Tag: url shortener

9 ways to multiply your sales with eCommerce retargeting

Did you know that over 68% of shopping carts get abandoned online?

Don’t worry eCommerce retargeting can significantly improve those odds.

In this blog, we’re going to reveal some insider secrets that can help businesses of all sizes double their monthly sales.

What is retargeting?

Retargeting is a marketing strategy used by brands to reconnect with individuals who have previously interacted with their website, social media profiles, or other digital content. It involves displaying targeted advertisements to these individuals across various online platforms, to re-engage them and encourage them to take a specific action, such as making a purchase or signing up for a newsletter.

Here’s how retargeting typically works:

Key retargeting features	Description
Tracking	Whenever someone engages with your website, clicks on an advertisement, or uses your application, a small piece of code (such as a pixel) tracks their actions. This code doesn’t disclose any personal information but helps distinguish individual users.
Targeting	Using the collected tracking data, you can create specific groups of users based on their interactions with your brand.
Ad display	With these targeted user groups identified, you can display tailored ads across the social media platforms they frequent. These ads serve as reminders of your brand, offer enticing incentives, or highlight relevant products and services.

Also read: 7 Retargeting Best Practices Every Marketer Should Follow

Types of eCommerce retargeting:

Here are some types of e-commerce retargeting:

Cart abandonment: Target users who left items in their cart without purchasing.
Product page: Show ads for viewed products to encourage purchase.
Cross-sell/upsell: Promote related products after a purchase.
Discounts/promotions: Offer special deals to entice users to buy.
Reactivation: Re-engage users who haven’t visited or purchased recently.
Dynamic: Display personalized ads based on past interactions.
Email: Send targeted emails to remind users of their abandoned carts or showcase product recommendations.

What are the differences between retargeting and remarketing?

While retargeting and remarketing are often used interchangeably, there are subtle differences between the two.

Feature	Retargeting	Remarketing
Definition	Retargeting primarily focuses on reaching users who have visited a specific website or interacted with a brand in some way, and to reconnect with past visitors or customers.	Remarketing, on the other hand, encompasses strategies primarily through personalized email campaigns
Purpose	To re-engage users who have shown interest in the brand or its products but have yet to complete a desired action, such as making a purchase.	To reconnect with users who have previously interacted with the brand and encourage them to take a specific action, such as completing a purchase or signing up for a newsletter.
Target audience	Users who have visited a specific website, viewed products, or interacted with digital content.	Users who have previously engaged with a brand’s website, social media profiles, or other digital channels.
Tracking method	Typically, it uses cookies or pixels to track user behavior and activities on a website.	Often relies on email addresses or contact information provided by users during previous interactions with the brand.
Conversion rate	Generally higher conversion rates as it targets users who have already shown interest in the brand or its products.	Conversion rates can vary depending on the remarketing campaign’s effectiveness and the messaging’s relevance to the target audience.
Ad-display	Utilizes targeted ads displayed across various online platforms, such as social media, search engines, and websites.	Primarily involves personalized email campaigns, although ads may also be displayed on websites, search engines, and social media platforms.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Top 9 eCommerce retargeting strategies to follow

1. Segment your audience

The first step is to identify key segments and customize your eCommerce retargeting campaigns to cater to the specific needs and interests of each segment.

For example, you might create separate ad campaigns targeting users who abandoned their carts versus users who browsed specific product categories but didn’t make a purchase.

2. Catchy ad copy

Eye-catching visuals are a must in eCommerce retargeting, but stunning images alone can’t seal the deal. Without a compelling message, your ads risk getting lost in the scroll.

Here’s where powerful copywriting takes center stage. Great copy grabs attention, ignites emotions, and motivates action. By incorporating these elements, your retargeting efforts won’t just reconnect with past visitors, they’ll turn them into authentic buyers.

3. Inject FOMO to boost last-minute sales

When done right, retargeting ads can lead to great conversion rates. But there’s always room for improvement. You can boost your conversion rates by adding a sense of urgency, like creating FOMO (fear of missing out).

This can be done with countdown timers, last-minute deals, or limited-time offers. When your audience sees that a popular product is available for a limited time, it triggers their impulse to buy. You can also customize your ads with countdown timers to make them feel more urgent.

4. Cross-sell new and existing products

This usually depends on the type of products you sell. However, there’s a good chance that some of your products will complement one another.

You can utilize both customer and sales data to come up with a list that targets particular purchases. Then, you’ll show your audience ads that might be a product that complements their purchase. Your ad should make the value of the purchase clear to their mind. Show them how these purchases will complement one another.

Offering relevant cross-sell suggestions demonstrates that you understand your customers’ needs and preferences. This personalized approach enhances the shopping experience, fostering customer satisfaction and loyalty.

5. Retarget based on the sensitivity of pricing

One of the main reasons people abandon their shopping carts is the high shipping costs and finding a better deal elsewhere via a competitor.

For instance, millennials are quite careful about spending on non-essentials and spending less than the generations before them. Now that you know you’re dealing with price-sensitive customers, you can win them over by targeting them based on less.

You can target those people who have left at a specific point in the checkout process. For instance, right before they pick out shipping options. You can then offer them free shipping or give them discounts to entice them to come back and make a purchase.

6. Adjust your retargeting ads’ frequency

Most people are quite receptive to eCommerce retargeting ads, just as long as you don’t overdo it. If some ads are frequently popping up, this can hurt the relationship between the brand and the customer.
Up to the point where the customer ends up frustrated with these ads because you’re someone intruding into their lives, in an almost creepy way.

7. Keep your content updated

Repeatedly using the same ad copies in your eCommerce retargeting campaign can quickly diminish its effectiveness. When your customers encounter these ads everywhere, they eventually tune them out, similar to how we overlook billboards or road signs.

This phenomenon, known as advertising blindness or banner blindness, reduces the impact of your messaging. To maintain engagement and combat this, it’s essential to keep your approach fresh by regularly updating your ads to capture your audience’s attention effectively.

8. A/B testing for optimization

Another way to increase eCommerce sales is by exploring diverse ad creatives, copies, and strategies using A/B testing. Experiment with variations to pinpoint what connects most effectively with your audience. If needed, develop new retargeted ads tailored to your user base. Test various elements such as headlines, images, and calls to action to fine-tune your retargeting strategy and enhance overall performance.

9. Monitor and analyze results

Regularly monitor the performance of your retargeting campaigns and analyze metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to identify areas for improvement and optimization.

What is the best tool for retargeting?

The choice of the best tool for retargeting can vary depending on factors such as the specific needs of your business, budget constraints, and the platforms you wish to target.

However, one of the best retargeting platforms is Replug. It’s affordable and easy to use, and it goes beyond basic retargeting, offering functionalities like link cloaking, traffic routing, cross-platform conversion tracking, and much more.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Replug allows you to create specific campaigns designed for retargeting. Within this campaign, you can define which retargeting pixels you want to use.
This top-notch link optimization platform integrates with so many popular social platforms, that you can simply add the relevant pixel to your links.
Once you’ve set up your retargeting campaign with pixels, you can create branded shortened links as usual with this short URL shortener. When someone clicks on your Replug link, the retargeting pixel fires in the background, adding that user to your retargeting audience.

Why eCommerce businesses should prioritize retargeting?

Ever lost a potential customer who browsed your website but left without buying anything? eCommerce retargeting can bring them back!

1. Cross-device retargeting

Shoppers often research across multiple devices – phones, laptops, tablets. Cross-device retargeting ensures your ads follow them easily, keeping your brand top-of-mind no matter which device they use.

2. Email remarketing

Email remarketing is a powerful strategy for eCommerce businesses to tackle one of their most common challenges: cart abandonment. By implementing follow-up pixels in their email campaigns, businesses can effectively reduce cart abandonment rates and increase conversions.

Highlight the abandoned products, offer targeted discounts to incentivize completion, and provide a clear path back to checkout for a seamless recovery experience.

3. Social media retargeting

Retargeting pixels placed on your website to track visitors and then display targeted ads on their social media feeds. These ads can feature products they browsed, similar items, or special promotions, increasing the chances of re-engagement and conversion.

Besides that here are some of the major benefits of retargeting:

Increased conversion rates: Retargeted ads have higher conversion rates compared to regular display ads since they target users with demonstrated interest.
Brand awareness: By maintaining a presence in front of potential customers, retargeting helps reinforce brand awareness and credibility.
Customization: eCommerce retargeting campaigns can be tailored based on users’ browsing behavior, ensuring relevant and timely messaging.
Cost-effectiveness: Retargeting ads increase brand search by 1046%. This helps you maximize the impact of the advertising budget by focusing on a warm audience.

Best examples of eCommerce retargeting

Here are some of the best examples:

1. Amazon

This Twitter retargeting ad example shows how brands can use Twitter’s native ad format to display relevant products or services in front of their targeted audience. The product being advertised here is for sale on Amazon, which means that those who visit this page can purchase it directly from Amazon without having to go through any other steps in between.

2. Udemy

The next in line is Udemy, If a user browses through Udemy’s course catalog but doesn’t enroll in any courses, Udemy may use browser retargeting to display targeted ads across other websites visited by the user.

These ads may showcase popular courses or highlight topics the user previously showed interest in, enticing them to return to Udemy and enroll in a course.

FAQs on eCommerce retargeting

How can businesses measure the success of their eCommerce retargeting efforts?

Businesses can measure the success of their eCommerce retargeting campaigns by tracking metrics such as click-through rates, conversion rates, return on ad spend (ROAS), and overall revenue generated from retargeted users.

What is the best tool for social media retargeting?

The choice of the best retargeting tool depends on factors such as business needs, budget, and targeted platforms. However, Replug is one of the top retargeting platforms in 2024, offering affordable pricing and advanced functionalities like link cloaking, traffic routing, and cross-platform conversion tracking.

What are some effective eCommerce retargeting strategies?

Some effective strategies include segmenting your audience, creating catchy ad copy, injecting FOMO (fear of missing out) to boost sales, cross-selling complementary products, retargeting based on pricing sensitivity, adjusting ad frequency, and much more…

April 17, 2024

Why is Replug the best Ow.ly alternative?

Ow.ly, a link-shortening tool from the popular platform Hootsuite, has won over many users, but it’s not without its downsides. One big issue is that it’s tied exclusively to Hootsuite. So, if you’re not using Hootsuite for your social media or other tasks, Ow.ly won’t work for you.

That’s why it’s worth exploring ow.ly alternatives that offer more advanced link management features to meet the needs of today’s marketers and businesses.

One top alternative is Replug.

While Ow.ly covers the basics, Replug goes above and beyond with features like detailed analytics, customizable call-to-actions, white-label solutions, bio-links, retargeting pixels, and more.

Let’s take the next step and introduce you to Replug, where you can discover a whole new level of link management capabilities.

Replug.io

Replug.io is a comprehensive link management platform offering advanced features like detailed analytics, customizable call-to-actions, and white-label solutions, empowering marketers to optimize their campaigns effectively.

Ow.ly

Ow.ly is a link-shortening tool developed by Hootsuite, a popular social media management platform. It allows users to condense URLs into shorter, more manageable links, primarily for sharing on social media platforms. However, Ow.ly is exclusively tied to Hootsuite and lacks advanced features and flexibility compared to standalone link management alternatives.

Replug vs Ow.ly

A complete link management solution
for marketing professionals & agencies. Try Replug for free

In this comparison, we’ll explore the key differences between Replug and Ow.ly to help you make an informed decision. While both platforms offer link-shortening capabilities, they differ in terms of features, integrations, and flexibility.

Link management capabilities

Let’s start with some of the most important link management feature comparisons to see what works best for your brand.

1. Advanced link shortening

First, we have link shortening. With Replug, users can enjoy advanced link-shortening features that not only condense URLs but also provide detailed analytics and customization options for each shortened link.

Whereas, Ow.ly offers standard link-shortening capabilities without the advanced analytics and customization features found in Replug.

If you’re looking to go beyond basic URL trimming, Replug’s advanced features make it the smarter way to shorten link
while tracking and customizing every click.

2. Bio-links

Next, we have bio-links where Replug enables users to create bio-links, which serve as a centralized hub for multiple links, making it easier to share content across various platforms from a single location.

Ow.ly lacks the functionality to create bio-links, limiting users to sharing individual shortened links.

3. QR codes

Ow.ly does not offer QR code generation as part of its feature set. But in the case of Replug, users can generate QR codes for shortened links with Replug, making it convenient to share links offline or in print materials.

4. Deep links

Same as the QR codes, deep linking capabilities are not available within Ow.ly. Whereas with Replug marketers can create deep links, which enables direct access to specific sections or content within mobile apps, and enhance user experience and engagement.

5. Custom CTAs (call-to-actions)

When it comes to Replug, brands can use the free CTA generator to create custom call-to-actions associated with their shortened links, allowing for greater control over user interaction and conversion optimization.

Whereas, Hootsuite does offer AI content creation capabilities but still both the platforms lack advanced customization options for call-to-actions.

6. Retargeting pixels

Lastly, we have one of the most amazing features which is retargeting links. Here Ow.ly does not support retargeting pixel integration. However, users can integrate retargeting pixels with Replug’s shortened links, enabling targeted advertising campaigns and audience remarketing efforts.

White-label solution

Neither Ow.ly nor Hootsuite offers white-label boards. However, unlike these platforms, Replug provides an extensive range of branding options, including white-label boards. This feature allows you to create your personalized link management tool, allowing you to…

Replace Replug’s domain with your own for shortened links.
Customize the overall user interface to match your brand aesthetic.
Add your brand name, logo, favicon, title, meta image, description, and domain.
Design reports and emails sent to users with your branding.
Promote your brand with advanced characteristics such as retargeting links, catchy call-to-actions, traffic routing, and more.

Overall white-label service can help you scale up and meet the demands of launching new services without incurring additional costs.

Detailed link analytics comparison

Ow.ly

Being a more well-known service, Ow.ly likely offers a range of features, but in-depth link analytics might not be the main focus. Research-specific analytics offered by the platform include:

Total clicks on the link
Where the clicks came from (e.g., Facebook, Twitter, email)

Overall, keep in mind that Hootsuite is more focused on social media analytics. However, if you’re using Hootsuite, you can add tracking parameters to your Ow.ly links so that you can track them in an analytics tool like Usermaven.

Besides that the platform also allows you to filter your analytics to analyze data for specific brands you’re promoting. Or track the performance of individual marketing campaigns.

So my friends as you can see Replug is the clear winner.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Integrations offered

Replug

Replug offers direct integrations with various social platforms, email marketing tools, social media management tools, and much more.

Whether it’s connecting with popular social media channels like Facebook, Twitter, or LinkedIn, or integrating with leading email marketing tools such as Mailchimp or Constant Contact, Replug allows users to optimize their outreach efforts and drive engagement effectively.

Additionally, Replug’s integrations with social media management tools like ContentStudio, and Social Bee streamline the process of content scheduling, creation, and publishing, as well as social media analytics tracking and much more..

With its comprehensive range of integrations, Replug excels as a solution for link management and marketing optimization.

Ow.ly

Ow.ly, being an integral part of the Hootsuite platform doesn’t have standalone integration capabilities. Instead, to integrate with other tools, users need to connect to Hootsuite itself.

Here are some of the Replug reviews

“Handy Link Management Tool with URL shortener and more”

Says Alan N.

“Very convenient platform to create Branded Links with Marketing & Reporting”

Says Karen S.

Pricing comparison

Now, let’s talk about pricing. When choosing a link management tool, go for the one that meets your needs best. Here’s a quick pricing table for you:

Replug	Ow.ly
Basic = $19 /month	Professional plan = $99 per month
Professional = $49 /month	Team plan = $249 per month
Agency = $79 /month	Custom enterprise plan

Compare Replug’s features, functionality, and pricing against Ow.ly, and you’ll quickly see why it’s the clear winner.

With flexible pricing plans to suit every budget and requirement, Replug ensures that you get the most bang for your buck without compromising on quality or performance.

Conclusion

Considering the limitations of Ow.ly tied exclusively to Hootsuite, this article clearly explains why Replug is the best Ow.ly alternative. Enjoy advanced link management features, affordable pricing, top-notch customer support, and much more…

Faqs

What are social media management tools, and how do they differ from link management tools?

Social media management tools are platforms that help businesses schedule, publish, monitor, and analyze their social media content across various platforms like Facebook, Twitter, Instagram, and LinkedIn. While link management tools focus specifically on managing URLs and tracking link performance.

What are some key features to look for in link analytics tools?

When selecting a link analytics tool, consider features such as total clicks, click-through rate (CTR), demographics, referring sources, UTM parameters for campaign tracking, time series data, and customizable reports.

What’s the difference between Replug and Ow.ly?

Both Replug and Ow.ly offer link management solutions. Replug focuses on detailed link analytics and integrations with analytics tools, while Ow.ly emphasizes social media scheduling and team collaboration features.

Why is link management important?

Effective link management helps you:

– Improve SEO (Search Engine Optimization) ranking
– Track the performance of your marketing campaigns
– Analyze user behavior and content engagement
– Maintain brand consistency
– Shorten long URLs for better aesthetics and sharing

April 16, 2024

How to see who clicks on your Instagram link?
If you’ve ever wondered who’s tapping on the links in your Instagram bio, you’re not alone. It’s a common question among users looking to understand their audience better and fine-tune their content strategy.

In this guide, We’ll uncover what you can (and can’t) glean from Instagram’s native data insights, and we’ll introduce you to a handy third-party tool that can give you a deeper dive into bio link clicks.

Whether you’re an aspiring influencer, a savvy entrepreneur, or just someone who loves sharing cool stuff on Instagram, understanding how to track bio link clicks is key to making the most of your social media presence. So, let’s dive in and discover the secrets to optimizing your bio links for maximum impact!

Can you see who clicks on your Instagram bio link?

Instagram’s analytics tell you how many clicks your bio link gets and where they’re coming from, but it doesn’t tell you who exactly is clicking. You can see general info like age, gender, and location of the people clicking, but not their names or usernames.

So while you won’t know the specific individuals clicking on your link, you can still keep an eye on how well it’s doing overall and get a sense of who’s interested in your content based on the demographic info provided.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

How to use the Instagram insight feature and track link clicks?

Using Instagram insights can give you valuable insights into your account’s performance and your audience’s behavior.

Note: Make sure you have a business or creator account on Instagram. If you still need to set one up, you can learn how to do so.

Here’s how to make the most of this feature:

Step 1: Open the Instagram mobile app and go to your profile.

Step 2: Tap on the Insights action button. You can find this either by tapping directly on the Insights button or by going to the Menu in the upper right corner and selecting Insights from there.

Step 3: Once you’re in Insights, you’ll see various metrics under the Overview section, giving you a snapshot of your account’s performance. You can also dive deeper into specific content by tapping on it for a more detailed breakdown of its performance.

To check your bio link click on Instagram:

Step 4: Tap on the “Activity” tab in the Instagram insight.

Step 5: Scroll down to find the section that shows how many clicks your bio link received during the last week.

Also read: How to View Instagram Analytics: All You Need to Know

Step 6: You can compare this data with previous results to see how you’re doing over time. This comparison can help you track your progress and identify any trends in your audience’s behavior.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Limitations of Instagram insights

While Instagram Insight offers valuable data on bio link performance, it does come with certain limitations worth noting:
1. Lack of individual click details: Instagram Insight only reveals the total number of clicks on your bio link, without specifying who clicked or providing any other individualized information.
2. Absence of click-through rates: Although you can see the total clicks, Instagram doesn’t show how many people saw the link and decided to click. This omission makes it challenging to calculate click-through rates or compare link performance effectively.
3. Limited demographic insights: While basic demographic data like age, gender, and location of link-clickers is available, it may not offer comprehensive insights into your target audience’s characteristics.
4. Weekly reporting: Instagram Insight provides data every week, restricting real-time tracking or comparisons across different periods. For instance, comparing this month’s link performance to last month’s isn’t feasible within Instagram’s analytics framework.
5. Exclusive to business accounts: Access to Instagram Insight for bio links is restricted to business accounts. This limitation may inconvenience individual users unwilling to switch or small businesses lacking the resources to manage a separate account.
Can I find out who clicks my link-in-bio?

Unfortunately, Instagram’s native analytics don’t provide detailed information about who clicks on your bio link, which can be frustrating for businesses and brands looking to track the effectiveness of their promotions.

When monitoring traffic and click analytics on desktop, it’s also important to stay mindful of data privacy. Using a Windows VPN helps protect your browsing data, keeps your analytics secure, and ensures your link tracking remains private when managing campaigns from a PC.

Try Replug for bio link management and tracking:

Replug.io emerges as a top-notch alternative to Instagram Insights, offering robust link management and bio-link tracking capabilities.

By using Replug, you not only gain detailed analytics on your shared links but also improve client management with insights into audience behavior and preferences. By generating a personalized shortened bio link through this brilliant link shortener and integrating it into your Instagram bio, you unlock a wealth of data, including click information, geographical details, and device usage.

Utilizing Replug’s bio-link analytics provides you with unparalleled insights into audience behavior. Armed with this valuable information, you can track key performance indicators, refine your marketing strategies as needed, and optimize your return on investment (ROI) effortlessly.

Also read: How to add a link in bio to your Instagram profile?

A complete link management solution
for marketing professionals & agencies. Try Replug for free

FAQs

Can I see who clicks on my Instagram bio link?

Unfortunately, Instagram’s native analytics don’t provide individual click details. However, third-party tools like Replug offer detailed insights into link clicks, including information about the individuals clicking on them.

How can I track the effectiveness of my Instagram bio link?

While Instagram Insights offers basic metrics, such as total clicks, they lacks detailed analytics. To track the effectiveness of your bio link and gain insights into audience behavior, consider using third-party tools like Replug, which provide comprehensive analytics on link performance.

What information does Replug provide about link clicks?

Replug offers detailed analytics on link clicks, including data on click activity, geographical location, device information, and even insights into the individuals clicking on the links.

Do I need a business account to use Replug for Instagram bio links?

No, Replug can be used by individuals and businesses alike to manage and track bio links on Instagram. Whether you’re a small business owner or an influencer, Replug provides valuable insights into link performance.
April 2, 2024

Bitly vs Rebrandly vs Replug: Which is the best link management tool?

Today we’re here with another comparison of three of your favorite tools Bitly, Replug, and Rebrandly. As you may know, all these tools provide vast features. But with that, there come some pros and cons as well. That is why we came up with this detailed blog comparing three industry titans: Bitly vs Rebrandly vs Replug, alongside feature explanations, use cases, benefits, and more to help you pick the perfect fit for your needs.

A quick overview

Replug.io	Bitly	Rebrandly
Replug is an all-star link management tool for marketers with features such as branded link shortening, traffic routing, QR codes, A/B testing, and link retargeting pixels, deep linking, and much more.	Bitly is a URL-shortening service that allows users to create shortened versions of long URLs, making them easier to share, manage, and track. Also, it can be integrated with various platforms, social media tools, and applications.	Rebrandly allows users to create, share, and manage branded links. With Rebrandly, users can also track the performance of their branded links through analytics tools provided by the service.

Here’s a pricing comparison

Pricing Plan Description	Replug	Bitly	Rebrandly
Basic / Essential	$19 /month	$8/month(Only available in annual plan)	$14 /month
Pro / Growth / Professional	$49 /month	$35 /month	$39 /month
Agency / Bulk / Enterprise	$79 /month	$300 /month	$399 /month

Things to look for in your link management tool

Before we get to the feature comparison of Bitly vs Rebrandly vs Replug. Let us give you a quick rundown of some of the major things one should look for in a link management tool.

Customization options: First thing first make sure the tool allows you to customize your shortened links with your own branded domain name, helping to maintain brand consistency and credibility.
Analytics and reporting: Look for advanced analytics features that provide insights into link performance, including metrics such as click-through rates, geographic location of users, and referral sources.
Link tracking: Make sure the tool offers comprehensive link-tracking capabilities, allowing you to monitor the performance of individual links and campaigns in real-time.
Integration capabilities: Choose a tool that easily integrates with other platforms and tools you use, such as social media management tools, CRM systems, or marketing automation platforms.
Link management features: Look for features that streamline link management tasks, such as bulk link creation, link editing, and link expiration settings.
Security: Ensure the tool prioritizes link security, protecting against malicious activities such as link spoofing or phishing attempts.
Pricing and scalability: Consider the pricing plans offered by the tool and whether they align with your budget and scalability needs as your link management requirements grow over time.

Bitly vs Rebrandly vs Replug – Feature analysis

Above we have discussed some of the common things to look for in your link management tools alongside a quick pricing comparison of your favorite tools. Now let’s have a look at the detailed comparison in terms of features.

1. Branded short links

The first and most important feature is branded short links. These are shortened URLs customized with your brand’s domain name, enhancing brand visibility and recognition in every link you share online.

Benefits

Marketers can generate branded URLs to promote each product, enabling consumers to access additional product information and tutorials.
Agencies operating in multiple regions can use a reliable link shortener with geotargeting capabilities to create region-specific short links.
Companies can create short links to FAQs, troubleshooting guides, or support ticket submission forms. When customers encounter issues or have questions, they can quickly access relevant resources without having to navigate through lengthy URLs.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Yes
Rebrandly	Yes

Verdict: Replug

Each of these tools provides branded short links, yet Replug gains a competitive advantage by offering the flexibility to generate unlimited number of branded links and connect multiple domains within both of its plans.

2. White-label board

A customizable dashboard for showcasing branded short links without mentioning the link management tool provider, perfect for professional presentations, reports, and embedding on websites.

Benefits

Agencies can manage multiple client projects, customize project templates, and showcase their work under their own branding, enhancing client relationships and streamlining project management.
Contributes to significant cost savings, as businesses avoid the expenses associated with developing and maintaining, freeing up resources for other strategic investments.
Develop a white-label board feature within your SaaS platform for clients to collaborate with their teams and external stakeholders.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Does not offer
Rebrandly	Does not offer

Verdict: Replug

Replug stands out with its white-label solution, surpassing Bitly and Rebrandly, both of which lack this feature

3. Advanced link tracking

This is another important feature, as advanced link tracking includes metrics like click-through rates, geographical data, and referral sources, enabling precise monitoring and optimization of marketing campaigns and website traffic.

Benefits

Generate customized reports with key metrics and analytics data to evaluate the effectiveness of your strategies.
Agencies involved in affiliate marketing can utilize branded URLs to track clicks, conversions, and sales generated through affiliate links.
Utilize advanced link tracking to monitor the performance of various marketing campaigns across different channels.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Yes
Rebrandly	Yes

Verdict: Draw

All three platforms provide advanced link tracking, consider attributes like data history and more in your link tracking software to choose one as per your needs.

4. Retargeting pixel

This helps brands track visitor behavior and serve targeted ads to them on other platforms, increasing engagement and conversions by re-engaging interested prospects.

Benefits

Add a retargeting pixel on product pages to track user behavior and target ads to visitors who have shown interest but still need to complete a purchase, increasing conversion rates.
Utilize a retargeting pixel on blog posts or content pages to retarget visitors with related content or offers.
Add this feature to encourage visitors to sign up for newsletters, webinars, or other lead magnets.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Does not offer
Rebrandly	Yes

Verdict: Replug & Rebrandly

Both Replug and Rebrandly stand out by providing retargeting pixels.

5. Deep links

These are URLs that direct users to specific content within mobile apps, enhancing user experience and engagement by minimizing navigation steps.

Benefits

Implement deep links to direct users to specific content or features within a mobile app, enhancing user experience and increasing engagement.
Utilize deep links to drive users directly to product pages or shopping carts within a mobile app, simplifying the purchasing process and reducing friction.
Use deep links to create personalized user journeys based on user preferences or past interactions.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Yes
Rebrandly	Yes

Verdict: Draw

All three of the tools provide deep linking, consider additional features like A/B testing and pricing to make an informed decision.

6. Bio-links

A single link that serves as a micro landing page which includes social media profiles, blog posts, or product pages, providing a centralized hub for all your online content.

Benefits

Content creators, bloggers, and media outlets can curate and showcase their latest articles, videos, podcasts, or other content formats in bio-links,
Empower influencers and social media marketers with shortened URLs that fit character limits in tweets and posts.
Clothing stores can create custom bio-links for promoting their new collection, sale offers, or limited collection details.

Tool	Agency / Enterprise / Premium
Replug	Yes (50 bio links)
Bitly	Yes ( 5 Link-in-bio pages )
Rebrandly	Yes

Verdict: Replug

All three of the tools provide bio-links, though the Replug bio-link tool stands out by providing the most numbers of bio-links in its agency plans.

7. QR codes

Scannable codes that, when scanned with a smartphone camera, redirect users to a specific URL, facilitating easy access to digital content from physical marketing materials and enhancing user engagement in offline environments.

Benefits

Incorporate QR codes on restaurant menus to enable customers to view detailed descriptions, nutritional information, or special offers for menu items.
Display QR codes on event signage or banners to facilitate easy access to event schedules, maps, or registration pages, improving attendee experience and engagement.
Use QR codes generated from shortened links for print materials to go paperless.

Tool	Agency / Enterprise / Premium
Replug	Yes ( Unlimited )
Bitly	Yes ( 200 )
Rebrandly	Yes

Verdict: Bitly

All three platforms provide QR code generation, Though Bitly QR code generator takes the lead by providing branded QR codes.

8. CTA generation

Well-crafted CTAs can help users make decisions by presenting them with clear options and guiding them toward the desired outcome.

Benefits

Encourage users to try out your product or service by including a “Start Your Free Trial” CTA button on your website or landing pages.
Prompt interested prospects to schedule a personalized demo of your product or service with a “Request a Demo” CTA button or form.
Offer exclusive discounts or promotions to email subscribers with a compelling “Claim Your Discount” CTA.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Does not offer
Rebrandly	Does not offer

Verdict: Replug

Looks like we have a clear winner here. Which is Replug. As both the other competitors do not provide the option to custom create CTA’s.

9. Link rotator

This allows you to direct visitors to multiple landing pages using a single link, implementing predefined filters such as country, time, date, and more for precise traffic distribution tailored to your strategic goals

Benefits

Real estate agents or property managers working for multi-platform property management companies operating globally or locally, like Airbnb management Sydney, can use link rotators to showcase multiple property listings.
Allows brands to capitalize on all potential leads with audience-specific ad and retargeting campaigns.
By implementing filters such as department, job role, or skill level within the link rotator, organizations can create customized learning paths for employees.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	No
Rebrandly	Yes

Verdict: Replug & Rebrandly

While both Replug and Rebrandly offer advanced traffic routing capabilities, Bitly falls short in providing some essential features in comparison.

Who’s the winner?

That was all in today’s blog of Bitly vs Rebrandly vs Replug.

Now is the time for the winner. Considering all the major details Replug stands out as the winner, it’s the ultimate Bitly alternative, offering a wide range of features, affordable pricing, and excellent customer support, making it the top choice for everyone.

Here’s how:

Marketing and optimization tools

Replug caters to marketers by offering features like QR code generation for offline access, A/B testing to identify high-performing links, and retargeting pixel integration for targeted advertising. You can also create deep links for in-app experiences, bio links to consolidate all your connections, and calls to action to drive conversions.

Security and white-labeling

Replug prioritizes link security with features like real-time link scanning, malicious URL blocking, and phishing detection. Additionally, agencies can leverage white-label solutions to manage client links seamlessly under their own branding.

Branded shortening & customization

Replug allows you to create short, memorable links that incorporate your brand name. This enhances brand recognition and trust compared to generic shorteners.

Detailed analytics

Unlike Bitly and Rebrandly, Track the performance of your links with in-depth click data, conversions, and other metrics. Use these insights to optimize your link strategy and maximize results.

FAQs

What is the best URL shortener?

The best URL shorteners of 2024 are none other than Replug. It is the best Rebrahndly alternative. Both in terms of features and pricing.

Is Replug expensive?

No, Replug is not expensive at all. Considering the amount of advanced features it offers the perfect pricing pans for businesses of all tiers.

Does Replug offer a free trial?

Yes, Replug offers a free trial for users to test its features.

What are the benefits of using a branded short link?

Some of the most common benefits of using a branded short link include improved brand visibility and recognition, increased click-through rates, and enhanced trust and credibility with your audience.

March 18, 2024

Replug vs Bitly vs TinyURL: Which URL shortener is best for marketers in 2025

Long, messy URLs can be a massive nightmare for marketers. They are hard to share, look unprofessional, and are impossible to track properly. That frustration grows more when you’re trying to manage campaigns and need clear data insights on what’s actually working.

With numerous tools available, determining how to shorten a link without compromising valuable tracking and branding power is a pretty challenging task.

But don’t worry, we’ve got some good news for you!

Here we’ll compare the top 3 URL shorteners, i.e., Replug, Bitly, and TinyURL, to see which one truly fits today’s marketers’ needs.

Let’s break it down, starting with Replug.

Feature / Aspect	Replug	Bitly	TinyURL
Free / Entry Plan	100 short links, 1,000 clicks/month, 3 custom domains, 10 smart QR codes, 2 bio links, 1 campaign	Free plan with limited features (very restricted link count)	Free plan available with basic shortening & limited analytics
Paid / Premium Plans	Essentials: $9/month, Scale: $23/month, Agency: $79/month, Enterprise: custom	Core: $10/month, Growth: $29/month, Premium: $199/month, Enterprise: custom	Pro: $9.99/month, Bulk 100K: $99/month, Enterprise: custom
Branded / Custom Domains	Supported (multiple custom domains depending on plan)	Available on paid plans (Growth and up)	Available in Pro / paid plans
Analytics & Reporting	Full analytics, click behavior, and built-in campaign metrics	Real-time click stats, device & geography breakdowns on higher tiers	Detailed analytics in subscription plans (clicks, referrers, geography)
Bulk Link Shortening	Supported in higher plans / Agency levels	Supported in “Growth” and above	Bulk 100K plan allows bulk shortening
Link Destination Redirecting / Editing	Yes, you can change the target URL or rotate links	Some redirect/edit capability	Yes, in paid plans, you can edit link destinations
QR Code Support	Supported (smart QR codes)	Built-in QR code features included	Limited or no advanced QR code design support (basic QR)
White-Label / Agency Features	Offers white-label, team & workspace management in higher tiers	Available in Enterprise / higher tiers with team features	More basic; doesn’t emphasize white-label capabilities
Ease & Speed	Very polished UI and mature product. Generates branded short links in seconds	Slight learning curve for advanced features, but user-friendly for everyday use	Extremely quick for basic link shortening

Replug: Most recommended custom URL shortener

When it comes to shortening links, Replug’s URL shortener goes beyond the basics. Instead of just turning a lengthy, disorganized URL into a short one, it gives marketers the power to brand their links, track performance, and even drive conversions through added features.

No matter if you’re running ad campaigns, sharing links on social media, or managing multiple clients, Replug makes the process smooth and hassle-free. It also ensures that everything aligns with your brand identity in the best possible manner.

Key features

Custom link shortener: Instantly transforms generic links into branded URLs with personalized slugs.
Branded links everywhere: Creates professional-looking links that you can use across all social media marketing channels to strengthen recognition of your brand.
Beyond simple URL shortening: Offers adding custom CTAs, retargeting pixels, third-party widgets, and tracking elements directly to your short links seamlessly.
White-label ready: Agencies and organizations can fully brand the platform, making it look like their own solution.
In-depth analytics in real time: Provides tracking link clicks, engagement, and conversions with detailed performance reports.
UTM tracking component: You can easily monitor campaign effectiveness with built-in UTM parameter support.
Fine-tuned link management: Keep all your shortened links organized under one roof for maximum efficiency.

Final thoughts

If you’re very serious and concerned about link management, Replug is hands-down the best choice out there.

From agencies and large enterprises to digital marketers and online businesses, it offers everything you need to create branded links, track results, and promote your campaigns.

It’s not just a link shortener, it’s a complete marketing toolkit built around your URLs.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Bitly: A powerful URL shortener for brand strategists

Bitly has been around for years and is still one of the most trusted names in link shortening. It doesn’t just give you a short, neat link, but makes it easy to brand your URLs, track performance, and manage campaigns at scale.

For content marketers and brand strategists, Bitly provides a reliable way to keep links professional and data-driven, while making them easy to share across various platforms.

Key features

Branded short links: Turns long URLs into short, clean, and branded links that build trust.
Top-level domains: Provides custom domains to establish a stronger brand presence for your links.
Clicks & engagement data: Access real-time stats on clicks and audience behavior effortlessly.
Campaign comparison: Easily monitor and measure performance across multiple campaigns.
Flexible link management: Change link destinations at any time without breaking the original link.
Bulk link shortening: Shorten and manage multiple links at once, saving valuable time.

Final thoughts

Bitly is, without a doubt, one of the most reliable URL shorteners, especially for brands and agencies that value trust and data. It packs all the essentials plus advanced features for campaign tracking and branded links.

However, the downside is its pricing plans. It’s a bit on the higher side compared to other tools available online. So, while it’s an excellent choice for businesses that can afford it, smaller teams or startups may want to consider budget-friendly alternatives.

TinyURL: A highly-rated online URL shortener

TinyURL is one of the oldest and most recognizable link shorteners on the internet. Over the years, it has evolved from being a simple URL trimming tool to offering more advanced link management features.

For marketing professionals, business owners, or even casual users, TinyURL makes it easy to create shorter, cleaner links. It also provides the option to track performance and manage links in bulk.

Key features

Original URL shortener: Known as one of the pioneers in the space, offering precise and simple link shortening.
Detailed analytics at hand: Get insights into link performance with tracking and reporting tools.
Bulk link shortening: Shorten multiple URLs at once to save time and effort.
Full-scale link management: Access features that help you organize and manage your links effectively.

Final thoughts

TinyURL remains a trustworthy choice for anyone looking for a straightforward link shortener with added analytics and bulk management options.

It does the job well, but there’s a catch! It may take a little longer to generate results, and you’ll need to sign up for an account to access its full features. Still, for those who don’t mind these small trade-offs, TinyURL is a solid option worth considering.

Which one should you use

Selecting the right URL shortener ultimately depends on your specific needs as a marketer. If you’re looking for something simple and straightforward for basic link shortening, TinyURL still does the job with minimal fuss.

Bitly, on the other hand, offers a more powerful feature set for general analytics and branding. This makes it a solid choice for businesses that want a balance of usability and insight without going too deep into customization or advanced marketing features.

However, if you’re aiming to go beyond just shortening links and want to fully optimize your marketing campaigns, Replug delivers a more comprehensive toolset. Its ability to add retargeting pixels, create branded links, use bio link pages, and even display call-to-actions on shared content gives marketers an edge in tracking, conversion, and engagement.

While all three tools serve the core purpose of link shortening, Replug stands out for those who want to integrate their links more strategically into their broader marketing funnel.

Significant benefits of URL shorteners

URL shorteners aren’t just about snipping down long links. They bring a bunch of practical advantages for marketers, businesses, and even typical users.

Let’s take a quick look at why they’re so handy:

Saves character space: Short links are ideal for social media platforms like X (Twitter), where every character counts.
Improves aesthetics and readability: Clean, simple URLs look much more professional than messy, string-filled ones.
Offers tracking & analytics: Get valuable insights into clicks, traffic sources, and audience behavior.
Enables branding and customization: Turn generic links into branded ones that boost recognition and trust.
Centralized link management: Keep all your links organized in one place for easy access and control.
Easier to share and remember: Shorter URLs are far simpler to recall and share with others, compared to longer ones.
SEO benefits: Branded, keyword-rich links can give your campaigns a slight edge in search visibility.
Easy link redirection: Update or change your destination link without creating a brand-new one.
QR code generation: Many shorteners now create dynamic QR codes for quick offline-to-online access.

How to pick the right URL shortener

With so many top-rated and best URL shorteners out there, choosing the right one really comes down to what you need for your business or campaigns.

Here are a few essential factors worth keeping in mind before making your decision:

Customization needs: If branding is important, go for a link shortener that lets you create custom domains and unique slugs.
Analytics & reporting: Look for detailed tracking features so you can measure clicks, conversions, and audience engagement without any hassle.
Scalability: Make sure the tool can handle your growth, whether you’re running a small campaign today or managing thousands of links later.
Cost & budget: Pricing varies a lot, so weigh the features against what you’re willing to spend.
Integrations: Check if the URL shortener works smoothly with your existing tools, like CRMs, ad platforms, or email marketing software.

Wrapping Up

At the end of the day, URL shorteners are more than just tools to shrink links. They’re powerful assets for branding, tracking, and managing campaigns.

We compared Replug, Bitly, and TinyURL, and while each has its own strengths, Replug clearly stands out with its customization, analytics, and all-in-one link management features.

If you want to boost clicks and build stronger brand visibility, give Replug a try today. You won’t be disappointed!

Frequently asked questions

Which is the best URL shortener?

There’s no one-size-fits-all answer. It depends on your priorities (branding, analytics, budget, ease of use, etc.). But overall, tools like Replug tend to lead for marketers and agencies. Thanks to their balance of customization, tracking, and reliability.

What is the most trusted URL shortener?

Bitly remains a go-to trusted option in many industries. Years of uptime, brand recognition, and integrations help it rank high in credibility.

Is there a free URL shortener?

Yes, many services offer free plans, but with limited features. You can shorten links for free, though advanced features usually require a subscription to the paid plans.

Are shortened URLs bad for SEO?

Not necessarily! If the URL shortener uses proper redirects (like 301) and a reputable provider, you won’t lose SEO value.

Is Google shutting down URL shortener?

Yes, Google’s old “goo.gl shortener” is being phased out. Links showing warning messages or inactivity will stop working, though active ones may still be preserved.

February 14, 2024

How to Rename Links Using Replug: 5 Simple Steps
Are you looking to enhance the effectiveness and branding of your shared links?

Learn how to make your links more descriptive, memorable, and on-brand to boost engagement and drive results. Whether you’re a marketer aiming to boost click-through rates or a content creator seeking to strengthen your online presence, using Replug to rename a link can transform your digital strategy.

Let’s find out how to rename links in no time!

Rename your link: What does it mean?

“Rename your link” refers to the action of changing the default or original URL of a webpage to a more personalized and descriptive one. This process involves customizing the link’s text to better reflect its content, purpose, or target audience.

By renaming a link, you make it more informative, engaging, and relevant to those who come across it. This can lead to higher click-through rates, improved user experience, and enhanced branding for your content or website.

In essence, renaming your link is about optimizing its visibility and impact in the digital landscape.

How to rename links using Replug?

Replug.io is a comprehensive link management and tracking platform designed to empower marketers, content creators, and businesses to maximize the effectiveness of their shared links. With it, you can create, customize, and track the performance of your links across various channels.

Here’s how to rename links using Replug:

Step 1: Sign in to Replug if you already have an account, or create one if you’re new to Replug.

Step 2: Select the campaign you want to associate your link with or create a new campaign if needed.

Step 3: Enter the link in the “URL to shorten” section below “Select your campaign” and click “Create”. Optionally, add UTM parameters to track link performance.

Also read: How to shorten a link?

Step 4: Your link will be shortened. Click the edit icon and type the URL slug you want to use in the link.

Step 5: Once you’ve customized the link, copy the new shortened URL and click “Update”. Your renamed link is now ready to be shared.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

How to rename links in Google Docs?

Step 1: To begin, open your document and navigate to the link you want to rename. Simply click on the link to reveal the link options.

Step 2: After clicking on the link, a menu with options such as Copy link, Edit link, and Remove link will appear, along with a preview of the linked webpage or document. To rename the link, locate and click on the “Pencil” icon.

Step 3: In the editing menu, you’ll see three fields: the text field, the URL field, and the clickable URL. Click on the “Text” field to access the text editing mode.

Step 4: Once you’ve clicked on the “Text” field, you can edit the text of the link. Use the backspace key to delete the existing text and type in the new text to rename the link according to your preference.

Step 5: After you’ve renamed the link, click on the “Apply” button to confirm the changes. Your link will now be updated with the new text, and the changes will take effect in your Google Docs document.

Also read: How to edit URL links with Replug?

Use Replug to manage your links:

Using Replug to manage your links offers several advantages:
- Link optimization: Replug offers a top-notch tool to create short link with absolute precision. Besides, it provides various options to customize and optimize your links, including link shortening, branding, and tracking features. This helps to make your links more visually appealing, recognizable, and effective in driving engagement.
- Branding: With Replug, you can create custom-branded links that reflect your brand identity, increasing brand visibility and credibility when sharing content across different channels.
- Performance tracking: Replug offers detailed analytics and insights into link performance, allowing you to monitor metrics such as click-through rates, geographic location of clicks, and conversion rates. This data enables you to assess the effectiveness of your link-sharing efforts and make informed decisions to optimize your strategy.
- Call-to-action integration: Replug allows you to add customizable call-to-action overlays to your shared links, directing traffic to specific actions or landing pages. This feature enhances the effectiveness of your links in driving conversions and achieving your marketing goals.
- Link rotation: Replug’s link rotation feature distributes traffic evenly among multiple destination URLs, enabling you to conduct A/B testing or distribute traffic to different landing pages based on predefined rules.
A complete link management solution
for marketing professionals & agencies. Try Replug for free

Frequently asked questions

Why should I rename my links?

Renaming links can make them more descriptive, memorable, and aligned with your brand. This can improve click-through rates, enhance branding, and provide a better user experience.

Can I track the performance of renamed links?

Yes, Replug provides detailed analytics and insights into the performance of your renamed links, including click-through rates, geographic location of clicks, and more.

Can I use Replug to rename links in bulk?

Yes, Replug offers features for bulk link management, including renaming multiple links simultaneously, making it efficient for larger-scale projects or campaigns.
February 6, 2024
What are UTM Codes and How Do They Work?
Marketing can be complex, but measuring its effectiveness doesn’t have to be. UTM codes are your answer to understanding what’s working and what’s not in your campaigns and, more importantly, to pinpoint which campaigns are doing the heavy lifting. This is where UTM codes come into play, offering a simple solution to the challenge of marketing success. So, let’s break it down:

What are UTM codes?

UTM codes are essentially strings of text that are added to URLs. These strings contain specific parameters that provide invaluable information about the source, medium, and campaign that led a user to a particular webpage. In other words, UTM codes act as data markers, offering a clearer view of the user’s journey, from the initial interaction to conversion.

Here’s a breakdown of the key UTM parameters:
1. Source:
This parameter specifies the origin of your traffic. Is it coming from an email, a social media platform, a search engine, or another source? Accurately tagging the source helps you identify which channels are driving the most traffic.
1. Medium:
The medium parameter describes the type of marketing medium used. It could be an email, social, organic search, paid search, or any other medium relevant to your campaign. Categorizing your traffic in this way allows you to determine which marketing avenues are the most effective.
1. Campaign:
The campaign parameter enables you to track a specific marketing campaign or initiative. Whether it’s a product launch, a seasonal promotion, or an event, this parameter helps you differentiate between different efforts within the same source and medium.
1. Term (optional):
This parameter is often used for paid search campaigns to identify the keywords that triggered the ad click. It’s an optional parameter and is mainly relevant to search engine advertising.
1. Content (optional):
Another optional parameter, content can be used to differentiate between different elements of your marketing efforts, such as different ad variations or links within the same campaign.

Understand with an example:

Let’s create an example URL with UTM parameters added.

Original URL:
```
https://www.example.com/product-page
```
Now, let’s add UTM parameters to track the source, medium, and campaign:
- Source: Let’s say the traffic is coming from an email newsletter.
- Medium: The marketing medium is email.
- Campaign: It’s part of a campaign called “SummerPromo.”
Now, we’ll add these UTM parameters to the URL:
```
https://www.example.com/product-page?utm_source=email&utm_medium=email&utm_campaign=SummerPromo
```
With these UTM parameters added, you can track that anyone who clicks on this URL is coming from the source “email,” through the medium “email,” and as part of the “SummerPromo” campaign. This allows you to monitor the performance of this specific link in your marketing efforts.

How to create UTM tracking codes?

Creating UTM tracking codes is a pivotal part of monitoring the performance of your online marketing efforts. While it’s technically possible to manually create these codes by adding specific strings to your URLs, it can be complex and time-consuming, especially when you have to manage them at scale. This is where UTM code generators come into play, making the process much more efficient.

Google Analytics URL builder:

Google Analytics offers a straightforward UTM code generator, which has become the go-to choice for many businesses. Here’s how you can use it:
1. Visit Google’s URL Builder tool.
2. Fill in the required fields for your campaign: the URL of the landing page, source, medium, campaign, term (optional), and content (optional).
3. Click “Generate URL,” and Google will create the UTM-coded URL for you.
Replug – A convenient alternative:

Replug.io is another powerful tool for UTM code creation, and here’s why it’s worth considering:
- Automatic UTM code generation:
Replug automates the UTM code creation process, saving you the trouble of manual entry. This means you can gather valuable analytics data as soon as your campaign goes live.
- Shortened and customized URLs:
UTM-coded URLs can become quite lengthy, which can be a problem on platforms like Instagram or when users need to copy and paste links. Replug’s URL shortener free tool shortens and customizes these URLs, making them more elegant and user-friendly.

For example, a long UTM-coded URL might look like this:
```
https://replug.io/pages/resources/blogs/influencermarketing?&utm_source=contentdigest&utm_medium=email&utm_campaign=ebook-influencer-marketing&leadchannel=email&leadchanneldetail=contentdigest
```
With Replug, it could be as sleek as this:
```
https://rplg.co/Influencer02
```
While preserving all the essential UTM data.

Also read: How to Create UTM Links: A Step-by-Step Guide
- Advanced tracking and analytics:
While UTM codes are a solid foundation for analyzing marketing performance, they have limitations. Replug offers an enhanced solution called Campaigns, providing in-depth insights and a more hassle-free tracking experience, especially when managing multiple campaigns across various marketing channels.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Elevate Your Brand Performance with Replug

UTM codes are a fundamental tool for tracking the success of your brand campaigns, links, and platforms. They provide valuable data, but those unwieldy, lengthy links can be a drawback. As your marketing endeavors become more intricate, it’s essential to adopt a system that offers both enhanced power and efficiency.

This is where Replug steps in as the ideal solution. Replug not only helps you track traffic effectively, even in the most complex marketing landscapes, but it also simplifies the process. With Replug, you obtain concise, stylish links that seamlessly fit into any context. Moreover, it offers an analytics tool that’s user-friendly and excels at managing multichannel marketing campaigns.

In essence, Replug empowers you to elevate your brand’s performance, making tracking and managing your marketing efforts a smoother, more efficient, and ultimately more successful process.

Frequently asked questions

What are UTM codes?

UTM codes are tracking parameters added to URLs to measure marketing performance. They’re vital for data-driven decision-making and proving campaign success.

How do I create UTM codes for my campaigns?

You can create UTM codes manually, but it’s easier and error-free to use online UTM code generators like Google’s Campaign URL Builder or Replug’s UTM code builder.

What is Replug, and how does it work for link tracking?

Bitly is a URL shortening and link management platform that not only shortens links for sharing but also provides link tracking and analytics to measure click-through rates and engagement.

You may also like:

Click Tracking: What It Is and How It Works?

How to Add Multiple Links to Instagram Bio Using Replug?

How to Shorten a link using a URL shortener?
October 17, 2023
How to Create UTM Links: A Step-by-Step Guide
Creating UTM links is a straightforward process that helps you track the effectiveness of your marketing campaigns and understand where your website traffic is coming from. UTM parameters are tags added to your URLs to provide more information about the source of a click.

Here’s a quick and effective approach to creating UTM links:

Understand UTM Parameters:

UTM parameters are tags added to the end of a URL to provide more information about the source of a click. They are essential for tracking and analyzing the performance of your campaigns, allowing you to make data-driven decisions and optimize your marketing strategies.

Here’s a breakdown of the key UTM parameters and their purposes:

utm_source:
- Purpose: Identifies the specific source of the traffic, such as a website, platform, or publication.
- Examples: “facebook,” “google,” “newsletter,” “twitter.”
utm_medium:
- Purpose: Specify the medium or channel through which the link was shared or clicked.
- Examples: “cpc” (cost-per-click), “social” (social media), “email,” “organic.”
utm_campaign:
- Purpose: Names the marketing campaign or effort where the link is used.
- Examples: “spring_sale,” “product_launch,” “holiday_promotion.”
utm_term:
- Purpose: Typically used in paid search campaigns to specify the keywords associated with the ad.
- Examples: “running+shoes,” “digital+camera,” “best+smartphone.”
utm_content:
- Purpose: Differentiates between variations of the same link within a campaign, such as different ad creatives or locations.
- Examples: “banner_ad,” “sidebar_button,” “top_menu_link.”
Here’s an example of a URL with UTM parameters:
```
https://www.example.com/page?.utm_source=facebook&utm_medium=social&utm_campaign=spring_sale&utm_term=shoes&utm_content=banner_ad
```
How to create UTM links using Replug?

Replug is a feature-rich link management platform that excels in simplifying UTM tracking while offering robust link management capabilities. Its versatility, customization options, and detailed analytics make it a compelling choice for marketers.

Additionally, Replug provides precise link shortening via a brilliant URL shortener free tool, efficient campaign organization, and seamless integration possibilities, making it an attractive option for businesses of all sizes.

Here’s how to add UTM codes to your URLs using Replug:

Step 1: Sign in or create an account

Begin by signing in to your Replug account. If you don’t have one yet, you can easily create a free account.

Step 2: Select your campaign

Once you’re logged in, click “Select your campaign” on the main dashboard or create a new campaign.

Step 3: Paste the URL

Locate the “URL to shorten” section below “Select your campaign”, and paste the URL to which you want to add UTM parameters.

Step 4: Add UTM tag

At the end of the “URL to shorten” section, you’ll see an “add UTM” tag. Click on it to proceed.

Also read: Click Tracking: What It Is and How It Works?

Step 5: Choose UTM parameters

You have the option to either “select from saved UTM parameters” if you’ve used these before or “create a new UTM parameter.”

Step 6: Fill in UTM parameters

If you decide to create a new UTM parameter, provide the necessary information such as the source, medium, campaign, term, and content. Once you’ve completed this, click “Apply.”

Step 7: Create the URL

Click the “create” button, and Replug will automatically generate a shortened URL with the added UTM parameters.

Step 8: Edit UTM code (optional)

If you wish to further customize the URL, you can do so by clicking the edit icon.

Also read: How to Create a Trackable Link: A Step-by-Step Guide

Step 9: Copy and update

After any edits (if necessary), simply copy the URL with the UTM parameters and click the “update” button to save your changes.

Step 10: Access your URL

To access and manage the URL you’ve just created with UTM parameters, navigate to the “Manage” section in Replug and click on “Replug links.”

By following these steps, you can harness the full potential of Replug to seamlessly integrate UTM parameters into your URLs, improving the accuracy and effectiveness of your marketing campaign tracking and analysis.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Frequently asked questions

What are UTM parameters?

UTM parameters are tags added to URLs to track the source and performance of your marketing links. They’re essential for understanding where your traffic comes from and how effective your campaigns are.

How do I create UTM links for my marketing campaigns?

Use an online UTM builder like Replug or manually add UTM parameters to your URLs to create UTM links.

What are the common mistakes to avoid when using UTM parameters?

Avoid using spaces or special characters in your UTM parameters, and make sure they are applied consistently. Be careful with sensitive data like user information in UTM parameters.

You may also like:

How to shorten link using a URL shortener?

How to Add Multiple Links to Instagram Bio Using Replug?
October 16, 2023

Branded links vs. short links: Which is right for your brand?

Have you ever shared an interesting post, recommended a funny video, or perhaps even critiqued an article that missed the mark? We’ve all been there.

However, what you may not realize is that the way you share these online treasures can have a significant impact on your brand identity.

If you’ve been using plain, generic short links to share content, it’s time to take a closer look. By doing so, you may unknowingly promote other brands instead of your own.

We’ll get straight to the point and discuss the difference between branded links vs. short links inside this blog. We’ll help you understand the implications of your choice and how it can affect your brand’s online presence.

So, let’s get straight to it!

What is a short link?

A short link, also known as a “short URL” or a “generic short link”, uses a public domain from a third-party service to compress a long version of a web address or URL.

Short links are created to simplify lengthy URLs, making them easier to share, remember, and use. They play a key role, especially in contexts where character limits are a concern, such as social media or printed materials.

Generic short links typically redirect users to the original, longer URL when clicked.

Check out this example of a short link:

👉 Example: bit.ly/3XyZ9aL

This type of link uses a generic shortening domain and a random string of characters. It’s quick to create and works across any platform, but doesn’t reflect your brand identity.

What makes short links so practical & powerful

Higher click-through rates (CTRs): Short links are clean, simple, and visually appealing, encouraging users to click more often compared to long, cluttered URLs.
Enhanced recognition: Even generic short links can reflect consistency and professionalism, helping users associate your content with reliability and trust.
Data-driven insights: These links provide measurable analytics, such as click counts, location, and device type, enabling you to optimize your campaigns with actionable data.
Seamless user experience: Shortened links load quickly, look better across platforms, and make sharing effortless, improving the overall experience for your audience.

Major use cases for short links

SMS marketing: Short links save character space in text messages while tracking engagement, making them perfect for concise, measurable mobile campaigns.
Social media: Generic short links appear clean, fit better within character limits, and enable consistent tracking across platforms like X, Instagram, and LinkedIn.
Email campaigns: Using short links keeps your emails neat and improves click tracking, helping marketers measure the effectiveness of each link more accurately.
QR codes: Short links integrate seamlessly with QR codes, ensuring faster scans, shorter URLs, and flexible tracking of offline-to-online traffic.
Organic sharing: These links make content easier to share across blogs, forums, and emails, increasing reach without cluttering the message.
Offline marketing materials: Placing short links on posters, flyers, or packaging makes it easy for users to type or scan, bridging the gap between offline and online engagement.
Customer support & feedback: Support teams use such links to quickly direct users to FAQs, surveys, or troubleshooting pages without confusing them with long URLs.

What is a branded link?

A branded link, also known as a “custom short link” or a “vanity URL”, is a type of shortened URL that includes a brand’s or organization’s name or a custom keyword as part of the link.

Unlike generic short links that use a random combination of characters and numbers, branded links are customized to reflect the brand’s identity, making them more recognizable and trustworthy to users.

3 key elements of a branded link are:

Domain – The custom name that represents your brand (e.g., go.yourbrand.com), helping build recognition and trust.
TLD (top-level domain) – The extension that follows the domain (e.g., .com, .io, .link), which can be chosen to align with your brand’s identity or industry.
URL slug – The customizable part after the slash (e.g., /summer-sale), used to describe the content or campaign clearly and memorably.

Example of a branded link:

👉 Example: go.yourbrand.com/offer

A branded link uses a custom domain (e.g., go.yourbrand.com, link.apple.com, etc.). It reinforces brand recognition, looks more trustworthy, and still provides all the tracking and analytics benefits of a short link.

What makes branded links so practical & powerful

Stronger brand identity: Branded links carry your custom domain, reinforcing your brand’s identity every time someone shares or clicks your link.
Increased trust & credibility: Users are more likely to click links that clearly display a recognizable brand name, making them appear legitimate and secure.
Easy to remember & share: Simple, descriptive branded links are easier to recall and share, helping your campaigns gain more organic traction.
Enhanced brand awareness: Every branded link acts as a micro touchpoint, spreading your brand name across social media, email, and digital channels.
Actionable insights & control: You can track clicks, sources, and audience behavior in detail, allowing you to optimize your campaigns with data-driven precision.
Clean & consistent link appearance: Branded links look professional and tidy across all platforms, maintaining consistency in tone and presentation.
Improved SEO & discoverability: Descriptive, keyword-rich branded links can enhance search visibility, helping both users and search engines better understand your content.

Major use cases for branded links

Marketing campaigns: Use branded links to track and analyze engagement across multiple campaigns, improving ROI measurement.
Social media marketing: Create short, on-brand links for platforms like X, Instagram, and LinkedIn to increase clicks and maintain brand consistency.
Affiliate marketing: Provide affiliates with custom-branded URLs to ensure trust, improve conversions, and monitor performance.
Email marketing: Include branded links in newsletters or promotional emails to increase click-through rates and minimize the risk of being filtered as spam.
Influencer collaborations: Give influencers branded links to share, securing brand visibility and accurate tracking of their impact.
Paid advertising: Use branded short links in PPC ads or sponsored content to make URLs look cleaner and more credible.
Event promotion: Share memorable branded links for event registrations, webinars, or launches to simplify access and tracking.
Offline & print media: Utilize branded URLs in flyers, posters, or business cards for easy recall and consistent branding.
Product launches or updates: Direct audiences to specific landing pages for new products or announcements with clear, branded links.

Branded links vs. short links: Which is better?

Branded links offer several advantages, particularly in strengthening your brand identity and enhancing user trust. They are valuable for businesses and individuals seeking to establish a cohesive online presence and improve user engagement.

Short links, on the other hand, are helpful in cases where you need a precise link to share with friends or family members, without worrying about online presence.

Feature	Branded Links	Short Links
Domain	Uses a custom, brand-specific domain (e.g., brand.co/link).	Uses a third-party domain (e.g., bit.ly, tinyurl.com).
Branding	Reinforces brand visibility and consistency in every link.	Offers no brand identity or recognition.
Credibility & Trust	Instantly recognizable and trusted due to brand association.	It may appear suspicious or spammy to users.
Click-Through Rate	Higher CTR because branded links look professional and secure.	Typically lower, as users hesitate to click on unfamiliar links.
Use Case	Ideal for marketing, promotions, and professional brand communication.	Suitable for quick personal sharing or temporary links.
Best For	Businesses, marketers, and organizations focused on brand growth and analytics.	Individuals or small-scale, non-branded usage.

The choice depends on your priorities

The choice between branded links and short links eventually depends on your specific goals and the context in which you plan to use them.

Branded links: If strengthening your brand identity, increasing trust, and improving user recognition are important to you, branded links are an excellent choice. They excel in marketing campaigns and content sharing where branding matters.

Short links: If brevity and saving space are crucial, short links are suitable. They are especially dominant in platforms with character constraints. They also make shared URLs look easier to remember, improving overall user experience.

How to create a branded short link using Replug

Are you ready to start using branded links for your own brand? Replug, a powerful free link shortener and branding tool, simplifies the process of creating custom, branded short links.

Let’s walk through the steps to create these links and amplify your brand’s reach.

Step 1: Add your custom domain

The first step in creating branded links with Replug.io is to incorporate your custom domain.

While Replug provides a default shortener domain (rplg.co), using your custom domain strengthens your brand identity and reputation.

Open your Replug dashboard and navigate to “Settings.” Then select “Custom Domains” from the dropdown menu.
Click on “Add Domain” to begin setting up your custom short URL.
On the next screen, provide the essential details, including your custom domain and settings such as the 404 redirect URL and branded domain.
Click “Connect” to add your custom domain to your Replug account.
After successfully connecting your custom domain, you can manage it within your Replug account. Check connectivity status, edit domain settings, or delete domains as needed.

With your custom domain integrated into Replug, you’re now ready to create your custom-branded link. Here’s how:

Step 2: Create a branded short link

Sign in to Replug, or create an account for free.
Paste your long URL in the bar under “Quickly shorten your link”.
Next, click on the blue arrow. Replug will automatically generate a short link for your long URL.
You can rename the link easily. All you need to do is change the slug of your short link.

Finally, save your shortened link. Now your link is ready to share anywhere on Instagram, Discord, or in an email campaign.

Note: You can add some amazing Replug features to your generated link, like customizing your link preview, adding custom favicons, A/B test your links, and more! You can also add retargeting pixels or custom CTAs to your link-shortening campaigns.

Replug’s additional link management features

Leading brands & businesses prefer branded short links

Let’s take a look at how some of the most popular brands use branded links to their advantage:

The New York Times – nyti.ms

The renowned newspaper, “The New York Times”, simplifies sharing long article URLs on social media and beyond by using the branded link nyti.ms. This branded link not only shortens the URL but also reinforces the brand’s identity with every click.

Nike – swoo.sh

When it comes to sports and lifestyle, Nike is a standout name. They utilize the branded link swoo.sh to create a memorable link for their products and promotions. This reinforces the Nike brand with every shared link.

Amazon – amzn.to

E-commerce giant “Amazon” opts for the branded link amzn.to, to shorten product URLs. This not only saves space in printed materials but also keeps the focus on their products rather than the URL itself.

Coca-Cola – cokeurl.com

Coca-Cola, a global beverage icon, maintains brand consistency by using branded links, such as cokeurl.com. This approach guarantees that every link shared aligns with their brand image.

Starbucks – sbux.co

Starbucks is a renowned global coffee chain that utilizes branded links with the domain sbux.co to simplify the sharing of promotional content. This reinforces their brand identity and keeps their links looking clean and professional.

Conclusion

At the end of the day, the choice between branded links and generic short links comes down to your goals.

Short links are ideal when you need something quick, simple, and space-saving. But if you want to strengthen brand identity, build trust, and boost engagement, branded links clearly stand out. That’s why brands like Nike, Amazon, and Starbucks rely on them.

It’s not just about shortening a URL, it’s about making every click count.

With tools like Replug, you don’t have to choose between convenience and branding; you can get both. Whether you’re sharing on social media, in emails, or even offline, branded links let you stay consistent, professional, and memorable.

So instead of sending traffic through someone else’s domain, take control of your links and make them work harder for your brand.

Frequently asked questions

Why should I consider using branded links for my brand or business?

Branded links, which use your custom domain (e.g., yourbrand.ly/link), enhance brand visibility and recognition with every share, fostering customer loyalty. They improve click-through rates by up to 34% compared to generic links, as they appear more professional and trustworthy. Additionally, they protect against link hijacking and provide valuable analytics to refine marketing strategies.

Are branded links more trustworthy than short links?

Yes, branded links are generally more trustworthy because they incorporate your recognizable domain, signaling legitimacy and reducing user hesitation from unknown shorteners. Studies show they can boost trust by 25-30%, minimizing phishing concerns. In contrast, generic short links often hide the destination, potentially alarming users in an era of heightened cybersecurity awareness.

Can I track the performance of branded links?

Absolutely, most branded link services, such as Replug or Rebrandly, offer rich analytics, including click counts, geographic data, referral sources, and device types. This enables real-time monitoring and A/B testing to optimize campaigns for maximum effectiveness. Integration with tools like Google Analytics further enhances tracking, providing insights into user behavior and ROI.

Why should short links be a part of every marketer’s strategy?

Short links condense lengthy URLs, making them ideal for character-limited platforms like X (Twitter) and improving shareability across social media. They enable precise tracking of engagement metrics, helping marketers measure campaign effectiveness and audience preferences. Moreover, they enhance aesthetics in emails and ads, potentially increasing click rates by 20-40% while supporting retargeting efforts.

When to use short links and branded links?

Use generic short links for quick, internal, or low-stakes sharing where branding isn’t crucial, such as casual social posts or temporary redirects. Opt for branded links in marketing campaigns, email newsletters, or affiliate programs to reinforce brand identity and build trust. Branded links excel in professional contexts, such as ads or content syndication, while short links are sufficient for everyday use.

Provide some valuable tips when using short links?

When using short links:

– Make sure they’re concise yet recognizable to build trust, avoiding overly cryptic formats.
– Maintain consistency across your organization by using a unified link structure or platform to reinforce branding and simplify tracking.
– Incorporate UTM parameters in destination URLs to effectively monitor traffic sources and campaign performance in analytics tools.

October 5, 2023

How to redirect a URL to another URL?
Redirecting a URL to another destination is a fundamental skill in web development and online communication. Whether you’re rebranding a website, updating content, or optimizing user experience, the ability to seamlessly guide users from one web address to another is invaluable.

In this guide, we’ll explore various methods and step-by-step instructions on how to effectively redirect URLs, ensuring your online presence remains agile and user-friendly.

What is a URL redirect?

A URL redirect is a way to send users from one URL to another. This can be done for a variety of reasons, such as:
- To improve the user experience by sending users to a more relevant or up-to-date page.
- To prevent broken links by redirecting users to a new page that has replaced the old one.
- To track website traffic by redirecting users to a different page depending on where they came from.
2 main types of URL redirects

There are two main types of URL redirects: 301 redirects and 302 redirects.

A 301 redirect is a permanent redirect, which means that the old URL will no longer be used and all traffic should be directed to the new URL.

A 302 redirect is a temporary redirect, which means that the old URL may be used again in the future.

URL redirects can be set up by website administrators or by using a third-party service.

How to redirect a URL to another URL?

Redirecting a URL to another URL can be done using various methods, depending on your specific needs and the technology stack you are using.

Here are some common methods and steps for each:
- HTTP Redirects (Status Codes 301 and 302)
- Using JavaScript for Client-Side Redirect
- Using Meta Refresh Tag (HTML Meta Tag)
- Using Server-Side Scripting (e.g., PHP)
- Using URL Rewrite Rules (Apache mod_rewrite or Nginx)
- Using a Content Management System (CMS)
- Using a URL shortener
Now, let’s explain each of these methods step by step:

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Method 1: HTTP redirects (status codes 301 and 302)

Step 1: Open your web server configuration file (e.g., Apache’s “.htaccess” for Apache servers) or use a control panel like cPanel.

Step 2: Add the following line to redirect the old URL to the new URL:

Replace “/old-page.html” with the path to the old URL and http://example.com/new-page.html with the new destination URL.

Step 3: Save the configuration file.

Step 4: The 301 redirect informs search engines that the old URL has permanently moved to the new URL.

Method 2: Using JavaScript for client-side redirect

Step 1: Insert the following JavaScript code in the <head> section of your HTML document:

Replace “http://example.com/new-page.html” with the URL you want to redirect to.

Step 2: When a user accesses the old URL, they will be automatically redirected to the new URL.

Method 3: Using meta refresh tag (HTML meta tag)

Step 1: Insert the following HTML <meta> tag in the <head> section of your HTML document:

Replace “http://example.com/new-page.html” with the new destination URL.

Step 2: The content attribute specifies the time delay (in seconds) before the redirect occurs. In this example, it’s set to 0, which means an immediate redirect.

Method 4: Using server-side scripting (e.g., PHP)

Step 1: Create a PHP file for the old URL (e.g., old-page.php).

Step 2: Add the following PHP code to the PHP file:

Replace “http://example.com/new-page.html” with the new destination URL.

Step 3: This PHP script sends an HTTP header to the browser, triggering a 301 redirect to the new URL.

Method 5: Using URL rewrite rules (Apache mod_rewrite or Nginx)

Step 1: For Apache, create or edit a .htaccess file in your website’s directory. For Nginx, edit your server block configuration.

Step 2: Add rewrite rules to redirect URLs. For example, for Apache with mod_rewrite:

Replace “old-page\.html$” with the old URL pattern and http://example.com/new-page.html with the new destination URL.

Step 3: Save the configuration file.

Step 4: These rules will redirect requests for the old URL to the new URL with a 301 status code.

Method 6: Using a content management system (CMS)

If your website is built on a CMS like WordPress, Joomla, or Drupal, there are usually plugins or settings within the CMS that allow you to set up URL redirects without directly editing server configuration files.

Here’s a step-by-step guide on how to redirect a URL to another URL in WordPress!

Method 7: Using a URL shortener

URL shorteners are commonly used for this purpose, especially when you want to create a shorter and more user-friendly URL that redirects to a longer or less user-friendly one.

Replug: Redirect long, complex URLs into short, user-friendly links

Replug is a popular URL shortening and link optimization platform that allows you to create branded and trackable links. Its URL shortener tool provides clean shorten link within a matter of seconds.

Here’s how to redirect a URL to another URL using a URL shortener:

Step 1: Sign in to Replug or create an account for free.

Step 2: In your Replug dashboard, click “Select your campaign” then paste your long URL into the “URL to shorten” field and click the “Create” button.

Step 3: Customize the short URL here to make it more user-friendly. You can add a custom slug to the link if desired.

Note: You can also add some powerful features here to enhance your shortened URL and boost CTR. As shown in the image below:

Step 4: After configuring your link settings, save the link. Replug will generate a short, user-friendly link that you can use for redirection.

Step 5: Replug provides analytics and tracking data for your short links. You can monitor click-through rates, geographic locations of users, and other insights to understand how your links are performing.

Replug simplifies the process of creating short, user-friendly links and managing URL redirection. It’s a valuable tool for individuals and businesses looking to make their links more accessible and trackable.

Boost ROI with
branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.
Try Replug for free

FAQs

Why would I need to redirect a URL?

You might need to redirect a URL to update content, change domain names, enhance SEO, or create user-friendly, easy-to-share links.

What’s the difference between a permanent (301) and a temporary (302) redirect?

A 301 redirect is permanent and tells search engines that the old URL has been permanently moved. Whereas, a 302 redirect is temporary and indicates a temporary move.

Can I manually redirect a URL without any technical knowledge?

Yes, you can use user-friendly methods like CMS plugins or online URL shorteners to perform redirection without technical expertise.

Which method should I choose for URL redirection?

The method depends on your goals. Use HTTP redirects for permanent changes, JavaScript for client-side changes, and plugins for CMS-driven websites.

What are the SEO implications of URL redirection?

Properly implemented 301 redirects can preserve SEO rankings during URL changes, but it’s essential to maintain content quality and relevance.

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September 5, 2023

Tag: url shortener

What is retargeting?

Types of eCommerce retargeting:

What are the differences between retargeting and remarketing?

Feature

Retargeting

Remarketing

Top 9 eCommerce retargeting strategies to follow

1. Segment your audience

2. Catchy ad copy

3. Inject FOMO to boost last-minute sales

4. Cross-sell new and existing products

5. Retarget based on the sensitivity of pricing

6. Adjust your retargeting ads’ frequency

7. Keep your content updated

8. A/B testing for optimization

9. Monitor and analyze results

What is the best tool for retargeting?

Why eCommerce businesses should prioritize retargeting?

1. Cross-device retargeting

2. Email remarketing

3. Social media retargeting

Besides that here are some of the major benefits of retargeting:

Best examples of eCommerce retargeting

1. Amazon

2. Udemy

FAQs on eCommerce retargeting

How can businesses measure the success of their eCommerce retargeting efforts?

What is the best tool for social media retargeting?

What are some effective eCommerce retargeting strategies?

Replug vs Ow.ly

Link management capabilities

1. Advanced link shortening

2. Bio-links

3. QR codes

4. Deep links

5. Custom CTAs (call-to-actions)

6. Retargeting pixels

White-label solution

Detailed link analytics comparison

Integrations offered

Replug

Ow.ly

Pricing comparison

Conclusion

Faqs

What are social media management tools, and how do they differ from link management tools?

What are some key features to look for in link analytics tools?

What’s the difference between Replug and Ow.ly?

Why is link management important?

Can you see who clicks on your Instagram bio link?

How to use the Instagram insight feature and track link clicks?

To check your bio link click on Instagram:

Limitations of Instagram insights

Can I find out who clicks my link-in-bio?

Try Replug for bio link management and tracking:

FAQs

Can I see who clicks on my Instagram bio link?

How can I track the effectiveness of my Instagram bio link?

What information does Replug provide about link clicks?

Do I need a business account to use Replug for Instagram bio links?

A quick overview

Here’s a pricing comparison

Things to look for in your link management tool

Bitly vs Rebrandly vs Replug – Feature analysis

1. Branded short links

Benefits

Verdict: Replug

2. White-label board

Benefits

Verdict: Replug

3. Advanced link tracking

Benefits

Verdict: Draw

4. Retargeting pixel

Benefits

Verdict: Replug & Rebrandly

5. Deep links

Benefits

Verdict: Draw