Readers don’t care about the full hyperlink; they care about where it leads them. But long, exposed URLs? They clutter the page, disrupt readability, and make your content harder to trust.
The solution is simple: shorten the hyperlink to make it more trustworthy.
Instead of linking to a long, clunky URL, you can use a short, branded link that looks neat and is easy to manage. In this blog, we’ll explain what a hyperlink is, how to shorten a hyperlink with Replug, and the benefits of doing so.
Let’s start with the basics before we move on to the process.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
What is a hyperlink?
A hyperlink is a clickable element in a document, web page, or email that takes the reader to another location. It could open a new page, lead to a section within the same file, or direct someone to external content like a video, image, or resource.
Hyperlinks usually appear as text, phrases, or buttons. For example:
In a blog: “Click here to learn more”
In a document: a word like “Download” might point to a file link
In an email: a phrase like “Shop now” could take readers to a landing page
Behind the hyperlink is a URL. If that URL is long, you can create a short link so the hyperlink remains clean and reliable.
Why shorten a hyperlink?
Shortening hyperlinks has clear benefits for both presentation and performance:
Cleaner look: no distracting or broken lines in documents or blogs.
Professional branding: links can carry your brand name with Replug.
Improved trust: readers are more likely to click short, branded links.
Analytics and tracking: shortened links allow us to monitor clicks.
Flexibility: edit or update the destination without changing the hyperlink text.
In short, shortening makes hyperlinks smarter and more useful.
How to shorten a hyperlink with Replug
Here’s the step-by-step process on how to shorten a hyperlink using this user-friendly link optimization platform.
Step 1: Sign in or sign up
Go to Replug and sign up for a free 14-day trial (no credit card needed). If you already have an account, log in to the dashboard.
Step 2: Paste your long URL
On the dashboard, paste the original long link into the bar under “Quickly shorten your link”. This creates a shortened version instantly.
Step 3: Create a branded URL (optional)
At first, Replug generates a short URL with an alphanumeric slug. For example:
You can customize the URL slug to make it look more recognizable and professional:
This not only looks professional but also improves recognition.
Step 4: Enable link cloaking (optional)
Replug also offers link cloaking. If you want the shortened URL to appear as a vanity link in the browser (helpful for affiliates or content marketers), you can enable this option while setting up your link.
Step 5: Save and copy the short URL
Once ready, click on “Save Shortened Link” and copy your short link.
Step 6: Add it to your hyperlink
Now, go back to your document, blog editor, or email tool. Highlight the text you want to hyperlink (for example, Learn more). Insert your Replug short link instead of the original long URL.
Now, when readers click the hyperlink, they’ll be directed to the shortened link, which then forwards them to the intended destination.
Benefits of using Replug for shortened hyperlinks
Replug lets you shorten a link while turning it into a complete marketing asset. Here are the benefits that it offers:
Custom branded links: build trust and align links with your brand.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Who actually benefits from shortening hyperlinks?
Shortened hyperlinks can be applied across multiple scenarios:
Digital marketing: Short hyperlinks help brands maintain consistent messaging across platforms. They’re easy to share in emails, ads, and campaigns while keeping everything clean and trackable. Marketers can also run A/B tests with different links to see which strategies bring better results.
Social media marketing: Short hyperlinks keep posts neat, boost engagement, and encourage sharing. A branded link also feels more trustworthy, making users more likely to click.
Vanity links: Custom, keyword-based links are easier for people to remember and type. With a high-quality link shortener, creating vanity links becomes simple, giving businesses a professional, user-friendly way to share content.
Affiliate marketing: Replug helps cloak affiliate links into branded hyperlinks that look clean, trustworthy, and click-worthy. Plus, with advanced affiliate link tracking, affiliates can see which campaigns are driving real conversions.
Campaign analytics: Every click on a hyperlink tells a story. Marketers gain insights into click-through rates, demographics, and user behavior, which helps optimize campaigns and allocate resources more effectively.
QR codes: Pairing QR codes with short hyperlinks is a powerful way to reach audiences across touchpoints. With dynamic QR codes, you can update the destination anytime without changing the code itself, keeping campaigns flexible and future-proof.
Conclusion
Long hyperlinks not only look messy but also reduce trust and harm readability. By shortening them, you can keep links clean, branded, and easy to share while unlocking analytics and flexibility.
With Replug, hyperlinks go beyond shortening. You can create custom branded links, cloak affiliate URLs, track campaign performance, and even generate QR codes. Whether it’s for digital marketing, social media, or affiliate promotions, Replug turns every hyperlink into a smart marketing asset.
If you want hyperlinks that people are irresistibly clickable, it’s time to shorten and manage them with Replug!
Frequently asked questions
How do I reduce the length of a hyperlink?
Shortening the length of a hyperlink is simple: Copy the long link from your website or social media, paste it into Replug, click to create, and save your new short link.
How do I rename or shorten a hyperlink?
If you just want to rename it, most platforms (Word, Google Docs, emails, websites, etc.) let you edit the display text of the link. Instead of showing the full URL, you can replace it with cleaner text like “Read more” or “Visit here”. If you want to shorten the actual link itself, you can use a URL shortener like Replug. Just paste your long URL, generate a short one, and use that wherever you share it.
How to shorten a URL safely?
Use a reliable URL shortener, opt for branded links, and avoid suspicious third-party tools. Always preview and test shortened links before sharing to ensure they’re safe and trustworthy.
How do I edit a hyperlink to make it shorter in Word?
Right-click the link, select Edit Hyperlink, then choose ScreenTip (top-right of the dialog box) and type in your preferred text.
Think about how many times you’ve wanted someone to contact you on WhatsApp without first saving your number. It’s a little friction that often leads to lost leads, slower responses, and missed opportunities. This is where WhatsApp short links come in.
With over 2.5 billion users worldwide, WhatsApp has become one of the most powerful communication channels for businesses. From small stores to global brands, your customers already use WhatsApp daily, and short links make it effortless to maximize engagement
In this guide, we’ll walk through everything you need to know:
What WhatsApp short links are
How to create them (manually, and with link shortening tools like Replug)
How to customize them for better results
Where to use them
Best practices for using them in business
Common mistakes to avoid
By the end, you’ll know not just how to create a WhatsApp short link, but also how to optimize it for maximum clicks and conversions.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
What is a WhatsApp short link?
A WhatsApp short link is a URL that, when clicked, opens a chat window directly with a specific number in WhatsApp.
For example:
When a customer clicks it, WhatsApp launches with your number pre-filled. You can even add a default message, so the chat opens with text already typed in. For example:
This simple feature saves time for customers and makes initiating a conversation effortless.
You don’t need fancy tools to get started. Here’s the simplest way:
Take this base link:
Add your phone number (no spaces, dashes, or special characters, just country code + number). Example:
(Optional) Add a pre-filled message using ?text= followed by the message in URL-encoded format. Example:
That’s it. You now have a working WhatsApp link.
How to shorten and customize your WhatsApp link
While the manual method works, the link can look long and messy, especially if you’ve added a pre-filled message. With a short link generator like Replug, you can:
This makes your link look professional and gives you full control.
Create a WhatsApp short link with Replug in 5 easy steps
Replug.io is a great tool if you want to stand out with a professional, branded WhatsApp short link of your profile. It lets you customize your link and track how it performs.
2. Paste your WhatsApp long link in the bar under “Quickly Shorten your link”:
3. Create a custom URL (optional):
Once done, you’ll get an auto-generated Replug short link. Here’s what it looks like:
Replug also allows you to customize the slug of your WhatsApp short link. This helps people identify what your link is all about at first glance:
4. Add UTM parameters to track clicks and engagement (optional):
You can easily add UTM parameters through Replug. In our example, we’ve decided to share the link on WhatsApp, so we’ve set the UTM source as “WhatsApp”. You can set it to whichever platform you’re sharing the link on.
5. Save the link and share it across your marketing channels!
With Replug, you have the added benefit of tracking your links and knowing exactly how well your links are performing.
Benefits of using WhatsApp short links
Why go through the effort of creating a WhatsApp short link? Here are the main benefits:
Reduce friction in communication
Instead of asking customers to manually save your number, they just tap and start chatting.
Increase response rates
The easier it is to reach you, the more likely people are to do it. This boosts response and conversion rates.
Personalize user experience
By pre-filling a message, you guide the conversation and improve user experience. For example:
“Hi, I’d like to order the red t-shirt in medium.”
“I want to book an appointment for Friday.”
Perfect for multi-channel marketing
You can add short links to websites, emails, Instagram bios, Facebook ads, or even QR codes.
Trackable with link shorteners
When paired with a link management tool like Replug, you can track clicks, add UTM parameters, and optimize campaigns.
Where to use your WhatsApp short link
A WhatsApp short link can fit into almost every touchpoint of your customer journey. Here are some powerful ways to use it:
Social media profiles: Add your WhatsApp link to your Instagram bio, Facebook page, TikTok profile, or LinkedIn. Customers can reach you instantly.
Email signatures: Include your link in your professional email signature to make yourself more accessible.
Websites and landing pages:Add a “Chat on WhatsApp” button that directly links to your WhatsApp.
Digital ads: Place your short link in Google or Meta ads to drive leads directly into a WhatsApp conversation.
Printed marketing: Combine your WhatsApp short link with a QR code and place it on flyers, brochures, or product packaging.
Examples of WhatsApp short link use cases
To make things more practical, here are real-world scenarios where businesses use WhatsApp short links effectively:
E-commerce stores: Adding a “Message us on WhatsApp” link on the checkout page to answer last-minute buyer questions.
Agencies: Including a WhatsApp link in email pitches so prospects can respond instantly.
Event planners: Sharing WhatsApp links with attendees for instant updates and confirmations.
Restaurants: Using QR codes linked to WhatsApp for table reservations or takeaway orders.
Freelancers: Adding a WhatsApp short link to portfolios or social profiles for quick inquiries.
Best practices for WhatsApp short links
To get the most out of your short links, keep these tips in mind:
Always use international format: If you don’t include the correct format, your link won’t work. Always start with the country code.
Enhance your pre-filled messages: Make it easy for customers to understand and send. Here are some ready-to-use templates you can copy:
– “Hi, I’d like to know your pricing.”
– I want to book an appointment for [date].”
– “Do you have this product in stock?”
– “I’m interested in your services. Can we schedule a quick call?”
– “Hi, I need customer support with my recent order.”
💡 Pro tip: keep messages short and clear. Avoid long paragraphs that might look spammy.
Use branded short links:This adds trust and makes your links memorable. Customers are more likely to click on a branded link than a random one.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Track your performance:Use a tool like Replug to see how many people are clicking your WhatsApp links, where they’re from, and what campaigns drive the most conversations.
Place links strategically: Think about your customer journey. Add your WhatsApp link at points where people are most likely to have questions or need quick support.
Optimize your WhatsApp short links using Replug
Replug helps you maximize the value of your WhatsApp short links by combining branding, analytics, and personalization. With custom domains, aliases, and preview controls, your links look professional and build trust. Plus, you can track detailed metrics, add UTM tags, and run A/B tests. Features like retargeting pixels, deep linking, and link expiration further enhance engagement, making every campaign smarter and more effective.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
How to generate QR codes from WhatsApp short links
Sometimes links aren’t enough, especially in offline marketing. This is where QR codes shine.
By converting your WhatsApp short link into a QR code, customers can scan and chat with you instantly.
How to do it:
Shorten your WhatsApp link with a tool like Replug.
While WhatsApp links are simple to create, businesses often make small mistakes that reduce their effectiveness:
Using the local number format instead of the international
Making the pre-filled message too long
Not testing the link before sharing
Overloading every post with the link (can look spammy)
Forgetting to brand or shorten the link
Final thoughts
Creating a WhatsApp short link isn’t just about making communication easier, it’s about giving your business a direct, reliable way to connect with customers. In this guide, we’ve walked you through what short links are, how to create them manually or with Replug, where to use them, and the best practices to follow.
Now it’s your turn: set up your first WhatsApp short link, test it, and start turning casual clicks into meaningful conversations.
Frequently asked questions
How do I create a WhatsApp shortcut?
Open the chat you want, tap the three-dot menu (on Android) or swipe left on iPhone, and select “add chat shortcut” (Android) or “add to home screen” (iPhone). This creates a quick-access icon on your phone’s home screen.
How do I add WhatsApp link on Instagram?
Go to your Instagram profile → Edit Profile → Links → Add External Link. Paste your WhatsApp short link and save. Now visitors can tap your bio to message you directly.
How do I add a WhatsApp link to my profile?
If you mean social profiles (LinkedIn, Facebook, TikTok, etc.): just paste your WhatsApp short link in the website/bio field. Some platforms even auto-convert it into a clickable button.
How to create a short WhatsApp group link?
1. Open your WhatsApp group → Tap group name. 2. Select “invite to group via link.” 3. Copy the link provided 4. If you want a cleaner version, you can shorten it using a URL shortener like Replug.
When it comes to cleaner, more trustworthy links, marketers and affiliates often face the choice: link shortening vs link cloaking.
They might seem similar, but each serves its own purpose. Knowing the difference can help protect your affiliate income, improve branding, and boost engagement.
In this post, we’ll explain:
What they are
How each works
Why they matter
What’s the difference between them
When to use them
And why tools like Replug.io do more than your average link shortener
Even if you don’t know what “link shortening” and “link cloaking” means, this guide is for you.
Boost ROI with branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose
customizable branded URLs.
Let’s say you run an Instagram account for product reviews. You want to share an affiliate offer.
Your raw link might look like this:
We won’t recommend this because:
It looks spammy (people ask, “Where will this take me?”)
It’s hard to read or remember
It breaks in text messages or emails
It reveals your affiliate ID, and someone could strip it out
Has UTM parameters, which might confuse users
It’s impossible to say out loud in a video or podcast
This is why link shorteners and link cloaking tools exist: to help you create secure branded links.
What is link shortening?
Link shortening is the process of turning a long, complex destination URL into a clean, short url that’s easier to share. The shortened URL redirects to the original destination URL, so users still land exactly where you want them.
For example:
becomes:
The process is quick and handled by a link shortening service or short URL shortener like Replug.
How link shortening works (and why it matters)
Link shortening isn’t complicated behind the scenes, but it helps to know how it works.
When you shorten a URL:
You enter your long link into a link shortening service like Replug
The URL shortener or link shortener generates a short URL
When someone clicks, the short URL redirects them to the original destination URL
This process is quick, and the user rarely notices the redirect. Plus, with tools like Replug, your shortened URLs don’t have to look random; you create branded links as well.
Benefits of link shortening
Link shortening isn’t just about making URLs look nicer. Here are a few benefits:
Better user experience: Shortened URLs are easier to read, share, and remember.
Improved trust: Branded short URLs look more professional than long affiliate URLs.
Updatable anytime: Easily change the destination URL later without changing the short URL.
Tracking & analytics: See how many people clicked, where they came from, and what device they used.
Concise messaging: Fits well in social media posts, SMS, email, and print materials.
Using a reliable link shortening tool like Replug also helps keep your shortened URLs active and secure.
What is link cloaking?
Link cloaking goes beyond shortening, and is especially useful for affiliate marketers. It creates a branded, shortened URL that disguises the actual destination URL. When users click your cloaked URL, they still see your branded link in the browser bar, rather than your raw affiliate URL. That’s why it’s also called link disguising or link masking.
For instance, an affiliate URL like:
could be cloaked to:
How link cloaking works (and why it matters)
Link cloaking sounds complex, but it’s actually simple once you see what’s happening.
When you cloak a URL:
You enter your long affiliate link (or any destination URL) into a link cloaking tool like Replug.
The tool creates cloaked URL; usually short, branded, and clean
When someone clicks your cloaked link, they’re taken to the destination URL, but the original messy affiliate URL stays hidden.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Benefits of link cloaking
Cloaked URLs do more than just look tidy:
Protects affiliate IDs: Prevents people from copying your link and removing your ID.
Prevents commission theft: Makes it harder for others to hijack or change the link.
Brand consistency: Shows visitors a consistent, branded URL.
Increased trust: Users are more likely to click on branded links than strange-looking affiliate URLs.
Advanced tracking: Many link cloaking tools offer detailed link analytics, conversion tracking, and even split testing.
At first glance, both seem similar because they make URLs shorter and cleaner. But the difference between link shortening and link cloaking is in how they handle the destination URL and what they’re used for.
Keeps the destination URL visible (after the redirect)
Branding
Uses custom/branded links to reflect brand identity
May or may not use branded links
User perception
Appears more trustworthy and professional when branded
Focuses more on convenience and brevity
Tracking & analytics
Often includes detailed tracking and performance measurement features
May include basic click tracking
Branded links
Branded links are a form of cloaked links
Can include branded links, but not all shortened links are cloaked
Use case example
Affiliate marketing, where destination needs to be masked or branded
Social media posts or SMS, where space is limited
In short: All cloaked URLs are shortened, but not all shortened URLs are cloaked.
Controversy around link cloaking
Some platforms see link cloaking as deceptive because it hides the real destination. This can affect trust if the user feels misled.
But when used transparently, for example, to protect your affiliate ID while still sending users to a relevant page, it’s ethical and widely accepted. Replug helps here by letting you cloak affiliate URLs without hiding intent. Your links look professional, stay on brand, and are trackable, so your audience still knows they’re clicking a trusted link.
How to know which one to choose, and when?
Link shortening vs link cloaking isn’t always about picking one. It’s about what fits your campaign.
Rotating links to show different offers in different places.
If you only need shorter, cleaner URLs for your own content, basic link shortening is usually enough. But if you’re sharing affiliate URLs, need to mask the destination and protect your ID; link cloaking is the smarter choice because it already combines branding, shortening, and protection in one link.
Why Replug does more than basic link shortening services
Basic link shorteners stop at making short URLs. Replug does more:
Affiliate link cloaking: Hide affiliate URLs behind branded links.
Advanced analytics: Track total and unique clicks from devices, locations, referrals, and OS.
QR codes: Generate customizable, dynamic QR codes that can be tracked
Retargeting: Add retargeting pixels to your short link to bring back lost customers and reduce cart abandonment.
A/B testing: Test up to 10 URLs at once with weighted split testing and keep the one with better CTR.
Call-to-action overlays: Add CTA buttons, popups, and banners over your content
Link management: Edit destination URLs, add link expiration on seasonal campaigns, and manage your links and bulk download them all within a single dashboard
SMS links: Keep URLs short and clean so they fit character limits and look trustworthy when sent by text
Deep linking: Direct users straight into a specific app page or product screen instead of just the homepage.
Instead of just shortening a URL, you get full link management + advanced features to help links perform better.
Conclusion
Messy URLs don’t just look bad; they can kill trust, hurt clicks, and cost you affiliate commissions.
That’s why knowing the difference between link shortening and link cloaking matters:
Use link shortening to keep URLs neat and track clicks.
Use link cloaking to protect your affiliate IDs, keep branded URLs visible, and track deeper data.
For creators, affiliates, and businesses that care about trust and conversions, cloaking isn’t sneaky; it’s smart marketing. And with a tool like Replug, you get both shortening and cloaking, plus analytics, retargeting and more, all under your own brand.
Frequently asked questions
What is the point of link shortening?
Link shortening turns long, messy URLs into short, shareable ones. This makes them easier to use in social media posts, SMS, print materials, or anywhere you need clean, memorable links, while also letting you track clicks and engagement.
Is using a link shortener bad for SEO?
Not usually. A short URL itself doesn’t hurt your site’s SEO. Just make sure you’re using a reputable link shortening service (like Replug) and branded domains to keep trust high. Clean, branded links can actually improve click-through rates, which indirectly helps traffic.
How link cloaking improves mobile user experience?
Cloaked URLs are shorter, branded, and easier to read on small screens, so users can see and trust what they’re clicking. They also prevent links from breaking in messaging apps or mobile browsers, making it simpler for people to reach the intended page without confusion.
What does it mean to cloak a link?
Cloaking a link means hiding the real destination URL behind a branded, user-friendly URL. Visitors see your custom link instead of the original affiliate or tracking URL, which helps protect affiliate IDs and looks more trustworthy.
Does Replug do both shortening and cloaking?
Yes. Replug lets you create both simple short URLs and fully cloaked, branded links, plus advanced features like retargeting, call-to-action overlays, and A/B testing.
Why do affiliates cloak links?
To protect their affiliate ID from being removed, hide long and messy URLs, build trust with branded links, and sometimes add retargeting or tracking pixels. Cloaked links also look cleaner and more professional in marketing campaigns.
Does Amazon allow link cloaking?
No. Amazon’s Affiliate Program (Amazon Associates) specifically prohibits cloaking its affiliate links. It’s important to always check the Associates Program Policies before cloaking.
How do you hide your affiliate link with a redirect?
Use a link cloaking tool like Replug. You paste your long affiliate URL into the tool, create a branded, cloaked link, and when someone clicks it, they’re redirected to your affiliate offer while only seeing your clean, branded link in the browser.
VSCO is a popular platform for photographers and creators to showcase their work, but sometimes, its links can be long and unappealing. Whether you’re sharing your VSCO profile on social media or adding it to your Instagram bio, a branded short link makes it cleaner, more professional, and easier to track.
With Replug, you can shorten, customize, and track your links effortlessly. In this guide, we’ll walk you through the simple steps to shorten a VSCO link using Replug.
Navigate to your profile or the specific post you want to share.
Tap the Share button and select copy your profile URL.
Step 2: Create a new shortened link
Go to the Replug app and log in to your account. If you don’t have an account, create a new one.
Once logged in, paste the VSCO link in the bar under Quickly Shorten your link.
Here’s what the auto-generated short VSCO link looks like:
Step 3: Save and copy your shortened link
Click Save Shortened Link to generate your final short URL.
Useful tip: Copy the shortened link and test it in your browser to ensure it redirects correctly.
Link shortener tools like Replug not only help you create short links but also make your link cleaner and more shareable, thus improving click-through rates. Plus, you’ll also save space, making them perfect for platforms with character limits.
What else can you do with Replug?
With Replug, you can do much more than just shorten and track your VSCO links. Here are a few ways Replug can enhance how you share your VSCO content:
Create custom links: You can personalize your shortened VSCO link to match your brand or make it more recognizable. Whether it’s for your photography portfolio or a specific post, shortening a URL ensures that your link is memorable and professional.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Track engagement: Replug allows you to add tracking and UTM parameters to your VSCO links. You can monitor which social platforms, websites, or campaigns drive the most traffic to your VSCO profile or posts. It’s a great way to measure your success and refine your strategy.
Create expiring links: Replug allows you to set expiration dates for links if you’re offering limited-time access to exclusive VSCO content (like behind-the-scenes shots or premium presets). Once the time is up, the link automatically redirects to another page, keeping your audience engaged with fresh content.
A/B test your links: Not sure which post or portfolio format attracts more visitors? With Replug, you can A/B test up to 10 VSCO links and track which one gets the most engagement.
Sharing across multiple platforms: Once you’ve shortened your VSCO link, sharing it becomes much easier. You can use your branded short link across various platforms, such as in your Instagram bio, social media posts, email newsletters, or even direct messages, without worrying about clutter or space limitations.
Optimizing for SEO: Creating an SEO-friendly URL builds trust with your audience and improves click-through rates. Plus, your VSCO link will always stay professional and on-brand with Replug.
Conclusion
Shortening your VSCO link with Replug makes it more professional, user-friendly, and trackable. Whether you’re sharing your photography portfolio or a specific post, a short and clean URL improves the user experience.
Start using Replug today and optimize how you share your VSCO content!
Frequently asked questions
Will a shortened VSCO link affect my profile’s visibility?
No, shortening your link won’t impact your profile’s visibility. In fact, a clean, branded short link can make it more appealing and clickable, leading to more visits.
How to get VSCO link for my profile or post?
To get a link for your VSCO profile or specific post, simply open the VSCO app or website, navigate to the profile or photo you want to share, and click the “Share” button. From there, you’ll see an option to “Copy Link,” which will give you the direct URL to your profile or post that you can share on social media, emails, or anywhere else!
Can I edit a shortened VSCO link later?
Yes! With Replug, you can edit the destination URL without changing the short link itself, which is super handy for updating content without resending a new link.
Will my VSCO link expire after shortening it?
No. Most link shorteners, including Replug, do not have an expiration date for standard shortened links. Your VSCO link will remain active unless you delete or modify it.
Does VSCO allow link sharing on social media?
Yes, you can share your VSCO link anywhere. It can be on your Instagram bio, X (Twitter), Facebook, or even in emails. However, some platforms may require you to use a bio link tool if you want to display multiple links.
Why should I track my VSCO link clicks?
Tracking helps you see where your audience is coming from and which platforms drive the most traffic to your VSCO content. It’s useful for creators who want to understand their audience better and optimize their sharing strategy.
YouTube is the world’s second-largest search engine and a powerhouse for content sharing, with billions of videos uploaded and watched daily. If you’re a brand with a vast presence on YouTube, a content creator, a marketer, or a casual user, sharing YouTube links is essential for reaching a wider audience.
However, long URLs can appear cluttered and unprofessional, especially on social media, in emails, and in marketing campaigns.
Shortening a YouTube URL makes it cleaner, easier to share, and increases the chances of getting clicks on it. In this guide, we’ll explore two simple ways to shorten YouTube links, using YouTube’s built-in short URL feature and Replug’s short link generator.
Let’s get started!
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Method 1: Using YouTube’s built-in short URL feature
This is the easiest and quickest way to shorten a YouTube URL directly from the platform.
Step 1: Play the video
Search for a video of your choice on YouTube and play it.
Step 2: Click the share button
Below the video, you’ll see the “Share” button. Click on it! This will open a window with sharing options.
Step 3: Copy the shortened URL
In the pop-up window, you’ll see a shorter version of the video’s URL. This link is much shorter and cleaner than the one in the address bar (URL bar).
Simply click the “Copy” button to copy the shortened URL to your clipboard. Then, share it as you like.
If you want a more professional and branded short URL that doesn’t look spammy or messy, you can use a URL shortener tool like Replug.
Unlike the previous method, this advanced link shortener lets you customize URLs for your YouTube channel, shorts, and videos, making them more memorable and trustworthy.
Getting started is simple:
Sign up for a free Replug account, or log in if you already have one, and start creating short, branded links in seconds!
Step 1: Copy and paste your URL
Once logged in, go to the Home page and paste the original YouTube URL into the provided “Quickly Shorten your link” field.
Click the arrow button, and a pop-up window will appear.
Step 2: Shorten your YouTube URL
Personalize your shortened link by adding a branded keyword or phrase to make it more recognizable. Then, click the checkmark, and your shortened YouTube link will be saved.
Add UTM parameters: If you’re sharing the link for marketing purposes, you can add UTM parameters to track clicks and analyze performance. Replug makes it easy to add these parameters without manually editing the URL.
Step 3: Enhance your link with advanced features
Within the same pop-up window, you’ll find additional customization options, including:
Customize link preview: Control how your link appears when shared.
Customize favicon: Add a branded icon to your link.
Password protection: Restrict access to various users.
Link expiry: Set a time limit for link validity.
A/B testing: Compare different versions for performance.
A URL shortener offers many benefits, from making your links cleaner and easier to share to boosting trust and engagement with your audience.
Replug not only shortens your YouTube URLs but also adds powerful features like branding, analytics, and retargeting. This means you can share polished links while tracking and improving engagement.
Custom domains & vanity URLs: Brand your links with your own branded short domain to make them look professional and credible.
Click tracking & analytics: Track every click by device, location, time, and more, all viewable in your dashboard or exportable as CSV.
Retargeting integration: Add tracking pixels from Facebook, Google, Twitter, and others to retarget viewers and build warm audiences.
QR codes for YouTube videos: Instantly generate scannable and dynamic QR codes for offline promotions, packaging, or event marketing.
Shorter, shareable links: Clean, compact URLs that look professional and fit perfectly in bios, emails, and captions.
Better engagement rates: Short links appear more trustworthy, increasing the chances of clicks and views.
A/B testing with smart links: Test different YouTube thumbnails, CTAs, or landing pages to see what drives the most engagement.
UTM parameter support: Add campaign tags to track YouTube traffic in Google Analytics without messy long links.
Seamless social sharing: Optimized links that look polished across platforms like Instagram, X (Twitter), TikTok, and LinkedIn.
Centralized link management: Manage all your YouTube links, campaigns, and analytics from one easy dashboard.
Conclusion
In this blog, we discussed how to shorten a YouTube URL, its significance, and walked through two simple methods to do it. First, we looked at YouTube’s built-in short URL feature for quick sharing.
Then, we explored how Replug.io helps you create custom, branded short links with advanced features like UTM tracking, retargeting, A/B testing, and centralized link management.
If you haven’t already, give Replug’s URL shortener a try and experience the difference it can make in managing and optimizing your links.
Frequently asked questions
Why should I shorten a YouTube URL?
Long YouTube URLs can look cluttered and unprofessional, especially on social media and in marketing campaigns. Shortening them makes links cleaner, easier to share, and more clickable.
What’s the benefit of using a branded short URL with Replug?
Replug lets you customize your YouTube links with branded keywords, making them more recognizable, trustworthy, and engaging. It also provides tracking, retargeting, and link management features for marketers and businesses.
Is shortening YouTube URLs with Replug free?
Yes, you can start shortening YouTube links for free with Replug. Paid plans unlock advanced features like branded domains, retargeting pixels, and A/B testing.
Can I track clicks on my shortened YouTube URL?
Yes! Replug allows you to add UTM parameters and access detailed link analytics, tracking clicks, engagement, and campaign performance.
Where can I share my shortened YouTube URL?
You can share it anywhere, on social media (Twitter, Facebook, Pinterest, etc.), emails, blogs, SMS, or even QR codes, to reach a wider audience.
Free URL shorteners are great and all, but let’s be real: paid URL shorteners take things to the next level.
When you’re paying for something, you expect to get more out of it, right? And with URL shorteners, that “more” includes some seriously cool features. But here’s the real question:
Which paid URL shortener actually gives you the most value for your money?
Any online link shortener can clean up a long, messy link. But the good ones let you brand and customize your links, turning that long and disorganized string of text into something sleek and professional.
They also give you tracking insights to see who’s clicking your links, and even help you figure out which marketing campaigns are actually working.
So, if you’re ready to upgrade your links, here are the top 5 paid URL shorteners that bring value, functionality, and style to the table.
5 Top-rated paid URL shorteners online
With countless options out there, finding the right tool can be tricky. To make it easier, we’ve narrowed it down to the top 5 URL shorteners you should consider.
Let’s start with the first one:
1. Replug
Replug.io is a powerful link management tool that allows you to create unlimited branded short links, giving you the flexibility to streamline your link-sharing process.
With in-depth analytics and top-notch link tracking capabilities, it offers valuable insights into your audience’s behavior and engagement.
What sets Replug apart is its URL shortener tool, which is by far the best free link shortener online, offering you a seamless way to create branded, short links that stand out.
With its intuitive dashboard and real-time tracking features, it not only simplifies your link-sharing but also provides powerful insights to boost your marketing strategy.
Unlike other tools that provide only one or two of these elements, Replug combines them all into a single, rich platform.
Key features
With Replug, you get access to an all-in-one platform with exceptional attributes. Here’s what’s in store:
Link management: Manage all your links through a simple and clean dashboard, alongside advanced features such as link preview, link expiry, password protection, and much more.
Link shortening: Shorten unlimited links, create vanity URLs, and customize link previews with branded links and favicons.
Link analytics: Access detailed analytics, including total and unique clicks segmented by location, referral, device, and browser.
Bio links: Create customizable bio link pages with social links, blocks, RSS feeds, and retargeting pixels.
Call-to-action generation: Create eye-catching CTA campaigns for your links to boost conversions and sales.
White-label solution: Customize the dashboard, logos, domain, reports, and more, which is ideal for agencies wanting to brand their services.
Retargeting pixels: Add retargeting pixels to your links to track users and re-engage them with targeted ads on multiple digital platforms.
Deep linking: Direct users to specific pages within your app or website for a personalized, seamless experience.
A/B testing: Test up to 10 URLs simultaneously, with percentage-based traffic distribution to optimize link performance.
Link rotation: Set up to 10 traffic rules for short links, directing users to different destinations based on conditions. A default link ensures users are always redirected.
QR code generation: Generate customizable QR codes with trackable performance, editable colors, and PNG or SVG download options.
Team management: Collaborate efficiently by inviting team members and assigning roles, ensuring streamlined workflows for link management and campaigns.
2. Rebrandly
Rebrandly is one of the most popular tools for creating branded links. It allows you to customize URLs with your own domain, making every link you share look polished and trustworthy.
With features like custom slugs, advanced analytics, and traffic routing, it’s pretty beneficial for businesses that want their links to double as a brand asset.
Key features
Custom domains & links: Get a domain of your choice and create and manage branded links hassle-free.
Advanced analytics: Track detailed link performance with this URL shortener tool.
Traffic routing: Direct clicks to specific pages based on conditions.
Bio links (Link Gallery) & QR codes: Build bio link pages and generate trackable QR codes seamlessly.
3. Bitly
Bitly is one of the most recognized names in the URL shortener space, known for its simplicity, reliability, and wide adoption. It offers branded links, link tracking, and basic analytics, making it a go-to choice for businesses that need a straightforward link management solution.
However, most of Bitly’s advanced analytics and customization options are locked behind paid plans. While it works well for large businesses managing high volumes of links, it’s becoming less appealing for small businesses and individual users who just want to shorten links and track basic performance without committing to higher costs.
Key features
Branded links: Customize URLs with your own domain for brand consistency.
Analytics & reporting: Track clicks, referral sources, and geographic data without any trouble.
Retargeting pixels: Add tracking pixels for remarketing campaigns easily.
Integrations: Connect with tools like Zapier and enterprise platforms.
Dub is a modern URL shortener built for marketers and teams that want deeper insights into their campaigns. Unlike basic shorteners, this tool doesn’t just tell you how many people clicked your links; it helps you connect the dots between clicks, leads, and conversions.
Moreover, with advanced analytics, you can actually see how your shortened links contribute to sales and customer acquisition.
Dub is also developer-friendly, offering an API-first approach for businesses that need to integrate link management into their existing systems.
Whether you’re running email campaigns, paid ads, or influencer marketing, this brilliant platform gives you the flexibility to create branded links, set up traffic rules, and analyze real ROI.
Key features
Detailed analytics: Track clicks, leads, and sales tied to your shortened URLs to further improve your marketing strategy.
API-first design: Build Dub into your own workflows and marketing stack, without any complex process.
5. Sniply
When you talk about URL shorteners available online, Sniply always makes the list. It is unique in that it allows you to add a custom call-to-action (CTA) overlay to your shared links. This can drive traffic back to your website or encourage specific actions while sharing valuable content.
Alongside its signature CTA feature, Sniply also provides essentials like QR codes, UTM parameters, detailed analytics, and custom domains.
While its analytics aren’t as advanced as some other tools, it does track conversions from click to purchase, giving you a clear picture of how your links contribute to revenue.
Key features
CTA overlays: Add CTAs to any link you share.
Link analytics: Track clicks, conversions, and much more.
Retargeting & A/B testing: Re-engage users and test different strategies.
Team management: Share links with your team members the way you like.
Here’s a quick breakdown of each tool’s pricing plans to help you make an informed decision:
Tool
Basic Plan
Pro Plan
Premium Plan
Replug
$19/month
$39/month
$99/month
Rebrandly
$14/month
$39/month
$119/month
Bitly
$10/month
$29/month
$199/month
Dub
$30/month
$90/month
$300/month
Sniply
$9/month
$29/month
$59/month
Best use cases for paid URL shorteners
Paid URL shorteners are versatile tools that cater to diverse industries and professionals. Here’s how different types of businesses and users can benefit from them:
E-commerce: Track customer behavior with detailed analytics. Use branded links for a polished, trustworthy shopping experience, and boost conversions with deep linking to specific product pages.
Content creators: Customize bio links for platforms like Instagram or TikTok. Promote specific content with branded URLs, and monitor audience engagement to refine your strategy.
Affiliate marketers: Use A/B testing to experiment with different campaigns, retarget users who clicked your links, and analyze traffic performance to maximize commission opportunities.
Agencies: Use white-label solutions to add your branding, collaborate with team members on client accounts, and utilize advanced analytics to demonstrate campaign success to clients.
Freelancers: Create professional-looking links to promote your portfolio or services. Use bio links to consolidate your online presence, and track link engagement to identify your most effective outreach strategies.
Event planners: Share event registration links, directing attendees to specific event pages, and track sign-up trends to plan better for future events.
Nonprofits and NGOs: Share donation links with branded URLs, track donor engagement, and run A/B tests on different campaigns to see what drives more contributions.
Music artists: Promote new releases, concert tickets, and merch with branded links. Converge links to your streaming platforms and social media using bio links, and track fan engagement to identify your top-performing campaigns.
Social media managers: Optimize link performance for multiple social platforms. Create branded short links that align with your brand identity, and analyze clicks to see which platforms socials drive the most engagement.
Mobile app developers: Use app deep linking to guide users directly to specific app features, track user acquisition campaigns, and personalize experiences with advanced analytics.
By tailoring the use of paid URL shorteners to your niche, you’ll unlock new levels of efficiency and engagement in your marketing strategies.
What to look for in a paid URL shortener: Key points & considerations
When choosing a paid URL shortener, it’s important to keep these things in mind:
Custom domains: A good shortener should let you use your own branded domain, helping build trust and recognition with every link you share.
Branding: The ability to add your logo, custom slugs, and design elements ensures that every link reflects your brand identity.
Detailed analytics: Access to real-time data on clicks, locations, devices, and user behavior is crucial for measuring campaign performance and ROI.
Link management: Look for a dashboard that makes it easy to organize, edit, archive, or tag your links for better control and efficiency.
Audience segmentation: Advanced shorteners allow you to segment your audience based on demographics or behavior, enabling more targeted and effective marketing.
Retargeting & tracking: Integrated retargeting pixels and tracking tools help you stay connected with users even after they click, boosting conversions and ad effectiveness.
Final verdict: Which is the most trusted URL shortener?
At this point, you are familiar with the benefits of using link management tools. Moreover, we have also mentioned the top-paid URL shorteners.
However, when it comes to which URL shortener is an all-rounder, Replug truly shines as the all-in-one, customizable, and scalable solution. It is undoubtedly the most trustworthy option for marketers, agencies, and businesses looking to level up their link-sharing game.
With features like branded URLs, detailed analytics, bio links, retargeting, and more, Replug has everything you need to create powerful, performance-driven links.
All signs point to one thing: if you want a shortener that goes beyond just links and actually helps you grow, retarget, and optimize every campaign, Replug is the smartest investment.
Frequently asked questions
What is a URL shortener tool?
A URL shortener tool is an online service that converts long, complex web addresses into shorter, more manageable links while preserving the original destination. Popular examples include Replug, Bitly, TinyURL, and Rebrandly, which are widely used for social media, marketing, and email campaigns. As of 2025, these tools often integrate with analytics platforms to track clicks and user engagement.
How do URL shorteners work?
URL shorteners work by mapping a lengthy original URL to a unique, abbreviated alias stored in a database. When the short link is clicked, the service performs an HTTP redirect to the full address. This process involves generating a hash or key for the short version, ensuring quick resolution without altering the target page. Modern shorteners also employ security checks to prevent malicious redirects and provide real-time performance data.
How do URL shorteners make money?
URL shorteners generate revenue primarily through tiered subscription plans for advanced features like custom branding, detailed analytics, and API access, as seen with services like Short.io and BL.INK. They also monetize through data insights from click demographics, resold to marketers, and, in some cases, through intermediary ads during redirects.
For user-focused platforms, ShrinkEarn and Linkvertise earn by displaying ads on shortened links, paying users up to $20 per 1,000 views (ShrinkEarn) or $70 per 1,000 (Linkvertise) while retaining ad revenue shares.
Why use a paid URL shortening service?
Paid URL shortening services offer advanced features like custom branded domains, detailed analytics on click demographics, and enhanced security against spam or phishing, which free versions often lack. They ensure higher reliability with uptime guarantees, API integrations for automation, and compliance with data privacy regulations like GDPR. In 2025, options like Replug Scale or Rebrandly Pro provide scalable solutions for businesses, justifying the cost through improved ROI on marketing efforts.
Today, we’re putting two popular URL shorteners head-to-head: T2M and Replug. Both tools have a lot to offer, with features and pricing that make this a close race.
But let’s be honest, there’s always one that stands out and “rises above the rest.” We think that in the case of T2M alternatives, Replug truly takes the lead.
You should know beforehand that picking the right URL shortener isn’t just about making links shorter; it’s about finding a tool that genuinely works for you.
Maybe you want to track your links’ performance, make your brand look more polished, or get the most out of your ad campaigns. The right choice can save you time, boost your results, and make life a whole lot easier.
In this blog, we’ll break it all down for you. From comparing features and pricing to user reviews and practical tips, we’ll help you figure out which tool is the better choice.
Whether you’re looking for simplicity or advanced functionality, we’ve got you covered.
Let’s get started!
T2M
Replug
Description
T2M is a reliable URL shortener that offers essential link management features, including custom short links, detailed analytics, and QR code generation.
Replug is a dynamic short link generator designed for marketers and businesses of all sizes. It not only offers advanced link shortening and analytics, but also features link retargeting and full customization. This enables users to drive more traffic and conversions through their links.
Pricing starts from
For individuals $5/month For business $45/month
$19/month
Best for
Small businesses
Agencies and marketers
Feature-by-feature analysis: T2M vs. Replug
Features
T2M
Replug
Link management
URL branding, customization & labeling
Yes
Yes
URL cloaking
Yes
Yes
Branded vanity URLs
Yes
Yes
Link preview
No
Yes
URL expiration & password protection
Yes
Yes
Link dashboard
Yes
Yes
Custom-branded domains
Yes
Yes
Bulk actions
Yes
Yes
Tags & campaigns
Yes
Yes
Zapier & browser extensions
Yes
Yes
Multiple short URLs
Yes
Yes
Link tags
Yes
Yes
Analytics and reports
Dashboard reporting
Yes
Yes
Clicks data history
Yes
Yes
Unique & repeated clicks
Yes
Yes
Real-time analytics
Yes
Yes
Download analytics reports
Yes
Yes
Geo/Country targeting
Yes
Yes
UTM builder
Yes
Yes
Custom analytics
No
Yes
Custom & public analytical reports
Yes
Yes
Export analytics per campaign
Yes
Yes
Bulk import into campaigns
Yes
Yes
Filtering options
Yes
Yes
API access
Yes
Yes
404 redirect
Yes
Yes
301 HTTP redirects
Yes
Yes
QR codes
QR code branding
Yes
Yes
Dynamic QR code
Yes
Yes
Custom colors
Yes
Yes
Bio links
Branded bio links
No
Yes
Bio link dashboard
No
Yes
Custom theme, text, and font
No
Yes
RSS feed
No
Yes
Social links, Images/Videos
No
Yes
Text cards
No
Yes
Bio-links preview
No
Yes
Editable alias
No
Yes
CTA campaign
Custom CTAs
No
Yes
3rd-party/ Custom widgets
No
Yes
Exit-Intent pop-ups
No
Yes
Summary page
No
Yes
Retargeting campaign
Retargeting pixels
No
Yes
A/B testing
Yes
Yes
Mobile targeting
Yes
Yes
Traffic rotation as per Country, Device, Browser, OS, Date, Days of week, IP
No
Yes
Deep-linking
No
Yes
White-label
White label dashboards
Only available in the custom plan
Yes
Personalized domain URL
Yes
Yes
Branded URL
Yes
Yes
Personalized favicons, colors, and domain
Yes
Yes
Feature volume
Branded custom domains (BSD)
Up to 10 in the highest available plan
Up to 100 in the highest available plan
Short URLs per month
Up to 100,000 in the highest available plan
Unlimited
Bio landing pages
–
Up to 500 pages in the highest plan
Maximum active short URLs
Up to 1,500,000 in the highest available plan
Unlimited
Clicks/redirects per month
Up to 250,000 in the highest available plan
Unlimited
Clicks data history
Up to 24 months in the highest available plan
Unlimited
Total no. of tags allowed
Up to 100
Unlimited
Max no. of pages permitted for A/B testing
Up to 2
Up to 10
Bulk import URLs
1000 URLs/CSV in the highest plan
Unlimited
Bulk update URLs
1000 URLs/CSV
Unlimited –
Workspaces
Unavailable
Up to 100 workspaces in the highest plan
Teammates (user seats)
Only available in add-ons
Up to 100 team members in the highest plan
Privacy and support
GDPR privacy
Yes
Yes
Onboarding & setup
Yes
Yes
A detailed comparison of T2M vs. Replug
Discover how T2M and T2M’s alternative Replug stack up in this detailed comparison of their features, pricing, and usability. Find out which tool is the ultimate choice for your link management and marketing needs!
T2M vs. Replug: Link shortening and management
T2M link management
T2M stands out as a straightforward yet effective link-shortening tool, perfect for users who value simplicity in link management. It offers key features like customizable links, bulk shortening, link tags, and link expiration settings, ensuring ease of use for basic link management needs.
However, its limitations include a cap of 5,000 links in the standard plan, support for only 250 URLs per CSV in bulk imports, and the allowance of just one custom domain.
Additionally, it lacks advanced features like link previews, favicon customization, and deep linking, which may be a dealbreaker for users seeking more comprehensive link management tools.
While it’s a solid option for no-frills link management, these restrictions may not suit users with higher demands.
Replug link management
Replug takes link shortening a step further by offering comprehensive link management tools. It goes beyond basic tools, offering branded short links, vanity URLs, and tagging alongside link cloaking, bulk link import, and export.
Its standout features include deep linking, customizable link previews, favicon addition, and link grouping for streamlined organization.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Deep links are particularly valuable for directing users to specific in-app content, enhancing user experience, and boosting conversion rates.
When it comes to volume, you get unlimited links even in the most basic plan, alongside five campaigns, unlimited bulk link shortening, and much more.
Replug’s user interface is intuitive, making it easier for marketers to manage their campaigns efficiently.
T2M’s dashboard provides a straightforward overview of link performance, offering essential metrics such as click analytics, geo-location, and referrer information, features that the platform recently introduced.
However, it lacks advanced filtering and segmentation options that seasoned marketers might require.
Compared to other short link generators, T2M’s analytics are less comprehensive. The highest plan provides you with a total of 250,000 Clicks/redirects per month, which isn’t enough if you’re a large-scale agency or business.
However, if you’re considering the basic or standard plan, keep in mind that they only include Level 1 and Level 2 analytics. These plans also exclude the analytics report feature, which might fall short of meeting advanced statistical needs.
Replug link analytics
Replug continues to impress with its top-notch link tracking and analytics capabilities, giving marketers a complete picture of their performance. From clicks and engagement metrics to user demographics, UTM tracking, device usage, and geographic data, Replug leaves no stone unturned.
Replug – the top T2M alternative also allows users to segment data for more granular insights, helping marketers refine their strategies.
But here’s where Replug truly outshines T2M: it offers QR scan tracking, unlimited clicks per month, custom date range history, campaign tracking, and automated reports, all designed to make your marketing smarter and more efficient.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms.
Try deep links for free
T2M vs. Replug: QR codes
T2M QR codes
We love how the platform offers dynamic QR codes starting from the standard plan, allowing users to update the URL on the backend without regenerating the QR code, a true time-saver.
What truly sets it apart is its comprehensive QR code branding options, including customizable colors, logos, sizes, margins, and more. However, one drawback is the lack of QR scan tracking data, limiting its analytics potential.
But overall, this level of customization lets you create visually striking and highly personalized QR codes, earning T2M a well-deserved point in this area.
Replug QR codes
Replug’s QR codes are integrated with its analytics suite. This allows users to track detailed insights, such as the number of QR scans, scan locations, devices used, and more—making it a powerful tool for data-driven campaigns.
With Replug, you can generate dynamic QR codes for every shortened link, even on the most basic plan. The platform offers extensive customization options, including changing the background and foreground colors and downloading the QR code in your preferred format.
Whether you’re running print ads, digital campaigns, or both, Replug ensures your QR codes are functional, visually appealing, and fully trackable.
The platform does not provide the option to create customizable bio-link pages to consolidate multiple links, unlike its competitors, such as Replug or Bitly.
Replug link in bio
Replug excels in bio links, offering a fully customizable bio link page that allows users to organize and display multiple professionally branded links.
With an integrated RSS feed, you can automatically display your latest blog posts or updates on your bio-link page. Or add a tracking pixel to your bio-links to monitor audience engagement with your bio-links.
Replug’s bio link page supports the addition of CTAs, social media links, and product promotions, making it a more comprehensive solution for businesses and marketers looking to manage their online presence and drive conversions.
Unlike Replug, T2M does not offer the option to add retargeting pixels to your links. While it provides link tracking and analytics, it falls short in enabling users to retarget audiences based on their link interactions.
Replug retargeting pixels
Replug stands out with its retargeting capabilities. Users can add retargeting pixels to their shortened links, allowing them to target visitors with tailored ads across various platforms like Facebook and Google.
T2M vs. Replug: A/B testing
T2M A/B testing
Similarly, A/B testing functionality is limited, as you can only test up to 2 pages at a time, making it less suitable for marketers focused on these advanced strategies.
Replug
Replug also offers A/B testing for links, enabling marketers to test up to 10 different versions of their links and optimize performance based on real-time results.
T2M vs. Replug: Call-to-action campaigns
T2M CTA campaigns
T2M does not provide the option for its users to create call-to-action campaigns.
Replug
Replug excels at creating call-to-action campaigns. Users can customize their CTA buttons, directing visitors to specific landing pages, forms, or promotions.
The platform supports multiple CTA types, including buttons, pop-ups, and banners, all of which can be tested and optimized through Replug’s A/B testing features.
Boost your conversion rates with irresistable CTAs with
What’s even better is that Replug allows you to track detailed analytics for each CTA, including click-through rates and engagement metrics, helping you refine your strategy. This makes Replug a stronger choice for driving conversions and maximizing campaign performance.
T2M vs. Replug: Link rotation
T2M link rotation
T2M offers basic traffic redirection features, allowing users to route visitors based on their mobile operating systems, such as iOS or Android, or redirect them to location-specific links using IP-based detection.
While this is helpful for directing users to the right app stores or region-specific pages, it lacks the flexibility needed for more sophisticated targeting.
For example, T2M does not support redirection based on device type, Windows OS, or other key criteria that could help marketers fine-tune their campaigns.
Replug link rotation
Replug offers advanced traffic routing capabilities, enabling users to direct audiences based on criteria such as location, device type, browser, and operating system. This link rotator allows marketers to create highly targeted campaigns that ensure users land on the most relevant pages or platforms.
On the analytics side, Replug provides in-depth insights into traffic routing performance. Users can track metrics like the number of redirects, audience breakdown by routing criteria, and engagement patterns, helping fine-tune strategies for better results.
The lack of detailed documentation on T2M’s white-labeling features leaves potential users with questions about its full capabilities. While the option to customize logos, colors, and domains is a plus, it’s unclear how extensive the branding options are or if additional tools like analytics sharing or sub-user management are included.
For businesses looking to provide a fully branded experience, T2M’s white-label offering might work well, but only if paired with the higher-tier custom plan.
Unfortunately, the limited transparency on these features may make it harder for users to evaluate their true value compared to other platforms like Replug (The T2M alternative), which offers detailed white labeling and customization options with more clarity.
Replug white-label dashboards
Replug takes white labeling to the next level with various customizable options. It enables users to design a fully branded dashboard for their team or clients, complete with logos, color schemes, and custom URLs.
Use custom domains for links and bio pages, creating a consistent and professional brand experience. Generate white-labeled reports for clients, ensuring all analytics and insights are presented with your branding.
Tailor retargeting links, CTA campaigns, and bio link campaigns with your brand identity, giving your audience a cohesive experience across all campaigns.
Throughout this comparison, we’ve seen that T2M delivers a solid, no-frills solution for users who simply need basic link shortening, QR codes, and straightforward analytics. It’s reliable, affordable, and a decent fit for individuals or small businesses with limited needs.
On the other hand, Replug clearly rises as the best T2M alternative for modern marketers, agencies, and businesses that want more than just short links. With advanced analytics, bio link pages, retargeting pixels, CTA campaigns, A/B testing, and white-label dashboards, it transforms link management into a full-fledged marketing powerhouse.
At the end of the day, the choice depends on your goals:
If you want simplicity and a budget-friendly tool → go with T2M.
If you want scalability, advanced marketing features, and unlimited growth potential → Replug is the clear winner.
For marketers who want their links to do more than just redirect, Replug isn’t just an option; it’s the smarter investment.
Frequently asked questions
Which tool is better for advanced analytics?
Replug stands out with its detailed analytics dashboard, providing insights into audience demographics, device usage, and more. T2M offers basic analytics but lacks the depth that Replug provides.
Can I create branded links with both tools?
Yes, both T2M and Replug allow you to create branded links. However, Replug offers more advanced customization options, including branded dashboards and white-label reports.
Do both platforms support QR code generation?
Yes, both platforms generate QR codes. T2M, however, offers more customization for QR code designs, including branding and styling options.
Which platform is better for retargeting ads?
Replug is the clear choice for retargeting, allowing users to add tracking pixels to their links. T2M does not support retargeting features.
The URL shortener market is expanding and growing rapidly, valued at USD 360.4 million in 2024 and projected to exceed USD 1,020 million by 2033.
The rising demand for personalized user experiences has made URL shorteners a must-have tool for brands, agencies, and content creators. Once seen as a simple link shortening tool, it has now transformed into a full-fledged marketing platform.
And here’s the exciting part. In 2025, link shorteners aren’t just about making complex and lengthy links shorter. They’ve leveled up into powerful tools loaded with features like advanced analytics, retargeting pixels, branded domains, QR codes, and even bio link pages. As a result, they are providing businesses more ways than ever to increase engagement and track performance.
So, which ones are the good URL shorteners that are worth your time (and money)?
We’ve rounded up the top URL shorteners of 2025, complete with features, pricing, and reviews, to help you find the ideal tool to supercharge your links.
What are URL shorteners?
URL shorteners are online tools or services that convert long, complex web addresses into shorter, more manageable links without changing the destination page.
These shortened URLs are easier to share on social media, emails, and other digital platforms where space is limited or readability matters. Popular examples include: Replug, Bitly, TinyURL, and Rebrandly.
Beyond just shortening links, modern URL shorteners often provide additional features such as click tracking, analytics, custom aliases, and branded domains. This allows businesses and individuals to monitor engagement and enhance their marketing strategies.
By simplifying lengthy URLs, these tools improve user experience, link aesthetics, and shareability across platforms.
How does a URL shortener work?
A URL shortener works by creating a unique, compact identifier that redirects users to the original long URL.
When a user inputs a long web address into a shortening service, the system stores that URL in its database and generates a short, unique code, usually a random string of letters and numbers.
This code is appended to the shortener’s domain (e.g., replug.io/abc123). When someone clicks the shortened link, the shortener’s server looks up the corresponding original URL and instantly redirects the user to that destination using an HTTP 301 or 302 redirect response. This process happens in milliseconds.
Advanced URL shorteners also track user interactions, such as click count, location, device type, and time of access, providing valuable insights for analytics and digital marketing optimization.
In recent years, URL-shortening tools have seen significant growth. After detailed research, we have identified the following 7 link shorteners as the best.
This is because they are comprehensive link management tools and offer ideal and optimal solutions in terms of pricing, features, user-friendliness, and customer reviews.
7 Best URL shorteners for marketing professionals [2025]
Choosing the right URL shortener can significantly enhance your marketing efforts by improving link tracking, branding, and audience engagement.
Below, we’ve rounded up the top tools that offer powerful analytics, customization options, and seamless integration to supercharge your campaigns.
Let’s start with Replug.
1. Replug
The first on our list and the most top-notch custom URL shortener is Replug. It is an all-in-one link management tool for agencies and marketing pros with cost-effective pricing.
With this handy and easy link shortener tool, users can shorten branded URLs, do A/B testing, create link previews, set up link expiry, build bio-links, and much more.
Some of the most significant features of this best all-around URL shortener are:
Hassle-free link management: Easily organize, edit, and monitor all your links from one intuitive dashboard.
Top-notch white-label solution: Customize links with your own domain and branding for a professional, trustworthy look.
Advanced link tracking: Get real-time insights into clicks, audience behavior, and campaign performance.
Smart retargeting pixels: Reconnect with users who’ve interacted with your links to boost conversions.
Built-in QR code generator: Create shareable QR codes instantly for offline and online campaigns.
Link rotation feature: Distribute traffic across multiple URLs for A/B testing or marketing experiments.
Deep linking capabilities: Send users directly to specific pages or app sections for a seamless experience.
All-in-one bio-link tool: Create a single, branded page that houses all your important links for social media.
Unlike its competitors, Replug also has a dedicated Chrome extension and a user-friendly web app. It also provides additional benefits such as link retargeting, link history, high-end customer support, tracking individual links, bulk link creation, and viewing related analytics on a dashboard.
With Replug.io, you can even track the performance of specific marketing campaigns in particular locations. All in all, it’s the perfect fit for businesses of all sizes and industries.
Rebrandly is a state-of-the-art URL-shortening solution with a host of features. With this digital tool, you can craft custom, branded, and concise links that are memorable and easily shareable across various social media platforms.
It is preferred for team collaboration and allows you to set up multiple workspaces and invite team members, making it an excellent choice for team-based URL-shortening needs.
Additionally, it offers advanced features such as link retargeting support, making it a well-rounded and versatile solution.
Bitly is a widely used tool to shorten URLs, making them more manageable. Alongside URL shortening, it includes a QR code generator, which is commonly preferred by social media influencers and businesses.
While these basic features are available for free, they come with Bitly branding on the shortened links.
For users seeking more advanced capabilities, the paid version of Bitly offers additional features. This includes link retargeting, access to detailed link history, priority customer support, and a user-friendly dashboard to track and analyze link performance easily.
Pricing plans
Free: $0/month
Core: Annual plan only
Growth: $35/month
Premium: $300/month
Pros
Cons
✅ Enhanced shareability for enterprise businesses.
❌ Does not offer as many advanced features as some competitors.
✅ Detailed link analytics.
❌ Limited customization options.
✅ Flexibility and redirection control.
Customer Reviews
4. Dub
Dub is an open-source modern URL shortener built for flexibility, speed, and scalability. It’s especially popular among startups, developers, and businesses that want more control over their link management.
With Dub, you can shorten branded links, track analytics in real time, and much more.
Pricing plans
Pro: $30/month
Business: $90/month
Advanced: $300/month
Enterprise: Custom
Pros
Cons
✅ Advanced feature set.
❌ Technical setup required for advanced use.
✅ Custom domains to brand your links for higher trust.
❌ No free plan for users.
5. BL.INK
BL.INK is an all-in-one platform that manages links, tracks them, and gauges their performance exceptionally. It shows how links perform, either through reports or by collaborating with tools like Google and Adobe.
Plus, it effortlessly combines with other systems using its open API. It is suitable for businesses of all sizes, ensuring security with top-notch features and customizable user access.
Pricing plans
Expert+: $48/month
SMB:$99/month
Team: $299/month
Business: $599/month
Enterprise: Custom
Pros
Cons
✅ Feature-rich URL-shortening tool.
❌ A bit costly, compared to competitors.
✅ Pretty easy to use.
❌ It can be a bit buggy at times.
✅ Suitable for data-driven marketing.
Customer Reviews
6. TinyURL
TinyURL is one of the oldest and most reliable URL shorteners, trusted for its simplicity and ease of use. While initially just a quick way to shorten long links, it now offers branded domains, link tracking, and link expiry, making it a solid option for personal and small business use. It is one of the best tools for getting free, fast, and anonymous short URLs.
Pricing plans
Free: $0.00/month
Pro: $12.99/month
Bulk 100K: $129.00/month
Enterprise: Custom
Pros
Cons
✅ Very beginner-friendly.
❌ Website is a bit outdated.
✅ Detailed tracking and analytics.
❌ Limited feature set in comparison to others.
7. Short.io
Short.io is a full-featured, best URL shortener free tool designed for businesses and marketing teams. It allows branded short links, advanced analytics, and team collaboration, along with geo-targeting and device-based redirects, making it perfect for global campaigns.
Pricing plans
Free: $0/month
Hobby: $5/month
Pro: $18/month
Team: $48/month
Enterprise: $148/month
Pros
Cons
✅ Excellent geo-targeting options.
❌ Dependence on third-party services.
✅ Strong team collaboration features.
❌ Lack of transparency.
What is the best URL shortener service in 2025?
The best URL shortening service is Replug, an all-rounder link management tool for shortening URLs, adding pixels for retargeting, embedding call-to-action, and building bio-links for social media.
With white-label options, highly affordable pricing, and other rich features, Replug is the best platform for brand marketing and promotion using shortened, branded URLs.
It stands out not only for its versatility but also for its focus on helping marketers build stronger connections through every shared link. Moreover, its intuitive dashboard, in-depth analytics, and automation features empower businesses to track performance, boost engagement, and maximize ROI effortlessly.
In short, Replug is more than just a URL shortener. It’s a complete link management powerhouse designed to elevate brand visibility and marketing efficiency.
Boost ROI with branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose
customizable branded URLs.
We’ve highlighted some of the top and widely used URL shorteners above. However, if you’re seeking alternative options, consider the following ones listed below:
Using a URL shortener offers numerous advantages across different areas, making it a valuable asset for anyone.
Here’s why it’s the ultimate advantage for your specific needs.
Tracks the number of impressions, clicks & conversions.
Condenses complex URLs into more recognizable ones, thus improving web traffic, CTR, and conversion rates.
Offers custom short links, boosts brand promotion, and enhances brand reach.
Short branded URLs generated by this tool take up less character space, making them ideal for SMS & social bios.
Branded links produced are easier to share and remember, which means enhanced brand recalls.
Improves user experience through smooth navigation.
Enrich SEO efforts by optimizing messy, long URLs with branded keywords.
Provides data in the form of reports, helping content creators and businesses make informed decisions.
Aids in rotating links to preferred link destinations on a specific date, time, or location.
Feature-rich URL shorteners provide multiple options for utilizing a short link. Create personalized bio landing pages, generate QR codes of any shortened link, A/B test performance of multiple URLs, etc.
Points to keep in mind when choosing a URL shortener
Picking the right URL shortener can be tough with so many options out there, each with its own perks. To make the best choice, it’s important to consider the following points when checking out URL shorteners.
1. User-friendly
One of the primary considerations when selecting a URL shortener is its user interface. A streamlined interface that simplifies shortening links enhances the overall user experience.
The interface design and functionality should prioritize ease of use, allowing users to generate shortened URLs quickly and effortlessly.
However, the integrations with other tools and platforms you’re already using, along with compatibility across devices and browsers, further add to its usability.
2. Cost efficiency
Pricing is also a key factor when picking a URL shortener tool. Be sure to evaluate the cost of each service and consider what features are most important to you when making your decision.
While free options are fascinating, they might come with constraints that limit their utility. This makes premium versions with additional features more appealing for businesses or advanced users.
Customization or personalized options are essential because they allow you to tailor your shortened URLs to your liking. Keep in mind that adding branded domains or specific keywords to your links reinforces brand identity.
However, this can be particularly useful if you’re using them for branding, specific campaigns, or content categories, as it allows you to make your links more recognizable and memorable.
4. Link analytics
Link analytics is a critical feature when deciding on a URL shortener. The ability to track clicks, conversions, and other key metrics can help you understand the performance of your campaigns and make data-driven decisions about your marketing efforts.
5. Security
Privacy and security are vital points that play a significant role when choosing a URL shortener. A reliable URL shortener should prioritize link safety and protection against malicious activities.
Encryption, expiration features, and measures to prevent link manipulation ensure the integrity and safety of shared links.
Moreover, privacy considerations, such as the handling of user data and adherence to data protection regulations, are essential for individuals and businesses concerned about confidentiality.
Conclusion
In this blog, we covered some of the best URL shorteners for 2025, including tools like Bitly, Rebrandly, and TinyURL. While each has its strengths, if you’re looking for an all-in-one solution with advanced analytics, retargeting, customizable bio links, branded domains, and team collaboration, Replug stands out as the top choice.
If you want a link shortener that goes beyond shortening and actually helps you boost traffic, track performance, and grow your business, Replug is the tool to bet on in 2025.
Frequently asked questions
Why should I use a URL shortener for my links?
URL shorteners make lengthy URLs more concise and visually appealing. These links are easier to share, track, and manage across various platforms, especially in limited-character settings like social media posts.
Are URL shorteners safe to use for sharing links?
Most URL shorteners include security measures to protect links from malicious activities. They often use encryption and other security protocols to ensure the safety and integrity of shared links.
How can I measure the performance of shortened links?
URL shorteners typically provide analytics tools that track click-through rates, user engagement, geographic data, and conversion rates to assess the effectiveness of shortened links.
Can I customize shortened URLs to match my brand?
Yes, many URL shorteners allow customization, enabling users to create branded and memorable short links by using custom domains or adding specific keywords.
What are the best URL shorteners to make money online?
The top URL shorteners for earning money online in 2025 are:
– ShrinkMe.io, offering up to $22 per 1,000 views with instant PayPal payouts and global reach, –Linkvertise, for its ad-based monetization allowing earnings per click without minimum thresholds, and –Shrinkearn, which provides the highest CPM rates for publishers and quick payments via multiple methods.
These platforms reward users for shortened link traffic, making them ideal for affiliate marketers and content creators.
What are the best URL shorteners for Facebook?
For Facebook, the best URL shorteners include:
– Replug for its seamless integration, detailed analytics on shares and clicks, and branded links that boost engagement. – Rebrandly for custom domains that align with your brand and avoid platform restrictions, and – PicSee, optimized for enhancing link previews and performance on Facebook feeds and groups.
These tools ensure links aren’t flagged as spam while providing tracking for social campaigns.
Which ones are the best URL shorteners for Instagram?
The leading URL shorteners for Instagram in 2025 are:
– Replug, with built-in bio link tools for creating shoppable profiles and retargeting pixels for ads, – Bitly for precise tracking of story swipes and post clicks with custom branding, and – Short.io, offering dynamic routing to direct users based on location or device for personalized experiences.
They enhance visibility in bios, stories, and reels without violating Instagram’s guidelines.
What is the safest link shortener available at present?
As of 2025, Replug.io stands out as the safest URL shortener, featuring enterprise-grade security with SSL encryption, GDPR/CCPA compliance, and real-time threat detection to block malicious redirects.
It also includes two-factor authentication and data privacy controls, making it reliable for businesses handling sensitive links. For ultimate control, self-hosted options like “Shlink” offer privacy through custom domains and no third-party data sharing.
What makes the best URL shortener?
The best URL shortener excels with advanced analytics for tracking engagement and conversions, custom domain support for branding and trust-building, and seamless integrations with tools like Zapier or Hootsuite.
It should also prioritize security features like encryption and threat protection, high uptime for reliability, and additional perks such as QR codes or retargeting to maximize marketing impact.
Have you ever felt stuck hunting for a reliable tool since Google shut down its URL shortener? If that’s the case, don’t worry, you’re not alone!
Many of us get confused, or even irritated at times, when links break, or we can’t remember how to shorten a link securely. That frustration grows even more when you test dozens of tools online, only to find they’re clumsy, unreliable, or expensive.
The bright side: It doesn’t have to be that way anymore!
In this blog post, you’ll find 10 top-tier Google URL shortener alternatives that combine ease, brilliant features, and dependability.
Ready to leave behind broken goo.gl links? Let’s check out the amazing alternative tools to Google URL shortener next.
Top 10 URL Shortener Alternatives to Goo.gl
Since Google shut down its Goo.gl service in 2019, many users have been searching for solid and trustworthy alternatives. Fortunately, there are numerous paid URL shorteners available, each with its own unique set of attributes and benefits.
Let’s kick things off with probably the most excellent and well-known option, i.e., Replug.
Replug.io – Best custom URL shortener tool online overall
If you’re looking for a smart way to shorten a link without just relying on a generic service, Replug might be your go-to tool. It’s not just a URL shortener; it transforms ordinary links into branded, trackable assets that carry your identity.
Since Goo.gl is long gone, Replug stands out as a strong alternative for anyone who wants more than just a short link. With this top-notch tool, you get brand recognition, link analytics, and campaign-level insights all in one place.
Key features
Branded link creation: Convert any long URL into a short, custom version under your domain with this reliable link shortener tool.
Deep link routing & A/B testing: Segment visitors by device, region, or date, and test multiple link versions to see which works best.
Full analytics & campaign tracking:Monitor clicks, conversions, custom domains, and workspaces, all from one single dashboard.
White-label solution for agencies: Manage workspaces for multiple teams and clients, with personalized domains and branding.
Pricing plans
Free: $0/month
Essentials: $19/month
Scale: $39/month
Agency: $99/month
Enterprise: Custom pricing
Pros
Cons
Lets you build branded short links within seconds to boost recognition.
The interface can feel overpowering when you’re just starting out.
Enables advanced features like retargeting and A/B testing.
Agencies get nice features like client workspaces and white-labeling.
In short: If you’re way too serious about your links, branding them, tracking them, turning them into marketing tools rather than just short URLs, Replug hits the mark. Yes, it might take a little time to get familiar with all the features, but once you do, you’ll likely find that your link-sharing and campaign tracking become much smarter. For anyone looking beyond basic shortening and aiming for full-scale link management, Replug is a very solid choice.
Bitly – Best for general use & analytics
If you’re the one in search of a solid all-around solution to get shortened links in no time, Bitly has you covered. It’s been around for years, evolving from a simple link shortener into a full link-management system that easily replaces the old Goo.gl.
With Bitly, you can create shortened, branded links that feel trustworthy, track how they perform, and redirect links when you need. All of this makes it a smart alternative to Google’s bygone service.
Key features
Create branded short links with Bitly using top-level domains, so your links carry your brand identity.
Monitor click stats, locations, devices, and campaign performance in real time from one dashboard.
Change link destinations later on (redirect) so you’re not stuck with a dead link.
Shorten multiple links in one go to save time when you’ve got many links to manage.
QR code and landing-page features are included, making it more than just a shortener. It’s more of a link-campaign hub.
Pricing plans
Free: $0/month
Core: Annual plan only
Growth: $35/month
Premium: $300/month
Enterprise: Custom pricing
Pros
Cons
Very strong campaign tracking and analytics, making it easy to compare different links and channels.
The free version is very limited. It may not be enough if you need custom domains or many links.
A trusted, established platform used by businesses of all sizes. Great for long-term stability.
Some advanced features (e.g., deep link analytics, full brand control) are locked behind higher tiers.
Supports branded domains, QR codes, and bulk operations. Versatile for personal & enterprise use.
Can become fairly expensive as your link volume or team size grows.
In short: If you’re after a reliable, user-friendly tool to shorten links and track how they perform, Bitly is a standout choice. It balances ease of use with powerful features, so you can do more than just shorten a URL. You can turn it into a smart marketing asset. It isn’t the cheapest for all features, but the value is there if you’re serious about tracking and managing links. For general use or growing teams who want analytics and brand control, Bitly hits a strong sweet spot.
TinyURL – Best for simplicity & speed
Elegant in its ease of use, TinyURL is one of the longest-running tools for shortening URLs. It remains a top choice when you just need to shorten a link without fuss.
Before the days of complex dashboards and enterprise workflows, TinyURL let users paste a long address and get back a short, shareable link. With the retirement of Google’s URL shortening tool, TinyURL stands out as a lightweight, fast alternative when you don’t require a full-fledged link-management system.
Key features
Instant short-link creation: No signup required; paste a URL and get a short version in seconds.
Basic analytics: Track clicks, referrers, and geography (on paid plans) to get insight into link performance.
Bulk shortening: Create numerous links at once when you have a batch of URLs to manage, hassle-free.
Persistent links: Shortened URLs generally don’t expire, so you don’t have to worry about links vanishing.
Pricing plans
Free: $0.00/month
Pro: $12.99/month
Bulk 100K: $129.00/month
Enterprise: Custom
Pros
Cons
Super fast and simple to use. Great for quick link shortening without setup hell.
Free users get very limited analytics and customization.
No mandatory signup for basic use. Just paste a URL and go.
Less suited for advanced campaign tracking compared to full-fledged tools.
Links can remain active for a long time (with no forced expiration), so you’re not chasing dead links.
The interface and workflows can feel basic if you’re used to more polished platforms.
In short: For anyone who cares more about speed and simplicity than deep analytics or agency-level workflows, TinyURL is a preferred choice. It lets you shorten a link in seconds, share it, and move on. Of course, if you’re managing heavy-duty campaigns or need detailed insights, you might eventually shift to a tool with more layers. But for everyday link-sharing, on-the-fly shortening, or minimal-setup use, TinyURL just works, and works easily.
Rebrandly – Best for generating branded & personalized links
Here’s the deal: when you want to share a link that actually looks like your brand and not some random shortener domain, Rebrandly comes through. It helps you turn long or messy URLs into branded, customized short links using your own custom domain name.
After Google announced the shutdown of its tool, Rebrandly stepped in as a top-tier alternative for anyone who cares about their brand identity in every link.
Key features
Use your own custom domain (e.g., yourbrand.co) with Rebrandly, so links reflect your identity and build trust.
Advanced analytics and tracking for clicks, geography, devices, and campaign performance.
Easily change where the link points even after it’s live (handy for redirecting or fixing errors).
Bulk link creation & management tools for scaling across campaigns, teams, and clients.
Hassle-free integration with workspaces, team collaboration, and API access for automation.
Pricing plans
Free: $0/month
Essentials: $14/month
Professional: $39/month
Growth: $119/month
Enterprise: Get a quote
Pros
Cons
Let’s you build fully branded short links. Great for identity and trust.
For small users, the free plan’s limits may feel tight.
Strong team & domain management features. Works well for agencies or multi-brand.
The interface has many features, which may feel confusing for basic users.
Reliable integrations and API support for automating link workflows.
Reports of slower support response or domain setup issues.
In short: If your goal is to share links that look professional, match your brand, and provide you insight into how they perform, then Rebrandly ticks all the right boxes. It might be more than what a casual user needs, but for marketers, agencies, or businesses that care about every link, it’s a worthwhile pick. If you’re just looking to shorten a link now and then without any trouble, you might prefer something simpler. However, when branding and control matter, Rebrandly surely stands out.
Short.io – Best for enterprise use & custom branding
Here’s another tool worth knowing at present. Short.io helps you create short links that don’t just shrink URLs, they carry your brand, your domain, and your story.
With the old Goo.gl no longer available, Short.io takes the center stage by offering advanced capabilities (custom domains, detailed analytics, team workflows) that go beyond basic shortening and make it worthy of enterprise-level use.
Key features
Branded & multiple custom domains: Shorten links using your own domains (and many of them) for consistent brand identity.
Real-time detailed analytics: See click streams, referrers, devices, geolocation, and more.
Team & enterprise workflows: Roles, access controls, bulk operations, API integration, deep links, geo-targeting, from one single place.
Affordable rates: Generous free tier and strong value-pricing for scaling teams.
Pricing plans
Free: $0/month
Hobby: $5/month
Pro: $18/month
Team: $48/month
Enterprise: $148/month
Pros
Cons
Offers strong custom-domain support and link-branding at enterprise scale.
The dashboard and feature set can feel intimidating for first-time users.
Strong analytics and targeting features that suit businesses.
Some users note that data export or UI could be improved.
Good value for companies needing custom domains, bulk operations, and API access.
Onboarding custom domains may require technical setup that non-technical users may find tricky.
In short: Short.io is a brilliant choice for businesses, agencies, or teams that need branding, control, analytics, and scale. If your goal is to build branded links across multiple domains, track campaigns in detail, collaborate with a team, and lean on automation, Short.io hits the mark. For simpler needs, it might feel overdesigned, but for professional or enterprise use, it’s very much worth a look.
Dub.co – Best for modern features & automation
Dub.co is a fresh option worth your time. It is a modern link-management platform that not only helps you shorten a link, but does so with advanced automation, rich analytics, and even open-source underpinnings.
Dub.co arrives as a compelling Google URL shortener alternative for anyone who needs more than just a simple short link. Whether you’re tracking funnels, automating redirects, or managing branded domains, this innovative tool won’t disappoint.
Key features
Custom domain support + free .link domain promotion so that you can create branded short links with your own identity.
Device & geo-targeting, link expiration, password protection, link cloaking, and UTM builder—all built into the link creation workflow.
Real-time analytics with device, browser, and location details.
Longer retention on paid plans, ideal for funnel and campaign tracking.
Open-source option + API/SDK access. You can self-host if you prefer, or integrate deeply with your existing tech stack.
Pricing plans
Free: $0 (free forever)
Pro: $30/month
Business: $90/month
Advanced: $300/month
Enterprise: Custom
Pros
Cons
The design and user experience are very modern. Link creation and analytics feel intuitive and up to date.
The pricing has changed significantly in recent times. Free tiers or older plans were quite cheaper.
Excellent for automation and integration: APIs, SDKs, device/geo targeting make it strong for advanced use.
Some enterprise-grade features (e.g., self-hosting or ultra-large volume) require more setup or technical know-how.
Good value for custom domains + branded short links + analytics in one place.
Visibility into long-term system reliability is still somewhat limited (e.g., fewer historical incident reports).
In short: If your needs go beyond simply shrinking a URL, and you’re looking at links as part of a marketing funnel, or brand identity, then Dub.co is seriously worth considering. It strikes a good balance between power and usability. You get strong analytics, custom domains, and automation features — all under one roof.
BL.INK – Best for businesses of all sizes
The tool formerly known just as a URL shortener has grown up, and that’s exactly the story of BL.INK. It’s designed to help you shorten long URLs into crisp, branded links and manage them seamlessly. You can also track clicks, integrate it with your tools, and scale as your business grows.
In the post Goo.gl era, BL.INK steps in as a full-fledged alternative. You get the simplicity of link-shortening with the power marketers need for campaign control, analytics, and brand consistency.
Key features
Branded links & custom domains: You can create links that reflect your brand identity, making them look professional and trustworthy.
Editable link destinations & unlimited redirects: Change where a link points even after it’s live, without losing historical performance data.
Real-time tracking & click data: Track clicks by using different metrics, helping you understand how your links perform under various scenarios.
Rich integrations & security: Works with many enterprise tools, supports custom domains, and offers strong data protection and compliance.
Pricing plans
Expert+: $48/month
SMB: $99/month
Team: $299/month
Business: $599/month
Enterprise: Custom
Pros
Cons
Strong branding and trust-building features at hand.
Some users may find the minimum paid tier higher than simpler alternatives.
Enterprise-grade link management: Offers auditing, governance, link-editability, and complete user control.
Because of its scale, the interface may feel more complex to beginners.
Excellent integrations: Works well with marketing tools, QR codes, custom domains, and link-campaign systems.
Some features (e.g., full API access, advanced domains) may only unlock at higher tiers.
In short: Whether you’re a startup, a growing business, or a large enterprise, BL.INK offers the kind of link-shortening plus link-management you’d want when your links carry your brand and support your campaigns. If you’re treating links as touchpoints and not just as URLs, then this platform makes good sense. For casual or one-off link shortening, you might not need all its depth, but if you’re serious about branding, analytics, and scale, BL.INK is a very sensible option.
T2M – Best for large-scale management
Here’s a strategic tool if your team deals with hundreds or thousands of links every day. T2M URL shortener is built to handle serious link volume, bulk operations, and branded short links with analytics, making it a strong alternative now that Goo.gl is out of the picture.
It helps you shorten long URLs, track every click, brand your domains, and coordinate link workflows across a team or enterprise with ease.
Key features
Branded/custom short URLs and custom domains for full brand consistency.
Bulk link creation, CSV import/export, and high-volume redirects to streamline large campaigns.
Detailed analytics (geo, device, campaign tags), UTM builder, link expiration, password protection, and QR code support.
API access, team seats, SSO, and enterprise-grade features for management across users and brands.
Pricing plans
Basic: $5/lifetime (for individuals)
Standard: $9.99/month (for individuals)
Pro: $29.99/month (for individuals)
Essentials: $45/month (for business)
Premium: $89.99/month (for individuals)
Teams: $165/month (for business)
Enterprise: $395/month (for business)
Dedicated: $$$/month (for business)
Pros
Cons
Exceptional value for teams needing branded links + analytics + bulk workflows.
Some of the highest-end features may only be cost-justified for very high-volume use.
Highly scalable: Good for firms managing thousands of links, domains, or campaigns.
The interface can feel a bit rampant if you only need basic shortening.
Excellent support and reliability according to user reviews.
In short: For businesses that treat links as more than just shareable URLs, and instead as branded assets, campaign tools, and analytics drivers, T2M is a very reliable choice. It handles scale, customization, and tracking much better than simple free URL shorteners. When you’re managing large-scale link operations, or multiple brands or domains, T2M steps up for you like a star.
If you’re someone who is looking to turn every shared link into a chance to engage your audience, Sniply might just be your best friend. At its core, it is just a URL shortener (yes, like many others), but with a plot twist. It allows you to embed a custom call-to-action (CTA) inside every link you share.
So instead of simply redirecting someone from a link to a destination, you can overlay a message, button, or form that drives your own conversion goals. Because of that, it works as a strong alternative to the classic Google URL shortener-style tools. With this tool, you’re not just shortening links, you’re turning each link into a branded opportunity, not just a redirect.
Key features
Custom URL shortener with your own domain or branded shortlinks.
Overlay a CTA (button, form, image, hidden message) on any link you share, even third-party content.
Track clicks, conversions, time on page, device data, etc.
A/B testing of CTAs to optimize performance over time.
Works well with known tools like Buffer, Hootsuite, Zapier, etc.
Retargeting pixel support so you can build audiences from who clicked your links.
Pricing plans
Basic: $9/month
Pro: $29/month
Business: $59/month
Enterprise: Custom pricing
Pros
Cons
Lets you monetize or capture value from links you share (not just shorten them).
Pricing is higher compared to other simple URL-shorteners available online.
Strong branding control (custom domains, CTA design).
Some advanced features may have a learning curve for beginners.
Deep analytics + conversion tracking gives insight beyond “just clicks”.
In short: Sniply is a clever tool if you regularly share links, and want to do more than just redirect someone. It’s not just a “make it shorter” tool; it’s a “make it work for you” tool. Every link becomes a mini conversion funnel. If you’re building an audience, sharing often, and care about capturing value from each click, then Sniply is absolutely worth a look. It is friendly, powerful, and a bit more marketing-focused than the standard link shorteners.
Hopp.co – Best for monetization
Hopp by Wix is a modern “link in bio” tool that lets creators, influencers, and small businesses turn a single profile link into a mini-hub of content. You can shorten URLs, brand them, embed multiple links, track performance, and even monetize traffic with features like pre-rolls and tip jars.
Because it gives you more control than many of the finest URL shorteners (such as the now-retired Google URL shortener), it can act as a viable alternative. You’re not just shortening links, you’re managing them, monetizing them, and building a branded destination.
Key features
Link shortening & custom aliases: Convert long URLs into shorter, more memorable ones and align them with your brand.
Searchable link hub: Each link you add is indexed in your Hopp page, so followers can type keywords and find precisely what they need.
Monetization tools: From tip jars, paid DMs, paid requests, to pre-rolls that display before a click. Hopp turns your traffic into revenue.
Landing page / Instant page builder: Create mobile-friendly landing pages tied to a link-in-bio hub, for campaigns or product launches.
Analytics & tracking: Understand clicks, visitor behavior, and traffic sources all within the tool.
Seamless brand integration: Built by Wix, you can integrate with custom domains, Wix CRM, embed blocks (videos, forms), and keep everything on-brand.
Pricing plans
Light: $17/month
Core: $29/month
Business: $39/month
Business Elite: $159/month
Pros
Cons
You can monetize your links directly. A step beyond most standard URL shorteners.
The UI and workflow might take a few minutes to get used to if you’re only familiar with basic link shorteners.
The searchable link-hub gives your audience more efficient access to specific content (rather than a long list of links).
Seamless integration with your brand: custom domain, design, embed blocks, and ties in with Wix ecosystem if you use it.
In short: If you’re serious about turning clicks into something meaningful, say affiliate revenue, product sales, engagement, or building a micro-destination for your followers, then Hopp by Wix is a wise choice. It offers the URL shortening you need, plus monetization, analytics, branding, and landing-page features that most simple shorteners leave out.
Some other URL shorteners you can try
Here are some additional URL shorteners you can explore, each with its own specialty and use case:
URL shortener by Zapier: Best for automation & workflow integration
This built-in tool in Zapier lets you automatically shorten links as part of your “Zap” workflows, so long URLs can be trimmed and sent on without manual intervention.
Firebase Dynamic Links: Best for app deep‐linking & mobile campaigns
Originally the successor to Google’s shortener, Firebase Dynamic Links are ideal when you want links that behave differently on mobile apps vs the web.
Ow.ly: Best for social media posts via Hootsuite
Integrated within Hootsuite, Ow.ly creates short links directly while you schedule or publish social posts. Quite handy if you already use that platform.
Cuttly: Best for branded links + analytics for creators
Cuttly offers custom domains, detailed click stats, QR codes, and even “link in bio” pages. Good for creators, small businesses, or anyone who wants more visual/tracking power.
Tiny.cc: Best for fast & straightforward link shortening
If you just need to shorten a URL quickly without many extras, Tiny.cc offers a streamlined option (though you’ll want to check current analytics/branding support).
Linkly: Best for marketing & retargeting use cases
Linkly supports custom domains, retargeting pixels, device/geo-redirects, and link tracking. Well-suited tool for marketers who want to tie links into ad/retarget flows.
GoLinks: Best for internal team/organization use
GoLinks are geared toward companies that share internal tools/resources with short, memorable links within a domain. Less about public marketing, more about internal workflows.
is.gd: Best for ultra-simple, no-frills shortening
A minimal option when you just want to shorten a link fast and move on, without needing tracking dashboards, branding, or integrations.
With the original Goo.gl links now unsuitable, picking a link shortener that fits how you use links is the key. No matter if you’re posting on social, tracking campaigns, branding links, or managing internally. Each of the tools above offers a different focus, so you can pick one (or more) that match your workflow and budget.
Selection criteria for URL shorteners
Before stepping into the many tools out there, it’s worth thinking through what really matters when picking a URL shortener. Below are some key factors you should evaluate so you choose a tool that fits your workflow, not just one that “works.”
Core functionality: At the most basic level, the shortener must reliably convert long links into shorter ones with proper redirects (ideally 301 redirects) and minimal downtime.
Additional standout features: Beyond basic shortening, look for custom branded domains, deep linking, mobile targeting, UTM tracking, and analytics. These features uplift a link shortener from “just short links” to a marketing tool.
Usability: A clean, intuitive interface matters. If you spend more time figuring out how to shorten links than actually sharing them, your chosen tool will slow you down, not help you.
Onboarding: What’s it like to get started? The best tools offer easy setup (domain linking, link creation) and precise documentation. If you’re stuck in configuration for hours, that’s a negative.
Customer support: When something goes wrong, e.g., links stop redirecting or analytics disappear, then you’ll want responsive support. Good tool providers offer live chat, email help, and documentation to guide you.
Value for money: Check how many links, domains, clicks, and features you get for your budget. A “cheap” shortener might cost less, but if it lacks features or caps your usage harshly, it’s not a good choice. You could end up paying more in lost time or upgrading sooner than expected.
Customer reviews: Look beyond the marketing. Read user reviews and case studies to see how the tool performs in real life. Do people complain about downtime, confusing UI, or hidden costs? That’s just as important as the specification sheet.
Why should you use a link shortening tool?
Using a link-shortening tool isn’t just about making long URLs look nicer; it’s about smarter sharing, stronger branding, and better data. Short links are cleaner, easier to remember, and more reliable when pasted into chats, printed on materials, or squeezed into social posts.
Additionally, these tools give you built-in analytics (clicks, location, device), UTM support, and even custom domains, so every link becomes a measurable and brandable asset rather than just a bare URL.
All in all, if you share lots of links, care about how they appear, or want to see how they perform, investing in a good URL shortener is a smart move.
Summing Up
Selecting the right URL shortener really comes down to what you need most: simplicity, branding, analytics, or scalability. Each tool we discussed has its own strengths, but the goal remains the same: making your links look cleaner, perform better, and drive real results.
No matter if you’re a marketer, creator, or business owner, a solid link shortener tool can easily level up your online presence. And hey, if you want an all-in-one solution with branded links, analytics, and retargeting, give Replug a must-try. It’s easily the best Google URL shortener alternative out there!
Frequently Asked Questions
What is link shortening or URL shortening?
Link shortening (or URL shortening) is a technique that converts a long web address into a shorter version that still redirects to the same destination. It’s especially helpful for making links easier to share, remember, and track without changing where they land.
What is the best alternative for Google URL shortener?
Since Google URL Shortener (goo.gl) no longer accepts new links, modern tools like Replug with strong branding, analytics, and reliability are widely recommended as the best alternative.
Is Google URL shortener no longer available?
Yes, Google stopped accepting new goo.gl links in April 2018 and officially discontinued the service for new users in 2019. Existing links also stopped working for most users after August 25, 2025.
What is the most trusted URL shortener?
Replug is regarded by many in 2025 as the most trusted URL shortener. Thanks to its long history, enterprise-grade infrastructure and reliable service.
Which one is the best free URL shortener?
For free link-shortening without needing an account, Replug and TinyURL stand out as simple, no-fuss best URL shortener options that have been around for years and are trustworthy.
It’s no surprise that marketers, influencers, and bloggers use all sorts of tools, software, and plugins that improve their content reach, engagement, and conversion.
One such essential tool is a URL shortener that trims down long URLs into shorter, more manageable links. Undoubtedly, short URLs have become a crucial part of the modern-day digital marketing ecosystem.
The purpose of a URL shortener is to shorten the link, thus making it much easier for users to share, publish, and analyze the URL. However, if you’re curious about how URL shorteners work, then this blog is going to reveal the process for you.
The technology behind URL shorteners
Before moving onto the step-by-step process, it’s essential to understand both the URL structure and the underlying system that makes this link shortening possible.
Technical architecture of a link shortener
Link shortening is the process of converting a long, complex URL into a shorter, more concise version without altering its destination.
A link shortener relies on a streamlined architecture comprising four main components that work together to create, store, and redirect URLs.
At a glance:
User interface (UI): The front end where users paste long URLs and receive short links.
Backend server: Validates input, generates short codes, stores mappings, and manages redirects.
Database: Stores long-to-short URL mappings and ensures fast retrieval. Often built with scalable systems like MySQL or MongoDB.
Integration: Ensures smooth communication between UI, backend, and database for quick link creation and reliable redirection.
How does a URL shortener work: Replug’s process defined
Behind the scenes, URL shortening follows a simple workflow:
1. Entering the URL: You start by submitting a long link into a URL shortener, either through its website or application.
2. Creating a Short Code: The tool then generates a unique, shortened code or identifier, usually a mix of letters and numbers, like replug.link/15a6b0ad.
Note: The first part of the short URL (e.g., replug.link) serves as the default short domain. Brands can also configure a custom short domain for branding purposes.
3. Saving the Mapping: This short code is saved in the service’s database, where it’s linked to the full, original URL you entered.
4. Handling Click Requests: When someone clicks on the shortened link, the server recognizes the short code and processes the request.
5. Redirecting to the Original Page: The system looks up the original URL associated with the short code and issues an HTTP redirect, guiding the user’s browser to the intended destination.
Replug – the best URL shortener in 2025
Replug is more than a URL shortener; it’s a complete link management tool. It helps brands create branded short links, track performance, and retarget audiences for higher engagement.
Here are some reasons to consider this top-notch platform.
Branded link customization
Replug provides rich customization options. You can use your custom domain to create branded short links that match your brand’s identity. This adds a professional touch to your links and enhances brand recognition.
Centralized link management
Categorize, tag, and search links to ensure nothing gets lost in the clutter. Add expiry dates, link previews, and password-protect your links.
Advanced link analytics
Replug doesn’t just shorten links; it gives you actionable insights. Its analytics let you track the number of clicks, user locations, devices, and referral sources. With this data, marketers can measure performance, identify top-performing campaigns, and fine-tune strategies for better ROI.
Campaign tracking with UTM parameters
For advanced campaign tracking, Replug allows you to add UTM parameters directly to your links. Whether it’s email, social media, or paid ads, these tags help you analyze traffic correctly and understand which channels deliver the best results.
QR code generator for easy sharing
Replug automatically generates QR codes for your short links, bridging the gap between the offline and online worlds. Businesses can add QR codes to posters, brochures, packaging, or event materials, making it effortless for customers to scan and access digital content instantly.
Smart dynamic link rotation
Replug supports intelligent link rotation, enabling a single link to direct users to different landing pages based on conditions such as location, device, or time. This is especially useful for A/B testing, regional campaigns, or time-sensitive offers, helping marketers maximize conversions.
Retargeting with every click
Replug takes short links to the next level with retargeting. Easily integrate retargeting pixel codes directly in your links to track clicks & conversions from the Replug dashboard.
Privacy and security
Replug prioritizes data safety. With strong privacy controls and secure link handling, you can confidently manage campaigns without worrying about unauthorized access or data leaks.
On top of these features, Replug offers flexible pricing plans that cater to individuals, small businesses, and large enterprises, making it a scalable choice for anyone serious about link management.
Additional: Using a website link checker can help verify the safety of shortened URLs before clicking.
Common use cases of URL shortening
URL shorteners have moved far beyond just making links look tidy. Today, they play a vital role in marketing, web development, and content distribution.
Here are some of the most common use cases where shortened links add real value:
Implementing URL shortening in web development
This is considered one of the most common yet practical technical aspects of URL shorteners. Implementing URL shortening in your well-built web application can enhance user experience, improve click-through rates, and provide valuable analytics.
Using shortened links in advertising campaigns
In paid advertising, every character counts, and messy links can discourage clicks. Shortened URLs keep ad copy clear and attractive while maximizing space in search ads, display banners, and sponsored posts.
More importantly, advertisers can attach tracking parameters to short links, enabling them to monitor impressions, clicks, and conversions associated with specific campaigns. This allows for better performance measurement and smarter budget allocation, making shortened URLs a must-have for digital advertising.
Shortened URLs for SMS and email campaigns
SMS messages have strict character limits, and long links can look disorganized or even break in transmission.
Similarly, in email campaigns, shorter links look more professional and trustworthy. Marketers use URL shorteners to make links more compact while tracking engagement metrics like open rates and click-through rates.
Blog post short links for sharing
For bloggers, short links make content easier to distribute across multiple platforms. Instead of relying on long, cluttered URLs, they can generate short links for each new post, either manually or through automation when publishing.
Readers can then share these links seamlessly on social media or messaging platforms. Shortened blog links also enable bloggers to track engagement, providing them with valuable insights into which posts resonate most with their audience.
Link cloaking for affiliate links
Affiliate marketers often use link cloaking to make long and complex affiliate URLs look cleaner and more trustworthy. Cloaking replaces the messy affiliate link with a short, branded URL that encourages more clicks while reducing the risk of link hijacking.
It also helps maintain consistency in marketing campaigns and provides accurate tracking for conversions and commissions.
Short URL integration in social media scheduling tools
Social media scheduling tools often integrate URL shorteners to simplify the posting process. When marketers schedule posts, the tool automatically shortens long links, keeping the captions clean and concise.
Beyond aesthetics, this integration offers built-in tracking, allowing users to measure clicks and engagement across various platforms. This automation saves time and ensures that every link shared is both manageable and trackable, without requiring any extra manual effort.
Summing Up
URL shorteners have become essential tools for digital marketers, providing cleaner links, enhanced tracking, and a better user experience. By understanding how they work and the technology behind them, marketers can make more intelligent choices for their campaigns.
Whether you’re sharing links on social media, in emails, or through ads, using a reliable link shortening platform ensures professionalism, performance, and measurable results.
Start optimizing your links today with a trusted solution like Replug!
Frequently asked questions
How do you shorten a URL?
Follow these steps:
1. Choose a URL shortener – Start by selecting a reliable tool like Replug. 2. Paste your long URL – Copy the link you want to shorten and paste it into the input field on the tool’s website. 3. Click the ‘Shorten’ button – The tool will process your link. 4. Copy your short URL – Once generated, copy the new, shorter link and use it wherever you need.
Which URL shortener is popular?
Some of the most popular URL shorteners right now are:
Replug — widely used, good analytics, custom/vanity links. TinyURL — one of the oldest tools; simple and reliable. Rebrandly — great for branded URLs and business/team use.
Do URL shorteners affect SEO?
URL shorteners do not negatively affect SEO as long as they use 301 redirects, which pass most of the link equity to the destination URL. Search engines treat these shortened links like regular links when properly implemented.
Does Google prefer short URLs?
Yes, Google generally prefers short, clean URLs because they are easier to read, understand, and share. While URL length is not a major ranking factor, shorter URLs often perform better in terms of user experience and click-through rates, which can indirectly benefit SEO.
