Author: Muhammad Ahsan Jamal

How to scan QR code from screenshot or photo: A practical guide for iPhone & Android users
Have you ever snapped a screenshot or taken a photo of a QR code and then wondered, “Can I scan a QR code from a screenshot?” That little gray box may hold a surprise link, coupon, event invite, or just a stuck image.

And here’s the major problem. Although over 4.8 billion people worldwide owned a smartphone in 2024 and QR code usage continues to surge, many users still aren’t sure how to scan one when the image isn’t live.

What makes it worse is that you might be missing out on instant access to offers, menus, or information simply because you don’t know how to scan a QR code from a screenshot.

But no need to worry anymore!

In this post, we’ll walk you through exactly how to scan a QR code, no matter if it’s from a live camera view or a saved photo, so you never miss a scannable opportunity again.

First up, let’s explore the different methods available for iPhone users.

How to scan QR code from screenshot on iPhone

Here’s the good news: Now, you don’t need to print the QR code or have someone else hold their phone up to it.

If you’ve captured a screenshot or saved a photo of a QR code on your iPhone, you can tap into several built-in methods (and one optional app) to make the link behind that code come alive.

Let’s walk through each option one by one, so you can pick the one that works best for you.

Method #1: Using the Photos app

If the image with the QR code is already in your Photos app, this is the most straightforward route.

Steps:
1. Open the Photos app and tap the screenshot or photo that contains the QR code.
2. iOS will often detect the QR code automatically. You’ll also see a yellow, little Live Text / QR icon appear in the bottom-right corner.
3. Tap it (or press and hold the QR code) to get a pop-up with options: open link, copy link, share, etc.
4. Choose the action you want (e.g., “Open in Safari”).
And boom! You’ve successfully scanned the QR code from a screenshot.

Method #2: Using the built-in “Live Text” tool

Live Text is Apple’s feature that recognizes text (and sometimes QR codes) inside photos.

This method is handy when the QR code is part of an image, and you might also want to interact with other text in that image.

Steps:
1. Make sure your iPhone is running iOS 15 or later and has Live Text enabled in Settings.
2. Go to the Photos app and select the screenshot containing the QR code.
3. If you see the Live Text icon (a little yellow square with lines) in the lower right, tap it. If not, you can also press and hold the QR code in the image.
4. Once Live Text highlights the zone, tap the QR code itself. A menu will appear with options (open link, copy, select all, share, etc.).
5. Tap “Open” or the appropriate action.
That’s it! You’ve scanned the QR code via Live Text.

Method #3: Using the built-in “Share” option

Sometimes the Photos app might not immediately trigger when you scan a QR code; using the share menu gives you another option.

This is a bit of a workaround, but it is pretty useful, especially when the direct detection doesn’t happen instantly.

Steps:
1. In the Photos app, open the screenshot/photo with the QR code.
2. Tap the share icon (square with an arrow) to bring up the share sheet.
3. Look for an option like “Detect QR Code,” “Live Text,” or “Copy Link” (depending on your iOS version). Some apps list “Open in Safari” if they detect it.
4. Select the option that corresponds to the QR code action (open link, copy link, share).
Time to proceed, you’ve scanned via the share menu within a matter of seconds!

Method #4: Using the code scanner in the control center

Code Scanner is a built-in tool you can add to your iPhone’s Control Center. Once added, you can use it to scan QR codes hassle-free, even ones displayed on your screen via screenshot.

If you prefer scanning QR codes more directly (and not always via the Photos app), this method is for you.

Steps:
1. Open Settings → Control Center → tap the “+” next to Code Scanner to add it.
2. Now swipe down (or up, depending on your iPhone model) to open Control Center.
3. Then tap the Code Scanner icon (it looks like a QR code symbol).
4. With the screenshot visible on your screen, point the camera at it (or display it on another device) so the QR code is visible to the scanner.
5. The Code Scanner will detect the QR code and show the prompt: tap or click to open.
Done and dusted! You’ve successfully scanned the QR code via the Control Center quick tool.

Method #5: Using a QR code scanner for iOS

Many apps in Apple’s App Store specialize in scanning QR codes from saved images or screenshots. These can pick up codes even in low-quality photos.

If none of the built-in methods work (e.g., the image is blurry or in an odd format), a dedicated app is the ultimate fallback.

Steps:
1. Open the App Store and search for a highly-rated QR scanner app (look for ones that say “scan from photos”).
2. Install and open the app.
3. In the app, choose the option to scan from your photo library.
4. Select the screenshot/photo containing the QR code.
5. The app will process the image and show the link or action: “tap to open or copy”.
Once it’s finished, you’re all set. You’ve used a third-party QR code scanner to get the job done!

Note: Choose whichever method works best based on your iPhone model and how the QR code is stored.

Related:How to scan a QR code on your iPhone?

How to scan QR code from screenshot on Android

If you’ve got a screenshot or photo on your Android phone that contains a QR code, you don’t need to print it or open it on another device. There are numerous ways to scan that QR code directly.

Let’s go through these methods, so you can pick whichever works best for your setup.

Method #1: Using the Google Photos app

If you already use Google Photos to browse your phone’s images, this method is super convenient.

Steps:
1. Open Google Photos and find the screenshot or photo that has the QR code.
2. Tap the image to open it full-screen.
3. Look for the Lens icon (a square with a dot) or the “Lens” prompt in the bottom area of the screen.
4. Once Lens is engaged, it will detect the QR code and show a pop-up with a link or option to open the content.
5. Tap the link or action to complete the scan.
That’s it! You’ve used Google Photos to scan the QR code from your screenshot.

Method #2: Using the built-in “Google Lens” tool

Many Android phones come with Google Lens, either standalone or integrated. It’s great for scanning QR codes inside screenshots or images.

Steps:
1. If you don’t have the Lens app already, install it from the Play Store.
2. Open the app (or choose Lens from Google Photos or Google Search) and select “Gallery” or “Image” mode.
3. Choose the screenshot/photo with the QR code.
4. Now, wait a moment. Lens will analyze and highlight the QR code, then present a link or option.
5. Tap the detected link to open it.
There you go! The QR code inside the snapshot is scanned.

Method #3: Using the built-in “Share” option

This is another technique you can use to accomplish the task at hand directly on your Android smartphone. It offers a convenient way to get things done efficiently.

Steps:
1. Open your Gallery or any photo viewer app.
2. Go to the screenshot/photo with the QR code, and tap on it.
3. Tap the Share icon (usually a three-connected circles symbol) to open up the sharing options.
4. Here, look for something like “Google Lens”, “Search image”, “Scan QR code”, or “Open link”, depending on your device and installed apps.
5. Tap that option. The system will scan the image for a QR code and show the result.
6. Once the link or data appears, tap to open or copy.
Good job! You’re done scanning the code in the image.

Method #4: Using a camera with QR mode

This method lets you use your camera app’s QR-scanner mode by pointing it at another device showing the screenshot, if you prefer a more direct “point camera at code” feel.

Steps:
1. Ensure your camera app supports QR scanning mode. Many Android devices support native QR scanning in the camera.
2. On a second device (or computer screen), display the screenshot/photo of the QR code.
3. On your Android phone, open the camera and switch to “QR mode” or just the default photo mode (if QR read is supported).
4. Point the camera at the displayed QR code image and wait for the detection prompt.
5. Tap the prompt (link, open, etc.) once it appears.
The QR code from your screenshot has been scanned.

Method #5: Using a QR code scanner for Android

If your device primarily doesn’t support scanning QR codes from images, a dedicated QR scanner app from the Play Store is your ideal substitute.

Steps:
1. Open the Google Play Store and search for a “QR code scanner” or “scan from photo” app.
2. Install a reputable one (check ratings, reviews, permissions, etc.).
3. Open the app and select the option to scan from the gallery/photo (not just live camera).
4. Choose the screenshot/photo with the QR code from your image library.
5. Let the app process it. It will detect the QR code and show the link/action.
Tap the result and you’re done!

Method #6: Using the Google app

The Google App itself has a built-in Lens function that lets you pick images and scan QR codes. Quite convenient if you already use the Google search app.

Steps:
1. Open the Google app.
2. Tap the camera icon (Lens) in the search bar. According to resources, this works for scanning QR codes in screenshots.
3. From the Lens view, switch to “Photos” / “Gallery” and choose the screenshot/photo with the QR code.
4. Wait for the app to detect the QR code. It will highlight and show the link or action.
5. Tap the result to open it.
Congratulations! You’ve scanned the QR code inside the screenshot via the Google app within seconds.

Method #7: Using Google Assistant

If you like using the Google Assistant (hold home or say “Hey Google”), we have good news for you. You can use it to scan QR codes in images, too. Here is how to do it.

Steps:
1. Activate Google Assistant (voice or long-press home).
2. Tap the Lens icon or say “Scan this QR code” (then pick the image). Some devices support selecting an existing photo.
3. Choose the screenshot/photo from your gallery when prompted.
4. Wait for Lens (via Assistant) to detect the QR code and show the result.
5. Tap the link/action once it appears.
Nicely done! QR code scanned through Google Assistant.

Note: Select the method that feels easiest for you, depending on what apps you already use and your particular Android version.

Related:How to scan a QR code on Samsung?

Points to keep in mind when scanning a QR code from a screenshot

When you scan a QR code from a screenshot, it might feel quick and easy. But a few simple precautions will help keep things smooth and safe as well.

Whether the code came from a trusted friend or popped up in a group chat, these pointers will help you avoid glitches and potential risks.
- Only scan from trusted sources. Make sure you know where the screenshot came from or that the code was provided by someone you trust.
- Preview the link before opening it. After you tap “open”, check that the URL looks right (brand name spelled correctly, appropriate domain, uses HTTPS) before you proceed.
- Check the image quality. If the screenshot is blurry, rotated wrong, or partly cut off, the scanner might misread the code or fail altogether.
- Be aware of tampering or fake codes. Even for screenshots, a code could be manipulated. If something about the image feels off (weird layout, odd sender), proceed with caution.
- Use built-in or trusted scanner tools when possible. Avoid installing unfamiliar third-party scanner apps unless you’re sure they’re safe.
- Maintain your device’s security. Make sure your phone’s OS and apps are up-to-date, because that keeps features like QR-scanning and link handling working correctly and securely.
- Think before you act: if the scan result asks for sensitive info, downloads an app, or prompts an unexpected payment, stop and verify. It might be a phishing or malware trick.
See Also: How to scan a QR code from an image?

How Replug makes it easier to generate and scan your QR codes

If you’re looking for a smart way to handle your QR codes and link management, Replug is the buddy you didn’t know you needed. It’s not just a link shortener, it’s a full-fledged hub that helps you create, customize, and track your QR codes with ease.

Here’s how Replug makes things smoother:
- With its built-in QR code generator, you can pick from multiple types (website, bio link, WiFi, vCard, and more) and draw out a QR code in minutes.
- You get complete design control: add your logo, tweak colors, change frame and design elements so your QR code actually fits your brand.
- It’s dynamic: you can update the destination URL after you’ve printed or shared the QR code, so one code can live across many campaigns.
- Tracking is built in: see how many times the code was scanned, what devices were used, and where the scans came from. Super helpful for analyzing if your QR campaign is working.
In short, if you’ve ever wondered “Can I scan a QR code from a printed flyer or screenshot?” or “How do I make my brand’s QR code look good and trackable?”, Replug has got you covered with both creation and insight.

Summing Up

Scanning a QR code from a screenshot or photo doesn’t have to be confusing anymore. It doesn’t matter if you’re on an iPhone or Android device, you now know multiple quick and reliable ways to get the job done.

Just remember to stay cautious about where your QR codes come from and use trusted tools for scanning. And if you’re ready to take things a step further, i.e., creating branded, trackable, and beautifully designed QR codes, Replug is your go-to solution.

It’s more than just a QR code generator; it’s your all-in-one platform for smarter link handling from one dedicated dashboard.

So go ahead, give Replug.io a try today and make your next QR code campaign effortless and professional!

Frequently asked questions

How to scan a QR code in a screenshot on iPad?

Here’s how to do it:

1. Open the photo with the QR code in the Live Text-enabled Photos app (iPadOS 15 or later).
2. Then tap or press & hold the QR code.
3. Finally, tap the link that appears.

That’s it!

Can I scan a QR code from a picture on my phone?

Absolutely! On modern iPhones and many Android smartphones, you can open the picture in your gallery and use built-in tools (Live Text or Lens) or an app to detect and open the link embedded in that QR code image.

Can you scan a QR code from the camera roll?

Yes! The camera roll is just your photo library. Open the image containing the QR code, then use your phone’s detection tool (gallery share menu, Live Text, Google Lens, etc.) to scan it.

Why would you want to scan a QR code from a picture?

Because sometimes QR codes come to you as screenshots, images in chats or emails, or printed flyers you photographed. Scanning directly from those saves time, avoids the need to re‐print, and helps you access the content right away.

Provide some of the best third-party QR code scanners for Android and iOS?

Here are good ones:

– Google Lens: Works on Android and iOS. Scans QR codes and other items precisely.
– QR & Barcode Scanner by Gamma Play: Highly rated on Android.
– Kaspersky QR Scanner: Includes security checks for scanned links.

Are there any limitations on scanning QR codes from screenshots?

Yes! If the image is too blurry, distorted, low resolution, rotated badly, or has partial code missing, the scanner may not detect it. Also, some older devices or software versions might lack the “scan from image” capability.

What are the troubleshooting tips if some fail to scan a QR code from a screenshot?

Here are some top troubleshooting tips:

– Ensure the image is clear and well-lit. Crop out distractions if needed.
– Zoom in or rotate the image so the QR code is upright and fills the frame.
– Update your OS or scanner app to make sure it supports image scanning features.
– If built-in tools fail, try a dedicated app like those listed above.
October 31, 2025

Top Black Friday software deals for 2025: Fresh deals for your business!

Black Friday 2025 is almost here! It is on the horizon, and for business owners, marketers, and entrepreneurs, that means one thing: massive savings on the tools that power your growth.

No matter if you’ve been eyeing a powerful analytics platform, a marketing automation tool, or a social media management suite, now’s the time to grab them at jaw-dropping discounts.

These once-a-year SaaS deals aren’t just about saving a few bucks; they’re your chance to stack up on premium software that could transform your workflows and results for the year ahead.

But act fast, guys! These exclusive offers won’t last long, and once they’re gone, they’re gone for good.

Let’s kick things off with some of the best Black Friday deals on social media management (SMM) software you can bag this year.

1. Replug.io

Replug is an innovative link management platform designed for business owners, marketers, and agencies looking to build a stronger online footprint.

With this fantastic tool, you can turn any URL into a branded short link, build a sleek “link in bio” landing page, and embed retargeting pixels. Moreover, you can track every click in real time and test multiple versions of your campaigns from a single dedicated dashboard.

As part of our Black Friday SaaS lineup, this is one of those deals you’ll surely want to lock in fast. It’s the kind of tool that can enhance your social and referral traffic, sharpen your branding, and make your links actually get the job done for you.

Deal Info	Detail
Sale start & end date (validity)	Offer ends on November 27, 2025
Any discount/coupon/promo code	No code required. Discount applied automatically at checkout.
Main deal/Percentage off	Flat 60% off on annual plans
Before discount price	Essential Plan: $19/month Scale Plan: $39/month Agency Plan: $99/month
After discount price	Essential Plan: $7/month Scale Plan: $15/month Agency Plan: $40/month

[Grab the Deal Now]

2. ContentStudio

Meet ContentStudio, your social-media assistant that keeps your brand relevant without the typical hustle. Think of it as a one-stop dashboard where you plan, schedule, collaborate, and publish across platforms with ease.

From visual calendars and content suggestions to team workflows and analytics, ContentStudio makes it simple to stay on top of your social game.

And here’s the best part: landing this tool during this Black Friday window means you’re not just saving money, you’re setting up a smarter, more efficient system for your business that works for you all year.

Deal Info	Detail
Sale start & end date (validity)	Offer ends on November 27, 2025
Any discount/coupon/promo code	No code required. Discount applied automatically at checkout.
Main deal/Percentage off	Exclusive 40% off on your first annual plan
Before discount price	Standard Plan: $29/month Advanced Plan: $69/month Agency Unlimited Plan: $139/month
After discount price	Essential Plan: $17/month Scale Plan: $41/month Agency Unlimited Plan: $83/month

[Grab the Deal Now]

3. Postnitro

Tired of spending hours crafting the perfect social media carousel? Not anymore!

PostNitro is an AI-powered carousel champ that transforms your ideas, article links, or tweets into stunning, multi-slide, and brand-aligned carousels in minutes.

With over 50,000 creators already on board, it’s the go-to solution for marketers and content creators aiming to boost engagement. Plus, you get pro-looking visuals fast, without the creative hassle.

Furthermore, with its intuitive editor, built-in templates, brand kit support, auto-sizing feature, and customization galore, it’s a smart pick for digital media folks out there. And, it doesn’t get any better than this; it’s part of the killer Black Friday software deals for 2025.

Deal Info	Detail
Sale start & end date (validity)	From 1st November till 30th November 2025
Any discount/coupon/promo code	Monthly: BF30OFFMONTHLY Annual: BF50OFFANNUAL
Main deal/Percentage off	50% off annual and 30% off monthly subscriptions
Discount price	Solopreneur Plan: $10/month Small Team Plan: $25/month Agency Plan: $50/month

[Grab the Deal Now]

4. MailTrap

Think of Mailtrap as your email delivery co-pilot. It is a top-notch tool built for developers and marketers who want their emails to actually land (not head to the spam folder).

It gives you a sandbox to test emails, a powerful API/SMTP engine to send transactional and promo messages, plus analytics that show how things are performing in actual.

With the 2025 Black Friday wave upon us, grabbing Mailtrap now means you’re sealing in more intelligent email workflows and a great discount. This ultimately results in saving finances while tightening your messaging game.

Deal Info	Detail
Sale start & end date (validity)	Valid until December 31st, 2025
Any discount/coupon/promo code	BFCM24
Main deal/Percentage off	Save 25% on Mailtrap email marketing for 12 months
Discount price	Free: 1,000 emails/month Basic 10K: $15/month Business 100K: $85/month Enterprise 1.5M: $750/month

[Grab the Deal Now]

5. Vadoo AI

Imagine turning a simple text prompt into a polished, professional-grade video, even if editing has never been your thing. That’s exactly what Vadoo AI does!

You drop in your vision, and it handles the hard work with accuracy and precision. It adds voice-overs, captions in multiple languages, B-roll clips, smooth transitions, and even handles auto-posting across social platforms.

For business owners or video creators looking to uplift their video creation without wasting time or budget, picking up this tool during Black Friday is a really smart move.

Deal Info	Detail
Sale start & end date (validity)	From 21st November till 5th December 2025
Any discount/coupon/promo code	BF30
Main deal/Percentage off	30% off on advance annual plan
Discount price	Starter: $13/month Pro: $27/month Advance: $99/month

[Grab the Deal Now]

6. Acowebs WooCommerce

Acowebs WooCommerce Black Friday Sale 2025

If you’re running a WooCommerce store and want to super-charge it without the usual tool-tangling, Acowebs is your plugin playground.

From bulk discounts and checkout tweaks to wishlist boosts and currency switches, their suite gives e-commerce folks extra power without going crazy.

This Black Friday, it’s a smart move for store owners, agencies managing multiple client stores, and freelancers alike to catch more for less. Improving your store now means you’ll reap the rewards all year. Don’t let this one slip by!

Deal Info	Detail
Sale start & end date (validity)	From 26th November till 4th December 2025
Any discount/coupon/promo code	Discount applied automatically at checkout.
Main deal/Percentage off	Up to 30% off on all products
Discount price	Buy any 1 plugin: 10% off Buy any 2 plugins: 20% off Buy 3 or more plugins: 30% off

[Grab the Deal Now]

7. Consolto

Consolto is like turning your website into a real-time customer engagement hub. Instead of juggling separate live chat, video call, appointment scheduling and payment tools, this top-notch tool bundles them all into one smooth experience; your visitor clicks, books or chats, and you’re live.

The upsides? No downloads, seamless branding, and fewer tools to manage. For smart entrepreneurs looking to cut costs and boost efficiency, jumping on this Black Friday deal means unlocking greater value!

Deal Info	Detail
Sale start & end date (validity)	From 25th October till 4th December 2025
Any discount/coupon/promo code	40OFFBF2025
Main deal/Percentage off	40% off for the first year
Discount price	Smart: $10 seat/month Clever: $20 seat/month Genius: $39 seat/month Enterprise: Custom

[Grab the Deal Now]

8. Plerdy

Imagine your website as a busy storefront! Plerdy is the savvy assistant helping you see where visitors pause, wander off, or get stuck.

With heatmaps, session recordings, SEO checks, and conversion-focused analytics all in one place, you get the insight to fix leaks and keep more visitors turning into customers.

For business owners and marketers hunting for a smart Black Friday SaaS deal, this is the kind of tool that pays off by improving efficiency and boosting ROI.

Deal Info	Detail
Sale start & end date (validity)	From 14th November till 3rd December 2025
Any discount/coupon/promo code	plerdyBF2025
Main deal/Percentage off	50% off on annual plans

[Grab the Deal Now]

9. ProofHub

Meet ProofHub, your team’s new best friend for keeping work organized without the endless email chains and app-hopping.

It’s a project management and collaboration platform that brings tasks, chats, time-tracking, and files together in one spot, so you can actually see what’s happening and when.

With this Black Friday deal, take this chance to grab ProofHub at a discount. You’ll lock in serious savings and set your team up for smoother workflows all year long, with less stress and chaos, and more productivity.

Deal Info	Detail
Sale start & end date (validity)	Offer valid till 2nd December 2025
Any discount/coupon/promo code	HOLIDAY25 (To avail the discounted offer, contact ProofHub with the coupon code at support@proofhub.com)
Main deal/Percentage off	Up to 40% off on the “Ultimate Control Plan” for 6 months
Discount price	Ultimate Control Plan: $89/month (billed annually)

[Grab the Deal Now]

10. Clipping Path CA

Calling all e-commerce store owners and apparel photographers out there!

Clipping Path CA makes your clothing images pop by removing mannequins, creating that slick “floating garment” look, and polishing every fold and shadow to perfection. It’s a super-helpful tool when you want your product shots to sell, without spending hours in Photoshop.

If you’re running a fashion brand, managing an online shop, or doing bulk photo editing for clients, this Black Friday deal is your chance to save money and step up your visuals.

Don’t snooze! It’s time to give your storefront the image glow-up it deserves.

Deal Info	Detail
Sale start & end date (validity)	From 20th November till 3rd December 2025
Any discount/coupon/promo code	BFCM50
Main deal/Percentage off	Up to 50% off on all services

[Grab the Deal Now]

Tips for finding the best Black Friday software deals

When Black Friday comes around, it’s not just about discount tags; it’s more about surfing the tools that genuinely boost your business. With the right approach, you can filter out the clutter and get straight to the good stuff or deals that matter.

Here are the key tips and strategies to make it happen:

Tip #1: Start early and get ahead of the crowd

Don’t wait until the last minute. Many SaaS vendors unveil deals days or weeks in advance. By starting early, you’ll avoid rushing, spot emerging offers, and have sufficient time to compare options and make the right decision.

Tip #2: Pinpoint exactly what software you need

Before clicking “buy”, take a moment to list your business pain points: social scheduling, email automation, analytics? Knowing what you need helps you zoom in on deals that deliver real value, rather than settling for something shiny but irrelevant.

Tip #3: Conduct research instead of relying on hype

Not all deals are created equal. Check the software’s reputation, look at user reviews, recent updates, and support responsiveness. A heavy discount doesn’t help if the tool fails you later.

Tip #4: Shop around and compare multiple vendors/retailers

Sometimes the same product is offered through different partners with different bonus perks (lifetime vs annual, extra seats, add-ons). Don’t assume the first offer you see is for sure the best.

Tip #5: Follow deal-curation sites and aggregators

There are hubs that collect the top SaaS Black Friday offers all in one place. Keeping an eye on these means you’ll catch deals you might’ve missed otherwise.

Tip #6: Track pricing and compare models carefully

It’s easy to see “70% or 80% off” and feel excited, but check what you’re really paying (monthly vs annual), what happens after the discount ends, and how it compares to previous pricing. Price trackers and archives help in this case.

Tip #7: Keep an eye out for lifetime-subscription offers

Some SaaS dealers add lifetime plans as part of the Black Friday window. If it’s a tool you know you’ll use long-term, a lifetime deal can be a clever purchase rather than just going for a one-year plan.

Stick to these tips and tricks and treat the deals like strategic investments, and you’ll finally be setting yourself up to grab tools that last, not just tempting discounts that fade away.

Summing Up

And that’s a wrap on our list of the best Black Friday software deals for 2025!

If you’re looking to level up your social media game, streamline your workflows, or boost your marketing performance, these limited-time offers are the perfect chance to grab powerful tools without breaking the bank.

Just remember, the best deals don’t last long! So, before the clock runs out, make sure to check out these amazing Black Friday software discounts.

Also, must give Replug a try. It is the ultimate-branded link management platform for tracking, customizing, and maximizing every click your business gets.

Frequently asked questions (FAQs)

Is Black Friday or Cyber Monday better for tech deals?

Cyber Monday usually edges out Black Friday for tech deals, with sharper discounts on gadgets, electronics, and software since it’s all online-focused. Black Friday has more in-store chaos and door busters, but if you’re shopping from home, wait for Monday to score the best deals on laptops or headphones.

What software categories have the best Black Friday deals?

AI tools, CRM platforms, and cybersecurity software top the list for Black Friday savings, often dropping 50-70% off annual plans. Marketing automation and HR apps also see strong deals, making it a smart time to upgrade your stack without breaking the bank.

How long do Black Friday software sales last?

Black Friday software sales typically kick off mid-November and stretch through Cyber Monday on December 1, so you’ve got about two weeks to browse. A few extend into early December, but the hottest offers (like lifetime licenses) tend to vanish fast.

Which Black Friday software deals are best for small businesses?

For small businesses, Black Friday brings great deals on Replug, ContentStudio, and Postnitro, perfect for boosting marketing on a budget.

Are Black Friday deals better than Prime Day?

Black Friday pulls ahead for most folks with wider retailer participation and deeper cuts on clothes, appliances, and home goods. Prime Day is solid for Amazon tech exclusives, but Black Friday’s longer sale window and variety make it the go-to for bigger savings.

Is Black Friday a good time to buy a new computer?

Absolutely, Black Friday delivers some of the year’s best computer deals, with 20-50% off laptops and desktops from Dell, HP, and Apple. Just compare specs carefully to ensure it’s a real deal, and shop early.

October 24, 2025

How to shorten a YouTube URL?

YouTube is the world’s second-largest search engine and a powerhouse for content sharing, with billions of videos uploaded and watched daily. If you’re a brand with a vast presence on YouTube, a content creator, a marketer, or a casual user, sharing YouTube links is essential for reaching a wider audience.

However, long URLs can appear cluttered and unprofessional, especially on social media, in emails, and in marketing campaigns.

Shortening a YouTube URL makes it cleaner, easier to share, and increases the chances of getting clicks on it. In this guide, we’ll explore two simple ways to shorten YouTube links, using YouTube’s built-in short URL feature and Replug’s short link generator.

Let’s get started!

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Method 1: Using YouTube’s built-in short URL feature

This is the easiest and quickest way to shorten a YouTube URL directly from the platform.

Step 1: Play the video

Search for a video of your choice on YouTube and play it.

Step 2: Click the share button

Below the video, you’ll see the “Share” button. Click on it! This will open a window with sharing options.

Step 3: Copy the shortened URL

In the pop-up window, you’ll see a shorter version of the video’s URL. This link is much shorter and cleaner than the one in the address bar (URL bar).

Simply click the “Copy” button to copy the shortened URL to your clipboard. Then, share it as you like.

Also read: How to add links to YouTube bio?

Method 2: Shorten YouTube links using Replug

If you want a more professional and branded short URL that doesn’t look spammy or messy, you can use a URL shortener tool like Replug.

Unlike the previous method, this advanced link shortener lets you customize URLs for your YouTube channel, shorts, and videos, making them more memorable and trustworthy.

Getting started is simple:

Sign up for a free Replug account, or log in if you already have one, and start creating short, branded links in seconds!

Step 1: Copy and paste your URL

Once logged in, go to the Home page and paste the original YouTube URL into the provided “Quickly Shorten your link” field.

Click the arrow button, and a pop-up window will appear.

Step 2: Shorten your YouTube URL

Personalize your shortened link by adding a branded keyword or phrase to make it more recognizable. Then, click the checkmark, and your shortened YouTube link will be saved.

Add UTM parameters: If you’re sharing the link for marketing purposes, you can add UTM parameters to track clicks and analyze performance. Replug makes it easy to add these parameters without manually editing the URL.

Step 3: Enhance your link with advanced features

Within the same pop-up window, you’ll find additional customization options, including:

Customize link preview: Control how your link appears when shared.
Customize favicon: Add a branded icon to your link.
Password protection: Restrict access to various users.
Link expiry: Set a time limit for link validity.
A/B testing: Compare different versions for performance.
Retargeting pixels: Track and retarget users who click your link.

Choose any of these features to maximize engagement and security.

Step 4: Copy and share your branded URL

Once you’ve customized your link, click “Save shortened link.”

Copy it and share this link directly with friends or post it on social media platforms like Twitter, Facebook, Reddit, Blogger, Tumblr, or Pinterest.

Also read: How to shorten a link using a URL shortener?

Key benefits of using a URL shortener

A URL shortener offers many benefits, from making your links cleaner and easier to share to boosting trust and engagement with your audience.

Replug not only shortens your YouTube URLs but also adds powerful features like branding, analytics, and retargeting. This means you can share polished links while tracking and improving engagement.

Custom domains & vanity URLs: Brand your links with your own branded short domain to make them look professional and credible.
Click tracking & analytics: Track every click by device, location, time, and more, all viewable in your dashboard or exportable as CSV.
Retargeting integration: Add tracking pixels from Facebook, Google, Twitter, and others to retarget viewers and build warm audiences.
QR codes for YouTube videos: Instantly generate scannable and dynamic QR codes for offline promotions, packaging, or event marketing.
Shorter, shareable links: Clean, compact URLs that look professional and fit perfectly in bios, emails, and captions.
Better engagement rates: Short links appear more trustworthy, increasing the chances of clicks and views.
A/B testing with smart links: Test different YouTube thumbnails, CTAs, or landing pages to see what drives the most engagement.
UTM parameter support: Add campaign tags to track YouTube traffic in Google Analytics without messy long links.
Seamless social sharing: Optimized links that look polished across platforms like Instagram, X (Twitter), TikTok, and LinkedIn.
Centralized link management: Manage all your YouTube links, campaigns, and analytics from one easy dashboard.

Conclusion

In this blog, we discussed how to shorten a YouTube URL, its significance, and walked through two simple methods to do it. First, we looked at YouTube’s built-in short URL feature for quick sharing.

Then, we explored how Replug.io helps you create custom, branded short links with advanced features like UTM tracking, retargeting, A/B testing, and centralized link management.

If you haven’t already, give Replug’s URL shortener a try and experience the difference it can make in managing and optimizing your links.

Frequently asked questions

Why should I shorten a YouTube URL?

Long YouTube URLs can look cluttered and unprofessional, especially on social media and in marketing campaigns. Shortening them makes links cleaner, easier to share, and more clickable.

What’s the benefit of using a branded short URL with Replug?

Replug lets you customize your YouTube links with branded keywords, making them more recognizable, trustworthy, and engaging. It also provides tracking, retargeting, and link management features for marketers and businesses.

Is shortening YouTube URLs with Replug free?

Yes, you can start shortening YouTube links for free with Replug. Paid plans unlock advanced features like branded domains, retargeting pixels, and A/B testing.

Can I track clicks on my shortened YouTube URL?

Yes! Replug allows you to add UTM parameters and access detailed link analytics, tracking clicks, engagement, and campaign performance.

Where can I share my shortened YouTube URL?

You can share it anywhere, on social media (Twitter, Facebook, Pinterest, etc.), emails, blogs, SMS, or even QR codes, to reach a wider audience.

March 11, 2025

Unique URLs: What they are and how to use them?
Have you ever wondered what sets certain web addresses apart from the rest? Why do some URLs feel tailor-made to cater to your interests and preferences?

The answer lies within the domain of unique URLs. Unlike their conventional counterparts, these special links possess the ability to deliver customized experiences, guiding users to content that resonates with them on a deeper level.

Follow along as we uncover the secrets behind creating and utilizing unique URLs and discover how they can uplift your online journey.

Get ready to unlock the potential of unique URLs and enhance your digital impact.

What are unique URLs?

Unique URLs are special web addresses that are customized and tailored to individual users or specific purposes. They go beyond the standard URLs you see on the web and add a personal touch.

These unique addresses can include elements like user identifiers, preferences, or customized URL parameters.

The primary purpose of unique URLs is to enhance user experiences and provide personalized content. They allow businesses to deliver targeted information, track user behavior, and measure the effectiveness of their marketing efforts.

With unique URLs, website owners can create customized landing pages and provide a more personalized, engaging experience for their visitors.

How to create unique URLs using Replug?

When it comes to creating unique URLs, Replug.io offers a comprehensive suite of features that empowers businesses to take control of their online presence and deliver personalized experiences.

What does Replug do?

With Replug, you can add a call-to-action (CTA) to any link you share with your audience and drive traffic back to your site. You can collect leads by adding your own branded CTA to any page on the web.

Replug also provides analytics and insights, allowing you to track visits and conversions from the links you have shared.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Precisely, it is an efficient link shortener and a remarkable link-tracking platform that helps you build brand recognition and allows you to add eye-catching, branded call-to-actions or retargeting pixels to any page on the web.

Additionally, Replug offers bio links that let you drive more traffic to your landing pages through platforms like Instagram and Twitter.

Here’s how to get a unique URL with Replug

Let’s explore how Replug simplifies creating unique URLs and releases their potential for your digital strategy.

Step 1: Sign in to Replug or create a free account.

Step 2: On the main home page, locate the “Quickly Shorten your link” bar in the top-left corner. Paste the URL you want to uniquely shorten, here.

Step 3: Press Enter. The following screen will appear.

Here, you’ll spot the “Campaign” option. Go with the default campaign, or choose one from your existing campaigns in the dropdown menu.

Note: Creating a campaign takes only a few seconds. It can be the name of your project, allowing you to navigate it easily. For instance, if you’re creating a unique URL, your campaign can be titled “unique URL”.

Step 4: After that, customize your URL slug to make it unique. Once done, click the check mark to save the customization.

Additional step:
- You can also create a dynamic QR code for your link here.
- Besides, by clicking the “+ Add UTM” option, you can add UTM parameters to your link, if needed.
Step 5: Now, in this step, you can add extra cool features to your URL, which include:
- Customize link preview
- Customize favicon
- Password protection
- Link expiry
- Traffic routing rules
- A/B testing
- Deep linking
Step 6: Once done, click the “Save Shortened Link” button.

And you’re done!

Actionable link data: Replug’s analytics at your service

Replug not only provides powerful URL management capabilities but also offers rich analytics for each of your links. With Replug’s analytics feature, you can gain valuable insights into the performance and impact of your links, empowering you to make data-driven decisions and optimize your online strategies.

By using this amazing feature, you can track key metrics such as click counts, traffic sources, and your audience’s geographic distribution. You can also dive deeper into user behavior by analyzing details like click times, devices used, and referring websites.

Additionally, Replug lets you set up conversion tracking to measure the effectiveness of your campaigns and accurately assess the return on your marketing efforts.

Other methods to generate unique URLs

If you need to create distinct, trackable, or personalized URLs (rather than the same generic link everyone gets), there are some additional simple methods you can use.

These help with tracking, engagement, and giving users their own “space”, so you know exactly where traffic is coming from and who’s clicking what.

Add campaign parameters

One common way to make URLs unique and trackable is by adding tracking parameters (like UTM parameters) to the URL.

For example, you might append,

“?utm_source=facebook&utm_medium=social&utm_campaign=black_friday_sale” to the base link.

These parameters let you see where your visitors came from and which campaign drove them.

Create personalized user links

Another method is to generate links specific to each user, so that when “User A” clicks their link, it differs from “User B’s”.

These personalized URLs (sometimes called pURLs) can include a user-ID, name, or other unique identifier. They’re great for one-to-one campaigns, tracking individual engagement, or giving users their own landing space.

Generate custom short links

Instead of awkward long URLs, you can create short, branded vanity URLs that are easier to share and remember. These custom short links are not only cleaner visually but also offer analytics so you can track clicks, changes, or destinations.

Customize a user profile URL

Finally, when you have user profiles (on a site or network), you can allow each user to have a unique, customized URL (such as example.com/username) rather than something generic like example.com/profile/12345. This makes the link memorable, improves user experience, and can even help with SEO in some cases.

Also Read: How to generate SEO-friendly URLs that rank higher & attract clicks

Some top-notch unique URL examples

Here are some great real-world examples of unique URLs to help inspire you.

A clean example of a link tagged for a Facebook campaign

https://www.example.com/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale

URL showing how you can use custom tracking parameters

https://example.com/?mtm_campaign=product_launch&mtm_source=twitter&mtm_medium=social&mtm_content=tweet

Note: Here, “mtm_” instead of “utm_” to identify which social channel and what content type triggered the click.

A link used in an email newsletter to track how many clicks came through that specific channel

https://www.yourwebsite.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=monthly_update

An example of using tracking parameters for print/offline campaigns by redirecting to a tagged URL

http://www.domain.com/?utm_source=magazine&utm_medium=Magazine-A&utm_campaign=fall-2016-product-line&utm_content=full-page-ad

Best use cases for unique URLs

Unique URLs are special links you create so each recipient, source, or situation leads to a slightly different web address. This small tweak unlocks a lot of value.

Check out the top scenarios for using unique URLs.

Marketing & analytics

You can use unique URLs (for instance, links with tracking codes) to see exactly where your traffic is coming from and how people behave once they land.

Using parameters like “utm_source” or “utm_medium” helps you measure campaign performance in tools like Google Analytics and Usermaven. It also means you can compare which channels or messages are working best, and optimize accordingly.

Branding & sharing

When you give someone a link tailored for them (or their group), it feels more personal and thoughtful. People still click more when the link seems custom.

Also, unique URLs can help partner pages, influencer referrals, or social sharing be tracked and attributed back to your brand more cleanly.

User personalization

Finally, unique URLs allow you to customize what the user sees once they click. For example, the link might include a user ID or segment code, so the landing page shows their name, preferred product category, local currency, or language. This makes the experience feel relevant and boosts engagement.

Make your links truly yours: Introducing Replug’s white-label feature

Replug’s white-label solution empowers users to customize their experience like never before. With the ability to add their own branding elements to URLs, emails, reports, logos, and favicons, users can create a seamless brand identity.

By rebranding Replug, users can make it appear as if they developed the product or service themselves without investing extensive time and resources in its creation.

White-labeling becomes the go-to choice for companies looking to expand their offerings and reach new customers without the expense of building new products from scratch.

Unlocking the power of this top-notch feature allows users to establish a consistent and credible brand presence. By incorporating their own branding elements into Replug, they can deliver a personalized experience that captivates their audience and builds trust.

With Replug’s white-label solution, users can maximize their brand’s impact, extend their reach, and conquer new markets. It’s a fantastic opportunity to customize Replug and effortlessly advance their brand to new heights.

How to set up Replug’s white-label feature?

Navigate to Replug settings and click on the “white-label” option. You need to fill in the given field settings to set up your custom white-label URL shortener. The given field settings are:
- General Settings
- Domain Settings
- Email Settings
Note: Read this setup guide for a complete know-how!

Once you have filled the required fields, switch to white-label. To do that, just click your profile name or icon in the top-right corner.

FAQs on unique URLs

What are the benefits of using unique URLs for tracking and analytics?

Using unique URLs for tracking and analytics offers numerous benefits, including understanding user behavior, measuring engagement, and optimizing your marketing campaigns for better results.

What role do unique URLs play in improving user experience?

Unique URLs improve user experience by ensuring visitors are directed to relevant content, reducing the risk of broken or outdated links, and allowing for more accurate tracking and analytics.

Can unique URLs be used for A/B testing and conversion rate optimization?

Yes, unique URLs can be used for A/B testing and conversion rate optimization. By creating different variations of a URL and measuring their performance, you can identify the most effective elements and optimize your campaigns accordingly.

Which is the best unique URL shortener online in 2025?

For a top-tier unique URL shortener in 2025, go with Replug. It excels as a unique URL generator offering full link management, retargeting, custom domains, and robust analytics. Two other popular choices to consider are:

– Bitly, renowned for being a widely used, unique URL builder with strong tracking, and
– Rebrandly, which focuses intensely on branded short links and gives you a premium, unique URL link experience.

What is Replug’s white label feature?

Replug’s white-label feature lets users customize Replug with their branding elements. It helps businesses create a consistent brand experience without developing new products.
January 31, 2025
Top 5 paid URL shorteners worth paying for in 2025
Free URL shorteners are great and all, but let’s be real: paid URL shorteners take things to the next level.

When you’re paying for something, you expect to get more out of it, right? And with URL shorteners, that “more” includes some seriously cool features. But here’s the real question:

Which paid URL shortener actually gives you the most value for your money?

Any online link shortener can clean up a long, messy link. But the good ones let you brand and customize your links, turning that long and disorganized string of text into something sleek and professional.

They also give you tracking insights to see who’s clicking your links, and even help you figure out which marketing campaigns are actually working.

So, if you’re ready to upgrade your links, here are the top 5 paid URL shorteners that bring value, functionality, and style to the table.

5 Top-rated paid URL shorteners online

With countless options out there, finding the right tool can be tricky. To make it easier, we’ve narrowed it down to the top 5 URL shorteners you should consider.

Let’s start with the first one:

1. Replug

Replug.io is a powerful link management tool that allows you to create unlimited branded short links, giving you the flexibility to streamline your link-sharing process.

With in-depth analytics and top-notch link tracking capabilities, it offers valuable insights into your audience’s behavior and engagement.

What sets Replug apart is its URL shortener tool, which is by far the best free link shortener online, offering you a seamless way to create branded, short links that stand out.

With its intuitive dashboard and real-time tracking features, it not only simplifies your link-sharing but also provides powerful insights to boost your marketing strategy.

Unlike other tools that provide only one or two of these elements, Replug combines them all into a single, rich platform.

Key features

With Replug, you get access to an all-in-one platform with exceptional attributes. Here’s what’s in store:
- Link management: Manage all your links through a simple and clean dashboard, alongside advanced features such as link preview, link expiry, password protection, and much more.
- Link shortening: Shorten unlimited links, create vanity URLs, and customize link previews with branded links and favicons.
- Link analytics: Access detailed analytics, including total and unique clicks segmented by location, referral, device, and browser.
- Bio links: Create customizable bio link pages with social links, blocks, RSS feeds, and retargeting pixels.
- Call-to-action generation: Create eye-catching CTA campaigns for your links to boost conversions and sales.
- White-label solution: Customize the dashboard, logos, domain, reports, and more, which is ideal for agencies wanting to brand their services.
- Retargeting pixels: Add retargeting pixels to your links to track users and re-engage them with targeted ads on multiple digital platforms.
- Deep linking: Direct users to specific pages within your app or website for a personalized, seamless experience.
- A/B testing: Test up to 10 URLs simultaneously, with percentage-based traffic distribution to optimize link performance.
- Link rotation: Set up to 10 traffic rules for short links, directing users to different destinations based on conditions. A default link ensures users are always redirected.
- QR code generation: Generate customizable QR codes with trackable performance, editable colors, and PNG or SVG download options.
- Team management: Collaborate efficiently by inviting team members and assigning roles, ensuring streamlined workflows for link management and campaigns.
2. Rebrandly

Rebrandly is one of the most popular tools for creating branded links. It allows you to customize URLs with your own domain, making every link you share look polished and trustworthy.

With features like custom slugs, advanced analytics, and traffic routing, it’s pretty beneficial for businesses that want their links to double as a brand asset.

Key features
- Custom domains & links: Get a domain of your choice and create and manage branded links hassle-free.
- Advanced analytics: Track detailed link performance with this URL shortener tool.
- Traffic routing: Direct clicks to specific pages based on conditions.
- Bio links (Link Gallery) & QR codes: Build bio link pages and generate trackable QR codes seamlessly.
3. Bitly

Bitly is one of the most recognized names in the URL shortener space, known for its simplicity, reliability, and wide adoption. It offers branded links, link tracking, and basic analytics, making it a go-to choice for businesses that need a straightforward link management solution.

However, most of Bitly’s advanced analytics and customization options are locked behind paid plans. While it works well for large businesses managing high volumes of links, it’s becoming less appealing for small businesses and individual users who just want to shorten links and track basic performance without committing to higher costs.

Key features
- Branded links: Customize URLs with your own domain for brand consistency.
- Analytics & reporting: Track clicks, referral sources, and geographic data without any trouble.
- Retargeting pixels: Add tracking pixels for remarketing campaigns easily.
- Integrations: Connect with tools like Zapier and enterprise platforms.
Related: Top 10 Bitly alternatives and competitors in 2025

4. Dub

Dub is a modern URL shortener built for marketers and teams that want deeper insights into their campaigns. Unlike basic shorteners, this tool doesn’t just tell you how many people clicked your links; it helps you connect the dots between clicks, leads, and conversions.

Moreover, with advanced analytics, you can actually see how your shortened links contribute to sales and customer acquisition.

Dub is also developer-friendly, offering an API-first approach for businesses that need to integrate link management into their existing systems.

Whether you’re running email campaigns, paid ads, or influencer marketing, this brilliant platform gives you the flexibility to create branded links, set up traffic rules, and analyze real ROI.

Key features
- Detailed analytics: Track clicks, leads, and sales tied to your shortened URLs to further improve your marketing strategy.
- API-first design: Build Dub into your own workflows and marketing stack, without any complex process.
5. Sniply

When you talk about URL shorteners available online, Sniply always makes the list. It is unique in that it allows you to add a custom call-to-action (CTA) overlay to your shared links. This can drive traffic back to your website or encourage specific actions while sharing valuable content.

Alongside its signature CTA feature, Sniply also provides essentials like QR codes, UTM parameters, detailed analytics, and custom domains.

While its analytics aren’t as advanced as some other tools, it does track conversions from click to purchase, giving you a clear picture of how your links contribute to revenue.

Key features
- CTA overlays: Add CTAs to any link you share.
- Link analytics: Track clicks, conversions, and much more.
- Retargeting & A/B testing: Re-engage users and test different strategies.
- Team management: Share links with your team members the way you like.
Also read: How to shorten a link using a URL shortener?

Pricing at a glance

Here’s a quick breakdown of each tool’s pricing plans to help you make an informed decision:

Tool Basic Plan Pro Plan Premium Plan
Replug $19/month $39/month $99/month
Rebrandly $14/month $39/month $119/month
Bitly $10/month $29/month $199/month
Dub $30/month $90/month $300/month
Sniply $9/month $29/month $59/month

Best use cases for paid URL shorteners

Paid URL shorteners are versatile tools that cater to diverse industries and professionals. Here’s how different types of businesses and users can benefit from them:
- E-commerce: Track customer behavior with detailed analytics. Use branded links for a polished, trustworthy shopping experience, and boost conversions with deep linking to specific product pages.
- Content creators: Customize bio links for platforms like Instagram or TikTok. Promote specific content with branded URLs, and monitor audience engagement to refine your strategy.
- Affiliate marketers: Use A/B testing to experiment with different campaigns, retarget users who clicked your links, and analyze traffic performance to maximize commission opportunities.
- Agencies: Use white-label solutions to add your branding, collaborate with team members on client accounts, and utilize advanced analytics to demonstrate campaign success to clients.
- Freelancers: Create professional-looking links to promote your portfolio or services. Use bio links to consolidate your online presence, and track link engagement to identify your most effective outreach strategies.
- Event planners: Share event registration links, directing attendees to specific event pages, and track sign-up trends to plan better for future events.
- Nonprofits and NGOs: Share donation links with branded URLs, track donor engagement, and run A/B tests on different campaigns to see what drives more contributions.
- Music artists: Promote new releases, concert tickets, and merch with branded links. Converge links to your streaming platforms and social media using bio links, and track fan engagement to identify your top-performing campaigns.
- Social media managers: Optimize link performance for multiple social platforms. Create branded short links that align with your brand identity, and analyze clicks to see which platforms socials drive the most engagement.
- Mobile app developers: Use app deep linking to guide users directly to specific app features, track user acquisition campaigns, and personalize experiences with advanced analytics.
By tailoring the use of paid URL shorteners to your niche, you’ll unlock new levels of efficiency and engagement in your marketing strategies.

See Also: Benefits of URL shorteners: Top reasons why one must use these tools

What to look for in a paid URL shortener: Key points & considerations

When choosing a paid URL shortener, it’s important to keep these things in mind:
- Custom domains: A good shortener should let you use your own branded domain, helping build trust and recognition with every link you share.
- Branding: The ability to add your logo, custom slugs, and design elements ensures that every link reflects your brand identity.
- Detailed analytics: Access to real-time data on clicks, locations, devices, and user behavior is crucial for measuring campaign performance and ROI.
- Link management: Look for a dashboard that makes it easy to organize, edit, archive, or tag your links for better control and efficiency.
- Audience segmentation: Advanced shorteners allow you to segment your audience based on demographics or behavior, enabling more targeted and effective marketing.
- Retargeting & tracking: Integrated retargeting pixels and tracking tools help you stay connected with users even after they click, boosting conversions and ad effectiveness.
Final verdict: Which is the most trusted URL shortener?

At this point, you are familiar with the benefits of using link management tools. Moreover, we have also mentioned the top-paid URL shorteners.

However, when it comes to which URL shortener is an all-rounder, Replug truly shines as the all-in-one, customizable, and scalable solution. It is undoubtedly the most trustworthy option for marketers, agencies, and businesses looking to level up their link-sharing game.

With features like branded URLs, detailed analytics, bio links, retargeting, and more, Replug has everything you need to create powerful, performance-driven links.

All signs point to one thing: if you want a shortener that goes beyond just links and actually helps you grow, retarget, and optimize every campaign, Replug is the smartest investment.

Frequently asked questions

What is a URL shortener tool?

A URL shortener tool is an online service that converts long, complex web addresses into shorter, more manageable links while preserving the original destination. Popular examples include Replug, Bitly, TinyURL, and Rebrandly, which are widely used for social media, marketing, and email campaigns. As of 2025, these tools often integrate with analytics platforms to track clicks and user engagement.

How do URL shorteners work?

URL shorteners work by mapping a lengthy original URL to a unique, abbreviated alias stored in a database. When the short link is clicked, the service performs an HTTP redirect to the full address. This process involves generating a hash or key for the short version, ensuring quick resolution without altering the target page. Modern shorteners also employ security checks to prevent malicious redirects and provide real-time performance data.

How do URL shorteners make money?

URL shorteners generate revenue primarily through tiered subscription plans for advanced features like custom branding, detailed analytics, and API access, as seen with services like Short.io and BL.INK. They also monetize through data insights from click demographics, resold to marketers, and, in some cases, through intermediary ads during redirects.

For user-focused platforms, ShrinkEarn and Linkvertise earn by displaying ads on shortened links, paying users up to $20 per 1,000 views (ShrinkEarn) or $70 per 1,000 (Linkvertise) while retaining ad revenue shares.

Why use a paid URL shortening service?

Paid URL shortening services offer advanced features like custom branded domains, detailed analytics on click demographics, and enhanced security against spam or phishing, which free versions often lack. They ensure higher reliability with uptime guarantees, API integrations for automation, and compliance with data privacy regulations like GDPR. In 2025, options like Replug Scale or Rebrandly Pro provide scalable solutions for businesses, justifying the cost through improved ROI on marketing efforts.
January 27, 2025

T2M vs Replug: Choosing the best URL shortener

Today, we’re putting two popular URL shorteners head-to-head: T2M and Replug. Both tools have a lot to offer, with features and pricing that make this a close race.

But let’s be honest, there’s always one that stands out and “rises above the rest.” We think that in the case of T2M alternatives, Replug truly takes the lead.

You should know beforehand that picking the right URL shortener isn’t just about making links shorter; it’s about finding a tool that genuinely works for you.

Maybe you want to track your links’ performance, make your brand look more polished, or get the most out of your ad campaigns. The right choice can save you time, boost your results, and make life a whole lot easier.

In this blog, we’ll break it all down for you. From comparing features and pricing to user reviews and practical tips, we’ll help you figure out which tool is the better choice.

Whether you’re looking for simplicity or advanced functionality, we’ve got you covered.

Let’s get started!

	T2M	Replug
Description	T2M is a reliable URL shortener that offers essential link management features, including custom short links, detailed analytics, and QR code generation.	Replug is a dynamic short link generator designed for marketers and businesses of all sizes. It not only offers advanced link shortening and analytics, but also features link retargeting and full customization. This enables users to drive more traffic and conversions through their links.
Pricing starts from	For individuals $5/month For business $45/month	$19/month
Best for	Small businesses	Agencies and marketers

Feature-by-feature analysis: T2M vs. Replug

Features	T2M	Replug
Link management
URL branding, customization & labeling	Yes	Yes
URL cloaking	Yes	Yes
Branded vanity URLs	Yes	Yes
Link preview	No	Yes
URL expiration & password protection	Yes	Yes
Link dashboard	Yes	Yes
Custom-branded domains	Yes	Yes
Bulk actions	Yes	Yes
Tags & campaigns	Yes	Yes
Zapier & browser extensions	Yes	Yes
Multiple short URLs	Yes	Yes
Link tags	Yes	Yes

Analytics and reports
Dashboard reporting	Yes	Yes
Clicks data history	Yes	Yes
Unique & repeated clicks	Yes	Yes
Real-time analytics	Yes	Yes
Download analytics reports	Yes	Yes
Geo/Country targeting	Yes	Yes
UTM builder	Yes	Yes
Custom analytics	No	Yes
Custom & public analytical reports	Yes	Yes
Export analytics per campaign	Yes	Yes
Bulk import into campaigns	Yes	Yes
Filtering options	Yes	Yes
API access	Yes	Yes
404 redirect	Yes	Yes
301 HTTP redirects	Yes	Yes
QR codes
QR code branding	Yes	Yes
Dynamic QR code	Yes	Yes
Custom colors	Yes	Yes
Bio links
Branded bio links	No	Yes
Bio link dashboard	No	Yes
Custom theme, text, and font	No	Yes
RSS feed	No	Yes
Social links, Images/Videos	No	Yes
Text cards	No	Yes
Bio-links preview	No	Yes
Editable alias	No	Yes
CTA campaign
Custom CTAs	No	Yes
3rd-party/ Custom widgets	No	Yes
Exit-Intent pop-ups	No	Yes
Summary page	No	Yes
Retargeting campaign
Retargeting pixels	No	Yes
A/B testing	Yes	Yes
Mobile targeting	Yes	Yes
Traffic rotation as per Country, Device, Browser, OS, Date, Days of week, IP	No	Yes
Deep-linking	No	Yes
White-label
White label dashboards	Only available in the custom plan	Yes
Personalized domain URL	Yes	Yes
Branded URL	Yes	Yes
Personalized favicons, colors, and domain	Yes	Yes
Feature volume
Branded custom domains (BSD)	Up to 10 in the highest available plan	Up to 100 in the highest available plan
Short URLs per month	Up to 100,000 in the highest available plan	Unlimited
Bio landing pages	–	Up to 500 pages in the highest plan
Maximum active short URLs	Up to 1,500,000 in the highest available plan	Unlimited
Clicks/redirects per month	Up to 250,000 in the highest available plan	Unlimited
Clicks data history	Up to 24 months in the highest available plan	Unlimited
Total no. of tags allowed	Up to 100	Unlimited
Max no. of pages permitted for A/B testing	Up to 2	Up to 10
Bulk import URLs	1000 URLs/CSV in the highest plan	Unlimited
Bulk update URLs	1000 URLs/CSV	Unlimited –
Workspaces	Unavailable	Up to 100 workspaces in the highest plan
Teammates (user seats)	Only available in add-ons	Up to 100 team members in the highest plan
Privacy and support
GDPR privacy	Yes	Yes
Onboarding & setup	Yes	Yes

A detailed comparison of T2M vs. Replug

Discover how T2M and T2M’s alternative Replug stack up in this detailed comparison of their features, pricing, and usability. Find out which tool is the ultimate choice for your link management and marketing needs!

T2M vs. Replug: Link shortening and management

T2M link management

T2M stands out as a straightforward yet effective link-shortening tool, perfect for users who value simplicity in link management. It offers key features like customizable links, bulk shortening, link tags, and link expiration settings, ensuring ease of use for basic link management needs.

However, its limitations include a cap of 5,000 links in the standard plan, support for only 250 URLs per CSV in bulk imports, and the allowance of just one custom domain.

Additionally, it lacks advanced features like link previews, favicon customization, and deep linking, which may be a dealbreaker for users seeking more comprehensive link management tools.

While it’s a solid option for no-frills link management, these restrictions may not suit users with higher demands.

Replug link management

Replug takes link shortening a step further by offering comprehensive link management tools. It goes beyond basic tools, offering branded short links, vanity URLs, and tagging alongside link cloaking, bulk link import, and export.

Its standout features include deep linking, customizable link previews, favicon addition, and link grouping for streamlined organization.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Deep links are particularly valuable for directing users to specific in-app content, enhancing user experience, and boosting conversion rates.

When it comes to volume, you get unlimited links even in the most basic plan, alongside five campaigns, unlimited bulk link shortening, and much more.

Replug’s user interface is intuitive, making it easier for marketers to manage their campaigns efficiently.

You may also like: Best Cuttly alternative – Cuttly vs. Replug

T2M vs. Replug: Advanced analytics

T2M link analytics

T2M’s dashboard provides a straightforward overview of link performance, offering essential metrics such as click analytics, geo-location, and referrer information, features that the platform recently introduced.

However, it lacks advanced filtering and segmentation options that seasoned marketers might require.

Compared to other short link generators, T2M’s analytics are less comprehensive. The highest plan provides you with a total of 250,000 Clicks/redirects per month, which isn’t enough if you’re a large-scale agency or business.

However, if you’re considering the basic or standard plan, keep in mind that they only include Level 1 and Level 2 analytics. These plans also exclude the analytics report feature, which might fall short of meeting advanced statistical needs.

Replug link analytics

Replug continues to impress with its top-notch link tracking and analytics capabilities, giving marketers a complete picture of their performance. From clicks and engagement metrics to user demographics, UTM tracking, device usage, and geographic data, Replug leaves no stone unturned.

Also read: How to use UTM parameters for traffic attribution?

Replug – the top T2M alternative also allows users to segment data for more granular insights, helping marketers refine their strategies.

But here’s where Replug truly outshines T2M: it offers QR scan tracking, unlimited clicks per month, custom date range history, campaign tracking, and automated reports, all designed to make your marketing smarter and more efficient.

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

T2M vs. Replug: QR codes

T2M QR codes

We love how the platform offers dynamic QR codes starting from the standard plan, allowing users to update the URL on the backend without regenerating the QR code, a true time-saver.

What truly sets it apart is its comprehensive QR code branding options, including customizable colors, logos, sizes, margins, and more. However, one drawback is the lack of QR scan tracking data, limiting its analytics potential.

But overall, this level of customization lets you create visually striking and highly personalized QR codes, earning T2M a well-deserved point in this area.

Replug QR codes

Replug’s QR codes are integrated with its analytics suite. This allows users to track detailed insights, such as the number of QR scans, scan locations, devices used, and more—making it a powerful tool for data-driven campaigns.

With Replug, you can generate dynamic QR codes for every shortened link, even on the most basic plan. The platform offers extensive customization options, including changing the background and foreground colors and downloading the QR code in your preferred format.

Whether you’re running print ads, digital campaigns, or both, Replug ensures your QR codes are functional, visually appealing, and fully trackable.

Also read:QR Advertising: Your gateway to consumer engagement

T2M vs. Replug: Bio link campaigns

T2M link in bio

The platform does not provide the option to create customizable bio-link pages to consolidate multiple links, unlike its competitors, such as Replug or Bitly.

Replug link in bio

Replug excels in bio links, offering a fully customizable bio link page that allows users to organize and display multiple professionally branded links.

With an integrated RSS feed, you can automatically display your latest blog posts or updates on your bio-link page. Or add a tracking pixel to your bio-links to monitor audience engagement with your bio-links.

Also read: Top 15 link in bio examples, pages & tools

Replug’s bio link page supports the addition of CTAs, social media links, and product promotions, making it a more comprehensive solution for businesses and marketers looking to manage their online presence and drive conversions.

Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

Turn your bio links into click-boosting machines

Drive up to 2× more clicks than plain URLs

Share multiple destinations with one link

Create bio links free

T2M vs. Replug: Retargeting pixels

T2M retargeting pixels

Unlike Replug, T2M does not offer the option to add retargeting pixels to your links. While it provides link tracking and analytics, it falls short in enabling users to retarget audiences based on their link interactions.

Replug retargeting pixels

Replug stands out with its retargeting capabilities. Users can add retargeting pixels to their shortened links, allowing them to target visitors with tailored ads across various platforms like Facebook and Google.

T2M vs. Replug: A/B testing

T2M A/B testing

Similarly, A/B testing functionality is limited, as you can only test up to 2 pages at a time, making it less suitable for marketers focused on these advanced strategies.

Replug

Replug also offers A/B testing for links, enabling marketers to test up to 10 different versions of their links and optimize performance based on real-time results.

T2M vs. Replug: Call-to-action campaigns

T2M CTA campaigns

T2M does not provide the option for its users to create call-to-action campaigns.

Replug

Replug excels at creating call-to-action campaigns. Users can customize their CTA buttons, directing visitors to specific landing pages, forms, or promotions.

The platform supports multiple CTA types, including buttons, pop-ups, and banners, all of which can be tested and optimized through Replug’s A/B testing features.

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

Higher clicks

More leads

Better ROI

Generate free CTAs

What’s even better is that Replug allows you to track detailed analytics for each CTA, including click-through rates and engagement metrics, helping you refine your strategy. This makes Replug a stronger choice for driving conversions and maximizing campaign performance.

T2M vs. Replug: Link rotation

T2M link rotation

T2M offers basic traffic redirection features, allowing users to route visitors based on their mobile operating systems, such as iOS or Android, or redirect them to location-specific links using IP-based detection.

While this is helpful for directing users to the right app stores or region-specific pages, it lacks the flexibility needed for more sophisticated targeting.

For example, T2M does not support redirection based on device type, Windows OS, or other key criteria that could help marketers fine-tune their campaigns.

Replug link rotation

Replug offers advanced traffic routing capabilities, enabling users to direct audiences based on criteria such as location, device type, browser, and operating system. This link rotator allows marketers to create highly targeted campaigns that ensure users land on the most relevant pages or platforms.

On the analytics side, Replug provides in-depth insights into traffic routing performance. Users can track metrics like the number of redirects, audience breakdown by routing criteria, and engagement patterns, helping fine-tune strategies for better results.

You may also like:Top Linkly alternative of 2025: Linkly vs. Replug

T2M vs. Replug: White-label dashboards

T2M white-label dashboards

The lack of detailed documentation on T2M’s white-labeling features leaves potential users with questions about its full capabilities. While the option to customize logos, colors, and domains is a plus, it’s unclear how extensive the branding options are or if additional tools like analytics sharing or sub-user management are included.

For businesses looking to provide a fully branded experience, T2M’s white-label offering might work well, but only if paired with the higher-tier custom plan.

Unfortunately, the limited transparency on these features may make it harder for users to evaluate their true value compared to other platforms like Replug (The T2M alternative), which offers detailed white labeling and customization options with more clarity.

Replug white-label dashboards

Replug takes white labeling to the next level with various customizable options. It enables users to design a fully branded dashboard for their team or clients, complete with logos, color schemes, and custom URLs.

Use custom domains for links and bio pages, creating a consistent and professional brand experience. Generate white-labeled reports for clients, ensuring all analytics and insights are presented with your branding.

Tailor retargeting links, CTA campaigns, and bio link campaigns with your brand identity, giving your audience a cohesive experience across all campaigns.

You may also like:Bitly vs Linktree vs Replug: Which is better?

Pros and cons showdown: Is T2M or Replug the better choice?

	T2M	Replug
Pros	– Powerful dashboard – Dynamic QR codes – Detailed geo-location analytics	– Vast link management features – Feature worth the price – Unlimited feature volume in most plans – Offer a 14-day free trial
Cons	– Outdated interface – Basic features in lower pricing plans – Custom branding restrictions in lower pricing plans	– No free plan available for now

T2M vs. Replug: Quick summary of key features

	T2M	Replug
Tool summary	A straightforward link shortener, ideal for basic link management needs.	A powerful link shortener perfect for full customization and advanced link management needs.
User interface	It’s a bit outdated and lacks advanced features for power users.	It is simple and user-friendly, even for first-time users.
Custom support	Excellent support with fast response times and proactive help.	Excellent support with fast response times and proactive help.
Available support channels	– Email support – API docs – Help center – FAQs – Dedicated support only in custom plans	– Live-chat – Email support – Changelog – Knowledge base – Glossary – API docs – Help center – FAQs – Dedicated support – Onboarding & call support

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Straight from the users: Honest feedback on T2M vs. Replug

	T2M	Replug
Reviews	“Smooth and Reliable Experience with T2M” Lewi V.	“Powerful URL shortener with advanced features” Carlos T.
	“Great support!” George Mavrodontis	“Handy Link Management Tool with URL shortener and more” Alan N.
	“The basic plan is a great budget option; it has all the basic tools, all one needs.” Marcelo	“One of the best URL Shorteners with Deep linking” Verified user
	“Great service and fast response” Richie D.	“User of 3 years, I approve of it!” Raymond P.

Our verdict

Throughout this comparison, we’ve seen that T2M delivers a solid, no-frills solution for users who simply need basic link shortening, QR codes, and straightforward analytics. It’s reliable, affordable, and a decent fit for individuals or small businesses with limited needs.

On the other hand, Replug clearly rises as the best T2M alternative for modern marketers, agencies, and businesses that want more than just short links. With advanced analytics, bio link pages, retargeting pixels, CTA campaigns, A/B testing, and white-label dashboards, it transforms link management into a full-fledged marketing powerhouse.

At the end of the day, the choice depends on your goals:

If you want simplicity and a budget-friendly tool → go with T2M.
If you want scalability, advanced marketing features, and unlimited growth potential → Replug is the clear winner.

For marketers who want their links to do more than just redirect, Replug isn’t just an option; it’s the smarter investment.

Frequently asked questions

Which tool is better for advanced analytics?

Replug stands out with its detailed analytics dashboard, providing insights into audience demographics, device usage, and more. T2M offers basic analytics but lacks the depth that Replug provides.

Can I create branded links with both tools?

Yes, both T2M and Replug allow you to create branded links. However, Replug offers more advanced customization options, including branded dashboards and white-label reports.

Do both platforms support QR code generation?

Yes, both platforms generate QR codes. T2M, however, offers more customization for QR code designs, including branding and styling options.

Which platform is better for retargeting ads?

Replug is the clear choice for retargeting, allowing users to add tracking pixels to their links. T2M does not support retargeting features.

December 23, 2024

How to generate SEO-friendly URLs that rank higher & attract clicks

Imagine this: your website’s link lands in the search results. Isn’t that a good start?

But then you notice it reads like a random string of nonsense, full of messy parameters and no clues about what the page is about.

That’s the problem with non-optimized URLs. With around 13.7 billion searches happening on Google every single day in 2025, each URL becomes a tiny battleground for clicks and visibility.

Now here’s where it gets even worse. A confusing, long URL won’t just annoy visitors; it can drag down your search ranking and click-through rate, spoiling your chances even before users arrive.

The perfect solution?

Crafting SEO-friendly URLs that both search engines and real humans love. In the following sections, we’ll discuss exactly what an SEO-friendly URL looks like and why it matters so much.

So, let’s get started!

What is an SEO-friendly URL?

An SEO-friendly URL is simply a web address that’s easy to read, meaningful to both people and search engines, and gives a quick clue about what the page is all about.

According to experts, “such URLs are unique URLs or links designed to meet the high standards of Google search engines and users”.

Key characteristics of SEO-friendly URLs:

Descriptive: It clearly describes the content of the page, so someone taking a quick look at it can guess what it’s about.
Keyword-rich: It includes the page’s main topic or keyword, not in a spammy way, but naturally.
Human-readable: It treats humans in a really nice way. No strings full of code, numbers, or random characters.
Short & precise: It doesn’t carry on forever. The shorter and more to the point it is, the easier it is to remember and share.
Lowercase letters: Using all lowercase letters avoids confusion and problems with case-sensitive systems.
Static (not dynamic): It avoids long query strings, lots of URL parameters, and IDs, keeping the link stable and meaningful.
Use hyphens: Words are separated by hyphens (“-”) rather than underscores (“_”) or no separators, because search engines treat hyphens as word breaks.

By sticking to these attributes, your URLs become far more user-friendly, shareable, and better understood by both search engines and humans.

Example of an SEO-friendly URL (bad one):

Example of an SEO-friendly URL (good one):

Why SEO-friendly URLs are important

Your URL is more than a link. It’s a sneak peek into your content!

When your URLs speak the same language as your audience and search engines, you win on multiple fronts — more clicks, better rankings, greater trust, and ease of use.

Here’s why SEO-friendly URLs matter:

Improves search engine rankings: A clean, descriptive URL gives search engines helpful context about your page. Even if it’s a moderate factor, it adds up.
Enhances click-through rates: When users see a URL that makes sense and reflects the content, they’re more likely to click. Descriptive URLs like “exampledotcom/best-coffee-recipes” attract more clicks than generic ones like “exampledotcom/page123”.
Better user experience: Easy-to-read URLs help users understand what a page is about before they click, which builds confidence.
Enhances user trust & avoids confusion: A cluttered or disorganized URL full of parameters and random numbers looks inadequate; a clean and readable one feels trustworthy and credible.
Make search results more meaningful: When the URL itself contains readable words relevant to the content, search results become more transparent and aligned with user intent.
Enhances crawlability & indexing: Search engines prefer logical, structured URLs. They’re quite easier to crawl and index.
Optimizes link sharing: Clean, short URLs are easier to copy, paste, and share on social media and other sites, boosting visibility.
Simplifies site navigation: A well-organized URL structure helps users and crawlers understand your site’s hierarchy and navigate more intuitively.
Supports a long-term SEO strategy: Rather than quick fixes, an SEO-friendly URL structure lays the foundation for scalable, maintainable SEO over time. This helps in fewer redirects, no broken links, and less confusion.

20 best practices for creating SEO-friendly URLs

Crafting SEO-friendly URLs isn’t just about adding keywords; it’s about building clear, meaningful links that both users and search engines can easily understand.

To help you get it right every time, here’s a quick breakdown of the essential do’s and don’ts. Simple rules you can follow to make every link count.

Do’s	Don’ts
Use descriptive keywords: Include primary keywords relevant to the content.	Avoid keyword stuffing: Repeating the same keyword excessively.
Keep it short and simple: Aim for concise and easy-to-read URLs.	Avoid long URLs: Don’t include unnecessary words or parameters.
Use hyphens to separate words: Makes URLs more readable for both users and search engines.	Avoid underscores or spaces: These can confuse search engines and users.
Ensure the URL structure matches the site hierarchy: Helps users navigate more easily.	Avoid complex structures: URLs with excessive parameters or IDs are harder to read and rank lower in search results.
Use lowercase letters: Prevents duplicate content issues.	Avoid mixed-case URLs: They can cause confusion and potential errors.
Make it evergreen: Use URLs that remain relevant even as content updates.	Avoid dates in URLs: Limits the perceived freshness of content.
Optimize for mobile users: Ensure URLs are user-friendly on mobile devices.	Avoid unintuitive URLs: Random strings of letters and numbers are off-putting.
Use secure URLs: Always use HTTPS to build trust and boost rankings.	Avoid HTTP: Non-secure links can harm rankings and trust.
Test URLs periodically: Ensure they lead to the correct pages and load properly.	Avoid broken links: Damages SEO and user experience.
Incorporate branding when possible: Branded URLs boost recognition.	Avoid generic URLs: URLs like “page1.html” lack context.

Let’s take a closer look!

1. Optimize the URL slug

The URL slug is the part of the URL after the domain name, such as:

Keep it relevant and descriptive, clearly signaling the webpage’s content.

Take out non-essential words in the slug, such as random characters, special symbols, and numbers that don’t contribute to clarity.

Helpful Tip: If you’re updating content, avoid changing the slug unless necessary, to retain backlinks and traffic.

2. Choose a top-level domain (TLD)

Your domain extension (e.g., .com, .edu, .net, .org) influences user trust. While TLDs don’t directly affect SEO, “.com” is widely recognized and preferred by users, which creates a sense of credibility and reliability.

3. Keep the URL short & precise

Short links, or URLs, perform better in search engines and are easier to remember and share. Aim for a URL length of under 60 characters. While Google doesn’t penalize long URLs, shorter URLs contribute to a better user experience and higher click-through rates.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

4. Avoid using the full blog title as the URL

Don’t use complete blog titles as your URL slug, as they can use up unnecessary characters. Long blog titles result in lengthy URLs.

Optimize your URL by choosing a relevant focus keyword related to that web page. The aim should be to create descriptive URLs, so users are not confused about the particular page’s content.

5. Remove punctuation marks

Punctuation can unnecessarily complicate URLs, making them harder to handle efficiently. By eliminating them, you can create clean, user-friendly URLs that are easy for both visitors and search engines to interpret.

6. Incorporate the primary keyword (must)

Including the primary keyword in your URL contributes to improved SEO. This practice reinforces the topic of your page, increasing its likelihood of matching search queries and ranking higher in search results.

For instance, if you’re offering SEO services in a specific region or state, using a URL that emphasizes “SEO services in California” helps signal both the service and location to search engines. This strategy not only strengthens your local search ranking but also attracts users specifically looking for SEO services in California.

7. Use lowercase letters

Some servers treat uppercase and lowercase URLs differently, potentially causing duplicate content issues. Stick to lowercase to avoid complications and ensure SEO-friendly URLs.

Note: WordPress users shouldn’t worry, as it automatically puts URLs in lowercase and adds hyphens.

8. Use hyphens, not underscores

Google treats hyphens as spaces, making it easier to analyze your links. Underscores, however, can obscure your meaning.

For example:

Good: seo-friendly-url
Bad: seo_friendly_url

Using hyphens makes it easier for Google’s web crawlers to understand and estimate the information on your website, helping in generating steady results.

9. Incorporate keywords strategically

Keywords in URLs can boost SEO and enhance user understanding. But it is a good practice to avoid keyword stuffing.

1–2 keywords are enough. You must never repeat a keyword in a URL. Google will never reward you for using the same keyword in a URL more than once.

For instance:

Good practice:

Bad practice:

10. Limit folders & subfolders in the URL structure

Keep URLs short and straightforward by minimizing the use of folders and subfolders. This practice improves readability and user experience, as excessively nested subfolders can make navigation complex for visitors and search engines.

11. Use canonical tags for duplicate content

If the same content exists on multiple URLs, canonical tags tell search engines which version is the original. This prevents duplicate content issues and ensures proper indexing.

Look at the figure below to know how canonical tags work:

12. Prefer static over dynamic URLs

Static URLs are more straightforward, easier to read, and more SEO-friendly. Dynamic URLs, on the other hand, are less search-engine-friendly, include UTM parameters, and are complex to understand.

Pro Tip: Using a first-rate, SEO friendly short URL generator gives you more control over your links through customization and tracking.

Read also: Dynamic URLs vs. Static URLs

13. Avoid redirect loops & broken links

Minimizing redirect loops improves site speed and user experience. While redirects are sometimes necessary, excessive use can lead to issues with search engine crawlers. When needed, opt for 301 redirects for better SEO results.

Besides, regularly check for and fix broken links, as they can harm your site’s credibility, disrupt user journeys, and negatively impact your SEO performance.

14. Utilize futureproof URLs

Refrain from incorporating dates in URLs to prevent content from becoming outdated. Futureproofing URLs by excluding time-sensitive information enables content updates without altering the URL structure.

15. Hide “www” and HTTPS prefixes

Modern browsers already indicate secure connections with a lock icon, so hiding prefixes like “www” or “https” can streamline your URLs.

For instance:

16. Employ sub-domains when necessary

Sub-domains can help organize content for specific markets or purposes. Anyhow, use them conservatively to avoid diluting your website’s authority.

These domains improve navigation and organize your website. The end goal of SEO is to improve user experience, and sub-domains just do that.

17. Eliminate stop words

Words like “the,” “is,” or “of” are often unnecessary in URLs. Removing them reduces URL length while retaining clarity.

For example:

Before (👎):

After (👍):

18. Use “safe” characters

Stick to alphanumeric characters and hyphens in your URLs. Avoid spaces, &, %, #, and other special symbols that require encoding and may confuse both users and search engines.

19. Prioritize readability

Your URL should clearly convey what the page is about. Use meaningful words, separate them with hyphens, and keep it easy to read so both users and crawlers understand it at a glance.

20. Avoid over-optimization

Don’t force keywords into the URL or make it unnaturally long. Overloaded, spammy URLs harm user trust and may reduce SEO value even if technically allowed.

Make every link count: Build SEO-friendly URLs with Replug!

And there you have it!

Everything you need to know about creating SEO-friendly URLs that rank higher, attract clicks, and keep your visitors coming back.

Remember, a clean, clear URL isn’t just suitable for search engines; it’s a trust signal for real people, too. So, take a few minutes to clean up your links, and you’ll see the difference in your traffic and engagement.

Ready to take things up a notch? Give Replug a try today! It’s one of the best tools out there for generating short, branded, and truly SEO-friendly URLs!

Frequently asked questions

Which URL is best for SEO?

A “vanity URL”, like “yourbrand.com/seo-guide”, is ideal because it’s short, easy to remember, and clearly communicates the page’s topic. That kind of clean address helps both users and search engines alike.

How to check SEO-friendly URL?

Use a tool like an SEO-friendly URL checker to evaluate whether your URL is readable, descriptive, uses hyphens, and avoids unnecessary parameters.

Should a URL include keywords?

Yes, including one relevant keyword helps users and gives a minor context signal to search engines. However, just don’t stuff in multiple keywords redundantly.

Which is the best example of a SEO-friendly URL?

Something like this:

example.com/how-to-create-seo-friendly-urls

Human-readable, descriptive, hyphen-separated, lowercase, and no weird characters or long query strings.

How long can a URL be for SEO?

There’s no strict character limit for SEO. Aim for ~60–70 characters or fewer to keep it clean and share-friendly, but readability and clarity matter more than exact length.

Are long URLs bad for SEO?

Not necessarily bad, but longer, cluttered URLs can hurt readability and user trust. They might cut off in search results or be harder to share.

How to use SEO-friendly URLs in your site?

Make sure when you publish or edit content, you:

– use lowercase letters
– hyphen-separate words
– keep the slug short & meaningful
– avoid dynamic parameters and session IDs
– maintain a logical folder structure

Give me some SEO-friendly URL examples?

– yourbrand.com/vegan-dog-food-guidelines
– yourbrand.com/blog/increase-click-through-rate
– yourbrand.com/products/womens-leather-jacket

These URLs are descriptive, keyword-rich (but not over‐stuffed), use hyphens, and stay readable.

December 10, 2024

7 best URL shorteners available online in 2025 – Features, pricing, reviews & more

The URL shortener market is expanding and growing rapidly, valued at USD 360.4 million in 2024 and projected to exceed USD 1,020 million by 2033.

The rising demand for personalized user experiences has made URL shorteners a must-have tool for brands, agencies, and content creators. Once seen as a simple link shortening tool, it has now transformed into a full-fledged marketing platform.

And here’s the exciting part. In 2025, link shorteners aren’t just about making complex and lengthy links shorter. They’ve leveled up into powerful tools loaded with features like advanced analytics, retargeting pixels, branded domains, QR codes, and even bio link pages. As a result, they are providing businesses more ways than ever to increase engagement and track performance.

So, which ones are the good URL shorteners that are worth your time (and money)?

We’ve rounded up the top URL shorteners of 2025, complete with features, pricing, and reviews, to help you find the ideal tool to supercharge your links.

What are URL shorteners?

URL shorteners are online tools or services that convert long, complex web addresses into shorter, more manageable links without changing the destination page.

These shortened URLs are easier to share on social media, emails, and other digital platforms where space is limited or readability matters. Popular examples include: Replug, Bitly, TinyURL, and Rebrandly.

Beyond just shortening links, modern URL shorteners often provide additional features such as click tracking, analytics, custom aliases, and branded domains. This allows businesses and individuals to monitor engagement and enhance their marketing strategies.

By simplifying lengthy URLs, these tools improve user experience, link aesthetics, and shareability across platforms.

How does a URL shortener work?

A URL shortener works by creating a unique, compact identifier that redirects users to the original long URL.

When a user inputs a long web address into a shortening service, the system stores that URL in its database and generates a short, unique code, usually a random string of letters and numbers.

This code is appended to the shortener’s domain (e.g., replug.io/abc123). When someone clicks the shortened link, the shortener’s server looks up the corresponding original URL and instantly redirects the user to that destination using an HTTP 301 or 302 redirect response. This process happens in milliseconds.

Advanced URL shorteners also track user interactions, such as click count, location, device type, and time of access, providing valuable insights for analytics and digital marketing optimization.

Best URL shorteners at a glance

In recent years, URL-shortening tools have seen significant growth. After detailed research, we have identified the following 7 link shorteners as the best.

This is because they are comprehensive link management tools and offer ideal and optimal solutions in terms of pricing, features, user-friendliness, and customer reviews.

Tool name	Best for	Premium plan
Replug	Complete link management (all-in-one)	$99/month
Rebrandly	Branded links & customization	$119/month
Bitly	Powerful & detailed analytics	$300/month
Dub	Scalability & developer-friendliness	$300/month
BL.INK	Data-driven marketing	$599/month
TinyURL	Simplicity & reliability	$129/month
Short.io	Geo-targeted campaigns & teams	$148/month

7 Best URL shorteners for marketing professionals [2025]

Choosing the right URL shortener can significantly enhance your marketing efforts by improving link tracking, branding, and audience engagement.

Below, we’ve rounded up the top tools that offer powerful analytics, customization options, and seamless integration to supercharge your campaigns.

Let’s start with Replug.

1. Replug

Replug.io - The ultimate link management tool

The first on our list and the most top-notch custom URL shortener is Replug. It is an all-in-one link management tool for agencies and marketing pros with cost-effective pricing.

With this handy and easy link shortener tool, users can shorten branded URLs, do A/B testing, create link previews, set up link expiry, build bio-links, and much more.

Some of the most significant features of this best all-around URL shortener are:

Hassle-free link management: Easily organize, edit, and monitor all your links from one intuitive dashboard.
Top-notch white-label solution: Customize links with your own domain and branding for a professional, trustworthy look.
Advanced link tracking: Get real-time insights into clicks, audience behavior, and campaign performance.
Smart retargeting pixels: Reconnect with users who’ve interacted with your links to boost conversions.
Custom call-to-action (CTA): Add personalized messages or buttons to links to drive more engagement.
Built-in QR code generator: Create shareable QR codes instantly for offline and online campaigns.
Link rotation feature: Distribute traffic across multiple URLs for A/B testing or marketing experiments.
Deep linking capabilities: Send users directly to specific pages or app sections for a seamless experience.
All-in-one bio-link tool: Create a single, branded page that houses all your important links for social media.

Unlike its competitors, Replug also has a dedicated Chrome extension and a user-friendly web app. It also provides additional benefits such as link retargeting, link history, high-end customer support, tracking individual links, bulk link creation, and viewing related analytics on a dashboard.

With Replug.io, you can even track the performance of specific marketing campaigns in particular locations. All in all, it’s the perfect fit for businesses of all sizes and industries.

Pricing plans

Free: $0/month
Essentials: $19/month
Scale: $39/month
Agency: $99/month

Pros	Cons
✅ Advanced analytics for in-depth insights.	❌ Certain analytics privacy concerns.
✅ Link retargeting options.
✅ Customizable short links.
✅ Complete link management solution.
✅ User-friendly interface.

Customer Reviews

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Also read: How to shorten a link using a URL shortener?

2. Rebrandly

Rebrandly is a state-of-the-art URL-shortening solution with a host of features. With this digital tool, you can craft custom, branded, and concise links that are memorable and easily shareable across various social media platforms.

It is preferred for team collaboration and allows you to set up multiple workspaces and invite team members, making it an excellent choice for team-based URL-shortening needs.

Additionally, it offers advanced features such as link retargeting support, making it a well-rounded and versatile solution.

Pricing plans

Free: $0/month
Essentials: $14/month
Professional: $39/month
Growth: $119/month

Pros	Cons
✅ Focus on link branding and customization.	❌ It may not have as strong analytics as others.
✅ A1 branded short links.	❌ Price may be higher for branding features.
✅ Enhances brand visibility.
✅ Suitable for businesses of various sizes.

Customer Reviews

3. Bitly

Bitly is a widely used tool to shorten URLs, making them more manageable. Alongside URL shortening, it includes a QR code generator, which is commonly preferred by social media influencers and businesses.

While these basic features are available for free, they come with Bitly branding on the shortened links.

For users seeking more advanced capabilities, the paid version of Bitly offers additional features. This includes link retargeting, access to detailed link history, priority customer support, and a user-friendly dashboard to track and analyze link performance easily.

Pricing plans

Free: $0/month
Core: Annual plan only
Growth: $35/month
Premium: $300/month

Pros	Cons
✅ Enhanced shareability for enterprise businesses.	❌ Does not offer as many advanced features as some competitors.
✅ Detailed link analytics.	❌ Limited customization options.
✅ Flexibility and redirection control.

Customer Reviews

4. Dub

Dub is an open-source modern URL shortener built for flexibility, speed, and scalability. It’s especially popular among startups, developers, and businesses that want more control over their link management.

With Dub, you can shorten branded links, track analytics in real time, and much more.

Pricing plans

Pro: $30/month
Business: $90/month
Advanced: $300/month
Enterprise: Custom

Pros	Cons
✅ Advanced feature set.	❌ Technical setup required for advanced use.
✅ Custom domains to brand your links for higher trust.	❌ No free plan for users.

5. BL.INK

BL.INK is an all-in-one platform that manages links, tracks them, and gauges their performance exceptionally. It shows how links perform, either through reports or by collaborating with tools like Google and Adobe.

Plus, it effortlessly combines with other systems using its open API. It is suitable for businesses of all sizes, ensuring security with top-notch features and customizable user access.

Pricing plans

Expert+: $48/month
SMB: $99/month
Team: $299/month
Business: $599/month
Enterprise: Custom

Pros	Cons
✅ Feature-rich URL-shortening tool.	❌ A bit costly, compared to competitors.
✅ Pretty easy to use.	❌ It can be a bit buggy at times.
✅ Suitable for data-driven marketing.

Customer Reviews

6. TinyURL

TinyURL is one of the oldest and most reliable URL shorteners, trusted for its simplicity and ease of use. While initially just a quick way to shorten long links, it now offers branded domains, link tracking, and link expiry, making it a solid option for personal and small business use. It is one of the best tools for getting free, fast, and anonymous short URLs.

Pricing plans

Free: $0.00/month
Pro: $12.99/month
Bulk 100K: $129.00/month
Enterprise: Custom

Pros	Cons
✅ Very beginner-friendly.	❌ Website is a bit outdated.
✅ Detailed tracking and analytics.	❌ Limited feature set in comparison to others.

7. Short.io

Short.io is a full-featured, best URL shortener free tool designed for businesses and marketing teams. It allows branded short links, advanced analytics, and team collaboration, along with geo-targeting and device-based redirects, making it perfect for global campaigns.

Pricing plans

Free: $0/month
Hobby: $5/month
Pro: $18/month
Team: $48/month
Enterprise: $148/month

Pros	Cons
✅ Excellent geo-targeting options.	❌ Dependence on third-party services.
✅ Strong team collaboration features.	❌ Lack of transparency.

What is the best URL shortener service in 2025?

The best URL shortening service is Replug, an all-rounder link management tool for shortening URLs, adding pixels for retargeting, embedding call-to-action, and building bio-links for social media.

With white-label options, highly affordable pricing, and other rich features, Replug is the best platform for brand marketing and promotion using shortened, branded URLs.

It stands out not only for its versatility but also for its focus on helping marketers build stronger connections through every shared link. Moreover, its intuitive dashboard, in-depth analytics, and automation features empower businesses to track performance, boost engagement, and maximize ROI effortlessly.

In short, Replug is more than just a URL shortener. It’s a complete link management powerhouse designed to elevate brand visibility and marketing efficiency.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

Major reasons to use a URL shortener tool

Using a URL shortener offers numerous advantages across different areas, making it a valuable asset for anyone.

Here’s why it’s the ultimate advantage for your specific needs.

Tracks the number of impressions, clicks & conversions.
Condenses complex URLs into more recognizable ones, thus improving web traffic, CTR, and conversion rates.
Offers custom short links, boosts brand promotion, and enhances brand reach.
Short branded URLs generated by this tool take up less character space, making them ideal for SMS & social bios.
Branded links produced are easier to share and remember, which means enhanced brand recalls.
Improves user experience through smooth navigation.
Enrich SEO efforts by optimizing messy, long URLs with branded keywords.
Provides data in the form of reports, helping content creators and businesses make informed decisions.
Aids in rotating links to preferred link destinations on a specific date, time, or location.
Feature-rich URL shorteners provide multiple options for utilizing a short link. Create personalized bio landing pages, generate QR codes of any shortened link, A/B test performance of multiple URLs, etc.

Points to keep in mind when choosing a URL shortener

Picking the right URL shortener can be tough with so many options out there, each with its own perks. To make the best choice, it’s important to consider the following points when checking out URL shorteners.

Factors to consider when choosing a URL shortener

1. User-friendly

One of the primary considerations when selecting a URL shortener is its user interface. A streamlined interface that simplifies shortening links enhances the overall user experience.

The interface design and functionality should prioritize ease of use, allowing users to generate shortened URLs quickly and effortlessly.

However, the integrations with other tools and platforms you’re already using, along with compatibility across devices and browsers, further add to its usability.

2. Cost efficiency

Pricing is also a key factor when picking a URL shortener tool. Be sure to evaluate the cost of each service and consider what features are most important to you when making your decision.

While free options are fascinating, they might come with constraints that limit their utility. This makes premium versions with additional features more appealing for businesses or advanced users.

Also read: Top 5 paid URL shorteners worth paying for in 2025!

3. Customization options

Customization or personalized options are essential because they allow you to tailor your shortened URLs to your liking. Keep in mind that adding branded domains or specific keywords to your links reinforces brand identity.

However, this can be particularly useful if you’re using them for branding, specific campaigns, or content categories, as it allows you to make your links more recognizable and memorable.

4. Link analytics

Link analytics is a critical feature when deciding on a URL shortener. The ability to track clicks, conversions, and other key metrics can help you understand the performance of your campaigns and make data-driven decisions about your marketing efforts.

5. Security

Privacy and security are vital points that play a significant role when choosing a URL shortener. A reliable URL shortener should prioritize link safety and protection against malicious activities.

Encryption, expiration features, and measures to prevent link manipulation ensure the integrity and safety of shared links.

Moreover, privacy considerations, such as the handling of user data and adherence to data protection regulations, are essential for individuals and businesses concerned about confidentiality.

Conclusion

In this blog, we covered some of the best URL shorteners for 2025, including tools like Bitly, Rebrandly, and TinyURL. While each has its strengths, if you’re looking for an all-in-one solution with advanced analytics, retargeting, customizable bio links, branded domains, and team collaboration, Replug stands out as the top choice.

If you want a link shortener that goes beyond shortening and actually helps you boost traffic, track performance, and grow your business, Replug is the tool to bet on in 2025.

Frequently asked questions

Why should I use a URL shortener for my links?

URL shorteners make lengthy URLs more concise and visually appealing. These links are easier to share, track, and manage across various platforms, especially in limited-character settings like social media posts.

Are URL shorteners safe to use for sharing links?

Most URL shorteners include security measures to protect links from malicious activities. They often use encryption and other security protocols to ensure the safety and integrity of shared links.

How can I measure the performance of shortened links?

URL shorteners typically provide analytics tools that track click-through rates, user engagement, geographic data, and conversion rates to assess the effectiveness of shortened links.

Can I customize shortened URLs to match my brand?

Yes, many URL shorteners allow customization, enabling users to create branded and memorable short links by using custom domains or adding specific keywords.

What are the best URL shorteners to make money online?

The top URL shorteners for earning money online in 2025 are:

– ShrinkMe.io, offering up to $22 per 1,000 views with instant PayPal payouts and global reach,
– Linkvertise, for its ad-based monetization allowing earnings per click without minimum thresholds, and
– Shrinkearn, which provides the highest CPM rates for publishers and quick payments via multiple methods.

These platforms reward users for shortened link traffic, making them ideal for affiliate marketers and content creators.

What are the best URL shorteners for Facebook?

For Facebook, the best URL shorteners include:

– Replug for its seamless integration, detailed analytics on shares and clicks, and branded links that boost engagement.
– Rebrandly for custom domains that align with your brand and avoid platform restrictions, and
– PicSee, optimized for enhancing link previews and performance on Facebook feeds and groups.

These tools ensure links aren’t flagged as spam while providing tracking for social campaigns.

Which ones are the best URL shorteners for Instagram?

The leading URL shorteners for Instagram in 2025 are:

– Replug, with built-in bio link tools for creating shoppable profiles and retargeting pixels for ads,
– Bitly for precise tracking of story swipes and post clicks with custom branding, and
– Short.io, offering dynamic routing to direct users based on location or device for personalized experiences.

They enhance visibility in bios, stories, and reels without violating Instagram’s guidelines.

What is the safest link shortener available at present?

As of 2025, Replug.io stands out as the safest URL shortener, featuring enterprise-grade security with SSL encryption, GDPR/CCPA compliance, and real-time threat detection to block malicious redirects.

It also includes two-factor authentication and data privacy controls, making it reliable for businesses handling sensitive links. For ultimate control, self-hosted options like “Shlink” offer privacy through custom domains and no third-party data sharing.

What makes the best URL shortener?

The best URL shortener excels with advanced analytics for tracking engagement and conversions, custom domain support for branding and trust-building, and seamless integrations with tools like Zapier or Hootsuite.

It should also prioritize security features like encryption and threat protection, high uptime for reliability, and additional perks such as QR codes or retargeting to maximize marketing impact.

November 20, 2024

10 best Google URL shortener alternatives | 2025’s updated list

Have you ever felt stuck hunting for a reliable tool since Google shut down its URL shortener? If that’s the case, don’t worry, you’re not alone!

Many of us get confused, or even irritated at times, when links break, or we can’t remember how to shorten a link securely. That frustration grows even more when you test dozens of tools online, only to find they’re clumsy, unreliable, or expensive.

The bright side: It doesn’t have to be that way anymore!

In this blog post, you’ll find 10 top-tier Google URL shortener alternatives that combine ease, brilliant features, and dependability.

Ready to leave behind broken goo.gl links? Let’s check out the amazing alternative tools to Google URL shortener next.

Top 10 URL Shortener Alternatives to Goo.gl

Since Google shut down its Goo.gl service in 2019, many users have been searching for solid and trustworthy alternatives. Fortunately, there are numerous paid URL shorteners available, each with its own unique set of attributes and benefits.

Let’s kick things off with probably the most excellent and well-known option, i.e., Replug.

Replug.io – Best custom URL shortener tool online overall

If you’re looking for a smart way to shorten a link without just relying on a generic service, Replug might be your go-to tool. It’s not just a URL shortener; it transforms ordinary links into branded, trackable assets that carry your identity.

Since Goo.gl is long gone, Replug stands out as a strong alternative for anyone who wants more than just a short link. With this top-notch tool, you get brand recognition, link analytics, and campaign-level insights all in one place.

Key features

Branded link creation: Convert any long URL into a short, custom version under your domain with this reliable link shortener tool.
Retargeting pixel & CTA overlays on short links: Add call-to-actions, retargeting pixels, and third-party widgets behind each link effortlessly.
Deep link routing & A/B testing: Segment visitors by device, region, or date, and test multiple link versions to see which works best.
Full analytics & campaign tracking: Monitor clicks, conversions, custom domains, and workspaces, all from one single dashboard.
White-label solution for agencies: Manage workspaces for multiple teams and clients, with personalized domains and branding.

Pricing plans

Free: $0/month
Essentials: $19/month
Scale: $39/month
Agency: $99/month
Enterprise: Custom pricing

Pros	Cons
Lets you build branded short links within seconds to boost recognition.	The interface can feel overpowering when you’re just starting out.
Enables advanced features like retargeting and A/B testing.
Agencies get nice features like client workspaces and white-labeling.

In short: If you’re way too serious about your links, branding them, tracking them, turning them into marketing tools rather than just short URLs, Replug hits the mark. Yes, it might take a little time to get familiar with all the features, but once you do, you’ll likely find that your link-sharing and campaign tracking become much smarter. For anyone looking beyond basic shortening and aiming for full-scale link management, Replug is a very solid choice.

Bitly – Best for general use & analytics

If you’re the one in search of a solid all-around solution to get shortened links in no time, Bitly has you covered. It’s been around for years, evolving from a simple link shortener into a full link-management system that easily replaces the old Goo.gl.

With Bitly, you can create shortened, branded links that feel trustworthy, track how they perform, and redirect links when you need. All of this makes it a smart alternative to Google’s bygone service.

Key features

Create branded short links with Bitly using top-level domains, so your links carry your brand identity.
Monitor click stats, locations, devices, and campaign performance in real time from one dashboard.
Change link destinations later on (redirect) so you’re not stuck with a dead link.
Shorten multiple links in one go to save time when you’ve got many links to manage.
QR code and landing-page features are included, making it more than just a shortener. It’s more of a link-campaign hub.

Pricing plans

Free: $0/month
Core: Annual plan only
Growth: $35/month
Premium: $300/month
Enterprise: Custom pricing

Pros	Cons
Very strong campaign tracking and analytics, making it easy to compare different links and channels.	The free version is very limited. It may not be enough if you need custom domains or many links.
A trusted, established platform used by businesses of all sizes. Great for long-term stability.	Some advanced features (e.g., deep link analytics, full brand control) are locked behind higher tiers.
Supports branded domains, QR codes, and bulk operations. Versatile for personal & enterprise use.	Can become fairly expensive as your link volume or team size grows.

In short: If you’re after a reliable, user-friendly tool to shorten links and track how they perform, Bitly is a standout choice. It balances ease of use with powerful features, so you can do more than just shorten a URL. You can turn it into a smart marketing asset. It isn’t the cheapest for all features, but the value is there if you’re serious about tracking and managing links. For general use or growing teams who want analytics and brand control, Bitly hits a strong sweet spot.

TinyURL – Best for simplicity & speed

Elegant in its ease of use, TinyURL is one of the longest-running tools for shortening URLs. It remains a top choice when you just need to shorten a link without fuss.

Before the days of complex dashboards and enterprise workflows, TinyURL let users paste a long address and get back a short, shareable link. With the retirement of Google’s URL shortening tool, TinyURL stands out as a lightweight, fast alternative when you don’t require a full-fledged link-management system.

Key features

Instant short-link creation: No signup required; paste a URL and get a short version in seconds.
Basic analytics: Track clicks, referrers, and geography (on paid plans) to get insight into link performance.
Bulk shortening: Create numerous links at once when you have a batch of URLs to manage, hassle-free.
Persistent links: Shortened URLs generally don’t expire, so you don’t have to worry about links vanishing.

Pricing plans

Free: $0.00/month
Pro: $12.99/month
Bulk 100K: $129.00/month
Enterprise: Custom

Pros	Cons
Super fast and simple to use. Great for quick link shortening without setup hell.	Free users get very limited analytics and customization.
No mandatory signup for basic use. Just paste a URL and go.	Less suited for advanced campaign tracking compared to full-fledged tools.
Links can remain active for a long time (with no forced expiration), so you’re not chasing dead links.	The interface and workflows can feel basic if you’re used to more polished platforms.

In short: For anyone who cares more about speed and simplicity than deep analytics or agency-level workflows, TinyURL is a preferred choice. It lets you shorten a link in seconds, share it, and move on. Of course, if you’re managing heavy-duty campaigns or need detailed insights, you might eventually shift to a tool with more layers. But for everyday link-sharing, on-the-fly shortening, or minimal-setup use, TinyURL just works, and works easily.

Rebrandly – Best for generating branded & personalized links

Here’s the deal: when you want to share a link that actually looks like your brand and not some random shortener domain, Rebrandly comes through. It helps you turn long or messy URLs into branded, customized short links using your own custom domain name.

After Google announced the shutdown of its tool, Rebrandly stepped in as a top-tier alternative for anyone who cares about their brand identity in every link.

Key features

Use your own custom domain (e.g., yourbrand.co) with Rebrandly, so links reflect your identity and build trust.
Advanced analytics and tracking for clicks, geography, devices, and campaign performance.
Easily change where the link points even after it’s live (handy for redirecting or fixing errors).
Bulk link creation & management tools for scaling across campaigns, teams, and clients.
Hassle-free integration with workspaces, team collaboration, and API access for automation.

Pricing plans

Free: $0/month
Essentials: $14/month
Professional: $39/month
Growth: $119/month
Enterprise: Get a quote

Pros	Cons
Let’s you build fully branded short links. Great for identity and trust.	For small users, the free plan’s limits may feel tight.
Strong team & domain management features. Works well for agencies or multi-brand.	The interface has many features, which may feel confusing for basic users.
Reliable integrations and API support for automating link workflows.	Reports of slower support response or domain setup issues.

In short: If your goal is to share links that look professional, match your brand, and provide you insight into how they perform, then Rebrandly ticks all the right boxes. It might be more than what a casual user needs, but for marketers, agencies, or businesses that care about every link, it’s a worthwhile pick. If you’re just looking to shorten a link now and then without any trouble, you might prefer something simpler. However, when branding and control matter, Rebrandly surely stands out.

Short.io – Best for enterprise use & custom branding

Here’s another tool worth knowing at present. Short.io helps you create short links that don’t just shrink URLs, they carry your brand, your domain, and your story.

With the old Goo.gl no longer available, Short.io takes the center stage by offering advanced capabilities (custom domains, detailed analytics, team workflows) that go beyond basic shortening and make it worthy of enterprise-level use.

Key features

Branded & multiple custom domains: Shorten links using your own domains (and many of them) for consistent brand identity.
Real-time detailed analytics: See click streams, referrers, devices, geolocation, and more.
Team & enterprise workflows: Roles, access controls, bulk operations, API integration, deep links, geo-targeting, from one single place.
Affordable rates: Generous free tier and strong value-pricing for scaling teams.

Pricing plans

Free: $0/month
Hobby: $5/month
Pro: $18/month
Team: $48/month
Enterprise: $148/month

Pros	Cons
Offers strong custom-domain support and link-branding at enterprise scale.	The dashboard and feature set can feel intimidating for first-time users.
Strong analytics and targeting features that suit businesses.	Some users note that data export or UI could be improved.
Good value for companies needing custom domains, bulk operations, and API access.	Onboarding custom domains may require technical setup that non-technical users may find tricky.

In short: Short.io is a brilliant choice for businesses, agencies, or teams that need branding, control, analytics, and scale. If your goal is to build branded links across multiple domains, track campaigns in detail, collaborate with a team, and lean on automation, Short.io hits the mark. For simpler needs, it might feel overdesigned, but for professional or enterprise use, it’s very much worth a look.

Dub.co – Best for modern features & automation

Dub.co is a fresh option worth your time. It is a modern link-management platform that not only helps you shorten a link, but does so with advanced automation, rich analytics, and even open-source underpinnings.

Dub.co arrives as a compelling Google URL shortener alternative for anyone who needs more than just a simple short link. Whether you’re tracking funnels, automating redirects, or managing branded domains, this innovative tool won’t disappoint.

Key features

Custom domain support + free .link domain promotion so that you can create branded short links with your own identity.
Device & geo-targeting, link expiration, password protection, link cloaking, and UTM builder—all built into the link creation workflow.
Real-time analytics with device, browser, and location details.
Longer retention on paid plans, ideal for funnel and campaign tracking.
Open-source option + API/SDK access. You can self-host if you prefer, or integrate deeply with your existing tech stack.

Pricing plans

Free: $0 (free forever)
Pro: $30/month
Business: $90/month
Advanced: $300/month
Enterprise: Custom

Pros	Cons
The design and user experience are very modern. Link creation and analytics feel intuitive and up to date.	The pricing has changed significantly in recent times. Free tiers or older plans were quite cheaper.
Excellent for automation and integration: APIs, SDKs, device/geo targeting make it strong for advanced use.	Some enterprise-grade features (e.g., self-hosting or ultra-large volume) require more setup or technical know-how.
Good value for custom domains + branded short links + analytics in one place.	Visibility into long-term system reliability is still somewhat limited (e.g., fewer historical incident reports).

In short: If your needs go beyond simply shrinking a URL, and you’re looking at links as part of a marketing funnel, or brand identity, then Dub.co is seriously worth considering. It strikes a good balance between power and usability. You get strong analytics, custom domains, and automation features — all under one roof.

BL.INK – Best for businesses of all sizes

The tool formerly known just as a URL shortener has grown up, and that’s exactly the story of BL.INK. It’s designed to help you shorten long URLs into crisp, branded links and manage them seamlessly. You can also track clicks, integrate it with your tools, and scale as your business grows.

In the post Goo.gl era, BL.INK steps in as a full-fledged alternative. You get the simplicity of link-shortening with the power marketers need for campaign control, analytics, and brand consistency.

Key features

Branded links & custom domains: You can create links that reflect your brand identity, making them look professional and trustworthy.
Editable link destinations & unlimited redirects: Change where a link points even after it’s live, without losing historical performance data.
Real-time tracking & click data: Track clicks by using different metrics, helping you understand how your links perform under various scenarios.
Rich integrations & security: Works with many enterprise tools, supports custom domains, and offers strong data protection and compliance.

Pricing plans

Expert+: $48/month
SMB: $99/month
Team: $299/month
Business: $599/month
Enterprise: Custom

Pros	Cons
Strong branding and trust-building features at hand.	Some users may find the minimum paid tier higher than simpler alternatives.
Enterprise-grade link management: Offers auditing, governance, link-editability, and complete user control.	Because of its scale, the interface may feel more complex to beginners.
Excellent integrations: Works well with marketing tools, QR codes, custom domains, and link-campaign systems.	Some features (e.g., full API access, advanced domains) may only unlock at higher tiers.

In short: Whether you’re a startup, a growing business, or a large enterprise, BL.INK offers the kind of link-shortening plus link-management you’d want when your links carry your brand and support your campaigns. If you’re treating links as touchpoints and not just as URLs, then this platform makes good sense. For casual or one-off link shortening, you might not need all its depth, but if you’re serious about branding, analytics, and scale, BL.INK is a very sensible option.

T2M – Best for large-scale management

Here’s a strategic tool if your team deals with hundreds or thousands of links every day. T2M URL shortener is built to handle serious link volume, bulk operations, and branded short links with analytics, making it a strong alternative now that Goo.gl is out of the picture.

It helps you shorten long URLs, track every click, brand your domains, and coordinate link workflows across a team or enterprise with ease.

Key features

Branded/custom short URLs and custom domains for full brand consistency.
Bulk link creation, CSV import/export, and high-volume redirects to streamline large campaigns.
Detailed analytics (geo, device, campaign tags), UTM builder, link expiration, password protection, and QR code support.
API access, team seats, SSO, and enterprise-grade features for management across users and brands.

Pricing plans

Basic: $5/lifetime (for individuals)
Standard: $9.99/month (for individuals)
Pro: $29.99/month (for individuals)
Essentials: $45/month (for business)
Premium: $89.99/month (for individuals)
Teams: $165/month (for business)
Enterprise: $395/month (for business)
Dedicated: $$$/month (for business)

Pros	Cons
Exceptional value for teams needing branded links + analytics + bulk workflows.	Some of the highest-end features may only be cost-justified for very high-volume use.
Highly scalable: Good for firms managing thousands of links, domains, or campaigns.	The interface can feel a bit rampant if you only need basic shortening.
Excellent support and reliability according to user reviews.

In short: For businesses that treat links as more than just shareable URLs, and instead as branded assets, campaign tools, and analytics drivers, T2M is a very reliable choice. It handles scale, customization, and tracking much better than simple free URL shorteners. When you’re managing large-scale link operations, or multiple brands or domains, T2M steps up for you like a star.

Also Read: T2M vs Replug: Choosing the best URL shortener

Sniply – Best for creating call-to-actions (CTA)

If you’re someone who is looking to turn every shared link into a chance to engage your audience, Sniply might just be your best friend. At its core, it is just a URL shortener (yes, like many others), but with a plot twist. It allows you to embed a custom call-to-action (CTA) inside every link you share.

So instead of simply redirecting someone from a link to a destination, you can overlay a message, button, or form that drives your own conversion goals. Because of that, it works as a strong alternative to the classic Google URL shortener-style tools. With this tool, you’re not just shortening links, you’re turning each link into a branded opportunity, not just a redirect.

Key features

Custom URL shortener with your own domain or branded shortlinks.
Overlay a CTA (button, form, image, hidden message) on any link you share, even third-party content.
Track clicks, conversions, time on page, device data, etc.
A/B testing of CTAs to optimize performance over time.
Works well with known tools like Buffer, Hootsuite, Zapier, etc.
Retargeting pixel support so you can build audiences from who clicked your links.

Pricing plans

Basic: $9/month
Pro: $29/month
Business: $59/month
Enterprise: Custom pricing

Pros	Cons
Lets you monetize or capture value from links you share (not just shorten them).	Pricing is higher compared to other simple URL-shorteners available online.
Strong branding control (custom domains, CTA design).	Some advanced features may have a learning curve for beginners.
Deep analytics + conversion tracking gives insight beyond “just clicks”.

In short: Sniply is a clever tool if you regularly share links, and want to do more than just redirect someone. It’s not just a “make it shorter” tool; it’s a “make it work for you” tool. Every link becomes a mini conversion funnel. If you’re building an audience, sharing often, and care about capturing value from each click, then Sniply is absolutely worth a look. It is friendly, powerful, and a bit more marketing-focused than the standard link shorteners.

Hopp.co – Best for monetization

Hopp by Wix is a modern “link in bio” tool that lets creators, influencers, and small businesses turn a single profile link into a mini-hub of content. You can shorten URLs, brand them, embed multiple links, track performance, and even monetize traffic with features like pre-rolls and tip jars.

Because it gives you more control than many of the finest URL shorteners (such as the now-retired Google URL shortener), it can act as a viable alternative. You’re not just shortening links, you’re managing them, monetizing them, and building a branded destination.

Key features

Link shortening & custom aliases: Convert long URLs into shorter, more memorable ones and align them with your brand.
Searchable link hub: Each link you add is indexed in your Hopp page, so followers can type keywords and find precisely what they need.
Monetization tools: From tip jars, paid DMs, paid requests, to pre-rolls that display before a click. Hopp turns your traffic into revenue.
Landing page / Instant page builder: Create mobile-friendly landing pages tied to a link-in-bio hub, for campaigns or product launches.
Analytics & tracking: Understand clicks, visitor behavior, and traffic sources all within the tool.
Seamless brand integration: Built by Wix, you can integrate with custom domains, Wix CRM, embed blocks (videos, forms), and keep everything on-brand.

Pricing plans

Light: $17/month
Core: $29/month
Business: $39/month
Business Elite: $159/month

Pros	Cons
You can monetize your links directly. A step beyond most standard URL shorteners.	The UI and workflow might take a few minutes to get used to if you’re only familiar with basic link shorteners.
The searchable link-hub gives your audience more efficient access to specific content (rather than a long list of links).
Seamless integration with your brand: custom domain, design, embed blocks, and ties in with Wix ecosystem if you use it.

In short: If you’re serious about turning clicks into something meaningful, say affiliate revenue, product sales, engagement, or building a micro-destination for your followers, then Hopp by Wix is a wise choice. It offers the URL shortening you need, plus monetization, analytics, branding, and landing-page features that most simple shorteners leave out.

Some other URL shorteners you can try

Here are some additional URL shorteners you can explore, each with its own specialty and use case:

URL shortener by Zapier: Best for automation & workflow integration

This built-in tool in Zapier lets you automatically shorten links as part of your “Zap” workflows, so long URLs can be trimmed and sent on without manual intervention.

Firebase Dynamic Links: Best for app deep‐linking & mobile campaigns

Originally the successor to Google’s shortener, Firebase Dynamic Links are ideal when you want links that behave differently on mobile apps vs the web.

Ow.ly: Best for social media posts via Hootsuite

Integrated within Hootsuite, Ow.ly creates short links directly while you schedule or publish social posts. Quite handy if you already use that platform.

Cuttly: Best for branded links + analytics for creators

Cuttly offers custom domains, detailed click stats, QR codes, and even “link in bio” pages. Good for creators, small businesses, or anyone who wants more visual/tracking power.

Tiny.cc: Best for fast & straightforward link shortening

If you just need to shorten a URL quickly without many extras, Tiny.cc offers a streamlined option (though you’ll want to check current analytics/branding support).

Linkly: Best for marketing & retargeting use cases

Linkly supports custom domains, retargeting pixels, device/geo-redirects, and link tracking. Well-suited tool for marketers who want to tie links into ad/retarget flows.

GoLinks: Best for internal team/organization use

GoLinks are geared toward companies that share internal tools/resources with short, memorable links within a domain. Less about public marketing, more about internal workflows.

is.gd: Best for ultra-simple, no-frills shortening

A minimal option when you just want to shorten a link fast and move on, without needing tracking dashboards, branding, or integrations.

With the original Goo.gl links now unsuitable, picking a link shortener that fits how you use links is the key. No matter if you’re posting on social, tracking campaigns, branding links, or managing internally. Each of the tools above offers a different focus, so you can pick one (or more) that match your workflow and budget.

Selection criteria for URL shorteners

Before stepping into the many tools out there, it’s worth thinking through what really matters when picking a URL shortener. Below are some key factors you should evaluate so you choose a tool that fits your workflow, not just one that “works.”

Core functionality: At the most basic level, the shortener must reliably convert long links into shorter ones with proper redirects (ideally 301 redirects) and minimal downtime.
Additional standout features: Beyond basic shortening, look for custom branded domains, deep linking, mobile targeting, UTM tracking, and analytics. These features uplift a link shortener from “just short links” to a marketing tool.
Usability: A clean, intuitive interface matters. If you spend more time figuring out how to shorten links than actually sharing them, your chosen tool will slow you down, not help you.
Onboarding: What’s it like to get started? The best tools offer easy setup (domain linking, link creation) and precise documentation. If you’re stuck in configuration for hours, that’s a negative.
Customer support: When something goes wrong, e.g., links stop redirecting or analytics disappear, then you’ll want responsive support. Good tool providers offer live chat, email help, and documentation to guide you.
Value for money: Check how many links, domains, clicks, and features you get for your budget. A “cheap” shortener might cost less, but if it lacks features or caps your usage harshly, it’s not a good choice. You could end up paying more in lost time or upgrading sooner than expected.
Customer reviews: Look beyond the marketing. Read user reviews and case studies to see how the tool performs in real life. Do people complain about downtime, confusing UI, or hidden costs? That’s just as important as the specification sheet.

Why should you use a link shortening tool?

Using a link-shortening tool isn’t just about making long URLs look nicer; it’s about smarter sharing, stronger branding, and better data. Short links are cleaner, easier to remember, and more reliable when pasted into chats, printed on materials, or squeezed into social posts.

Additionally, these tools give you built-in analytics (clicks, location, device), UTM support, and even custom domains, so every link becomes a measurable and brandable asset rather than just a bare URL.

All in all, if you share lots of links, care about how they appear, or want to see how they perform, investing in a good URL shortener is a smart move.

Summing Up

Selecting the right URL shortener really comes down to what you need most: simplicity, branding, analytics, or scalability. Each tool we discussed has its own strengths, but the goal remains the same: making your links look cleaner, perform better, and drive real results.

No matter if you’re a marketer, creator, or business owner, a solid link shortener tool can easily level up your online presence. And hey, if you want an all-in-one solution with branded links, analytics, and retargeting, give Replug a must-try. It’s easily the best Google URL shortener alternative out there!

Frequently Asked Questions

What is link shortening or URL shortening?

Link shortening (or URL shortening) is a technique that converts a long web address into a shorter version that still redirects to the same destination. It’s especially helpful for making links easier to share, remember, and track without changing where they land.

What is the best alternative for Google URL shortener?

Since Google URL Shortener (goo.gl) no longer accepts new links, modern tools like Replug with strong branding, analytics, and reliability are widely recommended as the best alternative.

Is Google URL shortener no longer available?

Yes, Google stopped accepting new goo.gl links in April 2018 and officially discontinued the service for new users in 2019. Existing links also stopped working for most users after August 25, 2025.

What is the most trusted URL shortener?

Replug is regarded by many in 2025 as the most trusted URL shortener. Thanks to its long history, enterprise-grade infrastructure and reliable service.

Which one is the best free URL shortener?

For free link-shortening without needing an account, Replug and TinyURL stand out as simple, no-fuss best URL shortener options that have been around for years and are trustworthy.

October 28, 2024

How do URL shorteners work: A practical guide for digital marketers
It’s no surprise that marketers, influencers, and bloggers use all sorts of tools, software, and plugins that improve their content reach, engagement, and conversion.

One such essential tool is a URL shortener that trims down long URLs into shorter, more manageable links. Undoubtedly, short URLs have become a crucial part of the modern-day digital marketing ecosystem.

The purpose of a URL shortener is to shorten the link, thus making it much easier for users to share, publish, and analyze the URL. However, if you’re curious about how URL shorteners work, then this blog is going to reveal the process for you.

The technology behind URL shorteners

Before moving onto the step-by-step process, it’s essential to understand both the URL structure and the underlying system that makes this link shortening possible.

Technical architecture of a link shortener

Link shortening is the process of converting a long, complex URL into a shorter, more concise version without altering its destination.

A link shortener relies on a streamlined architecture comprising four main components that work together to create, store, and redirect URLs.

At a glance:
- User interface (UI): The front end where users paste long URLs and receive short links.
- Backend server: Validates input, generates short codes, stores mappings, and manages redirects.
- Database: Stores long-to-short URL mappings and ensures fast retrieval. Often built with scalable systems like MySQL or MongoDB.
- Integration: Ensures smooth communication between UI, backend, and database for quick link creation and reliable redirection.
How does a URL shortener work: Replug’s process defined

Behind the scenes, URL shortening follows a simple workflow:

1. Entering the URL: You start by submitting a long link into a URL shortener, either through its website or application.

2. Creating a Short Code: The tool then generates a unique, shortened code or identifier, usually a mix of letters and numbers, like replug.link/15a6b0ad.

Note: The first part of the short URL (e.g., replug.link) serves as the default short domain. Brands can also configure a custom short domain for branding purposes.

3. Saving the Mapping: This short code is saved in the service’s database, where it’s linked to the full, original URL you entered.

4. Handling Click Requests: When someone clicks on the shortened link, the server recognizes the short code and processes the request.

5. Redirecting to the Original Page: The system looks up the original URL associated with the short code and issues an HTTP redirect, guiding the user’s browser to the intended destination.

Replug – the best URL shortener in 2025

Replug is more than a URL shortener; it’s a complete link management tool. It helps brands create branded short links, track performance, and retarget audiences for higher engagement.

Here are some reasons to consider this top-notch platform.

Branded link customization

Replug provides rich customization options. You can use your custom domain to create branded short links that match your brand’s identity. This adds a professional touch to your links and enhances brand recognition.

Centralized link management

Categorize, tag, and search links to ensure nothing gets lost in the clutter. Add expiry dates, link previews, and password-protect your links.

Advanced link analytics

Replug doesn’t just shorten links; it gives you actionable insights. Its analytics let you track the number of clicks, user locations, devices, and referral sources. With this data, marketers can measure performance, identify top-performing campaigns, and fine-tune strategies for better ROI.

Campaign tracking with UTM parameters

For advanced campaign tracking, Replug allows you to add UTM parameters directly to your links. Whether it’s email, social media, or paid ads, these tags help you analyze traffic correctly and understand which channels deliver the best results.

QR code generator for easy sharing

Replug automatically generates QR codes for your short links, bridging the gap between the offline and online worlds. Businesses can add QR codes to posters, brochures, packaging, or event materials, making it effortless for customers to scan and access digital content instantly.

Smart dynamic link rotation

Replug supports intelligent link rotation, enabling a single link to direct users to different landing pages based on conditions such as location, device, or time. This is especially useful for A/B testing, regional campaigns, or time-sensitive offers, helping marketers maximize conversions.

Retargeting with every click

Replug takes short links to the next level with retargeting. Easily integrate retargeting pixel codes directly in your links to track clicks & conversions from the Replug dashboard.

Privacy and security

Replug prioritizes data safety. With strong privacy controls and secure link handling, you can confidently manage campaigns without worrying about unauthorized access or data leaks.

On top of these features, Replug offers flexible pricing plans that cater to individuals, small businesses, and large enterprises, making it a scalable choice for anyone serious about link management.

Additional: Using a website link checker can help verify the safety of shortened URLs before clicking.

Common use cases of URL shortening

URL shorteners have moved far beyond just making links look tidy. Today, they play a vital role in marketing, web development, and content distribution.

Here are some of the most common use cases where shortened links add real value:

Implementing URL shortening in web development

This is considered one of the most common yet practical technical aspects of URL shorteners. Implementing URL shortening in your well-built web application can enhance user experience, improve click-through rates, and provide valuable analytics.

Using shortened links in advertising campaigns

In paid advertising, every character counts, and messy links can discourage clicks. Shortened URLs keep ad copy clear and attractive while maximizing space in search ads, display banners, and sponsored posts.

More importantly, advertisers can attach tracking parameters to short links, enabling them to monitor impressions, clicks, and conversions associated with specific campaigns. This allows for better performance measurement and smarter budget allocation, making shortened URLs a must-have for digital advertising.

Shortened URLs for SMS and email campaigns

SMS messages have strict character limits, and long links can look disorganized or even break in transmission.

Similarly, in email campaigns, shorter links look more professional and trustworthy. Marketers use URL shorteners to make links more compact while tracking engagement metrics like open rates and click-through rates.

Blog post short links for sharing

For bloggers, short links make content easier to distribute across multiple platforms. Instead of relying on long, cluttered URLs, they can generate short links for each new post, either manually or through automation when publishing.

Readers can then share these links seamlessly on social media or messaging platforms. Shortened blog links also enable bloggers to track engagement, providing them with valuable insights into which posts resonate most with their audience.

Link cloaking for affiliate links

Affiliate marketers often use link cloaking to make long and complex affiliate URLs look cleaner and more trustworthy. Cloaking replaces the messy affiliate link with a short, branded URL that encourages more clicks while reducing the risk of link hijacking.

It also helps maintain consistency in marketing campaigns and provides accurate tracking for conversions and commissions.

Short URL integration in social media scheduling tools

Social media scheduling tools often integrate URL shorteners to simplify the posting process. When marketers schedule posts, the tool automatically shortens long links, keeping the captions clean and concise.

Beyond aesthetics, this integration offers built-in tracking, allowing users to measure clicks and engagement across various platforms. This automation saves time and ensures that every link shared is both manageable and trackable, without requiring any extra manual effort.

Summing Up

URL shorteners have become essential tools for digital marketers, providing cleaner links, enhanced tracking, and a better user experience. By understanding how they work and the technology behind them, marketers can make more intelligent choices for their campaigns.

Whether you’re sharing links on social media, in emails, or through ads, using a reliable link shortening platform ensures professionalism, performance, and measurable results.

Start optimizing your links today with a trusted solution like Replug!

Frequently asked questions

How do you shorten a URL?

Follow these steps:

1. Choose a URL shortener – Start by selecting a reliable tool like Replug.
2. Paste your long URL – Copy the link you want to shorten and paste it into the input field on the tool’s website.
3. Click the ‘Shorten’ button – The tool will process your link.
4. Copy your short URL – Once generated, copy the new, shorter link and use it wherever you need.

Which URL shortener is popular?

Some of the most popular URL shorteners right now are:

Replug — widely used, good analytics, custom/vanity links.
TinyURL — one of the oldest tools; simple and reliable.
Rebrandly — great for branded URLs and business/team use.

Do URL shorteners affect SEO?

URL shorteners do not negatively affect SEO as long as they use 301 redirects, which pass most of the link equity to the destination URL. Search engines treat these shortened links like regular links when properly implemented.

Does Google prefer short URLs?

Yes, Google generally prefers short, clean URLs because they are easier to read, understand, and share. While URL length is not a major ranking factor, shorter URLs often perform better in terms of user experience and click-through rates, which can indirectly benefit SEO.
October 14, 2024

Tool	Basic Plan	Pro Plan	Premium Plan
Replug	$19/month	$39/month	$99/month
Rebrandly	$14/month	$39/month	$119/month
Bitly	$10/month	$29/month	$199/month
Dub	$30/month	$90/month	$300/month
Sniply	$9/month	$29/month	$59/month

Sr.	Other link shortener alternatives
1.	Sniply
2.	Hopp.co
3.	Cuttly
4.	Capsulink
5.	ClickMeter
6.	Joturl
7.	T2M
8.	Linkly
9.	ow.ly
10.	Polr
11.	RocketLink
12.	Tiny.cc
13.	YOURLS
14.	URL shortener by Zapier
15.	Linkish

Author: Muhammad Ahsan Jamal

How to scan QR code from screenshot or photo: A practical guide for iPhone & Android users

How to scan QR code from screenshot on iPhone

Method #1: Using the Photos app

Method #2: Using the built-in “Live Text” tool

Method #3: Using the built-in “Share” option

Method #4: Using the code scanner in the control center

Method #5: Using a QR code scanner for iOS

How to scan QR code from screenshot on Android

Method #1: Using the Google Photos app

Method #2: Using the built-in “Google Lens” tool

Method #3: Using the built-in “Share” option

Method #4: Using a camera with QR mode

Method #5: Using a QR code scanner for Android

Method #6: Using the Google app

Method #7: Using Google Assistant

Points to keep in mind when scanning a QR code from a screenshot

How Replug makes it easier to generate and scan your QR codes

Summing Up

Frequently asked questions

How to scan a QR code in a screenshot on iPad?

Can I scan a QR code from a picture on my phone?

Can you scan a QR code from the camera roll?

Why would you want to scan a QR code from a picture?

Provide some of the best third-party QR code scanners for Android and iOS?

Are there any limitations on scanning QR codes from screenshots?

What are the troubleshooting tips if some fail to scan a QR code from a screenshot?

Top Black Friday software deals for 2025: Fresh deals for your business!

1. Replug.io

2. ContentStudio

3. Postnitro

4. MailTrap

5. Vadoo AI

6. Acowebs WooCommerce

7. Consolto

8. Plerdy

9. ProofHub

10. Clipping Path CA

Tips for finding the best Black Friday software deals

Tip #1: Start early and get ahead of the crowd

Tip #2: Pinpoint exactly what software you need

Tip #3: Conduct research instead of relying on hype

Tip #4: Shop around and compare multiple vendors/retailers

Tip #5: Follow deal-curation sites and aggregators

Tip #6: Track pricing and compare models carefully

Tip #7: Keep an eye out for lifetime-subscription offers

Summing Up

Frequently asked questions (FAQs)

Is Black Friday or Cyber Monday better for tech deals?

What software categories have the best Black Friday deals?

How long do Black Friday software sales last?

Which Black Friday software deals are best for small businesses?

Are Black Friday deals better than Prime Day?

Is Black Friday a good time to buy a new computer?

How to shorten a YouTube URL?

Method 1: Using YouTube’s built-in short URL feature

Step 1: Play the video

Step 2: Click the share button

Step 3: Copy the shortened URL

Method 2: Shorten YouTube links using Replug

Step 1: Copy and paste your URL

Step 2: Shorten your YouTube URL

Step 3: Enhance your link with advanced features

Step 4: Copy and share your branded URL

Key benefits of using a URL shortener

Conclusion

Frequently asked questions

Why should I shorten a YouTube URL?

What’s the benefit of using a branded short URL with Replug?

Is shortening YouTube URLs with Replug free?

Can I track clicks on my shortened YouTube URL?

Where can I share my shortened YouTube URL?

Unique URLs: What they are and how to use them?

What are unique URLs?

How to create unique URLs using Replug?

What does Replug do?

Here’s how to get a unique URL with Replug

Actionable link data: Replug’s analytics at your service

Other methods to generate unique URLs

Add campaign parameters