Author: Manahil

Discover the Best PixelMe Alternatives for 2024

PixelMe, a well-known name, has been a go-to choice for many marketers. But as we step into 2024, it’s essential to understand the changing demands and needs within this industry. This includes factors like competitive pricing, advanced features, strong customer support, and more.

Unluckily, PixelMe lacks some advanced features and has higher pricing than most of its alternatives. But worry not, we have analyzed the best Pixelme alternatives for you.

Our verdict

Picking the perfect tool comes down to your business or brand’s specific requirements. For a cost-effective, feature-rich link manager, go for Replug.

Replug is an ultimate link management solution for all your marketing needs.

Try Replug Now!

Switching to Replug could be a smart move. Explore further to find out why Replug is a great choice for managing your links in the digital world.

In this article, we’ll check out what makes Replug better than PixelMe and other similar tools.

But if your link needs are less extensive, feel free to explore the other options as well.

Tool Name	Key Feature	Agency Plan	Limitations
Replug	Advanced analytics, link retargeting, customizable short links	$79 /mo	No Freemium Plan
Bitly	Widely recognized URL shortening with robust analytics	$199 /mo	No Retargeting Limited customization options
Cutt.ly	Straightforward link shortening with detailed analytics	$99 /mo	No Bio Links No CTA
Rebrandly	Focus on link branding and customization	$99/mo	Lacks robust analytics Higher pricing
TinyURL	Low value for money additional features	$129/mo	Low value for money No additional features
BL. INK	Feature-rich URL shortening with advanced tracking and analytics	$599/mo	Higher pricing Not beginner-friendly
Sniply	Custom calls-to-action for enhanced engagement	$59 /mo	Limited link management features Variable pricing
Short.io	User-friendly URL shortening with custom short links	$149 /mo	Limited advanced analytics Features for extensive management

What is Pixelme?

PixelMe is a versatile URL shortening and link management platform that provides users with tools to streamline link sharing, customization, and tracking.

What they offer	What they don’t
Retarget Pixels	Agency features
Custom Domain	Password-protected links
Browser extension	Branding on micro landing pages
Link analytics	White labeling
Import links	Comprehensive link branding

Top alternatives to Pixelme:

Below are some of the best Pixelme alternatives to look for in 2024.

1. Replug

Why Consider Replug?

Replug is a comprehensive URL-shortening tool that offers advanced analytics and link retargeting options. It’s a powerful choice for marketers seeking in-depth insights into link performance.

Replug-The ultimate link management tool

Pros:

Advanced analytics for in-depth insights.
Link retargeting options.
Customizable short links.
Complete link management solution
User-friendly interface.

Cons

Currently, no freemium plan is available.

2. Bitly

Bitly is a widely recognized URL-shortening service that simplifies link management and provides robust analytics.

Pros:

Widely recognized and trusted.
Robust link analytics.
User-friendly.

Cons:

Does not offer as many advanced features as some competitors.
Limited customization options.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

3. Cutt.ly

Cutt.ly offers a straightforward approach to link shortening and management. With customizable short links and detailed analytics, it’s a suitable choice for those looking for an easy-to-use URL management solution.

Pros:

Straightforward link shortening.
Customizable short links.
Detailed analytics.
Easy-to-use.

Cons:

It may lack some advanced features.
Limited branding options.

4. Rebrandly

Rebrandly focuses on link branding and customization, allowing users to create branded short links. This can enhance brand visibility and recognition, making it a valuable business choice.

Pros:

Focus on link branding and customization.
Branded short links.
Enhances brand visibility.
Suitable for businesses.

Cons:

It may not have as robust analytics as others.
Pricing may be higher for branding features.

5. TinyURL

TinyURL offers a quick and straightforward approach to link shortening. While it may not provide advanced analytics, its simplicity and speed make it a reliable choice for quick link management.

Pros:

Quick and straightforward link shortening.
Simplifies link management.
Speedy solution for quick link tasks.

Cons:

Lacks advanced analytics.
Limited customization and features.

6. BL. INK

BL.INK is a feature-rich URL-shortening tool with advanced link tracking and analytics. If you’re looking for a comprehensive link management solution, BL.INK is a strong choice.

Pros:

Feature-rich URL-shortening tool.
Advanced link tracking and analytics.
Comprehensive link management solution.
Suitable for data-driven marketing.

Cons:

Pricing may be higher for the feature set.
It may not be as user-friendly for beginners.

7. Sniply

Sniply allows users to add custom calls-to-action to shared content. This unique feature can enhance user engagement and conversions, making it a compelling alternative to PixelMe.

Pros:

A unique feature of adding custom calls-to-action.
Enhances user engagement and conversions.
Compelling for content marketing.

Cons:

Lack of some link management features.
Pricing may vary based on usage.

8. Short.io

Short.io is a user-friendly URL-shortening service that simplifies creating custom short links. With its ease of use and detailed analytics, it’s a reliable choice for straightforward link management.

Pros:

User-friendly URL-shortening service.
Simplifies creating custom short links.
Easy to use and quick.

Cons:

Does not offer as advanced analytics as competitors.
Limited features for extensive link management.

Why should you consider alternatives to pixel me?

One should be considering alternatives to pixel me because the tool lacks lots of essential features. Luckily, Replug offers those features and a lot more useful features for agencies and marketers. Here are some reasons to choose Replug over PixelMe.

Integration support is available.
Offers traffic routing and link rotation features.
Provides the option to add CTA to your links.
Offers link expiry feature.
Affordable pricing compared to its competitors.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

QR codes are included.
RSS feeds option is available.
White-label features are offered.
Password-protected links are provided.
Easy setup process.
A free trial option is available.

REPLUG

Boost your link performance with the best link management tool for link branding & tracking link analytics.

Start Your 14 Day Free Trial

Conclusion

All in all, if you value advanced features with high-end customer support with less pricing – Replug is a better option. But as you weigh your options, remember that each alternative presented here has its strengths, catering to different needs and preferences. The right choice depends on your marketing goals, budget, and desired features.

Make a smart choice that matches your plan for success within your industry.

Frequently asked questions

What is the primary purpose of URL shorteners?

URL shorteners like Replug or PixelMe are designed to make long, complex URLs more manageable and aesthetically pleasing, making them easier to share and track.

How do I decide which alternative to PixelMe is right for me?

Consider your marketing goals, budget, and required features. Each alternative has its strengths, so choose the one that aligns with your needs.

Why choose Replug over Pixelme?

Replug gives marketers many helpful tools that are perfect for today’s needs. It lets you customize and analyze links in a way that goes beyond what PixelMe can do.

Are these alternatives user-friendly for beginners?

Yes, most of these alternatives, especially Replug, offer user-friendly interfaces and provide tutorials and support to help beginners get started.

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November 3, 2023

9 hottest content marketing platforms to look for in 2024

Ready to supercharge your content game?

We’ve just uncovered the best content marketing platforms and tools that can transform your content creation journey.

Without crafting a solid plan for distribution and promotion, putting out content could be a waste of energies. Therefore, what you should do is begin with choosing the right content marketing platforms instead.

This lineup has everything from content management systems to powerful AI-driven tools.

Sr.	Content Marketing Platforms	Category
1.	ContentStudio	Social Media Management
2.	Hubspot	Customer Service Management
3.	Brevo	Email Marketing
4.	Replug	Branded Link Management
5.	Canva	Graphic & Image Editor
6.	WordPress	Content Management System
7.	BuzzSumo	Social Listening Tool
8.	Medium	Content Publishing Network
9.	ContentIdeas	Explore Content Trends Tools

What is a content marketing platform?

A content marketing platform is a digital tool that assists businesses in creating, publishing, and managing marketing content effectively. To maximize its utility and ensure it stays ahead of technological advances and market trends, continuous platform development is essential, enabling the platform to support evolving content strategies and integrate seamlessly with other digital marketing tools

1. ContentStudio: Social media management

ContentStudio is a content marketing and social media management platform that streamlines content discovery, curation, and publishing.

Key Features:

Content curation
Social media analytics
Social media automation
Analytics and reporting
Social media management

ContentStudio-Social media management platform

Pros:

It helps you find trending content in your niche, making it easy to curate and share.
Allows you to automate social media posting for consistent engagement.
ContentStudio is suitable for teams with workflow and approval features.

Cons:

Like any new tool, it may take time to understand its full capabilities.
More advanced features are locked behind higher pricing tiers.
It offers basic engagement analytics, but more detailed insights may require integration with other tools.

Other honorable alternatives:

Hootsuite
Sprout Social

2. HubSpot: Customer service platform

HubSpot is an all-in-one inbound marketing, sales, and customer service platform that provides tools to help businesses grow.

Key features:

CRM (Customer Relationship Management)
Email marketing and automation
Landing pages and forms

Pros:

HubSpot offers a suite of tools, including CRM, marketing, sales, and service hubs, all under one roof.
It allows you to automate marketing campaigns, lead nurturing, and sales processes.
Provides detailed analytics and reporting to measure the success of your marketing efforts.

Cons:

HubSpot can be complex for beginners, requiring time to master.
While it offers a free version, more advanced features come at a price.
Small businesses may find its array of features overwhelming.

Other honorable alternative

Sprinkler
Share Spring

3. Brevo: Email marketing tool

Brevo (formerly Sendinblue) is an all-in-one marketing platform that offers email marketing, marketing automation, and transactional emails.

Key Features:

Email marketing
Marketing automation
Transactional emails

Pros:

SendinBlue combines email marketing, SMS marketing, and marketing automation.
It’s beginner-friendly with a simple and intuitive interface.
Competitive pricing, especially for small businesses.

Cons:

Some advanced marketing automation features may be limited.
Despite being user-friendly, it may take time to master all its capabilities.
Email deliverability rates may vary based on the quality of your email list.

Other honorable alternatives:

Mailchimp
Moosend
Active Campaign

4. Replug: Branded Link Management

Replug is a URL shortener and link management platform that helps you optimize, manage, and track your links.

Key Features:

Link branding and shortening
White-label solution
Link tracking and analytics
Call-to-action overlays
SMS marketing
Link rotator
Bio-link generator

Pros:

You can customize and brand your links to match your style.
Replug offers link analytics to track link clicks and performance.
Add call-to-action overlays to your shared links to boost conversions.

Cons:

It’s not a content creation tool but focuses on link optimization.
Some advanced features may be behind a paywall.

Other honorable alternatives:

Bitly
Rebrandly

5. Canva: Graphic designing tool

Canva is a user-friendly graphic design tool that empowers everyone to create visually appealing content.

Key Features:

Template library
Drag-and-drop design tools
Collaboration and sharing

Pros:

Canva’s intuitive interface makes design accessible to beginners and professionals.
It offers a vast library of templates for social media, marketing, and more.
Teams can collaborate in real time on design projects.

Cons:

While great for basic design, it may not replace advanced graphic design software.
Brand consistency can be tricky, especially for larger organizations.
Some features may still require design skills to be used effectively.

Other honorable alternatives:

Vengage
Adobe Express

6. WordPress: Content management system

WordPress is a popular open-source content management system that powers millions of websites and blogs.

Key Features:

Themes and plugins for customization
SEO plugins for optimization
Blogging capabilities

Pros:

It’s highly customizable and suitable for various website types.
WordPress is known for its SEO capabilities and offers numerous plugins for optimization.
A vast community ensures plenty of support and resources.

Cons:

Regular updates and maintenance are necessary to secure your website.
Customizing and managing WordPress may require a learning curve.
You may need to invest in plugins and hosting for optimal website speed.

Other honorable alternatives:

Wix
Blogger

7. BuzzSumo: Social listening tool

BuzzSumo is a content research and social listening tool that helps you find popular content and track your brand’s online presence.

Key Features:

Content discovery and research
Social listening and monitoring
Influencer identification

Pros:

Discover the most shared and trending content in your niche.
Monitor mentions of your brand or topics relevant to your business.
Find key influencers in your industry for collaboration.

Cons:

Some advanced features may be available only in higher-priced plans.
Learning to use all features effectively may take time.
BuzzSumo primarily focuses on content research and may not cover all marketing needs.

Other honorable alternative

Share Spring

8. Medium: Content publishing network

Medium is a publishing network that allows you to publish written content. There are several content categories to pick from while posting the content. It’s a complete interactive platform with features like the following system: a paid plan, commenting, and liking.

Medium- Discover stories and opinions from writers

Key Features:

Writing and publishing articles
Partner program for writers to earn income
Curation for recommended content

Pros:

Medium is a go-to platform for written content.
It’s user-friendly and simplifies the process of publishing.
It comes with a built-in audience interested in long-form written content.

Cons:

It focuses on written content, which may not suit all content needs.
There are limited options for writers to make money.

Other honorable alternative

Scoop It

You may also like: 9 Key Steps for Writing Engaging Content

9. ContentIdeas: Find top-performing content

Curate trending content for a better social presence, get ideas for your next blog posts, find new link-building opportunities, or stay updated with the industry.

Key Features:

Content topic generator
Keyword research
Competitor insights
Customizable filters
Content calendar integration

Pros:

Save time and effort by generating content ideas in seconds.
Customize content ideas to match your specific niche and audience.
Plan, create, and schedule content all in one place.
Work seamlessly with your team on content projects.
Understand how well your content ideas are performing and make data-driven decisions.

Cons:

The tool may require some time to learn and fully utilize.
Check if the tool integrates with your existing content management systems.
Requires a stable internet connection for real-time updates and collaboration.

Other honorable alternatives:

Google Trends
Exploding Topics

How to use content marketing platforms to drive business?

A roadmap is necessary to achieve any goal. Here’s a road map on how to use content marketing platforms to drive business growth.

Choose the best platform for content publishing.
Streamline your workflow with cutting-edge software.
Distributing the content and boost engagement.
Analyzing analytics and conversions.
Optimize and necessary changes.

How to plan a perfect content marketing strategy?

Here’s what a proper content plan looks like

A content plan is a roadmap of the content that guides your marketing strategy in translating what your brand wants to achieve through content. The emphasis of a content plan is more on the subject matter and the implication of content on the audience.

This is why selecting content marketing platforms was discussed before building the content plan. Understandably, once the content platforms have been selected, your content plan will be built accordingly.

Here are the key elements one should consider in building a content plan:

Setting clear goals

What do you aim to achieve with your content? Whether it’s generating leads, increasing brand awareness, or boosting sales, your goals should be specific, measurable, and attainable.

Keyword research and SEO integration

Keywords are the foundation of SEO. Identify relevant keywords and integrate them strategically into your content. Optimize meta tags, headers, and descriptions to enhance search engine visibility.

Building a content calendar

Plan your content in advance with a ContentStudio’s Content Calendar. This helps you organize your topics, schedule posts, and stay ahead of important dates and events.

Content creation

This is where the magic happens. Craft compelling and valuable content that addresses your audience’s needs and interests. If you struggle with introductions, reviewing some hook sentence examples can help you grab attention from the first line. Ensure a consistent tone and style across all your materials.

Analytics and conversion

Regularly analyze the performance of your content. Utilize tools like Usermaven to track traffic, engagement, and conversions. Adjust your strategy based on the data.

Creating evergreen content

Evergreen content remains relevant over time. Balance your content strategy with timely and evergreen pieces to ensure consistent traffic.

Content promotion

Producing great content is just half the battle. Promote your content through social media, email marketing, and guest posting to reach a wider audience.

What are the best platforms for sharing your content?

You can share content on the following content platforms:

1. Facebook

Facebook connects billions worldwide, where you can share text, images, and videos. It’s your personal and business hub.

Key Features:

News Feed for posts and updates
Messenger for private chats
Business Pages for brands
Advertising tools for targeting specific audiences

Facebook- social networking site that makes it easy for you to connect and share with family and friends online

Pros:

Facebook has a massive user base of over 2.8 billion people, providing a vast reach.
You can share text, images, and videos, allowing creative expression.
It’s a great place to engage with friends and family through likes, comments, and shares.
Businesses find it valuable for advertising, brand-building, and gaining insights into content performance.

Cons:

Frequent algorithm updates can affect how many people see your posts without paid advertising.
Facebook has faced privacy concerns, which may worry some users.
Standing out in the crowd can be a challenge.

2. Instagram

Instagram, the visual wonderland, lets you share stunning images and videos. It’s a creative haven for influencers and brand promotion.

Key Features:

Stories for temporary posts
IGTV for longer videos
Reels for short, engaging clips
Business profiles with insights

Instagran- free, online photo-sharing application and social network platform

Pros:

Instagram focuses on visual content, making it perfect for showcasing products and services.
It’s a hotspot for influencer marketing, with popular users promoting brands.
Advertising options are available to reach the right audience.
Features like IGTV and Reels keep users entertained.

Cons:

Like Facebook, Instagram’s algorithm can affect organic reach because of continuous algorithm challenges.
If your content isn’t visually appealing, it may not perform as well.

3. TikTok

TikTok, the addictive platform, offers short, diverse videos. It’s the go-to platform for entertainment and creativity.

Key Features:

Quick, music-filled videos with effects
Duets for collaboration
Challenges for engagement

TikTok-social media platform for creating, sharing and discovering short videos.

Pros:

TikTok’s clever algorithm suggests content users love, keeping them hooked.
Users can discover a wide range of content, from funny sketches to educational tutorials.
It’s incredibly popular with younger folks, making it a hit for reaching Gen Z.

Cons:

TikTok has had its share of privacy concerns.
Content is limited to short videos, which may not suit all creators.

Youtube

YouTube, the video giant, hosts a wealth of content. It’s your source of learning, entertainment, and creativity.

Key Features:

Personal channels for creators
Video editing tools
Live streaming
Options for making money
Youtube shorts

Pros:

YouTube is the top platform for sharing videos, ideal for content creators.
Creators can make money through ads, memberships, and merchandise.
It’s a fantastic source for educational and how-to content.

Cons:

The platform is saturated, making it challenging for new creators to gain attention.
High-quality video production may be required to stand out.

Pinterest is a visual treasure trove, inspiring users with captivating images and ideas. It’s a go-to for creative inspiration and visual discovery.

Key Features:

Pins for sharing visual content
Boards to organize pins
Shopping features for e-commerce
Add others’ pins to your boards

Pinterest-a visual discovery engine for finding ideas

Pros:

Pinterest is the place to discover and get inspired visually.
It’s gold for fashion, home decor, and lifestyle businesses.
Pins last longer compared to typical social media posts.
Create boards related to your famous blog categories.
Post pins consistently to increase your chances of ranking.
Focus on quality over quantity in your content.

Cons:

Pinterest attracts users with particular interests in visual discovery.
It’s best for businesses with highly visual products or services.

What’s the takeaway?

The whole point of this article is to educate you on paying close attention to your content types, distribution methods, and the right platforms for getting business.

The ultimate goal of your content marketing plan is to bring the customers, sell the products, and build an audience around your brand. It might not happen on a whim, but it takes time.

If your content is working and you’re on the right platforms, things will show indications that you’re moving in the right direction.

FAQs

How do I choose the best content platform for my business?

When choosing a content marketing platform, look for features like ease of use, content creation tools, SEO capabilities, and integration with your existing marketing stack.

What’s the advantage of using Replug for link management?

Replug allows you to create branded short links, track link performance, and add call-to-action features to enhance user engagement.

How do I analyze the conversions or traffic of my website?

You can use tools like Usermaven to analyze website traffic or conversions.

Which platform is best for e-commerce businesses?

Shopify is a great choice for e-commerce businesses, as it provides features tailored to this industry.

Which is the best social media management tool?

Contentstudio is the best social media management tool brands can use.

Are these platforms suitable for small businesses?

Yes, most of these platforms offer scalable solutions, making them suitable for businesses of all sizes.

Other Popular Blogs:

October 24, 2023

Content engagement: 9 key steps for writing engaging content
Let’s talk about content engagement

No, it’s not measuring how many people fall asleep on their keyboards while reading your blog.

Although, if that were a metric, some of us would be setting records!

We get it; creating engaging content in 2023 can be a real challenge.

But worry not!

We’ve put together a practical guide with tips and tricks to help you out. Let’s get started.

What is content engagement?

The term “content engagement” describes a level at which a person is interested in and involved with a specific content. This interaction can take various forms, such as:
- Likes and reactions
- Comments and feedback
- Click-through rates (CTR)
- Shares or repost
- Time spent
- Conversion actions
Why does content engagement matter?

Engaging content builds trust and credibility, enhances visibility, and drives conversions. Moreover, it provides valuable feedback for content improvement and fosters long-term relationships with your audience.

Steps to create engaging content

Step 1: Understand your audience – The secret key

Before you put pen to paper, you need to get inside the minds of your readers. What are their pain points?

What keeps them up at night?

Tailoring your content to their needs and desires is the first step to engagement.

Step 2: Craft a catchy headline – Reel ’em in

Your headline is the first thing people see.

Make it count!

All the best headlines have the following qualities:
- Emotionally compelling
- Problems, questions, and curiosities
- Relevant keywords
- Perfect length
- Clear and specific
Without a catchy headline, your content won’t get a chance to engage readers. So craft headlines that stop readers and compel them to click through. Creating engaging challenges as part of your strategy can motivate readers to interact and participate, enhancing their overall experience with your content

You may also like: Content Marketing Best Practices

Step 3: The storytelling magic

Stories connect with people. They remind us that we are more alike than we tend to think. That’s why storytelling is one of the most popular writing methods among marketers.

Some of the stories you can tell:
- Success stories
- Case studies
- Showcase your brand’s values
- Your challenging beginnings
- Choosing to take chances
Remember, great storytelling combines high-quality content, using real-life stories and testimonials from customers and employees.

You may also like: Content Marketing Tips

Step 4: Formatting matters – Create digestible content

Nobody has time for long, dense paragraphs. Format your content for easy scanning, making it accessible and engaging. Lists, for example, are shared more frequently than other types of content.

Try Adding:
- Contests
- Quizzes
- Assessments
- Infographics
Learning doesn’t have to be boring or monotonous. It can be a thrilling adventure that keeps you hooked and wanting more.

Step 5: Add some personality – Don’t be a robot

Readers can easily spot when something feels forced or insincere. Try adding some personality.

Whether you’re writing a blog post, an article, or even a social media caption.

Let your true self shine through.
- Write as you talk
- Be Relatable and Trendy
- Use a “behind the curtains” approach
- Build suspense
- Use User-Generated Content
- Be witty or humorous
We know adopting a more formal or generic tone when writing is easy. But when you add relatable content, it builds trust with your readers and also keeps them coming back for more.

Step 6: Power of visuals

Gone are the days when plain text alone could captivate an audience. In this age of “pics or it didn’t happen,” visual content is a must.

A well-designed image or video can instantly capture the viewer’s interest. Stats showed that
- Video content generates 1200% more shares than text content.
- Infographics are shared 300% more often than text-only articles.
- Images are shared 94% more often than text-only articles.
This content format is highly suitable for sharing on social media platforms as it allows for compelling storytelling and visual representation of events.

Step 7: Guide your readers with CTA’s

Every piece of content should have a purpose. So craft compelling CTA’s (calls to action) that guide your readers toward the desired action, whether subscribing, sharing, or purchasing.

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

Higher clicks

More leads

Better ROI

Generate free CTAs

Some of the evergreen brand-friendly CTA’s include:
- Learn more
- Sign me up
- Get for free
- Shop now
- Let’s do this
- Check now
- Try now
Create benefit-oriented CTAs for your websites and multiply your conversion rate and lead generation.

You may also like: Call To Action For Social Media : 15 Best Examples

Step 8: Optimize your content

Increase your credibility with potential readers by making it easy for them to find the information they want in your content.

Some tips to optimize your content
- Target long-tail keywords
- Use key phrases with less competition to rank better
- Matching the search intent of a search query
- Adding an optimized meta title, meta description, and URL
- Fixing technical SEO issues affecting your website
- Adding relevant internal links and working on your backlink strategy.
- Answer frequently asked questions.
While content optimization focuses on improving the user experience and providing value to visitors, SEO primarily drives traffic and improves a website’s visibility in SERPs.

You may also like: 21 Instagram Story Hacks To Boost Your Engagement

Step 9: Use of AI tools

You can produce high-quality content that resonates with your audience, thanks to Ai. Here’s how AI helps you in the following fields:
- Keyword Suggestions: AI tools can suggest topic keywords, helping you hit the bullseye with your content.
- Content Structuring: They help structure your ideas, ensuring your content flows seamlessly and keeps readers engaged.
- Data Analysis: AI tools analyze data and trends, giving you precious insights to make your content stand out in the crowd.
- Grammar and Spelling: Bid farewell to embarrassing typos and grammar slip-ups. AI tools ensure your content is polished and error-free.
- Enhanced Readability: AI paraphrasing tools offer style and tone suggestions, making your writing more engaging and enjoyable.
- SEO Optimization: Boost your content’s visibility with AI’s SEO process. They analyze keywords and offer tips to improve your content’s search engine ranking.
In short, AI tools have transformed content creation into an efficient, streamlined process, saving time and effort.

How do we measure content engagement?

There is a famous saying; ‘what doesn’t kill you makes you stronger.’ When you have a detailed report, you can measure your achievements and identify past mistakes However, tools like Usermaven provide privacy-friendly websites and product analytics with pre-built reports.

Here are some key metrics to consider:

1. Session metrics

Understanding the average session length helps decipher user behavior. Long sessions signal that your content structure effectively guides users to explore more. Short sessions, on the other hand, can be positive if users quickly find what they seek.

2. Page views and (CTR)

These basic metrics show how many people view your content and click through to read more. While they don’t provide deep insights into engagement, they are still essential indicators.

3. Time spent on page

This metric tells you how much time users are spending on your content. A longer time spent typically indicates higher engagement as it suggests that users are reading or consuming the content rather than quickly bouncing away.

4. Social shares and likes

Monitoring how often your content is shared on social media platforms, and how many likes or reactions it receives, can provide insights into its popularity and appeal.

Utilizing specialized analytics tools like ContentStudio and staying up-to-date with trends in the field is crucial for successful social media engagement tracking.

You may also like: How To Boost Social Media Conversion: 10 Proven Tricks

5. Scroll depth

This metric measures how far users scroll down a webpage. If users are scrolling deeply into your content, they find it engaging and valuable.

6. Email sign-ups

Email sign-ups are the link that connects visitors to leads and future customers. They represent an urge to remain connected. You may efficiently nurture leads by including a simple sign-up option within your content.

7. CTAs & conversion rates

Conversion rates for various CTAs might shed light on how effective they are. However, if your content is part of a larger marketing funnel, track how many users take a desired action (e.g., signing up for a newsletter and purchasing) after going through your content. You may also like

8. Bounce rate

This is the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that your content is not engaging enough or irrelevant to the audience.

Final Word

To measure content engagement effectively, it’s essential to use a combination of these metrics and tools. Additionally, the specific metrics you focus on may vary depending on your goals and the type of content you’re producing.

Regularly analyzing these metrics and adjusting your content strategy based on the insights gained is vital to improving content engagement over time.

Other Popular Reads
- Content Remarketing: 20 Tips to Re-Engage Audience
- Create The Perfect LinkedIn Content Strategy
September 30, 2023

Everything you need to know about collaborative marketing

Using only tried-and-true advertising methods won’t cut it in the 21st century. Nowadays, consumers are flooded with knowledge, so companies need to do something creative to stand out.

In such a case, collaborative marketing is an innovative and fruitful marketing method.

In this approach, two brands can work together to build positive connections, share resources, boost sales, and increase their respective audiences.

Let’s dive into the world of co-branding by looking at its advantages and some inspiring examples of how businesses use it to bring about incredible results.

What is collaborative marketing?

Collaborative marketing is a straightforward and exciting idea. Instead of competing against each other, businesses typically choose to team up and form collaborative partnerships.

This way, brands get to hit the jackpot in making sales and getting their brand out there to a broader audience.

Collaborative marketing definition:

When two or more companies work together to promote their goods and services, it’s known as the practice of collaborative marketing, frequently referred to as co-branding.

How do brand collaborations work?

Brand collaborations aim to utilize each brand’s strengths and equity to achieve specific business goals. In the notion of co-branding, here’s how brand collaborations work.

Determining the Goal

Choosing Suitable Partners

Establishing Responsibility and Values

Creating Co-Branded Products or Services

Quality Assurance and Product Growth

Customer Engagement

Success Metrics

Retaining the Connection

5 benefits of collaborative marketing

Here are 5 benefits of collaborative marketing or co-branding:

1. Greater brand awareness and recognition

Collaborative marketing leverages other businesses’ reach and resources to boost market presence. When two businesses work together to promote one another’s goods or services, it can boost both companies’ reputations and attract new customers.

2. New leads and a strong customer base

Having a new audience increases brand awareness and expands the sources of lead generation and potential customers for both companies. By introducing new and improved products through unique campaigns, co-brands have the potential to encourage potential customers to purchase their products and services.

Furthermore, brands can potentially attract conversions from customers not typically part of their target audience.

3. Cost-effective and better (ROI)

Businesses can cut down on their marketing budgets by working together. This is a more cost-effective method of advertising for smaller companies. Also, brands can increase their return on investment (ROI) and build a growth marketing strategy with a more significant impact by combining their resources, experience, and marketing expenditures.

4. Greater credibility

By engaging in strategic partnerships with established businesses, companies can strengthen their credibility and foster trust among their intended audience. This partnership may provide an image that is more dependable and trustworthy in the eyes of the customer.

5. Data insights

Collaborative efforts can provide access to valuable customer data and insights, helping brands better understand their target audiences and refine their marketing strategies for improved results.

Steps to a successful collaborative marketing approach

Identify Potential Partners	Determine which brands or businesses align with your goals, target audience, and values. Look for mutually beneficial partnerships.
Set goals	Define clear goals for your collaborative marketing campaign, such as increasing brand awareness, expanding customer reach, or boosting sales.
Plan a Marketing Strategy	Plan a unique marketing strategy with the partner brand, including co-branded ads, PR campaigns, publications, discounts, shared social media, referral/commission plans, and joint promotions.
Setup terms and conditions	Once you establish a partnership, set up terms such as the products or services, promotional plans, launch plan, budget breakdown, and time frame.
Create Co-Branded Content	Create co-branded commercials, content, and materials that reflect both brands and connect to your mutual audience.
Track and Measure Results	Continuously monitor the campaign’s performance using key performance indicators (KPIs) and analytics to assess its impact and make necessary adjustments.

Some creative examples of collaborative marketing

Here are some examples of successful co-branding:

1. Nike & Apple

Nike and Apple’s collaboration resulted in the iconic Nike+ Running app seamlessly integrating with Apple devices.

This partnership encouraged users to track their runs, share progress on social media, and compete with friends, ultimately enhancing the user experience and benefiting both brands.

2. Doritos and Taco Bell

The collaboration between Doritos and Taco Bell resulted in the creation of the “Doritos Locos Tacos,” which quickly became a sensation.

This unique product showcased Taco Bell’s taco wrapped in a crunchy Dorito shell, maintaining the delightful flavors fans adore. The packaging featured clever co-branding to reach out to a wider audience.

3. BMW & Louis Vuitton

Louis Vuitton has developed an exclusive assortment of luggage specifically designed for the plug-in hybrid BMW i8 by BMW. The objective of this collaboration was to reach a specific, high-end audience by capitalizing on their shared values and admiration for talent and innovation.

4. Burger King & McDonald’s

In an unexpected move, Burger King collaborated with its competitor, McDonald’s, to promote each other’s brands.

The popular whopper food item was temporarily taken off the menu at Burger King in favor of a charitable project. The public’s response to this imaginative effort was overwhelmingly positive and highlighted an innovative viewpoint within the same field.

You May Also Like: Learn the Art of Branding: 5 Best Branding Examples

In conclusion, collaborative marketing is a powerful and adaptable tactic that is changing the face of business. Brands can get increased visibility, lower production costs, higher reputation, access to a wider range of expertise, and much more.

Other related reads

Vanity Domains Explained: Your In-Depth Guide to Online Branding

Brand Consistency: Build Brand Consistency Using Branded Links

September 20, 2023

Success Guide To Tiktok Influencer Marketing

Bring your ideas to life and share them with the world effortlessly…

All of that in just a few clicks.

Use TikTok, where creativity knows no bounds. Create and share any type of visual content with its easy-to-use interface filled with endless possibilities.

Whether you’re a brand owner, a content creator, or simply want to be a part of this rising community- Tiktok is the answer. So far, it has captured the attention of millions of people worldwide.

The majority of famous Titok content creators are Influencers. Brands collaborate with well-known influencers to promote and advertise their products or services. It’s the perfect blend of marketing and entertainment and will make your audience say,

“Wait, was that a sponsored post?!”

Gone are the days when traditional advertising methods ruled the industry because influencer marketing has transformed the industry in a modern way.

Come with us and explore the perks and standard techniques used in Tiktok influencer marketing.

What is Tiktok influencer marketing?

TikTok influencer marketing refers to brands collaborating with popular users on the Tiktok platform, known as influencers, to promote their products or services.

By leveraging the influencer’s credibility and connection with their audience, brands can tap into a ready-made community. Creating a win-win situation – the brand gets exposure to a large, engaged audience, and the influencer gets paid for promoting the product. Plus, the influencer’s followers get to see cool new stuff and learn about products they might not have known otherwise.

Why Tiktok and not any other social platform?

With 1 billion monthly active users, TikTok has a massive audience just waiting to be captivated by your brand. Moreover, if your goal is to attract a younger audience, TikTok is the best social platform for you, as the majority of TikTok users are aged 18 to 24.

Below are some unique features that differentiate TikTok from other social media platforms.

Reasons to use TikTok for influencer marketing

1. Built on user interest

2. Creative content possibilities

3. Highly popular

4. Low-cost advertising

5. Best source for memes and funny content

6. Get quick results

7. Only social platform with family safety mode:

9. No need to read through long lists of words

Built on user interest: TikTok’s foundation lies in its unique algorithm that tailors content to individual preferences, creating a personalized feed based on users’ interests and behaviors.
Creative content possibilities: TikTok offers an expansive canvas for creativity, where users can craft everything from hilarious skits to heartwarming stories, unleashing their imagination within short, captivating videos.

Very popular: TikTok has become a global trend, a hub where millions of people from all over the world come together to create, discover, and discuss content from all walks of life.
Best sources for memes and funny content: TikTok is a great place to find jokes and funny videos. It’s a hub where humor thrives, and laughter is just a swipe away.
Low-cost advertising: Benefit from cost-effective advertising solutions within the platform. With TikTok ads, your brand’s budget will thank you, and your rivals might even cry.

An image displaying TikTok influencer marketing campaign stats and engagement rates.

Get quick results: The dynamic platform speeds up the success of marketing campaigns, providing quick and powerful results that leave competitors in the dust.
Only social platform with family safety mode: Tiktok requires users to be at least 13 years old to join the app. Furthermore, family safety mode allows you to control your children’s TikTok accounts.

No need to read through long lists of words: Save time with TikTok’s bite-sized brilliance, where concise videos replace the need for slogging through lengthy text.

Step-by-step guide to Tiktok Influencer Marketing

Before you jump into creating an influencer marketing campaign, it’s essential to take a moment to consider a few key factors that will ultimately determine the success of your campaign.

Step #1: Plan your influencer marketing campaign

Step #2: Find the right influencers for your brand

Step #3: Types of Influencer Marketing Campaigns

Step #4: Measure your TikTok influencer marketing campaigns

So let’s dive in and explore what you must remember to ensure your campaign reaches its full potential.

Step #1: Plan your influencer marketing campaign

Proper planning and strategizing can make all the difference in the world of influencer marketing.

1. Analyze

2. Set goals

3. Determine the budget

1. Analyze your brand needs:

This analysis serves as a guiding light, helping you make informed decisions and ensuring that your influencer marketing efforts yield the desired results.

2. Set your campaign goals:

Set clear goals of what you want to achieve with a specific campaign. i.e., increasing brand awareness, driving traffic, increasing sales or conversions.

3. Set up a budget:

Put a cap on your brand’s expenses, taking into account the needs of your brand and the outcomes you want to achieve with it.

Step #2: Find the right influencers for your brand

Let’s explore some tried-and-true methods to help you identify the right influencers for your brand.

How to find the right influencers?

1. Tiktok creator marketplace

2. Google search

3. Leverage social media platforms

4. Influencer marketing platforms

1. Tiktok creator marketplace:

Jump on the Tiktok analytics bandwagon and sign up for an account. Once you get the green light, start hunting for influencers.

2. Google search:

Just hop on the Google train and search for your brand’s relevant keyword or hashtag. Keep your eyes open for the cream of the crop, the best in the industry.3.

3. Leverage social media platforms:

Conduct a thorough search on platforms like Instagram, YouTube, Facebook, etc. Check out current trends to look for professionals in your industry.

4. Influencer marketing platforms:

Using an influencer marketing platform like X (Formerly Twitter) makes it simple to locate and engage with influencers across all channels and track their performance.

Before sliding into the DMs of influencers, make sure to do undercover detective work to see if their content, followers, and reputation fulfill your brand needs.

Influencer Tiers

Nano-influencers: 1,000–10,000 followers

Micro-influencers: 10,000–50,000 followers

Mid-tier influencers: 50,000–500,000 followers

Macro-influencers: 500,000–1,000,000 followers

Mega-influencers: 1,000,000+ followers

Are they a good fit for your brand in terms of engagements and parameters? If yes, reach out to those influencers, brief them about your campaign, and let the show begin.

Step #3: Types of influencer marketing campaigns to run

Now comes the most crucial step- deciding what content you want from your collaborating influencers.

1	Dance trends
2	Hashtag challenges
3	Duet collaborations
4	In-Feed advertisements
5	Product reviews
6	Storytelling
7	Community challenges
8	Meme and comical content
9	How to content
10	Run discount campaigns
11	Unboxing and first impressions
12	Live streaming

1. Challenges and trends

Collaborate with influencers to create branded dance videos on trending sounds, showcasing your brand’s products or messages.

Here’s an example:

Charlidamelio, a well-known content creator on Tiktok, recently uploaded a dance video advertising the Milk Brand.

Moreover, the most frequent videos on TikTok FYPs (For You Page) are based on trends.

2. Hashtag challenges

Brands can run hashtag challenges where people are encouraged to generate content using a specific hashtag connected to the brand or a campaign.

Here’s a trending NestlePH hashtag on Titok nowadays: #MILOEveryday, with over 52.3 million views.

Trending NestlePH hashtag on Titok #MILOEveryday, with over 52.3 million views

3. Duet collaborations

TikTok allows users to create “duet” videos where they interact and collaborate with another user’s video.

4. In-Feed advertisements

These are traditional video ads that appear in users’ TikTok feeds. Brands can collaborate with influencers to create engaging ad content seamlessly blending into users’ feeds.

5. Product showcases and reviews

According to a study by Ad Week, over half of all TikTok users purchase after seeing an ad, promotion, or review for a brand on the app.

See this drumstick brand collaboration with famous Titoker Jason Derulo.

6. Storytelling and narratives

Influencers can create short videos that align with a brand’s values or messaging. These videos can be emotionally resonant and capture the audience’s attention.

7. Community challenges

TikTok influencers create these challenges based on a viral new TikTok trend. Community challenges are organic and aren’t linked to a specific brand. However, many creators give shoutouts to brands in their skits.

8. Meme and comedy content

Influencers can create humorous content or memes that align with the brand’s image if appropriate for the brand.

9. Educational and how-to content

Influencers can use TikTok’s short-form video format to provide quick tutorials or tips about a brand’s products or services.

Just like Addisonre on Tiktok shared the recipe of her favorite summer drink brand Vital Proteins.

10. Flash sales and discounts

Influencers can promote limited-time offers, flash sales, or exclusive discounts to create a sense of rush and FOMO (fear of missing out) among the audience.

11. Unboxing and first impressions

The unpacking experience of a brand’s product can be shared by influencers, just like on other platforms, along with the creator’s initial impressions and reactions.

12. Live streaming

TikTok allows live streaming, where influencers can interact with their followers in real time. Brands can partner with influencers for live product launches, Q&A sessions, or demonstrations.

Step #4: Measure your TikTok influencer marketing campaign’s success

The next step in Influencer marketing campaigns on TikTok is usually measuring metrics and KPIs to see their effectiveness and impact.

1. Check engagement metrics (Likes, shares, views)

2. Complete Follower Growth

3. Total reach and impressions

4. Click-Through rate (CTR), conversion rates

Content quality, and brand mentions

5. Check audience Insights

Conduct a brief sentiment analysis

6. Total return on investment (ROI)

7. Post-Campaign Analysis

8. Request feedback from influencers and audience

9. Adapt and improve based on analysis

However, we would recommend you utilize TikTok’s built-in analytics, as well as third-party tracking tools, such as ContentStudio to gather data on engagement, reach, and other relevant metrics.

Useful facts: TikTok influencer marketing in figures

According to IZEA, the average cost per TikTok, depending on the influencer level, is as follows:

Nano influencers (1,000 – 10,000 followers): $800 per post.

Micro-influencers (10,000 – 50,000 followers): $1,500 per post.

Medium influencers (50,000 – 500,000 followers): $3,000 per post.

Macro influencers (500,000 – 1,000,000 followers): $5,000 per post.

Mega influencers (1,000,000+ followers): $7,000+ per post.

What makes TikTok marketing so special?

For starters, it offers a unique and highly engaging platform for brands to connect with their target audience. The app’s short-form video format allows for quick and captivating content that captures the attention of users scrolling through their feeds.

But it’s not just about the format. TikTok’s algorithm is designed to promote content that resonates with users, making it easier for brands to capture conversions on a large scale. Moreover, TikTok marketing is considered one of the best types of social media marketing.

That was all for today’s blog. Give us your thoughts on TikTok influencer marketing? We’d love to hear what you think!

FAQ’s

Who are the main TikTok users?

The main TikTok users are primarily Gen Z and Millennials, with a diverse audience enjoying short-form videos across various interests.

What types of content do well on TikTok?

Entertaining, creative, and authentic content such as challenges, dances, tutorials, and humor perform well on TikTok due to its dynamic and engaging nature.

Why should you use TikTok for influencer marketing?

TikTok offers a massive user base, high engagement rates, and a chance to connect with younger audiences, making it a valuable platform for influencer marketing.

How do brands market on TikTok?

Brands market on TikTok by partnering with influencers to create branded content, leveraging challenges and trends, and using paid advertising to reach and engage their target audience.

How can I switch my profile to a business account?

Go to ‘Settings and Privacy’
and Select ‘Manage account.’
Under ‘Account Control,’ select ‘Switch to Business Account’

How to Use Instagram Threads: Discover Hidden Gems!

If you think the clash between Musk and Zuckerberg has cooled down, you’re wrong, as the show has just begun with the launch of Instagram Threads.

Now, we’re guessing you’re here because exploring Threads has left you exhausted. Or you may be curious to discover its hidden features!

Don’t worry; we wrote this handy guide to help you get started. Discover new features, and develop your account in no time.

First, let’s begin by defining Threads, discovering its hidden characteristics, its future, and comparing it with Twitter.

What is Threads?

Threads is a text-based social app launched by Mark Zuckerberg in integration with Instagram on the 5th of July, 2023.

Over 100 million people have signed up on the app so far. However, the total number of active users is undefined yet. With Threads, users can create, share or repost multiple types of content, such as short-term texts, images, videos, URLs, etc.

Moreover, the new software is tied to Instagram, so users can automatically be able to connect with all the people they follow on Instagram.

How to use Instagram Threads?

Threads offer a variety of popular features that are currently trending in the realm of social media. And have a very user-friendly interface.

However, some of you may be experiencing challenges when trying to sign up for your Threads accounts or when attempting to post a Thread.

Allow me to assist you here.

How do I sign up?

You can sign up directly from your Instagram account. The software will automatically fetch all your data from Instagram, such as your name, username, login credentials, block lists, followers, etc. Additionally, the app can be downloaded for free on iOS and Android devices in over a hundred nations.

Is Threads linked with Instagram?

Yes, Threads is fully integrated with Instagram. It’s like having a mini social network within Instagram.

I don’t have an Instagram account; can I still use Threads?

Currently, the only way to join Threads is through your Instagram account. So, if you want to sign up on the app, you must have an Instagram account first.

Is it safe to use Instagram threads?

One of the most important aspects of any social media platform is privacy, and Threads doesn’t disappoint in this regard. Just like Instagram, this app offers a range of privacy features that allow you to have control over your interactions. For instance, you have the power to block or report any user who may be causing you discomfort or violating your privacy.

How can I create a Thread?

It’s so simple.

Just tap on the new thread icon at the bottom of your screen.

Add your content, such as text (up to 500 characters), video, or image (up to 10 visual items), and press Done.

And your thread will be shared on your profile and feed right away.

Here’s a preview of the shared thread on profile.

Here’s a preview of the shared thread on feed.

Few hidden gems in Threads

You may have seen standard thread features like sharing text-based messages, images, video visuals, or reposting your threads post. But below are some hidden features on threads you may not know;

1. Managing replies

When you post a thread, a dialogue box will appear on your keyboard in the reply section. When you press that button, a menu with three choices will appear. Choose the one which suits you.

2. Modified shortcut

If you press return three times, a new thread shortcut will be created immediately, just below the last thread you posted.

3. Fast open the search bar

If you long-press the search icon. It brings up the search bar and pulls up the keyboard alongside. Or you can double-tap on the search tab to search.

4. Quick account following

To quickly follow an account, simply tap the Profile Icon on the user’s profile.

5. Mute a profile without unfollowing

If you don’t want to see threads from a specific user again. You can mute the user profile by tapping the three dots on the extreme right section of the profile that you want to mute.

Now just tap Mute and the selected user will be muted

Note: You’d still be following the user, but none of their Threads will show up in your feed until you unmute him.

6. Time limits option

Go to your profile by tapping the Profile icon at the bottom corner of the Threads feed

On the top right corner, tap on the right horizontal bars similar to the Hamburger Icon to navigate to the settings menu

Tap on Account

Tap on Take a break

Set the reminder as per your necessity, i.e. from every 10 minutes to 30 minutes

Now the app will remind you to take a break every 10 to 30 minutes after use.

Note: The earlier issues with the app have been resolved. The app now runs smoothly on iOS 17. Also, users can facepile, pill polish, expand pictures on profiles, make extra tall photos that are now fully viewable, trim the binary size, etc. However, Meta is still working on new features, such as following feeds, hashtags, editing posts, post search, web presence, like lists, translations, and many more.

Limitations in the Threads app

But even with all these perks, users are experiencing some limitations listed below.

If someone replies to your thread and you delete the Thread later on, that person’s reply will not be removed.
You can only post a thread text of up to 500 characters.
You won’t be able to view a response to your thread if it comes from a private profile you don’t follow.
Thread feeds show you a mix of posts from people you follow and posts suggested by AI.
You cannot send direct messages to other users.
Currently, no web version of the Threads service is available.
You can only post up to 10 media items (visuals such as images, videos, gifs, etc).

What does Adam Mosseri have to say about Instagram Threads?

There are a lot of rumors and chatter of forthcoming modifications going about the app right now. Such as how Meta will modify Threads. What will happen to Twitter? Is Threads for politics and business? etc.

Adam Mosseri says Threads is for public conversation, not business or politics.

He says in a statement that

“Politics and hard news are important, I don’t want to imply otherwise,”

Further, he says,

“But my take is, from a platform’s perspective, any incremental engagement or revenue they might drive is not at all worth the scrutiny, negativity (let’s be honest), or integrity risks that come along with them.”

After that, users were confused about what to put on Threads and how to develop a network on that platform.

In response to this, Mosseri said…

What are the key differences between Twitter and Threads?

Below are the key differences between Twitter and Threads;

	Instagram Threads Vs. Twitter
Description	Twitter	Threads
Text Character per Post	250	500
Direct Message	Yes	No
Total no images per post	4	10
Video time	Up to 2 min 20 sec	Up to 5 minutes
Trending news	Yes	No
Hashtags	Yes	No
Active Users	250 Million	100 Million+
Links	Yes	Yes
Edit Post	No	No
Polls	Yes	No
Live audio rooms	Yes	No
Availability	iOS, Android, and Web	iOS and Android

Is threads the Twitter Killer?

You won’t hear anyone calling Instagram Threads the “Twitter Killer” other than Twitter itself.

In contrast to Twitter’s public, real-time, and open character, Threads provides a platform for private chatting and exchanging information with close pals.

Twitter is widely used because of its general nature, rapid news publication, and accessibility. So, both systems can coexist, with users taking advantage of each for interaction and content creation.

Elon’s rage against Instagram Threads

Musk has threatened to file a lawsuit against the platform(Threads), accusing it of recruiting former employees to work on a ‘copycat’ software to compete with Musk’s original company.

Musk tweeted,

“Competition is fine, cheating is not.”

Twitter lawyer Alex Spiro wrote in a letter:

‘Twitter has serious concerns that Meta Platforms (Threads’) has engaged in systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.

However, Meta has denied the claims, stating that no current or former Twitter workers are working within the Threads team.

Also, Zuckerberg says he’s (Elon Musk)

“very optimistic about how the Threads community is coming together.

Competition between the two has become fierce. With Elon Musk rebranding Twitter’s bird logo with “X”. Musk has also repurchased its”X.com” domain (i.e. now redirected to Twitter’s original domain). This shows the intensity will only rise between the two platforms going forward.

The Threads app has already seen 70% decline in its daily active users. While many of the Twitter (now X) users are hating the rebranding of the Twitter app. However, Threads is in its new stages, while Twitter is going through some drastic branding changes, so only time will tell who is going to win this battle.

FAQs

How do you delete your Threads account?

You can delete your account on Threads; however, to do so, you will also need to erase your account on Instagram. After getting complaints from end-users over this issue, Mosseri announced that the organization is “looking into a way to delete your Threads account separately.“

What is the difference between Threads and Instagram?

Threads is a social media app primarily using texts, while Instagram focuses on multimedia content, particularly visuals.

What can you do on Instagram Threads?

You can actively share images, videos, and text updates on Instagram Threads and effortlessly share real-time updates with your close contacts.

Are there any well-known people posting on the Threads?

On Threads, there are a lot of well-known names, like Selena Gomez, who has more than 5.1 million followers. Kim Kardashian has more than 5 million followers; Mr. Beast has more than 4.6 million followers; and many other famous people.

July 27, 2023

Top 10 Social Media Hacks to 3X Your Brand Growth

What if I tell you that you can 3X your brand growth and become a millionaire overnight?

Ha! Just kidding, I can’t promise that.

But I can promise you something that will knock your socks off!

Here’s how, in recent years, social media has taken the world by storm, becoming a hot topic for businesses of all sizes. A powerful approach toward social media platforms can help you enhance your brand’s online presence, generate more leads, and expand your customer base.

By using some effective social media hacks, you can achieve much more than you ever thought possible.

Today, I’m here to talk about some bombastic social media hacks. And some do’s and don’ts that you should keep in mind on your social success journey.

Let’s start.

Things to do	Things not to do
Precise marketing strategy	Buying fake traffic
User-friendly content	Following no trends
Utilizing bio-links	No brand awareness
Scheduling content editorials	Less eye-catching content
Share trendy content	No use of using management tools
Cross-promote content	Generate no buzz
Search-friendly username	Not upcycling content
Use brand-specific hashtags	No storytelling
Analyzing content statistics	Buying Likes/Comments
Collaborating with social media influencers	Providing no monetary value to your business

1. Create trendy content

Content is king! It’s the backbone of your online presence. Without quality content, your social media game will fall flat. So you must keep up with the Kardashians…I mean, the latest events and upcoming stories.

Stay in the loop. Otherwise, you’ll be as lost as a penguin in the Sahara.

Here are a few tips on how to create trendy content;

Humorous content:

If you loved me, you’d take me to Singapore this summer.

Just saying.

Don’t worry, I didn’t say that, but Tripadvisor did.

Just like that sharing memes and humorous stories are all great ways to keep your followers engaged and increase your account’s visibility.

Trendy content

Whether it’s through reading the news, following social media accounts, or subscribing to newsletters, staying up-to-date and utilizing trendy content is a must.

Here Argentine footballer Lionel Messi, one of the greatest football players of all time, shared a photo that quickly became a fan favorite.

User-generated content:

Share informational user-generated content like reviews, events, or bite-sized pockets of information.????

Moreover, keeping an eye on your fellow competitors can also help you steal followers and the latest trends. ???? By incorporating such trends into your content strategy, you can stay ahead of the game and keep your audience coming back for more.

Also read: The Complete Guide to Content Remarketing: 20 Tips and Examples to Re-Engage Audience

2. Engagement with comments and stories

Believe it or not, interacting with your followers on social media is like giving your brand a shot of espresso – it’ll perk up in no time!

Your audience craves genuine human interaction from you. Don’t leave them hanging! And do try stuff like;

Using the comments box to interact with readers.

Put some emotion into your messages by using emoticons.
Going live on Instagram or Facebook stories.
Sharing useful tips and techniques in your stories/posts.

Sharing personal experiences and opinions with your audience.
Set up polls and questionnaires to identify your audience’s interests.

Sharing customer reviews about your brand/business.
The shorter, the better.
Throwing random giveaways now and then.

Also read: From Likes to Love: Comprehensive Social Media Engagement Guide

3. Platform-specific content

If you’re getting started with social media hacks, it can be difficult to focus on every platform. That’s why I highly recommend prioritizing a specific social channel that aligns with your brand’s goals and target audience.

By honing in on one platform, you can dedicate your time and resources to creating quality content and engaging with your followers, whether it’s Facebook, Instagram, Threads, Twitter, Youtube, LinkedIn, and Pinterest.

Note that the content strategies for each of these platforms are different from each other. So, you must ensure your content is SEO optimized per the channel.

Let’s see how:

Facebook

Let’s begin with Facebook because it has the most users and is, therefore, the most popular social networking site. Facebook users like

Questionnaires
Videos (mostly short pieces)
Links to web blogs

Instagram

In the twenty-first century, businesses of all sizes consider Instagram to be of the utmost importance. Try these hacks for Instagram:

Prime photos
High-quality videos
Stories
Giveaways
Collaborations
Carousels

Also read: The Ultimate Guide to Increase Followers on Instagram

Twitter

Twitter comes up next… the flying bird in the Twitter logo flies around with the most:

Current soundbites
GIFs
Polls
Short text messages
Blog links

Youtube

Youtube is well-known for its wide variety of visual content including

Vlogs
Youtube shorts
Video reviews
Unboxing videos
live-gaming sessions
Informative videos

Pinterest is like the runway for your business’s fashion show. You can create fancy pins about your product, add a link to your website, provide a small amount of information on the pin itself as per your product, and so on. The type of pins includes

Image pins
Video pins
Rich pins
Collections pins
Product pins

With LinkedIn’s diverse features, it has become a go-to platform for professionals looking to connect with their peers and share their expertise. LinkedIn is mainly preferred for

LinkedIn newsletters
LinkedIn polls
Engaging videos
Carousels
Engaging one-liners
User-generated posts

4. Using relevant hashtags

Let me tell you one of the biggest secrets behind these top-ranking social media accounts nowadays. To cut to the chase, it’s all about playing the hashtag game in your social media profiles.

Adding your brand name or a relevant keyword to your profile creates a sense of professionalism and authenticity. This personalized social media hack helps users recognize and remember your brand.

Just like wondersofmaldives sharing relevant hashtags on its Instagram post.

Or Nausheen I. Chen uses relevant hashtags in her Linkedin Post.

How can I find popular hashtags?

Use ContentStudio’s AI Writer ✍️trending section to find the most popular niche-specific hashtags. Another valuable social media hack is replicating the hashtags used by the leading influencers in your field.

5. Include visual aids

Visuals can help break up large blocks of text and make the content more visible. Recent reports showed that approximately 84% of social media users favor visual content over text-based content. As you may have heard the phrase;

Pictures speak louder than words, just like this post by digitalwallah on Instagram:

How visual content helps in brand growth?

Visual content has been proven to have a higher click rate and conversion rate than general text-based content. Also, it can boost your online presence and increase your audience’s engagement.

How can I create catchy visuals?

Various tools are available for creating and editing visuals. Two popular options are Canva and Adobe. Whether you want to design graphics for social media or enhance your website’s visuals, these tools can help you achieve your goals.

6. Use exit pop-ups and CTAs

You’re browsing through an online shop, and just as you’re about to click that dreaded “X” button, a pop-up captures your attention.

This, my friends, is what we call an exit intent popup.

Whenever a user’s cursor moves towards that exit button, the exit intent popup swoops in and grabs their attention. It’s a social media hack website owners use to engage with their visitors and reduce bounce rates.

Here’s an example of popup CTA.

By strategically timing the appearance of these pop-ups, brands offer you a special discount, invite you to subscribe to their newsletter, or simply provide more information about their products or services.

How does CTA help in brand growth?

Getting creative with your CTAs can also be a helpful social media hack. They provide the user with a clear direction on what they need to do next, making it easier for them to take action. CTA’s can also help to increase conversions, as users have an immediate call-to-action that they can follow.

Here’s a CTA by Foodpanda;

7. Cross-promote content using bio-links

Generating traffic to your social media channels can be challenging. Despite your best efforts, your content may not be reaching the audience you had hoped for.

In this case, cross-promoting content using bio links may work for you. As it’s one of the most effective social media hacks that can help you to increase your brand’s visibility and much more.

Now you must be wondering what’s a social Bio-link. Well, let me tell you. It’s a clickable URL in any social profile description with an organization and product info. Such as links to the brand’s website, YouTube, or other social channels, etc.

However, modern link management tools allow you to create bio-links with loads of customization options.

What are some best ways to cross-promote my content?

The best way to cross-promote your content is to set your Cross Promotion goals. Follow these points when cross-promoting content:

Choose the right social platform to go along with, like LinkedIn and Facebook
Set out offers and discounts
Screenshot of the association on the previous platform when starting your brand on a different platform.
Add links to other social contests
Use Instagram as a content source for other accounts.
Take advantage of Instagram as a content origin for other platforms.
Share your Blog URL in your LinkedIn post.

Bio link example;

Say hello to Replug’s revolutionary bio links feature, the game-changer that will transform your social media game from average to extraordinary.

Experience the simplicity and effectiveness of our exciting creation for yourself – a bio link page designed to maximize the potential of every link.

Add videos, images, links, social icons and more within a few clicks to create your own custom landing page. And use that one link to promote your online business on all socials.

See it in action by taking a look at the screenshot below:

Also read: Top 15 Link in Bio Examples, Pages & Tools

8. Collaborating with content creators

When it comes to establishing your brand and making a lasting impression on your target audience, influencer marketing has proven to be one of the most effective strategies.

Influencers’ reach and engagement on social media platforms cannot be ignored. With millions of followers eagerly awaiting their every post, their ability to generate buzz and create a viral effect is unparalleled.

How can collaborating with content creators enhance your brand growth?

Content creators create engaging visuals for brands that draw attention to their products or services, further helping to increase brand growth and visibility. They provide valuable insights into the latest trends in the industry, assisting brands to stay up to date on relevant topics and content. Additionally, working with content creators can help differentiate your brand from competitors by providing a unique perspective on topics related to your brand.

Just like YSLbeauty and bambam1a collaborating on Instagram.

Micro-influencers and macro-influencers:

For start-ups and smaller businesses, harnessing the power of social media hacks can be a game-changer. One practical approach that has been gaining traction is collaborating with niche-specific micro-influencers.

Micro-influencers, with their smaller but highly engaged following, can make a significant impact on a brand’s visibility and reach. Unlike macro-influencers who have millions of followers, micro-influencers have a more targeted audience that aligns with specific niches or interests.

Also read: 7 Strategies to Ensure Your Next Influencer Marketing Campaign Is a Success

Collaboration with brands:

You can also collaborate with another brand. Take an example of twoscoopscreamery and birdsongbrewing collaboration.

9. Use of AI tools

Managing multiple social media platforms can often feel overwhelming as we encounter challenges and obstacles that make us question our abilities and the path we have chosen.

By Giphy

Thankfully, there are several popular and useful AI tools available that can make this task much more manageable. These tools include ChatGpt, Google Bard, ContentStudio, FeedHive, Usermaven, and Canva.

Whether it’s content creation, scheduling, or analytics, these tools cater to your needs. Consider giving them a spin, and in the realm of content creation, explore the capabilities of a social caption generator for crafting captivating captions with ease. Additionally, enhance your content strategy with an AI video generator to create stunning video content effortlessly. Discover how these tools can supercharge your social media efforts!

Discover how these tools can supercharge your social media efforts!

10. Social media monitoring

Here comes the last champ-social media monitoring. This social media hack concludes platform analysis, campaign analysis, as well as reporting.But you can’t do all this by yourself. So you’d need a social media analytics tool to help you spy on your social media accounts, like ContentStudio– a secret clubhouse for creative geniuses.

But you can’t do all this by yourself. So you’d need a social media analytics tool to help you spy on your social media accounts, like ContentStudio– a secret clubhouse for creative geniuses.

Also, you can plan, make, and schedule posts that are interesting and will be sent to the right channels at the right time.

With ContentStudio, You can plan, control, and organize your social content with the help of content calendars.

Additionally, you can also get back and forth to eliminate approval with immediate feedback from clients and the team. Overall, it keeps an eye on your brand’s social media strategy and helps you make it better by analyzing usage data.

Our take:

In today’s digital world, having a strong online presence is essential for both individuals and businesses. The importance of social media hacks cannot be overstated. One effective method is to actively engage potential followers and direct them to your social media pages. You can establish a consistent flow of traffic and, as a result, improve your internet presence.

With a well-crafted approach, you can tap into the vast network of individuals waiting to discover what you have to offer.

Make your mark and let your voice be heard.

FAQs

What are some effective hacks to get more social media followers?

Create engaging content, use relevant hashtags, collaborate with influencers, engage with your audience, run contests, cross-promote on different platforms, and post consistently.

Should I buy followers or use automated services to increase my follower count?

It’s not recommended. Focus on organic strategies to attract genuine followers interested in your content.

How can I engage with my followers and build a community?

Respond promptly, ask questions, share user-generated content, organize live sessions, encourage discussions, and use storytelling.

How long does it take to see significant growth in social media followers?

It varies, but building a substantial following takes time, consistency, and providing value to your audience. Be patient and persistent.

Top marketing resources just for you:

https://blog.contentstudio.io/social-media-monitoring-strategy

https://blog.contentstudio.io/social-media-optimization

July 17, 2023

How To Boost Social Media Conversion: 10 Proven Tricks

An all-time high of 4.9 billion people are now on social media platforms worldwide. In addition, predictions show that by 2027, this number will be increased to almost 5.85 billion.

Still, if you’re exhausted from only getting views and a few clicks from your social media channels, it’s time to rethink your brand’s approach to social media.

Because, with the appropriate approach, social media can drive real traffic and sales to your brand. In this article, we’ll review strategies for making the most of your social media conversions in 2023.

Set SMART goals for your business

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Setting goals that meet these criteria gives you a clear direction and a better chance of success.

1. Analyzing buyer persona

To market your products or services effectively, it’s essential to genuinely get to know the people you’re trying to reach. Put another way, it is getting to know your buyer’s persona or target audience.

To create your custom audience, it would be helpful to gather the following information:

User Age
Previous purchasing behavior
User Gender
Current Occupation
Engage in social listening

After crafting your buyer persona, make the most of this valuable information when shaping your content strategy. Moreover, don’t fool yourself into thinking that artificially inflating your follower count by purchasing phony accounts would improve your brand’s visibility. Having social media “likes” but no interaction with your material is pointless.

2. Creating a social media calendar

A social media content calendar gives you a bird’s eye view of your social content: what you’ll be posting, which channels you’ll be posting on, your posting schedule, and so on. Collaborating with social media marketing agencies in Los Angeles can also help ensure your calendar reflects trends and audience behaviors unique to your local market.

By planning out your content in advance, you can ensure that your messages align with your overall goals and objectives and that you share relevant and engaging content with your target audience.

Use tools like Contentstudio.io to create a schedule for each content type on each social media platform, specifying the time of day and day of the week for each post.

3. Create a conversion-focused landing page

To kickstart a solid social media strategy, craft the perfect landing pages to share on one’s social profile.

Replug makes it simple to design a landing page, making it perfect for increasing conversions through social media bio links and retargeting pixels.

Like a game of “Who Wore It Better?”, your audience will play “Who Wrote It Better?” as they devour your landing page’s content.

Create epic content where your products and services engage in an epic showdown with your competitors.

Add Website links, Product links, Affiliate links, Blog or Articles, Videos, Musical tracks, Contact buttons, CTA’s, Sales or discounts, and more in your Bio link page

Remember that visitors will compare your landing page as they read your offerings. Creating pages comparing your offerings to your competitors is a good idea.

Link comparison pages to your bio landing page so your audience can see which solution is the best for them.

4. Adding catchy CTAs

After completing a project of any kind, be it a video, blog article, email campaign, social media post, bio link landing page, etc…. It’s time to make some new CTA buddies.

Visitors to your landing pages may or may not be ready to purchase immediately. However, after coming over the CTA, some users might click on it, while others may want to know more about the offering before making a decision.

That’s why it’s essential to include a variety of calls to action on your landing page. One in the beginning (above the fold), one at the center, and one at the end.

However, if you rely on email marketing, ensure your emails are short and have a clear call to action. Include your offer/value/free trial in the email’s subject.

The quicker people can consume your content, the better. Don’t hide “the meat” in long emails about unnecessary things.

5. Creating engaging content

With the ever-increasing competition and constant stream of information bombarding users, it’s difficult to stand out.

Nowadays, users crave content that is not only informative but also entertaining and visually appealing. They want to be captivated, inspired, and compelled to take action.

So, how can you ensure your social media content is up to the mark? It all starts with

Visual Content: Visual content has been proven to have a higher click rate and conversion rate than general text-based content. Also, it can boost your online presence and increase your audience’s engagement.
Adding Memes: Memes are static images often enhanced with text and spread quickly through social media.

Trendy content: Whether reading the news, following social media accounts or subscribing to newsletters, staying up-to-date and utilizing trendy content is essential.
Using relevant hashtags: Adding your brand name or a relevant keyword to your profile creates a sense of professionalism and authenticity. This personalized social media hack helps users recognize and remember your brand. And for crafting captivating captions effortlessly, consider using a social media caption generator to enhance your content even further.
Use exit pop-ups and CTAs: Whenever a user’s cursor moves towards that exit button, the exit intent popup swoops in and grabs their attention. It’s a social media hack website owners use to engage with their visitors and reduce bounce rates.

6. Selecting the right social media platform

Social media platforms are a dime a dozen, each with its target market and fan base.

Break down every social channel to determine its target audience so you can pick the best content strategy.

Facebook

Facebook is the most popular social networking platform globally, with 2.9 million monthly active users worldwide. Users between the ages of 25 and 34 comprise the largest demographic group. Questionnaires, Videos (usually short clips), and links to web blogs are popular among Facebook members.

Instagram

Instagram is extremely important to businesses of all sizes in the twenty-first century. Instagram users enjoy high-quality videos, stories, giveaways, collaborations, and carousels.

Also read: The Ultimate Guide to Increase Followers on Instagram

Twitter(X)

It’s estimated that 67% of all B2B companies use Twitter(X) as a means of advertising. Users of Twitter enjoy blog links, GIFs, polls, and current soundbites.

Youtube

The platform boasts a monthly active user base of over 2.5 million people. YouTube users have a strong preference for various types of content, including vlogs, YouTube shorts, video reviews, and live gaming sessions.

As many as 478 million people worldwide use Pinterest monthly for ideas and retail motivation. Pinterest users like image pins, video pins, product pins, etc.

LinkedIn is used by 24% of millennials, 50% of internet users with a bachelor’s degree or above, and 92% of B2B marketers. Among the most popular types of user-generated content on LinkedIn include newsletters, surveys, engaging videos, carousels, and attention-grabbing one-liner postings.

Snapchat

According to Snapchat’s marketing, the app is used for more than 30 minutes every day by its users, including 75% of Gen Z and Millennials. The most popular types of content on this platform are stories, streaks, photos, and short videos that can be modified with various filters, effects, text captions, and drawings.

TikTok

TikTok has over 1.677 billion users globally, out of which 1.1 billion are its monthly active users as of 2023. Most use TikTok to find funny/entertaining content, followed by posting and sharing content.

Quora

The gender distribution on this popular question-and-answer website is 43% female and 57% male. According to the B2B Marketing Guide on Quora, more than half (54%) of users have an annual household income exceeding $100,000. It serves primarily as a question-and-answer website.

In addition to our previous suggestions, we highly recommend involving cross-promotion in your content strategy.

7. Leverage user-generated content

Did you know that research has found that users can form an opinion about your content in just 0.05 seconds? It’s pretty quick, right? So, you’ve got to impress them right off the bat.

Using user-generated content in marketing has become a significant component of effective content strategies in recent years.

Let’s talk about the various types of user-generated content.


Reviews or Rating	Reviews and ratings rule user-generated content. They are highly valuable since product users make them.
Social media posts	Any time someone posts a social message about you, whether it’s a Tweet or an Instagram post, that’s UGC.
Custom campaigns with specialized hashtags	You can ask followers to share their favorite memories with your products or services, photographs with the product, or something else.
Video content (including live streaming and AR lenses/filters)	UGC includes GoPro films, Instagram Stories, and natively recorded videos, as long as you aren’t paying someone to create the material for you.
Sponsored Content	Organic social media takes time compared to the immediate increase in brand reach and awareness of paid ads.
Q&A Forums (including comments)	Forum discussions like Quora and others serve the unique purpose of in-depth answers to user-generated questions.

User-generated content like these can be used as social proof. Social proof is a vital aspect of your sales funnel content strategy.

8. Create video-centric posts

Did you know that social media posts with videos usually get more engagement? It’s true! People are more likely to interact with posts that have videos. You can attract and keep more clients interested by using a variety of videos.

Here’s an example of a video-centric post by famous LinkedIn content creator Gary Vaynerchuk on Linkedin:

Just like this highly video-centric post, make sure your videos are interesting enough to make people want to stop what they’re doing and watch. Put your brand’s message and a compelling call to action (CTA) in the video’s initial few seconds to increase its conversion rate.

9. Sharing a case study

Case studies are the most popular self-promotion content marketing tactic, with 62.2% of surveyed marketers saying they effectively generate leads. When working on your case study, focus on storytelling rather than solely on numbers.

Once you’ve created an impactful case study. Share it on social media, include it in your email marketing campaigns, make sure it’s prominently displayed on your website, and even link to it in your blogs.

However, creating case studies can be quite time-consuming and requires a lot of effort. If you’re excited about creating something, share it on as many platforms as possible to have the most significant impact.

10. Track your social media analytics

This social media hack concludes platform analysis, campaign analysis, and reporting. But you can’t do all this by yourself. So you’d need a social media analytics tool to help you spy on your social media accounts, like ContentStudio – a secret clubhouse for creative geniuses.

Additionally, you can also get back and forth to eliminate approval with immediate feedback from clients and the team. Overall, it monitors your brand’s social media strategy and helps you improve it by analyzing usage data.

Conclusion

We’ve got you covered with the essential steps to boost your social media conversions and get some desired results. To start, having a content strategy that speaks to your buyers is essential.

Secondly, instead of just focusing on promoting yourself, highlight the benefits of your products or services. This way, you can show potential customers how your offerings can make a difference in their lives.

Lastly, make sure to tap into the power of user-generated content, such as reviews and case studies, to sway potential buyers in a positive way.

Now that you have this information, you can start your revamped social media strategy! Good luck! You’ve got this!

July 10, 2023

Uses of QR codes: Marketing, sustainability & convenience
QR codes have become ubiquitous in recent years, and for good reason – their potential uses are virtually endless. From marketing to sustainability to convenience, QR codes are being used to enhance our daily lives in countless ways.

Marketing is one of the most popular uses of QR codes. By placing QR codes on product packaging, flyers, and other marketing materials, businesses can drive engagement and sales by providing easy access to additional information, promotions, and other interactive features.

But QR codes are also being used to promote sustainability and responsible consumption. By placing QR codes on products, businesses can track and monitor their lifecycle, from manufacturing to disposal, and ensure that they’re being produced and consumed in an environmentally friendly way.

So whether you’re a marketer looking to boost engagement, a sustainability advocate looking to promote responsible consumption, or just someone looking for an easier way to navigate your daily life, the uses of QR codes are sure to impress and inspire you.

How to use QR Codes to boost sustainable marketing strategies?

QR codes have become a popular tool for businesses to enhance their marketing strategies in a sustainable way. With the fast-paced technological advancements, QR codes offer a quick and efficient way for customers to access the information they need without wasting time in lengthy procedures. One of the most interesting features of QR codes is that anyone can use them without any prior knowledge. They offer a virtual communication platform between brands and customers, increasing the reach of advertising and enhancing the customer experience.

QR codes have a wide range of applications in various industries, from bookshops and restaurants to medical facilities and ticket booking services. They can store a variety of information, such as contact details, book data, website URLs, medical history, and educational material, making it easy for users to access all the information they need in one place with just one click.

QR codes also offer significant advantages in the medical field, allowing patients to access critical information about doctors, hospitals, and pharmacies with a single scan. For doctors, QR codes eliminate the need to wait for assistants to access patient history and authorization details, saving them valuable time. Integrating QR codes with practice management system features can further streamline patient management and improve overall efficiency

The rise of e-commerce has made transactions through mobile devices a popular way to shop. QR codes offer an authentic and secure pathway to facilitate these transactions, making them an essential tool for promoting websites and businesses. They can be incorporated into clothing tag details and shopping carts, allowing customers to choose an item, select its quantity, and complete the payment process with ease.

QR codes can also be used as a Call-to-Action (CTA) to engage target audiences with promotions, giveaways, launching offers, challenges, and scavenger hunts, among others. By providing a fast and secure way to access information, QR codes motivate people to join and gain maximum information from them.

Finally, QR codes are a secure way to facilitate cashless payments, which is increasingly important in the era of cybercrime and faulty transactions. Customers feel secure using QR codes for touch-free payment methods, making them a popular choice for businesses.

Did you know? Drones formed a giant QR Code in the sky of Shanghai

If you have not yet started your business marketing with QR codes means you are missing a blast of opportunities to grab your customers. Start creating dynamic QR codes and become a part of this booming technology. Hundred of drones were collectively displayed on Shanghai’s night sky to represent China’s remarkable work in the release of the Japanese game Prince.
On March 29, Hyundai’s brand launched 3100 drones in the sky of Shanghai. The sky gives a captivating look and is filled with fancy characters. These vibrant ideas reflect the booming technology to engage maximum consumerism.

Top 10 Ideas to Use QR Codes

There is a huge list of using QR codes. Let’s have a look at a few that are used in our daily life but still, we are not much aware of them. Right from our home for example very basic munching items that cannot be skipped all eatable do have these scans for detailed ingredients and allergic items as well. Moreover, we can have its price and it’s very handy to use.

While traveling we face a lot of hustle for reservations, timings, available slots, and missing flights and every solution to our problem ends up with just a tick of the clock scanning a QR code and here we go.

Also read: How to shorten a link?

1. Direct customers to a landing page/website

Customers are a big asset for the business lead and it can be more productive if they are kept in high priority. Social media pages or the very first page that is the landing page of your website can easily be approachable with the help of a QR code scan. You can gain potential users once they are redirected to a landing page with detailed information about your brand. Brand recognition is of equal importance along with customer care, all depends upon sustainability and social accountability.

2. Shopping and e-commerce

Qr codes are of great edge for cashless payments as customers are always tilted toward comfort payment methods and what else is needed when you have a safe and secure cashless payment method. So QR code not only increases customer loyalty but also increase businesses’ marketing strategies. Here what’s more appealing to customers is touch-free hygiene and efficient method.

3. Use QR Codes for real estate marketing

Did you know what is a more attractive thing on your visiting cards or in advertisements? Marketing campaigns, strategies, and advertisements must be clearer and give a minimalistic look to have an attractive appearance. So, this can only be possible with QR codes and it shows all elaborated information with a single scan. Real estate marketing needs to be more expressive and catchy for attention grabbers. Our banners, visiting cards, billboards, and brochures only need to go with advanced technical marketing campaigns.By leveraging a Real Estate Drip Campaign, you can consistently nurture leads with targeted messages, ensuring your brand stays top-of-mind throughout the buyer’s journey.

4. Share your social media accounts

Social media account sharing is one of the best ways to get a maximum audience, users always go for a comfortable yet secure way and a QR code is the solution. You only need to copy your profile URL and paste it into the QR code generator app. There is no need to put your credentials first then authentication codes everything is replaced by this QR scan. It is the pathway to engage more comments, likes, requests, and more traffic on your account.

5. Ask for reviews or feedback

Feedback is an efficient way to overcome our weaknesses and produce a better version. Rather than asking users to give feedback, and reviews on given cards within a limited space, one only has to scan the code and be directed to the feedback page. This gives a sound feeling between the reader and writer.

Also read: Social Media Risks For Brands. How To Avoid Them?

6. Track inventory, delivery, packaging, and people

Courier services and all applications where GPS is integrated for tracking and status activities everything can be controlled with the help of QR codes. Location is linked, you can follow your rider on the map by scanning the code and addressing him. It is the fastest and most reliable way to have better communication within no time. Integrating top courier management solutions can further streamline these processes, enhancing efficiency and customer satisfaction.

7. Offer incentives and coupons via QR codes

Everyone is crazy for coupons, bouncing offers, and amazing deals. All can easily be available under one scan and users can take full advantage of present or even upcoming offers. It is a brilliant idea to get detailed information on various brands, companies, restaurants, and hotels.

8. Integration with Search and social ads

Social media ads and different marketing strategies through QR codes are now commonplace and continue to give brilliant hype. Integrating such codes to attain customers’ attention and provide them with maximum information. QR codes prove to be an innovative idea and it also promotes brand awareness.

9. E-learning

QR codes guide every level of education. Scanning it can automatically lead to an open-source library with enormous knowledge. Suppose a researcher needs in detail guidance on a particular topic no matter whether it’s advanced or beginner level every kind of information is available behind QR codes. One can solve his maths problem or even programming within a few seconds only.

10. Authenticate people and documents

QR codes help to share the encrypted content in the QR code with the concerned person or system only. As authenticity is the most prior characteristic while exchanging information So, It is a mandatory step to follow a QR code scan to get access. Moreover, it is widely used in multiple organizations as a biometric verification. Users can scan the QR code and can see all detail of the document on mobile only with one scan.

Also read: How to Create a Deep Link for a Seamless User Experience?

How are brands using QR Codes?

Brands are using QR codes in various ways, such as providing quick access to product information, offering exclusive discounts or promotions, facilitating easy mobile payments, and enhancing customer engagement through interactive experiences like games and surveys.

Here are some examples of how brands are using QR codes:

Nike: Nike used QR codes to provide customers with additional information about their products. By scanning the QR code on the product, customers could access videos that showcased the shoes in action, as well as tips on how to use them.

Pepsi: Pepsi used QR codes as part of a scavenger hunt promotion. Customers scanned the codes on various Pepsi products to find clues, which led to prizes and giveaways.

Heinz: Heinz used QR codes to create a more engaging experience for customers. By scanning the code on a ketchup bottle, customers were directed to a landing page where they could create their own personalized label and share it on social media.

Tesco: Tesco, a UK-based supermarket chain, used QR codes to provide customers with additional information about their products. Customers could scan the codes on produce items to learn more about where they were grown and how they were produced.

Starbucks: Starbucks used QR codes as part of its rewards program. Customers could scan the code on their app to earn points and redeem rewards.

These are just a few examples of how brands are using QR codes to enhance their marketing strategies and improve customer engagement.

How to generate a QR Code for any website or URL?

QR codes can easily be generated by following a few steps, this could be anything related to your marketing businesses, content, website pages, social profiles, documents, books and etc.

Here’s how to generate a QR code using Replug:

With Replug, you can easily generate QR codes for everything from product information and promotional materials to event invitations and social media profiles. Simply design your code with our user-friendly interface, and watch as it comes to life in seconds.

Step 1: Sign in or create a Replug account
Go to Replug and log in to your dashboard. If you don’t have an account, you can sign up in minutes — no credit card needed (free trial available).

Step 2: Go to the “QR Codes” section
– In the dashboard menu, click on “QR Codes.”
– Then click the “Create New” button to start building your QR code.

Step 3: Select the QR code type
– Replug supports various QR code types; like URL, text, email, and more.
– Pick the type that suits your needs. (For example: link to a webpage, vCard, etc.)

Step 4: Enter your content
Based on the type you selected, add the content you want the QR code to contain.
This could be a URL, plain text, contact info, or other data.

Step 5: Customize the QR code design (optional)
You can:
- Change the QR color
- Add your logo in the center
- Choose a frame or border
- Add a call-to-action like “Scan Me”
Step 6: Download and use your QR code
Once you’re happy with the design, click “Download.”
You can now use it on print materials, websites, or social platforms.

How to track & measure QR code success?

Creating a QR code is just the first step in a successful marketing campaign – the real challenge lies in tracking and measuring its performance. Fortunately, with the right tools and strategies, it’s possible to track your QR code success and make data-driven decisions to improve your marketing efforts.

Replug offers analytics features that make it easy to track and measure the success of your QR code campaigns. With our advanced analytics platform, you can monitor everything from scan locations and devices to conversion rates and engagement metrics.

By tracking and measuring your QR code performance with Replug, you can identify which campaigns are resonating with your audience, and which ones need improvement. This information can help you make informed decisions about your marketing strategy, and optimize your campaigns for maximum impact and results.

So if you’re ready to take your QR code marketing to the next level, sign up for Replug today and start tracking your success!

Also read: Campaign Tracking: Data-Driven Tools for Marketers

FAQs

Why use dynamic QR codes?

It is of more importance than static QR codes because dynamic QR codes can be updated and altered at any time and it helps in tracking data, number of visitors, and location. In this way, it is less time taking and more efficient as you can change it while it’s active.

What is the difference between a static and dynamic QR code?

Static QR codes can not be updated while dynamic QR codes can be updated easily.
Static QR codes cannot fix mistakes if occur you have to recreate them from the start while dynamic QR codes can be fixed and no need to recreate them every time

Which countries used QR codes in Covid?

It proves to be a safe and secure way to avoid the spread of pandemic disease. Countries like China, India, Qatar, Singapore, and many more countries use QR codes.

Do QR codes expire?

Yes, QR codes can expire. The expiration time of a QR code depends on the creator and can range from a few minutes to indefinitely. The purpose of setting an expiration time is to ensure the security and effectiveness of the code. Once a QR code has expired, it will no longer be scannable.

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May 9, 2023