Let’s face it: even if we’re not die-hard TikTok addicts, we’ve all certainly stopped upon a funny TikTok meme at some point in our daily lives.
It’s because TikTok videos go viral in hours, if not minutes, and end up all over the web.
In this blog, we’ll showcase some of the most popular memes on TikTok that will make you LOL! Get ready to be entertained and amazed as we explore these hilarious internet gems.
Plus, we’ve got some meme ideas for all interested creators. And if you’ve got burning questions about memes on TikTok, like what is the best time to post on TikTok, how to check analytics on TikTok, etc., we’ve got you covered with some FAQs.
Let’s dive in!
What is TikTok meme marketing?
TikTok meme marketing promotes companies or products on the TikTok platform by using humorous and relatable memes. This strategy is based on originality, authenticity, and involvement with current trends and challenges.
Brands often collaborate with TikTok influencers to generate meme-based content that entertains and engages audiences.
Successful TikTok meme marketing is shareable, timely, and sensitive to the platform’s culture and sensibilities.
12 popular TikTok memes & trends
1. Hi Barbie!
Have you heard about Barbiecore? Or the “Hi Barbie.” Tiktok trend.
Meaning that the more attractive friend always gets the most attention or is thought to be the more attractive one.
The surprising twist at the end of the video is when the less conventionally attractive friend is shown to be the “pretty best friend” instead. Join the Two Pretty Best Friends challenge.
Feeling stressed? Well, this one’s for you! ASMR TikTok videos are designed to induce a tingling, relaxing sensation through gentle, repetitive auditory or visual stimuli. Just like this Asmr video Jojoasmr did on TikTok.
4. Oh No! Meme
We all have those moments of surprises, right?
Well, the “Oh No” meme captures those reactions perfectly. It’s relatable and a great reminder of life’s little twists. Have a chuckle with some Oh No moments
5. Flags Trend
You read that right! The Flag trend goes viral on TikTok and other platforms, where people point out red, green, and even beige flags in other people’s behaviors and traits! Check out Brooklynandbailey #beigeflags challenges
Prepare to make choices! The “This or That” trend has users picking sides on screen, revealing their preferences in a fun and interactive way. Explore the This or That Choices
8. Bad idea, right?
This meme involves a song by Olivia Rodrigo that has recently become one of the biggest TikTok trends.
The “I’m Just a Kid” challenge had users lip-syncing a simple plan song while sharing childhood photos. It’s a heartwarming journey down memory lane for everyone involved. Join the I’m Just a Kid Challenge
10. Renegade Dance
Have you seen the “Renegade” dance that took TikTok by storm? People were nailing those complex dance moves left and right. It is a fantastic example of how TikTok brings people together through dance.
This is about a trend where TikTokers buy the most random gadgets they find on TikTok.
Some of these are great finds, and we recommend you follow this trend if you love buying things you didn’t know you needed! Go check out some Tiktokmademebuyit products.
This TikTok meme is a lighthearted way for users to express their pet peeves or share opinions on things they find strange or unattractive.
It’s all in good fun and often serves as a way to bond with others over shared “icks” or to poke fun at everyday quirks and behaviors. New ick unlocked
Why meme marketing?
Here are a few reasons why you should go for meme marketing for your brand:
Sometimes, regular moments or phrases can become popular TikTok memes without warning.
TikTok’s “duet” feature brings people from different cultures together to create cool collaborations.
Trying out different formats, for example, short videos on TikTok, sparks creativity and storytelling.
On TikTok, some challenges go beyond just dancing. They include comedy, art, and education too.
Short-lived trends: It’s important to join in quickly before TikTok trends disappear, which brings people together.
Now, while some TikToks may go viral quickly, others may not reach that level of popularity. Success on TikTok often involves a combination of timing, creativity, trends, relatability, sharing, community engagement, etc.
Funny Memes
30-60%
Trend challenges
50%
Educational Content
20-50%
Vlogs & recipes
20-40%
DIYs & hacks
20-50%
Even if a TikTok doesn’t go viral, consistent posting and engaging with your audience can help you build a dedicated following and increase your chances of creating content that will become familiar to viewers over time.
To sum up, TikTok’s popular memes and trends have changed how we connect and share funny things online. From the trend “Two Pretty Best Friends” to the trend “I’m Just a Kid,” these popular things on TikTok show how entertaining TikTok can be.
For marketers, it’s a place where creativity flourishes, providing chances to connect with audiences through meme marketing.
FAQs on TikTok memes
What is a TikTok meme?
A TikTok meme is a funny trend or joke that quickly spreads on TikTok. These memes usually include fun videos, sounds, or challenges that many TikTok users copy, change, and share.
Can businesses use TikTok memes for marketing?
Yes, businesses can leverage TikTok memes for marketing by incorporating trends or creating original, humorous content that aligns with their brand identity.
Are there any copyright considerations when using music in TikTok memes?
Yes, using copyrighted music can lead to issues with your videos on TikTok. Using licensed or royalty-free music or sticking to the available TikTok sound library is important to avoid copyright violations.
Can TikTok memes go viral outside of TikTok?
Yes, TikTok memes often cross over to other social media platforms, such as Instagram, Twitter, and YouTube, where they can continue to gain popularity.
What is a retargeting ad? The word “retargeting” refers to the process of targeting (an audience) again. A retargeting ad targets website or app visitors that have already visited the website or landing page of the advertiser.
What is a retargeting platform? Retargeting platform is a tool that allows advertisers to reach people who have previously engaged with their website or mobile app.
One of the most common online advertising strategies is retargeting, which e-commerce marketers use to engage, attract, and convert the audience.
If you are a marketer or newbie looking to retarget visitors that bounce off your website or leave in mid of their purchase journey, then retargeting is for you.
Let’s dig deeper into the marketing tactic and find out the best retargeting platforms that may help your cause.
How does a retargeting ad work?
A retargeting ad is not rocket science. The way it works is that it uses the retargeting pixel code to recognize the website or app visitor and helps the advertiser reach out to the same audience through a retargeting ad campaign.
So that’s how a retargeting ad works.
Features to look for in retargeting platforms
Don’t shy away from going through the features before opting for a retargeting platform.
Here’s a brief list of features to look for when choosing a retargeting platform:
Audience segmentation – Target specific user groups based on behavior and demographics.
Cross-channel targeting – Reach users on web, social media, email, and mobile apps.
Customizable CTA – Tailor calls-to-action to boost engagement.
Real-time analytics and reporting – Get immediate insights into campaign performance.
A/B testing capabilities – Experiment with creatives and targeting to optimize results.
Integration with other marketing tools – Ensure data flow with CRM, email, and analytics tools.
Transparent pricing – Look for clear pricing structures that align with your budget and goals.
Following are some of the best retargeting platforms out there.
1. Replug
Replug is a top notch retargeting platform used by e-commerce businesses, media companies, digital agencies, and other online businesses on daily for optimized retargeting.
Its features include traffic routing for audience segmentation, A/B testing for campaign optimization, link cloaking for added security, branded link tracking for consistent branding, and cross-platform conversion tracking to measure results across channels.
Additionally, Replug offers customized link solutions tailored for agencies, affiliate marketers, advertisers, and publishers to enhance their marketing strategies.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Features
Replug allows you to add retargeting pixels from multiple platforms to your links, enabling you to track and build custom audiences from each click. This feature helps you re-engage visitors with targeted ads across platforms, improving your chances of conversion.
By traffic routing you can direct visitors to high-converting landing pages based on factors like location, language, device, and whether they’re human or bot.
The A/B testing feature allows you to test multiple link variations to determine the most effective options. This helps optimize your ad creatives, CTAs, and targeting strategies for higher conversion rates.
The tool also supports UTM tracking, allowing you to add custom parameters to your links. This feature helps you monitor specific campaigns and understand where your traffic is coming from, providing valuable insights into the effectiveness of each marketing effort.
Replug’s intuitive dashboard centralizes link management, tracking, and optimization. It provides real-time data at a glance, making it easy to make quick, informed decisions without navigating complex tools.
Transforms long or unattractive URLs into clean, branded links, which builds trust and boosts click-through rates with this one and only short URL generator.
2. Google Ads
When it comes to any type of advertising, Google advertisements are the greatest place to start. They enable you to display your advertising to your targeted audience on Google and its affiliated websites.
To start your retargeting campaign, you must have a Google Ads account. Plus, you must know how to connect a remarketing tag to your property.
Marketers can utilize the audience management tool in Google Ads to create customized audiences by importing data from other sources.
Features
Google owns roughly 40% of the total PPC (pay-per-click) advertising industry, with unrivaled access to advertising real estate via both the Google display network and the Google search network.
Anyone with a Google Ads account can use all of its customization and targeting capabilities, including audience manager, for free.
Facebook is one of the most popular online advertising platforms. The user statistics and overall social media market share tell us that Facebook is an appealing retargeting platform for digital marketing.
The platform has nearly 2.5 billion monthly active users, making this social media giant the third-most visited website on the internet.
Features
It’s simple to create ads that dynamically retarget audiences who have previously interacted with your products – both on your website and directly on Facebook.
Facebook Ads follows the standard PPC pricing model, and it’s completely free to get started.
With its cutting-edge, dynamic retargeting technology, Criteo is a specialized PPC advertising platform that ensures advertisers a high return on ad spending.
Based on its machine learning and AI-powered ad serving, the platform assists businesses in understanding their target demographic and presenting retargeting advertising on the appropriate channels.
Features
Criteo can use predictive bidding to automate the PPC bidding process, saving digital marketers time while further optimizing ad spend.
There is a free trial available, but pricing information must be obtained directly from Criteo.
5. Adroll
AdRoll is a powerful digital growth platform that integrates social, email, and display advertising efforts to help your business thrive. It employs personalization and automation to help brands structure, sync, and measure all of their marketing data and campaigns.
It assists advertisers with retargeting practices, brand awareness, email marketing, audience segmentation, and campaign insights.
Features
Adroll provides a unified platform for digital marketers to create display and retarget ad content and targeting criteria.
It integrates with several publisher networks to extend the reach of retargeting campaigns and cast the largest possible net in pursuit of new consumers and conversions. AdRoll interacts with numerous retargeting platforms, including Google Ads, LinkedIn, Instagram, and Facebook.
6. Perfect Audience
Perfect Audience is a specialized retargeting platform that enables digital marketers to deliver effective remarketing messages across multiple platforms.
Features
Perfect Audience provides a large amount of display ad inventory through partnerships with Google, AppNexus, Lift DNA, and the Rubicon Project.
The platform also enables ad management and retargeting campaigns through Facebook Ads, TikTok, Twitter, Instagram, and the HubSpot platform.
LinkedIn is one of the most popular social platforms on the internet, with over 900 million users. While Facebook’s audience is skewed toward older demographics, LinkedIn users are generally professionals aged 25 to 40.
The platform is used by 44% of Americans aged 25 to 29 as well as 37% of those aged 30-49. It sure has made it to the list of retargeting platforms because it allows advertisers to retarget their audience through ads and get more views on LinkedIn.
Features
LinkedIn, as a social platform, caters to professionals looking to expand their network of contacts and advance their careers. It’s also an excellent way for digital marketers to connect with B2B sales/marketing targets on a platform where audiences seek business-related information rather than consumer entertainment.
Getting started with LinkedIn advertising is free. Because the platform adheres to the standard PPC advertising model, you will be charged for each click generated as part of your retargeting campaign.
ReTargeter is a retargeting platform that serves the retargeting advertising sub-niche quite significantly. The concept behind this retargeting platform is that display advertising is more of a one-size-fits-all pattern, which this marketing platform doesn’t subscribe to.
In fact, ReTargeter offers programmatic ads that are based on dynamic and custom solutions tailored-made to clients pursuing remarketing.
Features
ReTargeter provides dynamic creative optimization, advanced audience segmentation, Omni channel programmatic ads, and much more.
The platform collaborates with excellent partners that ensure that every impression is served for quality.
This retargeting platform ensures that advertisers shoot for the stars by providing them with a dedicated account manager that assists advertisers along the way.
Try avoiding the following retargeting campaign mistakes:
No clear vision for retargeting
Zero audience segmentation
Starting retargeting too early
Not optimizing retargeting campaigns
Delivering the wrong ads
Are you ready to turn ad clicks into more conversions?
Digital marketers and online advertisers will always want bang for their buck so they keep an eye on every possibility to improve their advertising ROI.
Retargeting is an excellent strategy for reaching out to the pinpointed website visitors who have already shown some interest in your product or content.
A lot of brands and digital marketers use retargeting to spice up their online sales, especially during the holiday season or during a discount offer.
Are you ready to make the most of your online advertising without breaking the bank?
FAQs on retargeting platforms
What is the purpose of a retargeting ad?
Retargeting ads aim to re-engage users who have previously visited a website or app, encouraging them to complete an action, such as a purchase, that they initially left unfinished.
How does a retargeting pixel work?
A retargeting pixel is a small code snippet that tracks visitors on a website. It helps identify users for future ads, allowing marketers to display tailored ads to them later.
How long should I run a retargeting campaign?
The ideal duration depends on your campaign goals, but many businesses run retargeting campaigns for a few weeks to several months to ensure optimal reach and frequency.
Can retargeting increase conversions?
Yes, retargeting is highly effective for conversions since it targets users who’ve already shown interest in your product or service, encouraging them to complete an action.
What are some common mistakes to avoid in retargeting campaigns?
Avoiding segmentation, showing ads too frequently, and using generic messaging can lead to campaign inefficiencies. Personalized and well-timed ads perform best.
As digital marketers and social media managers look for effective SaaS tools to enhance their online presence. However, with Clickly shutting down, users are seeking reliable alternatives. One such Clickly alternative is Replug.
In this blog, we’ll compare Clickly with Replug side by side and explore why Replug emerges as the top choice for link-shortening needs.
Clickly vs. Replug: Ultimate URL shortener comparison
1. Reliability and uptime: Ensure a strong track record of uptime to avoid broken links.
2. Customization options: Look for the ability to create branded or custom short links.
3. Analytics and tracking: Evaluate the depth of analytics offered, including click counts and traffic sources.
4. Security features: Confirm HTTPS support, link expiration options, and anti-spam measures.
5. Integration capabilities: Check for compatibility with marketing tools and social media platforms.
6. Cost structure: Consider pricing plans and any limitations in free tiers versus paid options.
7. Ease of use: Assess the user interface for intuitiveness and simple link generation.
8. Support and documentation: Look for comprehensive guides and responsive customer support options.
9. API availability: Determine if an API is available for automated link management.
10. Reputation and reviews: Research user feedback and industry reputation to gauge satisfaction and reliability.
Why Replug is the best Clickly alternative
Replug is not an ordinary link shortener, it offers a wide range of solutions to online marketers from various industries. There are plenty of reasons to choose Replug as your first choice URL shortening tool.
Replug has demonstrated strong uptime and reliability in its service, ensuring that user’s links remain active and accessible without disruption.
2. Feature-rich tool
Replug is a feature-rich tool that not only allows branded link shortening, but gives users plenty of options to market their brand using short links.
Few of the standout features of Replug are link retargating, bio links and call to actions etc.
Link retargeting capability
Users can retarget visitors who clicked on their links, enabling more effective remarketing strategies. This can increase conversion rates significantly.
Personalized bio links
Replug enables users to create customized bio links that reflect their brand identity. With an intuitive interface, you can effortlessly design a landing page that combines all your social media profiles, website links, and promotions in one place.
Unlike Clickly, Replug offers more flexibility and customization options, allowing you to curate your online appearance to perfectly match your personal or brand style.
Compelling call to actions
Incorporating effective Call to Actions (CTAs) is essential for driving user engagement. Replug offers dynamic CTAs that can be integrated into your personalized links, guiding your audience toward desired actions. The platform’s ability to add different CTAs ensures you can optimize for maximum conversions.
Advanced QR codes and analytics
Replug provides customizable QR codes that you can use in your offline marketing efforts, leading back to your personalized links. What sets Replug apart is its robust analytics suite.
Gain insights into how users are interacting with your links and QR codes, track QR scans, location data, and user engagement over time. This level of detailed analytics allows you to make informed decisions and tweak your marketing strategy effectively.
3. Customization options
Replug offers robust customization features, allowing users to create branded short links. This capability enhances brand visibility and recognition compared to generic short URLs.
Replug offers multiple ways to bcreate your personalized bio landing pages, QR codes, CTAs and more.
It also offers a white-label solution for its agency users, allowing them to add their branded logo, color themes, favicons and access to branded reports as well.
4. Affordable pricing
Replug offers competitive pricing plans with a generous 14-day free trial, allowing users to explore its features before committing to a paid plan.
Replug’s tiered pricing plans accommodate everything from freelance marketers to large enterprises. This flexibility means that as a business grows, it can scale its link management efforts through Replug without the need to switch platforms again.
5. Easy to use
Replug has an intuitive user interface that makes link shortening straightforward. Users can generate short links quickly without setting up a campaign.
Workspaces makes your campaign and link management easy and simple. Track performance of clients and team all in one glance.
This makes Replug a simple, yet effective tool for online marketers.
6. Analytics and tracking
Replug provides comprehensive analytics and tracking capabilities that rival Clickly, including detailed insights into click counts, QR scans, geographic distribution, and referrer data, which are crucial for optimizing marketing strategies.
7. Security features
Replug includes essential security features such as HTTPS support and link expiration options, ensuring that user-generated links remain secure and manageable over time.
This is crucial for maintaining brand reputation and user confidence.
Replug provides excellent customer support and detailed documentation, which assists users in effectively utilizing the platform and resolving any issues that may arise.
When Clickly shuts down, users may find themselves needing reliable support to transition to a new tool. Replug offers extensive resources, tutorials, and customer support to ensure that users can make a smooth transition and get the most out of this efficient link optimization platform.
10. API availability
Replug offers an API for developers, allowing for automated link management and easier integration into existing workflows, which is a significant advantage for companies that require scalability.
11. Positive reputation
Replug has received positive feedback from users for its features and reliability, contributing to a favorable reputation in the URL shortening space compared to Clickly.
12. Comprehensive social media integration
Replug offers a seamless social media integration that allows for easy sharing of links across different platforms. The added ability of click tracking from various channels enhances a marketer’s ability to optimize campaigns specifically for each platform.
13. Continuous updates and improvements
Replug is committed to evolving and meeting market demands. Users can expect regular updates and new features that enhance usability and effectiveness, keeping their link management tools up-to-date with industry standards.
Is Replug the best Clickly alternative?
As Clickly winds down its operations, users are faced with finding a reliable alternative. Replug stands out as an exceptional choice for those seeking a comprehensive link-shortening tool. With advanced features that cater to the needs of marketers, excellent user support, and a commitment to continuous improvements, Replug excels where Clickly may have fallen short.
Transitioning to Replug not only provides immediate solutions to link shortening needs but also positions marketers to utilize an array of additional features that can enhance their overall strategies.
In a world where link management can dramatically affect marketing success, investing in the right tools is essential. Choose Replug to empower your link strategy and take your digital marketing efforts to the next level.
FAQs on why Replug is the best Clickly alternative
How does Replug differ from Clickly?
Replug offers additional customization options with its QR, bio links, CTA features, advanced analytics, and integration capabilities that may not be available with Clickly.
Is Replug suitable for businesses of all sizes?
Definitely! Replug is a powerful tool for businesses of all sizes, offering features that support marketing, branding, and link tracking.
Why should I switch from Clickly to Replug?
Switching to Replug provides more robust features, better analytics, customizable links, and superior support, making it the ideal choice for effective link management. Additionally, Replug offers the convenience of bulk CSV export, allowing you to easily transfer your short link data, making the transition seamless and efficient.
Can I use Replug for free?
Replug offers a free trials plan with basic features, professional, and agency plans, as well as paid plans that unlock advanced functionalities and features tailored for businesses.
Adding an Amazon link to your Instagram bio allows users to easily access and purchase products you promote or have an affiliate relationship with on the platform.
By including the link, you can increase sales and earn commissions as an Amazon affiliate. This also helps increase brand visibility and exposure by allowing followers to easily access and conveniently purchase your products.
Additionally, you can maximize your earning potential on Amazon by sharing a shop’s address, product, or affiliate link on your Instagram Bio. This informative guide will teach you the best options and tips for adding them to your Instagram bio.
Here’s how to add an Amazon link to your Instagram bio:
Step 1: Open the Instagram app on your mobile phone and tap the profile icon in the bottom right corner.
Step 2: Tap the “edit profile” button on your mobile screen.
Step 3: Tap “add link” to open the links section.
Step 4: Tap “add external link” to add your amazon link.
Step 5: Paste your Amazon link in the URL section and tap the tick icon in the top right corner. Your Amazon link now appears in the Instagram bio.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
How to add multiple Amazon links to Instagram bio?
Adding multiple Amazon links (shop and affiliate) to your Instagram bio can increase your exposure and earning potential on the platform.
If you have your own Amazon shop, you can add the link to your bio, allowing followers to easily access and purchase your products. By including this link, you can increase sales and revenue for your business.
In addition to your shop, you can also sign up for the Amazon Affiliate Program, which allows you to promote Amazon products and earn a commission on each sale. As an affiliate, you can add affiliate links to your bio, providing followers with easy access to the products you are promoting.
You can use our link management tool – Replug.io, to add multiple links to your bio. It provides you with a landing page as a hub for all your links. You can add your Amazon shop link, affiliate links to the page, and links to other products, websites, or services.
Step 1: Visit the Replug website and sign up for a new account, or log in if you already have one.
Step 2: Find the “Bio Links” feature in the top banner to access the bio link dashboard.
Step 3: Click on the “New Bio Link” button to create a new page. You’ll be directed to a new screen with three key sections: branding, content, and settings.
Step 4: In the branding section, enter your brand title and description, choose a theme, and select button styles that match your brand’s look and feel. Once you’re satisfied, click “Publish” in the top right corner to save your changes.
Note: Replug also allows you to add a verification badge to your bio landing page for extra credibility.
Step 5: Move to the content section, where you can add various elements, including social icons, links, RSS feeds, videos, cards, and text.
For example:
Social icons: Add up to 8 platforms, customize colors, and link to your profiles.
Links block: Use the “links” block to include website links. Add titles and URLs for each link.
Step 6: After adding your content blocks, click “Update” to save each one.
Step 7: In the settings section, customize your bio link’s SEO and social media preview. You can add a title, description, and favicon image and even integrate a retargeting pixel for better tracking.
Step 8: Once you’re happy with your bio link, save it, and use the Replug’s generated URL to showcase multiple links across your social profiles.
You can also make your URLs more concise and trackable with this efficient free link shortener, ensuring a cleaner and more professional appearance across all your shared links.
The bottom line
Adding multiple Amazon links to your Instagram bio can help you increase your earnings by promoting multiple products and earning commissions on each sale. Replug also allows you to track the performance of each link and determine which products or services are most popular with your followers.
In short, Replug’s bio links feature can offer numerous benefits, including increased exposure, better engagement, increased sales, improved analytics, and enhanced brand image.
FAQs on Amazon link to Instagram bio
Why is the Amazon link in Instagram Bio not clickable?
If your Amazon link on your Instagram bio is not clickable, it could be due to an incorrect link format, link blocking, a broken link, being blocked by Amazon, or an incorrect tracking ID. Check these factors and make any necessary adjustments to resolve the issue.
Can I add multiple Amazon links to my Instagram bio?
Yes, you can use tools like Replug to create a bio link page where you can add multiple Amazon shop and affiliate links, making it easier for followers to access and purchase products.
Why isn’t my Amazon link clickable in my Instagram bio?
Check if the link format is correct, if the link is broken, or if it’s being blocked by Amazon. Make sure to use a proper tracking ID and verify that the link is not being restricted.
How can I track the performance of my Amazon links in my Instagram bio?
Tools like Replug allow you to track clicks and engagement on your Amazon links, helping you see which products or services are popular with your followers.
Links provide direct pathways for viewers to explore additional content or products, increasing your chances of engagement and conversion.
Adding links to your YouTube bio is a great way to drive traffic to your website, social media profiles, or other online content. This can help you grow your audience and increase engagement with your videos.
Quick guide on adding links to your YouTube bio:
Step 1: Access the YouTube Studio
YouTube Studio is the option that provides access to the channel dashboard.
Click on the profile icon from the top-right corner of the screen.
Now, click on the “YouTube Studio” option.
Step 2: Go to the “Customization” section
The next up is the access to the customization section. Look out for the second to last option on the left sidebar; you’ll see the “Customization” option.
Click on that option and enter the customization area.
Step 3: Open the “Profile” tab
Click on the “Profile” tab to access the bio area.
Now, you’ll see the channel’s name, description, and URL.
Step 4: Add links to your bio
Once you have accessed the “Profile” section, you’ll see several customization options.
To add links to your bio, simply navigate to the links section, click on “Add a link”.
Step 5: Add a link
Add your link title and paste the URLs. Once added, it’ll be featured in your “About” section of the YouTube bio.
How to optimize your links for engagement: A guide for YouTube creators
Below are some of the best practices of adding links to your YouTube bio.
1. Relevance is key
Always ensure that the links you share are relevant to the content of your video. If you’re creating makeup tutorials, link to your beauty blog for in-depth articles, product reviews, and additional resources that complement your video. This not only provides value but also enriches the viewer’s experience.
2. Shorten URLs
Consider using a URL shortener to create cleaner links if you’re using long URLs,which can be messy or cumbersome.
Using shortened branded URLs in your YouTube bio can greatly enhance your channel’s professionalism and effectiveness in attracting viewers. These custom short links not only save precious character space but also make it easier for your audience to recognize and remember the destination, fostering trust and engagement.
3. Social media connections
Consider linking to your social media accounts, such as Instagram, where you can share behind-the-scenes content, engage with followers through polls, and showcase additional makeup looks. These platforms allow for real-time interaction and help you build a stronger connection with your audience.
Additionally, utilizing a URL shortener that provides tracking analytics can empower you to assess which links perform best, allowing you to refine your approach and maximize your outreach.
4. Keeping descriptions clear and concise
When adding links, accompany them with a brief description to clarify what the link is for.
5. Regularly updating links
Links can become outdated quickly. Regularly check all your links to ensure they’re functional, and directing viewers to the correct content.
Based on performance metrics, refine your approach. If certain links aren’t getting clicks, consider changing their placement or how you describe them.
Leverage the power of bio links to not only showcase your additional content but also to significantly enhance your YouTube presence. Transform your viewer’s experience guiding them effortlessly to your blog site, merchandise, or any other relevant platforms. This tailored approach makes it easier for your audience to connect with you on multiple channels.
By linking to your related content—be it blog posts or social media—you create a comprehensive digital ecosystem. This enhances viewer engagement and encourages them to explore more of your work, ultimately fostering a loyal community that values your expertise.
3 common mistakes to avoid when adding links on YouTube
1. Spamming links
Avoid overcrowding your bio with too many links. This can overwhelm and confuse viewers. Focus on quality over quantity.
2. Ignoring guidelines
YouTube has specific policies regarding links. Ignoring these can result in penalties or removal of your content. Always stay informed about community guidelines.
3. Neglecting mobile users
With many users accessing YouTube on mobile, ensure your links are mobile-friendly. Test how they appear and work on different devices.
Conclusion
Adding links to your YouTube bio is a powerful tool for boosting engagement, directing traffic to your other platforms, and generating revenue. By understanding how to strategically incorporate links, you’ll enhance your channel’s visibility and viewer experience. Remember to regularly review your links and keep them updated for the best results.
Have you ever felt stuck hunting for a reliable tool since Google shut down its URL shortener? If that’s the case, don’t worry, you’re not alone!
Many of us get confused, or even irritated at times, when links break, or we can’t remember how to shorten a link securely. That frustration grows even more when you test dozens of tools online, only to find they’re clumsy, unreliable, or expensive.
The bright side: It doesn’t have to be that way anymore!
In this blog post, you’ll find 10 top-tier Google URL shortener alternatives that combine ease, brilliant features, and dependability.
Ready to leave behind broken goo.gl links? Let’s check out the amazing alternative tools to Google URL shortener next.
Top 10 URL Shortener Alternatives to Goo.gl
Since Google shut down its Goo.gl service in 2019, many users have been searching for solid and trustworthy alternatives. Fortunately, there are numerous paid URL shorteners available, each with its own unique set of attributes and benefits.
Let’s kick things off with probably the most excellent and well-known option, i.e., Replug.
Replug.io – Best custom URL shortener tool online overall
If you’re looking for a smart way to shorten a link without just relying on a generic service, Replug might be your go-to tool. It’s not just a URL shortener; it transforms ordinary links into branded, trackable assets that carry your identity.
Since Goo.gl is long gone, Replug stands out as a strong alternative for anyone who wants more than just a short link. With this top-notch tool, you get brand recognition, link analytics, and campaign-level insights all in one place.
Key features
Branded link creation: Convert any long URL into a short, custom version under your domain with this reliable link shortener tool.
Deep link routing & A/B testing: Segment visitors by device, region, or date, and test multiple link versions to see which works best.
Full analytics & campaign tracking:Monitor clicks, conversions, custom domains, and workspaces, all from one single dashboard.
White-label solution for agencies: Manage workspaces for multiple teams and clients, with personalized domains and branding.
Pricing plans
Free: $0/month
Essentials: $19/month
Scale: $39/month
Agency: $99/month
Enterprise: Custom pricing
Pros
Cons
Lets you build branded short links within seconds to boost recognition.
The interface can feel overpowering when you’re just starting out.
Enables advanced features like retargeting and A/B testing.
Agencies get nice features like client workspaces and white-labeling.
In short: If you’re way too serious about your links, branding them, tracking them, turning them into marketing tools rather than just short URLs, Replug hits the mark. Yes, it might take a little time to get familiar with all the features, but once you do, you’ll likely find that your link-sharing and campaign tracking become much smarter. For anyone looking beyond basic shortening and aiming for full-scale link management, Replug is a very solid choice.
Bitly – Best for general use & analytics
If you’re the one in search of a solid all-around solution to get shortened links in no time, Bitly has you covered. It’s been around for years, evolving from a simple link shortener into a full link-management system that easily replaces the old Goo.gl.
With Bitly, you can create shortened, branded links that feel trustworthy, track how they perform, and redirect links when you need. All of this makes it a smart alternative to Google’s bygone service.
Key features
Create branded short links with Bitly using top-level domains, so your links carry your brand identity.
Monitor click stats, locations, devices, and campaign performance in real time from one dashboard.
Change link destinations later on (redirect) so you’re not stuck with a dead link.
Shorten multiple links in one go to save time when you’ve got many links to manage.
QR code and landing-page features are included, making it more than just a shortener. It’s more of a link-campaign hub.
Pricing plans
Free: $0/month
Core: Annual plan only
Growth: $35/month
Premium: $300/month
Enterprise: Custom pricing
Pros
Cons
Very strong campaign tracking and analytics, making it easy to compare different links and channels.
The free version is very limited. It may not be enough if you need custom domains or many links.
A trusted, established platform used by businesses of all sizes. Great for long-term stability.
Some advanced features (e.g., deep link analytics, full brand control) are locked behind higher tiers.
Supports branded domains, QR codes, and bulk operations. Versatile for personal & enterprise use.
Can become fairly expensive as your link volume or team size grows.
In short: If you’re after a reliable, user-friendly tool to shorten links and track how they perform, Bitly is a standout choice. It balances ease of use with powerful features, so you can do more than just shorten a URL. You can turn it into a smart marketing asset. It isn’t the cheapest for all features, but the value is there if you’re serious about tracking and managing links. For general use or growing teams who want analytics and brand control, Bitly hits a strong sweet spot.
TinyURL – Best for simplicity & speed
Elegant in its ease of use, TinyURL is one of the longest-running tools for shortening URLs. It remains a top choice when you just need to shorten a link without fuss.
Before the days of complex dashboards and enterprise workflows, TinyURL let users paste a long address and get back a short, shareable link. With the retirement of Google’s URL shortening tool, TinyURL stands out as a lightweight, fast alternative when you don’t require a full-fledged link-management system.
Key features
Instant short-link creation: No signup required; paste a URL and get a short version in seconds.
Basic analytics: Track clicks, referrers, and geography (on paid plans) to get insight into link performance.
Bulk shortening: Create numerous links at once when you have a batch of URLs to manage, hassle-free.
Persistent links: Shortened URLs generally don’t expire, so you don’t have to worry about links vanishing.
Pricing plans
Free: $0.00/month
Pro: $12.99/month
Bulk 100K: $129.00/month
Enterprise: Custom
Pros
Cons
Super fast and simple to use. Great for quick link shortening without setup hell.
Free users get very limited analytics and customization.
No mandatory signup for basic use. Just paste a URL and go.
Less suited for advanced campaign tracking compared to full-fledged tools.
Links can remain active for a long time (with no forced expiration), so you’re not chasing dead links.
The interface and workflows can feel basic if you’re used to more polished platforms.
In short: For anyone who cares more about speed and simplicity than deep analytics or agency-level workflows, TinyURL is a preferred choice. It lets you shorten a link in seconds, share it, and move on. Of course, if you’re managing heavy-duty campaigns or need detailed insights, you might eventually shift to a tool with more layers. But for everyday link-sharing, on-the-fly shortening, or minimal-setup use, TinyURL just works, and works easily.
Rebrandly – Best for generating branded & personalized links
Here’s the deal: when you want to share a link that actually looks like your brand and not some random shortener domain, Rebrandly comes through. It helps you turn long or messy URLs into branded, customized short links using your own custom domain name.
After Google announced the shutdown of its tool, Rebrandly stepped in as a top-tier alternative for anyone who cares about their brand identity in every link.
Key features
Use your own custom domain (e.g., yourbrand.co) with Rebrandly, so links reflect your identity and build trust.
Advanced analytics and tracking for clicks, geography, devices, and campaign performance.
Easily change where the link points even after it’s live (handy for redirecting or fixing errors).
Bulk link creation & management tools for scaling across campaigns, teams, and clients.
Hassle-free integration with workspaces, team collaboration, and API access for automation.
Pricing plans
Free: $0/month
Essentials: $14/month
Professional: $39/month
Growth: $119/month
Enterprise: Get a quote
Pros
Cons
Let’s you build fully branded short links. Great for identity and trust.
For small users, the free plan’s limits may feel tight.
Strong team & domain management features. Works well for agencies or multi-brand.
The interface has many features, which may feel confusing for basic users.
Reliable integrations and API support for automating link workflows.
Reports of slower support response or domain setup issues.
In short: If your goal is to share links that look professional, match your brand, and provide you insight into how they perform, then Rebrandly ticks all the right boxes. It might be more than what a casual user needs, but for marketers, agencies, or businesses that care about every link, it’s a worthwhile pick. If you’re just looking to shorten a link now and then without any trouble, you might prefer something simpler. However, when branding and control matter, Rebrandly surely stands out.
Short.io – Best for enterprise use & custom branding
Here’s another tool worth knowing at present. Short.io helps you create short links that don’t just shrink URLs, they carry your brand, your domain, and your story.
With the old Goo.gl no longer available, Short.io takes the center stage by offering advanced capabilities (custom domains, detailed analytics, team workflows) that go beyond basic shortening and make it worthy of enterprise-level use.
Key features
Branded & multiple custom domains: Shorten links using your own domains (and many of them) for consistent brand identity.
Real-time detailed analytics: See click streams, referrers, devices, geolocation, and more.
Team & enterprise workflows: Roles, access controls, bulk operations, API integration, deep links, geo-targeting, from one single place.
Affordable rates: Generous free tier and strong value-pricing for scaling teams.
Pricing plans
Free: $0/month
Hobby: $5/month
Pro: $18/month
Team: $48/month
Enterprise: $148/month
Pros
Cons
Offers strong custom-domain support and link-branding at enterprise scale.
The dashboard and feature set can feel intimidating for first-time users.
Strong analytics and targeting features that suit businesses.
Some users note that data export or UI could be improved.
Good value for companies needing custom domains, bulk operations, and API access.
Onboarding custom domains may require technical setup that non-technical users may find tricky.
In short: Short.io is a brilliant choice for businesses, agencies, or teams that need branding, control, analytics, and scale. If your goal is to build branded links across multiple domains, track campaigns in detail, collaborate with a team, and lean on automation, Short.io hits the mark. For simpler needs, it might feel overdesigned, but for professional or enterprise use, it’s very much worth a look.
Dub.co – Best for modern features & automation
Dub.co is a fresh option worth your time. It is a modern link-management platform that not only helps you shorten a link, but does so with advanced automation, rich analytics, and even open-source underpinnings.
Dub.co arrives as a compelling Google URL shortener alternative for anyone who needs more than just a simple short link. Whether you’re tracking funnels, automating redirects, or managing branded domains, this innovative tool won’t disappoint.
Key features
Custom domain support + free .link domain promotion so that you can create branded short links with your own identity.
Device & geo-targeting, link expiration, password protection, link cloaking, and UTM builder—all built into the link creation workflow.
Real-time analytics with device, browser, and location details.
Longer retention on paid plans, ideal for funnel and campaign tracking.
Open-source option + API/SDK access. You can self-host if you prefer, or integrate deeply with your existing tech stack.
Pricing plans
Free: $0 (free forever)
Pro: $30/month
Business: $90/month
Advanced: $300/month
Enterprise: Custom
Pros
Cons
The design and user experience are very modern. Link creation and analytics feel intuitive and up to date.
The pricing has changed significantly in recent times. Free tiers or older plans were quite cheaper.
Excellent for automation and integration: APIs, SDKs, device/geo targeting make it strong for advanced use.
Some enterprise-grade features (e.g., self-hosting or ultra-large volume) require more setup or technical know-how.
Good value for custom domains + branded short links + analytics in one place.
Visibility into long-term system reliability is still somewhat limited (e.g., fewer historical incident reports).
In short: If your needs go beyond simply shrinking a URL, and you’re looking at links as part of a marketing funnel, or brand identity, then Dub.co is seriously worth considering. It strikes a good balance between power and usability. You get strong analytics, custom domains, and automation features — all under one roof.
BL.INK – Best for businesses of all sizes
The tool formerly known just as a URL shortener has grown up, and that’s exactly the story of BL.INK. It’s designed to help you shorten long URLs into crisp, branded links and manage them seamlessly. You can also track clicks, integrate it with your tools, and scale as your business grows.
In the post Goo.gl era, BL.INK steps in as a full-fledged alternative. You get the simplicity of link-shortening with the power marketers need for campaign control, analytics, and brand consistency.
Key features
Branded links & custom domains: You can create links that reflect your brand identity, making them look professional and trustworthy.
Editable link destinations & unlimited redirects: Change where a link points even after it’s live, without losing historical performance data.
Real-time tracking & click data: Track clicks by using different metrics, helping you understand how your links perform under various scenarios.
Rich integrations & security: Works with many enterprise tools, supports custom domains, and offers strong data protection and compliance.
Pricing plans
Expert+: $48/month
SMB: $99/month
Team: $299/month
Business: $599/month
Enterprise: Custom
Pros
Cons
Strong branding and trust-building features at hand.
Some users may find the minimum paid tier higher than simpler alternatives.
Enterprise-grade link management: Offers auditing, governance, link-editability, and complete user control.
Because of its scale, the interface may feel more complex to beginners.
Excellent integrations: Works well with marketing tools, QR codes, custom domains, and link-campaign systems.
Some features (e.g., full API access, advanced domains) may only unlock at higher tiers.
In short: Whether you’re a startup, a growing business, or a large enterprise, BL.INK offers the kind of link-shortening plus link-management you’d want when your links carry your brand and support your campaigns. If you’re treating links as touchpoints and not just as URLs, then this platform makes good sense. For casual or one-off link shortening, you might not need all its depth, but if you’re serious about branding, analytics, and scale, BL.INK is a very sensible option.
T2M – Best for large-scale management
Here’s a strategic tool if your team deals with hundreds or thousands of links every day. T2M URL shortener is built to handle serious link volume, bulk operations, and branded short links with analytics, making it a strong alternative now that Goo.gl is out of the picture.
It helps you shorten long URLs, track every click, brand your domains, and coordinate link workflows across a team or enterprise with ease.
Key features
Branded/custom short URLs and custom domains for full brand consistency.
Bulk link creation, CSV import/export, and high-volume redirects to streamline large campaigns.
Detailed analytics (geo, device, campaign tags), UTM builder, link expiration, password protection, and QR code support.
API access, team seats, SSO, and enterprise-grade features for management across users and brands.
Pricing plans
Basic: $5/lifetime (for individuals)
Standard: $9.99/month (for individuals)
Pro: $29.99/month (for individuals)
Essentials: $45/month (for business)
Premium: $89.99/month (for individuals)
Teams: $165/month (for business)
Enterprise: $395/month (for business)
Dedicated: $$$/month (for business)
Pros
Cons
Exceptional value for teams needing branded links + analytics + bulk workflows.
Some of the highest-end features may only be cost-justified for very high-volume use.
Highly scalable: Good for firms managing thousands of links, domains, or campaigns.
The interface can feel a bit rampant if you only need basic shortening.
Excellent support and reliability according to user reviews.
In short: For businesses that treat links as more than just shareable URLs, and instead as branded assets, campaign tools, and analytics drivers, T2M is a very reliable choice. It handles scale, customization, and tracking much better than simple free URL shorteners. When you’re managing large-scale link operations, or multiple brands or domains, T2M steps up for you like a star.
If you’re someone who is looking to turn every shared link into a chance to engage your audience, Sniply might just be your best friend. At its core, it is just a URL shortener (yes, like many others), but with a plot twist. It allows you to embed a custom call-to-action (CTA) inside every link you share.
So instead of simply redirecting someone from a link to a destination, you can overlay a message, button, or form that drives your own conversion goals. Because of that, it works as a strong alternative to the classic Google URL shortener-style tools. With this tool, you’re not just shortening links, you’re turning each link into a branded opportunity, not just a redirect.
Key features
Custom URL shortener with your own domain or branded shortlinks.
Overlay a CTA (button, form, image, hidden message) on any link you share, even third-party content.
Track clicks, conversions, time on page, device data, etc.
A/B testing of CTAs to optimize performance over time.
Works well with known tools like Buffer, Hootsuite, Zapier, etc.
Retargeting pixel support so you can build audiences from who clicked your links.
Pricing plans
Basic: $9/month
Pro: $29/month
Business: $59/month
Enterprise: Custom pricing
Pros
Cons
Lets you monetize or capture value from links you share (not just shorten them).
Pricing is higher compared to other simple URL-shorteners available online.
Strong branding control (custom domains, CTA design).
Some advanced features may have a learning curve for beginners.
Deep analytics + conversion tracking gives insight beyond “just clicks”.
In short: Sniply is a clever tool if you regularly share links, and want to do more than just redirect someone. It’s not just a “make it shorter” tool; it’s a “make it work for you” tool. Every link becomes a mini conversion funnel. If you’re building an audience, sharing often, and care about capturing value from each click, then Sniply is absolutely worth a look. It is friendly, powerful, and a bit more marketing-focused than the standard link shorteners.
Hopp.co – Best for monetization
Hopp by Wix is a modern “link in bio” tool that lets creators, influencers, and small businesses turn a single profile link into a mini-hub of content. You can shorten URLs, brand them, embed multiple links, track performance, and even monetize traffic with features like pre-rolls and tip jars.
Because it gives you more control than many of the finest URL shorteners (such as the now-retired Google URL shortener), it can act as a viable alternative. You’re not just shortening links, you’re managing them, monetizing them, and building a branded destination.
Key features
Link shortening & custom aliases: Convert long URLs into shorter, more memorable ones and align them with your brand.
Searchable link hub: Each link you add is indexed in your Hopp page, so followers can type keywords and find precisely what they need.
Monetization tools: From tip jars, paid DMs, paid requests, to pre-rolls that display before a click. Hopp turns your traffic into revenue.
Landing page / Instant page builder: Create mobile-friendly landing pages tied to a link-in-bio hub, for campaigns or product launches.
Analytics & tracking: Understand clicks, visitor behavior, and traffic sources all within the tool.
Seamless brand integration: Built by Wix, you can integrate with custom domains, Wix CRM, embed blocks (videos, forms), and keep everything on-brand.
Pricing plans
Light: $17/month
Core: $29/month
Business: $39/month
Business Elite: $159/month
Pros
Cons
You can monetize your links directly. A step beyond most standard URL shorteners.
The UI and workflow might take a few minutes to get used to if you’re only familiar with basic link shorteners.
The searchable link-hub gives your audience more efficient access to specific content (rather than a long list of links).
Seamless integration with your brand: custom domain, design, embed blocks, and ties in with Wix ecosystem if you use it.
In short: If you’re serious about turning clicks into something meaningful, say affiliate revenue, product sales, engagement, or building a micro-destination for your followers, then Hopp by Wix is a wise choice. It offers the URL shortening you need, plus monetization, analytics, branding, and landing-page features that most simple shorteners leave out.
Some other URL shorteners you can try
Here are some additional URL shorteners you can explore, each with its own specialty and use case:
URL shortener by Zapier: Best for automation & workflow integration
This built-in tool in Zapier lets you automatically shorten links as part of your “Zap” workflows, so long URLs can be trimmed and sent on without manual intervention.
Firebase Dynamic Links: Best for app deep‐linking & mobile campaigns
Originally the successor to Google’s shortener, Firebase Dynamic Links are ideal when you want links that behave differently on mobile apps vs the web.
Ow.ly: Best for social media posts via Hootsuite
Integrated within Hootsuite, Ow.ly creates short links directly while you schedule or publish social posts. Quite handy if you already use that platform.
Cuttly: Best for branded links + analytics for creators
Cuttly offers custom domains, detailed click stats, QR codes, and even “link in bio” pages. Good for creators, small businesses, or anyone who wants more visual/tracking power.
Tiny.cc: Best for fast & straightforward link shortening
If you just need to shorten a URL quickly without many extras, Tiny.cc offers a streamlined option (though you’ll want to check current analytics/branding support).
Linkly: Best for marketing & retargeting use cases
Linkly supports custom domains, retargeting pixels, device/geo-redirects, and link tracking. Well-suited tool for marketers who want to tie links into ad/retarget flows.
GoLinks: Best for internal team/organization use
GoLinks are geared toward companies that share internal tools/resources with short, memorable links within a domain. Less about public marketing, more about internal workflows.
is.gd: Best for ultra-simple, no-frills shortening
A minimal option when you just want to shorten a link fast and move on, without needing tracking dashboards, branding, or integrations.
With the original Goo.gl links now unsuitable, picking a link shortener that fits how you use links is the key. No matter if you’re posting on social, tracking campaigns, branding links, or managing internally. Each of the tools above offers a different focus, so you can pick one (or more) that match your workflow and budget.
Selection criteria for URL shorteners
Before stepping into the many tools out there, it’s worth thinking through what really matters when picking a URL shortener. Below are some key factors you should evaluate so you choose a tool that fits your workflow, not just one that “works.”
Core functionality: At the most basic level, the shortener must reliably convert long links into shorter ones with proper redirects (ideally 301 redirects) and minimal downtime.
Additional standout features: Beyond basic shortening, look for custom branded domains, deep linking, mobile targeting, UTM tracking, and analytics. These features uplift a link shortener from “just short links” to a marketing tool.
Usability: A clean, intuitive interface matters. If you spend more time figuring out how to shorten links than actually sharing them, your chosen tool will slow you down, not help you.
Onboarding: What’s it like to get started? The best tools offer easy setup (domain linking, link creation) and precise documentation. If you’re stuck in configuration for hours, that’s a negative.
Customer support: When something goes wrong, e.g., links stop redirecting or analytics disappear, then you’ll want responsive support. Good tool providers offer live chat, email help, and documentation to guide you.
Value for money: Check how many links, domains, clicks, and features you get for your budget. A “cheap” shortener might cost less, but if it lacks features or caps your usage harshly, it’s not a good choice. You could end up paying more in lost time or upgrading sooner than expected.
Customer reviews: Look beyond the marketing. Read user reviews and case studies to see how the tool performs in real life. Do people complain about downtime, confusing UI, or hidden costs? That’s just as important as the specification sheet.
Why should you use a link shortening tool?
Using a link-shortening tool isn’t just about making long URLs look nicer; it’s about smarter sharing, stronger branding, and better data. Short links are cleaner, easier to remember, and more reliable when pasted into chats, printed on materials, or squeezed into social posts.
Additionally, these tools give you built-in analytics (clicks, location, device), UTM support, and even custom domains, so every link becomes a measurable and brandable asset rather than just a bare URL.
All in all, if you share lots of links, care about how they appear, or want to see how they perform, investing in a good URL shortener is a smart move.
Summing Up
Selecting the right URL shortener really comes down to what you need most: simplicity, branding, analytics, or scalability. Each tool we discussed has its own strengths, but the goal remains the same: making your links look cleaner, perform better, and drive real results.
No matter if you’re a marketer, creator, or business owner, a solid link shortener tool can easily level up your online presence. And hey, if you want an all-in-one solution with branded links, analytics, and retargeting, give Replug a must-try. It’s easily the best Google URL shortener alternative out there!
Frequently Asked Questions
What is link shortening or URL shortening?
Link shortening (or URL shortening) is a technique that converts a long web address into a shorter version that still redirects to the same destination. It’s especially helpful for making links easier to share, remember, and track without changing where they land.
What is the best alternative for Google URL shortener?
Since Google URL Shortener (goo.gl) no longer accepts new links, modern tools like Replug with strong branding, analytics, and reliability are widely recommended as the best alternative.
Is Google URL shortener no longer available?
Yes, Google stopped accepting new goo.gl links in April 2018 and officially discontinued the service for new users in 2019. Existing links also stopped working for most users after August 25, 2025.
What is the most trusted URL shortener?
Replug is regarded by many in 2025 as the most trusted URL shortener. Thanks to its long history, enterprise-grade infrastructure and reliable service.
Which one is the best free URL shortener?
For free link-shortening without needing an account, Replug and TinyURL stand out as simple, no-fuss best URL shortener options that have been around for years and are trustworthy.
As e-commerce companies compete for consumer attention, choosing the most suitable marketing strategy is key.
Among these, influencer marketing has proven to be one of the most effective ones.
Research shows that consumers are more likely to purchase products endorsed by influencers, making this marketing strategy highly effective for brands looking to enhance their reach and engagement.
Influencer marketing’s global popularity is surging at an incredible pace, with the market projected to reach a staggering $22.2 billion by 2025.
Before we jump into influencer marketing for e-commerce, let’s go over the basics first.
What is influencer marketing?
Influencer marketing allows businesses to work directly with social media creators with a sizeable audience to increase brand exposure, generate sales, and get attention.
Since influencer marketing is comparatively cheaper than most online paid ads, businesses gladly pay influencers to review their products or discuss their offers.
Undoubtedly, influencer marketing is rising as the creator economy is the new normal in today’s digitally connected world, where many people work online.
One of the major impacts of the growth of the creator economy is that kids follow their favorite YouTubers and TikTokers more than A-list celebrities.
Why partnering with influencers can skyrocket your e-commerce success?
E-commerce brands and marketers try to squeeze every opportunity they can to get their hands on to generate sales or market their products.
One of the easiest routes to e-commerce success is influencer marketing. Here are the reasons why e-commerce brands partner up with influencers:
1. Underpriced marketing at scale
Influencer marketing turns out to be quite underpriced compared to traditional advertising or paid ads on social media. The fundamental reason for this is that a vast majority of influencers are willing to collaborate with brands, which paves the way for brands to get competitive pricing.
Furthermore, most small businesses and brands start with affordable micro-influencers to promote an e-commerce deal or specific product. So, that’s quite a reason for partnering up with influencers.
2.Meet the loyal influencers’ fan base
Social media influencers are known for their loyal and dedicated fan base, especially YouTubers and TikTokers. However, it goes for all major social media platforms, such as Instagram, TikTok, YouTube, Facebook, X, and Pinterest.
Brands see this as an opportunity to get the attention of such audiences as die-hard fans of certain social media influencers. Collaborating with such influencers makes it easier for the brands to get traction and build trust with the audience.
No wonder brands, agencies, and organizations feel proud to work with influential social media creators across the globe.
Companies are rapidly moving toward influencer marketing for many reasons, one of which is the diversity of social media platforms.
There are at least half a dozen mainstream social media platforms that allow brands to choose the relevant social media platforms and discover influencers on those platforms.
For instance, some brands are interested in Instagram influencer marketing for e-commerce opportunities, so they look out for Instagram influencers only.
4. Influencers have a longer audience attention span
The relationship between an influencer and their loyal audience is unique and fascinating. The audience is more likely to pay attention to their favorite influencer/creator than anybody else.
It turns out that the audience span is way longer on the social media content of their favorite creators than on other creators’ content. It gives e-commerce brands and marketers a chance to cash in on the longer audience attention span by sponsoring their videos or paying them to review their products.
Therefore, e-commerce brands are likely to benefit from such collaborations with influencers and content creators if they come across a perfect match for their brand.
Insider tips for discovering the perfect influencers for your online store
Connecting with the perfect influencer doesn’t happen on a whim. Brands and marketers have to analyze the market situation before they start to understand who they should reach out to and which creators to ignore.
So, here are the six tips for discovering the perfect influencers for an online store:
1. Explore social media platforms more than an average user
A powerful e-commerce influencer marketing strategy for a brand is based on a thorough market analysis. The best way to begin the influencer discovery is to start exploring the relevant social media platforms more than an average Joe.
What we mean by this is that an average user might have a short attention span or simply scroll the social media app for a few minutes and walk away.
On the contrary, a brand or individual looking for a perfect influencer from an e-commerce marketing standpoint should spend more time on social media exploration than an average user.
It’ll allow them to discover not just influencers for their online store but also new social media trends to capitalize on for social media marketing.
2. Hang out in the relevant social media communities
One of the underrated tips for discovering like-minded, relevant influencers for e-commerce marketing is to hang out in the social media communities. It could be Facebook groups, LinkedIn groups, X communities, Reddit communities, Quora spaces, etc.
Just ensure you’re in the relevant community regardless of the social media platform. Keep your eyes open, talk to people, and try to learn from others. Chances are, you’re going to discover the industry’s top guns.
That’s a surefire way to discover influencers for your e-commerce business.
3. Go through the related product reviews done by influencers
It’s important in digital marketing to do some competitor research and see what they have been up to. Utilize the same principle in your e-commerce influencer marketing strategy.
Try to find the product reviews done by influencers in your industry; it’ll allow you to see how the products have been reviewed, and you’ll stumble upon the influencers interested in your product line.
4. Follow social media influencers interested in your niche
It’s not the best idea to go on a follow-spree when eyeing social media influencers for your online store promotion. However, following some influencers who seem interested in your niche won’t hurt.
The benefit of following some influencers on Instagram, TikTok, or LinkedIn through your brand’s account is that they might notice your brand on social. As a result, it earns brands some profile views from influencers and eventually contributes to building a connection between the brand and the influencer.
5. Keep an eye out for micro-influencers in your follower base
Another important tip for discovering influencers for your e-commerce store is never to underestimate the power of micro-influencers, especially if they get engagement and reach.
For instance, if an Instagram creator has five thousand followers, but this creator is getting 20k reel views on average or 3k to 4k likes on Instagram posts, then this micro-influencer is worth a try.
Besides, looking out for the big guys, don’t underestimate the small guys that could bring you some quality traction without breaking the bank.
6. Hunt for the influencers that worked with your competitors
One of the most tried-and-tested methods of discovering the influencers for social media marketing or influencer marketing campaigns is to check out the competitors’ social media accounts and see which influencers they’re tagging or resharing.
You’ll likely discover influencers that have closely worked with your competitors in the past. Feel free to reach out to those influencers and find out what they’re charging for promotional or sponsored content.
Must-have tools to streamline your influencer marketing strategy
Let’s discuss some essential online tools that come in handy in running an influencer marketing campaign and massively influence the outcome of an influencer and brand collaboration.
Here are the must-have tools to utilize for implementing an influencer marketing strategy effectively:
1. Replug
Replug.io is an advanced link management tool for marketers, bloggers, and brands. It empowers users to take their URL management to the next level. It’s a top-notch link shortener that allows users to create, manage, and analyze short, branded URLs for digital marketing campaigns.
It flawlessly integrates with several third-party tools, such as software management tools, email marketing software, lead-gen widgets, and retargeting platforms.
ContentStudio is an all-in-one social media management dashboard for brands, marketers, bloggers, and influencers.
It’s a comprehensive social media tool that makes social media marketing easier than ever. It offers a complete suite for publishing, scheduling, managing, and analyzing social media and blog publishing.
Not only does it help publish and schedule content across all major social media platforms, but it also lets users post blog content on different blogging platforms.
Moreover, it easily integrates with multiple online marketing tools and platforms that improve product efficiency and effectiveness.
Canva is an online tool that helps users create images, videos, banners, infographics, logos, invitations, business cards, and other graphics designs. This is handy for designing social media, digital marketing, promotional, educational imagery, and video content.
Key features:
Text animations
Photo grids and designs
Icons and elements
Visual content templates
Background removal
Colors adjustment
Picture effects and editing
AI-powered photo enhancements
Integration with third-party tools
Pricing plan:
Canva pro: $55 per year (for one person)
Canva teams: $50 per year (per person)
Canva enterprise: Contact sales team
4. Capcut
Capcut is a popular video editing tool available for both mobile and desktop users. It has empowered millions of creators and brands to get their hands on video editing. After the huge success of Capcut on mobile devices, the desktop edition is competing with most video editing software for beginners.
This video editor is fully equipped to manage video, audio, and text editing. Moreover, it offers various AI-based generators to create e-commerce influencer marketing content.
Key features:
Easy-to-use interface
AI-powered tools
Assets availability
Image and video enhancements
Mobile and desktop versions
Pricing plan:
Capcut PC Pro: $8 per month (or $75 yearly)
So, these are some of the important e-commerce marketing tools to keep an eye on when getting into e-commerce influencer marketing.
The best platforms to amplify your brand with influencer partnerships
E-commerce brands strive to find underpriced marketing opportunities to put their brand name in front of as many people as possible without spending a fortune.
It turns out that influencer partnership seems to be a reasonable option for most e-commerce companies to spread the word about themselves. Here are the five well-known influencer marketing platforms to collaborate with influencers:
1. Upfluence
Upfluence is an all-in-one influencer marketing platform that connects social media influencers with e-commerce brands.
The brands can go through the influencers’ listings and handpick the most relevant influencers to work with. Upfluence handles the payment via Upfluence Pay and PayPal.
Why does Upfluence work for both brands and influencers?
It lets brands find suitable influencers via an influencer discovery feature.
It makes influencer management easier than ever, thanks to an effective creator workflow.
It works with e-commerce brands on Amazon, Shopify, Bigcommerce, and WooCommerce.
It provides hassle-free payment transfers via Upfluence Pay and Payment.
It lets brands send complimentary products to the influencers for reviews or testing.
It makes influencer e-commerce statistics measurement rather simple, allowing brands and influencers to analyze campaigns’ performances.
It seamlessly integrates with several marketing, email, and content-creation tools.
2. Grin
Grin is a top-notch influencer marketing platform that not only connects brands with influencers but also provides cutting-edge influencer marketing solutions to both parties.
This tool provides a platform to meet influencers, manage content, track campaigns, and make payments. All in all, it’s a comprehensive dashboard to run influencer marketing campaigns with ease.
Why does Grin work for both brands and influencers?
Grin offers a creator discovery section that lets brands find suitable creators around the globe.
It has a state-of-the-art content management system to manage social media content for influencer marketing campaigns.
The platform pays attention to relationship-building between brands and influencers.
Detailed reporting and analyzing monitoring allow brands to take a data-driven approach and make informed decisions.
The creator payment system is as simple as one can imagine, ensuring smooth and quick payments for influencers.
Traackr is yet another well-reputed influencer marketing platform that offers brands and influencers hands-on experience. It’s an advanced influencer marketing tool to find influencers, manage relationships, collaborate with creators, and analyze performance.
Undoubtedly, it’s a one-stop shop for managing influencer marketing campaigns for e-commerce brands and online businesses.
Why does Traackr work for both brands and influencers?
Traackr ensures that brands find the influencers that are the right fit for the campaign.
It assists brands and influencers in content collaboration, making influencer marketing more fun.
It offers a reliable payment system for paying influencers for their work.
The robust analytics section provides comprehensive reporting to analyze campaign performances.
It has a seamless recruitment and onboarding procedure for brands to manage influencers.
It provides insights into campaign data for optimization and scalability.
4. Klear
Klear is a robust, user-friendly influencer marketing platform designed to meet the most advanced needs with ease and intelligence.
It empowers e-commerce brands to streamline their influencer marketing efforts, offering an intuitive and powerful suite of tools to find, manage, and pay influencers for their collaborative campaigns.
Why does Klear work for both brands and influencers?
Klear has an advanced influencer search feature to help you find suitable influencers for every brand.
It has a powerful influencer relationship management system to stay connected with influencers.
It showcases in-depth influencer analytics to the brands to ensure that they go through all major statistics of the influencer’s social media profiles.
It offers an easy-to-manage campaign management section for accurate data monitoring and reporting.
CreatorIQ is the go-to influencer marketing platform for large-scale e-commerce and SAAS tools.
It offers a complete ecosystem for building the most authentic, engaging, and scalable influencer marketing campaigns. This tool is equipped with several advanced features to streamline influencer marketing campaigns effectively.
Why does CreatorIQ work for both brands and influencers?
CreatorIQ allows brands to discover and manage influencers without relying on third-party tools.
It allows brands to build communities after connecting with like-minded creators and influencers.
It lets brands analyze trends to design their influencer marketing campaigns more efficiently.
Team collaboration is a huge plus that ensures that the influencer marketing campaign bears fruit.
Incentivizing the brands for their contributions hasn’t been this simple; the platform makes it easier to pay influencers without any hectic steps.
It offers robust analytics for brands to analyze the campaign statistics to measure the ROI.
The highs and lows of using influencers to boost your e-commerce business
Before designing an influencer marketing strategy for brands or using influencers to boost e-commerce sales, it’s vital to know the good and bad parts of the strategy.
Let’s shed some light on the highs and lows of utilizing influencers for e-commerce businesses:
The advantages of using influencers to boost e-commerce business growth
Here we go:
Brand visibility: One of the major benefits of using Influencers for e-commerce marketing is that they have established audiences that listen to them. Partnering with the right influencer can expose your e-commerce business to thousands or millions of potential customers, increasing brand awareness and visibility.
Targeted audience: E-commerce success comes when the e-commerce brand understands the target audience well and makes marketing strategies accordingly. Influencers usually cater to a specific niche audience. Therefore, by collaborating with influencers whose followers match your target demographic, e-commerce brands can significantly reach the right audience that might be interested in their products.
Authentic experience: Conversion is tied to authenticity and trust. When influencers genuinely use and recommend your product, it feels more like a trusted suggestion than a direct advertisement, fostering trust and credibility with their followers.
Higher engagement rates: Influencers often generate higher engagement rates than traditional ads. This phenomenon occurs because their followers are quite invested in their favorite creators’ lives, so they take action when influencers suggest they try something out.
Cost-effective marketing: Usually, there aren’t many types of influencer marketing. However, the term “micro-influencers” has popped up lately. The concept allows comparatively smaller creators and influencers with niche accounts and engaged audiences to work directly with brands, ensuring affordable alternatives to pricey PPC or social media ad campaigns. Plus, influencer marketing makes it easier for smaller e-commerce businesses to enjoy low-cost advertising facilities.
Most influencers are skilled content creators and can produce visually appealing and engaging content for your brand, such as social posts, video reviews, or product tutorials, which can boost e-commerce business sales.
The disadvantages of using influencers to boost e-commerce business growth
There are some hiccups to keep an eye on before going all in on influencer marketing:
Affordability issues: Influencer marketing is not all sunshine and rainbows. While micro-influencers can be affordable, collaborating with top-tier influencers can be expensive, especially for small e-commerce businesses. So, there are always affordability issues for newbies.
Little to no control over content: Usually, brands that work with influencers give their suggestions on product placement or mention it in the content. However, they still have limited control over how the product is displayed or presented in the content. So, it’s quite clear that e-commerce brands must rely on influencers to present their products in the content.
Campaign authenticity: The authenticity of the offers matters a lot in the conversion. If an influencer promotes too many products or only collaborates for financial gain, their recommendations can feel less genuine, leading to skepticism among followers and lower trust in the promotion. It can massively impact the ROI of the influencer marketing campaign for the brand.
Hard to track campaign ROI: One of the challenges influencers face is measuring the campaign’s effectiveness. Unlike direct sales channels, the return on investment (ROI) from influencer marketing isn’t always immediately clear or quantifiable.
Fake social media followers: Some influencers purchase social media followers to make an impact, but they cannot generate any traction with it. The artificially boosted follower counts using bots or fake accounts don’t last long, as sometimes social platforms crack down on those fake followers or remove inactive accounts.
Let’s conclude by explaining how to set up winning influencer campaigns!
Finding the right match for your brand is the secret sauce to setting up winning influencer campaigns.
There are three fundamental points that play a pivotal role in making any influencer marketing campaign a success, which are:
Understanding the brand’s strengths
Team up with the best influencer to work
Create an irresistible offer for the audience
Things start to roll when the conditions mentioned above are properly met in an influencer marketing campaign.
In every e-commerce brand’s journey, there comes a point where they have to decide whether to check out the influencer marketing platform or to find the influencer off the platform.
There is no right or wrong way of doing influencer marketing. However, some credible influencer marketing platforms do vetting before adding influencers to their network, which speeds up the process.
However, before deciding, one can always analyze the influencer’s content, publicly available statistics, engagement, and branding.
Remember that most brands opt for influencer marketing over other advertising mediums because it’s still underpriced compared to traditional online advertising.
Moreover, relevance is yet another essential angle to pay close attention to – if the e-commerce product line isn’t relevant to the influencer or their audience, the campaign will fall flat. So, bear that in mind when launching an influencer marketing campaign.
FAQs about e-commerce influencer marketing
Here are the commonly asked questions about e-commerce influencer marketing:
Is influencer marketing B2B or B2C?
Generally, influencer marketing is done to reach out to the audience of the influencer. Brands want to cash in on the traction influencers get on social media, which means targeting the audience. So, it’s safe to say that it’s B2C in most cases.
What is an e-commerce influencer?
An e-commerce influencer is a social media creator who has managed to create a brand persona around e-commerce. Plus, this creator must have a sizeable audience, at least on a single social media platform, to be qualified as an influencer.
How does B2B influencer marketing work?
B2B influencer marketing refers to the influencer marketing strategy that revolves around targeting businesses, unlike B2C influencer marketing, in which the influencers’ followers are the target audience.
What is the best influencer marketing platform for B2B?
ContentStudio does a pretty good job of finding influencers on social media. The feature is called “Influencer discovery,” which lets users find influencers in the niche.
Scrolling through social media has become part of our daily routine, hasn’t it? With attention spans now averaging just 8 seconds, even less than that of a goldfish, it’s no wonder marketers are struggling to keep up with the rapidly changing trends.
Just look at Instagram and TikTok! These platforms have skyrocketed in popularity just by nailing the art of quick, engaging content that immediately grabs our attention. Whether it’s a catchy reel on Instagram or a fun TikTok dance, they know exactly how to pull us in.
And get this: Approximately 91% of social media users access their accounts via mobile devices. If marketing strategies aren’t mobile-optimized, that’s a huge missed opportunity! Because let’s face it—who’s pulling out their laptop at 5 a.m. when they can just scroll through their phone in bed?
This is where mobile app deep linking comes into play. It makes everything easier by allowing users to jump straight from an ad or website into the app, landing right where they want to be. No fluff, just quick access to the content they’re looking for.
So, what is app deep linking? Let’s break it down, explore the different types, and see how it can enhance user experience, while also tackling some challenges along the way.
What is deep linking in mobile apps?
App deep links are a quick way to send users directly to a specific piece of content within a mobile app, rather than just opening the app’s homepage and skimming through all the products or services.
Now, let’s consider a hypothetical scenario:
A potential customer is scrolling through Instagram when they spot your company’s ad for a stunning outfit for brunch.
The catch? The jaw-dropping 50% discount sales promotion expires in a few minutes!
Excited, they decide to click on the ad, but, they’re taken to your brand’s homepage and have to skim through the entire website to findthat one dress.
Time is ticking, and by the time they find it, it’s sold out.
Frustrated, the customer is dissatisfied with his online journey, which means you lost a future loyal advocate.
From a marketer’s perspective, that’s not just one lost sale; it’s a chance for churn and potential damage to your brand’s reputation.
Why are app deep links important for marketers?
Given all of the above, it’s clear that without app deep links, your marketing strategy falls short. While there are plenty of ways to increase sales, app deep linking adds a crucial layer of personalization and efficiency. It’s not just a nice-to-have anymore—it’s essential for marketers if they want to stay ahead of the game.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms.
Try deep links for free
Now let’s suppose you did incorporate a mobile app deep link for that 50% sale. What happens then?
Here’s how it would be in this parallel universe:
The smartphone user would click on your Instagram ad and if he already has the app installed, deep linking will take them straight to the product page of your app.
Otherwise, they will be redirected to the relevant app store for app installation. They will install the app and then land straight on the product page of the outfit they want to purchase.
They happily purchase the product without wasting any time, boosting your customer conversion rate instantly.
As a result, the customer is satisfied with the overall service, you make the sale, and the customer comes back to your store again and again!
So in a nutshell, app deep links make guiding through any kind of multi-journey between mobile web and apps much easier for users, including omnichannel and multi-platform experiences. It’s like having a GPS for mobile apps, guiding users right where they need to go.
Now that we have cleared up what mobile deep linking is, let’s discuss the types of app deep links:
1. Direct app deep links
Direct deep linkingis the simplest form of deep linking, sending users directly from an ad to a specific page within the app. However, if the user doesn’t have the app installed, they will hit a dead end with an error message.
This works best for retargeting campaigns where most of your audience already has your app installed.
2. Deferred app deep links
Deferred deep linking, also known as indirect deep linking, takes things up a notch. If a user clicks on your ad but doesn’t have the app installed, they’re redirected to the relevant app store to install it. Once installed, they’re taken directly to the content they originally clicked on—no error messages, no dead ends. It’s a smooth, frustration-free process that keeps the user experience intact.
Suppose that you published a Facebook Ad for the new floral dress that you launched. With deferred app deep links, if the user does not have the app installed, they will first be directed to the relevant store of installation. Once done, when they open the app, the product page will load.
Deferred deep linking ensures you don’t lose potential customers just because they didn’t have your app. It provides a smooth journey from the first click to conversion, making it the preferred option for many marketers.
3. Deep link fallback (redirect)
Ever clicked on a link and ended up in the app store, thinking, “But I don’t want to download another app right now!”? That’s where deep link fallback comes to the rescue. Instead of forcing users into the app store, a deep link fallback offers a smoother path—redirecting them to your mobile website or another relevant spot.
And the best part? It doesn’t mess with deferred app deep links. So, later on, if a user has a change of heart and decides to install your app, they’ll still land right where you want them. No detours, no hassle.
4. Contextual app deep links
Contextual app deep links allow you to add custom details like promo codes and referral sources to your links, giving you deeper insights when it’s time to analyze performance.
Let’s say you’re having a discount on the dress you’re promoting. With contextual app deep links, you can throw in an exclusive discount code just for a specific influencer’s post. As the clicks come in, you’ll not only see how many people are engaging, but you’ll also know exactly where they’re coming from—whether it’s Instagram, TikTok, or a trendy fashion blog.
This kind of data is gold! It tells you which channels are truly converting, so you can tweak your marketing strategy and messaging for better results. Plus, you’ll have a clearer picture of what’s resonating with your audience, making it easier to drive those sales for the floral dress!
Challenge #1: Platform-specific issues (iOS vs. Android)
The platform-specific issue is one of the trickiest hurdles for app deep linking. The divide between Android deep links and iOS deep links isn’t just about two different operating systems—it’s a jungle of screen sizes, resolutions, and hardware variations. Both Android and iOS have their own unique methods for handling deep links, which means marketers need to optimize for both platforms to ensure an optimal user experience.
Solution Start by getting to know your audience. Advanced analytics tools can give you the lowdown on which devices your users are using more. With that insight, you can fine-tune your deep linking strategy to prioritize the platforms your audience actually uses.
Challenge #2: App installation status
The status of a user’s app installation can make or break the deep link experience. If the app isn’t already installed, a typical deep link might send them to a web browser or app store, causing unnecessary friction and potentially losing their interest.
Solution Deferred deep links can resolve this issue. These clever links ensure that even if the app isn’t installed yet, the user is still guided to the right content after installation. They remember the link’s original intent and take the user directly to the intended spot once the app is ready to go—no detours, just an uninterrupted journey.
Network disruptions can ruin the user experience, leaving users without the personalized touch they expect. This often happens when deep links lose context during the app install, causing users to land on a generic page instead of where they want to go.
Solution Contextual deep links can resolve this issue. These smart links hold onto that crucial data throughout the installation process, making sure users land exactly where they expect, giving them a tailored experience.
Challenge #4: Bad link routing and broken links
Bad link routing can be a real buzzkill for users. Imagine clicking on a link, expecting to land on a cool product page, but instead, you’re dropped somewhere random—frustrating, right? This usually happens when URL schemes or Universal Links aren’t properly configured, leaving users lost and disengaged.
Below is an illustration of bad link routing. Clicking on the “50% OFF” button leads to the full webpage of the clothing store, resulting in a bad user experience.
Sometimes, the user might even be led to a broken page if the app deep link is not updated:
Solution Use a deep linking platform like Replug.io that has features like smart fallbacks, automatic updates, and routing paths. Such tools ensure your users land exactly where they should, regardless of the device or app version.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms.
Try deep links for free
Challenge #5: Security restrictions
Deep linking can be a powerful tool, but it’s not always a smooth ride. Security-conscious operating systems sometimes throw up roadblocks to keep malicious apps from hijacking your links. This can lead to annoying pop-ups that might leave users feeling a bit confused.
Solution Make sure your app is set up to play nice with deep links and give users a heads-up about why they might see those prompts. And most importantly, you need to work with your tech team to tackle these challenges head-on.
The bottom line
In today’s fast-paced digital landscape, every marketer knows the importance of grabbing users’ attention. But let’s not forget, it’s not just about us – it’s about the customer. At the end of the day, what truly matters is their experience. And that’s where deep linking comes in.
By bridging the gap between platforms and streamlining the user journey, app deep linking doesn’t just boost conversions; it shows you care. It shows you’re invested in making every interaction count, and every tap meaningful.
So, prioritize your customers’ experience. Make their journey shorter, smoother, and more enjoyable. With deep linking, you’re not just optimizing your app; you’re building loyalty, trust, and a deeper connection.
FAQs about app deep links
What are app deep links?
App deep links are URLs that take users directly to specific content within a mobile app, bypassing the app’s homepage. This improves user experience by cutting down unnecessary steps and guiding users exactly where they want to go.
Why are deep links important for marketers?
Deep links enhance personalization, increase ad conversion rates, improve user engagement, and help with retargeting. By sending users directly to relevant content, marketers can provide a smoother experience, leading to higher retention and sales.
What are the different types of app deep links?
There are four main types:
1. Direct deep links: Send users directly to in-app content, but only work if the app is already installed. 2. Deferred deep links: Guide users to the app store first if the app isn’t installed, and then take them to the desired content. 3. Deep link fallback (redirect): Redirects users to a web page if they don’t have the app installed, avoiding dead ends. 4. Contextual deep links: Add extra details like referral information, allowing marketers to track performance.
What challenges do app deep links face?
App deep links can encounter issues such as platform-specific compatibility (iOS vs. Android), broken links, and network disruptions. However, using tools that offer smart fallbacks and routing paths, like Replug, can mitigate these problems.
How does deferred deep linking work?
Deferred deep links allow users to install an app and then take them directly to the content they clicked on originally. This smooth journey helps minimize user frustration and boosts conversion rates.
What is the best tool for app deep linking?
One of the best tools for app deep linking is Replug. It is a top-notch short URL shortener tool that not only supports direct, deferred, and contextual deep links but also offers features like smart fallbacks, automatic link updates, and advanced analytics.
Are you looking to change the destination URL of a published page, blog post, or web link?
We’ve all been there. You publish a page or blog post, only to realise the destination link needs a change. Maybe it’s not quite right, or the content has moved. For instance, you share an important announcement, but the link you used now points to the wrong page. Instead of retracing your steps and updating it everywhere manually, wouldn’t it be easier to update the link once and be done?
With a few simple steps, you can quickly create a new, short URL that redirects smoothly, saving you time and keeping everything on track. Here’s how:
First things first, you need to go to the Replug app. Simply type in the URL of the app in your search bar.
Step 2:Sign in to your account
Sign in to your Replug account or create one if you don’t already have one:
Step 3:Shorten your desired link
Once you sign up or log in, you’ll be directed to the main dashboard. All you have to do now is paste the URL you want to shorten in the “Enter URL to shorten” bar:
Step 4:Click the “right arrow” button
Once you have pasted the long URL, click the “right arrow” button to proceed further:
Step 5: Edit your URL
Click on the edit icon and type the slug you want for your newly created URL.
Once you have done that, click on the green tick to save the URL.
Step 6: Save the shortened link
The final step is to click on the “Save Shortened Link” button and you’re done!
FAQs
Can I shorten any website links?
You can easily shorten any website link using URL-shortening tools such as Replug’s link shortener. It not only allows you to shorten your link but also let you share it with your audience and track its performance.
Can I edit my domain name?
Your custom domain is a top-level domain you own and use to share your links. Tools like Replug allow you to edit your domain name easily, allowing you to maintain your brand identity and reputation.
Maybe it’s better than both the tools and other established players in the market.
Well, it’s time to find out.
The answer lies in thoroughly examining its features, cost-effectiveness, user experience, and value proposition.
So let’s get you started in our comparison article Bitly vs Linktree vs Replug.
Stick with us…
Let’s quickly go through the top trio
Replug
Replug is an all-star link management tool packed with top features such as branded link shortening, bio links, link analytics, traffic routing, QR codes, retargeting pixels, deep linking, and much more. Its user-friendly interface and quick integration with marketing platforms make driving traffic, capturing leads, and boosting conversions a breeze.
Bitly
Bitly is a URL-shortening service that condenses lengthy URLs into concise links, simplifying sharing and tracking across platforms. Its integration capabilities span various platforms, social media tools, and applications, enhancing users’ accessibility and analytics.
Linktree
Linktree is a link-in bio tool for organizing all your essential links in a user-friendly format. It’s perfect for directing your audience to your website, social profiles, or anything else!
Any major drawbacks you should be aware of?
Well yeah, there are some of the limitations you should be aware of before getting started with this comparison.
Replug:No free version available for now
Bitly:The high-tier pricing plan is extremely expensive, also you don’t get the same level of customization and link management as Replug.
Linktree: Lacks advanced features like detailed analytics and link retargeting, which are available on other platforms.
It offers a range of pricing plans to suit different needs, starting at $19 per month for a basic plan, $49 per month for professionals, and $79 per month for businesses. (offers a 14-day free trial)
Provides a free plan with extremely basic features, as well as a pro plan starting at $5 per month and going up to $24/per month.
A complete link management solution
for marketing professionals & agencies.
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Choosing the right tool: Factors to consider in your link management tool
Let’s compare three popular options, Replug, Bitly, and Linktree, to help you choose the one that best suits your needs.
1. URL shortening
URL shortening converts a long, complex URL into a shorter, more manageable version. This shorter URL (Uniform Resource Locator) typically redirects users to the original, longer URL when clicked.
Replug: Offers URL shortening with custom domains and branded links. Shortened links can be integrated with CTAs, and pixels can be retargeted for better results.
Bitly: Primarily focuses on URL shortening. It provides a free plan with limited features and paid plans with increased shortening limits, custom domains, and detailed analytics.
Linktree: Doesn’t offer direct URL shortening. However, you can shorten individual links within your Linktree bio using a separate shortening service.
Winner: Replug and Bitly, depending on your needs. Replug is ultimately the best URL shortener as it offers more customization options, while Bitly focuses just on shortening functionality with its free plan.
2. Bio links
Bio links, short for biography links, refer to the clickable URLs found in the bio section of social media profiles. These links serve as a gateway for users to access additional content or resources outside of the social media platform.
Individuals, businesses, and organizations commonly use bio links to direct followers to their websites, blogs, online stores, or other relevant link destinations.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
Replug: Creates bio links that showcase your social media profiles, website, and other important links in a single, customizable landing page. This allows you to create a central hub for your online presence, making it easy for users to find all your relevant links in one place. You can also customize the design and branding of the landing page to match your style.
Bitly: While Bitly primarily focuses on URL shortening, users can still utilize Bitly links in bio sections to direct followers to multiple destinations.
Linktree: Linktree specializes in bio link management, providing a centralized hub for users to share multiple links from a single URL in their social media bios. However, this bio link tool branding appears on your bio link page in the free version, and there’s no way to remove it. This can be a drawback for users who want a completely branded experience.
Winner: Linktree, if creating a dedicated bio link page is your primary goal. Replug offers bio links as part of its broader functionality.
3. White-label boards
A white-label solution allows you to rebrand a product or service as your own. This means you can remove any branding from the original provider and replace it with your logo, name, and colors.
Replug: Provides white-label solutions for agencies and businesses, allowing them to replace Replug branding with their own.
Bitly: It doesn’t offer white labeling in any plan.
Linktree: It doesn’t provide white labeling.
Winner: Replug takes the lead with white-label solutions in its agency plan, surpassing Bitly and Linktree, which do not provide this feature.
4. Retargeting pixels
A retargeting pixel allows marketers to recognize individuals who have previously interacted with their website or social media profiles, enabling them to deliver personalized advertisements to these users across different platforms.
Bitly: It does not provide any type of retargeting feature.
Linktree: This service doesn’t offer retargeting pixel integration. It focuses on creating bio links and doesn’t offer functionalities related to retargeting website visitors.
Winner: Clearly, Replug is the winner here. Both the other competitors Bitly and Linktree do not provide this feature.
5. QR code generation
QR codes, short for quick response codes, are barcodes that store information in a machine-readable format. These codes consist of black squares arranged on a white square grid, often with a distinct square pattern in the corners for alignment purposes. QR codes can store various types of data, including URLs, text, contact information, or other types of data.
Replug: Offers QR code generation for shortened links. Users can scan the code and instantly access your website, social media profile, or any other link you’ve shortened.
Bitly: Bitly provides QR code generation functionality, allowing users to create QR codes for offline marketing materials and track their performance.
Linktree: Yes, Linktree offers QR codes for your Linktree profile.
Winner: All platforms excel in this feature. It’s worth noting that Bitly goes the extra mile, offering a broader range of quick and advanced QR code generator functionalities compared to Replug and Linktree.
6. Custom CTAs
This allows you to customize the text and appearance of the CTA buttons to match your branding and encourage users to interact with the specific link.
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Replug: Allows adding custom CTAs (call to action) buttons directly to shortened links. Add customized phrases such as “visit website,” “download now,” or “learn more”, etc. to these buttons to compel users to click on the link.”
Bitly: It doesn’t offer custom CTAs in any plan.
Linktree: Allows custom CTAs to be added to individual links within your Linktree bio.
Winner: Replug offers more flexibility in adding custom CTAs directly to shortened links, allowing for a more targeted and interactive user experience.
7. Easy link rotation
This feature lets you send visitors to different landing pages using just one link. You can set filters like country, time, and date to control where traffic goes, aligning it with your specific goals.
Replug: Provides easy link rotation functionality based on pre-set filters like country, date, time, or device. This allows you to rotate between different landing pages or offers for specific audiences or timeframes. This powerful feature is for your marketing campaigns or showcasing targeted promotions to different user segments using different landing pages to convert visitors.
Bitly: No link rotation is offered in any plan. Bitly focuses primarily on URL shortening and lacks features for managing and rotating different links based on specific criteria.
Linktree: It doesn’t offer link rotation features. Linktree is designed to create and manage a single bio link page. While you can include multiple links within your bio, it doesn’t offer functionalities to automatically rotate them based on pre-defined conditions.
Winner: Replug, for its advanced link rotation capabilities that allow you to optimize your marketing efforts by targeting specific audiences or testing different marketing campaigns.
8. Detailed link analytics
Link analytics refers to the process of tracking and analyzing the performance of URLs or links shared online. It involves gathering data on various metrics such as click-through rates, geographic location of visitors, referral sources, and conversion rates.
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Replug: Offers detailed link analytics, from providing insights on clicks to conversion rates, and even sources used to access these short tracking links. This data can be crucial for understanding user behavior and optimizing your marketing campaigns. Replug equips you with valuable insights to make informed decisions about your link strategy.
Bitly: Provides varying levels of link analytics depending on the plan. While the free plan offers basic click data, paid plans unlock a little more analytics like CTRs, and geographical data. Though Bitly offers good analytics options, especially in its paid tiers, but may not be as comprehensive as dedicated link management tools.
Linktree: Offers limited link analytics in its free plan, primarily focusing on clicks on individual links within your bio. Paid plans might offer more in-depth analytics, but the overall focus remains on understanding user engagement with your bio link page itself.
Winner: When it comes to analytics, Replug and Bitly are equally competitive link-tracking softwares as both platforms go beyond clicks, and data into user behavior and campaign performance.
Some other points to look at
Free trial option
Ease of use
Security and scalability
Customization options
Customer support
Cost-effectiveness
Mobile app availability
Reviews and ratings
Which tool is better for marketers or agencies?
After evaluating all the key factors we have a clear cut winner. Despite its lower profile, Replug shines with its unique approach, providing marketers with fresh options for streamlined link sharing and engagement.
While Bitly and Linktree enjoy widespread recognition and user trust, Replug boasts comparable functionalities and distinct advantages.
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Why is Replug the best link management solution?
Replug comes forward as the clear front runner, thanks to its exceptional link management features, comprehensive analytics, and intuitive interface. Together, these factors solidify its position as the top performer in the field.
Besides that, Replug prioritizes link security with features like real-time link scanning, malicious URL blocking, and phishing detection. Additionally, agencies can leverage white-label solutions to manage client links quickly under their own branding.
What sets Replug apart is its innovative approach to link management, offering unique features that cater to the evolving needs of modern marketers and businesses.
While its name may not resonate as loudly as other link shorteners, Replug’s potential to streamline link sharing, enhance brand awareness, and drive engagement cannot be overlooked.
By offering a fresh perspective and promising features, Replug presents itself as a compelling alternative for those seeking robust link management solutions.
Linktree is popular among social media influencers and content creators who want to share multiple links in their bio or profile.
What sets Replug apart from Bitly and Linktree?
Replug offers advanced features such as link retargeting, integration with marketing tools, and comprehensive link management capabilities.
Why is Bitly considered expensive?
Bitly’s high-tier pricing plan may be too costly for some users, especially those who need extensive customization, which it doesn’t fully provide compared to Replug.
Does Replug offer any free version?
No, Replug currently doesn’t offer a free version but provides a 14-day free trial for users to test its features.
