Tag: link management tools

Top 10 Bitly alternatives and competitors in 2025

Back in 2008, Bitly changed the game for link shortening, but as the software landscape grew, so did the number of Bitly alternatives.

While Bitly still packs a punch with its features, the price tag can be a bit much for some agencies.

That’s where we come in! Our team of experts took a deep dive into comparing Bitly with the newer, more affordable multi-tasking link shorteners.

We focused on premium agency plans to help you find a platform that fits your budget and needs.

Look at these Bitly alternatives — we’re sure you’ll find one that works perfectly for your agency!

A comparative analysis between Bitly and Bitly alternatives

1. Replug

When it comes to finding an alternative to Bitly, Replug tops the list as the best option. It’s more than just a URL shortener.

Replug is a comprehensive link management platform that caters to individuals, small businesses, and large corporations.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Key features of Replug

Create custom short links with your domain to maintain brand consistency with Replug’s user-friendly short URL generator.
Add CTAs to your links to boost engagement and conversions.
Design stunning bio landing pages to centralize your online presence.
Utilize retargeting pixels to retarget users who click your links, ensuring you’re connecting with interested prospects.
Track every click, share, and interaction with robust analytics.
Create a white-label dashboard to gain complete control over your agency’s branding with customizable domains, logos, and interface.
Seamlessly connect the physical and digital worlds with Replug’s powerful QR Code feature.
Manage your links on the go with a handy Chrome extension.

Here’s what makes it exceptional:

Bitly caps branded links at 3,000 links for $300/month, while Replug offers unlimited branded links for just $19/month—a budget-friendly solution for agencies.
Replug’s large agency plan supports up to 250 bio links, allowing you to consolidate your online presence beautifully. In contrast, Bitly’s premium plan limits you to 10 custom landing pages.

Replug is a reliable, user-friendly, and, most importantly, affordable link-shortening tool. If you want extensive features on a single dashboard, we suggest Replug with 14 days free trial.

Features	Bitly (Premium) ($300/month)	Replug (Agency – Large) ($299 /mo)
Branded links	3000 links/month	Unlimited
Bulk link shortening	3,000 links/CSV	Unlimited
Link clicks	Unlimited	Unlimited
Deep links	Available	Unlimited
Bio-landing pages	10	250
Traffic routing	Not available	Available
Retargeting Pixel	Not available	Unlimited
Custom CTAs	Not available	Unlimited
QR Codes	200	Unlimited
UTM builder	Available	Available
White-label dashboards	Not available	Available
Change destination link	50/mo	Unlimited
QR scans	Available	Unlimited
Clicks data	1 year of click & scan data	Unlimited
Campaign-level tracking	Available	Unlimited
Country-level data	Available	Available
A/B testing	Available	Available
Workspaces	Available	50
Custom domains	Available	50
Chrome extension	Available	Available
A/B testing	Available	Available
Add OG titles and description	Not available	Available
Customer support	Basic	Dedicated

Winner: Replug is the winner here, offering futuristic features like retargeting and in-depth analytics—all at a fraction of Bitly’s cost. It’s smart, simple, and tailored for agencies of every size.

2. Rebrandly

Rebrandly is a comprehensive link management platform offering features similar to other top tools but with some distinct advantages. Rebrandly as an alternative to Bitly, excels in retargeting by allowing you to add retargeting pixels to links, enabling precise audience targeting for advertising campaigns.

Also read: 7 Retargeting Best Practices Every Marketer Should Follow

Features	Bitly (Premium) ($300/month)	Rebrandly (Growth plan) ($119/mo)
Clicks	Unlimited	Unlimited
Branded links	3000	3,500 /month
Clicks tracked	1 year of click & scan data	Clicks tracked
Bio-link/link gallery	10	Available
QR-codes/month	200	3,500
Retargeting	Not available	Available
Deep links	Available	Available
Analytics	Available	Available
Traffic routing	Not available	Available
CTA generation	Not available	Not available
UTMs	Available	Available
Bulk link imports	Available	Available
Link destination	50/mo	Add-on
Workspaces	Available	2
Group permissions	Not available	Available
24/7 support	Available	Basic
Dedicated onboarding	Available	Not available
API-access	Available	Available
Chrome extension	Available	Available

Winner: This comparison was tough, but ultimately, Rebrandly outshines Bitly with superior customization and much more—all at a more affordable starting price of $119/month compared to Bitly’s $300/month. It’s the smarter, cost-effective choice for advanced link management.

3. Short.io

Third, we have short.io, a smart Bitly alternative, founded in 2015 by a group of tech enthusiasts passionate about simplifying digital marketing strategies.

Initially launched as short.cm, to be rebranded from Short.cm to Short.io to reflect its broader vision and global reach better. The platform expanded its features to meet these needs, introducing capabilities like geo-targeting, link expiration rules, branded QR codes, and advanced analytics.

Features	Bitly (Premium) ($300/month)	Short.io (Enterprise) ($148)
Clicks	Unlimited	Unlimited
Branded links	3000	Unlimited
Clicks tracked	1 year of click & scan data	Unlimited
Geo-targeting	Available	Available
Redirects	Available	Available
Bio-link	10	Not available
QR-codes/month	200	Unlimited
Retargeting	Not available	Available
CTA generation	Not available	Not available
Deep links	Available	Available
Analytics	Available	Available
UTMs	Available	Available
Bulk link imports	Available	Available
Edit link destinations	50/mo	Unlimited
Multiple teams	Not available	Available
Users	Limited	Unlimited

Winner: Both Bitly and Short.io excel in their respective areas, making the winner depend on your specific needs. However, one can choose Bitly for simplicity and reliability or Short.io for affordability and analytics.

4. Sniply.io

Sniply.io is a trusted platform used by over 100,000 marketers for content curation, link shortening, and gaining detailed insights to drive conversions.

What sets Sniply apart is its unique feature that allows users to include a call-to-action (CTA) and A/B testing on every link they create, which can be placed on external websites.

Also read: Top call-to-action tools – Proven CTA tips and tricks

Features	Bitly (Premium) ($300/month)	Sniply (Business) ($59/month)
Clicks	Unlimited	Unlimited
Branded links	3000	Unlimited
Edit destination URLs	Available	Available
QR codes	200/mo	Not available
Brand profiles	Available	15
Members	Not available	10
No. of CTAs	Not available	50,000
A/B testing	Not available	Available
Deep links	Available	Not available
Link in bio	Available	Not available
Custom domain	Available	Available
Click tracking	Available	Available
Retargeting pixels	Not available	Available
Reporting and analytics	Available	Available
Chrome extension	Available	Available
API access	Available	Available
Custom support	Basic	Basic

Winner: It’s hard to declare a clear winner since both tools cater to different needs. Bitly shines with features like link-in-bio and QR codes, while Sniply focuses on CTA generation and A/B testing. However, when it comes to cost, Sniply stands out as the more affordable option, whereas Bitly offers a broader range of features.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

5. RetargetKit

True to its name, RetargetKit excels in advanced retargeting capabilities, making it a powerful tool for affiliate marketers. With unlimited branded links and seamless integration with your existing tools, this Bitly alternative helps you boost conversion rates through A/B testing, helping you pinpoint what works best for your niche.

Features	Bitly (Premium) ($300/month)	RetargetKit (Business) ($49/ monthly)
Branded Links	3000	Unlimited
Clicks	Unlimited	50,000 Clicks/Month
Custom domain	Available	5
Retargeting Pixels	Not available	5
Call-to-action	Not available	Available
Bio-links	10	5
Link cloaking	Available	Available
Team member	Not available	3
A/B testings	Not available	Available
GEO traffic routing	Not available	Available
Deep links	Available	Available
Tracking and analytics	Available	Available
Password protection	Available	Available

Winner: Retargetkit offers extensive features at a lower price. Its team members, A/B testing, and geo-traffic routing features make it suitable for small to medium enterprises.

Also read: 9 ways to multiply your sales with eCommerce retargeting

6. Linkly

Linkly is a great tool for simple branded links to share across the multiple platforms. It offers features like branded links, UTM tracking, and real-time analytics, allowing you to monitor clicks, audience behavior, and campaign performance effectively.

However, Linkly offers a flexible pricing structure to suit different needs, starting with a free plan for beginners, which includes 500 tracked clicks per month.

Features	Bitly (Premium) ($300/month)	Linkly ($289/month)
Clicks	Unlimited	500kper month
Branded links	3000	Unlimited
Link cloaking	Available	Available
Link expiry	Available	Available
Google Sheets feed	Not available	Available
Social media previews	Available	Available
Retargeting pixels	Not available	Available
Link in bio	10	Not available
QR codes	Available	Available
Traffic routing	Not available	Available
Tracking and analytics	Available	Available
OG titles and description	Not available	Available
Custom domain	Available	Available
Custom CTAs	Not available	Available
Chrome extension	Available	Available
Vast integrations	Available	Available

Winner: Linkly is more suitable for extensive marketing. It offers OG description and titles, retargeting pixels, and traffic routing at a lower price than Bitly.

7. RocketLinks

RocketLink is a reliable link-shortening and retargeting tool that lets you customize URLs, track performance, and much more.

It offers a comprehensive dashboard to track all your links and clicks in one place, making it easier to optimize your marketing strategies.

The major benefits RocketLink has as an alternative to Bitly is that pricing that’s much more budget-friendly than Bitly, giving you powerful link management tools without breaking the bank.

Features	Bitly (Premium) ($300/month)	RocketLinks (Galaxy) ($69 / month)
Clicks	Unlimited	Unlimited
Branded links	3000	1000/month
Link analytics	Available	Available
Vanity URLs	Available	Available
Custom domain	Available	50
Deep links	Available	Not available
CTA	Available	100 Available
Chrome extension	Available	Available
Retargeting pixels	Not available	50 pixels
Password protection	Available	Available
QR-codes	Available	Available
UTM	Available	Available
A/B testing	Not available	Not available
Customer support	Basic	Not available

Winner: While Bitly offers 3,000 branded links per month, Rocket Link provides 1,000. However, Rocket Link stands out with its extensive feature set, making it the clear winner overall.

Also read: How to turn a link into a QR code

8. TinyURL

TinyURL is one of the oldest URL shorteners, launched in 2002, and is known for its simplicity and ease of use. It provides basic URL shortening for free without requiring registration, making it accessible to casual users.

However, TinyULR, as an alternative to Bitly, might be suitable for small-tier businesses, as the paid versions offer basic shortening and analytics, but they don’t include bio links or traffic routing features.

Features	Bitly (Premium) ($300/month)	TinyURL (Bulk) ($199.00 / mo and above)
Branded links	3000	250,000
Clicks tracked	1 year of click & scan data	250,000
Edit link destinations	50/mo	Unlimited
Link expiration	Available	Available
Link analytics history	1 year	2 years
Clicks by geography	Available	Available
Branded domains	Available	10
QR-codes/month	200	Not available
CTA generation	Not available	Not available
Link tags	Available	Available
Deep links	Available	Not available
Analytics	Available	Available
UTMs	Available	Not available
Bulk link imports	Available	Available
Customer support tickets	Available	Available

Winner: Bitly is the superior choice for businesses with its advanced features like unlimited branded links, detailed analytics, and QR codes, while TinyURL offers a more affordable option with basic link management capabilities.

9. PixelMe

PixelMe by Carbon6 is part of Amazon’s new embedded third-party apps program. When comparing Pixel Me and Bitly, you should know that:

PixelMe stands out for its integration with Amazon attribution, making it particularly valuable for e-commerce marketers and Amazon sellers who want to track the performance of their links and ads on the platform.

Bitly, on the other hand, offers strong link shortening and analytics capabilities, with branded links, QR codes, and much more, making it suitable for broad marketing campaigns and brand consistency.

Features	Bitly (Premium) ($300/month)	PixelMe ($400/mo)
Ad campaigns	Available	Unlimited
QR codes	Available	Not available
Custom domains	Available	10
Email links	Available	Available
Retargeting pixels	Not available	10
Branded links	3000/month	Available
Link in bio	Available	Not available
Deep links	Available	Amazon mobile app
Amazon attribution	Not available	Available
Dedicated support	Basic	Available
Google ads	Not available	Available
Facebook ads	Not available	Available
Instagram ads	Not available	Available
TikTok ads	Not available	Available
Dedicated account manager	Not available	Available
UTMs	Available	Available
Chrome extension	Available	Available

Winner: While Bitly excels in general link management, Pixel Me is the clear winner for e-commerce marketers and Amazon sellers. Its integration with Amazon attribution, support for ad campaigns across multiple platforms, and retargeting capabilities make it uniquely suited for driving conversions and optimizing sales funnels.

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

10. JotURls

JotURL is a versatile link management platform that simplifies and enhances digital marketing efforts. The platform is mainly focused on analytics, and you’ll see features like advanced Conversion Tracker and more.

With powerful analytics, JotURL provides real-time insights into clicks, conversions, and user behavior, helping marketers make data-driven decisions.

This Bitly alternative ensures security with HTTPS, link encryption, and spam protection while offering multi-platform sharing for greater engagement.

Features	Bitly (Premium) ($300/month)	JotURL (BUSINESS XL) (249 €/mo)
Branded links	3000	250K
Clicks	Unlimited	Unlimited
Link protection	Available	Available
Brands	Available	100
Personal branding	Available	Available
UTMs	Available	50
Traffic routing	Not available	Not available
CTA	Not available	Available
QR codes	Available	150
Retargeting	Not available	Available
Tracking and analytics	Available	Available
Analytics data storage	1 year	2 year
Custom support	Basic	Available

Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).

Final verdict

For agencies looking to save costs without compromising on features, tools like Replug and Sniply are fantastic options. Their extensive features, from retargeting to advanced analytics, make them stand out.

All in all, Replug.io remains our top pick for maximum value with its 14-day free trial and unbeatable pricing.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Don’t wait—start converting long, unattractive URLs into branded vanity links and supercharge your campaigns today!

FAQs on Bitly alternatives

What are the best Bitly alternatives?

Replug, RocketLinks, and Sniply are great alternatives, offering affordable plans with retargeting, A/B testing, and more.

Why should I use a link shortener?

Link shorteners make links more user-friendly, help track engagement, and can be customized to improve branding and aesthetics.

Can I retarget with Bitly alternatives?

Yes, platforms like Replug offer retargeting features that help improve conversions.

Which alternative is the best value for agencies?

Replug is the best value, offering extensive features at an affordable price, including a 14-day free trial.

Why choose Replug over Bitly?

Replug provides unlimited branded links, retargeting, and analytics at a fraction of Bitly’s cost, which is perfect for agencies.

You may also like:

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January 15, 2025

Top-rated link management tools for 2025: In-depth analysis and review

Links are the backbone of the internet, connecting users to content, products, and brands daily.

But are your links working hard enough for your brand?

With a top-notch link management tool, you can transform basic URLs into custom URLs that reflect your branding and drive results.

While standard tools handle the basics, advanced link management tools take it further with features like bio-link pages, custom CTAs, white-label boards, deep links, and retargeting pixels.

They’re designed to elevate your digital strategy with actionable insights and customization.

Ready to upgrade your link game?

Explore our list of the top 10 link management tools for 2025. Compare features, pricing, and unique benefits to find the perfect match for your brand.

A quick overview of tools with top features and ratings

Tool	Top Features	G2 Ratings
Replug	All-in-one link management solution (White label solution, bio-links, retargeting pixels, deep links, Custom CTA’s, advanced analytics)	4.8/5
Bitly	Great for free URL shortening, QR codes, quick analytics	4.5/5
Rebrandly	Link redirects, retargeting, custom domain	4.6/5
BL.INK	Feature-rich all-in-one link management solution (White label solution, bio-links, retargeting pixels, deep links, Custom CTA’s, advanced analytics)	4.6/5
GeniusLink	Great link shortener, link rotator, Amazon link monitoring	4.7/5
TinyURL	Quick URL creation, Browser toolbar integration	4.3/5
Sniply	Custom URL shortener, Call-to-action URL shortener	4.2/5
Capsulink	Link analysis, URL shortening , cross-platform tracking, QR code generation	4.4/5
t2m	URL management, URL branding, campaign management, detailed analytics	4.9/5
Linktree	Consolidates multiple links, customizable bio landing page	4.6/5

Benefits of using a link management tool

Long URLs look suspicious, and people don’t trust such links. This is where link management tools come in. It allows individuals and businesses to take control back of their links. Link management tools help with content sharing, brand collaboration, and data tracking. Here are some other essential uses of link management tools.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

Campaign performance optimization

Create multiple links simultaneously for large-scale campaigns.
A/B test links to find the best-performing URLs in your campaigns.
Use custom slugs to include keywords for better search rankings
Create custom CTAs to drive more traffic and conversions.

Link expiration and redirection

Set expiration dates for limited-time promotions to manage traffic flow.
Redirect users to updated URLs without changing the original link.
Avoid broken links and keep campaigns evergreen.

Enhanced QR code integration

Generate custom QR codes linked to trackable URLs in seconds.
Easily monitor offline-to-online QR scans with detailed analytics.
Optimize print campaigns by connecting them directly to digital channels.

Geo-targeting and device-targeting

Direct users to region-specific pages for localized experiences.
Customize destinations based on devices for improved usability.
Add retargeting pixels to your links to redirect traffic to specific pages, optimizing marketing.

Affiliate and influencer management

Track affiliate or influencer performance by assigning unique links.
Reward partners based on their exact contributions.
Ensure transparency and accountability in partnerships.

Automated UTM tagging

Automatically append UTM parameters to track campaigns effortlessly.
Ensure consistent tagging across platforms without manual errors.
Gain precise insights into marketing channel performance.

10 best link management tools of 2025

Now that you’ve checked out the ‘what’ and ‘why’ in our blog, let’s jump into our handpicked list of top link management tools for 2025.

1. Replug

Our top choice on this list is Replug – A modern URL shortener and a complete link management tool packed with advanced features that help brands and marketers supercharge conversion rates. This dynamic platform redefines the way links are managed, as brands get access to a centralized hub where they can create, customize, and monitor links across multiple digital channels.

Features	Pricing
Retargeting pixel	Basic – $19 /mo Professional – $49 /mo Agency – $79 /mo
Link shortening
Link analytics
White-label solution
Link rotators
Bio-link pages
Deep links

At its core, Replug isn’t solely about shortening URLs; it’s a multifaceted solution that crafts branded links infused with compelling calls to action and A/B testing. Its intuitive interface simplifies link management while offering high-end features like white label boards, link rotators, retargeting pixels, bio links, and deep links so brands can increase awareness and optimize campaigns.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Besides that, unlike most link management tools, Replug ensures protection from threats, offering reporting tools, access control, and SSL encryption for comprehensive link security.

Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

2. Bitly

Bitly stands as a top-tier free URL shortener, trailing just behind Replug in its comprehensive offerings. It excels in URL shortening and provides additional functionalities like creating vanity URLs, enabling two-factor authorization, and offering analytics—all completely free of charge.

Features	Pricing Plans
Url shortening	Free – $0/month Core – $8/month Growth – $29/month Premiume – $199/month
Link-in-bio
QR-code
Bulk link shortening

Notably, Bitly ensures the reliability of your links, rarely experiencing downtime unless their services are halted. However, for elevated features such as enhanced user support and API access, a Bitly Enterprise subscription becomes necessary.

3. GeniusLink

GeniusLink steps up as a sophisticated solution in the lineup, offering more than just link shortening. It not only condenses links but also provides comprehensive tracking capabilities, enabling a detailed understanding of the customer journey. One of its standout abilities lies in tracking transactions occurring beyond your website, delivering insights into off-site interactions critical for holistic analytics.

Features	Pricing Plans
Dynamic link destinations	Starts at $6/mo and goes up to $2,503.50/mo.
Custom links
Link analytics
Deep links

Moreover, a standout feature of GeniusLink is its “no lock-in” approach, granting users the flexibility to regulate their links instantly without the need for additional tools or complex procedures.

4. Tiny URL

TinyURL simplifies link shortening with its straightforward interface, allowing users to quickly create compact URLs. While it lacks extensive features, it excels in providing essential functionality without requiring a login.

Features	Pricing plans
Quick URL creation	Free – $0.00 /mo Pro plan starts at $9.99 /mo – $199.00 /mo Bulk plan starts at $99.00 /mo – $1,499.00 /mo
Analytics
Custom domain

Its ease of use makes it ideal for swift link management, catering to urgent needs, or for those seeking hassle-free URL customization. Additionally, TinyURL’s integration into browser toolbars streamlines the process, enabling users to generate concise links for any active webpage effortlessly.

5. Capsulink

Capsulink stands out as a comprehensive link management platform, offering a diverse array of features tailored for modern marketers and businesses. It goes beyond simple link shortening, providing an array of tools for optimizing, tracking, and enhancing link performance.

Features	Pricing Plans
Link analysis	Pro – $10 /month Business – $40 /month Ultimate – $160 /month
URL shortening API
Cross-platform tracking
QR code generation

One of Capsulink’s standout features is its branding and customization options, allowing users to create visually appealing, branded links that resonate with their audience. From customizable domains to advanced branding elements, Capsulink enables users to elevate their brand’s online presence and credibility.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

6. Sniply

Sniply is a handy tool for managing links and boosting social media engagement. It lets marketers add eye-catching calls to action to the articles and pages they share.

With Sniply, you can easily share links, keep tabs on performance, and see how engaged your audience is. It’s designed to amp up conversions by letting you customize, curate content, tweak code, gather data, and integrate smoothly.

Features	Pricing Plans
Custom URL shortener	BASIC – $9 /mo PRO – $29 /mo BUSINESS – $59 /mo ENTERPRISE – Custom pricing
Call-to-action URL shortener
Link management and analytics
Conversion optimization

7. BL.INK

BL.INK offers a comprehensive platform for link management, tracking, and performance evaluation, showcasing insights through reports or seamless integration with tools like Google and Adobe. Its open API facilitates smooth integration with other systems, catering to organizations of all sizes while prioritizing security through customizable user access and top-tier features.

Moreover, BL.INK enables measurement and monitoring of engagement touch points across journeys, allows keyword editing, and provides graphical insights into click patterns across specific timeframes and geographical locations.

Features	Pricing plans
Reporting and statistics	Expert- $48/mo SMB- $99/mo Team- $299/mo Business- $599/mo
Campaign management
Third-party integration
Customizable branding

8. Rebrandly

Rebrandly stands as a dependable link management solution tailored for enterprises, organizations, and marketing professionals seeking seamless tracking and sharing of shortened URLs. It simplifies the process for teams to craft, organize, and effortlessly distribute branded links.

Features	Pricing Plans
Link retargeting	Lite – $13/mo Popular – $32/mo Professional – $99/mo Enterprise – starts from $625/mo
Custom domains and slugs
Bulk link creation and editing
Link Gallery

Furthermore, Rebrandly extends individuals and companies the opportunity to shorten and personalize the links they share, utilizing a designated domain name of their preference.

9. t2m

t2m stands out as an exceptional URL shortener offering branded links, leveraging concise links to enhance your brand’s visibility. Its custom URL-shortening platform combines various functionalities seamlessly.

Whether you aim to highlight your domain, set up redirects, or craft personalized vanity links, t2m is worth exploring. Its array of features extends well beyond those of a typical online link shortener, offering a comprehensive toolkit for brand enhancement and link management.

Features	Pricing plans
URL management	BASIC – $5 one-time STANDARD – $9.99 /mon PRO $29.99 PREMIUM – $89.99
Branding & APIs
Campaign management
Detailed Analytics

10. Linktree

Linktree simplifies sharing multiple links by creating a single, customizable landing page. It’s a handy tool for individuals and businesses, allowing them to showcase various links—like social profiles, articles, and websites—using one easy-to-access page.

Features	Pricing Plans
Consolidates multiple links	Free – $0 Starter – $5Pro – $9 per month Premium – $2 /month
Customizable landing page
Simplifies social media links
Directs users to diverse URLs

Linktree helps organize content in a neat and personalized way, making it effortless for visitors to explore different online destinations from a single link. It’s a popular choice for improving social media bio links, giving users a smart and simple way to present a range of content without any constraints.

Not quite clear yet? Here are 10 factors to consider when choosing a link management tool.

Top factors to consider when choosing a link management tool

Choosing the right tool is important for your business growth. However, a little research and upfront work should save you a lot of time.

When selecting the ideal link management tool, several factors warrant consideration for effective decision-making:

1. Link tracking and analytics

Accuracy: Ensure the tool provides accurate tracking of clicks, conversions, and other relevant metrics.
Real-time analytics: Real-time data allows you to monitor and respond to link performance promptly.

2. Link customization

Branding: Choose a tool that allows you to customize links with your branding, making them more recognizable and trustworthy.
URL slug customization: The ability to create custom URL slugs is important for creating clean, memorable links.

3. Link retargeting

Retargeting options: Some tools offer retargeting capabilities, allowing you to create custom audiences based on link clicks for further marketing efforts.

4. Compliance & security

SSL support: Ensure that links generated by the tool use SSL to guarantee secure data transfer.
Link expiration: The ability to set link expiration dates adds an extra layer of security.
GDPR compliance: Ensure the tool complies with relevant data protection regulations.

5. Integration and compatibility

Integration with other Tools: Check if the tool integrates seamlessly with your existing marketing and analytics tools.
API Access: API support allows for more extensive integration and customization.

6. Link management features

Link editing: The ability to edit links after creation can be crucial for correcting mistakes or updating destinations.
Link categorization: Organize links into categories or campaigns for better management.
Scalability: Choose a tool that can scale with your needs as your link management requirements grow.

7. Link redirection and forwarding

301 redirects: Ensure the tool supports 301 redirects for permanent links to maintain SEO benefits.
Custom redirects: The ability to create custom redirects for specific purposes is valuable.

8. User permissions and collaboration

User roles: If you’re working in a team, having different user roles and permissions ensures secure and controlled access.
Collaboration features: Tools that support collaboration features like sharing and commenting can enhance teamwork.

9. Cost and pricing structure

Transparent pricing: Look for clear and understandable pricing structures without hidden fees.
Free trial or demo: Test the tool before committing to a subscription to ensure it meets your requirements.

10. Customer support

Support channels: Check the availability of customer support channels (email, chat, phone) and their responsiveness.

Final verdict

This is the day and age of digital marketing tools. Almost everyone has a social handle or website promoting themselves or their business.

With that being said, URLs play an essential role in engaging your target audience. Hence, marketers need a tool that can make link management easier for them or their business.

There are so many link management tools that can help you manage and grow your business. A complete link management solution that fits your needs and budget.

Replug is a Superman in the link management industry – offering a variety of premium solutions that boost your link performance through branding & promotion.

However, keep in mind that if you’re a startup or mid-tier business, it’s smart to start with free trials to check if a tool suits your brand’s needs before committing financially.

Conclusively, I would recommend you get started with Replug, as it’s way more than just a common link management tool.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

FAQs on link management tools

What is a link management tool?

A link management tool streamlines the creation, customization, and tracking of URLs. It allows users to monitor link performance, improve branding, and implement retargeting strategies. Ideal for marketers, it centralizes link control and enhances audience engagement.

What is the best link management tool?

Replug stands out as the premier link management tool, offering comprehensive features often missing in other tools, coupled with cost-effective pricing options.

What features to consider when looking for a link management tool?

Consider features like branded links, analytics, ease of use, and integration capabilities.

How much does a link management tool cost on average?

The cost of a link management tool varies widely, from free options to premium plans, depending on features and usage.

What are some common benefits of a link management tool?

Common benefits include enhanced branding through branded links, improved analytics for link performance, streamlined link organization, and increased click-through rates.

January 2, 2025

Top Linkly alternative of 2025: Linkly vs. Replug

Feature-by-feature analysis Linkly vs. Replug

Feature comparison	Linkly	Replug
Link management
Link shortening	Yes	Yes
Custom links	Yes	Yes
SMS links	Yes	Yes
Deep links	Yes	Yes
Custom domains	Yes	Yes
UTM tags	Yes	Yes
Link cloaking	Yes	Yes
Link disguising	Yes	Yes
Bulk link import	Yes	Yes
Bulk link export	Yes	Yes
Link previews	Yes	Yes
Password protect short link	No	Yes
Link expiration	Yes	Yes
Traffic routing and retargeting
Link rotation	Yes	Yes
Link redirection	Yes	Yes
Retargeting pixel	Yes	Yes
Redirect by country	Yes	Yes
Redirect by device	Yes	Yes
A/B test links	No	Yes
Campaigns
Campaign management	No	Yes
Custom CTA’s	No	Yes
3rd-party/ Custom widgets	No	Yes
Link-in bio	No	Yes
Link shortening	Yes	Yes
Retargeting pixel	Yes	Yes
Bio links
Editable template	No	Yes
Ability to add title, description	No	Yes
RSS feed	No	Yes
Custom theme	No	Yes
Multiple button style	No	Yes
Verification button	No	Yes
Social links	No	Yes
Cards	No	Yes
Images / Videos	No	Yes
Bio-links preview	No	Yes
Editable alias	No	Yes
White-label solution
White-label dashboard	No	Yes
Personalized favicons, colors, domain	No	Yes
QR-codes
Dynamic QR codes	Yes	Yes
Custom colors	Yes	Yes
Multiple download formats	No – Only PNG	Yes
Customizable QR codes	Yes	Yes
Analytics & reporting
Link analytics dashboard	Yes	Yes
Shareable analytics dashboard	Yes	Yes
Analytics of unique redirects	Yes	Yes
Real-time analytics	Yes	Yes
Filter by month	Yes	Yes
Visitors by country	Yes	Yes
Unique clicks	Yes	Yes
UTM tracking	Yes	Yes
QR scans	No	Yes
Branded domain 404 redirect	Yes	Yes
Data export CSV	Yes	Yes
Email reports	No	Yes
301 redirect code	Yes	Yes
Chrome extension	Yes	Yes
Customer support
Dedicated support	No	Yes
Onboarding & call support	No	Yes
Workspace/ user
Team/ user dashboard	Yes	Yes
Workspace protection	Yes	No
Inviting user via email	Yes	Yes
Team member role – Admin	No	Yes
Team member role – Guest/ Viewer	No	Yes

A detailed comparison of Linkly vs. Replug

Now that we have a basic understanding of Linkly and Replug, the ultimate Linkly alternative. Let’s dive into a detailed comparison of their features, user interface, and other important pointers. This will help you determine which platform aligns best with your specific needs.

Link management and organization

Link management involves organizing, tracking, and optimizing URLs across various digital marketing channels.

Linkly link management

Create branded links with a custom domain: Linkly allows you to use your own branded domain, enhancing brand visibility and trust with custom short links.
Offers simple tagging for categorization: Tags help categorize links for quick identification, but they may lack more advanced tagging options.
No option to create password-protected links: Unlike other platforms, Linkly doesn’t allow you to add password protection for extra security on short links.
Easily delete or disable links: Links can be quickly deleted or disabled from the platform, making it easy to manage active and inactive links.
Quick QR codes: Linkly enables you to generate custom QR codes for your links, streamlining access and providing valuable tracking insights.
Offers easy link cloaking capabilities: Link cloaking is simple to implement, helping you hide long URLs and protect affiliate commissions.
Create custom social media link previews: Customize how your links appear on social media platforms, improving click-through rates and engagement.

Replug link management

Advance URL shortener: Transform generic links into branded ones and share them with your audience to drive more traffic. Track performance with each click to measure your impact.
Provides a clear dashboard for tracking links and campaigns: The dashboard is user-friendly and provides a comprehensive view of your links and their performance.
Supports advanced tagging and categorization options: With Replug, you can apply link tags and categories, improving link organization and searchability.
Includes a search function to quickly locate specific links: A search feature allows fast access to specific links, ideal for large collections.
Allows creation of password-protected links or setting expiry dates: You can protect your links with a password or set an expiration date, adding a layer of security and control.
Instantly create dynamic QR codes for your links: Easily generate dynamic QR codes that can be updated without changing the original link, perfect for print and digital media.
Deep linking for smooth navigation: Deep linking ensures users are directed to the right content in-app, enhancing their experience and reducing drop-offs.

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Add favicons to your links with ease: You can easily add favicons to links, creating a more personalized and professional look for your URLs.
Allows easy link cloaking capabilities: Replug also provides simple link cloaking options, ensuring a cleaner and more branded URL for your campaigns.
Link previews for social media, SMS, or custom use: Replug lets you customize link previews, making them more appealing on social media, SMS, or other platforms to boost engagement.

Replug’s more advanced organizational features give it an edge, particularly for users managing a large volume of links or complex marketing campaigns.

Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

URL shortening and customization

Linkly URL shortening

Slug customization: Linkly provides basic customization for the URL slug, but it lacks advanced options for optimizing links for SEO beyond the basics.
Bulk link creation capabilities: Allows users to create multiple short links at once, making it efficient for campaigns requiring numerous URLs.
Lack of advanced deep linking: Linkly doesn’t offer deep linking features that direct users to specific in-app pages for a seamless user journey.
SEO-friendly URLs: Linkly supports SEO-friendly URLs by allowing the inclusion of relevant keywords in the URL path, improving visibility in search engines.

Replug URL shortening

Dynamic link customization: Replug allows users to create dynamic URLs that can be updated with new destinations without changing the shared link.

Bio-link pages

Linkly bio-link

Lacks the bio-link feature: Linkly does not provide the option to create customizable bio-link pages to consolidate multiple links like its competitors.

Replug bio-link

Customizable bio-link pages: Replug allows users to create personalized bio-link pages with branded designs matching their brand identity.
Add brand name to your bio link: Include your brand name directly in your bio link to strengthen brand visibility and recognition.

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

Add multiple links to one page: Use a single bio-link page to house multiple URLs, including videos, text, cards, and social links, making it easy for users to navigate to specific content.

Also read: 7 benefits of bio links you need to know: your ultimate manual

RSS feed: Automatically display your latest blog posts or updates on your bio-link page with an integrated RSS feed.
Add a tracking pixel to your bio-links: Enhance analytics by embedding tracking pixels to monitor audience engagement with your bio-links.

Traffic routing and retargeting

Linkly retargeting and traffic distribution

Simple routing rules: Enables straightforward link rotation setup of routing criteria without requiring technical expertise.
Manual traffic distribution: This allows you to control how much traffic is allocated to each variation in your links.
Redirect users based on country: This enables you to redirect users to specific URLs based on their country, ensuring they access region-specific content or offers.
Robot and spider blocking: Linkly allows you to block bots and search engine spiders from crawling your links, ensuring better control over your traffic and analytics.
Device-based routing: Directs users to mobile or desktop-optimized pages depending on the device they are using.
Simplified pixel setup: Provides an easy-to-use interface for attaching retargeting pixels to your links without technical hurdles.
Limited platform integrations: Offers basic retargeting support but integrates with fewer platforms like Meta, Google Pixel, etc, compared to advanced tools.

Replug retargeting and traffic distribution

Geo and device-based routing: Replug allows you to route traffic based on location or device type, ensuring a personalized experience for users.
A/B testing for campaigns: Test multiple URLs or landing pages to determine the best-performing version for your audience.
Custom routing rules: Set advanced rules to direct traffic to specific pages depending on user behavior or preferences.
Dynamic link rotator: Easily adjust traffic distribution between URLs during A/B testing based on performance insights.
Real-time analytics for optimization: Monitor real-time routing and testing results to tweak campaigns and maximize conversions.
Add retargeting pixels to every link: Replug allows users to attach retargeting pixels from social platforms like Facebook, Google, or LinkedIn to any shortened URL, enabling precise audience tracking.
Enhance ad relevance: Retarget users with personalized ads based on their previous interactions with your links.
Track pixel performance: Monitor how well your retargeting pixels perform directly from Replug’s analytics dashboard, ensuring you can tweak campaigns for better results.

Call-to-action campaigns

Linkly CTA campaigns

Missing CTA creation feature: Unlike Linkly alternatives, The platform has no option to add tailored call-to-action buttons to your links for enhanced conversion.

Replug CTA campaigns

Customizable call-to-action: Replug allows users to create fully customizable CTAs that align with their branding and campaign goals.
Personalized text and links: Customize CTAs with headlines, messages, links, and phone numbers for contact.

Brand-consistent design: Use your brand’s colors and theme for a seamless, professional look across your campaigns.
Multiple CTA Types: Users can create different types of CTAs, such as buttons, banners, or pop-ups, to drive user engagement.
Control timing and positioning: Schedule when your CTA appears and adjust its placement for maximum visibility.

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

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More leads

Better ROI

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A/b testing for optimization: Use A/B testing to refine and optimize your CTAs based on real-time performance data.

Also read: Boost Your ROI with Personalized Call to Action for a Website

Analytics and tracking capabilities

Linkly analytics

Provides simple data visualization: Linkly offers clean and straightforward data visualization, making it easy to track clicks and key metrics through simple graphs and charts.
Limited options for data export: Linkly provides basic data export functionality, but advanced options for exporting analytics may be limited for users needing deeper analysis.
Click tracking: Get efficient click tracking, showing data like the number of clicks and the location of users to gauge engagement.
Geographic insights: It provides location-based analytics, helping you understand where your audience is coming from.
Device and browser tracking: Linkly can track the devices and browsers users are using to click on your links, aiding in more targeted campaigns.

Replug analytics

Real-time, in-depth analytics: The Linkly alternative – Replug, provides live click tracking and detailed insights into link performance, click analytics, and user behavior for immediate campaign optimization.
Geographic, device, and referrer insights: Understand where users come from, which devices they use, and what sources drive the most traffic to your links.
UTM parameter tracking: Create and measure campaign effectiveness by tracking UTM-tagged links and identifying top-performing traffic sources.
Campaign and link-specific tracking: Analyze performance at the campaign level or link level, track retargeting pixel data, QR scans, CTA campaign, and bio-link engagement.
Detailed custom link and SMS analytics: Dive deep into custom link or SMS campaign data, including click-through rates, user engagement, and interaction metrics.
Comprehensive data export options: Replug provides you a separate dashboard for all your reports. Export analytics data in flexible formats for further analysis, reporting, or integration with external tools.

Replug consistently offers more advanced and comprehensive options than Linkly in this feature-by-feature comparison. However, the best choice depends on your specific needs and the level of complexity you’re comfortable with in your link management tool.

Pros & cons comparisons – Linkly vs Replug

	Linkly	Replug
Pros	– Strong traffic routing capabilities – Simple and straightforward user interface – Supports UTM tracking for campaigns – Quick and reliable performance	– Complete link management solutions – White-label dashboard- Advanced retargeting features – Customizable CTAs and bio-links – A/B testing for CTA effectiveness – 24/7 customer support – Excellent value for money
Cons	– Pricing may feel high for the feature set – Limited options for data export – Basic visualization tools – Lacks advanced customization features	– No free plan currently available

Overall performance and user interface

When it comes to link management tools, performance and interface are paramount. So consider your team’s technical expertise and the time you’re willing to invest in learning a new tool when deciding.

Let’s examine how Linkly and Replug measure up in these critical areas.

User interface

Linkly offers a clean and minimalistic interface designed for simplicity. It focuses on essential features without overwhelming users, making it an excellent option for teams who need straightforward link management and analytics.

Navigating through key functions like creating short links, adding UTMs, and accessing analytics is intuitive, even for those with limited technical experience.

On the other hand, the Linkly alternative – Replug takes a more feature-rich approach with its user-friendly interface. Despite offering advanced tools like CTA campaigns, bio-link creation, and retargeting options, Replug organizes its dashboard neatly, ensuring a smooth user experience.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

Its modern design caters to both beginners and experienced marketers, allowing teams to find and utilize features quickly without a steep learning curve.

Marketing team analyzing link performance data

Link loading speed

Linkly focuses on delivering reliable performance with a lightweight tool optimized for quick link creation and tracking. However, it may lack advanced features that growing teams or data-heavy campaigns might require. Besides that, you may notice limited information available on server response times.

In comparison, the Linkly alternative – Replug offers complex link management tasks while maintaining stability and speed. All while providing capabilities like advanced click analytics, deep links, and traffic redirects.

Replug’s customer support offers prompt and reliable assistance, ensuring users get quick solutions to their queries. With responsive support channels and helpful resources, navigating the platform is seamless for all users.

Linkly vs. Replug: Feedback from real users

	Linkly	Replug
Reviews	“Simple yet powerful link tracker” Verified user	“Powerful URL shortener with advanced features” Carlos T.
	“Easy to use” Verified user	“One of the best URL Shortner with Deeplinking” Verified user
	Great solution for link shortening specially for “mail:to” events” Anthony W.	“Very convenient platform to create Branded Links with Marketing & Reporting” Karen S.
		“Solid team behind Replug” Verified user
Support channels	– Live-chat – Email support – Knowledge base – Release notes – Request a Linkly feature – Basic support	– Live-chat – Email support – Changelog – Knowledge base – Glossary – Help center – Dedicated support – Onboarding & call support

A one-on-one pricing comparison – Linkly vs. Replug

When choosing a link management tool, pricing is often a crucial factor. Let’s break down the pricing structures of Linkly and Replug to help you determine which offers better value for your investment.

Plan	Linkly	Replug
Free	Offers a free tier with 1000 clicks every month	Offers a 14-day free trial
Basic	Up to 25k clicks – $34/mo	Up to 10k clicks – $19/mo
Pro	Up to 50k clicks – $59/mo	Up to 50k clicks – $49/mo
Agency small	Up to 100k clicks – $94/mo	Unlimited clicks – $79/mo
Agency medium	Up to 200k clicks – $154/mo	Unlimited clicks – $149/mo
Agency Large	Up to 500k clicks – $289/mo	Unlimited clicks – $299/mo
Agency Enterprise	Up to 1m click – $499/month	Unlimited clicks – $499/mo
Custom plans	No	Yes

Note: Replug also offers annual billing with a discount.

Ultimately, the better value depends on your specific needs and budget. If you’re looking for a simple, no-frills link management tool and have the budget for it, Linkly could be a viable option. However, If you require advanced features, the Linkly alternative – Replug offers them at a more competitive price point.

Our verdict

If you’re looking for a tool that can grow with your marketing needs and integrate seamlessly with your existing workflow, Replug’s advanced features and integrations make it a compelling choice.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

FAQs on Linkly vs. Replug

Which URL shortener platform provides better value for money: Linkly or Replug?

Replug generally offers better value for money due to its more flexible pricing structure and comprehensive feature set, especially for businesses looking for advanced link management capabilities.

Which link management tool is better for small businesses: Linkly or Replug?

For small businesses with basic needs, Linkly might be sufficient. However, for small businesses looking to grow and leverage more advanced marketing strategies. The Linkly alternative – Replug’s scalable features and pricing make it a more versatile choice that can adapt to evolving needs.

What makes someone click on a retargeting ad?

The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.

Why do I see ads for things I’ve already purchased?

This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.

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December 17, 2024

How to remove link from Instagram bio?

Your Instagram bio is your brands first impression, and it matters. It’s more than just a few lines of text. It’s a powerful tool to establish your brand identity and drive traffic to your brand.

Brands lose potential leads and drop conversion rates instantly as they’re not familiar with the platform’s algorithm or best practices. Some of the most important pointers to maximize your Instagram profile’s bio is knowing

How to remove link from Instagram bio?
How to maximize the limited space in your bio?
How to rename your bio links?

When crafting your Instagram bio, consider including some of the following:

A short description of your brand
A branded call-to-action (CTA)
A bio-link
Your website link
A microsite link

Don’t forget that the URL in your bio channels your followers to an external website, a new landing page, a microsite, or other relevant destinations, expanding your influence beyond Instagram.

Let’s optimize it together.

Turn your bio links into click-boosting machines

Drive up to 2× more clicks than plain URLs

Share multiple destinations with one link

Create bio links free

Why I can’t remove the link from my Instagram bio?

There are a few potential reasons why you might be unable to remove a link from your Instagram bio:

Instagram glitch: Sometimes, Instagram experiences temporary glitches. Try closing the app completely and reopening it. This might resolve the issue.
Link shortener or third-party app: If you’re using a link shortener or a third-party app to manage your bio link, you might need to remove the link from that service first.
Outdated app: Ensure you’re using the latest version of the Instagram app. Outdated apps can sometimes cause issues.
Cache issues: Clear your app’s cache or use a different device to see if the issue persists. Cached data can sometimes cause unexpected behavior.
Account issues: Verify that your account hasn’t been flagged or restricted in any way, which might affect your ability to make changes.

Additional troubleshooting steps:

Check internet connection: A poor internet connection can interfere with app functions.
Try a different device: If possible, log in to Instagram from a different device to see if the issue persists.
Wait it out: Sometimes, Instagram experiences temporary server issues. Waiting a few hours might resolve the problem.

If you’ve tried these steps and still can’t remove the link, contact Instagram support directly for further assistance.

How to remove a link from your Instagram bio?

Removing a link from your Instagram bio is a quick and easy process. Follow these steps to update your bio:

Step 1: Open the Instagram app on your device.

Step 2: Go to your profile

Tap on your profile picture in the bottom right corner of the screen to go to your profile page.

Step 3: Edit your profile

On your profile page, tap the “Edit Profile” button. This is usually located directly below your profile picture and bio.

Step 4: Update the website field

In the “Edit Profile” screen, look for the “Link” field. This is where your current link is located.

Step 5: Remove the link

Tap on the “Link” field to edit it. Delete the existing link or text from the field.

Step 6: Save your changes

Once you’ve removed the link, tap “Done” (iOS) or the checkmark (Android) in the top right corner to save your changes.

Refresh your profile: Go back to your profile page and refresh it to ensure that the link has been successfully removed.

And that’s it! You’ve successfully removed or updated the link from your Instagram bio.

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

Also read: 10 Best Bio Link Tools For 2024| Reviews & Pricing

How to rename a link on Instagram bio?

Renaming a link on Instagram involves using link shortener tools that not only condense your URL but also allow customization of the link text to make it more appealing and memorable.

One of the best options is Replug. It is a top-notch, free link shortener tool that offers customization features.

Introducing Replug.io

Replug.io is a link management platform that simplifies URL sharing by creating branded short links and provides in-depth click tracking for performance optimization.

Steps to rename bio links on Instagram using Replug

Take the first step towards using Replug by creating an account.

Step 1: In the top-left corner, paste the link you want to shorten into the input bar. Then, click the arrow icon next to it to proceed.

Step 2: You’ll be redirected to this page

Click the pencil icon in the top bar to rename or customize your link.

After editing, click the green checkmark to confirm the changes.

Step 3: Once you’ve finalized your changes, click the “Save Shortened Link” button at the bottom to complete the process.

Viola! Your link is renamed.

Step 4: Update your Instagram bio

Open Instagram and go to your profile.
Tap on “Edit profile”.
Find the “Website” field and paste your customized short link.
Save your changes.

Double-check your profile or wherever the link is used to ensure that the new name is correctly reflected and that the link still functions properly.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Replug: Link-in-bio feature

You can achieve this effortlessly with the Replug bio-link feature. This tool lets you consolidate all your important content and links into a single, accessible location for your audience.

Here are amazing features of Replug’s link in bio tool

1. Add your favorite content in one place

Bring your brand to life with social media icons, essential links, the recent blog with an RSS feed, audio clips, important text, and cards for stunning images.

2. With Replug, you don’t just get a link in bio – you get to own it by renaming your links.

Also, customize their appearance and match your landing page blocks from colors to favicons to your brand’s vibe.

3. Track bio link performance

With performance tracking features, you can monitor the total number of clicks, conversion rates, and other valuable metrics. The best part is that you can view your analytics in both a summary list view and a detailed view.

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

Top tips to maximize the limited space in your bio:

Quick tips	Maximize your impact
Less is more	Add a short description about your brand or page.
Try adding a bio landing page	Conclude your website link, portfolio, contact information etc.
Identify your unique selling point (USP)	Clearly communicate what sets you apart.
Include a clear call to action (CTA)	Tell people what you want them to do next.
Keep on experimenting	Try different stuff. See what clicks. You might surprise yourself!

Conclusion

Removing a link from your Instagram bio is a simple process that can be done in a few steps through the app’s profile settings. By keeping your bio updated and free of outdated or broken links, you ensure a professional and effective presence on the platform. This helps maintain a clear and engaging profile, optimizing your brand’s impact and user experience.

So that was it for today’s guide. If you have more questions regarding link name changers, link removers, or the best link in bio tools, feel free to visit our website.

FAQs related to Instagram bio-link

How do I make my Instagram bio catchy?

1. Clearly state what your business does.
2. Use relevant keywords to improve searchability.
3. Include contact information and a call to action.
4. Utilize Instagram’s business features like adding a category, contact options, and action buttons (e.g., “Book Now” or “Shop”).

How do I add a website link to my Instagram bio?

Edit your profile and paste the URL into the “Website” field.

How often should I update my Instagram bio?

Update your bio whenever there are significant changes to your brand, achievements, or contact information.

Can I use hashtags in my Instagram bio?

Yes, you can use hashtags in your Instagram bio to make your profile more discoverable and to highlight key interests or topics.

November 29, 2024

9 best alternatives of Rebrandly for agencies

Rebrandly has been a popular choice for many.

But at the same time, it’s expensive and offers fewer features and other link-shortening tools.

If you’re facing the same problem and seeking alternatives to Rebrandly, you’re in the right place.

This article will explore the best alternatives to help you level up your branding game and enhance your online reach.

Best tools	Key – feature	Agency/ Premium plan	Limitations
Replug.io	Complete link management solution	Starts $79 /mo	No freemium pan available
Bitly	Free URL shortener branded QR codes	$300/mo	No retargeting No traffic routing No Custom CTAs
TinyURL	URL shortener campaign Tracking	Starts $129/mo	Low value for money No additional features
BL. INK	Branded short links QR-codes	$599/mo	Expensive Limited features
Linkly	Link tracking and retargeting	$499/mo	No bio-links Expensive
Cutt.ly	Link tracking	$149 /mo	Complex interface No CTA
Short.io	Branded link shortener Link tracking and management	$148 /mo	No bio-links No CTA
Sniply	Call to actions	$59 /mo	No deep links No QR codes
Shorby	Link tracking & analytics	$99 /mo	Limited features

What is Rebrandly?

Rebrandly is a user-friendly tool for creating custom-branded short links, as well as shorter and more visually appealing versions of long URLs.

It’s commonly used in digital marketing to share links on social media and email campaigns.

Moreover, Rebrandly also offers detailed link tracking and analytics, helping users understand how their links are performing and where their audience is coming from.

Why consider Rebrandly alternatives?

Before we dive into the alternatives, let’s briefly touch on why agencies might be looking beyond Rebrandly. While Rebrandly offers solid link-management capabilities, it may fall short in some areas:

Feature limitations: Some agencies require more advanced features that Rebrandly doesn’t offer.
No hidden fees: Some Rebrandly alternatives might offer clearer, more transparent pricing with no surprise charges.
Integration needs: Certain agencies require seamless integration with specific tools that Rebrandly doesn’t support.
Faster support response: Some alternatives provide quicker and more efficient customer service, helping you resolve issues without delay.

Considering these factors, let’s explore the top alternatives that address these concerns and offer unique agency advantages.

Best Rebrandly alternatives: Pros, cons, and key features

1. Replug.io

Why Replug: Our top choice as the best Rebrandly alternative is Replug. This tool offers a comprehensive link management suite with link shortening, tracking, and retargeting features.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Also, Replug stands out for features like white-label, A/B testing, deep linking, and analytics. Overall, it’s a powerful tool for marketing campaigns.

Replug-Link Management tool. Best URL shortner

Explore Replug’s features in-depth

Pros:

Complete link management suite
A/B testing for optimizing links
White-label solution
Link retargeting
Bio link webpages
Custom branded domains

Cons:

Currently, no freemium plan is available.

2. Bitly

Why Bitly: Bitly is a household name in link shortening, known for its simplicity and analytics. Bitly as an alternative to Rebrandly can be a great choice because it offers high-end link tracking performance which helps in enhancing user engagement.

Bitly-customize your links and make them a little bit shorter

Pros:

Simplicity and user-friendly interface
Powerful link tracking and analytics
Easy-to-use browser extension
Customizable short links

Cons:

Limited features in the free version
Advanced analytics require a premium subscription
No link retargeting, CTAs, and A/B testing.

3. TinyURL

Why TinyURL: TinyURL is your friend if you need a no-fuss solution. It’s straightforward and user-friendly, ideal for quick link shortening.

Pros:

Straightforward and no-fuss link shortening
Quick and easy to use
No registration required

Cons:

Lacks advanced features
Limited link-tracking capabilities

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

4. BL. INK

Why BL.INK: BL.INK is a versatile URL shortener with advanced features like QR code generation and analytics. Perfect for marketing and tracking campaigns.

BL.INK - Link shotener-QR code generator and analytics

Pros:

All-round URL shortener
QR code generation
Analytics for link tracking
Custom branded domains

Cons:

Pricing may not suit budget-conscious users
Lacks many features, such as link retargeting and bio links that Rebrandly offers

Also read: Uses of QR Codes: Marketing, Sustainability & Convenience

5. Linkly

Why Linkly: It’s a powerful link management tool that helps you optimize your online presence and marketing strategies. It allows you to create, customize, and track links, providing in-depth insights into audience engagement.

Pros:

Link customization
UTM parameters
Scheduled links
Password protection

Cons:

Learning curve (for new users)
Premium features may be pricey for some

6. Cutt.ly

Why Cutt.ly: It’s an advanced link management tool specializing in link shortening and tracking. It simplifies creating custom-branded short links and offers comprehensive analytics to help you understand link performance.

Cutt.ly- user friendly link tracking and link shortening tool

Pros:

In-depth link tracking and analytics.
Custom-branded links for a professional appearance.
Suitable for businesses of all sizes.

Cons:

Limited customization options for free users.
Analytics not as robust as some competitors

7. Short.io

Why Short.io: Short.io offers custom-branded links and link tracking, making it an excellent choice for businesses and marketers.

Pros:

Custom-branded links
Link tracking and analytics
User-friendly interface

Cons:

Some users report occasional reliability issues

8. Sniply

Why Sniply: Sniply combines link shortening with lead generation. It allows you to add call-to-actions to shared links, making it a powerful tool for marketers.

sinply- link shortening and lead generation tool

Pros:

Combines link shortening with lead generation
Allows call-to-action on short links
Great for marketers and brand promotion with CTAs

Cons:

Lacks in several important features.
Some features are reserved for premium users

9. Shorby

Why Shorby: Shorby focuses on enhancing social media profiles through link shortening and online branding. If you’re active on social media, it’s worth a look.

Pros:

Enhances social media profiles through link branding
Ideal for social media enthusiasts
Simplifies link sharing on social platforms

Cons:

May not be suitable for users with broader link management needs
Some features are specific to social media management

Why choose Replug over Rebrandly?

It’s a valid question. Replug offers features that set it apart from Rebrandly:

Link retargeting: Replug allows you to create short links and add retargeting pixels to them, helping you reach users who have engaged with your links before.
A/B testing: Test different versions of your links to determine which performs better, ensuring optimal user engagement.
Custom branded domains: Create links that match your brand for a consistent and professional appearance.
White-label branding: Take complete control of your agency’s branding by adding your branded custom domain, logos, interface, and more.

Comprehensive analytics: Gain insights into your link performance, making data-driven decisions for your campaigns.
Call-to-action (CTA): Include call-to-action messages on shared links, driving user action and lead generation.

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

Higher clicks

More leads

Better ROI

Generate free CTAs

Conclusion

In conclusion, the world of link management offers a wide array of alternatives to Rebrandly. Each of these Rebrandly alternatives has pros and cons, catering to diverse needs.

Whether you’re looking for simplicity, analytics, branding, or lead generation, consider the options mentioned here and choose the one that aligns with your specific goals and preferences.

Happy link management!

FAQs on Rebrandly alternatives

Why Look for Rebrandly Alternatives?

Rebrandly has been a popular choice for link shortening and management, but it’s essential to have options that suit your unique needs. Whether you want more features, a different pricing structure, or a fresh interface, these Rebrandly alternatives are something for everyone.

Which Rebrandly alternative is best for marketing campaigns?

Replug is an excellent choice for marketing campaigns, offering various features for link management and user engagement.

Are these alternatives suitable for businesses and marketers?

Yes, many of these alternatives, such as Replug and BL.INK, offers advanced features and analytics, making them excellent choices for businesses and marketers.

Which link-shortening tool is similar to Rebrandly?

Replug is a link management tool similar to Rebrandly, offering custom-branded short links and robust analytics.

You may also like:

November 28, 2024

7 best URL shorteners available online in 2025 – Features, pricing, reviews & more

The URL shortener market is expanding and growing rapidly, valued at USD 360.4 million in 2024 and projected to exceed USD 1,020 million by 2033.

The rising demand for personalized user experiences has made URL shorteners a must-have tool for brands, agencies, and content creators. Once seen as a simple link shortening tool, it has now transformed into a full-fledged marketing platform.

And here’s the exciting part. In 2025, link shorteners aren’t just about making complex and lengthy links shorter. They’ve leveled up into powerful tools loaded with features like advanced analytics, retargeting pixels, branded domains, QR codes, and even bio link pages. As a result, they are providing businesses more ways than ever to increase engagement and track performance.

So, which ones are the good URL shorteners that are worth your time (and money)?

We’ve rounded up the top URL shorteners of 2025, complete with features, pricing, and reviews, to help you find the ideal tool to supercharge your links.

What are URL shorteners?

URL shorteners are online tools or services that convert long, complex web addresses into shorter, more manageable links without changing the destination page.

These shortened URLs are easier to share on social media, emails, and other digital platforms where space is limited or readability matters. Popular examples include: Replug, Bitly, TinyURL, and Rebrandly.

Beyond just shortening links, modern URL shorteners often provide additional features such as click tracking, analytics, custom aliases, and branded domains. This allows businesses and individuals to monitor engagement and enhance their marketing strategies.

By simplifying lengthy URLs, these tools improve user experience, link aesthetics, and shareability across platforms.

How does a URL shortener work?

A URL shortener works by creating a unique, compact identifier that redirects users to the original long URL.

When a user inputs a long web address into a shortening service, the system stores that URL in its database and generates a short, unique code, usually a random string of letters and numbers.

This code is appended to the shortener’s domain (e.g., replug.io/abc123). When someone clicks the shortened link, the shortener’s server looks up the corresponding original URL and instantly redirects the user to that destination using an HTTP 301 or 302 redirect response. This process happens in milliseconds.

Advanced URL shorteners also track user interactions, such as click count, location, device type, and time of access, providing valuable insights for analytics and digital marketing optimization.

Best URL shorteners at a glance

In recent years, URL-shortening tools have seen significant growth. After detailed research, we have identified the following 7 link shorteners as the best.

This is because they are comprehensive link management tools and offer ideal and optimal solutions in terms of pricing, features, user-friendliness, and customer reviews.

Tool name	Best for	Premium plan
Replug	Complete link management (all-in-one)	$99/month
Rebrandly	Branded links & customization	$119/month
Bitly	Powerful & detailed analytics	$300/month
Dub	Scalability & developer-friendliness	$300/month
BL.INK	Data-driven marketing	$599/month
TinyURL	Simplicity & reliability	$129/month
Short.io	Geo-targeted campaigns & teams	$148/month

7 Best URL shorteners for marketing professionals [2025]

Choosing the right URL shortener can significantly enhance your marketing efforts by improving link tracking, branding, and audience engagement.

Below, we’ve rounded up the top tools that offer powerful analytics, customization options, and seamless integration to supercharge your campaigns.

Let’s start with Replug.

1. Replug

Replug.io - The ultimate link management tool

The first on our list and the most top-notch custom URL shortener is Replug. It is an all-in-one link management tool for agencies and marketing pros with cost-effective pricing.

With this handy and easy link shortener tool, users can shorten branded URLs, do A/B testing, create link previews, set up link expiry, build bio-links, and much more.

Some of the most significant features of this best all-around URL shortener are:

Hassle-free link management: Easily organize, edit, and monitor all your links from one intuitive dashboard.
Top-notch white-label solution: Customize links with your own domain and branding for a professional, trustworthy look.
Advanced link tracking: Get real-time insights into clicks, audience behavior, and campaign performance.
Smart retargeting pixels: Reconnect with users who’ve interacted with your links to boost conversions.
Custom call-to-action (CTA): Add personalized messages or buttons to links to drive more engagement.
Built-in QR code generator: Create shareable QR codes instantly for offline and online campaigns.
Link rotation feature: Distribute traffic across multiple URLs for A/B testing or marketing experiments.
Deep linking capabilities: Send users directly to specific pages or app sections for a seamless experience.
All-in-one bio-link tool: Create a single, branded page that houses all your important links for social media.

Unlike its competitors, Replug also has a dedicated Chrome extension and a user-friendly web app. It also provides additional benefits such as link retargeting, link history, high-end customer support, tracking individual links, bulk link creation, and viewing related analytics on a dashboard.

With Replug.io, you can even track the performance of specific marketing campaigns in particular locations. All in all, it’s the perfect fit for businesses of all sizes and industries.

Pricing plans

Free: $0/month
Essentials: $19/month
Scale: $39/month
Agency: $99/month

Pros	Cons
✅ Advanced analytics for in-depth insights.	❌ Certain analytics privacy concerns.
✅ Link retargeting options.
✅ Customizable short links.
✅ Complete link management solution.
✅ User-friendly interface.

Customer Reviews

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Also read: How to shorten a link using a URL shortener?

2. Rebrandly

Rebrandly is a state-of-the-art URL-shortening solution with a host of features. With this digital tool, you can craft custom, branded, and concise links that are memorable and easily shareable across various social media platforms.

It is preferred for team collaboration and allows you to set up multiple workspaces and invite team members, making it an excellent choice for team-based URL-shortening needs.

Additionally, it offers advanced features such as link retargeting support, making it a well-rounded and versatile solution.

Pricing plans

Free: $0/month
Essentials: $14/month
Professional: $39/month
Growth: $119/month

Pros	Cons
✅ Focus on link branding and customization.	❌ It may not have as strong analytics as others.
✅ A1 branded short links.	❌ Price may be higher for branding features.
✅ Enhances brand visibility.
✅ Suitable for businesses of various sizes.

Customer Reviews

3. Bitly

Bitly is a widely used tool to shorten URLs, making them more manageable. Alongside URL shortening, it includes a QR code generator, which is commonly preferred by social media influencers and businesses.

While these basic features are available for free, they come with Bitly branding on the shortened links.

For users seeking more advanced capabilities, the paid version of Bitly offers additional features. This includes link retargeting, access to detailed link history, priority customer support, and a user-friendly dashboard to track and analyze link performance easily.

Pricing plans

Free: $0/month
Core: Annual plan only
Growth: $35/month
Premium: $300/month

Pros	Cons
✅ Enhanced shareability for enterprise businesses.	❌ Does not offer as many advanced features as some competitors.
✅ Detailed link analytics.	❌ Limited customization options.
✅ Flexibility and redirection control.

Customer Reviews

4. Dub

Dub is an open-source modern URL shortener built for flexibility, speed, and scalability. It’s especially popular among startups, developers, and businesses that want more control over their link management.

With Dub, you can shorten branded links, track analytics in real time, and much more.

Pricing plans

Pro: $30/month
Business: $90/month
Advanced: $300/month
Enterprise: Custom

Pros	Cons
✅ Advanced feature set.	❌ Technical setup required for advanced use.
✅ Custom domains to brand your links for higher trust.	❌ No free plan for users.

5. BL.INK

BL.INK is an all-in-one platform that manages links, tracks them, and gauges their performance exceptionally. It shows how links perform, either through reports or by collaborating with tools like Google and Adobe.

Plus, it effortlessly combines with other systems using its open API. It is suitable for businesses of all sizes, ensuring security with top-notch features and customizable user access.

Pricing plans

Expert+: $48/month
SMB: $99/month
Team: $299/month
Business: $599/month
Enterprise: Custom

Pros	Cons
✅ Feature-rich URL-shortening tool.	❌ A bit costly, compared to competitors.
✅ Pretty easy to use.	❌ It can be a bit buggy at times.
✅ Suitable for data-driven marketing.

Customer Reviews

6. TinyURL

TinyURL is one of the oldest and most reliable URL shorteners, trusted for its simplicity and ease of use. While initially just a quick way to shorten long links, it now offers branded domains, link tracking, and link expiry, making it a solid option for personal and small business use. It is one of the best tools for getting free, fast, and anonymous short URLs.

Pricing plans

Free: $0.00/month
Pro: $12.99/month
Bulk 100K: $129.00/month
Enterprise: Custom

Pros	Cons
✅ Very beginner-friendly.	❌ Website is a bit outdated.
✅ Detailed tracking and analytics.	❌ Limited feature set in comparison to others.

7. Short.io

Short.io is a full-featured, best URL shortener free tool designed for businesses and marketing teams. It allows branded short links, advanced analytics, and team collaboration, along with geo-targeting and device-based redirects, making it perfect for global campaigns.

Pricing plans

Free: $0/month
Hobby: $5/month
Pro: $18/month
Team: $48/month
Enterprise: $148/month

Pros	Cons
✅ Excellent geo-targeting options.	❌ Dependence on third-party services.
✅ Strong team collaboration features.	❌ Lack of transparency.

What is the best URL shortener service in 2025?

The best URL shortening service is Replug, an all-rounder link management tool for shortening URLs, adding pixels for retargeting, embedding call-to-action, and building bio-links for social media.

With white-label options, highly affordable pricing, and other rich features, Replug is the best platform for brand marketing and promotion using shortened, branded URLs.

It stands out not only for its versatility but also for its focus on helping marketers build stronger connections through every shared link. Moreover, its intuitive dashboard, in-depth analytics, and automation features empower businesses to track performance, boost engagement, and maximize ROI effortlessly.

In short, Replug is more than just a URL shortener. It’s a complete link management powerhouse designed to elevate brand visibility and marketing efficiency.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

Major reasons to use a URL shortener tool

Using a URL shortener offers numerous advantages across different areas, making it a valuable asset for anyone.

Here’s why it’s the ultimate advantage for your specific needs.

Tracks the number of impressions, clicks & conversions.
Condenses complex URLs into more recognizable ones, thus improving web traffic, CTR, and conversion rates.
Offers custom short links, boosts brand promotion, and enhances brand reach.
Short branded URLs generated by this tool take up less character space, making them ideal for SMS & social bios.
Branded links produced are easier to share and remember, which means enhanced brand recalls.
Improves user experience through smooth navigation.
Enrich SEO efforts by optimizing messy, long URLs with branded keywords.
Provides data in the form of reports, helping content creators and businesses make informed decisions.
Aids in rotating links to preferred link destinations on a specific date, time, or location.
Feature-rich URL shorteners provide multiple options for utilizing a short link. Create personalized bio landing pages, generate QR codes of any shortened link, A/B test performance of multiple URLs, etc.

Points to keep in mind when choosing a URL shortener

Picking the right URL shortener can be tough with so many options out there, each with its own perks. To make the best choice, it’s important to consider the following points when checking out URL shorteners.

Factors to consider when choosing a URL shortener

1. User-friendly

One of the primary considerations when selecting a URL shortener is its user interface. A streamlined interface that simplifies shortening links enhances the overall user experience.

The interface design and functionality should prioritize ease of use, allowing users to generate shortened URLs quickly and effortlessly.

However, the integrations with other tools and platforms you’re already using, along with compatibility across devices and browsers, further add to its usability.

2. Cost efficiency

Pricing is also a key factor when picking a URL shortener tool. Be sure to evaluate the cost of each service and consider what features are most important to you when making your decision.

While free options are fascinating, they might come with constraints that limit their utility. This makes premium versions with additional features more appealing for businesses or advanced users.

Also read: Top 5 paid URL shorteners worth paying for in 2025!

3. Customization options

Customization or personalized options are essential because they allow you to tailor your shortened URLs to your liking. Keep in mind that adding branded domains or specific keywords to your links reinforces brand identity.

However, this can be particularly useful if you’re using them for branding, specific campaigns, or content categories, as it allows you to make your links more recognizable and memorable.

4. Link analytics

Link analytics is a critical feature when deciding on a URL shortener. The ability to track clicks, conversions, and other key metrics can help you understand the performance of your campaigns and make data-driven decisions about your marketing efforts.

5. Security

Privacy and security are vital points that play a significant role when choosing a URL shortener. A reliable URL shortener should prioritize link safety and protection against malicious activities.

Encryption, expiration features, and measures to prevent link manipulation ensure the integrity and safety of shared links.

Moreover, privacy considerations, such as the handling of user data and adherence to data protection regulations, are essential for individuals and businesses concerned about confidentiality.

Conclusion

In this blog, we covered some of the best URL shorteners for 2025, including tools like Bitly, Rebrandly, and TinyURL. While each has its strengths, if you’re looking for an all-in-one solution with advanced analytics, retargeting, customizable bio links, branded domains, and team collaboration, Replug stands out as the top choice.

If you want a link shortener that goes beyond shortening and actually helps you boost traffic, track performance, and grow your business, Replug is the tool to bet on in 2025.

Frequently asked questions

Why should I use a URL shortener for my links?

URL shorteners make lengthy URLs more concise and visually appealing. These links are easier to share, track, and manage across various platforms, especially in limited-character settings like social media posts.

Are URL shorteners safe to use for sharing links?

Most URL shorteners include security measures to protect links from malicious activities. They often use encryption and other security protocols to ensure the safety and integrity of shared links.

How can I measure the performance of shortened links?

URL shorteners typically provide analytics tools that track click-through rates, user engagement, geographic data, and conversion rates to assess the effectiveness of shortened links.

Can I customize shortened URLs to match my brand?

Yes, many URL shorteners allow customization, enabling users to create branded and memorable short links by using custom domains or adding specific keywords.

What are the best URL shorteners to make money online?

The top URL shorteners for earning money online in 2025 are:

– ShrinkMe.io, offering up to $22 per 1,000 views with instant PayPal payouts and global reach,
– Linkvertise, for its ad-based monetization allowing earnings per click without minimum thresholds, and
– Shrinkearn, which provides the highest CPM rates for publishers and quick payments via multiple methods.

These platforms reward users for shortened link traffic, making them ideal for affiliate marketers and content creators.

What are the best URL shorteners for Facebook?

For Facebook, the best URL shorteners include:

– Replug for its seamless integration, detailed analytics on shares and clicks, and branded links that boost engagement.
– Rebrandly for custom domains that align with your brand and avoid platform restrictions, and
– PicSee, optimized for enhancing link previews and performance on Facebook feeds and groups.

These tools ensure links aren’t flagged as spam while providing tracking for social campaigns.

Which ones are the best URL shorteners for Instagram?

The leading URL shorteners for Instagram in 2025 are:

– Replug, with built-in bio link tools for creating shoppable profiles and retargeting pixels for ads,
– Bitly for precise tracking of story swipes and post clicks with custom branding, and
– Short.io, offering dynamic routing to direct users based on location or device for personalized experiences.

They enhance visibility in bios, stories, and reels without violating Instagram’s guidelines.

What is the safest link shortener available at present?

As of 2025, Replug.io stands out as the safest URL shortener, featuring enterprise-grade security with SSL encryption, GDPR/CCPA compliance, and real-time threat detection to block malicious redirects.

It also includes two-factor authentication and data privacy controls, making it reliable for businesses handling sensitive links. For ultimate control, self-hosted options like “Shlink” offer privacy through custom domains and no third-party data sharing.

What makes the best URL shortener?

The best URL shortener excels with advanced analytics for tracking engagement and conversions, custom domain support for branding and trust-building, and seamless integrations with tools like Zapier or Hootsuite.

It should also prioritize security features like encryption and threat protection, high uptime for reliability, and additional perks such as QR codes or retargeting to maximize marketing impact.

November 20, 2024

10 best Google URL shortener alternatives | 2025’s updated list

Have you ever felt stuck hunting for a reliable tool since Google shut down its URL shortener? If that’s the case, don’t worry, you’re not alone!

Many of us get confused, or even irritated at times, when links break, or we can’t remember how to shorten a link securely. That frustration grows even more when you test dozens of tools online, only to find they’re clumsy, unreliable, or expensive.

The bright side: It doesn’t have to be that way anymore!

In this blog post, you’ll find 10 top-tier Google URL shortener alternatives that combine ease, brilliant features, and dependability.

Ready to leave behind broken goo.gl links? Let’s check out the amazing alternative tools to Google URL shortener next.

Top 10 URL Shortener Alternatives to Goo.gl

Since Google shut down its Goo.gl service in 2019, many users have been searching for solid and trustworthy alternatives. Fortunately, there are numerous paid URL shorteners available, each with its own unique set of attributes and benefits.

Let’s kick things off with probably the most excellent and well-known option, i.e., Replug.

Replug.io – Best custom URL shortener tool online overall

If you’re looking for a smart way to shorten a link without just relying on a generic service, Replug might be your go-to tool. It’s not just a URL shortener; it transforms ordinary links into branded, trackable assets that carry your identity.

Since Goo.gl is long gone, Replug stands out as a strong alternative for anyone who wants more than just a short link. With this top-notch tool, you get brand recognition, link analytics, and campaign-level insights all in one place.

Key features

Branded link creation: Convert any long URL into a short, custom version under your domain with this reliable link shortener tool.
Retargeting pixel & CTA overlays on short links: Add call-to-actions, retargeting pixels, and third-party widgets behind each link effortlessly.
Deep link routing & A/B testing: Segment visitors by device, region, or date, and test multiple link versions to see which works best.
Full analytics & campaign tracking: Monitor clicks, conversions, custom domains, and workspaces, all from one single dashboard.
White-label solution for agencies: Manage workspaces for multiple teams and clients, with personalized domains and branding.

Pricing plans

Free: $0/month
Essentials: $19/month
Scale: $39/month
Agency: $99/month
Enterprise: Custom pricing

Pros	Cons
Lets you build branded short links within seconds to boost recognition.	The interface can feel overpowering when you’re just starting out.
Enables advanced features like retargeting and A/B testing.
Agencies get nice features like client workspaces and white-labeling.

In short: If you’re way too serious about your links, branding them, tracking them, turning them into marketing tools rather than just short URLs, Replug hits the mark. Yes, it might take a little time to get familiar with all the features, but once you do, you’ll likely find that your link-sharing and campaign tracking become much smarter. For anyone looking beyond basic shortening and aiming for full-scale link management, Replug is a very solid choice.

Bitly – Best for general use & analytics

If you’re the one in search of a solid all-around solution to get shortened links in no time, Bitly has you covered. It’s been around for years, evolving from a simple link shortener into a full link-management system that easily replaces the old Goo.gl.

With Bitly, you can create shortened, branded links that feel trustworthy, track how they perform, and redirect links when you need. All of this makes it a smart alternative to Google’s bygone service.

Key features

Create branded short links with Bitly using top-level domains, so your links carry your brand identity.
Monitor click stats, locations, devices, and campaign performance in real time from one dashboard.
Change link destinations later on (redirect) so you’re not stuck with a dead link.
Shorten multiple links in one go to save time when you’ve got many links to manage.
QR code and landing-page features are included, making it more than just a shortener. It’s more of a link-campaign hub.

Pricing plans

Free: $0/month
Core: Annual plan only
Growth: $35/month
Premium: $300/month
Enterprise: Custom pricing

Pros	Cons
Very strong campaign tracking and analytics, making it easy to compare different links and channels.	The free version is very limited. It may not be enough if you need custom domains or many links.
A trusted, established platform used by businesses of all sizes. Great for long-term stability.	Some advanced features (e.g., deep link analytics, full brand control) are locked behind higher tiers.
Supports branded domains, QR codes, and bulk operations. Versatile for personal & enterprise use.	Can become fairly expensive as your link volume or team size grows.

In short: If you’re after a reliable, user-friendly tool to shorten links and track how they perform, Bitly is a standout choice. It balances ease of use with powerful features, so you can do more than just shorten a URL. You can turn it into a smart marketing asset. It isn’t the cheapest for all features, but the value is there if you’re serious about tracking and managing links. For general use or growing teams who want analytics and brand control, Bitly hits a strong sweet spot.

TinyURL – Best for simplicity & speed

Elegant in its ease of use, TinyURL is one of the longest-running tools for shortening URLs. It remains a top choice when you just need to shorten a link without fuss.

Before the days of complex dashboards and enterprise workflows, TinyURL let users paste a long address and get back a short, shareable link. With the retirement of Google’s URL shortening tool, TinyURL stands out as a lightweight, fast alternative when you don’t require a full-fledged link-management system.

Key features

Instant short-link creation: No signup required; paste a URL and get a short version in seconds.
Basic analytics: Track clicks, referrers, and geography (on paid plans) to get insight into link performance.
Bulk shortening: Create numerous links at once when you have a batch of URLs to manage, hassle-free.
Persistent links: Shortened URLs generally don’t expire, so you don’t have to worry about links vanishing.

Pricing plans

Free: $0.00/month
Pro: $12.99/month
Bulk 100K: $129.00/month
Enterprise: Custom

Pros	Cons
Super fast and simple to use. Great for quick link shortening without setup hell.	Free users get very limited analytics and customization.
No mandatory signup for basic use. Just paste a URL and go.	Less suited for advanced campaign tracking compared to full-fledged tools.
Links can remain active for a long time (with no forced expiration), so you’re not chasing dead links.	The interface and workflows can feel basic if you’re used to more polished platforms.

In short: For anyone who cares more about speed and simplicity than deep analytics or agency-level workflows, TinyURL is a preferred choice. It lets you shorten a link in seconds, share it, and move on. Of course, if you’re managing heavy-duty campaigns or need detailed insights, you might eventually shift to a tool with more layers. But for everyday link-sharing, on-the-fly shortening, or minimal-setup use, TinyURL just works, and works easily.

Rebrandly – Best for generating branded & personalized links

Here’s the deal: when you want to share a link that actually looks like your brand and not some random shortener domain, Rebrandly comes through. It helps you turn long or messy URLs into branded, customized short links using your own custom domain name.

After Google announced the shutdown of its tool, Rebrandly stepped in as a top-tier alternative for anyone who cares about their brand identity in every link.

Key features

Use your own custom domain (e.g., yourbrand.co) with Rebrandly, so links reflect your identity and build trust.
Advanced analytics and tracking for clicks, geography, devices, and campaign performance.
Easily change where the link points even after it’s live (handy for redirecting or fixing errors).
Bulk link creation & management tools for scaling across campaigns, teams, and clients.
Hassle-free integration with workspaces, team collaboration, and API access for automation.

Pricing plans

Free: $0/month
Essentials: $14/month
Professional: $39/month
Growth: $119/month
Enterprise: Get a quote

Pros	Cons
Let’s you build fully branded short links. Great for identity and trust.	For small users, the free plan’s limits may feel tight.
Strong team & domain management features. Works well for agencies or multi-brand.	The interface has many features, which may feel confusing for basic users.
Reliable integrations and API support for automating link workflows.	Reports of slower support response or domain setup issues.

In short: If your goal is to share links that look professional, match your brand, and provide you insight into how they perform, then Rebrandly ticks all the right boxes. It might be more than what a casual user needs, but for marketers, agencies, or businesses that care about every link, it’s a worthwhile pick. If you’re just looking to shorten a link now and then without any trouble, you might prefer something simpler. However, when branding and control matter, Rebrandly surely stands out.

Short.io – Best for enterprise use & custom branding

Here’s another tool worth knowing at present. Short.io helps you create short links that don’t just shrink URLs, they carry your brand, your domain, and your story.

With the old Goo.gl no longer available, Short.io takes the center stage by offering advanced capabilities (custom domains, detailed analytics, team workflows) that go beyond basic shortening and make it worthy of enterprise-level use.

Key features

Branded & multiple custom domains: Shorten links using your own domains (and many of them) for consistent brand identity.
Real-time detailed analytics: See click streams, referrers, devices, geolocation, and more.
Team & enterprise workflows: Roles, access controls, bulk operations, API integration, deep links, geo-targeting, from one single place.
Affordable rates: Generous free tier and strong value-pricing for scaling teams.

Pricing plans

Free: $0/month
Hobby: $5/month
Pro: $18/month
Team: $48/month
Enterprise: $148/month

Pros	Cons
Offers strong custom-domain support and link-branding at enterprise scale.	The dashboard and feature set can feel intimidating for first-time users.
Strong analytics and targeting features that suit businesses.	Some users note that data export or UI could be improved.
Good value for companies needing custom domains, bulk operations, and API access.	Onboarding custom domains may require technical setup that non-technical users may find tricky.

In short: Short.io is a brilliant choice for businesses, agencies, or teams that need branding, control, analytics, and scale. If your goal is to build branded links across multiple domains, track campaigns in detail, collaborate with a team, and lean on automation, Short.io hits the mark. For simpler needs, it might feel overdesigned, but for professional or enterprise use, it’s very much worth a look.

Dub.co – Best for modern features & automation

Dub.co is a fresh option worth your time. It is a modern link-management platform that not only helps you shorten a link, but does so with advanced automation, rich analytics, and even open-source underpinnings.

Dub.co arrives as a compelling Google URL shortener alternative for anyone who needs more than just a simple short link. Whether you’re tracking funnels, automating redirects, or managing branded domains, this innovative tool won’t disappoint.

Key features

Custom domain support + free .link domain promotion so that you can create branded short links with your own identity.
Device & geo-targeting, link expiration, password protection, link cloaking, and UTM builder—all built into the link creation workflow.
Real-time analytics with device, browser, and location details.
Longer retention on paid plans, ideal for funnel and campaign tracking.
Open-source option + API/SDK access. You can self-host if you prefer, or integrate deeply with your existing tech stack.

Pricing plans

Free: $0 (free forever)
Pro: $30/month
Business: $90/month
Advanced: $300/month
Enterprise: Custom

Pros	Cons
The design and user experience are very modern. Link creation and analytics feel intuitive and up to date.	The pricing has changed significantly in recent times. Free tiers or older plans were quite cheaper.
Excellent for automation and integration: APIs, SDKs, device/geo targeting make it strong for advanced use.	Some enterprise-grade features (e.g., self-hosting or ultra-large volume) require more setup or technical know-how.
Good value for custom domains + branded short links + analytics in one place.	Visibility into long-term system reliability is still somewhat limited (e.g., fewer historical incident reports).

In short: If your needs go beyond simply shrinking a URL, and you’re looking at links as part of a marketing funnel, or brand identity, then Dub.co is seriously worth considering. It strikes a good balance between power and usability. You get strong analytics, custom domains, and automation features — all under one roof.

BL.INK – Best for businesses of all sizes

The tool formerly known just as a URL shortener has grown up, and that’s exactly the story of BL.INK. It’s designed to help you shorten long URLs into crisp, branded links and manage them seamlessly. You can also track clicks, integrate it with your tools, and scale as your business grows.

In the post Goo.gl era, BL.INK steps in as a full-fledged alternative. You get the simplicity of link-shortening with the power marketers need for campaign control, analytics, and brand consistency.

Key features

Branded links & custom domains: You can create links that reflect your brand identity, making them look professional and trustworthy.
Editable link destinations & unlimited redirects: Change where a link points even after it’s live, without losing historical performance data.
Real-time tracking & click data: Track clicks by using different metrics, helping you understand how your links perform under various scenarios.
Rich integrations & security: Works with many enterprise tools, supports custom domains, and offers strong data protection and compliance.

Pricing plans

Expert+: $48/month
SMB: $99/month
Team: $299/month
Business: $599/month
Enterprise: Custom

Pros	Cons
Strong branding and trust-building features at hand.	Some users may find the minimum paid tier higher than simpler alternatives.
Enterprise-grade link management: Offers auditing, governance, link-editability, and complete user control.	Because of its scale, the interface may feel more complex to beginners.
Excellent integrations: Works well with marketing tools, QR codes, custom domains, and link-campaign systems.	Some features (e.g., full API access, advanced domains) may only unlock at higher tiers.

In short: Whether you’re a startup, a growing business, or a large enterprise, BL.INK offers the kind of link-shortening plus link-management you’d want when your links carry your brand and support your campaigns. If you’re treating links as touchpoints and not just as URLs, then this platform makes good sense. For casual or one-off link shortening, you might not need all its depth, but if you’re serious about branding, analytics, and scale, BL.INK is a very sensible option.

T2M – Best for large-scale management

Here’s a strategic tool if your team deals with hundreds or thousands of links every day. T2M URL shortener is built to handle serious link volume, bulk operations, and branded short links with analytics, making it a strong alternative now that Goo.gl is out of the picture.

It helps you shorten long URLs, track every click, brand your domains, and coordinate link workflows across a team or enterprise with ease.

Key features

Branded/custom short URLs and custom domains for full brand consistency.
Bulk link creation, CSV import/export, and high-volume redirects to streamline large campaigns.
Detailed analytics (geo, device, campaign tags), UTM builder, link expiration, password protection, and QR code support.
API access, team seats, SSO, and enterprise-grade features for management across users and brands.

Pricing plans

Basic: $5/lifetime (for individuals)
Standard: $9.99/month (for individuals)
Pro: $29.99/month (for individuals)
Essentials: $45/month (for business)
Premium: $89.99/month (for individuals)
Teams: $165/month (for business)
Enterprise: $395/month (for business)
Dedicated: $$$/month (for business)

Pros	Cons
Exceptional value for teams needing branded links + analytics + bulk workflows.	Some of the highest-end features may only be cost-justified for very high-volume use.
Highly scalable: Good for firms managing thousands of links, domains, or campaigns.	The interface can feel a bit rampant if you only need basic shortening.
Excellent support and reliability according to user reviews.

In short: For businesses that treat links as more than just shareable URLs, and instead as branded assets, campaign tools, and analytics drivers, T2M is a very reliable choice. It handles scale, customization, and tracking much better than simple free URL shorteners. When you’re managing large-scale link operations, or multiple brands or domains, T2M steps up for you like a star.

Also Read: T2M vs Replug: Choosing the best URL shortener

Sniply – Best for creating call-to-actions (CTA)

If you’re someone who is looking to turn every shared link into a chance to engage your audience, Sniply might just be your best friend. At its core, it is just a URL shortener (yes, like many others), but with a plot twist. It allows you to embed a custom call-to-action (CTA) inside every link you share.

So instead of simply redirecting someone from a link to a destination, you can overlay a message, button, or form that drives your own conversion goals. Because of that, it works as a strong alternative to the classic Google URL shortener-style tools. With this tool, you’re not just shortening links, you’re turning each link into a branded opportunity, not just a redirect.

Key features

Custom URL shortener with your own domain or branded shortlinks.
Overlay a CTA (button, form, image, hidden message) on any link you share, even third-party content.
Track clicks, conversions, time on page, device data, etc.
A/B testing of CTAs to optimize performance over time.
Works well with known tools like Buffer, Hootsuite, Zapier, etc.
Retargeting pixel support so you can build audiences from who clicked your links.

Pricing plans

Basic: $9/month
Pro: $29/month
Business: $59/month
Enterprise: Custom pricing

Pros	Cons
Lets you monetize or capture value from links you share (not just shorten them).	Pricing is higher compared to other simple URL-shorteners available online.
Strong branding control (custom domains, CTA design).	Some advanced features may have a learning curve for beginners.
Deep analytics + conversion tracking gives insight beyond “just clicks”.

In short: Sniply is a clever tool if you regularly share links, and want to do more than just redirect someone. It’s not just a “make it shorter” tool; it’s a “make it work for you” tool. Every link becomes a mini conversion funnel. If you’re building an audience, sharing often, and care about capturing value from each click, then Sniply is absolutely worth a look. It is friendly, powerful, and a bit more marketing-focused than the standard link shorteners.

Hopp.co – Best for monetization

Hopp by Wix is a modern “link in bio” tool that lets creators, influencers, and small businesses turn a single profile link into a mini-hub of content. You can shorten URLs, brand them, embed multiple links, track performance, and even monetize traffic with features like pre-rolls and tip jars.

Because it gives you more control than many of the finest URL shorteners (such as the now-retired Google URL shortener), it can act as a viable alternative. You’re not just shortening links, you’re managing them, monetizing them, and building a branded destination.

Key features

Link shortening & custom aliases: Convert long URLs into shorter, more memorable ones and align them with your brand.
Searchable link hub: Each link you add is indexed in your Hopp page, so followers can type keywords and find precisely what they need.
Monetization tools: From tip jars, paid DMs, paid requests, to pre-rolls that display before a click. Hopp turns your traffic into revenue.
Landing page / Instant page builder: Create mobile-friendly landing pages tied to a link-in-bio hub, for campaigns or product launches.
Analytics & tracking: Understand clicks, visitor behavior, and traffic sources all within the tool.
Seamless brand integration: Built by Wix, you can integrate with custom domains, Wix CRM, embed blocks (videos, forms), and keep everything on-brand.

Pricing plans

Light: $17/month
Core: $29/month
Business: $39/month
Business Elite: $159/month

Pros	Cons
You can monetize your links directly. A step beyond most standard URL shorteners.	The UI and workflow might take a few minutes to get used to if you’re only familiar with basic link shorteners.
The searchable link-hub gives your audience more efficient access to specific content (rather than a long list of links).
Seamless integration with your brand: custom domain, design, embed blocks, and ties in with Wix ecosystem if you use it.

In short: If you’re serious about turning clicks into something meaningful, say affiliate revenue, product sales, engagement, or building a micro-destination for your followers, then Hopp by Wix is a wise choice. It offers the URL shortening you need, plus monetization, analytics, branding, and landing-page features that most simple shorteners leave out.

Some other URL shorteners you can try

Here are some additional URL shorteners you can explore, each with its own specialty and use case:

URL shortener by Zapier: Best for automation & workflow integration

This built-in tool in Zapier lets you automatically shorten links as part of your “Zap” workflows, so long URLs can be trimmed and sent on without manual intervention.

Firebase Dynamic Links: Best for app deep‐linking & mobile campaigns

Originally the successor to Google’s shortener, Firebase Dynamic Links are ideal when you want links that behave differently on mobile apps vs the web.

Ow.ly: Best for social media posts via Hootsuite

Integrated within Hootsuite, Ow.ly creates short links directly while you schedule or publish social posts. Quite handy if you already use that platform.

Cuttly: Best for branded links + analytics for creators

Cuttly offers custom domains, detailed click stats, QR codes, and even “link in bio” pages. Good for creators, small businesses, or anyone who wants more visual/tracking power.

Tiny.cc: Best for fast & straightforward link shortening

If you just need to shorten a URL quickly without many extras, Tiny.cc offers a streamlined option (though you’ll want to check current analytics/branding support).

Linkly: Best for marketing & retargeting use cases

Linkly supports custom domains, retargeting pixels, device/geo-redirects, and link tracking. Well-suited tool for marketers who want to tie links into ad/retarget flows.

GoLinks: Best for internal team/organization use

GoLinks are geared toward companies that share internal tools/resources with short, memorable links within a domain. Less about public marketing, more about internal workflows.

is.gd: Best for ultra-simple, no-frills shortening

A minimal option when you just want to shorten a link fast and move on, without needing tracking dashboards, branding, or integrations.

With the original Goo.gl links now unsuitable, picking a link shortener that fits how you use links is the key. No matter if you’re posting on social, tracking campaigns, branding links, or managing internally. Each of the tools above offers a different focus, so you can pick one (or more) that match your workflow and budget.

Selection criteria for URL shorteners

Before stepping into the many tools out there, it’s worth thinking through what really matters when picking a URL shortener. Below are some key factors you should evaluate so you choose a tool that fits your workflow, not just one that “works.”

Core functionality: At the most basic level, the shortener must reliably convert long links into shorter ones with proper redirects (ideally 301 redirects) and minimal downtime.
Additional standout features: Beyond basic shortening, look for custom branded domains, deep linking, mobile targeting, UTM tracking, and analytics. These features uplift a link shortener from “just short links” to a marketing tool.
Usability: A clean, intuitive interface matters. If you spend more time figuring out how to shorten links than actually sharing them, your chosen tool will slow you down, not help you.
Onboarding: What’s it like to get started? The best tools offer easy setup (domain linking, link creation) and precise documentation. If you’re stuck in configuration for hours, that’s a negative.
Customer support: When something goes wrong, e.g., links stop redirecting or analytics disappear, then you’ll want responsive support. Good tool providers offer live chat, email help, and documentation to guide you.
Value for money: Check how many links, domains, clicks, and features you get for your budget. A “cheap” shortener might cost less, but if it lacks features or caps your usage harshly, it’s not a good choice. You could end up paying more in lost time or upgrading sooner than expected.
Customer reviews: Look beyond the marketing. Read user reviews and case studies to see how the tool performs in real life. Do people complain about downtime, confusing UI, or hidden costs? That’s just as important as the specification sheet.

Why should you use a link shortening tool?

Using a link-shortening tool isn’t just about making long URLs look nicer; it’s about smarter sharing, stronger branding, and better data. Short links are cleaner, easier to remember, and more reliable when pasted into chats, printed on materials, or squeezed into social posts.

Additionally, these tools give you built-in analytics (clicks, location, device), UTM support, and even custom domains, so every link becomes a measurable and brandable asset rather than just a bare URL.

All in all, if you share lots of links, care about how they appear, or want to see how they perform, investing in a good URL shortener is a smart move.

Summing Up

Selecting the right URL shortener really comes down to what you need most: simplicity, branding, analytics, or scalability. Each tool we discussed has its own strengths, but the goal remains the same: making your links look cleaner, perform better, and drive real results.

No matter if you’re a marketer, creator, or business owner, a solid link shortener tool can easily level up your online presence. And hey, if you want an all-in-one solution with branded links, analytics, and retargeting, give Replug a must-try. It’s easily the best Google URL shortener alternative out there!

Frequently Asked Questions

What is link shortening or URL shortening?

Link shortening (or URL shortening) is a technique that converts a long web address into a shorter version that still redirects to the same destination. It’s especially helpful for making links easier to share, remember, and track without changing where they land.

What is the best alternative for Google URL shortener?

Since Google URL Shortener (goo.gl) no longer accepts new links, modern tools like Replug with strong branding, analytics, and reliability are widely recommended as the best alternative.

Is Google URL shortener no longer available?

Yes, Google stopped accepting new goo.gl links in April 2018 and officially discontinued the service for new users in 2019. Existing links also stopped working for most users after August 25, 2025.

What is the most trusted URL shortener?

Replug is regarded by many in 2025 as the most trusted URL shortener. Thanks to its long history, enterprise-grade infrastructure and reliable service.

Which one is the best free URL shortener?

For free link-shortening without needing an account, Replug and TinyURL stand out as simple, no-fuss best URL shortener options that have been around for years and are trustworthy.

October 28, 2024

How to change a URL of any website?

Are you looking to change the destination URL of a published page, blog post, or web link?

We’ve all been there. You publish a page or blog post, only to realise the destination link needs a change. Maybe it’s not quite right, or the content has moved. For instance, you share an important announcement, but the link you used now points to the wrong page. Instead of retracing your steps and updating it everywhere manually, wouldn’t it be easier to update the link once and be done?

With a few simple steps, you can quickly create a new, short URL that redirects smoothly, saving you time and keeping everything on track. Here’s how:

6 simple steps to change a URL

Replug is an all-in-one link optimization platform for creating custom URLs, embedding call-to-actions, and making social media bio links. You can change the URL of a website in seconds by following these simple steps with Replug:

Step 1: Go to the Replug app

First things first, you need to go to the Replug app. Simply type in the URL of the app in your search bar.

Step 2: Sign in to your account

Sign in to your Replug account or create one if you don’t already have one:

Step 3: Shorten your desired link

Once you sign up or log in, you’ll be directed to the main dashboard. All you have to do now is paste the URL you want to shorten in the “Enter URL to shorten” bar:

Step 4: Click the “right arrow” button

Once you have pasted the long URL, click the “right arrow” button to proceed further:

Step 5: Edit your URL

Click on the edit icon and type the slug you want for your newly created URL.

Once you have done that, click on the green tick to save the URL.

Step 6: Save the shortened link

The final step is to click on the “Save Shortened Link” button and you’re done!

FAQs

Can I shorten any website links?

You can easily shorten any website link using URL-shortening tools such as Replug’s link shortener. It not only allows you to shorten your link but also let you share it with your audience and track its performance.

Can I edit my domain name?

Your custom domain is a top-level domain you own and use to share your links. Tools like Replug allow you to edit your domain name easily, allowing you to maintain your brand identity and reputation.

Trending Topics

All-in-one link management solution
How to shorten Amazon links?
How To Add an Instagram Link in Bio?

October 21, 2024

Bitly vs Linktree vs Replug: Which is better?

Two major industry leaders, Bitly and Linktree, are being compared with a lesser-known but promising tool called Replug. Strange, isn’t it?

What could be the reason behind it? Is Replug truly better than Bitly, or is it better than Linktree?

Maybe it’s better than both the tools and other established players in the market.

Well, it’s time to find out.

The answer lies in thoroughly examining its features, cost-effectiveness, user experience, and value proposition.

So let’s get you started in our comparison article Bitly vs Linktree vs Replug.

Stick with us…

Let’s quickly go through the top trio

Replug

Replug is an all-star link management tool packed with top features such as branded link shortening, bio links, link analytics, traffic routing, QR codes, retargeting pixels, deep linking, and much more. Its user-friendly interface and quick integration with marketing platforms make driving traffic, capturing leads, and boosting conversions a breeze.

Bitly

Bitly is a URL-shortening service that condenses lengthy URLs into concise links, simplifying sharing and tracking across platforms. Its integration capabilities span various platforms, social media tools, and applications, enhancing users’ accessibility and analytics.

Linktree

Linktree is a link-in bio tool for organizing all your essential links in a user-friendly format. It’s perfect for directing your audience to your website, social profiles, or anything else!

Any major drawbacks you should be aware of?

Well yeah, there are some of the limitations you should be aware of before getting started with this comparison.

Replug: No free version available for now
Bitly: The high-tier pricing plan is extremely expensive, also you don’t get the same level of customization and link management as Replug.
Linktree: Lacks advanced features like detailed analytics and link retargeting, which are available on other platforms.

The best Linktree alternatives: Find your perfect link in bio tool

The ultimate pricing breakdown

Tools	Pricing plans
Replug	It offers a range of pricing plans to suit different needs, starting at $19 per month for a basic plan, $49 per month for professionals, and $79 per month for businesses. (offers a 14-day free trial)
Bitly	Offers monthly pricing plans starting from $35 /mo and going up to $300/month.
Linktree	Provides a free plan with extremely basic features, as well as a pro plan starting at $5 per month and going up to $24/per month.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Choosing the right tool: Factors to consider in your link management tool

Let’s compare three popular options, Replug, Bitly, and Linktree, to help you choose the one that best suits your needs.

1. URL shortening

URL shortening converts a long, complex URL into a shorter, more manageable version. This shorter URL (Uniform Resource Locator) typically redirects users to the original, longer URL when clicked.

Replug: Offers URL shortening with custom domains and branded links. Shortened links can be integrated with CTAs, and pixels can be retargeted for better results.
Bitly: Primarily focuses on URL shortening. It provides a free plan with limited features and paid plans with increased shortening limits, custom domains, and detailed analytics.
Linktree: Doesn’t offer direct URL shortening. However, you can shorten individual links within your Linktree bio using a separate shortening service.

Winner:
Replug and Bitly, depending on your needs. Replug is ultimately the best URL shortener as it offers more customization options, while Bitly focuses just on shortening functionality with its free plan.

2. Bio links

Bio links, short for biography links, refer to the clickable URLs found in the bio section of social media profiles. These links serve as a gateway for users to access additional content or resources outside of the social media platform.

Individuals, businesses, and organizations commonly use bio links to direct followers to their websites, blogs, online stores, or other relevant link destinations.

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

Replug: Creates bio links that showcase your social media profiles, website, and other important links in a single, customizable landing page. This allows you to create a central hub for your online presence, making it easy for users to find all your relevant links in one place. You can also customize the design and branding of the landing page to match your style.
Bitly: While Bitly primarily focuses on URL shortening, users can still utilize Bitly links in bio sections to direct followers to multiple destinations.
Linktree: Linktree specializes in bio link management, providing a centralized hub for users to share multiple links from a single URL in their social media bios. However, this bio link tool branding appears on your bio link page in the free version, and there’s no way to remove it. This can be a drawback for users who want a completely branded experience.

Winner:
Linktree, if creating a dedicated bio link page is your primary goal. Replug offers bio links as part of its broader functionality.

3. White-label boards

A white-label solution allows you to rebrand a product or service as your own. This means you can remove any branding from the original provider and replace it with your logo, name, and colors.

Replug: Provides white-label solutions for agencies and businesses, allowing them to replace Replug branding with their own.
Bitly: It doesn’t offer white labeling in any plan.
Linktree: It doesn’t provide white labeling.

Winner:
Replug takes the lead with white-label solutions in its agency plan, surpassing Bitly and Linktree, which do not provide this feature.

4. Retargeting pixels

A retargeting pixel allows marketers to recognize individuals who have previously interacted with their website or social media profiles, enabling them to deliver personalized advertisements to these users across different platforms.

Replug: Integrates retargeting pixels from platforms like Facebook, Instagram, etc into shortened links, allowing you to target website visitors with relevant ads later.
Bitly: It does not provide any type of retargeting feature.
Linktree: This service doesn’t offer retargeting pixel integration. It focuses on creating bio links and doesn’t offer functionalities related to retargeting website visitors.

Winner:
Clearly, Replug is the winner here. Both the other competitors Bitly and Linktree do not provide this feature.

5. QR code generation

QR codes, short for quick response codes, are barcodes that store information in a machine-readable format. These codes consist of black squares arranged on a white square grid, often with a distinct square pattern in the corners for alignment purposes. QR codes can store various types of data, including URLs, text, contact information, or other types of data.

You may also like: A Complete Guide To QR Code Marketing

Replug: Offers QR code generation for shortened links. Users can scan the code and instantly access your website, social media profile, or any other link you’ve shortened.
Bitly: Bitly provides QR code generation functionality, allowing users to create QR codes for offline marketing materials and track their performance.
Linktree: Yes, Linktree offers QR codes for your Linktree profile.

Winner:
All platforms excel in this feature. It’s worth noting that Bitly goes the extra mile, offering a broader range of quick and advanced QR code generator functionalities compared to Replug and Linktree.

6. Custom CTAs

This allows you to customize the text and appearance of the CTA buttons to match your branding and encourage users to interact with the specific link.

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

Higher clicks

More leads

Better ROI

Generate free CTAs

Replug: Allows adding custom CTAs (call to action) buttons directly to shortened links. Add customized phrases such as “visit website,” “download now,” or “learn more”, etc. to these buttons to compel users to click on the link.”
Bitly: It doesn’t offer custom CTAs in any plan.
Linktree: Allows custom CTAs to be added to individual links within your Linktree bio.

Winner:
Replug offers more flexibility in adding custom CTAs directly to shortened links, allowing for a more targeted and interactive user experience.

7. Easy link rotation

This feature lets you send visitors to different landing pages using just one link. You can set filters like country, time, and date to control where traffic goes, aligning it with your specific goals.

Replug: Provides easy link rotation functionality based on pre-set filters like country, date, time, or device. This allows you to rotate between different landing pages or offers for specific audiences or timeframes. This powerful feature is for your marketing campaigns or showcasing targeted promotions to different user segments using different landing pages to convert visitors.

Bitly: No link rotation is offered in any plan. Bitly focuses primarily on URL shortening and lacks features for managing and rotating different links based on specific criteria.

Linktree: It doesn’t offer link rotation features. Linktree is designed to create and manage a single bio link page. While you can include multiple links within your bio, it doesn’t offer functionalities to automatically rotate them based on pre-defined conditions.

Winner:
Replug, for its advanced link rotation capabilities that allow you to optimize your marketing efforts by targeting specific audiences or testing different marketing campaigns.

8. Detailed link analytics

Link analytics refers to the process of tracking and analyzing the performance of URLs or links shared online. It involves gathering data on various metrics such as click-through rates, geographic location of visitors, referral sources, and conversion rates.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Replug: Offers detailed link analytics, from providing insights on clicks to conversion rates, and even sources used to access these short tracking links. This data can be crucial for understanding user behavior and optimizing your marketing campaigns. Replug equips you with valuable insights to make informed decisions about your link strategy.
Bitly: Provides varying levels of link analytics depending on the plan. While the free plan offers basic click data, paid plans unlock a little more analytics like CTRs, and geographical data. Though Bitly offers good analytics options, especially in its paid tiers, but may not be as comprehensive as dedicated link management tools.
Linktree: Offers limited link analytics in its free plan, primarily focusing on clicks on individual links within your bio. Paid plans might offer more in-depth analytics, but the overall focus remains on understanding user engagement with your bio link page itself.

Winner:
When it comes to analytics, Replug and Bitly are equally competitive link-tracking softwares as both platforms go beyond clicks, and data into user behavior and campaign performance.

Some other points to look at

Free trial option
Ease of use
Security and scalability
Customization options
Customer support
Cost-effectiveness
Mobile app availability
Reviews and ratings

Which tool is better for marketers or agencies?

After evaluating all the key factors we have a clear cut winner. Despite its lower profile, Replug shines with its unique approach, providing marketers with fresh options for streamlined link sharing and engagement.

While Bitly and Linktree enjoy widespread recognition and user trust, Replug boasts comparable functionalities and distinct advantages.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Why is Replug the best link management solution?

Replug comes forward as the clear front runner, thanks to its exceptional link management features, comprehensive analytics, and intuitive interface. Together, these factors solidify its position as the top performer in the field.

Besides that, Replug prioritizes link security with features like real-time link scanning, malicious URL blocking, and phishing detection. Additionally, agencies can leverage white-label solutions to manage client links quickly under their own branding.

What sets Replug apart is its innovative approach to link management, offering unique features that cater to the evolving needs of modern marketers and businesses.

While its name may not resonate as loudly as other link shorteners, Replug’s potential to streamline link sharing, enhance brand awareness, and drive engagement cannot be overlooked.

By offering a fresh perspective and promising features, Replug presents itself as a compelling alternative for those seeking robust link management solutions.

For more information, visit the Replug website or schedule a demo now.

FAQs on Replug vs. Bitly vs. Linktree

Who typically uses Linktree?

Linktree is popular among social media influencers and content creators who want to share multiple links in their bio or profile.

What sets Replug apart from Bitly and Linktree?

Replug offers advanced features such as link retargeting, integration with marketing tools, and comprehensive link management capabilities.

Why is Bitly considered expensive?

Bitly’s high-tier pricing plan may be too costly for some users, especially those who need extensive customization, which it doesn’t fully provide compared to Replug.

Does Replug offer any free version?

No, Replug currently doesn’t offer a free version but provides a 14-day free trial for users to test its features.

October 18, 2024

How to customize the Facebook link preview using Replug?
Ever wished you could control how your links appear on Facebook? With Replug, you can! This powerful link shortener tool allows you to customize the link preview of your links, making them more visually appealing and engaging.

To get you started, we’ve put together this helpful guide. Let’s read.

How to customize the Facebook link preview using Replug?

Customizing the Facebook link preview using Replug is straightforward. Start by logging in to your Replug account.

If you haven’t already, sign up. Replug offers a 14-day free trial—no credit card is required to try it out.

Once you’ve logged into your Replug account, set up your workspace.

Then copy your URL from Facebook;

Step no 01:

Go to Replug Home and locate the “Quickly shorten your link” bar. Paste the URL you want to share and press Enter.

Boost ROI with
branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.
Try Replug for free

Step no 02:

You’ll be redirected to a page where you can customize your Facebook URL. Here, you can password-protect your links, add expiry dates to them, add traffic routing rules to them, and much more.

Step no 03:

Once you input the link, Replug will automatically fetch the meta details, such as title, description, and thumbnail image. But if you want to customize the details even more, you can:
- Title: You can customize the title of your Facebook link preview by simply typing in your preferred text in the “Title” field.
- Description: Adjust the description by writing a more engaging or relevant summary of your link in the “Description” field.
- Image: Change the thumbnail by uploading a custom image. Make sure it’s eye-catching and relevant to your content.
Step no 04:

After customizing, click “Save.” You can now share the customized Replug URL on Facebook. It will display your customized preview instead of the default one when posted.

Related: How to customize Twitter (X) link preview using Replug?

A complete link management solution
for marketing professionals & agencies. Try Replug for free

06 unique benefits of custom link previews on Facebook

Custom link previews offer your Facebook audience a more engaging and informative experience. Here are five unique benefits:

1. Enhanced click-through rates (CTRs)

A visually appealing and informative link preview can encourage users to click through to your content. Customizing the image and title can create a more compelling call to action.

Also read: Replug click analytics: The prime solution for turning clicks into conversions

2. Better social proof

If your posts with custom link previews receive more engagement (likes, shares, comments), it can serve as social proof, encouraging others to click through and interact.

3. A/B testing

A/B testing different links for the same content allows you to analyze which version drives more clicks and leads, helping refine your messaging.

4. Increased engagement

Custom link previews can lead to more likes, comments, and shares. A visually engaging post is more likely to capture attention and spark conversation.

5. Referral sources

Another great benefit is the ability to track links, for example, referral sources help you understand where clicks are coming from and can help identify which channels or campaigns are most effective in generating leads.

6. Better SEO

While not a direct benefit, custom link previews can indirectly improve your SEO. Your website’s ranking may improve if your posts are shared more frequently and receive more engagement.

Also read: 7 best practices to create user-friendly URLs

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Conclusion

Customizing link previews on Facebook and using Replug is a straightforward way to enhance the visual appeal and effectiveness of your shared content.

Tailoring titles, descriptions, and images can create more engaging previews that capture attention and encourage clicks. Whether you’re looking to boost your brand’s presence or make your links more attractive, Replug is a top-notch link optimization platform offering the tools to make your social media posts stand out.

FAQs on custom link previews

Do I need a Replug account to customize link previews?

Yes, you need a Replug account to customize link previews. You can sign up for a free trial if you’re new to the platform.

Can I use Replug to customize link previews for other social media platforms?

You can use Replug to customize link previews for other social platforms supporting link previews.

Will my customizations appear immediately after sharing the link?

Sometimes, social media platforms cache link previews. If your customizations don’t appear immediately, you might need to use tools like Facebook’s Sharing Debugger to refresh the cache.

Can I edit the link preview after sharing it?

Yes, you can update the link preview by editing the link in Replug and saving the changes. However, the updated preview may not immediately appear on social media due to caching.
September 19, 2024

Overview	Linkly	Replug
Description	Linkly– a simple link management tool founded to provide marketers with a straightforward tool for link creation and basic analytics, Linkly has gained traction among businesses looking for a no-frills approach to link management.	Replug positions itself as a comprehensive link management and marketing platform. It goes beyond simple URL shortening to offer a suite of tools designed to enhance your marketing efforts across various channels.
Pricing starts from	$34/month	$19/month
Best for	Link rotations and retargeting	Complete link management

Sr.	Other link shortener alternatives
1.	Sniply
2.	Hopp.co
3.	Cuttly
4.	Capsulink
5.	ClickMeter
6.	Joturl
7.	T2M
8.	Linkly
9.	ow.ly
10.	Polr
11.	RocketLink
12.	Tiny.cc
13.	YOURLS
14.	URL shortener by Zapier
15.	Linkish

Tag: link management tools

Top 10 Bitly alternatives and competitors in 2025

A comparative analysis between Bitly and Bitly alternatives

1. Replug

Key features of Replug

Here’s what makes it exceptional:

2. Rebrandly

3. Short.io

4. Sniply.io

5. RetargetKit

6. Linkly

7. RocketLinks

8. TinyURL

9. PixelMe

10. JotURls

Final verdict

FAQs on Bitly alternatives

What are the best Bitly alternatives?

Why should I use a link shortener?

Can I retarget with Bitly alternatives?

Which alternative is the best value for agencies?

Why choose Replug over Bitly?

Top-rated link management tools for 2025: In-depth analysis and review

A quick overview of tools with top features and ratings

Benefits of using a link management tool

Campaign performance optimization

Link expiration and redirection

Enhanced QR code integration

Geo-targeting and device-targeting

Affiliate and influencer management

Automated UTM tagging

10 best link management tools of 2025

1. Replug

2. Bitly

3. GeniusLink

4. Tiny URL

5. Capsulink

6. Sniply

7. BL.INK

8. Rebrandly

9. t2m

10. Linktree

Top factors to consider when choosing a link management tool

1. Link tracking and analytics

2. Link customization

3. Link retargeting

4. Compliance & security

5. Integration and compatibility

6. Link management features

7. Link redirection and forwarding

8. User permissions and collaboration

9. Cost and pricing structure

10. Customer support

Final verdict

FAQs on link management tools

What is a link management tool?

What is the best link management tool?

What features to consider when looking for a link management tool?

How much does a link management tool cost on average?

What are some common benefits of a link management tool?

Top Linkly alternative of 2025: Linkly vs. Replug

Feature-by-feature analysis Linkly vs. Replug

A detailed comparison of Linkly vs. Replug

Link management and organization

Linkly link management

Replug link management

URL shortening and customization

Linkly URL shortening

Replug URL shortening

Bio-link pages

Linkly bio-link

Replug bio-link

Traffic routing and retargeting

Linkly retargeting and traffic distribution

Replug retargeting and traffic distribution

Call-to-action campaigns

Linkly CTA campaigns

Replug CTA campaigns

Analytics and tracking capabilities

Linkly analytics