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  • How to add a location to your Instagram bio?

    How to add a location to your Instagram bio?

    Imagine this: you’ve just opened your store in a lively new neighborhood. Now, picture potential customers on Instagram, craving a nearby spot. They stumble upon a post about a cozy local cafe close by. Intrigued, they visit, and bam – you’ve become their new favorite.

    This magic is possible when businesses, like yours, add a custom location to their Instagram bio. It’s not just a digital tag; it’s a smart way to connect with locals, boost visibility, and amp up sales.

    Ready to try it yourself? Here’s a quick guide on adding a location to your Instagram bio – an easy trick to effortlessly connect with your audience and boost your digital presence.

    Here’s how to add a location to your Instagram bio:

    Whether you’re using a personal or business account, adding a location to your Instagram bio is a breeze. Just a heads up, you can only do this on your mobile, not your computer. Stick around, and we’ll show you how in a moment.

    Choose a location on Google Maps on your phone:

    Step 1: Open Google Maps on your phone and search for the specific location you want to add. Type the address into the search bar if needed.

    Step 2: Once you find the right spot on Google Maps, tap “Share,” then select “Copy.” This action copies the link to that exact location.

    Also read: 7 benefits of bio links you need to know

    Step 3: Close Google Maps and open Instagram. Go to your profile by tapping your profile picture at the bottom right of the app’s home screen.

    Step 4: Tap “Edit Profile.”

    Step 5: Under the “Links” section, select “Add Link.”

    Step 6: On the next screen, choose “Add External Link” and paste the link you copied from Google Maps. You can also give it a title, like your business name.

    Step 7: Hit “Done” and go back to your profile.

    Refresh the page by pulling the screen down, and there you have it! You’ve successfully added a location to your Instagram bio.

    Also read: How to Sell on Instagram: Top 10 Strategies for Success

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

    Go beyond generic link pages!

    Create custom bio links that truly fit your brand

    With Replug, you can create bio links that are unique, engaging, and built to convert.

    Start free trial

    How to add multiple links to your Instagram bio?

    Expand your Instagram profile’s impact using Replug to add multiple links to your bio. Overcome Instagram’s single-link constraint, offering followers easy access to diverse content and destinations.

    Replug also serves as a comprehensive link management platform, helping you organize, track, and optimize all your links from one convenient dashboard.

    Streamline engagement and maximize your online presence with a dynamic and efficient bio-link solution.

    Here’s how to add multiple links to your Instagram bio using Replug:

    Step 1: Sign in to Replug or create a free account.

    sign in to replug

    Step 2: Locate the “Bio Links” feature in the top banner. The bio link dashboard will appear in front of you. 

    bio link

    Step 3: Click the “New Bio Link” button to start setting up your Tumblr bio. You’ll be directed to a new page where you’ll find three main categories: branding, content, and settings.

    create a new bio link

    Also read: How To Add A Instagram Link In Bio?

    Step 4: In the branding section, add a brand title and description, select themes, and choose button styles to match your aesthetic.

    bio link branding

    Once you’re done, click “Publish” in the upper right corner to save your changes.

    Step 5: Head to the content category. Here, you can add social icons, links, RSS feeds, videos, cards, text, and more. 

    bio link content

    For example:

    • Social icons: Add up to 8 platforms, customize colors, and link to your profiles.
    add up to 8 social icons
    • Links block: To include website links, use the “links” block. Add titles and URLs for each link.
    add up to 5 links

    Step 6: Once you’ve added the necessary blocks, click “update” to save each one.

    Step 7: Go to the settings section to further customize your bio link’s SEO and social media preview. Add a title, description, favicon image, and even retargeting pixels if desired.

    add retargeting pixel

    Now you can add this bio link to your Instagram bio following the steps mentioned above and you’re done. 

    Also read: How to View Instagram Analytics: All You Need to Know

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

    Go beyond generic link pages!

    Create custom bio links that truly fit your brand

    With Replug, you can create bio links that are unique, engaging, and built to convert.

    Start free trial

    FAQs on Instagram bio

    How do I change my location on my Instagram business account?

    Update your location by tapping “Edit Profile” on your Instagram profile and adjusting it under the “Public Business Information” section.

    Can I add multiple locations to my Instagram bio?

    No, Instagram allows only one location link, but you can use services like Replug to create a bio link with multiple links, including locations.

    Additionally, you can simplify and track your links effortlessly using this URL shortener free tool, making your shared URLs more manageable and professional.

    Why can’t I add a location to my Instagram bio on my computer?

    Editing Instagram bio links, including locations, is a mobile-only feature. You can make these changes using the Instagram app on your smartphone.

    Is it possible to remove a location from my Instagram bio later?

    Absolutely, to remove a location from your Instagram bio, go to “Edit Profile,” click on the location link, and either delete or replace it with a new one.

  • 9 best alternatives of Rebrandly for agencies 

    9 best alternatives of Rebrandly for agencies 

    Rebrandly has been a popular choice for many. 

    But at the same time, it’s expensive and offers fewer features and other link-shortening tools. 

    If you’re facing the same problem and seeking alternatives to Rebrandly, you’re in the right place. 

    This article will explore the best alternatives to help you level up your branding game and enhance your online reach.

    Best toolsKey – featureAgency/ Premium plan Limitations
    Replug.ioComplete link management solutionStarts $79 /moNo freemium pan available
    BitlyFree URL shortener
    branded QR codes
    $300/moNo retargeting
    No traffic routing
    No Custom CTAs
    TinyURLURL shortener
    campaign Tracking
    Starts $129/moLow value for money
    No additional features
    BL. INKBranded short links
    QR-codes
    $599/moExpensive
    Limited features
    LinklyLink tracking and retargeting$499/moNo bio-links
    Expensive
    Cutt.lyLink tracking$149 /moComplex interface
    No CTA
    Short.ioBranded link shortener
    Link tracking and management
    $148 /moNo bio-links
    No CTA
    SniplyCall to actions$59 /moNo deep links
    No QR codes
    ShorbyLink tracking & analytics$99 /moLimited features

    What is Rebrandly?

    Rebrandly is a user-friendly tool for creating custom-branded short links, as well as shorter and more visually appealing versions of long URLs.

    It’s commonly used in digital marketing to share links on social media and email campaigns.

    Moreover, Rebrandly also offers detailed link tracking and analytics, helping users understand how their links are performing and where their audience is coming from.

    Why consider Rebrandly alternatives?

    Before we dive into the alternatives, let’s briefly touch on why agencies might be looking beyond Rebrandly. While Rebrandly offers solid link-management capabilities, it may fall short in some areas:

    1. Feature limitations: Some agencies require more advanced features that Rebrandly doesn’t offer.
    2. No hidden fees: Some Rebrandly alternatives might offer clearer, more transparent pricing with no surprise charges.
    3. Integration needs: Certain agencies require seamless integration with specific tools that Rebrandly doesn’t support.
    4. Faster support response: Some alternatives provide quicker and more efficient customer service, helping you resolve issues without delay.

    Considering these factors, let’s explore the top alternatives that address these concerns and offer unique agency advantages.

    Best Rebrandly alternatives: Pros, cons, and key features

    1. Replug.io

    Why Replug: Our top choice as the best Rebrandly alternative is Replug. This tool offers a comprehensive link management suite with link shortening, tracking, and retargeting features.

    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Also, Replug stands out for features like white-label, A/B testing, deep linking, and analytics. Overall, it’s a powerful tool for marketing campaigns.

    Replug-Link Management tool. Best URL shortner

    Explore Replug’s features in-depth

    Pros:

    Cons:

    • Currently, no freemium plan is available.

    2. Bitly

    Why Bitly: Bitly is a household name in link shortening, known for its simplicity and analytics. Bitly as an alternative to Rebrandly can be a great choice because it offers high-end link tracking performance which helps in enhancing user engagement.

    Bitly-customize your links and make them a little bit shorter

    Pros:

    • Simplicity and user-friendly interface
    • Powerful link tracking and analytics
    • Easy-to-use browser extension
    • Customizable short links

    Cons:

    • Limited features in the free version
    • Advanced analytics require a premium subscription
    • No link retargeting, CTAs, and A/B testing.

    3. TinyURL

    tinyurl

    Why TinyURL: TinyURL is your friend if you need a no-fuss solution. It’s straightforward and user-friendly, ideal for quick link shortening.

    Pros:

    • Straightforward and no-fuss link shortening
    • Quick and easy to use
    • No registration required

    Cons:

    • Lacks advanced features
    • Limited link-tracking capabilities
    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    4. BL. INK

    Why BL.INK: BL.INK is a versatile URL shortener with advanced features like QR code generation and analytics. Perfect for marketing and tracking campaigns.

    BL.INK - Link shotener-QR code generator and analytics

    Pros:

    • All-round URL shortener
    • QR code generation
    • Analytics for link tracking
    • Custom branded domains

    Cons:

    • Pricing may not suit budget-conscious users
    • Lacks many features, such as link retargeting and bio links that Rebrandly offers

    Also read: Uses of QR Codes: Marketing, Sustainability & Convenience

    5. Linkly

    linkly

    Why Linkly: It’s a powerful link management tool that helps you optimize your online presence and marketing strategies. It allows you to create, customize, and track links, providing in-depth insights into audience engagement.

    Pros:

    • Link customization
    • UTM parameters
    • Scheduled links
    • Password protection

    Cons:

    • Learning curve (for new users)
    • Premium features may be pricey for some

    6. Cutt.ly

    Why Cutt.ly: It’s an advanced link management tool specializing in link shortening and tracking. It simplifies creating custom-branded short links and offers comprehensive analytics to help you understand link performance.

    Cutt.ly- user friendly link tracking and link shortening tool

    Pros:

    • In-depth link tracking and analytics.
    • Custom-branded links for a professional appearance.
    • Suitable for businesses of all sizes.

    Cons:

    • Limited customization options for free users.
    • Analytics not as robust as some competitors

    7. Short.io

    short.io

    Why Short.io: Short.io offers custom-branded links and link tracking, making it an excellent choice for businesses and marketers.

    Pros:

    • Custom-branded links
    • Link tracking and analytics
    • User-friendly interface

    Cons:

    • Some users report occasional reliability issues

    8. Sniply

    Why Sniply: Sniply combines link shortening with lead generation. It allows you to add call-to-actions to shared links, making it a powerful tool for marketers.

    sinply- link shortening and lead generation tool

    Pros:

    • Combines link shortening with lead generation
    • Allows call-to-action on short links
    • Great for marketers and brand promotion with CTAs

    Cons:

    • Lacks in several important features.
    • Some features are reserved for premium users

    9. Shorby

    Why Shorby: Shorby focuses on enhancing social media profiles through link shortening and online branding. If you’re active on social media, it’s worth a look.

    Pros:

    • Enhances social media profiles through link branding
    • Ideal for social media enthusiasts
    • Simplifies link sharing on social platforms

    Cons:

    • May not be suitable for users with broader link management needs
    • Some features are specific to social media management

    Also read: Best Link Management Tools

    Why choose Replug over Rebrandly?

    It’s a valid question. Replug offers features that set it apart from Rebrandly:

    1. Link retargeting: Replug allows you to create short links and add retargeting pixels to them, helping you reach users who have engaged with your links before.
    2. A/B testing: Test different versions of your links to determine which performs better, ensuring optimal user engagement.
    3. Custom branded domains: Create links that match your brand for a consistent and professional appearance.
    4. White-label branding: Take complete control of your agency’s branding by adding your branded custom domain, logos, interface, and more.
    1. Comprehensive analytics: Gain insights into your link performance, making data-driven decisions for your campaigns.
    2. Call-to-action (CTA): Include call-to-action messages on shared links, driving user action and lead generation.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost your conversion rates with irresistable CTAs with

    for your marketing campaigns.

    Check

    Higher clicks

    Check

    More leads

    Check

    Better ROI

    Generate free CTAs

    Conclusion

    In conclusion, the world of link management offers a wide array of alternatives to Rebrandly. Each of these Rebrandly alternatives has pros and cons, catering to diverse needs. 

    Whether you’re looking for simplicity, analytics, branding, or lead generation, consider the options mentioned here and choose the one that aligns with your specific goals and preferences. 

    Happy link management!

    FAQs on Rebrandly alternatives

    Why Look for Rebrandly Alternatives?

    Rebrandly has been a popular choice for link shortening and management, but it’s essential to have options that suit your unique needs. Whether you want more features, a different pricing structure, or a fresh interface, these Rebrandly alternatives are something for everyone.

    Which Rebrandly alternative is best for marketing campaigns?

    Replug is an excellent choice for marketing campaigns, offering various features for link management and user engagement.

    Are these alternatives suitable for businesses and marketers?

    Yes, many of these alternatives, such as Replug and BL.INK, offers advanced features and analytics, making them excellent choices for businesses and marketers.

    Which link-shortening tool is similar to Rebrandly?

    Replug is a link management tool similar to Rebrandly, offering custom-branded short links and robust analytics.

    You may also like:

  • How to Tweet a link without URL on X: A quick guide

    How to Tweet a link without URL on X: A quick guide

    In the vast landscape of social media, X (formerly Twitter) is a prominent platform connecting people from all walks of life. In this guide, we’ll uncover the secrets of tweeting links with finesse.

    Ready? Let’s get tweeting!

    How to tweet a link without a URL?

    When crafting a tweet on X, the URL you include will be initially visible within the tweet text. However, upon posting the tweet, Twitter automatically generates a preview for certain URLs (not all), transforming the appearance of the tweet. 

    This preview showcases essential details from the linked page, such as a headline, description, and often an accompanying image. 

    As a result, the full URL is no longer prominently displayed in the tweet, offering a cleaner and more engaging presentation for users.

    Here’s how to tweet a link without URL:

    Step 1: Log in to X and paste your link into the compose box at the top of your Home timeline. 

    how-to-tweet-a-link-without-url

    Also read: How to find my Twitter URL on mobile and desktop?

    Step 2: Twitter will automatically generate a preview of your pasted link. Hit the Tweet button and Twitter will share the link without showing the URL.

    how-to-tweet-a-link-without-url

    That’s it! You’ve your link tweeted without the URL!

    Important note: 

    • Not all URLs will trigger a preview; some links, such as specific file types or websites with restricted access, may still display the full URL in the tweet. In addition, you only have 280 characters to use in a tweet. In this situation, you could:
    • Use a URL shortener service 
    • Describe the link in your tweet.

    And guess what? We have a solution for your long X URL problem!

    Introducing Replug: Your solution for shortening X URLs

    With Replug, you can transform lengthy URLs into concise links for your tweets. Say goodbye to character count woes and hello to engaging, impactful content. 

    Let’s dive into the simple process of Replug’s URL shortening and bring your X sharing to the next level!

    Step 1: Sign in to Replug or create an account for free. 

    Replug-signup

    Step 2: Next, you’ll be led to the main dashboard. To shorten your URL, enter the desired URL you want to track in the bar under “Quickly Shorten your link”:

    link-shortening

    Step 3: After entering your URL and clicking on the blue arrow button, Replug will automatically generate a shortened link that you can copy:

    short-link

    Step 4: You can also customize the URL with the slug of your choice by clicking on the pencil icon:

    custom-url
    custom-url

    Step 5: Simply save your URL and you’re done! Share away, whenever, wherever.

    save-short-link

    Replug Analytics: Measure link success

    Are your X links making the impact you desire? 

    With Replug Analytics, you can dive deep into your link performance and discover the key to boosting engagement, maximizing reach, and achieving your Twitter goals like never before!

    Replug’s Analytics feature empowers you to make data-driven decisions and revolutionize your link-sharing strategy.

    Learn more about the Replug analytics here!

    url-tracking-analytics

    FAQs about how to tweet a link without URL on X

    Can you embed an image in a tweet?

    Yes, you can embed an image in a tweet by directly uploading it to x (formerly Twitter). When composing your tweet, upload the image, and it will be hosted on X’s servers, appearing within the tweet’s content for all users to see.

    What are the benefits of using shortened links on Twitter?

    Shortened links offer cleaner tweets, free up character space, and encourage more user interactions.

    Are there any character limits for links on Twitter?

    Yes, the X character limit is 280, and sharing lengthy URLs can consume valuable space. A reliable short URL generator helps keep tweets concise and engaging.

  • 7 best URL shorteners available online in 2025 – Features, pricing, reviews & more

    7 best URL shorteners available online in 2025 – Features, pricing, reviews & more

    The URL shortener market is expanding and growing rapidly, valued at USD 360.4 million in 2024 and projected to exceed USD 1,020 million by 2033. 

    The rising demand for personalized user experiences has made URL shorteners a must-have tool for brands, agencies, and content creators. Once seen as a simple link shortening tool, it has now transformed into a full-fledged marketing platform.

    And here’s the exciting part. In 2025, link shorteners aren’t just about making complex and lengthy links shorter. They’ve leveled up into powerful tools loaded with features like advanced analytics, retargeting pixels, branded domains, QR codes, and even bio link pages. As a result, they are providing businesses more ways than ever to increase engagement and track performance.

    So, which ones are the good URL shorteners that are worth your time (and money)?

    We’ve rounded up the top URL shorteners of 2025, complete with features, pricing, and reviews, to help you find the ideal tool to supercharge your links.

    What are URL shorteners?

    URL shorteners are online tools or services that convert long, complex web addresses into shorter, more manageable links without changing the destination page. 

    These shortened URLs are easier to share on social media, emails, and other digital platforms where space is limited or readability matters. Popular examples include: Replug, Bitly, TinyURL, and Rebrandly. 

    Beyond just shortening links, modern URL shorteners often provide additional features such as click tracking, analytics, custom aliases, and branded domains. This allows businesses and individuals to monitor engagement and enhance their marketing strategies. 

    By simplifying lengthy URLs, these tools improve user experience, link aesthetics, and shareability across platforms.

    How does a URL shortener work?

    A URL shortener works by creating a unique, compact identifier that redirects users to the original long URL. 

    When a user inputs a long web address into a shortening service, the system stores that URL in its database and generates a short, unique code, usually a random string of letters and numbers. 

    This code is appended to the shortener’s domain (e.g., replug.io/abc123). When someone clicks the shortened link, the shortener’s server looks up the corresponding original URL and instantly redirects the user to that destination using an HTTP 301 or 302 redirect response. This process happens in milliseconds. 

    Advanced URL shorteners also track user interactions, such as click count, location, device type, and time of access, providing valuable insights for analytics and digital marketing optimization.

    See Also:How do URL shorteners work: A practical guide for digital marketers

    Best URL shorteners at a glance

    In recent years, URL-shortening tools have seen significant growth. After detailed research, we have identified the following 7 link shorteners as the best. 

    This is because they are comprehensive link management tools and offer ideal and optimal solutions in terms of pricing, features, user-friendliness, and customer reviews.

    Tool nameBest forPremium plan
    ReplugComplete link management (all-in-one)$99/month
    RebrandlyBranded links & customization$119/month
    BitlyPowerful & detailed analytics$300/month
    DubScalability & developer-friendliness$300/month
    BL.INKData-driven marketing$599/month
    TinyURLSimplicity & reliability$129/month
    Short.ioGeo-targeted campaigns & teams$148/month

    7 Best URL shorteners for marketing professionals [2025]

    Choosing the right URL shortener can significantly enhance your marketing efforts by improving link tracking, branding, and audience engagement. 

    Below, we’ve rounded up the top tools that offer powerful analytics, customization options, and seamless integration to supercharge your campaigns.

    Let’s start with Replug.

    1. Replug

    Replug.io - The ultimate link management tool

    The first on our list and the most top-notch custom URL shortener is Replug. It is an all-in-one link management tool for agencies and marketing pros with cost-effective pricing. 

    With this handy and easy link shortener tool, users can shorten branded URLs, do A/B testing, create link previews, set up link expiry, build bio-links, and much more.

    Some of the most significant features of this best all-around URL shortener are:

    • Hassle-free link management: Easily organize, edit, and monitor all your links from one intuitive dashboard.
    • Top-notch white-label solution: Customize links with your own domain and branding for a professional, trustworthy look.
    • Advanced link tracking: Get real-time insights into clicks, audience behavior, and campaign performance.
    • Smart retargeting pixels: Reconnect with users who’ve interacted with your links to boost conversions.
    • Custom call-to-action (CTA): Add personalized messages or buttons to links to drive more engagement.
    • Built-in QR code generator: Create shareable QR codes instantly for offline and online campaigns.
    • Link rotation feature: Distribute traffic across multiple URLs for A/B testing or marketing experiments.
    • Deep linking capabilities: Send users directly to specific pages or app sections for a seamless experience.
    • All-in-one bio-link tool: Create a single, branded page that houses all your important links for social media.

    Unlike its competitors, Replug also has a dedicated Chrome extension and a user-friendly web app. It also provides additional benefits such as link retargeting, link history, high-end customer support, tracking individual links, bulk link creation, and viewing related analytics on a dashboard.

    With Replug.io, you can even track the performance of specific marketing campaigns in particular locations. All in all, it’s the perfect fit for businesses of all sizes and industries.

    Pricing plans

    • Free: $0/month
    • Essentials: $19/month 
    • Scale: $39/month
    • Agency: $99/month
    ProsCons
    ✅ Advanced analytics for in-depth insights.❌ Certain analytics privacy concerns.
    ✅ Link retargeting options.
    ✅ Customizable short links.
    ✅ Complete link management solution.
    ✅ User-friendly interface.

    Customer Reviews

    Replug customer reviews
    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Also read: How to shorten a link using a URL shortener?

    2. Rebrandly

    Rebrandly

    Rebrandly is a state-of-the-art URL-shortening solution with a host of features. With this digital tool, you can craft custom, branded, and concise links that are memorable and easily shareable across various social media platforms.

    It is preferred for team collaboration and allows you to set up multiple workspaces and invite team members, making it an excellent choice for team-based URL-shortening needs. 

    Additionally, it offers advanced features such as link retargeting support, making it a well-rounded and versatile solution.

    Pricing plans

    • Free: $0/month
    • Essentials: $14/month
    • Professional: $39/month
    • Growth: $119/month
    ProsCons
    ✅ Focus on link branding and customization.❌ It may not have as strong analytics as others.
    ✅ A1 branded short links.❌ Price may be higher for branding features.
    ✅ Enhances brand visibility.
    ✅ Suitable for businesses of various sizes.

    Customer Reviews

    Rebrandly customer reviews

    Related: 9 best alternatives of Rebrandly for agencies

    3. Bitly

    Bitly

    Bitly is a widely used tool to shorten URLs, making them more manageable. Alongside URL shortening, it includes a QR code generator, which is commonly preferred by social media influencers and businesses. 

    While these basic features are available for free, they come with Bitly branding on the shortened links.

    For users seeking more advanced capabilities, the paid version of Bitly offers additional features. This includes link retargeting, access to detailed link history, priority customer support, and a user-friendly dashboard to track and analyze link performance easily.

    Pricing plans

    • Free: $0/month 
    • Core: Annual plan only
    • Growth: $35/month
    • Premium: $300/month
    ProsCons
    ✅ Enhanced shareability for enterprise businesses.❌ Does not offer as many advanced features as some competitors.
    ✅ Detailed link analytics.❌ Limited customization options.
    ✅ Flexibility and redirection control.

    Customer Reviews

    Bitly customer reviews

    4. Dub

    Dub.co

    Dub is an open-source modern URL shortener built for flexibility, speed, and scalability. It’s especially popular among startups, developers, and businesses that want more control over their link management. 

    With Dub, you can shorten branded links, track analytics in real time, and much more.

    Pricing plans

    • Pro: $30/month
    • Business: $90/month
    • Advanced: $300/month
    • Enterprise: Custom
    ProsCons
    ✅ Advanced feature set.❌ Technical setup required for advanced use.
    ✅ Custom domains to brand your links for higher trust.❌ No free plan for users.

    5. BL.INK

    BL.INK

    BL.INK is an all-in-one platform that manages links, tracks them, and gauges their performance exceptionally. It shows how links perform, either through reports or by collaborating with tools like Google and Adobe. 

    Plus, it effortlessly combines with other systems using its open API. It is suitable for businesses of all sizes, ensuring security with top-notch features and customizable user access.

    Pricing plans

    • Expert+: $48/month
    • SMB: $99/month
    • Team: $299/month
    • Business: $599/month
    • Enterprise: Custom
    ProsCons
    ✅ Feature-rich URL-shortening tool.❌ A bit costly, compared to competitors.
    ✅ Pretty easy to use.❌ It can be a bit buggy at times.
    ✅ Suitable for data-driven marketing.

    Customer Reviews

    BL.INK customer reviews

    6. TinyURL

    TinyURL

    TinyURL is one of the oldest and most reliable URL shorteners, trusted for its simplicity and ease of use. While initially just a quick way to shorten long links, it now offers branded domains, link tracking, and link expiry, making it a solid option for personal and small business use. It is one of the best tools for getting free, fast, and anonymous short URLs.

    Pricing plans

    • Free: $0.00/month
    • Pro: $12.99/month
    • Bulk 100K: $129.00/month
    • Enterprise: Custom
    ProsCons
    ✅ Very beginner-friendly.❌ Website is a bit outdated.
    ✅ Detailed tracking and analytics.❌ Limited feature set in comparison to others.

    7. Short.io

    Short.io

    Short.io is a full-featured, best URL shortener free tool designed for businesses and marketing teams. It allows branded short links, advanced analytics, and team collaboration, along with geo-targeting and device-based redirects, making it perfect for global campaigns.

    Pricing plans

    • Free: $0/month
    • Hobby: $5/month
    • Pro: $18/month
    • Team: $48/month
    • Enterprise: $148/month
    ProsCons
    ✅ Excellent geo-targeting options.❌ Dependence on third-party services.
    ✅ Strong team collaboration features.❌ Lack of transparency.

    What is the best URL shortener service in 2025?

    The best URL shortening service is Replug, an all-rounder link management tool for shortening URLs, adding pixels for retargeting, embedding call-to-action, and building bio-links for social media.

    With white-label options, highly affordable pricing, and other rich features, Replug is the best platform for brand marketing and promotion using shortened, branded URLs.

    It stands out not only for its versatility but also for its focus on helping marketers build stronger connections through every shared link. Moreover, its intuitive dashboard, in-depth analytics, and automation features empower businesses to track performance, boost engagement, and maximize ROI effortlessly.

    In short, Replug is more than just a URL shortener. It’s a complete link management powerhouse designed to elevate brand visibility and marketing efficiency.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Other link shorteners available on the web

    We’ve highlighted some of the top and widely used URL shorteners above. However, if you’re seeking alternative options, consider the following ones listed below:

    Here’s the list:

    Sr.Other link shortener alternatives
    1.Sniply
    2.Hopp.co
    3.Cuttly
    4.Capsulink 
    5.ClickMeter
    6.Joturl
    7.T2M
    8.Linkly
    9.ow.ly
    10.Polr
    11.RocketLink
    12.Tiny.cc
    13.YOURLS
    14.URL shortener by Zapier
    15.Linkish

    Major reasons to use a URL shortener tool

    Using a URL shortener offers numerous advantages across different areas, making it a valuable asset for anyone.

    Here’s why it’s the ultimate advantage for your specific needs.

    • Tracks the number of impressions, clicks & conversions.
    • Condenses complex URLs into more recognizable ones, thus improving web traffic, CTR, and conversion rates.
    • Offers custom short links, boosts brand promotion, and enhances brand reach.
    • Short branded URLs generated by this tool take up less character space, making them ideal for SMS & social bios.
    • Branded links produced are easier to share and remember, which means enhanced brand recalls.
    • Improves user experience through smooth navigation.
    • Enrich SEO efforts by optimizing messy, long URLs with branded keywords.
    • Provides data in the form of reports, helping content creators and businesses make informed decisions.
    • Aids in rotating links to preferred link destinations on a specific date, time, or location.
    • Feature-rich URL shorteners provide multiple options for utilizing a short link. Create personalized bio landing pages, generate QR codes of any shortened link, A/B test performance of multiple URLs, etc.

    Read Also: Benefits of URL shorteners: Top reasons why one must use these tools

    Points to keep in mind when choosing a URL shortener

    Picking the right URL shortener can be tough with so many options out there, each with its own perks. To make the best choice, it’s important to consider the following points when checking out URL shorteners.

    Factors to consider when choosing a URL shortener

    1. User-friendly

    One of the primary considerations when selecting a URL shortener is its user interface. A streamlined interface that simplifies shortening links enhances the overall user experience.

    The interface design and functionality should prioritize ease of use, allowing users to generate shortened URLs quickly and effortlessly. 

    However, the integrations with other tools and platforms you’re already using, along with compatibility across devices and browsers, further add to its usability.

    2. Cost efficiency

    Pricing is also a key factor when picking a URL shortener tool. Be sure to evaluate the cost of each service and consider what features are most important to you when making your decision.

    While free options are fascinating, they might come with constraints that limit their utility. This makes premium versions with additional features more appealing for businesses or advanced users.

    Also read: Top 5 paid URL shorteners worth paying for in 2025!

    3. Customization options

    Customization or personalized options are essential because they allow you to tailor your shortened URLs to your liking. Keep in mind that adding branded domains or specific keywords to your links reinforces brand identity. 

    However, this can be particularly useful if you’re using them for branding, specific campaigns, or content categories, as it allows you to make your links more recognizable and memorable.

    4. Link analytics

    Link analytics is a critical feature when deciding on a URL shortener. The ability to track clicks, conversions, and other key metrics can help you understand the performance of your campaigns and make data-driven decisions about your marketing efforts.

    5. Security

    Privacy and security are vital points that play a significant role when choosing a URL shortener. A reliable URL shortener should prioritize link safety and protection against malicious activities. 

    Encryption, expiration features, and measures to prevent link manipulation ensure the integrity and safety of shared links.

    Moreover, privacy considerations, such as the handling of user data and adherence to data protection regulations, are essential for individuals and businesses concerned about confidentiality.

    Conclusion

    In this blog, we covered some of the best URL shorteners for 2025, including tools like Bitly, Rebrandly, and TinyURL. While each has its strengths, if you’re looking for an all-in-one solution with advanced analytics, retargeting, customizable bio links, branded domains, and team collaboration, Replug stands out as the top choice.

    If you want a link shortener that goes beyond shortening and actually helps you boost traffic, track performance, and grow your business, Replug is the tool to bet on in 2025.

    Frequently asked questions

    Why should I use a URL shortener for my links?

    URL shorteners make lengthy URLs more concise and visually appealing. These links are easier to share, track, and manage across various platforms, especially in limited-character settings like social media posts.

    Are URL shorteners safe to use for sharing links?

    Most URL shorteners include security measures to protect links from malicious activities. They often use encryption and other security protocols to ensure the safety and integrity of shared links.

    How can I measure the performance of shortened links?

    URL shorteners typically provide analytics tools that track click-through rates, user engagement, geographic data, and conversion rates to assess the effectiveness of shortened links.

    Can I customize shortened URLs to match my brand?

    Yes, many URL shorteners allow customization, enabling users to create branded and memorable short links by using custom domains or adding specific keywords.

    What are the best URL shorteners to make money online?

    The top URL shorteners for earning money online in 2025 are:

    ShrinkMe.io, offering up to $22 per 1,000 views with instant PayPal payouts and global reach, 
    Linkvertise, for its ad-based monetization allowing earnings per click without minimum thresholds, and 
    Shrinkearn, which provides the highest CPM rates for publishers and quick payments via multiple methods.

    These platforms reward users for shortened link traffic, making them ideal for affiliate marketers and content creators.

    What are the best URL shorteners for Facebook?

    For Facebook, the best URL shorteners include:

    Replug for its seamless integration, detailed analytics on shares and clicks, and branded links that boost engagement. 
    Rebrandly for custom domains that align with your brand and avoid platform restrictions, and 
    PicSee, optimized for enhancing link previews and performance on Facebook feeds and groups.

    These tools ensure links aren’t flagged as spam while providing tracking for social campaigns.

    Which ones are the best URL shorteners for Instagram?

    The leading URL shorteners for Instagram in 2025 are:

    Replug, with built-in bio link tools for creating shoppable profiles and retargeting pixels for ads, 
    Bitly for precise tracking of story swipes and post clicks with custom branding, and 
    Short.io, offering dynamic routing to direct users based on location or device for personalized experiences.

    They enhance visibility in bios, stories, and reels without violating Instagram’s guidelines.

    What is the safest link shortener available at present?

    As of 2025, Replug.io stands out as the safest URL shortener, featuring enterprise-grade security with SSL encryption, GDPR/CCPA compliance, and real-time threat detection to block malicious redirects. 

    It also includes two-factor authentication and data privacy controls, making it reliable for businesses handling sensitive links. For ultimate control, self-hosted options like “Shlink” offer privacy through custom domains and no third-party data sharing.

    What makes the best URL shortener?

    The best URL shortener excels with advanced analytics for tracking engagement and conversions, custom domain support for branding and trust-building, and seamless integrations with tools like Zapier or Hootsuite. 

    It should also prioritize security features like encryption and threat protection, high uptime for reliability, and additional perks such as QR codes or retargeting to maximize marketing impact.

  • How to add multiple links in one link: Step-by-step guide

    How to add multiple links in one link: Step-by-step guide

    Sharing content just got easier! Combine multiple links into one sleek URL to keep things clean, simple, and engaging.

    Think about it—a single bio link that takes your audience to a product page, tutorial, and customer reviews in one click. Bloggers can guide readers to multiple posts without overwhelming them, while social media managers can create cleaner posts that boost clicks.

    This guide will show you how to create a single link for multiple destinations, making content sharing a breeze. By the end, you’ll be sharing smarter and looking more professional!

    Adding multiple links in one link: What does it mean?

    When we talk about “multiple links in one link,” we’re referring to a technique that consolidates several URLs into a single, easy-to-share link. This is often achieved using a “bio link” or “link in bio” tool, which allows you to create a central hub that directs users to multiple destinations. 

    For example, a single link in your Instagram bio can lead followers to your website, latest blog post, product page, and social media profiles, all without overwhelming them with multiple links.

    You may also like: 7 benefits of bio links you need to know

    How to add multiple links in one link?

    Replug is a powerful link management tool that allows you to shorten a link, and track your links hassle-free. It also features an appealing bio link tool that enables marketers, influencers, and businesses to simplify how they share multiple links and track their performance.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Turn your bio links into click-boosting machines
    Check

    Drive up to more clicks than plain URLs

    Check

    Share multiple destinations with one link

    Create bio links free

    Here’s how to add multiple links in one link using Replug:

    Step 1: Sign in to Replug.io or create a free account if you don’t have one.

    sign in to replug

    Step 2: Find the “Bio Links” feature in the top banner to access the bio link dashboard.

    bio link

    Step 3: Click on the “New Bio Link” button to create a new page. You’ll be directed to a new screen with three key sections: branding, content, and settings.

    Also read: How to add a link in bio to your Instagram profile?

    create a new bio link

    Step 4: In the branding section, enter your brand title and description, choose a theme, and select button styles that match your brand’s look and feel. Once you’re satisfied, click “Publish” in the top right corner to save your changes.

    bio link branding

    Step 5: Move to the content section, where you can add various elements, including social icons, links, RSS feeds, videos, cards, and text.

    bio link content

    For example:

    • Social icons: Add up to 8 platforms, customize colors, and link to your profiles.
    add up to 8 social icons
    • Links block: Use the “links” block to include website links. Add titles and URLs for each link.
    add up to 5 links

    Step 6: After adding your content blocks, click “Update” to save each one.

    Step 7: In the settings section, customize your bio link’s SEO and social media preview. You can add a title, description, and favicon image and even integrate a retargeting pixel for better tracking.

    add retargeting pixel

    Step 8: Once you’re happy with your bio link, save it, and use the Replug-generated URL to showcase multiple links across your social profiles.

    Also read: How to Add Multiple Links to Instagram Bio Using Replug?

    Track engagement analytics on your bio links

    Once your bio link is live, Replug’s analytics feature allows you to track its performance comprehensively. Access the analytics dashboard to monitor metrics such as the number of clicks, the geographic location of your audience, and the effectiveness of individual content blocks. 

    By analyzing this data, you can identify which links are most popular and where your traffic is coming from, enabling you to optimize your content and refine your strategy.

    Use these insights to make informed decisions, such as updating underperforming links or spotlighting the most engaging content blocks. 

    You can continuously enhance your approach with real-time analytics, ensuring better engagement and results. 

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Turn your bio links into click-boosting machines
    Check

    Drive up to more clicks than plain URLs

    Check

    Share multiple destinations with one link

    Create bio links free

    Frequently asked questions

    What is a bio link?

    A bio link is a single URL that directs users to multiple destinations, often used in social media profiles to consolidate various links such as websites, social media accounts, and content pages.

    How do I create a bio link?

    To create a bio link, you can use various online tools or services. Typically, you need to sign up for an account, add and customize your links, and then save and share the generated URL.

    Can I track the performance of my bio link?

    Yes, Replug provides analytics tools that allow you to track metrics like the number of clicks, audience location, and the performance of individual content blocks.

    How do I update or change my bio link on Instagram?

    To update your bio link on Instagram, go to your profile, edit the bio section, and paste the new Replug-generated URL. Ensure your new link is tested and working before making the change live.

  • How do I get my Instagram link on Desktop and Mobile?

    How do I get my Instagram link on Desktop and Mobile?

    Social networks like Instagram are mobile-friendly. However, because Instagram is mobile-first, tracking down your Instagram URL can sometimes be tricky because it works differently than a traditional website.

    This guide will show you how to quickly grab URLs on both mobile and computer devices, including your Instagram links, in just a few simple steps.

    Let’s get searching!

    How to get an Instagram link on a computer device:

    Step 1: Go to Instagram and type in your login credentials.

    Login to Instagram

    Step 2: Click on your username at the top-right of the screen.

    click username

    Alternatively, you can click the profile icon in the left menu.

    click profile

    Step 3: Your Instagram link will appear in the search bar. Copy the link, and you’ll have a ready-to-use Instagram link.

    copy url

    How to get an Instagram link on a mobile device:

    Step 1: Open the Instagram app on your iPhone or Android and log in. 

    Step 2: Tap on your profile in the bottom right-hand corner of the menu.

    tap profile

    Step 3: You will find your Instagram username at the top of your profile page. 

    Note: Instagram URLs consist of two components: Instagram’s website address and your Instagram username. The URL format is generally instagram.com/username. So, the Instagram username for the case is aarsal.k. To get this link, just type Instagram.com/aarsal.k. You can do the same for your iPhone or Android device.

    Your Instagram link is now ready to go!

    note username

     

    How to change Instagram URL using Replug?

    You can easily change your Instagram URL in seconds with Replug.io by following the next mentioned simple and easy steps. 

    Then simply paste that link into this top-notch short URL shortener to get a tidy, share-friendly version ready for your social bio.

    Step 1: Follow the above steps to get your Instagram link on mobile or desktop.

    Step 2: Go to any browser on your desktop and type app.replug.io. You will be redirected to the login page, where you can sign in or create an account if you don’t already have one.

    Step 3: You will see the Replug dashboard once you are signed in.

    Step 4: Paste or type your Instagram URL in the box under “Quick Shorten your link” to customize it:

     Step 5: Now you have your updated URL, which will look like the one below in the picture. 

    You can customize the URL slug to let people know exactly what you’re sharing. Click the edit button at the end of the URL bar and type the URL slug you want.

    For example:

    Now save your shortened link and get sharing! It’s that easy.

    Note: Find your newly created Instagram link by going to Main Dashboard > Manage > Replug links. 

    Related topics:

    How to see who clicks on your Instagram link?

    How to Rename Links Using Replug: 5 Simple Steps

  • How to create a temporary URL: Set up link expiration

    How to create a temporary URL: Set up link expiration

    Ever needed to share content with a time limit? We get it—managing when and how long something is accessible can be tricky. But don’t worry! A temporary URL is all that you’ll need to resolve this problem. These genius links let you set an expiration time or click limits, automatically redirecting users to a new destination once the link is no longer relevant.

    In this guide, we’ll explain how to create temporary URLs in simple, easy-to-follow steps. So, let’s get started!

    What is a temporary URL?

    A temporary URL, also known as an expiring link, is a web link that is only valid for a limited period. It allows you to share content such as documents, files, or web pages with others while ensuring that access to that content expires after a specific duration. 

    This temporary access helps maintain control over who can view the content and for how long, making it particularly useful for securely sharing sensitive or time-sensitive information. Once the expiration has passed, the URL becomes invalid, preventing further access to the shared content. 

    Temporary URLs are commonly used in various scenarios, including sharing confidential documents, distributing promotional materials for a limited time, and granting temporary access to private web pages or resources.

    How do you create a temporary URL with Replug?

    Replug simplifies link management, allowing you to quickly create short links and track their performance. With powerful features like real-time analytics and optimized link performance, Replug helps you streamline your marketing strategy, boost engagement, and drive better results—all in one seamless platform.

    Replug.io provides extensive features like password protection, expiring links, and custom link previews. Additionally, it allows you to personalize favicons, establish traffic routing rules, conduct A/B testing, facilitate deep linking, and much more, enabling you to optimize and customize your links precisely.

    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Here’s how to create a temporary URL in Replug

    Step 1: Sign in to Replug or create a free account.

    Replug-login

    Step 2: Once you’ve signed in, enter the link you want to shorten under the “Quickly Shorten your link” box:

    Link-shortening

    Step 3: Simply toggle the “Link Expiry” button and set your desired expiry date for the link.

    Link-expiry

    Step 4 (Optional): Set up password protection to add an extra layer of security. This is useful when you want only the intended recipients to have access to your content. It also reduces the risk of unauthorized access to links.

    Password-protection

    Step 5: Save the shortened link. Your temporary link will be live and ready to share!

    Link tracking and analytics with Replug

    Utilize Replug’s robust tracking and analytics features to gain valuable insights into the performance of your shortened URLs. Here’s how:

    • Track metrics such as click-through rates, geographic location of clicks, and referral sources to gain insights into audience engagement.
    • Analyze data trends over time to refine your marketing strategies and optimize link-sharing efforts.
    • Access detailed reports and metrics directly from the Replug dashboard to inform decision-making and measure campaign effectiveness.

    By utilizing Replug’s tracking and analytics features, you can better understand your audience, refine your marketing strategies, and drive better business results.

    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    FAQs

    How do I create a temporary URL?

    You can use a URL-shortening service like Replug to create a temporary URL. Simply sign in or create an account, paste the long URL you want to shorten, set the expiry date and time, customize the link if desired, and save it.

    How long will the temporary URL be active?

    The duration of a temporary URL’s validity depends on the settings you choose during the creation process. You can set the link to expire after hours, days, weeks, or even months.

    Can I customize the temporary URL?

    Yes! Many URL shortening services, including Replug, allow you to customize the temporary URL to reflect your brand or campaign. You can often add a custom URL slug or edit the link to make it more memorable and relevant to your audience.

    What happens when the temporary URL expires?

    Once the specified expiry date and time are reached, the temporary URL will no longer be accessible. Users attempting to access the link after expiration will typically be redirected to a designated landing page or receive an error message.

    Can I track the performance of my temporary URL?

    Yes, most URL shortening services offer tracking and analytics features that allow you to monitor the performance of your temporary URL. You can track metrics such as click-through rates, geographic location of clicks, and referral sources to gain insights into audience engagement.

  • 17 proven Black Friday marketing strategies for your success

    17 proven Black Friday marketing strategies for your success

    Black Friday is more than just a shopping day. It’s a high-stakes showdown for brands aiming to capture the spotlight and boost sales. Whether you’re a small business or a big retailer, a well-planned Black Friday campaign can maximize your impact and help you reach your goals.

    Ready to turn browsers into buyers? With the right marketing ideas, you can stand out from the frenzy, win over new customers, and have your best Black Friday yet. 

    This blog discusses the 17 creative, tried-and-true strategies to help you cut through the noise, drive serious sales, and make this season unforgettable! Let’s dive in!

    What is Black Friday marketing?

    Let’s walk you through the inception of Black Friday marketing.

    It all began in the U.S. back in the 1950s. It was a beautiful Friday after Thanksgiving, and a shopping storm was brewing in the U.S. As holiday lights started to sparkle, stores across the U.S. opened their doors with irresistible deals, marking the official start of Christmas shopping. Thus, Black Friday was born, a day when retailers rolled out jaw-dropping discounts, and shoppers raced to grab the best bargains before anyone else.

    Fast forward to today, and Black Friday has grown into a global shopping sensation. It starts one month before Christmas, after Thanksgiving Day. 

    For retailers, it’s the perfect chance to boost sales and connect with new customers, while for shoppers, it’s a golden opportunity to score that dream item at an unbeatable price. 

    Why is it called “Black Friday”?

    Black Friday was first used in 1869 when two investors, Jim Fisk and Jay Gould, crashed the market by dropping gold prices. As a result, foreign trade stopped, the stock market dropped by 20%, and farmers witnessed an unfortunate drop in wheat and corn values.

    From 1950 to 1960, the term was used again for a day between the Army-navy game and Thanksgiving; the event summoned crowds of tourists and shoppers, requiring an extra few hours of effort by law enforcement to moderate the traffic. 

    In 1980, the term associated with shopping was used when retailers used the Black Friday term to reflect the backstory of accountants who used red ink for negative earnings and black for positive earnings. 

    Black Friday became the day when stores turned their profitability.

    Since then, the term “Black Friday” has been in use. It has evolved into a season-long event that has spawned more shopping holidays like “Cyber Monday” and “Small Business Saturday”. 

    Successful Black Friday marketing strategies

    1. Build your Black Friday email list
    2. Send personalized Black Friday advertising emails
    3. Boost Black Friday sales via Social Media
    4. Roll out a Black Friday SMS marketing campaign
    5. Upsell and cross-sell with discounts
    6. Offer multiple gift-giving opportunities
    7. Prevent cart abandonment using exit-intent popups
    8. Go for influencer partnerships
    9. Use hashtags to reach a new audience
    10. Create a sense of urgency
    11. Use retargeting ads
    12. Use bio links to direct people to your store
    13. Use deep links to direct people to the app store
    14. Use branded links
    15. Optimize checkout process
    16. A/B test campaign pages
    17. Use CTAs to track clicks and conversations

    Black Friday is one of the most anticipated events for sellers and customers in the e-commerce business. 

    After the Pandemic, 80% of people switched to online shopping in the U.S. This makes it essential for e-commerce businesses to adopt smart, customer-centered strategies that attract and engage eager buyers. 

    1. Build your Black Friday email list

    About 40% of people open their emails to see about Black Friday offers. This makes building an email list essential for connecting with customers. You can entice them with irresistible sales promotions by landing in their inboxes.

    Don’t just focus on existing subscribers; invite new visitors to sign up for your email list by promoting your upcoming sales. Make your sign-up forms easy to fill by asking for their name and email address.

    You can also use customer surveys and quizzes to grow your list. Consider offering incentives, like discount points, for those who subscribe and invite friends.

    So, to nail your Black Friday marketing campaign, an email list is absolutely crucial. Your customers need to know that you’re offering those limited-time, unmissable deals!

    Here is what boss business has to say about email list strategy:

    Email-list

    You may also like: Email marketing best practices for 2025

    2. Send personalized Black Friday advertising emails

    Statistics show that 63% of people open emails specifically to find discounts. For businesses, this makes email marketing a no-brainer for Black Friday.

    Here’s how you can build and send personalized Black Friday to promote your big sale in three easy steps:

    Step 1: Create curiosity by sending an email one week before Black Friday to your customers and potential leads, informing them about the exciting upcoming event.

    Step 2: Send a second email at the start of Black Friday to inform you about all discounts and offers. It will create fear of missing out. 

    Step 3: Send a third email to remind customers about the end of the sale and create a sense of emergency.

    A customized email will make your customers feel important and exclusive. You need to post reminders on all social media channels along with an email campaign. 

    Here are some examples: 

    The famous SaaS platform Semrush and how it uses emails to promote its Black Friday sale. The marketing team creatively makes use of a catchy subject line, clickable images that lead to their Black Friday offer, and captivating images to entice its subscribers:

    Semrush-black-friday-email

    Here’s another example of Headline Studio by CoSchedule, an all-in-one AI Marketing Calendar platform. The highlights of this Black Friday marketing campaign include the use of an emoji in the subject line, a CTA button, and a visual representation of the price slash:

    CoSchedule-black-friday-email

    3. Boost Black Friday sales via Social Media

    Top examples for Social Media Black Friday marketing campaigns:

    TikTok: Amazon gets weird

    Facebook: KFC launches Finger Lickin Good deals

    Instagram: Pro Direct Soccer drops the price (and the beat)

    YouTube: IKEA buys back old furniture on Black Friday

    Social media is the best platform to inform customers and users about your attractive discount offers and deals by sharing pro ads. According to stats, the most used social media platforms based on active users are Instagram, Facebook, YouTube, WhatsApp, and TikTok. Bulk WhatsApp messaging tools like WANotifier empower businesses to send personalized Black Friday deals and offers directly to customers, ensuring higher engagement and sales.

    By providing information about upcoming offers before Black Friday, you can engage and excite your customers to check out all the deals on Black Friday. You should plan your offers and discounts wisely and share ads (paid and organic) to make people curious and excited about these offers. 

    You can also post stories, reels, posts, and videos or go live to introduce your Black Friday discounts and vouchers. Sponsored posts and stories are also a great source to gain an edge over the competition. 

    When scheduling your Black Friday content, make sure to use all social media features for maximum conversions wherever possible to maximize engagement and sales. Here are some excellent examples:

    TikTok: Amazon gets weird

    Amazon, the biggest e-commerce brand, took a weird and unusual take for its TikTok Black Friday marketing campaign:

    @amazon

    Whether you’re shopping on Black Friday or Cyber Monday, the best deals are at Amazon.

    ♬ Robocats – Amazon

    Facebook: KFC launches Finger Lickin Good deals

    KFC always has Finger Lickin’ Good deals for Black Friday. If that 50% discount doesn’t excite you, you’re probably missing out on life’s best flavors! Here’s an example of their Black Friday Marketing campaign on Facebook:

    https://www.facebook.com/photo.php?fbid=721771033319206&id=100064589478042&set=a.694836709345972

    Instagram: Pro Direct Soccer drops the price (and the beat)

    Pro Direct Soccer got a little swaggy with its huge price drop on Black Friday. Their Instagram reel took us on a jog with some upbeat music, cool visuals, and irresistible prices:

    https://www.instagram.com/reel/ClgkHL0DNBL

    YouTube: IKEA buys back old furniture on Black Friday

    IKEA got us a little emo with its #BuybackFriday on YouTube. They didn’t offer a huge discount or anything; instead, they decided to take back old furniture and give it another life:

    4. Roll out a Black Friday SMS marketing campaign

    A Black Friday campaign isn’t complete without a solid SMS campaign.

    But why SMS? Well, it’s immediate, super accessible, cost-friendly, and gets way more attention than email. When an SMS pops up on a customer’s phone, they’re way more likely to open it—especially during the busy Black Friday rush. Plus, you can send a quick, clear message with a link to all your deals.

    Here’s how to make it work:

    1. One week before: Send a sneak peek to get your customers curious about what’s coming. Build that excitement!
    2. Black Friday morning: Hit them with the big news! Tell them that your discounts are live! Make it clear and action-oriented to get them shopping.
    3. Last call: Remind them the sale’s almost over. Create some urgency to get those final clicks.

    Another cool part about SMS marketing is that you can easily send loyalty and referral program invites, survey and feedback forms that can help you do better next year, and abandoned cart reminders.

    It’s always better to use advanced SMS automation tools for your campaign. Some top SMS marketing software that can come in handy during the Holiday season are Insider, Textla,  Birdeye, SlickText, Close, Ez Texting, and Salesmsg. 

    Here’s an example of how Function of Beauty understood the Black Friday marketing assignment:

    Function-of-beauty-black-friday-sms

    If done right, SMS marketing can be a game-changer for your marketing strategy!

    5. Upsell and cross-sell with discounts

    Upselling and cross-selling are the best strategies to improve your Black Friday marketing.

    In this, you can sell multiple products together to increase your earning potential. 

    An example of upselling could be that instead of selling a burger separately, you can make it a deal at a discount and at a better price by adding fries and drinks to attract customers. 

    Here’s an example of “Complete The Look” cross-sell offer with discounts by Adidas:

    Adidas-black-friday-cross-sell

    Source: Adidas

    People prefer package deals over individual items. They won’t mind slight price fluctuation on deals – it can drive more sales and increase the number of products sold!

    6. Offer multiple gift-giving opportunities

    To craft a successful Black Friday marketing campaign, you should have multiple gift-giving opportunities to attract customers.

    • Give bundle discounts: You can attract more traffic to your stores by giving bundle discounts on your products. People buy more at a discount, which can increase sales in return. 

    Here’s how Shein is doing it:

    Shein-black-friday-discount

    Source: Shein

    • Give your VIPs an exclusive Black Friday discount: To increase your earning potential, VIP customers receive exclusive discounts to appreciate their loyalty. 

    Here’s how Beninca Group is nailing it:

    Beninca-group-black-friday-discount

    Source: Beninca Group UK

    • Focus on gift cards: To increase earning potential, you can distribute gift cards to your customers with attractive and special discounted offers and deals. 

    Here’s an example of Chuck E. Cheese, a famous restaurant chain in the United States:

    ChuckECheese-black-friday-discount

    Source: Chuck E. Cheese

    • Give a free gift with a purchase: To make your Black Friday sale attractive, make deals by announcing a buy-one-get-one offer. For example, if the customer buys a burger, offer a free drink. It will increase customers and urge them to buy more. 

    Here’s an example of the famous beauty brand Bobbi Brown:

    Bobbi-brown-black-friday-gift

    Source: Bobbi Brown

    • Use coupon codes and vouchers: Boost your Black Friday sales with exclusive coupons and vouchers! Customers love a good deal, and these incentives can drive traffic, increase conversions, and make your offers stand out. 

    Check out this fantastic Black Friday offer by Kohl’s, where they offer a coupon code upon checkout for an additional discount:

    Kohls-black-friday-coupon

    Source: Kohl’s

    7. Prevent cart abandonment using exit-intent popups

    Cart abandonment occurs when an online shopper adds items to their cart but leaves the site without completing the purchase. This happens frequently, with customers leaving their carts full of products before finalizing checkout.

    An exit-intent popup is a message that appears when a user is about to leave the site. These popups are highly effective at encouraging users to complete their purchases. Studies show that the average conversion rate for card abandonment popups is 17.12%

    Exit-intent popups are especially powerful on Black Friday. They can showcase limited-time discounts and exclusive deals or even offer free shipping, reducing cart abandonment and boosting conversions.

    Here’s an example of the exit intent popup of Usermaven, a website and product analytics tool:

    Usermaven-exit-intent-popup

    Source: Usermaven

    8. Go for influencer partnerships

    Influencer partnerships are crucial for your Black Friday success. In fact, according to Influencer Marketing Hub, 24.2% of respondents intend to spend more than 40% of their marketing budget on influencer marketing in 2024.

    Influencers help extend your reach to a wider audience, build trust, and create buzz around your deals. Their authentic recommendations can drive traffic, increase conversions, and boost brand visibility during the highly competitive Black Friday period. By collaborating with influencers, you tap into their loyal follower base, which can lead to a significant surge in sales.

    Back in the picture again, we have Amazon. They used the famous TikToker Charlie D’Amelio to promote their Black Friday deals. Check it out:

    @charlidamelio

    grwm featuring my fav products from @Amazon black friday deal page! #founditonamazon #ad

    ♬ Flight of the Mitoglider – Myriad of Trees

    You may also like: Successful influencer marketing campaigns: 7 best examples

    9. Use hashtags to reach a new audience

    Hashtags are essential for maximizing Black Friday visibility and engagement. They help categorize content, making it easier for shoppers to discover your deals among the flood of holiday offers. 

    Using popular and relevant hashtags, like #BlackFridayDeals or #HolidaySales, your posts reach a larger audience, attracting potential customers actively searching for discounts. Hashtags boost brand exposure and make it easy to join trending conversations, keeping your brand top-of-mind during the shopping season.

    You may also like: 21 Instagram story hacks to boost your engagement

    10. Create a sense of urgency

    Creating a sense of urgency is key to boosting Black Friday sales. 

    Countdown timers, deal counters, and “limited time” alerts build anticipation before the sale starts and drive action once it begins. When shoppers see a countdown or “only hours left” message, they’re more motivated to act fast, knowing the deal won’t last forever. 

    By adding these urgency elements, you can maximize conversions and keep customers engaged right up until the final moments. 

    Here’s an example of Walmart’s “Limited time only” Black Friday offer:

    Walmart-black-friday-membership

    Source: Walmart

    This is how ContentStudio, a powerful social media management platform, uses a countdown banner on its landing page for its Black Friday software deal:

    ContentStudio-black-friday-countdown

    Source: ContentStudio

    11. Use retargeting ads

    Retargeting ads are a powerful way to reconnect with customers who have previously visited your website and are especially useful for Black Friday promotions. 

    There are two main types of retargeting:

    1. Pixel-based retargeting: This allows you to redisplay content to any anonymous site visitor who left without completing a purchase.
    2. List-based retargeting: Here, you can upload a contact list to target individuals whose information you already have in your database. The platform will identify these users and show them relevant ads.

    For Black Friday, where competition is fierce, a smart retargeting strategy is crucial to stand out. Using tools like Replug.io, you can add retargeting pixels to optimize reach and bring back potential customers. Replug’s features make it easy to track visitors and keep your brand visible.

    Add social proof, like customer reviews, to your retargeting ads to increase trust. You can further shorten links for your Black Friday campaigns to make tracking and retargeting through Replug even more efficient and seamless.

    Bio links are clickable URLs added to the profile section of a page on social media channels such as Instagram or TikTok. They can direct customers to a website page or online store. 

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Turn your bio links into click-boosting machines
    Check

    Drive up to more clicks than plain URLs

    Check

    Share multiple destinations with one link

    Create bio links free

    Before and on the Black Friday sale, you can put these bio links to direct people to your store to increase their promotions and customers. This can also save your customers time and give them a better experience.

    Ulta-black-friday-bio-link

    Source: Ulta 

    Deep links are URLs that take users directly to an app store or specific app content, streamlining the journey for a faster, more convenient experience. 

    Replug Branded Short Links CTA
    Drive more clicks, conversions, and app installations by deep linking
    to your favorite platforms.
    Try deep links for free

    For Black Friday promotions, deep links can guide your audience straight to your app store, making the customer journey shorter and smoother while boosting engagement and retention. By bringing customers closer to the ultimate goal—conversion—deep links have increased conversions by up to 66%.

    With deep links, customers can seamlessly purchase all their desired products in one app. Here’s an example of Waves Audio’s deep-linking ad for Black Friday:

    Waves-audio-black-friday-deep-link

    Source: Waves Audio

    You may also like: What are app deep links? Here’s why marketers love them!

    Branded links are short, custom URLs unique to a brand. They offer a sleek alternative to long, generic links. These personalized links boost brand recognition and awareness, helping to build trust and credibility with your audience.

    For example, Coca-Cola often uses branded links in tweets to make its posts instantly recognizable and catch people’s attention. For Black Friday promotions, branded links can enhance trust, attract more customers and increase sales:

    Replug Branded Short Links CTA
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free

    15. Optimize checkout process

    Optimizing the checkout process is essential for improving conversion rates. 

    For Black Friday sales, ensure the checkout process is streamlined to boost positive reviews and customer satisfaction. A well-optimized checkout should display all costs upfront, including shipping, taxes, and product price. This transparency leaves a positive impression on customers and encourages them to complete their purchase.

    If the checkout process isn’t optimized, unexpected costs can lead to cart abandonment. Shoppers are eager to buy, but hidden fees often cause them to leave without completing their purchase. 

    An optimized checkout process enhances your e-commerce site’s user experience, helping maximize Black Friday sales. 

    For instance, this is what you’ll see upon checkout on Temu:

    Temu-black-friday-checkout

    Source: Temu

    All the additional costs are clearly mentioned, leaving you with no confusion.

    You may also like: Abandoned cart Email examples & tips that actually convert

    16. A/B test campaign pages

    A/B testing, almost known as split testing, compares two versions of web pages or apps against each other to see which one performs the best.

    In your Black Friday sale, you can use an A/B test to see the results of all ongoing marketing strategies. 

    You can check which strategies are working best and giving results by using advanced link management tools. Running an A/B test can have significant effects on your site or mobile app, such as:

    • It increases engagement
    • It reduces the bounce rate
    • It increases the conversion rate
    • It minimizes risk
    • It helps you create content effectively
    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Through this test, you can check the effectiveness of your strategies and can modify your ideas for better results.

    Replug-AB-testing

    Source: Replug.io

    17. Use CTAs to track clicks and conversations

    A call-to-action (CTA) is crafted to encourage the audience to take a specific action, guiding them through the customer journey. For Black Friday promotions, a well-placed CTA on a button or link can prompt users to check out the latest discounts and offers, helping to increase leads and conversions.

    Using a tool like Replug makes it easy to create custom CTAs. Its built-in canvas allows you to design CTAs from scratch, whether a button, link, or form. This tailored approach ensures your Black Friday promotions are engaging and effective.

    For this Black Friday 2024, Lululemon, a famous Athletic clothing brand, creatively uses a “SHOP WE MADE TOO MUCH” CTA button. Upon clicking the button, the user is led straight to the Black Friday discount page:

    Lululemon-black-friday-CTA

    Source: Lululemon

    Wrapping it up

    Black Friday is a massive opportunity, but standing out requires more than just slapping a discount on your products. From building excitement early to leveraging data-driven insights and creating a seamless shopping experience, each strategy can help you connect with customers who are ready to buy. 

    Remember, Black Friday success is all about planning, flexibility, and staying ahead of trends. So, as the big day approaches, put these strategies into action, keep a pulse on customer feedback, and watch as your efforts turn into a holiday season win. 

    Happy selling!

    FAQs about Black Friday marketing ideas

    When should I start Black Friday promotions?

    You should start your Black Friday promotions in the last week of October or the first week of November, as many people start looking for Black Friday in October. All the strategies for Black Friday should be managed before this day.

    What types of promotions work best on Black Friday?

    Discounts are popular, but there are many other successful strategies. Consider offering bundle deals, such as “Buy One, Get One” (BOGO), which offers gifts with purchase and limited-time discounts to create urgency. Make sure your promotions align with your brand and appeal to your specific audience.

    What is the difference between Black Friday and Cyber Monday?

    Both events offer a worldwide shopping experience. Black Friday belongs to the retail shopping arena, while Monday Cyber is designed for online shopping. 

    Black Friday follows the Friday after Thanksgiving. Monday cyber follows in the trail of Black Friday. It is one of a kind when online shoppers pick their online bargain without going to the retail stores.

    How can I stand out from competitors on Black Friday?

    Personalize your marketing wherever possible. Use segmented email campaigns, tailor social media ads to different audience groups, and emphasize what makes your brand unique. Excellent customer service and fast, easy checkout options can also set you apart.

    How important is email marketing for Black Friday?

    Email marketing is a must for Black Friday. With targeted, well-timed emails, you can build excitement, remind people about your sale, and re-engage customers who left items in their carts. Start with teasers, offer sneak peeks, and follow up with last-chance reminders.

    How can I prevent my website from crashing due to high traffic?

    This can definitely happen if you have a Black Friday sale. To optimize user experience, prepare your website ahead of time. Speak with your hosting provider to ensure it can handle a spike in visitors, and consider enabling a content delivery network (CDN) for faster load times. Reducing large image files and optimizing your website’s backend can also help.

    What should I do if my Black Friday campaign doesn’t perform as expected?

    It’s okay! If things don’t go as planned, use real-time data to adjust. Maybe you can add a flash sale, extend the promotion, or promote popular products more heavily. After the season, review analytics to learn what worked and what didn’t so you can improve for next year.

  • How to make a link clickable: Step-by-step guide

    How to make a link clickable: Step-by-step guide

    Clickable links, or hyperlinks, are essential for online interactivity. They enable users to easily navigate to websites, download documents, or access applications. Whether you’re managing a blog, building a website, drafting a document, or sending an email, understanding how to make a link clickable is a crucial skill.

    Creating hyperlinks or shortening links is straightforward and widely applicable. You can add clickable links across various platforms, such as:

    • Content management systems (CMS)
    • Website builders
    • Word processors
    • Email clients

    In this easy-to-follow guide, we’ll cover everything you need to know about creating clickable links, tracking click analytics and everything that makes your content more interactive.

    So, let’s get started!

    What is a hyperlink?

    A hyperlink, often simply called a link, is a reference in a digital document that directs users to another location when they click on it. This destination can be a different section of the same document, another document, a webpage, a downloadable file, or any other online resource.

    Hyperlinks are fundamental to the web’s structure, enabling easy navigation and connectivity between various pieces of information. They can be displayed as text, images, or other elements. Text hyperlinks are usually underlined and colored differently from the surrounding text to indicate they are clickable.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Here are the key components of a hyperlink:

    1. Anchor text: The visible text that users click on. It’s often underlined in blue (e.g., “Click here”).
    2. URL (uniform resource locator): The web address or location where the link directs. This could be a webpage, email address, file, or another resource.
    3. HTML tag: The code that defines the hyperlink in a web document. The <a> (anchor) tag is used in HTML, with the href attribute specifying the URL.

    For example, in HTML, a hyperlink might look like this:

    how-to-create-a-hyperlink

    In this case, “Visit Example” is the anchor text, and

    is the URL the link points to.

    Hyperlinks are crucial for creating an interconnected web, making it easy for users to navigate, find information, and access different resources quickly and efficiently.

    How to create a clickable link in WordPress?

    To add a hyperlink using the WordPress visual editor, follow these steps:

    Step 1: Select the text you want to turn into a link.

    Step 2: Click the “Add Link” icon in the text editing bar. This will open a field where you can enter the URL.

    how-to-make-a-link-clickable

    Step 3: Type or paste the complete address (including HTTPS) of the destination you want to link to, then press Enter.

    how-to-make-a-link-clickable

    Now, your selected text will be hyperlinked.

    Also read: How to Change Permalink in WordPress: Step-by-Step

    How to insert links in images (WordPress)?

    Adding links to images in WordPress is similar to linking text:

    Step 1: Click on the image you want to link.

    Step 2: Click the “Add Link” icon in the toolbar to open the link field.

    Step 3: Type or paste the URL or file location you want the image to link to, then press Enter.

    how-to-make-a-link-clickable

    Whether you’re working on a post or a page in WordPress, the process remains the same.

    Also read: How to Redirect a URL in WordPress – Ultimate Guide

    How to make a link clickable in an email?

    For Gmail:

    Here’s how to create a hyperlink in Gmail:

    Step 1: Select the text you want to hyperlink.

    Step 2: Click the “Add Link” icon in the toolbar to open the link field.

    how-to-make-a-link-clickable

    Step 3: Paste or type the URL in the “Link to” box and click OK.

    how-to-make-a-link-clickable

    Your text is now hyperlinked in your email.

    Also read: How to track emails using UTM parameters?

    For Microsoft Outlook:

    Step 1: Select the text you want to hyperlink.

    Step 2: Click the “Add Link” icon in the toolbar to open the link field.

    how-to-make-a-link-clickable

    Step 3: Paste the URL and click OK.

    how-to-make-a-link-clickable

    How to make a link clickable in Word?

    To insert a hyperlink in a Microsoft Word document:

    Step 1: Select the text you want to hyperlink.

    Step 2: Go to Insert > Link (or press Ctrl+K).

    Step 3: Type or paste the address in the “Address” field and click Insert.

    how-to-make-a-link-clickable

    Also read: How to Create Password-Protected Links: Step-by-Step Guide

    How to make a link clickable in Google Docs?

    To insert a hyperlink in a Google Docs document:

    Step 1: Select the text you want to hyperlink.

    Step 2: Click the “Add Link” icon in the toolbar to open the link field.

    how-to-make-a-link-clickable

    Step 3: Type or paste the address in the “Address” field and click Apply.

    how-to-make-a-link-clickable

    Also read: How to rename a link using Replug?

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Enhance your link management with Replug

    Ready to take your links further by transforming them into powerful tools for engagement and analytics? This is where Replug comes in.

    Replug is an all-in-one link management platform designed to supercharge your links by adding branded short URLs, custom call-to-actions, retargeting pixels, and in-depth analytics. It’s perfect for marketers, bloggers, and businesses looking to maximize their links’ impact.

    Here’s how this custom URL shortener enhances your linking experience:

    1. Branded short URLs

    Shorten your links with your own domain to reinforce your brand identity. For example, instead of a long, unwieldy URL, you can use a concise, branded link like

    2. Custom call-to-actions

    Add customizable call-to-actions (CTAs) to any link you share. Direct users to your website, promote offers, or collect email addresses right from the shared link.

    3. Retargeting pixels

    Integrate retargeting pixels from platforms like Facebook, LinkedIn, and Twitter into your links. This lets you track and retarget users who click on your links, enhancing your marketing efforts.

    4. Bio links

    Create a personalized bio link page that consolidates all your important links in one place. Perfect for social media profiles, this feature lets you direct your audience to multiple destinations from a single, easy-to-remember link.

    5. In-depth analytics

    Gain valuable insights into your link performance with detailed analytics. Track clicks, geographic data, device information, and more to understand your audience better and refine your strategies.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Frequently asked questions

    What is a clickable link?

    A clickable link, or hyperlink, is a reference in a digital document that directs users to another location or resource when clicked. This can be a webpage, a file, an email address, or another type of online content.

    How do I insert a clickable link in a PDF?

    To insert a clickable link in a PDF, use a PDF editor like Adobe Acrobat. Select the text or object, choose the linking tool, enter the URL, and save the PDF.

    Can I add a clickable link to a social media bio?

    Yes, you can add a clickable link to your social media bio. Most platforms allow you to edit your profile and include a URL in the bio section. Use our bio link feature to add multiple links to your social media bio. 

    How do I track clicks on my hyperlinks?

    You can use link-tracking tools like Replug to monitor and analyze the performance of your hyperlinks. These tools provide detailed analytics on clicks, geographic data, and more.

  • How to add links to Tumblr bio: Step-by-step guide

    How to add links to Tumblr bio: Step-by-step guide

    Welcome to Tumblr, the go-to spot for sharing your creativity through photos, text, videos, and more. Whether you’re an artist, writer, or love expressing yourself, Tumblr’s got you covered.

    How do you add links to your Tumblr bio? 

    It’s not as obvious as you’d think, but fear not – it’s surprisingly easy once you know the trick. Stay with us, and we’ll show you how to effortlessly upgrade your Tumblr experience. By adding links to your bio, you’ll make it easy for your online world to connect with you.

    Let’s dive in!

    Adding links to your Tumblr bio: What you need to know

    Before you start linking up your Tumblr bio, here’s the lowdown:

    • You’ll need to use some basic HTML code for this. No worries, it’s simple.
    • Tumblr doesn’t have a fancy button for adding links. You’ll have to do a bit of copy-paste action with the HTML code.
    • Adding a link in bio is a cool way to connect your visitors to your other social media or special works. It makes your Tumblr world a bit more interactive.

    Don’t worry if it sounds a bit technical, we’ll keep it super simple. All you need to do is view HTML code, copy and paste a little code. No need to stress; let’s make your Tumblr bio awesome together!

    Also read: 7 hidden best bio link practices no one talks about

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

    Go beyond generic link pages!

    Create custom bio links that truly fit your brand

    With Replug, you can create bio links that are unique, engaging, and built to convert.

    Start free trial

    How to add links to Tumblr bio?

    Follow these steps to add links to your Tumblr bio:

    Step 1: Go to the Tumblr website and log in to your account using your credentials.

    Step 2: Click on “Setting” in the left-side menu.

    tumblr setting

    Step 3: Look for the “Blogs” section at the bottom of the right-side menu and click it.

    open the blog section

    Step 4: In the blog setting, click on the “Edit Theme” button. 

    edit theme

    Step 4: Look for a section called “Title” and “Description”. This is where you can input information about yourself.

    add bio

    Step 5: To add a link, use standard HTML anchor tags. The format is as follows:

    <a href="URL">Link Text</a>

    Replace “URL” with the actual link and “Link Text” with the text you want to display for the link.

    For example:

    <a href="https://replug.io/">Visit my website</a>

    Add this in the description section.

    Step 6: After adding your link, save the changes. It should appear in your Tumblr bio.

    tumblr bio

    Simply confirm that the link looks right by visiting your Tumblr blog. Check your bio, and if everything is as expected, your link is good to go! Your Tumblr bio now features the link, allowing visitors to click and explore the connected website hassle-free.

    How to add multiple links to the Tumblr bio?

    Tumblr allows only one clickable link directly in the bio. However, you can use Replug’s “Bio Links” feature to overcome this limitation and showcase multiple links.

    With Replug, you can easily showcase multiple links, drive traffic efficiently, and optimize your bio for enhanced engagement.

    Note: You can also leverage Replug’s advanced link tracking features to gain insights into link performance, click-through rates, and audience engagement. Enhance your bio links and track their success effortlessly with Replug.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

    Go beyond generic link pages!

    Create custom bio links that truly fit your brand

    With Replug, you can create bio links that are unique, engaging, and built to convert.

    Start free trial

    Here’s how to add multiple links to your Tumblr bio using Replug:

    Step 1: Sign in to Replug or create a free account.

    sign in to replug

    Step 2: Locate the “Bio Links” feature in the top banner. The bio link dashboard will appear in front of you. 

    bio link

    Step 3: Click the “New Bio Link” button to start setting up your Tumblr bio. You’ll be directed to a new page where you’ll find three main categories: branding, content, and settings.

    create a new bio link

    Step 4: In the branding section, add a brand title and description, select themes, and choose button styles to match your aesthetic.

    bio link branding

    Once you’re done, click “Publish” in the upper right corner to save your changes.

    Step 5: Head to the content category. Here, you can add social icons, links, RSS feeds, videos, cards, text, and more. 

    bio link content

    For example:

    • Social icons: Add up to 8 platforms, customize colors, and link to your profiles.
    add up to 8 social icons
    • Links block: To include website links, use the “links” block. Add titles and URLs for each link.
    add up to 5 links

    Step 6: Once you’ve added the necessary blocks, click “update” to save each one.

    Step 7: Go to the settings section to further customize your bio link’s SEO and social media preview. Add a title, description, favicon image, and even a retargeting pixel if desired.

    add retargeting pixel

    Step 8: Once everything is set, save your Replug-generated bio link and use it to showcase multiple links on Tumblr.

    Note: For a more streamlined sharing experience, use Replug’s URL shortener free tool to create branded, trackable links. It not only keeps your Tumblr bio neat but also helps you measure link performance and audience engagement effectively.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

    Go beyond generic link pages!

    Create custom bio links that truly fit your brand

    With Replug, you can create bio links that are unique, engaging, and built to convert.

    Start free trial

    FAQs on Tumblr bio

    What is the character limit for a Tumblr bio?

    Tumblr allows up to 512 characters for your bio.

    Can I add multiple links to my Tumblr bio?

    Typically, Tumblr allows only one clickable link directly in the bio. However, you can use Replug’s “Link in Bio” feature to mention additional links in your bio description.

    Do links in my Tumblr bio impact my blog’s visibility?

    While links in your bio won’t directly impact visibility on Tumblr, they can enhance user engagement and provide more ways for visitors to connect with your content.

    How can I make my Tumblr bio stand out?

    To make your Tumblr bio stand out, use a clear profile picture, write a concise and engaging bio, include relevant keywords, add links to other platforms, use visual elements like emojis, and regularly update to reflect current activities.

    You may also like:
    How To Add A Instagram Link In Bio?

    How to Add Multiple Links to Instagram Bio Using Replug?

    How to Craft a Killer Pinterest Bio for Maximum Reach?