Blog

What Is a TikTok pixel & learn how to set it up
What is a TikTok Pixel?

TikTok Pixel is a tracking pixel code on your website to track conversion events. It also helps advertisers track user behavior on their website after clicking on a TikTok ad.

It is similar to the tracking pixels used by other social media platforms, such as Facebook Pixel .With the Pixel installed, you can track everything from page views to purchases, allowing you to understand your audience better and tailor your TikTok ads accordingly.

If you want to make a splash on TikTok and maximize its potential as an advertising platform, you need to jump on the pixel bandwagon.

But setting up the TikTok Pixel can be a head-scratcher, especially if you’re new to digital marketing.

That’s why we’ve created this comprehensive guide that walks you through everything you need to learn about the TikTok Pixel – what it is, how it works, and step-by-step instructions on how to set it up.

Whether you’re a seasoned digital marketer or new to TikTok advertising, this guide will provide the details and tools you need to set up TikTok pixel on your website. And you’ll be ready to start measuring your conversions in no time!

Also Read: How to Build a TikTok Marketing Strategy for Your Business?

Why use a TikTok tracking pixel? What is the TikTok Pixel used for?

Well, there are several reasons.
- First and foremost, TikTok Pixel helps you with TikTok analytics and measures the effectiveness of your ad campaigns. Let’s say you’re running a TikTok ad campaign to promote a new product on your website. By using it, you can see how many people have clicked on your ad, visited your website, and how many of them made a purchase. This information can help you determine the ROI of your ad campaign and whether it’s worth continuing to invest in.
- Secondly, it allows you to optimize your ad campaigns. Using the data collected by it, you can identify which ads are performing well and which ones aren’t. For example, if you see users spending more time on a particular page of your website after clicking on an ad, you can use that information to create more ads that drive users to that page.
- Finally, it enables you to retarget users. Let’s say someone visits your website after clicking on a TikTok ad, but needs to make a purchase. With TikTok Pixel, you can retarget that user with a follow-up ad tailored to their interests. For example, you could show them an ad for the product they were looking at on your website.
Benefits of using TikTok Pixel

Here are some of the fantastic benefits that TikTok Pixel offers to advertisers.
- Track Conversions
  It allows you to track user actions on your websites or apps, such as purchases, form submissions, and downloads. This data can be used to measure your advertising campaigns’ effectiveness and identify improvement opportunities.
For example, a hotel chain can use TikTok Pixel to track bookings made by users who clicked on their ads, helping them to calculate the return on their ad spend.
- Create Custom audiences
  With TikTok’s Pixel, you can create custom audiences based on user behavior on your website or app. This allows you to target users who have already shown an interest in your product or service and are more likely to convert.
For example, a skincare brand can create a custom audience of users who have visited their website in the past 30 days but have yet to purchase it. They can then display ads to this audience on TikTok, promoting a special offer to incentivize them to buy.
- Optimize campaigns
  It allows you to optimize your campaigns for specific objectives, such as conversions or clicks. This means the platform will automatically adjust your campaign settings to deliver the best results based on your chosen goal.
For example, if you’re running a campaign to drive website traffic, you can optimize your TikTok ad delivery to show your ads to users who are likely to click through to your site.
- Enhanced ad retargeting
It also enables you to retarget visitors who have interacted with your brand in the past, such as users who have visited your website or engaged with your TikTok ads. This helps to keep your brand top of mind and can increase the likelihood of conversion.

Let’s take Retargeting ad examples of a clothing brand that uses TikTok Pixel to track the pages a user visits on their website and use this information to display ads for specific products to that user on TikTok.
- Attribution modeling
  It allows you to attribute conversions and other user actions to specific advertising campaigns, ad groups, or even individual ads. This helps you to understand which of your campaigns are driving the best results and make data-driven decisions about where to invest your ad budget.
How does TikTok Pixel work?

TikTok Pixel works by placing a small code on your website or app. This code is a snippet of JavaScript that will run on every page of the website where it’s installed.

Once the Pixel is installed, it will start collecting data about user behavior, such as page views, sign-ups, and purchases. This data is then sent back to TikTok, where you can access it through your TikTok Ads Manager to gain insights into the TikTok analytics and ad campaign’s performance and optimize it for better results.

How to set up your TikTok Pixel?

Setting up your Pixel is relatively simple. Here’s the step-by-step process on how to do it.

Step 1: Create a TikTok Ads account

Go to the TikTok business homepage and click “Create now” to create your account.

Step 2: Sign up

Sign up with your email address, phone number, or TikTok account.

Step 3: Set up your Pixel

After logging in to your account, click Event under “Assets” in TikTok Ads Manager. Then choose Web Events.

Step 4: Name your Pixel

Give a name to your Pixel that will help you remember its purpose. For instance, if you’re using it to track conversions on your website, you can name it “Conversion Pixel”.

The maximum character length for a Pixel name is 128 characters, including spaces.

After naming, select TikTok Pixel as your connection method.

Step 5: Add the Pixel to your website

To add the Pixel to your website, you can either manually install the TikTok Pixel code on your website or use a tag manager like Google Tag Manager to add the Pixel.

Step 6: Test your Pixel

After adding the Pixel to your website, test it to ensure it works correctly. You can do this using the TikTok Pixel Helper, a Chrome extension that helps verify your Pixel.

Step 7: Set up your events

Once you’ve verified that your Pixel is working correctly, you must set up the events you want to track. TikTok Pixel supports a range of standard and custom events you can follow on your website.

Step 6: Verify and publish your Pixel

After setting up your events, you should verify your Pixel to ensure it tracks events correctly. Once you’ve verified your Pixel, you can publish it and start tracking data.

And that’s it! Your TikTok Pixel is now set up, and you can start tracking conversions and optimizing your TikTok Ads for better performance.

How to install TikTok Pixel?

To install the Pixel on your website, add the pixel code to your website’s header section. This code is provided to you when you create your Pixel in TikTok Ads Manager.

Here’s the step-by-step process to install the Pixel:

Step 1: Go to your TikTok Ads Manager account and click “Assets” in the left-hand menu.

Step 2: Click “Pixels” and “View Pixel.”

Step 3: Copy the pixel code that’s provided. Or you can download it as well by clicking on ‘Download Pixel Code.’

Your pixel base code will look like this:

Step 4: Add the pixel code to the header section of your website. Website headers start with the <head> tag and close with the </head> tag.

For example:

<!—Example___><!DOCTYPE html > <head> “INSERT TIKTOK PIXEL CODE HERE” </head></html>

Step 5: Save your changes.

And that’s it! Your Pixel Code is now installed on your website, and you can start tracking conversions.

Also Read: Find Your Quora Pixel ID

How to uninstall TikTok Pixel?

If you want to uninstall TikTok Pixel, remove the pixel code from your website’s header section. Here are the steps:

Step 1: Go to your website’s code editor and navigate the header section.

Step 2: Delete the Pixel code.

Step 3: Save your changes.

And that’s it!

Also Read: Find Your Twitter Pixel ID

How to track TikTok Ads: TikTok Pixel VS Custom Tracking Solution

Some advertisers prefer a custom tracking solution, which can offer more flexibility and control over the tracking process. With a custom tracking solution, advertisers can track specific events unique to their business and tailor their tracking to their particular needs. This can be very useful for companies with complex sales funnels or multiple conversion points.

So which option is better – the TikTok Pixel or a custom tracking solution? The answer to this query will vary depending on various factors, including the size of your business, the complexity of your sales funnel, and your overall ad strategy.

One of the significant pros of using TikTok Pixel is that it’s an all-in-one solution that’s easy to set up and use. You don’t need technical skills to install it, and it works seamlessly with TikTok’s advertising platform. Once it’s installed, you can start tracking conversions right away. It also offers a variety of conversion events you can follow, such as add-to-cart, checkout, and registration, which gives you a comprehensive understanding of how users interact with your website.

By using the pixel, you can optimize your campaigns and ensure that you get the best possible results for your advertising efforts.

Also Read: Find Your LinkedIn Pixel ID

Track Pixels Using Replug URL Shortener

Replug URL shortener offers multiple features such as bio links, deep links, A/B testing and others. One of the features marketers can make most of is the feature of retargeting ad pixels. For this, you just need to run a retargeting campaign for the selected shortened link. It will fire a pixel to the selected socials.

Before you create a retargeting campaign, you need to create a shortened link. Don’t worry, Replug will assist you with this task, with its all powerful link shortening tool.

Once done creating a shortened link then move on with the process to create a retargeting campaign in Replug.

In order to retarget your audience in Replug Tool which is coming through the shortened links, your pixels must be placed on those shortened links.

To do so, navigate to the right top corner, click your name to open the settings menu, and further click on Retargeting Pixels to add your Tiktok Pixel.

Then on the new window, click on “Add a Pixel” which will open up a pop window, select the desired social network i.e. TikTok in this case and add your Pixel ID and click save.

Amazing thing about Replug is that you can add multiple retargeting pixels to the same short link.

Why do websites use TikTok trackers?

Now, when it comes to TikTok trackers, websites use them because TikTok is a massively popular social media platform. Many websites want to take advantage of this popularity by integrating TikTok content into their site, such as embedding TikTok videos or allowing users to share TikTok content directly.

To do this, websites must use TikTok trackers to gather user data and track their behavior. This data can be used to optimize the user experience by recommending more relevant TikTok content to users based on their interests and behaviors.

In addition, using TikTok trackers can also provide insights into how users interact with TikTok content on the website. For example, website owners can see which TikTok videos are getting the most views and engagement and use this data to inform their content strategy and improve their overall performance.

It can help websites to monetize their content more effectively. By tracking user behavior, websites can better understand their audience and target ads more effectively. This can increase the likelihood of users clicking on ads, generating revenue for the website owner.

Those are some of the reasons why websites use TikTok trackers. While there are certainly valid concerns about user privacy and data protection, it’s clear that there are also many benefits to using trackers that can help websites to offer a better user experience and monetize their content more effectively.

Also Read: Find Your Pinterest Pixel ID

Best practices for TikTok conversion tracking

If you’re looking to use TikTok conversion tracking, there are a few best practices you should keep in mind to ensure you’re getting the most out of your efforts. Here are a few points to help you get started:
- Set clear goals: Before you start tracking conversions on TikTok, you must have a clear idea of what you want to achieve. Whether you’re looking to drive more traffic to your website, increase sales, or boost brand awareness, having a specific goal in mind will help you to track and measure your progress more effectively.
- Use the right tracking tools: TikTok offers a range of tracking tools that can help you to measure your conversions and track the effectiveness of your campaigns. Be sure to use these tools to their fullest extent, and consider integrating them with your existing analytics and reporting tools for a more comprehensive view of your performance.
- Test and optimize your campaigns: Like any marketing campaign, TikTok conversion tracking requires testing and optimization to ensure you get the best results. Try experimenting with different ad layouts & formats, targeting options, & messaging to see what works best for your audience. Use the data from your tracking tools to inform your decisions.
- Monitor your metrics regularly: To get the most out of your TikTok conversion tracking efforts, it’s essential to monitor your metrics periodically and make adjustments as needed. Keep an eye on your click-through rates, conversion rates, and other key performance indicators, and use this information to make data-driven decisions about optimizing your campaigns.
- Consider working with a TikTok partner: If you’re new to TikTok conversion tracking or need help optimizing your campaigns, consider working with a TikTok partner. These companies specialize in helping businesses to achieve their goals on TikTok and can offer expertise in maximizing your efforts.
Interested in using TikTok Pixel in your marketing strategy?

We’ve covered a lot of ground, from what TikTok Pixel is, to how it works and the step-by-step guide to help you quickly get started.

However, TikTok Pixel is not the only advertising tool available. If you want to take your advertising game to the next level, consider exploring Replug’s Link Retargeting Pixels.

With Replug.io, you can track and retarget every link you share online, turning your content into a powerful advertising tool. So why not check it out and see how it can help your business grow?

FAQs

Why does TikTok get glitchy?

There can be a few reasons why TikTok gets glitchy. It could be due to an outdated app version, poor internet connectivity, or a bug in the app itself. Sometimes, restarting the app or clearing the cache can resolve the issue. If the problem continues, you can try uninstalling and reinstalling the app or contacting TikTok support for assistance.

What are some alternatives to TikTok Pixel?

While TikTok Pixel is a powerful tool for tracking conversions and optimizing ad campaigns, there are a few alternatives that you can consider if you’re looking for something different. For example, Google Analytics offers robust tracking capabilities and can be integrated with other Google marketing tools like Google Ads.

Facebook Pixel is another popular option for tracking conversions and measuring the effectiveness of Facebook ads. Additionally, third-party tracking tools can provide various tracking and analysis features. Ultimately, the right tool for you will depend upon your specific needs and goals, so it’s worth exploring a few different options to find the one that’s best for your business.

You may also like:
How to get more followers on TikTok?
TikTok Bio Ideas & Hacks to Drive Traffic
How To Get More TikTok Views? 15 Hacks That Work
How To Put A Link In TikTok Bio?
March 28, 2023
How to Add Instagram Link to Facebook Bio?

If you’re looking to promote your Instagram profile and boost your online presence, adding your Instagram link to your Facebook bio can be a highly effective strategy. By doing so, you can reach a broader audience and potentially attract more followers, which can help you take your social media game to the next level.

In this guide, we’ll explore the steps involved in adding an Instagram link to your Facebook bio on both computer and mobile devices, as well as some tips on how to make the most of this feature.

Also Read: How to link Instagram to TikTok?

How to add Instagram link to Facebook bio on a mobile device?

Here’s a step-by-step guide on how to add your Instagram link to your Facebook bio on a mobile device:

Step 1: Open the Facebook app on your mobile and tap your profile icon.

Also Read: How to add YouTube links to Instagram story?

Step 2: Tap the “edit profile” button.

Step 3: In the edit profile section, scroll down to the “links” section and tap “edit”.

Also Read: How To Turn Off Vanish Mode On Instagram?

Step 4: Tap the “add social link” button.

Step 5: Tap the “platform” button and choose Instagram from the list.

Step 6: Enter your Instagram account “user name” and tap save.

Also Read: How to Change Facebook URL on Mobile and Desktop?

Turn your bio links into click-boosting machines

Drive up to 2× more clicks than plain URLs

Share multiple destinations with one link

Create bio links free

How to add Instagram link to Facebook bio on a computer device?

Step 1: Log in to Facebook on your computer browser.

Step 2: Click on your profile name on the top left side.

Step 3: Click “about”, then “contact and basic info”

Also Read: How to Quickly Increase Social Media Conversions in 2022

Step 4: Click the “add website button” under the “website and social links” section.

Step 5: Paste your Instagram URL in the URL field and click save. You’ll have your Instagram link in the Facebook bio.

Also Read: 15 Proven Facebook SEO Techniques To Increase Brand Visibility

Frequently asked questions

Why can’t I see my Instagram link in my Facebook bio?

If you cannot see your Instagram link in your Facebook bio, make sure you have added it correctly by following the steps above. Also, check that your Instagram account is not set to private, as private accounts cannot be linked to Facebook bios.

Why is my Instagram link not clickable in my Facebook bio?

If your Instagram link is not clickable in your Facebook bio, it may be because you have not entered the link correctly, or your Instagram account may be set to private.

Trending:

How To Save TikTok Videos Without The Watermark?

How To Add A Instagram Link In Bio?

How to create a QR code for a URL?

TikTok Trends for Businesses, Brands, and Others

March 22, 2023
How to do A/B testing the easy way: step-by-step guide
A/B testing, also known as split testing, is a technique used by marketers and web developers to compare two or more variations of a website or marketing campaign to determine which version performs better.

In A/B testing, traffic is split between the different variations, and the results are measured to see which version has a higher conversion rate, click-through rate, or other key performance indicators. By using data to make informed decisions, A/B testing can help improve the effectiveness of websites, email campaigns, ads, and other marketing efforts.

However, to get the most out of your A/B testing efforts, it’s important to have a clear and organized approach. One way to achieve this is by using a URL management tool. By using shortened URLs, you can easily track clicks and engagement rates for each variation, and make data-driven decisions about which version to roll out to your audience.

In this guide, we’ll walk you through the process of A/B testing step by step, while incorporating a URL shortener tool to streamline your testing efforts. Let’s get started!

How to do AB testing using a link management tool?

Replug is a great choice as an A/B testing tool for anyone looking. Along with effective A/B testing, this all-in-one link management platform offers advanced features such as link customization and analytics, retargeting, deep linking and call-to-action overlays, which can help boost your conversions even further.

Plus, with easy integration with popular tools like Google Analytics and social media platforms, Replug can be seamlessly integrated into your existing marketing stack.

Step 1: Sign in to Replug or create an account for free.

Step 2: On the main dashboard click “select your campaign” under “create quick Replug link” to choose a campaign name.

Note: If you are new to Replug you need to create a campaign name first. To do so, go to “Manage” and click “campaigns” then “new campaign.”

Step 3: Once created or selected a campaign, paste the original link on which you want to perform the AB test in the “URL to shorten” section under the “select your campaign” section.

Step 4: Click create to first create a shortened version of your link.

Step 5: Click the edit icon to customize your link.

Step 6: To enable A/B Testing, toggle the AB testing slider button before saving your link. Doing so will automatically set your destination URL as the first A/B Testing link with 100% weightage.

To add more URLs, simply click on the “Add Destination Link” button.

Also Read: UTM Tracking Through Replug

Step 7: You can allocate different weightage to each URL, provided that the total weightage adds up to 100%.

Additionally, you can use the “Equalize Weights” button to evenly distribute the weightage among all the URLs.

Step 8: Now that you’ve enabled the A/B Testing feature, click the update button and you’re all set to save your branded link.

Start grabbing your audience’s attention by sharing your short link created by Replug.

Also Read: How to Create UTM Links: A Step-by-Step Guide

Important Points:
- The Weightage does not depend on the previous visits or clicks and also does not strictly constrained.
- The final destination URL is selected based on the defined weightage every time the short link is.
- Link cannot be saved in A/B Testing if the campaign type is CTA and the mentioned link does not allow Iframe (In order to display a web page inside another website, we make use of the iFrame. The source website must allow showing their website content in an iframe. If the source website doesn’t allow an iframe header, Replug shows a warning while creating CTA Campaigns)
Also Read: What is a Tracking URL and How Does it Work?

FAQs

How can A/B testing help me improve my marketing campaigns?

A/B testing allows you to test and optimize different versions of your marketing campaigns to find out what works best for your audience. This can help you improve click-through rates, and conversions, and ultimately drive more revenue or leads.

How is the final destination URL selected in A/B testing?

The final destination URL is selected based on the defined weightage every time the short link is clicked. This ensures that each URL gets a fair chance of being clicked and the A/B testing results are accurate.

Does the weightage in A/B testing depend on previous visits or clicks?

No, the weightage in A/B testing is not dependent on previous visits or clicks. Instead, you can allocate different weightage to each URL, ensuring that the total weightage adds up to 100%.

Can I allocate different weightage to each URL in A/B testing?

Yes, you can allocate different weightage to each URL in A/B testing, ensuring that the total weightage adds up to 100%. This allows you to test multiple versions of your content and find out what works best for your audience.

How do I interpret the results of my A/B testing in Replug?

You can view the results of your A/B testing campaigns in Replug’s dashboard, which shows you the click-through rates and conversions for each URL. This can help you determine which version of your content is more effective and make data-driven decisions.

How often should I run A/B testing on my links and campaigns?

The frequency of A/B testing depends on your goals and the amount of traffic you receive. As a general rule, it’s a good idea to test your campaigns regularly and make adjustments based on the results.

Trending:

How To Save TikTok Videos Without The Watermark?

Social Media Risks For Brands. How To Avoid Them?
March 17, 2023
Role of link management in building a strong online presence
In today’s digital age, having a strong online presence is crucial for businesses and individuals alike. Whether you’re a small business owner trying to reach new customers or a freelancer looking to showcase your work, your online presence can make or break your success.

So what exactly does it take to build a strong online presence? There are many factors to consider, from creating high-quality content to engaging with your audience on social media. But one area that’s often overlooked is link management.

Links are the currency of the internet, and managing your links effectively can have a huge impact on your online presence. Links not only help users navigate your website, but they also signal to search engines that your content is valuable and authoritative.

In this blog post, we’ll explore the role of link management in building a strong online presence. We’ll look at how links affect your website’s visibility and authority, and show you how to manage your links effectively for maximum impact. So if you’re ready to take your online presence to the next level, read on!

What is link management?

Link management refers to the process of organizing, tracking, and optimizing the links used in digital marketing campaigns. This includes managing links within websites, as well as links used in social media, email marketing, and other forms of online marketing.

Imagine you are a digital marketing strategist and your goal is to drive traffic to your website through various channels such as social media, email marketing, and online ads. To do this, you create different links that direct users to different pages on your website.

However, with so many links to manage, it can be challenging to keep track of which links are working effectively and which ones are not. This is where link management comes in.

Link management is like having a GPS system for your digital marketing campaign. It helps you navigate through the various channels, track your progress, and make adjustments along the way. With the right link management tool and strategies, you can optimize your links to improve your website’s search engine rankings, increase your click-through rates, and ultimately drive more conversions.

Why do companies need to use a link management tool?

E-commerce stores, affiliate marketers, and social media gurus need link management services to shorten the URLs, track clickability, and analyze conversion.

Bloggers and affiliate marketers do link management on the site level to make their affiliate product links look better.

So there are multiple reasons why a company needs a link management tool. Still, the crux is that nowadays, companies and influencers want to spearhead utilizing efficient tools as there is stiff competition in the market.

Popular URL shorteners allow users to generate short, branded URLs. It’s not rocket science. All you need is a URL shortener that flawlessly integrates with your website URL and helps you set up a short custom domain that is short and sweet.

It offers several features that don’t only make your long URLs shorter but also drive social media traffic to your website. The key features include bio links, branded URLs, lead generation, and retargeting.

Also read: 8 Best Retargeting Platforms To Retarget Your Potential Audience

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Maximizing your online presence: Benefits of link management

Now you know what link management is and how companies and marketing experts utilize it to maximize social media output and organic traffic. By combining link management with link building services packages, businesses can further enhance their organic traffic by securing high-quality backlinks that improve search engine rankings.

It’s time to head over to the benefits of link management to give you some perspective on what to expect from deploying a successful link management strategy.

Here are the benefits of link management:

1. Get statistical analytics

Statistics and data are crucial to any digital marketing campaign, especially when social media or online advertising is involved.

A huge benefit of link management is that it gives you access to the statistical analytics of your links. Once you’ve chosen a URL shortening tool and started using the short links, it must give you access to the statistics, such as:
- Number of clicks on the URLs: It’s necessary to dive deep into the data to find out how many users clicked on the URLs. It doesn’t matter if you’re using a link management tool on social media or for affiliate links on the blog. The number of clicks on the links will determine how good your content marketing strategy and keyword targeting are.
- Understanding the audience through data: When a link management strategy is in place, it gives you insights into various elements that help you understand the type of website visitors or social media followers you’re gaining. The analytics provide you with user data on various parameters such as country, device, operating system, web browser, and search engine.
- Run and monitor campaigns: Most URL shortening tools give you access to the clicks and source, so it helps you find out what specific campaign or source is sending you the most visitors. This would allow you to fine-tune your overall link strategy.
Also read: Track Your Success: How to Create a Tracking Link?

2. Improves branding

Branding is undeniably an important aspect of marketing. Not only does it sparks the brand’s creativity, but it also has a psychological angle to build a better online reputation.

Link management may have dozens of benefits, one of which is brand visibility. Here’s how short URLs do the trick:
- Create branded URLs for a specific campaign
One of the perks of having a link management strategy is that you can create branded URLs for specific campaigns. Have you ever seen discount landing pages of brands? They often use short URLs and highlight the campaign names in short links.
- Branded URLs improve trust to click the link: It’s been noticed that people don’t trust long URLs with parameters injected into them, and rightly so. Such long and funky URLs start to look suspicious. On the other hand, short and branded URLs show that the brand or the expert has taken the time to improve the URLs. Thus, most people are likely to trust such links.
- Increases engagement: It’s unlikely that social media audiences click on random long URLs from random sites they come across on social media. Therefore, short and branded URLs could easily increase engagement on social media as they seem legit and trustworthy.
Also read: Brand Consistency: Build Brand Consistency Using Branded Links

3. Increase CTR and sales

Would you fancy an increase in sales and conversion on your website?

Well, there is a reason why companies like Amazon and others are making use of URL shorteners.

One of the reasons why short URLs could increase click-through rates and sales are that the links look clean and simple. On the other hand, website visitors get annoyed by links with suspicious brand names or random long URLs with many parameters attached to them.

However, it doesn’t happen on a whim. In fact, you would have to play smart to pull this off. There are certain ways to utilize short links to increase CTR and sales.
- Bio links
Bio links offer a one-link solution to social media influencers. It lets you create a single-link custom landing page that displays all of your bio and social media channel links. The bio link goes into the Instagram, TikTok, or Twitter bio and lets people check out all social media links once they click on the bio link.
- Deep links
Turn your marketing around using deep links. It allows mass branding opportunities for companies, celebrities, and influencers. Directly place users at in-app locations to increase conversions, follows, likes, and subscribers without the need to log in to the app. The smart links can determine and identify browsers, operating systems, apps, etc., to provide seamless navigation. For example, if the app is not installed, then the deep link will navigate the user to complete the pre-requisite steps to reach the destination URL.

Also read: A Quick Guide To Deep Linking & Its Benefits
- QR code marketing
Create QR codes for their social media or website links. The purpose of QR code marketing is to drive offline audiences to digital channels. For instance, QR codes could be printed on business cards or event invitations so that people scan them and find your web address or social media link.
- Pop-up Call-to-Actions
Create and use custom CTAs, it provides an opportunity to display a pop-up CTA snippet when the end-user opens the URL. Suppose you grab a Forbes article, shorten the link, and share it on Twitter. When the audience would click the link and lands on the Forbes article, they’d also see a small pop-up snippet that could drive traffic back to your website.

4. Improve social following using Bio Links

It’s a fact that bio links are vital to improving your social media presence and increasing your social media followers.

If you’re wondering how on earth you could improve your social media followers using bio links across different social media platforms, then keep reading.

When you’re using a short bio link generated through Replug, there are several reasons why it can improve your social media following. Let’s take a look at a few of them:
- Cross-promote: The biggest benefit of a bio link is that you can cross-promote your social media accounts. Suppose you have more followers on Instagram as compared to Twitter. You can insert the Twitter profile link in the Instagram bio to let Instagram know that you’re active on Twitter as well. Or even better is that it also lets you create a custom landing page with multiple CTAs leading to your other socials and business pages.
Also read: How To Add A Instagram Link In Bio?
- Trustworthiness: It’s far better to use short branded URLs than long and hefty URLs in the social media bio. People are likely to ignore those clunky links as they look suspicious, especially when they don’t know much about the user.
- Increase engagement: Since you can use one link in the bio to showcase multiple social media links, it could get you more attention across different social media platforms. The reason is that more people would discover your other social media links when they click on the bio link.
Also read: How to add Amazon link to Instagram bio?

5. Short URLs are recognizable and shareable

No doubt, short URLs are easy to remember when people stumble upon them through blog posts or social media platforms. In fact, they’re recognizable when they’re seen on pamphlets or ad hoardings outdoors.

There is a reason why ad networks, affiliate companies, and e-commerce stores use short URLs. Moreover, several e-commerce businesses use custom short domains for their social media marketing so that their URLs don’t seem rubbish when shared on social media.

Performance analysis of Replug

I did some testing with Replug’s custom URL shortener. I took an article link and shortened it, and tweeted it once.

Even though my Twitter engagement isn’t that great, I started seeing some clicks in Replug Analytics.

It made me realize two things. First, my Twitter following isn’t that dead. And the second is that Replug could generate extra traffic to my site just by using others’ content on social media after shortening the URL.

If you aren’t sure how short URLs from Replug can generate traffic from social media, then create a campaign in Replug, choose the campaign type as retargeting, and the widget as call-to-action (CTA).

Next is choosing the CTA type; you can go with a button, link, or form. Then, add a message headline, message body, CTA text, and link to drive traffic.

Once you have created this campaign in Replug, the next time you choose this campaign while shortening the URL, your pop-up call-to-action will appear every time someone clicks the short URL to visit the website page.

Let’s conclude!

Link management is crucial to your social media marketing campaign. Branded short URLs are real, and if you keep on ignoring these social media marketing tactics, your competitors might take advantage of them.

I’ve explained what link management is and how brands and entrepreneurs can benefit from them. Since Replug is the go-to link management tool for me, I plugged it in without any hesitation whatsoever.

If you’re serious about social media, branding, and driving traffic to your website, then pay close attention to link management or short branded URLs. It could skyrocket your social media (website) traffic within a few months.

FAQs on link management for online presence

What is branded link management?

Branded link management is the practice of creating, managing, and tracking branded links for digital marketing campaigns. Branded links are shortened URLs that contain your brand name or a relevant keyword, making them more memorable and recognizable to your audience.

Can I use branded links on social media?

Yes, branded links can be used on social media platforms to promote your brand and drive traffic to your website. However, it’s important to comply with each platform’s guidelines and best practices for link sharing.

Why is link management important?

Effective link management is important for improving website traffic, search engine rankings, and overall campaign performance. By tracking and optimizing links, businesses can increase click-through rates, reduce bounce rates, and improve conversion rates.

You may also like:

What is a Vanity URL and Why You Need One?

How to Build Your Brand on YouTube & Branding on Youtube the Right Way!

TikTok Trends for Businesses, Brands, and Others

How to Quickly Increase Social Media Conversions in 2022
March 16, 2023
How to link Instagram to Facebook?

In today’s digital age, social media platforms have become a powerful tool for individuals and businesses to connect with their audience and grow their online presence.

Instagram and Facebook are two of the most popular social media platforms, with millions of users worldwide. While both platforms are distinct and have unique features, linking your Instagram account to Facebook can provide numerous benefits, including cross-promotion, increased visibility, efficiency, and access to insights.

Let’s discuss how to link Instagram to Facebook and why you want to do so.

How to link Instagram to Facebook?

When you link your Instagram account to Facebook, you can take advantage of the integration of the accounts centre. The accounts centre is a feature that allows you to manage your connected accounts in one place, including Instagram and Facebook. Adding your Instagram account to your duplicate accounts centre as your Facebook account allows you to easily share your Instagram content directly with Facebook.

Also Read: How To Add A Instagram Link In Bio?

Here’s how to link your Instagram to Facebook via the accounts center:

On a mobile phone:

Step 1: Open the Instagram app on your mobile device.

Step 2: Go to your profile by tapping the profile icon at the bottom right corner of the screen.

Step 3: Tap the three horizontal lines at the top right corner of the screen to access the options menu.

Step 4: Tap on Settings on your mobile screen.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Step 5: Scroll down and tap on the accounts centre.

Also Read: How To Utilize Replug for Facebook Retargeting Ads?

Step 6: Tap on accounts under account settings.

Step 7: Here, you can add or remove an account. Also, you can add multiple Facebook and Instagram accounts. Tap add account and follow the instructions.

Also Read: How to Quickly Increase Social Media Conversions in 2022

On a computer device:

Step 1: Log in to Instagram from your computer device.

Step 2: Go to your profile by clicking the profile at the bottom of the left-side menu.

Step 3: Click on more with three horizontal lines at the left bottom side, then click setting.

Also Read: How to add utm code to the URL using a link shortener?

Step 4: Scroll down on your profile section and click accounts centre.

Step 5: Now, click on accounts.

Step 6: You can add or remove an account in the account section. Add an account by clicking on add accounts and following the instructions.

Important note:

Linking your Instagram account to Facebook and using the Accounts Centre is an effective way to streamline your social media marketing efforts and improve your online presence.

By adding your Instagram account to the same Accounts Centre as your Facebook account, you can easily manage your connected accounts in one place and share content, such as stories and posts, directly from Instagram to Facebook. This can save you time and effort while helping you reach a wider audience and gain new followers and engagement on both platforms.

Integrating Instagram and Facebook through the Accounts Centre is a valuable tool for individuals and businesses looking to improve their social media presence and expand their reach.

Also Read: How to Shorten a link using a URL shortener?

Frequently asked questions

Why should I link my Instagram account to my Facebook page?

Linking your Instagram account to your Facebook page allows you to cross-promote your content and reach a wider audience. You can also manage both accounts from a single location, making sharing content and tracking your analytics easier.

Can I link multiple Instagram accounts to a single Facebook page?

Yes, you can link multiple Instagram accounts to a single Facebook page. To do this, repeat the linking process for each Instagram account you want to connect.

Trending:

Social Media Risks For Brands. How To Avoid Them?

How To Save TikTok Videos Without The Watermark?

How to create a call to action using a URL shortener?

March 15, 2023
How to get more followers on TikTok?
Do you know? TikTok has 1.59 billion active users as of 2025! It is now the 5th most used social media networking site following Facebook, YouTube, Instagram, and WhatsApp.

But, do you ever wonder how people get to thousands of followers on TikTok? How do they get so many likes and comments on their videos? What kind of content do they post?

Well, this blog will answer all questions along with 14-time tested strategies to get you more visibility on TikTok.

14 Hacks To Increase Followers On TikTok

Whether you’re a seasoned TikTok user or just getting started, the following tips will help you take your content to the next level and build a thriving community on TikTok.

1. Hook your viewers in the first 2-3 seconds

Let’s take an example:

Hey there! Welcome to my TikTok! Are you ready for a mind-blowing, jaw-dropping experience? Well, then you’ve come to the right place! In just a few seconds, I’m going to share with you a secret that will change your life forever. So, stay tuned and don’t blink, or you might miss it!

How to write the best hook?

Use attention-grabbing words like “mind-blowing,” “jaw-dropping,” “amazing,” “insane,” “unbelievable,” or “shocking” are great examples of attention-grabbing words that can hook viewers.
- Create a sense of curiosity by teasing viewers with a snippet of your content without giving away too much. Use phrases like “you won’t believe what happens next” or “wait until you see the ending.”
- Use humor within the first few seconds, you’ll have their attention. Try using puns, jokes, or witty comments to hook your viewers.
- Use visuals to grab viewers’ attention. Use a bold or contrasting color scheme, interesting background, or an unexpected scene to make your video stand out.
- Use music to set the mood and tone of your video, and can also help hook viewers in. Choose a catchy song or use a soundbite that is trending on TikTok to make your video more engaging.
2. Memes, memes, and more memes

Memes are a great way to attract more followers on TikTok!
- Keep up with the TikTok trends and incorporate them into your videos. Use popular hashtags like #meme, #fyp, or #trending to reach a wider audience.
  
  Create your own memes by adding funny captions or voiceovers to popular images or videos. Make sure to add your own unique twist to make it stand out from others.
  
  Make it relatable by using situations or experiences that everyone can relate to, or memes that are specific to your niche.
  
  Use humor by adding puns, jokes, or funny reactions to make your memes more engaging.
  
  Be consistent and post regularly.
3. Cross promote on other platforms

Cross-promotion on different social media sites is a great way to expand your reach and gain new followers or customers.

Share your TikTok profile

TikTok has a feature that allows you to share your profile directly with your followers on other platforms. You can access this feature by tapping the “Share Profile” button on your TikTok profile page.

Share your TikTok videos

You can share your TikTok videos on platforms such as Instagram, Facebook, Twitter, or YouTube to reach a wider audience. Make sure to use relevant hashtags and add a call-to-action to follow your TikTok profile.

Share bio links across the platform

Make sure to include your TikTok bio link in your other social media accounts bio. This makes it easy for your followers to find and follow you on TikTok.

4. Post when your audience is online

TikTok provides analytics for pro accounts, that help you determine when your audience is most active on the app. You can also experiment with different posting times to see what works best for your content.
If you have a global audience, it’s important to consider time zones when planning your posts.

Related read: What is the Best Time to Post on TikTok?

5. Invest in TikTok ads

Before investing in TikTok ads, set clear goals for your campaign. Are you looking to increase brand awareness, drive website traffic, or increase sales? Having a clear goal in mind will help you determine the best ad format and targeting options for your campaign.

Retargeting campaigns can also be a powerful way to reach people who have already shown interest in your brand or product.

By defining your audience, setting your budget, choosing the right ad format, creating engaging content, and tracking and optimizing your retargeting campaign, you can maximize the effectiveness of your retargeting ads on TikTok.

6. Use trending filters, hashtags & sounds

Stay up-to-date with the latest trends on TikTok by browsing the “For You” page or using the “Discover” tab to explore new content.

This will help you identify popular filters, hashtags, and sounds that you can use in your own content. Try to incorporate trending elements by keeping your content unique & creative. Similar content is unlikely to drive any engagements.

7. Partner up with other TikTok influencers

Look for TikTok influencers in your niche or industry who have a similar target audience to yours. You can use TikTok’s search function to find relevant accounts, or use third-party influencer marketing platforms to connect with other creators.

Once you’ve identified potential partners, reach out to them and start building a relationship. Comment on their posts, share their content and engage with them on the platform to establish a connection.

Now you have established connections try to create a joint video, do a duet, or create content that complements each other’s brands.

Track the performance of your partnership and make adjustments as needed. Use TikTok’s analytics to measure engagement, reach, and follower growth to determine the effectiveness of your collaboration.

8. Create content for your target audience

As a TikToker, one of the most important things you can do to gain and retain followers is to create content that appeals to your target audience. To resonate your content with your followers, conduct research on your target audience and identify their interests, needs, and preferences.

9. Use duet/stitch to work with other TikTok creators

TikTok collaboration with other creators is also an effective way to increase your followers. You can use the Duet or Stitch feature.

Duet allows you to create a video that appears next to another user’s video, while Stitch lets you use up to five seconds of another user’s video in your own.

Using either feature, you can create content with other TikTok creators and potentially reach a wider audience.

Find a video that you want to include in your own video, click on the share button, and then select the Stitch option. You can then choose up to five seconds of the original video to include in your own video.

To make a duet on TikTok, find a video that you want to react to, click on the share button, and then select the Duet option. You can then record your own video next to the original video, reacting to it or adding your own unique spin.

10. Educate your TikTok followers

Educating your TikTok followers can help you stand out from other creators on Platform. It will help you build trust, establish yourself as an authority in your niche, and create engaging content.

Start by identifying topics that your target audience is interested in or wants to learn more about. You can share tips, insights, or knowledge about a particular subject. This could be anything from cooking and fitness to personal finance and mental health.

Once you’ve identified your topic, create short, informative videos that share valuable information in an engaging way. Use clear, concise language, and include visuals, text overlays, or animations, to help illustrate your points.
Also, try to engage with your followers in QA sessions, respond to comments, and incorporate their feedback into your content.
Remember, education doesn’t have to be boring. You can add humor, creativity, and personality to your educational content to make it more engaging and memorable.

11. Ask questions or create a poll

Asking questions or creating a poll on TikTok is a great way to gain new followers and encourage them to participate in your content.

This tip will help you get valuable feedback from your audience, learn more about their interests and preferences, and even generate ideas for future content.

To create a poll on TikTok, go to the “Create” tab and select “Poll.” You can then add your question and up to two answer options. Your followers can then vote on the poll by selecting one of the answer options.

To ask a question, simply include it in your video or caption and encourage your followers to respond in the comments. You can also use the “Stitch” feature to ask a question in response to another user’s video.

12. Analyze your TikTok insights & measure ROI

Analyzing your TikTok insights and measuring the ROI (return on investment) of your efforts is crucial to understanding what’s working and what’s not on the platform.

By tracking your metrics, you can learn more about your audience, track content performance, and identify areas for improvement.

To access your TikTok insights, go to your profile and click on the three-dot icon in the top right corner. From there, select “Analytics” to view your insights, which include data on your follower demographics, video views, engagement, and more.

To measure the ROI of your TikTok efforts, start by setting clear goals for your content. For example, your goal might be to increase your followers, drive traffic to your website, or generate leads.
Once you’ve set your goals, track your progress by monitoring key metrics such as likes, comments, shares, and click-through rates.

You can also use tracking tools such as ContentStudio & Usermaven to measure the impact of your TikTok content on your website traffic and conversions.

13. When in doubt, post a video of your cat or dog

When all else fails, posting pictures or videos of your cat or dog can engage your followers and boost your TikTok content. Pets are always a popular topic on social media, and they can help add a personal touch to your content that resonates with your audience.
Try to capture cute or funny moments that showcase your pet’s personality. You can also add captions or text overlays to your content to give more insight into your pet’s life.

It’s important to make sure that your content is relevant to your niche and your target audience. Try to find ways to tie in your pets to your content in a meaningful way, such as featuring them in a cooking video or using them to demonstrate a fitness exercise.

14. Try TikTok growth tools to increase engagement

You can Fast track your TikTok campaign by following mentioned user-friendly tools.

Replug

It is one of the best link management tool. With the help of Replug.io, you will be able to create short links that are branded, route traffic, cloak links & perform cross-platform sharing using bio link and deep links.

This link management tool retargets visitors who have already shown interest in your links and routes them to high-converting pages based on their language, location, & device.

You can also monitor real-time analytics & create bio links for your TikTok bio section.

Try the 14-day free trial!

ContentStudio

Its a social media management tool. It helps you in post-scheduling, tracking analytics, monitoring conversions & tracking engagements. As a TikTok scheduling & publishing tool, you can upload media from your device’s gallery, add hashtags, and captions and upload it to your TikTok account.

Simultaneously schedule multiple TikTok videos on multiple accounts. Contentstudio’s advanced analytics feature will give you detailed insights about your content performance across all social media channels.

ContentStudio offers 14 days free trial.

CapCut

This is an all-in-one video editing app. Trending stickers and unique typefaces are included, and it is tailored to meet your TikTok requirements. Additionally, it is free to use.

TikTok and CapCut have the same owners that make both apps filled with the same features & capabilities.

Quik

Quik app is the ultimate companion for all content creators on TikTok. The beat-synchronized themes and transitions in this TikTok editing app will inevitably match your content to produce stunning and shareable modifications.

Final words

In conclusion, getting more followers on TikTok requires a combination of creativity, consistency, and engagement.

It’s important to understand your audience, create high-quality content, anduse relevant hashtags to increase visibility.

Additionally, collaborating with other creators, participating in challenges, and leveraging TikTok’s algorithm can help you reach a wider audience.

With dedication and effort, anyone can grow their TikTok following and build a thriving community of fans.

Keep experimenting with new content ideas and strategies, and don’t be afraid to be yourself and let your personality shine through in your videos.

Good Luck & Happy TikToking!
You may also like:
TikTok For Business: Strategies to Promote Small Businesses
How to Make Money on TikTok?
How to create a TikTok account?
March 14, 2023
Track your success: How to create a tracking link?

Link tracking is essential for businesses looking to improve their marketing efforts and understand their audience’s engagement. By monitoring clicks on specific links within a marketing campaign, businesses can gather valuable data and make informed decisions that lead to increased conversions and a better return on investment.

For example, imagine a business has created a landing page, an email marketing campaign, or a newsletter to promote its product or service. These marketing efforts require links that redirect the audience to the offered product or service. To ensure the success of future marketing communications and interactions, the business needs to know which links are being clicked by the audience.

This information is valuable for businesses as it reveals engagement statistics and helps evaluate the marketing campaign’s success. By tracking clicks on specific links, businesses can gather data on the number of clicks, the location of clicks, and the time of clicks, which can then be used to improve future marketing efforts and increase conversions.

Also Read: How to Create a perfect Call-To-Action (CTA) For Maximum Conversion

How to Create a Tracking Link with Replug: Step-by-Step Process

Shortening URLs for link tracking with Replug is a quick and simple process. Follow the steps below:

Step 1: Sign in to Replug or create an account for free.

Step 2: Select the desired campaign on the main dashboard or create a new one in a few seconds.

Note: To create a new tracking link, you must create a campaign or select an existing one.

Step 3: Paste the link you want to track in the “URL to shorten” section below the “select your campaign” section.

Note: You can also add the UTM parameters to your link. Learn how to add UTM parameters.

Step 4: Click the create button to create your shortened URL.

Step 5: Now, you have the shortened version of your link. Click the edit icon to customize your link.

Step 6: Click the update button after editing the link, and you’ve your tracking URL ready.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Check the tracking parameters:

Step 7: Go to the main dashboard, click manage and select Replug links from the drop-down menu.

Step 8: You’ll find your newly created link in the Replug links section. Click the three dots at the opposite side of the link, then click view stats.

Step 9: You can view the tracking parameters, which include clicks, unique clicks, conversion, and conversion rate.

Note: You can also view the detailed stats on this page by scrolling down. For clarification, watch the video below.

Note: For a quick and effective way to shorten your links while tracking performance, try Replug’s URL shortener free
tool.

Also Read: What Is A Vanity URL & How To Track It?

Frequently asked questions

What is a tracking URL?

A tracking URL is a hyperlink that tracks clicks on a specific link. It usually contains additional parameters and codes used by tracking software to track the clicks’ source, location, and behavior. The information collected through tracking URLs can be used for various purposes, such as website analytics, marketing campaigns, and conversion tracking.

How do tracking links work?

Tracking links work by redirecting clicks from the original link to a tracking link that contains additional parameters. When a user clicks on the tracking link, the tracking software records the information about the click, such as the source, location, and behavior of the user.

The tracking software then sends the user to the original link while keeping a record of the information gathered through the tracking link. This information can then be analyzed to improve marketing strategies, track conversions, and gather insights into user behavior. The tracking process is typically transparent to the user and occurs in the background without affecting the user experience.

You may also like:

What Are Tracking Pixels?

How to Create a QR code for a URL?

Campaign Tracking: Data-Driven Tools for Marketers

March 13, 2023
How to get followers on Instagram fast?
Instagram is one of the most popular social media platforms in the world. It has over 1 billion users and is used by people of all ages. With so many people using it, it can be a great way to build a following and grow your brand. But how do you get followers on Instagram fast?

In this article, we’ll discuss how to get followers on Instagram quickly and easily.

How to Grow Your Instagram Following?

It’s no secret that Instagram is a great platform to build a following and promote your business. But it can also be a difficult platform to crack, especially if you’re just starting.

The good news is that you can use simple strategies to quickly and easily grow your Instagram following. By following these tips, you can get more followers on Instagram and start to see the results you want.

Also Read: 21 Instagram Story hacks to boost your engagement

How to Get Followers on Instagram Fast – 5 Tips

Now that you know the benefits of growing your following on Instagram, let’s look at some tips and strategies to get more followers quickly.

Tip 1: Optimize Your Profile

Optimizing your profile is the first step to getting more followers on Instagram. Your profile is your first impression and needs to be attractive and engaging. Choose a profile picture representing your brand or personality, and use a clear and concise bio explaining who you are and what you do. Make sure your bio includes relevant keywords that people might be searching for.

Also Read: How to link Instagram to TikTok?

Tip 2: Post high-quality content consistently

Posting high-quality content consistently is crucial to gain more followers on Instagram. Create a content strategy and stick to it. Plan out what you want to post, when you want to post it, and how you want to present it. Your content should be visually appealing, informative, and engaging. Use captions to provide context or tell a story that complements the visual content.

Tip 3: Use the Right Hashtags

Hashtags are an excellent way to increase your reach on Instagram. Use relevant and popular hashtags related to your content, niche, or industry. Research the most popular hashtags in your industry and use them in your posts. Don’t overuse hashtags, as they may make your post appear spammy. Use up to 30 hashtags per post for the best results.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Tip 4: Engage with your followers

Engagement is essential if you want to gain more followers on Instagram. Respond to comments, like and comment on other people’s posts, and participate in Instagram challenges and trends. Show your followers that you care about them and value their opinions. This can help build a loyal following and attract more people to your account.

Also Read: How to add a link in bio to your Instagram profile?

Tip 5: Collaborate with other accounts

Collaborating with other accounts can help you gain more followers on Instagram. Find other accounts in your niche or industry and reach out to them. You can collaborate on a post, a giveaway, or an Instagram Live session. This can help you reach a new audience and gain new followers. For brands, using influencer marketing platforms can make collaborations easier by connecting you with the right creators who align with your audience and goals.

Tip 6: Run Instagram Ads

Running Instagram ads is a great way to reach a larger audience and gain more followers. Instagram ads can target specific demographics, interests, and behaviors, making it easier to reach the right audience. You can run ads that promote your account or a specific post, which can help you gain more followers and increase engagement.

Tip 7: Host giveaways

Hosting giveaways is a popular way to gain more followers on Instagram. You can create a giveaway that requires people to follow your account, like your post, and tag their friends. This can help increase engagement and attract new followers. Ensure the giveaway is relevant to your brand or niche and provides value to your followers.

Tip 8: Use Bio Links

Another effective way to grow on Instagram is by using bio links. Instagram allows you to add one clickable link to your bio, which you can use to promote your website, blog, or product. Here’s how you can make the most of your bio link:
- Use a link shortener: To make your bio link more memorable and clickable, use a custom URL shortener. This will also help you track clicks and analyze the performance of your bio link. Consider Replug, as it is an all-in-one link management platform offering notable features at hand.
- Change your link frequently: Changing your bio link frequently can encourage your followers to check your profile regularly. You can use your bio link to promote your latest blog post, a new product, or a current promotion. By changing your bio link often, you can keep your followers engaged and interested in what you offer.
- Use a call-to-action: Use a call-to-action in your bio to encourage your followers to click on your link. For example, you can write “Shop now,” “Get your free guide,” or “Join our community” to entice your followers to click on your bio link.
- Use a landing page: Using a bio link, use a page relevant to your content or promotion. The landing page should be visually appealing, easy to navigate and provide value to your followers. This can help increase the chances of your followers converting into customers or subscribers.
Final thoughts

It takes time, effort, and consistency to grow on Instagram. You can attract a more influential and engaged audience by optimizing your profile, posting high-quality content, using hashtags, engaging with your followers, collaborating with other accounts, running Instagram ads, and using bio links. Remember to be authentic and genuine and provide value to your followers. You can grow your Instagram following and achieve your goals with the right strategy and mindset.

Trending:

How to add YouTube links to Instagram story?
March 9, 2023
What are tracking pixels & how do they work?
What is a tracking pixel?

A tracking pixel is a pixel tag or code snippet that triggers the tracking system when a visitor lands on a website page after clicking on a specific link or CTA.

A tracking pixel works by placing it on a website or in an email and tracking the data that helps the marketer or advertiser analyze and track the campaign performances.

Have you ever noticed how quickly you land on a “thank you” page when you finish the checkout process on an e-commerce site?

Do you know that the largest websites, such as e-commerce platforms, social media platforms, and web portals, track their website visitors?

Websites and apps track their users because it helps them navigate in the right direction or understand what they need to accomplish.

In some cases, a tiny image file is added to the website or app, which usually goes unnoticed by the naked eye. While in some instances, a tracking pixel could also be a piece of code that goes into the website page URL and helps marketers track performance through clickability.

Adding a tracking pixel on any web or app property is to collect user data to understand their behaviors, actions, and choices.

Furthermore, it is used to track the activity of users on a website or email campaign to determine the success of the campaign.

Let’s do this. Shall we?

Why do you need tracking pixels?

Source: https://blog.shareasale.com/2016/01/25/tracking-pixels-101/

Tracking performance is the essence of any marketing campaign, as it helps marketers understand how their marketing efforts will pan out.

Here are four areas where tracking pixels comes in handy:

i. Analyzing website traffic: Tracking pixels can gather data on how users interact with a website. This can help website owners understand which pages are most popular, how users navigate through the site, and where they are coming from.

ii. Measuring the effectiveness of online advertising: Tracking pixels can measure the success of online advertising campaigns by tracking how many users click on an advertisement and then go on to make a purchase or complete some other desired action.

iii. Targeting users with relevant advertisements: Tracking pixels can be used to track user behavior and interests, which can be used to show targeted advertisements to users that are more likely to be interested in them.

iv, Email marketing campaign: Tracking pixels can be used to track the success of email marketing campaigns by measuring how many users open the email and click on links within it.

No doubt, tracking pixels are important for businesses and marketers, as they allow them to gather data on how users interact with their websites and emails regardless of the platform.

Moreover, it enables marketers and advertisers to use this information to improve their marketing efforts and relaunch their advertising campaigns more effectively.

What are the different types of tracking pixels?

There are two main types of tracking pixels used in digital marketing:

Conversion Pixels

Conversion pixels play a vital role in tracking conversions on websites and apps. For example, you may have seen “thank you” or “also check these” pages while buying products online. Such pages trigger or direct visitors to specific pages when they notice a conversion. And conversion pixels help perform this action.

Now a product sale isn’t the only conversion. In fact, a generated lead or downloaded file is also a conversion. It depends on the campaign type and what the marketer or advertiser wants from the audience.

Retargeting Pixels

One of the most popular tracking pixels is the retargeting pixels. It’s used in retargeting campaigns in the digital marketing field. Retargeting is a marketing strategy of targeting the audience that has visited their website or landing page to convert visitors into subscribers or paid users.

Retargeting is usually done through paid advertising. However, the targeting process begins earlier by adding a tracking parameter to the URL or the website code. Hence, the retargeting pixel collects visitor data and helps marketers reach the same audience through paid ads.

How does tracking pixels work?

Tracking pixels are used to track the users’ online behavior, such as the pages they visit, the links they click on, and the products they purchase.

A tracking pixel is a piece of code that embeds into the website code or URL to track the performance of the page or link.

In some cases, tracking pixels are tiny, transparent images placed on web pages or emails to track user behavior.

Advertisers often use tracking pixels to track the effectiveness of their online advertising campaigns. They can also be used by website owners to track the traffic to their sites and to understand the demographics of their users.

The way tracking pixels works is that they are often placed in the HTML code of a web page or in the body of an email. They can be implemented using JavaScript or iFrame.

Example: Suppose a user visits a website or opens an email that contains a tracking pixel; the pixel sends a request to the server that hosts the pixel.

This request includes information about the user’s browser, such as the user’s IP address, the type of device they are using, and the type of browser they are using.

The server then records this information and stores it in a database. This information can be used by the webmaster or by the sender of the email to analyze the user’s behavior and tailor their marketing efforts.

How to Set Up a Tracking Pixel Using Replug?

Replug is a powerful free link shortener tool that allows brands and marketers to create short, branded URLs for marketing such as for social media, email marketing, and online advertising.

It is an efficient link optimization platform, that offers UTM embedding, URL tracking, branded URLs, deep links, and other services, to open up the opportunity to retarget the audience easily.

As Replug records data of the users’ behavior on the short links, it makes it possible for marketers and brands to retarget those people through different advertising channels.

Replug plays an anchor role in setting up a retargeting campaign for brands and advertisers using pixel tracking.

Here’s how you can set up tracking pixels using Replug:

Step #1: Create a Replug account

To get started with Replug, you must first create a Replug account. Then, you just need to visit the Replug website and sign-up for a free trial account to start the process.

Once you’ve created your Replug account, log in to your account to explore the features this URL-shortening tool has to offer.

After the successful login to your Replug account, you’ll see the Replug dashboard, where the process begins.

Pay close attention to all the steps for setting up a tracking pixel using Replug before jumping the gun. And more importantly, don’t create a short link right after landing on the dashboard area because you’d have missed out on a few steps.

Step: #2: Setup your brand in the Replug account

All the steps are crucial to setting up the retargeting pixel using Replug. Now select the appropriate brand or create a new one, just in case.

Creating a brand on Replug would only take a few seconds. It’s highly unlikely that most readers have already set up their brands on Replug since most would be new users.

To create a brand:
1. Go to the “Manage” page from the dashboard header menu and click “Brands.”
2. Option.”
3. Click on the “Add Brand” button to get started with creating a brand.
Once it’s done, click the “next” button to proceed.

Step #3: Make a new campaign

The next up is creating a new Replug campaign in line with your retargeting campaign. But first, ensure you’ve set up the brand on Replug properly.

Now go to the “Manage” drop-down from the top menu and click on the “Campaigns” button, and then select “New Campaign” to get started.

At this point, you’d have to select an already existing brand or create a new brand. Since you have just created a new brand, continue with the created brand in the Replug account.

Step #4: Select retargeting as the campaign type

It’s one of the most important steps in the retargeting campaign because it sets the direction of the campaign. This is the part where you name your campaign and choose its type.

Provide a name for your campaign and select the custom domain if required in the campaign. Otherwise, you can skip the custom domain section.

However, make sure that you check the retargeting pixel option before moving on to the next step. Once you choose the retargeting pixel, it becomes crystal clear to the Replug platform that it’s a retargeting campaign.
Also read: Retargeting Ad Examples That Convert & Drive Growth

Step #5: Add your retargeting code

Everything seems quite easy until this point, and I’ll ensure the last step goes as smoothly as possible.

Now, this is the part where you select the social media platform to run your retargeting ad campaign.

The way it works is that marketers choose the social media platform, give the pixel a name, and finally enter the pixel ID from the respective social media platform such as Facebook pixel id.

Once everything is done, you’re all set to launch your retargeting campaign using Replug.

Also read: How to find my Twitter Pixel ID?

What are the key differences between a pixel and cookie?

A pixel is a small piece of code placed on a website or in an email. It is often used to track a user’s activity on the website or email and to send this information back to the company or organization that placed the pixel.

Pixels are typically used to track website visitors and to understand how they interact with the website.

A cookie is a tiny chunk of data that is stored on the visitor’s computer by a website. It is used to remember certain information about the user, such as their preferences or login information. In addition, cookies are often used to personalize the user experience and to track a user’s activity on a website.

There are some key differences between pixels and cookies:

Purpose/Goal: Pixels are primarily used for tracking and analytics, while cookies are used for personalization and tracking.

Placement: Pixels are placed on websites or in emails, while cookies are stored on a user’s computer.

Size: Pixels are typically very small (a few hundred bytes), while cookies can be larger (up to 4KB).

Duration: Pixels are usually short-lived and expire after a certain period. At the same time, cookies can persist for extended periods, depending on how they are configured.

Privacy: Pixels can be used to track users across different websites and devices, which has raised privacy concerns. Cookies are generally less controversial, but they can also be used to track users and their activity.

Also read: How To Utilize Replug for Facebook Retargeting Ads?

FAQs about tracking pixels

Is tracking pixel legal?

Tracking pixels are legal as long as they comply with relevant laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union. Therefore, once the users comply with all the legal requirements, there shouldn’t be any problem regarding using tracking pixels.

Is a tracking pixel a cookie?

A tracking pixel is a small, transparent image file that is placed on a website or in an email. It is often used for tracking and analysis purposes. A tracking pixel is not the same as a cookie, a small piece of data stored on a user’s device and used for tracking and personalization targeting.

Does pixel track steps?

A tracking pixel does not track steps, but it can be used to track a user’s actions on a website or in an email. For example, a tracking pixel can be used to track how many people opened an email or clicked on a link.

Is tracking pixel free?

Tracking pixels may or may not be free to use. Some tracking pixels are provided by third-party vendors and may require a subscription or fee to use. However, social media platforms provide pixels for retargeting purposes that are free to use for advertisers.

How to block tracking pixels?

You can use a browser extension that blocks tracking systems set by websites to block tracking pixels. Furthermore, you can also adjust your browser settings to block or limit the use of cookies.

Will users know if I’m using a tracking pixel?

In most cases, users will not know if a tracking pixel is being used on a website or in an email. This is because tracking pixels are typically small and transparent, and they do not interact with the user in any way. However, as described above, users can use tools to detect and block tracking pixels.
March 9, 2023
How to create a vanity URL?
Vanity URLs are a valuable tool for branding, marketing, and tracking efforts and can help to improve the overall user experience.

This quick guide will teach you how to create a vanity URL in just a few simple steps and explain what making a vanity URL entails.

Let’s begin!

Vanity URLs: how do you set them up?

Creating a vanity URL can make it easier to remember a web address and can also build brand consistency. To create a vanity URL, you can either use a link management tool or a content management system (CMS).
- A link management tool is a standalone platform that specializes in creating custom short links. You simply enter the long URL you want to shorten, and the URL shortener tool generates a vanity URL within seconds.
- A CMS, on the other hand, is a platform used to manage the content of a website. Some CMSs’ have built-in redirect functionality, but others may require a redirect plugin to create a vanity URL. To use a CMS to create a vanity URL, you would set up a redirect from the custom short link to the longer, original URL.
In either case, a vanity URL can be easily shared and is a useful tool for branding and marketing.

Also read: What is a vanity URL & how to track it?

How to create a vanity URL using a link management tool?

Creating a vanity URL using a link management tool has several benefits, such as:
- A memorable URL can increase click-through rates and drive more traffic to a website.
- Vanity URLs can be tracked and measured, enabling businesses to gain a deeper understanding of their campaigns.
- A link management tool can allow for the creation of multiple vanity URLs, making it easier to manage multiple campaigns and track their performance.
Boost your marketing with Replug’s vanity URL builder

By using Replug’s vanity URL builder, businesses can improve the efficiency and effectiveness of their marketing efforts, increase click-through rates, and drive more traffic to their website.

Here’s how you can create a vanity URL using Replug:

Step 1: Sign in to Replug or create an account for free.

Step 2: Once you’re on the main Replug dashboard, simply enter the long URL in the bar under “Quickly Shorten your link”:

Step 3: Click on the blue arrow button to autogenerate your vanity URL using Replug:

Step 4: Your vanity URL will be generated. You can customize the URL slug using the edit icon to fit your needs:

Step 5: Save and share your shortened, memorable link:

Also read: How to shorten a link using a URL shortener

How to make your vanity URL more clickable?

To make your vanity URL more clickable using Replug, follow these steps:

Choose a short and memorable vanity URL: The shorter the URL, the easier it will be for your audience to remember and click on it.

Use a relevant keyword: Use keywords relevant to the content behind the link so people know what they’re clicking on.

Use a recognizable brand name: If your brand has a recognizable name, use it in your vanity URL to build trust and make it more recognizable.

Create a custom domain: Replug allows you to create a custom domain for your short links, which can make your links look more professional and increase clicks.

Add a call-to-action (CTA): Adding a CTA to your vanity URL can encourage people to click on it. For example, “Click here to learn more” or “Get your discount now”.

Use UTM parameters: Utilize UTM parameters to track the performance of your links and make data-driven decisions about future link campaigns.

Test and iterate: Test your vanity URL and track its performance to see what’s working and what’s not. Make changes and improvements based on the data you collect.

Boost ROI with
branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.
Try Replug for free

See Also:

How to rename a link using Replug?

What Is Affiliate Link Cloaking & How To Do It?
March 8, 2023