Author: Manahil

How to increase sales on Amazon: Understanding A10 [Updated]

In 2024, Amazon witnessed a record-breaking $575 billion in sales, proving its power as a selling platform.

But with such a massive opportunity comes intense competition!

Increasing sales on Amazon demands more than just listing your products; it requires a strategic approach. And to help you out we created this guide.

This guide isn’t just another “how-to” – it’s the only roadmap you’ll ever need to master top sales tips and tricks in Amazon’s vast market.

So let’s get started:

The A10 Algorithm: What Amazon wants from sellers

According to Maacro Trends, Amazon invested $85.6 billion in research and development from March 31, 2023, to March 31, 2024, marking an 8.6% increase from the previous year. Before we get to the tips and tricks, let us give you a quick overview of Amazon’s algorithm. Amazon’s algorithm, currently called A10 (though some sources still reference A9), focuses on delivering the most relevant products to users based on their search queries.

Here’s what you need to know:

The A10 algorithm favors products with positive customer reviews, high ratings, and low return rates.
Boost your listings by using Amazon links across your website, blog, social media, and other platforms. This external engagement shows Amazon that your product has a broader appeal.
Sponsored links and PPC campaigns are less effective under A10 compared to A9. Instead, prioritize organic traffic and authentic customer engagement for better results.
Products with a strong sales history are given priority. Consistent sales signal to Amazon that the product is popular and reliable.

Insider tips and tricks for ranking and on Amazon

Here’s a detailed breakdown of some of the best strategies:

1. Optimizing your listings for maximum visibility

On Amazon, where millions of products compete in order to stay on the top. Standing out requires strategic optimization of product titles, descriptions, and keywords to align with customer search behaviors.

Manually researching and selecting the perfect product category can be a tedious task. The Product Classifier automates this process, saving you valuable time and effort. It uses the most up-to-date information to specify your product type, add your brand name, and compelling selling points directly into the title.

The best part is that it automatically updates its suggestions based on trends so your listings stay relevant and discoverable even as Amazon’s catalog grows and adapts.

2. Use customer-centric keywords

Put yourself in your customer’s shoes. What terms would they use to search for your product? Understanding your customer’s perspective is key to optimizing your product listings on Amazon.

Research is Key: Use Amazon scraping and keyword research tools like Smartminded’s free Amazon Keyword Tool or conduct manual searches on Amazon to identify high-traffic, low-competition keywords relevant to your product.

We have short-listed top keyword research tools, so you don’t have to: Helium 10 Jungle Scout SellerApp AMZScout

Long-tail advantage: Don’t just focus on broad, generic keywords. Target long-tail keywords – more specific phrases that shoppers will likely use later in their buying journey. For example, instead of just “blender,” consider “high-performance countertop blender.”
Strategic Integration: Weave your target keywords naturally throughout your listing. Include them in your title, description, backend search terms, and even in product variations (e.g., color options).

It’s important to have relevant keywords that closely relate to what the person is searching for.

Amazon wants your title to be short, descriptive and to the point, they do allow for between 150-250 characters

3. Visual appeal: Why high-quality content matters

Great images and videos grab attention in a flash. They make your content pop, not just look pretty. Cool charts and clear pictures can explain things way faster than words alone. This keeps people hooked, turning them from scrollers into viewers who get your message.

Here are some of the factors you should know:

The main image should have a white background, 85% product fill, and no text/logos/watermarks.
Images should be clear, and free from blurriness, pixelation, or jagged edges.
Number of Images: 7 recommended, avoid overwhelming with too many.
For videos, amazon suggests a minimum resolution of 1280 x 720 pixels (HD).

An easy way is to use the Amazon A+ Content tool which allows you to enhance your product detail pages with videos, customized text placements, shoppable product-comparison charts, and more, effectively showcasing your products and telling your brand’s story.

Important note: Make sure that all visuals are optimized for mobile viewing. With a significant number of consumers shopping on mobile devices, your images and videos should be responsive and load quickly on smaller screens without compromising quality.

4. Mask your affiliate links

If you’re an affiliate marketer this is the most important tip for you. Rather than using raw Amazon affiliate links, opt for a branded link shortener.

One popular link shortener is Replug.io, which not only makes your links appear more professional and trustworthy but also provides valuable analytics and tracking capabilities.

Here are some other major advantages of using an Amazon link shortener;

Cross-platform consistency: Branded link shorteners allow you to maintain consistent branding across different platforms and channels.
Aesthetic appeal: Shortened and branded links are often more appealing to users, leading to higher click-through rates compared to long, complex URLs. This can result in increased Amazon sales and traffic to your affiliate products.
Easy management: Using a branded link shortener centralizes the management of your affiliate links. You can easily edit, update, or redirect links as needed without having to change the URLs embedded in your content, saving time and effort.
Commission protection: Masking your affiliate links helps protect your commissions from link manipulation or hijacking.

Also Read: A Quick Guide on Affiliate Decloaking

5. Win back customers with multi-channel retargeting

While Amazon offers a massive audience, relying solely on it can limit your earning potential. To expand your reach effectively, strategically place advertisements on social media, search engines, email newsletters, and other platforms where your target demographic is active.

A highly effective approach involves incorporating retargeting pixels. Retargeting is a significant move for the retailers to bring the customers towards your website repeatedly. Use retargeting ads on platforms like Facebook and Instagram to re-engage potential customers who have shown interest in your products.

Pro tip: Sellers! Don’t let valuable audience data slip through your fingers. Go beyond basic retargeting by utilizing demographic and interest-based targeting options.

6. Get more positive reviews

Did you know that over 95% of online shoppers read reviews before deciding to buy something? On Amazon, having lots of positive reviews not only boosts your product’s search visibility with their A10 algorithm but also enhances its perceived quality.

Customers are often willing to pay more for products that have received good reviews. After your product has been delivered and they’ve had a chance to use it, sending a follow-up email asking for a review can be really effective.

If they haven’t left a review after your first request, a friendly reminder a week or two later can often nudge them to share their thoughts. It’s a great way to build trust and attract more buyers to your listing.

7. Win the Buy Box

The Buy Box is prime real estate on Amazon, and securing it translates to increased Amazon sales and brand visibility. To become the top contender, optimize your product listings with high-quality images, detailed descriptions, and relevant keywords.

Additionally, prioritize account health by maintaining a competitive price, exceptional fulfillment speed, and a stellar customer service record.

8. Provide excellent customer service

Prioritize providing prompt, helpful, and friendly customer service to build trust and loyalty. Respond to inquiries quickly and efficiently, address issues with empathy and understanding, and go the extra mile to exceed expectations.

Positive customer experiences translate to positive reviews, which can further strengthen your Buy Box position.

9. Make sure you have a competitive pricing strategy.

Start by analyzing the prices of similar products, identifying your main competitors, and understanding the average price range in the market.

Setting your price too low might make customers question the quality, while pricing too high could discourage potential buyers. Set competitive yet profitable prices that attract buyers while considering factors like shipping costs and Amazon fees.

You can use tools like Amazon’s pricing analytics or third-party options such as Helium 10’s Market Tracker and Insights Dashboard.

Another option is to automate your pricing strategy with tools like RepricerExpress or Feedvisor, which can help you stay competitive and save time.

10. Outsource your tasks

Start by identifying tasks that can be outsourced. Common tasks for Amazon sellers to outsource include

Customer service
Product photography
Order processing
Product Listing
Inventory management
Marketing campaigns
Complete store management

Choose reliable partners or freelancers with expertise in Amazon operations to streamline processes, improve efficiency, and maintain a high level of service and productivity.

11. Test campaigns, ads, images, etc.

Testing campaigns, advertisements, product images, and descriptions on Amazon allows you to optimize performance and identify what resonates best with your target audience.

Conduct A/B testing to compare different elements and strategies, such as ad copy variations, image styles, and campaign settings, to improve engagement, click-through rates, and ultimately, conversion rates.

12. Offer multiple payment methods

By catering to a wider range of payment preferences, you remove potential barriers to purchase and encourage more customers to complete transactions.

Accept all major credit and debit cards like Visa (including the Amazon Rewards Visa Signature Card), Mastercard/EuroCard, Discover Network, American Express, JCB, and China UnionPay (credit card only).

Also Read: How to increase online sales: 17 Proven tips & hacks

13. Track your performance and analyze data

Regularly monitor your Amazon Seller Central account to track your sales performance, identify top-selling products, and analyze amazon customer reviews. Utilize the data to identify areas for improvement and optimize your strategies for better results.

Key customer metrics to track:

Metrics	Description
Sales performance	Total revenue generated over specific periods (daily, weekly, monthly) to assess growth trends.
Conversion rate	Percentage of visitors who make a purchase, indicating listing effectiveness and customer interest.
Customer lifetime value (CLV)	Projected revenue from a customer over their entire relationship with your business.
Average order value (AOV)	The average amount spent per customer order, guiding pricing, and promotion strategies.
Conversion rate	Percentage of visitors who make a purchase, indicating listing effectiveness and customer interest.
Advertising performance	Metrics like CTR, CPC, and ROAS to evaluate ad effectiveness and return on investment.
Buy Box percentage	Percentage of time your product wins the Buy Box, impacting visibility and sales.
Return rate	Percentage of orders returned, indicating product quality and customer satisfaction.
Inventory levels	Monitoring stock levels and avoiding stock-outs to maintain sales continuity.

You may also like: Affiliate Link Tracking To Optimize Your Earnings

14. Engaging with Amazon live

Show off your products in real time, answer customer questions live, and build a connection with viewers.

Demonstrate your products in action, offer exclusive deals during your live stream, and run fun polls or quizzes to keep people engaged. Limited-time offers or free gifts with purchases can create a sense of urgency and encourage customers to take action.

Besides that, this is a fantastic way to put a face to your brand and connect with potential customers on a personal level. You can even partner with relevant Amazon Live personalities to reach a wider audience.

Also Read: How to Create Affiliate Links and Keep Track of Affiliate Results?

Offer discounts: If you want to increase sales, then offering discounts is a very effective strategy to draw customers into your stores.
Competitor analysis: It’s imperative to analyze your competitors. Before offering a product or service to the target market, you need to find the gaps in the competitor’s marketing strategies and try to fill up.
Stay up-to-date with Amazon policy changes: Amazon’s policies and procedures can change frequently. Stay informed by regularly reviewing Amazon Seller Central announcements and updates to ensure you’re adhering to the latest guidelines.
Boost Amazon sales by incorporating bio links: Increase Amazon sales using bio links in your social media profiles, directing traffic to your product listings. Leverage platforms like Instagram and TikTok to engage followers with compelling content and seamless access to purchase options through these links.

Conclusion:

Remember, success on Amazon is not a one-time achievement but an ongoing journey of adaptation and optimization.

Stay tuned in to policy updates, keep an eye on how you’re doing, and always be ready to tweak your approach based on what the data tells you.

With each step, you’ll navigate Amazon’s ever-changing terrain with a sense of assurance and purpose.

FAQs on increasing sales on Amazon

How can I improve my product’s visibility on Amazon?

To improve product visibility on Amazon, focus on keyword optimization, high-quality images, compelling product descriptions, and utilizing Amazon advertising options.

What strategies can I use to win the Buy Box?

Winning the Amazon buy box requires competitive pricing, positive seller feedback, fast shipping, and maintaining stock availability.

How do I effectively manage pricing to stay competitive on Amazon?

Manage pricing effectively by utilizing repricing tools, monitoring competitors’ prices, offering competitive pricing, and adjusting prices strategically based on demand and market trends.

What are the benefits of using Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) streamlines order fulfillment, storage, shipping, and customer service, thus saving time.

July 2, 2024

White label vs Private label: Which to choose?

Ready to launch your own brand, But short on time?

We’ve got you covered with two great options: white labeling and private labeling. Both can help your brand grow in unique ways, but which one is the right fit for you?

In this blog, we’ll break down everything you need to know about white label vs. private label. We’ll explore their similarities, drawbacks, benefits, and real-world examples.

By the end, you’ll have a clear understanding of which strategy will help your brand thrive. Let’s get started!

What is white labeling?

White labeling means rebranding products or services developed by another company and selling them under your company’s name.

You’ve probably come across many white-labeled products without even knowing it because they were rebranded so smoothly. This makes it hard for most people to tell the difference.

White labeling is common in many industries, like food and beverages, electronics, and software. It helps businesses expand their product lines without needing to invest in research, development, or manufacturing.

Here are a few examples:

White-label example no.1: Replug – A SaaS white-label solution

One perfect example of white-label solution is Replug. It’s a powerful link management tool packed with advanced features. With Replug.io, you can fully customize the dashboard with your brand’s colors, favicons, and logos, making it feel like your own.

Replug is an efficient link shortener that offers fantastic link management features, like retargeting pixels, bio-links, deep links, and the ability to create custom CTAs. This is a classic example of white labeling, ideal for businesses looking to boost their marketing while keeping everything aligned with their brand.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

White-label example no. 02: Printful

Printful is a print-on-demand company that lets businesses create and sell custom products like t-shirts, posters, and accessories without dealing with inventory or production. Companies can design their own graphics and logos, which Printful prints and ships under the company’s brand. This allows businesses to offer customized products easily and quickly without needing their own manufacturing facilities.

White-Label example no.03: Printify

Printify is a print-on-demand platform. It allows users to design and sell custom products online without needing to maintain an inventory. Printify connects its users with a vast network of print providers worldwide, offering a wide range of custom-printed products. Printify plays a significant role in the white-label market, particularly in the print-on-demand (POD) space. Through Printify, businesses can create white-label products like custom apparel, accessories, home goods, and more. Users can integrate Printify with major e-commerce platforms like Shopify, Etsy, WooCommerce, and others, making it easy to automate the sales and fulfillment process.

Top benefits of white labeling

Until now, you must have understood that white-label products are pre-manufactured items for you that are completely ready to be shipped with your brand logo. Here are some of the most prominent benefits of white-labeling.

Lower initial investment: White label products are often cheaper than private label because you’re not customizing them from scratch.
Faster turnaround time: Since the product already exists, you can get it to market quickly.
Less risk: You don’t have to worry about the product failing to meet quality standards or market demands.
Scalability: Easy to scale up or down production based on demand.

Drawbacks of white labeling

Now that you have gone through the similarities, it’s time to go through the drawbacks.

No customization: The product itself is typically not customized for each purchaser; it remains the same for all buyers.
Brand differentiation: Your product might be similar to offerings from other brands.
Profit margins: Profit margins can be lower due to competition from other white-labeled versions.

What is private labeling?

Private labeling is a business strategy where a retailer or company contracts with a manufacturer to produce a product under their own brand name. The retailer essentially “outsources” the manufacturing process while controlling the branding and marketing of the final product.

Private label example no 01: Heyday

Heyday, a brand specializing in consumer electronics, follows this model. Although they don’t handle manufacturing directly, they supervise the process and affix their label to top-quality electronics manufactured by partnering companies. This allows them to offer customers products that reflect their brand identity.

Private label example no. 02: Stone & Beam

It’s one of the most successful private-label brands. Stone & Beam, known for its furniture line, utilizes private labeling. They partner with manufacturers to produce furniture items under their brand name. By overseeing manufacturing standards and design elements, they ensure that the products meet their quality standards and resonate with their customers.

Benefits of private labeling

Be your own brand boss: From product to packaging, make it all your own. Partner with a trusted packaging labels manufacturer to give your customers a brand experience they’ll remember!

More profit for you: Private labeling often allows for more control over production costs. By bypassing some middlemen, you can potentially increase your profit margins compared to selling established brands.
Customer loyalty: Create products people love under your brand. Watch them come back for more! Use a product roadmap tool to plan future releases and improvements, keeping your customers engaged and excited.
Solve specific needs: See a gap in the market? Private labeling lets you create the perfect product to fill it!

Drawbacks of private labeling

Higher costs: Development and minimum order quantities can be expensive.

Helpful tip

“We would advise you to get quotes from multiple manufacturers and negotiate for the best price based on volume and order frequency.”

Longer lead time: Customization takes time, delaying product launch.
Minimum order quantities: Manufacturers often have minimum order quantities (MOQs) for private-label products. This can be a barrier for smaller businesses starting out.
Risk of failure: If the product doesn’t resonate with consumers, you’re stuck with it.

However, keep in mind that just because a product has your label doesn’t mean customers will automatically recognize it. You’ll still need to invest in marketing and building brand awareness for your private-label line.

Similarities between white label vs private label

Similiarity	Description
Product origin	Both utilize a product manufactured by a third party.
Branding control	The retailer or company has complete control over the branding, including logo, packaging, and marketing materials.
Sales and distribution	The retailer or company is responsible for selling and distributing the final product through their own channels.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Difference between white label vs private label

Differences	White-label	Private-label
Level of customization	Lower	Higher
Branding focus	Generic (may have minimal branding options)	Strong focus on creating a unique brand identity
Product development	Little to no control over product development	More involvement in product development, potentially including formula tweaks or feature adjustments
Minimum order quantities (MOQs)	Typically lower	May have higher minimum order quantities due to the potential for more customization
Cost	Generally lower	Generally higher

When to choose the white label or private label?

In white label vs private label, the best option for you depends on your business goals and resources. Here’s a quick guide:

Choose white label if: You need a product quickly, like a custom hat, have limited resources, and want to test the market before investing heavily in branding.
Choose a private label if: You have a clear brand vision, want a unique product offering, and are willing to invest time and money upfront.

Ultimately, both white-label vs private-label strategies can be successful. You can choose the path that propels your business forward by carefully considering your needs and limitations.

FAQs on white-label

What is white label vs private label?

Both white-label and private label involve customizing a pre-made product, but white-label offers less customization (think generic packaging with your logo) while private label gives you more control over design and features (like a store-brand cereal with a unique recipe).

Is private labels cheaper than national brands?

Private-label products can be cheaper for retailers to purchase, which can translate to lower prices for consumers. However, only sometimes.

What are some examples of white-label products?

White-label products can be anything from clothing and electronics to software and supplements.

Is private labeling a good business strategy?

Private labeling can be a good strategy for businesses looking to build brand loyalty and higher profit margins. However, it requires careful planning and execution.

June 6, 2024

14 Best white label marketing tools for agencies in 2026

White-label marketing tools cover a wide range of needs, each with its own specialty—whether it’s custom branding, social media management, SEO, or CMS services.

That’s why we’ve put together this guide to simplify your selection process.

Stick with us as we break down the options and help you find the perfect fit for your needs.

What is a white-label tool?

A white-label tool is a pre-built software application or service that can be customized with your own branding elements.

Here’s a breakdown of the concept:

The core product: A developer creates a software tool with all the essential features but without any specific branding.

Customization: You, the business owner, purchase this tool and personalize it with your brand identity. This could include:

Adding your logo and color scheme.
Modifying the user interface (UI) elements to match your brand style.
Customizing the content and messaging within the tool.
And much more…

The final product: You then offer the white-labeled tool to your customers or clients under your own brand name. This way they got a branded experience as if the tool was built specifically by your company.

How does white-labeling work in business?

White labeling can be applied to various aspects of a business. Some of the common include the following:

Category	Description
Software	Software companies can white-label software applications and resell them as their own. This allows them to offer branded solutions without the cost and time investment of developing software from scratch.
Marketing tools	Marketing and other types of agencies can white-label email marketing platforms, link management tools, or social media management tools to offer these services to their clients under their own brand.
Websites	Website builders can provide white-label solutions, allowing clients to create custom websites without any branding from the builder.

14 best SAAS white-label tools for agencies

1. Replug – White-label link management tool

At the top of our list is Replug, an all-in-one link management tool packed with advanced branding features. With Replug’s white-labeling, you can customize everything to match your brand—from logos and favicons to titles, meta images, descriptions, agency names, domains, branded reports, and emails.

Replug makes it easy to generate optimized short URLs and unique slugs that represent your brand perfectly. You can also track click-through and conversion rates to see how well your links are performing.

Need to shorten a lot of links at once? No problem—Replug lets you import files for bulk link shortening. Plus, you can turn visitors into customers by adding retargeting pixels to your links or creating branded microsites for your clients using the bio link feature.

Safety is a top priority for Replug. The platform scans and checks links in real time, blocks malicious URLs and uses phishing detection algorithms to keep everything secure. The best part? Replug offers affordable and scalable pricing, so it can grow with your brand or agency’s needs.

Here’s what you get with the Replug white-label solution:

URL shortening
White-label dashboards
Link rotator
QR codes
SMS links
Custom CTA’s
Deep links
Bio-links
Link analytics
Retargeting pixels

Pricing of Replug

Replug’s pricing is both affordable and flexible, allowing you to scale your plan as your brand or agency grows. The white-label pricing plans start at $79 per month (with a free trial) and include a host of advanced features.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

2. Short.io – White-label domain

Short.io is a user-friendly tool that helps you create branded short links, making long URLs shorter and easier to share. It’s perfect for social media, emails, and text messages.

While it doesn’t offer a white-label dashboard like Replug, you can still white-label your links with your custom domain. Additionally, you can track clicks and user behavior on your links, providing valuable insights for your marketing campaigns and website optimization efforts.

Pricing of ShortIo

Regarding its pricing, there’s no specific mention of white-label links, although the platform does reference this on the homepage. Most of the tool’s advanced features are included in the enterprise plan, which costs $148 per month.

3. ContentStudio – White-label social media software

ContentStudio is your go-to solution for managing social media effectively. It helps you discover trending topics and curate engaging content to keep your audience glued.

ContentStudio- Social media white label tool

Besides that measure metrics such as total engagement, audience growth, top-performing posts, and many more.

One of its standout features is the ability to white-label files or reports. This white-labeling feature is beneficial because it allows you to present your content as if it were created entirely by your own team, strengthening brand recognition and creating a smooth user experience.

These white-label reports are like tailor-made suits, perfectly fitting the needs and preferences of every client.

Other popular features:

Content planning
Content curation
Influencer search
Content discovery
AI caption generator
Content automation
RSS feed reader
Content calendar

Pricing of ContentStudio

The tool offers three different pricing plans. The mid-tier plan starts at $49 per month and includes white-label reports along with many other advanced features.

4. SE Ranking – White-label SEO tool

SE Ranking offers a self-hosted, white-label, cloud-based tool, along with a customized, performance-based invoicing platform that easily integrates into your service offerings.

With SE Ranking, you can automate reporting, create comprehensive marketing plans, check keyword rankings, monitor backlinks, and much more. The platform is user-friendly and serves as your ultimate support for excelling in search engine results pages (SERPs).

The white-label services allow you to make the platform uniquely yours by configuring your personalized domain name and removing any references to SE Ranking. Impress your clients with professional, branded SEO reports that can be automatically sent from your corporate email or manually dispatched as needed.

Pricing of SE Ranking

The platform currently offers three pricing plans, with white-label services available starting from the Pro plan at $109.00 per month.

5. HubSpot – White-label email marketing software

Say goodbye to generic email marketing campaigns and hello to personalized, engaging content that drives results. HubSpot marketing automation platform puts the power of automation and analytics at your fingertips, allowing you to deliver the right message to the right person at the right time.

The platform allows you to fully white-label their product, replacing their branding with your own or your client’s logo across the platform, including the interface, email campaigns, notifications, and reports.

With automated white-label email campaigns featuring personalized messaging, you can guide prospects toward conversion, nurturing them through the purchasing process until they’re ready to buy. This is particularly advantageous for B2B businesses with extended sales cycles.

Pricing of Hubspot

Starts from $45/user/month if billed annually for small to medium-sized businesses.

6. DashThis- White-label project management software

DashThis is a marketing reporting tool designed to simplify creating data visualizations and reports. It excels at combining data from various sources like SEO, social media, and analytics platforms into a single, informative dashboard.

The white-label feature allows you to remove all references to DashThis and customize your analytics dashboards to reflect your own branding effortlessly. Additionally, you can start with preset report templates that include all the essential KPIs.

Pricing of DashThis

Dash offers up to four pricing plans, starting at just $149/month for the complete white-label dashboard. You can upgrade your plan as needed.

7. Domo – White-label reporting tool

Domo’s advanced analytics and visualization capabilities give you the tools you need to uncover insights, spot trends, and make smarter decisions.

Besides that domo ensures your client’s data remains secure within their environment while still allowing for comprehensive analysis. With its white label, you can completely customize the look and feel of the analytics reports platform to match your brand.

Pricing of Domo

To obtain pricing information, please contact the platform’s sales team.

8. WordPress – White-label CMS Tool

WordPress offers a white-label option ideal for agencies and web developers who build websites for clients. Building a professional website doesn’t have to be complicated. With WordPress, you can create a stunning online presence that reflects your brand identity and engages your audience.

Remove all WordPress branding from the admin panel and public-facing website. This make sure your client’s brand takes center stage, fostering a professional image.

Pricing of WordPress

The platform offers various pricing plans and provides custom quotes for large enterprises. For more details, we recommend visiting the website.

You may also like: How to Create Highly Shareable Content?

9. Drupal – White-label CMS Tool

Need a CMS service that can handle complex websites and digital experiences? Look no further than Drupal. Drupal is a free and open-source content management system (CMS) used by millions to build and manage websites.

It allows users to personalize their profiles with their logo and preferred color scheme. It then automatically adds a white-label token to all outgoing URLs, ensuring email links and other links direct recipients to the user’s custom-branded website.

Pricing of Drupal

The basic Drupal modules are free, but there are no pricing details on the Drupal website. We recommend contacting the customer support team for specific information about your needs.

10. Asana – White-label project management software

Create dedicated workspaces for each client, allowing you to organize projects, tasks, and communication under a specific client brand. While full white labeling isn’t available, you can utilize custom fields and integrations to incorporate your agency’s branding within the Asana interface. Or provide clients with a streamlined view of their projects without exposing them to the full Asana platform. This can be achieved through custom integrations or dedicated dashboards.

Pricing of Asana

The platform offers pricing plans for individuals, small teams, and large teams. Custom branding features are available starting from the advanced pricing plan at $24.99.

11. Invoice Ninja- White-label payment platform

Invoice Ninja is a free invoicing and expense management software ideal for freelancers and small businesses. It simplifies sending professional invoices, tracking time and projects, and managing client communication. With its user-friendly interface, you can create branded invoices, accept online payments, and automate recurring bills.

Plus, for a professional touch, Invoice Ninja offers a white-label option that removes their branding, allowing you to completely customize the software with your own logo and colors.

Pricing of Invoice Ninja

Invoice Ninja doesn’t list the white-label pricing on their main pricing page, but the enterprise plan allows you to remove platform branding for $16 per month.

12. DashClicks – CRM

Scale your business and automate your marketing efforts with DashClicks. Its white-label CRM and marketing automation solutions help you to manage leads, strengthen relationships, and track ROI – all from one intuitive platform.

Pricing of DashClicks

There are no such details mentioned about pricing on the website.

You may also like: Replug click analytics: Turn clicks into conversions

13. Simvoly – Website building tool

Create stunning websites and online stores without writing a single line of code with Simvoly. Its drag-and-drop builder and white-label options make it easy to bring your vision to life and showcase your brand to the world.

Whether you’re a freelancer, agency, or entrepreneur, Simvoly gives you the tools you need to succeed online.

Pricing of Simvoly

Starts from $59/month and goes up to $199/month

14. BlockSurvey – White-label survey tool

BlockSurvey is a privacy-focused survey tool that offers full white-label capabilities, making it ideal for businesses and agencies that prioritize data security. BlockSurvey ensures that your surveys are completely anonymous and encrypted, providing an additional layer of trust for your clients.

Pricing of BlockSurvey

BlockSurvey’s pricing is flexible, with a white-label option available with a team plan starting at $55 per month. It’s an affordable solution for agencies looking to provide branded, secure surveys to their clients without sacrificing data privacy.

10 Things to look for in your white label tool

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for marketing professionals & agencies. Try Replug for free

When choosing a SaaS white-label tool, it’s important to consider some of the following factors:

1. Branding

Can you easily add your logo, color scheme, and fonts throughout the tool? Does it allow customization of login screens, email templates, and other branding elements?

2. Custom functionalities

Does the tool offer the level of control you need to tailor features and functionalities specific to your client’s needs? Can you disable unused features or create custom user roles?

3. Existing systems

Does the white-label tool integrate with your existing CRM, marketing automation platform, or other software you use?

4. Data security

How does the white-label provider ensure the security of your client data? Look for features like data encryption, access controls, and compliance with relevant security standards.

5. Uptime and reliability

Is the white-label tool hosted on a reliable platform with a high uptime guarantee? Ensure minimal downtime to avoid disruptions for your clients.

6. Scalability

Can the tool handle your growing client base and data volume? Choose a solution that scales with your business needs.

7. Support

Does the white-label provider offer adequate technical support to address any issues you or your clients encounter? Consider the availability and response times of their support team.

8. Pricing

Review the pricing structure of the white-label tool. Does it offer a model that aligns with your budget and client pricing strategies (e.g., per-user, tiered pricing)?

9. Ease of use

Is the white-labeled tool user-friendly for both you and your clients? Look for intuitive interfaces and available training resources.

10. Free trial or demo

Many white-label tool providers offer free trials or demos. Take advantage of these to assess the tool’s functionality and user experience before committing.

By carefully considering these factors, you can select a white-label SaaS tool that empowers your business to offer exceptional branded solutions to your clients while streamlining your operations and ensuring a positive user experience.

Conclusion

Remember, the ideal white-label tool allows you to deliver exceptional branded solutions to clients, streamline operations, and ensure a positive user experience. By carefully considering the factors outlined in this guide, you can make an informed decision that propels your agency’s success.

FAQs on White-label tools

I’m concerned about data security with white-label tools. What should I look for?

Data security is crucial. When choosing a white-label tool, ensure they offer features like data encryption, access controls, and compliance with relevant security standards. Don’t hesitate to inquire about their data security protocols to ensure your clients’ information remains protected.

What are some popular white-label marketing tools for social media management?

The guide highlights two excellent options: PromoRepublic and ContentStudio. Both offer advanced collaboration features and customizable white-labeling, allowing you to seamlessly manage social media for your clients under your own brand.

Can I use white-label tools for email marketing as well?

Absolutely! The guide explores two popular choices – HubSpot and Brevo. While HubSpot offers full white-labeling, Brevo focuses on user-friendly campaign creation and tracking with white-labeling capabilities. Consider your specific needs and budget when choosing an email marketing tool.

May 28, 2024

How to incruse a link retargeting tool like Replug – it allows you to creease online sales: 17 Proven tips & hacks

Ever wondered why everybody wants to increase online sales fast?

Obviously, more sales means more revenue, and more revenue means you become richer.

Platforms like Meta, Amazon, Google Ads and Shopify, to name a few, provide a variety of tools and features designed to increase online sales. These platforms have massively contributed to the growth and success of businesses by enhancing customer engagement, streamlining operations, and optimizing marketing strategies.

This not only shows how boosting online sales have gradually, but surely, become the backbone of almost all businesses. This surge in online sales has a huge impact on global online sales as well. Statista reports that global eCommerce sales revenue is expected to grow at a CAGR rate of 9.47% (2024-2029).

If you are struggling to turn those website visits into actual sales?

Fear not, fellow marketers! This guide is your cheat sheet to increase your online sales game. Let’s keep going.

17 amazing tips to increase online sales

We have compiled 17 tips with pro hacks that can help multiply your sales and some can even save the costs for your business as well.

1. Target the right audience

The first and most important tip is to target the right audience. You can conduct thorough market research to identify your ideal customer’s demographics, preferences, and pain points. Tailor your marketing efforts to resonate with their needs and interests, increasing the likelihood of conversion.

2. Stay ahead with advanced SEO strategies

Organic traffic is gold. Stay ahead of the curve with advanced SEO strategies to ensure your website ranks high in search engine results pages (SERPs). Focus on keyword research, on-page optimization, and high-quality content creation to improve your website’s visibility.

With the majority of online traffic coming from mobile devices, optimizing your website or app for mobile responsiveness is non-negotiable. Make sure your website has fast loading times and intuitive user interfaces across all devices. A mobile-friendly experience enhances user satisfaction and encourages mobile shoppers to complete their purchases.

Pro hack: Optimize website navigation for easy access to products and information, allowing a smooth and intuitive browsing experience that keeps customers engaged.

3. Utilize user-generated content more often

Encourage satisfied customers to share their experiences through reviews, testimonials, and social media posts. UGC serves as authentic endorsements of your products or services, influencing potential buyers’ purchasing decisions to increase online sales.

4. Use high-quality visuals and themes

Invest in high-quality imagery, videos, and graphics that showcase your products or services in the best light. Make the best of tools for seamless AI video generation to create engaging, professional-quality videos quickly and efficiently. Ensure your website design and branding elements align with your target audience’s preferences, creating a visually appealing and cohesive online presence.

5. Run online ads

If you are not running ads in this digital era, then don’t expect to increase online sales.

Online ads are like direct bridges to reach potential customers, instantly enhancing brand visibility. Compared to many other marketing methods, running online ads is remarkably faster. Through precise targeting based on demographics and online behavior, ads ensure reaching the most relevant audience.

Moreover, you can simply use these statistics to tailor your next campaign to target them. Since the data you receive is in real-time, there’s a higher probability of achieving high social media engagement.

6. Set up killer social media campaigns

Map out, design, and set up visually appealing posts tailored for specific platforms and suggested posting times. To simplify this process, use automation tools to schedule posts, monitor their effectiveness, and optimize your social media workflow for greater efficiency.

ContentStudio social media management platform

We would suggest you consider ContentStudio, a comprehensive social media tool designed for agencies, brands, and marketers. With its user-friendly interface and powerful features agencies, brands, and marketers can stay organized and accomplish more in less time, streamlining social media management tasks.

7. Deliver exceptional customer support every time

Providing exceptional customer support is essential for long-term relationships and driving repeat business. Positive experiences lead to satisfied customers who are more likely to become loyal advocates for your brand.

Tip: Implement live chat and consider investing in the best business phone systems or an AI chatbot like Crisp (a leading Freshdesk alternative) to provide immediate assistance and support, address concerns, and facilitate the buying process in real time.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

8. Giveaways or discounts

Everyone loves a good deal, so consider running giveaways or offering discounts to incentivize purchases and attract new customers. Promote exclusive offers through email marketing, social media, and website banners to create excitement and urgency. More importantly, it helps to increase online sales.

Pro hack: Offer complimentary items or samples with purchases to catch customers’ attention and boost sales.

9. Team up for a win-win

Collaboration is key! Partner with complementary brands or influencers to reach new audiences, leverage each other’s networks, and boost your online sales.

Explore opportunities for cross-promotion through co-branded campaigns, guest blogging, or social media takeovers.

10. Make your checkout process smooth

Don’t let a clunky checkout process affect your sales. Simplify the steps to purchase, minimize form fields, and offer multiple secure payment options to cater to diverse customer preferences.

Guest checkout and clear shipping/return policies further enhance the user experience and build trust.

Lower the risk of purchasing with money-back guarantees or hassle-free returns to alleviate customer concerns and boost confidence in making a purchase.

Disable account registration requirements at checkout and simplify the checkout process. Reduce friction and abandonment rates, while still offering the option for customers to create an account for future purchases.

Pro hack: Recommend complementary or upgraded products during the checkout process, maximizing the value of each transaction and increasing overall revenue.

11. Retarget your visitors

Not everyone buys right away. Retargeting pixels allow you to re-engage visitors who have previously interacted with your website or products. Install retargeting pixels on your links to track user behavior and serve targeted ads to visitors across various online platforms.

By staying top-of-mind with potential customers, you can encourage them to revisit your site and complete their purchase. Thus, retargeting your visitors with more personalized ad experiences can increase online sales for you.

Repug- Link management solution to increase online sales

The best way is to use a link retargeting tool like Replug. It is an all-in-one link management platform that allows you to create and manage retargeting campaigns across various platforms and channels, helping you reach potential customers who have previously interacted with your brand.

Moreover, with this top-notch URL shortener you can add CTAs, track audience, route traffic, A/B test your campaigns and much more.

12. Put what’s popular in the spotlight

Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

Higher clicks

More leads

Better ROI

Generate free CTAs

The next tip in our list for increasing online sales is to capture visitor attention.

Let me explain..

A compelling offer presented with a call to action pop-up, encourages visitors to subscribe or make a purchase.

Use your CTAs to display customer reviews and testimonials to build credibility and reassure hesitant buyers of the value and quality of your products. Furthermore, showcasing best-selling products prominently to leverage social proof and inspire trust in potential buyers.

All of the above can potentially help you to increase online sales.

13. Craft personalized email campaigns for impact

Email remarketing remains one of the most effective tools for nurturing leads and driving conversions. Segment your email list based on user preferences, behavior, and purchase history to deliver personalized content and offers. Tailor your email campaigns to address specific customer needs and pain points, increasing engagement and driving online sales.

Pro hack: Run abandoned cart email campaigns to remind customers of items left in their cart, prompting them to complete their purchase.

14. Map your customer’s journey

Understanding the customer journey is essential for providing seamless online experiences and guiding users towards conversion. Map out the various touchpoints and interactions users have with your brand, from initial discovery to post-purchase support.

Mapping customer journey increases online sales

Identify potential pain points or friction areas and optimize each stage of the user journey to enhance satisfaction and drive online sales.

15. Refine strategies through A/B testing

Don’t just guess what works – test and refine your approach to find what converts best. A/B testing lets you compare different versions of your website, emails, and product offerings to see what clicks with your audience. By constantly iterating based on data, you’ll ensure your sales strategy is firing on all cylinders.

16. Data is your friend

Numbers don’t lie! Learn how to use analytics tools to track website traffic, user engagement, and sales. Analyze these key metrics to identify trends, find areas for improvement, and make data-driven decisions that fuel growth and profitability.

Make use of data to increase online sales

For this, you can any advanced yet affordable analytics tool such as Usermaven. By tracking metrics such as page views, time spent on the site, and click-through rates, you can gain valuable insights into what resonates with your audience and what doesn’t.

Besides that, automating data collection and analysis processes help you streamline your operations and free up valuable time and resources.

17. Limiting choices

Carefully curate a selected range of products, reducing decision fatigue, and guiding customers towards quicker purchasing decisions.

Mistakes to avoid when trying to increase online sales:

Here’s a table outlining common mistakes to avoid when trying to increase online sales:

#	Mistake	Description	Solution
1	Poor Website Navigation	Complicated navigation can frustrate customers.	Simplify site structure and ensure intuitive, user-friendly navigation.
2	Lack of Mobile Optimization	A website not optimized for mobile can lead to lost sales.	Ensure your site is fully responsive and functions well on all mobile devices.
3	Ignoring SEO	Low search engine visibility can decrease traffic.	Invest in SEO strategies to improve your site’s ranking on search engines.
4	Unclear Value Proposition	Customers may not understand why they should buy from you.	Clearly communicate the unique benefits and value of your products or services.
5	Complicated Checkout Process	A lengthy or complex checkout can cause cart abandonment.	Streamline the checkout process with fewer steps and multiple payment options.
6	Lack of Trust Signals	Customers may hesitate to buy without trust indicators.	Include customer reviews, security badges, and clear return policies to build trust.
7	Inadequate Customer Service	Poor customer support can lead to negative reviews and lost sales.	Provide excellent customer service through various channels like chat, email, and phone.
8	Ignoring Customer Feedback	Not addressing customer complaints can harm your reputation.	Actively seek and respond to customer feedback to improve your offerings and service.
9	Poor Product Descriptions	Vague or generic descriptions can fail to engage customers.	Write detailed, compelling product descriptions highlighting key features and benefits.
10	Neglecting Email Marketing	Missing out on this channel can reduce repeat business.	Implement targeted email marketing campaigns to engage customers and drive repeat purchases.
11	Slow Website Load Times	Slow pages can lead to high bounce rates.	Optimize website speed by compressing images, using a CDN, and minimizing code.
12	Ineffective Social Media Use	Not leveraging social media can limit your reach.	Use social media strategically to engage with your audience and promote your products.
13	Lack of Personalization	Generic experiences can reduce customer engagement.	Use data and analytics to personalize the shopping experience for each customer.
14	Ignoring Market Trends	Failing to adapt to new trends can make your offerings outdated.	Stay informed about industry trends and adapt your products and marketing strategies accordingly.
15	Overcomplicating Product Pages	Too much information or clutter can overwhelm customers.	Keep product pages clean and focus on key information with clear, high-quality images.
16	Ignoring Cart Abandonment	Not addressing cart abandonment can lead to lost sales.	Implement abandoned cart recovery strategies like email reminders and exit-intent pop-ups.
17	Neglecting Local SEO	Failing to optimize for local search can miss out on nearby customers.	Use local SEO tactics such as Google My Business and localized keywords.
18	Underutilizing Video Content	Not using videos can miss an opportunity to engage customers.	Create product videos, tutorials, and customer testimonials to increase engagement.
19	Inconsistent Branding	Inconsistent branding can confuse customers and dilute your message.	Maintain a consistent brand voice, design, and messaging across all platforms.
20	Poor Quality Images	Low-quality images can deter customers from making a purchase.	Use high-resolution images that accurately represent your products from multiple angles.
21	Ignoring Seasonal Trends	Not capitalizing on seasonal trends can result in missed sales opportunities.	Plan promotions and stock inventory based on seasonal trends and holidays.
22	Lack of Social Proof	Not showcasing social proof can reduce trust and credibility.	Display customer reviews, ratings, and user-generated content prominently on your site.
23	Complex Return Policies	Complicated return policies can deter potential buyers.	Offer clear, simple, and fair return policies to increase customer confidence.
24	Insufficient Payment Options	Limited payment options can lead to cart abandonment.	Provide multiple payment methods, including credit cards, PayPal, and digital wallets.
25	Overlooking Site Security	Inadequate security measures can compromise customer trust and data.	Implement strong security protocols, including SSL certificates and secure payment gateways.
26	Lack of A/B Testing	Not testing different strategies can lead to missed optimization opportunities.	Regularly conduct A/B tests on various site elements to find what works best for your audience.
27	Ignoring Customer Journey	Not understanding the customer journey can lead to missed engagement points.	Map out the customer journey and tailor your marketing efforts to each stage of the buying process.
28	Underestimating Shipping Costs	Unexpected high shipping costs can lead to cart abandonment.	Offer clear shipping options and consider free or discounted shipping to reduce cart abandonment.

Conclusion

Social media has upgraded e-commerce many a fold over the past few decades. In order to survive in the competitive market, you need to come up with cautious strategies.

For your business to soar, you need customers to invest in you. I have discussed a few practices for you to elevate your sales game.

The first and the foremost step is to gain your clients’ trust. Deal with your clients honestly and do not wreck your credibility by making the promises you can’t keep.

Devotedly serve your targeted audience and make the best of your time and resources.

Reciprocate with your customers and incline them towards loyalty.

Work with the latest technologies and make them believe that they’re in best hands.

Use scroll maps and heat maps to improve your awebsite thereby improving the quality of business with your customers.

Engage with your customers via Live Chats, Emails and other social platforms.

The most crucial thing to worry about is consistency. Consistently working towards betterment will improve you in every field of life.

FAQs on how to increase online sales

What are the benefits of selling online?

Selling online brands can boost conversions, lower overheads, 24/7 store availability, convenience for customers, and much more…

How do i write effective product descriptions?

You can write effective product descriptions by highlighting the features & benefits of your brand or product etc. Try using related keywords based on search queries.

What payment methods should i offer?

You should offer credit cards or other secure payment gateways.

What are the challenges of selling online?

One has to face market competition, challenges in online marketing, managing inventory, etc.

How do i run effective online sales campaigns?

You can offer discounts, and promotions, or run customized email marketing campaigns for this.

May 18, 2024

All about white label & why it can be a game changer for you!
Looking to broaden your services without blowing your budget? White-label branding is the solution you’ve been searching for!

It saves you from costly and time-consuming development hassles by allowing you to customize a ready-made SaaS solution and more in no time.

Whether you need automation tools, customer management platforms, white label telemedicine platforms, or sleek reporting tools for your client’s website data, white-label has got you covered.

This guide will walk you through how white-label branding can be a game-changer for your business!

What is white-label marketing?

White-label marketing or white-label branding refers to using marketing products or services developed by one company and then rebranding them under your company’s name.

Let us simplify for you:

How white-labeling works!

A company (the provider) creates a marketing tool or service. Another company (the reseller) purchases this tool or service.The reseller then rebrands the tool or service with its logo and branding.The final product appears as if the reseller created it themselves.

Related: A Complete Guide to Building a Brand Marketing Strategy

What is white-label software?

White-label software is known as software developed by an MVP development company which is then remarketed and resold by another. Here are some common types of white-label software:

White-label marketing softwares
- Social media marketing
- Branded link management tools
- SEO tools
- Email marketing tools
- Analytics and reporting tools
Design, programming, or management products
- Landing page builders
- UI/UX design kits
- Content management systems (CMS)
- Project management tools
- Customer relationship management (CRM)
- Embedded integration solutions
What features does a white-labeling tool offer for branding customization?

An advanced custom link branding white-label tool allows you to take a pre-built software and rebrand it as your own. But it’s not just about looks – it’s about boosting your click-through rates and supercharging your marketing, e-commerce, or affiliate strategies.

Consider Replug for branding & customization

Beyond just customizing the logo, color scheme, fonts, domain name, and login screen, the platform offers: a top-notch and reliable URL shortener, bio-link pages, retargeting pixels, deep links, custom CTAs, link rotator, QR codes, link analytics and branded reports. With these powerful features, a white-label tool becomes your go-to for not just rebranding, but for making the most out of your brand.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

What are the core benefits of using a white-label tool?

White-label solutions are tried and tested, eliminating the risks of any errors or security concerns while developing new in-house software. Besides that, you get so many other benefits including the following.

1. Faster time-to-market

In business, timing is everything. You can’t afford to wait months or even years for a custom-built solution. White-labeling tools let you hit the ground running. It’s like skipping the line at the theme park – you enjoy the ride while others are still waiting in line to build theirs.

2. Add your custom branding

Just because it’s not custom-built doesn’t mean it can’t feel like it’s yours. White-labeling tools are like blank canvases waiting for your artistic touch. You can customize them to fit your brand and make them feel like they were tailor-made just for you.

3. Save money

Building software from the ground up is like constructing a house – it’s expensive! With a white-label tool, it’s like buying a house that’s already built. Sure, you might need to do some decorating to make it your own, but it’s way cheaper than starting from scratch. Working with a nearshore outsourcing service company can help you tailor these solutions efficiently while keeping development costs manageable.

4. Focus on core business

Utilizing white-label tools allows you to free up your team’s time and resources to focus on your core business activities. Besides that, you’re good at what you do, whether it’s selling widgets or providing services. You don’t need to become a software developer overnight. With white-label tools, you can focus on what you do best while leaving the tech stuff to the tools. For more complex or unique needs, partnering with a custom software development company can offer tailored solutions that align perfectly with your business objectives.

These are just some of the core benefits. In the next section, we can explore some specific examples of how white-label tools can be used in different industries.

Who can benefit from white-label marketing tools?

The beauty of white-label marketing tools lies in their versatility. Here’s a breakdown of who can leverage their power:

Marketing agencies and freelancers
- Expand service offerings: Offer a wider range of services to clients without the need for in-house development. By leveraging White-Label AI Products, agencies and freelancers can quickly enhance their portfolio without additional development costs.
- Increased revenue: Generate additional income by bundling white-labeled solutions with your existing services.
- Client satisfaction: Deliver more comprehensive marketing solutions, leading to happier clients.
Small and medium businesses (SMBs)
- Cost-effective marketing solutions: Access powerful marketing tools at a fraction of the cost of custom development.
- Improved brand consistency: Maintain a consistent brand image across all marketing channels.
Enterprises or e-commerce businesses
- Faster market entry: Launch new marketing initiatives quickly by utilizing pre-built white-labeled solutions.
- Scalability: Easily scale your marketing efforts as your business grows.
- Targeted promotions: Personalize the customer journey and offer targeted promotions.
- Standardization: Consistency across various departments and geographical locations with a centralized white-labeled platform.
Are URL shorteners useful for eCommerce sites?

White-label URL shorteners for eCommerce streamline link sharing by creating custom, branded short links that reflect the eCommerce site’s domain name. These shortened URLs enhance brand recognition, trust, and credibility, improving user engagement and click-through rates.

Additionally, they offer analytics and tracking features to optimize marketing campaigns and monitor link performance, ultimately contributing to increased conversions and sales.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Software-as-a-service (SaaS) companies
- Offer additional revenue streams: Expand your product portfolio with white-labeled versions of your core SaaS offering.
- Partner with other businesses: Develop strategic partnerships by offering white-labeled solutions to complementary businesses.
- Reach new markets: Enter new markets by white-labeling your SaaS product for regional or niche markets.
Web design and development firms
- Provide a detailed solution to clients, including website design and development, and much more. A white label website builder enables agencies to deliver these services efficiently without building everything from scratch. This allows web design firms to become one-stop shops for their clients’ digital needs.
Quick rundown: Best white-label tools to try in 2026

Sr. White-label tools for agencies
1. Replug
2. ContentStudio
3. SE Ranking
4. AllClients
5. Brevo
6. Weblium
7. ClickUp
8. WordPress
9. Ecwid
10. Convrrt

Key factors to consider when choosing your white-label tool:

Below are some important factors one needs to consider when choosing a white-labeling tool:
- The range of features offered: Check if the given features align with your client’s needs and marketing goals.
- Customization options: Look for providers that allow you to fully brand the tools according to your preferences.
- Pricing and scalability: Choose a plan that fits your budget and allows you to grow as your business expands.
- Ease of use: The tools should be user-friendly for both you and your clients.
- Customer support: Make sure the provider offers reliable support to ensure a smooth user experience.
Overall, white-label marketing can be a game-changer for businesses and agencies looking to expand their services, improve client satisfaction, and gain a competitive edge.

6 Steps to implement in white-label branding

Successfully implementing white-label branding requires careful planning and execution. Here are some essential steps to get started:
- Research and identify opportunities: Analyze market trends and consumer preferences to identify potential white-label opportunities, such as playout software for media companies.
- Find reliable white-label partners: Select reputable manufacturers or service providers with a proven track record of quality and reliability.
- Customize products or services: Work closely with partners to tailor products or services to meet your brand’s specifications and target audience preferences.
- Establish brand guidelines: Clearly define brand guidelines and quality standards to ensure consistency and alignment with your brand identity.
- Launch your product: Consider a soft launch to gather initial feedback and make necessary adjustments. After the soft launch plan a full-scale launch with promotional events and marketing campaigns to create buzz around the new product.
- Monitor performance: Regularly track sales and customer feedback to understand the product’s performance and market acceptance. Be prepared to tweak marketing strategies based on customer feedback and sales data.
Is white-labeling right for you?

While white-labeling offers numerous benefits, it’s essential to consider whether it aligns with your business goals and objectives. Before investing in a white-label solution, ask yourself the following questions:
- What are my business’s unique needs and challenges?
- How will white-label marketing software help me address these needs and challenges?
- What are the potential risks and drawbacks of adopting a white-label solution?
- Am I prepared to invest the time and resources required to effectively implement and manage white-label software?
By carefully evaluating these factors, you can determine whether white-label marketing software is the right choice for your business.

FAQs on white-label

What is the difference between private-label and white-label branding?

Private-label branding involves products manufactured exclusively for a specific retailer, while white-label branding allows multiple retailers to sell the same product under their brand names.

Can any business benefit from white-label branding?

While white-label branding can benefit many businesses, it’s essential to assess your specific market, industry, and brand positioning to determine its suitability for your business model.

How can I find trustworthy white-label partners?

Researching and vetting potential white-label partners is crucial. Look for partners with a solid reputation, proven track record, and compatible values and objectives.

Is white-labeling suitable for startups?

Yes, white-label branding can be particularly beneficial for startups looking to enter competitive markets quickly.
May 13, 2024

Conversion tracking: Best tools, tips, and tricks

What good is all the effort you put into creating engaging content and driving traffic to your website if it doesn’t result in meaningful actions?

Therefore, having a powerful tool at your disposal can help you not only boost your conversion rates but also understand exactly how and why your audience is taking action.

And if you’re not using those advanced conversion tracking tools or not following the smart tips you’re probably missing out on a lot of revenue.

That’s why we are here with a quick guide just for you guys. So you can get your hands on some of the top-notch conversion tracking tools, tips, and much more…

Conversion tracking tools at a glance

Tool	Description	Pricing
Branded link management & analytics
Replug	All in one branded link management solution, from custom short links to conversion tracking to link retargeting to A/B testing and more.	Pricing starts from $19 / month
Linkly	Linkly simplifies link tracking, allowing users to monitor click activity on specific links. Utilize your own domain to generate custom branded short-links and promote your business with every click, making it an ideal tool for conversion tracking and marketing.	Pricing starts from $29 / month
Sniply	Sniply is a powerful marketing tool that allows users to add custom CTAs to any link they share. With Sniply, you can drive traffic back to your own website or landing pages.	Pricing plan of Sniply starts from $9 / month
Website & product analytics
Usermaven	Best for detailed link analytics and capture UTM parameters, setting up conversion goals, analyzing user journeys, UTM attributions etc. It gives you 100% data ownership, ensuring full control over your analytics data.	Pricing plan starts from $14 / month
Mixpanel	Mixpanel provides powerful conversion tracking tools for businesses, enabling better decision-making and growth monitoring. With Mixpanel, you can track user engagement and compare current trends to past performance, helping you optimize conversions and drive business success.	Pricing starts from $20 / month
Kissmetrics	Kissmetrics provides powerful conversion tracking tools for businesses. With its advanced analytics platform, businesses can track customer behavior across their websites and campaigns, allowing for targeted optimization and increased conversions.	Pricing starts from $25.99 / month
Matomo	Matomo is a comprehensive conversion tracking tool that offers detailed insights into user behavior and website performance.	Pricing starts from 22EUR / month
Social media analytics
ContentStudio	Monitor and analyze performance of your social media channels with multi-channel social analysis.	Pricing starts at $25 /month
Sprinklr	Sprinklr offers advanced conversion tracking featuires to optimize your social media presence. Monitor and enhance performance across platforms for improved engagement and increased conversions.	Pricing starts at $249 per s e at / month

Let’s get going. So if you’re new and don’t know

What is conversion tracking?

Conversion tracking is the process of monitoring specific actions users take on your website, app, or elsewhere, signifying that they’ve interacted with your brand in a way that’s valuable to your business.

But conversions go beyond just sales. They bring in a variety of valuable actions, such as:

Purchases (of course!)
Email signups
Phone call initiates
Live chat engagements
Social media engagements
Form submissions (e.g., contact forms, download requests)
App downloads (if you have an app)
And much more…

Importance of conversion tracking

By tracking conversions, you gain valuable insights into how well your marketing campaigns are performing and where you can optimize for better results.

Today, conversion tracking is not just a luxury but a necessity for any business looking to thrive in the competitive online landscape.

According to a study, conversion rate is the 4th most important metric for marketers. These numbers highlight the pivotal role that conversion tracking plays in modern marketing strategies. It’s not just about tracking sales; it’s about understanding customer behavior, optimizing campaigns, and maximizing ROI.

What are the benefits of conversion tracking?

When you start keeping track of your conversions, you open up a world of benefits. Here are some of the best ones:

Improved return on investment (ROI) – By understanding what’s working and what’s not, you can allocate your resources more effectively and maximize your return on investment (ROI).
Making smarter choices with data – Conversion tracking provides you with valuable data that you can use to make data-driven decisions about your marketing strategy. This data can help you identify trends, understand your target audience better, and create more effective marketing campaigns.
Fine-tuning your website and landing pages – Identify areas on your website or landing pages that are hindering conversions.
List out top content – You can use conversion tracking data to see which pieces of content are most effective at driving conversions. This information can be used to create more content that is likely to convert visitors into leads or customers.
Seeing which campaigns do the most – See which campaigns (paid ads, social media posts, email marketing) are driving the most conversions, allowing you to focus your budget and efforts on the most successful ones.
Gain customer insights – Conversion tracking data can reveal valuable insights into your customer behavior, helping you tailor your marketing messages and offerings to better meet their needs.
Smarter budget allocation – With conversion data in hand, you can allocate your marketing budget more effectively. You can invest more in the channels that are driving the most conversions and less in the channels that are not performing well.

Best conversion tracking tools

1. Replug

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Replug is a complete link management platform that allows brands to track a multitude of URL parameters such as clicks, conversions, and unique visitors to make informed decisions on doubling down on profitable streams.

With this conversion rate optimization tool, you can set goals for your campaigns to track and analyze how many conversions you have achieved for certain campaigns. Examine traffic parameters such as device type, browser, country, and IP to create targeted campaigns.

In easier words, Replug’s click analytics help you track where users click on your website or within links you’ve shortened. This provides insights into user behavior, such as which buttons or CTAs (calls to action) are most effective and where users navigate after clicking a link.

Pricing starts from $19 / month

2. Linkly

Linkly is another link management tool for marketers, as the platform provides shortened and branded links. With features like A/B testing and retargeting, it also helps one to optimize link performance. Besides that Linkly does help in conversion tracking. It provides insights into how many clicks on your links lead to desired actions, such as purchases or sign-ups. Depending on your needs, Linkly’s pricing might not be the most competitive. It’s always best to compare pricing plans of different tools before making a decision.

Pricing starts from $29 / month

3. Sniply

Sniply stands out for its unparalleled ability to track and analyze user behavior, empowering marketers to refine their content curation strategies based on genuine audience engagement.

While monitoring click-through rates on your call-to-action (CTA) provides valuable insights into the effectiveness of your content curation efforts, Sniply goes further.

It’s essential to recognize that while Sniply offers robust analytics features, its primary function remains centered around content marketing and enhancing engagement through strategically placed CTAs.

Pricing plan of Sniply starts from $9 / month

4. Usermaven

An affordable yet advanced alternative to Google Analytics. It automatically captures most user actions on your website or app without any developer dependency.

Some of the key metrics you will see on the web analytics dashboard include total visitors, page views, covered events, bounce rate, scroll depth, time spent on the page, top traffic channels/sources, devices, locations, and top-performing keywords, etc.

Besides that with the multi-touch attribution feature, one can even capture UTM parameters (tags used to track campaign performance) and backfill data even if a user signs up later.

Or segment users based on various criteria like demographics or behavior. This lets you analyze conversion rates for specific user groups. You can also visualize conversion funnels to pinpoint drop-off points where users abandon the conversion process.

Pricing plan starts from $14 / month

5. Mixpanel

Now let’s get back to our traditional analytics tools. Just like Usermaven, this powerful analytics platform allows you to track user behavior across platforms and devices.

Mixpanel excels at creating custom funnels and reports, enabling you to analyze the entire conversion journey and identify bottlenecks. By understanding user behavior, you can identify areas for improvement and optimize your product or website to drive engagement and conversions. Other than that the platform offers clear visualizations and insightful reports, which allows you to make data-driven decisions to achieve your marketing goals.

However, keep in mind that setting up and configuring Mixpanel can require some technical knowledge, especially for complex tracking needs.

Pricing starts from $20 / month

6. Kissmetrics

Another user behavior analytics platform with a focus on customer journey analysis, Kissmetrics helps you understand the “why” behind user actions. By analyzing user behavior patterns, you can identify drop-off points to personalize the experience and improve conversion rates.

However, there are some drawbacks to using kissmetrics as well. Take for example the platform lacks a free tier and has a starting price point that might be steep for small businesses or startups.

Besides that when compared to some competitors, the conversion tracking platform platform might have fewer out-of-the-box integrations with other platforms. This might require additional development work for certain setups.

Pricing starts from $25.99 / month

7. Matomo

Matomo prioritizes privacy and data ownership. Unlike some analytics tools, it keeps your website visitor data on your own server, giving you complete control. You can customize what data is collected and avoid relying on third-party servers.

However, this self-hosted approach requires some technical setup compared to hosted solutions. Additionally, the user interface might feel less intuitive for beginners, and some advanced features require paid plans. Despite these drawbacks, Matomo’s focus on privacy and data security makes it a strong choice for businesses prioritizing user data control.

Pricing starts from 22EUR / month

8. ContentStudio

ContentStudio helps you manage your social media campaigns all in one place. This lets you see how different pieces of content are performing within a campaign, which can help you identify what types of content are most effective at bringing in conversions.

Overall, this all-in-one content marketing platform offers built-in conversion tracking functionalities. For example, you might create a campaign to promote a new product launch. By tracking the performance of different social media posts within that campaign in CS you can see which posts are generating the most interest and conversions.

Pricing starts at $25 /month

9. Sprinklr

Sprinklr is a comprehensive social media management platform used by businesses worldwide. It offers tools for scheduling posts, engaging with audiences, and analyzing performance across various social media channels. Its advanced analytics provide valuable insights into audience behavior and campaign effectiveness, conversion tracking helping brands make data-driven decisions.

Pricing starts at $249 per seat / month

Best conversion tracking tool

Our top pick as the best conversion tracking tool is a high-end analytics tool known as Usermaven.

Brands can gain a deeper understanding of user behavior throughout the conversion funnel by utilizing Usermaven.

Key features of Usermaven

UTM campaign and event tracking
User journey insights
Advanced segmentation
AI assistant
Pixel white-label
Session recording
Actionable insights
Activity heatmaps
Data retention
Funnel analysis

While if you require a tool that can do more than analytics then Replug should be your first choice.

Key features of Replug

Link analytics
Retargeting pixels
A/B testing
Custom CTA
Trackable shortened links
Deep links
Bio links

Top tips for effective conversion tracking

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Define clear conversion goals: What actions do you want users to take on your website or app? Be specific and measurable.
Set up conversion tracking correctly: Ensure your tracking code is implemented accurately to capture all conversion data.
Track multiple conversion points: Don’t just focus on sales; track other valuable actions like sign-ups, downloads, or video views.
Segment your data: Analyze your conversion data by different segments (e.g., traffic source, device type) to gain deeper insights.
Regularly review and optimize: Monitor your conversion data and make adjustments to your marketing campaigns and website based on your findings.

As we wrap up, it’s clear that conversion tracking isn’t just a trend—it’s a necessity for businesses aiming to thrive in the digital age. By utilizing the right tools and following smart tips, businesses can gain valuable insights, optimize their marketing efforts, and ultimately drive more revenue.

FAQs about conversion tracking

Why do I need conversion tracking?

Conversion tracking shows how well your marketing efforts drive sales or desired actions (sign-ups, downloads). Optimize campaigns to get more results for your investment.

How do you track customer conversion?

Use website tags, and UTM codes, or track specific actions like purchases or form submissions to see how customers convert.

What is the goal of conversion tracking?

To understand which channels (social media, email) bring in the most valuable customers by tracking conversions.

What is conversion rate tracking?

Conversion rate tracking calculates the percentage of visitors who take a desired action (e.g., buy something).

What is conversion tracking protocol?

Conversion tracking protocols ensure consistent and accurate data collection across different platforms.

How do you keep track of the conversion rate?

Divide the number of conversions by total visitors and multiply by 100% to find your conversion rate.

What is the recommended way to track conversions?

Use conversion tracking tools like Replug for simplified setup, tracking, and analysis of your conversion data.

What is the difference between a micro conversion and a macro conversion?

Micro: Smaller actions like adding items to a cart.

Macro: Bigger goals like completing a purchase or signing up for a service.

Are tracking pixels illegal?

Tracking pixels is not illegal, but respecting user privacy and getting consent for data collection is crucial.

Who uses pixel tracking?

Marketers or product owners use pixel tracking to understand ad performance and website visitor behavior.

What is the difference between tracking pixels and cookies?

Pixel: Tiny image that sends data when loaded, works even with cookie blocking.

Cookie: Small data file stored on the user’s device, privacy concerns exist.

April 30, 2024

How to track emails using UTM parameters?

You’re sending hundreds of emails on a daily basis, getting good open rates, still the conversion rate is less than your expectations. What could be the problem?

The problem is that you don’t know

Which email campaigns are doing the most for your brand?
How do different audience segments respond to your emails?
What is the bounce rate of your email campaigns?
Which emails are getting the highest click-through rate?
Which specific ad or link on a webpage is driving traffic?
Which marketing campaigns are working and which ones aren’t?

But don’t worry, we’ve got your back. The solution?

Add email UTM parameters to your links. They help you keep track of who’s clicking, where they’re coming from, and what’s working best.

If you don’t know “What’s a UTM parameter?” They are special codes you can add to the end of URLs to track visitors.

So, if you’re serious about fine-tuning your email game and getting better results, it’s time to get along with UTMs.

What is a UTM in email?

In simple terms, a UTM parameter in email is a unique tag added to the links within your email marketing campaigns. These tags are added to the end of URLs, providing valuable information to brands about the source, medium, campaign, and more.

Why do i need to use UTM parameters in email campaigns?

The use of email UTM parameters in email campaigns is really important if you want to get in-depth insights. Any email marketing platform will allow you to add UTM parameters since it is simply a change to the URL of each link you are adding in the email content. Take for example, if you add such parameters to your email links, you can accurately track metrics such as

Open rates
Total impressions
Click-through rates
Conversion rates
And overall engagement
And much more…

What are the benefits of UTM tracking?

UTM tracking offers several key benefits for email marketers as well as digital marketers.

Identify top-performing content

Let’s say you include a blog post link within your email campaign. UTM parameters can tell you which blog posts generate the most website traffic from your email blasts. This helps you understand what content resonates with your audience and prioritize future content creation efforts.

A/B testing optimization

UTM parameters are instrumental in A/B testing different elements of your email campaigns. You can create multiple email versions with different subject lines, calls to action, or content and use UTM tags to track which version performs better. This allows for data-driven decisions to improve your email marketing strategy.

Measure long-term impact

Know that email UTM tracking allows you to measure the long-term impact of your marketing campaigns. By analyzing UTM data over time, you can see how campaigns influence website traffic and conversions even after the initial email is sent. This helps you understand the full customer lifecycle and optimize campaigns for long-term success.

Measure ROI (Return on investment)

UTM parameters help you track the effectiveness of paid advertising campaigns. You can see which keywords or ad variations drive the most valuable traffic, allowing you to optimize your ad spend for maximum return.

Cross-channel measurement

Email UTM tracking is valuable for campaigns spanning multiple channels. You can track how users interact with your brand across different platforms, like clicking a social media ad and then subscribing to your email list.

Types of UTM parameters for email campaigns

There are so many email UTM parameters you can use to track your email campaigns, but some of them are particularly common:

utm_source	It showcases the exact source within the marketing channel. So, for an email campaign, you might use “newsletter” or a specific campaign name like “welcome-series.”
utm_medium	This one identifies the marketing channel that brought the visitor to your site. In the case of emails, this would always be “email.”
utm_campaign	This is where you can get specific about the exact campaign you’re running. You could use a name for a particular promotion “summer-sale” or a more general term for an ongoing campaign “customer-retention”.
utm_content	Used to differentiate between different versions of the same email, such as A/B testing variations.
utm_term	This parameter is typically used for tracking keywords in paid search campaigns but can also be repurposed for email campaigns to track specific elements like links or calls to action.

How do I set UTM parameters?

One can set up UTM parameters by using any free UTM builder tool. Replug is an all-in-one tool that offers a user-friendly interface where you can easily input your URL and customize the UTM parameters according to your campaign goals.

Fill in the details for the UTM parameters you want to use for a specific link:

Campaign name: Assign a unique name for this particular marketing campaign.
Medium: Specify the marketing channel (always “email” for emails in this case).
Source: Add in the exact source within the channel (e.g., “newsletter,” “welcome-series”).

Content (Optional): Use this to differentiate clicks between different versions of the same link within your email (e.g., button text or a unique identifier).
Term (Optional): Less common for emails, but useful for tracking paid search ads within emails.
Campaign ID: It could be a unique identifier or code associated with the campaign.

Once you’ve entered the desired information, click “Create” to generate your link with the UTM parameters embedded.

Replug – A complete link management solution

A complete link management solution
for marketing professionals & agencies. Try Replug for free

If you want more than just email UTM parameters, you can test out the Replug free trial to check out the complete range of advanced features including retargeting pixels, bio-links, link rotator, A/B testing, link analytics, QR codes, link shortening, and much more…

Here’s how you customize your UTM links with Replug.

After signing up to your Replug account go to the Dashboard.
In the “Create Quick Replug Link” section, Select your campaign
Afterward, add the link to which you want to customize.

In the same block, you’ll see an option labeled “+Add UTM” next to the URL field. Click on it.
A pop-up window will appear, allowing you to either choose a pre-saved UTM parameter set or create a new one.

If creating new UTM parameters, provide the necessary information such as source, medium, campaign, term, and content. Click “Apply” once completed.
Click the “Create” button, and Replug will automatically generate a shortened URL with the added UTM parameters.
Next, if you want to customize the UTM URL, you can do so by clicking the edit icon.

After any edits, simply copy the URL with the UTM parameters and click the “Update” button to save your changes.

And you’re done.

Also, check out our best free link shortener to easily shorten and track your links with just a few clicks!

UTM tracking with Usermaven

Usermaven is a fantastic alternative to Google Analytics, providing detailed analytics for your website and app. It relies on UTM parameters to track important data like where your visitors are coming from, which pages they’re entering and exiting, and even their location down to the city level.

Sign up today and get a hold of the top

Channels / Sources
Mediums
Campaigns
Terms
Contents

In the top pages section, monitor both the entry and exit pages to understand your audience’s behavior effectively. Besides that, explore your customer base’s geographical distribution through detailed maps, countries, and city breakdowns. You can also see what devices and browsers most of your audience prefers.

Identify high-performing keywords effortlessly with Usermaven’s keyword tracking feature, displaying total clicks and impressions. Utilize this data to optimize email campaigns and content strategies for maximum traffic.

In easier words, by analyzing such parameters, you can make the most of Usermaven’s features to improve your campaigns and get better results.

Conclusion

Email UTM parameters are super useful for email marketers. They help you track how well your emails are doing, so you can make them even better.

But! Are you using UTMs in your email campaigns?

If you’re not using UTMs yet, it’s a great idea to start now. They’ll help you understand what’s working and what’s not, so you can get awesome results from your campaigns.

Frequently asked questions

What is the difference between UTM and GTM?

UTM tags are codes added to URLs for traffic source tracking, while GTM is a platform to manage various tracking codes on your website.

Is it illegal to track emails?

Tracking emails isn’t illegal, but regulations like GDPR limit data collection methods.

Which method is used to track emails?

UTM tracking is one of the most common ways to track email clicks and conversions.

What is email trace?

An email trace shows the path an email takes from sender to recipient, helping diagnose delivery issues.

April 22, 2024

Why is Replug the best Ow.ly alternative?

Ow.ly, a link-shortening tool from the popular platform Hootsuite, has won over many users, but it’s not without its downsides. One big issue is that it’s tied exclusively to Hootsuite. So, if you’re not using Hootsuite for your social media or other tasks, Ow.ly won’t work for you.

That’s why it’s worth exploring ow.ly alternatives that offer more advanced link management features to meet the needs of today’s marketers and businesses.

One top alternative is Replug.

While Ow.ly covers the basics, Replug goes above and beyond with features like detailed analytics, customizable call-to-actions, white-label solutions, bio-links, retargeting pixels, and more.

Let’s take the next step and introduce you to Replug, where you can discover a whole new level of link management capabilities.

Replug.io

Replug.io is a comprehensive link management platform offering advanced features like detailed analytics, customizable call-to-actions, and white-label solutions, empowering marketers to optimize their campaigns effectively.

Ow.ly

Ow.ly is a link-shortening tool developed by Hootsuite, a popular social media management platform. It allows users to condense URLs into shorter, more manageable links, primarily for sharing on social media platforms. However, Ow.ly is exclusively tied to Hootsuite and lacks advanced features and flexibility compared to standalone link management alternatives.

Replug vs Ow.ly

A complete link management solution
for marketing professionals & agencies. Try Replug for free

In this comparison, we’ll explore the key differences between Replug and Ow.ly to help you make an informed decision. While both platforms offer link-shortening capabilities, they differ in terms of features, integrations, and flexibility.

Link management capabilities

Let’s start with some of the most important link management feature comparisons to see what works best for your brand.

1. Advanced link shortening

First, we have link shortening. With Replug, users can enjoy advanced link-shortening features that not only condense URLs but also provide detailed analytics and customization options for each shortened link.

Whereas, Ow.ly offers standard link-shortening capabilities without the advanced analytics and customization features found in Replug.

If you’re looking to go beyond basic URL trimming, Replug’s advanced features make it the smarter way to shorten link
while tracking and customizing every click.

2. Bio-links

Next, we have bio-links where Replug enables users to create bio-links, which serve as a centralized hub for multiple links, making it easier to share content across various platforms from a single location.

Ow.ly lacks the functionality to create bio-links, limiting users to sharing individual shortened links.

3. QR codes

Ow.ly does not offer QR code generation as part of its feature set. But in the case of Replug, users can generate QR codes for shortened links with Replug, making it convenient to share links offline or in print materials.

4. Deep links

Same as the QR codes, deep linking capabilities are not available within Ow.ly. Whereas with Replug marketers can create deep links, which enables direct access to specific sections or content within mobile apps, and enhance user experience and engagement.

5. Custom CTAs (call-to-actions)

When it comes to Replug, brands can use the free CTA generator to create custom call-to-actions associated with their shortened links, allowing for greater control over user interaction and conversion optimization.

Whereas, Hootsuite does offer AI content creation capabilities but still both the platforms lack advanced customization options for call-to-actions.

6. Retargeting pixels

Lastly, we have one of the most amazing features which is retargeting links. Here Ow.ly does not support retargeting pixel integration. However, users can integrate retargeting pixels with Replug’s shortened links, enabling targeted advertising campaigns and audience remarketing efforts.

White-label solution

Neither Ow.ly nor Hootsuite offers white-label boards. However, unlike these platforms, Replug provides an extensive range of branding options, including white-label boards. This feature allows you to create your personalized link management tool, allowing you to…

Replace Replug’s domain with your own for shortened links.
Customize the overall user interface to match your brand aesthetic.
Add your brand name, logo, favicon, title, meta image, description, and domain.
Design reports and emails sent to users with your branding.
Promote your brand with advanced characteristics such as retargeting links, catchy call-to-actions, traffic routing, and more.

Overall white-label service can help you scale up and meet the demands of launching new services without incurring additional costs.

Detailed link analytics comparison

Ow.ly

Being a more well-known service, Ow.ly likely offers a range of features, but in-depth link analytics might not be the main focus. Research-specific analytics offered by the platform include:

Total clicks on the link
Where the clicks came from (e.g., Facebook, Twitter, email)

Overall, keep in mind that Hootsuite is more focused on social media analytics. However, if you’re using Hootsuite, you can add tracking parameters to your Ow.ly links so that you can track them in an analytics tool like Usermaven.

Besides that the platform also allows you to filter your analytics to analyze data for specific brands you’re promoting. Or track the performance of individual marketing campaigns.

So my friends as you can see Replug is the clear winner.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Integrations offered

Replug

Replug offers direct integrations with various social platforms, email marketing tools, social media management tools, and much more.

Whether it’s connecting with popular social media channels like Facebook, Twitter, or LinkedIn, or integrating with leading email marketing tools such as Mailchimp or Constant Contact, Replug allows users to optimize their outreach efforts and drive engagement effectively.

Additionally, Replug’s integrations with social media management tools like ContentStudio, and Social Bee streamline the process of content scheduling, creation, and publishing, as well as social media analytics tracking and much more..

With its comprehensive range of integrations, Replug excels as a solution for link management and marketing optimization.

Ow.ly

Ow.ly, being an integral part of the Hootsuite platform doesn’t have standalone integration capabilities. Instead, to integrate with other tools, users need to connect to Hootsuite itself.

Here are some of the Replug reviews

“Handy Link Management Tool with URL shortener and more”

Says Alan N.

“Very convenient platform to create Branded Links with Marketing & Reporting”

Says Karen S.

Pricing comparison

Now, let’s talk about pricing. When choosing a link management tool, go for the one that meets your needs best. Here’s a quick pricing table for you:

Replug	Ow.ly
Basic = $19 /month	Professional plan = $99 per month
Professional = $49 /month	Team plan = $249 per month
Agency = $79 /month	Custom enterprise plan

Compare Replug’s features, functionality, and pricing against Ow.ly, and you’ll quickly see why it’s the clear winner.

With flexible pricing plans to suit every budget and requirement, Replug ensures that you get the most bang for your buck without compromising on quality or performance.

Conclusion

Considering the limitations of Ow.ly tied exclusively to Hootsuite, this article clearly explains why Replug is the best Ow.ly alternative. Enjoy advanced link management features, affordable pricing, top-notch customer support, and much more…

Faqs

What are social media management tools, and how do they differ from link management tools?

Social media management tools are platforms that help businesses schedule, publish, monitor, and analyze their social media content across various platforms like Facebook, Twitter, Instagram, and LinkedIn. While link management tools focus specifically on managing URLs and tracking link performance.

What are some key features to look for in link analytics tools?

When selecting a link analytics tool, consider features such as total clicks, click-through rate (CTR), demographics, referring sources, UTM parameters for campaign tracking, time series data, and customizable reports.

What’s the difference between Replug and Ow.ly?

Both Replug and Ow.ly offer link management solutions. Replug focuses on detailed link analytics and integrations with analytics tools, while Ow.ly emphasizes social media scheduling and team collaboration features.

Why is link management important?

Effective link management helps you:

– Improve SEO (Search Engine Optimization) ranking
– Track the performance of your marketing campaigns
– Analyze user behavior and content engagement
– Maintain brand consistency
– Shorten long URLs for better aesthetics and sharing

April 16, 2024

Why is my QR code blurry & how can I fix it?

QR codes are everywhere these days, taking us to websites, menus, and even hidden discounts. But what happens when the code itself becomes a mystery? A blurry QR code is frustrating for both users and creators.

This is why we came up with this guide to help you create the perfect QR codes for your brand or business. Stick with us.

What is a blurry QR code?

A blurry QR code is a QR code that appears hazy or lacks sharpness, making it difficult for a QR code reader app to scan and interpret the information encoded within it.

Why is the QR code blurry? What’s the solution?

Blurry QR codes can occur because of multiple reasons, some of the following are.

1. Inaccurate QR code size or file format

The size and file format of a QR code plays an important role in its clarity. Enlarging a QR code beyond its optimal size or saving it in a low-resolution format can lead to pixelation and blurriness, making successful scans a problem.

Solution: Generate the QR code at the recommended size using a reputable QR code generator. Save it in a high-resolution format like SVG or PNG.

2. Color or contrast concerns

QR codes rely on the stark contrast between dark and light elements to function effectively. Using colors that blend or lack sufficient contrast can result in a blurry appearance, making it difficult for scanning devices to interpret the code accurately.

Solution: Ensure a clear contrast between the foreground (black squares) and background (white space) of the QR code.

3. Your QR code has expired

One of the primary reasons for encountering a blurry QR code is its expiration. Just like perishable goods, these codes come with an expiry date. If not updated or renewed, the information encoded in the code might become inaccessible, leading to blurry scans.

Solution: Use an advanced QR code generator, that offers continuous monitoring and alerts for potential issues.

4. Too many patterns or images

Adding unnecessary patterns or images to a QR code design might seem aesthetically pleasing, but it can also interfere with its readability. Excessive visual elements can cause distortion and blur, making it challenging for scanning devices to decipher the code.

Solution: Keep QR code designs simple and minimalistic.

5. Broken links in the background

QR codes leading users to broken or non-existent web pages as a result of URL errors or website malfunctions can be a significant issue. These broken links not only frustrate users but also erode trust in QR code campaigns, ultimately leading to subpar user experiences and missed opportunities.

Solution: Check for any broken lines or patterns in the background of the QR code before publishing it.

6. Not testing out your QR code

Before deploying a QR code, it’s a must to test its functionality across various devices and scanning apps. Failure to conduct thorough testing can lead to unforeseen issues, including blurry scans caused by compatibility issues or technical glitches.

Many teams pair their QR workflows with Marketing Automation Software featured in Spotsaas to ensure every QR journey is tested, tracked, and optimized before going live across campaigns.

Solution: Generate the QR code at the recommended size using a reputable QR code generator. Save it in a high-resolution format like SVG or PNG.

7. Website compression

If the QR code directs users to a website, website compression techniques can impact the clarity of the code. Compressed images or graphics on the website may not render well when encoded into the QR code, leading to blurriness upon scanning.

Solution: Optimize website content and images to reduce compression effects. Avoid using heavily compressed images or graphics on the website linked to the QR code.

Do’s and don’t when creating QR codes

Do	Don’t
Use a high-resolution format (SVG or PNG)	Use low-resolution images
Ensure proper size for scan distance	Make it too small
Maintain high contrast (black and white)	Use low-contrast colors
Include a call to action (CTA)	Squeeze it in
Test thoroughly on different devices	Resize QR codes excessively
Include a call to action (CTA)	Overdo the customization within the QR code
Provide valuable content behind the QR code	Link to broken websites
Include a logo (optional)	Use complex logos or imagery that affects readability
Allow white space around the QR code	Crowd the QR code with background clutter

How to avoid QR Code blurriness?

One of the easiest ways to ensure your QR codes are sharp and clear is by using a reliable QR code generator, often included as part of AI Productivity Software featured in Revoyant, used by marketing teams.

These online tools allow you to generate high-quality QR codes quickly and effortlessly.

By inputting your desired information and selecting the appropriate settings, you can create QR codes that are optimized for readability and scanability.

Use Replug to create perfect QR codes

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Replug is a QR code generator that goes beyond just creating codes. It ensures your online QR codes are clear, scannable, and deliver a smooth user experience.

Here’s how to create QR codes using Replug.io effortlessly:

Sign up or sign In:

If you’re a new user, you’ll need to create a free account with Replug. Existing users can simply sign in with their credentials.

Start creating:

Once logged in, you’ll be greeted by the Replug dashboard.

Choose and add your URL

Replug allows you to create QR codes for various purposes. Select the type of content you want to encode in your QR code. This could be a webpage URL, social media profile link, or even a virtual business card.

Customize your QR code link (Optional)

To access your recently generated URL, head to the “Manage” section on the main dashboard and select “Replug Links”.

Find your URL, then click on the three dots (…) at the end and choose “Download QR Code”.

By following these steps, you can create clear, scannable, and potentially trackable QR codes using Replug.

Replug is your ultimate solution to create non-blurry, high-resolution QR Codes.

5 perks of creating QR Codes with Replug

1. Dynamic QR codes

Unlike static QR codes that hold fixed information, Replug allows you to create dynamic QR codes. This means you can update the URL or data linked to the QR code even after it’s printed or deployed.

2. Scan tracking and analytics

Replug offers scan tracking and analytics, allowing you to see how many times your QR code has been scanned, where the scans originated from (geolocation), and even what type of device was used. This valuable data can help you understand your audience and optimize your QR code campaigns.

3. Unlimited scans

QR codes created with Replug have no scan limitations. They can be scanned infinitely throughout their lifetime.

4. Link management

Replug functions as a link management tool, allowing you to manage all your shortened URLs and QR codes in one place. This simplifies tracking and analysis across different campaigns.

5. Free to get started

Replug offers a free plan that allows you to create and track a limited number of QR codes. This is a good way to try out the service before committing to a paid plan.

You can also explore our URL shortener free as part of the same plan, making it easy to manage and track shortened links alongside your QR codes.

Conclusion

By understanding the causes of blurry QR codes and following these best practices, you can create clear, scannable codes that deliver a positive user experience. Consider using a QR code generator with advanced features like dynamic codes, scan tracking, and link management for a more effective and data-driven QR code campaign. This will not only ensure crisp codes but also allow you to track user engagement and optimize your campaigns for better results.

Frequently asked questions

What is a QR Code?

A QR Code (Quick Response Code) is a square-shaped barcode that can be scanned by smartphones and other devices to access information. It can store various types of data, including website URLs, text messages, contact information, social media profiles, and even location data.

What is the best resolution for a QR code?

The best resolution for a QR code depends on its intended use and the size it will be displayed. However, a resolution of 300 DPI (dots per inch) is generally recommended for printed materials to ensure clarity and scannability.

What is a URL QR code?

A URL QR code is a type of QR code that contains a website URL. When scanned, it redirects users to the specified webpage without the need for manual typing or searching.

What should i do if my QR code won’t scan?

There are a few reasons why a QR code might not scan:
The code is blurry or damaged.
The code is too small or too large.
The code is not in focus.
There’s poor lighting.
Your phone’s camera is not working properly.
The QR code is linked to a broken or non-existent website.

April 9, 2024

Top call-to-action tools – Proven CTA tips and tricks
You’re running an e-commerce store with top-notch products, vibrant themes, detailed listings, and genuine reviews. Coupled with high-end SEO and social media marketing campaigns.

Everything seems in place, but your conversion rates need to hit the mark. Then what’s the missing piece? Let us clue you in – it’s the absence of an advanced call-to-action tool!

Using an advanced call-to-action tool can make all the difference by converting your website visitors into paying customers.

With strategic placement and catchy texts, CTAs compel users to take specific actions. Which ultimately helps you in boosting brand revenue potential.

Still confused? Don’t worry guys. In today’s blog, we’re covering everything from the finest CTA tips to the most cutting-edge CTA tools. Let us get you started.

What’s a CTA?

CTA stands for “Call to Action”. It’s an instruction that tells your audience what you want them to do next. These are commonly found in marketing and advertising but can be used anywhere you want to guide users toward a specific action.

What is a good call-to-action example?

A good example of a call-to-action is a clear and simple statement that tells users what to do next. For example, ContentStudio’s CTA “Try it for free” invites users to explore the tool without any commitments.

Best call-to-action tips to use

1. Try to use action verbs

Action verbs are the powerhouse behind persuasive CTAs. They prompt users to take immediate action, driving them toward the desired goal. Incorporate dynamic verbs like “discover,” “explore,” or “get” to instill a sense of urgency and motivation in your audience. Grab attention, Drive action!

Related: 100+ call-to-action phrases you NEED to use [+ best examples]

2. Focus on value

Communicate the value proposition clearly in your CTAs. Highlight the benefits or rewards users will receive by clicking through, whether it’s accessing exclusive content, unlocking special discounts, or gaining valuable insights. The more value users perceive, the more likely they are to act.

3. Create FOMO

Creating a sense of FOMO (Fear of Missing Out) is a potent tactic to drive action. Hint at limited-time offers, exclusive deals, or upcoming events to instill urgency in your audience. By suggesting that time is running out, you motivate users to act quickly to seize the opportunity.

4. Use fancy graphics and colors

Visual appeal is key to capturing attention and enticing clicks. Incorporate eye-catching graphics, vibrant colors, and captivating imagery to make your CTAs stand out. Choose visuals that align with your brand identity and message while grabbing the user’s attention.

Related: How to create a call to action using a URL shortener?

5. Catchy shapes or sizes

Experiment with unique shapes or sizes for your CTAs to make them visually appealing and memorable. Whether it’s a bold button, a playful icon, or a custom design element, think outside the box to create CTAs that stand out and invite interaction.

6. Keep the text brief

Keep your CTA text concise and to the point. Avoid overwhelming users with too much information. Instead, focus on conveying your message succinctly, highlighting the key action or benefit users should take.

7. A/B test multiple CTA’s

Don’t settle for the first iteration of your CTAs. Experiment with different variations, including text, design, placement, and color scheme, to identify what resonates best with your audience. A/B testing allows you to optimize your CTAs for maximum effectiveness and drive better results over time.

Top call to action tools to use

1. Replug

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Our top favorite is Replug – a powerful link management platform that allows users to create branded short links, track click data, and retarget audiences across various digital channels.

In terms of CTA generation, Replug enables users to embed call-to-action (CTA) overlays or pop-ups on shared links, directing traffic to desired landing pages or offers.

You can obtain detailed information about your website traffic, including the country, browser, device, and date, giving you precise insights into your audience.

You can further streamline your campaigns by using this top-notch URL shortener to create branded, trackable links that complement your CTAs and enhance overall engagement.

2. Hubspot CTA

HubSpot’s CTA tool is part of its comprehensive marketing automation platform, designed to help businesses attract, engage, and delight customers. With its CTA tool, users can create visually appealing CTAs that seamlessly integrate with their website or email campaigns.

Moreover, these CTAs are strategically placed to prompt visitors to take desired actions, such as downloading a resource or requesting a demo.

Related: CTA button: Best examples & practices

3. Sniply

Sniply is a unique tool that allows users to add custom messages or CTAs to any web page they share, even if they don’t own the page.

Users can create branded Sniply links that drive traffic back to their own website or landing pages. This CTA generation method leverages shared content to capture leads and drive conversions.

Scalenut

Scalenut is an AI-powered content marketing platform that helps businesses create, distribute, and optimize content at scale.

The platform offers a free CTA generation tool. By understanding user intent and preferences, Scalenut assists in generating CTAs that resonate with target audiences.

Canva

Canva is a versatile design platform that empowers users to create stunning graphics, presentations, and marketing materials with ease.

While not a dedicated CTA tool, Canva provides users with the tools to design eye-catching CTAs that complement their branding and messaging. Users can create custom graphics or templates for CTAs to be used across various digital channels, from social media posts to website banners.

Things to consider when choosing your CTA tool

Here are some of the most important things to consider when choosing your CTA tool.
- Consider your budget: Free options offer good basic functionality, while paid tools might have advanced features like A/B testing or performance analytics.
- Think about your needs: Do you need a simple CTA builder or a tool with AI-powered suggestions? How important is customization for you?
- Read reviews and comparisons: Researching user experiences can help you find a tool that works well for others in your situation.
You may also like: Call to action for social media: 15 best examples

What is the best CTA generation tool?

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

The best CTA generation tool is no other than Replug. This is because:
- Easy to Use: Replug doesn’t require coding knowledge. Get a free CTA builder specifically designed to craft compelling CTAs with customizable text, buttons, forms, and pop-ups.
- Targeted CTAs: Replug allows you to define your target audience during CTA creation. This ensures the CTAs you build resonate with the specific user group you’re aiming for.
- A/B Testing: Replug integrates A/B testing so you can track CTA performance and see which variations drive the most conversions. This data-driven approach helps you continually optimize your CTAs for maximum impact.
- Retargeting capabilities: It enables users to maximize conversions by embedding CTAs directly within shared links, ensuring targeted audiences are directed to relevant landing pages or offers.
Overall, Replug’s combination of advanced features and ease of use makes it ideal for businesses looking to drive engagement and conversions effectively.

Frequently asked questions

What is an example of a call to action in AI?

AI can analyze vast amounts of data to understand user behavior, preferences, and context, allowing businesses to tailor their CTAs for maximum impact.

Some of the common examples include:

– Sign up today
– Download now
– See how it works
– Join now

What is a strong CTA?

A strong CTA combines clarity, relevance, and urgency to compel users to take the desired action. It communicates the value proposition briefly and motivates users to act without hesitation.

What is a call to value instead of a call to action?

A call to value focuses on highlighting the benefits and value proposition offered to the user rather than explicitly instructing them to take action.

What is a secondary call to action?

A secondary call-to-action serves as an alternative action for users who may need more time to be ready to commit to the primary CTA. It provides additional options for engagement, such as downloading a resource, exploring related content, or joining a mailing list, catering to diverse user preferences and behaviors.
April 3, 2024

Sr.	White-label tools for agencies
1.	Replug
2.	ContentStudio
3.	SE Ranking
4.	AllClients
5.	Brevo
6.	Weblium
7.	ClickUp
8.	WordPress
9.	Ecwid
10.	Convrrt