If you own an eCommerce business, you need to make sure people can find you online. And eCommerce SEO is the key strategy that can help your online store gain visibility and attract more customers.
But what exactly is eCommerce SEO, and how can it benefit your business? Let’s break it down.
What is eCommerce Search Engine Optimization (SEO)?
eCommerce SEO, or eCommerce search engine optimization, is all about optimizing your online store to rank higher in search engine results pages (SERPs). Unlike traditional SEO, eCommerce SEO focuses on product pages, category pages, and other elements specific to online stores. The aim is simple: attract more organic traffic, enhance the user experience, and boost sales and revenue.
11 benefits of eCommerce SEO
1. Enhanced branding
One of the biggest perks of eCommerce SEO is enhanced branding. When your store consistently pops up at the top of search results, your brand gains more visibility and recognition. This repeated exposure builds familiarity and trust with potential customers, which is essential for long-term success.
2. More traffic & sale
With effective eCommerce SEO, you can significantly increase your website’s organic traffic. Higher visibility in search results means more visitors to your site. And with the right SEO strategies, these visitors are more likely to become paying customers, leading to more sales and revenue.
3. Increased conversion rate
Optimizing your eCommerce site for search engines also means optimizing it for users. SEO best practices involve optimizing URLs, improving site speed, making your site mobile-friendly, and enhancing overall usability. A better user experience leads to higher conversion rates, as customers find it easier to navigate your site and make purchases.
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4. Improved credibility
Websites that rank higher in search engine results are often seen as more credible and trustworthy. By implementing effective eCommerce SEO strategies, you can boost your site’s credibility, making potential customers more likely to choose your products over your competitors.
5. Better search rankings
One of the most obvious benefits of eCommerce SEO is better search rankings. Appearing on the first page of search results for relevant keywords increases your chances of being found by potential customers. Higher rankings not only drive more traffic but also enhance your brand’s authority in your niche.
Fact: Research shows that the first organic result in Google search gets 28.5% of clicks, while the second result gets only 15%.
6. Increased customer engagement
Engaging content is a key part of eCommerce SEO. By creating high-quality, informative content, you can keep visitors on your site longer, reducing bounce rates and increasing content engagement. Implementing an effective content marketing strategy can lead to higher conversion rates and more loyal customers, as it helps deliver the right messages to your audience at the right time.
7. Improved user experience
SEO best practices often align with user experience improvements. For example, optimizing site speed, ensuring mobile compatibility, and creating easy-to-navigate site structures all contribute to a better user experience.
By using strategies like internal links, you can enhance navigation, making it easier for users to find relevant content. Satisfied users are more likely to return and recommend your site to others.Satisfied users are more likely to return and recommend your site to others.
Fact: 57% of users say they won’t recommend a business with a poorly designed mobile site.
8. Reduced customer acquisition cost
eCommerce SEO is a cost-effective marketing strategy. While paid advertising requires ongoing investment, the benefits of eCommerce SEO can be long-lasting. Once your site ranks well, you can maintain a steady flow of organic traffic without the continuous costs associated with paid ads.
9. Improved PPC efficiency
Combining SEO with PPC (Pay-Per-Click) advertising can boost your overall digital marketing strategy. High organic rankings can improve your Quality Score in PPC campaigns, leading to lower costs per click and more effective ad spending.
10. Gain competitive advantage
eCommerce SEO gives you a competitive edge over businesses that neglect it. By ranking higher in search results, you can attract more customers and establish your brand as a leader in your industry.
Fact: 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
11. Measurable results
One of the great things about eCommerce SEO is that you can measure the results accurately. Tools like Usermaven and Search Console provide detailed insights into your site’s performance, allowing you to track click traffic, conversions, and other key metrics. This data helps you refine your SEO strategies for even better results.
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5 benefits of using Replug for eCommerce SEO?
1. Boost brand visibility:
Replug allows you to create branded links that include your company’s name or a specific keyword. Branded links are more recognizable and trustworthy, which can increase click-through rates and improve user experience.
2. Slug optimization:
Customize the slugs (the part of the URL after the domain) of your shortened links to include relevant keywords. This can reinforce the relevance of the linked page to search engines and potentially benefit your SEO efforts
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3. Higher conversion rates with link retargeting:
Replug enables you to retarget users who click on your generated short URL. You can create retargeting campaigns on platforms like Facebook, Google, and LinkedIn to re-engage these users with relevant ads, increasing the chances of conversions.
4. Make data-driven decisions
Replug’s link tracking & analytics provides details on performance of your links, including click-through rates, geographic data, device information, and referral sources. This data helps you understand your audience’s behavior and optimize your marketing strategies.
Use the insights from Replug’s analytics to make informed decisions about your SEO and marketing efforts. Identify what’s working and what needs improvement to continually refine your strategy.
5. UTM parameter tracking
Replug allows you to add UTM parameters to your shortened links, enabling you to track the performance of specific campaigns. Tracking the effectiveness of different campaigns helps you allocate your marketing budget more effectively and focus on strategies that deliver the best results.
Try Replug’s free UTM builder & measure the success of your marketing campaigns!
Best eCommerce SEO practices
1. Keyword research and optimization
Effective keyword research is the foundation of eCommerce SEO. Use tools like Google Keyword Planner and SEMrush to find relevant keywords with high search volume and low competition. Incorporate these keywords naturally into your product titles, descriptions, meta tags, and content.
2. Optimize your product pages:
Ensure each product page is optimized for its target keywords. Pay attention to adopt best practices for URLs, title tags, meta descriptions, product descriptions, and images.
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customizable branded URLs.
Creating valuable and informative content is crucial for engaging visitors and improving search rankings. Write detailed product descriptions, publish blog posts related to your products, and create how-to guides and tutorials. Quality content not only attracts visitors but also encourages them to spend more time on your site.
Ensure your website is technically sound by optimizing site speed, ensuring mobile-friendliness, and fixing any broken links or errors. Use tools like Google Search Console to monitor your site’s health and performance. A technically optimized site provides a better user experience and improves search engine rankings.
Fact: A one-second delay in page load time can reduce conversions by 7%.
5. On-page SEO
On-page SEO involves optimizing individual pages to rank higher and earn more relevant traffic. This includes optimizing title tags, meta descriptions, headers, and URLs. Make sure each page on your site is unique and targets specific keywords relevant to the content on that page.
6. Link building
Building high-quality backlinks from reputable websites is essential for improving your site’s authority and search rankings. Quality backlinks serve as critical endorsements that demonstrate your website’s credibility to search engines.To get the best results, many businesses turn to professional link building services, which help secure placements on relevant and authoritative websites. Reach out to industry influencers, guest post on relevant blogs, and create shareable content that others will want to link to. Quality backlinks signal to search engines that your site is trustworthy and valuable.
7. Local SEO
For eCommerce businesses with physical locations or those targeting specific regions, local SEO is crucial. Optimize your site for local search by including location-specific keywords, creating Google My Business listings, and getting reviews from local customers. Local SEO helps attract customers in your area and enhances your overall search visibility.
Fact:46% of all Google searches are seeking local information.
8. Conduct regular site audits:
Use tools like Google Search Console and Ahrefs to conduct a thorough audit of your website. Identify areas that need improvement and prioritize them based on their potential impact. Monitor your site’s performance and track your rankings. Continuously adjust your strategies based on data and feedback.
Wrapping up the benefits of eCommerce SEO
The benefits of eCommerce SEO are vast and impactful. From increased visibility and traffic to improved user experience and reduced customer acquisition costs, eCommerce SEO can significantly enhance your online store’s success. By implementing best practices and consistently optimizing your site, you can achieve higher search rankings, attract more customers, and enjoy measurable results that contribute to your business’s long-term growth. Start leveraging the power of eCommerce SEO today and watch your online presence thrive.
FAQs on the benefits of eCommerce SEO
How is eCommerce SEO Different from Normal SEO?
eCommerce SEO focuses specifically on optimizing online stores, including product pages, category pages, and transactional keywords. It involves unique strategies tailored to Best eCommerce platforms for seo, such as optimizing product descriptions and images, which are not typically the focus in normal SEO.
Why is SEO Important for eCommerce?
SEO is essential for eCommerce because it increases organic visibility, drives targeted traffic, and improves user experience. Higher search rankings lead to more visitors and potential customers, which can significantly boost sales and revenue.
How Long Does It Take to See Results from eCommerce SEO?
SEO is a long-term strategy, and it can take several months to see significant results. The timeframe can vary based on factors like competition, keyword difficulty, and the effectiveness of your SEO efforts. Consistency and patience are key to achieving lasting results. A well-planned SEO strategy for eCommerce can streamline these efforts, ensuring you focus on impactful optimizations that align with your business goals.
Is SEO Worth It for Small eCommerce Businesses?
Yes, SEO is worth it for small eCommerce businesses. It provides a cost-effective way to compete with larger companies and attract organic traffic without relying solely on paid advertising. With the right strategies, small businesses can achieve high rankings and significant growth. Partnering with top-featured SEO agencies can further enhance your efforts and deliver better results.
What are the Benefits of Local SEO?
Local SEO helps eCommerce businesses attract customers in specific geographic areas. This is particularly beneficial for businesses with physical locations or those targeting local markets. Local SEO can increase foot traffic, improve brand visibility in local searches, and enhance customer trust.
Which eCommerce Platform is Best for SEO?
Platforms like Shopify, WooCommerce, and Magento are considered SEO-friendly due to their customizable features and built-in SEO tools. The best platform for you depends on your specific needs, technical expertise, and budget. Each platform offers unique advantages that can support your eCommerce SEO efforts.
Lead generation is the heartbeat that keeps companies alive and thriving. It is a fundamental aspect of marketing that helps businesses identify potential customers and nurture them towards making a purchase. The ultimate goal of lead generation is to create a pipeline of prospects who can be guided through the sales funnel, eventually becoming loyal customers.
This guide will explain what lead generation is, how it works, and explore the best tools available for generating leads.
What is lead generation?
Lead generation is a marketing strategy that many businesses, influencers, and experts use for attracting and converting potential customers into leads by capturing their contact information, typically through offers of valuable content or incentives.
How does lead generation work?
Lead generation serves as the cornerstone of effective marketing strategies, driving businesses to attract and convert potential customers into valuable leads. Here’s a detailed breakdown of the lead generation process:
Attracting traffic: Businesses leverage a myriad of digital channels including websites, social media platforms, email marketing, and targeted advertising campaigns to drive qualified traffic to their online platforms.
Offering value: To entice visitors to take action, businesses offer compelling incentives such as free trials, exclusive eBooks, informative webinars, or enticing discounts.
Capture information: Interested visitors willingly provide their contact information by filling out a form, granting access to the valuable offer or resource.
Lead nurturing: Once captured, leads undergo a nurturing process through personalized marketing efforts like targeted email campaigns, relevant content, and strategic follow-up communications. Many businesses choose to hire a virtual assistant to streamline these tasks efficiently.
Conversion: Through effective nurturing, leads progress through the sales funnel, ultimately resulting in conversions where they make a purchase, sign up for a service, or engage in another desired action.
Measurement & optimization: Throughout the entire process, businesses meticulously track and measure key performance metrics to evaluate the effectiveness of their lead generation initiatives. By leveraging data-driven insights, businesses continuously refine and optimize their strategies to achieve superior results over time.
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Types of lead generation
Different types of lead generation tactics are implemented by the experts. However, lead generation has two main categories, such as inbound lead generation and outbound lead generation. These main categories encapsulate multiple lead-generation strategies that we know or use today. Let’s find out:
1. Outbound lead generation
Outbound marketing refers to the engagement where brands directly reach out to prospective customers through various means. Here are multiple outbound lead generation strategies to check out:
Email marketing:
In email marketing, subscribers give marketers or brands permission to reach out to them via email. It allows brands or marketers to communicate with the subscribers to update on the latest developments or offer new products. If you’re leveraging email marketing as part of your lead generation strategy, ensuring that your emails land in the inbox and not in spam is crucial. Using a free mail tester by Maileroo can help you optimize your email deliverability by identifying potential issues before sending out campaigns
Direct mail:
Direct mailing is yet another way to communicate with the prospects, for instance, sending pamphlets, flyers, and posters to the prospects is an example of direct mailing.
Advertising:
Advertising is a marketing form that has been around for years. Retargeting ads is a cost effective way to remind visitors to revisit your site and complete the purchase.
Cold calling:
Cold calling is an outbound marketing strategy in which brands reach out to customers over the phone. Virtual call centers use this technique to sell products or services.
Did you know?
Only 18% of marketers perceive outbound lead generation to yield valuable leads, highlighting the importance of adopting innovative and strategic approaches to lead generation (source: Bloggingwizard) .
Inbound marketing refers to the engagement where prospective customers find out about the brand through search, content, or social media. Let’s take a look at some of the popular inbound lead generation tactics:
SEO:
Search engine optimization is the basic inbound lead generation strategy that entrepreneurs, brands, and marketers use to bring in the relevant audience to their websites.
Blogging:
Blogging doesn’t only help in SEO, but it also assists brands and marketers in engaging social media users. It’s one of the most powerful ways to generate leads on the market.
Social media:
Social media has turned out to be a useful source of traffic, attention, and conversion. It can also generate inbound leads once the social media content starts to get traction.
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How to generate market qualified leads?
Generating market qualified leads (MQLs) is crucial for driving sales and business growth. Here’s a comprehensive guide on how to effectively generate MQLs:
1. Define your target audience
Ideal customer profile (ICP): Start by defining your ICP based on demographics, firmographics, behavior, and pain points. Understanding who your ideal customer is helps tailor your marketing efforts to attract the right leads.
Buyer personas: Develop detailed buyer personas to represent different segments of your target audience. These personas should include information on their job roles, challenges, goals, and decision-making processes.
2. Content marketing
Educational content: Create valuable and relevant content that addresses the needs and pain points of your target audience. This can include blog posts, eBooks, whitepapers, infographics, and case studies.
SEO optimization: Ensure your content is optimized for search engines to increase organic traffic. Use relevant keywords, meta descriptions, and high-quality backlinks to improve your search engine rankings. Partnering with a trusted SEO Reseller can also help you efficiently scale your digital marketing efforts and deliver exceptional results for your clients.
Content distribution: Promote your content through various channels such as social media, email newsletters, and industry forums to reach a wider audience.
3. SEO and SEM
Search engine optimization (SEO): Optimize your website and content for search engines to attract organic traffic. Focus on on-page SEO (keywords, meta tags, headers) and off-page SEO (backlinks, social signals).
Search engine marketing (SEM): Use paid search advertising (PPC) to target specific keywords related to your business. Retargeting ads can help you reach potential leads who are actively searching for your products or services.
4. Social media marketing
Platform selection: Identify which social media platforms your target audience uses the most and focus your efforts there. LinkedIn is particularly effective for B2B lead generation, especially when you know how to use LinkedIn Sales Navigator to generate leads effectively. Facebook and Instagram work well for B2C.
Engagement: Actively engage with your audience by sharing valuable content, responding to comments, and participating in relevant groups and discussions.
Paid advertising: Use social media ads to target specific demographics and interests. Platforms like LinkedIn, Facebook, and Twitter offer robust targeting options to reach your ideal audience.
5. Email marketing campaigns
Segmentation: Segment your email list based on criteria such as industry, job role, and engagement level to deliver personalized and relevant content.
Lead nurturing: Develop automated email sequences to nurture leads through the sales funnel. Provide educational content, case studies, and product information through email automation to move leads closer to a purchase decision.
A/B testing: Experiment with different URLs, subject lines, content formats, and calls to action (CTAs) to optimize your email campaigns for better performance.
6. Lead magnets
Offers and incentives: Provide valuable offers such as free trials, demos, webinars, and downloadable resources in exchange for contact information. These lead magnets should address a specific pain point or need of your target audience.
Landing pages: Create dedicated landing pages for your lead magnets with clear and compelling CTAs. Ensure the landing page is optimized for conversions with a simple form and persuasive copy.
Exit-intent popups: Use exit-intent popups to capture visitors’ attention just before they leave your site, offering them a compelling reason to stay or subscribe.
7. Lead scoring
Criteria definition: Establish criteria for scoring leads based on their behavior and engagement with your content. This can include website visits, content downloads, email opens, and social media interactions.
Automation tools: Use marketing automation tools to track and score leads in real-time. Platforms like ContentStudio, Marketo, and Salesforce can help automate the lead scoring process.
Qualification thresholds: Define thresholds for when a lead becomes market qualified. This helps your sales team prioritize leads that are most likely to convert. As a Flow State Sales expert says, “a proper sales training program can help your team to understand marketplaces and effective sales methodologies to generate leads”.
8. Analytics and refinement
Performance tracking: Use analytics tools to monitor the performance of your lead generation efforts. Track metrics such as website traffic, conversion rates, lead quality, and ROI.
Continuous improvement: Regularly analyze your data to identify areas for improvement. A/B test different strategies and make data-driven decisions to optimize your lead generation process.
Feedback loop: Create a feedback loop between marketing and sales teams to ensure continuous alignment and improvement. Sales teams can provide insights on lead quality and help refine the lead generation process. To support these efforts, using the best AI meeting note taker can ensure that important discussions and action points from internal strategy meetings are automatically captured and shared across departments, improving follow-through and collaboration
9. Leverage social proof
Testimonials and reviews: Display customer testimonials and reviews prominently on your website and social media profiles.
Case studies: Share detailed case studies showcasing your product or service’s success in solving customer problems.
10. Utilize interactive content
Quizzes and surveys: Create engaging quizzes or surveys related to your industry. Require an email address to receive the results.
Interactive tools: Offer tools like calculators or assessments that provide personalized results in exchange for contact information.
11. Offer exclusive content
Gated content: Provide high-value content such as ebooks, whitepapers, or research reports behind a sign-up form.
Webinars and live events: Host live webinars or virtual events on relevant topics and require registration to attend.
12. Referral programs
Incentivize referrals: Create a referral program that rewards existing customers for referring new leads.
Partnerships: Form strategic partnerships with complementary businesses to cross-promote and share leads.
13. Retargeting ads
Ad campaigns: Use retargeting ads to re-engage visitors who have previously interacted with your website but didn’t convert.
Lookalike audiences: Create lookalike audiences based on your existing leads to target similar potential customers.
14. Leverage video content
Explainer videos: Create short explainer videos that highlight the benefits of your product or service.
Live streaming: Use platforms like Facebook Live, Instagram Live, or YouTube Live to engage with your audience in real-time and capture leads.
5 best lead generation tools
Let’s take a look at some of the best lead-generation tools on the market:
1. Replug
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Replug.io is an excellent link management tool that offers several URL management and tracking services for brands, agencies, influencers, and bloggers. It’s an all-in-one URL management software that helps users shorten the URLs with its efficient link shortener and provides the necessary tools to manage and track them.
Top features of Replug
Lead generation: Replug lets users create lead generation widgets to target the audience that clicks on the short URLs. It’s a customizable call-to-action widget that pops up when users click on the short links once activated for the campaign.
Bio links: It allows Replug to create a personalized web page for all links, such as website, blog, social media, etc. The bio link goes into the social media profile link section and helps users showcase multiple links via the Replug bio link option.
Link rotation: Link rotation is a feature that Replug users can activate if they want to generate leads based on parameters, such as time, date, region, or web browser.
A/B testing: The A/B testing feature allows Replug users to compare two different-looking links that go to the same destination URL and see which link performs better than the other.
Personalized CTAs: Users can create personalized CTAs for user engagement. The CTA types available in Replug are forms, buttons, and links.
Branded URL: Replug has a custom domains feature that lets you create short, branded URLs. It can significantly improve your lead generation campaign.
While labeling: The white labeling feature allows users to set up a custom domain, theme, and logo instead of Replug branding.
Price: Replug pricing starts at $19 per month
Free trial: Yes (14-day free trial)
2. Usermaven:
When it comes to lead generation, Usermaven has accurate and comprehensive data on your website visitors and their behaviors. Usermaven is a cutting-edge analytics tool that empowers marketers and product professionals with the insights they need to maximize their lead-generation efforts.
Key features of Usermaven:
Effortless lead tracking: Usermaven’s accurate tracking captures all sources automatically, including organic traffic, inorganic traffic, and UTM sources, ensuring you never miss a potential lead. No more relying on developers or complex setup processes.
Powerful event tracking: Easily track and analyze critical user events, such as form submissions, button clicks, and scroll depth, to gain a comprehensive understanding of your lead generation funnel’s performance.
AI-powered insights: Leverage the power of Maven AI, Usermaven’s built-in data assistant, to uncover hidden patterns and opportunities for optimizing your lead generation funnel.
Comprehensive visitor journey: Understand your prospects’ behavior with detailed user journeys, funnels, and attribution data, allowing you to identify bottlenecks and optimize conversion paths.
Segmentation made easy: Usermaven’s intuitive segmentation tools enable you to slice and dice your audience data, helping you target specific segments with tailored messaging and offers.
Privacy-friendly analytics: Usermaven prioritizes user privacy, making it a trustworthy choice for responsible lead-generation practices.
Price:
Usermaven offers flexible pricing plans to cater to businesses of all sizes:
Pro plan ($14 per month)
Premium plan ($24/month)
Enterprise plan (Custom pricing)
3. LeadFeeder
Leadfeeder is a powerful lead generation tool loaded with a bunch of useful tips to generate, manage, and monitor leads and take your digital marketing campaign to the next level. Its seamless integration with other marketing tools makes it a great choice for lead generation.
Key features of LeadFeeder:
Visitor identification: It’s easier with Leadfeeder to identify anonymous website visitors coming from top companies
Prospect segmentation: Leadfeeder assists users in prospects’ segmentation. It helps brands in segmentation using behavioral and demographic filters to find leads with the highest potential
Seamless integration: It flawlessly integrates with several CRM and marketing tools, such as Zoho, Pipedrive, zapier, HubSpot, salesforce, and others
Automatic lead scoring: One of the key features of Leadfeeder is that it intelligently attributes visitors with a lead score and helps users prioritize the top visitors
Powerful customer insights: It also offers in-depth tracking and analysis that lets marketers and brands track the performance of the lead generation campaign.
Price: The paid plan costs €99 per month
Free trial: It offers a free plan (with no limits)
4. ZenRows
When it comes to lead generation, ZenRows transforms hours of manual prospecting into a fast, reliable, and automated data pipeline that feeds fresh, high-intent contacts directly into your CRM. It streamlines capturing accurate lead data from public web sources—all without getting blocked.
Key features of ZenRows:
Automated, scalable lead acquisition: ZenRows builds customizable scraping workflows—from company names and locations to growth indicators—so you can generate high-quality leads at scale and enrich existing prospects with precision.
Anti‑bot robustness: Its Universal Scraper API handles proxy rotation, headless browsing, CAPTCHA bypassing, and anti-bot defenses—so scraping remains uninterrupted even on heavily protected sites.
Real-time discovery capabilities: Stay ahead with continuous tracking of new listings, reviews, domain registrations, job postings, and social signals for on-the-fly lead detection.
CRM-ready output & integrations: Seamlessly push enriched leads into CRMs and automation tools in real time, with no-code glue via Zapier, Clay, Make.com, etc.
Developer-friendly flexibility: Whether you’re using SDKs in Python or Node.js or no-code integrations like workflows, ZenRows adapts to your technical stack.
High success rates & efficiency: Users report an industry-leading success rate (over 99.9%), ensuring more reliable lead capture without friction.
Price: ZenRows offers a starting plan of $69/month, with a free trial available.
5. Reply.io
Reply is an excellent lead generation tool with an AI-powered sales engagement platform that transforms and scales the prospect outreach campaign. It’s an effective channel to acquire new customers and grow revenue faster than ever.
Key features of Reply:
Outreach data sourcing: Discover the most relevant leads through a powerful AI-based outreach toolkit
Automated multichannel sequence: Create an automated, multichannel communication sequence that increases the chance of engagement and conversion
Social media integration: It seamlessly connects with social media platforms and makes lead generation even better through the power of social media marketing
Email and sequences templates: Unleash the effectiveness of existing email and sequence templates available to the users
AI-based sales assistant: It has an AI-based assistant that automates your emails and responses and increases the chances of getting attention from the receiver.
Price: The paid plans start at $49 per month
Free trial: It offers a free plan (with limited features)
6. Meet Alfred
Meet Alfred is a fantastic lead-generation tool for marketers, brands, and agencies. It allows users to create and send completely automated messages on LinkedIn, Twitter, and email. It’s a tool that takes your lead generation to the next level
Key features of Meet Alfred:
Multichannel connectivity: It’s an efficient tool that helps brands and marketers send out messages with ease. Instead, it allows marketers to send out automated messages across different platforms, such as Twitter, LinkedIn, and email
Personalized messaging: It doesn’t only automate messaging across different platforms, but it also enables marketers and brands to send out personalized messages to the leads. It massively improves the effectiveness of the message
Improve efficiency: Automation makes it easier to send messages, follow up on the leads, and increase overall efficiency. This is why such features make all the difference
Impressive integration: It integrates with over 3,000 apps and platforms, which is mind-boggling.
Price: It starts at $39 per month
Free Trial: The free trial is available
7. LeadIQ
LeadIQ is a smart B2B lead generation tool that tracks accurate prospect data, creates personalized email messages, and tracks campaign performance effectively. It’s astonishingly good at connecting with the right audience, making it easier to engage and convert.
Key features of LeadIQ:
Huge verified contacts database: It lets you find verified contacts with its smart database technology and helps connect with prospects faster than ever
AI-powered email writing: Use the power of AI to write effective, high-quality emails to your prospects and existing clients
Personalized messaging: Make the email messages more authentic and trustworthy by adding personalization to them
Robust integration: Integrate with the industry’s leading marketing tools and softwares and take the luxury of this tool to the next level
Price: The paid plans start at $39 per month
Free Trial: LeadIQ has a free plan
FAQs about lead generation
What are the 3 approaches of lead generation?
The three best approaches to lead generation are content marketing, search engine optimization, and social media marketing.
What is the most common lead generation?
The most common lead generation technique is driving visitors to a landing page through SEO and converting them into paying customers or subscribers (lead).
Which activities will not help with lead generation?
Several activities will not help any lead generation campaign, such as social media marketing with no planning, a vague content marketing strategy, targeting the wrong audience through ads, and trying to sell to everyone.
What is the lead generation lifecycle?
It looks like this: Awareness > Findability > Reputation > Conversion > Advocacy
What comes after leads?
Once the lead is generated, it’s usually nurtured in the funnel until it’s ready to make a purchase decision. Nurturing involves educating this segment and preparing them to take their game to the next stage.
What are the 4 steps of the lead generation process?
The four steps of the lead generation process are: aware, convert, close, and delight.
A/B testing is a popular digital marketing strategy used by conversion specialists when trying to improve website conversion. This test involves a side-by-side test of two or more options to find which one performs better than the rest.
Let’s understand A/B testing, its types, benefits, and examples to ensure every beginner who hasn’t tried A/B testing can get off to a good start.
What is A/B testing?
The A/B testing is a comparison of two or more cases only to find out which works better than the other one. The purpose of an A/B testing campaign is to uncover the better-performing option out of all.
It’s a powerful analysis strategy used in online advertising, email marketing, social media publishing, website conversion, and several other areas.
The goal of an A/B testing campaign is to see which option outperforms the other one.
For instance, a brand does side-by-side testing of two Facebook ad units under the same ad set. It can see which ad unit performs better than the other one by comparing the ad results.
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Types of A/B tests
Three types of A/B testing are widely popular in the digital marketing space:
1. Split testing
Split testing is a type of A/B testing in which a user creates a new version of an existing landing page, logo, or banner ad and compares it to the original to determine which one achieves better performance metrics. It works best when the user wants to overhaul the entire design of a landing page without altering the current version.
2. Multivariate testing
Multivariate testing is yet another useful A/B testing type that allows marketers to examine multiple variables simultaneously to identify the most effective combination of elements on a page. Unlike A/B testing, which focuses on testing one version against another, MVT involves creating numerous variant pages where different elements, such as headlines, images, buttons, and text) are altered. This A/B testing type is more complex and data-intensive as compared to the previous one.
3. Multi-page testing
Multi-page testing plays around with specific elements, such as the call-to-action button, and analyzes their impact across several pages within a user journey. It comes in handy when users want to understand how modifications to a consistent element affect user interactions and conversions throughout the entire funnel.
Role of A/B testing in marketing
Let’s understand the role of A/B testing in marketing and find out what difference it can make along the way:
A major role of A/B testing is to provide undeniable evidence based on the data to make marketing or branding decisions. The process enhances user experience and optimizes marketing strategies. For instance, businesses can test different headlines, images, call-to-action buttons, or overall layouts to see which elements resonate most with their audience.
58% of companies use A/B testing for optimizing their conversion, whereas 35% of companies plan to use A/B testing for conversion optimization. Furthermore, 60% of the brands believe A/B testing is crucial to conversion optimization.
One of the important roles of A/B testing in digital marketing is risk mitigation. Before implementing broad changes across an entire user base, companies can test on a smaller scale to ensure the modifications will have the desired positive impact. This approach minimizes potential negative effects on user engagement and conversion rates.
A/B testing also fosters continuous improvement on the website or application. By regularly conducting such tests and performance testing, businesses can keep up with evolving user preferences and market trends, thereby maintaining a competitive edge. This iterative process helps in fine-tuning engagement strategies on the website or app to incrementally boost performance over time.
It’s crucial for personalizing user experiences. By analyzing which versions work best for different audience segments, marketers and conversion experts can tailor their content and offerings to meet specific needs and preferences, resulting in a better response from the target audience.
Benefits of A/B testing
A/B testing strategy has been around for years. There are numerous benefits of applying the A/B testing strategy that have helped brands and marketers increase attention and sales over the years. Here are the six of many benefits of A/B testing:
1. Get more user engagement
User engagement means how long users stick around when they visit a website or open an app. The longer the users stay, the higher the chances of sales. One of the benefits of A/B testing is that it can significantly improve the user engagement of a company.
A/B testing ensures that the business gets to choose the better versions of the website or app layout, color scheme, CTA color and text, landing page copy, and other elements.
2. Skyrocket conversion rate
Marketers and conversion experts always A/B test different sections of the website or landing page. Their ultimate goal is to increase the conversion rate of the business. Therefore, they make all necessary changes to test things out until they find the best combination.
The website or app elements that play a vital role in improving the conversion rate are call-to-action, website copy, headlines, colors, fonts, layout/design, etc. Undoubtedly, A/B testing is crucial to increasing conversion rates regardless of the industry.
3. Decline in the bounce rate
Bounce rate is the percentage of visitors that quickly leave the website or page without taking any noticeable action on the platform. No wonder digital marketers strive to reduce the bounce rates of their sales pages at any cost. Therefore, they tweak all sorts of things, for instance, the sales page design, layout colors, website fonts, CTA text, etc.
The purpose is to stop people from bouncing off the site without engaging with the site or app. A/B testing helps them figure out which combination of CTAs, colors, page designs, and website copy performs better than the others.
4. Low cart abandonment
Cart abandonment is a pain point for many e-commerce businesses and online retailers. Businesses use different engagement and remarketing tactics to reduce cart abandonment.
One of the perks of A/B testing is that it could impact the conversion process and eventually reduce cart abandonment. Businesses can A/B test the pricing model, UI/UX, CTA buttons, color scheme, and website copy just to see how this experiment works out for them.
Influencers and brands create and manage URLs very carefully. They know that URLs have a huge role to play in the SEO and social media marketing. Marketers, influencers, and brands A/B test two or more versions of the same URL to see how the audience responds to those URLs.
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Replug.io is an all-in-one URL management tool that allows marketers and brands to A/B test their URLs. Ultimately, it helps brands and experts understand URL performance across different platforms.
5. Understand user behavior
A/B testing isn’t just about picking up the better website copy, CTA buttons, and website design. Instead, it goes beyond the basic website structure. User behavior is a vital engagement metric that showcases the effectiveness of the website or app design philosophy.
Understanding user behavior on the website or landing and making changes can save time, effort, money, and energy. A/B testing provides businesses a chance to understand user behavior better than ever.
Several website or app elements can be analyzed with A/B testing. Let’s take a look:
1. Website or app layout
The layout design is an integral part of the UI/UX. Testing different layout designs and applying changes to the elements’ arrangement can reveal which layout maximizes user engagement and conversion.
Email marketing is an essential part of the digital marketing campaign. A/B testing different email subject lines to find out which one has the highest open rate can be extremely helpful. Understanding what wording resonates most with your audience and increases email engagement can improve the overall performance of the campaign.
3. Banner ad design
Banner ad design is a vital element when A/B testing different elements of the marketing campaign. Creating and testing different variations of design elements such as images, text, and layout in banner ads can determine which version attracts more clicks and conversions. Optimizing the visual appearance can improve the effectiveness of the advertising.
4. Call-to-action buttons
Boost your conversion rates with irresistable CTAs with
Call-to-actions can shape the outcome of the marketing campaign, especially when all other elements are up to the mark. It’s recommended to test different texts, sizes, colors, and placements of call-to-action buttons. A/B testing multiple CTA buttons can help determine the winning combination.
One of the elements to test out when A/B testing is the color scheme regardless of the product. Try out different color schemes to see which one enhances user experience and improves engagement. Not only does it impact the design and aesthetics of a website or app, but it also influences the user’s behavior toward the web or app.
When to run A/B tests
Here are some of the situations when running A/B tests are extremely helpful:
Striving to improve conversion rate: A/B testing can be pretty useful when you’re struggling with conversion rate. The course of action in this case is to make alterations on the website or landing page to make your offer more impactful. To see how these changes work out, you have to A/B test and see how things turn out.
Trying to increase CTA clickability: Call-to-actions are important for sales, lead generation, and sign-ups no matter what industry or niche you work in. A/B test in your CTA buttons to see what difference it makes. Always experiment with the CTA size, text, colors, and shape for better results.
Comparing URL performance:URLs are an essential part of the digital marketing strategy. A/B testing comes in handy when you want to compare two or more URLs leading to the same destination.
Optimizing landing pages for more engagement: A/B testing is crucial to the landing page optimization process. Since the purpose of optimization is to improve page performance, A/B testing elevates landing page outcomes by providing data-backed results. So, brands should run A/B testing when they want more traction, engagement, and conversion on their online real estate.
Therefore, don’t shy away from trying A/B tests if you’re trying to achieve any of the above-mentioned marketing goals.
A/B testing examples with outcomes
WorkZone boosts leads by 34% through testimonials page
WorkZone, a US-based software company specializing in project management solutions and documentation collaboration tools, aims to maximize conversions. To enhance brand reputation, they added a customer review section beside the demo request form on their lead generation page. However, the colorful testimonial logos distracted visitors from filling out the form.
Variant A
Variant B
To address this, WorkZone changed the testimonial logos to black and white and tested the impact. After 22 days, the results showed a 34% increase in form submissions, with a 99% statistical significance, demonstrating the success of this adjustment.
Thrive Themes increases sales by 13% through sales page optimization
Thrive Themes decided to test a new feature on its landing pages—customer testimonials. Previously, their control page featured a banner highlighting product features without customer feedback. The team conducted a 6-week A/B test, comparing the control with an updated page including testimonials. The result was a 13% increase in sales, with the conversion rate rising from 2.2% to 2.75%.
Obama campaign boosts sign-ups by 40.6% through A/B testing
One of the popular A/B testing examples is from Obama’s campaign for the presidency. Dan Siroker was the Director of Analytics for the Obama campaign. He went on to perform different A/B tests on the campaign landing page to see what increases sign-up and donation rates.
The original landing page has had the following properties:
Sign up as a CTA button
Solo picture of Obama, associated CTA media, and copy that says, “GET INVOLVED”
Then, the team started A/B testing and came up with a new landing page design. It consisted of the following properties:
Learn More as a CTA button text
Obama family picture and the associated CTA media and copy that says, “Change We Can Believe In”
The results of these changes were astonishing. It was reported that the highlighted changes brought in a 40.6% increase in email sign-ups and an additional $60 million in donations.
Do’s & Don’ts when running an A/B test
A/B testing requires time, money, and resources, so brands and experts try to avoid any mistakes during the process. Understanding the dos and don’ts of running an A/B test can significantly reduce the chances of any expected upheaval during the experiment.
Here are the important do’s and don’ts to remember when getting started with A/B testing:
Define clear goals: Establish specific, measurable objectives before starting the A/B test to ensure meaningful results and start on the right foot.
Segment your audience: Properly segment your audience to ensure that the test groups are representative and comparable.
Run tests simultaneously: Conduct the tests at the same time to avoid seasonal or time-based biases. Otherwise, the results might not be accurate.
Use sufficient sample size: Ensure your sample size is large enough to yield statistically significant results. No one wants to make their A/B look irrelevant.
Test one variable at a time: Focus on a single element (e.g., headline, CTA) to accurately attribute changes in performance. It will also help you portray the results more clearly.
Don’ts of running an A/B Test
Changing test parameters halfway through: Avoid altering the test setup or criteria once the test has started to maintain integrity. Any alteration, delay, or pause during the process might ruin the gist of the A/B test.
Ignore the importance of randomization: Ensure random assignment of participants to eliminate selection bias. Ignoring randomization would be a huge mistake.
Relying on short-term data: Avoid making decisions based on data collected over too short a period; let the test run its course.
Testing multiple variables simultaneously: Testing several changes at once makes it difficult to determine which one caused the effect.
Overlooking external factors: Consider external influences like holidays or market trends that might skew results.
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A/B test with Replug
Replug is a top gun when it comes to URL tracking and link management. You can easily shorten link with it’s powerful link shortener tool to track, manage, and optimize your URLs effortlessly.
One of the most top-notch features of this amazing link management platform is A/B testing. Let’s learn how to use Replug for A/B testing, here.
Once it’s done, log in to your Replug account to get started.
Step 2: After logging in to your account, you’ll land on the Replug dashboard.
Go to the Manage drop-down menu from the top and choose the Campaign section.
Now, click the New Campaign button to create a new campaign (if it’s your first time).
Step 3: Go to the dashboard; you’ll see the “Create Quick Replug Link” option. This is where you can start creating the short link to track and A/B test.
Select the campaign you have already created, and provide the link to the A/B test. Go ahead and create the short link.
Step 4: Once the short link is created, a popup window will appear with the settings for the very short link.
Now, enable A/B testing by toggling the AB testing button before saving the link. This process will set the default destination URL as the first A/B test link with 100% weightage.
Add more destination links by clicking on the Add Destination Link.
Note: Allocate the weightage to the A/B test links. You can equally distribute it or allocate different weightage to the specific links.
Once you’re done, press the update button and you’re all set to start A/B testing with Replug.
Let’s answer some of the frequently asked questions about A/B testing:
How many ab tests are successful?
There is no definite answer to this question. However, there are hundreds of thousands of examples of very successful A/B test experiments that vouch for the effectiveness of this strategy.
Why is it called AB testing?
It’s a strategy in which a user generally tests option A against option B to find out which performs better than the other one. That’s why it’s called A/B testing (also known as split testing or bucket testing).
What is the future of AB testing?
The future of A/B testing seems extremely bright. A/B are testing SAAS tools available that take this testing and analysis tactic to the next level. It’s safe to say that A/B testing is getting bigger and bigger with time.
Does AB testing affect SEO?
A/B testing can have a significant effect on the SEO. Since A/B testing impacts UI/UX, engagement, conversion, and CTR, it could affect SEO. Whoever knows SEO also knows that SEO isn’t just about keywords. It involves design, speed, engagement, links, clickability, and much more.
When not to use ab testing?
A/B testing shouldn’t be used when external factors, such as the holiday season or certain market trends, are making tides. Plus, other signals tell us that it’s not the right time for A/B testing. Refer to the “Don’ts When Running an A/B Test” section of this article.
Can you run multiple ab tests?
Running multiple A/B tests seems like a mistake because it is hard to determine which specific change affected the outcome of the campaign.
Ready to launch your own brand, But short on time?
We’ve got you covered with two great options: white labeling and private labeling. Both can help your brand grow in unique ways, but which one is the right fit for you?
In this blog, we’ll break down everything you need to know about white label vs. private label. We’ll explore their similarities, drawbacks, benefits, and real-world examples.
By the end, you’ll have a clear understanding of which strategy will help your brand thrive. Let’s get started!
What is white labeling?
White labeling means rebranding products or services developed by another company and selling them under your company’s name.
You’ve probably come across many white-labeled products without even knowing it because they were rebranded so smoothly. This makes it hard for most people to tell the difference.
White labeling is common in many industries, like food and beverages, electronics, and software. It helps businesses expand their product lines without needing to invest in research, development, or manufacturing.
Here are a few examples:
White-label example no.1: Replug – A SaaS white-label solution
One perfect example of white-label software is Replug. It’s a powerful link management tool packed with advanced features. With Replug, you can fully customize the dashboard with your brand’s colors, favicons, and logos, making it feel like your own.
But Replug is more than just a branding tool. It also offers fantastic link management features, like retargeting pixels, bio-links, deep links, and the ability to create custom CTAs. This is a classic example of white labeling, ideal for businesses looking to boost their marketing while keeping everything aligned with their brand.
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White-label example no. 02: Printful
Printful is a print-on-demand company that lets businesses create and sell custom products like t-shirts, posters, and accessories without dealing with inventory or production. Companies can design their own graphics and logos, which Printful prints and ships under the company’s brand. This allows businesses to offer customized products easily and quickly without needing their own manufacturing facilities.
White-Label example no.03: Printify
Printify is a print-on-demand platform. It allows users to design and sell custom products online without needing to maintain an inventory. Printify connects its users with a vast network of print providers worldwide, offering a wide range of custom-printed products. Printify plays a significant role in the white-label market, particularly in the print-on-demand (POD) space. Through Printify, businesses can create white-label products like custom apparel, accessories, home goods, and more. Users can integrate Printify with major e-commerce platforms like Shopify, Etsy, WooCommerce, and others, making it easy to automate the sales and fulfillment process.
Top benefits of white labeling
Until now, you must have understood that white-label products are pre-manufactured items for you that are completely ready to be shipped with your brand logo. Here are some of the most prominent benefits of white-labeling.
Lower initial investment: White label products are often cheaper than private label because you’re not customizing them from scratch.
Faster turnaround time: Since the product already exists, you can get it to market quickly.
Less risk: You don’t have to worry about the product failing to meet quality standards or market demands.
Scalability: Easy to scale up or down production based on demand.
Now that you have gone through the similarities, it’s time to go through the drawbacks.
No customization: The product itself is typically not customized for each purchaser; it remains the same for all buyers.
Brand differentiation: Your product might be similar to offerings from other brands.
Profit margins: Profit margins can be lower due to competition from other white-labeled versions.
What is private labeling?
Private labeling is a business strategy where a retailer or company contracts with a manufacturer to produce a product under their own brand name. The retailer essentially “outsources” the manufacturing process while controlling the branding and marketing of the final product.
Private label example no 01: Heyday
Heyday, a brand specializing in consumer electronics, follows this model. Although they don’t handle manufacturing directly, they supervise the process and affix their label to top-quality electronics manufactured by partnering companies. This allows them to offer customers products that reflect their brand identity.
Private label example no. 02: Stone & Beam
It’s one of the most successful private-label brands. Stone & Beam, known for its furniture line, utilizes private labeling. They partner with manufacturers to produce furniture items under their brand name. By overseeing manufacturing standards and design elements, they ensure that the products meet their quality standards and resonate with their customers.
Benefits of private labeling
Be your own brand boss: From product to packaging, make it all your own. Partner with a trusted packaging labels manufacturer to give your customers a brand experience they’ll remember!
More profit for you: Private labeling often allows for more control over production costs. By bypassing some middlemen, you can potentially increase your profit margins compared to selling established brands.
Customer loyalty: Create products people love under your brand. Watch them come back for more! Use a product roadmap tool to plan future releases and improvements, keeping your customers engaged and excited.
Solve specific needs: See a gap in the market? Private labeling lets you create the perfect product to fill it!
Drawbacks of private labeling
Higher costs: Development and minimum order quantities can be expensive.
Helpful tip
“We would advise you to get quotes from multiple manufacturers and negotiate for the best price based on volume and order frequency.”
Longer lead time: Customization takes time, delaying product launch.
Minimum order quantities: Manufacturers often have minimum order quantities (MOQs) for private-label products. This can be a barrier for smaller businesses starting out.
Risk of failure: If the product doesn’t resonate with consumers, you’re stuck with it.
However, keep in mind that just because a product has your label doesn’t mean customers will automatically recognize it. You’ll still need to invest in marketing and building brand awareness for your private-label line.
Similarities between white label vs private label
Similiarity
Description
Product origin
Both utilize a product manufactured by a third party.
Branding control
The retailer or company has complete control over the branding, including logo, packaging, and marketing materials.
Sales and distribution
The retailer or company is responsible for selling and distributing the final product through their own channels.
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Difference between white label vs private label
Differences
White-label
Private-label
Level of customization
Lower
Higher
Branding focus
Generic (may have minimal branding options)
Strong focus on creating a unique brand identity
Product development
Little to no control over product development
More involvement in product development, potentially including formula tweaks or feature adjustments
Minimum order quantities (MOQs)
Typically lower
May have higher minimum order quantities due to the potential for more customization
Cost
Generally lower
Generally higher
When to choose the white label or private label?
In white label vs private label, the best option for you depends on your business goals and resources. Here’s a quick guide:
Choose white label if: You need a product quickly, like a custom hat, have limited resources, and want to test the market before investing heavily in branding.
Choose a private label if: You have a clear brand vision, want a unique product offering, and are willing to invest time and money upfront.
Ultimately, both white-label vs private-label strategies can be successful. You can choose the path that propels your business forward by carefully considering your needs and limitations.
FAQs on white-label
What is white label vs private label?
Both white-label and private label involve customizing a pre-made product, but white-label offers less customization (think generic packaging with your logo) while private label gives you more control over design and features (like a store-brand cereal with a unique recipe).
Is private labels cheaper than national brands?
Private-label products can be cheaper for retailers to purchase, which can translate to lower prices for consumers. However, only sometimes.
What are some examples of white-label products?
White-label products can be anything from clothing and electronics to software and supplements.
Is private labeling a good business strategy?
Private labeling can be a good strategy for businesses looking to build brand loyalty and higher profit margins. However, it requires careful planning and execution.
Pinterest affiliate marketing involves curating and sharing pins that include affiliate links. When users click on these links and make a purchase, you earn a commission. The process is straightforward, but success requires a strategic approach to account setup, content creation, and promotion.
This guide is designed to walk you through the key steps to get you started with Pinterest affiliate marketing.
Pinterest: Overview, features, and history
What is Pinterest?
Pinterest is a visual discovery and bookmarking platform where users can find, save, and share ideas through images and videos known as “pins.” These pins are organized into thematic “boards” and often link to external websites, making Pinterest a powerful tool for driving online traffic.
Key features:
Pins: Images or videos linked to external content.
Boards: Thematic collections of pins.
Search and discovery: Advanced search and personalized recommendations.
Rich pins: Enhanced pins with additional information.
Analytics: Tools for tracking performance of pins and boards.
History of Pinterest
Founded in December 2009 by Ben Silbermann, Paul Sciarra, and Evan Sharp, Pinterest started as a closed beta and officially launched in March 2010, quickly gaining popularity. Pinterest went public in April 2019, solidifying its market presence. Today, with over 518 million n monthly active users, Pinterest remains a key platform for visual discovery and is ideal for affiliate marketing.
Most beginners want to get into Pinterest affiliate marketing, some users want to grow Pinterest followers, while the majority of the users want to drive website traffic from Pinterest.
This piece is intended toward beginners who want to get into Pinterest affiliate marketing. So, if it sounds interesting to you, then feel free to stick around.
You might learn a new way to make money online or find an additional channel to put out your affiliate links tools list.
While all major social media platforms are fighting for more users, retention, and activities, it becomes overwhelming for beginners to start social media on the right foot.
Without any further ado, let’s get right into it.
What is Pinterest affiliate marketing?
Affiliate marketing is a monetization strategy that allows marketers, bloggers, and social media experts to promote products and earn commissions on the sales.
Affiliate marketing on Pinterest means using the Pinterest platform to promote affiliate products that are in line with the content and make money off of affiliate sales.
A lot of beginners are skeptical about promoting affiliate links on social media platforms, and rightly so. There are several affiliate programs and social media platforms that prohibit users from sharing affiliate links on social media platforms.
The good news is that Pinterest doesn’t stop users from promoting affiliate products on the platform. However, users shouldn’t go overboard with an affiliate promotion. There is a fine line between affiliate marketing on Pinterest and bombarding Pinterest’s audience with affiliate links.
Social media platforms (including Pinterest) terminate accounts that violate the community guidelines all the time. So, be vigilant and aware when trying to make money from affiliate marketing using Pinterest.
Why use Pinterest to promote your affiliate links?
Here are the 6 reasons why you should promote your affiliate links on Pinterest:
1. The platform has a large user base:
Pinterest is no ordinary social media platform. It competes with all major social media platforms, like Facebook, YouTube, TikTok, and Instagram.
2. Pinterest has a huge user base outside the US:
80% of Pinterest users live outside of the United States of America. It shows the popularity of this platform across the globe.
3. Popular among female audience:
Pinterest is a predominantly female platform as the data shows that over 76% of the Pinterest users are females. No wonder a lot of fashion, beauty, DIY, and lifestyle female bloggers use Pinterest.
4. Affiliate links are allowed:
Pinterest doesn’t restrict users from sharing affiliate links. It’s one of the main reasons why bloggers and affiliate marketers should be using Pinterest.
According to Authority Hackers, 42.2% of affiliate marketers use Pinterest to promote products.
Pinterest has recently introduced product pins that make it convenient for users to monetize their Pinterest pins.
According to a study, 82% of Pinterest users said they had bought something after discovering content on Pinterest.
6. Users can drive traffic to the blogs:
One of the reasons why Pinterest is a useful platform for bloggers, YouTubers, and social media marketers is that it can drive a ton of traffic to the blogs.
Well, go through the step-by-step guide on how to make money with Pinterest affiliate marketing:
Step 1. Identify your niche
Choose a niche that you are passionate about and that has a strong following on Pinterest. Popular niches include fashion, home decor, fitness, and travel. However, there are other Pinterest niches that work too. Ensuring your niche aligns with Pinterest trends will help attract your target audience.
Step 2. Determine your goals
Set clear, measurable goals for your Pinterest affiliate marketing efforts. Goals could include generating a certain amount of traffic, earning a specific income, or building a follower base. Clear goals will guide your strategy and measure success.
Step 3. Join an affiliate program or network
Sign up for reputable affiliate programs or networks that offer products or services related to your niche. Popular options include Amazon Associates, ShareASale, CJ, and ClickBank. Try to opt for the products that resonate with your audience.
Step 4. Do your topic research
Research popular topics and trends within your niche on Pinterest. Use Pinterest’s search bar and tools like Pinterest Trends to discover what content users are searching for and checking out. This will help you create engaging and relevant pins.
Step 5. Create your Pinterest account
Join the Pinterest platform. Remember to set up a Pinterest business account to access analytics and advertising features. Add your profile with a professional photo, a keyword-rich bio, and a link to your website or blog.
Step 6: Make boards and pins
Create boards organized by themes relevant to your niche. Design high-quality, eye-catching pins using tools like Canva. Make sure your pins have clear descriptions, keywords, and attractive visuals to increase visibility and engagement.
Step 7: Apply best practices to grow your followers
Engage with other users by following, commenting, and sharing their content. Use relevant keywords and hashtags to increase the discoverability of your pins. Regularly post fresh content and join group boards to reach a wider audience.
Step 8: Add affiliate links
Incorporate affiliate links into your pins’ description or destination URL section. Comply with Pinterest’s policies and include disclosures that inform users about affiliate links. Balance promotional content with valuable, non-promotional pins.
Step 9: Track performance
Monitor the performance of your pins using Pinterest analytics and affiliate dashboards. Track metrics such as impressions, clicks, saves, and conversions. Use this data to optimize your strategy, focusing on what works best to maximize your earnings.
Best practices for affiliate marketing on Pinterest
It goes without saying that every online marketing strategy needs a bunch of best practices for affiliate marketers to follow.
Go through the following tips and ensure that you’re all set to crush it with Pinterest affiliate marketing:
1. Design beautiful, engaging pins:
Pin designs matter a lot. Use an online image designing tool like Canva to come up with fantastic Pinterest pins. Customize Pinterest pin templates and create unique designs that stand out.
2. Create Pinterest pins in bulk:
Consistent publishing on any social media platform makes all the difference. Try creating Pinterest pins in bulk, so that you don’t have to go through the pain of designing individual pins and publishing – it will slow the whole process. Check out 400+ ready-made social media posts to create Pinterest pins in bulk.
3. Use keywords in boards and pins:
It’s imperative to insert relevant, niche-related keywords in your boards and pins. Otherwise, you won’t break into the Pinterest search and might not be able to compete with the other Pinterest accounts in the niche.
4. Try video pins once in a while:
Video is all over social media. Don’t shy away from trying out Pinterest video pins. Statistics reveal that videos are a must-try tool on every social media platform – Pinterest is no different.
5. Schedule Pinterest pins for consistency:
Scheduling does help in publishing Pinterest pins without a gap. You could use the Pinterest native pin scheduling feature or try out ContentStudio for scheduling your Pinterest pins.
6. Optimize Pinterest account for more reach:
Pinterest account optimization includes adding relevant keywords in your username, account name, boards, and pins. It does make a difference in your Pinterest SEO.
7. Use affiliate links on Pinterest wisely:
Affiliate links can be posted on Pinterest, but they shouldn’t be exploited. Social media platforms tend to ban users or terminate accounts if they find spammy posts or accounts that solely publishing for affiliate link promotion. It’s better to direct some traffic to your blog posts or others’ content to balance it out.
FAQs about Pinterest affiliate marketing
Let’s answer some of the burning questions about Pinterest affiliate marketing:
Can I do affiliate marketing on Pinterest?
Yes, you can do affiliate marketing on Pinterest. The platform doesn’t restrict users from promoting affiliate products. Understand how it works and find out the best practices of Pinterest affiliate marketing. Then, give it a try.
How do beginners start affiliates?
Affiliate marketing is all about picking the right products that suit your content and are helpful for your audience and promoting them without being salesly. When readers buy from your affiliate links, you earn commissions. That’s how it gets started.
Can I sell directly from Pinterest?
You can place your product links in the destination URL section and start selling directly from Pinterest. However, make sure you have read the community guidelines before hopping on the platform for selling.
Can I earn money from Pinterest?
Pinterest users usually promote affiliate products on Pinterest or drive website traffic to their websites to make money. So, the answer is yes, you can make money from Pinterest as long as you know how to use the platform effectively.
How to increase Pinterest followers?
Optimize your Pinterest account, put out a ton of content, engage with the audience, and keep an eye on the competitor accounts. Once you continue these activities, things will start to happen for you on Pinterest. You’ll surely see a spike in impressions, clicks, and followers eventually.
What are the 4 steps to start affiliate marketing?
First of all, pick a niche that you want to work in. Secondly, create helpful content that helps the audience. Thirdly, choose a product that goes with your content. Lastly, promote your affiliate products via blog, social media, and email newsletter.
Is selling on Pinterest free?
Selling on Pinterest is free unless you want to run Pinterest ads. The ads would cost you money. However, a lot of Pinterest users directly sell or promote affiliate products on Pinterest to make money.
How to use Amazon affiliates on Pinterest?
A lot of pinners tag Amazon affiliate products when mentioning the products in their pins. However, Amazon Associates has strict terms of use. Make sure you’re adding a tag, such as “affiliate link,” “paid link,” or “sponsored” in your description. Therefore, most Pinterest users try to avoid adding direct Amazon Associates links to their pins. Instead, they put the links in their blog posts and promote the blog URL in their pins.
Retargeting is one of the marketing strategies that the majority of brands don’t know about unless they hire a professional or an ad agency to run their campaigns.
Every online business wants to convert more visitors into paying customers. There are e-commerce stores, SAAS tools, online retailers, and software companies that are competing to get ahead of their competition.
Most online businesses try every tactic in the book to get more sales; they offer discounts, run paid ads, use content marketing, and utilize social media to engage, attract, and convert prospects into customers.
Let’s crack this open and learn what retargeting is and why it’s so important for an online business.
What is retargeting?
Retargeting is an advertising strategy that allows advertisers to specifically target the audience that has previously shown some interest in the product or service but hasn’t converted yet.
Usually, brands retarget prospects that visited their websites, but the interaction didn’t end with a purchase. So, retargeting is used to show ads to the same audience that has interacted with the website or landing page but hasn’t purchased anything.
E-commerce stores, online retailers, and SAAS companies use retargeting ads across all major social media platforms, such as Facebook, Instagram, YouTube, etc.
How does retargeting work?
Retargeting (also known as remarketing) is an advertising strategy where advertisers run ads targeting visitors who have visited their website before.
Brands use social media platforms like Facebook, Instagram, or YouTube to reconnect with potential clients who have shown some interest in their products in the recent past.
The way retargeting works is that it requires a piece of code called “pixel” that needs to be inserted into the website or landing page’s code. Its entire job is to collect data about the website visitors’ behaviors, actions, and preferences.
The brand/advertising uses the crucial information that pixel collects to reach out to the same audience through a retargeting ad campaign. Most social media platforms guide users on how to find and place the “pixel” code. Since it’s essential to the retargeting process, it must go through smoothly.
Once the pixel is perfectly added to the website code, it starts to track user actions on the website and helps advertisers retarget those same users on the social media network.
Keep in mind that the pixel code doesn’t collect any sensitive user data or information. Instead, the sole purpose of the pixel code is to assist social media networks to identify and retarget the user when needed.
Why is Retargeting a must?
Advertising is a form of paid marketing where brands spend money to put their offer in front of the prospective customer. Now, it’s up to the customer to take action on the offer.
A lot of variables come into play, such as product quality, pricing, and customer purchasing power – all these factors determine whether or not the customer is willing to buy the product right away.
On the other hand, retargeting allows you to connect with potential customers even when they don’t make the purchase decision while visiting your site for the first time. Instead, if you have launched a retargeting campaign, then these customers will be reminded to complete their purchase journey later on with retargeting ads without any additional ad costs.
Retargeting has been a phenomenal sales and marketing tactic for many businesses on the market. One of the reasons why retargeting is so crucial is that it targets customers who have previously shown some interest in the product.
Therefore, the brands only reach out to the customers who showed interest in the first place.
This is why retargeting is an essential marketing strategy for online and e-commerce businesses to implement.
Retargeting also refers to remarketing in the digital marketing world. It’s been the go-to marketing strategy for hundreds of thousands of businesses around the globe.
Undoubtedly, retargeting is a quite successful marketing strategy across many industries. The only caveat is that retargeting works well when there is a conversion tracking system is in place. Otherwise, it will be difficult to report the conversion that happened as a result of the campaign.
It works quite well for different types of conversion campaigns, such as PDF downloads, softwares/tools, SAAS sign-up, etc. Success rates increase significantly when marketers utilize a specialized tool for ads designers to create professional and conversion-optimized campaign materials.
Here are some of the noteworthy retargeting statistics that everyone should know:
Around 97% of the website visitors never return to the website once they leave. This is why retargeting immediately became a popular choice for advertisers. This retargeting statistic was revealed by Mailchimp.
Retargeting campaigns perform 10x better than regular display ad campaigns. The fundamental reason behind the success of retargeting ad campaigns is that they usually target visitors who have already visited the advertiser’s website and showed some interest in the products.
Mobile apps that run retargeting ads noticed 20% more revenue than mobile apps that didn’t run retargeting ad campaigns. Mobile apps are a great marketing channel for both advertisers and developers. However, when retargeting campaigns are integrated with mobile app advertising, it works as icing on the cake.
Facebook advertising has turned out to be a comprehensive social media ads platform. According to WordStream, Facebook remarketing ad campaigns get 3x more engagement than regular Facebook ad campaigns.
Retargeting ads get a 400% increase in engagement rates. It’s no surprise that retargeting ads enjoy more engagement from the audience. The core reason behind the comparatively higher engagement rate is the nature of targeting. Retargeting ad campaigns are specifically tailored toward the audience that has previously shown interest in the product or service.
Every 3 out of 4 digital marketers use Facebook and Instagram retargeting ads. No wonder retargeting has become the go-to marketing strategy for advertisers around the globe.
First-time website visitors convert only 4% of the time. Almost 48% of the e-commerce transactions come from returning visitors. Retargeting turns out to be the most convenient strategy to bring visitors back to the website.
Retargeting website visitors is 8x cheaper to reach per click. A digital marketing agency found that running retargeting display ads brought them 180% CTR and a 292% conversion rate.
Retargeting is crucial to app development companies. According to Upland, every year, between 20-25% of users abandon apps after a single use. Retaining app users seems like an uphill battle for app developers.
Types of retargeting
There are two types of retargeting ad campaigns used by advertisers/brands:
1. Pixel-based retargeting
Pixel-based retargeting is the common type of retargeting that involves adding a code snippet called pixel to the website code. The pixel is responsible for tracking website visitors’ information and facilitating advertisers when running targeted ad campaigns.
All major social media platforms like Facebook, Instagram, YouTube, and TikTok allow remarketing of the audience using pixel-based retargeting.
2. List-based retargeting
List-based retargeting is a retargeting method that ensures the advertiser provides a list of the prospective audience to reach out to through an ad. The list could be the list of website visitors, email subscribers, LinkedIn contacts, or existing customers.
The list makes it easier to target the list of prospects that might be interested in the offer and helps assist the advertiser to get one step closer to the prospective audience.
Both these retargeting ad campaign types are crucial to setting up a successful retargeting ad campaign. However, the advertiser needs to choose the most suitable retargeting ad type to get the best results.
6 methods of retargeting
Let’s take a look at some of the popular retargeting campaigns:
1. Search retargeting
Search retargeting is a type of retargeting ad campaign that focuses on search. Usually, advertisers use Google ads (Adwords) for running search retargeting campaigns.
The way it works is that the advertisers can run search retargeting campaigns in a couple of ways: they can target by bidding on the new keywords and display ads to the users on their remarketing list.
On the other hand, the advertisers can increase their CPC budget to display ads just to the remarketing list. It makes their search retargeting campaign laser-focused on on the select number of website visitors that have shown interest in the past.
Email retargeting is a method of retargeting customers who have visited your website and checked out your products or services but haven’t taken any further action.
It involves creating personalized email marketing campaigns targeting prospects or subscribers who have shown some interest in your products but didn’t go through the purchase process.
Most e-commerce stores use email retargeting to re-engage their customers or prospects. They send out emails about abandoned carts or products added to the wishlist, offering discounts or simply reminding the customers to complete the purchase.
3. Social media retargeting
Social media retargeting allows advertisers to reach out to the audience that has shown signs of interest in the products or services but hasn’t taken any action.
However, this method of retargeting involves targeting the audience through social media ads. Usually, social media retargeting requires the “pixel” code provided by the social media platform, and it goes into the website or landing page code. Once enough data is collected, the users can start retargeting the audience on social media platforms.
Social media retargeting is one of the most common methods to run remarketing campaigns. All major social media platforms, such as Facebook, LinkedIn, YouTube, Instagram, and TikTok allow advertisers to run retargeting campaigns.
Display retargeting is a follow-up display ad campaign that is intended to remarket the audience that has already seen the previous ad or campaign.
The purpose of display retargeting is to strengthen the prospect and brand relationship and reemphasize the brand values to improve brand loyalty.
It’s also known as display remarketing. One of the major aspects of display remarketing is to rejuvenate the connection with the prospects and push them down the funnel.
Dynamic retargeting is a type of retargeting that allows advertisers to create ads based on the products or services the visitors have shown interest in or interacted with during their previous visits to their websites.
Make sure that your Google Tag is properly set up for running a dynamic remarketing campaign. Moreover, the Google Merchant Center’s product ID format and the Google Tag settings should be compatible for seamless integration.
6. Ad click retargeting
Ad click retargeting is a remarketing ad campaign that targets the audience that has previously clicked on the advertiser’s ads.
The goal of an ad click retargeting campaign is to reinforce the message to the audience that has shown interest in the ad and to bring them back into the loop.
These are some of the methods of retargeting used by advertisers or brands across the globe.
When to run retargeting campaigns?
Retargeting is an essential marketing strategy that every online business must try at some point. However, a lot of business owners aren’t sure when to implement a remarketing tactic in their digital marketing campaigns. Here are the scenarios when you should go for retargeting campaigns:
Website getting some traction:
Advertisers can start retargeting once their website attracts a steady flow of visitors. There is no minimum visitor requirement, but the site should be getting between 100 to 200 visitors across different traffic sources. It’s a sign that the site is engaging enough to bring in traffic, providing a sufficient audience for retargeting efforts.
Introducing new collection:
Brands or business owners can use retargeting to re-engage past visitors with ads showcasing their new product collection. By targeting users who have previously shown interest in their brand, they can pique their curiosity and encourage them to explore new products.
Promoting best-sellers:
Reaching out to existing customers and offering the best-selling items with retargeting ads is a fantastic move. Highlighting popular products can drive repeat purchases and leverage items with proven demand.
Clearing inventory:
Retarget visitors who showed interest in products you’re looking to clear. Retargeting ads are an excellent way to move inventory and create space for new arrivals. Ads offering special discounts or limited-time offers can incentivize visitors to take action.
Building brand awareness:
Advertisements aren’t always about selling products immediately. Employ retargeting ads to keep the brand top-of-mind for visitors who didn’t convert initially. Consistent exposure through well-crafted ads helps build familiarity and trust with your audience. It will lead to higher conversion when the potential customers already know the brand.
6 major benefits of retargeting ads
Take a look at some of the benefits of retargeting ads:
1. Enhanced brand awareness
Retargeting ads keep your brand in front of potential customers, reinforcing brand awareness and increasing the chances they will remember your brand when ready to make a purchase.
2. Improved conversion rates
By targeting users who have already shown interest in your products, retargeting ads have a higher likelihood of converting these warm leads into customers compared to standard ads.
3.Cost-effective advertising
Retargeting ads often yield a better return on investment because they focus on an audience that has already interacted with your brand, reducing the cost per acquisition.
4.Personalized marketing
Retargeting allows for customized ad content based on user’s previous interactions with your site, enhancing relevance and engagement by catering to their specific interests.
5. Increased customer retention
Engaging past customers with retargeting ads encourages repeat purchases, fostering customer loyalty and boosting lifetime value.
6. Better ad relevance
Since retargeting ads are shown to users who have already expressed interest in your products, these ads are inherently more relevant, leading to better user experience and higher click-through rates.
3 best retargeting ad examples
Let’s take a look at some of the best retargeting ad examples:
1. Fanatics
Fanatics is a licensed sportswear manufacturer for several American sports leagues. They use multiple digital marketing channels and advertising platforms. Take a look at one of their retargeting ads:
One of the things that stand out in their ad is that they’re trying to focus on the audience that might be interested in the sportswear or have some interest in that area. Adding a flavor of personalization takes the whole recipe to the next level. It’s one of the best retargeting ad examples.
2. Spotify
Spotify is a popular music streaming service that has been on the roll when it comes to running social media ads across different platforms. Check out this ad:
The above-mentioned Spotify ad showcases how important it is to run a retargeting ad to push the audience to level up and upgrade their plan. However, it’s worth noticing that Spotify offers a discount on the upgrade, which turns out to be the selling point of the campaign.
3. Apple
Apple is the most popular tech company worth more than $2 trillion. The tech giant has already taken the world by storm. Take a look at one of their social media ads:
Apple understands how crucial seasonal offers can be for sales and marketing. They try to capitalize on Mother’s day by offering a special delivery offer on the Apple Watch. The point here is that they’re trying to reach out to the existing customers who have trust and loyalty and that’s what makes this retargeting ad special.
Related:
Retargeting use cases
Retargeting ads have been around for years, and more and more brands are taking advantage of such ad campaigns. Our selected use cases show why it’s important to pay close attention to remarketing to the audience that has shown some interest in the seller’s products.
Let’s dive into different retargeting use cases that further glorify the impact and effectiveness of a retargeting campaign.
Social media marketing & retargeting pixels
It helps in establishing and implementing the laser-focused goal of the advertiser. The brand or advertiser starts a retargeting campaign with clarity in mind.
It makes targeting a specific audience easier than ever. The audience that has previously shown interest in your products can be reached out with the power of retargeting pixel.
Retargeting pixels are available across all social media platforms, such as Facebook, Quora, Instagram, TikTok, Twitter, and YouTube.
Retargeting newsletter audience allows brands, individuals, and agencies to target the subscribers who have opened the email and clicked the CTA. Sometimes, it’s useful to analyze the conversion rate after sending out the email. It’s also important to know that everyone who clicks the CTA won’t be buying the product.
The email marketing experts use advanced features available in many email marketing softwares that create segments of the audience. It gets easier to target the specific group of subscribers who haven’t taken a specific action, for instance, not opened the last five emails, etc.
E-commerce marketing & retargeting pixels
E-commerce businesses want to improve their conversion rate so using retargeting pixels helps them target the audience that checked out the product on the website but didn’t end up buying it. So, brands easily target them via retargeting ads.
Retargeting helps e-commerce businesses identify the customers who have added the products to the wishlist or added to the cart but didn’t go through the transaction. So, one of the benefits of retargeting is to identify and reach out to those customers through retargeting ads.
Targeting prospective audiences across multiple social and search platforms is yet another benefit of retargeting. The e-commerce store can retarget the audience on Facebook, Instagram, Quora, etc.
Blogging & retargeting pixels
Bloggers can use retargeting in different ways. However, the purpose of retargeting remains the same. Bloggers often promote offers and run social media ads. They can retarget the readers who have visited their blog through social media retargeting ads and see how it works out.
Bloggers have sales pages for their own products or affiliate products, so they can specifically retarget the audience who have visited those sales pages, making it easier to manage the campaign.
Retargeting pixels can come in handy when bloggers are running lead-generation campaigns. They can retarget the audience that visited their blogs but never converted. Therefore, they can use Google ads or social media ads to bring those visitors back for push them down the funnel.
How to make retargeting effective
An effective retargeting campaign requires the following credentials:
1. Deep understanding of the audience
Start with figuring out your marketing goals, ambitions, and targets. It will help you understand the right target audience you want to reach out to. It’s necessary to have a crystal clear picture of the target audience before you start setting out a marketing and engagement journey.
2. Precise targeting when remarketing
Precise targeting means hitting the bullseye when trying to connect with the audience through ads. Remarketing is all about re-engaging the audience that has interacted with your website or content before. Therefore, the targeting needs to be accurate to reach out to the audience that has the potential to convert into paying customers.
3. Ensure efficient conversion tracking
Conversion tracking is crucial to any marketing campaign. Marketers should ensure that they have an efficient conversion tracking and reporting system in place to record the outcome of the remarketing campaign.
4. Analyze campaign performance
Every marketing campaign is analyzed at some point to see the ROI of the campaign. One of the aspects of an effective retargeting campaign is to make sure that the advertiser knows how to analyze the campaign performance and should be able to present the campaign performance report.
5 do’s & don’ts of retargeting
Let’s take a look:
DO’s of Retargeting
DON’Ts of Retargeting
Segment your audience: Use data to segment your audience based on behavior, such as page visits, time spent on site, or items added to the cart. This allows for more personalized and effective retargeting campaigns.
Overwhelm users with ads: Avoid bombarding your audience with too many ads, as this can lead to ad fatigue and negative brand perception. Overexposure can drive potential customers away instead of attracting them.
Set frequency caps: Limit the number of times your retargeting ads are shown to each user to avoid ad fatigue and annoyance. Optimal frequency ensures your brand stays top-of-mind without becoming intrusive.
Ignore user privacy: Don’t disregard privacy regulations such as GDPR or CCPA. Ensure compliance by obtaining proper user consent for tracking and communicating how their data will be used.
Create compelling ad copy: Design ads with clear, compelling messages and strong calls to action. Use eye-catching visuals and offers that resonate with the interests and behaviors of your segmented audiences.
Use the same ad for everyone: Don’t create a one-size-fits-all ad campaign. Personalization is key; different users have different needs and interests, and your ads should reflect those differences.
Utilize dynamic retargeting: Implement dynamic retargeting to show personalized ads that display products or services users have previously viewed, increasing the likelihood of conversion by showcasing relevant items.
Forget to exclude converted users: Always make sure that users who have already converted (e.g., made a purchase) are excluded from your retargeting campaigns. Continuously targeting these users is a waste of resources and can be annoying to them.
Monitor and optimize campaigns: Continuously track the performance of your retargeting campaigns. Use analytics to understand what works and make necessary adjustments to improve ROI, such as changing ad creatives or adjusting bid strategies.
Rely solely on retargeting: Don’t rely exclusively on retargeting for your marketing strategy. It should complement broader marketing efforts, including brand awareness and lead generation campaigns, to drive overall growth and success.
How to fit retargeting into your marketing strategy?
Retargeting plays a vital role in modern-day marketing strategies for brands, agencies, and online retailers. Retargeting is an advertising campaign, but it’s tailored toward the audience that has visited the website or interacted with the brand before.
Running regular social media or search ad campaigns is half the equation – the rest is done by retargeting. The reason behind this claim is that it’s difficult for prospects to trust a brand or product they see for the first time through an ad.
By the time they come across a retargeting ad, they have already heard or seen the brand. So, there is a little bit of brand awareness has already been established, which helps businesses convert the prospect into paying customers.
Therefore, retargeting is crucial to running a successful marketing campaign for any online retailer, e-commerce store, SAAS company, indie app, and web-based tool.
FAQs about retargeting
Here are the commonly asked questions about retargeting:
What is a retargeting strategy?
A retargeting strategy is a plan of action that involves a marketing strategy of re-engaging the audience that has shown some interest in your product or service but hasn’t taken any further action.
What is the difference between remarketing and retargeting?
Both are used interchangeably, but some experts believe that there is a minor difference. Retargeting is a process of targeting the audience that hasn’t purchased yet, but whose activities on your site showed interest. However, remarketing is considered re-engaging the existing fans or customers who have purchased before.
Does retargeting use cookies?
Retargeting does use cookies. The way retargeting works is that it uses a retargeting pixel that goes into the website code and that allows advertisers to retarget the audience on the respective social media platform.
Is retargeting an SEO?
SEO isn’t necessarily a retargeting strategy. SEO is more of an organic traffic strategy, whereas retargeting is purely an advertising tactic.
What is the difference between targeting and retargeting?
The difference between targeting and retargeting is that targeting could be eyeing any specific audience or its segment and making a strategic game plan to reach out to that audience. On the other hand, retargeting is particularly a tactic of targeting the audience that has shown some interest in your product or service in the recent past.
What is cookie-less retargeting?
Retargeting without cookies is called cookie-less retargeting. It’s data collection of your website visitors without using any third-party tracking pixel and then syncing the collected data directly with an ad platform bypassing the pixel is considered a cookie-less retargeting.
What is the average CTR for retargeting?
The CTR of retargeting may vary from brand to brand or campaign to campaign. It’s impossible to quote a click-through rate for retargeting randomly.
What is the difference between look-a-like and retargeting?
The difference between a look-a-like and retargeting is that a look-a-like campaign allows the ad platform to find an audience with similar interests to the target audience, whereas in retargeting, the advertiser specifically targets the audience that has visited its website or landing page.
White-label marketing tools cover a wide range of needs, each with its own specialty—whether it’s custom branding, social media management, SEO, or CMS services.
That’s why we’ve put together this guide to simplify your selection process.
Stick with us as we break down the options and help you find the perfect fit for your needs.
What is a white-label tool?
A white-label tool is a pre-built software application or service that can be customized with your own branding elements.
Here’s a breakdown of the concept:
The core product: A developer creates a software tool with all the essential features but without any specific branding.
Customization: You, the business owner, purchase this tool and personalize it with your brand identity. This could include:
Adding your logo and color scheme.
Modifying the user interface (UI) elements to match your brand style.
Customizing the content and messaging within the tool.
And much more…
The final product: You then offer the white-labeled tool to your customers or clients under your own brand name. This way they got a branded experience as if the tool was built specifically by your company.
White labeling can be applied to various aspects of a business. Some of the common include the following:
Category
Description
Software
Software companies can white-label software applications and resell them as their own. This allows them to offer branded solutions without the cost and time investment of developing software from scratch.
Marketing tools
Marketing and other types of agencies can white-label email marketing platforms, link management tools, or social media management tools to offer these services to their clients under their own brand.
Websites
Website builders can provide white-label solutions, allowing clients to create custom websites without any branding from the builder.
14 best SAAS white-label tools for agencies
1. Replug – White-label link management tool
At the top of our list is Replug, an all-in-one link management tool packed with advanced branding features. With Replug’s white-labeling, you can customize everything to match your brand—from logos and favicons to titles, meta images, descriptions, agency names, domains, branded reports, and emails.
Replug makes it easy to generate optimized short URLs and unique slugs that represent your brand perfectly. You can also track click-through and conversion rates to see how well your links are performing.
Need to shorten a lot of links at once? No problem—Replug lets you import files for bulk link shortening. Plus, you can turn visitors into customers by adding retargeting pixels to your links or creating branded microsites for your clients using the bio link feature.
Safety is a top priority for Replug. The platform scans and checks links in real time, blocks malicious URLs and uses phishing detection algorithms to keep everything secure. The best part? Replug offers affordable and scalable pricing, so it can grow with your brand or agency’s needs.
Here’s what you get with the Replug white-label solution:
Replug’s pricing is both affordable and flexible, allowing you to scale your plan as your brand or agency grows. The white-label pricing plans start at $79 per month (with a free trial) and include a host of advanced features.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
2. Short.io – White-label domain
Short.io is a user-friendly tool that helps you create branded short links, making long URLs shorter and easier to share. It’s perfect for social media, emails, and text messages.
While it doesn’t offer a white-label dashboard like Replug, you can still white-label your links with your custom domain. Additionally, you can track clicks and user behavior on your links, providing valuable insights for your marketing campaigns and website optimization efforts.
Regarding its pricing, there’s no specific mention of white-label links, although the platform does reference this on the homepage. Most of the tool’s advanced features are included in the enterprise plan, which costs $148 per month.
3. ContentStudio – White-label social media software
ContentStudio is your go-to solution for managing social media effectively. It helps you discover trending topics and curate engaging content to keep your audience glued.
Besides that measure metrics such as total engagement, audience growth, top-performing posts, and many more.
One of its standout features is the ability to white-label files or reports. This white-labeling feature is beneficial because it allows you to present your content as if it were created entirely by your own team, strengthening brand recognition and creating a smooth user experience.
These white-label reports are like tailor-made suits, perfectly fitting the needs and preferences of every client.
The tool offers three different pricing plans. The mid-tier plan starts at $49 per month and includes white-label reports along with many other advanced features.
SE Ranking offers a self-hosted, white-label, cloud-based tool, along with a customized, performance-based invoicing platform that easily integrates into your service offerings.
With SE Ranking, you can automate reporting, create comprehensive marketing plans, check keyword rankings, monitor backlinks, and much more. The platform is user-friendly and serves as your ultimate support for excelling in search engine results pages (SERPs).
The white-label services allow you to make the platform uniquely yours by configuring your personalized domain name and removing any references to SE Ranking. Impress your clients with professional, branded SEO reports that can be automatically sent from your corporate email or manually dispatched as needed.
Say goodbye to generic email marketing campaigns and hello to personalized, engaging content that drives results. HubSpot marketing automation platform puts the power of automation and analytics at your fingertips, allowing you to deliver the right message to the right person at the right time.
The platform allows you to fully white-label their product, replacing their branding with your own or your client’s logo across the platform, including the interface, email campaigns, notifications, and reports.
With automated white-label email campaigns featuring personalized messaging, you can guide prospects toward conversion, nurturing them through the purchasing process until they’re ready to buy. This is particularly advantageous for B2B businesses with extended sales cycles.
DashThis is a marketing reporting tool designed to simplify creating data visualizations and reports. It excels at combining data from various sources like SEO, social media, and analytics platforms into a single, informative dashboard.
The white-label feature allows you to remove all references to DashThis and customize your analytics dashboards to reflect your own branding effortlessly. Additionally, you can start with preset report templates that include all the essential KPIs.
Domo’s advanced analytics and visualization capabilities give you the tools you need to uncover insights, spot trends, and make smarter decisions.
Besides that domo ensures your client’s data remains secure within their environment while still allowing for comprehensive analysis. With its white label, you can completely customize the look and feel of the analytics reports platform to match your brand.
To obtain pricing information, please contact the platform’s sales team.
8. WordPress – White-label CMS Tool
WordPress offers a white-label option ideal for agencies and web developers who build websites for clients. Building a professional website doesn’t have to be complicated. With WordPress, you can create a stunning online presence that reflects your brand identity and engages your audience.
Remove all WordPress branding from the admin panel and public-facing website. This make sure your client’s brand takes center stage, fostering a professional image.
Need a CMS service that can handle complex websites and digital experiences? Look no further than Drupal. Drupal is a free and open-source content management system (CMS) used by millions to build and manage websites.
It allows users to personalize their profiles with their logo and preferred color scheme. It then automatically adds a white-label token to all outgoing URLs, ensuring email links and other links direct recipients to the user’s custom-branded website.
The basic Drupal modules are free, but there are no pricing details on the Drupal website. We recommend contacting the customer support team for specific information about your needs.
Create dedicated workspaces for each client, allowing you to organize projects, tasks, and communication under a specific client brand. While full white labeling isn’t available, you can utilize custom fields and integrations to incorporate your agency’s branding within the Asana interface. Or provide clients with a streamlined view of their projects without exposing them to the full Asana platform. This can be achieved through custom integrations or dedicated dashboards.
The platform offers pricing plans for individuals, small teams, and large teams. Custom branding features are available starting from the advanced pricing plan at $24.99.
Invoice Ninja is a free invoicing and expense management software ideal for freelancers and small businesses. It simplifies sending professional invoices, tracking time and projects, and managing client communication. With its user-friendly interface, you can create branded invoices, accept online payments, and automate recurring bills.
Plus, for a professional touch, Invoice Ninja offers a white-label option that removes their branding, allowing you to completely customize the software with your own logo and colors.
Invoice Ninja doesn’t list the white-label pricing on their main pricing page, but the enterprise plan allows you to remove platform branding for $16 per month.
12. DashClicks – CRM
Scale your business and automate your marketing efforts with DashClicks. Its white-label CRM and marketing automation solutions help you to manage leads, strengthen relationships, and track ROI – all from one intuitive platform.
Create stunning websites and online stores without writing a single line of code with Simvoly. Its drag-and-drop builder and white-label options make it easy to bring your vision to life and showcase your brand to the world.
Whether you’re a freelancer, agency, or entrepreneur, Simvoly gives you the tools you need to succeed online.
BlockSurvey is a privacy-focused survey tool that offers full white-label capabilities, making it ideal for businesses and agencies that prioritize data security. BlockSurvey ensures that your surveys are completely anonymous and encrypted, providing an additional layer of trust for your clients.
BlockSurvey’s pricing is flexible, with a white-label option available with a team plan starting at $55 per month. It’s an affordable solution for agencies looking to provide branded, secure surveys to their clients without sacrificing data privacy.
10 Things to look for in your white label tool
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
When choosing a SaaS white-label tool, it’s important to consider some of the following factors:
1. Branding
Can you easily add your logo, color scheme, and fonts throughout the tool? Does it allow customization of login screens, email templates, and other branding elements?
2. Custom functionalities
Does the tool offer the level of control you need to tailor features and functionalities specific to your client’s needs? Can you disable unused features or create custom user roles?
3. Existing systems
Does the white-label tool integrate with your existing CRM, marketing automation platform, or other software you use?
4. Data security
How does the white-label provider ensure the security of your client data? Look for features like data encryption, access controls, and compliance with relevant security standards.
5. Uptime and reliability
Is the white-label tool hosted on a reliable platform with a high uptime guarantee? Ensure minimal downtime to avoid disruptions for your clients.
6. Scalability
Can the tool handle your growing client base and data volume? Choose a solution that scales with your business needs.
7. Support
Does the white-label provider offer adequate technical support to address any issues you or your clients encounter? Consider the availability and response times of their support team.
8. Pricing
Review the pricing structure of the white-label tool. Does it offer a model that aligns with your budget and client pricing strategies (e.g., per-user, tiered pricing)?
9. Ease of use
Is the white-labeled tool user-friendly for both you and your clients? Look for intuitive interfaces and available training resources.
10. Free trial or demo
Many white-label tool providers offer free trials or demos. Take advantage of these to assess the tool’s functionality and user experience before committing.
By carefully considering these factors, you can select a white-label SaaS tool that empowers your business to offer exceptional branded solutions to your clients while streamlining your operations and ensuring a positive user experience.
Remember, the ideal white-label tool allows you to deliver exceptional branded solutions to clients, streamline operations, and ensure a positive user experience. By carefully considering the factors outlined in this guide, you can make an informed decision that propels your agency’s success.
FAQs on White-label tools
I’m concerned about data security with white-label tools. What should I look for?
Data security is crucial. When choosing a white-label tool, ensure they offer features like data encryption, access controls, and compliance with relevant security standards. Don’t hesitate to inquire about their data security protocols to ensure your clients’ information remains protected.
What are some popular white-label marketing tools for social media management?
The guide highlights two excellent options: PromoRepublic and ContentStudio. Both offer advanced collaboration features and customizable white-labeling, allowing you to seamlessly manage social media for your clients under your own brand.
Can I use white-label tools for email marketing as well?
Absolutely! The guide explores two popular choices – HubSpot and Brevo. While HubSpot offers full white-labeling, Brevo focuses on user-friendly campaign creation and tracking with white-labeling capabilities. Consider your specific needs and budget when choosing an email marketing tool.
Have you ever wondered what a URL is? We bet most of you haven’t given it a thought.
Well, you’re not alone in this – here’s why:
A lot of digital marketers, bloggers, influencers, and SEO rave about URL structure, types, and strategies, but the majority of them don’t explain the basics.
If you’re a tad curious about the fundamentals of a URL, don’t sweat it because we’ve got your back.
This piece is going to cover everything you need to know about URL types, structures, and SEO aspects of URLs.
Let’s dig deeper into the basics of a URL and try to understand the use of URLs in the digital marketing realm.
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URL is an abbreviation for uniform resource locator. It’s a web address of a resource on the internet. It was first introduced in 1994 and has grown tremendously ever since. Now, the World Wide Web has evolved into a modern-day technological phenomenon.
In other words, it’s the unique location of a website on the web server that makes accessibility to the website content easier for the end users.
Since the internet is the collection of data servers connected through the web, URL is the address of a specific website or webpage on the internet.
For instance, when a company wants their prospects and customers to check out their information online, they provide the website URL to access their website. That’s how they connect with their audience on the internet.
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Types of a URL
It’s vital to know about the types of URLs before going further deep into the topic. There are two main types of URLs:
1. Absolute URL
An absolute URL is a type of URL that contains a complete web address including the domain name and the directory or page path, beginning with a protocol such as “http://” and providing all necessary details for locating a resource on the web.
2. Relative URL
A relative URL is a web address that only includes the path information relative to the current location, excluding the domain name. Such URLs are used to reference resources within the same domain, indicating their location based on the current context.
There are several parts in a URL that users must know. However, the average user has no idea about the names of these parts of the URL. Let’s break them down and make them digestible for everyone.
Here are the parts of a URL:
i. Scheme
The scheme or protocol in a URL helps guide search engines on the selection of communication protocol to utilize when accessing the webpage.
Typically, HTTPS is the most common protocol; it stands for Hypertext Transfer Protocol Secure. It prompts web browsers to encode page data, such as personal details, enhancing security against cyber threats.
A subdomain is a prefix added to your main domain. For instance if the main domain is “replug.io” then the sub-domain will be something like “blog.replug.io”. It helps separate different sections of a large website, allowing for targeted SEO and scalable hosting.
However, search engines treat subdomains as separate sites, which can dilute SEO efforts.
Additionally, subdomains can confuse users if the design varies and can increase management complexity.
Second-level domain or domain is the name of the website.
For instance, if https://replug.io is the domain, then the main keyword replug is the second-level domain.
Normally, it’s the brand name or website name that companies use for the URL. It represents the company and helps create identity, branding, and reputation.
iv. Top-level domain
The top-level domain is the extension of the URL. A top-level domain (TLD) is the last segment of a domain name, such as .com, .org, or .net.
Examples of TLDs include:
.com (commercial)
.org (organization)
.net (network)
.edu (education)
.gov (government)
.co (company)
.info (information)
.biz (business)
There are also country-specific or category specific TLDs. Often the domain extension represents the brand behind the URL and helps differentiate it from the competitors.
v. Sub-directory
The sub-directory is the section of the URL that comes right after the TLD extension. It’s usually written after the TLD and a forward slash.
Don’t worry about the multiple sub-directories in some cases. A lot of brands use different combinations of permalinks that may include additional parameters, such as category, date, author name, etc.
Best practices for structuring URLs
Well-structured URLs can improve user experience, search engine ranking, and shareability. Here are the best practices for creating effective URLs:
1. Use descriptive & relevant keywords
Include keywords: Incorporate relevant keywords that reflect the content of the page. This helps search engines understand the page’s topic.
Avoid keyword stuffing: Overloading the URL with too many keywords can look spammy and hurt SEO.
2. Keep it short & simple
Concise URLs: Aim for URLs that are easy to read and remember. Ideally, they should be no longer than 50-60 characters.
Avoid unnecessary words: Remove stop words like “and,” “the,” and “of” unless they are necessary for readability.
Pro tip on URLs:
One of the SEO best practices anyone can follow is to keep the URL domain consistent and as short as possible.
Get your hands on a reputable, high-quality URL shortener to make your URLs shorter. Shortening the URLs is a great way to make the long and cluttered URLs look better regardless of the platform.
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3. Use hyphens to separate Words
Hyphens over underscores: Use hyphens (e.g., example.com/this-is-a-url) instead of underscores (e.g., example.com/this_is_a_url). Search engines recognize hyphens as word separators, but not underscores.
4. Keep it lowercase
Lowercase URLs: Always use lowercase letters in URLs to avoid confusion and potential duplicate content issues, as some servers treat URLs with different cases as separate pages.
5. Avoid special characters & parameters
Clean URLs: Stick to letters, numbers, and hyphens. Avoid special characters like &, %, $, and spaces, which can cause issues with readability and SEO.
Minimize parameters: If using query parameters (e.g., ?id=123), keep them to a minimum, as they can complicate URL structure and tracking.
Hierarchical structure: Organize URLs to reflect the site’s structure and content hierarchy.
Breadcrumbs: Ensure the URL path provides a clear breadcrumb trail for users and search engines.
7. Use HTTPS
Secure URLs: Ensure all URLs use HTTPS instead of HTTP. HTTPS is a ranking factor and assures users that the site is secure.
8. Avoid dynamic URLs
Static URLs: Prefer static URLs (e.g., example.com/product-name) over dynamic URLs with long strings of parameters (e.g., example.com/index.php?id=123&session=abc). Static URLs are cleaner and more user-friendly.
Well, many SAAS tools, blogs, and online stores have messy URLs. Not only do they look bad, but they also negatively impact the SEO performance of the site.
SEO is a multi-dimensional phenomenon, as it revolves around a bunch of website elements. User experience plays a key role in impacting the quality of a website. When users notice clean and beautiful links across the website, it helps them build trust in the site. Therefore, it encourages them to click the link and spend more time, consume more content, and eventually become a customer.
Stick to the main keywords; experiment with using only two to four words in the blog post URL.
Try to avoid adding unnecessary words, numbers, and prepositions in the blog post URLs.
A reliable link shortener helps you create clean, trackable URLs that enhance both user experience and campaign performance.
A huge benefit of using a reputable link management tool in your digital marketing campaigns is that you can always track the link performance.
Lastly, cleaning up the clunky URLs is a no-brainer. It’s good advice for website owners to implement any day.
Sharing long and clunky URLs on social media means shooting yourself in the foot – it looks like a rookie mistake. URLs are crucial to your online marketing – and so is URL shortening. When it comes to online marketing, it’s a must-do thing.
Frequently asked questions
Let’s answer some of the burning questions about the URLs:
How to get a URL?
A URL is a web address of a domain that comes with the domain set up in the web hosting account. When a user integrates a domain with the web hosting account and the DNS propagation gets completed, the domain gets active and the user can create as many pages as needed. Once pages are created, the URLs come with those web pages.
How do I find my URL?
To find your URL, all you need is to look at the web address bar of your web browser. However, you can also check out the Domains section of your web hosting account to see how many active domains you have on your web hosting account.
What is the difference between URL & URI?
A URL is an abbreviation of a uniform resource locator. In other words, it’s the address of the website that is used to access and use it. On the other hand, URI stands for uniform resource identifier; it’s a system used to identify resources in XML, tag library files, and other system files.
How to read a URL?
A URL is read from left to right. Most web browsers show protocol, such as http or https at the beginning of the URL followed by the colon and the two slashes. However, some web browsers don’t showcase the above-mentioned parts. The next part after the protocol and before the forward slash is the domain name – a domain name ends with a tld, such as .com or any other.
Short or Long URLs: which are better?
There is no definite answer to this question. Both types of URLs are used in the digital marketing and SEO fields. However, if a URL shortener doesn’t have a tracking feature, then the short URLs created with it aren’t worth using due to the lack of trackability. On the other hand, sometimes, long URLs look clunky and spammy, so shortening them with a high-quality URL shortener is the way to go.
What is a URL shortener?
A URL shortener is a tool that trims down long and hefty URLs and converts them into short and sweet URLs that are easy to use, can be shared on social media, and are possible to track.
Deep linking on Facebook allows users to be directed straight to specific content within your app or website from a Facebook ad, post, or message. This can significantly improve user engagement and conversion rates by providing a seamless and targeted user experience.
Here’s a comprehensive guide to creating Facebook deep links.
Understand Facebook deep linking
Facebook deep linking involves creating URLs that link directly to specific pages or content within your mobile app. There are two main types of deep links:
Deferred deep links: These links work even if the app is not installed at the time the link is clicked. The user is directed to the app store to download the app, and once installed, they are taken to the intended content.
Regular deep links: These links only work if the app is already installed on the user’s device. If the app is not installed, the link usually fails.
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Why are Facebook deep links important?
Enhanced user experience
Facebook deep links streamline the user journey by taking users directly to specific content within an app or website, reducing steps and creating a smoother, more efficient experience.
Improved engagement
By guiding users straight to relevant content from Facebook ads, posts, or messages, deep links can significantly boost engagement rates. Users are more likely to interact with content that is immediately accessible and relevant to their interests.
Higher conversion rates
Deep links in Facebook marketing campaigns can drive conversions by directing users to specific product pages or offers, increasing the likelihood of a purchase.
Personalized user journeys
Deep links enable personalized marketing on Facebook by directing users to content tailored to their preferences and past behavior, enhancing satisfaction and loyalty.
Efficient onboarding
For new users, Facebook deep links can simplify the onboarding process by taking them directly to the relevant section of an app after installation. This is particularly effective with deferred deep links, which function even if the app isn’t installed at the time the link is clicked.
Cross-platform consistency
Facebook deep links ensure a consistent user experience across different platforms and devices, directing users to the same specific content within an app or website whether they are on desktop or mobile.
Data and analytics
Facebook deep links provide valuable data and insights into user behavior and preferences. Tracking how users interact with deep links helps businesses optimize their content and marketing strategies.
Replug.io is a powerful tool for creating deep links that enhance user engagement by directing them to specific pages, sections, or content within a website or mobile application. Follow the step-by-step process below:
Select the campaign you want to associate with this deep link and customize the deep link URL to make it more user-friendly or branded.
Step 7: Enable deep links
Toggle the switch to enable Deep Links. An indicator will confirm if the destination URL can be used as a deep link.
Step 8: Save the deep link
Click the “Save Link” button to save your deep link with the deep linking feature enabled.
Step 9: Implement in Facebook ads or posts
When setting up your ad or post on Facebook, use the Replug-generated deep link URL in the destination URL field.
Step 10: Track performance
Use Replug’s analytics dashboard to monitor the performance of your deep links. Analyze click-through rates, user engagement, and conversion metrics to optimize your campaigns.
Why use Replug for Facebook deep links?
Replug is a versatile deep link generator tool that allows you to create branded short links, add retargeting pixels, and track link performance. Using Replug for your Facebook deep links provides several advantages:
Ease of use: Replug’s intuitive interface makes it easy to create and manage deep links without needing advanced technical skills.
Custom branding: Create branded short links with Replug’s top-notch link shortener to improve click-through rates and build trust with your audience.
Comprehensive analytics: Track the performance of your links with detailed analytics, helping you to optimize your marketing strategies.
Retargeting capabilities: Add retargeting pixels to your links to capture and retarget users across different platforms.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms.
Try deep links for free
Conclusion
Using Replug for creating Facebook deep links simplifies the process and enhances your marketing efforts. Following the steps outlined in this guide, you can efficiently create and manage deep links that direct users to specific content within your app or website.
Replug’s features, such as branded short links, comprehensive analytics, and retargeting capabilities, provide you with the tools needed to maximize the effectiveness of your Facebook marketing campaigns. Ensure thorough testing and continuous optimization to achieve the best results.
FAQs
What are Facebook deep links?
Facebook deep links are URLs that direct users to specific content within a mobile app or website from Facebook ads, posts, or messages, enhancing the user experience by minimizing the steps needed to reach the desired content.
Are Facebook deep links compatible with both iOS and Android?
Yes, Facebook deep links are compatible with both iOS and Android. Ensure you configure URL schemes for iOS and intent filters for Android, and include the necessary App Links metadata.
What data can I track with Facebook deep links?
If you create Facebook deep links through Replug, you will be able to track click-through rates, user engagement, conversion rates, and other valuable marketing metrics.
Ever wondered why everybody wants to increase online sales fast?
Obviously, more sales means more revenue, and more revenue means you become richer.
Platforms like Meta, Amazon, Google Ads and Shopify, to name a few, provide a variety of tools and features designed to increase online sales. These platforms have massively contributed to the growth and success of businesses by enhancing customer engagement, streamlining operations, and optimizing marketing strategies.
This not only shows how boosting online sales have gradually, but surely, become the backbone of almost all businesses. This surge in online sales has a huge impact on global online sales as well. Statista reports thatglobal eCommerce sales revenueis expected to grow at a CAGR rate of 9.47% (2024-2029).
If you are struggling to turn those website visits into actual sales?
Fear not, fellow marketers! This guide is your cheat sheet to increase your online sales game. Let’s keep going.
17 amazing tips to increase online sales
We have compiled 17 tips with pro hacks that can help multiply your sales and some can even save the costs for your business as well.
1. Target the right audience
The first and most important tip is to target the right audience. You can conduct thorough market research to identify your ideal customer’s demographics, preferences, and pain points. Tailor your marketing efforts to resonate with their needs and interests, increasing the likelihood of conversion.
2. Stay ahead with advanced SEO strategies
Organic traffic is gold. Stay ahead of the curve with advanced SEO strategies to ensure your website ranks high in search engine results pages (SERPs). Focus on keyword research, on-page optimization, and high-quality content creation to improve your website’s visibility.
With the majority of online traffic coming from mobile devices, optimizing your website or app for mobile responsiveness is non-negotiable. Make sure your website has fast loading times and intuitive user interfaces across all devices. A mobile-friendly experience enhances user satisfaction and encourages mobile shoppers to complete their purchases.
Pro hack: Optimize website navigation for easy access to products and information, allowing a smooth and intuitive browsing experience that keeps customers engaged.
3. Utilize user-generated content more often
Encourage satisfied customers to share their experiences through reviews, testimonials, and social media posts. UGC serves as authentic endorsements of your products or services, influencing potential buyers’ purchasing decisions to increase online sales.
4. Use high-quality visuals and themes
Invest in high-quality imagery, videos, and graphics that showcase your products or services in the best light. Make the best of tools for seamless AI video generation to create engaging, professional-quality videos quickly and efficiently. Ensure your website design and branding elements align with your target audience’s preferences, creating a visually appealing and cohesive online presence.
5. Run online ads
If you are not running ads in this digital era, then don’t expect to increase online sales.
Online ads are like direct bridges to reach potential customers, instantly enhancing brand visibility. Compared to many other marketing methods, running online ads is remarkably faster. Through precise targeting based on demographics and online behavior, ads ensure reaching the most relevant audience.
Moreover, you can simply use these statistics to tailor your next campaign to target them. Since the data you receive is in real-time, there’s a higher probability of achieving high social media engagement.
6. Set up killer social media campaigns
Map out, design, and set up visually appealing posts tailored for specific platforms and suggested posting times. To simplify this process, use automation tools to schedule posts, monitor their effectiveness, and optimize your social media workflow for greater efficiency.
We would suggest you consider ContentStudio, a comprehensive social media tool designed for agencies, brands, and marketers. With its user-friendly interface and powerful features agencies, brands, and marketers can stay organized and accomplish more in less time, streamlining social media management tasks.
7. Deliver exceptional customer support every time
Providing exceptional customer support is essential for long-term relationships and driving repeat business. Positive experiences lead to satisfied customers who are more likely to become loyal advocates for your brand.
Tip: Implement live chat and consider investing in the best business phone systems or an AI chatbot like Crisp (a leading Freshdesk alternative) to provide immediate assistance and support, address concerns, and facilitate the buying process in real time.
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8. Giveaways or discounts
Everyone loves a good deal, so consider running giveaways or offering discounts to incentivize purchases and attract new customers. Promote exclusive offers through email marketing, social media, and website banners to create excitement and urgency. More importantly, it helps to increase online sales.
Pro hack: Offer complimentary items or samples with purchases to catch customers’ attention and boost sales.
9. Team up for a win-win
Collaboration is key! Partner with complementary brands or influencers to reach new audiences, leverage each other’s networks, and boost your online sales.
Explore opportunities for cross-promotion through co-branded campaigns, guest blogging, or social media takeovers.
10. Make your checkout process smooth
Don’t let a clunky checkout process affect your sales. Simplify the steps to purchase, minimize form fields, and offer multiple secure payment options to cater to diverse customer preferences.
Guest checkout and clear shipping/return policies further enhance the user experience and build trust.
Lower the risk of purchasing with money-back guarantees or hassle-free returns to alleviate customer concerns and boost confidence in making a purchase.
Disable account registration requirements at checkout and simplify the checkout process. Reduce friction and abandonment rates, while still offering the option for customers to create an account for future purchases.
Pro hack: Recommend complementary or upgraded products during the checkout process, maximizing the value of each transaction and increasing overall revenue.
11. Retarget your visitors
Not everyone buys right away. Retargeting pixels allow you to re-engage visitors who have previously interacted with your website or products. Install retargeting pixels on your links to track user behavior and serve targeted ads to visitors across various online platforms.
By staying top-of-mind with potential customers, you can encourage them to revisit your site and complete their purchase. Thus, retargeting your visitors with more personalized ad experiences can increase online sales for you.
The best way is to use a link retargeting tool like Replug. It is an all-in-one link management platform that allows you to create and manage retargeting campaigns across various platforms and channels, helping you reach potential customers who have previously interacted with your brand.
Moreover, with this top-notch URL shortener you can add CTAs, track audience, route traffic, A/B test your campaigns and much more.
12. Put what’s popular in the spotlight
Boost your conversion rates with irresistable CTAs with
The next tip in our list for increasing online sales is to capture visitor attention.
Let me explain..
A compelling offer presented with a call to action pop-up, encourages visitors to subscribe or make a purchase.
Use your CTAs to display customer reviews and testimonials to build credibility and reassure hesitant buyers of the value and quality of your products. Furthermore, showcasing best-selling products prominently to leverage social proof and inspire trust in potential buyers.
All of the above can potentially help you to increase online sales.
13. Craft personalized email campaigns for impact
Email remarketing remains one of the most effective tools for nurturing leads and driving conversions. Segment your email list based on user preferences, behavior, and purchase history to deliver personalized content and offers. Tailor your email campaigns to address specific customer needs and pain points, increasing engagement and driving online sales.
Pro hack: Run abandoned cart email campaigns to remind customers of items left in their cart, prompting them to complete their purchase.
14. Map your customer’s journey
Understanding the customer journey is essential for providing seamless online experiences and guiding users towards conversion. Map out the various touchpoints and interactions users have with your brand, from initial discovery to post-purchase support.
Identify potential pain points or friction areas and optimize each stage of the user journey to enhance satisfaction and drive online sales.
15. Refine strategies through A/B testing
Don’t just guess what works – test and refine your approach to find what converts best. A/B testing lets you compare different versions of your website, emails, and product offerings to see what clicks with your audience. By constantly iterating based on data, you’ll ensure your sales strategy is firing on all cylinders.
16. Data is your friend
Numbers don’t lie! Learn how to use analytics tools to track website traffic, user engagement, and sales. Analyze these key metrics to identify trends, find areas for improvement, and make data-driven decisions that fuel growth and profitability.
For this, you can any advanced yet affordable analytics tool such as Usermaven. By tracking metrics such as page views, time spent on the site, and click-through rates, you can gain valuable insights into what resonates with your audience and what doesn’t.
Besides that, automating data collection and analysis processes help you streamline your operations and free up valuable time and resources.
17. Limiting choices
Carefully curate a selected range of products, reducing decision fatigue, and guiding customers towards quicker purchasing decisions.
Mistakes to avoid when trying to increase online sales:
Here’s a table outlining common mistakes to avoid when trying to increase online sales:
#
Mistake
Description
Solution
1
Poor Website Navigation
Complicated navigation can frustrate customers.
Simplify site structure and ensure intuitive, user-friendly navigation.
2
Lack of Mobile Optimization
A website not optimized for mobile can lead to lost sales.
Ensure your site is fully responsive and functions well on all mobile devices.
3
Ignoring SEO
Low search engine visibility can decrease traffic.
Invest in SEO strategies to improve your site’s ranking on search engines.
4
Unclear Value Proposition
Customers may not understand why they should buy from you.
Clearly communicate the unique benefits and value of your products or services.
5
Complicated Checkout Process
A lengthy or complex checkout can cause cart abandonment.
Streamline the checkout process with fewer steps and multiple payment options.
6
Lack of Trust Signals
Customers may hesitate to buy without trust indicators.
Include customer reviews, security badges, and clear return policies to build trust.
7
Inadequate Customer Service
Poor customer support can lead to negative reviews and lost sales.
Provide excellent customer service through various channels like chat, email, and phone.
8
Ignoring Customer Feedback
Not addressing customer complaints can harm your reputation.
Actively seek and respond to customer feedback to improve your offerings and service.
9
Poor Product Descriptions
Vague or generic descriptions can fail to engage customers.
Write detailed, compelling product descriptions highlighting key features and benefits.
10
Neglecting Email Marketing
Missing out on this channel can reduce repeat business.
Implement targeted email marketing campaigns to engage customers and drive repeat purchases.
11
Slow Website Load Times
Slow pages can lead to high bounce rates.
Optimize website speed by compressing images, using a CDN, and minimizing code.
12
Ineffective Social Media Use
Not leveraging social media can limit your reach.
Use social media strategically to engage with your audience and promote your products.
13
Lack of Personalization
Generic experiences can reduce customer engagement.
Use data and analytics to personalize the shopping experience for each customer.
14
Ignoring Market Trends
Failing to adapt to new trends can make your offerings outdated.
Stay informed about industry trends and adapt your products and marketing strategies accordingly.
15
Overcomplicating Product Pages
Too much information or clutter can overwhelm customers.
Keep product pages clean and focus on key information with clear, high-quality images.
16
Ignoring Cart Abandonment
Not addressing cart abandonment can lead to lost sales.
Implement abandoned cart recovery strategies like email reminders and exit-intent pop-ups.
17
Neglecting Local SEO
Failing to optimize for local search can miss out on nearby customers.
Use local SEO tactics such as Google My Business and localized keywords.
18
Underutilizing Video Content
Not using videos can miss an opportunity to engage customers.
Create product videos, tutorials, and customer testimonials to increase engagement.
19
Inconsistent Branding
Inconsistent branding can confuse customers and dilute your message.
Maintain a consistent brand voice, design, and messaging across all platforms.
20
Poor Quality Images
Low-quality images can deter customers from making a purchase.
Use high-resolution images that accurately represent your products from multiple angles.
21
Ignoring Seasonal Trends
Not capitalizing on seasonal trends can result in missed sales opportunities.
Plan promotions and stock inventory based on seasonal trends and holidays.
22
Lack of Social Proof
Not showcasing social proof can reduce trust and credibility.
Display customer reviews, ratings, and user-generated content prominently on your site.
23
Complex Return Policies
Complicated return policies can deter potential buyers.
Offer clear, simple, and fair return policies to increase customer confidence.
24
Insufficient Payment Options
Limited payment options can lead to cart abandonment.
Provide multiple payment methods, including credit cards, PayPal, and digital wallets.
25
Overlooking Site Security
Inadequate security measures can compromise customer trust and data.
Implement strong security protocols, including SSL certificates and secure payment gateways.
26
Lack of A/B Testing
Not testing different strategies can lead to missed optimization opportunities.
Regularly conduct A/B tests on various site elements to find what works best for your audience.
27
Ignoring Customer Journey
Not understanding the customer journey can lead to missed engagement points.
Map out the customer journey and tailor your marketing efforts to each stage of the buying process.
28
Underestimating Shipping Costs
Unexpected high shipping costs can lead to cart abandonment.
Offer clear shipping options and consider free or discounted shipping to reduce cart abandonment.
Conclusion
Social media has upgraded e-commerce many a fold over the past few decades. In order to survive in the competitive market, you need to come up with cautious strategies.
For your business to soar, you need customers to invest in you. I have discussed a few practices for you to elevate your sales game.
The first and the foremost step is to gain your clients’ trust. Deal with your clients honestly and do not wreck your credibility by making the promises you can’t keep.
Devotedly serve your targeted audience and make the best of your time and resources.
Reciprocate with your customers and incline them towards loyalty.
Work with the latest technologies and make them believe that they’re in best hands.
Use scroll maps and heat maps to improve your awebsite thereby improving the quality of business with your customers.
Engage with your customers via Live Chats, Emails and other social platforms.
The most crucial thing to worry about is consistency. Consistently working towards betterment will improve you in every field of life.
FAQs on how to increase online sales
What are the benefits of selling online?
Selling online brands can boost conversions, lower overheads, 24/7 store availability, convenience for customers, and much more…
How do i write effective product descriptions?
You can write effective product descriptions by highlighting the features & benefits of your brand or product etc. Try using related keywords based on search queries.
What payment methods should i offer?
You should offer credit cards or other secure payment gateways.
What are the challenges of selling online?
One has to face market competition, challenges in online marketing, managing inventory, etc.
How do i run effective online sales campaigns?
You can offer discounts, and promotions, or run customized email marketing campaigns for this.
