TikTok character limits have revolutionized digital marketing, but its character limits can present challenges when sharing long links.
Whether you’re running a digital marketing agency, managing an e-commerce business, creating content, or handling social media accounts, mastering these constraints is essential for successful campaigns.
Let’s explore effective strategies to incorporate long links within TikTok’s character limits and maximize your content’s impact!
Understanding TikTok’s character limits and link restrictions
TikTok has come a long way in how creators can express themselves in captions. It enforces various character limits and character restrictions across its platform to maintain a clean, user-friendly interface.
Initially, TikTok video captions were limited to just 300 characters, offering minimal space for creativity or detailed storytelling. Over time, this cap expanded significantly to 2,200 characters, yet creators still felt the need for more flexibility. So, what’s the current character limit?
Here’s a quick breakdown of TikTok’s latest character limits:
Video captions: 4,000 characters
Comments: 150 characters
Bio: 80 characters
Username: 30 characters
These limits are designed to keep content concise and boost TikTok views, aligning with TikTok’s fast-paced, visually-driven nature.
Why are TikTok character limits important for content creators?
The TikTok character limits help content creators stay concise and focused, ensuring their message is clear and impactful. It also encourages creativity, prompting them to deliver high-quality content within a limited space.
Express more about your content Gone are the days of struggling to fit everything into one concise line. With 4,000 characters, you can now share behind-the-scenes details, fun facts, or a backstory for your video without compromising clarity.
Describe your video like never before Give your audience a detailed snapshot of what they can expect. Whether you’re sharing tutorials, product showcases, or entertainment content, you can outline the key points or even share step-by-step instructions directly in the caption.
Get closer to your audience Captions offer a way to connect deeply. Use the extra space to ask questions, share personal anecdotes, or even spark meaningful conversations! The more relatable and engaging your caption, the more your audience will likely interact with your post.
Make your content SEO-friendly With SEO becoming a more prominent feature on TikTok, the extended character limit allows for better keyword integration. You can now include multiple keywords naturally, enhancing your video’s discoverability without making it feel forced or cluttered.
Encourage longer engagement Thoughtful, well-written captions can keep your audience reading longer, complementing their time watching your video. This increased engagement can signal to TikTok’s algorithm that your content is valuable, potentially boosting its reach.
Offer value beyond the video Some creators use captions as mini-blog posts, offering insights, tips, or even educational snippets that viewers can take away after watching the video. This approach adds a layer of value that keeps audiences coming back for more.
However, the TikTok character limit can pose challenges when you need to share lengthy URLs or detailed information. For marketers and creators, the main hurdle lies in fitting promotional links within these constraints, especially in captions and bios. Long URLs can quickly consume valuable character space, leaving little room for descriptive text or calls to action.
Read on to know how you can easily share long links on TikTok.
Strategies to share long links on TikTok
1. Using URL shorteners
Link management tools are indispensable tools for condensing long links into manageable sizes. They create compact, redirecting URLs that occupy minimal space in your TikTok content. While several options are available, Replug stands out as a comprehensive solution for professional link management.
Replug offers several advantages for TikTok marketers:
Branded short links: Create custom short URLs that reinforce your brand identity.
Advanced analytics: Track link performance to optimize your TikTok marketing strategy.
Centralized management: Organize and update your links from a user-friendly dashboard.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Paste your long URL in the bar under “Quickly Shorten your link”
Proceed next and customize the URL slug if you want
Custom URL slug:
Save the shortened link and copy it. Now you can use your new, branded short link in your TikTok content!
2. Make your bio stand out
Your TikTok bio is prime real estate for sharing important links. With an 80-character limit, it’s crucial to use this space wisely:
Use a shortened, branded link created with Replug
Keep your bio text concise and compelling
Update your bio regularly to promote current campaigns or content
3. Utilizing bio link tools
Bio link tools allow you to share multiple links through a single URL in your bio. These tools create a landing page with buttons leading to various destinations.
Replug offers this feature with added benefits:
Customizable landing page design to match your brand
Analytics for each link on your page
Easy updates and management within the Replug dashboard
Maximizing TikTok’s 4,000-character caption limit
With TikTok’s expanded 4,000-character caption limit, you have more room to work with when sharing links. Here’s how to make the most of it:
1. Strategic link placement
Place your most important link at the beginning or end of the caption for visibility
Use line breaks to separate your link from other text
Consider using emojis or special characters to draw attention to your link
2. Caption optimization techniques
Keywords: Incorporate relevant keywords to improve discoverability
Call-to-action: Craft a compelling call-to-action that encourages clicks
Context: Provide context for your link to increase its value to viewers
Hashtags: Use hashtags, balancing visibility with character conservation
Remember, while you have more space, it’s still important to keep your captions engaging and scannable. Use short paragraphs and bullet points for readability.
Advanced link-sharing strategies for different TikTok features
If you have a TikTok Business account for marketing, you have access to additional link-sharing options:
Website link in profile: Add a clickable website link to your profile page
Call-to-action buttons: Include buttons like “Shop Now” or “Learn More” in your videos
To make the most of these features, ensure your links lead to mobile-optimized landing pages for a seamless user experience.
Cross-platform link sharing
Leverage TikTok’s integration with other platforms to expand your link reach:
Share your TikTok content and social media links on Instagram, X (Twitter), Facebook etc.
Use Replug to create unique shortened links for each platform. You can also retarget your TikTok audience and track cross-platform performance.
Implement a consistent link strategy across all your social media profiles.
Tips to track and optimize link performance
To ensure your link-sharing efforts and click tracking are effective, it’s crucial to track and optimize performance:
Use Replug’s link analytics to monitor click-through rates and engagement
A/B test: A/B test different link placements and caption styles
Content drive: Analyze which types of content drives the most link clicks
Strategy: Adjust your strategy based on performance data
A complete link management solution
for marketing professionals & agencies.
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By consistently analyzing your results, you can refine your approach and improve the effectiveness of your TikTok marketing campaigns.
The best (& FREE) TikTok caption generator
Want captions that pop? Replug’s free TikTok caption generator makes creating engaging captions effortless. Follow these simple steps to get captions tailored to your needs:
Enter your prompt: Briefly describe your TikTok content.
Adjust word count: Choose the length that fits your style.
Define the tone: Whether casual or professional, select the tone that aligns with your message.
Toggle hashtags & emojis: Add hashtags and emojis or keep them minimal.
Select variations: Decide how many caption options you need.
Click ‘Generate’: Let Replug’s AI create your captions instantly.
Navigating TikTok’s character limits when sharing long links doesn’t have to be a roadblock for your marketing efforts. By utilizing tools like Replug for branded link shortening and analytics, strategically placing links in your content, and leveraging TikTok’s various features, you can effectively drive traffic and engagement from your TikTok audience.
Remember to keep your content authentic and valuable, using links to enhance rather than overshadow your message. With these strategies in place, you’ll be well-equipped to make the most of TikTok’s platform while maintaining your brand’s professionalism and impact.
FAQs for TikTok character limits
Can I add multiple links in one TikTok post?
While you can include multiple links in a caption, it’s generally more effective to focus on one primary link per post. Use link-in-bio tools or Replug’s landing page feature for sharing multiple links.
Are shortened links secure for TikTok?
Reputable URL shorteners offer secure links. Look for tools that provide HTTPS encryption to stay safe while adhering to TikTok character limits.
How do I make my links more clickable?
Use clear calls-to-action, place links strategically in your captions, and consider using emojis or special characters to draw attention to them. Branded short links can also increase trust and clickability.
What’s the best way to track link performance on TikTok?
Utilize Replug’s analytics features to track click-through rates, engagement, and other key metrics for your shared links. This data will help you optimize your TikTok marketing strategy over time.
Are there any restrictions on the types of links I can share?
TikTok has community guidelines that prohibit sharing links to harmful or inappropriate content. Always ensure your links comply with TikTok’s policies to avoid potential account restrictions.
You’ve got a hot product, and your online store makes few weekly sales. It’s time to turn the dial on your Shopify game and set your sales on a growth trajectory. But how? That’s the million-dollar question.
This guide has your back, delivering straightforward techniques that drive traffic and boost sales. And the best part? They’re quick and easy to implement!
So, let’s dive into the strategies that will boost your Shopify success without any unnecessary fuss.
Why do you need to increase your Shopify sales?
Shopify is an ecommerce platform that empowers entrepreneurs to launch and quickly grow their online stores. It’s user-friendly, packed with features, and highly customizable to suit many businesses. In fact, Shopify stores have collectively generated over $1 trillion in global sales, making it a powerhouse in online retail! Mindblowing, isn’t it?
That being said, with the stats to back it up, increasing your sales on Shopify could be the cherry on top to level up your ecommerce game. Also, consumer behavior has shifted drastically after the pandemic, with more people shopping online than ever before. This makes optimizing your Shopify store the ultimate game-changer for your business.
That’s exactly why we’re blessing you with this golden content: to help you win the Shopify Hunger Games.
But before we spill the tea, let’s take a moment to pinpoint the reasons why you might be falling behind. Time to turn those weaknesses into winning strategies!
To succeed in online marketing, focusing on a specific niche and target audience is essential. Trying to appeal to everyone often dilutes your efforts. Instead, identify your ideal customer and tailor your marketing message to resonate with them. This increases engagement and improves conversion rates. You need to:
Attract the right customers: Craft your message to meet your ideal customer’s needs and pain points.
Boost conversions: When your marketing is relevant, you’re more likely to turn visitors into loyal customers.
Use first-party data: Understand your audience better and refine your targeting using data like customer behavior, purchase history, and interactions.
Unlike third-party data, which is less personalized, first-party data allows you to create more effective marketing strategies. Here’s a video by Dan Shaffer from WebFX, sharing tips on how first-party data can amplify ecommerce sales:
2. Enrich the customer experience
For an ecommerce platform, positive customer experience is crucial for retaining customers and driving repeat sales. From the first interaction with your brand to post-purchase support, each touchpoint shapes their perception of your business. Customers encountering difficulties or dissatisfaction along the way are more likely to look elsewhere. Here’s how you can enrich the customer experience:
Create a streamlined shopping journey: Ensure your website is easy to navigate, with clear product descriptions and simple checkout processes.
Responsive customer support: Offering timely and helpful support can resolve issues quickly and build customer trust.
Here’s an example of Walmart’s responsive customer support. Their excellent customer service is one of their biggest secrets behind ecommerce success:
The key to keeping customers happy is providing exceptional customer service. If you go the extra mile, customers are more likely to return and recommend your brand, leading to long-term success.
3. Streamline and optimize your checkout process
To reduce cart abandonment and boost conversions, simplify your Shopify checkout with these key strategies:
Allow guest checkout: Allow users to make purchases without registration to reduce friction.
Minimize steps: Eliminate unnecessary form fields or pages to make the process quicker.
Offer clear payment options: Ensure an intuitive, easy-to-follow process with progress indicators.
Enhance page design: Keep it clean, easy to navigate, and visually appealing.
Use secure payment gateways: Ensure a reliable and safe transaction.
For registered or returning customers, a one-step checkout can further streamline the process and encourage completion. Here’s an example of Bath & Body Works:
Following the above strategies can easily improve user experience and increase sales on your Shopify store!
Your website copy plays a pivotal role in converting visitors into customers. It should be clear, concise, and persuasive, guiding users to take the desired actions, whether it’s making a purchase, signing up, or getting in touch.
Focus on benefits: Clearly articulate how your product or service improves your customers’ lives. Instead of just listing features, explain the specific, tangible benefits they’ll experience.
Use a conversational tone: Speak directly to your audience in a way that resonates with them. A friendly and approachable tone can make your message more relatable and engaging.
Proofread for perfection: Small errors like typos or grammatical mistakes can undermine your credibility and professionalism. Ensure your copy is polished before it goes live to maximize its effectiveness. Using a plagiarism checker can also help you maintain originality and ensure your content is completely authentic before publishing.
You’ll build trust and increase Shopify sales by refining your web copy to address your audience’s needs and showcase your offering’s true value. When paired with a E-commerce SEO agency’s expertise, your website can become a powerful tool for driving conversions.
5. Enhance website navigation
A smooth and intuitive website navigation keeps visitors engaged and increases conversions. Studies show that the average bounce rate benchmark is approximately 55.43%, hence, making it easy for customers to find what they’re looking for is essential.
Use a straightforward, visible menu: Your homepage should feature a prominent navigation menu that’s easy to spot and use. Include categories like vendor, product type, or tags so users can quickly narrow their search.
Organize products logically: Group similar items together to help customers easily find related products. This improves the browsing experience and boosts sales by encouraging additional purchases.
Streamlining the navigation makes it easier for customers to explore your products, increasing engagement and ultimately leading to more conversions.
6. Make your store load fast
A fast-loading ecommerce store is crucial for both customer satisfaction and SEO performance. Here’s why it matters:
Customer experience: A slow-loading site frustrates users and leads to high bounce rates. Visitors may leave before they even have a chance to explore your products.
Search engine ranking: Google favors fast-loading websites, meaning slow speeds can hurt your visibility.
Business sense: Fast sites run more efficiently, improving user experience and operational effectiveness.
Research shows that conversion rates can drop by an average of 0.3% for every second of delay in load time. So, making sure your site loads quickly directly impacts your sales.
To improve speed:
Choose a reliable hosting service that can handle high traffic volumes.
Optimize your images to reduce load time without compromising quality.
Ensure your URLs are SEO optimized for faster indexing.
Clean up your code to ensure smooth site performance.
A fast store enhances user satisfaction, boosts conversions, and improves search engine rankings, helping you increase sales on Shopify.
7. Create a landing page that converts
A well-designed landing page can significantly boost your sales on Shopify. Here’s how to make sure your page works to convert visitors into leads or customers:
Attention-grabbing headline: Make sure your headline clearly communicates the value of what you’re offering and grabs visitors’ attention immediately.
Clear and concise offer: Ensure that your offer is easy to understand. Visitors should immediately know what they will get in exchange for information or purchase.
Strong CTAs: Use compelling calls-to-action that motivate visitors to take the next step. Make the action clear, such as “Buy Now” or “Sign Up for Exclusive Offers.”
By focusing on these key elements, you can create a Shopify landing page that not only attracts visitors but also converts them into customers.
8. Design a great CTA (Call-to-action)
A well-designed call-to-action phrase is essential to driving conversions and guiding visitors to take action. Here’s how to make your CTAs compelling:
The offer: Ensure you’re offering something valuable or desirable to your audience. Whether it’s a discount, free trial, or more information, the offer should align with their needs.
The copy: Use clear, action-driven language. Words like “Get Started,” “Buy Now,” or “Claim Your Offer” give readers a clear direction on what to do next.
The design: Make your CTA button stand out. Use contrasting colors, enough whitespace, and clear visuals so it grabs attention without overpowering the rest of the content.
The prompt: Consider CTA buttons like “Get a Demo” or “Book Your Demo,” especially when the customer journey involves more touchpoints.
Here’s an example of Replug’s catchy call to action:
By designing CTAs that are appealing, action-focused, and strategically placed, you’ll increase engagement and drive sales.
9. Optimize product pages
Optimizing your Shopify product pages is key to driving conversions. Here’s how you can elevate your product pages:
Clear, detailed descriptions: Ensure your descriptions are informative, covering size, material, color, and usage. Here’s how Nike is doing it:
High-quality images: Use 4-5 images from different angles to view your product comprehensively. High-quality visuals increase trust and make your offerings more attractive.
Infographics: Use infographics to explain product benefits or provide comparisons in a visually engaging way.
Videos: Create product demos or behind-the-scenes content to build trust and connect with customers.
For your Shopify store, it’s essential to use visuals that grab attention and enhance the shopping experience. By crafting well-optimized product pages on Shopify, you help customers quickly find what they need, encouraging them to make a purchase and boosting your sales.
In addition to strong visuals and persuasive descriptions, many Shopify merchants leverage Shopify product bundles to showcase related items together, encouraging larger purchases and increasing average order value as part of their overall sales strategy.
Here’s an example of Apple’s unique and interactive product page:
Killer tip: Incorporate GIFs! These dynamic, eye-catching animations can showcase product features or add a playful touch, making your store stand out and keeping visitors engaged longer.
10. Focus on customer retention
Retaining customers is key to increasing Shopify sales. Keeping them happy encourages repeat business, reducing the need for constant new customer acquisition. Here are ways to increase customer retention:
Loyalty incentives: Offer discounts or rewards for repeat purchases.
Stay in touch: Send follow-up emails or personalized messages to maintain engagement.
Refunds: A hassle-free return policy builds trust and encourages future shopping.
Free shipping: Offering free shipping, especially on high-margin products, boosts conversions and customer loyalty. 62% of customers don’t purchase without free shipping costs, so consider incorporating shipping costs into product prices to create a more transparent and appealing checkout experience.
Zappos generated a total of $1,063.9M in global net sales by focusing on customer retention through free shipping and incentives.
Smartphones constituted around 68 percent of online shopping orders in 2024, so providing a seamless mobile experience is crucial. Here’s how to optimize your Shopify store:
Responsive design: Ensure your site adjusts perfectly to all screen sizes.
Fast loading speed: Mobile users expect quick page loads. So, optimize your images and reduce unnecessary elements.
Easy navigation: Simplify menus and ensure buttons are easy to click.
Mobile-friendly checkout: Optimize for mobile and integrate dynamic QR codes to let customers easily complete purchases.
Optimizing for mobile devices improves user experience and boosts engagement and conversion rates.
12. Build brand trust
Building trust with your customers is essential for driving conversions. Here’s how you can do it:
Professional design: Ensure your Shopify store has a clean, well-organized layout that reflects your brand’s quality and professionalism.
Social proof: Display customer reviews and testimonials prominently on product pages and throughout your site. Positive feedback from satisfied customers reassures new visitors that your products and services are reliable. Here’s an example of ContentStudio:
Trust signals: Use security badges (such as SSL certificates) and clearly state your return policy, shipping terms, and satisfaction guarantees. These elements make customers feel more secure about making a purchase.
Since over 99.9% of customers read reviews when they shop online, showcasing social proof builds credibility and enhances customer loyalty, leading to increased conversions and repeat business.
Customized URLs are a powerful way to enhance your branding efforts. By generating and using branded short links, you can reflect your brand’s identity exceptionally while boosting click-through rates.
Stand out with your brand: Replug is a top-notch link management platform that allows you to craft personalized URLs that align with your branding, making your links more memorable and professional.
Track performance: With built-in click-tracking capabilities, you gain valuable insights into how your links and campaigns are performing, helping you refine your marketing strategy.
Branded URLs go beyond simple link shortening; they offer a more sophisticated and effective way to distinguish your brand in the crowded online marketplace.
Boost ROI with branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose
customizable branded URLs.
To stand out in the competitive ecommerce space, it’s crucial to communicate your main selling points clearly. Whether it’s your competitive pricing, superior quality, strong brand identity, fast delivery, or problem-solving capabilities, ensure these strengths are front and center in your marketing efforts.
Focus on what matters: Identify the key benefits that set your store apart from the competition and weave them into your product descriptions, ads, and website content.
Create a consistent message: Reinforce your unique value proposition across all customer touchpoints to ensure that your brand message is clear and resonates with your audience.
Check out how Usermaven, a product and website analytics tool, highlights its selling point on its website:
You can build trust and loyalty by emphasizing your strengths, ultimately driving more sales and conversions for your Shopify store.
Search engine optimization (SEO) drives organic traffic to your Shopify store. You can attract more visitors and generate more sales by improving your site’s ranking in search results. Here’s how to optimize for SEO:
Use relevant keywords: Integrate keywords naturally into product titles, metadata, and URL slugs. This helps search engines understand your products and boosts your rankings.
Leverage content marketing: Create valuable content like blog posts, guides, and other resources targeting specific keywords. This not only enhances SEO but also attracts more visitors who are interested in your products.
Optimize product listings: Ensure each product listing is optimized for SEO and conversions. Use compelling descriptions, titles, and high-quality images to entice potential customers and improve your search ranking.
Drive traffic through SEM: Consider using search engine marketing (SEM) to pay for placement in search results, making it easier for customers to find your store.
By focusing on SEO and optimizing your store for search engines, you can increase its discoverability, improve traffic, and ultimately boost Shopify sales.
16. Leverage social media to increase sales
Social media is a powerful way to drive sales and strengthen customer relationships. You can turn followers into loyal customers by actively engaging with your audience and leveraging key strategies. Here’s how:
Engage with your audience: Monitor comments, host live streams, and run polls to connect and understand customer preferences. Tools like Talkwalker help monitor and track consumer sentiments.
Find and nurture leads: Use hashtags to discover new customers, engage authentically, and build trust.
Sell everywhere: Expand your reach by selling on multiple platforms. Tools like ContentStudio and Replug simplify inventory and performance tracking.
Seal the deal: Close sales through direct messages or personalized interactions.
A complete link management solution
for marketing professionals & agencies.
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With the right approach, social media can turn followers into loyal customers and drive real results.
Paid advertising (PPC) is vital to boosting the visibility of your store:
Paid advertising: Use PPC to appear at the top of search results by bidding on relevant keywords. Ads on Google and social media platforms like Facebook, Instagram, and Pinterest help target specific audiences and increase visibility.
Social media ads: Engage customers through creative ads on platforms like Facebook and Instagram to raise brand awareness and drive traffic.
Here’s an example of paid Google search ads of Mascaras by different brands:
Paid advertising can maximize your reach and effectively engage with customers, driving immediate traffic and long-term growth.
Content marketing helps attract customers organically. By creating valuable content, you can boost your store’s visibility and strengthen your brand.
Content creation: Produce original and engaging content like blogs, videos, and social media posts that resonate with your brand and products. This helps define your brand while improving SEO.
SEO benefits: Quality content boosts search rankings, driving organic traffic to your store.
Brand awareness: Engaging content builds trust and visibility, leading to increased customer engagement.
Start using content marketing today to improve SEO, engage customers, and increase Shopify sales!
19. Use Bio Links on social media
Maximize your sales on Shopify by leveraging the bio link feature, particularly on platforms like Instagram. Here’s how to use it effectively:
Update regularly: Keep the link fresh by updating it to highlight specific products, promotions, or important content on your Shopify store.
Guide your audience: Use the link to drive users directly to key areas of your store, enhancing their journey and improving conversions.
Capitalize on engagement: Turn your social media activity into sales by linking to relevant pages, ensuring seamless navigation from your posts to your store.
Here’s an example of Canva’s bio link page:
Using bio link strategically can help you drive more traffic and sales from your social media platforms.
Email generates $42 for every $1 spent. That’s a staggering 4,200% ROI! Building a strong email list and sending targeted, personalized messages can increase sales, maintain customer recall, and enhance brand loyalty.
Here’s how to make the most of email marketing:
Build a high-quality email list: Acquire genuinely interested subscribers in your products or services. Use pop-ups, landing pages, and lead magnets to capture email addresses.
Send targeted emails: Craft relevant content based on customer interests and needs. For example, offer special promotions, share product launches, or provide tips that align with customer preferences.
Special offers & reminders: Email marketing is perfect for promoting sales, special offers, and new products. Regular updates keep customers informed and connected, increasing loyalty.
Here’s a vibrant and unique email subscription example of Passionfruit:
By utilizing email marketing, you can drive conversions on your Shopify store, boost customer engagement, and stay top of mind.
22. Building customer relationships and brand loyalty
Building strong customer relationships and brand loyalty are crucial for long-term business success. Here are effective ways to nurture these connections after the sale:
Send a thank-you note: A simple, personalized note can go a long way in showing appreciation and building trust.
Follow-up: Checking in with customers through emails, phone calls, or social media ensures satisfaction and shows you care about their experience.
Offer discounts: Providing exclusive discounts or coupons for future purchases rewards customers and encourages repeat business.
Ask for feedback: Demonstrating openness to improvement by soliciting feedback helps enhance the customer experience and shows you value their input.
Reward loyalty: Implement loyalty programs offering perks like early access to sales, discount codes, and exclusive offers to keep customers engaged and coming back.
Use user-generated content: Featuring content from your customers on social media makes them feel valued and strengthens brand loyalty.
We absolutely love how Blume is building customer relationships through their loyalty program, Blumetopia:
Check out the full page here for inspiration: Blumetopia
By focusing on these strategies, you’ll turn satisfied customers into loyal advocates, leading to increased sales for your Shopify store.
23. Monitor your inventory for smooth operations
Keeping track of your inventory on Shopify is essential to meet customer demand and prevent stockouts. Here’s how to effectively manage your stock:
Review sales data: Use Shopify’s sales analytics to understand which products sell well, helping you identify high-demand items to restock.
Track inventory levels: Shopify’s inventory management system makes it easy to monitor stock levels, ensuring you never run out of popular products.
Reorder in time: Leverage Shopify’s inventory alerts and trend analysis to reorder products before they run out, ensuring continuous availability.
By staying on top of inventory management on Shopify, you can maintain a seamless shopping experience for your customers while avoiding lost sales opportunities.
24. Up-sell & cross-sell to boost your sales
Up-selling and cross-selling are powerful techniques to increase your revenue by encouraging customers to purchase more. Here’s a quick breakdown:
Cross-selling: This involves offering a related product to complement the customer’s initial purchase, like pairing a burger with chips. The goal is to suggest products that enhance the customer’s experience.
Upselling: Upselling encourages customers to upgrade their purchase, such as upgrading from a 500ml Coke to a 1000ml Coke. It’s about offering a higher-value version of the original item, often with added benefits.
Here’s an image to demonstrate:
Source: goodfirmsdotco
25. Retargeting ads for Shopify stores
Retargeting ads are a powerful tool to re-engage visitors who’ve shown interest in your products but left without making a purchase. By displaying ads for products they’ve already viewed, you increase the chances of bringing them back to your Shopify store.
Benefits of retargeting ads:
Reduces cart abandonment: Target shoppers who’ve added items to their cart but didn’t complete the purchase.
Increases conversions: Show ads with relevant products to keep your store top-of-mind to increase Shopify sales.
Here is an example of a Facebook retargeting ad run by Myfix Cycles. The ad boosted their CTR by 6.38% and gained a revenue of $3,043.20 from an ad spend of $199.07, meaning that they earned $15 for a $1 ad spend.
Check the retargeting ad below:
How to set up retargeting ads:
Use platforms like Facebook/Google ads: Integrate your Shopify store with these platforms to easily set up retargeting campaigns.
Segment your audience: Create different campaigns targeting users based on their actions such as cart abandoners or product page visitors.
Design engaging ads: Highlight the products users were interested in and include incentives like discounts or free shipping to encourage them to return.
Retargeting ads can significantly increase your Shopify store’s sales by bringing back potential customers who are already interested in your products. Tools like Replug allow you to add retargeting pixels to recover lost sales.
Conclusion
Increasing sales on Shopify is about implementing tactics and building a sustainable strategy that focuses on customer experience, brand trust, and data-driven decisions. By combining niche targeting, optimized websites, SEO, and personalized customer interactions, you can create a holistic approach to driving growth.
Whether leveraging social media, crafting compelling web copy, or utilizing tools like email marketing and retargeting ads, these strategies will help you stand out in a competitive market.
Remember: Consistency and customer-centricity are the keys to long-term success!
FAQs for how to increase sales on Shopify
What are the most effective strategies to increase Shopify sales?
Focus on niche targeting, optimizing product pages, using SEO, and implementing social proof. Combining these strategies with personalized customer experiences can significantly increase conversions.
How can I improve my Shopify store’s checkout process?
Simplify the checkout process by minimizing steps, allowing guest checkouts, and integrating secure payment gateways. A one-step checkout for registered users can also enhance the experience.
How does social media help to increase Shopify sales?
Social media enables you to engage with your audience, promote your products, and direct traffic to your store using bio links, hashtags, and targeted advertising. It’s a cost-effective way to build customer relationships and drive conversions.
Why is SEO important for my Shopify store?
SEO improves your store’s visibility in search engines, driving organic traffic and increasing sales. Use relevant keywords in product descriptions, meta tags, and URLs to enhance discoverability.
How can I retain customers for repeat purchases?
Offer loyalty programs, personalized follow-ups, and exclusive discounts. Providing excellent customer service and seamless shopping experiences also encourages repeat business.
Are paid ads worth investing in for Shopify?
Yes, paid ads can drive immediate traffic and sales by targeting specific audiences. Platforms like Google Ads and Facebook Ads help boost visibility and engage customers effectively.
As 2026 unfolds, the race to find the ultimate link management tool is more intense than ever.
Marketers and businesses are no longer settling for basic link functionalities—they’re on the hunt for stronger solutions that deliver advanced analytics, retargeting, and branding capabilities.
If you’ve also been exploring tools like Linkly but feel room for improvement. This comparison will introduce you to Replug—a top Linkly alternative.
Both platforms are designed to empower marketers with branded links, redirecting features, and advanced branded management, but how do they truly stack up?
In this Linkly vs. Replug blog, we’ll compare these platforms side by side, dissecting their features, pricing, and limitations to help you discover the perfect fit for your link management needs.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Overview
Linkly
Replug
Description
Linkly– a simple link management tool founded to provide marketers with a straightforward tool for link creation and basic analytics, Linkly has gained traction among businesses looking for a no-frills approach to link management.
Replug positions itself as a comprehensive link management and marketing platform. It goes beyond simple URL shortening to offer a suite of tools designed to enhance your marketing efforts across various channels.
Now that we have a basic understanding of Linkly and Replug, the ultimate Linkly alternative. Let’s dive into a detailed comparison of their features, user interface, and other important pointers. This will help you determine which platform aligns best with your specific needs.
Link management and organization
Link management involves organizing, tracking, and optimizing URLs across various digital marketing channels.
Linkly link management
Create branded links with a custom domain: Linkly allows you to use your own branded domain, enhancing brand visibility and trust with custom short links.
Offers simple tagging for categorization: Tags help categorize links for quick identification, but they may lack more advanced tagging options.
No option to create password-protected links: Unlike other platforms, Linkly doesn’t allow you to add password protection for extra security on short links.
Easily delete or disable links: Links can be quickly deleted or disabled from the platform, making it easy to manage active and inactive links.
Quick QR codes: Linkly enables you to generate custom QR codes for your links, streamlining access and providing valuable tracking insights.
Offers easy link cloaking capabilities: Link cloaking is simple to implement, helping you hide long URLs and protect affiliate commissions.
Create custom social media link previews: Customize how your links appear on social media platforms, improving click-through rates and engagement.
Replug link management
Advance URL shortener: Transform generic links into branded ones and share them with your audience to drive more traffic. Track performance with each click to measure your impact.
Provides a clear dashboard for tracking links and campaigns: The dashboard is user-friendly and provides a comprehensive view of your links and their performance.
Supports advanced tagging and categorization options: With Replug, you can apply link tags and categories, improving link organization and searchability.
Includes a search function to quickly locate specific links: A search feature allows fast access to specific links, ideal for large collections.
Allows creation of password-protected links or setting expiry dates: You can protect your links with a password or set an expiration date, adding a layer of security and control.
Instantly create dynamic QR codes for your links: Easily generate dynamic QR codes that can be updated without changing the original link, perfect for print and digital media.
Deep linking for smooth navigation: Deep linking ensures users are directed to the right content in-app, enhancing their experience and reducing drop-offs.
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Add favicons to your links with ease: You can easily add favicons to links, creating a more personalized and professional look for your URLs.
Allows easy link cloaking capabilities: Replug also provides simple link cloaking options, ensuring a cleaner and more branded URL for your campaigns.
Link previews for social media, SMS, or custom use: Replug lets you customize link previews, making them more appealing on social media, SMS, or other platforms to boost engagement.
Replug’s more advanced organizational features give it an edge, particularly for users managing a large volume of links or complex marketing campaigns.
Slug customization: Linkly provides basic customization for the URL slug, but it lacks advanced options for optimizing links for SEO beyond the basics.
Bulk link creation capabilities: Allows users to create multiple short links at once, making it efficient for campaigns requiring numerous URLs.
Lack of advanced deep linking: Linkly doesn’t offer deep linking features that direct users to specific in-app pages for a seamless user journey.
SEO-friendly URLs: Linkly supports SEO-friendly URLs by allowing the inclusion of relevant keywords in the URL path, improving visibility in search engines.
Replug URL shortening
Dynamic link customization: Replug allows users to create dynamic URLs that can be updated with new destinations without changing the shared link.
Bulk link import functionality: You can import multiple links at once, which saves time when managing large link libraries.
Custom domains for branded links: Replug supports the use of custom domains, allowing businesses to create branded short URL and links that help reinforce brand recognition.
SEO-friendly URLs: Replug ensures that users can create SEO-friendly URLs by customizing the slug and optimizing the link structure for better search engine performance.
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by transforming ordinary URLs into branded short links that convert.
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Automated link customization: Replug includes automation features like link tagging, UTM presets, and bulk editing, saving time and effort for SEO optimization.
Custom-branded SMS links: Create personalized, branded links for SMS campaigns to boost trust and click-through rates.
Mobile-first optimization: Links created in Replug are optimized for mobile users, with options for app deep linking and responsive URLs for better user experience.
Bio-link pages
Linkly bio-link
Lacks the bio-link feature: Linkly does not provide the option to create customizable bio-link pages to consolidate multiple links like its competitors.
Replug bio-link
Customizable bio-link pages: Replug allows users to create personalized bio-link pages with branded designs matching their brand identity.
Add brand name to your bio link: Include your brand name directly in your bio link to strengthen brand visibility and recognition.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
Add multiple links to one page: Use a single bio-link page to house multiple URLs, including videos, text, cards, and social links, making it easy for users to navigate to specific content.
RSS feed: Automatically display your latest blog posts or updates on your bio-link page with an integrated RSS feed.
Add a tracking pixel to your bio-links: Enhance analytics by embedding tracking pixels to monitor audience engagement with your bio-links.
Traffic routing and retargeting
Linkly retargeting and traffic distribution
Simple routing rules: Enables straightforward link rotation setup of routing criteria without requiring technical expertise.
Manual traffic distribution:This allows you to control how much traffic is allocated to each variation in your links.
Redirect users based on country:This enables you to redirect users to specific URLs based on their country, ensuring they access region-specific content or offers.
Robot and spider blocking: Linkly allows you to block bots and search engine spiders from crawling your links, ensuring better control over your traffic and analytics.
Device-based routing: Directs users to mobile or desktop-optimized pages depending on the device they are using.
Simplified pixel setup: Provides an easy-to-use interface for attaching retargeting pixels to your links without technical hurdles.
Limited platform integrations: Offers basic retargeting support but integrates with fewer platforms like Meta, Google Pixel, etc, compared to advanced tools.
Replug retargeting and traffic distribution
Geo and device-based routing: Replug allows you to route traffic based on location or device type, ensuring a personalized experience for users.
A/B testing for campaigns: Test multiple URLs or landing pages to determine the best-performing version for your audience.
Custom routing rules: Set advanced rules to direct traffic to specific pages depending on user behavior or preferences.
Dynamic link rotator: Easily adjust traffic distribution between URLs during A/B testing based on performance insights.
Real-time analytics for optimization: Monitor real-time routing and testing results to tweak campaigns and maximize conversions.
Add retargeting pixels to every link: Replug allows users to attach retargeting pixels from social platforms like Facebook, Google, or LinkedIn to any shortened URL, enabling precise audience tracking.
Track pixel performance: Monitor how well your retargeting pixels perform directly from Replug’s analytics dashboard, ensuring you can tweak campaigns for better results.
Call-to-action campaigns
Linkly CTA campaigns
Missing CTA creation feature: Unlike Linkly alternatives, The platform has no option to add tailored call-to-action buttons to your links for enhanced conversion.
Replug CTA campaigns
Customizable call-to-action: Replug allows users to create fully customizable CTAs that align with their branding and campaign goals.
Personalized text and links: Customize CTAs with headlines, messages, links, and phone numbers for contact.
Brand-consistent design: Use your brand’s colors and theme for a seamless, professional look across your campaigns.
Multiple CTA Types: Users can create different types of CTAs, such as buttons, banners, or pop-ups, to drive user engagement.
Control timing and positioning: Schedule when your CTA appears and adjust its placement for maximum visibility.
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Provides simple data visualization: Linkly offers clean and straightforward data visualization, making it easy to track clicks and key metrics through simple graphs and charts.
Limited options for data export: Linkly provides basic data export functionality, but advanced options for exporting analytics may be limited for users needing deeper analysis.
Click tracking: Get efficient click tracking, showing data like the number of clicks and the location of users to gauge engagement.
Geographic insights: It provides location-based analytics, helping you understand where your audience is coming from.
Device and browser tracking: Linkly can track the devices and browsers users are using to click on your links, aiding in more targeted campaigns.
Replug analytics
Real-time, in-depth analytics: The Linkly alternative – Replug, provides live click tracking and detailed insights into link performance, click analytics, and user behavior for immediate campaign optimization.
Geographic, device, and referrer insights: Understand where users come from, which devices they use, and what sources drive the most traffic to your links.
UTM parameter tracking: Create and measure campaign effectiveness by tracking UTM-tagged links and identifying top-performing traffic sources.
Campaign and link-specific tracking: Analyze performance at the campaign level or link level, track retargeting pixel data, QR scans, CTA campaign, and bio-link engagement.
Detailed custom link and SMS analytics: Dive deep into custom link or SMS campaign data, including click-through rates, user engagement, and interaction metrics.
Comprehensive data export options: Replug provides you a separate dashboard for all your reports. Export analytics data in flexible formats for further analysis, reporting, or integration with external tools.
Replug consistently offers more advanced and comprehensive options than Linkly in this feature-by-feature comparison. However, the best choice depends on your specific needs and the level of complexity you’re comfortable with in your link management tool.
Pros & cons comparisons – Linkly vs Replug
Linkly
Replug
Pros
– Strong traffic routing capabilities – Simple and straightforward user interface – Supports UTM tracking for campaigns – Quick and reliable performance
– Complete link management solutions – White-label dashboard- Advanced retargeting features – Customizable CTAs and bio-links – A/B testing for CTA effectiveness – 24/7 customer support – Excellent value for money
Cons
– Pricing may feel high for the feature set – Limited options for data export – Basic visualization tools – Lacks advanced customization features
– No free plan currently available
Overall performance and user interface
When it comes to link management tools, performance and interface are paramount. So consider your team’s technical expertise and the time you’re willing to invest in learning a new tool when deciding.
Let’s examine how Linkly and Replug measure up in these critical areas.
User interface
Linkly offers a clean and minimalistic interface designed for simplicity. It focuses on essential features without overwhelming users, making it an excellent option for teams who need straightforward link management and analytics.
Navigating through key functions like creating short links, adding UTMs, and accessing analytics is intuitive, even for those with limited technical experience.
On the other hand, the Linkly alternative – Replug takes a more feature-rich approach with its user-friendly interface. Despite offering advanced tools like CTA campaigns, bio-link creation, and retargeting options, Replug organizes its dashboard neatly, ensuring a smooth user experience.
Boost ROI with branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose
customizable branded URLs.
Its modern design caters to both beginners and experienced marketers, allowing teams to find and utilize features quickly without a steep learning curve.
Link loading speed
Linkly focuses on delivering reliable performance with a lightweight tool optimized for quick link creation and tracking. However, it may lack advanced features that growing teams or data-heavy campaigns might require. Besides that, you may notice limited information available on server response times.
In comparison, the Linkly alternative – Replug offers complex link management tasks while maintaining stability and speed. All while providing capabilities like advanced click analytics, deep links, and traffic redirects.
Replug’s customer support offers prompt and reliable assistance, ensuring users get quick solutions to their queries. With responsive support channels and helpful resources, navigating the platform is seamless for all users.
– Live-chat – Email support – Knowledge base – Release notes – Request a Linkly feature – Basic support
– Live-chat – Email support – Changelog – Knowledge base – Glossary – Help center – Dedicated support – Onboarding & call support
A one-on-one pricing comparison – Linkly vs. Replug
When choosing a link management tool, pricing is often a crucial factor. Let’s break down the pricing structures of Linkly and Replug to help you determine which offers better value for your investment.
Plan
Linkly
Replug
Free
Offers a free tier with 1000 clicks every month
Offers a 14-day free trial
Basic
Up to 25k clicks – $34/mo
Up to 10k clicks – $19/mo
Pro
Up to 50k clicks – $59/mo
Up to 50k clicks – $49/mo
Agency small
Up to 100k clicks – $94/mo
Unlimited clicks – $79/mo
Agency medium
Up to 200k clicks – $154/mo
Unlimited clicks – $149/mo
Agency Large
Up to 500k clicks – $289/mo
Unlimited clicks – $299/mo
Agency Enterprise
Up to 1m click – $499/month
Unlimited clicks – $499/mo
Custom plans
No
Yes
Note: Replug also offers annual billing with a discount.
Ultimately, the better value depends on your specific needs and budget. If you’re looking for a simple, no-frills link management tool and have the budget for it, Linkly could be a viable option. However, If you require advanced features, the Linkly alternative – Replug offers them at a more competitive price point.
Our verdict
If you’re looking for a tool that can grow with your marketing needs and integrate seamlessly with your existing workflow, Replug’s advanced features and integrations make it a compelling choice.
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FAQs on Linkly vs. Replug
Which URL shortener platform provides better value for money: Linkly or Replug?
Replug generally offers better value for money due to its more flexible pricing structure and comprehensive feature set, especially for businesses looking for advanced link management capabilities.
Which link management tool is better for small businesses: Linkly or Replug?
For small businesses with basic needs, Linkly might be sufficient. However, for small businesses looking to grow and leverage more advanced marketing strategies. The Linkly alternative – Replug’s scalable features and pricing make it a more versatile choice that can adapt to evolving needs.
What makes someone click on a retargeting ad?
The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.
Why do I see ads for things I’ve already purchased?
This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.
When we browse social media or our favorite websites, the advertisements blend into the background, hardly getting noticed. This is because we are exposed to between 4,000 and 10,000 advertisements daily. Our brains are good at reducing background noise; otherwise, we’d all probably go crazy (or chuck away our laptops and phones in a blind rage).
On the other hand, retargeting is a powerful tool for marketers because it allows them to reach people who have visited their websites. Retargeting is also easy to set up and manage.
Retargeting ad examples are everywhere, but what makes them so effective? The answer lies in their ability to generate high-quality content that converts.
Retargeting ads are designed to get attention and bring potential customers back to your site. They use data about previous visitors’ browsing history to target them with ads based on their interests. This can be done through browser cookies or data from other websites, such as social media platforms.
You can streamline this process even more using Replug, which not only assists in generating branded short links but also helps you set up retargeting campaigns easily in no time at all.
In this post, we’ve rounded up some awesome retargeting ad examples to help you get started with your campaigns.
Let’s get to it right away!
What is a retargeting ad?
A retargeting ad is a display ad that follows a user around the web. These ads are based on your site’s visitors, showing up when users visit other sites. They’re often used as an extension of remarketing campaigns (where ads follow users around after they’ve visited your site), but they can also be used to promote products or services.
Retargeting ads are powerful tools for marketers because they can target specific visitors who have already expressed interest in your brand. In addition, they help you convert those visitors into customers by following them around the web and reminding them why they should buy from you instead of someone else.
The best retargeting ads include a clear call to action, such as “Download this free e-book” or “Sign up for our newsletter.” They highlight the value of your product or service and demonstrate how it addresses a specific problem or fulfills a need. To be truly effective, retargeting ads must be relevant to what the viewer previously engaged with, which makes proper tracking essential.
If you want to quickly generate ad variations and test messaging across different audience segments, you can use a Facebook ad generator to create consistent ad copy and visuals based on your existing brand style.
These ads work well because they target people who have already expressed interest. When done right, they can significantly boost sales and lead generation. Moreover, when combined with sales automation, retargeting can help streamline the process of converting leads into paying customers.
Here is a list of 15 awesome retargeting ad examples that you can use for inspiration:
Twitter retargeting ad
Twitter is a powerful social media platform that can be used to promote your business. Twitter retargeting ads are one of the best ways to use Twitter for marketing. These ads are typically displayed on Facebook, Instagram, and other social media platforms. They allow advertisers to display ads to users who have visited their website before. These ads are designed to encourage users who’ve already been interested in a product or service offered by your company to convert.
This Twitter retargeting ad example shows how brands can use Twitter’s native ad format to display relevant products or services in front of their targeted audience.
The product being advertised here is for sale on Amazon, which means that those who visit this page can purchase it directly from Amazon without having to go through any other steps in between.
Nissan Motor Corporation created this ad to advertise their new product, the Nissan LEAF E+. The ad is humorous and informative. It’s a fact that many electric vehicles are slower and more powerful than classic cars.
However, the LEAF E+ has more power than most EVs in its class, making it a competitive vehicle in terms of speed.
Facebook retargeting ad example
The greatest approach to show your product or service to those who have previously expressed interest is through Facebook retargeting advertisements. A cookie that monitors user surfing patterns and displays relevant adverts on Facebook is what causes the advertisements to appear.
By joining your email list or downloading an ebook or whitepaper from your website, visitors who have previously expressed interest in your brand or products can be targeted using Facebook’s custom audiences function.
This example of Airbnb demonstrates how effective targeting individuals who are already familiar with your brand or product can be by combining bespoke audiences with other targeting choices like geography and hobbies.
The world’s most popular search engine is Google. The tool is excellent for remarketing efforts as well.
When running a retargeting campaign, choosing which retargeting platforms will be most effective for your business is important.
Google has been using retargeting for years now, and they know it works. Here are some of the best examples:
Example 4: Lexus
Toyota’s luxury brand, Lexus, manufactures premium cars and uses clever content marketing strategies in its advertisements. The above picture does not show a car. However, it can still evoke specific emotions in potential buyers because of its allusion to luxury, comfort, and power, which are all things that customers associate with the Lexus brand.
They hope this feature will help set them apart from the competition and convince a potential customer to choose them over other car manufacturers. They are publicizing it in this advertisement.
In a seamless piece of advertising, viewers are directed from an online banner ad to a landing page with a video ad that features the same color scheme and introduces Lexus’s most recent piece of cutting-edge technology, in this case, a speaker system. This seamlessness is alluring because the landing page advertisement is an extension of the banner advertisement.
The advertisement promises a luxury car but delivers a vehicle advertisement. The promise is fulfilled via the landing page, which is part of the advertisement. If it were just another vehicle advertisement, the force of the ad would be diminished. If Lexus’s cost-per-click went down, it would have less impact on consumers.
Not every new visitor to your website ends up as a client. Sometimes, prospective customers get sidetracked or need more time to consider their options.
Example 6: Nike
Nike’s Retargeting Ad is one of the best examples to understand how retargeting can drive sales. This Retargeting Ad uses the “Running Shoes” product category and customizes the ad for each product.
It also includes a call-to-action at the bottom that encourages users who have visited their site to purchase the item they were looking at previously. This example shows how easy it is to personalize your retargeting ads based on user behavior and preferences.
TikTok is an incredibly popular app that lets users create short video clips and share them with friends. The app has been downloaded more than 2 billion times, making it one of the most popular social media apps on the planet.
These TikTok retargeting ads use dynamic creative features such as product recommendations and carousel ads to keep their audience engaged throughout their entire visit. According to Magna, a USA based research firm, repurposed ads increase the purchase intention of viewers by 8%.
Example 7: Guess
“Guess,” a creative apparel company, sought to improve youth brand engagement and affinity. So they created the #InMyDenim hashtag challenge. They found that people had difficulty expressing their sense of style when wearing denim.
The advertisement increased followers for their business account by 12,000+, engaging 14.3% of their audience and increasing CTR by 16.5%.
Email retargeting ad examples
Email retargeting is a powerful tool for marketers, and it’s one of the most effective ways to get people back on your website.
Email retargeting ads can help you convert more sales by reminding people of what they’ve seen on your site and encouraging them to take action. They’re also an easy way to reach out to customers who left without making a purchase.
Email has evolved from being a tool for academics to a widely used technology throughout the world. The, global email users are expected to reach 4.5 billion by 2025.
Example 8: NordStorm
Nordstrom uses emails to reach out to customers who haven’t completed their shopping carts in a bid to win them over before they decide to leave. The store sends an email with a list of the items they left unpurchased and encourages them to return those items to their cart by highlighting their “Free Shipping – Free Returns” policy.
Netflix uses retargeting ads to promote their original content series like Orange Is The New Black, Stranger Things, and House of Cards, and films like Crouching Tiger Hidden Dragon: Sword of Destiny and Beasts of No Nation. People who watch these videos on Netflix are then shown related content from other movies or TV shows when they browse other websites online to remind them of what they just watched, so that they will want to come back and watch more!
Adidas knows exactly who its target customer is and what they want: sneakers! This ad targets its ideal customer with an image that reminds them of a shoe they love (or want). It also uses a photo of someone wearing its products rather than just a picture of the product itself so it can be more relatable to its audience. This is particularly effective when trying to sell something that is only sometimes popular among all demographics (like $200 shoes).
Ecommerce retargeting ads are a great way to reach potential customers who have visited your website but have yet to purchase. You can use them to increase your sales and customer retention, which will help increase your customer lifetime value.
Bellroy is a provider of more functional and useful accessories than a conventional wallet. Since consumers commonly own wallets, Bellroy must succinctly convey the benefits of its product and how it functions in a single advertisement.
In 2011, two Stanford graduates started the men’s clothing company Chubbies. The company gained popularity by selling short shorts, but it now offers a range of fashion items and even swimwear. In addition to its signature apparel, Chubbies focuses on projecting a humorous and entertaining image as a brand. The company engages with clients on a different level than most other businesses do via the imaginative use of comedy in its marketing, making it a great addition to family branding examples where consistent tone and values create long-lasting customer relationships.
This advertisement perfectly illustrates how a cart abandonment advertisement may seem. Shop around at Best Buy until you discover something you want, then add it to your shopping basket. If they believe you would still be interested in purchasing the goods after you leave, you will continue to see this advertisement.
Instagram Retargeting Ads
Instagram is a great place to find your audience. With over 800 million monthly active users, it’s easy to reach a large audience on Instagram. Through Instagram retargeting you can create rich media ads, including video and carousel ads, that can be more engaging than traditional text-based ads.
Dollar Shave Club offers a great example of educational advertisements on Instagram. Users will learn why they should purchase the products, and they can even take advantage of a currently running promotion.
Benefits of using retargeting ads:
The biggest benefit of retargeted ads is that they allow you to target customers based on their interest in your products (or services). This means that you don’t need to pay for impressions – you only pay when someone clicks on your ad and visits your site. That’s why it’s called the “pay-per-click” advertising model.
Here are some ways you can use retargeting to benefit your business:
Ad Personalization
With retargeting ads, you can target users with cookies or other identifiers that allow you to show them ads based on their past behavior on your website or application.
For example, if someone visits your website but doesn’t make a purchase, you may want to show them an ad with a discount offer or a coupon code so they can save money when they return to complete their purchase.
Reduces cart abandonment
When people abandon carts without paying for items (known as cart abandonment), retailers need to reach out and get those shoppers back into their stores before someone else does. Retargeting helps retailers recover more lost sales by showing them ads for items in their shopping carts and encouraging them to complete their purchases.
Retargeting helps you connect with more customers, which can increase your sales and improve your return on investment (ROI). With retargeting, you’re only paying for customers who are already interested in your products or services.
Accelerating the buyer journey
Retargeting involves targeting users who have already shown interest in your products or services. You can show them relevant ads based on their past visits to your website or social media pages. This helps you reach people who may have abandoned their shopping carts before completing their purchase. It also allows you to convert these visitors into loyal customers by reminding them about your products or services before they forget them.
Retargeting outperforms other digital ad channels.
According to a study by AdRoll, retargeted ads have a higher conversion rate than non-retargeted ads. The study also found that 42% of people who see retargeted ads purchase within one day.
Retargeting is cheap compared to other advertising
The cost of running a retargeting campaign will depend on how much you want to spend and how many visitors you want to reach out to. You can pay as little as $0.10 per click or even lower if you accept lower-quality traffic.
Retarget-specific URL visits
If you’re running a retargeting campaign with Google Ads, you’ll be able to see how many people visit a specific URL after seeing your ad. When you connect Salesforce to Google Ads, you can gain deeper insights into which ads lead to conversions and track the full customer journey. This is a great way to see if visitors are taking action on your website after seeing your ad.
Retarget existing customers
You can use retargeting ads to reach potential customers who have already visited your site. For example, suppose someone visited your website but didn’t convert (for example, they didn’t buy anything). In that case, you can run an ad that appears when they browse Facebook or another site that uses cookies (a small text file stored in a user’s browser) to recognize them as having been on your website before.
Key takeaways
With the number of conversion-focused retargeting ads available, you can find a few great examples that fit your needs. The key is to experiment and test different ad formats, targeting methods, and landing pages to see what works best for your audience. You’ll only know how effective your ads can be once you try them!
FAQs on retargeting ad examples
What are the types of retargeting ad campaigns?
Display ads target users who visited your site by showing them ads on other websites they browse. Search ads, on the other hand, appear in search engine results when users search for keywords related to your products or services. For example, if someone searches for “dog treats,” a search ad can promote your product.
What makes someone click on a retargeting ad?
The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.
How do I create a retargeting ad campaign?
Start by identifying your target audience. Use tools like Facebook’s Custom Audiences to upload your customer list or email subscribers. Then, create ads that appear on other websites or apps when these individuals browse the web.
Why do I get ads for things I think about?
Retargeting captures the attention of users who didn’t convert during their initial visit to your site. It shows them ads based on their behavior, like products they viewed or searched for, keeping your brand top of mind.
Why do I see ads for things I’ve already purchased?
This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.
Which method of retargeting ads works best: cross-device or cookie based?
Cookie-based devices are preferable because they are a more accurate way to target users than cross-devices. However, cross-device targeting can also work if you need more data from cookies.
Imagine this: your website’s link lands in the search results. Isn’t that a good start?
But then you notice it reads like a random string of nonsense, full of messy parameters and no clues about what the page is about.
That’s the problem with non-optimized URLs. With around 13.7 billion searches happening on Google every single day, each URL becomes a tiny battleground for clicks and visibility.
Now here’s where it gets even worse. A confusing, long URL won’t just annoy visitors; it can drag down your search ranking and click-through rate, spoiling your chances even before users arrive.
The perfect solution?
Crafting SEO-friendly URLs that both search engines and real humans love. In the following sections, we’ll discuss exactly what an SEO-friendly URL looks like and why it matters so much.
So, let’s get started!
What is an SEO-friendly URL?
An SEO-friendly URL is simply a web address that’s easy to read, meaningful to both people and search engines, and gives a quick clue about what the page is all about.
According to experts, “such URLs are unique URLs or links designed to meet the high standards of Google search engines and users”.
Key characteristics of SEO-friendly URLs:
Descriptive: It clearly describes the content of the page, so someone taking a quick look at it can guess what it’s about.
Keyword-rich: It includes the page’s main topic or keyword, not in a spammy way, but naturally.
Human-readable: It treats humans in a really nice way. No strings full of code, numbers, or random characters.
Short & precise: It doesn’t carry on forever. The shorter and more to the point it is, the easier it is to remember and share.
Lowercase letters: Using all lowercase letters avoids confusion and problems with case-sensitive systems.
Static (not dynamic): It avoids long query strings, lots of URL parameters, and IDs, keeping the link stable and meaningful.
Use hyphens: Words are separated by hyphens (“-”) rather than underscores (“_”) or no separators, because search engines treat hyphens as word breaks.
By sticking to these attributes, your URLs become far more user-friendly, shareable, and better understood by both search engines and humans.
Example of an SEO-friendly URL (bad one):
Example of an SEO-friendly URL (good one):
Why SEO-friendly URLs are important
Your URL is more than a link. It’s a sneak peek into your content!
When your URLs speak the same language as your audience and search engines, you win on multiple fronts — more clicks, better rankings, greater trust, and ease of use.
Here’s why SEO-friendly URLs matter:
Improves search engine rankings: A clean, descriptive URL gives search engines helpful context about your page. Even if it’s a moderate factor, it adds up.
Enhances click-through rates: When users see a URL that makes sense and reflects the content, they’re more likely to click. Descriptive URLs like “exampledotcom/best-coffee-recipes” attract more clicks than generic ones like “exampledotcom/page123”.
Better user experience: Easy-to-read URLs help users understand what a page is about before they click, which builds confidence.
Enhances user trust & avoids confusion: A cluttered or disorganized URL full of parameters and random numbers looks inadequate; a clean and readable one feels trustworthy and credible.
Make search results more meaningful: When the URL itself contains readable words relevant to the content, search results become more transparent and aligned with user intent.
Enhances crawlability & indexing: Search engines prefer logical, structured URLs. They’re quite easier to crawl and index.
Optimizes link sharing: Clean, short URLs are easier to copy, paste, and share on social media and other sites, boosting visibility.
Simplifies site navigation: A well-organized URL structure helps users and crawlers understand your site’s hierarchy and navigate more intuitively.
Supports a long-term SEO strategy: Rather than quick fixes, an SEO-friendly URL structure lays the foundation for scalable, maintainable SEO over time. This helps in fewer redirects, no broken links, and less confusion.
20 best practices for creating SEO-friendly URLs
Crafting SEO-friendly URLs isn’t just about adding keywords; it’s about building clear, meaningful links that both users and search engines can easily understand.
To help you get it right every time, here’s a quick breakdown of the essential do’s and don’ts. Simple rules you can follow to make every link count.
Do’s
Don’ts
Use descriptive keywords: Include primary keywords relevant to the content.
Avoid keyword stuffing: Repeating the same keyword excessively.
Keep it short and simple: Aim for concise and easy-to-read URLs.
Avoid long URLs: Don’t include unnecessary words or parameters.
Use hyphens to separate words: Makes URLs more readable for both users and search engines.
Avoid underscores or spaces: These can confuse search engines and users.
Ensure the URL structure matches the site hierarchy: Helps users navigate more easily.
Avoid complex structures: URLs with excessive parameters or IDs are harder to read and rank lower in search results.
Use lowercase letters: Prevents duplicate content issues.
Avoid mixed-case URLs: They can cause confusion and potential errors.
Make it evergreen: Use URLs that remain relevant even as content updates.
Avoid dates in URLs: Limits the perceived freshness of content.
Optimize for mobile users: Ensure URLs are user-friendly on mobile devices.
Avoid unintuitive URLs: Random strings of letters and numbers are off-putting.
Use secure URLs: Always use HTTPS to build trust and boost rankings.
Avoid HTTP: Non-secure links can harm rankings and trust.
Test URLs periodically: Ensure they lead to the correct pages and load properly.
Avoid broken links: Damages SEO and user experience.
Incorporate branding when possible: Branded URLs boost recognition.
Avoid generic URLs: URLs like “page1.html” lack context.
Let’s take a closer look!
1. Optimize the URL slug
The URL slug is the part of the URL after the domain name, such as:
Keep it relevant and descriptive, clearly signaling the webpage’s content.
Take out non-essential words in the slug, such as random characters, special symbols, and numbers that don’t contribute to clarity.
Helpful Tip: If you’re updating content, avoid changing the slug unless necessary, to retain backlinks and traffic.
2. Choose a top-level domain (TLD)
Your domain extension (e.g., .com, .edu, .net, .org) influences user trust. While TLDs don’t directly affect SEO, “.com” is widely recognized and preferred by users, which creates a sense of credibility and reliability.
3. Keep the URL short & precise
Short links, or URLs, perform better in search engines and are easier to remember and share. Aim for a URL length of under 60 characters. While Google doesn’t penalize long URLs, shorter URLs contribute to a better user experience and higher click-through rates.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
4. Avoid using the full blog title as the URL
Don’t use complete blog titles as your URL slug, as they can use up unnecessary characters. Long blog titles result in lengthy URLs.
Optimize your URL by choosing a relevant focus keyword related to that web page. The aim should be to create descriptive URLs, so users are not confused about the particular page’s content.
5. Remove punctuation marks
Punctuation can unnecessarily complicate URLs, making them harder to handle efficiently. By eliminating them, you can create clean, user-friendly URLs that are easy for both visitors and search engines to interpret.
6. Incorporate the primary keyword (must)
Including the primary keyword in your URL contributes to improved SEO. This practice reinforces the topic of your page, increasing its likelihood of matching search queries and ranking higher in search results.
For instance, if you’re offering SEO services in a specific region or state, using a URL that emphasizes “SEO services in California” helps signal both the service and location to search engines. Pairing this approach with a local citations service further strengthens local signals, improving search rankings and attracting users specifically looking for SEO services in California.
7. Use lowercase letters
Some servers treat uppercase and lowercase URLs differently, potentially causing duplicate content issues. Stick to lowercase to avoid complications and ensure SEO-friendly URLs.
Note: WordPress users shouldn’t worry, as it automatically puts URLs in lowercase and adds hyphens.
8. Use hyphens, not underscores
Google treats hyphens as spaces, making it easier to analyze your links. Underscores, however, can obscure your meaning.
For example:
Good: seo-friendly-url
Bad: seo_friendly_url
Using hyphens makes it easier for Google’s web crawlers to understand and estimate the information on your website, helping in generating steady results.
9. Incorporate keywords strategically
Keywords in URLs can boost SEO and enhance user understanding. But it is a good practice to avoid keyword stuffing.
1–2 keywords are enough. You must never repeat a keyword in a URL. Google will never reward you for using the same keyword in a URL more than once.
For instance:
Good practice:
Bad practice:
10. Limit folders & subfolders in the URL structure
Keep URLs short and straightforward by minimizing the use of folders and subfolders. This practice improves readability and user experience, as excessively nested subfolders can make navigation complex for visitors and search engines.
11. Use canonical tags for duplicate content
If the same content exists on multiple URLs, canonical tags tell search engines which version is the original. This prevents duplicate content issues and ensures proper indexing.
Look at the figure below to know how canonical tags work:
12. Prefer static over dynamic URLs
Static URLs are more straightforward, easier to read, and more SEO-friendly. Dynamic URLs, on the other hand, are less search-engine-friendly, include UTM parameters, and are complex to understand.
Pro Tip: Using a first-rate, SEO friendly short URL generator gives you more control over your links through customization and tracking.
Minimizing redirect loops improves site speed and user experience. While redirects are sometimes necessary, excessive use can lead to issues with search engine crawlers. When needed, opt for 301 redirects for better SEO results.
Besides, regularly check for and fix broken links, as they can harm your site’s credibility, disrupt user journeys, and negatively impact your SEO performance.
14. Utilize futureproof URLs
Refrain from incorporating dates in URLs to prevent content from becoming outdated. Futureproofing URLs by excluding time-sensitive information enables content updates without altering the URL structure.
15. Hide “www” and HTTPS prefixes
Modern browsers already indicate secure connections with a lock icon, so hiding prefixes like “www” or “https” can streamline your URLs.
Sub-domains can help organize content for specific markets or purposes. Anyhow, use them conservatively to avoid diluting your website’s authority.
These domains improve navigation and organize your website. The end goal of SEO is to improve user experience, and sub-domains just do that.
17. Eliminate stop words
Words like “the,” “is,” or “of” are often unnecessary in URLs. Removing them reduces URL length while retaining clarity.
For example:
Before (👎):
After (👍):
18. Use “safe” characters
Stick to alphanumeric characters and hyphens in your URLs. Avoid spaces, &, %, #, and other special symbols that require encoding and may confuse both users and search engines.
19. Prioritize readability
Your URL should clearly convey what the page is about. Use meaningful words, separate them with hyphens, and keep it easy to read so both users and crawlers understand it at a glance.
20. Avoid over-optimization
Don’t force keywords into the URL or make it unnaturally long. Overloaded, spammy URLs harm user trust and may reduce SEO value even if technically allowed.
Make every link count: Build SEO-friendly URLs with Replug!
And there you have it!
Everything you need to know about creating SEO-friendly URLs that rank higher, attract clicks, and keep your visitors coming back.
Remember, a clean, clear URL isn’t just suitable for search engines; it’s a trust signal for real people, too. So, take a few minutes to clean up your links, and you’ll see the difference in your traffic and engagement.
Ready to take things up a notch? Give Replug a try today! It’s one of the best tools out there for generating short, branded, and truly SEO-friendly URLs!
Frequently asked questions
Which URL is best for SEO?
A “vanity URL”, like “yourbrand.com/seo-guide”, is ideal because it’s short, easy to remember, and clearly communicates the page’s topic. That kind of clean address helps both users and search engines alike.
How to check SEO-friendly URL?
Use a tool like an SEO-friendly URL checker to evaluate whether your URL is readable, descriptive, uses hyphens, and avoids unnecessary parameters.
Should a URL include keywords?
Yes, including one relevant keyword helps users and gives a minor context signal to search engines. However, just don’t stuff in multiple keywords redundantly.
Which is the best example of a SEO-friendly URL?
Something like this:
example.com/how-to-create-seo-friendly-urls
Human-readable, descriptive, hyphen-separated, lowercase, and no weird characters or long query strings.
How long can a URL be for SEO?
There’s no strict character limit for SEO. Aim for ~60–70 characters or fewer to keep it clean and share-friendly, but readability and clarity matter more than exact length.
Are long URLs bad for SEO?
Not necessarily bad, but longer, cluttered URLs can hurt readability and user trust. They might cut off in search results or be harder to share.
How to use SEO-friendly URLs in your site?
Make sure when you publish or edit content, you:
– use lowercase letters – hyphen-separate words – keep the slug short & meaningful – avoid dynamic parameters and session IDs – maintain a logical folder structure
Cuttly keeps things simple, offering basic features that work well for personal use or small businesses, while Replug steps it up with advanced analytics, white-label dashboards, and serious customization.
Cuttly vs Replug – So, which one is right for you? Whether you’re a freelancer, a marketer, or a business owner looking to level up your link game, this detailed showdown will help you make an informed choice.
By the end of this article, you’ll have a clear picture of how Cuttly and Cuttly’s alternative – Replug, works.
So, let’s sharpen our focus and cut to the chase!
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Overview
Cuttly
Replug
About the tool
Cuttly is a URL shortening tool that allows users to create shortened links, track their performance, and manage them more effectively.
Replug.io is a powerful link management tool offering link shortening, retargeting, bio links, traffic routing, and detailed analytics—all in one platform.
Pricing starts from
$12 /month
$19 /month
Best for
Freelancers, individuals and small businesses.
Freelancers, individuals, and agencies, small, mid, and and large tier businesses.
An overall feature-by-feature analysis – Cuttly vs Replug
If you’re short on time and just need a quick overview, here’s a handy feature table for you!
Features
Cuttly
Replug
Link management
Link shortening
Yes
Yes
Custom links
Yes
Yes
SMS links
No
Yes
Link rotation
Yes
Yes
Deep links
Yes
Yes
A/B testing
Yes
Yes
Password short link
Yes
Yes
Custom back-half
Yes
Yes
Link expiration
Yes
Yes
Link redirection
Yes
Yes
Branded domains
Yes
Yes
Bulk link import
Yes
Yes
Bulk link export
Yes
Yes
UTM generator
Yes
Yes
UTM tags
Yes
Yes
Campaigns
Campaign management
No
Yes
Custom CTA’s
No
Yes
3rd-party/ Custom widgets
No
Yes
Link-in bio
Yes
Yes
Link shortening campaigns
Yes
Yes
Retargeting pixel
Yes
Yes
Bio-links
Editable template
Yes
Yes
Ability to add title, description
Yes
Yes
RSS feed
No
Yes
Custom theme
Yes
Yes
Multiple button style
No
Yes
Verification button
No
Yes
Social links
Yes
Yes
Cards
No
Yes
Images / Videos
Yes
Yes
Editable alias
Yes
Yes
White-label solution
White-label dashboard
No
Yes
Personalized favicons, colors, domain
No
Yes
QR-codes
Dynamic QR codes
No
Yes
Custom colors
Yes
Yes
Multiple download formats
Yes
Yes
Customizable QR codes
Yes
Yes
Analytics & reporting
Link analytics dashboard
Yes
Yes
Analytics of unique redirects
Yes
Yes
Conversion rate
Yes
Yes
Click performance
Yes
Yes
Visitors by country
Yes
Yes
Unique clicks
Yes
Yes
UTM tracking
No
Yes
QR scans
No
Yes
Branded domain 404 redirect
Yes
Yes
301 redirect code
No
Yes
Automated email reports
No
Yes
Chrome extension
No
Yes
Customer support
Dedicated support
No
Yes
Onboarding & call support
No
Yes
Teams
Team dashboard
Yes
Yes
Short links per team/month
50,000 /month
Unlimited
Team members per team
Up to 10
100
Inviting team members via email
Yes
Yes
Team member role – Admin
Yes
Yes
Team member role – Guest/ Viewer
Yes
Yes
Breaking down the capabilities of Cuttly vs Replug
Earlier, we shared a feature-by-feature analysis, but it lacked insight into the overall feature volume and customization potential. These details are critical for choosing the right tool.
We’ve prepared this in-depth comparison to ensure you have all the information. It highlights the most important aspects to keep in mind. Take a closer look before making your decision.
Overall link management
Replug link management
Replug is designed with businesses of all sizes in mind. It lets you manage multiple campaigns all in one place, with options to fully customize your shortened links—think branded domains, custom URL slugs, and even the ability to add link previews, set expirations, unlimited bulk shortening, and customize favicons.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Plus, you can organize everything with tags to keep track of your campaigns easily. But that’s not all. Replug also packs some advanced features like traffic routing, A/B testing, deep linking, QR code generation, and UTM presets.
The best part? All these features are available even on the most basic plans, making it a great value for businesses that need comprehensive tools without breaking the bank.
Cuttly link management
Cuttly is simpler and more straightforward, making it a solid option for personal use or smaller businesses. Just like Cuttly’s alternative, it allows you to shorten links, track performance, A/B test links, add deep links, redirect links, and much more.
However, the downside is that most of these features aren’t available in the basic plans, so if you want to access these features or more advanced tools, you’ll need to upgrade to a higher plan.
While it offers basic link management and tracking, Cuttly falls short when it comes to organizational features like creating campaigns, centralized management, or limited bulk link shortening in the highest pricing plans.
It also doesn’t include helpful features like “broken link notification” which could be a dealbreaker if you need to keep your links in top shape.
Performance and analytics
Replug performance and analytics
Replug is the master when it comes to real-time analytics. Beyond basic click counts, you can gain insights into key metrics like click-through rates, device types, geolocations, referral sources, UTM links campaigns, UTM tracking, and more.
Replug also offers unlimited analytics history, ensuring you never lose valuable data over time. What’s more, you can filter analytics by campaigns or specific links, making it easy to track and analyze performance at a granular level.
For marketers running dynamic QR code campaigns, Replug provides data on QR scans alongside unique clicks, which you can compare using intuitive Clicks vs. Unique Clicks vs. QR Scans charts.
This rich level of detail helps marketers fine-tune their campaigns using actionable, data-driven insights, giving them an edge in maximizing performance.
Cuttly performance and analytics
Cuttly, on the other hand, offers good analytics like total clicks, unique clicks, and referrers, which can work well for simple tracking needs. However, it falls short when it comes to advanced click analytics and segmentation.
When it comes to analytics history, Cuttly provides a limited lookback period—up to 2 years for link analytics, 1 year for bio link clicks, and no data tracking for QR scans or UTMs.
As there’s no concept of campaigns or filtering, managing and analyzing multiple links can become cumbersome. This limitation might be a significant drawback for marketers who need detailed reporting.
Custom branding with URL shortening
Replug URL shortener
Replug functions as a feature-rich short URL shortener, enabling businesses to create fully customized, trackable links at scale without limitations.
It sets the gold standard for URL customization, offering a comprehensive suite of branding tools to help businesses as you can entirely personalize branded domains, slugs, and UTM parameters. Regarding the volume, you don’t have to worry about that because you can create unlimited links even if you buy the most basic plan.
Boost ROI with branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose
customizable branded URLs.
Cuttly is a well-known custom URL shortener that offers impressive customization options, providing features such as custom slugs, link prefixes, link titles, and pixel settings. It’s a versatile tool for branding, but one limitation is the link volume.
Even with its highest pricing plan, Cuttly allows a maximum of 50,000 links, which may be sufficient for businesses with low-volume link management needs. While it provides solid branding capabilities, it’s best suited for users with moderate requirements.
All you can do with bio-links
Replug bio-links
Replug’s bio links feature is like creating your own personal link playground! It lets you set up a stylish, fully customizable page where all your links live in one place—no more hopping between URLs. You can add your branding, change up the theme and button style, add a verification button, and make it look as fun or professional as you want.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
And the cherry on top? You can create up to 550 bio link pages in the biggest plan and up to 50 in the small agency plans. Moreover, get detailed analytics to see how your links are doing so you can fine-tune your strategy and keep your audience engaged. It’s the easiest, most fun way to share everything with just one link!
Cuttly’s bio Links feature is like your personal digital lounge, where all your important links hang out in one place! Whether you’re an influencer, a business, or just love sharing everything you do, this tool lets you create a single, easy-to-share URL. You can jazz it up with your brand colors, logo, and a layout that screams “you.”
A major drawback is the volume of link-in-bio pages, which is just 20 pages in the highest available plan, and the link analytics of bio links are only up to 1 year, which can be a problem for most users.
Custom CTA campaigns
Replug CTA
Another standout feature of Replug is its ability to add custom call-to-action (CTA) overlays to shared content. These overlays can take various forms, including buttons, forms, links, banners, pop-ups, bridge pages, and exit-intent prompts, making them a powerful tool for lead tracking, lead generation, and audience engagement.
Additionally, Replug allows you to customize each CTA campaign with your brand’s text and theme colors while providing detailed analytics to track the performance of your campaigns.
Cuttly CTA
Cuttly lacks the ability to create custom CTA campaigns, limiting its potential for driving traffic or conversions through shared content.
Replug’s white-label dashboard is a game-changer for agencies aiming to provide professional link management services under their brand name.
It allows you to create a lasting impression by customizing every detail, including the dashboard, logo, favicons, title, meta image, description, agency name, domain, branded reports, and emails.
With these features, Replug ensures your agency’s branding stays front and center, elevating your professional identity.
Cuttly white-label
Cuttly does not offer a white-label option, which can be a dealbreaker for agencies and businesses that prioritize branding and professionalism.
Responsive customer support
Replug customer support
Replug takes customer support seriously, offering prompt and responsive assistance to its users. Whether you’re troubleshooting an issue, learning about a feature, or seeking technical advice, Replug ensures you’re never left waiting.
The platform provides multiple support channels, including email, live chat, and a well-documented help center filled with guides, FAQs, and tutorials.
Let’s see what the reviews say about customer support.
“I didn’t know initially how to add my custom domain, and the support helped me, great support, and it is actually very easy to set up. They have also developped many features in these last years, so very happy I made this choice to use Replug a few years ago.”
Cuttly customer support
Cuttly offers functional customer support that lacks the immediacy and depth found in platforms like Replug. Support is available through email and a help center, but the resources are limited, and response times can vary.
While adequate for users with straightforward needs, Cuttly’s support system may feel lacking for businesses requiring quick resolutions or more in-depth guidance.
Let’s see what thereviewssay about customer support.
“Great tool for shortened links through API. The Support Team is very helpful and quick to respond in general. It would be helpful to put an automated email response when the team is off, so that the customer knows when to expect an answer.”
Some pros and cons you should be aware of
The following pros and cons are derived from user reviews and feedback on these tools.
Cuttly
Replug
Pros
Offers wide feature set Easy to use
Wide feature set Value for money Lightfast customer support Wide integrations
Cons
Limited features in the free plan Inaccurate link tracking Technical issues and downtime Lack of advanced customization options
No free plan is available for now
A one-on-one pricing comparison – Cuttly vs Replug
Compare Cuttly and its alternative pricing plans side by side to find the best value for your link management needs. Discover which tool offers the features you need at the right price!
“Great tool for shortened links through API. The Support Team is very helpful and quick responding in general. It would be helpful to put an automated email response when the team is off, so that the customer knows when to expect an answer.” Niki Beta
“Very convenient platform to create Branded Links with Marketing & Reporting” Karen S.
Summary
Cuttly is a straightforward URL shortener best suited for freelancers and small businesses. It offers essential link tracking and customization features but lacks advanced tools like custom CTAs or a white-label dashboard. While its pricing is budget-friendly, limited functionalities on lower plans may not satisfy growing business needs.
Replug is an all-in-one link management platform designed for businesses of all sizes. It provides advanced features, including detailed analytics, Custom CTAs and white-label solutions. Its responsive support and value-packed pricing make it a top choice for marketers and agencies.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Our verdict
It’s tough to give a definitive verdict because both tools perform admirably in the link management space. Cuttly is an excellent choice if you’re looking for something simple and budget-friendly. It’s straightforward, easy to use, and ideal for those who just need to shorten and track links without any extra bells and whistles.
However, Replug is a stronger Cuttly alternative that shines if you need more than the basics. With advanced features like in-depth analytics, customization options, retargeting pixels, and comprehensive link management tools, it takes the lead when it comes to powering more serious marketing efforts.
FAQs on Cuttly vs Replug
What is link management?
Link management helps track and optimize URLs, making it easier to monitor performance and improve marketing efforts.
What makes Replug a better alternative to Cuttly?
Replug offers advanced features like custom CTAs, dynamic QR codes, white-label solutions, UTM tracking, and detailed analytics, which Cuttly lacks. Additionally, its responsive customer support and feature-rich plans cater to businesses of all sizes.
Can both tools handle branded URLs and custom slugs?
Yes, both Cuttly and Replug allow you to create branded URLs and customize slugs. However, Replug’s features go further with white-label branding and unlimited link customization, even in basic plans.
Why use a link shortener?
Link shorteners create cleaner, shareable links and offer valuable analytics for better campaign tracking.
Which tool provides better analytics and tracking?
Replug provides detailed analytics, including UTM tracking, QR scan data, and real-time insights. In contrast, Cuttly’s analytics are more basic and have a limited history lookback, making Replug a better choice for data-driven marketers.
Important note: Throughout this guide, we will refer to Twitter as “X”.
Looking to expand your social media presence and connect with a wider audience? If you’re already active on Instagram, adding an X link to your bio can be a game-changer.
Not only does it allow you to cross-promote your content and reach new followers, but it also opens up a world of new possibilities for networking, sharing your thoughts and ideas, and building your personal brand.
Adding an X link to your Instagram bio is a smart move for many reasons, and this guide explores how to make the most of it. So, let’s dive in and discover how to add an X link to an Instagram bio!
Why add an X link to your Instagram bio?
Adding an X link to your Instagram bio can be a smart move for several reasons:
Cross-promotion: By linking your Instagram and X profiles, you can reach a wider audience and drive traffic to both platforms. This means more visibility for your content and potentially more followers.
Networking: X is a powerful networking tool. By linking it to your Instagram account, you can make it easier for people to find and connect with you. This can be especially useful if you’re looking to build relationships with influencers or other industry professionals.
Sharing your thoughts: While Instagram thrives on visuals, X is all about the power of words. By linking to your X account, you can share your thoughts, opinions, and ideas with your followers in a way that’s not possible on Instagram.
Building your personal brand: By maintaining an active presence on both Instagram and X, you can build a strong personal brand that resonates with your target audience. Linking the two accounts creates a cohesive online identity that helps you stand out from the crowd.
Step 2: Click “profile” on the left side of the menu.
Step 3: From the URL bar,copy the URL. That’s your profile URL.
For a cleaner look in your Instagram bio, especially with character limits, a free link shortener can transform that lengthy “X” URL into something concise and branded. Tools like Replug, a powerful link optimization platform, make this effortless by not only shortening links but also adding tracking and customization options to boost your cross-platform engagement.
Note: You can only edit your links on mobile devices. Visit the Instagram app and follow the steps above to edit your bio and add the X link.
FAQs about how to add a Twitter (X) link to Instagram bio?
How to link Instagram and X for auto-tweeting photo links?
To link your Instagram account to X and automatically tweet links to your photos, follow these steps: 1. Open the Instagram app on your mobile device and go to your profile. 2. Tap the three horizontal lines in the upper right-hand corner of your screen. 3. Select “Settings” from the menu that appears. 4. Tap “Account” and then “sharing to other apps.” 5. Tap “X” and enter your X login information when prompted. 6. Once you’ve linked your accounts, toggle on “Share your posts to X” to automatically share your Instagram posts on X. 7. To customize what gets shared on X, you can toggle on or off the options for sharing your Instagram photo, caption, or location. That’s it! Now every time you post a photo on Instagram, it will automatically be shared as a link on your X account.
Can I choose which Instagram posts get shared on X?
Yes, you can customize what gets shared on X by toggling the options for sharing your Instagram photo, caption, or location on or off.
Can I still share my Instagram posts on X if I didn’t link my accounts during the initial setup?
Yes, you can manually share your Instagram posts on X by copying the link to your Instagram post and pasting it into a tweet on X. However, automatic sharing can only be enabled if you link your accounts.
Ever wondered why some calls to action make you want to click without a second thought? That’s the magic of a well-crafted call to action – it feels like it’s speaking right to you, not at you. You want something catchy, inviting, and, most importantly, something that gets people to click!
But where do you start?
A great CTA isn’t just about “Sign up” or “Buy now”; it’s about finding the words that connect with your audience and make them want to take that next step. Whether you’re trying to boost sales, build your email list, or just get people to check out your latest content, the right CTA can do wonders.
In this post, we’ll walk through some of the best CTA phrases that’ll help you engage your audience in a way that feels natural and, most importantly, gets results.
Sound good? Let’s get calling!
100+ best call-to-action phrases
A call to action is used in all marketing funnels of the customer journey. We’ve categorized the types of call-to-action phrases into 10 types:
Why it works: A no-fuss approach that says, “You’re already part of the family—come on in and pick up where you left off.” or even better, if you’re not a part of the family, it gives new users the option to try the tool for free!
Why it works: This CTA makes downloading a breeze with a QR code and a clear option to open in the browser, making it convenient and accessible for any user.
Why it works: Simple, urgent, and exciting—this CTA taps into the anticipation of Moana 2 and encourages users to get their tickets for the movie through the website.
Why it works: By linking directly to a number, this CTA offers a quick and effortless way to connect, making the sales conversation fast and accessible.
Examples of download resources CTAs
Example #1: Hubspot – Download now: 28 Free CTA Templates
Why it works: Playful and on-brand, this CTA invites users to dive into Old Spice’s humorous and bold world, making reading feel like an adventure worth taking.
Examples of user-benefit CTAs
Example #1: Harvard Health Publishing – I want to get healthier
Why it works: Playful and relatable, this CTA creates a sense of camaraderie, inviting users to share in a fun and social experience with their friends.
Example #4: Coursera – Black Friday ‘Save $160 now’
Why it works: Puts the fear of missing out to good use, urging shoppers to act before the exclusive 20% offer slips away.
Creating irresistible call-to-action phrases: tips to boost engagement
A well-crafted call to action (CTA) can be the difference between a casual visitor and a loyal customer. Here’s how to design CTAs that boost ROI, and drive clicks and conversions:
Use action-oriented verbs: Your CTA should start with clear, action-driven words like shop, download, subscribe, or start. These words prompt the user to act and guide them on what to do next.
Evoke emotion and urgency: Create a sense of excitement or urgency with phrases like “plan your dream vacation today” or “limited-time offer”. This taps into the fear of missing out (FOMO) and encourages immediate action.
Highlight the benefit: A strong CTA should focus on what the user gains. Phrases like “sign up for 50% off” or “start your free trial” let users know the value they’ll get, making them more inclined to click.
Keep mobile users in mind: On mobile devices, your CTAs should be short and direct. Use phrases like “call now” or “join today” that are easy to tap and act upon. For desktop, options like “learn more” or “get started” may be more effective as they can be slightly longer.
Add numbers to create clarity: Specificity helps build trust. A CTA that says “order now for 1-day shipping” or “subscribe for 3 exclusive reports” sets clear expectations, making users more likely to follow through.
Test and refine: Creating great CTAs is a continuous process. A/B test different variations to understand what wording, placement, and design resonate best with your audience. Small adjustments can lead to significant improvements in engagement.
With these strategies, you can create CTAs that capture attention, resonate with your audience, and drive meaningful interactions.
Bonus: What NOT to do
Avoid overhyping: Phrases like “Change your life forever!” can be off-putting if not backed up.
Avoid jargon: Complex language confuses rather than compels. Keep it simple and clear.
Don’t force decisions: Negative CTAs, such as “No thanks, I hate saving money,” can be off-putting.
Be specific: Phrases like “Click here” are vague. Be direct about what users will get.
Avoid misleading promises: Don’t use CTAs that exaggerate results, like “Instant success guaranteed.”
How to generate catchy call-to-action phrases using Replug?
Replug’s call to action feature allows you to create and optimize branded CTAs.
The in-built CTA canvas is easy to use and helps you create pop-up CTA or button CTA from scratch. You don’t need any designer or technical knowledge to create one.
Replug creates branded CTA in seconds and broadcasts them anywhere across the web to catch potential leads that will boost your conversions.
It will also help you manage all your CTA data from a user-friendly dashboard to track progress: display, view, conversion, and clicks. Here’s how:
Go to the Replug App. If you don’t have an account, sign up.
Create a “New campaign”
Give your campaign a name and connect your custom domain.
Select “Call-to-action” and click “Next”
Generate your CTA (button, link, form). You’ll have multiple options to choose from.
Generate the message you want to convey through your call-to-action-phrase
Customize your CTA (colour palette and appearance)
Save your CTA.
You can enhance your campaigns even further by combining Replug’s branded CTAs with its short URL shortener, ensuring every link you share is both trackable and optimized for maximum engagement.
CTAs guide your audience toward taking action, boosting engagement, and improving conversions.
How do I pick the right CTA for my content?
Know your audience’s needs and where they are in the buyer’s journey, then choose a phrase that connects with them.
What’s the key to writing the best call-to-action phrase?
A great call-to-action phrase is action-oriented, clear, and specific, without being pushy or vague. You can generate free call-to-action phrases using Replug’s free CTA generator.
Can humor be used in call-to-action phrases?
Yes, if it aligns with your brand, humor can make your CTA stand out and feel more relatable.
Should I include a CTA in every piece of content?
Yes, especially if you want to guide your audience to the next step. Just be sure it fits naturally.
How can I create urgency in my CTAs?
Use phrases like “Limited time only”, “Act now”, or “Don’t miss out” to encourage immediate action.
How do I measure if my call-to-action phrase is effective?
Track key metrics such as click-through rate (CTR), conversion rate, and user interaction to assess performance. Replug gives you the option to easily track the performance of your campaigns.
Your Instagram bio is your brands first impression, and it matters. It’s more than just a few lines of text. It’s a powerful tool to establish your brand identity and drive traffic to your brand.
Brands lose potential leads and drop conversion rates instantly as they’re not familiar with the platform’s algorithm or best practices. Some of the most important pointers to maximize your Instagram profile’s bio is knowing
How to remove link from Instagram bio?
How to maximize the limited space in your bio?
How to rename your bio links?
When crafting your Instagram bio, consider including some of the following:
Don’t forget that the URL in your bio channels your followers to an external website, a new landing page, a microsite, or other relevant destinations, expanding your influence beyond Instagram.
Why I can’t remove the link from my Instagram bio?
There are a few potential reasons why you might be unable to remove a link from your Instagram bio:
Instagram glitch: Sometimes, Instagram experiences temporary glitches. Try closing the app completely and reopening it. This might resolve the issue.
Link shortener or third-party app: If you’re using a link shortener or a third-party app to manage your bio link, you might need to remove the link from that service first.
Outdated app: Ensure you’re using the latest version of the Instagram app. Outdated apps can sometimes cause issues.
Cache issues: Clear your app’s cache or use a different device to see if the issue persists. Cached data can sometimes cause unexpected behavior.
Account issues: Verify that your account hasn’t been flagged or restricted in any way, which might affect your ability to make changes.
Additional troubleshooting steps:
Check internet connection: A poor internet connection can interfere with app functions.
Try a different device: If possible, log in to Instagram from a different device to see if the issue persists.
Wait it out: Sometimes, Instagram experiences temporary server issues. Waiting a few hours might resolve the problem.
If you’ve tried these steps and still can’t remove the link, contact Instagram support directly for further assistance.
How to remove a link from your Instagram bio?
Removing a link from your Instagram bio is a quick and easy process. Follow these steps to update your bio:
Step 1: Open the Instagram app on your device.
Step 2: Go to your profile
Tap on your profile picture in the bottom right corner of the screen to go to your profile page.
Step 3: Edit your profile
On your profile page, tap the “Edit Profile” button. This is usually located directly below your profile picture and bio.
Step 4: Update the website field
In the “Edit Profile” screen, look for the “Link” field. This is where your current link is located.
Step 5: Remove the link
Tap on the “Link” field to edit it. Delete the existing link or text from the field.
Step 6: Save your changes
Once you’ve removed the link, tap “Done” (iOS) or the checkmark (Android) in the top right corner to save your changes.
Refresh your profile: Go back to your profile page and refresh it to ensure that the link has been successfully removed.
And that’s it! You’ve successfully removed or updated the link from your Instagram bio.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
Renaming a link on Instagram involves using link shortener tools that not only condense your URL but also allow customization of the link text to make it more appealing and memorable.
One of the best options is Replug. It is a top-notch, free link shortener tool that offers customization features.
Introducing Replug.io
Replug.io is a link management platform that simplifies URL sharing by creating branded short links and provides in-depth click tracking for performance optimization.
Steps to rename bio links on Instagram using Replug
Step 1: In the top-left corner, paste the link you want to shorten into the input bar. Then, click the arrow icon next to it to proceed.
Step 2: You’ll be redirected to this page
Click the pencil icon in the top bar to rename or customize your link.
After editing, click the green checkmark to confirm the changes.
Step 3: Once you’ve finalized your changes, click the “Save Shortened Link” button at the bottom to complete the process.
Viola! Your link is renamed.
Step 4: Update your Instagram bio
Open Instagram and go to your profile.
Tap on “Edit profile”.
Find the “Website” field and paste your customized short link.
Save your changes.
Double-check your profile or wherever the link is used to ensure that the new name is correctly reflected and that the link still functions properly.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Replug: Link-in-bio feature
You can achieve this effortlessly with the Replug bio-link feature. This tool lets you consolidate all your important content and links into a single, accessible location for your audience.
Here are amazing features of Replug’s link in bio tool
1. Add your favorite content in one place
Bring your brand to life with social media icons, essential links, the recent blog with an RSS feed, audio clips, important text, and cards for stunning images.
2. With Replug, you don’t just get a link in bio – you get to own it by renaming your links.
Also, customize their appearance and match your landing page blocks from colors to favicons to your brand’s vibe.
3. Track bio link performance
With performance tracking features, you can monitor the total number of clicks, conversion rates, and other valuable metrics. The best part is that you can view your analytics in both a summary list view and a detailed view.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
Top tips to maximize the limited space in your bio:
Quick tips
Maximize your impact
Less is more
Add a short description about your brand or page.
Try adding a bio landing page
Conclude your website link, portfolio, contact information etc.
Identify your unique selling point (USP)
Clearly communicate what sets you apart.
Include a clear call to action (CTA)
Tell people what you want them to do next.
Keep on experimenting
Try different stuff. See what clicks. You might surprise yourself!
Conclusion
Removing a link from your Instagram bio is a simple process that can be done in a few steps through the app’s profile settings. By keeping your bio updated and free of outdated or broken links, you ensure a professional and effective presence on the platform. This helps maintain a clear and engaging profile, optimizing your brand’s impact and user experience.
So that was it for today’s guide. If you have more questions regarding link name changers, link removers, or the best link in bio tools, feel free to visit our website.
FAQs related to Instagram bio-link
How do I make my Instagram bio catchy?
1. Clearly state what your business does. 2. Use relevant keywords to improve searchability. 3. Include contact information and a call to action. 4. Utilize Instagram’s business features like adding a category, contact options, and action buttons (e.g., “Book Now” or “Shop”).
How do I add a website link to my Instagram bio?
Edit your profile and paste the URL into the “Website” field.
How often should I update my Instagram bio?
Update your bio whenever there are significant changes to your brand, achievements, or contact information.
Can I use hashtags in my Instagram bio?
Yes, you can use hashtags in your Instagram bio to make your profile more discoverable and to highlight key interests or topics.
Imagine this: you’ve just opened your store in a lively new neighborhood. Now, picture potential customers on Instagram, craving a nearby spot. They stumble upon a post about a cozy local cafe close by. Intrigued, they visit, and bam – you’ve become their new favorite.
This magic is possible when businesses, like yours, add a custom location to their Instagram bio. It’s not just a digital tag; it’s a smart way to connect with locals, boost visibility, and amp up sales.
Ready to try it yourself? Here’s a quick guide on adding a location to your Instagram bio – an easy trick to effortlessly connect with your audience and boost your digital presence.
Here’s how to add a location to your Instagram bio:
Whether you’re using a personal or business account, adding a location to your Instagram bio is a breeze. Just a heads up, you can only do this on your mobile, not your computer. Stick around, and we’ll show you how in a moment.
Choose a location on Google Maps on your phone:
Step 1: Open Google Maps on your phone and search for the specific location you want to add. Type the address into the search bar if needed.
Step 2: Once you find the right spot on Google Maps, tap “Share,” then select “Copy.” This action copies the link to that exact location.
Step 3: Close Google Maps and open Instagram. Go to your profile by tapping your profile picture at the bottom right of the app’s home screen.
Step 4: Tap “Edit Profile.”
Step 5: Under the “Links” section, select “Add Link.”
Step 6: On the next screen, choose “Add External Link” and paste the link you copied from Google Maps. You can also give it a title, like your business name.
Step 7: Hit “Done” and go back to your profile.
Refresh the page by pulling the screen down, and there you have it! You’ve successfully added a location to your Instagram bio.
Expand your Instagram profile’s impact using Replug to add multiple links to your bio. Overcome Instagram’s single-link constraint, by using our Instagram link in bio tool to create a single bio link page offering followers easy access to diverse content and destinations.
Replug also serves as a comprehensive link management platform, helping you organize, track, and optimize all your links from one convenient dashboard.
Streamline engagement and maximize your online presence with a dynamic and efficient bio link solution.
Here’s how to add multiple links to your Instagram bio using Replug:
Step 1:Sign in to Replug or create a free account.
Step 2: Locate the “Bio Links” feature in the top banner. The bio link dashboard will appear in front of you.
Step 3: Click the “New Bio Link” button to start setting up your Tumblr bio. You’ll be directed to a new page where you’ll find three main categories: branding, content, and settings.
Step 4: In the branding section, add a brand title and description, select themes, and choose button styles to match your aesthetic.
Once you’re done, click “Publish” in the upper right corner to save your changes.
Step 5: Head to the content category. Here, you can add social icons, links, RSS feeds, videos, cards, text, and more.
For example:
Social icons: Add up to 8 platforms, customize colors, and link to your profiles.
Links block: To include website links, use the “links” block. Add titles and URLs for each link.
Step 6: Once you’ve added the necessary blocks, click “update” to save each one.
Step 7: Go to the settings section to further customize your bio link’s SEO and social media preview. Add a title, description, favicon image, and even retargeting pixels if desired.
Now you can add this bio link to your Instagram bio following the steps mentioned above and you’re done.
How do I change my location on my Instagram business account?
Update your location by tapping “Edit Profile” on your Instagram profile and adjusting it under the “Public Business Information” section.
Can I add multiple locations to my Instagram bio?
No, Instagram allows only one location link, but you can use services like Replug to create a bio link with multiple links, including locations.
Additionally, you can simplify and track your links effortlessly using this URL shortener free tool, making your shared URLs more manageable and professional.
Why can’t I add a location to my Instagram bio on my computer?
Editing Instagram bio links, including locations, is a mobile-only feature. You can make these changes using the Instagram app on your smartphone.
Is it possible to remove a location from my Instagram bio later?
Absolutely, to remove a location from your Instagram bio, go to “Edit Profile,” click on the location link, and either delete or replace it with a new one.
![100+ call-to-action phrases you NEED to use [+ best examples]](https://internal-blog.replug.io/wp-content/uploads/2022/09/call-to-action-phrases-1.jpg)
