Category: URL

Read blogs covering everything about URLs – optimization, tracking, structure, and best practices for smarter marketing.

  • How to create a QR code for a URL?

    How to create a QR code for a URL?

    Static URL QR codes are QR codes that can be scanned with your smartphone or another device to open a specific webpage once you scan them. There are several benefits to using this type of QR code.

    One benefit is that it allows people to easily access a webpage without manually typing the full URL into a browser. This can save time and reduce the potential for errors. Additionally, most modern smartphones come equipped with a built-in QR code reader, making it easy for people to scan the code and access the webpage.

    Another benefit is that it is free and easy to implement. Anyone can generate one by using a QR code generator and linking it to a specific URL. Plus, it is the standard way of using a QR code, so it is widely adopted and recognized worldwide.

    Modern short URL generator, such as Replug can also track clicks and other analytics on the link, which can be useful for understanding how the QR code is used.

    Let’s continue with how to create a QR code for a URL.

    Also Read: A Complete Guide To Use QR Code Marketing

    How to create a QR code for a URL using Replug?

    Follow these simple steps to create a QR code for any URL with Replug in just a few minutes.

    Step 1: Sign in to Replug or create a new account for free. 

    signin or create account

    Step 2: Select the desired campaign on the main dashboard or create a new one

    Replug campaign

    Step 3: Paste the URL in the “URL to shorten” section below the “select your campaign” section and click create. 

    paste url and create

    Step 4: You’ll first see a shortened version of your URL. Click the edit icon to customize your URL and click update.  

    new link click edit icon


    Replug Branded Short Links CTA
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free

    Step 5: To access your newly created URL, go to the manage section on the main dashboard and click Replug links. 

    replug links

    Step 6: Here you’ll see your newly created URL. click three dots at the end of the URL and then click download QR code

    Download QR code

    Frequently asked questions

    What is a URL QR code?

    A URL QR code is a type of QR code that, when scanned by a QR code reader, directs the user to a specific webpage or website URL. The QR code contains a string of characters that represents the URL and can be easily scanned with a smartphone camera and QR code reader app. This allows users to quickly and easily access a webpage without having to manually type in a long and complicated URL.

    Is there an expiration date for URL QR codes?

    URL QR codes do not have an expiration date built into them, but the webpage or website that the QR code directs to may change or be taken down, which would render the QR code unusable. Also, if the website or the URL changes, the QR code will not work anymore

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  • How do I find my URL on Youtube?

    How do I find my URL on Youtube?

    On YouTube, a channel is a personal profile representing an individual or organization. Every YouTube channel has a unique URL, or web address, that allows others to access and view the channel’s content. Two types of URLs can be used to access a YouTube channel: ID-based Channel URLs and handle URLs.

    ID-based Channel URLs are unique combinations of numbers and letters assigned to every YouTube channel. These URLs can be found by going to the channel’s homepage and looking at the address bar in the web browser. The URL will be in the format “https://www.youtube.com/channel/[channel-ID.”

    Handle URLs contain a unique handle, a customized URL name chosen by the channel owner. Handle URLs can be found by going to the channel’s homepage and looking for the handle next to the channel’s name. The handle will be in the format “https://www.youtube.com/[handle.”

    Here are the steps you need to follow to find your ID-based channel URLs and handle them on desktop and mobile devices.

    How to find Youtube URL on a phone or tablet?

    Follow these steps to find the ID-based YouTube URL on your phone or tablet:

    Step 1: Open the Youtube app on your mobile or tablet and tap your profile icon in the top right corner.

    Note: If you are not signed in, tap on the “Sign in” button in the top right corner of the screen.

    profile icon

    Step 2: Select “Your channel” from the profile menu. 

    your channel

    Step 3: Tap three horizontal dots in the top right corner. 

    tap 3 dots

    Step 4: Tap share at the top. 

    tap share

    Step 5: Tap copy link button to copy your link or directly share it on any platform you want. 

    copy url

    To find Youtube handle URL on a phone or tablet

    Follow these steps to find your Youtube handle URL:

    Step 1: Follow the steps mentioned above and select “your channel” from the profile menu.

    your channel

    Step 2: Tap the edit icon at the center-right of the screen. 

    edit icon

    Step 3: Tap the “channel URL” menu, and your Youtube handle URL will be copied. 

    copy handle url

    How to find Youtube URL on a computer device?

    Follow these steps to find your Youtube channel URL on a computer device.

    Step 1: Click on your profile icon and select “your channel” from the drop-down menu.

    select your channel

    Step 2: Copy the URL in the address bar for your channel URL. 

    copy address bar url

    To find Youtube handle URL on a computer device

    Step 1: Follow step 1 above to open “your channel” from the drop-down menu.

    select your channel

    Step 2: Click the “customize channel” button to open Youtube studio. 

    customize channel

    Step 3: Click on “basic info” on your computer screen. 

    basic info

    Step 4: Your Youtube handle URL is below the handle section. 

    copy handle url

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  • How to change YouTube URL name using a URL shortener tool?

    How to change YouTube URL name using a URL shortener tool?

    You can shorten any Youtube URL name using a URL shortener. URL shorteners are useful tools for creating shorter, more manageable versions of long URLs.

    No one likes to click a URL link with random characters. But when you make your URL look more professional and authentic. Then, you will get more clicks, and it will be easier for users to recognize what the link is about.

    Create customized URLs that are visually appealing and help brand your content. Therefore, creating short custom URLs can make URLs easier to share, manage, and improve the branding of your content. This can be useful if you are promoting your YouTube channel.

    Here’s how to change the Youtube URL name using Replug:

    Step 1: Create a Replug account or sign in.

    signin or create account

    Step 2: Find the desired campaign on the main dashboard, or create a new one. 

    Note: If you need help creating a new campaign, check out this guide: “Create a campaign in seconds.”

    Select compaign

     

    Step 3: Paste the URL in the “URL to shorten” section below “Select your campaign.”

    paste url

    Step 4: Click the create button to see your new URL. 

    click create

    Step 5:  Look at the newly shortened version of your Youtube URL. 

    new url

    Step 6: Customize the URL by clicking the edit icon opposite the URL.

    click edit icon

    Step 7: Type your desired URL slug and click update at the bottom, and your new Replug URL is ready to share.

    type new url and update

    Create deep links to increase Youtube views using a URL shortener

    Deep links are shortened links that directly open a specific location within a mobile app. This, in return, improves the user journey experience and increases the chance of conversions. 

    YouTubers can create deep links using a URL shortener tool. This tool can help shorten a link in no time at all. It also assists influencers, brands, and others to get more views and clicks on their videos by delivering an unbreakable experience.

    For example, sharing a deep link will allow users to directly watch the video you intended without the hassle of signing up, logging in, or even searching the video on Youtube.

    Deep linking is not only limited to Youtube. These links are helpful when sharing links to specific social media content or a specific product on your online store and other platforms.

    To create a deep link using the amazing link optimization platform named Replug, you’ll need to follow these steps:

    Step 1: Sign in to Replug and click the drop-down icon in the top right corner. 

    click dropdown icon

    Step 2: Choose deep links from the drop-down menu. 

    click deep link

    Step 3: Deep link categories page will open. Choose a category since, in this case, a deep link is needed for the YouTube video. So, here we choose video.

    click video

    Step 4: Select Youtube from the video category page since we will create a deep link for a Youtube video. 

    click youtube

    Step 5: The next step is to select the playlist, since this video belongs to our YouTube playlist, and click create deep link. 

    click playlist and create deep link

    Step 6: A new page will open where you need to select the campaign.

    select compaign

    Step 7:  Paste the URL in the “URL” section below “Select your campaign.”

    paste url

    Step 8: Click the save link button to create the link.

    save link

    Step 9: Now click the edit button to customize your new link. 

    edit url

    Step 10: Type your new URL slug and click save. 

    save click

    You can download your custom deep link as a QR code and share it on any social media platform you like.

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  • How to change Shopify URL for sharing on social media?

    How to change Shopify URL for sharing on social media?

    Link shortener services can create a more memorable and professional-looking URL for your store. A link shortener tool can help shorten the URL of your store’s home page and also help shorten the URLs of individual product pages, making them easier to remember and share.

    A link shortener can help create custom URLs with your domain, making them easier to remember and share. They also provide analytics to track your links’ performance and make your store more secure by hiding the link’s true destination.

    Here’s how to change the shopify URL, shorten it, share it with the audience, and track its performance using Replug’s link converter.

    How to change Shopify URL using a URL shortener

    Step 1: Sign in to Replug or create a new account, if you don’t have one.

    signin or create account

    Step 2: Choose a campaign from your dashboard, or create a new one.

    select campaign

    Note: For help creating a new campaign, visit this guide: Create a campaign in seconds.” 

    [branded_short_links]

    Step 3: Enter your Shopify URL as the destination URL in the “URL to shorten” section below “Select your campaign.”

    paste link

    Step 4: Simply click the create button to create a shortened URL for your Shopify store.

    click create

    Step 5: Now you have your new URL, which will look like the one below in the picture. You can customize this URL by clicking on the edit icon.

    shortened url

    Step 6: Enter the new URL you want to use, and your custom Shopify Store URL is ready for sharing on social media. Click on the update button to save the new URL. 

    cutom url

    FAQs

    Can I change my Shopify store name?

    Yes, you can. You must be the store owner to change your Shopify store name. Log in to your Shopify store, go to the Settings page, and click Store Details. You can enter a new store name into the ”Store name” field.

    How do I find a Shopify URL?

    Log in to your Shopify store admin. The URL will be in the browser address bar.  Go to Online Store > Domains in the leading left menu. This will give you an overview of your store domains.

  • A comprehensive guide to understanding long URLs: What they are & how to manage them effectively

    A comprehensive guide to understanding long URLs: What they are & how to manage them effectively

    Ever come across a web page with a confusing, never-ending web address (link) filled with random letters, numbers, and symbols? That’s what we call a “long URL link”, and it’s more common than you think.

    The problem is, such messy URLs not only look unprofessional but can also hurt your website’s trust and click-through rates. Even worse, they can affect how search engines understand and rank your pages, making your content less SEO-friendly. 

    The good news? 

    Managing and optimizing URLs isn’t as complicated as it sounds. With the right understanding and tools, you can turn those long, cluttered links into short, clean, and effective ones that support both branding and SEO.

    Let’s start by breaking down the basics, i.e., a long URL’s definition.

    What are long URLs?

    A long URL (Uniform Resource Locator) is simply the full-length web address that points to a specific page or resource on the internet. It is the kind of link that goes on and on instead of being short and tidy.

    Here are some key features of such URLs:

    • Often more than 100 characters long, because they include a detailed path plus extra parameters.
    • May contain query strings or UTM codes (e.g., ?utm_source=newsletter&campaign=fall2025) which help with tracking or dynamically generating content. 
    • Can clearly reflect the page’s structure and content (folders, categories, keywords), which can be helpful for transparency.
    • Can be harder to share, remember, or type manually. It may appear cluttered and less user-friendly.
    • For SEO purposes, they may include meaningful keywords (good). But if too long, long links impact readability for users and possibly crawling/indexing efficiency.

    With that in mind, let’s move on and explore what exactly makes up a long URL, and why it matters when you’re trying to keep your links clean and effective.

    Understanding the structure of long URLs

    When you look at a long URL link, it’s really just a combination of several pieces stacked together. Knowing what each piece does makes it a lot easier to spot where things can go wrong or how you can clean them up.

    Components of a long URL

    Major components of a long URL:

    1. Protocol: This is the beginning part, like http:// or https://, which tells the browser how to communicate with the server.
    2. Host: This indicates where the resource lives. It often breaks down into three sub-parts:
      • Subdomain: A prefix before the domain (e.g., www. or blog.) that may point to a specific section of the site.
      • Domain name: The central part that identifies the website, like example in example.com.
      • Top-level domain (TLD): The suffix, like .com, .org, .edu, which gives context about the site.
    3. Port: Less common in everyday URLs, but it’s the number (like :80 or :443) specifying which service on the host to talk to.
    4. Path: This follows the host (and optional port) and shows the folder or file structure on the website. It is basically where the resource lives within the site.
    5. Query string: A question mark (?) followed by key-value pairs (like ?utm_source=newsletter&campaign=fall) that provide extra instructions or data to the page.
    6. Parameters: These are often embedded in the query string and act as modifiers, e.g., page=2, sort=price_low_to_high, telling the server how to tweak the response.
    7. Fragment: After a #, this part points to a specific section inside the page (like an anchor) rather than a separate resource.

    With all these components in mind, you’ll be better equipped to dissect a long URL link. Moreover, it will be much easier to decide which parts are necessary and which might just be adding clutter.

    Real-world examples of long URLs

    Now, let’s look at some practical long URL examples to see how they appear in action. This will surely help you spot what makes a URL overly long or messy and why you might want to clean them up at times.

    Example #1: E-commerce product link

    An e-commerce store might have a URL like:

    https://www.shopname.com/products/women/dresses/evening-gowns/silk-maxi-dress-navy?variant=789234&ref=homepage_banner

    This URL shows the full path through categories and includes a query parameter for a variant and a referral source.

    Example #2: Very long domain name

    For instance:

    https://www.thisisaverylongbrandnameofshop-online-store.com/store/winter-collection/boots/size-10/details

    Here, the domain name itself is quite long, making the URL bulky even before considering paths or parameters.

    Example #3: E-commerce filter/search URL

    Something like:

    https://www.shopname.com/shop?category=electronics&brand=sony&sort=price_high_to_low&page=4&colour=black

    This uses a path plus a lot of query string filters, creating a long URL link due to all the filtering options.

    Example #4: URL with path & query parameters

    A good example:

    https://www.example.com/blog/2025/10/understanding-long-urls?tutorial=full&level=advanced

    The URL has a full path indicating location (year, month, topic) plus query parameters for “tutorial” and “level”.

    Example #5: Link with tracking & referral codes

    For instance:

    https://www.shopname.com/product/12345?utm_source=newsletter&utm_medium=email&utm_campaign=fall_sale&ref=affiliate123

    This is a clear case where tracking parameters and referral codes are appended, making the link long and packed with extras.

    These examples give you a feel for how long URLs show up online, ranging from domain length, deep paths, heavy filters, to tracking parameters.

    Significant role of long URLs in today’s online world

    Long URLs might seem awkward at first glance, but when used intentionally, they can carry weight in how both users and search engines perceive your content.

    • Provide detailed context for both users & search engines: A clear, meaningful URL can act almost like a mini-headline. It tells a visitor what the page is about and makes the address easier to understand. A well-built URL becomes what some call a “vanity URL” or a simplified version of a link someone might remember or share.
    • Improve search engine optimization (SEO): When you design an SEO-friendly URL, you make it easier for search engines to grasp page relevance and for users to feel confident clicking. Although the overall impact of keywords in URLs is small, clarity and readability still help.
    • Reflect a website’s structure: A unique URL that follows the logical folders of your site tells both users and bots how pages relate to one another. It gives a sense of order, like a map of your site.
    • Improved security: Using proper URL practices, like avoiding complex, cryptic strings and sticking with HTTPS, helps instill trust. Clean, predictable URLs reduce the chance of confusion or manipulation (which is good for your site’s reputation).

    Keep in mind: Long URL doesn’t automatically mean “bad”. What matters is whether the URL is meaningful, readable, and logically structured. A custom URL crafted with care can serve your site well.

    Common causes of long URLs: Key factors that contribute

    When you spot a stretched-out URL, it’s usually not just random words or letters. There are specific factors behind the spaghetti-like addresses. By knowing them, you’ll see exactly what makes an overall URL balloon. Plus, how to keep your links tidy, even when you’re dealing with lots of data or advanced site features.

    • Use of tracking codes: Marketers often rely on tracking codes (e.g., ?utm_source=…) so they can follow where clicks came from. These add to the link’s length and add extra URL parameters that don’t necessarily help the user.
    • Non-Latin characters: When URLs contain characters from other scripts (like Cyrillic, Chinese, Arabic), they often get encoded into long sequences that pad out the address and make it harder to read.
    • Complex website structures with multiple sub-folders: If your site’s paths are deep, for example, /category/subcategory/subsubcategory/product/, you’ll end up with a very long link even before adding parameters.
    • Parameters for filters or search queries: E-commerce and dynamic sites typically let users filter or sort via the URL (e.g., ?brand=Sony&color=black&page=5). These parameters expand the link considerably.
    • Dynamic content: When pages are generated on-the-fly, the system may include long IDs, session tokens, or variables in the URL. This ultimately results in unique long URLs for each user or context.
    • In-page anchors: Links that point to a specific section of a page have a fragment (after #), and while this isn’t always a huge contributor, when combined with other factors, it adds to the URL bulk.
    • Website-generated IDs: Some content management systems (CMS) or platforms embed long numeric or alphanumeric IDs in the URL (e.g., /page/12345cde6789/). This expands the URL without adding immediately readable meaning.
    • CMS settings: Sometimes the default settings in a CMS build pages with full date stamps, author names, categories, and tags in the URL path. Each of these pieces makes the URL longer.

    By recognizing these causes, you’ll be in a much better position to streamline your links, thus making them more user-friendly and easier for humans and search engines to handle.

    Advantages & disadvantages of long URLs

    When you’re dealing with long URLs, there’s a balance of good and bad to keep in mind. On one hand, they can offer detail and control; on the other, they may create hurdles for sharing and perception.

    Let’s break down the pros and cons in a clear, friendly way.

    Pros of long URLs

    Informative + explanatory

    A long URL often tells you exactly where you are on a site, down through subfolders, with context about the content, which helps users feel oriented.

    Provides descriptive keywords for SEO

    The primary keyword in the URL can make it more transparent for both humans and machines. Quite a suitable practice for a naturally structured, SEO-friendly URL.

    Offers full control over the link

    You can add meaningful paths, sub-folders, versioning, categories, etc. You’re not stuck with a generic link, so you tailor the URL to your site’s logic.

    Shows a clear site’s hierarchy

    When you can see site.com/blog/2025/october/guide, you understand where you are in the site structure. Such long URLs are helpful for both users and site admins.

    Serves brilliant built-in tracking

    With longer URLs, you can embed parameters, campaign UTM codes, or referral identifiers (thinking of a sort of vanity URL for marketing), which help with analytics and tracking without needing redirects.

    Cons of long URLs

    Difficult to share & remember

    If a URL is long and complex, typing it out, recalling it, or passing it verbally becomes a pain, which lowers its shareability.

    Poor readability & space constraints

    On mobile screens, in print or social posts, long URLs may get truncated or wrap badly, making them less readable.

    Prone to mistakes & typos

    The more characters, folders, and parameters, the higher the chance someone mistypes or breaks the link accidentally.

    Looks unreliable & spammy (less aesthetically pleasing)

    A link with a long string of random numbers or parameters may trigger distrust. Users mostly hesitate to click on such links.

    Potentially lower click-through rates (CTR)

    Because a messy link may feel less “safe” or “clean,” people might skip it intentionally. This affects how many clicks you get.

    Security vulnerability

    Complex long URLs with many parameters or tracking codes may expose session IDs, tokens, or sensitive data, which can become a risk vector.

    Substandard for print materials

    If you’re publishing in a magazine, flyer, or business card, a very long URL is impractical for someone to type manually. This often results in broken links.

    Potential for URL fragmentation & duplication

    Long URLs with multiple query parameters or tracking codes can create many variations of essentially the same page. This can confuse indexing, canonicalization, and duplicate content issues.

    In short: Long URLs have their place, especially when you need detail, structure, and tracking. However, they’re not always the best choice for every use case. In the next section, we’ll explore how to manage those long URLs so you can get the benefits without the drawbacks.

    Effective strategies for handling long URLs

    Optimizing long URLs doesn’t mean you have to strip away meaning or structure. What matters is making them clean, readable, and valuable for your visitors and search engines alike.

    Tips for customizing long URLs: Get clean & readable links

    Here are some practical tips to help you personalize and optimize your links without losing their value.

    • Use descriptive keywords: Choose words that clearly reflect the page content (for example, “/best-bluetooth-headphones” instead of “/item/12345”). This makes your link understandable to humans and supports an SEO-friendly URL.
    • Avoid special characters & unnecessary parameters: Stick with hyphens to separate words, use lowercase letters, and remove excessive query strings or variables that don’t add meaningful context.
    • Keep it short, but concise: A shorter link is easier to share and remember. You don’t need to add in every detail, just enough to signal what the page is about.
    • Remove any stop words present: Words like “and”, “the”, “for”, “of” often clutter the URL without adding value. Trimming these can help keep your link tidy. 
    • Redirect old links appropriately: If you change a URL, ensure the old one redirects (using a 301 redirect) to the new one to avoid losing visitors or confusing search engines.
    • Implement URL rewriting techniques: Use server or CMS rewriting rules to convert long, messy links into cleaner ones (for example, transforming “/product.php?id=2345” into “/products/widget-model-2345”). Just make sure the redirects are appropriately handled.

    Using these strategies will help you treat your URLs as part of the overall user experience and SEO effort, not just as something auto-generated.

    How to shorten a long URL with Replug?

    The most innovative and smart way to shorten a long URL is by using a reliable short link generator, and Replug is one of the best tools for the job. 

    Unlike basic URL shorteners available online at present, Replug is a full-fledged link management platform designed for marketers, agencies, and businesses that need more than just shorter links.

    Here’s how to convert a long URL to a short URL with Replug in just four simple steps.

    Step #1: Log in to Replug

    Sign in to Replug, or create an account for free.

    Replug’s sign-in page

    Step #2: Paste your copied long URL

    Once logged in successfully, paste your long URL or link in the bar under “Quickly Shorten your link”. After that, click on the blue arrow.

    Replug’s “shorten your link” option

    Step #3: Create short URL

    Now, Replug will automatically generate a short link for your long URL within seconds.

    Replug’s shortened link

    Note: Here, you can also add UTM parameters to your short link to track the performance of that link.

    Step #4: Save & share

    Finally, save your shortened link. Now your link is ready to share anywhere on Instagram, Discord, or in an email campaign, etc.

    Replug’s “Save Shortened Link” Button

    Replug Branded Short Links CTA
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free

    Summing up!

    To wrap things up, long URLs aren’t always a bad idea. They can be informative, detailed, and great for structure and SEO when handled right. But if they get too messy, they can quickly become a headache for users and marketers alike. 

    The key is finding the right balance between clarity and simplicity. And if you’re looking for an easy way to turn those long, cluttered links into clean, shareable ones, give Replug a must-try.

    It’s one of the best tools out there for converting long URLs into short, branded, and trackable links in seconds!

    Frequently asked questions

    What’s the longest URL?

    The longest recorded URL was reportedly over 2,000 characters, used as a marketing stunt by Hotels.com in 2018.

    How long URLs can be?

    Technically, there’s no strict global cap on how long a URL can be, but practical limits exist. For instance, old versions of Internet Explorer capped at around 2,083 characters. Some modern browsers can handle tens of thousands of characters, but very long URLs may still cause issues.

    How to fix long links?

    Use a free long URL shortener like Replug. Just paste the long link and get a short one back. If it’s your site, clean up the structure by:

    – cutting extra parameters,
    – using simpler paths,
    – using meaningful slugs, 
    – implementing 301 redirects from old links,
    – and employing URL rewriting rules in your CMS.

    Why is there a need to compress a long URL?

    Long URLs can break in emails or texts, look messy, and be hard to share or remember. Compressing them makes these links cleaner, easier to share, and often adds tracking to see how many clicks they get. A shorter, tidy link improves readability, helps avoid errors when copying or typing, and enhances user trust, especially in print or social contexts.

    Is a long or short URL better?

    Short URLs win for ease of use. They’re simpler to share, read, and type, encouraging the overall experience. For SEO, length doesn’t matter much, but including keywords helps either way. Just aim for clear and relevant over super long.

    How should I handle a very long URL?

    Shorten it with tools like Replug for sharing, or display a truncated version with “…” on your site while keeping the full link active. If you control the site, redirect old long ones to shorter versions with 301 redirects to keep things smooth. Also, ensure canonicalization to avoid duplication and confusion.

    How long URLs impact SEO and user experience?

    Long URLs can frustrate users by being tough to read, share, or type, hurting engagement and trust. On SEO, they don’t directly lower rankings, but shorter ones with keywords make it easier for search engines to grasp content and improve clicks.

    How to make a long URL shorter?

    You can easily change a long URL to a short one using a URL-shortening service like Replug or similar. These services map your long URL to a compact redirect link, hassle-free. You can also manually simplify your link by removing unnecessary parameters and using URL rewriting so that the link is more readable.

    What are the future trends and developments in long URLs?

    Trends lean toward simpler, secure URLs with HTTPS and fewer parameters for better mobile use and speed. We might see more AI-driven shortening and dynamic links, focusing on clean structures that enhance accessibility without losing info.

    What are the best use cases of long URLs?

    Here are some top long URL use cases:

    – They’re great for detailed pages like blog posts, where including full titles or keywords boosts SEO by describing content clearly. 
    – Such links are valuable for e-commerce or apps for passing specific data via parameters, like search filters or tracking codes.
    – They’re helpful when you need to reflect deep site structure, include filtering parameters for dynamic pages, or embed tracking codes for detailed analytics.

  • Effective link building: What is working in 2025?

    Effective link building: What is working in 2025?

    Being a webmaster requires persistence, hard work, and a lot of patience. However, these are just the essential traits of a successful SEO marketer; when you intend on achieving a higher rating on Search Engine Result Pages (SERPs) and boost your website’s reputation, it is essential to be familiar with all the state of the art link building and technical SEO strategies that could take your website to the next level.

    When analyzing such approaches, a site owner would have to particularly emphasize the importance of both on-page SEO and off-page SEO.  While the on-page SEO is related to managing the content that is on your particular site, off-page SEO is a way of ensuring that your approach and activity isn’t limited to engaging with your existing audience.

    The significance of off-page SEO is often undermined; several webmasters overlook what they can achieve with it. “Off-Page SEO” denotes every activity commenced by site owners away from their website that can assist them in achieving a higher rating on SERPs. On-page SEO takes place on the website while the off-page searches engine optimization outside your website.

    Related: How to Create a SEO Friendly URL: Ultimate Tips

    Backlinks and Internal Linking

    Backlinks and internal linking are separate concepts, and it is essential not to get caught up between the two. Proper understanding is a vital trait of a successful site owner.

    A proper linking structure is necessary for progression, and for it, you would need to understand the distinction between the two types.

    Internal linking refers to linking a particular web-page through a keyword in a different page. A demonstration of it would be to link a page of your website to another that has a similar content. What it effectively does is that it notifies the user that the site has similar but more in-depth content on a specific topic on the following page that is linked.

    Linking increases the bounce rate since the users who might be searching for a specific topic might scroll between pages and spend more time exploring your website. If the content quality of the website is high, then there are a lot more chances of an increased audience.

    Such activities are noticed by Google or search engines, and it contributes towards getting a higher and better rank on the SERPs.

    Backlinks and Their Significance

    Backlinks are when an external website mentions or gives mention yours, and such a reference is made through a backlink. It can provide significant assistance in reiterating your site’s reliability, producing a network of an entree through various web pages and publishers.

    The importance of link building cannot be undermined, and therefore it’s vital to be well-aware of how to proceed with it and how does it contribute towards building a robust online presence.

    Several site owners might think that link building isn’t that important, and they should spend the time and effort required into something else, but that’s not the case. Analysis has shown that various websites have achieved a higher rating even in 2025 through sensible use of link building.

    How Does a Webmaster Benefit from Link Building?

    The SEO technique of link building assists the reader in finding informational articles and blogs online through various web-pages; it aids brands in getting discovered through the great content sources to present online.

    Link building is beneficial for websites and webmasters. When you get backlinks from a website that has matching content as yours, it provides an enormous boost to the status. Since backlinks are often acquired sites that have a similar structure and content subject as yours, it helps attract the organic audience on the website. Access to organic traffic means a higher bounce rate, meaning that the people are more than likely to spend time on your website, exploring it for useful material.

    When you get a backlink from a well-reputed website that has a higher domain authority than yours, it provides a signal to search engines that the content that you share on your pages is high-quality content and worth mentioning on other sites; it is a crucial factor in getting a higher rating on search engines and moving up ranks.

    Although the user perceives simply a link’s part, the search engine comprehends the complete structure of the hyperlink and abstracts valuable data from it. Linking to a blog on your website is simple by way of a hyperlink, which will direct the user to the desired web-page. However, while linking back to the same blog on a different page, link building procedures need to be prudently obeyed to ensure that Google search engines can easily find and access your page. It means choosing the correct text to be used in the hyperlink. It would include confirming that the keyword exists within the hyperlinked text, and frequently checking to comprehend that your link is still active and it hasn’t broken.

    Factors to Consider With Significant Link Building

    Link building is a technique to enhance your website’s status and rating on the search engines. However, as stated previously, it required knowledge of not only SEO optimization but strategies as to how you can take your site to the front pages.

    High Quality Content

    The first thing that you need to ensure is that you post high-quality content on your website. The ‘’Content is King’’ phrase is every green for every site online. When compiling content for your website, there are a few things that must be considered because even if your content is well-written, these can still be a major turn-off for any visitor on your site.

    Content with Minimum Grammatical Mistakes

    If you are someone who doesn’t have a firm grip over the English language; an excellent way to composing the most error-free content is by verifying it through the Grammar checker tool. The online grammar checker is a straightforward tool to access and use; all it requires is the user inserting their text into it and searching for any grammatical errors. It can help you find punctuation, spelling, and sentence structure mistakes along with spotting and correcting any misuse of clauses and phrases. So, you can use the tool to ensure that your text complies with all the rules of English grammar and composition.

    Related: 5 Ways to Write Content that Leads to Engagement

    Avoid Plagiarism

    A webmaster is well-aware of the damage that can be inflicted by the detection of plagiarism in the posted content. Apart from resulting in a copyright strike, it could lead to a negative impact on the site. Therefore, it is always advised to check your work before any final submission. One exceptional tool to ensure that your work is plagiarism-free is by checking it through an originality checker before posting it online. The online free plagiarism checker is one of the most accurate tools in its category. Another benefit of using it is that there is no word limit imposed on the free edition, so you can effectively check the file without worrying about the word limit.

    Building Links from High Authority Sites

    Another major factor that needs to be stressed is that your site should be getting linked to the one which has a higher authority score than yours, or otherwise, it would be of no use since a site already ranks below yours on a SERPs wouldn’t possibly be of many benefits. You can check both the Domain Authority and the Page Authority of any website by the DA PA checker. It’s a free online tool that requires minimal computing expertise while delivering maximum benefit. The tool is developed with the latest MOZ ranking technique and evaluates the exact authority rating of a site.

    seo

    A key to writing an interesting article is by ensuring that it delivers complete meaning while staying in a specific word limit. The word counter tool can be used to confirm that the allocated word limit has been followed while writing the article.

    Some Do’s and Don’ts for Link Building

    There are certain things that you can do, and these are regarded as the best practices for a better and healthier internal linking structure.

    Google’s examination methods are progressive; they keep making amendments to it, and according to the latest rules laid down in September 2019, it is now capable of identifying spam links.

    Applying the rules on the link building sample, you would need to separately identify the content type you are sharing over the blog. When sharing a link, a tag of rel= “UGC” assists Google in understanding that you are mentioning the user-generated content.

    It is an ideal specimen of the developing characteristic of link building and how it could pose a challenge to marketers for compliance. Luckily, there are certain dos and don’ts that you can follow, which have proved to be extremely helpful over time.

    There are other things that you could follow, but they could be time-specific. So, you would have to identify the new rules and comply with them accordingly. As stated earlier, webmasters need to be aware of the development being made to ensure that they keep up with the high demands.

    The following set of dos and don’ts have appeared to be useful and applicable over every stage of criteria that has been introduced.

    Do: – Inserting Long Keyword While Link Building

    It should come to no surprise that keywords perhaps are central to generating traffic on your website. It provides the reader with the idea that they will get what they are searching for, and it also gives a positive impression since while reading an article, the user can access another one that it finds attractive.

    Keywords are central, and there are proper guidelines as to how you can come up with the perfect one. However, there is another thing that needs to be noticed. It’s that when linking, you should add the long keyword and link it to the particular article through a hyperlink.

    Adding a long keyword and linking it assists Google in link contextualization and shows it to honestly interested users. It’s one of the best ways to increase the bounce rate of your website. If you have published highly informative and helpful content on your site, link building can be a key to attracting more visitors.

    Do: – Increasing the Page’s Social Visibility

    Social sites like Facebook, Twitter, and LinkedIn are top-rated. Social visibility is one of the most successful and efficient ways of getting more visitors. Embedding links in multiple social sites can help to achieve a better rank on SERPs.

    However, there is one thing that is worth mentioning here, and it’s that if you are intending to encourage users to visit your website, targeting the right audience is extremely important. For instance, if your website is related to cooking recipes and techniques, then it is advised that you feature in pages and groups or engage with the community that is interested in cooking and intends on learning something new. It is the key to getting organic traffic on your site.

    DO: – Use Links to Add Value to Your Content

    Although link building has significant effects on your page’s SEO, remember that your content should, first and foremost, be helpful to your customers. 

    For example, if you’re talking about how to build an e-commerce site, use link-building as an opportunity to bridge your readers to tools that might be useful to them such as web hosting services, payment gateways, e-commerce platforms, and others. It wouldn’t make sense to add in links to completely unrelated sites, even if they happen to have great authority, right?

    Think about your customers’ objectives whenever you’re producing content. Then, use links to help them achieve their goals more efficiently.

    DO: – Keeping Track of Your Backlinks

    Several webmasters spend their time, effort, and energy in getting new backlinks, and they overlook one of the most critical aspects that are to keep track of the ones that have already been published previously.

    If you don’t track the backlinks, how can you conclude whether you want to have newer ones, or would you instead pause and work upon something else?

    At one instant, you might have hundreds of links pointing towards your website, but in a few days, when you check back to your surprise, you might find some of them gone. The key to it is that you actively engage with your audience on your social sites, it will effectively help you generate more links to your website, and it would be the more active ones.

    An important point to note here is that you have no control over what others would do with their website and particularly with your backlinks; hence you may find some of your previous links missing, which would impact your linking structure.

    Therefore, you should always keep track of your links before deciding to go for new ones.

    DO: – Establishing a Content Pillar

    Content is the heart and soul of your website. Whether you are an online business, informative site, or a news platform, the quality of your content is something that would decide the fate of your site.

    You should always publish well-written content, and it has all the essential traits that might be required for SEO optimization. Only such content attracts traffic and encourages people to access internal links and mention your site through a backlink on theirs.

    The posting frequency is a question that often confuses several site owners. The question ‘’How often should I post?’’ is the one that may have different opinions attached to it. While many publishers try to post content continuously, such a high posting frequency might lead to information overload.

    Such a tactic could hamper the site’s growth since not many people are free of their daily worries to continuously refreshing the site to access all the latest updates.

    Creating a content pillar is an excellent way to deal with it; it should be made once in a while. A pillar article is generally an article which follows a tutorial style. Usually, such articles are longer than 500 words with a lot of practical advice and tips. It is a unique way of engaging your audience in healthy activities. Furthermore, the length of the article ensures that it’s brief, which allows users to read it between their breaks.

    DON’T:- Searching for Paid Views

    You can find several people online that are selling views for a site. Buying links is a strategy that is disliked by Google and other various search engines, plus it isn’t of many benefits to a site owner as well.

    It’s a way that could help you increase viewers for the time being. But it isn’t instrumental in the long run since the bounce rate for it is extremely low, along with the engagement on your articles wouldn’t be very efficient. Furthermore, buying views won’t be very beneficial in the long run since people wouldn’t care to share your website further or recommend it to their friends.

    A link building practice for 2025 will be to refer to the rel=”sponsored” tag if you have an agreement that is based upon compensation.

    DON’T:- Mentioning the Same Keyword Repeatedly 

    We are all well-aware of the importance of keywords and how they could be crucial in achieving a higher rating. However, that is to say, and you should never mention the same keyword repeatedly over the article.

    It won’t be much sufficient, and you can replace it with slight modification based words that have a similar meaning and link them to the same web page over your article. It will make your link building SEO Technique more effective and would assist in getting a better rank.

    DON’T:- Spam Links

    The spamming link is a massive turn-off for the search engines and the viewers. The quote ‘’Quality rather than quantity’’ should be emphasized here, and you should only opt for linking more contextually and systematically.

    Spam links are annoying, whether they are internal links or backlinks, they frustrate visitors. Spammy links impact the engagement and visitors on your website.

    It is advised that while making the ink structure, only refer to a particular page a few times instead of linking every other line.  Many webmasters make the mistake of spamming links online either on social platforms or on their web-page. It leaves a harmful impact on the readers who prefer quality since it’s a well-acknowledged fact that people with quality content would instead engage with the right audience than with uninterested ones.

    Getting Backlinks

    Backlinks are essential to achieve a better rating than before on Search Engine Result Pages (SERPs). The long-anticipated dream of every webmaster to get to the first page can only be achieved through effort.

    Backlinks are essential, and a very efficient way for new websites to get backlinks is through the Backlink generator tool.

    The tool is encompassed with benefitting features that would help you find sites and attract organic traffic onto your platform.  To accomplish the requirement to get free backlinks from various platforms, this is crucial in attracting search engine on your website.

    Getting organic backlinks is difficult, and the Online backlink generators can help you with it. The best thing about it is that you can access it without any costs involved, which is excellent considering that beginner websites are usually tight on a budget. They can’t afford the expensive online software that can assist them with the task.

    Getting Backlinks From Websites With Higher Authority

    The crucial aspect is that you get backlinks from websites that rate higher than yours. Getting backlinks from sites with higher Domain Authority and Page Authority would assist you in getting more visitors.

    Artificial Intelligence Features

    Every backlink is produced; naturally, the tool is developed with artificial intelligence features, making it more convenient and accurate to find the right sites. It only contributes towards finding the websites that have a similar structure and genre as the one that you have developed.

    Relevancy of Backlinks 

    Relevancy is one of the most critical features of backlinks. IF you get a lot of backlinks from websites that don’t match what you have posted on your, there is a high amount of chance that such links are going to have low weightage. The backlink generators only create relevant backlinks and within a few seconds.

    Usage

    The usage is another characteristic of the tool that makes it an exceptional choice. Anyone aware of the basics of computers can easily use the tool to access links for their website.

    The following steps have to be followed:-

    • Access these tools
    • Scroll over to the Backlink generator tool
    • Paste the URL of your website

    Privacy

    Many users are concerned with the privacy of their search history.  Although, there are several websites out there claiming to be saving the user’s records and ensurinng that the security of the searched material would be the responsibility of the user. It would be entirely liable for any breach in the policy, although the tool is designed to discard any searched data as soon as the user is done with it.

    Further Benefits

    These sites developed for maximum benefit to the user. It has up to different tools that not only help in composing content but their application extends to efficient site management. You can use various tools for your benefit in the most straightforward possible manner since all of them are free and highly efficient.

    Conclusion

    Backlinks are one of the most essentials in order to increase the site’s ranking on the search engine result page. However, Google suggests to get the backlink from another websites naturally. If you still want then above ways can help you to get the backlinks quickly.

    Besides the ranking on the search engine, the backlinks are also effective to increase your site’s domain authority. According to the Moz, the biggest factor behind the increase in domain authority is the quality and quantity of the backlinks.