Creating a call to action using a URL shortener can effectively drive conversions and encourage users to take a specific action. Using a reliable URL shortener like Replug to create a call to action has a few key benefits.
First, it can shorten link that are long and complex, making them easier to share and more visually to appeal. Sharing a link in a social media post or on a platform with limited space for long URLs can be beneficial.
Second, URL shorteners can help to track clicks on a link, which can help understand the effectiveness of your call to action.
Finally, URL shorteners can make creating custom and branded links easier, which can help build brand awareness and make your link more memorable.
How to create a call to action using Replug?
Use these simple steps to create a call to action that inspires users to take action that will benefit your business or organization.
Step 1: Sign in to Replug or create an account if you’re new.
Step 2: Go to the manage section on the main dashboard page and select campaign.
Step 3: Click on the “create new campaign” button in the campaign section.
Step 4: To create a new campaign, you must select a brand first. You may choose an existing brand or create a new one if not already been created.
Step 5: Click the next button once you’ve selected or created a brand.
Step 6: You will now see a page for choosing a campaign type. Choose a name for your call-to-action campaign here.
Step 7: Select the call to action option from the campaign type page and click the next button.
Step 8: Next, select your CTA type; here, we’ve selected a button CTA.
Step 9: After selecting the CTA type, you need to select the theme for your CTA. Your CTA’s appearance depends on your CTA’s purpose. As for this case, we have chosen a popup CTA theme to appear after clicking the shortened link.
Note: Read more about the use cases for different theme types to understand which CTA theme is perfect for you.
Step 10: Enter your URL, upload an image for the CTA, and click Next.
Step 12: You are now in the CTA message section. Write your headline, message, and CTA button text.
Step 13: Enter your CTA button’s URL or phone numberin the last block, and click Next.
Step 14: You’re now in the CTA customization section, where you can add colors. (Background colors, text colors, CTA button background colors, CTA button text colors). Choose your colors and click next.
Step 15: In the final step, you will select the seconds, after which the CTA will be displayed to the user. Alternatively, you can select the “On exit-intent” option, which will display the CTA when the user wants to exit the page.
Step 16: Save the campaign; now, you can share it across other platforms. Ensure that your newly created campaign appears in the campaigns section.
Did You Know?
Replug is a top-notch link optimization platform that can also help to track the effectiveness of the CTA. It offers analytics tools that allow you to track how many clicks the CTA receives. This can help you determine which CTAs are most effective and optimize your marketing efforts accordingly.
FAQs
What are the 3 features of a strong call to action?
Any CTA should have these three key features:
1. Clarity: A strong call to action should be clear and straightforward so that the reader knows exactly what they are being asked to do. This means using actionable language, such as “click here” or “sign up now,” and avoiding vague or confusing phrases.
2. Urgency: A sense of urgency can be a powerful motivator, and a strong call to action should convey a sense that the reader needs to take action immediately. This can be achieved through time-sensitive language, such as “limited time offer,” “act now,” or by highlighting the benefits of taking action immediately.
3. Relevance: A strong call to action should be relevant to the reader and the context in which it appears. This means that it should be tailored to the specific needs and interests of the audience and should align with the overall goals and message of the campaign or piece of content. By focusing on the reader and their needs, a strong call to action can increase the chances of conversion.
What elements are in CTA?
There are a few key elements that are typically included in a CTA:
– Action verb: The CTA should include an action verb that tells the reader what to do. Some common action verbs used in CTAs include “click,” “sign up,” “download,” and “register.”
– Button or link: The CTA should include a button or link that the reader can click to take the desired action. The button or link should be prominently placed and easy to find.
– Benefit: The CTA should include a benefit or reason for the reader to take the desired action. This could be a discount, exclusive content, or a chance to win a prize.
– Sense of urgency: The CTA should convey a sense of urgency or time sensitivity to encourage the reader to take action immediately. This can be achieved through time-sensitive language or by immediately highlighting the benefits of taking action.
You can shorten any Youtube URL name using a URL shortener. URL shorteners are useful tools for creating shorter, more manageable versions of long URLs.
No one likes to click a URL link with random characters. But when you make your URL look more professional and authentic. Then, you will get more clicks, and it will be easier for users to recognize what the link is about.
Create customized URLs that are visually appealing and help brand your content. Therefore, creating short custom URLs can make URLs easier to share, manage, and improve the branding of your content. This can be useful if you are promoting your YouTube channel.
Here’s how to change the Youtube URL name using Replug:
Step 1: Create a Replug account or sign in.
Step 2: Find the desired campaign on the main dashboard, or create a new one.
Step 3: Paste the URL in the “URL to shorten” section below “Select your campaign.”
Step 4: Click the create button to see your new URL.
Step 5: Look at the newly shortened version of your Youtube URL.
Step 6: Customize the URL by clicking the edit icon opposite the URL.
Step 7: Type your desired URL slug and click update at the bottom, and your new Replug URL is ready to share.
Create deep links to increase Youtube views using a URL shortener
Deep links are shortened links that directly open a specific location within a mobile app. This, in return, improves the user journey experience and increases the chance of conversions.
YouTubers can create deep links using a URL shortener tool. This tool can help shorten a link in no time at all. It also assists influencers, brands, and others to get more views and clicks on their videos by delivering an unbreakable experience.
For example, sharing a deep link will allow users to directly watch the video you intended without the hassle of signing up, logging in, or even searching the video on Youtube.
Deep linking is not only limited to Youtube. These links are helpful when sharing links to specific social media content or a specific product on your online store and other platforms.
To create a deep link using the amazing link optimization platform named Replug, you’ll need to follow these steps:
Step 1:Sign in to Replug and click the drop-down icon in the top right corner.
Step 2: Choose deep links from the drop-down menu.
Step 3: Deep link categories page will open. Choose a category since, in this case, a deep link is needed for the YouTube video. So, here we choose video.
Step 4: Select Youtube from the video category page since we will create a deep link for a Youtube video.
Step 5: The next step is to select the playlist, since this video belongs to our YouTube playlist, and click create deep link.
Step 6: A new page will open where you need to select the campaign.
Step 7:Paste the URL in the “URL” section below “Select your campaign.”
Step 8: Click the save link button to create the link.
Step 9: Now click the edit button to customize your new link.
Step 10: Type your new URL slug and click save.
You can download your custom deep link as a QR code and share it on any social media platform you like.
Linking Instagram to TikTok allows users to share their content across both platforms, increasing their reach. It also helps to build an audience and create a unified brand presence across both platforms. Additionally, it helpfHow to get to the link in the bio on Instagram?s to generate more engagement, as users can interact with the same content on both platforms.
Link Instagram to TikTok:
Step 1: Open TikTok from your mobile device to link Instagram.
Step 2: Tap on the profile icon in the bottom right corner to open your profile.
Step 3: Tap the edit profile button on the main profile screen.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Step 4: Tap the Add Instagram button in the edit profile section.
Step 5: Next, enter your login credentials.
Step 6: Tap the Allow button when asked whether TikTok needs access to your Instagram information.
Now your Instagram account is linked to your TikTok account.
Frequently asked questions
Is there a fix for the TikTok Instagram button not working?
There is no fix for the TikTok Instagram button not working. Ensure you have the most recent versions of the TikTok and Instagram apps. Some people succeeded when they deleted the app and cleared the cache from their phones. Then when they reinstall the app, the problem is usually fixed.
A link in your Instagram bio is a great way to drive traffic to your website and increase engagement with your content. In addition, it allows you to direct potential followers to a landing page, portfolio, or blog post you want to promote.
You can also link to an email sign-up page, product page, or shop. This feature is handy for businesses, brands, and influencers who want to increase their reach and promote their content.
Follow this step-by-step guide to quickly find any profile’s link in the bio on mobile and desktop.
How to get to the link in the bio on Instagram on a mobile device?
Step 1:Open the Instagram app on your mobile device.
Step 2:Tap on the user’s profile name (username) on whose caption you noticed the Link in Bio.
Step 3:You will be taken to the user’s profile screen. Here you will see a website link that’s your “Link in Bio.” Just tap on the link to open it.
How to get to the link in the bio on Instagram on a computer device?
Here are two simple steps to find the Instagram link in the bio on a computer.
Step 1: Click on the profile that says Link in bio in a post.
Step 2:The website link will show up under their bio on their profile screen. Click on it to open the link.
How To Add A Instagram Link In Bio?
Adding an Instagram link in your bio helps direct your followers and potential customers to your Instagram page.
As a result, makes it easier for them to find your profile and learn more about your brand. It also encourages followers to engage with your content, which can help drive sales and increase brand awareness.
Here’s how to add an Instagram link in the bio:
Step 1: Open Instagram on your mobile and tap your profile icon in the bottom right corner.
Step 2: Tap on the edit profile button on your profile page.
Step 3: Now, you will see the add link section on your mobile screen. Tap on it.
Step 4: Tap the add external link section to add your website address.
Step 5: Copy and paste the URL in the URL section and add a title in the title section.
Step 6: Your link in the bio will now appear in your profile.
Your Instagram profile now has a link in the bio.
Instagram bio page with multiple bio links – Is it possible?
Adding multiple bio links to your Instagram bio is a great way to drive more traffic to your website and other online resources. By adding links to your Instagram bio, you can easily direct your followers to your website, blog, YouTube channel, and other platforms where they can learn more about you and your business.
Additionally, including multiple bio links allows you to showcase your work, products, or services in an efficient and organized way. You can use a free link shortener to create a single, short URL that links to multiple websites.
Follow these steps to add multiple bio links to your Instagram profile.
Step 1:Sign in to your Replug account or create a new one if you don’t have one.
Step 2: You’ll be taken to the main dashboard page. Click on the bio links section from the main dashboard page.
Step 3: Click the new bio link button to create your bio link.
Step 4: Add Social Icons, Links, RSS Feed, Audio, Video, Card, and Text as part of your bio links. Our bio link page, for example, has social icons and a card.
Note: The above image shows you the options (blocks) you can choose for your Instagram bio or landing page.
Step 5: Choose social icons and click next. You can choose up to 5 social icons (profiles).
Step 6: Now, add a title to your social links, customize the icon’s color and enter the links or usernames for your social media accounts, as shown in the picture below.
Note: When someone clicks on any of your social icons, they will go to the relevant social media profile.
Step 7: Now, click the update block button to add other blocks, like card, text, video, etc.
Step 8: Now, choose another block, for example, a card.
Step 9: In the card section, add your destination URL add the card image,title, and description. Also, choose the style of the card and click the save block button.
If you want to see how any section or block looks, you can preview it side by side. Here is an example of how the card looks.
Step 8: Once you have added all the necessary blocks, click the next button.
Step 9: You are now on the final page. Upload your avatar, select a brand, add a title and sub-title, and choose a domain.
Note: Replug is an all-in-one link optimization platform that allows you to create a brand with a custom domain in seconds.
Step 10: As you scroll down, you’ll find other cool features, such as custom appearances,SEO, social media open graph images, favicons, and retargeting pixels. Make your bio link more appealing by adding these features.
Step 11: Once you’re done, click the save link button, and your bio link is ready to share on any social platform.
Frequently asked questions
Can you have more than one link in your bio?
Yes, you can have more than one link in your bio. However, it is important to remember that a bio should be concise, so it is advisable to limit the number of links to two or three.
Can I create a link with multiple links?
Yes, you can create a link with multiple links using Replug. Simply create a Replug account and follow the instructions to create a link with multiple links, often called Bio links.
Link shortener services can create a more memorable and professional-looking URL for your store. A link shortener tool can help shorten the URL of your store’s home page and also help shorten the URLs of individual product pages, making them easier to remember and share.
A link shortener can help create custom URLs with your domain, making them easier to remember and share. They also provide analytics to track your links’ performance and make your store more secure by hiding the link’s true destination.
Here’s how to change the shopify URL, shorten it, share it with the audience, and track its performance using Replug’s link converter.
How to change Shopify URL using a URL shortener
Step 1:Sign in to Replug or create a new account, if you don’t have one.
Step 2: Choose a campaign from your dashboard, or create a new one.
Step 3: Enter your Shopify URL as the destination URL in the “URL to shorten” section below “Select your campaign.”
Step 4: Simply click the create button to create a shortened URL for your Shopify store.
Step 5: Now you have your new URL, which will look like the one below in the picture. You can customize this URL by clicking on the edit icon.
Step 6: Enter the new URL you want to use, and your custom Shopify Store URL is ready for sharing on social media. Click on the update button to save the new URL.
FAQs
Can I change my Shopify store name?
Yes, you can. You must be the store owner to change your Shopify store name. Log in to your Shopify store, go to the Settings page, and click Store Details. You can enter a new store name into the ”Store name” field.
How do I find a Shopify URL?
Log in to your Shopify store admin. The URL will be in the browser address bar. Go to Online Store > Domains in the leading left menu. This will give you an overview of your store domains.
There’s no question that branding is one of the most important elements of any successful business strategy. It’s the first thing customers see and makes them trust you – or not trust you – to do business with you. So it’s important to ensure your branding is consistent across all media platforms, including your website, social media accounts, and marketing materials.
Branded links are one of the most essential pieces of the puzzle regarding building brand consistency. In addition, branded links help achieve brand engagement and traffic.
In this blog post, we’ll outline the benefits of brand consistency and give tips on building it into your business. Navigating the waters of branding can be daunting, but by following these guidelines, you’ll be on your way to a robust and consistent brand identity!
What is brand consistency in marketing?
Creating a solid brand identity is essential for any business. This is especially true for modern businesses that rely on social media and online marketing to reach their target audience. Brand consistency helps to create a unified brand identity that customers can easily recognize. This allows them to form positive customer associations with your brand name, boosting your online presence and attracting new customers. So, keep brand consistency at the top of your mind when planning your marketing strategy. It will help you achieve your marketing goals sooner and with less effort.
Why does consistency matter in marketing?
Building trust and credibility are essential for any business. That’s why consistency is so important in marketing – it helps create a consistent image for your business that customers can trust and rely on. By being consistent, you can decrease the amount of marketing you need to do in the long run – think of it as one significant investment! Plus, a memorable brand experience leads to customer loyalty. When customers re-engage with customers who have drifted away. So, brand consistency is a great way to build a successful business!
What is a branded link?
A branded link is a hyperlink that appears after your company name or website URL in web search engine results pages. In other words, it’s a custom URL slug associated with your brand, feature, or marketing campaign.
How do you achieve brand consistency using branded links?
Building brand consistency is crucial if you want your marketing campaigns to stand out. One way to achieve this is by regularly adding branded links to your content. Branded links help your website look more authoritative and credible and can boost traffic and conversions. To ensure you’re using high-quality anchor texts relevant to your industry and target audience, have a well-organized campaign.
Branded short links create a sense of trust and credibility, which leads to stronger customer relationships and higher loyalty. Additionally, brand consistency can help drive traffic to your website. This, in turn, can increase conversion rates and ROI. So, keep your branding consistent and see its positive impact on your business!
Brand consistency is an essential element of effective online marketing. When you share online links, ensure that your online links are branded. Create a message consistent with your brand so customers can easily understand and trust it.
Benefits of building brand consistency using branded links
Below are several benefits of building brand consistency.
It Builds Trust & Clarity
When your online marketing channels are consistent with each other, it builds trust and familiarity. This increases the chances of conversions as customers feel like they know what to expect from you, and they are not left confused or uncertain about any aspect of your business. This means that having branded URLs can increase your website’s visibility and potential online sales.
Boosts Recognition
Short links are the key for any business that seeks to build brand recognition. You can create a positive brand perception by ensuring that your URLs are not long and random but consistent with your brand. In addition, making it easy for potential customers to understand what you offer helps reduce the chances of them getting confused or frustrated with your product or service.
Valuable for SEO
Vanity links are a valuable tool for SEO efforts. So, be sure to use them wisely! First and foremost, make sure that your branded links are relevant to your business. Secondly, ensure your branding and logo are consistent across all your online platforms. Doing so will help your customers recognize your business when they’re browsing the web and help your internet traffic and SEO rankings grow over time.
Fosters Loyalty
It is essential to have a customer-friendly branding strategy to foster loyalty among your customers. Consistent messaging leads to understanding and acceptance of the message, i.e., necessary for building positive relationships with customers. Branded links help your business stand out from the competition and make customers more loyal.
Including branded short URLs as part of your strategy will help you achieve consistency and trust. In turn, it will result in better web traffic and brand awareness. Creating an image that resonates well with your target market is crucial. Branded links help do that. Thus, establishing credibility and trust among your audience.
Key tips for building brand consistency using branded URLs
Follow these key branding tips, and you’ll be on your way to building a consistent branding strategy that will help your business thrive!
Measure the success of your branded links strategy
Branded links are essential for any online marketing campaign. They help your website or blog rank higher in search engine results pages (SERPs), leading to more website or blog visitors. However, you need to ensure that your links are effective and help you reach your marketing goals. To measure the success of your branded links strategy, look at link analytics. Additionally, keep track of your progress over time to see how you’re doing. If you’re still unsure how to measure your links’ success, don’t worry – many link management tools can help.
Ensure your branded URLs are optimized for SEO
SEO-friendly URLs are an essential part of marketing your business online. They’re significant for businesses that sell products or services. If you’re not optimizing your URLs for SEO, you’re likely missing out on potential customers. Make sure your URLs include the correct keyword and that they’re structured in a way that is easy for search engines to understand.
Use a consistent schedule for your marketing.
It is crucial to have a consistent branding strategy to stay ahead of the competition. This means using the same logo, color scheme, and font throughout all your marketing materials – website, social media platforms, and email newsletters. Make sure that everything you send out has a clear message and purpose – people will be able to understand it if you make it easy for them! By following these simple tips, you’ll be on your way to building an effective brand identity that can help take your business forward.
Keep your brand consistent across all channels.
Branding is one of the most important aspects of a successful business. Consistent branding across all channels helps build trust and credibility while creating a sense of community among your customers and followers.
Ensure your branding is visible on all your marketing materials – from website to social media to email campaigns. Use the same fonts, colors, and images to create consistency across all channels. Regularly review your brand messaging for any necessary changes – this will help keep your brand consistent and aligned with what potential customers expect!
Build a cohesive online and offline presence with your brand
Branding your business is essential for success. A good strategy would be consistent across all channels, ensuring the brand image looks great everywhere. This will help build trust and credibility with customers. Additionally, it is important to keep the branding updated to match customer expectations and not look dated or out of place.
When it comes to logo design, use a versatile font combined with well-executed graphics for maximum impact. In copywriting, make sure you strike a balance between personalization and impersonal marketing speak – customers prefer brands they can relate to! Finally, make sure you are using high-quality images that match your brand’s tone and style.
Conclusion
With so many different marketing channels available, your business needs to have consistent branding. This ensures that your target audience can quickly identify your brand and find the right products and services for them. Build brand consistency using branded links and achieve your marketing goals. So, what are you waiting for? Start building consistent branding today!
Frequently Asked Questions
What are the key steps to create branded links on my website?
There are three simple steps you can take to create branded links on your website: 1. Use a URL shortener when creating branded links, making them easier to remember and type. 2. Ensure that the branded link slug is correct to increase brand consistency across your website. Incorrect slugs can make your branding look suspicious and spammy. 3. Always check the link before clicking it to ensure it looks correct and is not sending users to an unknown or untrustworthy page.
What are the 4 elements of branding?
Logo, name, mission, and values. A well-branded company has a good logo that represents the company’s ethos and suits any industry or product. The logo should be catchy and easy to remember, so customers can easily find it when looking for your brand. A name that is catchy and easy to remember also helps in boosting brand recognition. The mission of the company should be crystal clear for customers to understand; values are what tie everything together and make the brand unique. Sticking to a consistent branding strategy will help you build an emotional connection with your customers and improve your online visibility.
Does brand consistency actually work, or does it just sound good?
Brand consistency is a strategy that can help you establish trust and credibility with your customers. It shows them that you value their time and money and are invested in ensuring they have the best experience with your brand. In addition, consistent branding can reduce customer churn rates by creating loyal followers who will stick around even when things get tough. To make the most out of brand consistency, ensure to keep your branding consistent across all channels. i.e., website design, social media profiles, ads… everything! This way, you’ll be able to consistently communicate the same message to your audience and build credibility.
Which is better: strategic or tactical branding decisions?
Both strategic and tactical brand decisions are important when creating a coherent and consistent brand identity for your business. A strategic decision is made when you have a longer-term vision for your brand, which will help you achieve long-term success. On the other hand, a tactical decision is made when you need to take into account the present situation. This means you decide how to move forward based on the current situation. However, both actions are necessary when building a brand because it helps to create consistency and flow throughout all marketing efforts.
One way to increase sales on Shopify is to use apps that allow you to sell on other platforms. This can be a great way to reach more customers. Here are some great apps for Shopify that can help increase sales.
1. Replug
If you are looking for a tool that can help you with both branding and tracking your audience, to serve them better, then Replug.io is for you.
What’s Replug?
It’s the best link management platform to create shorten links and govern them hassle-free. It also includes rich features, such as retargeting pixels, A/B testing, tracking analytics and much more, as explained below.
Branded Links
Branded links have become a necessity for online branding and marketing. Usually when we create social campaigns, branded short links look friendlier to eyes and remember compared to any random long URL with multiple characters and numbers. Here is an example of Pepsi brand using a branded URL given in the image below.
Adding to the benefits of branded URLs, they are also easy to share, specially where there are character limits (e.g. Twitter only gives you a limit of 280 characters for the Tweets).
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Retargeting Pixels
Retarget your Shopify audience on other platforms, such as retargeting your Shopify audience on Facebook using Replug retargeting pixels.
For example,create a retargeting campaign in Replug, and connect your Meta pixel with the campaign created. Any one that clicks on your shortened Shopify URL will be tracked, and you can retarget them on Facebook using Retargeting Ads.
Test your webpages, content or campaigns using Replug’s A/B Testing. Compare up to 10 versions of a single URL, and choose the one that gets most traction. A/B testing is a handy feature for e-commerce owners, who can use it when running a special campaign or testing a product/landing page etc.
Call To Action
Create catchy call to actions buttons with CTA phrases that create a sense of urgency to and turn clicks to conversions. Set different types of CTA’s i.e.
Exit Intent
Social
Bridge Page
Pop up
Scroll Box
Bio Links
Create one awesome bio link for all social platforms. Using Replug bio links, you can direct your social media audience to your e-commerce store by designing a custom bio link webpage. No technicalities required, just simple drag and drop functions. Easily place your links, social icons, image, videos, text, and much more to design an appealing bio link webpage.
Here’s an example of bio link webpage.
What else?
A link shortener tool gives you the control of shortening, customizing, analyzing and managing branded links.
That’s not just it. There’s more….
Replug has some other cool features that you can check out and make most of your online marketing across the web and social channels.
Another great option is the Shopify Sales Booster app, which helps increase sales by offering discounts and coupons to customers who purchase through your shop. This app is also free and a great way to boost sales on any platform.
Multi-orders
Multi-orders is one of the most popular Shopify apps that allows you to manage and fulfill orders from multiple sales channels in one place. It integrates with popular marketplaces such as Amazon, eBay, and Etsy, as well as with Shopify POS. With Multiorders, you can save time through automation.
3. One Click Checkout & Stickybar
One click checkout & stickybar is a great app if you want to increase sales on e-commerce platforms. The app allows customers to checkout with multiple payment methods and shipping methods. The app also allows customers to track their order status and view their order history.
ContentStudio is the best social media management tool out there that lets you post and schedule content, track your analytics, and engage with your audience – all from one platform.
Shopify integration with ContentStudio makes sharing products easier from your e-commerce stores across all social channels.
5. Omnisend
Omnisend is an excellent email marketing app for Shopify. By adding Omnisend to your store, you can increase the number of emails collected from visitors, cultivate leads with email campaigns, and improve sales and marketing. This app is designed to help you quickly build an email list, grow your Shopify store with email, SMS and push marketing, or drive more sales with email automation.
Google Shopping Actions is a program that lets shoppers purchase products from your store directly through Google search results and Google Assistant. This app makes it easy to set up and manage your participation in the program.
Oberlo is my favorite among the best Shopify apps. It is a drop-shipping service that allows the user to find popular products online and start selling immediately. Get products from various suppliers and add them to your online store. Oberlo is a great tool for entrepreneurs who want to start an eCommerce business without investing in inventory.
8. ReferralCandy
Referral Candy is a Shopify app that allows you to create custom referral programs for your store. If you have customers who are satisfied with your products, they will be more likely to tell other people about them. If you don’t have a referral program, you could be missing out on some potential sales. .ReferralCandy has a wide range of customization options to choose from so you can build a referral program that fits your brand perfectly. It is also a system that automatically delivers rewards to make the referral process easier.
9. Product Reviews by Shopify
Product Reviews is an excellent app that allows customers to write reviews for products they have purchased. Customers can also rate products they have purchased. The app also allows customers to share their reviews with their friends and followers on social media.
A call to action for social media is an untold success secret that top brands and influencers use it every day.The majority of the top-performing social media content usually has a strong call-to-action phrase.
No wonder the audience reacts to it quickly. I’ve got social media call-to-action examples to share with you. But, before I get to those examples, it’s essential to discuss the basics around call-to-actions that will come in handy.
Why do CTAs matter in social media marketing?
Social media marketing becomes dull if there is no activity whatsoever. The purpose of social media call-to-actions is to entice the audience to react to the message.
Social media success lies in the engagement process regardless of the social media platform. The reason CTAs matter in social media marketing is that they encourage the audience to respond to social media posts no matter what.
What elements should you include in your CTA strategy?
Here are the seven key elements that should be added to a CTA strategy:
Wittiness: A little bit of fun or excitement goes a long way
Appeal: An appealing message that attracts the audience right away
Shortness: A short and sweet copy that is understandable and catchy
Relevance: It should be related to the target audience in order to work
Clarity: It must help clarify the context of the story or event
Enticement: It must be enticing the audience to reply
FOMO: Sometimes, a fear of missing out also helps in conversion. Try using the urgency-factor in the CTAs.
Call to actions for social media
There is plenty to learn from the experts on social media in every area – CTAs are no exception. Take a look at some of the examples of call-to-actions for social media:
LinkedIn CTAs
LinkedIn is a top-tier social media platform, and ignoring this lead-generation machine would be a big mistake. When it comes to LinkedIn posting ideas, CTAs should be part of every social marketer’s LinkedIn content strategy.
Below are some good examples of call-to-actions found on LinkedIn.
1. Amazon Web Services
Amazon Web Services (AWS) is a popular cloud hosting service that allows users to host websites and apps.
Let’s check their LinkedIn ad:
Why it works
The main copy of the ad states the message with clarity. It simply hits the bullseye by targeting web and app developers.
A plus point in this LinkedIn ad is that it tells the audience about getting started for free – the CTAs like “sign up for free” and “free trial” in the copy always bring attention.
The ad has a “learn more” call-to-action that drives visitors to the AWS sign-up page. Moreover, such CTAs push prospective customers one step further, especially if they’re on the fence.
If you are looking to track or disguise links that appear much friendlier to the online user, then Amazon link shortener is just the tool for you. It helps you optimize product URLs and turn them into trackable and easy to share short branded links.
Enrolling in an AWS courses can help you better understand these tools and features, enabling you to make the most of AWS for website optimization and performance.
Tip: Make most of your CTAs by using it with deep links to amplify marketing efforts by sending users directly to the in app content and trigger app installations to the users that have not installed the app on their smartphone devices.
2. Microsoft
Microsoft is a tech giant that sells software, operating systems, and gadgets.
Here’s Microsoft’s recent LinkedIn ad about financial institution’s guide to the public cloud:
Why it works
The crux of the message is clearly written in the white bold text on the ad. No fluff or detailed text.
The “download now” CTA on the ad banner symbolizes that there is an ad for a downloadable item. It hints to the target audience to look into it.
Microsoft’s marketing team smartly used the “download” call-to-action button on the ad to make it easier for the audience to decide and take action about downloading the public cloud guide.
3. LinkedIn Talent Solutions
LinkedIn Talent Solutions is a powerful recruitment tool available on the LinkedIn platform.
Here’s their LinkedIn ad:
Why it works
A brief yet meaningful introductory text on the ad steals attention immediately.
Short link at the end of the introductory text gives the audience a chance to explore it further.
A downloadable CTA tells the target audience to get their hands on the downloadable item.
Tip: Audience-matched targeting can help you reach more prospects you already know.
4. Reliance Infosystems
Reliance Infosystems is a tech powerhouse that offers cloud hosting, network management, and IT security management services.
Take a look at their LinkedIn ad:
Why it works
The text on the ad image easily becomes overwhelming for the viewers unless it’s short and precise. Reliance Infosystems seems to be pulling this off quite well.
The dashboard picture of their software solution balances the whole thing. Pictures and vectors mostly help retain the target audience’s attention.
The sign-up call-to-action pushes the audience to take a leap.
5. LinkedIn Learning
LinkedIn Learning is an educational platform from LinkedIn. It provides users access to the platform through their LinkedIn accounts. Check out their LinkedIn ad:
Why it works
The most attractive part of this ad is the copy of the ad. It has a short yet catchy statement on the ad banner. Along with a strong CTA phrase, the “Learn more” CTA button persuades users to click and get more information.
A number or percentage on the ad copy immediately grasps the attention of the viewers.
The ad design is quite simple which shifts the focus toward the copy.
Twitter CTAs
Twitter may seem simple, but it has a lot to offer. All you need is to know how to capitalize on the attention. Here are some of the tweets from brands and influencers that are crushing it with their call-to-actions on Twitter:
Tweets allow to use a limited amount of characters. So link shorteners for Twitter help create short URLs that can fit into your tweets.
6. Canva
Canva is a popular online graphics designing tool for creating social media images, banners, and ads. Check out their tweet:
Why it works
The tweet from Canva vividly targets the organizations or companies with team members for their “Canva for teams” plan.
The simplicity of the tweet language ensures that readers keep on reading the two-paragraph tweet from them.
A call-to-action text at the end of the tweet makes it easier for the prospective audience to click through and land on the respective plan page.
7. Guy Kawasaki
Guy Kawasaki is an entrepreneur, investor, and adviser to startups.
I stumbled upon one of his recent tweets, and it’s worth mentioning here:
Why it works
A one-line tweet and the text body includes “7 lessons” – it surely rings the bell. People would like to take a sneak peek at the list of seven lessons even for a second. A good move, indeed.
A short URL is used very smartly – the tweet stays in just one line, which makes the short link more prominent and clickable.
A picture is added to the tweet just to weigh in on the organic reach. Pictures and images usually get more attention and organic viewership as compared to text-only social media posts.
8. Semrush
Semrush is a powerful SEO analysis and rank tracking software used by professional digital marketers around the globe.
Here’s one of their tweets mentioning SEO expert Barry Schwartz.
Why it works
The tweet from Semrush cashed in on the hot trend in the online marketing and SEO fields, which is the September core update 2022.
Semrush mentioned Barry Schwartz in the tweet, which is a fantastic engagement strategy and gets the attention of the audience.
A short and brief call-to-action directs visitors to the article, which makes it a perfect tweet from a social media engagement standpoint.
9. TV Guide
TV Guide is an entertainment portal that discusses TV shows and movies.
Take a look at one of their recent tweets:
Why it works
The tweet has a news update for Netflix fans. It announces the availability of the Witcher: Blood Origin TV series on Netflix.
The tweet is short and sweet with no fluff. Such social media posts get more attention as compared to hefty social media posts.
TV Guide wrote a simple yet attractive call-to-action for driving Twitter followers to the article.
10. PageFactory
Allison Seboldt is the developer of PageFactory – an online content publishing app for content management systems.
Check out her tweet:
Why it works
Allison’s tweet has an attractive text body. She kept it simple yet meaningful. Her tweet was about the announcement of PageFactory’s integration with the Webflow platform.
The second thing that fascinated me was the two-line explanation that summed up the whole tweet.
The call-to-action was clear, concise, and catchy – it pushes the audience to click and check out the website.
The video in the tweet took the announcement to the next level.
Tip: Along with CTA’s, use retargeting ads to retarget people who haven’t visited your website and win back your online customers.
YouTube CTAs
YouTube is the second most popular search engine on the internet. When it comes to call-to-action for social media, YouTube has an excellent real estate to offer for CTAs.
Shorten links and add CTAs to your Youtube links using a Youtube URL shortener.
Let’s take a look at a couple of YouTube influencers who are capitalizing on the call-to-actions on YouTube:
11. Epic Gardening
Epic Gardening is a well-known gardening brand that has a YouTube channel and a website. Let’s see how this gardening brand is using the call-to-actions on social media:
Why it works
Epic Gardening is using the video description for sharing the link. Since the video description is a place to find the detail about the video, the channel has a product link in the video description.
The channel is promoting the lemon plant through the link in the description – the video is also about the same plant. Therefore, relevancy is the key to generating sales.
The product link is in the first line of the video description, which makes the link more prominent.
12. Creative Explained
Creative Explained is a YouTube channel around gardening and life hacks made by Armen Adamjan. He is promoting an ebooks bundle deal and using his YouTube video descriptions to sell the bundle deal.
Take a look at the description of one of the recent videos on this channel:
Why it works
Armen mentioned his website address in the very first line to drive people to check out the deal next to the call-to-action.
This YouTube influencer used the naked URL of the bundle deal right below the call-to-action.
13. Meta for Creators
Meta for Creators is a platform built by Facebook with creators in mind so that they could meet, collaborate, and earn money online.
Check out their Facebook ad:
Why it works
The ad has a short and sweet introductory text, which catches the attention in a split second.
Meta for Creators used the “follow” in the introductory text and mentioned their Facebook page to grow followers.
They used the video to attract, engage, and convert the audience.
The ad also has a “Follow” CTA phrased button at the bottom to ensure that more people follow their Facebook page.
Tip: Use bio links tools for your Instagram, Facebook, TikTok and Twitter to drive more followers and conversions.
14. Compose AI
Compose AI is a browser extension that has powerful AI features to write speedy emails and messages. It works across multiple sites but is commonly used for Gmail.
Here’s the Facebook ad for Compose AI:
Why it works
The first and foremost is the circled “free” text in the ad copy, which immediately steals the attention.
The ad image showcases a snippet of how this tool works – it’s an excellent way of enticing the audience to try out the product.
The headline of this Facebook ad says, “Write 2X Faster for Free” – it’s a fantastic one-liner along with the download CTA at the bottom.
Tip: Automate your content publishing using social media management platforms and grow your reach.
15. Circle
Circle is a financial technology company that helps in financial transactions at a fast-paced using the power of USDC and Euro Coin.
Let’s take a look at their Facebook ad:
Why it works
Circle is cashing in on their ability to deal with USDC cryptocurrency in their Facebook ad.
The copy of the ad emphasizes the trustworthiness of the coin.
They also have a “learn more” CTA at the bottom to drive people to their website for more details.
Replug: How do CTAs work?
Replug is an all-in-one link management tool that creates branded short URLs with the ability to track link performance.You can make your links even more effective by using its short URL generator to create customized, trackable links that enhance your branding and boost click-through rates.
Moreover, the additional features include deep links, custom domains, integrations, bio links, UTM codes, retargeting, and call-to-actions.
Here are the steps of creating a CTA using Replug.
Step #1: Create a campaign in Replug
Log in to your Replug account and go to the campaign section. Click on the “New Campaign” button to get started with creating a new campaign.
Step #2: Select your brand
The second step is to select the appropriate brand or create a new one just in case. Once you’re done with this, click the “next” button to proceed.
Step #3: Choose the CTA widget
The next up is the selection of the CTA widget. Since you’re creating a call-to-action with Replug, choose the “call-to-action” option from the widgets section.
Step #4: Opt for the CTA type
After selecting the CTA widget, choose the CTA type. You’ll see three options, such as a button, link, and form. Choose the required CTA type to proceed.
Step #5: Add a CTA message
Add a CTA message afterwards. If you opt for the CTA button option in step #4, you’ll have to input the message headline, message body, and button text.
Step #6: Customize the CTA
You can customize the CTA to match your company’s branding if you will.
Step #7: Adjust the appearance
Adjust the popup timing in the appearance settings to make sure that the CTA snippet appears the way you want it to appear.
Final thoughts on call-to-action for social media
Most people think of call-to-action buttons as green or yellow rectangular buttons that say “sign up” or “download” on the websites.
However, a call-to-action doesn’t necessarily mean a button. In fact, it could be a text, image, or emoji that navigates the audience or influences the visitors to take an action.
Since there is cut-throat competition on social media, it’s essential to use every tool available at your disposal to attract, engage, and convert the audience.
The call-to-actions for social media is surely something that could increase post visibility, clickability, and engagement across all social media platforms.
Don’t hesitate to alter your social media strategy by including tailored-made call-to-actions for social media to see how they turned out for you.
Reach out to us on social media and tell us how this tactic worked out for you because if it works, then you could always rinse and repeat.
Frequently asked questions
Here are some burning questions about social media CTAs that need to be answered:
Does every social media post need a call to action?
Social media posts with call-to-actions tend to perform better from an engagement standpoint. However, it’s not absolutely important to infuse a CTA every time you post on social media.
Some social media post types such as useful tips, personal stories, and case studies don’t require call-to-actions. Instead, they have to be authentic, helpful, and engaging.
What is a call to action on TikTok?
The commonly used call-to-action on TikTok is “link in bio” – it’s similar to Instagram. However, it’s a completely different story in the TikTok ads.
What is a call to action on Facebook?
Facebook allows URLs in the caption/introductory text on a post. Most social media users utilize short links on Facebook to drive the audience to their website or a different social media profile. It’s a popular social media tactic to capitalize on the attention.
What is a good call to action on Instagram?
A good call-to-action on Instagram means a CTA that grasps the attention right away. To make such a CTA, make sure that you’re reaching out to the right audience, sharing something relevant with powerful call-to-action such as free, get access, download now, grab it today, avail discount, early access, etc. Instagram link shorteners like Replug help create tracking CTAs and bridge pages that can redirect traffic to any webpage with a shortened URL that helps convert more.
What is a call-to-action hashtag?
It’s a type of hashtag that brands and organizations create that emphasizes taking action or encouraging the followers to perform a specific job. Sometimes, brands start a Twitter trend with a specific hashtag and pay influencers to use that hashtag for promotion.
A tracking URL is a link that contains one or more URL parameters to track, identify, and analyze user activity or behavior on a website.
URL tracking is an engagement strategy used in digital marketing that allows marketers to track the clickability, conversion rate, and call-to-action buttons on the websites.
Have you seen a call-to-action button in an email newsletter or cloaked Amazon affiliate links?
The reason behind it is that e-commerce marketers utilize tracking tools that allow them to add parameters that help track user behavior and also to win back customers through retargeting.
Why is URL tracking important?
URL tracking is an essential process in online marketing that helps marketers in analyzing the overall performance of the URLs. It includes factors such as number of clicks and conversions.
The reason why the URL tracking process is important for bloggers, affiliate marketers, and digital marketers is that it assists users in determining the link performance in an article or on a website page.
It’s nearly impossible to track affiliate sales without URL tracking. Almost every affiliate network or affiliate marketing software uses URL parameters in the product links to track the clicks and conversions.
Digital marketing experts use UTM parameters to track their website visitors and understand the source of the traffic. They set separate UTM parameters for Google ads, Facebook ads, social media, landing pages, etc.
To sum it up, the reason why URL tracking is important in the digital marketing world is that it provides users with insights into link performance, click activity, and conversion rate.
URL tracking is an online marketing strategy that monitors the impact of the marketing campaigns through link performance. Following are the activities that can be tracked with URL tracking:
Clicks
Conversion
Affiliate commissions
Click-through rate
Traffic sources
Leads generated
URL tracking process
Define the purpose of URL tracking:
Bloggers and marketers don’t vaguely start tracking random URLs. Instead, there is always an agenda behind the tracking.
URL selection:
Pinpoint the URLs that you can track over the next few weeks or months.It’s almost impossible to manually track hundreds of thousands of URLs.
Opt for the most suitable UTM parameters:
Opt for the most suitable UTM parameters to insert in the URL to track. A UTM parameter is a tiny code that goes into the URL address to track the sources of website page traffic.
Tracking the UTM parameters:
The last and most important part of the URL tracking process is tracking the UTM parameters. Track UTM parameters through Replug or also can use Google Analytics.
When should I use a tracking URL?
There are several use cases for tracking URLs. Once you have figured out what tracking a URL means, it gets easier to apply the tactics.
Here are different scenarios when you should use a tracking URL:
Record the clicks on the links:
Whenever you want to know how many clicks a link has gotten, the easiest way to track the clicks is by using a tracking URL.
Track sales and conversions:
E-commerce stores and online businesses track sales and conversion through a tracking URL. It usually comes in handy when businesses want to know where the sale or conversion has come from on their website.
Identify the top-performing pages:
When there are multiple sales pages with unique UTM parameters, it’s easier to identify the top-performing sales page.
Study the performance of the links on a site:
There are site-wide links available on every blog or website. Tracking URLs help admins understand the overall link performance on the website.
Allot the affiliate commissions appropriately:
Tracking URLs are imperative in affiliate marketing. No wonder the affiliate product links are long and clunky. The affiliate networks use URL parameters to identify and allot the affiliate sales to the appropriate affiliate account.
Find the traffic sources for a landing page:
When marketers create a new landing page for a new product, they share the landing page link across all channels, such as social media, email newsletter, blog sidebar, etc. Therefore, the source of the website visitor is easily traceable with a tracking URL.
Trace the footprints of the generated leads:
Lead generation means when a visitor signs up for a trial account or downloads a freebie. Marketers insert a UTM parameter that explains where the lead came from.
Types of URL tracking
There are three types of URL tracks that are being used:
1. Auto-tagging
The auto-tagging URL tracking is a URL tracking system that automatically adds relevant slugs to the URL that helps in tracking the data. There is no need to manually add a tag to every URL.
2.Manual tagging for backend systems
Manual tagging for backend systems relies on the ValueTrack parameters. These parameters track information about the ad clicks. Adding these parameters to your ad campaign, the user can track or identify the details such as device, location, and other information about the audience.
3.Manual-tagging
In a manual-tagging system, the user needs to put in the UTM parameters using a URL builder. Usually, the UTM tracking generators have a form and the users need to fill in the blanks using the parameters to generate the tracking URL.
How to track URLs with UTM parameters?
Are you wondering about tracking URLs with UTM parameters?
Here are four steps to follow:
#1. Select the URLs to track
The URL tracking process begins with selecting the URLs to track. Most experts start with choosing the UTM parameters and bypassing step no. 1, which doesn’t make sense. So start with the URL selection and then get to the UTM parameters afterward. Usually, digital marketing experts use UTM parameters on the call-to-action buttons in email newsletters, landing pages, discount offer pages, and Facebook or Google ads.
#2. Choose appropriate UTM parameters
The next up is to choose the suitable UTM parameters to add to your URL. Digital marketers who run Google ads or Facebook ad campaigns know the effectiveness of these UTM parameters. Moreover, a campaign’s URL could have multiple UTM parameters doing their specific jobs. The most common UTM parameters are mentioned below:
utm_source:
To identify the traffic platform sending traffic to a website
utm_medium:
To understand the type of link where it’s being used
utm_campaign:
To specify a certain campaign or promotion
utm_term:
To recognize the search term the brand is targeting
utm_content:
To explain the type of content used to drive website visitors such as an article text or a sidebar banner.
#3. Place the UTM parameter tracking
UTM parameters placement does seem a difficult task, especially for online marketers who have zero experience with HTML or website code editing. However, the manual insertion of the UTM parameter isn’t the only way to do it. There are several UTM tracking code generators available on the market that lets you insert the UTM parameters into a URL. Not only are these UTM generators spot on, but they also make the process faster.
#4. Analyze the results
It’s necessary to keep an eye on the campaign results to navigate along the way. To get started with tracking your UTM campaign results, follow these steps: Go to your Google Analytics account for further steps Head over to the Acquisition. Then go to the Traffic Acquisition.
You’ll see all the traffic acquisition channels.
The UTM campaign would reflect under the source/medium section, so look out for that.
How to get a tracking URL?
The UTM parameters are extremely helpful when tracking user behavior during an online campaign. A tracking URL with complete tracking anecdotes could come in handy in social media marketing, online advertising, and email marketing.
Have you ever hovered over a link in an email that includes various terms such as source or medium? The reason is that these are types of UTM parameters that facilitate to track the performance of the email marketing campaigns.
You might wonder, how do I get a tracking URL? Well, you can opt for a decent UTM tracking tool that allows you to add UTM tags to your URLs without making a big deal out of it.
Add UTMs with Replug
Replug is an all-in-one link management platform for creating, managing and tracking vanity URLs for social media, online advertising, or email newsletters. Its custom URL shortener free tool allows users to shorten the long URLs so that they appear clean anywhere you share them.
Moreover, the additional Replug features include UTM, retargeting, bio links, QR generation, mobile deep linking, and more.
Here are four simple steps to get a tracking URL using Replug:
Step 1: Log in to your Replug account Go to the Replug app and log in to your account.
Step 2: Enter the URL to shorten After the login, you’ll see a URL shortening snippet right on the dashboard. Select the Replug campaign and paste the long URL you want to shorten and add UTM parameters to the campaign. If you haven’t created a campaign, you’ll be better off creating one.
The moment you paste the URL to shorten it, an “Add UTM” CTA button will appear next to the URL.
Step 3: Add UTM parameters
Click on the “Add UTM” CTA button to include the UTM parameters to add the ability to track the URL using Replug.
Once you click that CTA, you’ll be prompted with a UTM screen – you’d have to select an already created UTM or add a new one.
If you choose to create a new UTM code, a form will pop up to fill out.
Go through this step as it’s crucial to add the URL tracking. Once you’re done with adding all required parameters, proceed to the next step.
Step 4: Generate the short URL After you add the parameters, they will appear along with your URL. Proceed further to generate that short URL along with UTM parameters to track link performance.
Start Tracking
Generating a tracking URL is a great tool for online marketers to push sales growth. The fundamentals of a tracking URL will remain the same whether you use Google Analytics or a URL shortener tool. However, the benefits of URL shorteners are still yet to be explored to its maximum potential. Brands and entrepreneurs use URL tracking for branding, building a custom audience, and generating more sales.
Frequently asked questions
Can URL be tracked?
Any URL that contains the tracking parameters can be tracked. The ideal method is to include UTM parameters to track the URL performance.
What is URL tagging?
URL tagging is the process of infusing identifiers to the URLs to attribute the traffic to a specific campaign or event.
What are the essential steps to set up an essential influencer marketing campaign? Influencer marketing campaign steps are to establish goals, identify the right influencers, set strategy, measure results and readjust strategy.
You may have heard the term “influencer marketing” thrown around a lot lately, but what does it mean?
Influencer marketing is about leveraging relationships with key individuals who hold sway over their audience. These people could be bloggers, Vloggers, celebrities, or highly engaged customers.
Before you start reaching out to potential influencers, you must first establish your goals. Do you want to increase brand awareness? Drive traffic to your website? Boost sales?
Once you know what you want to achieve, you can start identifying the right influencers to help you reach your goals.
Pro tip: As with any other marketing campaign, these goals must be “Smart”.
Let’s say you want more visitors to your website. A SMART goal would sound like this:
“I want to increase traffic to my website by 10% within the next three months.”
Why is this important?
Having a precise goal helps you establish concrete key performance indicators to track it.
You can pick the right strategy, tools, and messages for this goal.
You can find the right influencers for your purpose.
Take this example:
Andy Neal is a plus-size model, hiker, and micro-influencer. His (funny, emotion-filled) posts mostly show him hiking in different environments. Andy has talked at length about his mental health and how hiking outdoors has helped him become more grounded.
As an advocate for health at every size, Andy Neal is the perfect influencer for companies retailing plus-size clothing.
Source: https://www.instagram.com/p/CgumCYsu6TI/
In the post above, you can see Andy touching on a current online controversy: does promoting plus-size gear also mean promoting obesity?
That question raises people’s interest, warming them up as the presented opinion elicits different emotions (intrigue, indignation, approval, and so forth). After reading Andy’s arguments, the followers are presented with a question and the author’s answer:
“Do you have a favorite brand you wear for the trail or the gym or for exercise?
You all know my answer, @columbia1938 !”
After warming his followers up with his diatribe, Andy savvily introduces the brand he’s wearing. That way, after building up people’s approval, they’re more likely to click on the brand mention, thus increasing the traffic.
As such, this post’s primary goal is to raise traffic. The subordinated objective could be increasing sales as people who like the brand’s Instagram posts may also click on its website.
However, raising sales isn’t the main goal because there’s no discount code or direct link to the company’s product pages. You can also notice the perfect fit between the brand and this influencer.
That brings us to the next influencer marketing campaign step.
2. Identify the Right Influencers
Not all influencers are created equal. When looking for people to promote your brand, it’s important to find ones that are a good fit. This means considering factors such as audience, engagement rate, content style, and personal values.
Let’s say you run an eco-friendly fashion brand. You would want to look for influencers who care about sustainability and are likely to resonate with your target audience.
Remember: You also need the right influencers for your goals.
But can you tell if one content creator is better to increase your visibility, boost your sales, or win back old customers?
Yes, and here’s how:
a) Suppose your goal is to increase traffic to your website:
In that case, you’re looking for influencers likely to link to your site in their content. That’s why looking for content creators in your industry would be beneficial.
These people should be popular and know how to push their follower’s emotions. They should create FOMO, desire,trends, and controversy like no other.
That’s exactly what Andy Neal did in the previous example.
b) Or suppose you want more people to buy your product:
In that case, you’ll be looking for influencers with an engaged following on social media, preferably people who have previously talked about similar products.
In this case, you’re looking for more objective influencers. These people can have direct conversations with your audience, convincing them of your product’s true benefits.
One good example, in this case, is Carter Sullivan for the Mogo App. Mogo is an online app that helps people become more financially responsible as they keep track of their expenses. As such, users can get out of debt, save money, and build their financial freedom. If you’re already dealing with financial strain, particularly from existing debt, finding a debt relief service near you can be a practical way to regain control and ease financial stress.
The company’s main audience is Gen Z, Carter Sullivan is an excellent choice. As a Zoomer with some previous debt she got out of by using Mogo, she’s perfect for explaining to people the app’s advantages.
Pro tip: Nano-influencers, although they have smaller audiences, are better at direct contact. That means they can actively engage in conversations about your product with their fans, convincing them to buy your brand.
c) Suppose you want to re-engage old customers that have moved on to a different brand:
In this case, looking for an influencer who’s already talking about your industry but isn’t necessarily promoting any one brand would make sense.
You want an expert in the field who’s identified one key issue with their audience that only your brand can solve.
Here’s a potential example:
Let’s say you’re retailing organic food, but following the latest financial developments, your products have become too expensive for some of your audience. In this case, you can focus on one of their most poignant needs.
And studies show that people often buy products if they feel they’remaking a difference. This is especially valid for Gen Z and Millennials, but also Gen X.
So, you could partner with a local influencer that explains the importance of supporting local producers in troubled times. Alternatively, you could partner with a content creator that promotes eco-friendly, locally sourced brands.
Focusing on health and supporting the environment may bring back some old customers.
However, the premise we started from was the price being the central issue. To solve this, you can consider adding a discount or exclusive access to some products through your content creators.
It’s all about strategy. We’ll talk about that below, but for now, here are just a few reminders before we get started:
Some influencers may be fake:
To avoid being duped, use a fake influencer checker.
Use an engagement rate calculator:
Regardless of your goals, you want to ensure your content creators hold sway over your audience. So, simply having a large following isn’t enough; you want to make sure those followers are involved (quality comments and shares are just a few examples).
Use the proper channels to find influencers:
From Google to hashtag searches on social media, geolocation searches, and dedicated platforms or AI software – the world wide web is your oyster. You can also use your professional network, search through your customer & supplier databases, or Google your brand mentions. But all that may take a lot of time. If you’ve never worked with content creators, your best bet is contacting an influencer marketing agency. The best ones will work with you tightly instead of ignoring your plans, offering comprehensive services. That way, you can learn the ropes and adjust the process to your needs seamlessly.
Before boarding your influencers, create foolproof contracts:
Outline all terms, rights, and obligations for both parties. That way, you can ensure your influencers deliver the promised content without delays orsocial media risks.
Now that you know your goals and who the right influencers are, it’s time to start planning for your influencer marketing campaign.
Remember: There arevarious ways to collaborate with an influencer, but not all of them will be a good fit for your brand. The key is to find the one that best aligns with your goals.
Some standard options include:
Shout-outs:
A mention of your brand on social media, in a blog post, vlog, or even in a podcast. The goal is to increase visibility, driving more traffic to your website. The influencer may or may not receive compensation for this.
Shaina, a creative fitness and yoga teacher, offers a good example. She usually posts Instagram and TikTok videos showing quick (but muscle-torching) routines, thus promoting her app. In this post, however, she mentions Altra Running using emphatic words: “officially hooked,” “shoe struggle,” “ONE time,” etc. You can also notice the build-up and the hyperboles paired with the objective product description. The CTA “Go get yours” written in capital letters and followed by three exclamation marks is very convincing because:
It’s the natural continuation of the previous points.
It’s nicely fitted between an accurate product description and the workout’s structure details. As such, Marie’s CTA pops out between two less intense arguments with a rhetorical force that would make Aristotle proud.
The content creator uses and reviews your product on their channels, driving awareness and teaching their audience about its features and benefits. These videos work great for products that are hard to explain with words alone or if you’re targeting tech-savvy audiences that prefer seeing a product in action before they buy it.
Tutorials & how-to’s:
The influencer uses your product to create content that’s helpful to their audience. For example, a cooking influencer could use your kitchen supplies to show their audience how to cook a specific dish. These videos are great when you want to position your product as the solution to a problem your target audience is facing. It’s also what Carter Sullivan did for Mogo in the above example.
Contests & giveaways:
The influencer runs a game on their channels, with your products or services as prizes. This is a great way to increase engagement and get people talking about your brand.
Sponsored posts:
The influencer promotes your brand on their channels in a paid partnership. These can be in the form of written blog posts, social media posts, or even videos.
In the post below, Jo promotes three products: a wig, underwear, and a new pantsuit – all from three different brands. What makes this sponsored post different?
You can see Jo using the products, showing how they fit her specific body shape and image.
Source: https://www.instagram.com/p/Cgqz5o4Ar4P/
You can see a nice contrast with the following example. Dr. Noc is a Ph.D. immunologist. Both his TikTok and Instagram clips aim to educate a large young audience on different science and medicine-related topics.
This is a great way to increase engagement and get people talking about your brand, leveraging user-generated content on TikTok or Instagram.
Bonus: Dr. Noc is always dressed up, wearing a shirt and a nice pair of pants.
That’s why this clip below is so catchy.
Source: https://www.instagram.com/p/CgRxCIRg9bp/
People can get a kick from seeing Dr. Noc running on the treadmill and lifting weights in his Mark Weldon shirt and pants. Besides, the video is the visual representation of a pun; Dr. Noc asks his followers if they ever get tired in the gym, saying that it never happens to him because he’s always “professionally attired.”
Why it works:
Humor is an effective rhetorical strategy because it suspends critical analysis. On this permeable ground, the 20% discount code is the final push people need to access the Mark Weldon website and buy from it.
Remember: Both these videos use emotion and strategies that fit the content creators’ personalities. The result is they don’t seem sales even if they’re sponsored posts.
Product placement:
The influencer features your product prominently in their content without explicitly talking about it or promoting it. This is a great way to subtly get your product in front of a new audience.
4. Measure the results of your campaign
There’s no point in running an influencer marketing campaign if you’re not going tomeasure the results. After all, you need to know what’s working and what’s not to adjust your strategy accordingly.
Some of the most important metrics to track include:
Reach:How many people saw your campaign?
Engagement:How many people engaged with your campaign (liked, commented, shared)?
Website traffic: How much traffic did your website get due to the campaign? (You needURL tracking.)
Sales: How many sales can be attributed to the campaign? (Follow your discount codes andUTM links)
You can use Google Analytics, social media analytics tools like Replug or ContentStudio, or even a simple spreadsheet to track these metrics. Just make sure to monitor progress over time to see whether your campaign is successful.
Remember: The indicators above will differ according to your goals. Even if all companies eventually want to increase their ROI, your objective, for now, can be a higher reach without emphasizing sales, traffic, or engagement.
Warning:Don’t become complacent!
If your audience is warmed up enough to buy your products, don’t create yet another engagement campaign. That’s another reason why working with aninfluencer marketing agency is essential at first; an experienced agency will be able to guide you outside your comfort zone, advising you wisely according to your current stats.
5. Adjust your strategy as needed
Lastly, once you’ve measured your campaign results, the next step is to make some adjustments to your influencer marketing campaign. If something isn’t working, don’t be afraid to change it.
For example, suppose you’re not getting the reach you wanted.
In that case, you might need to consider working with bigger-scale influencers, diversifying your channels, or including social media ads into the mix. If engagement is low, you might need to adjust your content or offer more incentives for people to engage.
The important thing is to be flexible and willing to change things up if necessary.
Influencer marketing is an ever-evolving field, and what works today might not work tomorrow. The only way to find out is to experiment and see what works best for your brand.
Wrap Up
Influencer marketing can be a great way to reach new audiences and promote your products or services. Following the steps above, you can set up a solid campaign to help you achieve your business goals.
Frequently asked questions
What is an influencer strategy?
It is a strategy that brand use and collaborate with other influencers to promote their brand services and products.
What are the 5 characteristics of a good influencer?
