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  • A comprehensive guide to understanding long URLs: What they are & how to manage them effectively

    A comprehensive guide to understanding long URLs: What they are & how to manage them effectively

    Ever come across a web page with a confusing, never-ending web address (link) filled with random letters, numbers, and symbols? That’s what we call a “long URL link”, and it’s more common than you think.

    The problem is, such messy URLs not only look unprofessional but can also hurt your website’s trust and click-through rates. Even worse, they can affect how search engines understand and rank your pages, making your content less SEO-friendly. 

    The good news? 

    Managing and optimizing URLs isn’t as complicated as it sounds. With the right understanding and tools, you can turn those long, cluttered links into short, clean, and effective ones that support both branding and SEO.

    Let’s start by breaking down the basics, i.e., a long URL’s definition.

    What are long URLs?

    A long URL (Uniform Resource Locator) is simply the full-length web address that points to a specific page or resource on the internet. It is the kind of link that goes on and on instead of being short and tidy.

    Here are some key features of such URLs:

    • Often more than 100 characters long, because they include a detailed path plus extra parameters.
    • May contain query strings or UTM codes (e.g., ?utm_source=newsletter&campaign=fall2025) which help with tracking or dynamically generating content. 
    • Can clearly reflect the page’s structure and content (folders, categories, keywords), which can be helpful for transparency.
    • Can be harder to share, remember, or type manually. It may appear cluttered and less user-friendly.
    • For SEO purposes, they may include meaningful keywords (good). But if too long, long links impact readability for users and possibly crawling/indexing efficiency.

    With that in mind, let’s move on and explore what exactly makes up a long URL, and why it matters when you’re trying to keep your links clean and effective.

    Understanding the structure of long URLs

    When you look at a long URL link, it’s really just a combination of several pieces stacked together. Knowing what each piece does makes it a lot easier to spot where things can go wrong or how you can clean them up.

    Components of a long URL

    Major components of a long URL:

    1. Protocol: This is the beginning part, like http:// or https://, which tells the browser how to communicate with the server.
    2. Host: This indicates where the resource lives. It often breaks down into three sub-parts:
      • Subdomain: A prefix before the domain (e.g., www. or blog.) that may point to a specific section of the site.
      • Domain name: The central part that identifies the website, like example in example.com.
      • Top-level domain (TLD): The suffix, like .com, .org, .edu, which gives context about the site.
    3. Port: Less common in everyday URLs, but it’s the number (like :80 or :443) specifying which service on the host to talk to.
    4. Path: This follows the host (and optional port) and shows the folder or file structure on the website. It is basically where the resource lives within the site.
    5. Query string: A question mark (?) followed by key-value pairs (like ?utm_source=newsletter&campaign=fall) that provide extra instructions or data to the page.
    6. Parameters: These are often embedded in the query string and act as modifiers, e.g., page=2, sort=price_low_to_high, telling the server how to tweak the response.
    7. Fragment: After a #, this part points to a specific section inside the page (like an anchor) rather than a separate resource.

    With all these components in mind, you’ll be better equipped to dissect a long URL link. Moreover, it will be much easier to decide which parts are necessary and which might just be adding clutter.

    Real-world examples of long URLs

    Now, let’s look at some practical long URL examples to see how they appear in action. This will surely help you spot what makes a URL overly long or messy and why you might want to clean them up at times.

    Example #1: E-commerce product link

    An e-commerce store might have a URL like:

    https://www.shopname.com/products/women/dresses/evening-gowns/silk-maxi-dress-navy?variant=789234&ref=homepage_banner

    This URL shows the full path through categories and includes a query parameter for a variant and a referral source.

    Example #2: Very long domain name

    For instance:

    https://www.thisisaverylongbrandnameofshop-online-store.com/store/winter-collection/boots/size-10/details

    Here, the domain name itself is quite long, making the URL bulky even before considering paths or parameters.

    Example #3: E-commerce filter/search URL

    Something like:

    https://www.shopname.com/shop?category=electronics&brand=sony&sort=price_high_to_low&page=4&colour=black

    This uses a path plus a lot of query string filters, creating a long URL link due to all the filtering options.

    Example #4: URL with path & query parameters

    A good example:

    https://www.example.com/blog/2025/10/understanding-long-urls?tutorial=full&level=advanced

    The URL has a full path indicating location (year, month, topic) plus query parameters for “tutorial” and “level”.

    Example #5: Link with tracking & referral codes

    For instance:

    https://www.shopname.com/product/12345?utm_source=newsletter&utm_medium=email&utm_campaign=fall_sale&ref=affiliate123

    This is a clear case where tracking parameters and referral codes are appended, making the link long and packed with extras.

    These examples give you a feel for how long URLs show up online, ranging from domain length, deep paths, heavy filters, to tracking parameters.

    Significant role of long URLs in today’s online world

    Long URLs might seem awkward at first glance, but when used intentionally, they can carry weight in how both users and search engines perceive your content.

    • Provide detailed context for both users & search engines: A clear, meaningful URL can act almost like a mini-headline. It tells a visitor what the page is about and makes the address easier to understand. A well-built URL becomes what some call a “vanity URL” or a simplified version of a link someone might remember or share.
    • Improve search engine optimization (SEO): When you design an SEO-friendly URL, you make it easier for search engines to grasp page relevance and for users to feel confident clicking. Although the overall impact of keywords in URLs is small, clarity and readability still help.
    • Reflect a website’s structure: A unique URL that follows the logical folders of your site tells both users and bots how pages relate to one another. It gives a sense of order, like a map of your site.
    • Improved security: Using proper URL practices, like avoiding complex, cryptic strings and sticking with HTTPS, helps instill trust. Clean, predictable URLs reduce the chance of confusion or manipulation (which is good for your site’s reputation).

    Keep in mind: Long URL doesn’t automatically mean “bad”. What matters is whether the URL is meaningful, readable, and logically structured. A custom URL crafted with care can serve your site well.

    Common causes of long URLs: Key factors that contribute

    When you spot a stretched-out URL, it’s usually not just random words or letters. There are specific factors behind the spaghetti-like addresses. By knowing them, you’ll see exactly what makes an overall URL balloon. Plus, how to keep your links tidy, even when you’re dealing with lots of data or advanced site features.

    • Use of tracking codes: Marketers often rely on tracking codes (e.g., ?utm_source=…) so they can follow where clicks came from. These add to the link’s length and add extra URL parameters that don’t necessarily help the user.
    • Non-Latin characters: When URLs contain characters from other scripts (like Cyrillic, Chinese, Arabic), they often get encoded into long sequences that pad out the address and make it harder to read.
    • Complex website structures with multiple sub-folders: If your site’s paths are deep, for example, /category/subcategory/subsubcategory/product/, you’ll end up with a very long link even before adding parameters.
    • Parameters for filters or search queries: E-commerce and dynamic sites typically let users filter or sort via the URL (e.g., ?brand=Sony&color=black&page=5). These parameters expand the link considerably.
    • Dynamic content: When pages are generated on-the-fly, the system may include long IDs, session tokens, or variables in the URL. This ultimately results in unique long URLs for each user or context.
    • In-page anchors: Links that point to a specific section of a page have a fragment (after #), and while this isn’t always a huge contributor, when combined with other factors, it adds to the URL bulk.
    • Website-generated IDs: Some content management systems (CMS) or platforms embed long numeric or alphanumeric IDs in the URL (e.g., /page/12345cde6789/). This expands the URL without adding immediately readable meaning.
    • CMS settings: Sometimes the default settings in a CMS build pages with full date stamps, author names, categories, and tags in the URL path. Each of these pieces makes the URL longer.

    By recognizing these causes, you’ll be in a much better position to streamline your links, thus making them more user-friendly and easier for humans and search engines to handle.

    Advantages & disadvantages of long URLs

    When you’re dealing with long URLs, there’s a balance of good and bad to keep in mind. On one hand, they can offer detail and control; on the other, they may create hurdles for sharing and perception.

    Let’s break down the pros and cons in a clear, friendly way.

    Pros of long URLs

    Informative + explanatory

    A long URL often tells you exactly where you are on a site, down through subfolders, with context about the content, which helps users feel oriented.

    Provides descriptive keywords for SEO

    The primary keyword in the URL can make it more transparent for both humans and machines. Quite a suitable practice for a naturally structured, SEO-friendly URL.

    Offers full control over the link

    You can add meaningful paths, sub-folders, versioning, categories, etc. You’re not stuck with a generic link, so you tailor the URL to your site’s logic.

    Shows a clear site’s hierarchy

    When you can see site.com/blog/2025/october/guide, you understand where you are in the site structure. Such long URLs are helpful for both users and site admins.

    Serves brilliant built-in tracking

    With longer URLs, you can embed parameters, campaign UTM codes, or referral identifiers (thinking of a sort of vanity URL for marketing), which help with analytics and tracking without needing redirects.

    Cons of long URLs

    Difficult to share & remember

    If a URL is long and complex, typing it out, recalling it, or passing it verbally becomes a pain, which lowers its shareability.

    Poor readability & space constraints

    On mobile screens, in print or social posts, long URLs may get truncated or wrap badly, making them less readable.

    Prone to mistakes & typos

    The more characters, folders, and parameters, the higher the chance someone mistypes or breaks the link accidentally.

    Looks unreliable & spammy (less aesthetically pleasing)

    A link with a long string of random numbers or parameters may trigger distrust. Users mostly hesitate to click on such links.

    Potentially lower click-through rates (CTR)

    Because a messy link may feel less “safe” or “clean,” people might skip it intentionally. This affects how many clicks you get.

    Security vulnerability

    Complex long URLs with many parameters or tracking codes may expose session IDs, tokens, or sensitive data, which can become a risk vector.

    Substandard for print materials

    If you’re publishing in a magazine, flyer, or business card, a very long URL is impractical for someone to type manually. This often results in broken links.

    Potential for URL fragmentation & duplication

    Long URLs with multiple query parameters or tracking codes can create many variations of essentially the same page. This can confuse indexing, canonicalization, and duplicate content issues.

    In short: Long URLs have their place, especially when you need detail, structure, and tracking. However, they’re not always the best choice for every use case. In the next section, we’ll explore how to manage those long URLs so you can get the benefits without the drawbacks.

    Effective strategies for handling long URLs

    Optimizing long URLs doesn’t mean you have to strip away meaning or structure. What matters is making them clean, readable, and valuable for your visitors and search engines alike.

    Tips for customizing long URLs: Get clean & readable links

    Here are some practical tips to help you personalize and optimize your links without losing their value.

    • Use descriptive keywords: Choose words that clearly reflect the page content (for example, “/best-bluetooth-headphones” instead of “/item/12345”). This makes your link understandable to humans and supports an SEO-friendly URL.
    • Avoid special characters & unnecessary parameters: Stick with hyphens to separate words, use lowercase letters, and remove excessive query strings or variables that don’t add meaningful context.
    • Keep it short, but concise: A shorter link is easier to share and remember. You don’t need to add in every detail, just enough to signal what the page is about.
    • Remove any stop words present: Words like “and”, “the”, “for”, “of” often clutter the URL without adding value. Trimming these can help keep your link tidy. 
    • Redirect old links appropriately: If you change a URL, ensure the old one redirects (using a 301 redirect) to the new one to avoid losing visitors or confusing search engines.
    • Implement URL rewriting techniques: Use server or CMS rewriting rules to convert long, messy links into cleaner ones (for example, transforming “/product.php?id=2345” into “/products/widget-model-2345”). Just make sure the redirects are appropriately handled.

    Using these strategies will help you treat your URLs as part of the overall user experience and SEO effort, not just as something auto-generated.

    How to shorten a long URL with Replug?

    The most innovative and smart way to shorten a long URL is by using a reliable short link generator, and Replug is one of the best tools for the job. 

    Unlike basic URL shorteners available online at present, Replug is a full-fledged link management platform designed for marketers, agencies, and businesses that need more than just shorter links.

    Here’s how to convert a long URL to a short URL with Replug in just four simple steps.

    Step #1: Log in to Replug

    Sign in to Replug, or create an account for free.

    Replug’s sign-in page

    Step #2: Paste your copied long URL

    Once logged in successfully, paste your long URL or link in the bar under “Quickly Shorten your link”. After that, click on the blue arrow.

    Replug’s “shorten your link” option

    Step #3: Create short URL

    Now, Replug will automatically generate a short link for your long URL within seconds.

    Replug’s shortened link

    Note: Here, you can also add UTM parameters to your short link to track the performance of that link.

    Step #4: Save & share

    Finally, save your shortened link. Now your link is ready to share anywhere on Instagram, Discord, or in an email campaign, etc.

    Replug’s “Save Shortened Link” Button

    Replug Branded Short Links CTA
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.     Try Replug for free

    Summing up!

    To wrap things up, long URLs aren’t always a bad idea. They can be informative, detailed, and great for structure and SEO when handled right. But if they get too messy, they can quickly become a headache for users and marketers alike. 

    The key is finding the right balance between clarity and simplicity. And if you’re looking for an easy way to turn those long, cluttered links into clean, shareable ones, give Replug a must-try.

    It’s one of the best tools out there for converting long URLs into short, branded, and trackable links in seconds!

    Frequently asked questions

    What’s the longest URL?

    The longest recorded URL was reportedly over 2,000 characters, used as a marketing stunt by Hotels.com in 2018.

    How long URLs can be?

    Technically, there’s no strict global cap on how long a URL can be, but practical limits exist. For instance, old versions of Internet Explorer capped at around 2,083 characters. Some modern browsers can handle tens of thousands of characters, but very long URLs may still cause issues.

    How to fix long links?

    Use a free long URL shortener like Replug. Just paste the long link and get a short one back. If it’s your site, clean up the structure by:

    – cutting extra parameters,
    – using simpler paths,
    – using meaningful slugs, 
    – implementing 301 redirects from old links,
    – and employing URL rewriting rules in your CMS.

    Why is there a need to compress a long URL?

    Long URLs can break in emails or texts, look messy, and be hard to share or remember. Compressing them makes these links cleaner, easier to share, and often adds tracking to see how many clicks they get. A shorter, tidy link improves readability, helps avoid errors when copying or typing, and enhances user trust, especially in print or social contexts.

    Is a long or short URL better?

    Short URLs win for ease of use. They’re simpler to share, read, and type, encouraging the overall experience. For SEO, length doesn’t matter much, but including keywords helps either way. Just aim for clear and relevant over super long.

    How should I handle a very long URL?

    Shorten it with tools like Replug for sharing, or display a truncated version with “…” on your site while keeping the full link active. If you control the site, redirect old long ones to shorter versions with 301 redirects to keep things smooth. Also, ensure canonicalization to avoid duplication and confusion.

    How long URLs impact SEO and user experience?

    Long URLs can frustrate users by being tough to read, share, or type, hurting engagement and trust. On SEO, they don’t directly lower rankings, but shorter ones with keywords make it easier for search engines to grasp content and improve clicks.

    How to make a long URL shorter?

    You can easily change a long URL to a short one using a URL-shortening service like Replug or similar. These services map your long URL to a compact redirect link, hassle-free. You can also manually simplify your link by removing unnecessary parameters and using URL rewriting so that the link is more readable.

    What are the future trends and developments in long URLs?

    Trends lean toward simpler, secure URLs with HTTPS and fewer parameters for better mobile use and speed. We might see more AI-driven shortening and dynamic links, focusing on clean structures that enhance accessibility without losing info.

    What are the best use cases of long URLs?

    Here are some top long URL use cases:

    – They’re great for detailed pages like blog posts, where including full titles or keywords boosts SEO by describing content clearly. 
    – Such links are valuable for e-commerce or apps for passing specific data via parameters, like search filters or tracking codes.
    – They’re helpful when you need to reflect deep site structure, include filtering parameters for dynamic pages, or embed tracking codes for detailed analytics.

  • The complete guide to content remarketing: 20 tips and examples to re-engage audience

    The complete guide to content remarketing: 20 tips and examples to re-engage audience

    It is funny how very few people know about content remarketing. Some confuse it with usual content marketing, but it is actually a separate technique that has its own aims and practices involved.

    Don’t worry, you are on the right foot steps as this walk-through and guide is what you need to begin with content remarketing.

    What is content remarketing?

    Content remarketing is a strategy of targeting to bring back and re-engaging with people who have already visited your website or have been past customers of your brand.

    What is the goal of remarketing?

    With this strategy, marketers strive to capture the attention of your site’s visitors to make them come back to your website and complete an action they didn’t make during their first visit. This can be anything from purchasing your product to subscribing to your newsletter. Content remarketing is like that second chance you needed desperately.

    What are the benefits of remarketing?

    Remarketing helps you to:

    • Increase brand recall and branded searches.
    • Turn abandoners and bouncers into leads.
    • Improve the repeat visitor rate and engagement.
    • Improve SEO

    What’s the difference between remarketing and retargeting?

    Remarketing vs. Retargeting

    The two terms can confuse many as they are very interrelated.

    In general, the goals of both are focused on targeting and converting potential clients that have bounced from your socials or website.

    But what really makes remarketing different from retargeting?

    In the beginning, remarketing was thought off as sending just email campaigns to re-engage with customers to inform about discounts, trial expiry or to follow up potential clients, whereas retargeting involved paid advertising.

    However, with the evolution of internet and social media both have evolved though the goal is still the same.

    Retargeting still involves paid advertising to target and convert potential clients. While, remarketing involves reaching out or following up to past customers or potential clients through various channels that may be Instagram, Facebook, Email, SMS or Whatsapp etc.

    Generally, the key medium of remarketing strategy is still email. Both strategies can be used in conjunction, where emails are sent with a paid advertisement.

    Further in-depth study of the both terms makes one thing clear that they are not the same.

    According to Neil Patel, a famous digital marketing expert,

    “I see remarketing more as an umbrella term for marketing to the same prospect multiple times, whereas retargeting really is targeting online ads at the same traffic again and again.”

    So it’s safe to say that retargeting ads and remarketing emails are actually two sides of the same coin. However, retargeting is more of a subset of remarketing which only targets website traffic, while remarketing is more concerned with getting back to past visitors using personalized content mostly confined to emails. The image below will develop a better understanding of the subject.

    Content-Remarketing-

    Now that the difference between the two is clear. Let’s move on further.

    What are the different types of remarketing?

    Remarketing is categorized into 5 types. The five types are

    • Standard Remarketing
    • Email Remarketing
    • Dynamic Remarketing
    • Video Remarketing
    • Remarketing Lists for Search Ads

    When to use remarketing?

    • Use remarketing strategy for
    • Up-selling products and services
    • Cross selling 
    • Special offers
    • Re-engagement campaigns
    • Customer support campaigns
    • Inventory update campaigns
    • Follow ups such as cart abandonment or trial expiry etc.

    The right tools and channels for content remarketing

    You can create personalized content using these different channels that can be used for remarketing are

    Facebook ads

    It’s an analytics tool by Facebook containing a pixel code that can be put on your website. A pixel is a small box that is placed on a webpage. When someone visits the page, the pixel is able to collect information about the visitor. This information can then be used by other websites to target that person with ads. In remarketing, an advertiser places a pixel on their website. When a user visits the site, the pixel is able to track everything from their web browser’s cookie to their IP address. This data is then used to track people who have visited other websites or viewed certain content. The advertiser can then use this information to show them relevant ads across multiple websites. For example, if a user has visited Amazon and viewed an item for sale, an ad for the same product could be shown on Facebook which would drive more purchases for the advertiser.

    Related: Getting Started with Meta Pixel: The Key to Successful Retargeting

    Google ads

    The Google Display Network is a web-based advertising network run by Google. The network allows advertisers to place text, image, video and Native ad units on websites and mobile apps.

    One of the best things about using GDN for remarketing is that it gives you a lot of reaches. You will be able to find your tagged site visitors on the network several times per day across many different sites. In general, you will be able to connect with the people you tagged several times per month.

    The first step in remarketing is to create an audience of users that you will be remarketing too. This can include people who visited specific pages on your website or read your blog, but you will have to group

    them into separate audiences depending on your goals.

    By grouping your tagged site visitors into audiences, you will be able to reach out to only certain people and persuade them to come back to you.

    Another benefit of grouping your audience is that you can bid more aggressively. Consequently, this will lead to more impressions and higher ad positions. Some pages on your website such as the pricing or product pages are way more valuable than your blog. By selecting those who visited specifically your product and pricing pages, you can write follow up mails to them.

    In order to define your audience, create a new remarketing list on GDN and define which website visitors you want to include and which you want to exclude. Don’t worry about cookies and such, because Google will take care of them itself.

    Yet another great idea is to group your blog audience by the posts they read. So, for example, if you have articles on three different topics, create three remarketing lists for each of these topics’ visitors.

    Remarketing-List

    Once you have your remarketing lists set up, you must decide on your audience membership duration. In remarketing, this refers to the number of days you follow a user around. This means that setting your audience membership duration to 30 days will make your site visitors see your ads for, you guessed it, 30 days.

    The problem with deciding on the “right” audience member duration is that there is such a fatigue which results in overly aggressive remarketing. Many experts believe that being too “creepy” with your ads may result in the loss of ROI of your campaigns or can even damage your brand. This is why so many marketers advocate for shortening audience membership duration, even though the reality seems to be different.

    Fortunately, remarketing has shown to be way more effective. In fact, they stay effective even after ad fatigue starts setting in and viewers are more likely to engage with remarketing campaigns.

    This brings us to the fact that being bold with your remarketing is the way to go. Set your audience membership duration for longer time (something like three times your average sale cycle length). Having more impressions means a higher conversion rate and can help you fight ad fatigue.

    Related: Google retargeting: The ultimate guide for 2025

    Email lists

    Prior to Google ads and Facebook ads, emails were the original form of remarketing. With email remarketing, you can take advantage of existing customers who’ve visited your website and email them with targeted offers. By targeting specific segments of customers who have shown interest in your product or service, you can increase the likelihood of success with your campaign.

    For example, you might use an email remarketing list to send out emails to past customers with discounts on flights or hotel stays.

    Another way to use email remarketing is to show ads to people who have already looked at your website. This allows you to broaden the pool of potential customers, while also reducing the cost of running an ad. While email remarketing can be a powerful tool for reaching out-of-the-people, it does require some preparation and maintenance.

    First, you’ll need to create a custom audience that’s carefully selected so that you don’t run into any false positives. Next, make sure that your campaign doesn’t overreach by carefully monitoring performance and experimenting with different tactics until you find the one that works best for you.

    Look at the example of Tarte Cosmetics remarketing email.

    Tarte-Email-Remarketing

    The “Ends Soon” call to action button creates a sense of urgency and persuades the customer to click and reach directly to the meaningful content.

    Email remarketing is the practice of sending out an email to people who have previously expressed interest in your product or service. It’s a great way to reach out to customers who were previously interested in your brand, but may no longer be actively using it. Remarketing allows you to keep them in the loop and possibly re-engage with them. There are two types of remarketing lists:

    1. Remarketing lists for customers who’ve already completed a purchase. These are referred to as Customer Lists.

    2. Remarketing lists for people who have shown interest in your company in some way, but have never purchased from you (yet). These are referred to as Leads Lists. Remarketing is a very effective way to keep in touch with existing customers and generate new ones.

    Related: How to Create an Email Marketing Strategy to Grow Your Business

    Replug

    In addition to GDN and Facebook, you can also use Replug (a reliable link management platform for URL shortening, tracking, optimization, and deep analytics) which is quite valuable for content remarketing. You can use other platforms as well to send personalized messages and ads to your past visitors on the respected platforms.

    Using Replug’s custom URL shortener tool, you can create a retargeting pixel campaign and add relevant tags to track for any shortened URL. Here’s a preview of it.

    Retargeting-Pixel-Replug-

    Related:Retargeting Pixel Setup

    Content remarketing best practices

    Here are the best practices in content remarketing for you to use:

    Ads that push to “hard” offers: The best way to get your ads working is to promote your best offers. If you have a bestselling product, make an ad for it, because this will make it sell even better and will help you get your other products selling too.

    Conversion path analysis: Do a conversion path analysis and figure out which pages the user usually visits before converting. Once you know what these pages are, target them with your ads.

    Ads that push to content: Your content may be even more important to visitors than your products. This means that it may be better to target an article in your ad rather than promote a product page.

    Social shares on your blog content: Analyze your blog content and see which content gets the most shares to social media. This will give you a general idea of what kind of content people are interested in and you will be able to target your ads at those articles on your blog.

    Email segmentation: Segmenting emails lists depending on specific actions taken by the customer when making the purchase. Depending on the actions, you can send more information and a personalized email using CRM with email marketing software to target specific segments.

    Reengage with inactive subscribers: There are a lot of people that subscribe to emails but remain inactive, reengaging with such potential customers by reminding them at the first place that why they subscribed the email. Adding an CTA within the email can encourage them to complete the journey.

    Below is an example of American Giant who sent an remarketing email to its subscriber by including the product they browsed previously.

    american-giant-remarketing-email

    20 tips for remarketing

    Lastly, to give you more ideas about how to retarget your ads and remarket your content, here are twenty examples from the past:

    1. The right link

    One of the biggest mistakes you can possibly do is sending your customers to the wrong place. Imagine you posted a picture of one product, but linked to another one. The person who clicks on the link wants to see the product in the picture, but once they see something different, they quickly lose interest. Instead of doing this, act like Kelley Blue Book on Twitter – link the corresponding product that is in the image you attach to the post.

    2. Customer buying window

    A common misconception in remarketing is that you have to retarget potential buyers with ads for the product they haven’t bought. In reality, there are many customers who can’t afford certain products and have simply browsed through your catalogue before and viewed these very products. As Rob Weatherhead, the owner of Agent Wolf, says, you must retarget these individuals only for a certain amount of time while their interest is still present. If they don’t convert during this time, it means they either decided not to purchase your product or bought something similar elsewhere.

    3. Separate landing pages

    This is a mistake done not only by those who practice remarketing but also by many experienced marketers. Instead of linking their ads to separate landing pages, they simply link them to the homepage which is a big turnoff for many consumers. Neil Andrew, Marketing Manager at PPC Protect Limited, recommends creating separate landing pages for your ads and always linking to them.

    4. Cheap alternatives

    Philippe Côté-Léger, Marketing Director at Lab Urbain, believes that using Facebook and Google is not mandatory. You can follow suit and make use of cheaper alternatives that can prove to be just as effective as Google and Facebook. For example, a content discovery network like Outbrain offers inexpensive CPC.

    5. Dynamic remarketing ads

    This is one of the simplest yet overlooked tips. Using dynamic remarketing tips is essential for getting the best results.

    For example, Ryan Scollon says that dynamic remarketing ads allow him to show ads with products that customers have viewed before. This makes the ads way more interesting instead of leaving them generic. The only thing to keep in mind when designing dynamic remarketing ads is that your imagery must be on point to capture the attention of your target audience.

    6. Email promotion

    Learning Success Systems has been implementing this technique into their strategy for quite a while now. They match their retargeting campaign with email promotion making it twice as effective. There is no logical explanation for why this works so well, but it has been proven to be successful for many businesses. Perhaps, people remember their emails once they see the ads.

    7. Reviews

    Karen Sahetya, the founder of Brand Central Marketing, says that one of the best ways to build social proof is to use reviews for retargeting and remarketing. Those who viewed your products but didn’t make a purchase are more likely to buy once they see that others have had a positive experience with your brand and with some particular products of yours. It is the equivalent of someone considering buying a car in real life and a friend telling that person about their positive experience with this model.

    8. Social proof

    This is very similar to the previous example, but it is still quite different. Let’s look into this practice with the help of Birchbox. They have successfully integrated social proof into their retargeting ads. You can either send those who click on the ads to reviews of your products or include quotes from your past customers about your brand into the ads themselves among other things.

    9. Audience segmenting

    Audience segmenting is crucial for your digital remarketing campaign. Separating your targeted audience into those who have converted and those who haven’t will allow you to show corresponding ads to different individuals. This practice has been proven effective by many businesses that used it and Evoke Strategy LLC in particular. Its co-founder Devon Vocke says that audience segmenting has always helped them make their campaigns more effective.

    10. Best offer

    Displaying your best offer is essential for attracting the most attention. One of the best examples of this is Handy’s home cleaning retargeting banner that appears after a customer views other similar websites with home cleaning services. Making such ads catchy is also very important. They have to have bright colors, a promotional offer, and a call to action that stands out and speaks to the audience.

    11. Prioritizing users

    Joe Castro from Elevation says that prioritizing users that are close to completing a purchase is crucial for achieving more conversions. Those who added products to the cart or went as far as to get to the billing stage are more likely to purchase something than those who simply visited your homepage or product pages. Be ready to invest more in targeting the former ones and offer them free shipping or something similar to get them to convert.

    12. Potential clients over sales

    Instead of focusing on making a sale, nurture potential clients. Take WordStream, for example. The company offered a free assessment instead of a discount for their products. Consequently, many customers let their guard down because they weren’t pressured into purchasing. WordStream offered a service of value related to what their customers wanted based on what their remarketing “sensors” detected. Always think of customers first and sales second.

    13. Urgency

    Many marketers know of this simple characteristic that always works. Creating a sense of urgency will motivate your customers to complete the action you want them to faster. For example, Expedia uses urgency in their retargeting ads to prompt users to book travel from their site. Expedia uses irresistible deals with a last-minute offer and this works like a miracle. This is credited to the fear of missing out that most people experience when they see such ads.

    14. Interesting & relatable

    It has been said before, but it will never be old: make your ads interesting and relatable. There is also a great example of this technique. Mazda and Merchenta worked together to create ads that would attract more potential customers to test drive their cars. Merchenta built customized ads that were based on geographic radius matching individuals to the nearest Mazda dealership. The ads displayed the nearest dealership houses that had the specific Mazda car models that customers viewed online. This, in turn, raised the chances of these people visiting the saloon and test driving the car.

    15. Frequency cap

    Using a frequency cap can prevent overexposure. As Kyna Garrett from Strike Social points out, social media ads are everywhere, so applying a frequency cap can prevent potential customers from being overwhelmed by your ads. In fact, overexposure can be very damaging to your brand, so it is important to determine the right frequency (which is also not that easy). Find the perfect balance by testing different frequencies and then use the one that works best.

    16. Avoid spammy ads

    Patric Kreidler from Power Digital Marketing talks about something very closely related to the previous example. Such ads as pop-ups, countdown ads, ads with sound on autoplay, and so on are seen as spam by many users and usually ignored. Moreover, they often lead to viewers associating them with a bad experience. Obviously, no brand would want that, so avoid using such ads at all costs.

    17. Emotional connection

    It has long been proven that ads that create an emotional connection in viewers are way more powerful than usual ads. For example, Think Engraved uses cute pictures in a combination with cute statements to draw a smile or make the viewer laugh. This draws in potential customers and hooks them onto what else the brand can offer. You can also add an extra something to such ads to make them even more appealing (e.g. a discount or a gift).

    18. Videos & slideshows

    What can be better than visuals that “speak” to the audience? Images are so common that most ads get lost even if they have a stunning design. This is why videos and slideshows are now becoming so popular. However, you must remember to keep your slideshows with no audio and disable autoplay on your videos. Otherwise, they can become annoying.

    19. Relevant sites

    Thomas Budnik from Auto Accessories Garage says that including only those sites that are relevant to your brand will ensure that you don’t waste your money for nothing and target only the relevant audiences. Before letting your remarketing campaign go live, check that only the relevant websites are included or the irrelevant ones excluded.

    20. Content messaging

    Last but not least, Robb Hecht has adopted a social content messaging strategy to help his remarketing efforts. This simply means that you use a special framework that breaks down your ads and serves them to customers at different stages of your sales funnel.

    Bonus Tip: Raising your click-through rates will reduce your click prices. This way, you will be paying for a greater volume of clicks, but they will cost you several times less. Just remember to have image ads rather than text-turned-image ads.

    Final thoughts on content remarketing

    All in all, content remarketing is one of the best techniques to use in your online marketing strategy, and you will definitely get something useful out of it. Make sure to read this article carefully again to refresh your memory about what content remarketing is and how to use it properly.

  • What Is Affiliate Link Cloaking & How To Do It?

    What Is Affiliate Link Cloaking & How To Do It?

    What is Affiliate Link Cloaking?

    Affiliate Link Cloaking is a process of replacing the long and clunky affiliate product links with short links that trackable links and point visitors to the same URL destination, but are trustworthy and brandable.

    Expert affiliate marketers use affiliate link cloaking to make their affiliate product links look more trustable. You might be wondering how to get your hands on those short links. So let me briefly explain affiliate link cloaking, and then we will touch on more relevant topics you should know about.

    Shall we?

    Bloggers and marketers use affiliate link cloaking because visitors are hesitant toward longs and clunky product URLs. Most experts try to simplify the URLs, CTAs, and navigation so that readers feel safe.

    Perhaps, people are skeptical about long URLs because scammers use several protocols in the URLs or page contents that lead to data theft or privacy issues.

    Most website owners want to track the clickability on their site pages to analyze their on-page SEO strategies and understand the content performance through user behavior.

    Anyway, affiliate link cloaking allows affiliate marketers and bloggers to minimize the complexity in the website navigation and provide a better user experience.

    Should You Cloak Your Affiliate Links?

    If you have ever thought about whether or not you should cloak your affiliate links, then this section might convince you to start paying close attention to affiliate link cloaking. 

    I like cloaking affiliate links because I don’t want to scare off readers – some visitors hover over the links and when they see the long, clunky URLs, they avoid clicking on those links.

    Cloaking affiliate links doesn’t mean you want to hide your association with the brands. But instead, it makes readers feel safe when the links seem short and sweet.

    Below is a video that will make you understand the importance and benefits of affiliate links.

    Can You Make a Living Off of Affiliate Marketing?

     The answer is yes; you can make a living off of affiliate marketing. Affiliate marketing is a lucrative business model if done right. The only caveat is that you must understand how it works.

    Even though most affiliate marketers fail to make a significant amount of money with affiliate marketing, it’s still one of the most popular ways to earn money online.

    When content creators put out valuable content to solve the audiences’ problems and mention the links to the products or services they have been using, the audience trusts them with their recommendations. 

    The best part is that bloggers, YouTubers, and TikTokers make money off of affiliate marketing the same way – they build a fan base, provide value to earn trust, and make money by recommending products.

    Related: Affiliate Marketing Guideline for Beginners: A Step-by-Step Guide

    Fundamental Steps of Link Cloaking 

    Since you have some idea of how link cloaking works, it’s important to discuss the fundamental steps of link cloaking.

    i. Figure Out the Purpose of URL Shortening

    Before you jump on cloaking random links on your blog just because you have seen influencers do this, it’s important to understand why you need to do this. A lot of bloggers blindly follow what experts are doing without having a plan in mind.

    Most influencers and pro-bloggers cloak links because they don’t want messy links on their blogs. However, there are other reasons for cloaking links. For instance, short URLs or cloaked links also help in tracking clicks on those links. So figure out why you need to cloak links first.

    ii. Identify the Website URLs to Trim Down

    It’d be unfair if you start shortening the random URLs on your blog or website. Affiliate marketers and bloggers usually cloak affiliate product links to make them look decent. The reason is that affiliate product links are long and clunky, so cloaking them with a URL shortening tool makes them look nice.

    You might not want to shorten the post or page URLs on your blog. Just stick to the affiliate product links when trimming the long URLs.

    iii. Choose the Best URL Shortener

    Cloaking links isn’t possible without an excellent URL shortener. Even though the core purpose of a link cloaking tool is to make links shorter and cleaner, it’ll be a bonus if any URL shortener provides additional features.

    The value-added feature that you may want to look out for in a URL shortener or cloaking tool is click tracking. It’s vital to find out where visitors are clicking on your blog when it comes to affiliate marketing.

    iv. Replace the Long URLs with Short Ones

    Once you have shortened the long and clunky URLs on your blog using an external URL shortener or a WordPress plugin, the next up is the replacement of the long URLs with shorter ones. 

    It shouldn’t take so long if you’re using a tool like Lasso. However, you can always replace the links manually.

    How to Cloak Links Using URL Shorteners?

    If you’re curious about how to cloak affiliate or e-commerce products on your blog or website, then there are several tools to cloak links that might come in handy.

    One of the methods to cloak links on a blog or a website is by using a link cloaking WordPress plugin.

    However, it’s only possible when you’re using the WordPress open-source program.

    Do-Affiliate-Links-Cloaking-Affect-SEO

    I use Replug for creating short links. It’s a top-notch URL shortener that could connect with custom domains for creating branded short URLs. Plus, it has some of the best features, such as click tracking, integrations, bio link, UTM codes, retargeting, and more.

    Let me show you how Replug.io works.

    Go to the Replug website and log in to your account.

    Replug-log-in

    Once you’re in the dashboard, you’ll see the option called “Create Quick Replug Link” – this is where you could shorten the URLs.

    replug-url-shortener

    However, I’d highly recommend checking out a few of our articles on how to use branded URLs or the benefits of using the short branded URLs, etc. 

    Once you’re logged in to your Replug account, you’ll see the URL shortening section right at the top of the dashboard. All you need is to choose a campaign name and insert the URL you want to shorten.

    Once you select the campaign name and paste the long URL to shorten it and proceed with it by clicking on the “create” button, a popup will be prompted with a form to fill out about the short URL.

    replug-link-created

    Fill out the form and you’re all set.

    Now you have generated a short URL using Replug URL shortener.

    You could later check out the Analytics section to analyze the clickability of the short URLs.

    Related: How to Setup Your Branded Short URL in Replug

    5 Reasons Why You Should Cloak Affiliate Links

    5-reasons-to-cloak-affiliate-links

    There are several reasons why you should cloak affiliate links, so allow me to share them with you.

    Let’s take a look:

    i. Clean Link Structure

    Let’s admit that when you have short URLs instead of long ones, they look better. One of the aspects of URLs most people ignore is the link structure. If your affiliate link has a bunch of UTM codes, tracking codes, and serial numbers, people won’t trust your links, and rightly so.

    So one of the biggest perks of cloaking affiliate links is that you clean up the link structure, which plays a vital role in improving the conversion rate.

    ii. Clicks Tracking

    You may or may not be properly tracking the affiliate conversion. Most bloggers and affiliate marketers rely on the merchants’ tracking – whatever the seller is using for affiliate sales tracking, and you have to rely on that.

    However, when you’re using cloaked affiliate links, you have some control over click tracking. You know how many clicks have been recorded in your URL tracking system and you could match the number with your affiliate statistics. It’d help you figure out how accurate your affiliate dashboard is or enable you to find any discrepancies in the affiliate dashboard tool.

    iii. Nofollow Affiliate Links

    Most beginner affiliate marketers don’t even know that they should nofollow every affiliate link and most of them let the link juice pass to the merchant sites. When you let the link juice pass to the external sources, you’re letting the search engine bots slip to other sites.

    There are WordPress plugins or nofollow scripts (for manual insertion) available for bloggers and affiliate marketers. Plus, you could always use a top-notch link management tool to have more control over your links, even when you’re shortening them.

    iv. Increase Clickability

    The experts in the SEO industry believe that visitors are likely to click more on short links rather than long links. You may have noticed that professional SEOs and bloggers keep their page URL slugs as short as possible. The same goes for other links, such as affiliate links.

    Pro-bloggers and SEO experts think that shorter links get more clickability and add more relevance to the destination URL. 

    v. Ease of Management

    When you’re using a URL shortener to track clicks or conversion, you don’t just have control over data and statistics, but you also have ease of link management. Using a tool like Replug would enable you to track clicks on the short links as well as help you retarget the audiences who have clicked on the links.

    So these were some of the main reasons why you should cloak affiliate links and make this process a part of your affiliate marketing regime.

    Two Reasons Why Most Affiliate Marketers Fail At Affiliate Marketing

    1. Zero Understanding

    The no. 1 reason why most affiliate marketers fail is that they don’t figure it out. They think that just because they’ve put out a link to an affiliate product, people will click and buy the product. 

    It doesn’t work that way – you have to convince people that this product is worth buying. In some cases, the affiliate marketer purchases the product themselves to test out and share the results with the audience. It earns them the trust and loyalty of the audience. Be ready to go above and beyond to earn trust online.

    2. Get Quick Rich Scheme

    Affiliate marketing isn’t a quick money-making scheme. You’re most likely to fail at affiliate marketing if you don’t have the patience. It ain’t work too fast. Most bloggers who successfully monetize their blogs with affiliate marketing have had loads of failures, and they always learn from their mistakes. 

    If you want quick money out of it, you’re destined to fail at affiliate marketing. It doesn’t matter if you start with bloggers, YouTube, Instagram, or TikTok – it makes no difference unless you understand the game.

    So you’ll be better off if you learn how to make money from affiliate marketing before jumping on the bandwagon of affiliate marketing.

    Do Affiliate Links Affect SEO?

    Do-Affiliate-Links-Cloaking-Affect-SEO

    Affiliate links drive website visitors to the merchant’s website or landing page. It’s not rocket science that driving traffic to a page or website helps the destination page or website because everyone knows this.

    But there is a caveat: if a link is pointing the visitor in a specific direction per se, then the destination page would benefit from it unless the link is nofollowed. 

    Whenever a link is nofollowed, the search engine bots are directed not to follow the link. This way, the bots don’t travel through that link. Thus, the page or website keeps the bots for a little longer.

    However, some SEOs believe that even nofollow links add credibility and trustworthiness in the search engines’ eyes, but not in the same way as the dofollow links.

    If you’re wondering whether or not the affiliate links affect SEO, then here are a few cases when affiliate links could potentially affect the SEO performance of a site:

    i. Dofollow External Links

    Since affiliate links are external or outbound links because they’re directing visitors to a merchant’s website, they could harm your site SEO if they’re dofollow. Most bloggers and affiliate marketers keep their affiliate links nofollow to avoid passing the unnecessary juice to the merchant’s website.

    It’s safe to say that dofollow external links could affect your site’s SEO unless they aren’t taken care of from an SEO standpoint.

    ii. Broken Affiliate Links

    When affiliate links are broken, they’re quite damaging for an affiliate marketing website. There are several reasons why a broken link is dangerous; for instance, it doesn’t generate a sale, and it drives visitors away. This can frustrate readers when they don’t land on the intended merchant page.

    So no doubt, a broken affiliate link could result in a bad user experience for your website visitors. And you can’t dominate with SEO techniques if you’re providing a bad user experience to the visitors. 

    Furthermore, there are WordPress plugins and online tools available that scan your site and report all the broken links.

    iii. Clunky Product Links

    Have you ever seen a long and clunky product link on e-commerce sites or affiliate blogs? When you hover on the products, you see unending URLs that seem scary at times. 

    One of the disadvantages of those clunky URLs is that they aren’t optimized for SEO. Plus, it scares visitors off due to their scammy appearance. Such affiliate product links are a no-go.

    iv. Bunch of Affiliate Banners

    A ton of affiliate product banner ads could frustrate visitors that are trying to learn about the product or find an answer to their query. You don’t have to bombard the visitors with several banner ads. Instead, put a couple of banner ads on the side or in the content if you have to put the banner ads.

    Moreover, these image-based banner ads often increase the page loading speed, which fails websites at core web vitals. It’s Google’s mechanism to check and analyze the website page loading speed, accuracy, and quality.

    So clearly, loads of banner ads could affect your site’s SEO performance. 

    Related: SEO Links for Replug Campaigns

    How Many Affiliate Links Are Too Many?

    The key to winning at affiliate marketing is figuring out the balance between several things, such as:

    • Niche identification
    • Target audience
    • Engaging content
    • Relevant affiliate products

    However, there is no guarantee that more affiliates would bring in more money or fewer affiliate programs would earn you less money. 

    It seems impossible to pull off if you’re doing something wrong in affiliate marketing. On the other hand, it may look very simple to those bloggers who figured this out. 

    I’ve written a blog post about joining multiple affiliate programs and the gist of the blog post was that you should join multiple affiliate programs as long as they are in line with your content strategy.

    A lot of affiliate bloggers say that building a topical authority on your blog or affiliate site is the stepping stone to start generating sales. 

    The way it works is that you test out different topics by publishing a handful of articles across three to four categories.

    Once a cluster of topics starts getting traction from search engines, you could double-down on that and write a bunch of more articles on that topic/category and become an authority in that area. That’s how you build topical authority around a certain topic or category.

    So several affiliate links or affiliate programs won’t make a difference unless your content is worth paying attention to from the readers’ standpoint. 

    However, indeed, placing dozens of the same affiliate links in a brief blog post may annoy the readers, so you need to create a balance in that area. 

    Make sure that your blog doesn’t look pushy when it comes to affiliate product insertion. 

    Related: How to Create a SEO Friendly URL: Ultimate Tips

    Are You Ready to Cloak Affiliate Links?

    We’ve explained what affiliate links are and how they work on affiliate blogs. 

    The reason why we discussed this topic is that it’s vital to use link cloaking, especially when you’re monetizing blogs with affiliate marketing. 

    If you have been paying attention to quality content, link building, site design, page speed, and on-page SEO, then you can’t mess up with long and clunky affiliate links.

    Several branded URL shorteners and affiliate link cloaking tools are available on the market. Choose the link cloaking tool that provides in-depth reporting and click-tracking so that you keep track of your clicks on the affiliate links.

     

  • How To Utilize Replug for Facebook Retargeting Ads?

    How To Utilize Replug for Facebook Retargeting Ads?

    Facebook retargeting ads is a marketing strategy used for selling your products or services on Facebook while focusing on a very definitive consumer base. It is observed that only 2% of people are inspired to buy your product on the first go. Whereas, the rest of the 98% audience could be converted via retargeting. The approach Retargeting or Retargeting Pixels is to attract the users who have visited your website but haven’t explored or bought your product yet.

    Fortunately, with the evolution of brand marketing, this can easily be done with the help of a ‘Retargeting Pixel. Retargeting pixel is just a snippet of code which when added to your website, drives traffic towards you by promoting your brand on social media platforms.

    The beauty of this technology is that it only brings tailored audiences; people who are familiar with your product but chose not to perform any operations during their first visit.

    So, basically, it assists the users in making a decision by highlighting your key features to them, all in a very convenient way.

    How Do Retargeting Pixels Work in Replug?

    Replug can configure Retargeting pixels of social media platforms for your businesses in very simple and easy steps. A step by step demonstration has been given below.

    Step 1: Log into your Replug account and “Create a Brand” which you wish to advertise. Add the name of your business and your company’s official website.

    This can be done by clicking on the + New Brand button as shown in the GiF below.

     

    Create a Brand


    Step 2: The next step is to “Create a Campaign“. This campaign will help you choose the advertisement strategies for your business.

    Create a new campaign by clicking on the + New Campaign button.

    Note: You can choose multiple options here i.e. Brand, Campaign Name and Campaign Type.

     

    Create-Retargeting-Pixel-Campaign

    Step 3: Select the brand you created among all your listed brands in Replug.

    select-brand-for-retargeting-campaign

    Step 4: Now type in your campaign name and select “Retargeting Pixel” as your campaign type and click next.

    Enter-Campaign-Name-Type

    Step 5: In this step, you are required to add your retargeting code.

    Select the social network where you want to run your campaign. Type your script name and your pixel ID and add your script. 

    Note: You can check the option redirecting to the original website so that the user may be redirected to the original website in case he/she enters an invalid URL.

    Add-retargeting-codes-for-campaign-


    Your script added in the previous step is selected automatically now. You can create as many scripts as you want for different platforms and save your campaign.

    Recap: Creating Facebook Retargeting Ads Campaign Using Replug

    Create-Retargeting-Campaign-

     

    Step 6: Now, you just need to shorten the link for the Facebook retargeting ad campaign created and whenever a user visits the link, your selected pixels will be fired.

    Create-Retargeting-Replug-Link-

    Maximize on Your Facebook Retargeting Ads using Replug

    Replug makes it very easy for you to create Facebook retargeting ad campaigns as you want in a minimal amount of time. You can select all kinds of social platforms by adding your own custom networks.

    All you have to do is add retargeting pixels and you’re good to go. You can also track the traffic brought in by this campaign in the analytics section and monitor all your campaigns.

    To further enhance tracking and branding, must check out this custom URL shortener to create branded links that help you monitor engagement and improve campaign performance seamlessly.

    FAQs

    Here are some quick faqs that can help boost your retargeting efforts.

    How much of Facebook ads you should be retargeting?

    It is recommended by sources that frequency of ads should be 2 to 3 for a week while 20% of the total marketing budget should be allocated for Facebook retargeting ads.

    What is the minimum audience size for Facebook ads?

    Minimum audience size is 100 but it mostly depends on the businesses and size of businesses. Ideal audience size to start with retargeting is 30K to 50K. You need to test what size best suits your business as you don’t want to end up going for larger audience size but not targeting the right people.

    When should I use retargeting ads?

    Retarget when your website or page is getting minimum 100 visitors. Retargeting allows you to connect with users that have connected with your brand in some sort or way.

    What is the best way to target Facebook Ads?

    Here are some tips that can help you make most of Facebook Ads.

    – Target audiences that meet your business needs (saved audiences, custom audiences, and lookalike audiences).
    – Combine unique audiences.
    – Utilize Facebook insights and keep an eye on recent purchase behaviors.
    – Repurpose your unicorn content for ads.
    – Last and most important, retarget Facebook ads using Replug.

  • TikTok Trends for Businesses, Brands, and Others

    TikTok Trends for Businesses, Brands, and Others

    TikTok doesn’t need any introduction. It has become the new normal, a buzzing phenomenon or a global trend, whatever you want to call it.

    It’s the most downloaded app of all time. So it opens up an opportunity for businesses, brands, and influencers to cash in on this hot, trendy mobile platform.

    For a few of those who haven’t had a chance to go through TikTok, I’d say it’s a short-form, vertical video app that has taken the world by storm.

    There might be several ways to hop on the TikTok and become successful. However, understanding TikTok trends for individuals and businesses might set a pathway for long-lasting attention on the platform.

    If you’re a business or brand and trying to get the hang of this 15-second vertical video trend, then you’re at the right place.

    This article encapsulates major TikTok trends to follow and strategies to apply to make the most of this short-form vertical video social media platform.

    Without any further ado, let’s jump right into it.

    TikTok Trends for Businesses

    Everyone knows that TikTok is on the rise, so brands and marketers want to cash in on this opportunity, and rightly so. 

    However, most companies don’t have TikTok trends for businesses to follow, and most end up frustrated after all. The reason is that they don’t have a plan in place. 

    One of the underestimated growth tactics is following the social media trends. We sat down to discover some of the hottest TikTok trends that businesses should surely look into. Here are those TikTok trends for businesses:

    i. Influencers and Celebs are Joining TikTok

    Influencer-collaboration-TikTok-Trends

    One of the trends businesses need to look at is how influencers and celebs take TikTok seriously. It’s a massive shift in the social media realm. There were celebrities in every part of the world who always avoided social media despite pressure from fans. 

    However, a lot of celebs have jumped on the bandwagon. Jennifer Aniston joined Instagram in 2019 and reached one million followers in five hours and sixteen minutes.

    Similarly, some celebs and influencers are taking TikTok seriously. It seems like nobody wants to miss out on a boat. It’s a sign that there is attention shifting toward TikTok. The reason is that when influencers or celebs start a hashtag or hop on a platform, it means the audience follows it. As a result, the platform or a trend comes under the spotlight.

    Related: Successful influencer marketing campaigns: 7 best examples

    ii. TikTok is Popular Among Generation Z

    Millenials are quite popular, but Generation Z has taken over their position. Since we’re discussing TikTok trends, it’s impossible to talk about TikTok and not discuss Generation Z. 

    The TikTok’s popularity wouldn’t be the same if it weren’t for the Generation Z. The platform became wildly famous among Generation Z. According to Comscore, 32.5% of US-TikTok users are between 10 to 19, 29.5% are 20 to 29, 16.4% are 30 to 39, 13.9% are 40 to 49, and 7.1% are 50+.

    The data shows that TikTok is the go-to platform for a younger audience, and brands could use TikTok as a source of engagement and relationship-building with the young audience through TikTok.

    iii. Indie Musicians Collaborate with TikTokers

    One of the TikTok trends is musical collaboration. Nowadays, indie singers and musicians create music, and besides putting it out on Spotify or SoundCloud, they collaborate with TikTokers to promote their songs. 

    TikTokers don’t only get the music to put out new videos, but they also get paid money to use that music in their TikTok content. You could easily spot such collaboration with hashtags such as #ad or #paid. Moreover, you could also notice that the TikToker would also mention the singer’s TikTok handle in the description or comment. 

    Brands should closely look at this TikTok trend, as they might be able to collaborate with the TikTokers in their niche. Check out the creative agency Collab Inc which connects content creators and brands.

    iv. Social Commerce is Expected to Grow on TikTok

    Social commerce isn’t a mystery anymore – Instagram, Snapchat, and YouTube have already been testing social media management tools. TikTok hasn’t been that far away. You can check out our tutorial on how to make money on TikTok.

    It’s expected that the trend of TikTok commerce will go up in the next few years or so and users will be spending more money.While brands will be cashing in on their TikTok attention without leaving the TikTok app. 

    v. TikTok Challenges are Gaining Popularity

    TikTok-Trends-TikTok-Challenge

    One of the TikTok trends businesses and brands should keep an eye on is the TikTok challenges. It works because an influencer or celebrity makes a TikTok video about a particular challenge, and it’s most likely to go viral if it happens to be fun.

    Brands who keep an eye on TikTok trends to follow and take advantage of all the attention must keep an eye on the for you page or discover section on TikTok. Plus, following a bunch of creators would go a long way. 

    There might be dozens of more TikTok trends out there, and the strange part is that they keep changing every week. So anyway, stick around to keep learning about TikTok for business.

    Related: How To Get More TikTok Views? 15 Hacks That Work

    What are the Most Popular TikTok Trends?

    TikTok trends change from time to time, just like top trending hashtags on Twitter. Therefore, it’s difficult to point out a TikTok trend because no one knows how long it will last.

    Brands who want to capitalize on TikTok trends shouldn’t overthink making videos on the latest TikTok trends – all they need is to create videos and move on.

    When TikToker influencers come across a new trend through the discover page or for your section and find it interesting, they jump on the bandwagon and make a video around that.

    Here are three TikTok trends that I spotted recently:

    1. Latenightsnack

    latenightsnack-tiktok-trend

    Latenightsnack trend was recently spotted on TikTok. It was about what people snack on late at night. TikTokers were making short, vertical videos about what they were eating while watching Netflix or working late. 

    This TikTok trend had gotten over 608 million views. So this is why it was trending on TikTok the other day. 

    2. Gamercheck

    latenightsnack-tiktok-trend

    Gamercheck was also a TikTok trend I came across lately. It was the trend about how TikTok users play games, what their gaming rooms look like, what gaming equipment they use, and all things gaming. 

    The Gamercheck TikTok trend had gotten over 300 million views, and the numbers were growing. 

    3. Finger Dance

    finger-dance-tiktok-trend

    Finger Dance was a relatively newer trend that was seen on Twitter. The TikTok trend was about finger dancing – TikTokers were making their fingers dance to the music. It was fun to watch people doing finger dancing.

    This TikTok trend had reached 3 million views, but it looked like it would become a massive TikTok trend in the coming weeks.

    Strategies to Apply to Trend on TikTok

    Trending on TikTok doesn’t happen on a whim, especially if you’re a business. Usually, influencers and celebs fascinate people to follow the trends on social media.

    However, if brands want to trend on TikTok, they must humanize themselves – people like to connect with people rather than bots or faceless social profiles.

    Here are some strategies brands can opt for to trend on TikTok:

    1.Understand the Market Demand

    Trending on any social media platform is no easy game – you have to be an expert at this or know how to make content that immediately goes viral.

    For the majority of the brands and individuals, it’s essential to figure out what’s happening in the market. It doesn’t apply to only brands who want to dominate on TikTok. But instead, it’s for everyone who wants to jump on this bandwagon.

    Understanding the market demand means figuring out what people like, what they want to consume more, and what type of TikTok accounts are getting more traction. 

    The easiest way to understand the market demand is to spend a good couple of days on TikTok and analyze the “for you” and “discover” sections on TikTok. This will allow brands to comprehend what people are watching, liking, and enjoying. 

    2.Use Trending Sounds in the Videos

    TikTok is a social media platform that might be new for most of us, but it’s certainly not impossible to pull this off. 

    One of the best strategies to go viral on TikTok or make trending videos is by simply using the trending sounds available on this short-form video app. If you’re new to TikTok, you’d probably think about where to find trending soundtracks on TikTok.

    Well, you don’t need to find those popular sounds. In fact, TikTok allows you to use the TikTok sounds from the trending videos. All you need is to look out for the popular videos on the “discover page” or “for you” section. 

    The videos that get recommended to the TikTok users are the ones that are trending or gaining some traction. 

    Since you’re a business and want to trend on TikTok, the easiest way is to start using trending sounds in your TikTok videos. This will allow you to blend in with the TikTok community, and your content will start getting discovered through the trending sounds you have been using.

    3. Collaborate with Other TikTokers

    Tiktok-Collaboration

    One of the easy wins for brands to trend on TikTok is collaborating with TikTokers. These TikTokers could be influencers or up-and-coming content creators. The brands may have to cherry-pick these TikTokers based on their content type, audience demographics, and fan loyalty. 

    Get paid through collaborations with other Tiktokers, and it doesn’t cost as much as Facebook or Instagram ads. However, the return of these collaborations could be an eye-opener.

    If you haven’t had a chance to spot a TikTok collaboration, then you perhaps don’t know why these collaborations happen. Obviously, the content creators want to monetize their social media existence through these paid collaborations, and brands get the attention, eyeballs, and publicity.

    If you think a single collaboration with a TikToker would get you to the For you page or the discover section, then you’re mistaken. It doesn’t happen so quickly for most brands, but with time and effort, you never know.

    So don’t rule out the possibility of going viral on TikTok just by collaborating with a famous TikToker. 

    4. Upload Multiple Videos Every Day

    One of the strategies that take TikTok influencers to the next level is that they upload multiple videos a day. The influx of continuous videos often helps such TikTokers in getting so much attention on the platform. 

    Any social media platform will put you on a pedestal if you keep putting out fresh content consistently. So an easy hack for trending on TikTok is to experiment with uploading multiple videos daily. 

    Sure, it’ll be tough to maintain the quality of every video, but it’s worth the risk. If you follow social media gurus, they put out a ton of content daily on Instagram, Twitter, and TikTok. 

    Evan Carmichael is a video curator who started on YouTube and now also has a TikTok account. He uploads multiple videos on TikTok every day. 

    He has got half a million TikTok followers.

    5. Use the Relevant Hashtags in the Video Descriptions 

    tiktok-hashtags

    Hashtags have a lot of potential if done right. The majority of the users don’t know how to use hashtags across all social media platforms. 

    As far as the hashtags on TikTok are concerned, they play a vital role in taking any content on the “for you” page or discover section. Since the hashtags are connected to the discoverability of the content, they have the potential to make your videos quite popular.

    However, the common mistake people make is going after generic hashtags. For instance, if they’re sharing a picture of rice, they might use hashtags such as #rice, #food, and #tasty. 

    So instead of using those generic hashtags, they must go after specific hashtags to be more precise, for instance, #chickenrice #bestfoodintown, #bestricerecipe, etc. 

    The hashtags must be relevant yet specific – opting for broad and short hashtags won’t help the cause. 

    6. Engage with TikTokers in the Same Niche

    The most undervalued TikTok growth strategy that could help a brand or individual trend on TikTok is engaging with TikTokers in the same niche. 

    Usually, it’s said that you must engage with your audience through comments, replies, and DMs – the same applies to the TikTokers. 

    When TikTokers communicate with each other on the platform through DMs or comments, it builds a relationship among them, which could lead to collaborations and more opportunities.

    Furthermore, the TikTokers openly engage with each other through commenting or duets. This gives a chance for the audience to pay attention to both sides. The audience loves their favorite content creators collaborating or talking publicly.

    It opens up a plethora of opportunities for brands to cash in just by building relationships with TikTok content creators or providing a stage for other TikTok influencers to come on board and entertain the audience.

    There are countless ways to get the attention on TikTok, which is key to gaining popularity and getting on the trending sections on the vertical videos app. 

    Related: TikTok For Business: Strategies to Promote Small Businesses

    Best TikTok Examples to Understand TikTok Trending

    It would be unfair to discuss TikTok trends and not talk about the TikTok influencers who have been crushing it with their uniqueness, innovation, and strengths. 

    Interestingly, some high-profile TikTokers don’t always worry about the trends. Sure, some try to cash in on it, but most just go with the flow. 

    Here are three TikTokers that have their unique style, posture, and genre, but they’re doing quite well on TikTok:

    1. GaryVee

    GaryVee

    Gary Vaynerchuk is an entrepreneur, investor, author, and social media expert. He has over million followers on Instagram, Facebook, Twitter, YouTube, and TikTok. 

    He always advises people to post multiple times on TikTok and Instagram to pop up. 

    So it’s a no-brainer that if you start uploading several videos on TikTok daily, your numbers will skyrocket in a month or so. Once you start to get those followers consistently, you could be trending on TikTok.

    2. Zach King

    Zach-King

    Zach King is a popular social media influencer, filmmaker, and illusionist. He became popular from his 6-second magic videos on Vine. Even though Vine shut down, Zack didn’t stop there.

    When TikTok popped up, he hopped on this 15-sec vertical video platform and started doing the same. And now, he is among the top TikTok influencers in the world. He has over 68 million followers on TikTok. 

    3. Charli D’Amelio

    charli-d'amelio-

    Charli D’Amelio is the biggest TikToker in the world. Now she has over 141 million TikTok followers. Not only is she the top TikToker, but she is also among the highest-paid TikTok influencers in the world.

    The interesting thing about Charli is that she showcases her passion and talent for dancing in her TikTok videos. It’s a true testament to following your passion and making the most of it.

    Why Brands Should Use a URL Shortener

    Short URLs have not been this relevant before. It doesn’t matter what social media platform you’re focusing on. A URL shortener tool can come in handy.

    Not only does it allow you to shorten the long URLs, but you can also create branded short URLs for newsletters and social media sharing.

    Here are some of the main reasons why brands need a URL shortener:

    Bio Links on TikTok, Instagram, and Twitter

    All major social media platforms allow users to put their website or blog URL in the bio. However, a long URL doesn’t look reasonable. As a result, it affects the overall look and decency of the social media profile.

    This is where an efficient short URL shortener comes in handy and solves the problem. It lets users convert long and clunky URLs into short and sweet URLs in no time at all.

    Now brands can put their sales pages or discount offer page URLs in the bio section of Instagram or TikTok without any problem.

    Related: How To Put A Link In TikTok Bio?

    URL Clicks Tracking

    Replug-Link-Management-Tool

    Placing the short URLs in the bio or story on social media platforms isn’t enough – it’s half the equation unless you could track the clicks. 

    The reason is that click tracking can help you analyze the conversion from the clicks. You might not want to generate short links that don’t have any performance tracking system in place.

    When a brand is on the lookout for a link management tool for URL shortening, they must try to find a URL shortening tool that offers click tracking. Otherwise, it would be impossible for them to identify where the clicks are coming from. Usually, a website gets traffic from several sources. 

    Long URLs Look Spammy

    ugly-short-links

    One of the main reasons why URL shortener tools became popular is that long URLs often look spammy. People generally don’t trust those long URLs as they seem fishy. 

    Have you ever come across a long URL on social media that look malicious? We often receive such spammy links in the DM, and most receivers hesitate to click on those links. 

    Branded URLs are Trustworthy

    Amazon-Branded-URL-Example

    A huge perk of using a branded URL shortener tool is that it could flawlessly integrate with your domain name. 

    Brands need trust from the audience, especially on social media platforms. So using a short branded domain for sharing social media content could turn things around for any business. Here’s the guide on adding a custom domain.

    Drive Website Traffic from Social Media 

    Brands that develop websites want website visitors, they use different traffic strategies and digital marketing tactics to drive website visitors to their websites. 

    There are several ways to drive website traffic, such as:

    • Social media marketing
    • Social media ads
    • Search ads
    • SEO
    • Sponsored content
    • Guest posting
    • Paid collaborations

    Most of you might already know about these different ways to drive website traffic. However, Replug.io allows you to drive visitors from sharing content on social media seamlessly.

    If you want to test this feature of Replug, all you need is to start a campaign and choose retargeting as your campaign type. Then, opt for the widget as a call-to-action.

    Choose the CTA type afterward; you can either go with a button, link, or form. Then, add a personalized headline, message body, CTA text, and the link to drive traffic. That’s it.

    Related: What is the Best Time to Post on TikTok?

    Are You Ready to Cash in on TikTok Trends?

    No doubt, TikTok has taken the world by storm, and it’s essential to figure out how to use this short-form, vertical video platform with immense attention on it. 

    We’ve discussed TikTok trends and strategies to make the most of popular TikTok trends. Plus, we also shared some TikTok influencer examples that are using the platform quite impressively. 

    We’ve previously discussed how to make money on TikTok in detail. If you haven’t seen this detailed guide, we highly recommend checking it out. 

    So, are you ready to cash in on TikTok?

  • How to get more TikTok views? 15 hacks that work

    How to get more TikTok views? 15 hacks that work

    TikTok is getting bigger everyday and has taken over a big chunk of its competitors’ audience. It was the most downloaded app in the first quarter of 2022. So, it comes as no surprise that more and more social media influencers, celebrities, and stars are dominating the app.

    As a result, it is difficult for content to get noticed. People are wondering how to get more views and followers. Hence, we have rounded 15 strategies that will help you get more TikTok views on the app.

    1. Use Bio Links

    Bio-Links

    Adding a link to your TikTok bio is a highly effective strategy to keep your audience hooked to your profile. Bio links boost traffic to your website. You can improve business by reaching potential customers.

    They allow TikTok users to know more about your business by redirecting them to your business website. They serve the commercial purpose as well. Adding links to your bio will boost conversion rates and turn followers into buying customers.

    2. Create High-Quality Videos

    Well, it is an obvious but underrated aspect. Make sure your videos look good (lightning, pixels, sounds, peppy edits). People will be more likely to watch clear videos than blurry ones. Also, some investment in high-quality cameras may earn you a big chunk of money later.

    TikTok also tends to prioritize high-quality videos on FYP. Try to shoot in trending effects, and incorporate sounds and vertical format. Once your views start pouring in, your TikTok journey has begun. Creating high-quality videos not only grabs views but loyal followers who would be there through thick and thin.

    3. Keep TikTok Video Short and Sweet

    Though TikTok Videos can be posted for up to three minutes-long, videos under 30 seconds are likely to wind up on the FYP. Of course, people would also re-watch something fast and furious a second or third time.

    Social media growth has spanned human attention to become shorter and shorter. A short video is ideal for TikTok because people are scrolling quickly, and their time is at a premium.

    As a result, these videos have a higher retention rate, more likely to capture viewers’ attention for longer. Therefore, leveraging the short video content will give you a leg up on your competitors and help to capture the audience’s attention.

    4. Understand How Hashtags Work

    Hashtag-Gif

    Hashtags are powerful aspects of the TikTok platform. It’s how the TikTok algorithm identifies what you are posting about and who might be interested in watching it.

    Hashtags also allow people to discover your content via search. Going for a particular niche with specific hashtags relevant to your audience and topic is one way to take it.
    Thus, you must be clever with hashtags and keep a few tips in mind;

    • Discover trending hashtags using the discover tab.
    • Don’t use the most generic and overused hashtags; the most common is #foryou
    • Try to experiment with broad hashtags #clothes or specific ones like #frock
    • Furthermore, to find out which hashtags are trending, tap on the discover tab and then tap trends at the top of the screen. 61% of TikTiok users said they like the brand better when participating in a TikTok trend.

    5. Trending Sounds

    Hashtags aren’t the only factor that has their own trend cycle. TikTok sounds also go through rounds of popularity. Be active for recurring sounds track that you might be able to perform. You can also discover trending soundtracks by tapping create (+) button in-app and then tapping add sound. Here you can see the trending and most popular audio clips.

    6. Deep Links

    Deep-Links

    You can put deep links in your TikTok profile and share them on other social media sites (Facebook, Instagram, Youtube etc.).  The good thing is it automatically detects devices then will lead.

    How TikTokers can get more views using deep links?

    When users will share Tiktok videos using deep links, it will take the users direct to the intended location within the app and give you a view, like or follow. In case the app is not installed then it will direct the user to install the app.

    What does this mean?

    When the user directly reaches the your intended location in the app or even in the PC, these users are more likely to convert to subscribers or customers depending on the goal behind using deep links. Hence, you are getting more likes, more follows and definitely more views.

    7. Target your Specific Audience

    There is a specific community of TikTok for everyone out there, from the hip-hop acts to a vibrant makeup transition community. Search for who is your target audience with, and look for popular accounts in those genres to see what type of hashtags, references, and formats they might be using to promote your own related content.

    Commenting and liking will also help build a relationship with your targeted audience. Your encouragement for their content will inspire them to check what kind of content you are producing on your account.

    8. Optimize your TikTok Profile

    Your TiTtok profile presents who you are as a creator. You can tell a lot about a person by looking at the profile picture, bio section, and video thumbnails. An optimized profile gives insights to prospective followers about what kind of creator you are and what to expect.

    Another reason for optimizing your profile is that it makes you searchable. If you have put an irrational sequence of symbols and characters in your profile, then your fans will not be able to easily find you, even if they are the people that know you by name.  Therefore, ensure that your profile name is easy to remember by avoiding unfamiliar characters and symbols.

    9. Try a Duet

    A duet allows you to create a video side by side with a video from another creator on TikTok; a duet has two videos but on a split-screen that play together. Duets are a great way to reach popular accounts on TikTok, spot their followers, and allow their fans to see your content.

    It is a creative way of interacting with other creators, building on existing stories, and creating unique content in collaboration with other TikTok user across the platform. Remember; you have to make your account public to allow others to duet with your videos.

    10. Try How-To-Do Videos

    There are a lot of YouTube channels out there that are dedicated to helping you learn how to do things. These can be great resources and get good views, they’ll often explain in detail what needs to be done in order to complete the task. You can follow the same pattern on Tiktok to get more views.

    Here are a few tips for how-to videos:

    • It’s essential to keep it short. Keep your message simple, and don’t try to be funny.
    • If you’re having a hard time coming up with what to say, start with the basics: “Hello, and thank you for watching.”
    • It’s also important to have good lighting and good audio quality.
    • It’s also useful to do some research before you start recording.
    • Know the format of the platform you’re using, and whether there are any rules or restrictions you should follow.
    • Make sure that your video is high-quality and lacks any distracting elements that could get in the way of your viewers.
    • Be mindful of your surroundings.
    • Also, remember that you’re not limited to just one angle: shoot from multiple angles so that viewers can see from different perspectives.

    11. Collaborate with Social Media Influence or Celebrities

    Influencer collaboration-for-more-TikTok-views

    Whether you hired a social media influencer or celebrity to promote another brand for a cross-over opportunity, bringing some outside looks into your TikTok is an easy way to reach a new audience.

    Your special guest appearance will heighten your content and attract the attention of their fans to your new videos.

    12. Upload Multiple Videos a Day

    Things move quickly on the TikTok platform. It would be best if you didn’t worry about overwhelming your followers by posting continuous content.

    TikTok guidelines recommended posting 1-4 times per day. If you have a sufficient number of videos every day, the audience will be more likely to visit looking for more content. Therefore, upload multiple videos a day to get more views.

    13. Focus on Video Completion Rate

    It is true that people need to see the friction of videos for you to earn a view. However, it is important to keep them watching all the way to the end. TikTok Algorithm prioritizes videos with a high completion rate. They serve high-quality videos as “For You Page” recommendations.

    How can you hold your audience’s attention for a longer time?

    You can hook them up with different content ideas for 2 to 3 seconds. You can create curiosity with a promise that what is coming next is breathtaking. Moreover, you can use captions with suspense for the big reveal.

    14. Post at the Right Time

    Once you target your specific audience, you start learning when is the best time to upload your TikTok Video. For example, how a busy worker uses TikTok is very different from how a college student uses it.

    Fortunately, TikTok offers analytics to support you see when your videos get the higher engagement. Furthermore, Tiktok is a global app, and your audience might not even be in the same country. You need to put a little bit more focus on the activities, behaviors, and age group of your target audience. It will help you find the right time to upload your content.

    Is There a Best Time to Post on TikTok?

    The answer is yes or no. TikTok’s “For You Tab” perform an outstanding job of serving every user high personalized content. Usually, the videos on the “For You page” are no longer than a couple of days. So, for significant views, you will post on TikTok when your audience is most likely to scroll. Moreover, finding your best time requires where your target audience is located and when they are online.

    But reaching significant views depends on when you post and how often you post. These elements will distribute your content on Tiktok. To find a posting schedule that will satisfy your fans and Tiktok algorithm, you may keep your eyes on your performance until you find a frequency that works.

    15. Tracking Analytics

    url-tracking- analytics

    If users view specific videos then keep an eye on them through tracking and analytics. Analyze what campaigns they are interacting more with. Then provide users with similar content to get more views on TikTok. 

    Final Words

    Though you may feel getting views on TikTok is a mystery, but TikTok algorithm is becoming more transparent. Above mentioned 15 tips will help your brand attract significant views and loyal fans who are more willing to join your owned audience and eventually become clients too.

    FAQs on getting more views on TikTok

    Can I see who views my TikTok?

    On TikTok, you can’t keep track of which users are watching your video or profile. There used to be a workaround that allowed you to view who visited your profile to get a sense of who was watching your videos, but that option has been removed.

    How much does 50k views on TikTok pay?

    According to our TikTok calculator, if you achieve an average of 50,000 views for every sponsored post, you will earn between $500 and $1000.

    How many views on Tiktok to get paid?

    Users must be 18 years old or older, have a minimum of 10,000 followers, and have achieved at least 100,000 TikTok views in the last 30 days to earn directly from TikTok. They may apply for TikTok’s Creator Fund via the app once they achieve that criterion.

    Do views mean anything on TikTok?

    Yes, views are a game-changer. However, it’s true that users need to view a fraction of a second of your video to get you a “view,” but keeping them view all the way to the end is important because the TikTok algorithm favors videos with higher completion rates.

  • How To Put A Link In TikTok Bio?

    How To Put A Link In TikTok Bio?

    Like Instagram and Twitter, you can add a link in TikTok bio. Putting a link in bio allows you to route traffic (online users) to any destination URL. Doing this, you allow users to access more information about you using a single link. For example, you can create a custom landing page and add multiple CTAs on that webpage, leading users to your other social media accounts. 

    How to Add a Link to TikTok Bio?

    It’s a simple process. Just log in from your TikTok business account and navigate your way to edit your profile. Under your bio, you can add your website link.

    Step 1: Enter your TikTok Username/Email and password credentials, then log in to your TikTok ID.

    Add-credentials

    Step 2: Navigate to the TikTok profile icon in the bottom corner of your TikTok homepage and tap on it. 

    tap-on-profile-icon

    Step 3: Navigate to TikTok’s “Edit Profile” section and tap on it.

    Edit-Profile

    Step 4: Scroll down and tap on “Add your website.” Then add your bio link.

    Add your Link in Tiktok Bio

    Related: Best time to post on TikTok

    Why Can’t I Put a Link in My TikTok Bio?

    Only mobile users with business accounts can add a TikTok Link to their bio. Therefore, you need to switch from a personal account to a business account and use a mobile app rather than TikTok on a PC. 

    You can follow the given steps to switch accounts. 

    Step 1: Navigate to the “settings and privacy” section. 

    Settings and Privacy

    Step 2: Tap on “Manage Accounts”

    Manage Account

    Step 3: Tap “Switch to Business Accounts” 

    Switch to Business Accounts

    Step 4: Tap “Next”

    Tap Next

    Step 5: Choose the type of business services that you offer from the selected categories.

    Choose Category

    Congrats! You have switched to a business account.

    Note: You can revert to your personal account following the same process.

    Related: How to make money on TikTok?

    Frequently asked questions

    Here are some other frequently asked questions that also might help you.

    What is TikTok Bio?

    TikTok bio is a section where you can introduce yourself to the other users. It has a limit of 80 characters. Make sure you use them wisely to define the individual, line of work or brand itself.

    What is a Bio Link?

    A custom landing page to drive traffic through cross-platform sharing.

    Where is the Bio on TikTok?

    1. Navigate to the “edit profile” section.
    2. Scroll down
    3. Below the username field, you will find the bio section.

    How to Link Instagram to TikTok?

    Putting an Instagram link in the bio of your TikTok is simple and easy.
    1. Open TikTok on your mobile
    2. Go to the profile section at the right bottom corner
    3. Tap on edit profile
    4. Scroll down to the social section, where you will find the option to add your Instagram to your profile.

    Why Use Replug Bio Links?

    Use Replug bio links to drive traffic to your landing pages. Add a call to sction button to any link you share. With the link block, you have the freedom to add multiple web URLs to your profile. TikTok creators can move their followers to other social profiles.

    Furthermore, Replug.io also gives you the option of QR Code sharing with bio links. Thus, using this effective feature assists you in achieving cross-platform traffic goals.

    To make your shared links even more impactful, try this free link shortener to create branded, trackable URLs that perfectly complement your Replug bio links.

  • How to add a link in bio to your Instagram profile?

    How to add a link in bio to your Instagram profile?

    Most of us who use popular social media platforms are familiar with bio links. But many of us do not know about it or even how to add Instagram link in bio.

    What does Link in Bio Mean?

    It’s a clickable URL link that Instagram users can add to their Instagram profile. Many other social platforms such as Facebook, Twitter and others also have this option to add a link to their profile section.

    The next question in your mind must be who can add Instagram links?

    Anyone, either a regular Instagram user or a business account holder, can add Instagram links to their bio.

    Related: Instagram Story Hacks: 30 Ways To Boost Your Engagement

    How to put a Instagram link in bio?

    Creating a Instagram URL is simple. Follow the steps and you will have a bio link in no time. 

    Step 1 

    Log in to your Instagram Account. Navigate to the profile icon on the top left corner and go to the settings page.

    Navigate-to-Profile-Tap-Settings

    Step 2

    Add your desired Instagram link in the website field.

    Instagram-Link-In-Bio
    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

    Go beyond generic link pages!

    Create custom bio links that truly fit your brand

    With Replug, you can create bio links that are unique, engaging, and built to convert.

    Start free trial

    Step3

    Add an appealing bio if not added yet. Then, click on submit to complete the process.

    Submit

    Here’s a recap of the above steps

    Instagram-Link-In-Bio

    How Would Your Instagram Link Appear to Others?

    Anyone that hovers over your profile pic can view your Bio Link. They can also view this link when they visit your profile.

    Instagram-Link

    How to Add Multiple Links in Your Instagram Bio?

    Replug’s URL shortener free tool enables users to easily add multiple short links. With Replug, you can create a landing page for any link and add multiple CTA’s on that page routing to multiple destinations. It allows users to access more information about yourself or your business. 

    Why Do I Need An Instagram Link?

    Here are some of the significant benefits of adding a BIO Link.

    • Keeps your audience engaged
    • Drives traffic to your desired website and social pages
    • More conversions
    • Higher impact

    What Mistakes to Avoid When Creating a Instagram Link in Bio?

    We have identified inevitable mistakes to avoid when you add a link to your Instagram Bio.

    • Adding many links
    • Avoid long bios
    • Not adding a CTA
    • Do not boast about yourself
    • Unclear bio
    • Adding random links

    How To Use Your Bio Link Effectively?

    Here are some tips to use Instagram bio links to your advantage.

    • Follow a strategic approach when creating a bio link. Connect your account to ContentStudio and boost your engagement.
    • Use Bio links to direct users to access more information about yourself or your business.
    •  Promote business products and services such as discount offers, free trials, ETC.
    • A solid way to get leads with tracking analytics.

    That’s all from our side, just keep these tips in mind and start attracting solid leads with your Instagram bio Links. Now that you have learned to add Instagram link in bio. Go create a bio link now and turn followers into customers.

  • How to make money on TikTok?

    How to make money on TikTok?

    Since TikTok has taken the world by storm, everyone wants to know, does TikTok really pay?

    To be short and sweet, yes, it does!

    Now you must be wondering.

    How to make money on TikTok?

    Who can make money on TikTok?

    TikTok is probably one of the hardest things to resist at the moment. Even though TikTok has become the most popular mobile app, most users still don’t know how to make money on TikTok.

    No Worries!

    We’ll walk you through how to start and monetize your TikTok account, but you have to put in the work and spend some time reading this piece.

    So whether you installed TikTok just to watch funny videos or want to be a TikToker, this article could be an eye-opener for all of you.

    Buckle up! It’s a complete guide on TikTok monetization. 

    Let’s get down to business by answering some highly relevant questions. 

    How Do I Start Making TikTok Money?

    Hit the milestones from the number of followers and monthly views standpoint, then apply for the creator fund program. 

    Simply put, anybody can make money from TikTok.  Just grow a following on TikTok by creating content around any of this:

    • Passion 
    • Skill
    • Day job
    • Side hustle
    • Knowledge
    • Experience

    Once your TikTok content starts getting traction on the platform, the followers will pour in, and some money-making opportunities will eventually begin to unfold.

    Related: What is the Best Time to Post on TikTok

    What is the TikTok Creator Fund?

    The TikTok Creator Fund is a creator reward program that pays TikTok creators for being creative, inspirational, and consistent on the platform. It’s not a grant or ad revenue-sharing program. Instead, it’s a way of celebrating the uniqueness and talent that creators bring to the platform. 

    The purpose of the TikTok Creator Fund is to appreciate the creators’ success, commitment, and passion for showcasing their skills, talent, and passion. Since it’s not a monetization method, it may vary from month to month, depending on numerous factors. 

    How to Apply for TikTok Creator’s Fund?

    First achieve the required number of followers and views. Then follow these steps to get your TikTok Creators Fund.

    • Open your TikTok app and go to the account settings.
    • Next, open the “Creator tools” and click the “TikTok Creator Fund” to apply for the program. 

    How Much Does TikTok Pay Per 1000?

    It pays 2 to 4 cents per 1000 views.

    How Many Views Do You Need to Get Paid by TikTok?

    You must have at least 100,000 views in the last 30 days or so.

    Keep in mind that a hundred thousand views are a minimum. The more views you get, the higher you could earn. However, other factors determine how much you’d make each month on TikTok. 

    TikTok shared how they calculate funds and how creators get their share. 

    Following are the elements that determine how much you’d make from TikTok:

    • Number of views on the videos
    • The engagement level of the audience
    • Compliance with terms of service and community guidelines
    • The authenticity of the views

    15 Surefire Ways on How to Make Money on TikTok

    how-to-make-money-on-TikTok

    Let’s quickly move on to the list of various methods to make money on TikTok:

    • Selling Direct-to-Consumer Products

    If you have a 10 or 15 years old in your house, the kid would know the top TikTokers in the country. Nowadays, kids don’t know the TV stars and film celebs. Instead, they have favorite YouTubers and TikTokers. 

    Since TikTok is a short video platform that attracts an audience ranging from 12 to 60 years old, it has gotten so much attention lately. The TikTok demographics provide brands with loads of opportunities to sell directly to consumers. 

    Brands could potentially start their TikTok accounts or opt for either running TikTok ad campaigns to sell directly to the consumers. When a brand uses a platform like TikTok and connects with the potential audience, it widens the brand’s social media reach. This removes the middleman, but it also builds a relationship between the brand and the potential customers.

    • Reselling Fashion Accessories

    You might think of TikTok as a platform to watch entertaining or funny videos, but it has gotten much bigger. Since TikTok has a massive audience, it has created business opportunities for brands, entrepreneurs, and almost everyone.

    You may or may not have seen this, but many TikTok users are selling clothes and accessories on TikTok. TikTok may not have the transactional facility to carry out the selling and purchasing of products. Still, things seem to be working out for many.

    One of the ways to make money on TikTok could be reselling fashion accessories, such as clothes like men’s leather blazers, jackets, suits, jewelry, makeup, and other relevant products. However, you may have to create a TikTok account dedicated to selling those items. Otherwise, it won’t work out. For example, you can’t use your same TikTok account for cat videos and selling clothes.

    • Promoting Songs on TikTok

      Once you’ve managed to gain a sizeable audience on TikTok, there will be many monetization opportunities waiting for you. One of those opportunities would be promoting songs of indie singers. 

    Many indie singers who release their singles reach out to TikTok influencers and pay them to use their songs in their videos. Plus, TikTokers often tag them in the video description on TikTok. Thus, they also get promotions along with the song. 

    I have been noticing song promotion tactics for the last three years or so. It’s a win-win situation for both parties. The TikTok influencer gets paid a good amount for a 15 or 30-second video. The singer gets to promote the songs without spending hundreds of thousands of dollars on traditional marketing channels.

    • Hiring Micro-Influencers Over Superstars

      Do you know celebs get paid millions of dollars to post on Instagram? According to Influencer Marketing Hub, Kendall Jenner is among the top 10 highest-paid celebs for publishing a single Instagram post. The article revealed that she could charge up to half a million for a single post on Instagram.

    Most of us don’t have that kind of money to spend on influencer marketing. However, TikTok is a great platform for hiring micro-influencers over TV celebs. These TikTok influencers have an engaged audience, but they are also quite affordable compared to top-tier global celebrities.

    Remember that it won’t happen on a whim. You can’t just download TikTok and start finding a TikTok influencer. You must give it time before you jump the gun. 

    Therefore, if you’re trying to make money on TikTok, you could put yourself in a micro-influencer shoe and try to build an engaged audience to attract sponsors. However, you’ll be better off sticking to a specific niche while creating TikTok videos.

    • Create Sponsored Content

      Have you ever seen a popular tech YouTuber unboxing a cell phone or tech gadget? Well, tech companies pay those YouTube influencers to unbox and review their products. 

    The same thing could work out for you on TikTok. However, the key to getting paid for your TikTok videos, you must cross a threshold. In other words, you must have a rather large followers base to attract sponsored content deals.

    TikTok Creator Marketplace is the official TikTok marketplace for finding TikTok influencers for your sponsored content deals. It’s a complete TikTok influencer discovery network that provides advertisers with the statistics to find the most suitable TikToker for sponsored content.

    • Accept Video Gifts

      One of the TikTok monetization methods is receiving video gifts. Even though it won’t work for every video or creator, it is still a way to make money on TikTok. Before we dig deeper into how it works on the platform, let’s discuss the eligibility criteria for accepting video gifts.

    The creator must be 18 years of age and should have 100,000 followers. In addition, the account should be at least 30 days old with at least one public video during that period. Above all, the TikTok account must not be violating the community guidelines.

    The TikTok users should join the Creator Next program to access several TikTok monetization tools, including video gifts. The creator must enable this feature from account settings to accept video gifts. Go to the “Creator Tools” to enable this feature and select the “Video gifts.” Then, turn on the video gifts. 

    If the video gifts feature hasn’t rolled out in your country, you could go to the “Creator Tools” and toggle on the “Video gifts” feature.

    Once it’s enabled on your TikTok account, the algorithm would decide the eligibility of the TikTok videos for video gifts. Then, the audience would see a gift button next to the comment section for sending you a video gift that you could redeem later on.

    • Grow & Sell TikTok Accounts


    Make-Money-on-TikTok

    Most beginners have no idea about social media real estate. Buying and selling of social accounts and channels is a common practice, and TikTok is no exception. The point is that you can grow a TikTok account and flip it for thousands of dollars. 

    All you need is to figure out how you can scale a TikTok account rather quickly. There is no secret to growing a TikTok account rapidly. All you need is to create a content strategy by keeping the target audience in mind. If you hit the bullseye with your targeting and creating exciting content, your TikTok account would surely take off. 

    Once you cross a 100,000 followers mark, you could either monetize it with Creators Fund or sell your TikTok account for a heap of money. 

    • Manage Influencer Campaigns

      If you are camera shy and don’t want to create videos for TikTok, you can still monetize TikTok. However, you won’t be under the spotlight in this situation. Instead, you’d be offering your expertise to connect creators and brands. 

    So let me explain how it works: one of the easiest ways to earn money on TikTok is by managing influencer campaigns. All you need is to connect with TikTok influencers in your town, city, or country and build a strong relationship with them. 

    If you have a solid social media follower base, it’ll be easier for you to pull this off. Influencers usually don’t like to be friends with random people unless they’re formally introduced to them for business. 

    Once you have TikTok influencers onboard, you could help brands and influencers strike a deal and charge a small fee from both parties for your service.

    • Management Services

      Social media influencers rely on management services to help them find clients to work with and get their merchandise ready for them or even manage their social media profiles. 

    Therefore, you could offer a management service for TikTokers or TikTok influencers and charge a fee. This way, you get a chance to use any of your soft skills or a passion for earning some side money.

    There are various management services you can go for. Like TikTok video editing, music discovery, social media management, merchandise management, community management, etc. 

    You might not be monetizing your TikTok profile, but you’d be making money from your work for other TikTokers. 

    • Place Affiliate Links

      A common yet under-utilized method of making money on TikTok is placing affiliate links in your TikTok bio. You may not be able to make a clickable link in the video description on TikTok, but the bio link works like a charm.

    Experts from different walks of life use Instagram and TikTok bios for giving away freebies using short links. Replug is a popular URL shortener for creating short branded links for TikTok or Instagram bio. This amazing link management platform offers branded URLs, custom audience clicks, performance tracking, retargeting, bio links, etc.

    As far as placing the affiliate links in TikTok videos is concerned, you could insert the affiliate links in your TikTok bio. Not only does TikTok help you reach newer audiences, but it also creates chances for you to generate more affiliate sales.

    • Paid Collaborations


    Paid-colloborations

    One of the ways to make money on TikTok is paid collaboration. Usually, smaller TikTokers pay influencers to collaborate with them and highlight their account in the paid video description.

    Have you ever seen two or more TikTokers make videos together and mention each other’s handles in the video description? Well, it could be a paid collaboration.

    Brands collaborate with TikTok influencers as well. They pay TikTokers to use their products or showcase their product in the video and cash in on the traction those TikTokers get on the platform.

    • TikTok Script Writing

      You may have seen Fiverr gigs or Upwork projects about YouTube scripts. Well, TikTok scripts writing could be your TikTok monetization strategy. I’m not saying it would immediately work out for everyone, but you got to have a little faith when trying something new.

    You need to reach out to the TikTokers in your genre or area of expertise and ask them if you could write their TikTok video scripts. You never know what happens after that. Don’t give up if the first 10 TikTokers turn you down; it won’t happen so quickly, so just keep on trying. 

    • TikTok Video Editing

      One of the secrets to winning on TikTok is creating unique, creative, and eye-catching videos. Therefore, your video editing skill can come in handy when trying to make money on TikTok. Several video editing tools can help you create content effectively

    Reach out to the TikTokers and ask them if you could edit their videos. However, I’d suggest setting up your TikTok profiles and start uploading fantastically edited videos to showcase. You never know which one of these videos will go viral. All you need is to set up your TikTok profile as a TikTok video editor. Use the video description and account bio to explain what your service is.

    • Creating Original Music for TikTok


      Many services sell original music for YouTube videos and Vlogs. Wouldn’t it be cool if you started offering premium music for TikTok? Of course, you’d need to crush it with your TikTok account to get the attention and drive TikTok creators to your music website.

    Moreover, you could run TikTok ads to get the eyeballs around and make an impact. But, anyway, it’s only possible if you have a passion for music and you’re already creating music for selling on the internet. 

    • Running TikTok Ads

      Speaking of TikTok ads, it’s not something everyone around here has already explored. Most of you didn’t even know that this ad service exists until now. 

    The catch is that you could learn how to run TikTok ads by taking an online course and running a couple of test campaigns to brush up your ad running skills. 

    Once you’ve mastered the art of running TikTok ads, you could run these ad campaigns for TikTokers or brands who want to crush in on TikTok. You would surely make good money doing this.

    So these were fifteen ways to make money on TikTok. I promise there are so many more out there that you should explore, but try to pick a few of these and see what happens next.

    5 TikTok Influencers to Follow

    Let’s take a sneak peek at five TikTok influencers and follow them to understand what separates them from the rest:

    1. Charli D’Amelio

    charli-d'amelio-

    Charli D’Amelio is an American TikToker and without a doubt, the biggest TikToker in the world. As of December 2021, she had 136 million followers on TikTok. She is likewise, Charli is among the highest-paid TikTok influencers in the world.

    2. Khabby Lame

    Khabby Lame, a Senegalese content creator from Italy became famous for his comedic content. He lost his job in the pandemic and continued his passion which has provided him great fame. Now with 134 million followers and growing. he’s among the top TikTokers in the world.

    Here’s one of his clips

    @khaby.lame Usually I always win but this time……I v waited a year for a worthy opponent????You r King #zlatanibrahimovic @Netflix #squidgame #leanfromkhaby ♬ suono originale – Khabane lame

    3. Bella Poarch

    Bella Poarch is one of the top TikTokers in the world. She has 89 million followers on the platform. Besides TikTok, she is a singer and has already released her debut single, “build a bitch” in May 2021.

    4. Zach King

    Zach-King

    Zach King is a famous social media influencer, filmmaker, and illusionist based in LA, California. He started making 6-second magic videos on Vine and became a popular social media personality. Now he is among the top TikTok influencers in the world. He has over 68 million followers on TikTok.

    5.Addison Rae

    Addison-Rae

    Famous for her dance and choreography, Addison Rae has over 87 million followers on TikTok. Plus, she is making 5 million annually using TikTok which is more than what Charli D’Amelio earns from TikTok.She has also launched her own fragrance brand. Further, she has appeared in the Netflix series and has also signed a film “Fashionista”. 

    How Would You Make Money on TikTok?

    There are several ways to cash in on your TikTok account and get paid for making videos you love to make. However, remember that it doesn’t happen quickly, or maybe it doesn’t happen to every TikToker. 

    It doesn’t mean you can’t make it happen. If you have been consuming TikTok content for a while, you will notice that anybody could be a star on TikTok. All you need is to put your real self out there and do something you enjoy.

    Unfortunately, making TikTok videos starts to look like a job you hate, which is unlikely to happen for you.

    We shared many ways to start making money on TikTok, and it’s up to you which ones you’re going to pick and try out.

    Let us know how you’d like to make money from TikTok.

    What else would you do to get paid on TikTok?

  • TikTok For Business: Strategies to Promote Small Businesses

    TikTok For Business: Strategies to Promote Small Businesses

    Are you a small business looking to grow?

    Do you know which is the most popular platform globally to promote your small business?

    You might think of Google or Facebook. It was true till 2021.

    Google had been the most popular online platform for more than 11 years. However, in July 2010, Google Pulled ahead of Yahoo. Till then it reigned in the top spot for more than 11 years. Moreover, even Facebook couldn’t get ahead of Google. Microsoft came up with its default search engine, Bing, but still couldn’t get ahead of Google.

    But things have started to shuffle. And COVID played a huge role in digital disruption.

    TikTok is the new reigning champion of the internet.

    Yes, you read it right.

    Till 2020 TikTok was the 7th most popular internet platform. Google was on the top, followed by Facebook, Microsoft, Apple, Netflix & Amazon.

    popular domains

    Source: Cloud Flare

    But, in 2021, TikTok jumped to the top. 

    Now TikTok is available in more than 150 markets in more than 75 languages. The platform has surpassed 2 billion monthly active users. In addition to that, according to a report, 1 in 4 TikTok users can’t be found on any other platform.

    This highlights the radical shift for your digital consumer to ‘watching’ instead of ‘reading’.

    TikTok is continuously getting more popular with its trends, memes, music, and endless cultural fascination. Cloudflare’s data suggest that TikTok has become a ubiquitous part of digital consumer’s daily life.

    Source: Cloud Flare

    Why does your business need to be on TikTok for 2022?

    TikTok is the most visited online platform with more than 1 billion monthly active users. Therefore, the platform is worth considering to include in your strategy for 2022 for growing your small business. 

    Its popularity is not going away anytime soon. Due to TikTok’s rising popularity among its users and small businesses, other social media platforms are upgrading their strategies to compete for consumers’ preferences. That is to say, Instagram has officially announced that it will focus more on the video content approach.

    TikTok’s competitor Instagram announced the reels featured in 2020. Subsequently, Instagram’s head Mosseri admitted that their biggest competition is TikTok. He said in his video, “There’s some serious competition now – TikTok is huge”. The fact that the world’s popular social media platforms are admitting the popularity of TikTok certainly tells you the worth of the platform.

    Therefore, many business owners have now started to realize the major TikTok marketing opportunities they had been missing.

    Understanding TikTok Platform for Small Businesses

    TikTok focuses on the user experiences through a personalised feed. Therefore, the unique user experience of the platform makes it to outstand from its competitors.

    Further, the features to shoot, create, edit, customise videos with effects, sounds, and filters within the app; give users a complete experience from creating videos to publishing those. The whole journey takes place within the same app.

    Moreover, the app listens closely to the feedback they get from its users. For example, if certain trends and features are popular among its users, TikTok creates the editing features accordingly to create more content. Thus, users spend more time on the platform.

    Similarly, if there is negative feedback on the content or any feature, the platform quickly adjusts it to users’ likings and preferences.

    tiktok algorithm 2022

    Source: Quora 

    TikTok’s Algorithm

    In a press release by TikTok, they explained how their algorithm works. They also explained what increases the performance of your content for better organic reach. According to them, different factors contribute to the video’s performance, which includes the interests the users have selected.

    The factors which contribute to the performance of your content are as follows:

    1. User Interactions: How many people have viewed, liked, commented, shared, and followed your content? If a viewer has watched the complete video, the algorithm will consider it good content and push it for greater reach. On the contrary, if viewers are skipping your video, it will limit its reach.
      Pro Tip: Make valuable, trending, and entertaining content for your viewers
    2. Video Information: The captions, hashtags, and sounds play a significant role in reaching the relevant audience.
      Pro Tip: Include relevant hashtags, engaging captions, and popular sounds from the TikTok library.
    3. Device & Account Settings: This includes your language preference, location, and device settings according to your audience.
      Pro Tip: Add overlay text on videos, set language preferences, use integrations to drive sales.
    4. Location of Video Viewer & Video Creator: Where is your viewer located? What are the location settings of your business account?
      TikTok for marketing your small business will accelerate your digital marketing efforts for your business.

    Understanding TikTok Audience for Small Businesses

    “Does TikTok has my target audience? Isn’t TikTok just for Gen-Z?”

    These were convenient thoughts to skip TikTok from your marketing strategy. However, when Facebook and Instagram started, those were also considered platforms for ‘young’ people. Businesses didn’t see any value in promoting their businesses on these platforms. Fast forward to 2022, now these platforms serve as marketing tools for millions of businesses.

    Certainly, TikTok is moving in the same direction. The platform started with Gen-Z but is now growing with every second. It is more popular than Google. Therefore, it is safe to assume, everyone is on the platform, including your target audience and potential customers for your small business.

    With Facebook, Instagram and YouTube’s examples, we have seen that small businesses and personal profiles that get in early are rewarded from brand awareness to brand recognition. This also helps to establish brand credibility in the short-term and long term.

    Demographics: TikTok Users By Age

    tiktok users by age

    Source: Statista

    Is TikTok Marketing Right for Your Small Business?

    TikTok offers you to play around with creativity and authenticity. TikTok’s algorithm offers exposure for your small business to a huge audience. This audience determines the success of small businesses it can attract.

    Many small businesses gained success and grew into popular brands through TikTok. Creativity and authenticity helped them win the algorithm. TikTok has a huge audience, and the exposure it can give to your small business is not possible on any other platform.

    If you want to engage the TikTok community, invest time to create valuable and entertaining content. Finding the best time to post on TikTok for your business will help you get the most engagement to the content you produce. This will help you build brand awareness and help you get new customers while retaining the older ones.


    Source:  Marketing Science

    TikTok’s video-focused approach will help you tell your brand story in a creative, authentic and budget-friendly manner. The content produced and published on TikTok can be shared on different social media platforms while driving traffic for the sales at the same time.

    How Did TikTok help Businesses Grow?
    [Case Studies]

    TikTok is changing the marketing landscape for small businesses to grow and drive sales. Even its tagline “Don’t make Ads, Make TikToks” offers a unique strategy for small businesses to grow. Small businesses have always been looking for ways to grow. The fact is consumers are smart in detecting ads, and that’s where TikTok comes in. Every business needs a customised TikTok marketing strategy according to the goals they want to achieve and their target audience.

    TikTok is always working on initiatives for small businesses to grow. Their ongoing efforts small businesses convert their traffic into sales. They even released a series titled “Small Wins” to help small businesses use TikTok strategies for their digital marketing. The series featured various small businesses from across the globe. These success stories and strategies used by small businesses are great examples for all the other business owners who want to grow their small business using TikTok.

    We are sharing 4 case studies of small businesses from the tech, beauty, interior design and training industries who promoted their small business through TikTok

    Acome (Tech-Retail):

    Acome is an Indonesian tech retailer. They provide high-tech products for electric, smart, autonomous and hybrid vehicles. For their TikTok strategy, they created content to showcase their products in a fun but relatable way. The marketing team of Acome, tapped into a wide range of formats for their video content, such as unboxing, hacks, announcements and hilarious skits. However, creativity, authenticity, and recognizable brand identity stayed consistent.

    They also collaborated with TikTok creators for promoting their business while also giving creators creative liberty with the few guidelines. Their collaboration with creators, from telling a story to doing a prank just to promote their products in a subtle manner.

    acome


    Source: TikTok (@Acome)

    Digital marketing supervisor of Acome, Anas Prambudi, stated that they combined their brand’s selling points with user’s daily life. They used the content to add value to their customer’s life while pitching their product.

    Acome has now more than 290K followers and has seen a boost in their business since they included TikTok in their digital marketing strategy to grow their business.

     Josh & Matt Designs (Interior Decor)

    Josh & Matt Designs is a home décor small business run by Melbourne-based duo Josh & Matt. This hobby-turned-venture started during pandemic lockdown when they were living inside a simple home with no décor. They started creating videos about the fun projects they were designing and creating for their home. What started as a simple project was discovered by the TikTok community and gained them more than 260,000 followers. Josh & Designs is now a small business that converts its traffic into buyers on its online store. It all started with TikTok.

    In an interview with TikTok, they said that they started the account only to share the décor they were creating their small home during the lockdown. “During lockdown in Sydney, our home was nothing but a tiny white box. We were like; we need some art that could match our style. So, we started experimenting and creating DIYs with different types of material and showed it to TikTok, and people loved it”.

    josh and matt design case study


    Source: TikTok (@joshandmattdesigns)

    Josh & Matt were a bit apprehensive and unsure at first, but then, after a few weeks, they started seeing traction from people who were interested in their content that it turned into a small business eventually. You can apply their strategy for your small business as well to build brand recognition and sales. 

     Yakitori Don (Restaurant)

    Yakitori Don is a Tokyo-based chicken joint that gained its popularity through TikTok. The restaurant’s owner Hiroaki Higaki used to make videos with funny skits about the restaurant industry and life at a restaurant.

    A lot of people appreciated his videos because of his relatability with people who have worked at a restaurant. Relatability and humor were the secret success formula for Yakitori restaurant. He was discovered by the TikTok community, and people started visiting his restaurant more because of his popularity. 

    tiktok case study

    Source: TikTok (@Higakiyakitori)

    His strategy worked for him in driving more customers to their restaurant and thus increasing sales. They now have more than 184,000 followers and are now accelerating their organic success through paid media ads.

    Girls That Invest (Digital Products)

    Girls That Invest is a community for women who want to learn about investing. Their TikTok strategy comprises of sharing tips, aspirational and informational content related to investments. This content helps them drive traffic to their Masterclass, online courses and podcast about investments.

    girlsthatinvest tiktok strategy
    Source: TikTok (@GirlsthatInvest)

    Girls That Invests used BioLinks to redirect their TikTok traffic for digital products and podcasts which helped them to get to the #1 Podcast in the world in the business category.

    tiktok bio link example

    Source: BioLink Landing Page of GirlsThatInvest

    They started their TikTok journey in September 2021, and within four months, they gained 25,000 followers. Thus, driving more traffic to their website through adding relevant services in their bio link.

    How to Promote Your Business on TikTok?

    Develop a Brand Story

    Sales and creativity are co-related.

    Seth Godin once said, “People don’t buy products. They buy stories”. Your audience connects well with your brand through a story.

    Have you crafted your brand story? 

    Your brand story can be derived from your mission and vision statements. You can strategize the content formats in which you can tell that story, such as hacks, tips, humorous content or engaging TikTok creators and community through a challenge.

    TikTok community thrives on authenticity, creativity and joy. The lesser flashy ads, the more authentic and relatable feel it will give out to its users. Your brand story will be the best way to connect with your audience and can share your mission with them.

    Connect with TikTok Community at all Stages of Your Sales Funnel

    According to a report, 75% of US consumers want to support small businesses by promoting and buying from them. This is the best time for small businesses and brands with consumers on a human level, outside the advertising models. TikTok is the perfect place to connect with your consumers through relatable and non-flashy, budget-friendly content.

    The community on TikTok is always looking for inspiration and discovering new things such as your brand, small business product and services. According to the data from TikTok, some statistics show why it is important to connect with the community.

    • 67% of TikTok users agree that TikTok content inspired them to shop from a small business even they weren’t looking to shop
    • 74% of TikTok users say that TikTok has helped them with brand awareness
    • 66% of TikTok users agreed that TikTok helped them to make a decision to buy something
    tiktok small business statistics

    Source: TikTok Marketing Science

    Optimize Your TikTok Profile

    Your target audience will discover your account based on their interest preferences. Therefore, it is important to optimize the profile with a location setting, using keywords in the info section and using the relevant link in the bio.

    TikTok only allows you to add one link in the bio, but you can use Replug’s bio-link feature to link to multiple platforms and websites using a single link.

    Use Hashtags

    There are a lot of small business conversations already happening on TikTok. From social media tips and strategies to branding small businesses, hashtags cover an ocean of conversations. Do hashtag research for your niche and your small business. These hashtags will help you from reaching new customers to driving sales on the platform.

    tiktok makeup video

    Source: TikTok (_tattilashes)

    The view counts of each hashtag show how small business conversations are popular on the platform.

    For example, #smallbusiness has 33.8 billion views on TikTok, #Entreprenuer has 12.8 billion views, #smallbusinesscheck has 10.2 billion views, #supportsmallbusiness has 3.1 billion views. The popularity of these hashtags shows that small businesses are growing on TikTok as they are already getting a lot of attention from the TikTok community.

    Use TikTok Business Account

    TikTok Business account is designed for commercial purposes. It is a great tool for small businesses to see how their content is performing, the demographics of their audience and analytics. The business account also offers a variety of features and tools such in-built content management platform and music library. The data and analytics feature will help you see how your audience is interacting with your content and how you can optimize for the best results.

    Tiktok business account

    Source: Medium (The Startup) 

    Increase Your Sales Through TikTok with Shopify Integration

    If you are a business owner, we know your primary goal is to increase sales of small businesses. The primary goal of any small business is to increase sales. TikTok’s partnership with Spotify enables small businesses to create shoppable ads. Shopify’s integration will allow the worldwide community to buy products from small businesses.

    More than 1 million users of Shopify can now promote their small business and e-commerce stores on TikTok and sell their products.

    tiktok and shopify

    Source: Shopify

    Shopify integration with TikTok will allow small businesses to set up the TikTok Ads Manager, identify their customers from the TikTok audience and drive more sales.

    The process to synchronize merchandise inventories and payments for your small business with TikTok is very user-friendly. You’ll be able to create videos, ads and optimize your content for the marketing campaigns through TikTok and won’t need to be overwhelmed by video editing tools.

    In addition to all these benefits, you can track the performance of your campaign through pixel setup — this will help you allocate marketing budgets accordingly while increasing your returns on investment.

    Use Bio links to Drive Traffic to Other Platforms

    TikTok is a great tool to drive your traffic to your website, YouTube channel, or other channels. One of the most effective ways to do this is to use bio-link to your advantage. Although TikTok only allows you to add one link in the bio, you can use Replug bio link feature to your benefit

    With this feature, you can house all the important links within one link. The bio-link will divert your TikTok traffic to other platforms. This is one of the best hacks for small businesses to grow on TikTok.

    Example 1:

    For example, Dwayne Johnson has a bio-link on his TikTok profile which directs his audience to a home page where they can find links to all his social profiles, online shop, affiliate links to his products, and recent news and interviews.

    the rock tiktok

    therock

    Source: TikTok (@TheRock) 

    Example 2:

    Similarly, Ed Sheeran uses bio-links in his profile to promote his recent song releases across different platforms and his concerts. The separate page for all his links helps his audience to listen to his latest hits on different music platforms like SoundCloud, Apple Music, Youtube etc. 

    edsheeran tiktok profile

    edsheeran tiktok

    Source: TikTok (@EdSheeran)

    If Ed-Sheeran and Dwayen Johnson are using the power of bio-links, what’s stopping you from promoting your small business and brand with bio-links? 

    Bio-links is one of the most effective and essential tools to use for your sales funnel. According to a study by Parse.ly

    Strategic bio-linking can increase traffic by 10%-15%

    This can increase many folds if you are using the TikTok marketing strategy and re-direct the traffic to other platforms as well. 

    Use TikTok Ads Manager

    What is the quickest way to market on TikTok? – TikTok Ads! 

    TikTok’s advertising platforms offer you the complete journey of creating an effective marketing campaign – from creating video ads in seconds to launching them. In addition to that, small businesses are always looking for affordable marketing tools and strategies. Irrespective of the size of your business, TikTok ads manager is simple to use and do all the heavy lifting for you, from creating video ads to adding soundtracks in TikTok Ad studio.

    tiktok ads manager

    Source: TikTok  (@Mercedesbenz)

    Mercedes Benz is a luxury brand but it has been using TikTok advertising to target the viewers through challenges and TikTok Ads.

    TikTok ads appear on the “For You” page. It is curated according to the interests of each user. The ads appear for almost 9 seconds. After 9 seconds the video freezes to the last frame with a clickable Call to Action. 

    If you include paid advertising in your digital marketing plan for 2022, then TikTok ads are one of the best platforms to invest in. You can also try Facebook ads and Quora ads as your paid marketing strategy.

    Collaborate with TikTok Creators to Communicate Your Small Business

    You can rev up the results of your marketing campaigns by collaborating with TikTok creators. Therefore, TikTok has a creator marketplace that gives you access and information about a diverse pool of influencers, content creators and storytellers. The marketplace will help you understand the right fit for your products and niche.

    The huge following of these content creators and influencers will help you accelerate the growth of your small business. Thus, bringing you buyers for your small business. With TikTok marketplace, you can choose which content creators would go best with your brand’s voice. 

    tiktok collaboration

    Photomyne Creator Collaboration Case Study

    TikTok Opportunities in 2022 

     Delivery Only Restaurants for Viral Recipes in March 2022

    TikTok is partnering with Virtual dining and GrubHub to turn viral videos into meals. Thus, the platform’s community will be able to order through the platform. This is a great opportunity for small businesses in the food and beverages industry. 

    tiktok kitchen

    Source: TechCrunch+

    Longer Videos on TikTok

    TikTok videos get viral because they are quick and snappy. Last year TikTok introduced the feature of longer videos for the creators.  The longer videos received over 5 billion views globally. Hence, the creators and small businesses used the feature to share long-form content such as podcasts, vlogs, and tutorials. Small businesses can leverage this feature to their benefit to increase brand awareness and customer retention. 

    Wrap Up:

    I hope this helps you create a great Tiktok marketing strategy for your business.
    Follow for more strategies and updates on Tiktok Business.