Readers don’t care about the full hyperlink; they care about where it leads them. But long, exposed URLs? They clutter the page, disrupt readability, and make your content harder to trust.
The solution is simple: shorten the hyperlink to make it more trustworthy.
Instead of linking to a long, clunky URL, you can use a short, branded link that looks neat and is easy to manage. In this blog, we’ll explain what a hyperlink is, how to shorten a hyperlink with Replug, and the benefits of doing so.
Let’s start with the basics before we move on to the process.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
What is a hyperlink?
A hyperlink is a clickable element in a document, web page, or email that takes the reader to another location. It could open a new page, lead to a section within the same file, or direct someone to external content like a video, image, or resource.
Hyperlinks usually appear as text, phrases, or buttons. For example:
In a blog: “Click here to learn more”
In a document: a word like “Download” might point to a file link
In an email: a phrase like “Shop now” could take readers to a landing page
Behind the hyperlink is a URL. If that URL is long, you can create a short link so the hyperlink remains clean and reliable.
Why shorten a hyperlink?
Shortening hyperlinks has clear benefits for both presentation and performance:
Cleaner look: no distracting or broken lines in documents or blogs.
Professional branding: links can carry your brand name with Replug.
Improved trust: readers are more likely to click short, branded links.
Analytics and tracking: shortened links allow us to monitor clicks.
Flexibility: edit or update the destination without changing the hyperlink text.
In short, shortening makes hyperlinks smarter and more useful.
How to shorten a hyperlink with Replug
Here’s the step-by-step process on how to shorten a hyperlink using this user-friendly link optimization platform.
Step 1: Sign in or sign up
Go to Replug and sign up for a free 14-day trial (no credit card needed). If you already have an account, log in to the dashboard.
Step 2: Paste your long URL
On the dashboard, paste the original long link into the bar under “Quickly shorten your link”. This creates a shortened version instantly.
Step 3: Create a branded URL (optional)
At first, Replug generates a short URL with an alphanumeric slug. For example:
You can customize the URL slug to make it look more recognizable and professional:
This not only looks professional but also improves recognition.
Step 4: Enable link cloaking (optional)
Replug also offers link cloaking. If you want the shortened URL to appear as a vanity link in the browser (helpful for affiliates or content marketers), you can enable this option while setting up your link.
Step 5: Save and copy the short URL
Once ready, click on “Save Shortened Link” and copy your short link.
Step 6: Add it to your hyperlink
Now, go back to your document, blog editor, or email tool. Highlight the text you want to hyperlink (for example, Learn more). Insert your Replug short link instead of the original long URL.
Now, when readers click the hyperlink, they’ll be directed to the shortened link, which then forwards them to the intended destination.
Benefits of using Replug for shortened hyperlinks
Replug lets you shorten a link while turning it into a complete marketing asset. Here are the benefits that it offers:
Custom branded links: build trust and align links with your brand.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Who actually benefits from shortening hyperlinks?
Shortened hyperlinks can be applied across multiple scenarios:
Digital marketing: Short hyperlinks help brands maintain consistent messaging across platforms. They’re easy to share in emails, ads, and campaigns while keeping everything clean and trackable. Marketers can also run A/B tests with different links to see which strategies bring better results.
Social media marketing: Short hyperlinks keep posts neat, boost engagement, and encourage sharing. A branded link also feels more trustworthy, making users more likely to click.
Vanity links: Custom, keyword-based links are easier for people to remember and type. With a high-quality link shortener, creating vanity links becomes simple, giving businesses a professional, user-friendly way to share content.
Affiliate marketing: Replug helps cloak affiliate links into branded hyperlinks that look clean, trustworthy, and click-worthy. Plus, with advanced affiliate link tracking, affiliates can see which campaigns are driving real conversions.
Campaign analytics: Every click on a hyperlink tells a story. Marketers gain insights into click-through rates, demographics, and user behavior, which helps optimize campaigns and allocate resources more effectively.
QR codes: Pairing QR codes with short hyperlinks is a powerful way to reach audiences across touchpoints. With dynamic QR codes, you can update the destination anytime without changing the code itself, keeping campaigns flexible and future-proof.
Conclusion
Long hyperlinks not only look messy but also reduce trust and harm readability. By shortening them, you can keep links clean, branded, and easy to share while unlocking analytics and flexibility.
With Replug, hyperlinks go beyond shortening. You can create custom branded links, cloak affiliate URLs, track campaign performance, and even generate QR codes. Whether it’s for digital marketing, social media, or affiliate promotions, Replug turns every hyperlink into a smart marketing asset.
If you want hyperlinks that people are irresistibly clickable, it’s time to shorten and manage them with Replug!
Frequently asked questions
How do I reduce the length of a hyperlink?
Shortening the length of a hyperlink is simple: Copy the long link from your website or social media, paste it into Replug, click to create, and save your new short link.
How do I rename or shorten a hyperlink?
If you just want to rename it, most platforms (Word, Google Docs, emails, websites, etc.) let you edit the display text of the link. Instead of showing the full URL, you can replace it with cleaner text like “Read more” or “Visit here”. If you want to shorten the actual link itself, you can use a URL shortener like Replug. Just paste your long URL, generate a short one, and use that wherever you share it.
How to shorten a URL safely?
Use a reliable URL shortener, opt for branded links, and avoid suspicious third-party tools. Always preview and test shortened links before sharing to ensure they’re safe and trustworthy.
How do I edit a hyperlink to make it shorter in Word?
Right-click the link, select Edit Hyperlink, then choose ScreenTip (top-right of the dialog box) and type in your preferred text.
As 2025 unfolds, the race to find the ultimate link management tool is more intense than ever.
Marketers and businesses are no longer settling for basic link functionalities—they’re on the hunt for stronger solutions that deliver advanced analytics, retargeting, and branding capabilities.
If you’ve also been exploring tools like Linkly but feel room for improvement. This comparison will introduce you to Replug—a top Linkly alternative.
Both platforms are designed to empower marketers with branded links, redirecting features, and advanced branded management, but how do they truly stack up?
In this Linkly vs. Replug blog, we’ll compare these platforms side by side, dissecting their features, pricing, and limitations to help you discover the perfect fit for your link management needs.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Overview
Linkly
Replug
Description
Linkly– a simple link management tool founded to provide marketers with a straightforward tool for link creation and basic analytics, Linkly has gained traction among businesses looking for a no-frills approach to link management.
Replug positions itself as a comprehensive link management and marketing platform. It goes beyond simple URL shortening to offer a suite of tools designed to enhance your marketing efforts across various channels.
Now that we have a basic understanding of Linkly and Replug, the ultimate Linkly alternative. Let’s dive into a detailed comparison of their features, user interface, and other important pointers. This will help you determine which platform aligns best with your specific needs.
Link management and organization
Link management involves organizing, tracking, and optimizing URLs across various digital marketing channels.
Linkly link management
Create branded links with a custom domain: Linkly allows you to use your own branded domain, enhancing brand visibility and trust with custom short links.
Offers simple tagging for categorization: Tags help categorize links for quick identification, but they may lack more advanced tagging options.
No option to create password-protected links: Unlike other platforms, Linkly doesn’t allow you to add password protection for extra security on short links.
Easily delete or disable links: Links can be quickly deleted or disabled from the platform, making it easy to manage active and inactive links.
Quick QR codes: Linkly enables you to generate custom QR codes for your links, streamlining access and providing valuable tracking insights.
Offers easy link cloaking capabilities: Link cloaking is simple to implement, helping you hide long URLs and protect affiliate commissions.
Create custom social media link previews: Customize how your links appear on social media platforms, improving click-through rates and engagement.
Replug link management
Advance URL shortener: Transform generic links into branded ones and share them with your audience to drive more traffic. Track performance with each click to measure your impact.
Provides a clear dashboard for tracking links and campaigns: The dashboard is user-friendly and provides a comprehensive view of your links and their performance.
Supports advanced tagging and categorization options: With Replug, you can apply link tags and categories, improving link organization and searchability.
Includes a search function to quickly locate specific links: A search feature allows fast access to specific links, ideal for large collections.
Allows creation of password-protected links or setting expiry dates: You can protect your links with a password or set an expiration date, adding a layer of security and control.
Instantly create dynamic QR codes for your links: Easily generate dynamic QR codes that can be updated without changing the original link, perfect for print and digital media.
Deep linking for smooth navigation: Deep linking ensures users are directed to the right content in-app, enhancing their experience and reducing drop-offs.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms.
Try deep links for free
Add favicons to your links with ease: You can easily add favicons to links, creating a more personalized and professional look for your URLs.
Allows easy link cloaking capabilities: Replug also provides simple link cloaking options, ensuring a cleaner and more branded URL for your campaigns.
Link previews for social media, SMS, or custom use: Replug lets you customize link previews, making them more appealing on social media, SMS, or other platforms to boost engagement.
Replug’s more advanced organizational features give it an edge, particularly for users managing a large volume of links or complex marketing campaigns.
Slug customization: Linkly provides basic customization for the URL slug, but it lacks advanced options for optimizing links for SEO beyond the basics.
Bulk link creation capabilities: Allows users to create multiple short links at once, making it efficient for campaigns requiring numerous URLs.
Lack of advanced deep linking: Linkly doesn’t offer deep linking features that direct users to specific in-app pages for a seamless user journey.
SEO-friendly URLs: Linkly supports SEO-friendly URLs by allowing the inclusion of relevant keywords in the URL path, improving visibility in search engines.
Replug URL shortening
Dynamic link customization: Replug allows users to create dynamic URLs that can be updated with new destinations without changing the shared link.
Bulk link import functionality: You can import multiple links at once, which saves time when managing large link libraries.
Custom domains for branded links: Replug supports the use of custom domains, allowing businesses to create branded short URL and links that help reinforce brand recognition.
SEO-friendly URLs: Replug ensures that users can create SEO-friendly URLs by customizing the slug and optimizing the link structure for better search engine performance.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Automated link customization: Replug includes automation features like link tagging, UTM presets, and bulk editing, saving time and effort for SEO optimization.
Custom-branded SMS links: Create personalized, branded links for SMS campaigns to boost trust and click-through rates.
Mobile-first optimization: Links created in Replug are optimized for mobile users, with options for app deep linking and responsive URLs for better user experience.
Bio-link pages
Linkly bio-link
Lacks the bio-link feature: Linkly does not provide the option to create customizable bio-link pages to consolidate multiple links like its competitors.
Replug bio-link
Customizable bio-link pages: Replug allows users to create personalized bio-link pages with branded designs matching their brand identity.
Add brand name to your bio link: Include your brand name directly in your bio link to strengthen brand visibility and recognition.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
Add multiple links to one page: Use a single bio-link page to house multiple URLs, including videos, text, cards, and social links, making it easy for users to navigate to specific content.
RSS feed: Automatically display your latest blog posts or updates on your bio-link page with an integrated RSS feed.
Add a tracking pixel to your bio-links: Enhance analytics by embedding tracking pixels to monitor audience engagement with your bio-links.
Traffic routing and retargeting
Linkly retargeting and traffic distribution
Simple routing rules: Enables straightforward link rotation setup of routing criteria without requiring technical expertise.
Manual traffic distribution:This allows you to control how much traffic is allocated to each variation in your links.
Redirect users based on country:This enables you to redirect users to specific URLs based on their country, ensuring they access region-specific content or offers.
Robot and spider blocking: Linkly allows you to block bots and search engine spiders from crawling your links, ensuring better control over your traffic and analytics.
Device-based routing: Directs users to mobile or desktop-optimized pages depending on the device they are using.
Simplified pixel setup: Provides an easy-to-use interface for attaching retargeting pixels to your links without technical hurdles.
Limited platform integrations: Offers basic retargeting support but integrates with fewer platforms like Meta, Google Pixel, etc, compared to advanced tools.
Replug retargeting and traffic distribution
Geo and device-based routing: Replug allows you to route traffic based on location or device type, ensuring a personalized experience for users.
A/B testing for campaigns: Test multiple URLs or landing pages to determine the best-performing version for your audience.
Custom routing rules: Set advanced rules to direct traffic to specific pages depending on user behavior or preferences.
Dynamic link rotator: Easily adjust traffic distribution between URLs during A/B testing based on performance insights.
Real-time analytics for optimization: Monitor real-time routing and testing results to tweak campaigns and maximize conversions.
Add retargeting pixels to every link: Replug allows users to attach retargeting pixels from social platforms like Facebook, Google, or LinkedIn to any shortened URL, enabling precise audience tracking.
Track pixel performance: Monitor how well your retargeting pixels perform directly from Replug’s analytics dashboard, ensuring you can tweak campaigns for better results.
Call-to-action campaigns
Linkly CTA campaigns
Missing CTA creation feature: Unlike Linkly alternatives, The platform has no option to add tailored call-to-action buttons to your links for enhanced conversion.
Replug CTA campaigns
Customizable call-to-action: Replug allows users to create fully customizable CTAs that align with their branding and campaign goals.
Personalized text and links: Customize CTAs with headlines, messages, links, and phone numbers for contact.
Brand-consistent design: Use your brand’s colors and theme for a seamless, professional look across your campaigns.
Multiple CTA Types: Users can create different types of CTAs, such as buttons, banners, or pop-ups, to drive user engagement.
Control timing and positioning: Schedule when your CTA appears and adjust its placement for maximum visibility.
Boost your conversion rates with irresistable CTAs with
Provides simple data visualization: Linkly offers clean and straightforward data visualization, making it easy to track clicks and key metrics through simple graphs and charts.
Limited options for data export: Linkly provides basic data export functionality, but advanced options for exporting analytics may be limited for users needing deeper analysis.
Click tracking: Get efficient click tracking, showing data like the number of clicks and the location of users to gauge engagement.
Geographic insights: It provides location-based analytics, helping you understand where your audience is coming from.
Device and browser tracking: Linkly can track the devices and browsers users are using to click on your links, aiding in more targeted campaigns.
Replug analytics
Real-time, in-depth analytics: The Linkly alternative – Replug, provides live click tracking and detailed insights into link performance, click analytics, and user behavior for immediate campaign optimization.
Geographic, device, and referrer insights: Understand where users come from, which devices they use, and what sources drive the most traffic to your links.
UTM parameter tracking: Create and measure campaign effectiveness by tracking UTM-tagged links and identifying top-performing traffic sources.
Campaign and link-specific tracking: Analyze performance at the campaign level or link level, track retargeting pixel data, QR scans, CTA campaign, and bio-link engagement.
Detailed custom link and SMS analytics: Dive deep into custom link or SMS campaign data, including click-through rates, user engagement, and interaction metrics.
Comprehensive data export options: Replug provides you a separate dashboard for all your reports. Export analytics data in flexible formats for further analysis, reporting, or integration with external tools.
Replug consistently offers more advanced and comprehensive options than Linkly in this feature-by-feature comparison. However, the best choice depends on your specific needs and the level of complexity you’re comfortable with in your link management tool.
Pros & cons comparisons – Linkly vs Replug
Linkly
Replug
Pros
– Strong traffic routing capabilities – Simple and straightforward user interface – Supports UTM tracking for campaigns – Quick and reliable performance
– Complete link management solutions – White-label dashboard- Advanced retargeting features – Customizable CTAs and bio-links – A/B testing for CTA effectiveness – 24/7 customer support – Excellent value for money
Cons
– Pricing may feel high for the feature set – Limited options for data export – Basic visualization tools – Lacks advanced customization features
– No free plan currently available
Overall performance and user interface
When it comes to link management tools, performance and interface are paramount. So consider your team’s technical expertise and the time you’re willing to invest in learning a new tool when deciding.
Let’s examine how Linkly and Replug measure up in these critical areas.
User interface
Linkly offers a clean and minimalistic interface designed for simplicity. It focuses on essential features without overwhelming users, making it an excellent option for teams who need straightforward link management and analytics.
Navigating through key functions like creating short links, adding UTMs, and accessing analytics is intuitive, even for those with limited technical experience.
On the other hand, the Linkly alternative – Replug takes a more feature-rich approach with its user-friendly interface. Despite offering advanced tools like CTA campaigns, bio-link creation, and retargeting options, Replug organizes its dashboard neatly, ensuring a smooth user experience.
Boost ROI with branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose
customizable branded URLs.
Its modern design caters to both beginners and experienced marketers, allowing teams to find and utilize features quickly without a steep learning curve.
Link loading speed
Linkly focuses on delivering reliable performance with a lightweight tool optimized for quick link creation and tracking. However, it may lack advanced features that growing teams or data-heavy campaigns might require. Besides that, you may notice limited information available on server response times.
In comparison, the Linkly alternative – Replug offers complex link management tasks while maintaining stability and speed. All while providing capabilities like advanced click analytics, deep links, and traffic redirects.
Replug’s customer support offers prompt and reliable assistance, ensuring users get quick solutions to their queries. With responsive support channels and helpful resources, navigating the platform is seamless for all users.
– Live-chat – Email support – Knowledge base – Release notes – Request a Linkly feature – Basic support
– Live-chat – Email support – Changelog – Knowledge base – Glossary – Help center – Dedicated support – Onboarding & call support
A one-on-one pricing comparison – Linkly vs. Replug
When choosing a link management tool, pricing is often a crucial factor. Let’s break down the pricing structures of Linkly and Replug to help you determine which offers better value for your investment.
Plan
Linkly
Replug
Free
Offers a free tier with 1000 clicks every month
Offers a 14-day free trial
Basic
Up to 25k clicks – $34/mo
Up to 10k clicks – $19/mo
Pro
Up to 50k clicks – $59/mo
Up to 50k clicks – $49/mo
Agency small
Up to 100k clicks – $94/mo
Unlimited clicks – $79/mo
Agency medium
Up to 200k clicks – $154/mo
Unlimited clicks – $149/mo
Agency Large
Up to 500k clicks – $289/mo
Unlimited clicks – $299/mo
Agency Enterprise
Up to 1m click – $499/month
Unlimited clicks – $499/mo
Custom plans
No
Yes
Note: Replug also offers annual billing with a discount.
Ultimately, the better value depends on your specific needs and budget. If you’re looking for a simple, no-frills link management tool and have the budget for it, Linkly could be a viable option. However, If you require advanced features, the Linkly alternative – Replug offers them at a more competitive price point.
Our verdict
If you’re looking for a tool that can grow with your marketing needs and integrate seamlessly with your existing workflow, Replug’s advanced features and integrations make it a compelling choice.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
FAQs on Linkly vs. Replug
Which URL shortener platform provides better value for money: Linkly or Replug?
Replug generally offers better value for money due to its more flexible pricing structure and comprehensive feature set, especially for businesses looking for advanced link management capabilities.
Which link management tool is better for small businesses: Linkly or Replug?
For small businesses with basic needs, Linkly might be sufficient. However, for small businesses looking to grow and leverage more advanced marketing strategies. The Linkly alternative – Replug’s scalable features and pricing make it a more versatile choice that can adapt to evolving needs.
What makes someone click on a retargeting ad?
The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.
Why do I see ads for things I’ve already purchased?
This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.
Cuttly keeps things simple, offering basic features that work well for personal use or small businesses, while Replug steps it up with advanced analytics, white-label dashboards, and serious customization.
Cuttly vs Replug – So, which one is right for you? Whether you’re a freelancer, a marketer, or a business owner looking to level up your link game, this detailed showdown will help you make an informed choice.
By the end of this article, you’ll have a clear picture of how Cuttly and Cuttly’s alternative – Replug, works.
So, let’s sharpen our focus and cut to the chase!
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Overview
Cuttly
Replug
About the tool
Cuttly is a URL shortening tool that allows users to create shortened links, track their performance, and manage them more effectively.
Replug.io is a powerful link management tool offering link shortening, retargeting, bio links, traffic routing, and detailed analytics—all in one platform.
Pricing starts from
$12 /month
$19 /month
Best for
Freelancers, individuals and small businesses.
Freelancers, individuals, and agencies, small, mid, and and large tier businesses.
An overall feature-by-feature analysis – Cuttly vs Replug
If you’re short on time and just need a quick overview, here’s a handy feature table for you!
Features
Cuttly
Replug
Link management
Link shortening
Yes
Yes
Custom links
Yes
Yes
SMS links
No
Yes
Link rotation
Yes
Yes
Deep links
Yes
Yes
A/B testing
Yes
Yes
Password short link
Yes
Yes
Custom back-half
Yes
Yes
Link expiration
Yes
Yes
Link redirection
Yes
Yes
Branded domains
Yes
Yes
Bulk link import
Yes
Yes
Bulk link export
Yes
Yes
UTM generator
Yes
Yes
UTM tags
Yes
Yes
Campaigns
Campaign management
No
Yes
Custom CTA’s
No
Yes
3rd-party/ Custom widgets
No
Yes
Link-in bio
Yes
Yes
Link shortening campaigns
Yes
Yes
Retargeting pixel
Yes
Yes
Bio-links
Editable template
Yes
Yes
Ability to add title, description
Yes
Yes
RSS feed
No
Yes
Custom theme
Yes
Yes
Multiple button style
No
Yes
Verification button
No
Yes
Social links
Yes
Yes
Cards
No
Yes
Images / Videos
Yes
Yes
Editable alias
Yes
Yes
White-label solution
White-label dashboard
No
Yes
Personalized favicons, colors, domain
No
Yes
QR-codes
Dynamic QR codes
No
Yes
Custom colors
Yes
Yes
Multiple download formats
Yes
Yes
Customizable QR codes
Yes
Yes
Analytics & reporting
Link analytics dashboard
Yes
Yes
Analytics of unique redirects
Yes
Yes
Conversion rate
Yes
Yes
Click performance
Yes
Yes
Visitors by country
Yes
Yes
Unique clicks
Yes
Yes
UTM tracking
No
Yes
QR scans
No
Yes
Branded domain 404 redirect
Yes
Yes
301 redirect code
No
Yes
Automated email reports
No
Yes
Chrome extension
No
Yes
Customer support
Dedicated support
No
Yes
Onboarding & call support
No
Yes
Teams
Team dashboard
Yes
Yes
Short links per team/month
50,000 /month
Unlimited
Team members per team
Up to 10
100
Inviting team members via email
Yes
Yes
Team member role – Admin
Yes
Yes
Team member role – Guest/ Viewer
Yes
Yes
Breaking down the capabilities of Cuttly vs Replug
Earlier, we shared a feature-by-feature analysis, but it lacked insight into the overall feature volume and customization potential. These details are critical for choosing the right tool.
We’ve prepared this in-depth comparison to ensure you have all the information. It highlights the most important aspects to keep in mind. Take a closer look before making your decision.
Overall link management
Replug link management
Replug is designed with businesses of all sizes in mind. It lets you manage multiple campaigns all in one place, with options to fully customize your shortened links—think branded domains, custom URL slugs, and even the ability to add link previews, set expirations, unlimited bulk shortening, and customize favicons.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Plus, you can organize everything with tags to keep track of your campaigns easily. But that’s not all. Replug also packs some advanced features like traffic routing, A/B testing, deep linking, QR code generation, and UTM presets.
The best part? All these features are available even on the most basic plans, making it a great value for businesses that need comprehensive tools without breaking the bank.
Cuttly link management
Cuttly is simpler and more straightforward, making it a solid option for personal use or smaller businesses. Just like Cuttly’s alternative, it allows you to shorten links, track performance, A/B test links, add deep links, redirect links, and much more.
However, the downside is that most of these features aren’t available in the basic plans, so if you want to access these features or more advanced tools, you’ll need to upgrade to a higher plan.
While it offers basic link management and tracking, Cuttly falls short when it comes to organizational features like creating campaigns, centralized management, or limited bulk link shortening in the highest pricing plans.
It also doesn’t include helpful features like “broken link notification” which could be a dealbreaker if you need to keep your links in top shape.
Performance and analytics
Replug performance and analytics
Replug is the master when it comes to real-time analytics. Beyond basic click counts, you can gain insights into key metrics like click-through rates, device types, geolocations, referral sources, UTM links campaigns, UTM tracking, and more.
Replug also offers unlimited analytics history, ensuring you never lose valuable data over time. What’s more, you can filter analytics by campaigns or specific links, making it easy to track and analyze performance at a granular level.
For marketers running dynamic QR code campaigns, Replug provides data on QR scans alongside unique clicks, which you can compare using intuitive Clicks vs. Unique Clicks vs. QR Scans charts.
This rich level of detail helps marketers fine-tune their campaigns using actionable, data-driven insights, giving them an edge in maximizing performance.
Cuttly performance and analytics
Cuttly, on the other hand, offers good analytics like total clicks, unique clicks, and referrers, which can work well for simple tracking needs. However, it falls short when it comes to advanced click analytics and segmentation.
When it comes to analytics history, Cuttly provides a limited lookback period—up to 2 years for link analytics, 1 year for bio link clicks, and no data tracking for QR scans or UTMs.
As there’s no concept of campaigns or filtering, managing and analyzing multiple links can become cumbersome. This limitation might be a significant drawback for marketers who need detailed reporting.
Custom branding with URL shortening
Replug URL shortener
Replug functions as a feature-rich short URL shortener, enabling businesses to create fully customized, trackable links at scale without limitations.
It sets the gold standard for URL customization, offering a comprehensive suite of branding tools to help businesses as you can entirely personalize branded domains, slugs, and UTM parameters. Regarding the volume, you don’t have to worry about that because you can create unlimited links even if you buy the most basic plan.
Boost ROI with branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose
customizable branded URLs.
Cuttly is a well-known custom URL shortener that offers impressive customization options, providing features such as custom slugs, link prefixes, link titles, and pixel settings. It’s a versatile tool for branding, but one limitation is the link volume.
Even with its highest pricing plan, Cuttly allows a maximum of 50,000 links, which may be sufficient for businesses with low-volume link management needs. While it provides solid branding capabilities, it’s best suited for users with moderate requirements.
All you can do with bio-links
Replug bio-links
Replug’s bio links feature is like creating your own personal link playground! It lets you set up a stylish, fully customizable page where all your links live in one place—no more hopping between URLs. You can add your branding, change up the theme and button style, add a verification button, and make it look as fun or professional as you want.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
And the cherry on top? You can create up to 550 bio link pages in the biggest plan and up to 50 in the small agency plans. Moreover, get detailed analytics to see how your links are doing so you can fine-tune your strategy and keep your audience engaged. It’s the easiest, most fun way to share everything with just one link!
Cuttly’s bio Links feature is like your personal digital lounge, where all your important links hang out in one place! Whether you’re an influencer, a business, or just love sharing everything you do, this tool lets you create a single, easy-to-share URL. You can jazz it up with your brand colors, logo, and a layout that screams “you.”
A major drawback is the volume of link-in-bio pages, which is just 20 pages in the highest available plan, and the link analytics of bio links are only up to 1 year, which can be a problem for most users.
Custom CTA campaigns
Replug CTA
Another standout feature of Replug is its ability to add custom call-to-action (CTA) overlays to shared content. These overlays can take various forms, including buttons, forms, links, banners, pop-ups, bridge pages, and exit-intent prompts, making them a powerful tool for lead tracking, lead generation, and audience engagement.
Additionally, Replug allows you to customize each CTA campaign with your brand’s text and theme colors while providing detailed analytics to track the performance of your campaigns.
Cuttly CTA
Cuttly lacks the ability to create custom CTA campaigns, limiting its potential for driving traffic or conversions through shared content.
Replug’s white-label dashboard is a game-changer for agencies aiming to provide professional link management services under their brand name.
It allows you to create a lasting impression by customizing every detail, including the dashboard, logo, favicons, title, meta image, description, agency name, domain, branded reports, and emails.
With these features, Replug ensures your agency’s branding stays front and center, elevating your professional identity.
Cuttly white-label
Cuttly does not offer a white-label option, which can be a dealbreaker for agencies and businesses that prioritize branding and professionalism.
Responsive customer support
Replug customer support
Replug takes customer support seriously, offering prompt and responsive assistance to its users. Whether you’re troubleshooting an issue, learning about a feature, or seeking technical advice, Replug ensures you’re never left waiting.
The platform provides multiple support channels, including email, live chat, and a well-documented help center filled with guides, FAQs, and tutorials.
Let’s see what the reviews say about customer support.
“I didn’t know initially how to add my custom domain, and the support helped me, great support, and it is actually very easy to set up. They have also developped many features in these last years, so very happy I made this choice to use Replug a few years ago.”
Cuttly customer support
Cuttly offers functional customer support that lacks the immediacy and depth found in platforms like Replug. Support is available through email and a help center, but the resources are limited, and response times can vary.
While adequate for users with straightforward needs, Cuttly’s support system may feel lacking for businesses requiring quick resolutions or more in-depth guidance.
Let’s see what thereviewssay about customer support.
“Great tool for shortened links through API. The Support Team is very helpful and quick to respond in general. It would be helpful to put an automated email response when the team is off, so that the customer knows when to expect an answer.”
Some pros and cons you should be aware of
The following pros and cons are derived from user reviews and feedback on these tools.
Cuttly
Replug
Pros
Offers wide feature set Easy to use
Wide feature set Value for money Lightfast customer support Wide integrations
Cons
Limited features in the free plan Inaccurate link tracking Technical issues and downtime Lack of advanced customization options
No free plan is available for now
A one-on-one pricing comparison – Cuttly vs Replug
Compare Cuttly and its alternative pricing plans side by side to find the best value for your link management needs. Discover which tool offers the features you need at the right price!
“Great tool for shortened links through API. The Support Team is very helpful and quick responding in general. It would be helpful to put an automated email response when the team is off, so that the customer knows when to expect an answer.” Niki Beta
“Very convenient platform to create Branded Links with Marketing & Reporting” Karen S.
Summary
Cuttly is a straightforward URL shortener best suited for freelancers and small businesses. It offers essential link tracking and customization features but lacks advanced tools like custom CTAs or a white-label dashboard. While its pricing is budget-friendly, limited functionalities on lower plans may not satisfy growing business needs.
Replug is an all-in-one link management platform designed for businesses of all sizes. It provides advanced features, including detailed analytics, Custom CTAs and white-label solutions. Its responsive support and value-packed pricing make it a top choice for marketers and agencies.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Our verdict
It’s tough to give a definitive verdict because both tools perform admirably in the link management space. Cuttly is an excellent choice if you’re looking for something simple and budget-friendly. It’s straightforward, easy to use, and ideal for those who just need to shorten and track links without any extra bells and whistles.
However, Replug is a stronger Cuttly alternative that shines if you need more than the basics. With advanced features like in-depth analytics, customization options, retargeting pixels, and comprehensive link management tools, it takes the lead when it comes to powering more serious marketing efforts.
FAQs on Cuttly vs Replug
What is link management?
Link management helps track and optimize URLs, making it easier to monitor performance and improve marketing efforts.
What makes Replug a better alternative to Cuttly?
Replug offers advanced features like custom CTAs, dynamic QR codes, white-label solutions, UTM tracking, and detailed analytics, which Cuttly lacks. Additionally, its responsive customer support and feature-rich plans cater to businesses of all sizes.
Can both tools handle branded URLs and custom slugs?
Yes, both Cuttly and Replug allow you to create branded URLs and customize slugs. However, Replug’s features go further with white-label branding and unlimited link customization, even in basic plans.
Why use a link shortener?
Link shorteners create cleaner, shareable links and offer valuable analytics for better campaign tracking.
Which tool provides better analytics and tracking?
Replug provides detailed analytics, including UTM tracking, QR scan data, and real-time insights. In contrast, Cuttly’s analytics are more basic and have a limited history lookback, making Replug a better choice for data-driven marketers.
Your Instagram bio is your brands first impression, and it matters. It’s more than just a few lines of text. It’s a powerful tool to establish your brand identity and drive traffic to your brand.
Brands lose potential leads and drop conversion rates instantly as they’re not familiar with the platform’s algorithm or best practices. Some of the most important pointers to maximize your Instagram profile’s bio is knowing
How to remove link from Instagram bio?
How to maximize the limited space in your bio?
How to rename your bio links?
When crafting your Instagram bio, consider including some of the following:
Don’t forget that the URL in your bio channels your followers to an external website, a new landing page, a microsite, or other relevant destinations, expanding your influence beyond Instagram.
Why I can’t remove the link from my Instagram bio?
There are a few potential reasons why you might be unable to remove a link from your Instagram bio:
Instagram glitch: Sometimes, Instagram experiences temporary glitches. Try closing the app completely and reopening it. This might resolve the issue.
Link shortener or third-party app: If you’re using a link shortener or a third-party app to manage your bio link, you might need to remove the link from that service first.
Outdated app: Ensure you’re using the latest version of the Instagram app. Outdated apps can sometimes cause issues.
Cache issues: Clear your app’s cache or use a different device to see if the issue persists. Cached data can sometimes cause unexpected behavior.
Account issues: Verify that your account hasn’t been flagged or restricted in any way, which might affect your ability to make changes.
Additional troubleshooting steps:
Check internet connection: A poor internet connection can interfere with app functions.
Try a different device: If possible, log in to Instagram from a different device to see if the issue persists.
Wait it out: Sometimes, Instagram experiences temporary server issues. Waiting a few hours might resolve the problem.
If you’ve tried these steps and still can’t remove the link, contact Instagram support directly for further assistance.
How to remove a link from your Instagram bio?
Removing a link from your Instagram bio is a quick and easy process. Follow these steps to update your bio:
Step 1: Open the Instagram app on your device.
Step 2: Go to your profile
Tap on your profile picture in the bottom right corner of the screen to go to your profile page.
Step 3: Edit your profile
On your profile page, tap the “Edit Profile” button. This is usually located directly below your profile picture and bio.
Step 4: Update the website field
In the “Edit Profile” screen, look for the “Link” field. This is where your current link is located.
Step 5: Remove the link
Tap on the “Link” field to edit it. Delete the existing link or text from the field.
Step 6: Save your changes
Once you’ve removed the link, tap “Done” (iOS) or the checkmark (Android) in the top right corner to save your changes.
Refresh your profile: Go back to your profile page and refresh it to ensure that the link has been successfully removed.
And that’s it! You’ve successfully removed or updated the link from your Instagram bio.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
Renaming a link on Instagram involves using link shortener tools that not only condense your URL but also allow customization of the link text to make it more appealing and memorable.
One of the best options is Replug. It is a top-notch, free link shortener tool that offers customization features.
Introducing Replug.io
Replug.io is a link management platform that simplifies URL sharing by creating branded short links and provides in-depth click tracking for performance optimization.
Steps to rename bio links on Instagram using Replug
Step 1: In the top-left corner, paste the link you want to shorten into the input bar. Then, click the arrow icon next to it to proceed.
Step 2: You’ll be redirected to this page
Click the pencil icon in the top bar to rename or customize your link.
After editing, click the green checkmark to confirm the changes.
Step 3: Once you’ve finalized your changes, click the “Save Shortened Link” button at the bottom to complete the process.
Viola! Your link is renamed.
Step 4: Update your Instagram bio
Open Instagram and go to your profile.
Tap on “Edit profile”.
Find the “Website” field and paste your customized short link.
Save your changes.
Double-check your profile or wherever the link is used to ensure that the new name is correctly reflected and that the link still functions properly.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Replug: Link-in-bio feature
You can achieve this effortlessly with the Replug bio-link feature. This tool lets you consolidate all your important content and links into a single, accessible location for your audience.
Here are amazing features of Replug’s link in bio tool
1. Add your favorite content in one place
Bring your brand to life with social media icons, essential links, the recent blog with an RSS feed, audio clips, important text, and cards for stunning images.
2. With Replug, you don’t just get a link in bio – you get to own it by renaming your links.
Also, customize their appearance and match your landing page blocks from colors to favicons to your brand’s vibe.
3. Track bio link performance
With performance tracking features, you can monitor the total number of clicks, conversion rates, and other valuable metrics. The best part is that you can view your analytics in both a summary list view and a detailed view.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
Top tips to maximize the limited space in your bio:
Quick tips
Maximize your impact
Less is more
Add a short description about your brand or page.
Try adding a bio landing page
Conclude your website link, portfolio, contact information etc.
Identify your unique selling point (USP)
Clearly communicate what sets you apart.
Include a clear call to action (CTA)
Tell people what you want them to do next.
Keep on experimenting
Try different stuff. See what clicks. You might surprise yourself!
Conclusion
Removing a link from your Instagram bio is a simple process that can be done in a few steps through the app’s profile settings. By keeping your bio updated and free of outdated or broken links, you ensure a professional and effective presence on the platform. This helps maintain a clear and engaging profile, optimizing your brand’s impact and user experience.
So that was it for today’s guide. If you have more questions regarding link name changers, link removers, or the best link in bio tools, feel free to visit our website.
FAQs related to Instagram bio-link
How do I make my Instagram bio catchy?
1. Clearly state what your business does. 2. Use relevant keywords to improve searchability. 3. Include contact information and a call to action. 4. Utilize Instagram’s business features like adding a category, contact options, and action buttons (e.g., “Book Now” or “Shop”).
How do I add a website link to my Instagram bio?
Edit your profile and paste the URL into the “Website” field.
How often should I update my Instagram bio?
Update your bio whenever there are significant changes to your brand, achievements, or contact information.
Can I use hashtags in my Instagram bio?
Yes, you can use hashtags in your Instagram bio to make your profile more discoverable and to highlight key interests or topics.
Rebrandly is a user-friendly tool for creating custom-branded short links, as well as shorter and more visually appealing versions of long URLs.
It’s commonly used in digital marketing to share links on social media and email campaigns.
Moreover, Rebrandly also offers detailed link tracking and analytics, helping users understand how their links are performing and where their audience is coming from.
Why consider Rebrandly alternatives?
Before we dive into the alternatives, let’s briefly touch on why agencies might be looking beyond Rebrandly. While Rebrandly offers solid link-management capabilities, it may fall short in some areas:
Feature limitations: Some agencies require more advanced features that Rebrandly doesn’t offer.
No hidden fees: Some Rebrandly alternatives might offer clearer, more transparent pricing with no surprise charges.
Integration needs: Certain agencies require seamless integration with specific tools that Rebrandly doesn’t support.
Faster support response: Some alternatives provide quicker and more efficient customer service, helping you resolve issues without delay.
Considering these factors, let’s explore the top alternatives that address these concerns and offer unique agency advantages.
Best Rebrandly alternatives: Pros, cons, and key features
1. Replug.io
Why Replug: Our top choice as the best Rebrandly alternative is Replug. This tool offers a comprehensive link management suite with link shortening, tracking, and retargeting features.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Also, Replug stands out for features like white-label, A/B testing, deep linking, and analytics. Overall, it’s a powerful tool for marketing campaigns.
Why Bitly: Bitly is a household name in link shortening, known for its simplicity and analytics. Bitly as an alternative to Rebrandly can be a great choice because it offers high-end link tracking performance which helps in enhancing user engagement.
Pros:
Simplicity and user-friendly interface
Powerful link tracking and analytics
Easy-to-use browser extension
Customizable short links
Cons:
Limited features in the free version
Advanced analytics require a premium subscription
No link retargeting, CTAs, and A/B testing.
3. TinyURL
Why TinyURL: TinyURL is your friend if you need a no-fuss solution. It’s straightforward and user-friendly, ideal for quick link shortening.
Pros:
Straightforward and no-fuss link shortening
Quick and easy to use
No registration required
Cons:
Lacks advanced features
Limited link-tracking capabilities
Boost ROI with branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose
customizable branded URLs.
Why BL.INK: BL.INK is a versatile URL shortener with advanced features like QR code generation and analytics. Perfect for marketing and tracking campaigns.
Pros:
All-round URL shortener
QR code generation
Analytics for link tracking
Custom branded domains
Cons:
Pricing may not suit budget-conscious users
Lacks many features, such as link retargeting and bio links that Rebrandly offers
Why Linkly: It’s a powerful link management tool that helps you optimize your online presence and marketing strategies. It allows you to create, customize, and track links, providing in-depth insights into audience engagement.
Pros:
Link customization
UTM parameters
Scheduled links
Password protection
Cons:
Learning curve (for new users)
Premium features may be pricey for some
6. Cutt.ly
Why Cutt.ly: It’s an advanced link management tool specializing in link shortening and tracking. It simplifies creating custom-branded short links and offers comprehensive analytics to help you understand link performance.
Pros:
In-depth link tracking and analytics.
Custom-branded links for a professional appearance.
Suitable for businesses of all sizes.
Cons:
Limited customization options for free users.
Analytics not as robust as some competitors
7. Short.io
Why Short.io: Short.io offers custom-branded links and link tracking, making it an excellent choice for businesses and marketers.
Pros:
Custom-branded links
Link tracking and analytics
User-friendly interface
Cons:
Some users report occasional reliability issues
8. Sniply
Why Sniply: Sniply combines link shortening with lead generation. It allows you to add call-to-actions to shared links, making it a powerful tool for marketers.
Pros:
Combines link shortening with lead generation
Allows call-to-action on short links
Great for marketers and brand promotion with CTAs
Cons:
Lacks in several important features.
Some features are reserved for premium users
9. Shorby
Why Shorby: Shorby focuses on enhancing social media profiles through link shortening and online branding. If you’re active on social media, it’s worth a look.
Pros:
Enhances social media profiles through link branding
Ideal for social media enthusiasts
Simplifies link sharing on social platforms
Cons:
May not be suitable for users with broader link management needs
Some features are specific to social media management
It’s a valid question. Replug offers features that set it apart from Rebrandly:
Link retargeting: Replug allows you to create short links and add retargeting pixels to them, helping you reach users who have engaged with your links before.
In conclusion, the world of link management offers a wide array of alternatives to Rebrandly. Each of these Rebrandly alternatives has pros and cons, catering to diverse needs.
Whether you’re looking for simplicity, analytics, branding, or lead generation, consider the options mentioned here and choose the one that aligns with your specific goals and preferences.
Happy link management!
FAQs on Rebrandly alternatives
Why Look for Rebrandly Alternatives?
Rebrandly has been a popular choice for link shortening and management, but it’s essential to have options that suit your unique needs. Whether you want more features, a different pricing structure, or a fresh interface, these Rebrandly alternatives are something for everyone.
Which Rebrandly alternative is best for marketing campaigns?
Replug is an excellent choice for marketing campaigns, offering various features for link management and user engagement.
Are these alternatives suitable for businesses and marketers?
Yes, many of these alternatives, such as Replug and BL.INK, offers advanced features and analytics, making them excellent choices for businesses and marketers.
Which link-shortening tool is similar to Rebrandly?
Replug is a link management tool similar to Rebrandly, offering custom-branded short links and robust analytics.
Sharing content just got easier! Combine multiple links into one sleek URL to keep things clean, simple, and engaging.
Think about it—a single bio link that takes your audience to a product page, tutorial, and customer reviews in one click. Bloggers can guide readers to multiple posts without overwhelming them, while social media managers can create cleaner posts that boost clicks.
This guide will show you how to create a single link for multiple destinations, making content sharing a breeze. By the end, you’ll be sharing smarter and looking more professional!
Adding multiple links in one link: What does it mean?
When we talk about “multiple links in one link,” we’re referring to a technique that consolidates several URLs into a single, easy-to-share link. This is often achieved using a “bio link” or “link in bio” tool, which allows you to create a central hub that directs users to multiple destinations.
For example, a single link in your Instagram bio can lead followers to your website, latest blog post, product page, and social media profiles, all without overwhelming them with multiple links.
Replug is a powerful link management tool that allows you to shorten a link, and track your links hassle-free. It also features an appealing bio link tool that enables marketers, influencers, and businesses to simplify how they share multiple links and track their performance.
Step 2: Find the “Bio Links” feature in the top banner to access the bio link dashboard.
Step 3: Click on the “New Bio Link” button to create a new page. You’ll be directed to a new screen with three key sections: branding, content, and settings.
Step 4: In the branding section, enter your brand title and description, choose a theme, and select button styles that match your brand’s look and feel. Once you’re satisfied, click “Publish” in the top right corner to save your changes.
Step 5: Move to the content section, where you can add various elements, including social icons, links, RSS feeds, videos, cards, and text.
For example:
Social icons: Add up to 8 platforms, customize colors, and link to your profiles.
Links block: Use the “links” block to include website links. Add titles and URLs for each link.
Step 6: After adding your content blocks, click “Update” to save each one.
Step 7: In the settings section, customize your bio link’s SEO and social media preview. You can add a title, description, and favicon image and even integrate a retargeting pixel for better tracking.
Step 8: Once you’re happy with your bio link, save it, and use the Replug-generated URL to showcase multiple links across your social profiles.
Once your bio link is live, Replug’s analytics feature allows you to track its performance comprehensively. Access the analytics dashboard to monitor metrics such as the number of clicks, the geographic location of your audience, and the effectiveness of individual content blocks.
By analyzing this data, you can identify which links are most popular and where your traffic is coming from, enabling you to optimize your content and refine your strategy.
Use these insights to make informed decisions, such as updating underperforming links or spotlighting the most engaging content blocks.
You can continuously enhance your approach with real-time analytics, ensuring better engagement and results.
A bio link is a single URL that directs users to multiple destinations, often used in social media profiles to consolidate various links such as websites, social media accounts, and content pages.
How do I create a bio link?
To create a bio link, you can use various online tools or services. Typically, you need to sign up for an account, add and customize your links, and then save and share the generated URL.
Can I track the performance of my bio link?
Yes, Replug provides analytics tools that allow you to track metrics like the number of clicks, audience location, and the performance of individual content blocks.
How do I update or change my bio link on Instagram?
To update your bio link on Instagram, go to your profile, edit the bio section, and paste the new Replug-generated URL. Ensure your new link is tested and working before making the change live.
Have you ever felt stuck hunting for a reliable tool since Google shut down its URL shortener? If that’s the case, don’t worry, you’re not alone!
Many of us get confused, or even irritated at times, when links break, or we can’t remember how to shorten a link securely. That frustration grows even more when you test dozens of tools online, only to find they’re clumsy, unreliable, or expensive.
The bright side: It doesn’t have to be that way anymore!
In this blog post, you’ll find 10 top-tier Google URL shortener alternatives that combine ease, brilliant features, and dependability.
Ready to leave behind broken goo.gl links? Let’s check out the amazing alternative tools to Google URL shortener next.
Top 10 URL Shortener Alternatives to Goo.gl
Since Google shut down its Goo.gl service in 2019, many users have been searching for solid and trustworthy alternatives. Fortunately, there are numerous paid URL shorteners available, each with its own unique set of attributes and benefits.
Let’s kick things off with probably the most excellent and well-known option, i.e., Replug.
Replug.io – Best custom URL shortener tool online overall
If you’re looking for a smart way to shorten a link without just relying on a generic service, Replug might be your go-to tool. It’s not just a URL shortener; it transforms ordinary links into branded, trackable assets that carry your identity.
Since Goo.gl is long gone, Replug stands out as a strong alternative for anyone who wants more than just a short link. With this top-notch tool, you get brand recognition, link analytics, and campaign-level insights all in one place.
Key features
Branded link creation: Convert any long URL into a short, custom version under your domain with this reliable link shortener tool.
Deep link routing & A/B testing: Segment visitors by device, region, or date, and test multiple link versions to see which works best.
Full analytics & campaign tracking:Monitor clicks, conversions, custom domains, and workspaces, all from one single dashboard.
White-label solution for agencies: Manage workspaces for multiple teams and clients, with personalized domains and branding.
Pricing plans
Free: $0/month
Essentials: $19/month
Scale: $39/month
Agency: $99/month
Enterprise: Custom pricing
Pros
Cons
Lets you build branded short links within seconds to boost recognition.
The interface can feel overpowering when you’re just starting out.
Enables advanced features like retargeting and A/B testing.
Agencies get nice features like client workspaces and white-labeling.
In short: If you’re way too serious about your links, branding them, tracking them, turning them into marketing tools rather than just short URLs, Replug hits the mark. Yes, it might take a little time to get familiar with all the features, but once you do, you’ll likely find that your link-sharing and campaign tracking become much smarter. For anyone looking beyond basic shortening and aiming for full-scale link management, Replug is a very solid choice.
Bitly – Best for general use & analytics
If you’re the one in search of a solid all-around solution to get shortened links in no time, Bitly has you covered. It’s been around for years, evolving from a simple link shortener into a full link-management system that easily replaces the old Goo.gl.
With Bitly, you can create shortened, branded links that feel trustworthy, track how they perform, and redirect links when you need. All of this makes it a smart alternative to Google’s bygone service.
Key features
Create branded short links with Bitly using top-level domains, so your links carry your brand identity.
Monitor click stats, locations, devices, and campaign performance in real time from one dashboard.
Change link destinations later on (redirect) so you’re not stuck with a dead link.
Shorten multiple links in one go to save time when you’ve got many links to manage.
QR code and landing-page features are included, making it more than just a shortener. It’s more of a link-campaign hub.
Pricing plans
Free: $0/month
Core: Annual plan only
Growth: $35/month
Premium: $300/month
Enterprise: Custom pricing
Pros
Cons
Very strong campaign tracking and analytics, making it easy to compare different links and channels.
The free version is very limited. It may not be enough if you need custom domains or many links.
A trusted, established platform used by businesses of all sizes. Great for long-term stability.
Some advanced features (e.g., deep link analytics, full brand control) are locked behind higher tiers.
Supports branded domains, QR codes, and bulk operations. Versatile for personal & enterprise use.
Can become fairly expensive as your link volume or team size grows.
In short: If you’re after a reliable, user-friendly tool to shorten links and track how they perform, Bitly is a standout choice. It balances ease of use with powerful features, so you can do more than just shorten a URL. You can turn it into a smart marketing asset. It isn’t the cheapest for all features, but the value is there if you’re serious about tracking and managing links. For general use or growing teams who want analytics and brand control, Bitly hits a strong sweet spot.
TinyURL – Best for simplicity & speed
Elegant in its ease of use, TinyURL is one of the longest-running tools for shortening URLs. It remains a top choice when you just need to shorten a link without fuss.
Before the days of complex dashboards and enterprise workflows, TinyURL let users paste a long address and get back a short, shareable link. With the retirement of Google’s URL shortening tool, TinyURL stands out as a lightweight, fast alternative when you don’t require a full-fledged link-management system.
Key features
Instant short-link creation: No signup required; paste a URL and get a short version in seconds.
Basic analytics: Track clicks, referrers, and geography (on paid plans) to get insight into link performance.
Bulk shortening: Create numerous links at once when you have a batch of URLs to manage, hassle-free.
Persistent links: Shortened URLs generally don’t expire, so you don’t have to worry about links vanishing.
Pricing plans
Free: $0.00/month
Pro: $12.99/month
Bulk 100K: $129.00/month
Enterprise: Custom
Pros
Cons
Super fast and simple to use. Great for quick link shortening without setup hell.
Free users get very limited analytics and customization.
No mandatory signup for basic use. Just paste a URL and go.
Less suited for advanced campaign tracking compared to full-fledged tools.
Links can remain active for a long time (with no forced expiration), so you’re not chasing dead links.
The interface and workflows can feel basic if you’re used to more polished platforms.
In short: For anyone who cares more about speed and simplicity than deep analytics or agency-level workflows, TinyURL is a preferred choice. It lets you shorten a link in seconds, share it, and move on. Of course, if you’re managing heavy-duty campaigns or need detailed insights, you might eventually shift to a tool with more layers. But for everyday link-sharing, on-the-fly shortening, or minimal-setup use, TinyURL just works, and works easily.
Rebrandly – Best for generating branded & personalized links
Here’s the deal: when you want to share a link that actually looks like your brand and not some random shortener domain, Rebrandly comes through. It helps you turn long or messy URLs into branded, customized short links using your own custom domain name.
After Google announced the shutdown of its tool, Rebrandly stepped in as a top-tier alternative for anyone who cares about their brand identity in every link.
Key features
Use your own custom domain (e.g., yourbrand.co) with Rebrandly, so links reflect your identity and build trust.
Advanced analytics and tracking for clicks, geography, devices, and campaign performance.
Easily change where the link points even after it’s live (handy for redirecting or fixing errors).
Bulk link creation & management tools for scaling across campaigns, teams, and clients.
Hassle-free integration with workspaces, team collaboration, and API access for automation.
Pricing plans
Free: $0/month
Essentials: $14/month
Professional: $39/month
Growth: $119/month
Enterprise: Get a quote
Pros
Cons
Let’s you build fully branded short links. Great for identity and trust.
For small users, the free plan’s limits may feel tight.
Strong team & domain management features. Works well for agencies or multi-brand.
The interface has many features, which may feel confusing for basic users.
Reliable integrations and API support for automating link workflows.
Reports of slower support response or domain setup issues.
In short: If your goal is to share links that look professional, match your brand, and provide you insight into how they perform, then Rebrandly ticks all the right boxes. It might be more than what a casual user needs, but for marketers, agencies, or businesses that care about every link, it’s a worthwhile pick. If you’re just looking to shorten a link now and then without any trouble, you might prefer something simpler. However, when branding and control matter, Rebrandly surely stands out.
Short.io – Best for enterprise use & custom branding
Here’s another tool worth knowing at present. Short.io helps you create short links that don’t just shrink URLs, they carry your brand, your domain, and your story.
With the old Goo.gl no longer available, Short.io takes the center stage by offering advanced capabilities (custom domains, detailed analytics, team workflows) that go beyond basic shortening and make it worthy of enterprise-level use.
Key features
Branded & multiple custom domains: Shorten links using your own domains (and many of them) for consistent brand identity.
Real-time detailed analytics: See click streams, referrers, devices, geolocation, and more.
Team & enterprise workflows: Roles, access controls, bulk operations, API integration, deep links, geo-targeting, from one single place.
Affordable rates: Generous free tier and strong value-pricing for scaling teams.
Pricing plans
Free: $0/month
Hobby: $5/month
Pro: $18/month
Team: $48/month
Enterprise: $148/month
Pros
Cons
Offers strong custom-domain support and link-branding at enterprise scale.
The dashboard and feature set can feel intimidating for first-time users.
Strong analytics and targeting features that suit businesses.
Some users note that data export or UI could be improved.
Good value for companies needing custom domains, bulk operations, and API access.
Onboarding custom domains may require technical setup that non-technical users may find tricky.
In short: Short.io is a brilliant choice for businesses, agencies, or teams that need branding, control, analytics, and scale. If your goal is to build branded links across multiple domains, track campaigns in detail, collaborate with a team, and lean on automation, Short.io hits the mark. For simpler needs, it might feel overdesigned, but for professional or enterprise use, it’s very much worth a look.
Dub.co – Best for modern features & automation
Dub.co is a fresh option worth your time. It is a modern link-management platform that not only helps you shorten a link, but does so with advanced automation, rich analytics, and even open-source underpinnings.
Dub.co arrives as a compelling Google URL shortener alternative for anyone who needs more than just a simple short link. Whether you’re tracking funnels, automating redirects, or managing branded domains, this innovative tool won’t disappoint.
Key features
Custom domain support + free .link domain promotion so that you can create branded short links with your own identity.
Device & geo-targeting, link expiration, password protection, link cloaking, and UTM builder—all built into the link creation workflow.
Real-time analytics with device, browser, and location details.
Longer retention on paid plans, ideal for funnel and campaign tracking.
Open-source option + API/SDK access. You can self-host if you prefer, or integrate deeply with your existing tech stack.
Pricing plans
Free: $0 (free forever)
Pro: $30/month
Business: $90/month
Advanced: $300/month
Enterprise: Custom
Pros
Cons
The design and user experience are very modern. Link creation and analytics feel intuitive and up to date.
The pricing has changed significantly in recent times. Free tiers or older plans were quite cheaper.
Excellent for automation and integration: APIs, SDKs, device/geo targeting make it strong for advanced use.
Some enterprise-grade features (e.g., self-hosting or ultra-large volume) require more setup or technical know-how.
Good value for custom domains + branded short links + analytics in one place.
Visibility into long-term system reliability is still somewhat limited (e.g., fewer historical incident reports).
In short: If your needs go beyond simply shrinking a URL, and you’re looking at links as part of a marketing funnel, or brand identity, then Dub.co is seriously worth considering. It strikes a good balance between power and usability. You get strong analytics, custom domains, and automation features — all under one roof.
BL.INK – Best for businesses of all sizes
The tool formerly known just as a URL shortener has grown up, and that’s exactly the story of BL.INK. It’s designed to help you shorten long URLs into crisp, branded links and manage them seamlessly. You can also track clicks, integrate it with your tools, and scale as your business grows.
In the post Goo.gl era, BL.INK steps in as a full-fledged alternative. You get the simplicity of link-shortening with the power marketers need for campaign control, analytics, and brand consistency.
Key features
Branded links & custom domains: You can create links that reflect your brand identity, making them look professional and trustworthy.
Editable link destinations & unlimited redirects: Change where a link points even after it’s live, without losing historical performance data.
Real-time tracking & click data: Track clicks by using different metrics, helping you understand how your links perform under various scenarios.
Rich integrations & security: Works with many enterprise tools, supports custom domains, and offers strong data protection and compliance.
Pricing plans
Expert+: $48/month
SMB: $99/month
Team: $299/month
Business: $599/month
Enterprise: Custom
Pros
Cons
Strong branding and trust-building features at hand.
Some users may find the minimum paid tier higher than simpler alternatives.
Enterprise-grade link management: Offers auditing, governance, link-editability, and complete user control.
Because of its scale, the interface may feel more complex to beginners.
Excellent integrations: Works well with marketing tools, QR codes, custom domains, and link-campaign systems.
Some features (e.g., full API access, advanced domains) may only unlock at higher tiers.
In short: Whether you’re a startup, a growing business, or a large enterprise, BL.INK offers the kind of link-shortening plus link-management you’d want when your links carry your brand and support your campaigns. If you’re treating links as touchpoints and not just as URLs, then this platform makes good sense. For casual or one-off link shortening, you might not need all its depth, but if you’re serious about branding, analytics, and scale, BL.INK is a very sensible option.
T2M – Best for large-scale management
Here’s a strategic tool if your team deals with hundreds or thousands of links every day. T2M URL shortener is built to handle serious link volume, bulk operations, and branded short links with analytics, making it a strong alternative now that Goo.gl is out of the picture.
It helps you shorten long URLs, track every click, brand your domains, and coordinate link workflows across a team or enterprise with ease.
Key features
Branded/custom short URLs and custom domains for full brand consistency.
Bulk link creation, CSV import/export, and high-volume redirects to streamline large campaigns.
Detailed analytics (geo, device, campaign tags), UTM builder, link expiration, password protection, and QR code support.
API access, team seats, SSO, and enterprise-grade features for management across users and brands.
Pricing plans
Basic: $5/lifetime (for individuals)
Standard: $9.99/month (for individuals)
Pro: $29.99/month (for individuals)
Essentials: $45/month (for business)
Premium: $89.99/month (for individuals)
Teams: $165/month (for business)
Enterprise: $395/month (for business)
Dedicated: $$$/month (for business)
Pros
Cons
Exceptional value for teams needing branded links + analytics + bulk workflows.
Some of the highest-end features may only be cost-justified for very high-volume use.
Highly scalable: Good for firms managing thousands of links, domains, or campaigns.
The interface can feel a bit rampant if you only need basic shortening.
Excellent support and reliability according to user reviews.
In short: For businesses that treat links as more than just shareable URLs, and instead as branded assets, campaign tools, and analytics drivers, T2M is a very reliable choice. It handles scale, customization, and tracking much better than simple free URL shorteners. When you’re managing large-scale link operations, or multiple brands or domains, T2M steps up for you like a star.
If you’re someone who is looking to turn every shared link into a chance to engage your audience, Sniply might just be your best friend. At its core, it is just a URL shortener (yes, like many others), but with a plot twist. It allows you to embed a custom call-to-action (CTA) inside every link you share.
So instead of simply redirecting someone from a link to a destination, you can overlay a message, button, or form that drives your own conversion goals. Because of that, it works as a strong alternative to the classic Google URL shortener-style tools. With this tool, you’re not just shortening links, you’re turning each link into a branded opportunity, not just a redirect.
Key features
Custom URL shortener with your own domain or branded shortlinks.
Overlay a CTA (button, form, image, hidden message) on any link you share, even third-party content.
Track clicks, conversions, time on page, device data, etc.
A/B testing of CTAs to optimize performance over time.
Works well with known tools like Buffer, Hootsuite, Zapier, etc.
Retargeting pixel support so you can build audiences from who clicked your links.
Pricing plans
Basic: $9/month
Pro: $29/month
Business: $59/month
Enterprise: Custom pricing
Pros
Cons
Lets you monetize or capture value from links you share (not just shorten them).
Pricing is higher compared to other simple URL-shorteners available online.
Strong branding control (custom domains, CTA design).
Some advanced features may have a learning curve for beginners.
Deep analytics + conversion tracking gives insight beyond “just clicks”.
In short: Sniply is a clever tool if you regularly share links, and want to do more than just redirect someone. It’s not just a “make it shorter” tool; it’s a “make it work for you” tool. Every link becomes a mini conversion funnel. If you’re building an audience, sharing often, and care about capturing value from each click, then Sniply is absolutely worth a look. It is friendly, powerful, and a bit more marketing-focused than the standard link shorteners.
Hopp.co – Best for monetization
Hopp by Wix is a modern “link in bio” tool that lets creators, influencers, and small businesses turn a single profile link into a mini-hub of content. You can shorten URLs, brand them, embed multiple links, track performance, and even monetize traffic with features like pre-rolls and tip jars.
Because it gives you more control than many of the finest URL shorteners (such as the now-retired Google URL shortener), it can act as a viable alternative. You’re not just shortening links, you’re managing them, monetizing them, and building a branded destination.
Key features
Link shortening & custom aliases: Convert long URLs into shorter, more memorable ones and align them with your brand.
Searchable link hub: Each link you add is indexed in your Hopp page, so followers can type keywords and find precisely what they need.
Monetization tools: From tip jars, paid DMs, paid requests, to pre-rolls that display before a click. Hopp turns your traffic into revenue.
Landing page / Instant page builder: Create mobile-friendly landing pages tied to a link-in-bio hub, for campaigns or product launches.
Analytics & tracking: Understand clicks, visitor behavior, and traffic sources all within the tool.
Seamless brand integration: Built by Wix, you can integrate with custom domains, Wix CRM, embed blocks (videos, forms), and keep everything on-brand.
Pricing plans
Light: $17/month
Core: $29/month
Business: $39/month
Business Elite: $159/month
Pros
Cons
You can monetize your links directly. A step beyond most standard URL shorteners.
The UI and workflow might take a few minutes to get used to if you’re only familiar with basic link shorteners.
The searchable link-hub gives your audience more efficient access to specific content (rather than a long list of links).
Seamless integration with your brand: custom domain, design, embed blocks, and ties in with Wix ecosystem if you use it.
In short: If you’re serious about turning clicks into something meaningful, say affiliate revenue, product sales, engagement, or building a micro-destination for your followers, then Hopp by Wix is a wise choice. It offers the URL shortening you need, plus monetization, analytics, branding, and landing-page features that most simple shorteners leave out.
Some other URL shorteners you can try
Here are some additional URL shorteners you can explore, each with its own specialty and use case:
URL shortener by Zapier: Best for automation & workflow integration
This built-in tool in Zapier lets you automatically shorten links as part of your “Zap” workflows, so long URLs can be trimmed and sent on without manual intervention.
Firebase Dynamic Links: Best for app deep‐linking & mobile campaigns
Originally the successor to Google’s shortener, Firebase Dynamic Links are ideal when you want links that behave differently on mobile apps vs the web.
Ow.ly: Best for social media posts via Hootsuite
Integrated within Hootsuite, Ow.ly creates short links directly while you schedule or publish social posts. Quite handy if you already use that platform.
Cuttly: Best for branded links + analytics for creators
Cuttly offers custom domains, detailed click stats, QR codes, and even “link in bio” pages. Good for creators, small businesses, or anyone who wants more visual/tracking power.
Tiny.cc: Best for fast & straightforward link shortening
If you just need to shorten a URL quickly without many extras, Tiny.cc offers a streamlined option (though you’ll want to check current analytics/branding support).
Linkly: Best for marketing & retargeting use cases
Linkly supports custom domains, retargeting pixels, device/geo-redirects, and link tracking. Well-suited tool for marketers who want to tie links into ad/retarget flows.
GoLinks: Best for internal team/organization use
GoLinks are geared toward companies that share internal tools/resources with short, memorable links within a domain. Less about public marketing, more about internal workflows.
is.gd: Best for ultra-simple, no-frills shortening
A minimal option when you just want to shorten a link fast and move on, without needing tracking dashboards, branding, or integrations.
With the original Goo.gl links now unsuitable, picking a link shortener that fits how you use links is the key. No matter if you’re posting on social, tracking campaigns, branding links, or managing internally. Each of the tools above offers a different focus, so you can pick one (or more) that match your workflow and budget.
Selection criteria for URL shorteners
Before stepping into the many tools out there, it’s worth thinking through what really matters when picking a URL shortener. Below are some key factors you should evaluate so you choose a tool that fits your workflow, not just one that “works.”
Core functionality: At the most basic level, the shortener must reliably convert long links into shorter ones with proper redirects (ideally 301 redirects) and minimal downtime.
Additional standout features: Beyond basic shortening, look for custom branded domains, deep linking, mobile targeting, UTM tracking, and analytics. These features uplift a link shortener from “just short links” to a marketing tool.
Usability: A clean, intuitive interface matters. If you spend more time figuring out how to shorten links than actually sharing them, your chosen tool will slow you down, not help you.
Onboarding: What’s it like to get started? The best tools offer easy setup (domain linking, link creation) and precise documentation. If you’re stuck in configuration for hours, that’s a negative.
Customer support: When something goes wrong, e.g., links stop redirecting or analytics disappear, then you’ll want responsive support. Good tool providers offer live chat, email help, and documentation to guide you.
Value for money: Check how many links, domains, clicks, and features you get for your budget. A “cheap” shortener might cost less, but if it lacks features or caps your usage harshly, it’s not a good choice. You could end up paying more in lost time or upgrading sooner than expected.
Customer reviews: Look beyond the marketing. Read user reviews and case studies to see how the tool performs in real life. Do people complain about downtime, confusing UI, or hidden costs? That’s just as important as the specification sheet.
Why should you use a link shortening tool?
Using a link-shortening tool isn’t just about making long URLs look nicer; it’s about smarter sharing, stronger branding, and better data. Short links are cleaner, easier to remember, and more reliable when pasted into chats, printed on materials, or squeezed into social posts.
Additionally, these tools give you built-in analytics (clicks, location, device), UTM support, and even custom domains, so every link becomes a measurable and brandable asset rather than just a bare URL.
All in all, if you share lots of links, care about how they appear, or want to see how they perform, investing in a good URL shortener is a smart move.
Summing Up
Selecting the right URL shortener really comes down to what you need most: simplicity, branding, analytics, or scalability. Each tool we discussed has its own strengths, but the goal remains the same: making your links look cleaner, perform better, and drive real results.
No matter if you’re a marketer, creator, or business owner, a solid link shortener tool can easily level up your online presence. And hey, if you want an all-in-one solution with branded links, analytics, and retargeting, give Replug a must-try. It’s easily the best Google URL shortener alternative out there!
Frequently Asked Questions
What is link shortening or URL shortening?
Link shortening (or URL shortening) is a technique that converts a long web address into a shorter version that still redirects to the same destination. It’s especially helpful for making links easier to share, remember, and track without changing where they land.
What is the best alternative for Google URL shortener?
Since Google URL Shortener (goo.gl) no longer accepts new links, modern tools like Replug with strong branding, analytics, and reliability are widely recommended as the best alternative.
Is Google URL shortener no longer available?
Yes, Google stopped accepting new goo.gl links in April 2018 and officially discontinued the service for new users in 2019. Existing links also stopped working for most users after August 25, 2025.
What is the most trusted URL shortener?
Replug is regarded by many in 2025 as the most trusted URL shortener. Thanks to its long history, enterprise-grade infrastructure and reliable service.
Which one is the best free URL shortener?
For free link-shortening without needing an account, Replug and TinyURL stand out as simple, no-fuss best URL shortener options that have been around for years and are trustworthy.
Maybe it’s better than both the tools and other established players in the market.
Well, it’s time to find out.
The answer lies in thoroughly examining its features, cost-effectiveness, user experience, and value proposition.
So let’s get you started in our comparison article Bitly vs Linktree vs Replug.
Stick with us…
Let’s quickly go through the top trio
Replug
Replug is an all-star link management tool packed with top features such as branded link shortening, bio links, link analytics, traffic routing, QR codes, retargeting pixels, deep linking, and much more. Its user-friendly interface and quick integration with marketing platforms make driving traffic, capturing leads, and boosting conversions a breeze.
Bitly
Bitly is a URL-shortening service that condenses lengthy URLs into concise links, simplifying sharing and tracking across platforms. Its integration capabilities span various platforms, social media tools, and applications, enhancing users’ accessibility and analytics.
Linktree
Linktree is a link-in bio tool for organizing all your essential links in a user-friendly format. It’s perfect for directing your audience to your website, social profiles, or anything else!
Any major drawbacks you should be aware of?
Well yeah, there are some of the limitations you should be aware of before getting started with this comparison.
Replug:No free version available for now
Bitly:The high-tier pricing plan is extremely expensive, also you don’t get the same level of customization and link management as Replug.
Linktree: Lacks advanced features like detailed analytics and link retargeting, which are available on other platforms.
It offers a range of pricing plans to suit different needs, starting at $19 per month for a basic plan, $49 per month for professionals, and $79 per month for businesses. (offers a 14-day free trial)
Provides a free plan with extremely basic features, as well as a pro plan starting at $5 per month and going up to $24/per month.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Choosing the right tool: Factors to consider in your link management tool
Let’s compare three popular options, Replug, Bitly, and Linktree, to help you choose the one that best suits your needs.
1. URL shortening
URL shortening converts a long, complex URL into a shorter, more manageable version. This shorter URL (Uniform Resource Locator) typically redirects users to the original, longer URL when clicked.
Replug: Offers URL shortening with custom domains and branded links. Shortened links can be integrated with CTAs, and pixels can be retargeted for better results.
Bitly: Primarily focuses on URL shortening. It provides a free plan with limited features and paid plans with increased shortening limits, custom domains, and detailed analytics.
Linktree: Doesn’t offer direct URL shortening. However, you can shorten individual links within your Linktree bio using a separate shortening service.
Winner: Replug and Bitly, depending on your needs. Replug is ultimately the best URL shortener as it offers more customization options, while Bitly focuses just on shortening functionality with its free plan.
2. Bio links
Bio links, short for biography links, refer to the clickable URLs found in the bio section of social media profiles. These links serve as a gateway for users to access additional content or resources outside of the social media platform.
Individuals, businesses, and organizations commonly use bio links to direct followers to their websites, blogs, online stores, or other relevant link destinations.
Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
Replug: Creates bio links that showcase your social media profiles, website, and other important links in a single, customizable landing page. This allows you to create a central hub for your online presence, making it easy for users to find all your relevant links in one place. You can also customize the design and branding of the landing page to match your style.
Bitly: While Bitly primarily focuses on URL shortening, users can still utilize Bitly links in bio sections to direct followers to multiple destinations.
Linktree: Linktree specializes in bio link management, providing a centralized hub for users to share multiple links from a single URL in their social media bios. However, this bio link tool branding appears on your bio link page in the free version, and there’s no way to remove it. This can be a drawback for users who want a completely branded experience.
Winner: Linktree, if creating a dedicated bio link page is your primary goal. Replug offers bio links as part of its broader functionality.
3. White-label boards
A white-label solution allows you to rebrand a product or service as your own. This means you can remove any branding from the original provider and replace it with your logo, name, and colors.
Replug: Provides white-label solutions for agencies and businesses, allowing them to replace Replug branding with their own.
Bitly: It doesn’t offer white labeling in any plan.
Linktree: It doesn’t provide white labeling.
Winner: Replug takes the lead with white-label solutions in its agency plan, surpassing Bitly and Linktree, which do not provide this feature.
4. Retargeting pixels
A retargeting pixel allows marketers to recognize individuals who have previously interacted with their website or social media profiles, enabling them to deliver personalized advertisements to these users across different platforms.
Bitly: It does not provide any type of retargeting feature.
Linktree: This service doesn’t offer retargeting pixel integration. It focuses on creating bio links and doesn’t offer functionalities related to retargeting website visitors.
Winner: Clearly, Replug is the winner here. Both the other competitors Bitly and Linktree do not provide this feature.
5. QR code generation
QR codes, short for quick response codes, are barcodes that store information in a machine-readable format. These codes consist of black squares arranged on a white square grid, often with a distinct square pattern in the corners for alignment purposes. QR codes can store various types of data, including URLs, text, contact information, or other types of data.
Replug: Offers QR code generation for shortened links. Users can scan the code and instantly access your website, social media profile, or any other link you’ve shortened.
Bitly: Bitly provides QR code generation functionality, allowing users to create QR codes for offline marketing materials and track their performance.
Linktree: Yes, Linktree offers QR codes for your Linktree profile.
Winner: All platforms excel in this feature. It’s worth noting that Bitly goes the extra mile, offering a broader range of quick and advanced QR code generator functionalities compared to Replug and Linktree.
6. Custom CTAs
This allows you to customize the text and appearance of the CTA buttons to match your branding and encourage users to interact with the specific link.
Boost your conversion rates with irresistable CTAs with
Replug: Allows adding custom CTAs (call to action) buttons directly to shortened links. Add customized phrases such as “visit website,” “download now,” or “learn more”, etc. to these buttons to compel users to click on the link.”
Bitly: It doesn’t offer custom CTAs in any plan.
Linktree: Allows custom CTAs to be added to individual links within your Linktree bio.
Winner: Replug offers more flexibility in adding custom CTAs directly to shortened links, allowing for a more targeted and interactive user experience.
7. Easy link rotation
This feature lets you send visitors to different landing pages using just one link. You can set filters like country, time, and date to control where traffic goes, aligning it with your specific goals.
Replug: Provides easy link rotation functionality based on pre-set filters like country, date, time, or device. This allows you to rotate between different landing pages or offers for specific audiences or timeframes. This powerful feature is for your marketing campaigns or showcasing targeted promotions to different user segments using different landing pages to convert visitors.
Bitly: No link rotation is offered in any plan. Bitly focuses primarily on URL shortening and lacks features for managing and rotating different links based on specific criteria.
Linktree: It doesn’t offer link rotation features. Linktree is designed to create and manage a single bio link page. While you can include multiple links within your bio, it doesn’t offer functionalities to automatically rotate them based on pre-defined conditions.
Winner: Replug, for its advanced link rotation capabilities that allow you to optimize your marketing efforts by targeting specific audiences or testing different marketing campaigns.
8. Detailed link analytics
Link analytics refers to the process of tracking and analyzing the performance of URLs or links shared online. It involves gathering data on various metrics such as click-through rates, geographic location of visitors, referral sources, and conversion rates.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
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Replug: Offers detailed link analytics, from providing insights on clicks to conversion rates, and even sources used to access these short tracking links. This data can be crucial for understanding user behavior and optimizing your marketing campaigns. Replug equips you with valuable insights to make informed decisions about your link strategy.
Bitly: Provides varying levels of link analytics depending on the plan. While the free plan offers basic click data, paid plans unlock a little more analytics like CTRs, and geographical data. Though Bitly offers good analytics options, especially in its paid tiers, but may not be as comprehensive as dedicated link management tools.
Linktree: Offers limited link analytics in its free plan, primarily focusing on clicks on individual links within your bio. Paid plans might offer more in-depth analytics, but the overall focus remains on understanding user engagement with your bio link page itself.
Winner: When it comes to analytics, Replug and Bitly are equally competitive link-tracking softwares as both platforms go beyond clicks, and data into user behavior and campaign performance.
Some other points to look at
Free trial option
Ease of use
Security and scalability
Customization options
Customer support
Cost-effectiveness
Mobile app availability
Reviews and ratings
Which tool is better for marketers or agencies?
After evaluating all the key factors we have a clear cut winner. Despite its lower profile, Replug shines with its unique approach, providing marketers with fresh options for streamlined link sharing and engagement.
While Bitly and Linktree enjoy widespread recognition and user trust, Replug boasts comparable functionalities and distinct advantages.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Why is Replug the best link management solution?
Replug comes forward as the clear front runner, thanks to its exceptional link management features, comprehensive analytics, and intuitive interface. Together, these factors solidify its position as the top performer in the field.
Besides that, Replug prioritizes link security with features like real-time link scanning, malicious URL blocking, and phishing detection. Additionally, agencies can leverage white-label solutions to manage client links quickly under their own branding.
What sets Replug apart is its innovative approach to link management, offering unique features that cater to the evolving needs of modern marketers and businesses.
While its name may not resonate as loudly as other link shorteners, Replug’s potential to streamline link sharing, enhance brand awareness, and drive engagement cannot be overlooked.
By offering a fresh perspective and promising features, Replug presents itself as a compelling alternative for those seeking robust link management solutions.
Linktree is popular among social media influencers and content creators who want to share multiple links in their bio or profile.
What sets Replug apart from Bitly and Linktree?
Replug offers advanced features such as link retargeting, integration with marketing tools, and comprehensive link management capabilities.
Why is Bitly considered expensive?
Bitly’s high-tier pricing plan may be too costly for some users, especially those who need extensive customization, which it doesn’t fully provide compared to Replug.
Does Replug offer any free version?
No, Replug currently doesn’t offer a free version but provides a 14-day free trial for users to test its features.
It’s no surprise that marketers, influencers, and bloggers use all sorts of tools, software, and plugins that improve their content reach, engagement, and conversion.
One such essential tool is a URL shortener that trims down long URLs into shorter, more manageable links. Undoubtedly, short URLs have become a crucial part of the modern-day digital marketing ecosystem.
The purpose of a URL shortener is to shorten the link, thus making it much easier for users to share, publish, and analyze the URL. However, if you’re curious about how URL shorteners work, then this blog is going to reveal the process for you.
The technology behind URL shorteners
Before moving onto the step-by-step process, it’s essential to understand both the URL structure and the underlying system that makes this link shortening possible.
Technical architecture of a link shortener
Link shortening is the process of converting a long, complex URL into a shorter, more concise version without altering its destination.
A link shortener relies on a streamlined architecture comprising four main components that work together to create, store, and redirect URLs.
At a glance:
User interface (UI): The front end where users paste long URLs and receive short links.
Backend server: Validates input, generates short codes, stores mappings, and manages redirects.
Database: Stores long-to-short URL mappings and ensures fast retrieval. Often built with scalable systems like MySQL or MongoDB.
Integration: Ensures smooth communication between UI, backend, and database for quick link creation and reliable redirection.
How does a URL shortener work: Replug’s process defined
Behind the scenes, URL shortening follows a simple workflow:
1. Entering the URL: You start by submitting a long link into a URL shortener, either through its website or application.
2. Creating a Short Code: The tool then generates a unique, shortened code or identifier, usually a mix of letters and numbers, like replug.link/15a6b0ad.
Note: The first part of the short URL (e.g., replug.link) serves as the default short domain. Brands can also configure a custom short domain for branding purposes.
3. Saving the Mapping: This short code is saved in the service’s database, where it’s linked to the full, original URL you entered.
4. Handling Click Requests: When someone clicks on the shortened link, the server recognizes the short code and processes the request.
5. Redirecting to the Original Page: The system looks up the original URL associated with the short code and issues an HTTP redirect, guiding the user’s browser to the intended destination.
Replug – the best URL shortener in 2025
Replug is more than a URL shortener; it’s a complete link management tool. It helps brands create branded short links, track performance, and retarget audiences for higher engagement.
Here are some reasons to consider this top-notch platform.
Branded link customization
Replug provides rich customization options. You can use your custom domain to create branded short links that match your brand’s identity. This adds a professional touch to your links and enhances brand recognition.
Centralized link management
Categorize, tag, and search links to ensure nothing gets lost in the clutter. Add expiry dates, link previews, and password-protect your links.
Advanced link analytics
Replug doesn’t just shorten links; it gives you actionable insights. Its analytics let you track the number of clicks, user locations, devices, and referral sources. With this data, marketers can measure performance, identify top-performing campaigns, and fine-tune strategies for better ROI.
Campaign tracking with UTM parameters
For advanced campaign tracking, Replug allows you to add UTM parameters directly to your links. Whether it’s email, social media, or paid ads, these tags help you analyze traffic correctly and understand which channels deliver the best results.
QR code generator for easy sharing
Replug automatically generates QR codes for your short links, bridging the gap between the offline and online worlds. Businesses can add QR codes to posters, brochures, packaging, or event materials, making it effortless for customers to scan and access digital content instantly.
Smart dynamic link rotation
Replug supports intelligent link rotation, enabling a single link to direct users to different landing pages based on conditions such as location, device, or time. This is especially useful for A/B testing, regional campaigns, or time-sensitive offers, helping marketers maximize conversions.
Retargeting with every click
Replug takes short links to the next level with retargeting. Easily integrate retargeting pixel codes directly in your links to track clicks & conversions from the Replug dashboard.
Privacy and security
Replug prioritizes data safety. With strong privacy controls and secure link handling, you can confidently manage campaigns without worrying about unauthorized access or data leaks.
On top of these features, Replug offers flexible pricing plans that cater to individuals, small businesses, and large enterprises, making it a scalable choice for anyone serious about link management.
Additional: Using a website link checker can help verify the safety of shortened URLs before clicking.
Common use cases of URL shortening
URL shorteners have moved far beyond just making links look tidy. Today, they play a vital role in marketing, web development, and content distribution.
Here are some of the most common use cases where shortened links add real value:
Implementing URL shortening in web development
This is considered one of the most common yet practical technical aspects of URL shorteners. Implementing URL shortening in your well-built web application can enhance user experience, improve click-through rates, and provide valuable analytics.
Using shortened links in advertising campaigns
In paid advertising, every character counts, and messy links can discourage clicks. Shortened URLs keep ad copy clear and attractive while maximizing space in search ads, display banners, and sponsored posts.
More importantly, advertisers can attach tracking parameters to short links, enabling them to monitor impressions, clicks, and conversions associated with specific campaigns. This allows for better performance measurement and smarter budget allocation, making shortened URLs a must-have for digital advertising.
Shortened URLs for SMS and email campaigns
SMS messages have strict character limits, and long links can look disorganized or even break in transmission.
Similarly, in email campaigns, shorter links look more professional and trustworthy. Marketers use URL shorteners to make links more compact while tracking engagement metrics like open rates and click-through rates.
Blog post short links for sharing
For bloggers, short links make content easier to distribute across multiple platforms. Instead of relying on long, cluttered URLs, they can generate short links for each new post, either manually or through automation when publishing.
Readers can then share these links seamlessly on social media or messaging platforms. Shortened blog links also enable bloggers to track engagement, providing them with valuable insights into which posts resonate most with their audience.
Link cloaking for affiliate links
Affiliate marketers often use link cloaking to make long and complex affiliate URLs look cleaner and more trustworthy. Cloaking replaces the messy affiliate link with a short, branded URL that encourages more clicks while reducing the risk of link hijacking.
It also helps maintain consistency in marketing campaigns and provides accurate tracking for conversions and commissions.
Short URL integration in social media scheduling tools
Social media scheduling tools often integrate URL shorteners to simplify the posting process. When marketers schedule posts, the tool automatically shortens long links, keeping the captions clean and concise.
Beyond aesthetics, this integration offers built-in tracking, allowing users to measure clicks and engagement across various platforms. This automation saves time and ensures that every link shared is both manageable and trackable, without requiring any extra manual effort.
Summing Up
URL shorteners have become essential tools for digital marketers, providing cleaner links, enhanced tracking, and a better user experience. By understanding how they work and the technology behind them, marketers can make more intelligent choices for their campaigns.
Whether you’re sharing links on social media, in emails, or through ads, using a reliable link shortening platform ensures professionalism, performance, and measurable results.
Start optimizing your links today with a trusted solution like Replug!
Frequently asked questions
How do you shorten a URL?
Follow these steps:
1. Choose a URL shortener – Start by selecting a reliable tool like Replug. 2. Paste your long URL – Copy the link you want to shorten and paste it into the input field on the tool’s website. 3. Click the ‘Shorten’ button – The tool will process your link. 4. Copy your short URL – Once generated, copy the new, shorter link and use it wherever you need.
Which URL shortener is popular?
Some of the most popular URL shorteners right now are:
Replug — widely used, good analytics, custom/vanity links. TinyURL — one of the oldest tools; simple and reliable. Rebrandly — great for branded URLs and business/team use.
Do URL shorteners affect SEO?
URL shorteners do not negatively affect SEO as long as they use 301 redirects, which pass most of the link equity to the destination URL. Search engines treat these shortened links like regular links when properly implemented.
Does Google prefer short URLs?
Yes, Google generally prefers short, clean URLs because they are easier to read, understand, and share. While URL length is not a major ranking factor, shorter URLs often perform better in terms of user experience and click-through rates, which can indirectly benefit SEO.
There are plenty of reasons you might want to unlink your Facebook and Instagram accounts. Maybe you want to keep your personal information more secure by limiting data sharing, or perhaps you prefer managing your accounts separately to create tailored content for each platform.
If you’re thinking about making the switch, this guide will walk you through the easy steps to disconnect your accounts! Alongside some other ultimate hacks to 3x your social media success.
So let’s get going.
Step-by-step guide to unlink accounts
Now, remember that there are two ways to do this: one is through Instagram, and one is through Facebook. For your convenience, we’ll list both.
On Instagram:
Step no 01: Open the Instagram app and head to your profile (just tap your picture in the bottom right).
Step no 02: Go to settings: Tap the three lines at the top right, then select Settings.
Step no 03: Find the account center at the bottom and tap it.
Step no 04: See linked accounts: Tap Accounts, and you’ll see your Facebook account there.
Step no 05: Unlink it: Tap on your Facebook account, choose Remove from Account Center, and confirm it. You’re done!
On Facebook:
Step no 01: Open the Facebook app and tap the three lines at the top right.
Step no 02: Go to settings: Scroll down to settings & privacy, then tap ‘Settings’.
Step no 03:Open account center: Find Meta Account Center and tap it.
Step no 04:Unlink your Instagram: Tap Accounts, select your Instagram, and hit Remove from Account Center.
And that’s it! Your accounts will no longer be connected. Easy, right?
Once you’ve unlinked your accounts, consider implementing these strategies and tools to enhance your social media marketing:
1. Use bio-links to direct your audience
Why it matters: Platforms like Instagram limit you to just one clickable link in your bio, which makes bio-links crucial. This is your chance to direct followers to various resources and maximize the potential of that single link.
How to use: Use tools like Replug to create a single link that houses several destination links (e.g., blog posts, promotions, or products).
2. Branding matters: crafting custom URLs that convert
Why it matters: Custom URLs do wonders for your brand image. They not only improve recognition but also build trust with your audience, making them more likely to click through to your content.
How to use: Use an efficient URL shortener that allow for customization. Instead of a generic link, generate a branded shortened link. Try something more personalized, like yourbrand.com/promotion. It’s more memorable and adds a professional touch to your posts.
3. Re-engage your audience through smart link retargeting
Why it matters:Retargeting is a powerful way to reconnect with users who showed interest but didn’t take action. It’s about keeping your brand in front of them and encouraging them to engage.
How to use: Replug is a top-notch link optimization platform that lets you add retargeting pixels to your links hassle-free. Anyone who clicks on your links can be targeted with ads later, reminding them of what you offer. It’s a smart way to nurture leads and guide them toward making a purchase.
4. Track your links to see what works
Why it matters: To fine-tune your marketing strategies, you need to understand how users interact with your links. Link tracking gives you insight into clicks and conversions, helping you figure out what resonates with your audience.
How to use: Advanced tracking tools can help you track link performance. By analyzing this data, you can adapt your content strategy, optimize your posts, and ultimately drive more traffic where it matters most.
To manage all your social accounts effortlessly, Try using ContentStudio– An advance social media solution that allows you to schedule, automate, and distribute social media content efficiently to dominate the market.
Some of its key features include: 1. Unified social media management 2. Automated social media scheduling 3. Content discovery and curation 4. Engagement tracking and management
All in all, ContentStudio offers flexible pricing plans tailored to different needs, starting with affordable options for individuals and small businesses. Advanced plans are available for larger teams and enterprises, as well as feature-enhanced features and collaboration tools.
Conclusion
Unlinking your Facebook and Instagram accounts is a straightforward process that empowers you to manage your social media presence more effectively. You can enhance your social media strategy and drive better engagement by employing tools for link tracking, branded URLs, and efficient content management.
FAQs on unlink Facebook and Instagram
How do I unlink my Facebook and Instagram accounts?
To unlink your accounts, open the Instagram app, go to your profile, navigate to “Settings,” then “Account Center,” and finally select Facebook to remove it.
Why should I unlink my Facebook and Instagram accounts?
Unlinking can enhance your privacy, reduce data sharing, and allow you to manage your content more effectively on each platform.
Will unlinking my accounts delete any of my posts?
No, unlinking your accounts does not delete your posts on either platform. They remain intact and accessible.
Can I link my accounts again after unlinking?
Yes, you can link your Facebook and Instagram accounts again at any time through the Account Center in Instagram settings.
What are some tips for managing social media effectively after unlinking?
Consider using link management tools, creating branded URLs, implementing link tracking, and utilizing retargeting strategies to improve your social media presence.
