Author: Manahil

14 Best white label marketing tools for agencies in 2024

White-label marketing tools cover a wide range of needs, each with its own specialty—whether it’s custom branding, social media management, SEO, or CMS services.

That’s why we’ve put together this guide to simplify your selection process.

Stick with us as we break down the options and help you find the perfect fit for your needs.

What is a white-label tool?

A white-label tool is a pre-built software application or service that can be customized with your own branding elements.

Here’s a breakdown of the concept:

The core product: A developer creates a software tool with all the essential features but without any specific branding.

Customization: You, the business owner, purchase this tool and personalize it with your brand identity. This could include:

Adding your logo and color scheme.
Modifying the user interface (UI) elements to match your brand style.
Customizing the content and messaging within the tool.
And much more…

The final product: You then offer the white-labeled tool to your customers or clients under your own brand name. This way they got a branded experience as if the tool was built specifically by your company.

Related: What is white-labelling?

How does white-labeling work in business?

White labeling can be applied to various aspects of a business. Some of the common include the following:

Category	Description
Software	Software companies can white-label software applications and resell them as their own. This allows them to offer branded solutions without the cost and time investment of developing software from scratch.
Marketing tools	Marketing and other types of agencies can white-label email marketing platforms, link management tools, or social media management tools to offer these services to their clients under their own brand.
Websites	Website builders can provide white-label solutions, allowing clients to create custom websites without any branding from the builder.

14 best SAAS white-label tools for agencies

1. Replug – White-label link management tool

At the top of our list is Replug, an all-in-one link management tool packed with advanced branding features. With Replug’s white-labeling, you can customize everything to match your brand—from logos and favicons to titles, meta images, descriptions, agency names, domains, branded reports, and emails.

Replug makes it easy to create optimized URLs and unique slugs that represent your brand perfectly. You can also track click-through and conversion rates to see how well your links are performing.

Need to shorten a lot of links at once? No problem—Replug lets you import files for bulk link shortening. Plus, you can turn visitors into customers by adding retargeting pixels to your links or creating branded microsites for your clients using the bio link feature.

Safety is a top priority for Replug. The platform scans and checks links in real time blocks malicious URLs and uses phishing detection algorithms to keep everything secure. The best part? Replug offers affordable and scalable pricing, so it can grow with your brand or agency’s needs.

Here’s what you get with the Replug white-label solution:

URL shortening
White-label dashboards
Link rotator
QR codes
SMS links
Custom CTA’s
Deep links
Bio-links
Link analytics
Retargeting pixels

Pricing of Replug

Replug’s pricing is both affordable and flexible, allowing you to scale your plan as your brand or agency grows. The white-label pricing plans start at $79 per month (with a free trial) and include a host of advanced features.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

2. Short.io – White-label domain

Short.io is a user-friendly tool that helps you create branded short links, making long URLs shorter and easier to share. It’s perfect for social media, emails, and text messages.

While it doesn’t offer a white-label dashboard like Replug, you can still white-label your links with your custom domain. Additionally, you can track clicks and user behavior on your links, providing valuable insights for your marketing campaigns and website optimization efforts.

Pricing of ShortIo

Regarding its pricing, there’s no specific mention of white-label links, although the platform does reference this on the homepage. Most of the tool’s advanced features are included in the enterprise plan, which costs $148 per month.

3. ContentStudio – White-label social media software

ContentStudio is your go-to solution for managing social media effectively. It helps you discover trending topics and curate engaging content to keep your audience glued.

ContentStudio- Social media white label tool

Besides that measure metrics such as total engagement, audience growth, top-performing posts, and many more.

One of its standout features is the ability to white-label files or reports. This white-labeling feature is beneficial because it allows you to present your content as if it were created entirely by your own team, strengthening brand recognition and creating a smooth user experience.

These white-label reports are like tailor-made suits, perfectly fitting the needs and preferences of every client.

Other popular features:

Content planning
Content curation
Influencer search
Content discovery
AI caption generator
Content automation
RSS feed reader
Content calendar

Pricing of ContentStudio

The tool offers three different pricing plans. The mid-tier plan starts at $49 per month and includes white-label reports along with many other advanced features.

4. SE Ranking – White-label SEO tool

SE Ranking offers a self-hosted, white-label, cloud-based tool, along with a customized, performance-based invoicing platform that easily integrates into your service offerings.

With SE Ranking, you can automate reporting, create comprehensive marketing plans, check keyword rankings, monitor backlinks, and much more. The platform is user-friendly and serves as your ultimate support for excelling in search engine results pages (SERPs).

The white-label services allow you to make the platform uniquely yours by configuring your personalized domain name and removing any references to SE Ranking. Impress your clients with professional, branded SEO reports that can be automatically sent from your corporate email or manually dispatched as needed.

Pricing of SE Ranking

The platform currently offers three pricing plans, with white-label services available starting from the Pro plan at $109.00 per month.

You may also like: How To Create SEO-Friendly URLs

5. HubSpot – White-label email marketing software

Say goodbye to generic email marketing campaigns and hello to personalized, engaging content that drives results. HubSpot marketing automation platform puts the power of automation and analytics at your fingertips, allowing you to deliver the right message to the right person at the right time.

The platform allows you to fully white-label their product, replacing their branding with your own or your client’s logo across the platform, including the interface, email campaigns, notifications, and reports.

With automated white-label email campaigns featuring personalized messaging, you can guide prospects toward conversion, nurturing them through the purchasing process until they’re ready to buy. This is particularly advantageous for B2B businesses with extended sales cycles.

Pricing of Hubspot

Starts from $45/user/month if billed annually for small to medium-sized businesses.

6. DashThis- White-label project management software

DashThis is a marketing reporting tool designed to simplify creating data visualizations and reports. It excels at combining data from various sources like SEO, social media, and analytics platforms into a single, informative dashboard.

The white-label feature allows you to remove all references to DashThis and customize your analytics dashboards to reflect your own branding effortlessly. Additionally, you can start with preset report templates that include all the essential KPIs.

Pricing of DashThis

Dash offers up to four pricing plans, starting at just $149/month for the complete white-label dashboard. You can upgrade your plan as needed.

7. Domo – White-label reporting tool

Domo’s advanced analytics and visualization capabilities give you the tools you need to uncover insights, spot trends, and make smarter decisions.

Besides that domo ensures your client’s data remains secure within their environment while still allowing for comprehensive analysis. With its white label, you can completely customize the look and feel of the analytics reports platform to match your brand.

Pricing of Domo

To obtain pricing information, please contact the platform’s sales team.

You may also like: Usermaven- the best Google Analytics alternative

8. WordPress – White-label CMS Tool

WordPress offers a white-label option ideal for agencies and web developers who build websites for clients. Building a professional website doesn’t have to be complicated. With WordPress, you can create a stunning online presence that reflects your brand identity and engages your audience.

Remove all WordPress branding from the admin panel and public-facing website. This make sure your client’s brand takes center stage, fostering a professional image.

Pricing of WordPress

The platform offers various pricing plans and provides custom quotes for large enterprises. For more details, we recommend visiting the website.

You may also like: How to Create Highly Shareable Content?

9. Drupal – White-label CMS Tool

Need a CMS service that can handle complex websites and digital experiences? Look no further than Drupal. Drupal is a free and open-source content management system (CMS) used by millions to build and manage websites.

It allows users to personalize their profiles with their logo and preferred color scheme. It then automatically adds a white-label token to all outgoing URLs, ensuring email links and other links direct recipients to the user’s custom-branded website.

Pricing of Drupal

The basic Drupal modules are free, but there are no pricing details on the Drupal website. We recommend contacting the customer support team for specific information about your needs.

You may also like: Art of online branding

10. Asana – White-label project management software

Create dedicated workspaces for each client, allowing you to organize projects, tasks, and communication under a specific client brand. While full white labeling isn’t available, you can utilize custom fields and integrations to incorporate your agency’s branding within the Asana interface. Or provide clients with a streamlined view of their projects without exposing them to the full Asana platform. This can be achieved through custom integrations or dedicated dashboards.

Pricing of Asana

The platform offers pricing plans for individuals, small teams, and large teams. Custom branding features are available starting from the advanced pricing plan at $24.99.

11. Invoice Ninja- White-label payment platform

Invoice Ninja is a free invoicing and expense management software ideal for freelancers and small businesses. It simplifies sending professional invoices, tracking time and projects, and managing client communication. With its user-friendly interface, you can create branded invoices, accept online payments, and automate recurring bills.

Plus, for a professional touch, Invoice Ninja offers a white-label option that removes their branding, allowing you to completely customize the software with your own logo and colors.

Pricing of Invoice Ninja

Invoice Ninja doesn’t list the white-label pricing on their main pricing page, but the enterprise plan allows you to remove platform branding for $16 per month.

12. DashClicks – CRM

Scale your business and automate your marketing efforts with DashClicks. Its white-label CRM and marketing automation solutions help you to manage leads, strengthen relationships, and track ROI – all from one intuitive platform.

Pricing of DashClicks

There are no such details mentioned about pricing on the website.

You may also like: Replug click analytics: Turn clicks into conversions

13. Simvoly – Website building tool

Create stunning websites and online stores without writing a single line of code with Simvoly. Its drag-and-drop builder and white-label options make it easy to bring your vision to life and showcase your brand to the world.

Whether you’re a freelancer, agency, or entrepreneur, Simvoly gives you the tools you need to succeed online.

Pricing of Simvoly

Starts from $59/month and goes up to $199/month

You may also like: What Are Personal URLs & Its Diverse Application

14. BlockSurvey – White-label survey tool

BlockSurvey is a privacy-focused survey tool that offers full white-label capabilities, making it ideal for businesses and agencies that prioritize data security. BlockSurvey ensures that your surveys are completely anonymous and encrypted, providing an additional layer of trust for your clients.

Pricing of BlockSurvey

BlockSurvey’s pricing is flexible, with a white-label option available with a team plan starting at $55 per month. It’s an affordable solution for agencies looking to provide branded, secure surveys to their clients without sacrificing data privacy.

10 Things to look for in your white label tool

A complete link management solution
for marketing professionals & agencies. Try Replug for free

When choosing a SaaS white-label tool, it’s important to consider some of the following factors:

1. Branding

Can you easily add your logo, color scheme, and fonts throughout the tool? Does it allow customization of login screens, email templates, and other branding elements?

2. Custom functionalities

Does the tool offer the level of control you need to tailor features and functionalities specific to your client’s needs? Can you disable unused features or create custom user roles?

3. Existing systems

Does the white-label tool integrate with your existing CRM, marketing automation platform, or other software you use?

4. Data security

How does the white-label provider ensure the security of your client data? Look for features like data encryption, access controls, and compliance with relevant security standards.

5. Uptime and reliability

Is the white-label tool hosted on a reliable platform with a high uptime guarantee? Ensure minimal downtime to avoid disruptions for your clients.

6. Scalability

Can the tool handle your growing client base and data volume? Choose a solution that scales with your business needs.

7. Support

Does the white-label provider offer adequate technical support to address any issues you or your clients encounter? Consider the availability and response times of their support team.

8. Pricing

Review the pricing structure of the white-label tool. Does it offer a model that aligns with your budget and client pricing strategies (e.g., per-user, tiered pricing)?

9. Ease of use

Is the white-labeled tool user-friendly for both you and your clients? Look for intuitive interfaces and available training resources.

10. Free trial or demo

Many white-label tool providers offer free trials or demos. Take advantage of these to assess the tool’s functionality and user experience before committing.

By carefully considering these factors, you can select a white-label SaaS tool that empowers your business to offer exceptional branded solutions to your clients while streamlining your operations and ensuring a positive user experience.

Conclusion

Remember, the ideal white-label tool allows you to deliver exceptional branded solutions to clients, streamline operations, and ensure a positive user experience. By carefully considering the factors outlined in this guide, you can make an informed decision that propels your agency’s success.

FAQs on White-label tools

I’m concerned about data security with white-label tools. What should I look for?

Data security is crucial. When choosing a white-label tool, ensure they offer features like data encryption, access controls, and compliance with relevant security standards. Don’t hesitate to inquire about their data security protocols to ensure your clients’ information remains protected.

What are some popular white-label marketing tools for social media management?

The guide highlights two excellent options: PromoRepublic and ContentStudio. Both offer advanced collaboration features and customizable white-labeling, allowing you to seamlessly manage social media for your clients under your own brand.

Can I use white-label tools for email marketing as well?

Absolutely! The guide explores two popular choices – HubSpot and Brevo. While HubSpot offers full white-labeling, Brevo focuses on user-friendly campaign creation and tracking with white-labeling capabilities. Consider your specific needs and budget when choosing an email marketing tool.

May 28, 2024

How to increase online sales: 17 Proven tips & hacks

Ever wondered why everybody wants to increase online sales fast?

Obviously, more sales means more revenue, and more revenue means you become richer.

Platforms like Meta, Amazon, Google Ads and Shopify, to name a few, provide a variety of tools and features designed to increase online sales. These platforms have massively contributed to the growth and success of businesses by enhancing customer engagement, streamlining operations, and optimizing marketing strategies.

This not only shows how boosting online sales have gradually, but surely, become the backbone of almost all businesses. This surge in online sales has a huge impact on global online sales as well. Statista reports that global eCommerce sales revenue is expected to grow at a CAGR rate of 9.47% (2024-2029).

If you are struggling to turn those website visits into actual sales?

Fear not, fellow marketers! This guide is your cheat sheet to increase your online sales game. Let’s keep going.

17 amazing tips to increase online sales

We have compiled 17 tips with pro hacks that can help multiply your sales and some can even save the costs for your business as well.

1. Target the right audience

The first and most important tip is to target the right audience. You can conduct thorough market research to identify your ideal customer’s demographics, preferences, and pain points. Tailor your marketing efforts to resonate with their needs and interests, increasing the likelihood of conversion.

2. Stay ahead with advanced SEO strategies

Organic traffic is gold. Stay ahead of the curve with advanced SEO strategies to ensure your website ranks high in search engine results pages (SERPs). Focus on keyword research, on-page optimization, and high-quality content creation to improve your website’s visibility.

With the majority of online traffic coming from mobile devices, optimizing your website or app for mobile responsiveness is non-negotiable. Make sure your website has fast loading times and intuitive user interfaces across all devices. A mobile-friendly experience enhances user satisfaction and encourages mobile shoppers to complete their purchases.

Pro hack: Optimize website navigation for easy access to products and information, allowing a smooth and intuitive browsing experience that keeps customers engaged.

3. Utilize user-generated content more often

Encourage satisfied customers to share their experiences through reviews, testimonials, and social media posts. UGC serves as authentic endorsements of your products or services, influencing potential buyers’ purchasing decisions to increase online sales.

4. Use high-quality visuals and themes

Invest in high-quality imagery, videos, and graphics that showcase your products or services in the best light. Make the best of tools for seamless AI video generation to create engaging, professional-quality videos quickly and efficiently. Ensure your website design and branding elements align with your target audience’s preferences, creating a visually appealing and cohesive online presence.

5. Run online ads

If you are not running ads in this digital era, then don’t expect to increase online sales.

Online ads are like direct bridges to reach potential customers, instantly enhancing brand visibility. Compared to many other marketing methods, running online ads is remarkably faster. Through precise targeting based on demographics and online behavior, ads ensure reaching the most relevant audience.

Moreover, you can simply use these statistics to tailor your next campaign to target them. Since the data you receive is in real-time, there’s a higher probability of achieving high social media engagement.

https://replug.io/blog/google-ads-retargeting

6. Set up killer social media campaigns

Map out, design, and set up visually appealing posts tailored for specific platforms and suggested posting times. To simplify this process, use automation tools to schedule posts, monitor their effectiveness, and optimize your social media workflow for greater efficiency.

ContentStudio social media management platform

We would suggest you consider ContentStudio, a comprehensive social media tool designed for agencies, brands, and marketers. With its user-friendly interface and powerful features agencies, brands, and marketers can stay organized and accomplish more in less time, streamlining social media management tasks.

7. Deliver exceptional customer support every time

Providing exceptional customer support is essential for long-term relationships and driving repeat business. Positive experiences lead to satisfied customers who are more likely to become loyal advocates for your brand.

Tip: Implement live chat and consider investing in the best business phone systems or an AI chatbot like Crisp (a leading Freshdesk alternative) to provide immediate assistance and support, address concerns, and facilitate the buying process in real time.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

8. Giveaways or discounts

Everyone loves a good deal, so consider running giveaways or offering discounts to incentivize purchases and attract new customers. Promote exclusive offers through email marketing, social media, and website banners to create excitement and urgency. More importantly, it helps to increase online sales.

Pro hack: Offer complimentary items or samples with purchases to catch customers’ attention and boost sales.

9. Team up for a win-win

Collaboration is key! Partner with complementary brands or influencers to reach new audiences, leverage each other’s networks, and boost your online sales.

Explore opportunities for cross-promotion through co-branded campaigns, guest blogging, or social media takeovers.

10. Make your checkout process smooth

Don’t let a clunky checkout process affect your sales. Simplify the steps to purchase, minimize form fields, and offer multiple secure payment options to cater to diverse customer preferences.

Guest checkout and clear shipping/return policies further enhance the user experience and build trust.

Lower the risk of purchasing with money-back guarantees or hassle-free returns to alleviate customer concerns and boost confidence in making a purchase.

Disable account registration requirements at checkout and simplify the checkout process. Reduce friction and abandonment rates, while still offering the option for customers to create an account for future purchases.

Pro hack: Recommend complementary or upgraded products during the checkout process, maximizing the value of each transaction and increasing overall revenue.

11. Retarget your visitors

Not everyone buys right away. Retargeting pixels allow you to re-engage visitors who have previously interacted with your website or products. Install retargeting pixels on your links to track user behavior and serve targeted ads to visitors across various online platforms.

By staying top-of-mind with potential customers, you can encourage them to revisit your site and complete their purchase. Thus, retargeting your visitors with more personalized ad experiences can increase online sales for you.

Repug- Link management solution to increase online sales

The best way is to use a link retargeting tool like Replug – it allows you to create and manage retargeting campaigns across various platforms and channels, helping you reach potential customers who have previously interacted with your brand. Moreover, you can add CTAs, track audience, bio links, route traffic, A/B test your campaigns and much more.

https://replug.io/blog/retargeting-best-practices

12. Put what’s popular in the spotlight

Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

Higher clicks

More leads

Better ROI

Generate free CTAs

The next tip in our list for increasing online sales is to capture visitor attention.

Let me explain..

A compelling offer presented with a call to action pop-up, encourages visitors to subscribe or make a purchase.

Use your CTAs to display customer reviews and testimonials to build credibility and reassure hesitant buyers of the value and quality of your products. Furthermore, showcasing best-selling products prominently to leverage social proof and inspire trust in potential buyers.

All of the above can potentially help you to increase online sales.

13. Craft personalized email campaigns for impact

Email remarketing remains one of the most effective tools for nurturing leads and driving conversions. Segment your email list based on user preferences, behavior, and purchase history to deliver personalized content and offers. Tailor your email campaigns to address specific customer needs and pain points, increasing engagement and driving online sales.

Pro hack: Run abandoned cart email campaigns to remind customers of items left in their cart, prompting them to complete their purchase.

14. Map your customer’s journey

Understanding the customer journey is essential for providing seamless online experiences and guiding users towards conversion. Map out the various touchpoints and interactions users have with your brand, from initial discovery to post-purchase support.

Mapping customer journey increases online sales

Identify potential pain points or friction areas and optimize each stage of the user journey to enhance satisfaction and drive online sales.

15. Refine strategies through A/B testing

Don’t just guess what works – test and refine your approach to find what converts best. A/B testing lets you compare different versions of your website, emails, and product offerings to see what clicks with your audience. By constantly iterating based on data, you’ll ensure your sales strategy is firing on all cylinders.

16. Data is your friend

Numbers don’t lie! Learn how to use analytics tools to track website traffic, user engagement, and sales. Analyze these key metrics to identify trends, find areas for improvement, and make data-driven decisions that fuel growth and profitability.

Make use of data to increase online sales

For this, you can any advanced yet affordable analytics tool such as Usermaven. By tracking metrics such as page views, time spent on the site, and click-through rates, you can gain valuable insights into what resonates with your audience and what doesn’t.

Besides that, automating data collection and analysis processes help you streamline your operations and free up valuable time and resources.

17. Limiting choices

Carefully curate a selected range of products, reducing decision fatigue, and guiding customers towards quicker purchasing decisions.

Mistakes to avoid when trying to increase online sales:

Here’s a table outlining common mistakes to avoid when trying to increase online sales:

#	Mistake	Description	Solution
1	Poor Website Navigation	Complicated navigation can frustrate customers.	Simplify site structure and ensure intuitive, user-friendly navigation.
2	Lack of Mobile Optimization	A website not optimized for mobile can lead to lost sales.	Ensure your site is fully responsive and functions well on all mobile devices.
3	Ignoring SEO	Low search engine visibility can decrease traffic.	Invest in SEO strategies to improve your site’s ranking on search engines.
4	Unclear Value Proposition	Customers may not understand why they should buy from you.	Clearly communicate the unique benefits and value of your products or services.
5	Complicated Checkout Process	A lengthy or complex checkout can cause cart abandonment.	Streamline the checkout process with fewer steps and multiple payment options.
6	Lack of Trust Signals	Customers may hesitate to buy without trust indicators.	Include customer reviews, security badges, and clear return policies to build trust.
7	Inadequate Customer Service	Poor customer support can lead to negative reviews and lost sales.	Provide excellent customer service through various channels like chat, email, and phone.
8	Ignoring Customer Feedback	Not addressing customer complaints can harm your reputation.	Actively seek and respond to customer feedback to improve your offerings and service.
9	Poor Product Descriptions	Vague or generic descriptions can fail to engage customers.	Write detailed, compelling product descriptions highlighting key features and benefits.
10	Neglecting Email Marketing	Missing out on this channel can reduce repeat business.	Implement targeted email marketing campaigns to engage customers and drive repeat purchases.
11	Slow Website Load Times	Slow pages can lead to high bounce rates.	Optimize website speed by compressing images, using a CDN, and minimizing code.
12	Ineffective Social Media Use	Not leveraging social media can limit your reach.	Use social media strategically to engage with your audience and promote your products.
13	Lack of Personalization	Generic experiences can reduce customer engagement.	Use data and analytics to personalize the shopping experience for each customer.
14	Ignoring Market Trends	Failing to adapt to new trends can make your offerings outdated.	Stay informed about industry trends and adapt your products and marketing strategies accordingly.
15	Overcomplicating Product Pages	Too much information or clutter can overwhelm customers.	Keep product pages clean and focus on key information with clear, high-quality images.
16	Ignoring Cart Abandonment	Not addressing cart abandonment can lead to lost sales.	Implement abandoned cart recovery strategies like email reminders and exit-intent pop-ups.
17	Neglecting Local SEO	Failing to optimize for local search can miss out on nearby customers.	Use local SEO tactics such as Google My Business and localized keywords.
18	Underutilizing Video Content	Not using videos can miss an opportunity to engage customers.	Create product videos, tutorials, and customer testimonials to increase engagement.
19	Inconsistent Branding	Inconsistent branding can confuse customers and dilute your message.	Maintain a consistent brand voice, design, and messaging across all platforms.
20	Poor Quality Images	Low-quality images can deter customers from making a purchase.	Use high-resolution images that accurately represent your products from multiple angles.
21	Ignoring Seasonal Trends	Not capitalizing on seasonal trends can result in missed sales opportunities.	Plan promotions and stock inventory based on seasonal trends and holidays.
22	Lack of Social Proof	Not showcasing social proof can reduce trust and credibility.	Display customer reviews, ratings, and user-generated content prominently on your site.
23	Complex Return Policies	Complicated return policies can deter potential buyers.	Offer clear, simple, and fair return policies to increase customer confidence.
24	Insufficient Payment Options	Limited payment options can lead to cart abandonment.	Provide multiple payment methods, including credit cards, PayPal, and digital wallets.
25	Overlooking Site Security	Inadequate security measures can compromise customer trust and data.	Implement strong security protocols, including SSL certificates and secure payment gateways.
26	Lack of A/B Testing	Not testing different strategies can lead to missed optimization opportunities.	Regularly conduct A/B tests on various site elements to find what works best for your audience.
27	Ignoring Customer Journey	Not understanding the customer journey can lead to missed engagement points.	Map out the customer journey and tailor your marketing efforts to each stage of the buying process.
28	Underestimating Shipping Costs	Unexpected high shipping costs can lead to cart abandonment.	Offer clear shipping options and consider free or discounted shipping to reduce cart abandonment.

Conclusion

Social media has upgraded e-commerce many a fold over the past few decades. In order to survive in the competitive market, you need to come up with cautious strategies.

For your business to soar, you need customers to invest in you. I have discussed a few practices for you to elevate your sales game.

The first and the foremost step is to gain your clients’ trust. Deal with your clients honestly and do not wreck your credibility by making the promises you can’t keep.

Devotedly serve your targeted audience and make the best of your time and resources.

Reciprocate with your customers and incline them towards loyalty.

Work with the latest technologies and make them believe that they’re in best hands.

Use scroll maps and heat maps to improve your awebsite thereby improving the quality of business with your customers.

Engage with your customers via Live Chats, Emails and other social platforms.

The most crucial thing to worry about is consistency. Consistently working towards betterment will improve you in every field of life.

FAQs on how to increase online sales

What are the benefits of selling online?

Selling online brands can boost conversions, lower overheads, 24/7 store availability, convenience for customers, and much more…

How do i write effective product descriptions?

You can write effective product descriptions by highlighting the features & benefits of your brand or product etc. Try using related keywords based on search queries.

What payment methods should i offer?

You should offer credit cards or other secure payment gateways.

What are the challenges of selling online?

One has to face market competition, challenges in online marketing, managing inventory, etc.

How do i run effective online sales campaigns?

You can offer discounts, and promotions, or run customized email marketing campaigns for this.

May 18, 2024

All about white label & why it can be a game changer for you!
Looking to broaden your services without blowing your budget? White-label branding is the solution you’ve been searching for!

It saves you from costly and time-consuming development hassles by allowing you to customize a ready-made SaaS solution and more in no time.

Whether you need automation tools, customer management platforms, or sleek reporting tools for your client’s website data, white-label has got you covered.

This guide will walk you through how white-label branding can be a game-changer for your business!

What is white-label marketing?

White-label marketing or white-label branding refers to using marketing products or services developed by one company and then rebranding them under your company’s name.

Let us simplify for you:

How white-labeling works!

A company (the provider) creates a marketing tool or service. Another company (the reseller) purchases this tool or service.The reseller then rebrands the tool or service with its logo and branding.The final product appears as if the reseller created it themselves.

Related: A Complete Guide to Building a Brand Marketing Strategy

What is white-label software?

White-label software is known as software developed by one company which is then remarketed and resold by another. Here are some common types of white-label software:

White-label marketing softwares
- Social media marketing
- Branded link management tools
- SEO tools
- Email marketing tools
- Analytics and reporting tools
Design, programming, or management products
- Landing page builders
- UI/UX design kits
- Content management systems (CMS)
- Project management tools
- Customer relationship management (CRM)
What features does a white-labeling tool offer for branding customization?

An advanced custom link branding white-label tool allows you to take a pre-built software and rebrand it as your own. But it’s not just about looks – it’s about boosting your click-through rates and supercharging your marketing, e-commerce, or affiliate strategies.

Consieder Replug for branding & customization

Beyond just customizing the logo, color scheme, fonts, domain name, and login screen, the platform offers: URL shortening, Bio-link pages, Retargeting pixels, Deep links, Custom CTAs, Link rotator, QR codes, Link analytics and branded reports. With these powerful features, a white-label tool becomes your go-to for not just rebranding, but for making the most out of your brand

A complete link management solution
for marketing professionals & agencies. Try Replug for free

What are the core benefits of using a white-label tool?

White-label solutions are tried and tested, eliminating the risks of any errors or security concerns while developing new in-house software. Besides that, you get so many other benefits including the following.

1. Faster time-to-market

In business, timing is everything. You can’t afford to wait months or even years for a custom-built solution. White-labeling tools let you hit the ground running. It’s like skipping the line at the theme park – you enjoy the ride while others are still waiting in line to build theirs.

2. Add your custom branding

Just because it’s not custom-built doesn’t mean it can’t feel like it’s yours. White-labeling tools are like blank canvases waiting for your artistic touch. You can customize them to fit your brand and make them feel like they were tailor-made just for you.

3. Save money

Building software from the ground up is like constructing a house – it’s expensive! With a white-label tool, it’s like buying a house that’s already built. Sure, you might need to do some decorating to make it your own, but it’s way cheaper than starting from scratch. Working with a nearshore outsourcing service company can help you tailor these solutions efficiently while keeping development costs manageable.

4. Focus on core business

Utilizing white-label tools allows you to free up your team’s time and resources to focus on your core business activities. Besides that, you’re good at what you do, whether it’s selling widgets or providing services. You don’t need to become a software developer overnight. With white-label tools, you can focus on what you do best while leaving the tech stuff to the tools. For more complex or unique needs, partnering with a custom software development company can offer tailored solutions that align perfectly with your business objectives.

These are just some of the core benefits. In the next section, we can explore some specific examples of how white-label tools can be used in different industries.

Who can benefit from white-label marketing tools?

The beauty of white-label marketing tools lies in their versatility. Here’s a breakdown of who can leverage their power:

Marketing agencies and freelancers
- Expand service offerings: Offer a wider range of services to clients without the need for in-house development.
- Increased revenue: Generate additional income by bundling white-labeled solutions with your existing services.
- Client satisfaction: Deliver more comprehensive marketing solutions, leading to happier clients.
You may also like: Link management solution for agencies

Small and medium businesses (SMBs)
- Cost-effective marketing solutions: Access powerful marketing tools at a fraction of the cost of custom development.
- Improved brand consistency: Maintain a consistent brand image across all marketing channels.
Enterprises or e-commerce businesses
- Faster market entry: Launch new marketing initiatives quickly by utilizing pre-built white-labeled solutions.
- Scalability: Easily scale your marketing efforts as your business grows.
- Targeted promotions: Personalize the customer journey and offer targeted promotions.
- Standardization: Consistency across various departments and geographical locations with a centralized white-labeled platform.
You may also like:

Are URL shorteners useful for eCommerce sites?

White-label URL shorteners for eCommerce streamline link sharing by creating custom, branded short links that reflect the eCommerce site’s domain name. These shortened URLs enhance brand recognition, trust, and credibility, improving user engagement and click-through rates.

Additionally, they offer analytics and tracking features to optimize marketing campaigns and monitor link performance, ultimately contributing to increased conversions and sales.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Software-as-a-service (SaaS) companies
- Offer additional revenue streams: Expand your product portfolio with white-labeled versions of your core SaaS offering.
- Partner with other businesses: Develop strategic partnerships by offering white-labeled solutions to complementary businesses.
- Reach new markets: Enter new markets by white-labeling your SaaS product for regional or niche markets.
Web design and development firms
- Provide a detailed solution to clients, including website design and development, and much more.This allows web design firms to become one-stop shops for their clients’ digital needs.
Quick rundown: Best white-label tools to try in 2024

Sr. White-label tools for agencies
1. Replug
2. ContentStudio
3. SE Ranking
4. AllClients
5. Brevo
6. Weblium
7. ClickUp
8. WordPress
9. Ecwid
10. Convrrt

Key factors to consider when choosing your white-label tool:

Below are some important factors one needs to consider when choosing a white-labeling tool:
- The range of features offered: Check if the given features align with your client’s needs and marketing goals.
- Customization options: Look for providers that allow you to fully brand the tools according to your preferences.
- Pricing and scalability: Choose a plan that fits your budget and allows you to grow as your business expands.
- Ease of use: The tools should be user-friendly for both you and your clients.
- Customer support: Make sure the provider offers reliable support to ensure a smooth user experience.
Overall, white-label marketing can be a game-changer for businesses and agencies looking to expand their services, improve client satisfaction, and gain a competitive edge.

6 Steps to implement in white-label branding

Successfully implementing white-label branding requires careful planning and execution. Here are some essential steps to get started:
- Research and identify opportunities: Analyze market trends and consumer preferences to identify potential white-label opportunities, such as playout software for media companies.
- Find reliable white-label partners: Select reputable manufacturers or service providers with a proven track record of quality and reliability.
- Customize products or services: Work closely with partners to tailor products or services to meet your brand’s specifications and target audience preferences.
- Establish brand guidelines: Clearly define brand guidelines and quality standards to ensure consistency and alignment with your brand identity.
- Launch your product: Consider a soft launch to gather initial feedback and make necessary adjustments. After the soft launch plan a full-scale launch with promotional events and marketing campaigns to create buzz around the new product.
- Monitor performance: Regularly track sales and customer feedback to understand the product’s performance and market acceptance. Be prepared to tweak marketing strategies based on customer feedback and sales data.
Related: Setup white label branded link management with Replug

Is white-labeling right for you?

While white-labeling offers numerous benefits, it’s essential to consider whether it aligns with your business goals and objectives. Before investing in a white-label solution, ask yourself the following questions:
- What are my business’s unique needs and challenges?
- How will white-label marketing software help me address these needs and challenges?
- What are the potential risks and drawbacks of adopting a white-label solution?
- Am I prepared to invest the time and resources required to effectively implement and manage white-label software?
By carefully evaluating these factors, you can determine whether white-label marketing software is the right choice for your business.

FAQs on white-label

What is the difference between private-label and white-label branding?

Private-label branding involves products manufactured exclusively for a specific retailer, while white-label branding allows multiple retailers to sell the same product under their brand names.

Can any business benefit from white-label branding?

While white-label branding can benefit many businesses, it’s essential to assess your specific market, industry, and brand positioning to determine its suitability for your business model.

How can I find trustworthy white-label partners?

Researching and vetting potential white-label partners is crucial. Look for partners with a solid reputation, proven track record, and compatible values and objectives.

Is white-labeling suitable for startups?

Yes, white-label branding can be particularly beneficial for startups looking to enter competitive markets quickly.
May 13, 2024

Conversion tracking: Best tools, tips, and tricks

What good is all the effort you put into creating engaging content and driving traffic to your website if it doesn’t result in meaningful actions?

Therefore, having a powerful tool at your disposal can help you not only boost your conversion rates but also understand exactly how and why your audience is taking action.

And if you’re not using those advanced conversion tracking tools or not following the smart tips you’re probably missing out on a lot of revenue.

That’s why we are here with a quick guide just for you guys. So you can get your hands on some of the top-notch conversion tracking tools, tips, and much more…

Conversion tracking tools at a glance

Tool	Description	Pricing
Branded link management & analytics
Replug	All in one branded link management solution, from conversion tracking to link retargeting, A/B testing to custom CTA’s and more.	Pricing starts from $19 / month
Linkly	Linkly simplifies link tracking, allowing users to monitor click activity on specific links. Utilize your own domain to generate custom branded short-links and promote your business with every click, making it an ideal tool for conversion tracking and marketing.	Pricing starts from $29 / month
Sniply	Sniply is a powerful marketing tool that allows users to add custom CTAs to any link they share. With Sniply, you can drive traffic back to your own website or landing pages.	Pricing plan of Sniply starts from $9 / month
Website & product analytics
Usermaven	Best for detailed link analytics and capture UTM parameters, setting up conversion goals, analyzing user journeys, UTM attributions etc. It gives you 100% data ownership, ensuring full control over your analytics data.	Pricing plan starts from $14 / month
Mixpanel	Mixpanel provides powerful conversion tracking tools for businesses, enabling better decision-making and growth monitoring. With Mixpanel, you can track user engagement and compare current trends to past performance, helping you optimize conversions and drive business success.	Pricing starts from $20 / month
Kissmetrics	Kissmetrics provides powerful conversion tracking tools for businesses. With its advanced analytics platform, businesses can track customer behavior across their websites and campaigns, allowing for targeted optimization and increased conversions.	Pricing starts from $25.99 / month
Matomo	Matomo is a comprehensive conversion tracking tool that offers detailed insights into user behavior and website performance.	Pricing starts from 22EUR / month
Social media analytics
ContentStudio	Monitor and analyze performance of your social media channels with multi-channel social analysis.	Pricing starts at $25 /month
Sprinklr	Sprinklr offers advanced conversion tracking featuires to optimize your social media presence. Monitor and enhance performance across platforms for improved engagement and increased conversions.	Pricing starts at $249 per s e at / month

Let’s get going. So if you’re new and don’t know

“What is conversion tracking?”

Conversion tracking is the process of monitoring specific actions users take on your website, app, or elsewhere, signifying that they’ve interacted with your brand in a way that’s valuable to your business.

But conversions go beyond just sales. They bring in a variety of valuable actions, such as:

Purchases (of course!)
Email signups
Phone call initiates
Live chat engagements
Social media engagements
Form submissions (e.g., contact forms, download requests)
App downloads (if you have an app)
And much more…

Importance of conversion tracking

By tracking conversions, you gain valuable insights into how well your marketing campaigns are performing and where you can optimize for better results.

Today, conversion tracking is not just a luxury but a necessity for any business looking to thrive in the competitive online landscape.

According to a study, conversion rate is the 4th most important metric for marketers. These numbers highlight the pivotal role that conversion tracking plays in modern marketing strategies. It’s not just about tracking sales; it’s about understanding customer behavior, optimizing campaigns, and maximizing ROI.

What are the benefits of conversion tracking?

When you start keeping track of your conversions, you open up a world of benefits. Here are some of the best ones:

Improved return on investment (ROI) – By understanding what’s working and what’s not, you can allocate your resources more effectively and maximize your return on investment (ROI).
Making smarter choices with data – Conversion tracking provides you with valuable data that you can use to make data-driven decisions about your marketing strategy. This data can help you identify trends, understand your target audience better, and create more effective marketing campaigns.
Fine-tuning your website and landing pages – Identify areas on your website or landing pages that are hindering conversions.
List out top content – You can use conversion tracking data to see which pieces of content are most effective at driving conversions. This information can be used to create more content that is likely to convert visitors into leads or customers.
Seeing which campaigns do the most – See which campaigns (paid ads, social media posts, email marketing) are driving the most conversions, allowing you to focus your budget and efforts on the most successful ones.
Gain customer insights – Conversion tracking data can reveal valuable insights into your customer behavior, helping you tailor your marketing messages and offerings to better meet their needs.
Smarter budget allocation – With conversion data in hand, you can allocate your marketing budget more effectively. You can invest more in the channels that are driving the most conversions and less in the channels that are not performing well.

Best conversion tracking tools

1. Replug

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Replug is a complete link management platform that allows brands to track a multitude of URL parameters such as clicks, conversions, and unique visitors to make informed decisions on doubling down on profitable streams.

With this conversion rate optimization tool, you can set goals for your campaigns to track and analyze how many conversions you have achieved for certain campaigns. Examine traffic parameters such as device type, browser, country, and IP to create targeted campaigns.

In easier words, Replug’s click analytics help you track where users click on your website or within links you’ve shortened. This provides insights into user behavior, such as which buttons or CTAs (calls to action) are most effective and where users navigate after clicking a link.

Pricing starts from $19 / month

2. Linkly

Linkly is another link management tool for marketers, as the platform provides shortened and branded links. With features like A/B testing and retargeting, it also helps one to optimize link performance. Besides that Linkly does help in conversion tracking. It provides insights into how many clicks on your links lead to desired actions, such as purchases or sign-ups. Depending on your needs, Linkly’s pricing might not be the most competitive. It’s always best to compare pricing plans of different tools before making a decision.

Pricing starts from $29 / month

3. Sniply

Sniply stands out for its unparalleled ability to track and analyze user behavior, empowering marketers to refine their content curation strategies based on genuine audience engagement.

While monitoring click-through rates on your call-to-action (CTA) provides valuable insights into the effectiveness of your content curation efforts, Sniply goes further.

It’s essential to recognize that while Sniply offers robust analytics features, its primary function remains centered around content marketing and enhancing engagement through strategically placed CTAs.

Pricing plan of Sniply starts from $9 / month

4. Usermaven

An affordable yet advanced alternative to Google Analytics. It automatically captures most user actions on your website or app without any developer dependency.

Some of the key metrics you will see on the web analytics dashboard include total visitors, page views, covered events, bounce rate, scroll depth, time spent on the page, top traffic channels/sources, devices, locations, and top-performing keywords, etc.

Besides that with the multi-touch attribution feature, one can even capture UTM parameters (tags used to track campaign performance) and backfill data even if a user signs up later.

Or segment users based on various criteria like demographics or behavior. This lets you analyze conversion rates for specific user groups. You can also visualize conversion funnels to pinpoint drop-off points where users abandon the conversion process.

Pricing plan starts from $14 / month

5. Mixpanel

Now let’s get back to our traditional analytics tools. Just like Usermaven, this powerful analytics platform allows you to track user behavior across platforms and devices.

Mixpanel excels at creating custom funnels and reports, enabling you to analyze the entire conversion journey and identify bottlenecks. By understanding user behavior, you can identify areas for improvement and optimize your product or website to drive engagement and conversions. Other than that the platform offers clear visualizations and insightful reports, which allows you to make data-driven decisions to achieve your marketing goals.

However, keep in mind that setting up and configuring Mixpanel can require some technical knowledge, especially for complex tracking needs.

Pricing starts from $20 / month

6. Kissmetrics

Another user behavior analytics platform with a focus on customer journey analysis, Kissmetrics helps you understand the “why” behind user actions. By analyzing user behavior patterns, you can identify drop-off points to personalize the experience and improve conversion rates.

However, there are some drawbacks to using kissmetrics as well. Take for example the platform lacks a free tier and has a starting price point that might be steep for small businesses or startups.

Besides that when compared to some competitors, the conversion tracking platform platform might have fewer out-of-the-box integrations with other platforms. This might require additional development work for certain setups.

Pricing starts from $25.99 / month

7. Matomo

Matomo prioritizes privacy and data ownership. Unlike some analytics tools, it keeps your website visitor data on your own server, giving you complete control. You can customize what data is collected and avoid relying on third-party servers.

However, this self-hosted approach requires some technical setup compared to hosted solutions. Additionally, the user interface might feel less intuitive for beginners, and some advanced features require paid plans. Despite these drawbacks, Matomo’s focus on privacy and data security makes it a strong choice for businesses prioritizing user data control.

Pricing starts from 22EUR / month

8. ContentStudio

ContentStudio helps you manage your social media campaigns all in one place. This lets you see how different pieces of content are performing within a campaign, which can help you identify what types of content are most effective at bringing in conversions.

Overall, this all-in-one content marketing platform offers built-in conversion tracking functionalities. For example, you might create a campaign to promote a new product launch. By tracking the performance of different social media posts within that campaign in CS you can see which posts are generating the most interest and conversions.

Pricing starts at $25 /month

9. Sprinklr

Sprinkl r is a comprehensive social media management platform used by businesses worldwide. It offers tools for scheduling posts, engaging with audiences, and analyzing performance across various social media channels. Its advanced analytics provide valuable insights into audience behavior and campaign effectiveness, conversion tracking helping brands make data-driven decisions.

Pricing starts at $249 per s e at / month

Best conversion tracking tool

Our top pick as the best conversion tracking tool is a high-end analytics tool known as Usermaven.

Brands can gain a deeper understanding of user behavior throughout the conversion funnel by utilizing Usermaven.

Key features of Usermaven

UTM campaign and event tracking
User journey insights
Advanced segmentation
AI assistant
Pixel white-label
Session recording
Actionable insights
Activity heatmaps
Data retention
Funnel analysis

While if you require a tool that can do more than analytics then Replug should be your first choice.

Book a demo

Schedule a meeting to see how Usermaven can help you grow product-led.

Key features of Replug

Link analytics
Retargeting pixels
A/B testing
Custom CTA
Trackable shortened links
Deep links
Bio links

Book a demo

Kindly choose a slot that suits your schedule from the available options below.

Top tips for effective conversion tracking

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Define clear conversion goals: What actions do you want users to take on your website or app? Be specific and measurable.
Set up conversion tracking correctly: Ensure your tracking code is implemented accurately to capture all conversion data.
Track multiple conversion points: Don’t just focus on sales; track other valuable actions like sign-ups, downloads, or video views.
Segment your data: Analyze your conversion data by different segments (e.g., traffic source, device type) to gain deeper insights.
Regularly review and optimize: Monitor your conversion data and make adjustments to your marketing campaigns and website based on your findings.

As we wrap up, it’s clear that conversion tracking isn’t just a trend—it’s a necessity for businesses aiming to thrive in the digital age. By utilizing the right tools and following smart tips, businesses can gain valuable insights, optimize their marketing efforts, and ultimately drive more revenue.

FAQs about conversion tracking

Why do I need conversion tracking?

Conversion tracking shows how well your marketing efforts drive sales or desired actions (sign-ups, downloads). Optimize campaigns to get more results for your investment.

How do you track customer conversion?

Use website tags, and UTM codes, or track specific actions like purchases or form submissions to see how customers convert.

What is the goal of conversion tracking?

To understand which channels (social media, email) bring in the most valuable customers by tracking conversions.

What is conversion rate tracking?

Conversion rate tracking calculates the percentage of visitors who take a desired action (e.g., buy something).

What is conversion tracking protocol?

Conversion tracking protocols ensure consistent and accurate data collection across different platforms.

How do you keep track of the conversion rate?

Divide the number of conversions by total visitors and multiply by 100% to find your conversion rate.

What is the recommended way to track conversions?

Use conversion tracking tools like Replug for simplified setup, tracking, and analysis of your conversion data.

What is the difference between a micro conversion and a macro conversion?

Micro: Smaller actions like adding items to a cart.

Macro: Bigger goals like completing a purchase or signing up for a service.

Are tracking pixels illegal?

Tracking pixels is not illegal, but respecting user privacy and getting consent for data collection is crucial.

Who uses pixel tracking?

Marketers or product owners use pixel tracking to understand ad performance and website visitor behavior.

What is the difference between tracking pixels and cookies?

Pixel: Tiny image that sends data when loaded, works even with cookie blocking.

Cookie: Small data file stored on the user’s device, privacy concerns exist.

April 30, 2024

How to track emails using UTM parameters?

You’re sending hundreds of emails on a daily basis, getting good open rates, still the conversion rate is less than your expectations. What could be the problem?

The problem is that you don’t know

Which email campaigns are doing the most for your brand?
How do different audience segments respond to your emails?
What is the bounce rate of your email campaigns?
Which emails are getting the highest click-through rate?
Which specific ad or link on a webpage is driving traffic?
Which marketing campaigns are working and which ones aren’t?

But don’t worry, we’ve got your back. The solution?

Add email UTM parameters to your links. They help you keep track of who’s clicking, where they’re coming from, and what’s working best.

If you don’t know “What’s a UTM parameter?” They are special codes you can add to the end of URLs to track visitors.

So, if you’re serious about fine-tuning your email game and getting better results, it’s time to get along with UTMs.

What is a UTM in email?

In simple terms, a UTM parameter in email is a unique tag added to the links within your email marketing campaigns. These tags are added to the end of URLs, providing valuable information to brands about the source, medium, campaign, and more.

Why do i need to use UTM parameters in email campaigns?

The use of email UTM parameters in email campaigns is really important if you want to get in-depth insights. Take for example, if you add such parameters to your email links, you can accurately track metrics such as

Open rates
Total impressions
Click-through rates
Conversion rates
And overall engagement
And much more…

What are the benefits of UTM tracking?

UTM tracking offers several key benefits for email marketers as well as digital marketers.

Identify top-performing content

Let’s say you include a blog post link within your email campaign. UTM parameters can tell you which blog posts generate the most website traffic from your email blasts. This helps you understand what content resonates with your audience and prioritize future content creation efforts.

A/B testing optimization

UTM parameters are instrumental in A/B testing different elements of your email campaigns. You can create multiple email versions with different subject lines, calls to action, or content and use UTM tags to track which version performs better. This allows for data-driven decisions to improve your email marketing strategy.

Measure long-term impact

Know that email UTM tracking allows you to measure the long-term impact of your marketing campaigns. By analyzing UTM data over time, you can see how campaigns influence website traffic and conversions even after the initial email is sent. This helps you understand the full customer lifecycle and optimize campaigns for long-term success.

Measure ROI (Return on investment)

UTM parameters help you track the effectiveness of paid advertising campaigns. You can see which keywords or ad variations drive the most valuable traffic, allowing you to optimize your ad spend for maximum return.

Cross-channel measurement

Email UTM tracking is valuable for campaigns spanning multiple channels. You can track how users interact with your brand across different platforms, like clicking a social media ad and then subscribing to your email list.

Types of UTM parameters for email campaigns

There are so many email UTM parameters you can use to track your email campaigns, but some of them are particularly common:

utm_source	It showcases the exact source within the marketing channel. So, for an email campaign, you might use “newsletter” or a specific campaign name like “welcome-series.”
utm_medium	This one identifies the marketing channel that brought the visitor to your site. In the case of emails, this would always be “email.”
utm_campaign	This is where you can get specific about the exact campaign you’re running. You could use a name for a particular promotion “summer-sale” or a more general term for an ongoing campaign “customer-retention”.
utm_content	Used to differentiate between different versions of the same email, such as A/B testing variations.
utm_term	This parameter is typically used for tracking keywords in paid search campaigns but can also be repurposed for email campaigns to track specific elements like links or calls to action.

How do I set UTM parameters?

One can set up UTM parameters by using any free UTM builder tool. We would recommend Replug, as the tool offers a user-friendly interface where you can easily input your URL and customize the UTM parameters according to your campaign goals.

Fill in the details for the UTM parameters you want to use for a specific link:

Campaign name: Assign a unique name for this particular marketing campaign.
Medium: Specify the marketing channel (always “email” for emails in this case).
Source: Add in the exact source within the channel (e.g., “newsletter,” “welcome-series”).

Content (Optional): Use this to differentiate clicks between different versions of the same link within your email (e.g., button text or a unique identifier).
Term (Optional): Less common for emails, but useful for tracking paid search ads within emails.
Campaign ID: It could be a unique identifier or code associated with the campaign.

Once you’ve entered the desired information, click “Create” to generate your link with the UTM parameters embedded.

Replug – A complete link management solution

A complete link management solution
for marketing professionals & agencies. Try Replug for free

If you want more than just email UTM parameters. You can test out the Replug free trial to check out the complete range of advanced features including retargeting pixels, bio-links, link rotator, A/B testing, link analytics, QR codes, link shortening, and much more…

Here’s how you customize your UTM links with Replug.

After signing up to your Replug account go to the Dashboard.
In the “Create Quick Replug Link” section, Select your campaign
Afterward, add the link to which you want to customize.

In the same block, you’ll see an option labeled “+Add UTM” next to the URL field. Click on it.
A pop-up window will appear, allowing you to either choose a pre-saved UTM parameter set or create a new one.

If creating new UTM parameters, provide the necessary information such as source, medium, campaign, term, and content. Click “Apply” once completed.
Click the “Create” button, and Replug will automatically generate a shortened URL with the added UTM parameters.
Next, if you want to customize the UTM URL, you can do so by clicking the edit icon.

After any edits, simply copy the URL with the UTM parameters and click the “Update” button to save your changes.

And you’re done.

UTM tracking with Usermaven

Usermaven is a fantastic alternative to Google Analytics, providing detailed analytics for your website and app. It relies on UTM parameters to track important data like where your visitors are coming from, which pages they’re entering and exiting, and even their location down to the city level.

Sign up today and get a hold of the top

Channels / Sources
Mediums
Campaigns
Terms
Contents

In the top pages section, monitor both the entry and exit pages to understand your audience’s behavior effectively. Besides that, explore your customer base’s geographical distribution through detailed maps, countries, and city breakdowns. You can also see what devices and browsers most of your audience prefers.

Identify high-performing keywords effortlessly with Usermaven’s keyword tracking feature, displaying total clicks and impressions. Utilize this data to optimize email campaigns and content strategies for maximum traffic.

In easier words, by analyzing such parameters, you can make the most of Usermaven’s features to improve your campaigns and get better results.

Conclusion

Email UTM parameters are super useful for email marketers. They help you track how well your emails are doing, so you can make them even better.

But! Are you using UTMs in your email campaigns?

If you’re not using UTMs yet, it’s a great idea to start now. They’ll help you understand what’s working and what’s not, so you can get awesome results from your campaigns.

Faqs

What is the difference between UTM and GTM?

UTM tags are codes added to URLs for traffic source tracking, while GTM is a platform to manage various tracking codes on your website.

Is it illegal to track emails?

Tracking emails isn’t illegal, but regulations like GDPR limit data collection methods.

Which method is used to track emails?

UTM tracking is one of the most common ways to track email clicks and conversions.

What is email trace?

An email trace shows the path an email takes from sender to recipient, helping diagnose delivery issues.

April 22, 2024

Why is Replug the best Ow.ly alternative?

Ow.ly, a link-shortening tool from the popular platform Hootsuite, has won over many users, but it’s not without its downsides. One big issue is that it’s tied exclusively to Hootsuite. So, if you’re not using Hootsuite for your social media or other tasks, Ow.ly won’t work for you.

That’s why it’s worth exploring ow.ly alternatives that offer more advanced link management features to meet the needs of today’s marketers and businesses.

One top alternative is Replug.

While Ow.ly covers the basics, Replug goes above and beyond with features like detailed analytics, customizable call-to-actions, white-label solutions, bio-links, retargeting pixels, and more.

Let’s take the next step and introduce you to Replug, where you can discover a whole new level of link management capabilities.

Replug

Replug is a comprehensive link management platform offering advanced features like detailed analytics, customizable call-to-actions, and white-label solutions, empowering marketers to optimize their campaigns effectively.

Ow.ly

Ow.ly is a link-shortening tool developed by Hootsuite, a popular social media management platform. It allows users to condense URLs into shorter, more manageable links, primarily for sharing on social media platforms. However, Ow.ly is exclusively tied to Hootsuite and lacks advanced features and flexibility compared to standalone link management alternatives.

Replug vs Ow.ly

A complete link management solution
for marketing professionals & agencies. Try Replug for free

In this comparison, we’ll explore the key differences between Replug and Ow.ly to help you make an informed decision. While both platforms offer link-shortening capabilities, they differ in terms of features, integrations, and flexibility.

Link management capabilities

Let’s start with some of the most important link management feature comparisons to see what works best for your brand.

1. Advanced link shortening

First, we have link shortening, With Replug, users can enjoy advanced link-shortening features that not only condense URLs but also provide detailed analytics and customization options for each shortened link.

Whereas, Ow.ly offers standard link-shortening capabilities without the advanced analytics and customization features found in Replug.

2. Bio-links

Next, we have bio-links where Replug enables users to create bio-links, which serve as a centralized hub for multiple links, making it easier to share content across various platforms from a single location.

Ow.ly lacks the functionality to create bio-links, limiting users to sharing individual shortened links.

3. QR codes

Ow.ly does not offer QR code generation as part of its feature set. But in the case of Replug, users can generate QR codes for shortened links with Replug, making it convenient to share links offline or in print materials.

4. Deep links

Same as the QR codes, deep linking capabilities are not available within Ow.ly. Whereas with Replug marketers can create deep links, which enables direct access to specific sections or content within mobile apps, and enhance user experience and engagement.

5. Custom CTAs (call-to-actions)

When it comes to Replug, brands can use the free CTA generator to create custom call-to-actions associated with their shortened links, allowing for greater control over user interaction and conversion optimization.

Whereas, Hootsuite does offer AI content creation capabilities but still both the platforms lack advanced customization options for call-to-actions.

6. Retargeting pixels

Lastly, we have one of the most amazing features which is retargeting links. Here Ow.ly does not support retargeting pixel integration. However, users can integrate retargeting pixels with Replug’s shortened links, enabling targeted advertising campaigns and audience remarketing efforts.

White-label solution

Neither Ow.ly nor Hootsuite offers white-label boards. However, unlike these platforms, Replug provides an extensive range of branding options, including white-label boards. This feature allows you to create your personalized link management tool, allowing you to…

Replace Replug’s domain with your own for shortened links.
Customize the overall user interface to match your brand aesthetic.
Add your brand name, logo, favicon, title, meta image, description, and domain.
Design reports and emails sent to users with your branding.
Promote your brand with advanced characteristics such as retargeting links, catchy call-to-actions, traffic routing, and more.

Overall white-label service can help you scale up and meet the demands of launching new services without incurring additional costs.

Detailed link analytics comparison

Ow.ly

Being a more well-known service, Ow.ly likely offers a range of features, but in-depth link analytics might not be the main focus. Research-specific analytics offered by the platform include:

Total clicks on the link
Where the clicks came from (e.g., Facebook, Twitter, email)

Overall, keep in mind that Hootsuite is more focused on social media analytics. However, if you’re using Hootsuite, you can add tracking parameters to your Ow.ly links so that you can track them in an analytics tool like Usermaven.

Besides that the platform also allows you to filter your analytics to analyze data for specific brands you’re promoting. Or track the performance of individual marketing campaigns.

So my friends as you can see Replug is the clear winner.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Integrations offered

Replug

Replug offers direct integrations with various social platforms, email marketing tools, social media management tools, and much more.

Whether it’s connecting with popular social media channels like Facebook, Twitter, or LinkedIn, or integrating with leading email marketing tools such as Mailchimp or Constant Contact, Replug allows users to optimize their outreach efforts and drive engagement effectively.

Additionally, Replug’s integrations with social media management tools like ContentStudio, and Social Bee streamline the process of content scheduling, creation, and publishing, as well as social media analytics tracking and much more..

With its comprehensive range of integrations, Replug excels as a solution for link management and marketing optimization.

Ow.ly

Ow.ly, being an integral part of the Hootsuite platform doesn’t have standalone integration capabilities. Instead, to integrate with other tools, users need to connect to Hootsuite itself.

Here are some of the Replug reviews

“Handy Link Management Tool with URL shortener and more”

Says Alan N.

“Very convenient platform to create Branded Links with Marketing & Reporting”

Says Karen S.

Pricing comparison

Now, let’s talk about pricing. When choosing a link management tool, go for the one that meets your needs best. Here’s a quick pricing table for you:

Replug	Ow.ly
Basic = $19 /month	Professional plan = $99 per month
Professional = $49 /month	Team plan = $249 per month
Agency = $79 /month	Custom enterprise plan

Compare Replug’s features, functionality, and pricing against Ow.ly, and you’ll quickly see why it’s the clear winner.

With flexible pricing plans to suit every budget and requirement, Replug ensures that you get the most bang for your buck without compromising on quality or performance.

Conclusion:

Considering the limitations of Ow.ly tied exclusively to Hootsuite, this article clearly explains why Replug is the best Ow.ly alternative. Enjoy advanced link management features, affordable pricing, top-notch customer support, and much more…

Faqs

What are social media management tools, and how do they differ from link management tools?

Social media management tools are platforms that help businesses schedule, publish, monitor, and analyze their social media content across various platforms like Facebook, Twitter, Instagram, and LinkedIn. While link management tools focus specifically on managing URLs and tracking link performance.

What are some key features to look for in link analytics tools?

When selecting a link analytics tool, consider features such as total clicks, click-through rate (CTR), demographics, referring sources, UTM parameters for campaign tracking, time series data, and customizable reports.

What’s the difference between Replug and Ow.ly?

Both Replug and Ow.ly offer link management solutions. Replug focuses on detailed link analytics and integrations with analytics tools, while Ow.ly emphasizes social media scheduling and team collaboration features.

Why is link management important?

Effective link management helps you:

Improve SEO (Search Engine Optimization) ranking
Track the performance of your marketing campaigns
Analyze user behavior and content engagement
Maintain brand consistency
Shorten long URLs for better aesthetics and sharing

April 16, 2024

Why is my QR code blurry & how can I fix it?

QR codes are everywhere these days, taking us to websites, menus, and even hidden discounts. But what happens when the code itself becomes a mystery? A blurry QR code is frustrating for both users and creators.

This is why we came up with this guide to help you create the perfect QR codes for your brand or business. Stick with us.

What is a blurry QR code?

A blurry QR code is a QR code that appears hazy or lacks sharpness, making it difficult for a QR code reader app to scan and interpret the information encoded within it.

Why is the QR code blurry? What’s the solution?

Blurry QR codes can occur because of multiple reasons, some of the following are.

1. Inaccurate QR code size or file format

The size and file format of a QR code plays an important role in its clarity. Enlarging a QR code beyond its optimal size or saving it in a low-resolution format can lead to pixelation and blurriness, making successful scans a problem.

Solution: Generate the QR code at the recommended size using a reputable https://replug.io/qr-code-generator QR code generator. Save it in a high-resolution format like SVG or PNG.

2. Color or contrast concerns

QR codes rely on the stark contrast between dark and light elements to function effectively. Using colors that blend or lack sufficient contrast can result in a blurry appearance, making it difficult for scanning devices to interpret the code accurately.

Solution: Ensure a clear contrast between the foreground (black squares) and background (white space) of the QR code.

https://replug.io/blog/why-is-my-qr-code-not-working

3. Your QR code has expired

One of the primary reasons for encountering a blurry QR code is its expiration. Just like perishable goods, these codes come with an expiry date. If not updated or renewed, the information encoded in the code might become inaccessible, leading to blurry scans.

Solution: Use an advanced QR code generator, that offers continuous monitoring and alerts for potential issues.

4. Too many patterns or images

Adding unnecessary patterns or images to a QR code design might seem aesthetically pleasing, but it can also interfere with its readability. Excessive visual elements can cause distortion and blur, making it challenging for scanning devices to decipher the code.

Solution: Keep QR code designs simple and minimalistic.

https://replug.io/blog/uses-of-qr-codes

5. Broken links in the background

QR codes leading users to broken or non-existent web pages as a result of URL errors or website malfunctions can be a significant issue. These broken links not only frustrate users but also erode trust in QR code campaigns, ultimately leading to subpar user experiences and missed opportunities.

Solution: Check for any broken lines or patterns in the background of the QR code before publishing it.

6. Not testing out your QR code

Before deploying a QR code, it’s a must to test its functionality across various devices and scanning apps. Failure to conduct thorough testing can lead to unforeseen issues, including blurry scans caused by compatibility issues or technical glitches.

Solution: Generate the QR code at the recommended size using a reputable QR code generator. Save it in a high-resolution format like SVG or PNG.

https://replug.io/blog/how-to-make-a-qr-code-for-a-pdf

7. Website compression

If the QR code directs users to a website, website compression techniques can impact the clarity of the code. Compressed images or graphics on the website may not render well when encoded into the QR code, leading to blurriness upon scanning.

Solution: Optimize website content and images to reduce compression effects. Avoid using heavily compressed images or graphics on the website linked to the QR code.

Do’s and don’t when creating QR codes

Do	Don’t
Use a high-resolution format (SVG or PNG)	Use low-resolution images
Ensure proper size for scan distance	Make it too small
Maintain high contrast (black and white)	Use low-contrast colors
Include a call to action (CTA)	Squeeze it in
Test thoroughly on different devices	Resize QR codes excessively
Include a call to action (CTA)	Overdo the customization within the QR code
Provide valuable content behind the QR code	Link to broken websites
Include a logo (optional)	Use complex logos or imagery that affects readability
Allow white space around the QR code	Crowd the QR code with background clutter

https://replug.io/blog/how-to-add-a-qr-code-to-a-flyer

How to avoid QR Code blurriness?

One of the easiest ways to ensure your QR codes are sharp and clear is by using a reliable QR code generator. These online tools allow you to generate high-quality QR codes quickly and effortlessly.

By inputting your desired information and selecting the appropriate settings, you can create QR codes that are optimized for readability and scanability.

Use Replug to create perfect QR codes

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Replug is a QR code generator that goes beyond just creating codes. Here’s how you can create neat QR codes using Replug;

This ensures your online QR codes are clear, scannable, and deliver a smooth user experience.

Here’s how to create QR codes using Replug:

Sign up or sign In:

If you’re a new user, you’ll need to create a free account with Replug. Existing users can simply sign in with their credentials.

Start creating:

Once logged in, you’ll be greeted by the Replug dashboard.

Choose and add your URL

Replug allows you to create QR codes for various purposes. Select the type of content you want to encode in your QR code. This could be a webpage URL, social media profile link, or even a virtual business card.

Customize your QR code link (Optional)

To access your recently generated URL, head to the “Manage” section on the main dashboard and select “Replug Links”.

Find your URL, then click on the three dots (…) at the end and choose “Download QR Code”.

By following these steps, you can create clear, scannable, and potentially trackable QR codes using Replug.

‘Replug is your ultimate solution to create non-blurry, high-resolution QR Codes’

5 perks of creating QR Codes with Replug

1. Dynamic QR codes

Unlike static QR codes that hold fixed information, Replug allows you to create dynamic QR codes. This means you can update the URL or data linked to the QR code even after it’s printed or deployed.

2. Scan tracking and analytics

Replug offers scan tracking and analytics, allowing you to see how many times your QR code has been scanned, where the scans originated from (geolocation), and even what type of device was used. This valuable data can help you understand your audience and optimize your QR code campaigns.

3. Unlimited scans

QR codes created with Replug have no scan limitations. They can be scanned infinitely throughout their lifetime.

4. Link management

Replug functions as a link management tool, allowing you to manage all your shortened URLs and QR codes in one place. This simplifies tracking and analysis across different campaigns.

5. Free to get started

Replug offers a free plan that allows you to create and track a limited number of QR codes. This is a good way to try out the service before committing to a paid plan.

Conclusion:

By understanding the causes of blurry QR codes and following these best practices, you can create clear, scannable codes that deliver a positive user experience. Consider using a QR code generator with advanced features like dynamic codes, scan tracking, and link management for a more effective and data-driven QR code campaign. This will not only ensure crisp codes but also allow you to track user engagement and optimize your campaigns for better results.

FAQs

What is a QR Code?

A QR Code (Quick Response Code) is a square-shaped barcode that can be scanned by smartphones and other devices to access information. It can store various types of data, including website URLs, text messages, contact information, social media profiles, and even location data.

What is the best resolution for a QR code?

The best resolution for a QR code depends on its intended use and the size it will be displayed. However, a resolution of 300 DPI (dots per inch) is generally recommended for printed materials to ensure clarity and scannability.

What is a URL QR code?

A URL QR code is a type of QR code that contains a website URL. When scanned, it redirects users to the specified webpage without the need for manual typing or searching.

What should i do if my QR code won’t scan?

There are a few reasons why a QR code might not scan:
The code is blurry or damaged.
The code is too small or too large.
The code is not in focus.
There’s poor lighting.
Your phone’s camera is not working properly.
The QR code is linked to a broken or non-existent website.

April 9, 2024

Top call-to-action tools – Proven CTA tips and tricks
You’re running an e-commerce store with top-notch products, vibrant themes, detailed listings, and genuine reviews. Coupled with high-end SEO and social media marketing campaigns.

Everything seems in place, but your conversion rates need to hit the mark. Then what’s the missing piece? Let us clue you in – it’s the absence of an advanced call-to-action tool!

Using an advanced call-to-action tool can make all the difference by converting your website visitors into paying customers.

With strategic placement and catchy texts, CTAs compel users to take specific actions. Which ultimately helps you in boosting brand revenue potential.

Still confused? Don’t worry guys. In today’s blog, we’re covering everything from the finest CTA tips to the most cutting-edge CTA tools. Let us get you started.

What’s a CTA?

CTA stands for “Call to Action”. It’s an instruction that tells your audience what you want them to do next. These are commonly found in marketing and advertising but can be used anywhere you want to guide users toward a specific action.

What is a good call-to-action example?

A good example of a call-to-action is a clear and simple statement that tells users what to do next. For example, ContentStudio’s CTA “Try it for free” invites users to explore the tool without any commitments.

Best call-to-action tips to use

1. Try to use action verbs

Action verbs are the powerhouse behind persuasive CTAs. They prompt users to take immediate action, driving them toward the desired goal. Incorporate dynamic verbs like “discover,” “explore,” or “get” to instill a sense of urgency and motivation in your audience. Grab attention, Drive action!

Related: A list of persuasive call to action phrases

2. Focus on value

Communicate the value proposition clearly in your CTAs. Highlight the benefits or rewards users will receive by clicking through, whether it’s accessing exclusive content, unlocking special discounts, or gaining valuable insights. The more value users perceive, the more likely they are to act.

3. Create FOMO

Creating a sense of FOMO (Fear of Missing Out) is a potent tactic to drive action. Hint at limited-time offers, exclusive deals, or upcoming events to instill urgency in your audience. By suggesting that time is running out, you motivate users to act quickly to seize the opportunity.

4. Use fancy graphics and colors

Visual appeal is key to capturing attention and enticing clicks. Incorporate eye-catching graphics, vibrant colors, and captivating imagery to make your CTAs stand out. Choose visuals that align with your brand identity and message while grabbing the user’s attention.

Related: How to create call-to-action that really converts?

5. Catchy shapes or sizes

Experiment with unique shapes or sizes for your CTAs to make them visually appealing and memorable. Whether it’s a bold button, a playful icon, or a custom design element, think outside the box to create CTAs that stand out and invite interaction.

6. Keep the text brief

Keep your CTA text concise and to the point. Avoid overwhelming users with too much information. Instead, focus on conveying your message succinctly, highlighting the key action or benefit users should take.

7. A/B test multiple CTA’s

Don’t settle for the first iteration of your CTAs. Experiment with different variations, including text, design, placement, and color scheme, to identify what resonates best with your audience. A/B testing allows you to optimize your CTAs for maximum effectiveness and drive better results over time.

Top call to action tools to use

1. Replug

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Our top favorite is Replug – a powerful link management platform that allows users to create branded short links, track click data, and retarget audiences across various digital channels.

In terms of CTA generation, Replug enables users to embed call-to-action (CTA) overlays or pop-ups on shared links, directing traffic to desired landing pages or offers.

You can obtain detailed information about your website traffic, including the country, browser, device, and date, giving you precise insights into your audience.

Replug’s CTA generator tool

Generate call-to-actions that drive results!

Try Now!

2. Hubspot CTA

HubSpot’s CTA tool is part of its comprehensive marketing automation platform, designed to help businesses attract, engage, and delight customers. With its CTA tool, users can create visually appealing CTAs that seamlessly integrate with their website or email campaigns.

Moreover, these CTAs are strategically placed to prompt visitors to take desired actions, such as downloading a resource or requesting a demo.

Related: CTA button: Best examples & practices

3. Sniply

Sniply is a unique tool that allows users to add custom messages or CTAs to any web page they share, even if they don’t own the page.

Users can create branded Sniply links that drive traffic back to their own website or landing pages. This CTA generation method leverages shared content to capture leads and drive conversions.

Scalenut

Scalenut is an AI-powered content marketing platform that helps businesses create, distribute, and optimize content at scale.

The platform offers a free CTA generation tool. By understanding user intent and preferences, Scalenut assists in generating CTAs that resonate with target audiences.

Also check out: What makes Replug the best Sniply alternative

Canva

Canva is a versatile design platform that empowers users to create stunning graphics, presentations, and marketing materials with ease.

While not a dedicated CTA tool, Canva provides users with the tools to design eye-catching CTAs that complement their branding and messaging. Users can create custom graphics or templates for CTAs to be used across various digital channels, from social media posts to website banners.

Things to consider when choosing your CTA tool

Here are some of the most important things to consider when choosing your CTA tool.
- Consider your budget: Free options offer good basic functionality, while paid tools might have advanced features like A/B testing or performance analytics.
- Think about your needs: Do you need a simple CTA builder or a tool with AI-powered suggestions? How important is customization for you?
- Read reviews and comparisons: Researching user experiences can help you find a tool that works well for others in your situation.
You may also like: Call To Action best example

What is the best CTA generation tool?

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

The best CTA generation tool is no other than Replug. This is because:
- Easy to Use: Replug doesn’t require coding knowledge. Get a free CTA builder specifically designed to craft compelling CTAs with customizable text, buttons, forms, and pop-ups.
- Targeted CTAs: Replug allows you to define your target audience during CTA creation. This ensures the CTAs you build resonate with the specific user group you’re aiming for.
- A/B Testing: Replug integrates A/B testing so you can track CTA performance and see which variations drive the most conversions. This data-driven approach helps you continually optimize your CTAs for maximum impact.
- Retargeting capabilities: It enables users to maximize conversions by embedding CTAs directly within shared links, ensuring targeted audiences are directed to relevant landing pages or offers.
Overall, Replug’s combination of advanced features and ease of use makes it ideal for businesses looking to drive engagement and conversions effectively.

FAQs

What is an example of a call to action in AI?

AI can analyze vast amounts of data to understand user behavior, preferences, and context, allowing businesses to tailor their CTAs for maximum impact.

Some of the common examples include:
- Sign up today
- Download now
- See how it works
- Join now
What is a strong CTA?

A strong CTA combines clarity, relevance, and urgency to compel users to take the desired action. It communicates the value proposition briefly and motivates users to act without hesitation.

What is a call to value instead of a call to action?

A call to value focuses on highlighting the benefits and value proposition offered to the user rather than explicitly instructing them to take action.

What is a secondary call to action?

A secondary call-to-action serves as an alternative action for users who may need more time to be ready to commit to the primary CTA. It provides additional options for engagement, such as downloading a resource, exploring related content, or joining a mailing list, catering to diverse user preferences and behaviors.
April 3, 2024
Best Linktree alternatives to try in 2024
Linktree is the market leader and go-to bio link tool with a user base of 22 million and growing.

But is it the only option for adding multiple links to your social media bio?

Absolutely not! Like every link in bio tool, this well-known tool also comes with make or break points.

Now, note that there’s a whole forest of Linktree alternatives out there, each offering unique features to supercharge your brand visibility.

This guide simplifies your search by comparing top contenders. We’ll break down what they do best, their limitations, and how much they cost. We’ll even help you decide which one fits your needs perfectly.

Let’s get started,

About Linktree?

Linktree is a popular link in bio tool that allows users can create a single landing page with multiple links, allowing them to efficiently direct their audience to various online destinations such as websites, blogs, social media profiles, products, and more.

Related: What does link in bio mean?

Limitations
- Limited customization options overall.
- Dependence on a third-party service poses risks.
- Only allows for a single landing page.
- Analytics features fall short compared to competitors.
Quick look over the pricing plan

Starter Pro Premium
$5USD/month, billed monthly $9 USD per month after, billed monthly $24USD/month, billed monthly

Top Linktree alternatives

1. Replug

Our top Linktree alternative is none other than Replug – a feature-rich link management tool offering advanced features such as bio-link, white-label solutions, deep-link, retargeting pixels, link analytics, custom CTA’s, and so much more…

Moreover, Replug allows for greater customization options within the micropage, so brands can match their branding and style preferences. It’s considered the best Linktree alternative for content creators as it allows you to turn visitors into customers using cross-channel retargeting to those who interact with your bio links. Besides that, you can set up and personalize bio links in no time using the drag-and-drop tool.

Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
Start free trial

The best part about Replug is that it is easy to use, affordable for businesses of all scissors, and offers top-notch customer support, alongside a 14-day free trial so you can try and test out its high-end features before proceeding to the next step.

Best features
- Create custom bio link pages with advanced options
- Get insights into user behavior with detailed analytics.
- Allows you to add link retargeting pixels.
- Add RSS feed block in your bio links pages
- Create QR codes for your bio links.
- Offers traffic routing to streamline traffic flow.
- Create white-label boards for personalized branding.
- Generate custom CTAs that match your brand identity.
Drawbacks
- No freemium plan is available because of advanced features and bulk customization options.
Reviews & ratings

“User of 3 years, I approve of it!”

Raymond P. (CEO)

“Handy Link Management Tool with URL shortener and more”

Alan N. (Strategic Advisor and Business Coach)

Pricing plan

Basic Professional Agency
$19/ month $49/ month $79/ month

2. Linkin.bio

Another top Linktree alternative is Linkin.bio by Later – a tool specifically tailored for Instagram and TikTok users, enabling them to create a clickable landing page for their bio link.

Moreover, it streamlines the eCommerce journey by enabling customers to shop directly from your posts. Although customization options are somewhat restricted, its alignment with Instagram’s design is ideal for enhancing your Instagram marketing strategy.

Related: Guide to add a link in TikTok bio

Best features
- Offers basic analytics to track link clicks and performance.
- Schedule links to appear or disappear at specific times.
- Easily integrates with various social media platforms.
- Offers collab tools for creators and brands.
Drawbacks
- The pricing seems steep considering the available features.
- Primarily designed for Instagram, functionalities could be a problem for users active on other social media platforms.
- Customer support needs to be improved.
Reviews and ratings

“Later is a good scheduling tool, but still has a few limitations.”

Scott B. (Founder / CEO)

Pricing plan

Starter Growth Advanced Agency
25USD/month 45USD/month 80USD/month 200USD/month

3. Milkshake

Milkshake is a user-friendly platform that allows individuals to create stunning microsites directly from their mobile devices. It caters to influencers, bloggers, and small businesses looking to establish an online presence without putting in much effort.

Best features
- Enjoy mobile-optimized templates.
- Multiple pre-designed templates for quick and easy page creation.
- Easily integrate your social media profiles with your landing page.
- Offers the quick drag-and-drop functionality.
Drawbacks
- As Milkshake focuses on mobile-first design, desktop users might experience some limitations in functionality and layout.
- Fewer customization options.
Reviews & ratings

“It’s just a landing page. I thought when it said “sell more” you could add shoppable features – but no. Just links to other sites. It’s pretty. Not a lot of options like advertised, but it is pretty.

Megan Goos (App user)

Pricing plan

Milkshake is your free Linktree alternative, making it an attractive option for individuals on a budget or those looking to test the platform before committing to a paid plan.

Turn your bio links into click-boosting machines

Drive up to 2× more clicks than plain URLs

Share multiple destinations with one link

Create bio links free

4. Shorby

Shorby stands out as one of the most advanced yet user-friendly link-in-bio tools available. This Linktree alternative offers a SmartPage builder, which is particularly noteworthy, enabling users to effortlessly craft personalized landing pages

Best features
- Easily create one-page microsites with custom CSS and HTML for personalized content.
- Utilize link retargeting features to engage with targeted audience segments effectively.
- Enable seamless collaboration among multiple users for managing and optimizing bio links.
Drawbacks
- Lack of ready-made templates to speed up the process of page creation.
- Limited analytics data is available, concentrating solely on click-related information.
- The pricing tier may be higher when considering the feature set.
Reviews & ratings

“Create Short Bio – Simple to Use”

Mazlan A.- CEO

Pricing plan

Rocket Pro Agency
$15/ month $29/ month $99/ month

Pallyy

Pally offers exceptional value with its array of features. It enables users to create two unique types of links: one mirroring their Instagram page and another hosting essential URLs relevant to their brand.

Additionally, Pally provides analytical tools to refine your Instagram marketing approach, establishing it as an essential tool for optimizing your social media presence.

Best features
- Offers basic social media scheduling
- Detailed competitor analysis feature
Drawbacks
Allows very limited integration

Lacks some advanced scheduling functionality

More of an Instagram-centric tool
Reviews & ratings

“The clever social media tool”

(Sue C.-Digital & Communications Manager)

Pricing plan

Premium
$18 per month

Campsite.bio

Campsite. bio is another top-notch link tree alternative on our shortlist. It lets you consolidate various links – to your website, social media profiles, portfolio, or online store – into a centralized, mobile-friendly location. Brands can easily personalize the look and feel of your landing page with various themes, fonts, and colors to match your brand identity.

Best features
- Easily integrates with CRMs, e-commerce platforms, and email marketing apps.
- Provides detailed reporting and analytics for thorough performance assessment.
- Unlimited link creation capability to meet all marketing requirements.
- Offers extensive customization options with a variety of templates and design choice
Reviews & ratings

“I love using Campsite for my blog and social channels, I’ve tried some other services but they just didn’t give me the features that I was looking for. Being able to brand my links and add photos is huge. Good stuff!“

Becca Tetzlaff – Product user

Pricing plan

Pro Pro +
$24 USD per month
1 profile $7 USD per month
1 profile

ShortStack

ShortStack is a marketing tool that helps you run engaging contests and promotions. It offers easy creation of landing pages with interactive elements like quizzes or sweepstakes. ShortStack helps collect leads and grow your audience through social media integration and data management.

Best features
- Helps you collect user-generated content
- Offers e-commerce platform integration
- Allows advance analytics
Drawbacks
- Costly pricing plans
- Has a rough learning curve
Reviews & ratings

“Overall good, east to manage contests and winners”

Cassie G. (Senior Technical Product Manager)

Pricing plan

Pro Business
$249/month $99/month

Taplink

Taplink is another amazing Linktree alternative, offering a modern landing page builder for social media. Its powerful customization options, combined with 20 unique content blocks, make Taplink particularly useful for creators, influencers, and small business owners who are looking to stand out and monetize their content.

Taplink is also the only tool on the list that has an AI feature allowing users to create custom landing pages in seconds.

Best features
- Provides a library of 300+ pre-designed themes and professional templates.
- Allows to customize every aspect of a landing page: colors, fonts, shapes, etc.
- Has an AI feature that generates a custom landing page from a business description.
- Lets you add 20 different content blocks, including images, videos, forms, timers, maps, etc.
- Includes a built-in option to sell digital products directly on a Taplink page.
- Supports 50+ payment providers to sell products or collect tips from around the world—without extra fees.
Drawbacks
- Most advanced features are only available in the paid plans.
- No 1-month plan is available, you can only subscribe for 3, 6, or 12 months.
Reviews & ratings

“The perfect landing page solution for my small business.”
Marcos A. (Business owner)

Pricing plan

Basic Pro Business
Free $3/month $6/month

Which is the best Linktree alternative?

Choosing the best Linktree alternative depends on your specific needs and budget. If you’re looking for a comprehensive solution with advanced bio link or overall link management features, Replug is the simple answer for you.

Replug – A complete link management solution for everyone

Branded links, clear calls to action, and beautiful landing pages – Replug makes it easy for anyone to get more out of their links.
- Content creators? Showcase your portfolio on a sleek landing page. Or Turn visitors into customers by cross-channel retargeting for those engaging with your bio links.
- Marketers? Track clicks and understand your audience. Or run A/B tests on different link variations:
- Business owners? Make a great first impression and boost sales. Or capture leads and grow your email list
What else can you do with Replug?

Replug is the best Linktree alternative for business because of its diverse feature set:
- Instead of generic shortened URLs, Replug allows you to create branded links that include your brand name.
- Add CTAs to your shortened links, prompting users to take a specific action after clicking, such as visiting your website, signing up for a newsletter, or making a purchase.
- Effectively distribute traffic across various marketing channels using the link-rotator. Segment the audience based on country, device, browser, OS, IP address, date, and day of the week.
- Utilize advanced analytics features for campaign tracking and optimization to maximize your ROI.
- Offers social media retargeting to reach and retarget your audience across platforms.
- Explore the white-label solution to take full control of your agency’s branding by adding your branded custom domain, logos, interface, and more.
- A/B testing allows you to compare different versions of something (like a shortened link with a CTA or without) to see which performs better.
Conclusion

That was it in today’s article. From Replug’s advanced link management capabilities to Milkshake’s mobile-friendly microsites, there’s a solution to fit every need and budget. Whether you prioritize customization, analytics, or integration with other platforms, there’s a Linktree alternative waiting for you.

FAQs

Why look for a Linktree alternative?

Linktree might limit your design options and free features. Consider alternatives if you need more customization, advanced features, or a platform tailored to your specific needs.

Which is the best Linktree alternative for musicians?

The best Linktree alternative for musicians depends on factors like desired features, budget, and overall goals. A platform like Replug would be the perfect option because of its features tailored to musicians’ needs, such as seamless integration with music streaming services or customizable landing pages for album releases.

Can I customize the appearance of my bio link page?

You can change how your bio link page looks by picking colors, and layouts, and adding pictures or logos.
April 1, 2024

Replug click analytics: The prime solution for turning clicks into conversions

Clicks are valuable, but only if you understand what happens after. It’s time to stop being in the dark and turn those clicks into conversions.

Don’t know how? No worries! Our blog explains the importance of click analytics and how to track your clicks using top link management tools. Gain insights into user behavior and boost conversions effortlessly. Keep reading…

What is click analytics?

Click analytics refers to the process of monitoring and analyzing user clicks on various elements of a website. These elements could include links, buttons, images, or any interactive component users can engage with.

By tracking these clicks, businesses can gain valuable insights into user behavior, such as which pages are most visited, which links are clicked the most, and how users navigate through the website.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Why use click tracking?

There are tons of reasons why every brand should utilize proper click tracking. Some of the major benefits include the following.

Personalize the user journey

Stop blaming the algorithm. Personalize your customer’s experience by utilizing click analytics.

Tailor your messaging and offers to individual users based on their past clicks and behavior.

Identify high-value clicks

Not all clicks are created equal. Click analytics can help you identify which clicks are most likely to convert into paying customers. This allows you to focus your marketing efforts on the most valuable segments of your audience.

Measure the ROI of your campaigns

Are your marketing campaigns delivering a positive return on investment (ROI)?

Replug-click analytics provides the data you need to measure the effectiveness of your campaigns and make adjustments as needed.

Make data-driven decisions

By analyzing click data, businesses can make informed decisions about their marketing strategies, content optimization, and website design. Understanding which links or calls to actions are most effective allows businesses to allocate resources more efficiently and prioritize initiatives that drive results.

Optimized conversion funnel

Click analytics help identify bottlenecks in the conversion funnel, enabling businesses to optimize the user journey for maximum conversions.

By pinpointing areas where users are dropping off or abandoning the conversion process, businesses can implement targeted strategies to streamline the funnel and increase conversion rates.

Optimize landing pages

Are your landing pages aligned with user expectations?

Replug-click analytics can help you identify areas for improvement on your landing pages. By understanding how users interact with your pages, you can make data-driven changes to improve conversion rates.

The best tool for click analytics: Replug

A plethora of click-tracking or link-tracking tools are available in the market, each with its own set of features and pricing plans. Among the notable players in this space are Replug, PrettyLinks, and many more.

While each of these tools serves the fundamental purpose of tracking clicks and analyzing user behavior, they vary in terms of their capabilities, user interface, and pricing structures.

We would suggest you forget confusing tools, go for Replug as it’s the most simple and powerful.

Replug stands out from other tools by offering an extensive range of advanced features tailored to suit brands of all sizes and industries.

Besides that

Replug offers a free plan to get you started.
Replug integrates with various marketing tools and platforms for a smooth workflow.

Replug: The all-in-one solution

Replug serves as the all-in-one click-tracking solution for marketers. Utilize its link-tracking tool to analyze various key performance indicators (KPIs). Easily set expiry dates for time-sensitive promotions and add passwords for added security, ensuring only authorized users can access your links.

Additionally, Replug allows you to personalize and organize your trackable links effortlessly using tags. This simplifies the management process, making it easier to navigate through your campaigns and track performance effectively. And that’s just scratching the surface of what Replug can do.

Key features of Replug click analytics

Here’s a quick overview of some of the important metrics Replug provides:

Total clicks	Total number of times your link has been clicked.
Unique clicks	The number of individual users who clicked your link.
Conversions	The number of times a desired action was taken (e.g., purchase, signup).
Conversion rate	The percentage of clicks that resulted in a conversion.
Click source	Where the click originated from (e.g., email, social media, website).

Replug’s data can help you identify areas for improvement on your landing pages, personalize your marketing messages, and ultimately turn more clicks into conversions.

1. Click tracking and attribution

Replug tracks where users go after clicking your link.

Did they find the right page? Did they convert?

By accurately attributing clicks to specific marketing initiatives or campaigns, businesses can refine their strategies and allocate resources more efficiently.

2. Conversion rate optimization (CRO)

One of the standout features of Replug click analytics is its focus on conversion rate optimization. By analyzing user behavior and identifying bottlenecks in the conversion funnel, Replug enables businesses to implement targeted strategies to enhance conversion rates and maximize ROI.

3. Real-time data and insights

With Replug click analytics, businesses gain access to real-time data and insights, allowing them to make informed decisions on the fly. Whether it’s tracking the performance of a new marketing campaign or identifying emerging trends in user behavior, Replug equips businesses with the tools they need to stay ahead of the curve.

4. Customizable reports and dashboards

Replug offers customizable reports and dashboards that cater to the unique needs of each business. From high-level overviews to granular insights, businesses can tailor their reporting dashboards to focus on the metrics that matter most to them, facilitating data-driven decision-making at every level.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

How to track clicks and conversions using Replug?

Step 1: Create a Replug account (or sign in):

Step 2: Choose or create a campaign

From the main dashboard, you can either select an existing campaign or create a new one. Campaigns are used to organize and group your tracking URLs.

Step 3: Enter the destination URL

Enter the destination URL that you want to track in the “URL to shorten” section, located below the “Select your campaign” option.

Step 4: Add UTM parameters

On the right side of the “URL to shorten” section, locate the “add UTM” tag and click on it.

Step 5: Select or create UTM parameters

You have the option to either select from saved UTM parameters or create a new set.

If you’re creating a new one, fill in the UTM parameters, including source, medium, campaign name, and other necessary details.

Step 6: Generate the tracking URL

After adding or selecting the UTM parameters, click the “Create” button. Replug will automatically generate a shortened version of your URL with the appended UTM parameters.

Step 7: Customize the tracking URL (optional)

If desired, you can further customize the URL by clicking the edit icon.

Step 8: Copy and update

Copy the generated tracking URL to use in your marketing materials.

Click the “Update” button to save your changes.

Step 9: Access your tracking URL

To access the newly created tracking URL and monitor its performance, follow these steps:

Go to the main dashboard.
Click on “Manage.”
Select “Replug links.”

And you’re good to go with your trackable links.

Replug Link management solutions

Replug goes beyond just click analytics and acts as a complete link management solution as well. Here’s how:

White label for agencies and resellers: Agencies and resellers can leverage Replug’s white-label functionality. Replug can be branded with your own logo and domain, allowing you to offer click analytics and link management as part of your client services.
Built-in CTA generator: Craft high-performing CTAs directly within Replug. No need for separate tools! Replug suggests clear and actionable CTAs based on your link’s purpose (e.g., “Shop Now,” “Download Here,” “Learn More”).
Link rotator for A/B testing: Want to test different landing pages or offers? Replug’s link rotator automatically distributes clicks among various options. Analyze which one performs best and optimize your campaigns for maximum conversions.
Shortened branded links: Replug allows you to shorten long URLs and brand them with your custom domain. This makes your links look professional and memorable.
Bio-link creation: Replug lets you create bio links, a single landing page containing multiple links to your social media profiles, portfolio, or other relevant content. This is perfect for social media bios where you have limited space.
Retargeting pixels: Replug integrates with retargeting pixels from social media platforms like Facebook and LinkedIn. This allows you to retarget users who clicked your links with relevant ads, increasing the chance of conversions.

All in all, note that click analytics lets you focus your marketing efforts on the right audience, maximizing your return on investment and avoiding wasting your budget on clicks that go nowhere.

That was all in today’s blog. Thank you so much for staying with us till the very end! Visit our website for more information.

FAQs

What’s the difference between conversions and clicks?

Clicks are simply when someone clicks on your link or ad. Conversions are when someone takes a desired action, like buying a product or signing up for a newsletter.

What is a CTR?

CTR stands for Click-Through Rate, a metric showing the percentage of people who see your ad or link and click on it.

How to increase my click-through rate?

Tips to increase CTR:

Use compelling ad copy.
Optimize ad placement.
Utilize relevant keywords.
Test different ad formats.

What is a good CTR?

A “good” CTR depends on your industry and campaign goals. Generally, anything above 1% is considered decent, but some niches can see higher CTRs.

March 20, 2024

Sr.	White-label tools for agencies
1.	Replug
2.	ContentStudio
3.	SE Ranking
4.	AllClients
5.	Brevo
6.	Weblium
7.	ClickUp
8.	WordPress
9.	Ecwid
10.	Convrrt

Starter	Pro	Premium
$5USD/month, billed monthly	$9 USD per month after, billed monthly	$24USD/month, billed monthly

Basic	Professional	Agency
$19/ month	$49/ month	$79/ month

Starter	Growth	Advanced	Agency
25USD/month	45USD/month	80USD/month	200USD/month

Rocket	Pro	Agency
$15/ month	$29/ month	$99/ month

Pro	Pro +
$24 USD per month 1 profile	$7 USD per month 1 profile

Basic	Pro	Business
Free	$3/month	$6/month

Pro	Business
$249/month	$99/month

Author: Manahil

What is a white-label tool?

How does white-labeling work in business?

14 best SAAS white-label tools for agencies

1. Replug – White-label link management tool

2. Short.io – White-label domain

3. ContentStudio – White-label social media software

4. SE Ranking – White-label SEO tool

5. HubSpot – White-label email marketing software

6. DashThis- White-label project management software

7. Domo – White-label reporting tool

8. WordPress – White-label CMS Tool

9. Drupal – White-label CMS Tool

10. Asana – White-label project management software

11. Invoice Ninja- White-label payment platform

12. DashClicks – CRM

13. Simvoly – Website building tool

14. BlockSurvey – White-label survey tool

10 Things to look for in your white label tool

1. Branding

2. Custom functionalities

3. Existing systems

4. Data security

5. Uptime and reliability

6. Scalability

7. Support

8. Pricing

9. Ease of use

10. Free trial or demo

Conclusion

FAQs on White-label tools

I’m concerned about data security with white-label tools. What should I look for?

What are some popular white-label marketing tools for social media management?

Can I use white-label tools for email marketing as well?

17 amazing tips to increase online sales

1. Target the right audience

2. Stay ahead with advanced SEO strategies

3. Utilize user-generated content more often

4. Use high-quality visuals and themes

5. Run online ads

6. Set up killer social media campaigns

7. Deliver exceptional customer support every time

8. Giveaways or discounts

9. Team up for a win-win

10. Make your checkout process smooth

11. Retarget your visitors

12. Put what’s popular in the spotlight

13. Craft personalized email campaigns for impact

14. Map your customer’s journey

15. Refine strategies through A/B testing

16. Data is your friend

17. Limiting choices

Mistakes to avoid when trying to increase online sales:

Conclusion

FAQs on how to increase online sales

What are the benefits of selling online?

How do i write effective product descriptions?

What payment methods should i offer?

What are the challenges of selling online?

How do i run effective online sales campaigns?

What is white-label marketing?

How white-labeling works!

What is white-label software?

White-label marketing softwares

What features does a white-labeling tool offer for branding customization?

Consieder Replug for branding & customization

What are the core benefits of using a white-label tool?

1. Faster time-to-market

2. Add your custom branding

3. Save money

4. Focus on core business

Who can benefit from white-label marketing tools?

Marketing agencies and freelancers

Small and medium businesses (SMBs)

Enterprises or e-commerce businesses

Software-as-a-service (SaaS) companies

Web design and development firms

Quick rundown: Best white-label tools to try in 2024

Key factors to consider when choosing your white-label tool:

6 Steps to implement in white-label branding