TikTok’s skyrocketing popularity has opened up exciting new opportunities for businesses to reach fresh audiences and measure the success of their campaigns. One of the best ways to track your marketing efforts on TikTok is by using UTM tags.
But let’s be honest—creating UTMs isn’t always straightforward. Many people end up using clunky methods like Google Sheets to manage their UTMs. That’s where we come in. At Replug, we designed a free UTM builder to simplify the process and help you get the most out of your TikTok ads.
In this guide, we’ll show you how to create UTMs for TikTok ads effortlessly. By the end, you’ll be able to track your campaigns with precision and make data-driven decisions to boost your marketing success.
What are UTM parameters?
UTM parameters, also known as UTM tags or UTM codes, are snippets of text appended to a URL to track the source, medium, campaign, term, and content of a marketing link. These parameters help marketers understand where their website traffic is coming from and how users interact with their marketing campaigns.
Here’s a breakdown of the five UTM parameters:
Source (utm_source): This parameter identifies the specific source of the traffic, such as the platform or website where the link was clicked. For example, if you’re running ads on TikTok, the source would be “tiktok”.
Medium (utm_medium): The medium parameter describes the marketing medium or type of traffic, such as email, social, or CPC (cost-per-click) advertising. For TikTok ads, the medium could be “cpc” (cost-per-click).
Campaign (utm_campaign): This parameter specifies the name of the marketing campaign associated with the link. It helps differentiate between different campaigns running simultaneously. For example, if you’re running a summer sale campaign on TikTok, the campaign name could be “summer_sale”.
Term (utm_term): This parameter is typically used for paid search campaigns to identify the keywords associated with the ad. However, for TikTok ads, it may not be as relevant unless you’re running keyword-targeted campaigns.
Content (utm_content): The content parameter allows you to differentiate between different elements within the same campaign. For example, if you’re testing two different ad creatives for your TikTok summer sale campaign, you could use “video_ad1” and “video_ad2” as content identifiers.
Why should you use UTM tags on TikTok?
Using UTM tags on TikTok offers several important benefits for marketers:
Track campaign performance:
UTM tags enable you to track the effectiveness of your TikTok campaigns accurately. By appending UTMs to your ad URLs, you can monitor metrics such as clicks, conversions, and engagement specific to each campaign, source, and medium.
Identify traffic sources:
With UTM tags, you can pinpoint the exact sources driving traffic to your website from TikTok. Whether it’s from organic posts, paid ads, or influencer collaborations, UTMs help you understand which channels are delivering the most value.
Measure ROI:
By tracking the performance of your TikTok campaigns using UTMs, you can calculate the return on investment (ROI) more precisely. This data allows you to assess the cost-effectiveness of your marketing efforts and allocate your budget more effectively in the future.
Optimize campaigns:
UTM-tagged URLs provide valuable insights into user behavior and preferences. By analyzing UTM data, you can identify trends, determine which content resonates best with your audience, and optimize your TikTok campaigns for better results.
Enhance reporting:
UTM parameters make it easier to generate detailed reports on your TikTok marketing activities. Whether you’re reporting to clients, stakeholders, or your team, UTMs provide clear and granular data that can support your analysis and decision-making.
Facilitate A/B testing:
UTMs allow you to conduct A/B tests effectively by tracking different variations of your TikTok ads or content. By comparing the performance of URLs with different UTM parameters, you can identify which strategies yield the highest conversion rates and refine your approach accordingly.
How to create UTMs for TikTok ads using Replug?
Replug is a top-notch link management platform that allows you to create and manage custom short links with UTM parameters for tracking purposes. Here’s a step-by-step guide to creating UTMs for TikTok ads using this one of a kind short URL generator.
Step 1: Sign in to Replug
Visit the Replug app and sign in to your account. If you don’t have an account, you can sign up for free.
Step 2: Enter campaign and URL details
Once logged in, simply choose a campaign on your dashboard (create a new campaign if you’re a new user) and enter the TikTok campaign URL in the “URL to shorten” field.
Step 3: Configure UTM parameters
In the campaign creation process, you’ll have the option to add UTM parameters to your links. Specify the UTM parameters according to your campaign requirements. This typically includes parameters like source, medium, campaign, term, and content.
Note: For TikTok ads, ensure that you set the source as “tiktok” and the medium as “cpc” (cost-per-click), or any other relevant medium depending on your campaign goals.
Step 4: Generate short link
After configuring the UTM parameters, click the “Create” button and proceed to generate a short link for your TikTok ad. Replug will automatically create a shortened URL with the specified UTM parameters appended to it.
Step 5: Customize the URL slug
Replug allows you to customize the shortened URL. You can choose a unique identifier or keyword to make the link more memorable or reflect your content.
Step 6: Use shortened URL in the TikTok ad
Copy the shortened URL generated by Replug. Paste this URL as the destination URL in your TikTok ad setup when creating or editing your ad campaign.
Step 7: Track performance
Once your TikTok ad campaign is live, Replug will track the performance of the shortened URL with UTMs. You view analytics and track metrics such as clicks, conversions, and engagement for your TikTok ad campaign.
Note: Remember to analyze the data provided by Replug to optimize your TikTok ad strategy and maximize your marketing efforts. Happy tracking!
Final Note
UTM tags are invaluable tools for marketers looking to optimize their TikTok ad campaigns and maximize their ROI. By leveraging Replug’s UTM builder, you can easily create custom short links with UTMs, track the performance of your campaigns, and make data-driven decisions to achieve your marketing objectives.
FAQs
Is the TikTok UTM Builder compatible with all types of TikTok ad campaigns?
Yes, the TikTok UTM Builder is compatible with all TikTok ad campaigns, including video ads, sponsored hashtag challenges, branded effects, and influencer partnerships.
How do I track the performance of my TikTok ad campaigns with UTMs?
Replug automatically tracks the performance of the shortened URLs with UTMs. You can log in to your Replug account to access analytics and track metrics like clicks, conversions, and engagement for your TikTok ad campaigns.
Does Replug provide real-time analytics for TikTok ad campaigns?
Yes, Replug offers real-time analytics, allowing you to monitor the performance of your TikTok ad campaigns as they unfold. You can track clicks, conversions, and other engagement metrics in real-time to make timely adjustments and optimizations.
Looking to broaden your services without blowing your budget? White-label branding is the solution you’ve been searching for!
It saves you from costly and time-consuming development hassles by allowing you to customize a ready-made SaaS solution and more in no time.
Whether you need automation tools, customer management platforms, or sleek reporting tools for your client’s website data, white-label has got you covered.
This guide will walk you through how white-label branding can be a game-changer for your business!
What is white-label marketing?
White-label marketing or white-label branding refers to using marketing products or services developed by one company and then rebranding them under your company’s name.
Let us simplify for you:
How white-labeling works!
A company (the provider) creates a marketing tool or service. Another company (the reseller) purchases this tool or service.The reseller then rebrands the tool or service with its logo and branding.The final product appears as if the reseller created it themselves.
White-label software is known as software developed by one company which is then remarketed and resold by another. Here are some common types of white-label software:
What features does a white-labeling tool offer for branding customization?
An advanced custom link branding white-label tool allows you to take a pre-built software and rebrand it as your own. But it’s not just about looks – it’s about boosting your click-through rates and supercharging your marketing, e-commerce, or affiliate strategies.
Consieder Replug for branding & customization
Beyond just customizing the logo, color scheme, fonts, domain name, and login screen, the platform offers: URL shortening, Bio-link pages, Retargeting pixels, Deep links, Custom CTAs, Link rotator, QR codes, Link analytics and branded reports. With these powerful features, a white-label tool becomes your go-to for not just rebranding, but for making the most out of your brand
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
What are the core benefits of using a white-label tool?
White-label solutions are tried and tested, eliminating the risks of any errors or security concerns while developing new in-house software. Besides that, you get so many other benefits including the following.
1. Faster time-to-market
In business, timing is everything. You can’t afford to wait months or even years for a custom-built solution. White-labeling tools let you hit the ground running. It’s like skipping the line at the theme park – you enjoy the ride while others are still waiting in line to build theirs.
2. Add your custom branding
Just because it’s not custom-built doesn’t mean it can’t feel like it’s yours. White-labeling tools are like blank canvases waiting for your artistic touch. You can customize them to fit your brand and make them feel like they were tailor-made just for you.
3. Save money
Building software from the ground up is like constructing a house – it’s expensive! With a white-label tool, it’s like buying a house that’s already built. Sure, you might need to do some decorating to make it your own, but it’s way cheaper than starting from scratch. Working with a nearshore outsourcing service company can help you tailor these solutions efficiently while keeping development costs manageable.
4. Focus on core business
Utilizing white-label tools allows you to free up your team’s time and resources to focus on your core business activities. Besides that, you’re good at what you do, whether it’s selling widgets or providing services. You don’t need to become a software developer overnight. With white-label tools, you can focus on what you do best while leaving the tech stuff to the tools. For more complex or unique needs, partnering with a custom software development company can offer tailored solutions that align perfectly with your business objectives.
These are just some of the core benefits. In the next section, we can explore some specific examples of how white-label tools can be used in different industries.
Who can benefit from white-label marketing tools?
The beauty of white-label marketing tools lies in their versatility. Here’s a breakdown of who can leverage their power:
Marketing agencies and freelancers
Expand service offerings: Offer a wider range of services to clients without the need for in-house development.
Increased revenue: Generate additional income by bundling white-labeled solutions with your existing services.
Client satisfaction: Deliver more comprehensive marketing solutions, leading to happier clients.
Faster market entry: Launch new marketing initiatives quickly by utilizing pre-built white-labeled solutions.
Scalability: Easily scale your marketing efforts as your business grows.
Targeted promotions: Personalize the customer journey and offer targeted promotions.
Standardization: Consistency across various departments and geographical locations with a centralized white-labeled platform.
Are URL shorteners useful for eCommerce sites?
White-label URL shorteners for eCommerce streamline link sharing by creating custom, branded short links that reflect the eCommerce site’s domain name. These shortened URLs enhance brand recognition, trust, and credibility, improving user engagement and click-through rates.
Additionally, they offer analytics and tracking features to optimize marketing campaigns and monitor link performance, ultimately contributing to increased conversions and sales.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Software-as-a-service (SaaS) companies
Offer additional revenue streams: Expand your product portfolio with white-labeled versions of your core SaaS offering.
Partner with other businesses: Develop strategic partnerships by offering white-labeled solutions to complementary businesses.
Reach new markets: Enter new markets by white-labeling your SaaS product for regional or niche markets.
Web design and development firms
Provide a detailed solution to clients, including website design and development, and much more.This allows web design firms to become one-stop shops for their clients’ digital needs.
Quick rundown: Best white-label tools to try in 2024
Ease of use: The tools should be user-friendly for both you and your clients.
Customer support: Make sure the provider offers reliable support to ensure a smooth user experience.
Overall, white-label marketing can be a game-changer for businesses and agencies looking to expand their services, improve client satisfaction, and gain a competitive edge.
6 Steps to implement in white-label branding
Successfully implementing white-label branding requires careful planning and execution. Here are some essential steps to get started:
Research and identify opportunities: Analyze market trends and consumer preferences to identify potential white-label opportunities, such as playout software for media companies.
Find reliable white-label partners: Select reputable manufacturers or service providers with a proven track record of quality and reliability.
Customize products or services: Work closely with partners to tailor products or services to meet your brand’s specifications and target audience preferences.
Launch your product: Consider a soft launch to gather initial feedback and make necessary adjustments. After the soft launch plan a full-scale launch with promotional events and marketing campaigns to create buzz around the new product.
Monitor performance: Regularly track sales and customer feedback to understand the product’s performance and market acceptance. Be prepared to tweak marketing strategies based on customer feedback and sales data.
While white-labeling offers numerous benefits, it’s essential to consider whether it aligns with your business goals and objectives. Before investing in a white-label solution, ask yourself the following questions:
What are my business’s unique needs and challenges?
What are the potential risks and drawbacks of adopting a white-label solution?
Am I prepared to invest the time and resources required to effectively implement and manage white-label software?
By carefully evaluating these factors, you can determine whether white-label marketing software is the right choice for your business.
FAQs on white-label
What is the difference between private-label and white-label branding?
Private-label branding involves products manufactured exclusively for a specific retailer, while white-label branding allows multiple retailers to sell the same product under their brand names.
Can any business benefit from white-label branding?
While white-label branding can benefit many businesses, it’s essential to assess your specific market, industry, and brand positioning to determine its suitability for your business model.
How can I find trustworthy white-label partners?
Researching and vetting potential white-label partners is crucial. Look for partners with a solid reputation, proven track record, and compatible values and objectives.
Is white-labeling suitable for startups?
Yes, white-label branding can be particularly beneficial for startups looking to enter competitive markets quickly.
What good is all the effort you put into creating engaging content and driving traffic to your website if it doesn’t result in meaningful actions?
Therefore, having a powerful tool at your disposal can help you not only boost your conversion rates but also understand exactly how and why your audience is taking action.
And if you’re not using those advanced conversion tracking tools or not following the smart tips you’re probably missing out on a lot of revenue.
That’s why we are here with a quick guide just for you guys. So you can get your hands on some of the top-notch conversion tracking tools, tips, and much more…
Linkly simplifies link tracking, allowing users to monitor click activity on specific links. Utilize your own domain to generate custom branded short-links and promote your business with every click, making it an ideal tool for conversion tracking and marketing.
Sniply is a powerful marketing tool that allows users to add custom CTAs to any link they share. With Sniply, you can drive traffic back to your own website or landing pages.
Best for detailed link analytics and capture UTM parameters, setting up conversion goals, analyzing user journeys, UTM attributions etc. It gives you 100% data ownership, ensuring full control over your analytics data.
Mixpanel provides powerful conversion tracking tools for businesses, enabling better decision-making and growth monitoring. With Mixpanel, you can track user engagement and compare current trends to past performance, helping you optimize conversions and drive business success.
Kissmetrics provides powerful conversion tracking tools for businesses. With its advanced analytics platform, businesses can track customer behavior across their websites and campaigns, allowing for targeted optimization and increased conversions.
Sprinklr offers advanced conversion tracking featuires to optimize your social media presence. Monitor and enhance performance across platforms for improved engagement and increased conversions.
Conversion tracking is the process of monitoring specific actions users take on your website, app, or elsewhere, signifying that they’ve interacted with your brand in a way that’s valuable to your business.
But conversions go beyond just sales. They bring in a variety of valuable actions, such as:
Purchases (of course!)
Email signups
Phone call initiates
Live chat engagements
Social media engagements
Form submissions (e.g., contact forms, download requests)
App downloads (if you have an app)
And much more…
Importance of conversion tracking
By tracking conversions, you gain valuable insights into how well your marketing campaigns are performing and where you can optimize for better results.
Today, conversion tracking is not just a luxury but a necessity for any business looking to thrive in the competitive online landscape.
According to a study, conversion rate is the 4th most important metric for marketers. These numbers highlight the pivotal role that conversion tracking plays in modern marketing strategies. It’s not just about tracking sales; it’s about understanding customer behavior, optimizing campaigns, and maximizing ROI.
What are the benefits of conversion tracking?
When you start keeping track of your conversions, you open up a world of benefits. Here are some of the best ones:
Improved return on investment (ROI) – By understanding what’s working and what’s not, you can allocate your resources more effectively and maximize your return on investment (ROI).
Making smarter choices with data – Conversion tracking provides you with valuable data that you can use to make data-driven decisions about your marketing strategy. This data can help you identify trends, understand your target audience better, and create more effective marketing campaigns.
Fine-tuning your website and landing pages – Identify areas on your website or landing pages that are hindering conversions.
List out top content – You can use conversion tracking data to see which pieces of content are most effective at driving conversions. This information can be used to create more content that is likely to convert visitors into leads or customers.
Seeing which campaigns do the most – See which campaigns (paid ads, social media posts, email marketing) are driving the most conversions, allowing you to focus your budget and efforts on the most successful ones.
Gain customer insights – Conversion tracking data can reveal valuable insights into your customer behavior, helping you tailor your marketing messages and offerings to better meet their needs.
Smarter budget allocation – With conversion data in hand, you can allocate your marketing budget more effectively. You can invest more in the channels that are driving the most conversions and less in the channels that are not performing well.
Best conversion tracking tools
1. Replug
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Replug is a complete link management platform that allows brands to track a multitude of URL parameters such as clicks, conversions, and unique visitors to make informed decisions on doubling down on profitable streams.
With this conversion rate optimization tool, you can set goals for your campaigns to track and analyze how many conversions you have achieved for certain campaigns. Examine traffic parameters such as device type, browser, country, and IP to create targeted campaigns.
In easier words, Replug’s click analytics help you track where users click on your website or within links you’ve shortened. This provides insights into user behavior, such as which buttons or CTAs (calls to action) are most effective and where users navigate after clicking a link.
Linkly is another link management tool for marketers, as the platform provides shortened and branded links. With features like A/B testing and retargeting, it also helps one to optimize link performance. Besides that Linkly does help in conversion tracking. It provides insights into how many clicks on your links lead to desired actions, such as purchases or sign-ups. Depending on your needs, Linkly’s pricing might not be the most competitive. It’s always best to compare pricing plans of different tools before making a decision.
Pricing starts from $29 / month
3. Sniply
Sniply stands out for its unparalleled ability to track and analyze user behavior, empowering marketers to refine their content curation strategies based on genuine audience engagement.
While monitoring click-through rates on your call-to-action (CTA) provides valuable insights into the effectiveness of your content curation efforts, Sniply goes further.
It’s essential to recognize that while Sniply offers robust analytics features, its primary function remains centered around content marketing and enhancing engagement through strategically placed CTAs.
Pricing plan of Sniply starts from $9 / month
4. Usermaven
An affordable yet advanced alternative to Google Analytics. It automatically captures most user actions on your website or app without any developer dependency.
Some of the key metrics you will see on the web analytics dashboard include total visitors, page views, covered events, bounce rate, scroll depth, time spent on the page, top traffic channels/sources, devices, locations, and top-performing keywords, etc.
Besides that with the multi-touch attribution feature, one can even capture UTM parameters (tags used to track campaign performance) and backfill data even if a user signs up later.
Or segment users based on various criteria like demographics or behavior. This lets you analyze conversion rates for specific user groups. You can also visualize conversion funnels to pinpoint drop-off points where users abandon the conversion process.
Pricing plan starts from $14 / month
5. Mixpanel
Now let’s get back to our traditional analytics tools. Just like Usermaven, this powerful analytics platform allows you to track user behavior across platforms and devices.
Mixpanel excels at creating custom funnels and reports, enabling you to analyze the entire conversion journey and identify bottlenecks. By understanding user behavior, you can identify areas for improvement and optimize your product or website to drive engagement and conversions. Other than that the platform offers clear visualizations and insightful reports, which allows you to make data-driven decisions to achieve your marketing goals.
However, keep in mind that setting up and configuring Mixpanel can require some technical knowledge, especially for complex tracking needs.
Pricing starts from $20 / month
6. Kissmetrics
Another user behavior analytics platform with a focus on customer journey analysis, Kissmetrics helps you understand the “why” behind user actions. By analyzing user behavior patterns, you can identify drop-off points to personalize the experience and improve conversion rates.
However, there are some drawbacks to using kissmetrics as well. Take for example the platform lacks a free tier and has a starting price point that might be steep for small businesses or startups.
Besides that when compared to some competitors, the conversion tracking platform platform might have fewer out-of-the-box integrations with other platforms. This might require additional development work for certain setups.
Pricing starts from $25.99 / month
7. Matomo
Matomo prioritizes privacy and data ownership. Unlike some analytics tools, it keeps your website visitor data on your own server, giving you complete control. You can customize what data is collected and avoid relying on third-party servers.
However, this self-hosted approach requires some technical setup compared to hosted solutions. Additionally, the user interface might feel less intuitive for beginners, and some advanced features require paid plans. Despite these drawbacks, Matomo’s focus on privacy and data security makes it a strong choice for businesses prioritizing user data control.
Pricing starts from 22EUR / month
8. ContentStudio
ContentStudio helps you manage your social media campaigns all in one place. This lets you see how different pieces of content are performing within a campaign, which can help you identify what types of content are most effective at bringing in conversions.
Overall, this all-in-one content marketing platform offers built-in conversion tracking functionalities. For example, you might create a campaign to promote a new product launch. By tracking the performance of different social media posts within that campaign in CS you can see which posts are generating the most interest and conversions.
Pricing starts at $25 /month
9. Sprinklr
Sprinklr is a comprehensive social media management platform used by businesses worldwide. It offers tools for scheduling posts, engaging with audiences, and analyzing performance across various social media channels. Its advanced analytics provide valuable insights into audience behavior and campaign effectiveness, conversion tracking helping brands make data-driven decisions.
Pricing starts at $249 per seat / month
Best conversion tracking tool
Our top pick as the best conversion tracking tool is a high-end analytics tool known as Usermaven.
Brands can gain a deeper understanding of user behavior throughout the conversion funnel by utilizing Usermaven.
Key features of Usermaven
UTM campaign and event tracking
User journey insights
Advanced segmentation
AI assistant
Pixel white-label
Session recording
Actionable insights
Activity heatmaps
Data retention
Funnel analysis
While if you require a tool that can do more than analytics then Replug should be your first choice.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Define clear conversion goals: What actions do you want users to take on your website or app? Be specific and measurable.
Set up conversion tracking correctly: Ensure your tracking code is implemented accurately to capture all conversion data.
Track multiple conversion points: Don’t just focus on sales; track other valuable actions like sign-ups, downloads, or video views.
Segment your data: Analyze your conversion data by different segments (e.g., traffic source, device type) to gain deeper insights.
Regularly review and optimize: Monitor your conversion data and make adjustments to your marketing campaigns and website based on your findings.
As we wrap up, it’s clear that conversion tracking isn’t just a trend—it’s a necessity for businesses aiming to thrive in the digital age. By utilizing the right tools and following smart tips, businesses can gain valuable insights, optimize their marketing efforts, and ultimately drive more revenue.
FAQs about conversion tracking
Why do I need conversion tracking?
Conversion tracking shows how well your marketing efforts drive sales or desired actions (sign-ups, downloads). Optimize campaigns to get more results for your investment.
How do you track customer conversion?
Use website tags, and UTM codes, or track specific actions like purchases or form submissions to see how customers convert.
What is the goal of conversion tracking?
To understand which channels (social media, email) bring in the most valuable customers by tracking conversions.
What is conversion rate tracking?
Conversion rate tracking calculates the percentage of visitors who take a desired action (e.g., buy something).
What is conversion tracking protocol?
Conversion tracking protocols ensure consistent and accurate data collection across different platforms.
How do you keep track of the conversion rate?
Divide the number of conversions by total visitors and multiply by 100% to find your conversion rate.
What is the recommended way to track conversions?
Use conversion tracking tools like Replug for simplified setup, tracking, and analysis of your conversion data.
What is the difference between a micro conversion and a macro conversion?
Micro: Smaller actions like adding items to a cart.
Macro: Bigger goals like completing a purchase or signing up for a service.
Are tracking pixels illegal?
Tracking pixels is not illegal, but respecting user privacy and getting consent for data collection is crucial.
Who uses pixel tracking?
Marketers or product owners use pixel tracking to understand ad performance and website visitor behavior.
What is the difference between tracking pixels and cookies?
Pixel: Tiny image that sends data when loaded, works even with cookie blocking.
Cookie: Small data file stored on the user’s device, privacy concerns exist.
When it comes to high-converting landing pages, attaining a 10% conversion rate is widely regarded as a pivotal metric for success.
To meet this standard, it is imperative to focus on crafting high-converting landing pages that offer mutual value propositions tailored to the needs of both your organization and your target audience.
But, it’s not as simple as just putting something out there. Marketers and brands always need to offer something irresistible. And to make that offer work, they need a landing page that really sells it. We’ll explain what a high-converting landing page is and how you can make one.
What are high-converting landing pages?
Landing pages are designed with a specific goal in mind: to make the maximum number of website visitors take the action you want them to take.
Any landing page that has a higher percentage of converting visitors into paying customers or leads as compared to other landing pages is called a high-converting landing page.
The most common type of landing page is the sign-up landing page. It has one specific conversion goal: to encourage visitors to sign up for a service. The main aim of this page is to minimize the friction involved in the conversion.
So, the high-converting landing page can be in any niche or industry. However, it must fulfill the basic criteria of conversion rate which has to be crazy high.
How can you create a high-converting landing page?
1. Identify your landing page purpose
The first and foremost step is to have a clear vision of what you want to achieve and why you want to take a certain action. In this case, one must make a clear statement about the purpose of creating a landing page.
Is it about getting email newsletter subscribers generating leads for a SAAS tool or selling your ebook? Whatever the goal you have in mind, just be clear on that because it’s going to impact the way you go about creating a high-creating landing page.
Pro tip: Always align your landing page objective with your broader marketing goals and ensure that every element on the page serves that objective directly.
2. Understand your audience:
Know who your target audience is, what they need, what problems they face, and how your product or service can solve those problems.
Understand their demographics, preferences, the problems they encounter, and how your product or service solves these problems.
This knowledge allows you to connect more effectively and personalize your messaging to resonate deeply with your visitors
Pro tip: Create buyer personas to visualize and understand your audience better. Regularly update these personas based on feedback and analytics to keep your understanding fresh and relevant.
3. Craft a compelling headline:
The headline is often the first thing visitors see. Make sure it’s compelling and clearly communicates the benefit of your offer. It should grab attention and encourage visitors to stay on the page.
A great headline sets the stage for the entire user experience on the page and primes them for the message and value proposition that follows.
Pro tip: Use A/B testing for your headlines to see which one performs better in capturing attention and driving engagement, thus optimizing your conversion rates.
4. Provide a clear value proposition:
Explain why your offer is valuable in a concise and convincing manner.
Highlight the benefits, not just the features, of your product or service. Why should the visitor care? What makes your offering better than competitors?
Be explicit about the advantages and ensure they are relevant to your audience’s needs and expectations.
Pro tip: Use bullet points to break down complex information into easy-to-digest pieces that quickly communicate the core benefits of your offering.
5. Optimize design & user experience:
According to Klienboost, landing pages featuring tailor-made graphics increase conversions by 13%.
Therefore, design a clean, attractive layout that guides users towards the conversion action, using strategic color schemes and readable fonts.
Understanding the psychology of web design can further help in choosing colors, visuals, and layouts that influence user emotions and decision-making.
Incorporate relevant, high-quality images or videos to support your message and engage users. Ensure the page looks great and functions well on all devices, especially mobiles.
Pro tip: Keep accessibility in mind by designing for various users, including those with disabilities. This inclusivity can significantly widen your potential audience.
6. Write a compelling copy
Copywriting is an integral part of any type of website, landing page, or sales page. Without a compelling copy, it’s pretty much impossible to grasp the visitors’ attention.
To write a compelling landing page copy, one must use a confident voice, showcase authority, and keep the message crystal clear.
Here are some of the best tips on writing a powerful landing page copy:
The content on your landing page should be engaging and lead the visitor towards a clear action.
Use persuasive writing that speaks directly to the visitor’s needs and desires, emphasizing how your offer provides the solution.
Keep paragraphs short, use powerful calls to action, and highlight key points with bullet lists or bold text.
Adding necessary information about the offer is always good, but don’t go overboard with it. Too much information or in-depth detail often leads to page abandonment. So, watch out for that.
Pro tip: Employ psychological triggers such as urgency (limited time offer), scarcity (limited availability), and reciprocity (providing something of value before asking for something in return) to enhance persuasion.
Call-to-action buttons are like road signs that direct your traffic to the right funnels. Without adding clear, prominent, and well-designed call-to-action buttons, it’s not possible to convert visitors into paying customers or leads.
According to HubSpot, customized calls-to-action outperform standard CTAs by a staggering 202%.
The CTAs must be coherent with the color scheme and layout theme so that they go perfectly with the landing page design. However, make sure that they clearly stand out on the landing page. Using similar colors for CTAs as the website design doesn’t work out. So, take care of that.
8. Build credibility with social proof
Leverage testimonials, case studies, or endorsements to build trust and credibility. Showing that others have benefited from your product or service can significantly increase conversion rates.
Did you know testimonials increased conversions by 34% for Wikijob.
Pro tip: Display badges of trust like security seals, awards, or media mentions near key conversion points to reinforce credibility.
9. Create and test different versions
Once you have created the landing page, don’t just get settled with the single design. Instead, A/B tests multiple landing page designs to see which one works best for you.
You can test out different color schemes, layout designs, fonts, and much more. It’ll give you a clear indication of which landing page design outperforms the rest.
Pro tip: When conducting A/B tests for your landing page designs, focus on testing one element at a time to accurately determine its impact on conversions. This approach allows you to isolate variables and make data-driven decisions, leading to more effective optimizations.
10. Track performance & adjust:
Use analytics to monitor how your landing page performs. Look at metrics such as traffic, bounce rate, conversion rate, and user behavior on the page. These insights can help you make informed decisions about what’s working and what’s not.
Pro tip: Set up conversion tracking in your analytics tool to better understand how visitors interact with your page and where they drop off, allowing for more targeted optimizations.
11. Infuse the branding elements
A landing page is usually an extension of your website, and sometimes, hosted entirely under a different domain name. However, in some cases, marketers host the landing page on the same domain. Just make sure that the landing page must have proper branding regardless of the type of landing page.
Here are some of the branding elements to include:
Decent brand logo
Attractive landing page design
Layout color scheme (in line with the brand)
Suitable font combination
Beautiful icons
Unique images
Pro tip: Consistency is key when it comes to branding on your landing page. Ensure all branding elements are aligned with your overall brand identity. This cohesion enhances brand recognition and builds trust with your audience, increasing the likelihood of conversions.
Pick a suitable toolkit to create high-converting landing pages
One of the essential steps of creating high-converting landing pages is to pick a powerful tool or a combination of powerful tools. So, we have compiled a list of tools that will make your job easy in creating high-converting landing pages.
1. Replug for creating landing pages and more
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Replug is all in one branded link management solution that allows you to create branded short links, personalized webpages in the form of bio links with your own custom domain, call to actions, deep links, SMS links. Other key features of this top-notch URL shortener include:
A/B test performance of multiple URLs.
Route traffic with preset conditions and filters, such as time, day, country, etc., using link rotation.
Retarget audiences using short links.
Option to add UTM parameters to each link for tracking performance of your marketing campaigns.
Get click and conversion data tracking with the help of powerful link analytics.
and more.
2. Usermaven for detailed analytics
Usermaven is a privacy friendly analytics tool. It’s useful for understanding demographic and behavior data about your audience.
The advanced Google Analytics alternative helps track user interactions and conversions.It also helps monitor detailed metrics about your landing page’s performance.
Get advanced segmentation and funnel analysis features that can help you further understand specific behaviors and tailor your strategies.
3. Adobe Creative Cloud for visuals and designs
When it comes to designing, Adobe is a powerful tool for creating high-fidelity designs and prototypes. Create or edit images and videos for your landing page.
4. TrustPulse for social proof
Integrate social proof with customer testimonials and reviews directly on your landing pages.
TrustPulse will directly boost the credibility of your landing pages. Place them strategically near conversion points, using a mix of quotes, case studies, and video testimonials.
Ensure testimonials are verifiable and represent genuine experiences to humanize your brand and encourage conversions.
5. SurveyMonkey for user feedback:
SurveyMonkey is a powerful tool for collecting user feedback, essential for refining landing pages. They offer customizable surveys and forms that can match your brand, making it easier to gather detailed insights from users. With a variety of question types available, you can extract nuanced feedback to guide targeted updates.
Additionally, both platforms support integrations with CRM systems, email marketing services, and analytics tools, enabling automated workflows and enhanced data utilization for continuous landing page optimization.
Other notable tools
Google PageSpeed Insights: Use it to get specific recommendations for each identified issue to speed up your site.
Testsigma: Brings automated testing to your entire workflow, helping teams easily test web, mobile, and APIs at scale with a cloud-based, AI-powered platform.
Grammarly: Additionally, Grammarly offers tone detection to ensure your copy aligns with the emotional appeal of your brand.
Hemingway Editor: This tool’s readability score can help simplify complex information, making it more accessible.
Value Proposition Canvas: This tool can also help to directly align your product features with customer profiles and pain points, ensuring a highly targeted approach.
BrowserStack: This tool also allows for automated testing across various devices, helping streamline the QA process.
High-converting landing page examples
Let’s take a look at some of the fascinating high-converting landing pages that we came across lately:
1. Growth Sprints
On the Growth Sprints landing page, simplicity remains key, and it’s a key strength. The design is sleek and uncluttered, capturing attention without overwhelming visitors.
The headline cuts to the chase, clearly stating Growth Sprints’ mission: “We Help Take SaaS Companies From $10M to $100M ARR.” It’s direct and concise, devoid of unnecessary embellishments.
Following suit, the subheading hones in on the product, offering just enough information to spark curiosity and prompt further exploration.
What truly sets this page apart?
Rather than inundating users with text, they leverage visuals to illustrate customer progress, making the content more accessible and compelling.
By clicking the “learn more” button, visitors are swiftly directed to the founder’s calendar, streamlining the process and enhancing the user experience for all parties involved.
2. Serpple
Landing page success doesn’t always demand elaborate designs. Sometimes, a clean layout with clear messaging and a restrained color scheme can deliver exceptional results.
Providing glimpses of their product’s features and functionality helped them enhance transparency, fostering trust with potential customers.
They considered integrating a few key questions towards the end of the landing page. This proactive approach helps address potential queries and concerns, reducing the need for direct support team involvement.
3. Apple
Apple’s landing pages are renowned for their high-quality design, intelligent utilization of visual components, and effortless user navigation.
The landing page for the iPhone 15 Pro launch effectively captivates the audience with its strategic use of various elements.
Through the incorporation of captivating animations, the standalone page engages users as they scroll, providing a seamless experience.
These animations facilitate smooth transitions, allowing Apple to present comprehensive details about the product in a manner that informs without overwhelming prospective customers.
4. SnapSubscribe
SnapSubscribe is a no-code solution for creating pricing tables for the Lemon Squeezy platform. It lets Lemon Squeezy users create attractive and easy-to-make product pricing tables for customer engagement and conversion.
SnapSubscribe’s landing page seems simple, brief, and to the point, and it appears that it’s working for them quite well.
5. Netflix
Netflix stands out as a prime example of a minimalist landing page, opting for simplicity to showcase its extensive array of TV shows
This straightforward landing page example emphasizes the key benefits without overwhelming potential sign-ups with complexity.
Here’s what you can learn from their landing page strategy.
Netflix keeps things simple with its sign-up form, making it accessible to users of all levels of tech proficiency. By requesting only an email address, they ensure that anyone can take the first step effortlessly, regardless of age or technical know-how.
They address pricing changes in a dropdown FAQ at the page’s bottom, keeping users informed without overwhelming them upfront.
Unlike the lengthy binge-worthy shows on Netflix, Netflix has short form content on their landing pages so that visitors can quickly digest this landing page in just a few seconds.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
10 Key Performance Indicators (KPIs) for landing pages
Key Performance Indicators (KPIs) for high-converting landing pages are essential metrics used to measure the effectiveness and success of your landing page in achieving its objectives. Here are some common KPIs to consider:
1. Conversion rate:
The percentage of visitors who take the desired action on your landing page, such as filling out a form, making a purchase, or signing up for a newsletter.
The percentage of visitors who navigate away from your landing page without taking any action. A high bounce rate may indicate that your landing page is not engaging or relevant to visitors.
3. Average session duration:
The average amount of time visitors spend on your landing page. A longer session duration typically indicates that visitors are engaging with your content.
4. Click-through rate (CTR):
The percentage of visitors who click on a specific element on your landing page, such as a call-to-action button or a link. A higher CTR indicates that your landing page is effectively driving engagement.
5. Cost per conversion (CPC):
The average cost incurred for each conversion on your landing page, particularly relevant for paid advertising campaigns where you want to optimize your cost-effectiveness.
6. Return on investment (ROI):
The overall return generated from your landing page compared to the investment made in creating and promoting it. This metric helps assess the profitability of your landing page efforts.
7. Lead quality:
The quality of leads generated from your landing page, measured by factors such as lead-to-customer conversion rate, lead engagement, and lead demographics.
8. Exit rate:
The percentage of visitors who leave your website after viewing your landing page. Analyzing exit rates can help identify potential friction points or areas for improvement on your landing page.
9. Scroll depth:
The percentage of visitors who scroll down the page to various depths. Understanding how far visitors scroll can provide insights into the effectiveness of your content hierarchy and layout.
10. Form abandonment rate:
The percentage of visitors who start filling out a form on your landing page but abandon it before completion. High form abandonment rates may indicate issues with form length, complexity, or usability.
Make an irresistible offer and create an appealing landing page. A/B tests the design, copy, and CTAs from time to time to see what works best for you. Also, follow the best practices mentioned above for more details.
What are high-converting websites?
High-converting websites are web properties that successfully convert a sizeable number of visitors into subscribers, leads, or paying customers. Every niche or industry has different standards of good and bad conversion rates, but a 3% to 15% conversion is usually considered very good across the board.
What are the key elements of high-converting landing pages?
The landing page key elements include headlines, sub-headings, copy, media content, color scheme, layout and design, offer, opt-in forms, and call-to-actions.
Why do landing pages convert better?
The most common reason why landing pages convert better is that they’re specifically designed to attract, engage, and convert the target audience with a laser-focused content strategy around a single offer. You won’t find multiple offers on the same landing page. This is why landing pages are better than regular website pages or blog posts when it comes to conversion rate.
Follow our in-depth guide on TikTok retargeting using Replug. With easy-to-follow steps and expert insights, we’ll walk you through everything you need to know to reconnect with your audiences and convert more.
Replug is an all-in-one branded link management platform that allows you to manage your link with powerful features such as branded link shortening, link retargeting, deep linking etc., backed up by powerful link analytics.
It also offers an advanced URL shortener that helps you create branded, trackable links to boost engagement and measure performance effectively.
Before we dive into the topic, lets know how TikTok retargeting work, and some key retargeting facts & figures that you must know.
How does TikTok retargeting works?
TikTok retargeting ads work by targeting users who have already interacted with your brand or website. These ads use pixel tracking to identify users who have visited your site or engaged with your content on TikTok.
Once identified, TikTok displays ads specifically tailored to these users, increasing the likelihood of conversion by reminding them of your brand or products. This method maximizes ad relevance and improves overall campaign performance.
Retargeted ads have a CTR 10 times higher than regular display ads
30% of consumers have a positive reaction to retargeted ads, leading to increased brand recall
Retargeting can lead to a 38% increase in revenue for e-commerce businesses
56% of marketers use retargeting to cross-sell to existing customers
Mobile retargeting ads perform 13 times better than desktop retargeting
The global retargeting market is expected to reach USD 4450.88 million by 2028, growing at a CAGR of 15.66%
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Step by step guide to TikTok retargeting
Let’s take a look at the key steps involved in the process:
i. Log in to your Replug account
First things first, sign up for a Replug account. It offers a 14-day free trial. Once signed up, log in to your Replug account to get started with your retargeting campaign.
After the successful login, you’ll land on the Replug dashboard where you’ll see the menu with different options as well as account statistics.
ii. Create a retargeting campaign
Go to the Manage option from the top menu. Click on the Campaigns option from the drop-down menu.
Now you’ll reach the Campaigns page. Click on the New Campaign option to create a new campaign for the retargeting project.
Before you create a new campaign, the next window about choosing the brand will appear. Choosing the brand is inevitable for creating a campaign in Replug.
So, choose the right brand for the campaign or create a new one if you want to. Once you choose the brand, go ahead.
iv. Select retargeting campaign type
This is one of the important steps in the process because this is the part where you tell Replug to make this a retargeting campaign.
First of all, name your campaign, then choose the custom domain if you want to, and finally, select the campaign type. All you need to do is to select the Retargeting Pixel option. Just check the box in front of the retargeting pixel option.
Click on the Next button to proceed.
v. Add retargeting code
In the last step, you will have to select the retargeting platform. To do so, click on the drop-down menu and go through the social media network names.
Go to TikTok ads manager to setup TikTok retargeting
You can choose the already existing TikTok retargeting code you created before, or else you can create a new retargeting pixel from the button below.
If you want to create a different retargeting code, click on the button and choose the social media platform where you’d be retargeting the audience.
If you opt to create a new retargeting pixel, you’ll have to choose the platform, such as Facebook, Quora, or LinkedIn. And, then you would have to give your pixel a unique name, and then finally add the pixel ID from the same social network.
Save the campaign, and you’re all set.
TikTok retargeting best practices and important tips
For effective TikTok retargeting, consider these best practices and tips:
Define goals: Clearly define your retargeting goals, whether it’s driving conversions, increasing engagement, or building brand awareness.
Segment audiences: Segment your audience based on their interactions with your website or app to create tailored retargeting campaigns.
Personalization: Personalize your retargeting ads to resonate with your audience and encourage them to take action.
Frequency capping: Set frequency caps to avoid overwhelming users with too many retargeting ads, which can lead to ad fatigue.
A/B testing: Test different ad creatives, messaging, and targeting strategies to optimize performance and identify what resonates best with your audience.
Optimize landing pages: Ensure your landing pages are optimized for conversions to maximize the effectiveness of your retargeting campaigns.
Monitor & adjust: Regularly monitor the performance of your retargeting campaigns and make adjustments based on data insights to improve results over time.
Yes, TikTok offers retargeting capabilities through pixel tracking, allowing advertisers to target users who have previously interacted with their brand or website.
What type of advertising does TikTok use?
TikTok supports various types of advertising formats, including in-feed ads, branded effects, hashtag challenges, and branded lenses, providing advertisers with diverse options to engage with users creatively.
Why is my TikTok CPM so high?
High TikTok CPM (Cost Per Mille) can be attributed to factors such as high demand for ad inventory, competition among advertisers, audience targeting specificity, and the quality of ad creative and messaging.
How are TikTok ads curated?
TikTok ads are curated based on the advertiser’s targeting preferences and campaign objectives, utilizing data insights and algorithms to deliver relevant and engaging content to users based on their interests and behaviors.
Have you ever wondered what these “http” and “https” mean in the URLs?
You’re about to learn what these are, why they matter in the URLs, and what you need to know about them.
We see QR code links on trucks, buses, billboards, outdoor hoardings, packaging, business cards, t-shirts, and almost everywhere.
While almost all of us come across URLs all the time, the majority don’t know the difference between http and https.
Well, we’ll break down each and everything you need to know about http and https.
Before we discuss the difference between http and https, it’s essential to explain what these terms refer to.
So, let’s understand what http and https are.
What is HTTP?
HTTP is an abbreviation for hypertext transfer protocol. HTTP is a baseline system for the World Wide Web to operate and is responsible for loading website pages using hypertext links.
It’s an application-layer protocol developed to play a key role in transferring information between networked devices. In other words, it’s a sophisticated protocol for transmitting hypermedia content, such as HTML pages.
How it works
HTTP requests are used to access the content on the web. When a web browser sends a request to the server to load the required web page, it uses the HTTP request method to get access to the desired page.
When an HTTP request is made, it sends a bunch of encoded data that carries crucial credentials about the sender and receiver of the request.
A standard HTTP request contains information, such as the URL, HTTP method, HTTP version type, and HTTP request headers.
Usually, two types of HTTP methods are used in the HTTP requests, which are “GET” and “POST”. A “GET” request is used when the information is expected to return, whereas the “POST” request indicates the end-user is submitting the information to the web server, for instance, username and password or contact form.
To have a better understanding of how HTTP works, it’s essential to go through some of the advantages and disadvantages of HTTP.
Here are the advantages of HTTP:
HTTP employs an advanced addressing pattern, ensuring recognizable names are given to the IP addresses for easy identification on the World Wide Web as compared to the traditional numerical IP address system.
It keeps the security intact by downloading each file from an independent connection and closing it afterward, minimizing the interception risk during transmission by transferring only one element of a webpage at a time.
It brings flexibility to the web, for instance, it allows for the addition of extra functionalities by downloading extensions or plugins as needed, enabling the user to take certain actions for a better experience.
It reduces latency by initiating the handshaking process only upon connection establishment, eliminating the need for handshaking after a request.
The HTTP pages are stored in internet caches known as page caches upon initial loading, facilitating quick content loading upon revisiting the page. It provides users with a fast and efficient web browsing experience.
One of the benefits of an HTTP connection is that it lowers CPU and memory usage due to the limited number of simultaneous actions.
Let’s take a look at the limitations of HTTP:
One of the major limitations of HTTP is the lack of encryption. As a result, the HTTP is susceptible to content alteration, making it insecure and prone to data integrity issues. E-commerce stores, web portals, SAAS tools, and social networks can’t afford data theft or loss as they handle user payments and other important data that require a secure environment.
User privacy is crucial to any online business, platform, or SAAS product. Privacy concerns arise in HTTP connections as hackers can intercept requests and access webpage content, including sensitive information like usernames and passwords.
Data accessibility can cause issues in the HTTP environment. HTTP clients often fail to close connections promptly, resulting in server unavailability during these periods.
Entertaining an HTTP request isn’t that simple. A lot of resources are allocated to fulfill a single request. Transmitting web pages via HTTP necessitates creating multiple connections, introducing administrative overhead to the connection.
HTTP’s resource-intensive nature results in increased power consumption, making it unsuitable for IoT devices, especially those equipped with wireless sensor networks. It makes the connection more complex than it should be.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
What is HTTPS?
HTTPS stands for hypertext transfer protocol secure. Since HTTP is the protocol used to send data between a web browser and the website, https is the secured version of HTTP.
The HTTPS version is encrypted which makes it secure for data transfer. Essentially, it provides a layer of security to sensitive information and important data when used, accessed, or shared on the web. The websites that deal with user information, such as banking info, credit/debit cards, username passwords, or other user data must be using the https version for data safety.
Google has been enforcing the use of HTTPS for the past few years, notifying Chrome browser users about unsecured websites. The unsecured websites mean the sites that aren’t using the SSL certificate. An SSL certificate is a security encryption that secures the connection and keeps the user data secured.
How it works
HTTPS utilizes an encryption protocol to secure communication or data transmission called transport layer security (TLS). The purpose of this protocol is to provide extensive security to the communication by using an asymmetric public key infrastructure.
Simply put, HTTPS is an extension of the hypertext transfer protocol (HTTP). However, it’s safer and more secure as compared to HTTP.
Boost ROI with branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose
customizable branded URLs.
Data encryption is a huge plus when it comes to HTTPS. The information being transmitted remains highly secure during its journey across the internet. Undoubtedly, this encryption adds a layer of protection, making it difficult for unauthorized access.
Protection against phishing attacks is an integral safety net in the digital marketing space. HTTPS offers a safeguard against such threats as user data being stored locally on the client system.
SEO is crucial to any company’s online marketing strategy. The implementation of HTTPS not only bolsters security, but also impacts a website’s visibility and ranking on search engines. Since it adds trustworthiness and authenticity to the domain, websites equipped with HTTPS certificates receive preferential treatment in search engine rankings compared to those lacking this encryption protocol. To stay competitive and maintain strong search performance, many marketers now rely on some of the best AI SEO tools to help with audits, monitor ranking factors, and make sure technical essentials like HTTPS are in place
Customers only want to buy from credible sellers. When it comes to online transactions, SSL plays a crucial role in ensuring their safety. As a rule of thumb, e-commerce stores with active SSL certificates are considered safe and secure for conducting financial transactions. Since HTTP reassures visitors that their sensitive information remains protected from potential threats, it has now become a benchmark safety protocol for online businesses.
HTTP does have benefits on the technical website security side. However, it does help a website from the optics standpoint. When website visitors look at the HTTPS or the green padlock sign next to the URL, they usually feel safe and comfortable with putting out their sensitive information there.
Website owners often hesitate to invest in SSL certificates due to their relatively high cost, resulting in many opting not to utilize them. Additionally, SSL certificates require periodic renewal to prevent deactivation.
HTTPS usage often leads to browser caching and server-side caching complications due to the encryption of content and information.
Redirecting URLs from HTTP to HTTPS poses significant challenges for website owners. Failure to redirect can lead to indexing of both versions, resulting in duplicate content issues and diminished search engine rankings.
SSL certification installation hassle is real if you aren’t tech-savvy or a website hosting expert. Most users have to reach out to the web hosting support and ask them to install the SSL certificate on the domain.
HTTPS is considered a little slower to load initially due to data encryption functions. However, a good web hosting server can easily cope with such speed challenges.
HTTP vs. HTTPS: What’s the difference?
HTTP vs. HTTPS is a debate that has been around for a while. However, the dust seems to have settled lately as search engines prefer websites with HTTPS instead of HTTP. Moreover, the Chrome browser notifies users when they try to access a website that doesn’t have an SSL certificate installed (meaning it’s an HTTP-based site).
The primary difference between HTTP and HTTPS lies in how data is encrypted when users access content from an HTTPS-enabled domain. In other words, the data being transmitted is encrypted and more secure compared to HTTP. For an extra layer of privacy, especially on public networks, it’s also worth considering a trusted security tool like a VPN. You can download a VPN to help keep your online activity private.
While having an SSL certificate ensures that that site is more secure as compared to a site without an SSL certificate, now an SSL certificate has become more relevant from an SEO standpoint than ever.
Moreover, HTTPS works as a label of authenticity and credibility as domain registrars keep the information of the domain owner for authentication purposes.
Sure, where HTTPS has some perks, it may have some downsides, such as URL redirection setup, installation technicalities, and others. However, it doesn’t stop domain owners from choosing HTTPS over HTTP.
Most digital marketers, bloggers, and agencies prefer HTTPS as installing an SSL certificate has now become a part of the standard operating procedure when setting up a new website on a domain.
SSL certificates types & validation
There are mostly three types of SSL certificates available on the market, which are:
i. Single domain
A single-domain SSL certificate is a type of SSL certificate issued to a single domain name and is usually used by individuals and small businesses.
ii. Multi-domain
A multi-domain SSL certificate is a type of SSL certificate that covers multiple domain names under the same SSL certificate. It works best for large organizations, agencies, and web entrepreneurs that run multiple online businesses.
iii. Wildcard
A wildcard domain SSL certificate allows domain owners to secure multiple subdomains under the same SSL certificate. However, the subdomains must be under the same base domain.
Are URL shorteners secure for creating short links?
A lot of marketers and brands are keen to use URL shorteners for sharing links on social media and other platforms.
Choose a reputable service that prioritizes security, offers customization options, and provides reliable performance.
Replug is a powerful URL shortening platform that offers secure redirection. This reliable link converter provides HTTPS protocol to encrypt the traffic between the user and the destination URL. Without HTTPS, there’s a risk of data interception or manipulation.
Types of SSL certificate validation levels
Here are three types of SSL certificate validation levels:
i. Domain (DV)
It’s the simplest SSL certificate validation that requires proof of ownership and is usually issued within a few minutes. It’s the most affordable yet easiest way to secure your domain name security.
ii. Organization (OV)
It’s a tad advanced type of SSL certificate with proper validation required before the issuance. The domain registrar may look into the organization and domain ownership details to authenticate the SSL certificate issuance.
iii. Extended (EV)
The extended (EV) SSL certificate validation is the top-tier validation level that requires a strict examination and the applicant goes through an analysis process before getting the extended SSL validation. Most of the top e-commerce businesses get this SSL validation to earn authentication, trustworthiness, and customer satisfaction.
HTTP vs. HTTPS: Which one is better for my website?
In this day and age, one must adopt every possible route that ensures customer safety, brand reputation, and Google’s EEAT.
When it comes to search engines and social media networks, these platforms are designed to use different algorithms that help them sense user behavior and adapt accordingly.
That’s how SEO-optimized content has a better chance of ranking than unoptimized content or the most entertaining video clip goes viral and the boring video doesn’t take off on social.
HTTPS has become a big deal lately, especially when Google started prioritizing sites that have SSL certificates installed on their domains. Moreover, now Chrome browser (which is owned by Google) alerts users when they’re trying to open a website without an SSL certificate.
Since HTTPS has better data encryption and security protocols, it’s understood that HTTPS is better than HTTP. No wonder HTTPS is trusted by users, social media platforms, and search engines. So, it’s safe to say that HTTPS is better for any website than HTTP.
You’re sending hundreds of emails on a daily basis, getting good open rates, still the conversion rate is less than your expectations. What could be the problem?
The problem is that you don’t know
Which email campaigns are doing the most for your brand?
How do different audience segments respond to your emails?
What is the bounce rate of your email campaigns?
Which emails are getting the highest click-through rate?
Which specific ad or link on a webpage is driving traffic?
Which marketing campaigns are working and which ones aren’t?
But don’t worry, we’ve got your back. The solution?
Add email UTM parameters to your links. They help you keep track of who’s clicking, where they’re coming from, and what’s working best.
If you don’t know “What’s a UTM parameter?” They are special codes you can add to the end of URLs to track visitors.
So, if you’re serious about fine-tuning your email game and getting better results, it’s time to get along with UTMs.
What is a UTM in email?
In simple terms, a UTM parameter in email is a unique tag added to the links within your email marketing campaigns. These tags are added to the end of URLs, providing valuable information to brands about the source, medium, campaign, and more.
Why do i need to use UTM parameters in email campaigns?
The use of email UTM parameters in email campaigns is really important if you want to get in-depth insights. Any email marketing platform will allow you to add UTM parameters since it is simply a change to the URL of each link you are adding in the email content. Take for example, if you add such parameters to your email links, you can accurately track metrics such as
Open rates
Total impressions
Click-through rates
Conversion rates
And overall engagement
And much more…
What are the benefits of UTM tracking?
UTM tracking offers several key benefits for email marketers as well as digital marketers.
Identify top-performing content
Let’s say you include a blog post link within your email campaign. UTM parameters can tell you which blog posts generate the most website traffic from your email blasts. This helps you understand what content resonates with your audience and prioritize future content creation efforts.
A/B testing optimization
UTM parameters are instrumental in A/B testing different elements of your email campaigns. You can create multiple email versions with different subject lines, calls to action, or content and use UTM tags to track which version performs better. This allows for data-driven decisions to improve your email marketing strategy.
Measure long-term impact
Know that email UTM tracking allows you to measure the long-term impact of your marketing campaigns. By analyzing UTM data over time, you can see how campaigns influence website traffic and conversions even after the initial email is sent. This helps you understand the full customer lifecycle and optimize campaigns for long-term success.
Measure ROI (Return on investment)
UTM parameters help you track the effectiveness of paid advertising campaigns. You can see which keywords or ad variations drive the most valuable traffic, allowing you to optimize your ad spend for maximum return.
Cross-channel measurement
Email UTM tracking is valuable for campaigns spanning multiple channels. You can track how users interact with your brand across different platforms, like clicking a social media ad and then subscribing to your email list.
Types of UTM parameters for email campaigns
There are so many email UTM parameters you can use to track your email campaigns, but some of them are particularly common:
utm_source
It showcases the exact source within the marketing channel. So, for an email campaign, you might use “newsletter” or a specific campaign name like “welcome-series.”
utm_medium
This one identifies the marketing channel that brought the visitor to your site. In the case of emails, this would always be “email.”
utm_campaign
This is where you can get specific about the exact campaign you’re running. You could use a name for a particular promotion “summer-sale” or a more general term for an ongoing campaign “customer-retention”.
utm_content
Used to differentiate between different versions of the same email, such as A/B testing variations.
utm_term
This parameter is typically used for tracking keywords in paid search campaigns but can also be repurposed for email campaigns to track specific elements like links or calls to action.
How do I set UTM parameters?
One can set up UTM parameters by using any free UTM builder tool. Replug is an all-in-one tool that offers a user-friendly interface where you can easily input your URL and customize the UTM parameters according to your campaign goals.
Fill in the details for the UTM parameters you want to use for a specific link:
Campaign name: Assign a unique name for this particular marketing campaign.
Medium: Specify the marketing channel (always “email” for emails in this case).
Source: Add in the exact source within the channel (e.g., “newsletter,” “welcome-series”).
Content (Optional): Use this to differentiate clicks between different versions of the same link within your email (e.g., button text or a unique identifier).
Term (Optional): Less common for emails, but useful for tracking paid search ads within emails.
Campaign ID: It could be a unique identifier or code associated with the campaign.
Once you’ve entered the desired information, click “Create” to generate your link with the UTM parameters embedded.
Replug – A complete link management solution
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
If you want more than just email UTM parameters, you can test out the Replug free trial to check out the complete range of advanced features including retargeting pixels, bio-links, link rotator, A/B testing, link analytics, QR codes, link shortening, and much more…
Here’s how you customize your UTM links with Replug.
After signing up to your Replug account go to the Dashboard.
In the “Create Quick Replug Link” section, Select your campaign
Afterward, add the link to which you want to customize.
In the same block, you’ll see an option labeled “+Add UTM” next to the URL field. Click on it.
A pop-up window will appear, allowing you to either choose a pre-saved UTM parameter set or create a new one.
If creating new UTM parameters, provide the necessary information such as source, medium, campaign, term, and content. Click “Apply” once completed.
Click the “Create” button, and Replug will automatically generate a shortened URL with the added UTM parameters.
Next, if you want to customize the UTM URL, you can do so by clicking the edit icon.
After any edits, simply copy the URL with the UTM parameters and click the “Update” button to save your changes.
And you’re done.
Also, check out our free link shortener to easily shorten and track your links with just a few clicks!
UTM tracking with Usermaven
Usermaven is a fantastic alternative to Google Analytics, providing detailed analytics for your website and app. It relies on UTM parameters to track important data like where your visitors are coming from, which pages they’re entering and exiting, and even their location down to the city level.
Sign up today and get a hold of the top
Channels / Sources
Mediums
Campaigns
Terms
Contents
In the top pages section, monitor both the entry and exit pages to understand your audience’s behavior effectively. Besides that, explore your customer base’s geographical distribution through detailed maps, countries, and city breakdowns. You can also see what devices and browsers most of your audience prefers.
Identify high-performing keywords effortlessly with Usermaven’s keyword tracking feature, displaying total clicks and impressions. Utilize this data to optimize email campaigns and content strategies for maximum traffic.
In easier words, by analyzing such parameters, you can make the most of Usermaven’s features to improve your campaigns and get better results.
Conclusion
Email UTM parameters are super useful for email marketers. They help you track how well your emails are doing, so you can make them even better.
But! Are you using UTMs in your email campaigns?
If you’re not using UTMs yet, it’s a great idea to start now. They’ll help you understand what’s working and what’s not, so you can get awesome results from your campaigns.
Frequently asked questions
What is the difference between UTM and GTM?
UTM tags are codes added to URLs for traffic source tracking, while GTM is a platform to manage various tracking codes on your website.
Is it illegal to track emails?
Tracking emails isn’t illegal, but regulations like GDPR limit data collection methods.
Which method is used to track emails?
UTM tracking is one of the most common ways to track email clicks and conversions.
What is email trace?
An email trace shows the path an email takes from sender to recipient, helping diagnose delivery issues.
It’s no surprise that brands and influencers are eager to find new ways to get eyeballs, grasp attention, and talk to people regardless of the platform.
There are a ton of channels of communication these days, such as social media, newsletters, online ads, TV commercials, billboards, and more.
Social media is a powerful avenue to build awareness, spread the word, and market a product. Statistics report that Facebook has above 3 billion monthly active users, while YouTube has over 2.4 billion, monthly active users – no wonder brands and agencies are trying to dominate social media.
One of the aspects of reaching out to prospects and connecting with the relevant audience is to use the retargeting technique through social media platforms.
Let’s dive deep into what retargeting is and how one can use social media platforms to do retargeting.
What is social media retargeting and its importance in the digital world?
Retargeting is a marketing strategy to remarket a product to the same audience that has previously shown some interest in it.
Have you ever had a chance to see the display ads about the website you visited the other day? It happens to all of us and some of us wonder how this happens – well, now you have the answer.
Social media retargeting is just the same retargeting concept applied to social media networks. Advertisers try to meet, engage, and convert the same visitors who visited them before using social media retargeting campaigns.
Here are the three reasons why it’s important in the digital world:
i. Global reach: Since these social media platforms allow marketers and brands to reach a global audience, social media retargeting has essentially become an important digital marketing tool to remarket a product or service worldwide.
ii. Effective targeting: One of the reasons why social media retargeting is crucial to any digital marketing campaign is that it’s quite effective when it comes to targeting the prospective audience. The ad campaigns without clear targeting are hit-and-miss.
iii. Faster results: Retargeting is essentially remarketing to the audience that has shown some interest in the product before. So, it’s a type of advertising campaign that usually brings quicker outcomes as compared to normal advertising campaigns.
It’s safe to say that social media retargeting is inevitable in today’s digital marketing realm where billions of users log in to multiple social media platforms daily to chit chat, get updates, and connect with loved ones.
How social media retargeting works?
Since everyone uses at least one major social media platform like Facebook, YouTube, or Instagram, it gets easier for brands to reconnect with prospective clients through social media retargeting.
Here’s how social media retargeting works:
Social media networks provide a piece of code called “pixel” that goes into your website or landing page code that collects data about the user’s behaviors, actions, and performance. Usually, the social media platform guides users on how to insert the pixel code and where to insert it in the website code.
It’s a very effective code for social media platforms to track user actions on the website and helps advertisers retarget those same users on the social media network.
However, it doesn’t collect any sensitive information or user data, such as credit card numbers or passwords. The only purpose of adding a pixel of a social media network is to help the advertiser/brand retarget the audience through a social media retargeting ad campaign.
Best tool for retargeting on social media platforms
Retargeting on social media with Replug
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Replug is an excellent link optimization platform that offers several link management services, such as URL shortening, deep links, bio links, retargeting, A/B testing, and QR codes.
When it comes to retargeting on social media, Replug can come in handy. It helps users retarget their audiences across different social media networks, such as Facebook, Twitter, LinkedIn, Pinterest, TikTok, Quora, and Google. Besides, it also has a custom option for using a customized pixel.
Social media retargeting benefits with Replug
Social media retargeting offers several benefits for businesses looking to maximize their marketing efforts. While, Replug enhances the benefits of social media retargeting by providing robust tools and features to reach target audiences, drive conversions, and maximize marketing effectiveness.
1. Increased conversion rates:
Replug’s retargeting capabilities enable businesses to reconnect with users who have engaged with their shared links. By targeting these already interested users, businesses can boost conversion rates effectively.
2. Enhanced brand recall:
Reinforces brand awareness and recognition among potential customers with retargeting. This increases the likelihood of users remembering the brand when they are ready to make a purchase decision.
3. Personalized advertising:
Empower businesses to deliver personalized ads to users based on their previous link interactions. This personalized approach enhances engagement and conversion rates by catering to users’ specific interests and behaviors.
4. Cost-effective marketing:
Replug’s retargeting options optimize advertising spending by targeting users who are more likely to convert. This results in higher ROI and more efficient allocation of marketing budgets.
5. Reduced cart abandonment:
Many users abandon their carts before completing a purchase. Running retargeting campaigns with Replug can remind these users about the products they showed interest in, encouraging them to return to complete their purchase.
6. Cross-selling and up-selling opportunities:
Running retargeting campaigns can also be used to promote related or complementary products to users based on their previous purchases or browsing history. This presents opportunities to increase the average order value and maximize revenue.
7. Improved customer engagement:
By delivering relevant and timely ads, businesses can keep their brand top-of-mind and engage users throughout their customer journey. This ongoing interaction fosters stronger relationships with customers and encourages repeat purchases.
8. Measurable results:
Replug provides comprehensive analytics and tracking capabilities, allowing businesses to monitor the performance of their retargeting campaigns in real-time. This data-driven approach enables businesses to optimize their campaigns for better results.
Top 3 social media retargeting strategies
It’s always best to know the top priorities when it comes to the application of a marketing tactic. Here are the three social media retargeting strategies every marketer should know:
1. Target a specific audience
Creating an ad campaign tailored toward a specific audience is always better than shooting in the dark. One of the essential retargeting strategies a marketer can apply is to handpick a segment of the audience and serve them specific ads with a goal in mind.
Since retargeting does ensure that the ad shows to the specific audience, the offer must also be inclined toward the desire of the target audience.
For instance, if you’re retargeting the audience that has clicked on your accounting software page, you can create a limited-time discount offer on the very software for the specific audience to make a purchase. Now you can create a landing page for the offer and retarget the same audience to showcase the offer.
2. Retarget on multiple social media platforms
One of the easy wins when it comes to social media retargeting is that one should remarket across different social media platforms. If you’re using multiple social media platforms to share your content, interact with your followers, and build a community, then you must retarget the audience on all those platforms.
If you settle for just one social media platform like Facebook even when you have a decent number of followers on LinkedIn and Instagram, then you’d probably be missing out on a lot of sales and marketing opportunities.
3. Track campaign performance
Tracking is crucial to understanding user behavior, audience demographics, ad creative quality, and audience buying power. A reliable tracking system would enable advertisers to improve their campaigns going forward.
There can be different types of campaign tracking, such as URL tracking, heatmaps, conversion, etc – so, it’s up to the brand/advertiser that is launching the retargeting campaign.
For instance, if you’re tracking URL clickability, then you can use Replug to set up a branded short URL retargeting campaign using the method mentioned earlier in this article. The analytics section will keep you updated with all the statistics on the URLs in your retargeting campaign.
Remember that there is a whole heap of other retargeting strategies that can be implemented when running a social media retargeting campaign. However, the above-mentioned ones are the most fundamental yet meaningful.
Social media retargeting examples
Let’s take a look at a couple of social media retargeting examples that we came across:
1. OrangeHost is retargeting visitors on Instagram
OrangeHost is one of the most affordable web hosting services on the market. This hosting company uses a retargeting marketing strategy.
When a visitor lands on their website to go through the web hosting plans, the chances are that this person is going to see this Instagram ad at some point.
It’s a retargeting Instagram ad of OrangeHost – trying to convert their website visitors into paying customers.
Interesting, right?
2. Envato Elements is remarketing the audience on YouTube
Envato Elements is a creative marketplace that provides designers and creators with stock videos, photos, elements, icons, and much more.
They also send out email newsletters to the members and affiliates. After opening one of their recent email newsletters, we now see their ads on YouTube.
It seems like there is a retargeting campaigns is in place.
Social media retargeting: Success stories
Here are the few social media retargeting success stories worth mentioning:
1. Vedia works with Criteo to increase sales
Vedia has successfully implemented a social media retargeting strategy by utilizing Criteo’s programmatic technology to expand its customer base on Facebook, resulting in a 15% increase in overall sales across various campaigns.
By leveraging Criteo’s extensive network of publishing partners and integrating with Facebook, Vedia gained insights into buyers’ entire journey, spanning from discovery to purchase.
It’s been learned that it not only widened Vedia’s reach along the purchase path but also reduced campaign cost per order (CPO) by nearly 20% and cost of sale (COS) by 7%.
2. Madewell customizes ads to convert the audience
Madewell is one of those advertisers that effectively utilizes Facebook retargeting to reconnect with website visitors and entice them to make purchases.
By tailoring remarketing ad campaigns on social media platforms and in-lining them with user’s behavior on their site, this company enhances the shopping experience for users, presenting them with a curated selection of items.
This retargeting advertising strategy moves the needle for Madewell, encouraging customers to make a purchase.
3. Expedia uses FOMO to push prospects to take action
Expedia is a top-tier travel and booking platform that operates in multiple countries and territories.
It’s been learned that they target the Facebook audience searching for destinations, flights, and smart hotel experience.
They smartly create Facebook ad campaigns around “last minute deals” and choose CTA phrases like “Book Now” to attract the audience that might be traveling soon.
Not only do they get a chance to meet the right audience for their product, but they also use the urgency factor to convert the prospects into customers.
There are hundreds of examples of brands that are successfully implementing social media retargeting campaigns on different social media platforms.
Let’s conclude: Ready to retarget visitors who click on your short links?
Social media marketing continues to evolve. The social media ad platforms are changing for the better. New social media monetization opportunities are popping up. More and more people are embracing social media. No wonder it’s an interesting time to be alive.
Since marketing is a crucial element of social media, brands, organizations, and agencies are trying to scratch the surface of social media platforms to create their dominance against competition.
Social media retargeting is a widely used engagement strategy by brands, influencers, and marketers. The purpose of discussing retargeting is to enlighten you with this opportunity to remarket your offer to prospects on social media.
Replug is used by thousands of users worldwide for URL shortening, so they must understand how valuable the clicks on their shortened URLs are.
Social media retargeting using the power of Replug allows users to re-engage the audience that clicked on your short URLs and present them with an offer they can’t refuse.
Moreover, the link analytics section gives you insights into your short URL performance. It’s safe to say that measuring clicks, unique clicks, total conversions, and conversion rates has never been this easy.
While it seems like Replug is just a free URL shortener, it does offer several features, such as bio links, deep links, and A/B testing – it’s a complete URL tracking package for marketers, businesses, influencers, and entrepreneurs. Try it for free!
FAQs about social media retargeting
Let’s answer some of the burning questions about social media retargeting:
What is the difference between targeting and retargeting?
The difference between targeting and retargeting is that when you’re targeting an audience, you’re trying to reach a new audience that hasn’t heard about you before. Whereas when you retarget, you’re trying to connect with the audience that has visited your website or landing page before.
Is retargeting an SEO technique?
Retargeting isn’t an SEO technique. Instead, it’s more of an online advertising technique used by advertisers and marketers to reach the audience that has shown some interest in the product or service before. So, the retargeting campaign ensures remarketing your product or service to the same audience and brings them on board with the conversion.
What is the first step of retargeting?
The first step of retargeting is to identify the target audience, meaning figuring out who your audience is and where they exist. Once identified, you can create a retargeting strategy to reach out to them and offer them something they might be interested in.
What are retargeted ads?
Retargeting ads are a type of ad campaign intended for the audience that has visited your website or landing page before but never took any action.
How to do retargeting ads on Instagram?
Retargeting ads on Instagram can be run through your Facebook ads account. All you need is to set up your Facebook Pixel on your website or landing page and then create a retargeting ad campaign through Facebook and choose the Instagram platform for targeting the audience.
Did you know that over 68% of shopping carts get abandoned online?
Don’t worry eCommerce retargeting can significantly improve those odds.
In this blog, we’re going to reveal some insider secrets that can help businesses of all sizes double their monthly sales.
What is retargeting?
Retargeting is a marketing strategy used by brands to reconnect with individuals who have previously interacted with their website, social media profiles, or other digital content. It involves displaying targeted advertisements to these individuals across various online platforms, to re-engage them and encourage them to take a specific action, such as making a purchase or signing up for a newsletter.
Here’s how retargeting typically works:
Key retargeting features
Description
Tracking
Whenever someone engages with your website, clicks on an advertisement, or uses your application, a small piece of code (such as a pixel) tracks their actions. This code doesn’t disclose any personal information but helps distinguish individual users.
Targeting
Using the collected tracking data, you can create specific groups of users based on their interactions with your brand.
Ad display
With these targeted user groups identified, you can display tailored ads across the social media platforms they frequent. These ads serve as reminders of your brand, offer enticing incentives, or highlight relevant products and services.
Cart abandonment: Target users who left items in their cart without purchasing.
Product page: Show ads for viewed products to encourage purchase.
Cross-sell/upsell: Promote related products after a purchase.
Discounts/promotions: Offer special deals to entice users to buy.
Reactivation: Re-engage users who haven’t visited or purchased recently.
Dynamic: Display personalized ads based on past interactions.
Email: Send targeted emails to remind users of their abandoned carts or showcase product recommendations.
What are the differences between retargeting and remarketing?
While retargeting and remarketing are often used interchangeably, there are subtle differences between the two.
Feature
Retargeting
Remarketing
Definition
Retargeting primarily focuses on reaching users who have visited a specific website or interacted with a brand in some way, and to reconnect with past visitors or customers.
Remarketing, on the other hand, encompasses strategies primarily through personalized email campaigns
Purpose
To re-engage users who have shown interest in the brand or its products but have yet to complete a desired action, such as making a purchase.
To reconnect with users who have previously interacted with the brand and encourage them to take a specific action, such as completing a purchase or signing up for a newsletter.
Target audience
Users who have visited a specific website, viewed products, or interacted with digital content.
Users who have previously engaged with a brand’s website, social media profiles, or other digital channels.
Tracking method
Typically, it uses cookies or pixels to track user behavior and activities on a website.
Often relies on email addresses or contact information provided by users during previous interactions with the brand.
Conversion rate
Generally higher conversion rates as it targets users who have already shown interest in the brand or its products.
Conversion rates can vary depending on the remarketing campaign’s effectiveness and the messaging’s relevance to the target audience.
Ad-display
Utilizes targeted ads displayed across various online platforms, such as social media, search engines, and websites.
Primarily involves personalized email campaigns, although ads may also be displayed on websites, search engines, and social media platforms.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Top 9 eCommerce retargeting strategies to follow
1. Segment your audience
The first step is to identify key segments and customize your eCommerce retargeting campaigns to cater to the specific needs and interests of each segment.
For example, you might create separate ad campaigns targeting users who abandoned their carts versus users who browsed specific product categories but didn’t make a purchase.
2. Catchy ad copy
Eye-catching visuals are a must in eCommerce retargeting, but stunning images alone can’t seal the deal. Without a compelling message, your ads risk getting lost in the scroll.
Here’s where powerful copywriting takes center stage. Great copy grabs attention, ignites emotions, and motivates action. By incorporating these elements, your retargeting efforts won’t just reconnect with past visitors, they’ll turn them into authentic buyers.
3. Inject FOMO to boost last-minute sales
When done right, retargeting ads can lead to great conversion rates. But there’s always room for improvement. You can boost your conversion rates by adding a sense of urgency, like creating FOMO (fear of missing out).
This can be done with countdown timers, last-minute deals, or limited-time offers. When your audience sees that a popular product is available for a limited time, it triggers their impulse to buy. You can also customize your ads with countdown timers to make them feel more urgent.
4. Cross-sell new and existing products
This usually depends on the type of products you sell. However, there’s a good chance that some of your products will complement one another.
You can utilize both customer and sales data to come up with a list that targets particular purchases. Then, you’ll show your audience ads that might be a product that complements their purchase. Your ad should make the value of the purchase clear to their mind. Show them how these purchases will complement one another.
Offering relevant cross-sell suggestions demonstrates that you understand your customers’ needs and preferences. This personalized approach enhances the shopping experience, fostering customer satisfaction and loyalty.
5. Retarget based on the sensitivity of pricing
One of the main reasons people abandon their shopping carts is the high shipping costs and finding a better deal elsewhere via a competitor.
For instance, millennials are quite careful about spending on non-essentials and spending less than the generations before them. Now that you know you’re dealing with price-sensitive customers, you can win them over by targeting them based on less.
You can target those people who have left at a specific point in the checkout process. For instance, right before they pick out shipping options. You can then offer them free shipping or give them discounts to entice them to come back and make a purchase.
6. Adjust your retargeting ads’ frequency
Most people are quite receptive to eCommerce retargeting ads, just as long as you don’t overdo it. If some ads are frequently popping up, this can hurt the relationship between the brand and the customer. Up to the point where the customer ends up frustrated with these ads because you’re someone intruding into their lives, in an almost creepy way.
7. Keep your content updated
Repeatedly using the same ad copies in your eCommerce retargeting campaign can quickly diminish its effectiveness. When your customers encounter these ads everywhere, they eventually tune them out, similar to how we overlook billboards or road signs.
This phenomenon, known as advertising blindness or banner blindness, reduces the impact of your messaging. To maintain engagement and combat this, it’s essential to keep your approach fresh by regularly updating your ads to capture your audience’s attention effectively.
8. A/B testing for optimization
Another way to increase eCommerce sales is by exploring diverse ad creatives, copies, and strategies using A/B testing. Experiment with variations to pinpoint what connects most effectively with your audience. If needed, develop new retargeted ads tailored to your user base. Test various elements such as headlines, images, and calls to action to fine-tune your retargeting strategy and enhance overall performance.
9. Monitor and analyze results
Regularly monitor the performance of your retargeting campaigns and analyze metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to identify areas for improvement and optimization.
What is the best tool for retargeting?
The choice of the best tool for retargeting can vary depending on factors such as the specific needs of your business, budget constraints, and the platforms you wish to target.
However, one of the best retargeting platforms is Replug. It’s affordable and easy to use, and it goes beyond basic retargeting, offering functionalities like link cloaking, traffic routing, cross-platform conversion tracking, and much more.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Replug allows you to create specific campaigns designed for retargeting. Within this campaign, you can define which retargeting pixels you want to use.
This top-notch link optimization platform integrates with so many popular social platforms, that you can simply add the relevant pixel to your links.
Once you’ve set up your retargeting campaign with pixels, you can create branded shortened links as usual with this short URL shortener. When someone clicks on your Replug link, the retargeting pixel fires in the background, adding that user to your retargeting audience.
Why eCommerce businesses should prioritize retargeting?
Ever lost a potential customer who browsed your website but left without buying anything? eCommerce retargeting can bring them back!
1. Cross-device retargeting
Shoppers often research across multiple devices – phones, laptops, tablets. Cross-device retargeting ensures your ads follow them easily, keeping your brand top-of-mind no matter which device they use.
2. Email remarketing
Email remarketing is a powerful strategy for eCommerce businesses to tackle one of their most common challenges: cart abandonment. By implementing follow-up pixels in their email campaigns, businesses can effectively reduce cart abandonment rates and increase conversions.
Highlight the abandoned products, offer targeted discounts to incentivize completion, and provide a clear path back to checkout for a seamless recovery experience.
3. Social media retargeting
Retargeting pixels placed on your website to track visitors and then display targeted ads on their social media feeds. These ads can feature products they browsed, similar items, or special promotions, increasing the chances of re-engagement and conversion.
Besides that here are some of the major benefits of retargeting:
Increased conversion rates: Retargeted ads have higher conversion rates compared to regular display ads since they target users with demonstrated interest.
Brand awareness: By maintaining a presence in front of potential customers, retargeting helps reinforce brand awareness and credibility.
Customization: eCommerce retargeting campaigns can be tailored based on users’ browsing behavior, ensuring relevant and timely messaging.
Cost-effectiveness: Retargeting ads increase brand search by1046%. This helps you maximize the impact of the advertising budget by focusing on a warm audience.
Best examples of eCommerce retargeting
Here are some of the best examples:
1. Amazon
This Twitter retargeting ad example shows how brands can use Twitter’s native ad format to display relevant products or services in front of their targeted audience. The product being advertised here is for sale on Amazon, which means that those who visit this page can purchase it directly from Amazon without having to go through any other steps in between.
2. Udemy
The next in line is Udemy, If a user browses through Udemy’s course catalog but doesn’t enroll in any courses, Udemy may use browser retargeting to display targeted ads across other websites visited by the user.
These ads may showcase popular courses or highlight topics the user previously showed interest in, enticing them to return to Udemy and enroll in a course.
FAQs on eCommerce retargeting
How can businesses measure the success of their eCommerce retargeting efforts?
Businesses can measure the success of their eCommerce retargeting campaigns by tracking metrics such as click-through rates, conversion rates, return on ad spend (ROAS), and overall revenue generated from retargeted users.
What is the best tool for social media retargeting?
The choice of the best retargeting tool depends on factors such as business needs, budget, and targeted platforms. However, Replug is one of the top retargeting platforms in 2024, offering affordable pricing and advanced functionalities like link cloaking, traffic routing, and cross-platform conversion tracking.
What are some effective eCommerce retargeting strategies?
Some effective strategies include segmenting your audience, creating catchy ad copy, injecting FOMO (fear of missing out) to boost sales, cross-selling complementary products, retargeting based on pricing sensitivity, adjusting ad frequency, and much more…
Ow.ly, a link-shortening tool from the popular platform Hootsuite, has won over many users, but it’s not without its downsides. One big issue is that it’s tied exclusively to Hootsuite. So, if you’re not using Hootsuite for your social media or other tasks, Ow.ly won’t work for you.
That’s why it’s worth exploring ow.ly alternatives that offer more advanced link management features to meet the needs of today’s marketers and businesses.
One top alternative is Replug.
While Ow.ly covers the basics, Replug goes above and beyond with features like detailed analytics, customizable call-to-actions, white-label solutions, bio-links, retargeting pixels, and more.
Let’s take the next step and introduce you to Replug, where you can discover a whole new level of link management capabilities.
Replug.io
Replug.io is a comprehensive link management platform offering advanced features like detailed analytics, customizable call-to-actions, and white-label solutions, empowering marketers to optimize their campaigns effectively.
Ow.ly
Ow.ly is a link-shortening tool developed by Hootsuite, a popular social media management platform. It allows users to condense URLs into shorter, more manageable links, primarily for sharing on social media platforms. However, Ow.ly is exclusively tied to Hootsuite and lacks advanced features and flexibility compared to standalone link management alternatives.
Replug vs Ow.ly
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
In this comparison, we’ll explore the key differences between Replug and Ow.ly to help you make an informed decision. While both platforms offer link-shortening capabilities, they differ in terms of features, integrations, and flexibility.
Link management capabilities
Let’s start with some of the most important link management feature comparisons to see what works best for your brand.
1. Advanced link shortening
First, we have link shortening. With Replug, users can enjoy advanced link-shortening features that not only condense URLs but also provide detailed analytics and customization options for each shortened link.
Whereas, Ow.ly offers standard link-shortening capabilities without the advanced analytics and customization features found in Replug.
If you’re looking to go beyond basic URL trimming, Replug’s advanced features make it the smarter way to shorten link while tracking and customizing every click.
2. Bio-links
Next, we have bio-links where Replug enables users to create bio-links, which serve as a centralized hub for multiple links, making it easier to share content across various platforms from a single location.
Ow.ly lacks the functionality to create bio-links, limiting users to sharing individual shortened links.
3. QR codes
Ow.ly does not offer QR code generation as part of its feature set. But in the case of Replug, users can generate QR codes for shortened links with Replug, making it convenient to share links offline or in print materials.
4. Deep links
Same as the QR codes, deep linking capabilities are not available within Ow.ly. Whereas with Replug marketers can create deep links, which enables direct access to specific sections or content within mobile apps, and enhance user experience and engagement.
5. Custom CTAs (call-to-actions)
When it comes to Replug, brands can use the free CTA generator to create custom call-to-actions associated with their shortened links, allowing for greater control over user interaction and conversion optimization.
Whereas, Hootsuite does offer AI content creation capabilities but still both the platforms lack advanced customization options for call-to-actions.
6. Retargeting pixels
Lastly, we have one of the most amazing features which is retargeting links. Here Ow.ly does not support retargeting pixel integration. However, users can integrate retargeting pixels with Replug’s shortened links, enabling targeted advertising campaigns and audience remarketing efforts.
White-label solution
Neither Ow.ly nor Hootsuite offers white-label boards. However, unlike these platforms, Replug provides an extensive range of branding options, including white-label boards. This feature allows you to create your personalized link management tool, allowing you to…
Replace Replug’s domain with your own for shortened links.
Customize the overall user interface to match your brand aesthetic.
Add your brand name, logo, favicon, title, meta image, description, and domain.
Design reports and emails sent to users with your branding.
Promote your brand with advanced characteristics such as retargeting links, catchy call-to-actions, traffic routing, and more.
Overall white-label service can help you scale up and meet the demands of launching new services without incurring additional costs.
Detailed link analytics comparison
Ow.ly
Being a more well-known service, Ow.ly likely offers a range of features, but in-depth link analytics might not be the main focus. Research-specific analytics offered by the platform include:
Total clicks on the link
Where the clicks came from (e.g., Facebook, Twitter, email)
Overall, keep in mind that Hootsuite is more focused on social media analytics. However, if you’re using Hootsuite, you can add tracking parameters to your Ow.ly links so that you can track them in an analytics tool like Usermaven.
Besides that the platform also allows you to filter your analytics to analyze data for specific brands you’re promoting. Or track the performance of individual marketing campaigns.
So my friends as you can see Replug is the clear winner.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Integrations offered
Replug
Replug offers direct integrations with various social platforms, email marketing tools, social media management tools, and much more.
Whether it’s connecting with popular social media channels like Facebook, Twitter, or LinkedIn, or integrating with leading email marketing tools such as Mailchimp or Constant Contact, Replug allows users to optimize their outreach efforts and drive engagement effectively.
Additionally, Replug’s integrations with social media management tools like ContentStudio, and Social Bee streamline the process of content scheduling, creation, and publishing, as well as social media analytics tracking and much more..
With its comprehensive range of integrations, Replug excels as a solution for link management and marketing optimization.
Ow.ly
Ow.ly, being an integral part of the Hootsuite platform doesn’t have standalone integration capabilities. Instead, to integrate with other tools, users need to connect to Hootsuite itself.
“Handy Link Management Tool with URL shortener and more”
Says Alan N.
“Very convenient platform to create Branded Links with Marketing & Reporting”
Says Karen S.
Pricing comparison
Now, let’s talk about pricing. When choosing a link management tool, go for the one that meets your needs best. Here’s a quick pricing table for you:
Replug
Ow.ly
Basic = $19 /month
Professional plan = $99 per month
Professional = $49 /month
Team plan = $249 per month
Agency = $79 /month
Custom enterprise plan
Compare Replug’s features, functionality, and pricing against Ow.ly, and you’ll quickly see why it’s the clear winner.
With flexible pricing plans to suit every budget and requirement, Replug ensures that you get the most bang for your buck without compromising on quality or performance.
Conclusion
Considering the limitations of Ow.ly tied exclusively to Hootsuite, this article clearly explains why Replug is the best Ow.ly alternative. Enjoy advanced link management features, affordable pricing, top-notch customer support, and much more…
Faqs
What are social media management tools, and how do they differ from link management tools?
Social media management tools are platforms that help businesses schedule, publish, monitor, and analyze their social media content across various platforms like Facebook, Twitter, Instagram, and LinkedIn. While link management tools focus specifically on managing URLs and tracking link performance.
What are some key features to look for in link analytics tools?
When selecting a link analytics tool, consider features such as total clicks, click-through rate (CTR), demographics, referring sources, UTM parameters for campaign tracking, time series data, and customizable reports.
What’s the difference between Replug and Ow.ly?
Both Replug and Ow.ly offer link management solutions. Replug focuses on detailed link analytics and integrations with analytics tools, while Ow.ly emphasizes social media scheduling and team collaboration features.
Why is link management important?
Effective link management helps you:
– Improve SEO (Search Engine Optimization) ranking – Track the performance of your marketing campaigns – Analyze user behavior and content engagement – Maintain brand consistency – Shorten long URLs for better aesthetics and sharing
![How to create high-converting landing pages [Pro tips & examples included]](https://internal-blog.replug.io/wp-content/uploads/2024/04/High-Converting-landing-pages.png)
