Author: Arslan Jadoon

Starter’s guide to setup Facebook custom audience
In today’s world, businesses increasingly turn to digital marketing strategies to reach their target audience. And one of the most popular and effective ways to do this is through social media platforms such as Facebook.

With over 2.9 billion monthly active users, Facebook has become a hub for businesses to connect with customers and drive sales.

For businesses handling multiple campaigns, ad audiences, and tracking links across various sources, a reliable link optimization platform such as Replug can make link management, analytics and retargeting far simpler and more organized.

However, with so many users on the Facebook crowded platform, businesses can need help to target the right audience for their products or services. This is where Facebook custom audience comes into play!

What are custom audiences?

Custom Audiences is an ad-targeting option that allows businesses to target specific groups of people based on their interests, behaviors, and demographics. This feature lets companies create personalized ads that resonate with their target audience, increasing engagement and conversion rates.

Creating a custom audience is easy and requires minimal effort. Businesses can upload their customer email lists or phone numbers to Facebook and build a custom audience based on this data. They can also create a customized audience using website traffic, app activity, social media analytics, and reporting tool.

Once you have created a Custom Audience, you can run targeted ad campaigns on Facebook, Instagram, or Audience Network. These ads can be in images, videos, or carousels, and they will be displayed only to the people in your custom audience.

Also read: How to create a call to action using a URL shortener?

Are custom audiences still effective in 2026?

Custom Audiences are still an essential tool for advertisers and marketers, as they allow businesses to target specific groups of people based on their past interactions with the company, such as website visits, app usage, and email engagement. This targeting can be highly effective as it allows businesses to focus their advertising efforts on people who have already shown an interest in their brand or products.

However, the effectiveness of Custom Audiences can depend on several factors, including the quality of the audience data, the relevance of the messaging and creativity, and the competitiveness of the advertising landscape. In addition, privacy concerns and new regulations related to data usage may impact the ability of businesses to use custom audiences in the future.

What type of Facebook custom audience can you use?

There are five types of custom audiences that you can create depending on your needs. So here’s the list to help you get started :

1. Customer file custom audiences

A custom audience is created by uploading a list of customer emails, phone numbers, or other identifying information. This allows businesses to target their existing customers or subscribers with personalized ads. One of the significant advantages of using customer file custom audiences is that companies can nurture their existing customer relationships by showing them relevant ads, promoting repeat purchases, and encouraging customer loyalty.

2. Website custom audiences

The website’s custom audience is a Facebook pixel-based custom audience. This pixel tracks the actions of visitors to your site and allows you to retarget them with ads on Facebook based on their behavior, such as pages they visited or actions they took. Businesses can retarget users who have already expressed interest in their goods or services using Website custom audiences. This encourages them to take action, like buying something or signing up for a newsletter.

Note: If you share your landing or campaign URLs publicly, say via social media, emails, or ads, you might also want to use a handy URL shortener to keep links neat, trackable, and easier for users to click and remember. Replug will assist you with this exceptionally!

3. App activity custom audiences

Businesses can target users who have performed particular actions within their mobile app using this type of custom audience, created using Facebook’s software development kit (SDK). Businesses can use App Activity Custom Audiences to their advantage by retargeting users who have abandoned their cart or stopped using the app, enticing users to return to their app, and offering personalized promotions to users who have carried out particular in-app actions.

4. Engagement custom audiences

This kind of custom audience is created based on user interaction with a company’s Facebook or Instagram page, such as liking or commenting on a post, watching a video, or reacting to an event. Businesses can use engagement custom audiences to target users who have expressed interest in their brand, boost page engagement, and persuade users to take action, like making a purchase or subscribing to a newsletter.

5. Lookalike custom audiences

Facebook develops Lookalike custom audiences by using information from the current custom audiences of a company. After analyzing the data, Facebook creates a new audience that resembles the existing audience in terms of interests, habits, and demographics. Utilizing Lookalike Custom Audiences has several benefits for businesses, including the ability to grow their customer base and improve the efficiency of their advertising campaigns by connecting with new users similar to their current clients or subscribers.

Also read: Getting Started with Meta Pixel: The Key to Successful Retargeting

How to create a custom audience on Facebook?

Navigating to the Audiences section of Ads Manager is the first step in creating any Facebook custom audience.

Next, select “Create a custom audience” from the menu that appears.

Depending on the kind of custom audience you want to create, you can choose the traffic source after that and move on to the subsequent steps.

Also read: 8 Best Retargeting Platforms To Retarget Your Potential Audience

Creating a website custom audience

Step 1: Click on the website in the list of “your sources”

Step 2: Define rules

Select the source, occasions, duration of retention, and rules. Among the rules, you can create ones below according to your needs :
- Target all website visitors.
- Target visitors to particular pages.
- Focus on visitors who spend more time on your website.
- Categorize visitors ( include or exclude them from the list).
Step 3: Identify and explain the custom audience

Give each of the Custom Audiences you create distinct names so that you can keep track of them all more easily. If more explanation is required, a brief description can be written.

Step 4: Click “Create audience”

Also read: 9 ways to multiply your sales with eCommerce retargeting

Creating an engagement custom audience

Step 1: Select a meta source

There are numerous Meta Sources available. As an illustration, we’re selecting “Instagram account.” Click “Next” after choosing the Meta Source you want to use.

Step 2: Establish rules

Every Meta Source comes with its rules, retention period, and events.

On Instagram, you can pick from a variety of events, including:
- Visitors to your profile
- Users who have interacted with or saved your Instagram ads
- Users who have liked commented on, or held your posts
- Users who have sent messages to your account.
Step 3: Identify the target audience

Assign your audience a clear and descriptive name, and provide a brief explanation if necessary. As an instance, you may create an audience named IG-PROFILE-VISIT-180, representing individuals who have viewed your profile in the last 180 days.

Step 4: Click “Create audience”

Finally, choose “Create audience,” and Facebook will generate your custom audience according to your set standards.

Creating customer file custom audiences

Step 1: Generate a list of customers

Prepare a CSV or TXT file that contains identifiers such as email addresses or phone numbers, allowing Facebook to match your data to Facebook profiles. Include as many identifiers as you can to form a well-defined audience.

Before incorporating your list at the onset of the audience creation procedure, ensure that the column format conforms to the identifier type that Meta supports. This aids Meta in identifying matches from your hashed columns in the future. You must also ensure that your customer details are entered in the correct format.

For instance, if a column header pertains to first names, you should change the column header to “fn” (first name) to ensure proper mapping. To format customer information appropriately, refer to the following list of data types that Meta acknowledges :

The table above presents the primary identifiers; however, there are also some additional identifiers that you should check.

Step 2: Select the source labeled as “customer list”

Select the “Customer list” option and click “Next.”

Step 3: Upload the customer list.

To utilize a customer list, you can import it as a CSV or TXT file. This allows you to quickly bring in your customer data from various sources, such as your email marketing platform or CRM, and use it to create a highly targeted audience.

Step 4: Review your list and click “upload and create”

Once you have ensured that your identifiers are correctly mapped, you can proceed with the matching process by clicking the “Upload and Create” button. If your identifiers do not meet Facebook’s requirements, you will see a yellow exclamation symbol indicating that you need to update them. On the other hand, a green check mark symbol suggests that you are ready to proceed with matching.

Also read: How To Utilize Replug for Facebook Retargeting Ads?

How to use your Facebook custom audiences?

Facebook custom audience is an invaluable tool for marketers targeting the right customers with ads. You can create personalized campaigns tailored to your audience using the platform’s robust targeting capabilities. Here’s a comprehensive guide on using custom audiences to enhance your marketing, from ad creation through post-campaign analysis.

Understanding retargeting campaigns

Retargeting is an incredibly effective way for companies to keep their products and services top-of-mind with customers who have shown interest before. By displaying highly relevant content based on past interactions, businesses can drive conversions from shoppers who may have forgotten them.

McBride Sisters Collection, a Black-owned wine company, used retargeting to reignite interest among their lapsed customers. They were able to pull the customer data they needed from their CRM database and then showcased dynamic ads featuring their entire wine collection. As a result of this campaign, the company saw an impressive 58% lift in purchases!

Retargeting campaigns can extend beyond eCommerce businesses. From B2B software companies to restaurant chains, any business with an online presence can benefit from reminding past website visitors about what they offer and motivating them to take action. Other notable companies like Shinesty Clothing have seen success using retargeting campaigns too – obtaining over 200% return on ad spend (ROAS) by targeting site visitors who’d been consumed by ‘shiny syndrome’ but hadn’t bought anything – ensuring that no potential customer went ignored!

Engage repeat customers

Turning casual customers into devoted fans is cost-effective to ensure business growth. One example of this strategy at work is Clinique US, which used custom audiences and lookalike audiences to target past purchasers and repeat customers to show dynamic ads. This method saw an impressive 5.2-point lift in action intent with a combination of people- and product-focused ads.

The success stories come as no surprise when you recognize customers’ loyalty with marketing efforts that are personal and relevant; you not only keep them coming back for more but also drive up your conversion rates even further. All you need to do is start with an analytics tool to monitor the users.

Also read: From likes to love: Comprehensive social media engagement guide

Boost user engagement with apps

Increasing engagement with your app is critical to ensure long-term success. One strategy that has proven successful for many companies is using custom audiences of people who have already downloaded the app. This approach allows you to target your ad specifically to users who have demonstrated interest in your app, making it more likely that they will engage with it. By showing ads only to these users, you can get the most out of your ad budget and better target your message.

For example, Sephora used a combination of remarketing and retargeting campaigns to increase its app engagement by targeting users who had previously visited its website or had installed the Sephora app.

Similarly, Airbnb used Facebook custom audience feature to optimize its campaigns and increase user engagement. Through this strategy, Airbnb was able to reach existing customers more efficiently and reduce cost per install (CPI). This ultimately led to increased bookings through the app and increased customer retention rate growth.

Also read: Content engagement: 9 key steps for writing engaging content

Grow your Facebook following

Growing your Facebook following is essential in building a solid online presence and awareness of your brand. It would be best if you run a Facebook ad targeting a custom audience to do this. This could be based on website visitors or an existing customer list, excluding those who have already liked your page to avoid paying for unnecessary reach.

An example of this strategy in action is Lowe’s, which used the Custom Audiences feature to precisely target people who visited its site but who weren’t yet connected with Lowe’s via social media. By doing this, it could reach a geographically diverse group that was more likely to follow the page. This resulted in a sixfold increase in likes compared to other platforms and campaigns.

By using a customized audience strategy, you can ensure that you effectively reach the right people at the right time, leading to increased engagement with your Facebook page and ultimately helping you achieve better results.

Use lookalike audiences

Using lookalike audiences is also a great way to target potential customers who share similar characteristics with your existing custom audience. Many companies have successfully adopted this strategy, like Liquid IV, which used custom audiences to identify people who had purchased in the past, added an item to their cart, or engaged on social media and then created a lookalike audience from this group. The result was an impressive 19-point lift in ad recall for Liquid IV.

Other brands, like British fashion retailer ASOS, have also used lookalike audiences to increase reach and engagement with their products. ASOS targeted new markets by creating lookalike audiences from buyers of specific categories of products and noticed that engagement increased significantly compared to ads targeting broad audiences.

Set up pixel events

Custom Audiences can be further leveraged with Pixel events, allowing you to automate the process of building and refining your list of potential customers. The Meta pixel (formerly the Facebook pixel) enables you to add website visitors to a custom audience when they perform specific actions like adding a product to their cart, searching for something on your site, subscribing to your newsletter, or viewing certain things content. By setting up Pixel events, you can ensure that you’re only targeting people interested in your products individually, allowing for more effective retargeting and message personalization.

For instance, many airlines use the Pixel event audience targeting feature to provide personalized discounts in their ads based on previous behavior. For example, suppose a user has previously visited the airline’s website but has yet to book a flight. In that case, they might receive an ad featuring a discount code or special promotional offer. This helps increase conversions and establishes relationships between the customer and the brand, enabling future interactions through remarketing efforts.

Also read: Getting Started with Meta Pixel: The Key to Successful Retargeting

How to grow your custom audience?

Growing your custom audience can be vital to scaling your business and optimizing customer interactions. Here are tips that will help you grow your custom audience quickly and effectively:

Make effective use of Facebook Ad types

Utilizing suitable Facebook ad types is essential to growing your Facebook Custom Audience. When creating an ad, you should have a custom audience ready to track whoever engages with it, and this will help you retarget them further down the line, ensuring no one goes unnoticed.

Digging in more, another effective method is focusing on Awareness objectives which allows you to reach a higher number of people in your target group. With awareness-targeted campaigns, you’ll likely get more followers and fans than any other type of ad because they are apparent and cost-effective. You can also use lead ads for people interested in learning more about your product or service. Lead forms let visitors quickly fill out information without leaving the platform, making it easy for them to become potential customers. Remember carousels and collection ads that are perfect for showcasing multiple products in a visually appealing and interactive way.

Develop creative content

Now that you know your audience and how you should target them, it’s time to get creative! Remember that different audiences require different types of content; for example, Millennials may respond better to videos than older generations, so make sure you craft content accordingly to maximize ROI from each ad placement.

In addition, consider investing in sponsored content; allowing you to pay for influencers to promote your brand on Instagram or other social platforms can be a great way to introduce products and services to new people who may already have an affinity for the influencer.

Remember images. Captivating visuals can help capture attention and inspire engagement. You may also want to experiment with interactive elements such as surveys or polls that make it easier for audiences to get involved and interact with your brand directly.

Also read: Content marketing best practices

Analyze performance

After running your campaign for some time, look at the results and adjust accordingly based on what works best (or doesn’t). You can quickly identify which ads perform better than others by splitting tests into groups and A/B testing to determine what resonates most with specific subsets of your target audience; this could be done via split tests, polls, or simply gauging online feedback related to the campaign elements like visuals or textual content used across ads, etc.

For example, if you’re running an ad campaign for a new product launch and want to see what kind of visuals work best, consider running multiple versions featuring different photos and videos. Then, track the response from each version using analytics like engagement rates and post likes. This will help you gain valuable insights into which type of creatives resonate best with different people, allowing you to tailor future campaigns accordingly.

Other methods for analyzing performance include surveying customers or analyzing customer data patterns. Netflix is a good example; they use customer data patterns to customize their home page for viewers so that individual users receive personalized recommendations based on their past viewing habits. Using similar tactics in your campaigns can provide followers with more relevant content explicitly tailored toward them.

Optimize your ads

As mentioned above, analyzing performance requires optimization based on what works best (or not!). This includes continuously tweaking/adjusting settings related to things like audience segmentation/targeting parameters + optimizing creative elements such as color palette & copywriting style used within messages shared via social media channels regularly throughout various campaigns over their respective timelines, all designed with intent increasing conversions both short+long term when appropriately utilized!

FAQs

What are the best channels to reach your target audience?

Facebook Custom Audiences is a powerful tool that allows you to target your advertising to specific groups of people. By creating a custom audience, you can target people who have interacted with your business in some way, such as by visiting your website or engaging with your social media posts.

What is an example of a custom audience?

An example of a custom audience could be a list of email addresses or phone numbers you collected from your customers, which can then be uploaded to Facebook to create a custom audience for targeted advertising.

How do you develop an eCommerce audience?

Developing an eCommerce audience can involve various strategies such as creating quality content, optimizing SEO, utilizing social media platforms, running paid advertising campaigns, offering exclusive promotions, building email lists, and providing exceptional customer service. The specific approach will depend on your target audience and goals.

Who is the target audience for eCommerce?

The target audience for eCommerce can vary depending on the product or service being offered. Still, generally, it includes anyone who has access to the internet and is interested in purchasing products or services online. This can include people of different ages, genders, and geographic locations.

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How to Share Twitch URL Link?

Are you an avid gamer or just a casual viewer of gaming streams? Then you’ve likely come across Twitch, the popular live-streaming platform that has taken the gaming world by storm.

Whether you’re watching your favorite gamer or streaming your own gameplay, sharing your Twitch URL link is essential to getting more viewers and building your online presence.

That’s where Replug.io comes in to play. It helps you manage and brand the links you share, so every URL works harder for you.

But with all the different types of links available, from stream links to PDF links to channel URL links, it can be confusing to know which one to share and how to do it.

In this article, we’ll walk you through the process of sharing your Twitch URL link and give you some tips on how to make the most of it.

So, let’s get started and make sure your Twitch channel gets the recognition it deserves!

How to find and share your Twitch channel URL?

Your Twitch Channel URL is the link to your Twitch profile, which viewers can use to find and follow your channel. Here’s how to find and share your Twitch Channel URL:

How to find Twitch channel URL?

Step 1: Open Twitch on your preferred device and log in to your account.

Step 2: Click on your profile picture in the top right corner of the screen.

Step 3: Select “channel” from the dropdown menu.

Step 4: You can find the profile URL in the URL bar above. This is your Twitch Channel URL.

How to share Twitch channel URL?

Step 1: Follow the above steps and copy the URL by selecting it and pressing Ctrl+C.

Step 2: Open the platform or social media where you want to share the link (e.g., Twitter, Discord, or Facebook).

Step 3: Create a new post or message and paste the copied URL into the text field.

Noteworthy Tip: Promoting your Twitch Channel URL on social media and other platforms is a great way to attract new viewers and build your audience. Consider joining Twitch communities and groups to connect with other gamers and potential viewers.

How to share a Twitch Link of a stream you’re watching?

Sharing a Twitch link of a stream you’re watching is a great way to introduce your friends and followers to new content and support your favorite streamers. Here’s how to do it:

Step 1: Open the Twitch stream you want to share on your preferred device.

Step 2: Click on the “Share” button located below the video player.

Step 3: Choose how you want to share the link. You can copy the link to share it on other platforms or share it directly to social media platforms like Twitter, Facebook, or Reddit. It’s totally up to you!

Note: To make your Twitch link even more shareable and trackable, you can utilize an efficient link shortener to brand it, shorten it, and measure clicks seamlessly.

Step 4: Add a message or comment to your post to provide context for your followers and encourage them to check out the stream.

Step 5: Publish your post and wait for your followers to start watching the stream!

Also read: How to Convert video to Link?

Final Words

Sharing Twitch links is an essential part of building an audience and connecting with other gamers on the platform. Whether you’re sharing your own stream link, your Twitch Channel URL, or a link to a stream you’re watching, it’s important to provide context and encourage viewers to tune in. By promoting your Twitch content on social media and other platforms, and by supporting other streamers in the community, you can build your audience and create a thriving Twitch channel.

So don’t be afraid to share your links and get involved in the Twitch community – the more you engage with other gamers and viewers, the more successful your channel will be!

FAQs

How to change your Twitch URL link?

Yes, Twitch allows you to change your Twitch URL (also known as your Twitch Channel URL) once every 60 days. Here’s how to do it:
– Log in to your Twitch account and click on your profile picture in the top right corner.
– Select “Settings” from the dropdown menu.
– Scroll down to the “Profile” section and locate the “Profile URL” field.
– Click on the “Edit” button next to the field.
– Type in your desired username, making sure to follow Twitch’s guidelines for usernames.
– Click on the “Check Availability” button to make sure the username is available.
– If the username is available, click on the “Update” button to change your Twitch URL.

How do I share my Twitch stream link?

To share your Twitch stream link, navigate to your stream page and copy the URL from the address bar. Then, paste it into a post on your preferred social media platform or messaging app, along with a message encouraging viewers to tune in.

What is the best way to promote my Twitch channel?

The best way to promote your Twitch channel is to engage with your audience on social media and other platforms and to collaborate with other streamers in the community. You can also consider creating content for other platforms like YouTube or Instagram to attract new viewers.

How often should I share my Twitch links?

There’s no set rule for how often you should share your Twitch links, but it’s important to strike a balance between promoting your content and not overwhelming your followers. Aim to share your links a few times a week, and make sure to provide context and encourage viewers to tune in.

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How to find Pinterest URL?

Are you an avid Pinterest user looking to share your beautiful boards and pins with friends, family, or potential clients? Or maybe you’re new to the platform and trying to figure out how to navigate its features. Whatever the case may be, one important piece of information you’ll need is your Pinterest URL.

Your Pinterest URL is your unique identifier on the platform and allows others to find and follow your account. But with so many options and features on Pinterest, it can be confusing to locate your URL. Don’t worry though, in this article, we’ll guide you through the steps to find your Pinterest URL and get you on your way to share your amazing content with the world.

Where to Look for Your Pinterest URL?

Your Pinterest URL can be found in a few different places, depending on what you’re looking for. Here’s how to find your profile, pin, and board URL.

To find your Pinterest profile URL:

Step 1: Log in to your Pinterest account or create a new account.

Step 2: Click your profile icon in the top right corner to open your profile page.

Step 3: Copy the URL from the address bar. That’s your Pinterest profile URL.

To find your Pinterest board URL:

Step 1: Log in to Pinterest and open your profile page.

Step 2: Select the board you want to share.

Step 3: Copy the URL from the address bar. That’s your Pinterest board URL.

To find your Pinterest pin URL:

Step 1: Log in to your Pinterest account.

Step 2: Select the relevant pin (either from your own board or someone else’s).

Step 3: Copy the URL from the address bar. That’s your Pinterest pin URL.

Also check out: How to find Steam URL: Step-by-step guide

Final Words

Your Pinterest URL is a vital part of your presence on the platform, allowing others to find and follow your content. Whether you’re sharing your entire profile, a specific pin, or a board, knowing where to find your URL is essential.

By following the simple steps outlined in this article, you’ll be able to locate your Pinterest URL quickly and easily. Plus, to boost shareability even further, you can shorten link for cleaner, trackable shares. This helps you to grow your reach and connect with others on this visually-driven social media platform.

If you’re using a tool like Replug.io to manage your links and strengthen your sharing strategy, the URL you locate here will feed directly into your broader system.

FAQs

What is a Pinterest board?

A Pinterest board is a collection of related pins organized around a particular theme or topic. Users can create multiple boards on their Pinterest account and save or “pin” content to them, such as images, videos, and links from around the web. These boards can be shared with others and used for inspiration, planning, and bookmarking.

What is a Pinterest pin?

A Pinterest pin is a visual bookmark that users save to their Pinterest boards. Pins can include images, videos, or GIFs, and are typically linked to a website or online resource. Users can save pins they find on the platform or add their own pins to share with others. Pins are organized into boards based on topics or themes and can be discovered through search, recommendations, or by following other users.

How do I change my Pinterest URL?

1. Log in to your Pinterest account and go to your profile.
2. Select “Settings” from the drop-down menu.
3. Scroll down to the “Profile” section and click “Claim” next to the URL option.
4. Enter your desired username and click “Claim“.
5. If the username is available, you’ll be prompted to confirm the change. Click “Yes, let’s do it!” to save your new URL.

Note that you can only change your Pinterest URL once, and the new URL must be available and meet Pinterest’s guidelines for usernames. Once you’ve changed your URL, your old URL will no longer work, so be sure to update any links or references to your profile.

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How to find live videos on Instagram?
Instagram, like all social media platforms, constantly changes and evolves. In October 2021, one of the biggest updates was the removal of IGTV. Previously, users could find all live videos on Instagram by searching the hashtag #IGTV.

Live videos on Instagram are now integrated into the “Stories” feature. After a live video ends, it is only available to be replayed for 24 hours, after which it is stored in the user’s “Video Archive.” Whether the video is republished or deleted is up to the discretion of the content creator.

When you want to share a live-video replay or archive link, using a link shortener helps make the URL cleaner and more user-friendly, especially if you plan to post it across different platforms or in messages.

Also, if you are someone who manage lots of social-media links and want a unified tool to organize, track and optimize all of them, Replug.io can be a helpful hub to keep your URLs clean and manageable.

How to find live videos on Instagram?

There are two ways to find live videos on Instagram:
- Find Instagram live videos from the accounts you follow
- Find random live videos on Instagram
Let’s begin:

Find Instagram live videos from the accounts you follow:

You can easily view the live streams of the accounts you follow without much effort. Follow the steps below to find the live videos from the people you follow:

Step 1: Open the Instagram app on your mobile phone, or log in to Instagram from a browser.

Step 2: Live video will appear in the stories feed with a colorful ring around it and the word Live.

Step 3: Tap on the live video to see the live broadcast from the people you follow.

During the live broadcast, you can interact by:

When watching a live broadcast, remember that the broadcaster and other viewers may see you’ve joined.

Leaving a comment (tap Comment on the app or Add a comment on the website), liking a comment, replying to a comment, reacting to the video with an emoji, or sharing the video. All actions taken during the broadcast, such as liking or commenting, are visible to other viewers.

How to find random Instagram live videos?

Discovering random live streams on Instagram can be frustrating if you don’t get any results. However, you can try the following steps for searching for random live streams:

On Instagram mobile app:

Step 1: Open the Instagram app on your mobile phone.

Step 2: Tap the “search icon” at the bottom menu.

Step 3: Enter the intended live video keyword in the search bar and tap the search button on your mobile keypad.

Step 4: Tap the “accounts” tab to open accounts with the live videos.

Step 5: Tap the profile icon with the “live” to open the live stream.

On a web browser:

Step 1: Log in to Instagram from your browser.

Step 2: Click “search” in the left side menu.

Step 3: Enter the intended keyword in the search bar and look for the “live” profile.

Also Read: How to download Instagram videos?

How to start a live video on Instagram?

Follow the steps below to start a live broadcast on Instagram:

Step 1: Open the Instagram app and tap the “add icon” in the bottom menu.

Step 2: Swipe left to go to live and tap the live button to start the live video.

Step 3: The device will check for the internet connection momentarily, then you’ll see the “you are now live” message on the screen.

Step 4: Tap the “exit (X)” on the top right corner to end the live stream.

Step 5: Tap the “end video” button and confirm to end the live stream.

Step 6: You will see the following options: View in Live Archive, Discard media or Share. Make your selection according to your preference.

Frequently asked questions

Why can’t I find live videos on Instagram?

There could be several reasons why you are not able to find live videos on Instagram:

– Your account may not have access to live videos. Instagram has certain restrictions and requirements to access live videos.
– The person you are trying to view the live video may not be broadcasting.
– The person you are trying to view the live video of may have a private account, and you may not be following them.
– Your internet connection may be slow or unstable, affecting the live video quality.
– There could be a technical issue with the Instagram app or your device.

Try troubleshooting these issues, or contact Instagram support for further assistance.

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How to share videos using deep links?

Do you want to share a video with your followers, but can’t find the right way to do it? Are you tired of sending long, cumbersome links that often get lost in translation? Well, look no further because we’ve got you covered!

Deep linking allows you to share a video directly to a specific point within the app or website, saving time and effort for you and the person receiving the link.

Imagine you’ve just found the perfect video to share with your audience. It’s engaging, informative, and sure to make an impact. But, there’s one problem – the link is long, convoluted, and almost impossible to remember.

Enter Replug’s deep links – the superhero that saves the day!

Replug’s deep links work by taking that long and cumbersome link and turning it into a short and snappy one. But, that’s not all – Replug’s deep links can direct your audience to a specific point within the video or website, ensuring they get to the meat of the content and don’t miss out on anything important.

But wait, there’s more! Replug’s deep links also come with advanced features that give you the power to track and optimize your links. You can add custom CTAs, retargeting pixels, and more, giving you valuable insights into how your links are performing and how you can improve them.

So, what are you waiting for? Say goodbye to long and confusing links and hello to Replug’s deep links – which take your audience on a seamless journey to the content they crave.

Looking to simplify all your URLs even further? Try this precise link shortener to create clean, branded links that perfectly complement your deep linking strategy.

Replug deep links for videos: how do I do it?

Here’s how to share videos using the deep link generator offered by Replug.io:

Step 1: Sign in to Replug or create an account for free.

Step 2: On the main dashboard page, click the “drop-down icon” in the top right corner and choose “deep links’’ from the drop-down list.

Step 3: On the deep links page, click “video” to create a deep link for a video, then choose the video platform you want to create a deep link for. Let’s choose “YouTube”.

Note: Deep links are allowed on up to 70 applications under Social Media, e-Commerce, Music, Video, and Productivity categories.

Step 4: When a deep link for YouTube is generated, clicking on it will open the desired live stream, video or share, profile, channel, home, or playlist directly in the YouTube application. Select the option you want and click the ‘create deep link’ button (here we’ll select the video or share option as we are creating a deep link for a YouTube video).

Step 5: Now you’re on the “Replug link” page. Select the desired “campaign” name, and paste the video URL in the “URL field”.

Step 6: To enable Deep Links, toggle the state. If the destination URL can be used as a Deep Link, the following indicator will appear.

Note: If the destination URL can not be used as a Deep Link, the following indication will appear.

Step 7: Click the “save link’’ button and your link with the deep linking feature will be saved and available for sharing.

FAQs

What are the two types of deep links?

The two types of deep links are:

1. Standard Deep Links: These are deep links that take users directly to a specific page or content within an app. For example, a standard deep link could take a user to a specific product page within an e-commerce app.

2. Deferred Deep Links: These are deep links that not only take users to a specific page within an app but also carry additional information about the user or the context of the link. This information can be used to personalize the user experience within the app. For example, a deferred deep link could take a user to a specific product page within an e-commerce app and also provide information about a promotion that the user is eligible for. Deferred deep linking is typically used in marketing campaigns to deliver personalized experiences to users.

How do you create a deep link in HTML?

You can create a deep link in HTML by adding an anchor tag with a specific target location. Here’s an example:

<a href=”https://example.com/page#section”>Click here to go to the section</a>

In this example, “https://example.com/page” is the URL of the webpage, and “#section” is the ID of the section you want to link to. To create a deep link, you simply add a “#section” to the end of the URL in the “href” attribute of the anchor tag.

April 3, 2023
How to download Instagram videos?
Instagram does not allow users to download videos directly from the platform, but there are a few ways to download Instagram videos.

Here are some methods:

Method 1:

Download using a video downloader website:

Many websites allow you to download Instagram videos. Here’s how to download Instagram videos using a video downloader website:

Step 1: Open the Instagram app and find the video you want to download.

Step 2: Click on the three dots in the upper right corner of the video and select “Copy Link.”

Step 3: Go to a video downloader’s website, like “Snapinsta” and paste the link into the search bar.

Note: Before pasting, you could also use a link converter to shorten or clean up the URL, making it easier to share or save, while keeping things organized and trackable for future reference.

Step 4: Click download, and the video will be downloaded to your device.

Also Read: How To Turn Off Vanish Mode On Instagram?

Method 2:

Download using a third-party app:

Here’s how to download Instagram videos using a third-party app:

Many third-party apps allow you to download Instagram videos. Here are some popular ones:

Video Downloader for Instagram: This app is available on iOS and Android. It allows you to download videos from Instagram by copying the video link and pasting it into the app.

InstaSave: This app is available for Android and allows you to download Instagram videos by copying the video link and pasting it into the app.

Method 3:

Use a screen recording tool:

If the above methods don’t work, you can use a screen recording tool to record the video as it plays on your screen. Here’s how:

Step 1: Open the Instagram app and find the video you want to download.

Step 2: Start a screen recording on your device (the method varies by device).

Step 3: Play the Instagram video and let it play in full.

Step 4: Stop the screen recording and save the video to your device.

It’s important to note that some of these methods may violate Instagram’s terms of service, and downloading copyrighted content without permission is illegal. Make sure you have the necessary rights to the content before downloading.

And, if you frequently work with social media links or share downloadable content across platforms, Replug can serve as a handy hub, letting you manage and organize all your links easily before you share or download content.

You may also like: How to find live videos on Instagram?

FAQs

How to download Instagram reels?

There are several ways to download Instagram reels, and I’ll outline some of the most common methods:

1. Using a third-party app: Many third-party apps allow you to download Instagram reels. Some popular ones include InSaver, Video Downloader for Instagram, and InstaSave. To use these apps, copy the link to the reel you want to download, paste it into the app, and follow the instructions to download the video.
2. Using an online downloader: Several websites allow you to download Instagram reels. Some popular ones include InstaDownloader, InstaOffline, and DownloadGram. To use these websites, copy the link to the reel you want to download, paste it into the website, and follow the instructions to download the video.
3. Using the built-in download option: Instagram has recently added a built-in download option that allows you to download your reels. To use this feature, open the reel you want to download, tap the three dots in the top right corner, and select “Save Reel.” The reel will be saved to your camera roll.

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March 31, 2023
How to Add Instagram Link to Facebook Bio?

If you’re looking to promote your Instagram profile and boost your online presence, adding your Instagram link to your Facebook bio can be a highly effective strategy. By doing so, you can reach a broader audience and potentially attract more followers, which can help you take your social media game to the next level.

For creators and marketers who care about link performance, Replug.io lets you brand, shorten, and track your shared URLs so every click tells a story.

In this guide, we’ll explore the steps involved in adding an Instagram link to your Facebook bio on both computer and mobile devices, as well as some tips on how to make the most of Replug’s bio link feature.

How to add Instagram link to Facebook bio on a mobile device?

Here’s a step-by-step guide on how to add your Instagram link to your Facebook bio on a mobile device:

Step 1: Open the Facebook app on your mobile and tap your profile icon.

Step 2: Tap the “edit profile” button.

Step 3: In the edit profile section, scroll down to the “links” section and tap “edit”.

Step 4: Tap the “add social link” button.

Step 5: Tap the “platform” button and choose Instagram from the list.

Step 6: Enter your Instagram account “user name” and tap save.

Also Read: How to put a link in your Facebook bio?

How to add Instagram link to Facebook bio on a computer device?

Step 1: Log in to Facebook on your computer browser.

Step 2: Click on your profile name on the top left side.

Step 3: Click “about”, then “contact and basic info”

Step 4: Click the “add website button” under the “website and social links” section.

Step 5: Paste your Instagram URL in the URL field and click save. You’ll have your Instagram link in the Facebook bio.

You may also like: How to unlink Facebook and Instagram?

Also, don’t forget to give this Facebook link in bio tool a try. It will assist in boosting your engagement exceptionally.

Frequently asked questions

Why can’t I see my Instagram link in my Facebook bio?

If you cannot see your Instagram link in your Facebook bio, make sure you have added it correctly by following the steps above. Also, check that your Instagram account is not set to private, as private accounts cannot be linked to Facebook bios.

Why is my Instagram link not clickable in my Facebook bio?

If your Instagram link is not clickable in your Facebook bio, it may be because you have not entered the link correctly, or your Instagram account may be set to private.

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March 22, 2023
How to do A/B testing the easy way: Step-by-step guide
Most people nowadays ask the following common question, i.e., What is A/B testing?

So, here is a quick answer:

A/B testing, also known as split testing, is a technique used by marketers and web developers to compare two or more variations of a website or marketing campaign to determine which version performs better.

In A/B testing, traffic is split between the different variations, and the results are measured to see which version has a higher conversion rate, click-through rate, or other key performance indicators. By using data to make informed decisions, A/B testing can help improve the effectiveness of websites, email campaigns, ads, and other marketing efforts.

However, to get the most out of your A/B testing efforts, it’s important to have a clear and organized approach. One way to achieve this is by using a URL management tool. By using shortened URLs, you can easily track clicks and engagement rates for each variation, and make data-driven decisions about which version to roll out to your audience.

In this guide, we’ll walk you through the process of A/B testing step by step, while incorporating a URL shortener tool to streamline your testing efforts. Let’s get started!

How to do AB testing using a link management tool?

Replug is a great choice as an A/B testing tool for anyone looking. Along with effective A/B testing, this all-in-one link management platform offers advanced features such as link customization and analytics, retargeting, deep linking and call-to-action overlays, which can help boost your conversions even further.

Plus, with easy integration with popular tools like Google Analytics and social media platforms, Replug can be seamlessly integrated into your existing marketing stack.

Step 1: Sign in to Replug or create an account for free.

Step 2: On the main dashboard click “select your campaign” under “create quick Replug link” to choose a campaign name.

Note: If you are new to Replug you need to create a campaign name first. To do so, go to “Manage” and click “campaigns” then “new campaign.”

Step 3: Once created or selected a campaign, paste the original link on which you want to perform the AB test in the “URL to shorten” section under the “select your campaign” section.

Step 4: Click create to first create a shortened version of your link.

Step 5: Click the edit icon to customize your link.

Step 6: To enable A/B Testing, toggle the AB testing slider button before saving your link. Doing so will automatically set your destination URL as the first A/B Testing link with 100% weightage.

To add more URLs, simply click on the “Add Destination Link” button.

Step 7: You can allocate different weightage to each URL, provided that the total weightage adds up to 100%.

Additionally, you can use the “Equalize Weights” button to evenly distribute the weightage among all the URLs.

Step 8: Now that you’ve enabled the A/B Testing feature, click the update button and you’re all set to save your branded link.

Start grabbing your audience’s attention by sharing your short link created by Replug.

Important Points:
- The Weightage does not depend on the previous visits or clicks and also does not strictly constrained.
- The final destination URL is selected based on the defined weightage every time the short link is.
- Link cannot be saved in A/B Testing if the campaign type is CTA and the mentioned link does not allow Iframe (In order to display a web page inside another website, we make use of the iFrame. The source website must allow showing their website content in an iframe. If the source website doesn’t allow an iframe header, Replug shows a warning while creating CTA Campaigns)
Also check out: 10 best A/B testing tools for click & conversion analytics

FAQs

How can A/B testing help me improve my marketing campaigns?

A/B testing allows you to test and optimize different versions of your marketing campaigns to find out what works best for your audience. This can help you improve click-through rates, and conversions, and ultimately drive more revenue or leads.

How is the final destination URL selected in A/B testing?

The final destination URL is selected based on the defined weightage every time the short link is clicked. This ensures that each URL gets a fair chance of being clicked and the A/B testing results are accurate.

Does the weightage in A/B testing depend on previous visits or clicks?

No, the weightage in A/B testing is not dependent on previous visits or clicks. Instead, you can allocate different weightage to each URL, ensuring that the total weightage adds up to 100%.

Can I allocate different weightage to each URL in A/B testing?

Yes, you can allocate different weightage to each URL in A/B testing, ensuring that the total weightage adds up to 100%. This allows you to test multiple versions of your content and find out what works best for your audience.

How do I interpret the results of my A/B testing in Replug?

You can view the results of your A/B testing campaigns in Replug’s dashboard, which shows you the click-through rates and conversions for each URL. This can help you determine which version of your content is more effective and make data-driven decisions.

How often should I run A/B testing on my links and campaigns?

The frequency of A/B testing depends on your goals and the amount of traffic you receive. As a general rule, it’s a good idea to test your campaigns regularly and make adjustments based on the results.
March 17, 2023
How to link Instagram to Facebook?

In today’s digital age, social media platforms have become a powerful tool for individuals and businesses to connect with their audience and grow their online presence.

Instagram and Facebook are two of the most popular social media platforms, with millions of users worldwide. While both platforms are distinct and have unique features, linking your Instagram account to Facebook can provide numerous benefits, including cross-promotion, increased visibility, efficiency, and access to insights.

Let’s discuss how to link Instagram to Facebook and why you want to do so.

How to link Instagram to Facebook?

When you link your Instagram account to Facebook, you can take advantage of the integration of the accounts centre. The accounts centre is a feature that allows you to manage your connected accounts in one place, including Instagram and Facebook. Adding your Instagram account to your duplicate accounts centre as your Facebook account allows you to easily share your Instagram content directly with Facebook.

Here’s how to link your Instagram to Facebook via the accounts center:

On a mobile phone:

Step 1: Open the Instagram app on your mobile device.

Step 2: Go to your profile by tapping the profile icon at the bottom right corner of the screen.

Step 3: Tap the three horizontal lines at the top right corner of the screen to access the options menu.

Step 4: Tap on Settings on your mobile screen.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Step 5: Scroll down and tap on the accounts centre.

Step 6: Tap on accounts under account settings.

Step 7: Here, you can add or remove an account. Also, you can add multiple Facebook and Instagram accounts. Tap add account and follow the instructions.

Also Read: How To Boost Social Media Conversion: 10 Proven Tricks

On a computer device

Step 1: Log in to Instagram from your computer device.

Step 2: Go to your profile by clicking the profile at the bottom of the left-side menu.

Step 3: Click on more with three horizontal lines at the left bottom side, then click setting.

Step 4: Scroll down on your profile section and click accounts centre.

Step 5: Now, click on accounts.

Step 6: You can add or remove an account in the account section. Add an account by clicking on add accounts and following the instructions.

Important note:

Linking your Instagram account to Facebook and using the Accounts Centre is an effective way to streamline your social media marketing efforts and improve your online presence.

By adding your Instagram account to the same Accounts Centre as your Facebook account, you can easily manage your connected accounts in one place and share content, such as stories and posts, directly from Instagram to Facebook. This can save you time and effort while helping you reach a wider audience and gain new followers and engagement on both platforms.

Integrating Instagram and Facebook through the Accounts Centre is a valuable tool for individuals and businesses looking to improve their social media presence and expand their reach.

Also, keep one thing in mind that if you’re managing multiple social profiles and sharing links across platforms, posts, stories, or ads, a dedicated link management platform can help you organize and track all your URLs from one place, hassle-free. And when you share links, whether to your profile, or external content, using a branded short URL makes it a trustworthy option for your audience and quite easier to remember!

You may also like: How to unlink Facebook and Instagram?

Frequently asked questions

Why should I link my Instagram account to my Facebook page?

Linking your Instagram account to your Facebook page allows you to cross-promote your content and reach a wider audience. You can also manage both accounts from a single location, making sharing content and tracking your analytics easier.

Can I link multiple Instagram accounts to a single Facebook page?

Yes, you can link multiple Instagram accounts to a single Facebook page. To do this, repeat the linking process for each Instagram account you want to connect.

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March 15, 2023
Track your success: How to create a tracking link?

Link tracking is essential for businesses looking to improve their marketing efforts and understand their audience’s engagement. By monitoring clicks on specific links within a marketing campaign, businesses can gather valuable data and make informed decisions that lead to increased conversions and a better return on investment.

For example, imagine a business has created a landing page, an email marketing campaign, or a newsletter to promote its product or service. These marketing efforts require links that redirect the audience to the offered product or service. To ensure the success of future marketing communications and interactions, the business needs to know which links are being clicked by the audience.

This information is valuable for businesses as it reveals engagement statistics and helps evaluate the marketing campaign’s success. By tracking clicks on specific links, businesses can gather data on the number of clicks, the location of clicks, and the time of clicks, which can then be used to improve future marketing efforts and increase conversions.

How to Create a Tracking Link with Replug: Step-by-Step Process

Shortening URLs for precise link tracking with Replug is a quick and simple process. Follow the steps below:

Step 1: Sign in to Replug or create an account for free.

Step 2: Select the desired campaign on the main dashboard or create a new one in a few seconds.

Note: To create a new tracking link, you must create a campaign or select an existing one.

Step 3: Paste the link you want to track in the “URL to shorten” section below the “select your campaign” section.

Note: You can also add the UTM parameters to your link. Learn how to add UTM parameters.

Step 4: Click the create button to create your shortened URL.

Step 5: Now, you have the shortened version of your link. Click the edit icon to customize your link.

Step 6: Click the update button after editing the link, and you’ve your tracking URL ready.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Check the tracking parameters:

Step 7: Go to the main dashboard, click manage and select Replug links from the drop-down menu.

Step 8: You’ll find your newly created link in the Replug links section. Click the three dots at the opposite side of the link, then click view stats.

Step 9: You can view the tracking parameters, which include clicks, unique clicks, conversion, and conversion rate.

Note: You can also view the detailed stats on this page by scrolling down. For clarification, watch the video below.

Note: For a quick and effective way to shorten your links while tracking performance, try link shortener free.

Also Read: What are tracking pixels & how do they work?

Frequently asked questions

What is a tracking URL?

A tracking URL or a tracking link is a hyperlink that tracks clicks on a specific link. It usually contains additional parameters and codes used by tracking software to track the clicks’ source, location, and behavior. The information collected through tracking URLs can be used for various purposes, such as website analytics, marketing campaigns, and conversion tracking.

How do tracking links work?

Tracking links work by redirecting clicks from the original link to a tracking link that contains additional parameters. When a user clicks on the tracking link, the tracking software records the information about the click, such as the source, location, and behavior of the user.

The tracking software then sends the user to the original link while keeping a record of the information gathered through the tracking link. This information can then be analyzed to improve marketing strategies, track conversions, and gather insights into user behavior. The tracking process is typically transparent to the user and occurs in the background without affecting the user experience.

March 13, 2023