Category: Marketing

If you’re looking to monetize your online presence, affiliate marketing is one of the most effective ways to do so. And when it comes to affiliate marketing, Amazon offers one of the largest and most trusted programs: Amazon Associates.

Amazon accounts for nearly half of the affiliate marketing industry, with more than 900,000 affiliate partners leveraging its vast marketplace. With millions of products available and a high consumer trust factor, Amazon makes it easy for affiliates to drive traffic and earn commissions.

This guide will walk you through everything you need to know about becoming an Amazon affiliate, from signing up to maximizing your earnings.

What is the Amazon Associates Program?

The Amazon Associates Program, similar to Replug’s affiliate program, is an affiliate marketing initiative that allows content creators, bloggers, publishers, and influencers to earn a commission by promoting Amazon products. When an affiliate shares an Amazon link and a visitor makes a purchase, the affiliate earns a percentage of the sale.

How does it work?

1. Sign up for the program.
2. Choose products to promote that align with your niche.
3. Share affiliate links on your blog, website, or social media.
4. Earn a commission when a user makes a purchase through your link.

Amazon’s commission rates range from 1% to 20%, depending on the product category. Additionally, affiliates earn commissions not just on the promoted product but on all purchases made within 24 hours of clicking their link.

Requirements for becoming an Amazon affiliate

To join the Amazon Associates Program, you need to meet specific eligibility criteria. Here are some requirements for becoming an Amazon affiliate:

General requirements

Common reasons for rejection

If your application fails at some point in the process, these could be potential reasons:

• Lack of sufficient content (empty or incomplete websites)
• Insufficient traffic or engagement
• Improper use of affiliate links
• Failure to generate three qualifying sales in the first 180 days

How much can you earn as an Amazon affiliate?

Amazon affiliate earnings are highly variable, influenced by factors like audience size and engagement, niche selection, content quality, conversion rates, and Amazon’s commission structure. Beginners with smaller audiences and developing strategies typically earn modestly at first. 

While top Amazon affiliates can earn substantial amounts, the range is broad. Influencer Marketing Hub reports an average annual income of $55,434 for Amazon affiliates. However, some studies suggest affiliate marketers may earn less than $20,000 annually. According to ZipRecruiter, the national average annual salary for an Amazon affiliate is $77,893, with top earners making over $126,500 per year.

Top performers, often with established online platforms like popular websites, influential blogs, and large, engaged audiences, can see monthly earnings ranging from thousands to hundreds of thousands of dollars. Pinpointing an exact starting income is difficult, but optimization is key to maximizing initial earnings.

Here’s a rough estimate of earnings:

How to become an Amazon affiliate: Step-by-step guide

1. Sign up for Amazon Associates

• Go to Amazon Associates.
• Click Sign Up and enter your Amazon account credentials or create a new account.

2. Fill in your information

• Provide personal information and details about your affiliate channel.
• Select the main contact for the account.

3. Provide your website or social media details

• Add the URL of your website, blog, or social media account.
• You can add up to 50 websites or mobile apps.
• If using social media, ensure it meets the 500-follower requirement.
• After adding your site and clicking “Next,” you’ll be asked if it (or your app) targets children under 13. If so, it’s ineligible.

4. Set up your affiliate profile

• Provide your store name and create a store ID.
• Select topics and categories related to your niche.

• Explain how you drive traffic (SEO, social media, email marketing, etc.).

• Complete the security CAPTCHA and agree to the conditions.

5. Enter payment and tax information

• You will have several options for getting paid as an Amazon affiliate.
• Choose direct deposit, Amazon git card, or check for payments.
• Complete tax forms (especially for non-US affiliates).

6. Generate and share affiliate links

• Log into your Associate account. Now, all your links will be tagged with your unique Associate ID.
• Go to the product linking menu in the Associates Central dashboard.
• Search for Amazon products and create custom links containing your Associate ID.
• Alternatively, you can use Amazon’s SiteStripe tool (for Desktop) or GetLink (for mobile) to create affiliate links.
• Embed your affiliate link in blog posts, videos, or social media captions.

8. Start promoting and generating sales

• Drive traffic using SEO, content marketing, and social media.
• Track performance using Amazon’s dashboard.

8. Receive commission payouts

• Amazon processes payouts monthly, with a minimum threshold of $10 (direct deposit) or $100 (check).
• You’ll be paid monthly, 60 days after the end of the month you earned the money.

If you’re looking into how to become an Amazon affiliate seller, following these steps will help you get started and succeed.

Related: How to sell on Amazon: A complete guide for beginners

How Replug enhances Amazon affiliate marketing

Replug.io is a powerful link management tool that enhances affiliate marketing by offering multiple features designed to increase conversions and track performance. Here’s how:

1. Affiliate link cloaking and customization

Amazon prohibits traditional link cloaking, but with Replug, you can create custom, branded short links that look cleaner and more professional. These links increase trust and click-through rates.

2. Bio links for affiliates

Replug enables affiliates to create a single bio link containing multiple Amazon affiliate links. This feature is useful for social media platforms like Instagram and TikTok, where users can only place one clickable link in their bio.

Turn your bio links into click-boosting machines

Drive up to 2× more clicks than plain URLs

Share multiple destinations with one link

Create bio links free

3. QR Codes for affiliate links

Replug lets you generate dynamic QR codes linked to your affiliate URLs, making it easier for users to scan and visit product pages instantly. This is especially useful for physical marketing materials and events.

4. Advanced link tracking

With Replug, you can track real-time clicks and geotargeting statistics on your Amazon affiliate links. This data helps affiliates understand which products perform best and optimize their earnings by employing the best marketing strategies.

5. Deep linking capabilities

Deep linking ensures that when users click your affiliate links, they are taken directly to the product page within the Amazon app (if installed). This improves user experience and increases conversion rates.

6. SMS and email link sharing

Replug allows affiliates to create short links that are SMS-friendly, enabling promotions via text messages and email campaigns without the risk of getting banned.

7. Link expiration

Affiliates promoting Amazon product sales or limited-time offer can use Replug to set up link expiration for their affiliate links, preventing broken pages and seamlessly redirecting users to active deals.

8. Retargeting pixel integration

Replug lets affiliates add retargeting pixels to their affiliate links. If a user clicks but does not complete a purchase, they can be retargeted with ads, increasing the likelihood of conversions.

9. Bridge pages with custom CTAs

Replug enables affiliates to create bridge pages with eye-catching call-to-action (CTA) buttons, warming up potential buyers before directing them to Amazon.

Using Replug in conjunction with Amazon Associates enhances link performance, improves tracking accuracy, and maximizes affiliate revenue. If you’re serious and curious about how to become a pro Amazon affiliate marketer, integrating Replug into your strategy can provide better results.

10. Amazon link shortener for cleaner and more shareable URLs

Replug’s Amazon link shortener allows affiliates to transform long, cluttered Amazon URLs into short, branded links that are easier to share across platforms. Shortened links not only look more professional but also perform better in posts, messages, and ads, especially on character-limited platforms like Twitter or SMS. By using branded short links, affiliates can maintain trust with their audience while improving link clickability and engagement.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Advanced strategies to boost your Amazon affiliate income

Once you’ve joined the Amazon Associates Program, implementing advanced strategies can help you increase your earnings. If you’re wondering how to become an Amazon affiliate and make the most of the program, these strategies will help:

1. Utilize email marketing

You can use newsletters to drive traffic to blog posts containing affiliate links. This strategy helps build trust and long-term engagement with your audience while improving your chances of making sales as an Amazon affiliate marketer.

2. Create video reviews

YouTube is a powerful tool for affiliate marketing. High-quality, detailed video reviews often lead to better engagement and conversion rates than traditional blog posts. Many successful affiliates use video content to showcase products, making it a great approach for those learning how to become an Amazon affiliate seller.

3. Run paid ads

Consider running PPC (pay-per-click) campaigns on Google or Facebook to direct traffic to high-converting affiliate content. To boost your affiliate content’s reach, utilizing targeted ads can be a powerful strategy. Consider exploring a pay-per-click software to streamline and optimize your campaign management for maximum ROI. If you’re exploring how to become an affiliate with Amazon, paid ads can help you reach a wider audience and generate more commissions.

4. Build an affiliate funnel

Create a landing page that provides value (such as a free guide or checklist) in exchange for an email sign-up. Then, nurture leads through email marketing and direct them to your affiliate links over time. 

5. Optimize for voice search

With the rise of smart assistants like Alexa and Google Home, optimizing content for voice search can help you attract additional organic traffic. Structuring content in a conversational, question-answer format improves its chances of appearing in voice search results. If you want to become an Amazon affiliate and make money, voice search is highly beneficial.

Related: High ticket affiliate marketing: A guide for beginners

Alternative ways to make money on Amazon

Aside from the Amazon Associates Program, there are other ways to generate income through the platform. If you’re looking into how to become an affiliate on Amazon but also want to explore additional revenue streams, consider these options:

Related: How to increase sales on Amazon: Understanding A10 [Updated]

How to promote Amazon products online

1. Comply with Amazon’s affiliate rules

Amazon enforces strict affiliate rules to maintain credibility and protect its brand. New affiliates must make a minimum number of sales within the first 180 days to keep their accounts active. Additionally, Amazon does not allow link cloaking, requiring all associates to clearly disclose their affiliation with the platform.

Amazon also has content display restrictions, meaning affiliates cannot use product images or prices from Amazon directly. Violating these policies can result in account termination.

2. Choose high-performing products

To maximize affiliate earnings, focus on high-demand products that align with your niche. Check Amazon’s Best Sellers list in relevant categories and select products with positive reviews and high conversion potential.

3. Optimize your products with keywords

Search engine optimization (SEO) is crucial in driving traffic to your affiliate links. Conduct keyword research using tools like Helium 10’s Magnet to identify high-ranking keywords that potential buyers search for. Strategically integrate these keywords into your content for better visibility.

4. Create product-specific content

Engage your audience by writing detailed product reviews, listicles, and gift guides featuring Amazon affiliate links. Content types that perform well include:

• Comparison articles (e.g., “Best Laptops for Remote Work”)
• How-to guides (e.g., “How to Choose the Right Kitchen Blender”)
• Seasonal recommendations (e.g., “Top Holiday Gift Ideas for Tech Lovers”)

Related: How to Create Highly Shareable Content?

5. Promote your products across multiple channels

Successful Amazon affiliates diversify their promotional efforts by sharing affiliate links across blogs, YouTube, TikTok, and Pinterest. You can easily drive traffic to blog posts or social media pages containing your links.

6. Use multiple tracking IDs

Amazon allows affiliates to create up to 100 tracking IDs, enabling better performance analysis across different channels. By tracking sales data, affiliates can refine their marketing strategies and focus on the most profitable platforms.

Pros and cons of the Amazon Affiliate Program

While Amazon’s affiliate program offers several benefits, it also comes with some challenges. Here’s a breakdown to help you decide if it’s the right choice for you:

Conclusion

The Amazon Associates Program is an excellent way to monetize your content and generate passive income. By learning how to become an affiliate on Amazon, you can take advantage of one of the most trusted affiliate programs.

By leveraging tools like Replug, affiliates can boost their conversions, track user engagement, and maximize earnings. From custom short links to click tracking and retargeting, Replug offers powerful solutions for Amazon affiliates.

FAQs on how to become an Amazon affiliate

Ever wondered how influencers, bloggers, and even everyday people turn their online presence into a steady income stream? Say hello to affiliate marketing.

Here’s how it works: You promote products you love, and every time someone makes a purchase through your unique link, you earn a commission. No need to create your own product or handle customer service—just share what excites you!

Affiliate marketing can be a game-changer whether you’re a blogger, YouTuber, or a newbie. To back this up, according to research, the average affiliate marketer earns around $8,038 per month, proving just how lucrative this side hustle can be!

Hence, we’ve broken down how to become an affiliate marketer into five simple steps, from choosing your niche to optimizing your links so you can start earning in no time. 

By the end of this blog, you’ll have everything you need to kickstart your affiliate marketing journey. So, grab a cup of coffee, and let’s get to it!

What is affiliate marketing?

Affiliate marketing is a performance-based marketing model where you, as an affiliate, promote someone else’s products or services. In return, you earn a commission when people take specific actions (usually a sale or a lead) through your marketing efforts.

It’s one of the most accessible and low-risk ways to start making money online because you don’t need to create products or manage inventory; you just need to focus on promotion. 

The win-win?

It’s a mutually beneficial arrangement. As a marketing professional, you’re helping businesses expand their reach while being rewarded for your promotional efforts. 

Where to find affiliate programs?

There are three main ways to find affiliate programs.

Here’s a screenshot of what searching “Replug affiliate program” on Google search engine looks like:

5 steps to become an affiliate marketer

To succeed in affiliate marketing, it’s important to understand that it’s not just about sharing affiliate links. Building a solid foundation will set you up for long-term success. Here are five crucial steps to guide you in the right direction:

Step 1: Choose your niche and target audience

Choosing a niche is the first and most critical step in your affiliate marketing journey. Your niche defines what products you will promote and who your target audience is. A niche is a focused market, like tech gadgets, beauty, health, fitness, or travel. The more specific your niche, the more you can tailor your content to meet your audience’s needs.

For example, instead of just promoting general fitness products, you could focus on a specific sub-niche like home workout equipment for busy professionals or vegan supplements for athletes. A well-defined niche helps you stand out and build a dedicated audience that trusts your recommendations. 

Here’s how Justice Buys, a leading Amazon content creator and affiliate marketer, earns a commission by promoting products to Amazon buyers:

How to choose the right niche:

• Identify your passions or areas of interest.
• Assess the demand and profitability of the niche (use tools like Google Trends).
• Evaluate the competition—make sure there’s space for your voice.

Once you’ve picked your niche, it’s time to identify your target audience. Are they beginners or experienced? What are their pain points, and what solutions are they looking for?

Step 2: Analyze the competition

Understanding the competition helps you position yourself strategically. Look at other affiliate marketers in your niche. What are they doing well? What’s missing from their content? Are there areas where you can improve?

Check out popular blogs, social media accounts, and YouTube channels that cover your niche. What affiliate products are they promoting? What content formats are they using? This research helps you understand how you can differentiate yourself and bring something fresh to the table.

Competition analysis tools:

• SEMrush for competitor keyword research.
• BuzzSumo to discover popular content and topics.
• SimilarWeb to analyze competitor traffic sources.

You may also like: Successful influencer marketing campaigns: 7 best examples

Step 3: Select the right affiliate programs

Choosing the right affiliate programs can make or break your success. You don’t want to promote products you don’t believe in, or that don’t resonate with your audience. Ideally, your affiliate products should align with your niche and audience’s needs.

Some key factors to consider when selecting affiliate programs:

• Commission rate: How much will you earn per sale? Some affiliate programs offer a one-time payment, while others offer recurring commissions (which are great for long-term income).
• Cookie duration: This refers to how long you’ll receive a commission after a customer clicks on your affiliate link. A longer cookie duration is preferable.
• Product quality: Make sure the products you promote are high quality, as your reputation as a trusted marketer is on the line.

Popular affiliate programs include:

• Amazon Associates (great for a wide range of products)
• ShareASale (offers diverse merchants across multiple industries)
• ClickBank (digital products with high commissions)

Mind-blowing fact (and stat): Around 75,659 companies are using the Amazon Associates affiliate program!

It’s that’s not your cue to become an affiliate marketer… why, just why?

Step 4: Build your marketing platform

Your marketing platform is the space where you’ll share your affiliate content. Whether it’s a blog, YouTube channel, podcast, or social media account, you need a platform to connect with your audience and deliver value. You don’t need to be everywhere; focus on the platforms your audience frequents most.

Ways to build your platform:

• Start a blog: A blog gives you control over your content and audience. Create long-form posts, product reviews, tutorials, and guides. Use SEO to rank your content and attract organic traffic.
• YouTube: Create video content with affiliate links in the description. Videos work great for product demonstrations, reviews, and tutorials.

Here’s an example of how Nikki La Rose, a famous beauty YouTuber influencer. She writes down multiple affiliate links to the products she uses in her YouTube videos.

• Social Media: Instagram, Facebook, TikTok, and Pinterest are visual platforms where you can promote affiliate products using affiliate links in your bio or story swipe-ups.

Check out how El Peterson, a popular content creator and affiliate marketer, links her Instagram bio with her Amazon Storefront.

You might also like: How to increase sales on Amazon

Step 5: Craft engaging content

Now comes the fun part—creating content! Affiliate marketing is all about providing value through content that informs, educates, and entertains. Whether you’re writing blog posts, creating videos, or sharing social media updates, always prioritize quality content that meets your audience’s needs.

For instance, let’s say you’re promoting fitness products. Instead of simply adding an affiliate link in a post saying “Buy this product,” create content that helps your audience solve a problem. 

Content should always feel authentic and trustworthy. People are more likely to click on your affiliate links if they feel they can trust your recommendations.

How to become an affiliate marketer with Replug

Now that you know the basics of affiliate marketing, let’s talk about how you can streamline your process using Replug for shortening and managing your affiliate links.

Steps to get started with Replug:

1. Go to Replug’s website and click on “Affiliate marketing program” in the Resources dropdown.
2. Access the affiliate program page and click on “Become a Replug affiliate” button.
3. Register for an account or sign in if you already have an account.
4. Complete the application form
5. Add in all the necessary information and click “Update”. 
6. Access your affiliate dashboard and add in the payout method.
7. Track performance
8. Get paid!

For detailed steps, check out: How to sign up for the Replug affiliate program?

Advantages of using Replug:

• Link shortening: Make your affiliate links clean and more appealing with this top-notch custom URL shortener, improving click-through rates.
• Link cloaking: Protect your affiliate links from looking spammy, increasing click-through rates.
• Custom branding: Reinforce your brand’s identity by customizing your links with branded domains.
• Analytics: Get detailed performance tracking, such as click tracking and geotargeting, giving you insights into which links perform the best.
• Bio links: Share multiple affiliate offers on a single landing page and direct your audience there via a simple bio link.
• QR codes: Quickly generate a custom QR code for your affiliate links. This way, your followers can quickly scan your code, and upon making a purchase, you earn a commission.
• Cross-platform integration: Integrate with social media, email campaigns, and other platforms so your links perform better everywhere.
• Branded links: Turn generic affiliate links into branded links that are more clickable and trustworthy.
• Link retargeting: Retarget users who clicked on your affiliate links but didn’t convert, driving them back to your offers.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

Track and optimize your affiliate links

Tracking and optimization are key to affiliate marketing success. Replug’s powerful analytics allow you to monitor every aspect of your links’ performance. You can see which pages, social media posts, or marketing strategies are driving the most traffic.

Here’s how you can track and optimize your affiliate links effectively:

• A/B testing: Replug allows you to test different versions of your affiliate links to determine which one performs better.
• Click tracking: See which links get the most clicks and optimize your content strategy to focus on high-converting links.
• Optimize for SEO: Replug’s custom URL features also help improve your SEO by ensuring your affiliate links are clean, readable, and keyword-optimized.
• UTM builder: You can add UTM parameters to your affiliate links using Replug. This way, you can track the performance of your affiliate campaign depending on the UTM medium that you choose.

Conclusion

Affiliate marketing is a great way to earn passive income by promoting products you love and believe in. With the right approach, it can be a lucrative and sustainable business model. By following the steps in this guide, choosing the right affiliate programs, and optimizing your efforts using tools like Replug, you can maximize your affiliate marketing success.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

FAQs on how to become an affiliate marketer

Amazon is the world’s largest online marketplace, and learning how to sell on Amazon can open up endless opportunities for entrepreneurs and established businesses alike. Whether you’re looking to start a side hustle, expand your existing business, or dive into e-commerce for the first time, Amazon provides a vast customer base and a streamlined selling process. However, with approximately 1.9 million sellers actively competing for attention, success requires strategy, research, and the right approach.

In this guide, we’ll break down the steps to help you start selling on Amazon, from setting up your account to marketing your products effectively.

Let’s get started!

The algorithm has changed

Imagine launching your Amazon store, excited to see sales rolling in, only to find your product buried on page seven of search results.

Ouch!

That’s because Amazon’s A10 algorithm doesn’t work like it used to. Gone are the days when you could simply throw money at PPC ads and expect to rank.

Previously, the A9 algorithm prioritized PPC sales, meaning you could run ads, generate sales, and climb the rankings quickly. A10 focuses more on relevance, customer satisfaction, and organic sales. Today, organic ranking, customer engagement, and external traffic play a much bigger role in your success.

What’s new?

• Organic sales matter more: The algorithm favors products that sell well without paid ads.
• External traffic is king: Amazon rewards sellers who bring traffic from Google, blogs, or social media.
• PPC ads have less impact: You still need ads, but PPC sales don’t boost rankings like before.
• Customer engagement counts: Good reviews, seller ratings, and response time affect ranking.

So, how do you win with A10? Let’s break it down.

Understanding Amazon seller accounts and costs

Before we begin, it’s wise to learn how Amazon structures its selling options. The platform offers two main selling plans: Individual and Professional. Both plans connect through Amazon Seller Central. Whether you aim to sell on Amazon for free or build a large-scale business, understanding these plans helps you pick the right path.

Individual vs. professional selling plans

Individual sellers

• Pay a per-item fee of $0.99 whenever they sell a product.
• Have no monthly subscription fee.
• Rely on basic tools for selling on Amazon.
• Often allows listing fewer than 40 items per month.

Professional sellers

• Pay a monthly subscription fee of $39.99.
• Don’t pay that extra $0.99 fee per item.
• Can access advanced selling features, such as bulk listing tools and reports.
• Sell in certain restricted categories that aren’t open to individual sellers.

Think about how many products you plan to list each month. If you expect higher sales, the Professional plan typically offers better value. However, the Individual plan is a solid choice if you’re selling fewer than 40 items per month.

Fees you should expect

One of the most common questions is: How much does it cost to sell on Amazon? Beyond your selling plan charges, here are additional fees to keep in mind when increasing sales on Amazon:

• Referral fees: Amazon takes a percentage (often 8–15%) of each sale. This varies by product category.
• Fulfillment fees: Using Amazon FBA requires payment for storage and shipping services.
• Closing fees: These are charged on certain media categories (books, DVDs, and so on).

Setting up your seller account

Wondering how to become an Amazon seller and set up your account?

You’ll need the following:

1. A valid email address or Amazon customer account.
2. A credit card that Amazon can charge.
3. Government-issued ID for verification.
4. Tax details (depending on your country).
5. Phone number for verification.
6. Bank account to receive earnings.

Once you gather these items, you can register through Amazon Seller Central. Be sure to read and agree to Amazon’s terms of service.

After your account is live, you can start exploring how to sell products on Amazon, manage listings, and monitor performance. Let’s begin:

5 ways to sell on Amazon

1. Listing your first product
2. Choosing your business model and products
3. Creating and optimizing product listings
4. Understanding fulfillment options
5. Marketing and promoting your products

1. Listing your first product

To list a product on Amazon, you have two options:

1. Existing products: If the product is already being sold on Amazon, it has an Amazon Standard Identification Number (ASIN). Your listing will be merged with the existing product page, showing all sellers offering that item.
2. New products (Private label): If you’re introducing a product that’s not yet on Amazon, like your exclusive line of eco-friendly water bottles, you’ll create a brand new listing.

Suppose you’re selling eco-friendly water bottles that you sourced from a supplier, and an existing listing is already on Amazon for the same product.

• Start by copying the ASIN from the “product details” section of the current listing.
• Log into Seller Central, click Catalog, and select Add Products. Paste the ASIN into the search bar to find the listing.
• Choose the condition of your item (New, Used, etc.) from the dropdown and select Sell this product.
• Set your price, select your fulfillment option (FBM or FBA), and follow the prompts.
• You can create your SKU by clicking Save and Finish. The listing will be added to your Manage Inventory page in Seller Central.

Now, let’s look at adding a completely new product, for instance, “BrewNest Coffee Dripper”:

• From Seller Central, click Add a product, then select I’m adding a product not sold on Amazon.
• Select your product category and fill in all necessary details (title, price, description, photos, and fulfillment method).
• Once everything is filled out, click Save and Finish. Your product will be submitted for approval.
• After approval, Amazon will assign an ASIN and list it for sale. You can manage it through your Manage Inventory page.

When your product page goes live, customers can find it by searching Amazon. With the right marketing and a quality product, your orders should start coming in.

Related: How to increase sales on Shopify: 25 winning strategies

2. Choosing your business model and products

A well-defined plan makes all the difference when figuring out what to sell on Amazon. Whether you’re interested in private label items, retail arbitrage, or something else, assessing each model and performing thorough product research is highly recommended. If you’re exploring print-on-demand, Podbase is a helpful platform that simplifies product creation and order fulfillment, making it easier to test and scale custom product ideas.

Various selling methods

1. Private label: You work with a supplier to manufacture goods under your own brand. This approach can yield notable margins but typically requires more upfront costs. Shops like Alibaba can help you find private-label products.
2. White labeling: You sell generic products with your own brand name or logo. No manufacturing or design experience is needed.

1. Wholesale: You buy existing branded items in bulk and resell them. It’s a stable method but can involve heavier competition.
2. Retail arbitrage: You look for discounted items in retail stores and resell them on Amazon at a markup. This model can have minimal startup costs but takes time to hunt for bargains. Places like BestBuy, Target, and Walmart are useful examples to start with.
3. Dropshipping: You connect buyers with a supplier who ships products directly. This can cut down on inventory management, though you might have less control over product quality.

Product research tactics

Effective product research answers the question, “Where to buy products to sell on Amazon in a profitable way?” Here are several strategies:

• Check for Amazon’s Best Sellers list. Popular product categories may have fierce competition, so look for underserved niches to boost your brand awareness.
• Study customer reviews and ratings. Gain insights into what aspects of the product customers appreciate or dislike. This feedback can help you improve your listings, address potential issues, and align your offerings with customer expectations.
• Do keyword research. Use tools like Helium 10 or Jungle Scout to find high-volume, relevant keywords that potential customers are searching for. This will help improve your product’s visibility and increase sales.
• Review Amazon’s product restrictions. Before selling, thoroughly go through Amazon’s product restrictions to ensure compliance. Some items, like fine art and surveillance equipment, are prohibited, while others require pre-approval.
• Keep seasonality in mind. Consider how seasonality affects your cash flow. There might be a possibility that an item booms in the summer but slumps in the winter.

What makes a good product?

Wondering if your product is good enough to sell on Amazon? Here are some things to keep in mind if you want your product to sell like hotcakes:

1. Profit margins: After subtracting Amazon fees, shipping, and any production costs, does your item still turn a strong profit?
2. Moderate competition: Look for subcategories or specialized areas where you can differentiate your offering.
3. Manageable size: Heavier or larger goods can mean bigger shipping expenses.
4. Durability: Fragile items have a higher risk of returns and negative reviews.
5. Year-round demand: Some products sell steadily all year round, while others are tied to holiday seasons or trends.

When asking yourself, “How to sell my product on Amazon so it stands out?” focus on finding an item that balances demand, profitability, and strong branding opportunities.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

3. Creating and optimizing product listings

The best way to attract Amazon shoppers is through well-crafted product listings. You need to ensure that your product listing is clear and has engaging content so you don’t risk falling behind in Amazon search results.

Essential elements of a winning listing

1. Title: Include your main keyword—maybe “Bluetooth Headphones” or “Organic Dog Treats.” Keep titles concise (under 200 characters) and add main details (brand, model, color, size).
2. Images: Crisp, high-resolution photos from different angles can make or break a sale. Lifestyle images that show your product in use help buyers visualize how they’ll benefit.
3. Bullet points: Highlight key features or benefits in short statements. Use easy-to-read language and sprinkle in relevant keywords naturally, like “Amazon product reviews” or “Amazon bestsellers rank” when appropriate.
4. Product description: Give more in-depth information and address common buyer questions. Break text into paragraphs to make it inviting and easy to scan.

Here’s an example of Adidas:

Choosing the right keywords

Think about what a shopper would type when looking for your product. Conducting keyword research can involve the following:

• Using Amazon’s autocomplete option to see common search terms.
• Reviewing top-performing competitor listings for keyword ideas.
• Checking specialized keyword research platforms like Semrush or Ahrefs to pinpoint relevant words with strong search volume.

Place your most important keyword phrases in your listing title and bullet points. Spread secondary terms naturally throughout the product description.

Tips for ongoing optimization

• Update visuals as you receive better photography or user-generated images.
• Adjust bullet points based on frequently asked questions.
• Test different versions of your title, bullet points, or images to see what increases your conversion rate.
• Monitor comments and star ratings to see if product improvements or listing tweaks are needed.
• Regularly refresh product visuals and optimize listings to maximize sales potential.

Related: Top 11 benefits of eCommerce SEO

4. Understanding fulfillment options

Storing, packing, and shipping goods might be the biggest challenge for new sellers. That’s where the debate begins: Fulfillment by Amazon (FBA) vs. Fulfillment by Merchant (FBM).

Amazon FBA (Fulfillment by Amazon):

• Amazon handles storage, packing, and shipping. 
• Eligible for Prime shipping, increasing sales potential. 
• Amazon provides customer service & returns. 
• Higher fees for storage and fulfillment.

Amazon FBM (Fulfillment by Merchant):

• You store and ship products yourself, reducing fees. 
• More control over inventory and order processing. 
• No Prime eligibility, meaning fewer conversions.

So, which method is right for you? It often depends on how quickly you expect to increase sales, your product’s size, and your margin. Some sellers even use both approaches to optimize costs, known as multi-channel fulfillment.y.

5. Marketing and promoting your products

With millions of items on Amazon, standing out takes strategy. Don’t skip marketing if you’re launching your first item or expanding a popular brand. Here are ways to market your Amazon products for higher sales:

Leverage external Traffic (Amazon loves this!)

• Social media ads: Promote your products on Instagram, TikTok, and Facebook.
• Google ads: Amazon rewards listings that receive traffic from Google.
• Influencer marketing: Work with micro-influencers to create product buzz.

Promotions and deals

Here are some ways to drive an upswing in sales:

• Lightning deals that appear on Amazon’s deals page.
• Coupons that buyers can “clip” and see during checkout.
• Prime-exclusive discounts reward Prime members with lower prices.

Run Amazon PPC campaigns (but smartly!)

• Sponsored products:Appear in search results for targeted keywords.
• Sponsored brands: Showcase multiple products under your brand.
• Sponsored display: Retarget potential buyers.

Tip: PPC is still useful but should complement an organic ranking strategy rather than being the main driver of sales.

Track your campaigns regularly using campaign tracking. If a keyword isn’t converting, reduce the bid or add it to negative keywords.

Building brand awareness

1. Register your brand on Amazon Seller Central if you meet the trademark requirements. You’ll gain access to extra branding tools.
2. Create a branded short domain to showcase your product catalog.
3. Use A+ Content (for registered brands) to add detailed descriptions, comparison charts, and images that help buyers see why your product is worth it.

Related: How to increase sales on Amazon: Understanding A10 [Updated]

Optimize Amazon selling with Replug

Building your brand image outside of Amazon can push more visitors to your listing and help you boost e-commerce sales. Here are some ways you can do it with Replug:

Link management
Easily shorten long and cluttered Amazon links into clean, custom URLs with this reliable URL shortener. With Replug, you can also generate link previews, add custom favicons, create password-protected short links for Amazon, A/B test multiple links, and set up link rotation. Our Amazon URL shortener is a one link destination for all your link management needs.

Affiliate link cloaking
Messy and intimidating Amazon affiliate links can turn potential buyers away. Replug allows affiliates to cloak long URLs, making them cleaner, safer, and more appealing for clicks.

Deep links
Direct users to specific product pages within the Amazon app instead of a generic web page using Replug’s deep linking feature. This improves user experience and boosts conversion rates by reducing unnecessary redirects.

Bio links

Turn your single bio link into a high-converting landing page. Showcase multiple Amazon products, deals and discounts, new finds and launches, and more with Replug’s bio link feature. It’s perfect for influencers, content creators, and businesses looking to drive traffic from Instagram, TikTok, and other social platforms.

Retargeting
Enhance your Amazon ad performance by embedding retargeting pixels into your short links. This enables you to cross-promote across different platforms, re-engage lost customers, and drive more traffic to your Amazon storefront.

White-label branding
Create a customized white-label dashboard with Replug in just a few minutes and build a branded experience for your clients. With Replug’s white-label solution, you can add your own logos, colors, and domain, making it look like an extension of your brand rather than a third-party tool.

Advanced analytics
Replug provides in-depth analytics that goes beyond Amazon’s default URL shortener. Gain insights into total clicks, unique clicks, referral sources, and geographic data. Plus, you can add UTM parameters to your links for precise tracking across various channels.

QR codes
Easily generate QR codes for your Amazon links and share them across different marketing channels. Customers can simply scan the code to access your Amazon storefront, streamlining the shopping experience and increasing conversions.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Conclusion

You’ve now seen the major steps for how to sell on Amazon for beginners, from setting up a Seller Central account to planning your product lineup and using thoughtful keywords. Selling on Amazon can feel like a real adventure, but a well-researched approach helps you stay on track.

Think of each sale as a stepping stone. Keep testing different product ideas, gather feedback from buyer reviews, and tweak your listings often. For off-Amazon marketing, remember to simplify your links and measure click performance with tools like Replug so you can make smart decisions about your campaigns.

Ready to take the next step? Launch a small batch of products, learn from the process, and keep evolving. With consistent effort and an eye on what customers value, you can build a successful Amazon seller account that grows in ways you never imagined.

FAQs on how to sell on Amazon