Category: URL

Read blogs covering everything about URLs – optimization, tracking, structure, and best practices for smarter marketing.

  • How to change your LinkedIn URL (Step-by-step guide)

    How to change your LinkedIn URL (Step-by-step guide)

    Want a cleaner, more professional LinkedIn profile? It starts with a custom URL.

    Your LinkedIn profile is more than just a resumé; it’s your digital first impression. It’s where opportunities land, clients browse, and collaborators connect. Whether you’re a marketer promoting your work, an agency showcasing team profiles, or simply someone wanting a polished presence, customizing your LinkedIn URL is a subtle but smart move.

    This step-by-step guide will show you exactly how to change your LinkedIn URL and how to take it further using Replug for branding, performance tracking, and flexibility.

    What is a LinkedIn URL?

    Your LinkedIn URL is the web address that leads directly to your public profile. LinkedIn gives you one by default, but it’s not always pretty.

    Here’s what it might look like: 

    Long LinkedIn URL

    Now, here’s a cleaned-up version: 

    Clean LinkedIn URL

    Much easier on the eyes, right?

    Why a personalized LinkedIn URL matters:

    • More professional: A personalized LinkedIn URL looks clean on business cards, resumes, and email signatures.
    • Easier to remember: You don’t have to worry about your audience forgetting your LinkedIn URL. This comes in handy when networking or giving presentations.
    • Better for branding: A custom LinkedIn URL adds credibility and reinforces brand identity.
    • Simpler to share: You can easily share it in URLs, bios, or printed material. You can also add your LinkedIn link to your bio site.

    How to find and change your LinkedIn URL inside the app

    Step 1: Log in to your LinkedIn profile

    Head over to linkedin.com and sign in.

    Step 2: Go to your profile

    Click the “Me” icon in the top-right corner and select “View profile.”

    Go to LinkedIn profile

    Step 3: Edit public profile and URL

    On the right side of your profile page, find and click “Public profile & URL.” This will open a new tab with your public profile settings.

    Edit public profile and URL

    Step 4: Customize your LinkedIn URL

    • In the top-right section titled “Edit your custom URL”
    Customize your LinkedIn URL
    • Click the pencil icon to change your current URL.
    Edit your custom URL

    Your new URL must:

    • Be 3 to 100 characters long.
    • Use only letters or numbers (no spaces or special characters).

    Step 5: Save your changes

    Click Save, and you’re done.

    Save your LinkedIn URL

    You now have a cleaner, more professional LinkedIn profile URL!

    Related: How to change your LinkedIn URL (Step-by-step guide)

    How to change your LinkedIn URL using Replug

    Replug has you covered if you’re looking for more than just a shorter URL, for instance, branded links, enhanced marketing control, and performance tracking.

    Here’s how to upgrade your LinkedIn link with Replug:

    Step 1: Log in to your Replug account

    Go to the Replug app and sign in. If you don’t have an account, create one.

    Step 2: Copy your LinkedIn URL

    Open your LinkedIn profile, click “View profile,” and copy the link from your browser bar.

    Copy your LinkedIn URL

    Step 3: Create your custom LinkedIn URL

    • Paste the URL into Replug’s “Quickly Shorten your link” bar.
    Create your custom LinkedIn URL
    • Then, optimize the slug to match your brand or name.
    Optimize your LinkedIn URL slug

    Step 4: Save and share your branded URL

    Click Save Shortened link, and you’re good to go. You’ve now created a custom LinkedIn URL that’s short, clean, and powerful!

    Benefits of using Replug to change your LinkedIn URL

    Changing your LinkedIn URL inside the platform is useful. Still, Replug unlocks a full toolbox of branding and performance features that are especially valuable for marketers, agencies, and professionals who live online.

    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    1. Branded, trackable links under your domain

    With Replug, you can create a short link using your own branded domain hassle-free. Instead of a generic short URL, you’ll get something like:

    Branded LinkedIn URL

    or 

    Branded LinkedIn URL

    Why it matters: Branded domains build trust and create a consistent identity across all shared content, whether it’s going in a pitch deck, press kit, or Instagram bio.

    2. Control link previews for better storytelling

    When someone shares your LinkedIn link, the default preview may not do you justice. Replug lets you tweak the title, image, and description, making sure what people see aligns with how you want to be seen. 

    Here’s a before and after of our LinkedIn link preview in Replug:

    Before:

    Link preview before

    After:

    Link preview after

    Why it matters for marketers and agencies: Want to highlight a recent campaign, show off a rebrand, or tailor messaging to a specific audience? Preview control = messaging control.

    3. Add a custom favicon

    Instead of showing the default LinkedIn favicon, you can add your own logo to match your brand. It’s a small detail that reinforces brand consistency, especially when sharing multiple links across client materials or public-facing channels.

    Why agencies care: It keeps all your links aligned with the brand story you’re telling, internally and externally.

    4. Advanced analytics to track engagement

    Replug provides a full dashboard where you can track link analytics such as:

    Why this is gold for marketers: Understand how your LinkedIn profile is performing, what traffic sources are most effective, and which audiences are engaging with your content.

    5. A/B testing for optimized visibility

    Replug offers a unique feature that allows you to test up to 10 different LinkedIn URLs simultaneously, making it easy to figure out which resonates most with your audience.

    Great for: LinkedIn influencers, personal brands, recruiters, or agencies running experiments for clients. Make decisions based on data, not instinct.

    6. Dynamic QR codes for offline sharing

    LinkedIn gives you a static QR code, whereas Replug gives you dynamic LinkedIn QR codes. That means you can change the destination anytime without reprinting materials or updating displays.

    Perfect for: Agencies attending events, speakers sharing portfolios, or marketers running lead-gen campaigns at conferences.

    7. Update the destination URL anytime

    Want to temporarily direct clicks to your blog, event signup page, or another team member’s profile? With Replug, you can change the destination behind your short link at any time.

    Helpful for: Agencies and campaign managers who need flexibility without constantly changing shared links.

    Conclusion

    A custom LinkedIn URL might seem like a small tweak, but it can go a long way in leveling up your online presence. It’s more memorable, more shareable, and much more professional. Whether you’re an individual building your personal brand or a marketing team managing dozens of profiles, Replug makes it easier to own your presence and track your impact.

    FAQs

    Can I change my LinkedIn URL more than once?

    Yes, you can change it multiple times if the new URL is available.

    Can I change my LinkedIn URL on mobile?

    Yes. Open the app, go to your profile > Settings > Edit Public Profile & URL, and follow the same steps.

    What should I include in my LinkedIn URL?

    Yes. Open the app, go to your profile > Settings > Edit Public Profile & URL, and follow the same steps.

    Where can I find my LinkedIn URL on the app?

    Keep it short and relevant. Add your name, your business name, or a clean version of your personal brand. Avoid using numbers unless needed.

    What if my preferred URL is taken?

    To find your LinkedIn URL on the mobile app, follow these steps:
    Open the LinkedIn app.
    Go to your profile by tapping your profile icon.
    Tap the “Edit” button on your profile.
    Under the “Contact Info” section, you’ll see your LinkedIn URL listed. Tap to copy it, and you’re all set!

    Can I create a QR code for my LinkedIn profile?

    Yes, Replug allows you to generate a dynamic QR code for your LinkedIn profile. Unlike the static QR codes generated by LinkedIn itself, Replug’s dynamic QR codes can be updated at any time without changing the code, making them ideal for print materials or events.

    Can I track the performance of my LinkedIn URL once it’s customized?

    Yes! Replug allows you to track the performance of your LinkedIn URL with detailed analytics, such as unique clicks, total clicks, geotargeting data, and more. 

  • How to convert a video to a link (the easy way)

    How to convert a video to a link (the easy way)

    Sharing videos shouldn’t be a struggle. No one likes huge files, slow uploads, or email limits. 

    So, what’s the solution? Convert your video into a simple, shareable link! It makes sharing easier, keeps things organized, and makes your content accessible on any device.

    In this guide, we’ll walk you through how to convert a video to a link in a few easy steps. Plus, we’ll show you how Replug can help you enhance your video-sharing experience with branded links, analytics, and more.

    Whether you need to convert a video to a URL online or you’re looking for free methods, we’ve got you covered. 

    Why convert a video to a link?

    Let’s be real: Sending large video files is a hassle. 

    Attachments take forever to upload, emails have size limits, and some messaging apps compress videos into a blurry mess. 

    But you don’t have to worry about that anymore. Converting a video to a link solves all these problems. Here’s why it’s a game-changer:

    • Easy sharing: A simple link lets anyone access your video instantly.
    • Saves storage: No need to clog up your device with massive files.
    • No quality loss: Unlike compressed videos, links keep the quality intact.
    • Better accessibility: Anyone with the link can view it without downloading.

    Related: How to Convert video to Link?

    Now, let’s get into the step-by-step process.

    How to convert a video to a link

    Step 1: Upload your video to a hosting platform

    To get a shareable link, your video needs to be hosted online. Here are some popular (and free) options:

    PlatformBest forStorage limitPrivacy controls
    YouTubePublic videosUnlimitedYes
    Google DrivePrivate sharing15GB (free)Yes
    DropboxCloud storage2GB (free)Yes
    VimeoHigh-quality videos500MB/week (free)Yes
    WeTransferTemporary sharing2GB (free)No

    Choose the platform that fits your needs and upload your video.

    Popular video formats for sharing:

    When uploading your video, make sure it’s in a format supported by your chosen platform. Here are some of the most commonly accepted video formats:

    • MP4: The most widely supported format with good quality and compression.
    • MOV: High-quality format, often used for professional video editing.
    • AVI: Large file size but high-quality; not ideal for web sharing.
    • WMV: Good for Windows users but less compatible with other devices.
    • FLV: Used mainly for older web-based video players.
    • WEBM: Optimized for web use and supported by most modern browsers.

    For the best compatibility, MP4 is the safest choice as it works on almost every platform.

    Step 2: Copy the video URL

    Once uploaded, each platform will generate a unique URL for your video. Here’s where to find it:

    • On YouTube and Vimeo, open your video and copy the URL from the address bar.
    • In Google Drive or Dropbox, right-click your video, select ‘Get link,’ and copy it.
    • In WeTransfer, upload your file, click ‘Get link,’ and copy the URL provided.

    Related: How do I find my URL on Youtube?

    Step 3: Shorten the video link (optional, but recommended)

    A long URL can look messy, especially if you’re sharing it on social media or in marketing campaigns. Using a high-quality link shortener makes it clean and clickable.

    Here’s how to shorten your video link with Replug:

    1. Sign up or log in to Replug.
    1. Paste your video URL into the link shortener.
    Screenshot of link shortening through Replug
    1. Create a custom URL if you want. This will give your video link a more branded look and feel. Here, we decided to shorten the YouTube music video link for APT. by Rosé and Bruno Mars.
    Create a custom URL using Replug
    1. Copy your shortened link and share it anywhere!

    With Replug, you can also track link clicks, engagement, and performance, making it a great tool and a top-notch link optimization platform for marketers, content creators, and businesses.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Best free ways to convert a video to a URL link online

    If you don’t want to use cloud storage, here are some free tools that can host your video and generate a link:

    ToolFeaturesLink expiry
    KapwingUpload, edit, and get a shareable linkNo expiry
    StreamableFree video hosting with a simple URL90 days (free plan)
    File.ioUpload and share videos with an expiring linkExpires after one download
    MediaFireFree cloud storage with file-sharing optionsNo expiry (free with ads)

    These tools work well if you need a quick, free way to convert a video to a URL link online.

    How to share your video link

    Now that you have your link, you can share it anywhere! Here are a few ways:

    • Social media: Post it on Facebook, Twitter, LinkedIn, or Instagram.
    • Emails: Add it to your newsletters or personal messages.
    • WhatsApp & Messenger: Send it directly in a chat.
    • Websites & blogs: Embed the link in your content.

    Enhance your video links with Replug

    If you’re using Replug, you’re not just sharing a video—you’re optimizing it for maximum reach, engagement, and conversions. Here’s how you can do it:

    • Re-engage viewers with retargeting pixels: Add tracking pixels to your video links to retarget users across platforms like Facebook, Google, and LinkedIn.
    Add retargeting pixels to your video links
    • Track performance with advanced analytics: See who’s clicking, where they’re coming from, and how they interact with your video with Replug’s link analytics.
    Replug analytics
    • Create branded, short video links: Replace long, clunky URLs with branded short links that look professional and boost credibility.
    Replug Branded Short Links CTA
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free
    • Enhance visibility with a bio link page: Add your video link to a Replug bio link page, giving your audience a single destination to access all your content.
    • Leverage deep linking for seamless navigation: Guide users straight to the right platform or app where your video is hosted with deep links. No extra clicks, no confusion.
    • Generate scannable QR codes: Convert your video link into a QR code that people can scan to watch instantly. This is perfect for business cards, posters, and in-person events.

    Replug turns your video into a powerful marketing asset that drives results.

    Final thoughts

    Converting a video to a link is the easiest way to share content without dealing with large files or quality loss. Whether you use Google Drive, YouTube, or a free online tool, the process is quick and simple. If you want a professional touch, don’t forget to shorten your link with Replug for better branding, tracking, and engagement analytics.

    Ready to make video sharing effortless? Convert your videos to links today and simplify your workflow!

    Frequently asked questions

    Can I convert a video to a link without uploading it?

    No, the video must be uploaded somewhere to generate a link. However, you can use temporary file-sharing services like WeTransfer if you don’t want long-term hosting.

    What’s the best free platform to convert a video to a URL link online?

    Google Drive and YouTube are the best free options. If you want a quick, no-login solution, try Streamable or File.io.

    Will my video lose quality when I convert it to a link?

    Not necessarily. If you upload it to platforms like Google Drive or Dropbox, it retains the original quality. YouTube and other social platforms may compress the video slightly.

    How long will my video link be available?

    It depends on the platform. Google Drive and Dropbox links stay active as long as the file exists, while WeTransfer and File.io links may expire after a set period.

    Can I make my video link private?

    Yes! Google Drive, Dropbox, and Vimeo allow you to set privacy controls, so only certain people can access your video.

    How can I track video link performance?

    Using a link management tool like Replug, you can track clicks, engagement, and audience insights to see how your video is performing.

    Which video format is best for online sharing?

    MP4 is the best format for online sharing due to its balance of quality and compatibility across most platforms.

  • URL parameters: Best practices for SEO & link tracking

    URL parameters: Best practices for SEO & link tracking

    Ever noticed those extra bits at the end of a URL, like? utm_source=google? They’re called URL parameters, and they can make or break your SEO strategy.

    URL parameters are pieces of information added after a question mark (?) in a web address. They play a vital role in tracking visits, filtering products, and personalizing user experiences, making them essential for marketers, e-commerce stores, and content creators.

    While parameters offer valuable benefits, mismanaging them can cause duplicate content issues, waste crawl budgets, and dilute ranking signals. 

    In this article, we’ll explore how URL parameters work, their SEO challenges, and best practices to optimize them. Plus, we’ll discover how Replug can help streamline your strategy while keeping your URLs clean and effective.

    What are URL parameters, and how do they work?

    What is a URL parameter? 

    A URL parameter is a snippet of text appended to a base URL. It usually starts with a question mark and includes one or more key-value pairs joined by an ampersand (&).

    A sample URL could look like this:

    URL paramter example
    • Base URL
    Base URL
    • Question mark (?): Signals the start of parameters
    • Key-value pairs: category=shoes, color=red, size=9
    • Ampersands (&): Separate multiple parameters

    Related: Unique URLs: What they are and how to use them?

    Types of URL parameters

    URL parameters typically fall into two categories:

    Active parameters
    These influence what a user sees on a page. They help filter search results, change product listings, or adjust language settings. While useful for navigation, they can generate multiple URLs for the same content, leading to duplicate pages in search results.

    Passive parameters
    These do not change content but help with tracking and analytics. They are widely used in marketing for campaign performance tracking (e.g., UTM parameters). Unlike active parameters, they don’t impact what is displayed but can make URLs longer and harder to read.

    Parameter typePurposeExampleSEO impact
    Active parametersDirectly modify page content or user experience.?category=shoes&size=9 (filters products)Can cause duplicate content if not handled properly.
    Passive parametersDo not alter page content but track analytics or campaigns.?utm_source=facebook&utm_campaign=spring_saleGenerally do not affect SEO but can clutter URLs.

    Managing URL parameters efficiently

    • Use canonical tags to specify the preferred version of a page.
    • Keep tracking parameters minimal and consider tools like Replug for more SEO-friendly links.
    • Use robots.txt or Google Search Console settings to control how search engines crawl parameterized URLs.

    Common uses of URL parameters

    When a user clicks a URL containing parameters, the browser sends a request with those parameters to the web server. The server then interprets the information to deliver the appropriate page, with or without filters or special settings.

    Here are some common uses of URL parameters:

    • Filtering and sorting content on an e-commerce site.
    • Managing pagination (page=2 or page=3).
    • Tracking visitor sources with UTM tags.
    • Handling language preferences.
    • Storing session-related data (less common today).
    • Implementing dynamic advertising campaigns.

    Common SEO challenges with URL parameters

    1. Duplicate content

    Search engines may identify multiple URLs showing similar content when parameters only alter minor details. Consider these links:

    Duplicate URL parameter problem

    These pages may show the same product list with different filters, leading to duplicate content. Search engines could split ranking signals among these similar pages, weakening SEO performance.

    Related: Top 11 benefits of eCommerce SEO

    2. Crawl budget waste

    Search engines allocate a certain amount of resources (crawl budget) to each site. Excessive parameter-based URLs can lead to repeated crawling of similar pages, preventing search engines from focusing on more important content.

    3. Impact on ranking signals

    Search engines might struggle to decide which URL to rank if your product pages exist in multiple forms. This confusion can distribute authority across multiple versions and reduce visibility.

    4. URL readability

    Parameters quickly make URLs long and confusing. A link packed with parameters is harder to share and remember.

    5. Parameter interpretation

    Google is skilled at interpreting pages with many URL parameters, but other search engines may not handle them as well. Maintaining a clean URL structure benefits all search engines.

    Best practices for URL parameter implementation

    1. Limit unnecessary parameters

    Ask whether a parameter adds real value. If it only duplicates content, consider removing it. Use parameters only for actions that genuinely change or track distinct information on a page.

    2. Use canonical tags wisely

    A canonical tag guides search engines to your preferred URL, even if variations exist. Example:

    <link rel=”canonical” href=”https://example.com/products” />

    This tells search engines that:

    Canonical tags

    is the primary version of the page, regardless of filtering or tracking parameters.

    3. Choose clear parameter names

    Short, logical names help users and search engines. For example:

    search=red_shoes instead of s=red_shoes 

    page=2 instead of p=2

    4. Avoid sensitive data in urls

    Never append personal or sensitive data to parameters, as URLs are visible to anyone who has access to the link.”Improperly handled parameters are a common attack vector for SQL injection and data exposure,” according to Alex Lekander, the Editor-in-Chief and owner of the cyber news platform Cyber Insider.

    5. Optimize tracking parameters

    Tracking URLs with UTM parameters is crucial for marketing, but cluttered links can hurt user experience. Replug lets you create branded short links with custom UTMs, helping you track visits efficiently without compromising readability.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    6. Maintain consistent internal linking

    Always use the same format for parameters in internal links. This helps search engines recognize pages as the same resource and reduces content duplication risks.

    7. Use analytics tools

    Google Search Console once had a URL parameters tool, but it’s no longer active. Instead, rely on structured design, noindex directives for non-essential pages, and tools like Replug for short linking and retargeting.

    8. Regularly review and adjust parameters

    Analyze your analytics data to see how parameters affect engagement. Look for unnecessary variations and refine your approach. Monitor URL performance using link management tools to ensure optimal visibility.

    Final thoughts

    URL parameters are powerful when used strategically. By balancing user experience with SEO best practices, you can track performance while keeping content optimized.

    Replug is a powerful link optimization platform that simplifies UTM tracking and branded links, making it easier to manage and optimize your parameter strategy. It also offers a trustworthy short URL shortener to streamline your link sharing and optimization efforts.

    Optimizing your URL structure ensures better search rankings, improved user experience, and more effective tracking, making your digital strategy more efficient and impactful.

    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Frequently asked questions

    How do URL parameters affect SEO rankings?

    Poor management can lead to duplicate content, wasted crawl budget, and diluted ranking signals. With proper canonical tags and minimal duplication, parameters can enhance user targeting without harming SEO.

    What’s the difference between URL parameters and a query string?

    The query string is everything after the question mark. Each item in the query string is a URL parameter. The terms are often used interchangeably.

    How many parameters should I use?

    There’s no fixed number, but fewer is generally better. Short, clear URLs improve user experience and shareability.

    Should I rely on URL parameters for tracking analytics?

    Yes. Many marketers use UTM parameters (source, medium, campaign) to track visitor origins. A platform like Replug helps manage these efficiently, offering clean, branded links that keep your URLs organized.

    How do I avoid duplicate content with URL parameters?

    Use canonical tags, consistent linking, and noindex directives where needed. Prioritize a single, official URL to avoid dilution.

  • Unique URLs: What they are and how to use them?

    Unique URLs: What they are and how to use them?

    Have you ever wondered what sets certain web addresses apart from the rest? Why do some URLs feel tailor-made to cater to your interests and preferences? 

    The answer lies within the domain of unique URLs. Unlike their conventional counterparts, these special links possess the ability to deliver customized experiences, guiding users to content that resonates with them on a deeper level.

    Follow along as we uncover the secrets behind creating and utilizing unique URLs and discover how they can uplift your online journey. 

    Get ready to unlock the potential of unique URLs and enhance your digital impact.

    What are unique URLs?

    Unique URLs are special web addresses that are customized and tailored to individual users or specific purposes. They go beyond the standard URLs you see on the web and add a personal touch. 

    These unique addresses can include elements like user identifiers, preferences, or customized URL parameters.

    The primary purpose of unique URLs is to enhance user experiences and provide personalized content. They allow businesses to deliver targeted information, track user behavior, and measure the effectiveness of their marketing efforts. 

    With unique URLs, website owners can create customized landing pages and provide a more personalized, engaging experience for their visitors.

    How to create unique URLs using Replug?

    When it comes to creating unique URLs, Replug.io offers a comprehensive suite of features that empowers businesses to take control of their online presence and deliver personalized experiences.

    What does Replug do?

    With Replug, you can add a call-to-action (CTA) to any link you share with your audience and drive traffic back to your site. You can collect leads by adding your own branded CTA to any page on the web. 

    Replug also provides analytics and insights, allowing you to track visits and conversions from the links you have shared.

    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Precisely, it is an efficient link shortener and a remarkable link-tracking platform that helps you build brand recognition and allows you to add eye-catching, branded call-to-actions or retargeting pixels to any page on the web.

    Additionally, Replug offers bio links that let you drive more traffic to your landing pages through platforms like Instagram and Twitter.

    Here’s how to get a unique URL with Replug

    Let’s explore how Replug simplifies creating unique URLs and releases their potential for your digital strategy.

    Step 1: Sign in to Replug or create a free account.

    Step 2: On the main home page, locate the “Quickly Shorten your link” bar in the top-left corner. Paste the URL you want to uniquely shorten, here.

    Replug's quickly shorten your link feature

    Step 3: Press Enter. The following screen will appear.

    unique url

    Here, you’ll spot the “Campaign” option. Go with the default campaign, or choose one from your existing campaigns in the dropdown menu.

    choose yoru campaign

    Note: Creating a campaign takes only a few seconds. It can be the name of your project, allowing you to navigate it easily. For instance, if you’re creating a unique URL, your campaign can be titled “unique URL”.

    Step 4: After that, customize your URL slug to make it unique. Once done, click the check mark to save the customization.

    customize your link

    Additional step:

    • You can also create a dynamic QR code for your link here.
    • Besides, by clicking the “+ Add UTM” option, you can add UTM parameters to your link, if needed.
    add UTM parameters

    Step 5: Now, in this step, you can add extra cool features to your URL, which include:

    Step 6: Once done, click the “Save Shortened Link” button.

    save your links

    And you’re done!

    Actionable link data: Replug’s analytics at your service

    unique urls analytics

    Replug not only provides powerful URL management capabilities but also offers rich analytics for each of your links. With Replug’s analytics feature, you can gain valuable insights into the performance and impact of your links, empowering you to make data-driven decisions and optimize your online strategies.

    By using this amazing feature, you can track key metrics such as click counts, traffic sources, and your audience’s geographic distribution. You can also dive deeper into user behavior by analyzing details like click times, devices used, and referring websites.

    Additionally, Replug lets you set up conversion tracking to measure the effectiveness of your campaigns and accurately assess the return on your marketing efforts.

    Other methods to generate unique URLs

    If you need to create distinct, trackable, or personalized URLs (rather than the same generic link everyone gets), there are some additional simple methods you can use. 

    These help with tracking, engagement, and giving users their own “space”, so you know exactly where traffic is coming from and who’s clicking what.

    Add campaign parameters

    One common way to make URLs unique and trackable is by adding tracking parameters (like UTM parameters) to the URL. 

    For example, you might append, 

    “?utm_source=facebook&utm_medium=social&utm_campaign=black_friday_sale” to the base link. 

    These parameters let you see where your visitors came from and which campaign drove them.

    Create personalized user links

    Another method is to generate links specific to each user, so that when “User A” clicks their link, it differs from “User B’s”

    These personalized URLs (sometimes called pURLs) can include a user-ID, name, or other unique identifier. They’re great for one-to-one campaigns, tracking individual engagement, or giving users their own landing space.

    Generate custom short links

    Instead of awkward long URLs, you can create short, branded vanity URLs that are easier to share and remember. These custom short links are not only cleaner visually but also offer analytics so you can track clicks, changes, or destinations.

    Customize a user profile URL

    Finally, when you have user profiles (on a site or network), you can allow each user to have a unique, customized URL (such as example.com/username) rather than something generic like example.com/profile/12345. This makes the link memorable, improves user experience, and can even help with SEO in some cases.

    Also Read: How to generate SEO-friendly URLs that rank higher & attract clicks

    Some top-notch unique URL examples

    Here are some great real-world examples of unique URLs to help inspire you.

    A clean example of a link tagged for a Facebook campaign

    https://www.example.com/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale

    URL showing how you can use custom tracking parameters

    https://example.com/?mtm_campaign=product_launch&mtm_source=twitter&mtm_medium=social&mtm_content=tweet

    Note: Here, “mtm_” instead of “utm_” to identify which social channel and what content type triggered the click.

    A link used in an email newsletter to track how many clicks came through that specific channel

    https://www.yourwebsite.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=monthly_update

    An example of using tracking parameters for print/offline campaigns by redirecting to a tagged URL

    http://www.domain.com/?utm_source=magazine&utm_medium=Magazine-A&utm_campaign=fall-2016-product-line&utm_content=full-page-ad

    Best use cases for unique URLs

    Unique URLs are special links you create so each recipient, source, or situation leads to a slightly different web address. This small tweak unlocks a lot of value.

    Check out the top scenarios for using unique URLs.

    Marketing & analytics

    You can use unique URLs (for instance, links with tracking codes) to see exactly where your traffic is coming from and how people behave once they land. 

    Using parameters like “utm_source” or “utm_medium” helps you measure campaign performance in tools like Google Analytics and Usermaven.  It also means you can compare which channels or messages are working best, and optimize accordingly.

    Branding & sharing

    When you give someone a link tailored for them (or their group), it feels more personal and thoughtful. People still click more when the link seems custom. 

    Also, unique URLs can help partner pages, influencer referrals, or social sharing be tracked and attributed back to your brand more cleanly.

    User personalization

    Finally, unique URLs allow you to customize what the user sees once they click. For example, the link might include a user ID or segment code, so the landing page shows their name, preferred product category, local currency, or language. This makes the experience feel relevant and boosts engagement.

    Make your links truly yours: Introducing Replug’s white-label feature

    Replug’s white-label solution empowers users to customize their experience like never before. With the ability to add their own branding elements to URLs, emails, reports, logos, and favicons, users can create a seamless brand identity.

    By rebranding Replug, users can make it appear as if they developed the product or service themselves without investing extensive time and resources in its creation. 

    White-labeling becomes the go-to choice for companies looking to expand their offerings and reach new customers without the expense of building new products from scratch.

    Unlocking the power of this top-notch feature allows users to establish a consistent and credible brand presence. By incorporating their own branding elements into Replug, they can deliver a personalized experience that captivates their audience and builds trust.

    With Replug’s white-label solution, users can maximize their brand’s impact, extend their reach, and conquer new markets. It’s a fantastic opportunity to customize Replug and effortlessly advance their brand to new heights.

    How to set up Replug’s white-label feature?

    how-to-create-white-label

    Navigate to Replug settings and click on the “white-label” option. You need to fill in the given field settings to set up your custom white-label URL shortener. The given field settings are:

    • General Settings
    • Domain Settings
    • Email Settings

    Note: Read this setup guide for a complete know-how!

    Once you have filled the required fields, switch to white-label. To do that, just click your profile name or icon in the top-right corner.

    FAQs on unique URLs

    What are the benefits of using unique URLs for tracking and analytics?

    Using unique URLs for tracking and analytics offers numerous benefits, including understanding user behavior, measuring engagement, and optimizing your marketing campaigns for better results.

    What role do unique URLs play in improving user experience?

    Unique URLs improve user experience by ensuring visitors are directed to relevant content, reducing the risk of broken or outdated links, and allowing for more accurate tracking and analytics.

    Can unique URLs be used for A/B testing and conversion rate optimization?

    Yes, unique URLs can be used for A/B testing and conversion rate optimization. By creating different variations of a URL and measuring their performance, you can identify the most effective elements and optimize your campaigns accordingly.

    Which is the best unique URL shortener online in 2025?

    For a top-tier unique URL shortener in 2025, go with Replug. It excels as a unique URL generator offering full link management, retargeting, custom domains, and robust analytics. Two other popular choices to consider are:

    Bitly, renowned for being a widely used, unique URL builder with strong tracking, and
    Rebrandly, which focuses intensely on branded short links and gives you a premium, unique URL link experience.

    What is Replug’s white label feature?

    Replug’s white-label feature lets users customize Replug with their branding elements. It helps businesses create a consistent brand experience without developing new products.

  • Why Google’s goo.gl links are shutting down and what to do next?

    Why Google’s goo.gl links are shutting down and what to do next?

    Google’s goo.gl link shortening service has been a trusted tool for condensing long URLs for years. But come August 2025, Google will officially discontinue goo.gl, leaving millions of links inactive.

    What does this mean? All those goo.gl links you’ve created will stop working, which could seriously impact websites, campaigns, and digital strategies relying on them.

    If you’ve been using goo.gl for your business or personal projects, now’s the perfect time to explore new options.

    The good news? There are plenty of great alternatives out there, like Replug, TinyURL, and Rebrandly. However, one standout solution is Replug, offering advanced features like link retargeting and detailed analytics.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    In this blog, we’ll walk you through the best alternatives to goo.gl and show you how to switch without breaking a sweat, ensuring your marketing efforts run smoothly.

    Why do you need to act now?
    With goo.gl links disappearing in August 2025, migrating to a new platform sooner rather than later will save you from headaches down the road. Plus, modern URL shorteners offer innovative tools like retargeting, branded links, and detailed analytics that goo.gl never supported.

    Best goo.gl links alternative of 2025

    There are plenty of alternatives to goo.gl that not only replace the service but also offer enhanced features for better link management. Among them, Replug stands out as the top choice. It’s the ultimate solution to ensure your marketing efforts keep thriving in 2025 and beyond.

    Replug – The all-in-one link solution

    Best for: Agencies and marketers who need more than just shortened links.

    Replug - best google url shortener alternative

    Best features:

    • Custom-branded URLs to elevate brand visibility and credibility.
    • Password protection to keep your links secure and private.
    • Retargeting visitors to supercharge ad campaigns and conversions.
    • Advanced analytics to track link performance and user behavior.
    • Bio links are used to consolidate multiple social profiles into one convenient link.
    • Personal domains for consistent, branded user experiences.
    • Customizable link previews for social sharing.
    • Deep linking to seamlessly redirect users to in-app content.
    • Design unique calls to action that stand out and resonate with your audience.
    • A/B testing to optimize your links based on performance data.
    • Branded QR codes that are easy to scan and share, aligning with your branding.
    • UTM tracking to monitor campaign performance with detailed insights.
    • White-label dashboards are needed to rebrand the platform fully without the Replug logo showing.

    Replug makes marketing smarter and easier without burning a hole in your budget. If you’re a SaaS company chasing growth, an agency managing campaigns, or an e-commerce brand using powerful ecommerce software to expand your audience, Replug has your back.

    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Get access to powerful features wrapped in a super intuitive interface, making it easy to use from day one. You can customize your links effortlessly, track performance in real-time, and get support whenever you need it, thanks to their 24/7 customer service.

    Plus, with seamless integrations with popular platforms like Zapier, Google, Facebook, and more, it fits perfectly into your existing workflow.

    Why is Replug the best alternative to goo.gl?

    Replug offers a wide range of features, making it an excellent replacement for goo.gl.

    Here are some of the key reasons why you should consider switching to Replug:

    1. Customizable links

    One of the standout features of Replug is its ability to further customize a shorten link the way you like. Unlike goo.gl, which provides generic short links, Replug allows you to create branded URLs consistent with your business identity. 

    This makes your links look more professional and helps with brand recognition and trust. 

    You can choose custom domains and add meaningful text to your short URLs, making them more clickable and relevant.

    2. Advanced analytics

    Replug doesn’t just shorten links—it also provides in-depth analytics to help you track the performance of your links. You can easily monitor the number of clicks, the geographic locations of your visitors, and the devices they use.

    3. Retargeting features

    Another major advantage of Replug is its ability to add retargeting pixels to your links. This feature is ideal for businesses and marketers who want to retarget visitors with ads on social media platforms like Facebook, Instagram, and Google.

    Adding a retargeting pixel to a Replug link lets you track and reconnect with users who clicked on your link but didn’t take the desired action. This feature is a game-changer for improving conversion rates and driving sales.

    4. Link management dashboard

    Replug provides an easy-to-use link management dashboard that allows you to organize all your shortened links in one place. You can categorize links by campaign, monitor their performance, and edit or delete them if necessary.

    In addition, the dashboard offers several powerful features to optimize your link strategy, such as creating link previews, customizing favicons, and running A/B tests. You can also change link destinations, rotate traffic, and bulk import or export links for greater efficiency. 

    Replug Branded Short Links CTA
    Drive more clicks, conversions, and app installations by deep linking
    to your favorite platforms.
    Try deep links for free

    For added control, Replug enables you to set link expirations and password-protect your links, ensuring both flexibility and security in your link management process.

    5. Team collaboration

    For businesses with multiple team members, Replug offers team collaboration features that allow users to manage and share links with colleagues.

    This is particularly useful for agencies or marketing teams working on many campaigns, as it ensures everyone is on the same page and can access the necessary data.

    How to migrate from goo.gl to Replug?

    Migrating from goo.gl to Replug is a straightforward process. Here’s how you can do it in just a few simple steps:

    1. Export tour goo.gl link data

    The Google URL shortener login lets you access your account and download your link data before goo.gl links are deactivated. 

    Exporting this data provides you with a record of all your long URL analytics and statistics, which can be crucial for making informed decisions moving forward.

    2. Sign up for Replug

    Visit the Replug website and choose the plan that best fits your needs.

    You can start with a 14-day free trial to get familiar with the platform and its features or opt for a premium plan for more advanced capabilities.

    3. Create custom links

    Once you’ve signed up, you can start shortening your URLs with Replug. Enter the long URL you want to shorten, and Replug will provide a custom short link.

    shorten your link

    You can also change the link name to make it more relevant and memorable by adding keywords or your brand name.

    4. Update old goo.gl links

    If you have existing goo.gl links, it’s time to replace them with Replug links. If those links are already shared across websites, social media, or email campaigns, it’s important to update them to ensure that your audience is directed to the correct destination.

    You can also track these links with Replug’s analytics to see how they perform compared to the old goo.gl links.

    5. Monitor link performance

    Once your Replug links are live, use the platform’s analytics tools to track their performance.

    Replug gives you detailed insights into how many clicks your links receive, where those clicks are coming from, and how they’re performing across different channels. This data will help you refine your campaigns and make necessary adjustments.

    Benefits of switching to Replug before August 2025

    With Google discontinuing goo.gl in August 2025, it’s important to start transitioning your links to a more reliable and feature-rich link optimization platform

    Here are a few key benefits of making the switch now:

    • No service interruptions: By migrating to Replug early, you ensure that your links continue to work without any downtime once goo.gl shuts down.
    • Improved link management: Replug’s advanced analytics, retargeting features, and easy link management tool dashboard give you greater control over your links and marketing campaigns.
    • Better branding opportunities: Customizable links allow you to build a stronger brand presence and make your links more memorable to your audience.
    • Future-proofing: As digital marketing continues to evolve, Replug’s features will keep you ahead of the curve with new updates and tools designed to enhance your marketing efforts.
    Replug Branded Short Links CTA
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free

    Final thoughts

    As Google’s goo.gl link shortening service heads for retirement, it’s essential to find a reliable alternative to keep your marketing campaigns on track. 

    Replug stands out as the best option with its powerful features, including customizable links, analytics, retargeting capabilities, and easy link management. 

    By migrating to Replug now, you can ensure a seamless transition and continue driving effective marketing campaigns long after goo.gl is gone.

    Start using Replug today and experience the difference it can make to your link management and overall digital marketing strategy.

    FAQs

    Why is goo.gl shutting down?

    Google will discontinue the goo.gl link shortener in August 2025 as part of its strategy to focus on other products and services.

    How can I migrate my links from goo.gl?

    You can easily export your goo.gl data, sign up for Replug, and replace your old goo.gl links with custom Replug URLs.

    What are the benefits of using Replug over goo.gl?

    Replug offers customizable branded links, detailed analytics, retargeting options, and a user-friendly dashboard, all of which goo.gl didn’t provide.

    Is Replug suitable for businesses?

    Yes, Replug is ideal for businesses of all sizes, offering advanced features like retargeting, custom domains, and analytics for effective marketing campaigns.

    You may also like:
    How to shorten Google Form link?

    Best Google URL shortener alternative

  • How to generate SEO-friendly URLs that rank higher & attract clicks

    How to generate SEO-friendly URLs that rank higher & attract clicks

    Imagine this: your website’s link lands in the search results. Isn’t that a good start? 

    But then you notice it reads like a random string of nonsense, full of messy parameters and no clues about what the page is about. 

    That’s the problem with non-optimized URLs. With around 13.7 billion searches happening on Google every single day in 2025, each URL becomes a tiny battleground for clicks and visibility.

    Now here’s where it gets even worse. A confusing, long URL won’t just annoy visitors; it can drag down your search ranking and click-through rate, spoiling your chances even before users arrive. 

    The perfect solution?

    Crafting SEO-friendly URLs that both search engines and real humans love. In the following sections, we’ll discuss exactly what an SEO-friendly URL looks like and why it matters so much.

    So, let’s get started!

    What is an SEO-friendly URL?

    An SEO-friendly URL is simply a web address that’s easy to read, meaningful to both people and search engines, and gives a quick clue about what the page is all about. 

    According to experts, “such URLs are unique URLs or links designed to meet the high standards of Google search engines and users”.

    Key characteristics of SEO-friendly URLs:

    • Descriptive: It clearly describes the content of the page, so someone taking a quick look at it can guess what it’s about.
    • Keyword-rich: It includes the page’s main topic or keyword, not in a spammy way, but naturally.
    • Human-readable: It treats humans in a really nice way. No strings full of code, numbers, or random characters.
    • Short & precise: It doesn’t carry on forever. The shorter and more to the point it is, the easier it is to remember and share.
    • Lowercase letters: Using all lowercase letters avoids confusion and problems with case-sensitive systems.
    • Static (not dynamic): It avoids long query strings, lots of URL parameters, and IDs, keeping the link stable and meaningful.
    • Use hyphens: Words are separated by hyphens (“-”) rather than underscores (“_”) or no separators, because search engines treat hyphens as word breaks.

    By sticking to these attributes, your URLs become far more user-friendly, shareable, and better understood by both search engines and humans.

    Example of an SEO-friendly URL (bad one):

    Example of an SEO-friendly URL (bad one)

    Example of an SEO-friendly URL (good one):

    Example of an SEO-friendly URL (good one)

    Why SEO-friendly URLs are important

    Your URL is more than a link. It’s a sneak peek into your content! 

    When your URLs speak the same language as your audience and search engines, you win on multiple fronts — more clicks, better rankings, greater trust, and ease of use.

    Here’s why SEO-friendly URLs matter:

    • Improves search engine rankings: A clean, descriptive URL gives search engines helpful context about your page. Even if it’s a moderate factor, it adds up.
    • Enhances click-through rates: When users see a URL that makes sense and reflects the content, they’re more likely to click. Descriptive URLs like “exampledotcom/best-coffee-recipes” attract more clicks than generic ones like “exampledotcom/page123”.
    • Better user experience: Easy-to-read URLs help users understand what a page is about before they click, which builds confidence.
    • Enhances user trust & avoids confusion: A cluttered or disorganized URL full of parameters and random numbers looks inadequate; a clean and readable one feels trustworthy and credible.
    • Make search results more meaningful: When the URL itself contains readable words relevant to the content, search results become more transparent and aligned with user intent.
    • Enhances crawlability & indexing: Search engines prefer logical, structured URLs. They’re quite easier to crawl and index.
    • Optimizes link sharing: Clean, short URLs are easier to copy, paste, and share on social media and other sites, boosting visibility.
    • Simplifies site navigation: A well-organized URL structure helps users and crawlers understand your site’s hierarchy and navigate more intuitively.
    • Supports a long-term SEO strategy: Rather than quick fixes, an SEO-friendly URL structure lays the foundation for scalable, maintainable SEO over time. This helps in fewer redirects, no broken links, and less confusion.

    20 best practices for creating SEO-friendly URLs

    Crafting SEO-friendly URLs isn’t just about adding keywords; it’s about building clear, meaningful links that both users and search engines can easily understand.

    To help you get it right every time, here’s a quick breakdown of the essential do’s and don’ts. Simple rules you can follow to make every link count.

    Do’sDon’ts
    Use descriptive keywords: Include primary keywords relevant to the content.Avoid keyword stuffing: Repeating the same keyword excessively.
    Keep it short and simple: Aim for concise and easy-to-read URLs.Avoid long URLs: Don’t include unnecessary words or parameters.
    Use hyphens to separate words: Makes URLs more readable for both users and search engines.Avoid underscores or spaces: These can confuse search engines and users.
    Ensure the URL structure matches the site hierarchy: Helps users navigate more easily.Avoid complex structures: URLs with excessive parameters or IDs are harder to read and rank lower in search results.
    Use lowercase letters: Prevents duplicate content issues.Avoid mixed-case URLs: They can cause confusion and potential errors.
    Make it evergreen: Use URLs that remain relevant even as content updates.Avoid dates in URLs: Limits the perceived freshness of content.
    Optimize for mobile users: Ensure URLs are user-friendly on mobile devices.Avoid unintuitive URLs: Random strings of letters and numbers are off-putting.
    Use secure URLs: Always use HTTPS to build trust and boost rankings.Avoid HTTP: Non-secure links can harm rankings and trust.
    Test URLs periodically: Ensure they lead to the correct pages and load properly.Avoid broken links: Damages SEO and user experience.
    Incorporate branding when possible: Branded URLs boost recognition.Avoid generic URLs: URLs like “page1.html” lack context.

    Let’s take a closer look!

    1. Optimize the URL slug

    The URL slug is the part of the URL after the domain name, such as:

    URL slug example

    Keep it relevant and descriptive, clearly signaling the webpage’s content.

    Take out non-essential words in the slug, such as random characters, special symbols, and numbers that don’t contribute to clarity.

    Helpful Tip: If you’re updating content, avoid changing the slug unless necessary, to retain backlinks and traffic.

    2. Choose a top-level domain (TLD)

    Your domain extension (e.g., .com, .edu, .net, .org) influences user trust. While TLDs don’t directly affect SEO, “.com” is widely recognized and preferred by users, which creates a sense of credibility and reliability.

    3. Keep the URL short & precise

    Short links, or URLs, perform better in search engines and are easier to remember and share. Aim for a URL length of under 60 characters. While Google doesn’t penalize long URLs, shorter URLs contribute to a better user experience and higher click-through rates.

    Replug Branded Short Links CTA
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free

    4. Avoid using the full blog title as the URL

    Don’t use complete blog titles as your URL slug, as they can use up unnecessary characters. Long blog titles result in lengthy URLs.

    Optimize your URL by choosing a relevant focus keyword related to that web page. The aim should be to create descriptive URLs, so users are not confused about the particular page’s content.

    5. Remove punctuation marks

    Punctuation can unnecessarily complicate URLs, making them harder to handle efficiently. By eliminating them, you can create clean, user-friendly URLs that are easy for both visitors and search engines to interpret.

    6. Incorporate the primary keyword (must)

    Including the primary keyword in your URL contributes to improved SEO. This practice reinforces the topic of your page, increasing its likelihood of matching search queries and ranking higher in search results. 

    For instance, if you’re offering SEO services in a specific region or state, using a URL that emphasizes “SEO services in California” helps signal both the service and location to search engines. This strategy not only strengthens your local search ranking but also attracts users specifically looking for SEO services in California.

    7. Use lowercase letters

    Some servers treat uppercase and lowercase URLs differently, potentially causing duplicate content issues. Stick to lowercase to avoid complications and ensure SEO-friendly URLs.

    Note: WordPress users shouldn’t worry, as it automatically puts URLs in lowercase and adds hyphens.

    WordPress lowercase URL

    8. Use hyphens, not underscores

    Google treats hyphens as spaces, making it easier to analyze your links. Underscores, however, can obscure your meaning. 

    For example:

    • Good: seo-friendly-url
    • Bad: seo_friendly_url

    Using hyphens makes it easier for Google’s web crawlers to understand and estimate the information on your website, helping in generating steady results.

    9. Incorporate keywords strategically

    Keywords in URLs can boost SEO and enhance user understanding. But it is a good practice to avoid keyword stuffing. 

    1–2 keywords are enough. You must never repeat a keyword in a URL. Google will never reward you for using the same keyword in a URL more than once.

    For instance:

    • Good practice: 
    Keyword optimized URL
    • Bad practice: 
    Keyword stuffed URL

    10. Limit folders & subfolders in the URL structure

    Keep URLs short and straightforward by minimizing the use of folders and subfolders. This practice improves readability and user experience, as excessively nested subfolders can make navigation complex for visitors and search engines.

    11. Use canonical tags for duplicate content

    If the same content exists on multiple URLs, canonical tags tell search engines which version is the original. This prevents duplicate content issues and ensures proper indexing. 

    Look at the figure below to know how canonical tags work:

    Canonical tags process

    12. Prefer static over dynamic URLs

    Static URLs are more straightforward, easier to read, and more SEO-friendly. Dynamic URLs, on the other hand, are less search-engine-friendly, include UTM parameters, and are complex to understand.

    Dynamic vs static URL

    Pro Tip: Using a first-rate, SEO friendly short URL generator gives you more control over your links through customization and tracking.

    Read also: Dynamic URLs vs. Static URLs

    13. Avoid redirect loops & broken links

    Minimizing redirect loops improves site speed and user experience. While redirects are sometimes necessary, excessive use can lead to issues with search engine crawlers. When needed, opt for 301 redirects for better SEO results.

    Besides, regularly check for and fix broken links, as they can harm your site’s credibility, disrupt user journeys, and negatively impact your SEO performance.

    14. Utilize futureproof URLs

    Refrain from incorporating dates in URLs to prevent content from becoming outdated. Futureproofing URLs by excluding time-sensitive information enables content updates without altering the URL structure.

    15. Hide “www” and HTTPS prefixes

    Modern browsers already indicate secure connections with a lock icon, so hiding prefixes like “www” or “https” can streamline your URLs.

    For instance:

    Hiding URL prefix

    Related: HTTP vs. HTTPS: Which one to choose & what’s the difference?

    16. Employ sub-domains when necessary

    Sub-domains can help organize content for specific markets or purposes. Anyhow, use them conservatively to avoid diluting your website’s authority. 

    These domains improve navigation and organize your website. The end goal of SEO is to improve user experience, and sub-domains just do that.

    17. Eliminate stop words

    Words like “the,” “is,” or “of” are often unnecessary in URLs. Removing them reduces URL length while retaining clarity.

    For example:

    • Before (👎):
    URL example with stop words
    • After (👍):
    URL example without stop words

    18. Use “safe” characters

    Stick to alphanumeric characters and hyphens in your URLs. Avoid spaces, &, %, #, and other special symbols that require encoding and may confuse both users and search engines.

    19. Prioritize readability

    Your URL should clearly convey what the page is about. Use meaningful words, separate them with hyphens, and keep it easy to read so both users and crawlers understand it at a glance.

    20. Avoid over-optimization

    Don’t force keywords into the URL or make it unnaturally long. Overloaded, spammy URLs harm user trust and may reduce SEO value even if technically allowed.

    Make every link count: Build SEO-friendly URLs with Replug!

    And there you have it! 

    Everything you need to know about creating SEO-friendly URLs that rank higher, attract clicks, and keep your visitors coming back. 

    Remember, a clean, clear URL isn’t just suitable for search engines; it’s a trust signal for real people, too. So, take a few minutes to clean up your links, and you’ll see the difference in your traffic and engagement.

    Ready to take things up a notch? Give Replug a try today! It’s one of the best tools out there for generating short, branded, and truly SEO-friendly URLs!

    Frequently asked questions

    Which URL is best for SEO?

    A vanity URL”, like “yourbrand.com/seo-guide”, is ideal because it’s short, easy to remember, and clearly communicates the page’s topic. That kind of clean address helps both users and search engines alike.

    How to check SEO-friendly URL?

    Use a tool like an SEO-friendly URL checker to evaluate whether your URL is readable, descriptive, uses hyphens, and avoids unnecessary parameters.

    Should a URL include keywords?

    Yes, including one relevant keyword helps users and gives a minor context signal to search engines. However, just don’t stuff in multiple keywords redundantly.

    Which is the best example of a SEO-friendly URL?

    Something like this:

    example.com/how-to-create-seo-friendly-urls

    Human-readable, descriptive, hyphen-separated, lowercase, and no weird characters or long query strings.

    How long can a URL be for SEO?

    There’s no strict character limit for SEO. Aim for ~60–70 characters or fewer to keep it clean and share-friendly, but readability and clarity matter more than exact length.

    Are long URLs bad for SEO?

    Not necessarily bad, but longer, cluttered URLs can hurt readability and user trust. They might cut off in search results or be harder to share.

    How to use SEO-friendly URLs in your site?

    Make sure when you publish or edit content, you:

    – use lowercase letters
    – hyphen-separate words
    – keep the slug short & meaningful
    – avoid dynamic parameters and session IDs
    – maintain a logical folder structure

    Give me some SEO-friendly URL examples?


    – yourbrand.com/vegan-dog-food-guidelines
    – yourbrand.com/blog/increase-click-through-rate
    – yourbrand.com/products/womens-leather-jacket

    These URLs are descriptive, keyword-rich (but not over‐stuffed), use hyphens, and stay readable.

  • How to add multiple links in one link: Step-by-step guide

    How to add multiple links in one link: Step-by-step guide

    Sharing content just got easier! Combine multiple links into one sleek URL to keep things clean, simple, and engaging.

    Think about it—a single bio link that takes your audience to a product page, tutorial, and customer reviews in one click. Bloggers can guide readers to multiple posts without overwhelming them, while social media managers can create cleaner posts that boost clicks.

    This guide will show you how to create a single link for multiple destinations, making content sharing a breeze. By the end, you’ll be sharing smarter and looking more professional!

    Adding multiple links in one link: What does it mean?

    When we talk about “multiple links in one link,” we’re referring to a technique that consolidates several URLs into a single, easy-to-share link. This is often achieved using a “bio link” or “link in bio” tool, which allows you to create a central hub that directs users to multiple destinations. 

    For example, a single link in your Instagram bio can lead followers to your website, latest blog post, product page, and social media profiles, all without overwhelming them with multiple links.

    You may also like: 7 benefits of bio links you need to know

    How to add multiple links in one link?

    Replug is a powerful link management tool that allows you to shorten a link, and track your links hassle-free. It also features an appealing bio link tool that enables marketers, influencers, and businesses to simplify how they share multiple links and track their performance.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Turn your bio links into click-boosting machines
    Check

    Drive up to more clicks than plain URLs

    Check

    Share multiple destinations with one link

    Create bio links free

    Here’s how to add multiple links in one link using Replug:

    Step 1: Sign in to Replug.io or create a free account if you don’t have one.

    sign in to replug

    Step 2: Find the “Bio Links” feature in the top banner to access the bio link dashboard.

    bio link

    Step 3: Click on the “New Bio Link” button to create a new page. You’ll be directed to a new screen with three key sections: branding, content, and settings.

    Also read: How to add a link in bio to your Instagram profile?

    create a new bio link

    Step 4: In the branding section, enter your brand title and description, choose a theme, and select button styles that match your brand’s look and feel. Once you’re satisfied, click “Publish” in the top right corner to save your changes.

    bio link branding

    Step 5: Move to the content section, where you can add various elements, including social icons, links, RSS feeds, videos, cards, and text.

    bio link content

    For example:

    • Social icons: Add up to 8 platforms, customize colors, and link to your profiles.
    add up to 8 social icons
    • Links block: Use the “links” block to include website links. Add titles and URLs for each link.
    add up to 5 links

    Step 6: After adding your content blocks, click “Update” to save each one.

    Step 7: In the settings section, customize your bio link’s SEO and social media preview. You can add a title, description, and favicon image and even integrate a retargeting pixel for better tracking.

    add retargeting pixel

    Step 8: Once you’re happy with your bio link, save it, and use the Replug-generated URL to showcase multiple links across your social profiles.

    Also read: How to Add Multiple Links to Instagram Bio Using Replug?

    Track engagement analytics on your bio links

    Once your bio link is live, Replug’s analytics feature allows you to track its performance comprehensively. Access the analytics dashboard to monitor metrics such as the number of clicks, the geographic location of your audience, and the effectiveness of individual content blocks. 

    By analyzing this data, you can identify which links are most popular and where your traffic is coming from, enabling you to optimize your content and refine your strategy.

    Use these insights to make informed decisions, such as updating underperforming links or spotlighting the most engaging content blocks. 

    You can continuously enhance your approach with real-time analytics, ensuring better engagement and results. 

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Turn your bio links into click-boosting machines
    Check

    Drive up to more clicks than plain URLs

    Check

    Share multiple destinations with one link

    Create bio links free

    Frequently asked questions

    What is a bio link?

    A bio link is a single URL that directs users to multiple destinations, often used in social media profiles to consolidate various links such as websites, social media accounts, and content pages.

    How do I create a bio link?

    To create a bio link, you can use various online tools or services. Typically, you need to sign up for an account, add and customize your links, and then save and share the generated URL.

    Can I track the performance of my bio link?

    Yes, Replug provides analytics tools that allow you to track metrics like the number of clicks, audience location, and the performance of individual content blocks.

    How do I update or change my bio link on Instagram?

    To update your bio link on Instagram, go to your profile, edit the bio section, and paste the new Replug-generated URL. Ensure your new link is tested and working before making the change live.

  • How to create a temporary URL: Set up link expiration

    How to create a temporary URL: Set up link expiration

    Ever needed to share content with a time limit? We get it—managing when and how long something is accessible can be tricky. But don’t worry! A temporary URL is all that you’ll need to resolve this problem. These genius links let you set an expiration time or click limits, automatically redirecting users to a new destination once the link is no longer relevant.

    In this guide, we’ll explain how to create temporary URLs in simple, easy-to-follow steps. So, let’s get started!

    What is a temporary URL?

    A temporary URL, also known as an expiring link, is a web link that is only valid for a limited period. It allows you to share content such as documents, files, or web pages with others while ensuring that access to that content expires after a specific duration. 

    This temporary access helps maintain control over who can view the content and for how long, making it particularly useful for securely sharing sensitive or time-sensitive information. Once the expiration has passed, the URL becomes invalid, preventing further access to the shared content. 

    Temporary URLs are commonly used in various scenarios, including sharing confidential documents, distributing promotional materials for a limited time, and granting temporary access to private web pages or resources.

    How do you create a temporary URL with Replug?

    Replug simplifies link management, allowing you to quickly create short links and track their performance. With powerful features like real-time analytics and optimized link performance, Replug helps you streamline your marketing strategy, boost engagement, and drive better results—all in one seamless platform.

    Replug.io provides extensive features like password protection, expiring links, and custom link previews. Additionally, it allows you to personalize favicons, establish traffic routing rules, conduct A/B testing, facilitate deep linking, and much more, enabling you to optimize and customize your links precisely.

    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Here’s how to create a temporary URL in Replug

    Step 1: Sign in to Replug or create a free account.

    Replug-login

    Step 2: Once you’ve signed in, enter the link you want to shorten under the “Quickly Shorten your link” box:

    Link-shortening

    Step 3: Simply toggle the “Link Expiry” button and set your desired expiry date for the link.

    Link-expiry

    Step 4 (Optional): Set up password protection to add an extra layer of security. This is useful when you want only the intended recipients to have access to your content. It also reduces the risk of unauthorized access to links.

    Password-protection

    Step 5: Save the shortened link. Your temporary link will be live and ready to share!

    Link tracking and analytics with Replug

    Utilize Replug’s robust tracking and analytics features to gain valuable insights into the performance of your shortened URLs. Here’s how:

    • Track metrics such as click-through rates, geographic location of clicks, and referral sources to gain insights into audience engagement.
    • Analyze data trends over time to refine your marketing strategies and optimize link-sharing efforts.
    • Access detailed reports and metrics directly from the Replug dashboard to inform decision-making and measure campaign effectiveness.

    By utilizing Replug’s tracking and analytics features, you can better understand your audience, refine your marketing strategies, and drive better business results.

    Replug Branded Short Links CTA
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    FAQs

    How do I create a temporary URL?

    You can use a URL-shortening service like Replug to create a temporary URL. Simply sign in or create an account, paste the long URL you want to shorten, set the expiry date and time, customize the link if desired, and save it.

    How long will the temporary URL be active?

    The duration of a temporary URL’s validity depends on the settings you choose during the creation process. You can set the link to expire after hours, days, weeks, or even months.

    Can I customize the temporary URL?

    Yes! Many URL shortening services, including Replug, allow you to customize the temporary URL to reflect your brand or campaign. You can often add a custom URL slug or edit the link to make it more memorable and relevant to your audience.

    What happens when the temporary URL expires?

    Once the specified expiry date and time are reached, the temporary URL will no longer be accessible. Users attempting to access the link after expiration will typically be redirected to a designated landing page or receive an error message.

    Can I track the performance of my temporary URL?

    Yes, most URL shortening services offer tracking and analytics features that allow you to monitor the performance of your temporary URL. You can track metrics such as click-through rates, geographic location of clicks, and referral sources to gain insights into audience engagement.

  • How to make a link clickable: Step-by-step guide

    How to make a link clickable: Step-by-step guide

    Clickable links, or hyperlinks, are essential for online interactivity. They enable users to easily navigate to websites, download documents, or access applications. Whether you’re managing a blog, building a website, drafting a document, or sending an email, understanding how to make a link clickable is a crucial skill.

    Creating hyperlinks or shortening links is straightforward and widely applicable. You can add clickable links across various platforms, such as:

    • Content management systems (CMS)
    • Website builders
    • Word processors
    • Email clients

    In this easy-to-follow guide, we’ll cover everything you need to know about creating clickable links, tracking click analytics and everything that makes your content more interactive.

    So, let’s get started!

    What is a hyperlink?

    A hyperlink, often simply called a link, is a reference in a digital document that directs users to another location when they click on it. This destination can be a different section of the same document, another document, a webpage, a downloadable file, or any other online resource.

    Hyperlinks are fundamental to the web’s structure, enabling easy navigation and connectivity between various pieces of information. They can be displayed as text, images, or other elements. Text hyperlinks are usually underlined and colored differently from the surrounding text to indicate they are clickable.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Here are the key components of a hyperlink:

    1. Anchor text: The visible text that users click on. It’s often underlined in blue (e.g., “Click here”).
    2. URL (uniform resource locator): The web address or location where the link directs. This could be a webpage, email address, file, or another resource.
    3. HTML tag: The code that defines the hyperlink in a web document. The <a> (anchor) tag is used in HTML, with the href attribute specifying the URL.

    For example, in HTML, a hyperlink might look like this:

    how-to-create-a-hyperlink

    In this case, “Visit Example” is the anchor text, and

    is the URL the link points to.

    Hyperlinks are crucial for creating an interconnected web, making it easy for users to navigate, find information, and access different resources quickly and efficiently.

    How to create a clickable link in WordPress?

    To add a hyperlink using the WordPress visual editor, follow these steps:

    Step 1: Select the text you want to turn into a link.

    Step 2: Click the “Add Link” icon in the text editing bar. This will open a field where you can enter the URL.

    how-to-make-a-link-clickable

    Step 3: Type or paste the complete address (including HTTPS) of the destination you want to link to, then press Enter.

    how-to-make-a-link-clickable

    Now, your selected text will be hyperlinked.

    Also read: How to Change Permalink in WordPress: Step-by-Step

    How to insert links in images (WordPress)?

    Adding links to images in WordPress is similar to linking text:

    Step 1: Click on the image you want to link.

    Step 2: Click the “Add Link” icon in the toolbar to open the link field.

    Step 3: Type or paste the URL or file location you want the image to link to, then press Enter.

    how-to-make-a-link-clickable

    Whether you’re working on a post or a page in WordPress, the process remains the same.

    Also read: How to Redirect a URL in WordPress – Ultimate Guide

    How to make a link clickable in an email?

    For Gmail:

    Here’s how to create a hyperlink in Gmail:

    Step 1: Select the text you want to hyperlink.

    Step 2: Click the “Add Link” icon in the toolbar to open the link field.

    how-to-make-a-link-clickable

    Step 3: Paste or type the URL in the “Link to” box and click OK.

    how-to-make-a-link-clickable

    Your text is now hyperlinked in your email.

    Also read: How to track emails using UTM parameters?

    For Microsoft Outlook:

    Step 1: Select the text you want to hyperlink.

    Step 2: Click the “Add Link” icon in the toolbar to open the link field.

    how-to-make-a-link-clickable

    Step 3: Paste the URL and click OK.

    how-to-make-a-link-clickable

    How to make a link clickable in Word?

    To insert a hyperlink in a Microsoft Word document:

    Step 1: Select the text you want to hyperlink.

    Step 2: Go to Insert > Link (or press Ctrl+K).

    Step 3: Type or paste the address in the “Address” field and click Insert.

    how-to-make-a-link-clickable

    Also read: How to Create Password-Protected Links: Step-by-Step Guide

    How to make a link clickable in Google Docs?

    To insert a hyperlink in a Google Docs document:

    Step 1: Select the text you want to hyperlink.

    Step 2: Click the “Add Link” icon in the toolbar to open the link field.

    how-to-make-a-link-clickable

    Step 3: Type or paste the address in the “Address” field and click Apply.

    how-to-make-a-link-clickable

    Also read: How to rename a link using Replug?

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Enhance your link management with Replug

    Ready to take your links further by transforming them into powerful tools for engagement and analytics? This is where Replug comes in.

    Replug is an all-in-one link management platform designed to supercharge your links by adding branded short URLs, custom call-to-actions, retargeting pixels, and in-depth analytics. It’s perfect for marketers, bloggers, and businesses looking to maximize their links’ impact.

    Here’s how this custom URL shortener enhances your linking experience:

    1. Branded short URLs

    Shorten your links with your own domain to reinforce your brand identity. For example, instead of a long, unwieldy URL, you can use a concise, branded link like

    2. Custom call-to-actions

    Add customizable call-to-actions (CTAs) to any link you share. Direct users to your website, promote offers, or collect email addresses right from the shared link.

    3. Retargeting pixels

    Integrate retargeting pixels from platforms like Facebook, LinkedIn, and Twitter into your links. This lets you track and retarget users who click on your links, enhancing your marketing efforts.

    4. Bio links

    Create a personalized bio link page that consolidates all your important links in one place. Perfect for social media profiles, this feature lets you direct your audience to multiple destinations from a single, easy-to-remember link.

    5. In-depth analytics

    Gain valuable insights into your link performance with detailed analytics. Track clicks, geographic data, device information, and more to understand your audience better and refine your strategies.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Frequently asked questions

    What is a clickable link?

    A clickable link, or hyperlink, is a reference in a digital document that directs users to another location or resource when clicked. This can be a webpage, a file, an email address, or another type of online content.

    How do I insert a clickable link in a PDF?

    To insert a clickable link in a PDF, use a PDF editor like Adobe Acrobat. Select the text or object, choose the linking tool, enter the URL, and save the PDF.

    Can I add a clickable link to a social media bio?

    Yes, you can add a clickable link to your social media bio. Most platforms allow you to edit your profile and include a URL in the bio section. Use our bio link feature to add multiple links to your social media bio. 

    How do I track clicks on my hyperlinks?

    You can use link-tracking tools like Replug to monitor and analyze the performance of your hyperlinks. These tools provide detailed analytics on clicks, geographic data, and more.

  • How to change a URL of any website?

    How to change a URL of any website?

    Are you looking to change the destination URL of a published page, blog post, or web link?

    We’ve all been there. You publish a page or blog post, only to realise the destination link needs a change. Maybe it’s not quite right, or the content has moved. For instance, you share an important announcement, but the link you used now points to the wrong page. Instead of retracing your steps and updating it everywhere manually, wouldn’t it be easier to update the link once and be done? 

    With a few simple steps, you can quickly create a new, short URL that redirects smoothly, saving you time and keeping everything on track. Here’s how:

    6 simple steps to change a URL

    Replug is an all-in-one link optimization platform for creating custom URLs, embedding call-to-actions, and making social media bio links. You can change the URL of a website in seconds by following these simple steps with Replug:

    Step 1: Go to the Replug app

    First things first, you need to go to the Replug app. Simply type in the URL of the app in your search bar.

    Step 2: Sign in to your account

    Sign in to your Replug account or create one if you don’t already have one:

    sign in to replug account

    Step 3: Shorten your desired link

    Once you sign up or log in, you’ll be directed to the main dashboard. All you have to do now is paste the URL you want to shorten in the “Enter URL to shorten” bar:

    shorten link
    shorten URL

    Step 4: Click the “right arrow” button

    Once you have pasted the long URL, click the “right arrowbutton to proceed further:

    shorten URL

    Step 5: Edit your URL

    Click on the edit icon and type the slug you want for your newly created URL. 

    edit long URL

    Once you have done that, click on the green tick to save the URL.

    branded domain name

    Step 6: Save the shortened link

    The final step is to click on the “Save Shortened Link” button and you’re done!

    save shortened link

    FAQs

    Can I shorten any website links?

    You can easily shorten any website link using URL-shortening tools such as Replug’s link shortener. It not only allows you to shorten your link but also let you share it with your audience and track its performance.

    Can I edit my domain name?

    Your custom domain is a top-level domain you own and use to share your links. Tools like Replug allow you to edit your domain name easily, allowing you to maintain your brand identity and reputation.

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