Author: Manahil

Bitly vs Rebrandly vs Replug: Which is the best link management tool?

Today we’re here with another comparison of three of your favorite tools Bitly, Replug, and Rebrandly. As you may know, all these tools provide vast features. But with that, there come some pros and cons as well. That is why we came up with this detailed blog comparing three industry titans: Bitly vs Rebrandly vs Replug, alongside feature explanations, use cases, benefits, and more to help you pick the perfect fit for your needs.

A quick overview

Replug	Bitly	Rebrandly
Replug is an all-star link management tool for marketers with features such as branded link shortening, traffic routing, QR codes, A/B testing, and link retargeting pixels, deep linking, and much more.	Bitly is a URL-shortening service that allows users to create shortened versions of long URLs, making them easier to share, manage, and track. Also, it can be integrated with various platforms, social media tools, and applications.	Rebrandly allows users to create, share, and manage branded links. With Rebrandly, users can also track the performance of their branded links through analytics tools provided by the service.

Here’s a pricing comparison

Pricing Plan Description	Replug	Bitly	Rebrandly
Basic / Essential	$19 /month	$8/month(Only available in annual plan)	$14 /month
Pro / Growth / Professional	$49 /month	$35 /month	$39 /month
Agency / Bulk / Enterprise	$79 /month	$300 /month	$399 /month

Things to look for in your link management tool

Before we get to the feature comparison of Bitly vs Rebrandly vs Replug. Let us give you a quick rundown of some of the major things one should look for in a link management tool.

Customization options: First thing first make sure the tool allows you to customize your shortened links with your own branded domain name, helping to maintain brand consistency and credibility.
Analytics and reporting: Look for advanced analytics features that provide insights into link performance, including metrics such as click-through rates, geographic location of users, and referral sources.
Link tracking: Make sure the tool offers comprehensive link-tracking capabilities, allowing you to monitor the performance of individual links and campaigns in real-time.
Integration capabilities: Choose a tool that easily integrates with other platforms and tools you use, such as social media management tools, CRM systems, or marketing automation platforms.
Link management features: Look for features that streamline link management tasks, such as bulk link creation, link editing, and link expiration settings.
Security: Ensure the tool prioritizes link security, protecting against malicious activities such as link spoofing or phishing attempts.
Pricing and scalability: Consider the pricing plans offered by the tool and whether they align with your budget and scalability needs as your link management requirements grow over time.

Bitly vs Rebrandly vs Replug – Feature analysis

Above we have discussed some of the common things to look for in your link management tools alongside a quick pricing comparison of your favorite tools. Now let’s have a look at the detailed comparison in terms of features.

1. Branded short links

The first and most important feature is branded short links. These are shortened URLs customized with your brand’s domain name, enhancing brand visibility and recognition in every link you share online.

Benefits

Marketers can generate branded URLs to promote each product, enabling consumers to access additional product information and tutorials.
Agencies operating in multiple regions can use URL shorteners with geotargeting capabilities to create region-specific short links.
Companies can create short links to FAQs, troubleshooting guides, or support ticket submission forms. When customers encounter issues or have questions, they can quickly access relevant resources without having to navigate through lengthy URLs.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Yes
Rebrandly	Yes

Verdict: Replug

Each of these tools provides branded short links, yet Replug gains a competitive advantage by offering the flexibility to generate unlimited number of branded links and connect multiple domains within both of its plans.

2. White-label board

A customizable dashboard for showcasing branded short links without mentioning the link management tool provider, perfect for professional presentations, reports, and embedding on websites.

Benefits

Agencies can manage multiple client projects, customize project templates, and showcase their work under their own branding, enhancing client relationships and streamlining project management.
Contributes to significant cost savings, as businesses avoid the expenses associated with developing and maintaining, freeing up resources for other strategic investments.
Develop a white-label board feature within your SaaS platform for clients to collaborate with their teams and external stakeholders.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Does not offer
Rebrandly	Does not offer

Verdict: Replug

Replug stands out with its white-label solution, surpassing Bitly and Rebrandly, both of which lack this feature

3. Advanced link tracking

This is another important feature, as advanced link tracking includes metrics like click-through rates, geographical data, and referral sources, enabling precise monitoring and optimization of marketing campaigns and website traffic.

Benefits

Generate customized reports with key metrics and analytics data to evaluate the effectiveness of your strategies.
Agencies involved in affiliate marketing can utilize branded URLs to track clicks, conversions, and sales generated through affiliate links.
Utilize advanced link tracking to monitor the performance of various marketing campaigns across different channels.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Yes
Rebrandly	Yes

Verdict: Draw

All three platforms provide advanced link tracking, consider attributes like data history and more in your link tracking software to choose one as per your needs.

4. Retargeting pixel

This helps brands track visitor behavior and serve targeted ads to them on other platforms, increasing engagement and conversions by re-engaging interested prospects.

Benefits

Add a retargeting pixel on product pages to track user behavior and target ads to visitors who have shown interest but still need to complete a purchase, increasing conversion rates.
Utilize a retargeting pixel on blog posts or content pages to retarget visitors with related content or offers.
Add this feature to encourage visitors to sign up for newsletters, webinars, or other lead magnets.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Does not offer
Rebrandly	Yes

Verdict: Replug & Rebrandly

Both Replug and Rebrandly stand out by providing retargeting pixels.

5. Deep links

These are URLs that direct users to specific content within mobile apps, enhancing user experience and engagement by minimizing navigation steps.

Benefits

Implement deep links to direct users to specific content or features within a mobile app, enhancing user experience and increasing engagement.
Utilize deep links to drive users directly to product pages or shopping carts within a mobile app, simplifying the purchasing process and reducing friction.
Use deep links to create personalized user journeys based on user preferences or past interactions.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Yes
Rebrandly	Yes

Verdict: Draw

All three of the tools provide deep linking, consider additional features like A/B testing and pricing to make an informed decision.

6. Bio-links

A single link that serves as a micro landing page which includes social media profiles, blog posts, or product pages, providing a centralized hub for all your online content.

Benefits

Content creators, bloggers, and media outlets can curate and showcase their latest articles, videos, podcasts, or other content formats in bio-links,
Empower influencers and social media marketers with shortened URLs that fit character limits in tweets and posts.
Clothing stores can create custom bio-links for promoting their new collection, sale offers, or limited collection details.

Tool	Agency / Enterprise / Premium
Replug	Yes (50 bio links)
Bitly	Yes ( 5 Link-in-bio pages )
Rebrandly	Yes

Verdict: Replug

All three of the tools provide bio-links, though the Replug bio-link tool stands out by providing the most numbers of bio-links in its agency plans.

7. QR codes

Scannable codes that, when scanned with a smartphone camera, redirect users to a specific URL, facilitating easy access to digital content from physical marketing materials and enhancing user engagement in offline environments.

Benefits

Incorporate QR codes on restaurant menus to enable customers to view detailed descriptions, nutritional information, or special offers for menu items.
Display QR codes on event signage or banners to facilitate easy access to event schedules, maps, or registration pages, improving attendee experience and engagement.
Use QR codes generated from shortened links for print materials to go paperless.

Tool	Agency / Enterprise / Premium
Replug	Yes ( Unlimited )
Bitly	Yes ( 200 )
Rebrandly	Yes

Verdict: Bitly

All three platforms provide QR code generation, Though Bitly QR code generator takes the lead by providing branded QR codes.

8. CTA generation

Well-crafted CTAs can help users make decisions by presenting them with clear options and guiding them toward the desired outcome.

Benefits

Encourage users to try out your product or service by including a “Start Your Free Trial” CTA button on your website or landing pages.
Prompt interested prospects to schedule a personalized demo of your product or service with a “Request a Demo” CTA button or form.
Offer exclusive discounts or promotions to email subscribers with a compelling “Claim Your Discount” CTA.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Does not offer
Rebrandly	Does not offer

Verdict: Replug

Looks like we have a clear winner here. Which is Replug. As both the other competitors do not provide the option to custom create CTA’s.

9. Link rotator

This allows you to direct visitors to multiple landing pages using a single link, implementing predefined filters such as country, time, date, and more for precise traffic distribution tailored to your strategic goals

Benefits

Real estate agents or property managers working for multi-platform property management companies operating globally or locally, like Airbnb management Sydney, can use link rotators to showcase multiple property listings.
Allows brands to capitalize on all potential leads with audience-specific ad and retargeting campaigns.
By implementing filters such as department, job role, or skill level within the link rotator, organizations can create customized learning paths for employees.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	No
Rebrandly	Yes

Verdict: Replug & Rebrandly

While both Replug and Rebrandly offer advanced traffic routing capabilities, Bitly falls short in providing some essential features in comparison.

Who’s the winner?

That was all in today’s blog of Bitly vs Rebrandly vs Replug.

Now is the time for the winner. Considering all the major details Replug stands out as the winner, it’s the ultimate Bitly alternative, offering a wide range of features, affordable pricing, and excellent customer support, making it the top choice for everyone.

Here’s how:

Marketing and optimization tools

Replug caters to marketers by offering features like QR code generation for offline access, A/B testing to identify high-performing links, and retargeting pixel integration for targeted advertising. You can also create deep links for in-app experiences, bio links to consolidate all your connections, and calls to action to drive conversions.

Security and white-labeling

Replug prioritizes link security with features like real-time link scanning, malicious URL blocking, and phishing detection. Additionally, agencies can leverage white-label solutions to manage client links seamlessly under their own branding.

Branded shortening & customization

Replug allows you to create short, memorable links that incorporate your brand name. This enhances brand recognition and trust compared to generic shorteners.

Detailed analytics

Unlike Bitly and Rebrandly, Track the performance of your links with in-depth click data, conversions, and other metrics. Use these insights to optimize your link strategy and maximize results.

FAQs

What is the best URL shortener?

The best URL shorteners of 2024 are none other than Replug. It is the best Rebrahndly alternative. Both in terms of features and pricing.

Is Replug expensive?

No, Replug is not expensive at all. Considering the amount of advanced features it offers the perfect pricing pans for businesses of all tiers.

Does Replug offer a free trial?

Yes, Replug offers a free trial for users to test its features.

What are the benefits of using a branded short link?

Some of the most common benefits of using a branded short link include improved brand visibility and recognition, increased click-through rates, and enhanced trust and credibility with your audience.

March 18, 2024

Why is My QR Code Not Working: 9 Reasons to Consider
Ever had trouble scanning a QR code? It’s frustrating, right? These little black-and-white squares are supposed to make things easier, but sometimes they just don’t cooperate. Well, don’t worry – we’re here to help you figure out what’s going on.

QR codes are everywhere these days – on ads, products, and even restaurant menus. They’re meant to be a quick and easy way to access information or make payments. But when they don’t work, it can be a real headache.

In this guide, we’ll walk you through nine common reasons why your QR code might not be scanning properly. Whether you’re a business owner trying to improve customer experience or just someone trying to scan a code for the first time, we’ll help you troubleshoot the problem. Let’s get started!

A complete link management solution
for marketing professionals & agencies. Try Replug for free

9 reasons why your QR code is not working:

1) Blurry QR code
- Issue: A blurry QR code is often caused by downloading or resizing it incorrectly, leading to a loss of image quality.
- Impact: A scanner may struggle to interpret a blurry QR code, resulting in scanning failures.
- Solution: Always test printed QR codes and ensure they’re of high quality. Download in formats like SVG or PNG to maintain resolution.
2) Color inversion
- Issue: Inverting colors, such as having a dark background with a light foreground, renders the QR code unscannable.
- Impact: QR code scanners expect a dark foreground on a light background for optimal scanning.
- Solution: Stick to the classic white background with a black foreground for maximum compatibility.
3) Small QR code size
- Issue: QR codes below the minimum size (2×2 cm) may not scan reliably, impacting readability and functionality.
- Impact: Tiny QR codes may go unnoticed or fail to scan, especially on marketing materials.
- Solution: Adjust QR code size based on usage and location, ensuring it’s noticeable and meets minimum dimensions.
4) Contrast issues
- Issue: Lack of contrast between the QR code and background can hinder scanning, especially with dull or blended colors.
- Impact: QR codes blending into backgrounds or lacking contrast may be overlooked or fail to scan.
- Solution: Maintain a 40% darker foreground than the background for optimal visibility. Avoid over-customization that compromises scannability.
Also read: How to Make a QR Code for a PDF: 7 Simple Steps

5) Incorrect placement
- Issue: QR codes placed too high, too low, or behind reflective surfaces may not be noticed or scanned effectively.
- Impact: Poor placement diminishes QR code visibility and accessibility to users.
- Solution: Position QR codes at eye level, ensuring they’re noticeable and not obstructed by reflective surfaces.
6) Overcrowding
- Issue: Overloading QR codes with excessive content reduces scanning efficiency and compromises readability.
- Impact: Crowded QR codes take longer to scan and may cause scanning errors due to reduced quiet space and corner visibility.
- Solution: Keep QR codes neat and concise to facilitate faster scanning and maintain scanning accuracy.
Also read: How to create QR code for a URL

7) Expired QR code
- Issue: QR codes generated from low-quality, free generators may have expiration dates or scan limits, leading to redirection errors or unscannable codes.
- Impact: Users may unknowingly scan expired QR codes, resulting in incorrect or inaccessible information.
- Solution: Switch to a reliable QR code generator like Replug, which provides ongoing monitoring and notifications of potential issues. Regularly test QR codes to ensure they remain functional and avoid expiration-related problems.
8) Broken links
- Issue: QR codes directing users to broken or non-existent web pages due to URL errors or website malfunctions.
- Impact: Broken links frustrate users and diminish trust in QR code campaigns, resulting in poor user experiences and wasted opportunities.
- Solution: Thoroughly test QR code links to ensure they lead to functional and relevant web pages. Employ dynamic QR codes to modify destinations as needed, preventing link rot and ensuring continued usability.
9) Over-customization
- Issue: Excessive customization of QR codes, such as complex data patterns, dark background images, or unreadable URLs, can hinder scanning reliability.
- Impact: Overly customized QR codes may become unrecognizable to scanners, reducing scan success rates and compromising campaign effectiveness.
- Solution: Strike a balance between customization and scannability by avoiding elements that obscure QR code data or alter its fundamental structure. Stick to simple customization techniques like adding logos or adjusting colors while maintaining code readability and functionality.
Also read: How to Link a QR Code to a Website: A Quick Guide

Additional tips for troubleshooting QR code scanning issues

Check camera settings
- Issue: Camera settings on your device may affect QR code scanning performance, especially if Google Lens suggestions are disabled.
- Solution: Ensure Google Lens suggestions are enabled on your device to improve QR code recognition accuracy. Navigate to your device’s settings and enable this feature if it’s disabled.
Try a third-party QR code scanner
- Issue: Built-in QR code scanners on iPhones or Android devices may not always provide optimal scanning results.
- Solution: Experiment with third-party QR code scanner apps available on your device’s app store. Choose apps with high ratings and positive user reviews for improved scanning accuracy and reliability. You can also try web scanning options like the QR Code Scanner to quickly get redirect links on your device.
Automate and validate with testRigor

Issue: Manual testing of QR codes can be time-consuming and prone to human error.

Solution: Learn how to test QR codes using testRigor to automate QR code scanning, verify redirects, and ensure consistent results across devices and environments.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Unlock limitless possibilities with Replug’s QR code generator

Elevate your QR code game with Replug’s dynamic QR code generator, seamlessly integrated to enhance audience interaction in the digital age. Craft instant QR codes effortlessly, linking physical spaces to your digital content, promotions, and experiences. With unlimited scans throughout its lifetime, our QR codes empower you to engage customers across diverse industries without limitations.

Transform the way you connect with your audience – unlock the potential of QR codes with Replug today.

Final words:

Resolving QR code scanning issues requires a combination of understanding common problems and implementing effective solutions. By addressing issues like blurry codes, color inversion, size constraints, contrast issues, incorrect placement, overcrowding, expired codes, broken links, and over-customization, you can ensure that your QR code campaigns remain functional and user-friendly.

Furthermore, don’t forget to check your device’s camera settings and consider using third-party QR code scanner apps for enhanced scanning accuracy. With these tips in mind, you can overcome any challenges and leverage the full potential of QR code technology in your business or personal endeavors.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

FAQs

Why is my QR Code not working?

Test the QR Code for over-customization, broken links, contrast issues, expiry, and placement. If issues persist, try a third-party QR Code scanner or update your device’s operating system.

Why is my camera not scanning QR Codes?

Ensure the camera is level with the QR Code surface. Adjust the camera angle for optimal scanning performance.

Will my QR Code stop working?

No, QR Codes do not expire. Unlimited scans are available with Replug’s free static QR Codes, while dynamic QR Codes offer editable options for updates and analytics.

Why is my QR Code not working when printed?

Check QR Code size, placement, and functionality from a distance, and for broken links or errors.
March 13, 2024

How to add social media links on one place?

Stop switching between your social accounts to update links. Learn how to add social media links in one place with our detailed blog below. And make it easy for your audience to find and connect with you in one place.

Before getting started let us give you a quick rundown of the following terms.

Microsite vs. landing page vs. website

Feature	Microsite	Landing Page	Website
Purpose	Targeted campaigns, specific events	Single marketing goal or product promotion	Comprehensive online presence, information
Content depth	Limited, focused content	Concise, directed content	Extensive, covering various topics and pages
Navigation	Simple, often single-page	Limited, guided navigation	Multi-page structure with broader navigation
Design	Customized for a specific purpose	Emphasis on conversion and simplicity	Diverse, accommodating various content types
Scope of information	Specific to the campaign or event	Focused on a single offer or message	Covers a wide range of topics and information
SEO implications	May not be as comprehensive	Typically optimized for a specific goal	It can be optimized for various keywords and topics
Interactivity	May include engaging elements	Designed for specific user actions	Can include a variety of interactive features
Updates and changes	Easily updated for specific events	May require updates for new campaigns	Ongoing updates and changes for evolving content
Brand consistency	Maintains consistency for the event	Reflects specific campaign branding	Essential for overall brand identity

What are social media bio links?

Social media bio links or micropages refer to the clickable links within the bio or profile section of a user’s social media account. These social media links in one place provide a way for individuals or businesses to direct their followers to specific external content, websites, or other online destinations. Most social media platforms, such as Instagram, Twitter, and TikTok, have a designated space in the user’s profile where a single link can be added.

Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

Turn your bio links into click-boosting machines

Drive up to 2× more clicks than plain URLs

Share multiple destinations with one link

Create bio links free

What’s the best way to create a social bio link?

The best way to create a social media bio link is by using a bio link tool, such tools allow one to custom create “link in bio” or “micropages” from scratch. Besides that, they provide users with templates, design customization options, and analytics to create and track the performance of their bio link pages.

One go-to tool for creating bio links

Choosing the right tool for your business or brand depends on your specific needs and preferences. We recommend selecting a bio link tool with advanced features such as retargeting pixels, click tracking, link rotator, and A/B testing. One excellent option is Replug.

In addition to bio link creation and retargeting pixel integration, Replug offers a vast set of advanced features. You can create custom CTAs, track analytics comprehensively, and much more. Moreover, the interface is remarkably user-friendly, and Replug offers multiple pricing plans to suit different budgets. Whether you’re a small to mid-tier business or a fully-grown enterprise, Replug has you covered.

Also Read: Elevate Your Bio: Smart Links for Music Artists

How to add social media links in one place using Replug?

Here’s how you can add social media links in one place using Replug.

Step 1: Sign up for Replug

Head to Replug’s app and create an account (free plan available).

Step 2: Create a Bio-Link

Go to the “Bio-Links” section of your Replug dashboard.
Click “New bio-link” to start creating.

Step 3: Customize your bio-link

Replug offers various content blocks to choose from.
You can add links, social media icons, text, videos and more.
Customize the appearance with colors, fonts, and images.

Step 4: Add one content widget: Select social icons

In the social icons block, you can add up to 5 of your favorite social media profile links in one place.

Step 5: Publish and connect to your social profile

Once you are done adding the social media icons block, you can select any new block of your choosing or edit your previous block.
And when you complete adding all your favorite content blocks, you can select & move to the next page.

Step 6: Select theme & finalize your bio link

In this step, you edit your bio link slug, select the brand/workspace, add title and subtitles of your bio link page.
You can also connect your own custom domain at this stage as well.

Once you’re happy with your bio-link, publish it.
Copy the link in bio and paste it into your social media bio section.

Additional tips:

Replug offers analytics to track clicks on your bio-link.
Consider using a call to action in your bio to encourage people to click your link.

That was all about adding social media links in one place.

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

Different ways to use a bio link page (micro page)

Here are some of the different ways you can utilize a bio link page for your business or brand.

1. Promote your top e-commerce products

Direct users to your latest products or services. Use eye-catching images, compelling descriptions, and call-to-action buttons to entice visitors to explore and make purchases.

2. Increase engagement to your videos

Bio link pages often allow for customization, allowing you to present your videos and music in a visually appealing and engaging manner. You can add descriptions, thumbnails, and other visuals to entice visitors to click on the links and engage with your multimedia content.

Also Read: Elevate Your Bio: Smart Links for Music Artists

3. Share your portfolio

Display your best work or projects in a visually appealing manner. Whether you’re an artist, photographer, designer, or freelancer, a bio link page can serve as a digital portfolio to impress potential clients or employers.

4. Event promotion

Promote upcoming events, webinars, workshops, or gigs. Provide event details, schedules, and registration links to encourage attendance and engagement.

5, Blog or content hub

Another thing you can do while adding social media links in one place is to share links to your blog posts, articles, videos, or podcasts. Keep your audience informed and entertained while driving traffic to your content hub.

Also Read: How to Put a Link in Your Facebook Bio?

6. Newsletter sign-up

Encourage visitors to subscribe to your newsletter or mailing list. Offer incentives such as exclusive content, discounts, or freebies to entice sign-ups.

7. Affiliate marketing

Monetize your bio link page by incorporating affiliate links to products or services relevant to your audience. Earn commissions for every referral or sale generated through your links.

8. Payment gateway

If you sell digital products or offer paid subscriptions, your bio link page can function as a secure payment portal.

Also Read: 10 Best Bio Link Tools For 2024| Reviews & Pricing

Some major benefits of creating a microsite

1. Quick and easy to design	Effortless creation with customizable templates, enabling professional-looking pages in minutes.
2. Effective for promotional campaigns	Centralized platform for showcasing promotional materials, driving traffic, and boosting conversions.
3. Facilitates community-building	Hub for audience engagement, fostering connections, and strengthening brand loyalty.
4. Enhances brand visibility	Consolidates online presence, ensuring easy access and navigation, leading to increased awareness.
5. Drives increased website traffic	Gateway to website or other destinations, effectively directing more visitors and potential customers.
6. Provides analytics and insights	Tracks key metrics to measure campaign effectiveness and optimize strategies for better results.
7. Offers cross-promotion opportunities	Enables collaboration with partners or affiliates to leverage each other’s audiences.
8. Adaptable and flexible	Easily updated to accommodate changes in marketing strategies, promotions, or content priorities.

Whether you’re a small business, influencer, or fully-grown enterprise, bio links provide a versatile platform for promoting products, sharing content, and fostering community engagement. So, stop switching between accounts and start maximizing the potential of your social media presence by adding your links in one place with Replug.

FAQs about social media bio links

Can you make multiple social media accounts?

Yes, you can make multiple social media accounts.

What are social media bio links?

Social media bio links, also known as micropages or link trees, are clickable links within a user’s social media bio or profile section.

What is the biggest social media platform?

The biggest social media platform is Facebook.

Which is the best bio link tool?

One recommended bio link tool is Replug, which offers advanced features like retargeting pixel integration, custom CTAs, comprehensive analytics, a user-friendly interface, and flexible pricing plans suitable for various business sizes.

March 12, 2024

7 best practices to create user-friendly URLs

Have you ever struggled to remember a website address because it was a mess of letters and numbers?

Yikes!

Not only do complex URLs frustrate users, but they can also affect your website’s search engine ranking (SEO).

That’s why your branded URLs should be concise, and SEO-friendly, besides that they should also give users a hint about what to expect on the other side of the click.

In this blog post, we’ll explore 7 best practices for creating user-friendly URLs that will keep your visitors happy and coming back for more! Let’s get started.

What is a friendly URL?

A friendly URL, also known as a clean URL or a semantic URL, is easy to understand, concludes relevant keywords, and showcases the page content. Unlike complex URLs, friendly URLs are human-readable and contribute to a positive user experience.

How do you create friendly URLs?

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

One can create friendly URLs by using URL-shortening tools. These tools allow you to transform complex URLs into shorter, more manageable links that are also SEO-friendly. While basic shortening is helpful, advanced URL shorteners offer a wider range of functionalities, such as click tracking, adding retargeting pixels, deep links, A/B testing, link rotator, bio-links, custom CTAs, etc.

Also Read: Key Role of Mobile Deep Links in Marketing

7 best practices to create user-friendly URLs

Know that first impressions matter and this includes the URLs on your website. Here are some of the basic practices regarding user-friendly URLs you should know. Let’s start

1. Keep it short & sweet

Short URLs are not only aesthetically pleasing but also easier to remember and share. When creating user-friendly URLs, remove unnecessary words and characters, focusing on conveying the essence of the content concisely.

2. Use hyphens over underscores

When separating words in a URL, opt for hyphens instead of underscores. Search engines like Google treat hyphens as space, making it easier for them to interpret individual words. Underscores, on the other hand, may be misconstrued as a single word, potentially impacting the SEO value of your URL.

Example:

3. Steer clear of special characters

To ensure compatibility across various browsers and platforms, it’s advisable to avoid special characters in your URLs. Stick to alphanumeric characters and hyphens to prevent any potential issues with rendering or linking.

4. Utilize descriptive headings

Incorporating descriptive headings into your URL structure not only aids users in understanding the content but also provides search engines with valuable information. Each heading should succinctly summarize the section’s content, enhancing both user experience and SEO.

For example: https://contentstudio.io/social-media-tool-for-agencies

5. Prioritize readability

A user-friendly URL should be easily readable by humans. Avoid random characters or excessive numbers. Instead, opt for clear, readable words that convey the nature of the content. This not only benefits users but also contributes to the search engine’s ability to interpret and rank your pages accurately.

6. Establish a logical hierarchy

Organize your URLs in a logical hierarchy that showcases the structure of your website. This not only aids users in navigating your site but also assists search engines in understanding the relationships between different pages. A clear hierarchy contributes to a more organized and SEO-friendly website structure.

Example:

7. Leverage canonical URLs

Canonicalization is another aspect of SEO, and implementing canonical URLs helps avoid duplicate content issues. Specify the preferred version of a page by using canonical tags, signaling to search engines which URL should be considered the authoritative source.

Also Read: Bitly Vs TinyURL Vs Replug: Which URL Shortener is Best for Agencies?

8 Benefits of user-friendly URLs

Benefits	Description
Improved visibility and ranking	Search engines, such as Google, use URLs to understand the content and context of a webpage. SEO-friendly URLs with relevant keywords can positively impact your website’s visibility and ranking in search engine results pages (SERPs).
Shareability	SEO-friendly URLs are more shareable on social media and other platforms. People are more likely to share links that are concise, meaningful, and convey a sense of trust. This can indirectly contribute to increased visibility and traffic.
Keyword optimization	Including relevant keywords in your URLs can contribute to your website’s SEO efforts. Search engines often consider keywords in the URL as a ranking factor, helping your page appear in relevant searches.
Credibility and trust	Clean and organized URLs can contribute to the credibility and trustworthiness of your website. Users are more likely to click on links that appear professional and relevant to their search queries.
Better click-through rates (CTR)	Clear and concise URLs can lead to higher click-through rates. When users see a URL that matches their search intent and expectations, they are more likely to click on it, contributing to improved CTR.
Mobile-friendliness	With the increasing use of mobile devices for web browsing, concise and mobile-friendly URLs become even more crucial. Short, descriptive URLs are easier to read on smaller screens and contribute to a positive mobile user experience.

Also, check out: How to Create Password-Protected Links: Step-by-Step Guide

What does Google say about URLs?

Google adheres to the URL standards outlined in RFC 3986. Here are some of the best practices for when creating URLs of any type:

Simple, descriptive words in the URL.
Localized words in the URL, if applicable.
Avoid using non-ASCII characters in the URL.
Make sure to use country-specific domains.
Don’t go for unreadable, long ID numbers in the URL.
Try using hyphens and avoid underscores.

Here’s what else Google suggests:

Create a simple URL structure. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans.

Consider using a robots.txt file to block Googlebot’s access to problematic URLs. Typically, consider blocking dynamic URLs, such as URLs that generate search results, or URLs that can create infinite spaces, such as calendars. Using regular expressions in your robots.txt file can allow you to easily block large numbers of URLs.

Wherever possible, avoid the use of session IDs in URLs. Consider using cookies instead.

If upper and lower case text in a URL is treated the same by the web server, convert all text to the same case so it is easier for Google to determine that URLs reference the same page.

Whenever possible, shorten URLs by trimming unnecessary parameters.

Check your site for broken relative links.

All in all, By adopting these best practices and staying informed about Google’s recommendations, you can create a website with URLs that not only contribute to a positive user experience but also enhance your overall online presence and SEO performance.

FAQs

What is the safest URL?

The safest URL is one that begins with “https://” and has a valid SSL certificate.

What is the best tool to make an unfriendly URL into a friendly URL?

The best tool to convert an unfriendly URL into a friendly URL is Replug.

Is HTTPS URL 100% safe?

While HTTPS URLs provide encryption, they are not 100% immune to security risks.

Can a URL be a virus?

A URL itself cannot be a virus, but it can lead to malicious websites hosting malware.

How do I create a Friendly URL?

You can create a friendly URL by using URL shortening tools.

March 8, 2024

Top 7 E-commerce Payment Trends of 2024
Forget cash, ditch the plastic! Pay online for all your online purchases with easier and more secure e-commerce payment trends. From speedy QR code payments to secure biometric authentication, get ready for a future where paying online is smoother than ever. So, grab your phone, settle in, and let’s explore the future of online shopping!

What do you mean by e-commerce payment trends?

“E-commerce payment trends” refer to the changing patterns and preferences in online transactions, showcasing specific payment methods and technologies in the e-commerce industry.

Here are some of the most common questions e-commerce experts ask:

How can I boost my e-commerce sales?

There are multiple features and strategies brands can utilize to boost their e-commerce sales. Some of the most effective ones include branded short links for your brand, bio-link landing pages, deep links, adding retargeting pixels to your links, creating custom call-to-actions as per your brand, link-routing, personalized QR codes, A/B testing pages, etc. Let’s see how each of these features can benefit your brand.
- Bio-links: Create a central hub for multiple links, making it simple for customers to navigate.
- Retargeting pixels: These are handy for re-engaging interested customers who didn’t make a purchase.
- Deep links: Send app users directly to the most relevant content.
- Custom CTAs: Motivate clicks with clear and branded calls to action.
- Link routing: Split traffic and optimize campaigns for better results.
- Personalized QR codes: Track scans and create a branded offline marketing experience.
- A/B testing pages: Discover which website variations convert better.
These methods enhance visibility, engage users, and boost e-commerce sales when used strategically.

How can I track my e-commerce sales?

Just like integrating advanced payment methods in your e-commerce business, tracking your e-commerce sales is also necessary. But the question is how: well you can use management tools like Replug, ContentStudio, Usermaven, etc to do so.

Let us break down the process for you.
- The first one you need is a link management tool that will help you track the exact stats of your link campaigns such as bio-link campaigns, branded short link campaigns, or how many of your intended audience members have successfully converted through that particular call-to-action (CTA) and more stats like that.
- Secondly, if you want a strong social presence, you need a social media management tool that allows you to plan, create, and schedule eye-catching posts to be published to the right channels at the right time.
- The next in line is the analytics platform which is indeed very necessary for your e-commerce website as it helps you track in-depth customer journeys, keep an eye on page views, bounce rate, total visitors, etc. See which channel brought in the most audience and where they dropped off. Get engagement metrics like DAU, WAU, MAU, DAU/MAU, and WAU/MAU. Also, get accurate stats with adblocker bypassing cookie-less tracking and much more.
- Explore advanced tools often used in e-commerce for performance insights. Like tracking online sales metrics with analytics platforms, understanding financial statements through P&L report analysis can critically assess your business’s profitability and liquidity.
Boost ROI with
branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.
Try Replug for free

Top 7 e-commerce payment trends of 2024
1. Account-to-account (A2A) payments
A2A payments, also known as direct bank transfers, are experiencing significant growth, particularly in regions like Europe and America. This e-commerce payment trend eliminates the need for card networks and digital wallets, offering several advantages for both merchants and consumers:
- Reduced fees: A2A transactions typically incur lower processing fees compared to traditional card payments, offering cost-saving benefits for merchants.
- Faster settlements: Funds are transferred directly between bank accounts, leading to faster settlement times, and allowing merchants quicker access to their revenue.
- Strong security: A2A payments often leverage multi-factor authentication, a key feature enabled by advancements in mobile banking application development, providing increased security for consumers concerned about data breaches
Moreover, VRPs offer greater convenience and flexibility for customers, enabling them to pay for subscription services or utility bills based on their actual usage patterns. With SAP BRIM, businesses manage these payment models efficiently while ensuring accurate billing and revenue recognition. Digital transformation platforms play a crucial role in integrating such solutions, enabling seamless coordination between billing, customer experience, and financial systems.

To further enhance these capabilities, integrating banking IT services can streamline financial operations and improve transaction security, aligning seamlessly with the digital transformation goals of modern businesses. The rise of AI in retail banking can further optimize these payment systems by providing smarter, more personalized services to both customers and merchants.

Also read: Effective Risk Management Strategies to Manage Social Media Risks
1. Embedded finance
Embedded finance is the ideal integration of financial services like payments, bridging loans, and insurance directly into the customer experience within a merchant’s platform. This innovative trend is transforming e-commerce by offering:
- Frictionless checkout: Embedded finance removes the need for customers to switch between websites or apps to complete their purchases. This streamlined checkout process reduces cart abandonment and potentially increases conversion rates for merchants.
- Personalized financial offerings: Embedded finance solutions allow customer data to offer tailored financial products and services. For instance, a customer purchasing a new appliance might be presented with a loan option tailored to the specific purchase value. This personalized approach can enhance customer engagement and loyalty. It’s also precisely why 82% of U.S. adults own at least one credit card, as Solosuit reports.
- Increased transparency and control: Such finance platforms often provide customers with a clear and consolidated view of their finances, including purchase history, available credit, and upcoming payments. This transparency empowers customers to make informed financial decisions while shopping online.
As embedded finance continues to gain wider adoption, its impact on e-commerce payment processing is expected to become even more significant in the coming years.

Also read: Best Apps For Shopify To Create a Surge In Your eCommerce Sales
1. Mobile wallets take center stage
Mobile wallets have become a prevalent e-commerce payment method, offering customers a convenient and secure way to pay for online purchases. This trend shows no signs of slowing down, driven by features such as
- One-click payments: Mobile wallets eliminate the need to repeatedly enter card details during checkout, offering a faster and more seamless experience.
- Better security: Biometric authentication through fingerprint or facial recognition adds an extra layer of security to mobile wallet transactions, mitigating the risk of unauthorized access to payment information.
- Loyalty program integration: Many mobile wallets integrate with loyalty programs, allowing customers to earn and redeem rewards directly at checkout. This additional layer of value incentivizes customers to use mobile wallets as their preferred payment method.
With the increasing penetration of smartphones and the growing familiarity with mobile wallets, their dominance in the e-commerce payment landscape is likely to persist in 2024 and beyond, especially as automated payment systems enable seamless recurring transactions and subscriptions.

Also read: 8 Ways to Increase eCommerce Sales Using Social Media
1. Cryptocurrencies and blockchain
While still in its early stages, the use of cryptocurrencies and blockchain technology as e-commerce payment methods is garnering increasing attention. This trend offers several potential benefits:
- Faster and cheaper transactions: Blockchain tech can facilitate faster and potentially cheaper cross-border transactions compared to traditional methods.
- Greater transparency and security: Blockchain offers a secure and transparent way to record and track transactions, potentially reducing. If you’re looking to integrate blockchain solutions into your business, blockchain development can help create more secure, transparent transactions, improving both trust and efficiency in your e-commerce operations
Also read: 25 E-commerce Marketing Tools For Successful Marketing
1. Buy now, pay later (BNPL)
BNPL solutions offer customers the flexibility to split their purchase costs into smaller, interest-free installments. This trend is gaining traction, particularly among younger generations, due to:
- Increased affordability: This e-commerce payment trend allows customers to manage their finances and budget for larger purchases more effectively.
- Improved conversion rates: By offering an alternative payment option, BNPL solutions can potentially increase conversion rates for merchants.
- Wider adoption: As BNPL providers partner with more merchants and offer more flexible payment plans, their influence in the e-commerce payment space is expected to grow.
However, consumers must be aware of the potential downsides of BNPL, such as the risk of overspending and potential fees if payments are missed.
1. By scanning the QR codes
QR codes (Quick Response codes) are square-shaped barcodes with a complex pattern of black and white squares. They act as digital keys that, when scanned by a smartphone camera, unlock information or initiate actions.

In the context of payments, merchants can display a unique QR code representing the purchase amount. For example, QR codes on tables allow diners to pay their bills directly through their phones after verifying with biometrics.

Also read: 5 E-commerce Marketing Strategies for Brand Recognition
1. Payment through biometrics
Biometric authentication utilizes unique physical or biological characteristics, such as fingerprints, facial recognition, or iris scans, to verify your identity. This e-commerce payment trend is increasingly integrated into smartphones and other devices, making it a convenient and secure way to authenticate yourself for various purposes, including payments.
- Security: Biometric authentication adds an extra layer of security to the payment process, as it relies on unique personal identifiers that are difficult to replicate.
- Reduced contact: By eliminating the need to touch physical buttons or cards, this method offers a more hygienic pay method, especially in the post-pandemic era.
Boost ROI with
branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.
Try Replug for free

Conclusion

We still have a long way to go before getting to the tail-end of 2024, and we’re always looking to see what pops up in all these digital payment trends. All in all, these methods look promising and will likely help you make more sales, there’s more that’s yet to happen.

Meanwhile, take a look at some of the following questions most people ask us about their e-commerce business.

People also ask

What potential benefits do cryptocurrencies and blockchain offer in e-commerce?

Cryptocurrencies and blockchain offer faster and cheaper transactions and greater transparency and security in e-commerce payment methods.

What is the best tool to create bio links for my e-commerce store?

The best tool for creating bio links for your e-commerce store is Replug, providing a centralized hub for multiple links in your bio.

What are the advantages of payment through biometrics in e-commerce?

Biometric authentication adds security and reduces physical contact, offering a hygienic way to pay, especially in the post-pandemic era.

How can I create branded links for my e-commerce store?

Create branded links for your e-commerce store using Replug, allowing customization for strong brand identity in URLs.
March 1, 2024
11 Best Affiliate Marketing Tools of 2024 – Features, Reviews, Pricing, and More
Looking for the best affiliate marketing tool? Don’t worry we’re talking key features, reviews, pricing plans, and all the juicy details to help you pick out the perfect affiliate tools.

We’ll also be sharing insider tips and tricks, so you can get the most out of each tool and maximize your ROI leaving your competitors in the affiliate dust.

So let’s get started;

What is affiliate marketing?

Affiliate marketing is a performance-based marketing strategy where you earn a commission by promoting other companies’ products or services. Essentially, you act as a middleman, connecting potential customers with a brand and earning a reward for each successful referral.

The following image shows how affiliate marketing works:

5 things to look for in your affiliate marketing tool

Before getting into the details let us give you a quick overview of some of the necessary aspects to look for in your affiliate marketing tool:
1. Ease of use
Look for a tool with a user-friendly interface – something that won’t make you scratch your head every time you need to tweak a campaign or check your stats.
1. Budget
We all know budgets are real-life struggles. Your affiliate marketing tool shouldn’t be adding to the stress. Check the price tag and make sure it fits your pocket. But also, keep an eye out for sneaky extra charges. You want a tool that gives you value for your hard-earned money.
1. Customer support
Choose a tool that offers responsive customer service, whether through live chat, email, or phone support. Consider the availability of resources such as tutorials, documentation, and a knowledge base. A responsive support team can be invaluable when you encounter issues or need assistance to maximize the tool’s potential.
1. Feature set
The effectiveness of an affiliate marketing tool lies in its features. Analyze the tool’s capabilities in terms of campaign management, tracking, reporting, and analytics. Look for features that align with your goals, such as detailed performance metrics, real-time reporting, and customizable dashboards.

Also read: How to Create Affiliate Links and Keep Track of Affiliate Results?
1. Reviews and ratings
Before making a decision, check reviews and ratings from other users who have hands-on experience with the tool. Online platforms, forums, and social media can be valuable sources of information. Pay attention to positive and negative feedback to understand the tool’s strengths and weaknesses.

Top 11 affiliate marketing tools to try

CJ – Commission Junction

CJ, also known as Commission Junction, stands as a prominent affiliate marketing network founded in 1998 – that connects advertisers with publishers like bloggers, influencers, and websites, enabling them to promote products and earn commissions on sales. CJ operates in over 170 countries, granting access to massive audiences for publishers. Also, you will just have to pay for successful conversions, which makesa it a cost-effective marketing channel for advertisers.

Track campaign performance, optimize strategies, and gain valuable insights for informed decision-making.

Plus, everyone loves how CJ’s payment system is totally reliable, earning them big points for keeping the relationship between advertisers and publishers happy and stress-free!

Key features
- In-depth monitoring and analytics
- Affiliate network
- Commissions and payouts
- Email updates
- Cookieless Tracking
Check out reviews:

“One of the best and most flexible affiliate advisors “

Yashwant P.

Replug

This beast right here, is your go-to tool for simplifying the world of affiliate marketing with its awesome link cloaking and tracking features. Say goodbye to those long, confusing affiliate links – no one clicks on them!

Replug lets you create short links that are not only easy to recall but also protect your affiliate links from potential hacking, ensuring you get the commissions you rightfully earned.

But hold on, there’s more! Replug is not just a link shortener; it’s a complete link management solution. This means you get a bunch of cool features to level up your affiliate game, like A/B testing (discover the best-performing links and landing pages), retargeting pixels (target website visitors with personalized ads) deep links, traffic routing, CTA generator (craft compelling calls to action for your links), SMS links, QR codes (generate scannable codes for offline marketing), and the list goes on.

If we talk about pricing, it’s pretty handy for businesses of all tiers. The plans start from just $19/mo and go up to $79 and more as per your brand requirements.

Key features
- Branded links
- Traffic routing
- Custom Call to Action
- Retargeting links
- Bio links
- Deep links
- QR codes
- White label
- Advanced link analytics
Check out reviews:

“Handy Link Management Tool with URL shortener and more”

Alan N.
“Very convenient platform to create Branded Links with Marketing & Reporting”

Karen S.

Also Read: Instagram Bio Links: Usage, Purpose, & Tips

ShareASale

Similar to CJ, ShareASale serves as a valuable affiliate partnership program that bridges the gap between publishers and advertisers seeking assistance in boosting sales. Publishers can earn compensation based on the actions they drive for the advertiser, whether it be phone calls, leads, or website visitors.

Besides that, this affiliate marketing tool provides a user-friendly experience and offers a variety of tools to empower affiliate marketers in discovering and promoting products. These tools include a searchable merchant database, customizable product links, and banners, as well as deep linking options allowing direct links to specific pages on a merchant’s site.

Additionally, ShareASale takes care of the payout process, streamlining the financial aspect for users and eliminating the need to set up multiple accounts with different merchants.

Key features
- Customizable programs
- Multiple commission structures
- Performance-based advertising
- Automated tools
- Targeted audience access
Check out reviews:

“Shareasale is awesome but the tracking is meh”

Justin A.

ContentStudio

ContentStudio is an all-in-one social media management tool that serves as your affiliate campaign builder as well as your marketing calendar tool. Yes, you heard us right!

It’s one of the best AI tools for affiliate marketing, as it’s packed with so many AI features that cut content creation and scheduling time to half. Affiliates can schedule posts in advance, curate trending content, and leverage AI-powered features like caption writing and image generation.

With CS, you can analyze the success of your social channels and make smarter business decisions. Create useful automated reports to share information with your team and clients. In addition, you’ll get a single social inbox to help you manage and respond to incoming messages and comments across all of your social networks.

Key features
- Workspaces
- Content planner
- Content calendar
- Discover trending content
- Advance analytics
- Content creation
Check out reviews

“Honestly one of the best content management platforms out there”

Alex.
“Great 360-degree approach to content for startups”

Jeremy.P

Also Read: How to Increase Brand Awareness: 9 Best Strategies

Constant Contact

Constant Contact is an email marketing tool known for its user-friendly interface, offering features like customizable email templates, robust contact management, and real-time tracking, enabling businesses to create, send, and analyze effective email campaigns effortlessly.

Amplify your affiliate reach and maximize your growth with effective tools for automation, segmentation, and more. Whether you’re a small business or a large enterprise, Constant Contact offers the tools necessary to lift up your email marketing strategy and enhance customer engagement. The pricing on the other hand starts at $12/month and goes up to $80/month depending upon your needs.

Key features
- Data import and export tools
- Integration APIs
- Building and personalizing emails
- A/B testing
Check out reviews

“Great Email Marketing Service for Any Company”

Shawn B.

Cloudways

Cloudways ensures optimal performance for affiliate websites by offering a range of top-tier cloud providers, such as AWS and DigitalOcean. This choice of providers boosts loading speeds and enhances user experiences, critical factors in the success of affiliate campaigns.

One standout feature of Cloudways is its scalability, allowing affiliate marketers to effortlessly adjust hosting resources based on the traffic demands of their campaigns. This ensures a smooth and responsive experience for users, even during peak traffic periods. In addition to performance, Cloudways prioritizes security with regular patches and SSL certificates, fostering customer trust and credibility for affiliate marketers.

Key features
- Multi-cloud support
- One-click applications
- Agency hosting
- Smb hosting
- E-commerce hosting
Check out reviews

“Hosting is great! Support is Great! Dashboard could improve…”

Brandon P.

Usermaven

Usermaven tops our tool favorites – the go-to tool for affiliate marketers wanting to get in-depth insights to their affiliate websites. Covering the basics, it tracks visitors, pageviews, sessions, bounce rate, and more. Plus, it’s not just about numbers; you can pinpoint top traffic sources, revealing which affiliate campaigns bring the most visitors.

Now, here’s the cool part – Usermaven has some serious Jedi-level features that big names like GA4, Heap, Matomo, and Piwik Pro might not offer. Think user journey mapping, actionable insights, automated events, pixel white label – basically, everything you wished your analytics tool could do. What’s more, it doesn’t break the bank; Usermaven is an affordable tool with both competitive pricing plans and an impressive feature set.

Key features
- Simple web analytics dashboard
- Cookieless tracking option
- Power users
- Traffic and conversions AI insights
- User-level reporting
- User flows
- Funnel analytics
- Multi-channel attribution
- Segmentation
- Data retention
- Ad-blocker bypassing
- And more…
Check out reviews

“The absolute best Google Analytics Alternative Hands Down!”

Matthias L.
“An innovative and user-friendly tool that significantly aids in enhancing marketing strategies.”

Karim S.

Also Read: 9 Hottest Content Marketing Platforms to Look For in 2024

SEMRush

SEMrush is a powerful SEO tool for affiliate marketers, providing essential insights and elements for success. It excels in keyword research, helping affiliates discover high-performing keywords aligned with their niche, ensuring optimized content for search engine visibility.

Additionally, SEMrush’s competitive analysis features offer valuable insights into competitors’ strategies, keywords, and backlinks. Armed with this information, affiliate marketers can strategically position their campaigns, gaining a competitive edge by identifying market gaps.

Key features
- Keyword research
- Competitor analysis
- Rank tracking
- Content marketing
- Content optimization
Check out reviews

“Excellent range of tools for SEO, Marketing & Web Development”

Tim A.

Grammarly

With real-time grammar and spelling checks, Grammarly ensures that affiliate content is polished and error-free. This feature contributes to the overall professionalism of marketing materials, establishing trust with the audience.

Affiliate marketers can craft more compelling content by leveraging Grammarly’s writing style suggestions. This feature provides insights into tone, clarity, and engagement, allowing marketers to fine-tune their messaging for maximum impact. Crafting content that resonates effectively with the target audience is crucial for affiliate marketing success.

However, maintaining authenticity in affiliate marketing is paramount, and Grammarly’s plagiarism checker ensures originality in content. By verifying the authenticity of their materials, affiliate marketers uphold ethical marketing practices and build trust with their audience.

Key features
- Grammar and spelling check
- Sentence structure enhancement
- Plagiarism detections
- Customizable writing goals
Check out reviews

“Grammarly has made my work easier”

Jamie N.

Also Read: Top 22 Personal Branding Tools To Upscale Your Marketing

Canva

Canva allows marketers to effortlessly design visuals that capture the attention of their audience. This visual appeal is crucial for increasing conversions and making a lasting impression. A standout feature of Canva is its extensive library of templates, catering to various design needs, including social media posts, presentations, posters, and flyers. These templates provide affiliate marketers with a quick starting point, ensuring consistency in branding across different marketing materials.

Collaboration is made easy with Canva, enabling team members to work seamlessly on design projects. This collaborative environment streamlines the design process, ensuring that affiliate marketing visuals align with the overall campaign strategy.

However, Canva’s export and share options further enhance its usability for affiliate marketers. Marketers can easily export visuals in various formats, optimizing them for different channels and ensuring a smooth distribution process across online platforms.

Key features
- Drag-and-drop design
- Customizable elements
- Stock media library
- Design resizing
- Print and downloading options
Check out reviews

“Great Tool for Beginner Graphic Design”

Nelson Jr. A.

ManyChat

The next in line Manychat, ManyChat – create chatbots that engage your audience in real-time, answer their questions, and guide them seamlessly towards your affiliate offers. With ManyChat, you can easily run A/B tests on different chatbot messages, landing pages, and offers.

Set up automated drip campaigns and chat flows based on user preferences and actions. This means targeted messages, relevant recommendations, and personalized offers delivered exactly when they’re most likely to convert. Moreover, you can also segment your followers based on interests, demographics, or purchase history.

Key features
- Multi-channel marketing
- QR code
- A/B testing
- Deep analytics
Check out reviews

“An Invaluable Tool for Streamlining Communication: My Five-Year Journey with Manychat”

Vadim C.

Conclusion

As you explore the 11 top tools of 2024, consider key factors such as ease of use, budget, customer support, feature set, and reviews. These aspects will guide you in making informed decisions and maximizing your return on investment in the world of affiliate marketing.

When evaluating tools, ask yourself:
- How user-friendly is the interface for easy campaign management?
- Does the pricing align with your budget, avoiding unexpected charges?
- Is customer support responsive and resourceful for any assistance needed?
- Does the tool’s feature set cater to your specific goals, including advanced analytics?
- What do reviews from other users say about the tool’s strengths and weaknesses?
However, Each tool, from CJ and Replug to Usermaven and Canva, brings unique strengths to the table. Whether it’s link management, social media analytics, email marketing, website hosting, or comprehensive analytics, there’s a tool tailored to meet your affiliate marketing needs.
February 29, 2024

7 retargeting best practices every marketer should follow

Let’s be real, online shoppers are unpredictable;

They browse, they abandon carts, and sometimes, they forget you even exist. But fear not, marketers! Retargeting is here to save the day (and your conversion rates).

What is retargeting?

Retargeting allows brands to identify potential customers who have previously visited their website or socials and run targeted ads across various platforms to convince these visitors to take a specific action.

But simply throwing up a generic ad for everyone who visits your site isn’t enough. To truly excel at retargeting, you need to be strategic, relevant, and, most importantly, not creepy.

So, how do you navigate the fine line between reminding potential customers and not bombarding them with unwanted attention? Don’t worry we’re here to tell you how. In the following article, we have gathered some of the best retargeting practices, retargeting examples, retargeting pitfalls, retargeting benefits, and much more.

But, first, let’s see how retargeting works.

Here’s how retargeting works:

Step 01 – Tracking

When someone visits your website, clicks on an ad, or uses your app, a snippet of code (like a pixel) tracks their activity. This code doesn’t reveal personal information, but it helps identify unique users.

Step 02 – Targeting

This tracking data allows you to create specific audiences of users who have interacted with your brand in specific ways. For example, you can target users who:

Browsed a specific product but didn’t buy it.
Added items to their cart but abandoned checkout.
And more…

Step 03 – Ad display

Now, you can serve ads to these targeted audiences on all social apps they visit. These ads remind them of your brand, offer incentives, or promote relevant products or services.

Let’s have a look at some of the major retargeting benefits

Before moving on to the retargeting best practices lets check out what are the advantages of retargeting.

Increased conversion rates: Targets users who have already shown interest, increasing the likelihood of conversion. The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad.
Personalized user experience: Tailors ads based on the user’s previous interactions for a more relevant experience.
Improved ad relevance: Delivers ads that align with users’ interests and browsing history.
Flexible targeting options: Allows segmentation and targeting based on behavior, demographics, and interests.
Optimized ad spend: Retargeting ads increase brand search by 1046%. This helps you maximize the impact of the advertising budget by focusing on a warm audience.
Analytics and measurement: Provides valuable insights and metrics for assessing campaign performance.
Reduced abandoned carts: For e-commerce businesses, retargeting links can help address abandoned shopping carts.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Some retargeting mistakes to avoid

One of the retargeting best practices is to avoid common retargeting mistakes.

Too many ads (Ad overload)	Not setting limits on how often ads are shown can annoy users with constant repetition.
Ads not about them	Displaying ads that don’t match users’ interests or previous actions can turn them off.
Mixed-up messages across devices	Having different messages on different devices can confuse users and harm the overall experience.
One-size-fits-all approach	Not tailoring ads based on user behavior and preferences can make retargeting less effective.
Boring or generic ads	Using dull or generic ads may make users ignore or dismiss them.
Ignoring negative feedback	Not paying attention to addressing negative feedback about retargeting ads can harm your brand’s image.

7 retargeting best practices every marketer should follow

Here are some of the most important retargeting best practices every marketer should keep an eye on:

1. Segment your audience

Retargeting Best Practice-Segment Your audience

The first and most important retargeting practice is to segment your audience appropriately. Don’t blast everyone with the same ad. Divide users based on browsing behavior, interests, purchase history, etc. Show abandoned cart reminders to cart abandoners, product recommendations to those who browsed specific categories, and exclusive offers to loyal customers. Each segment should receive ads tailored to their specific actions, maximizing relevance.

Take for example:

John adds a pair of sneakers to his cart but hesitates before checkout, comparing prices on other websites. You retarget John with an ad showcasing your price match guarantee and highlighting exclusive features his competitors don’t offer. This convinces him to buy from you, knowing he’s getting the best deal.

2. Strategic timing of retargeting ads

Strategically schedule your retargeting ads, so they align with the user’s journey. For instance, sending a retargeting ad shortly after a user abandons their cart can be more effective than waiting for an extended period. This timely approach can significantly impact user decisions.

3. Personalized add content

This is the most important retargeting practice of all – Creating content based on customer behavior. Adding personalized add content that speaks directly to user interests and past behavior, retargeting can become a powerful tool for re-engaging existing customers as well as reaching new, relevant audiences.

Let’s see how:

Bob sees an ad for your grocery delivery service offering “convenient meals.” While he’s interested in healthy eating, the ad doesn’t resonate with his specific needs. So he’ll simply ignore it.

Whereas, when Bob will see an ad for your grocery delivery service showcasing a curated selection of fresh, organic ingredients perfect for preparing healthy meals. This directly connects his interest in healthy eating with your service’s offering. Automatically increasing the likelihood of him clicking through to explore your service further.

4. Set a frequency cap

Timing is everything – Set frequency caps to control how often your ads are shown to the same user. It involves setting limits on the number of times a particular ad is shown to an individual user within a specified time frame. This practice helps prevent ad fatigue, ensuring that users are not overwhelmed by repetitive content and maintaining a positive user experience. As overexposure can lead to ad fatigue and a negative user experience.

5. A/B testing for optimization

Experiment with different ad creatives, copies, and strategies through A/B testing. Test variations to identify what resonates best with your audience. If necessary create new retargeted ads and test them about as per your user base. You can try different headlines, images, or calls to action to refine your retargeting approach and improve performance.

Here’s an example for you:

A travel app, “Globe Thrills”, retargets users who browsed specific destinations with generic ads showcasing various travel experiences. They experimented with two groups:

Group A: Retargeted with generic ads featuring diverse travel experiences.

Group B: Retargeted with ads customized to the specific destination each user browsed (e.g., beach visuals for Bali searches, ski scenes for Switzerland searches).

Results:

Group B receives a 40% increase in click-through rate compared to Group A.
Additionally, Group B shows a 25% improvement in conversion rate (booking flights/accommodation) thanks to the relevant and relatable visuals.

This insight allows “Globe Thrillers” to personalize their retargeting strategy for different audience segments, leading to improved campaign performance.

Also, check: Google Retargeting: The Ultimate Guide For 2024

6. Optimized add landing pages

Another important retargeting practice is aligning the content of the landing page with the retargeting ad, marketers can enhance the chances of conversion, providing users with precisely what prompted their initial interest. Moreover, it improves overall campaign effectiveness by minimizing bounce rates, boosting user engagement, and fostering a clearer path to desired actions, such as completing a purchase.

Retargeting best practices-landing-pages-

7. Tracking the retargeted ads data

Brands can use link analytics tools to track the performance of their retargeting campaigns. Monitor key metrics such as click-through rates, conversion rates, and return on ad spend. Track which ads and strategies lead to actual conversions. Analyzing this data helps you make informed decisions, optimize your campaigns, and allocate resources effectively.

What is the best way to add a retargeting link?

The best way is using a link management tool like Replug – It allows you to create and manage retargeting campaigns across various platforms and channels, helping you reach potential customers who have previously interacted with your brand. Moreover, you can add CTAs, track audience, bio links, route traffic, A/B test your campaigns, and much more.

Retargeting Done Right Sign up today!

All in all to make retargeting work, follow best practices for a personalized and user-friendly experience. Use the three-step process of tracking, targeting, and displaying ads to effectively reconnect with interested users. Avoid common mistakes like too many ads, irrelevant content, and ignoring user feedback to ensure success.

FAQs

What is retargeting, and how does it work?

Retargeting is a marketing strategy that involves identifying potential customers who have visited a website or social media platform and running targeted ads to convince them to take a specific action. It works through tracking user activity, creating specific target audiences, and displaying relevant ads on various platforms.

How can a link management tool like Replug enhance retargeting efforts?

Replug allows marketers to create and manage retargeting campaigns across various platforms and channels.

February 19, 2024

Bitly vs TinyURL vs Replug: Which URL shortener is best for agencies?

If you’ve landed here, it’s likely because you are on the track of exploring URL shorteners. If that’s not the case then you might have realized that the buzz surrounding Bitly or TinyURL doesn’t quite live up to the reality.

Fortunately, you’re in the right place to explore the perfect link management solution that goes beyond generic URL shortening.

We’re talking about Replug – A platform designed to not only condense URLs but also enhance your overall link management experience with advanced features.

Your links deserve better, and we’re here to deliver just that. This is why in the following article, we’ve thoroughly compared Bitly, TinyURL, and our very own Replug.

Because, our goal is to provide you with an in-depth understanding of how each platform measures up, allowing you to make an informed decision that aligns with your needs and expectations.

So let’s get going;

A speedy tour of your favorites

Replug	Bitly	TinyURL
Replug is an all-star link management tool for marketers with features such as branded link shortening, traffic routing, QR codes, A/B testing, link retarget pixels, deep linking, and much more.	Bitly is a URL-shortening service that allows users to create shortened versions of long URLs, making them easier to share, manage, and track. Also, it can be integrated with various platforms, social media tools, and applications,	A tool that efficiently shortens lengthy URLs, making them concise and easy to share. The simplicity of TinyURL appeals to many users, especially those who prioritize straightforward functionality.

Pricing comparison

Tool	Basic	Pro/ growth	Agency/ Bulk/
Replug	$19 /mo	$49 /mo	$79 /mo
Bitly	$8/month (Only available in annual plan)	$35/month	$300/month
TinyURL	–	Starts at $12.99 /mo – $249.00 /mo	Starts at $129.00 /mo – $1,799.00 /mo

Making the right choice

Let us walk you through the must-know factors when you’re checking out link management tools.

Detailed insights

A good link management tool should offer comprehensive analytics, providing insights into link performance, click-through rates, and geographic data.

User-Friendly interface

The tool should have a user-friendly interface, making it easy to navigate and use. A straightforward design minimizes the learning curve for users.

Link protection

Ensure the tool offers security features to protect your links from malicious activities, such as link cloaking and spam prevention.

Compatibility

Check if the link management tool integrates seamlessly with other marketing and analytics tools you use, such as social media platforms or email marketing software.

Retargeting features

Consider advanced tools that offer link retargeting, allowing you to target ads to users who have interacted with your links. This can significantly improve conversion rates.

Transparent pricing

Choose a tool with clear and transparent pricing structures. Be aware of any hidden fees or limitations on link usage.

Mobile responsiveness

With an increasing number of users accessing content on mobile devices, ensure that the tool’s interface is mobile-responsive for a seamless user experience.

Customer support

Consider a tool that offers multiple support channels, such as chat, email, or phone support.

Documentation and resources

A well-documented tool with resources like tutorials and FAQs can be valuable for troubleshooting and learning.

Bitly Vs TinyURL Vs Replug: Feature analysis

In this section, we’ll discuss the key features you need in a link management tool.

Check how your favorite tools handle these features and whether their pro and agency pricing plans include them or not.

Branded short links

Branded links are custom, shortened URLs that incorporate a brand or company’s name, helping to reinforce brand identity and recognition.

Benefits of short links:

Shorter links often appear less suspicious than long URLs overloaded with parameters and codes, leading to higher click-through rates.
These links are easier to type manually on mobile devices or voice assistants.
Allows personalization with custom domains or keywords, boosting brand recognition and enabling tracking of specific campaigns.

Tool	Pro/ Growth plan	No. of Custom Domains	No. of Branded Links	Agency/ Premium / Bulk plan	No. of Branded Links	No. of Custom Domains
Replug	Yes	5	Unlimited links	Yes	Unlimited links	10
Bitly	Yes	1	500 links/month	Yes	3,000 links/month	1
TinyURL	Yes	Not specified	50,000 links/ month	Yes	100,000/month	Not Specified

Short verdict: Draw

All three tools offer branded short links. However, Replug takes a little edge by providing the option to create an unlimited number of branded links and connect more domains in both its plans.

On the other hand, Bitly offers up to 3000links/mo in its premium plan. And TinyURL offers up to 100,000/month in its bulk plan. Still, you can consider pricing and other features when choosing.

White-label board

A white-label solution allows you to rebrand a product or service as your own. This means you can remove any branding from the original provider and replace it with your logo, name, and colors.

Benefits of white-label solution:

High customization options, tailoring products or services to specific needs, ensuring alignment with unique business requirements.
Contributes to significant cost savings, as businesses avoid the expenses associated with developing and maintaining, freeing up resources for other strategic investments.
Provides a quick route to market by allowing brands to swiftly launch products or services without the time-consuming process of in-house development.

Now, let’s find out which of your favorite tools offers the advanced white-label solution:

Tool	Pro/ Growth plan	Agency/ Premium / Bulk plan
Replug	No	Yes
Bitly	Does not offer	Does not offer
TinyURL	Does not offer	Does not offer

Short verdict: Replug

Replug takes the lead with white-label solutions in its agency plan, surpassing Bitly and TinyURL, which do not provide this feature.

Advanced link tracking

It’s a cutting-edge feature that provides in-depth insights into the performance of your shortened URLs, helping you understand user engagement and optimize your marketing strategies.

Benefits of link tracking

Get valuable data on click-through rates, geographic location of users, and more.
Tailor reports to your specific needs, and get detailed insights into user behavior.
Track conversions accurately and measure the success of your campaigns.

Tool	Pro/ Growth plan	Tracking History	Agency/ Premium / Bulk plan	Tracking History
Replug	Yes	Forever	Yes	Forever
Bitly	Yes	120 days	Yes	1 year
TinyURL	Yes	2 years	Yes	2 years

Short verdict: Replug

Replug and Bitly excel in advanced link tracking, but Replug outshines with unlimited tracking history, whereas Bitly’s premium plan provides a maximum of 1 year. TinyURL, though offering up to 2 years, falls short with basic analytics.

Retargeting pixel

A retargeting pixel enables marketers to identify users who have previously visited their site or socials and deliver targeted advertisements to them across various platforms.

Benefits of retargeting pixel

Show targeted ads to past visitors, reminding them of your brand and encouraging them closer to completing that purchase.
Retargeting helps you spend smarter, leading to better ROI on your ad budget.
Use insights to shape a precise digital marketing strategy and deliver a personalized customer experience.

Tool	Feature availability (Pro / Growth plan)	No. of Retargeting Links	Feature availability (Agency/ Premium / Bulk plan)	No. of Retargeting Links
Replug	Yes	Unlimited	Yes	Unlimited
Bitly	Does not offer	–	Does not offer	–
TinyURL	Does not offer	–	Does not offer	–

Short verdict: Replug

Clearly, Replug is the winner here. Both the other competitors Bitly and TinyURL do not provide this feature.

Learn more about retargeting pixel

Deep links

Deep links eliminate the need for users to navigate complex app menus or search endlessly for specific content. With a single tap, they are directed straight to the relevant section within the app, creating a smooth and frustration-free journey.

Benefits of deep links:

Can be tailored to individual users based on their preferences, location, or previous actions.
When switching between platforms (e.g., website to app), deep links remove any friction by automatically opening the app and directing users to the relevant content.
Get valuable data on user behavior within the app, such as which campaigns drove them to specific content.

Tool	Feature availability (Pro / Growth plan)	Agency/ Premium / Bulk plan
Replug	No	Yes
Bitly	No	Yes
TinyURL	No	No

Short verdict: Replug

Replug and Bitly both offer deep linking in their Premium plans, but Replug’s $79/mo agency plan is a more budget-friendly choice compared to Bitly’s premium plan at $199/mo. Meanwhile, TinyURL doesn’t enter the deep linking arena.

Bio links

Bio-links consolidate multiple links into a single URL, commonly used in social media profiles to share various content simultaneously.

Benefits of bio-links:

Allows you to display various profiles, websites, blogs, or landing pages, giving users a wider picture of your brand
Customize your bio-link with clear calls to action and engaging descriptions, influencing how users perceive you.
Analyze click data to gauge its success and identify areas for improvement.

Tool	Pro/ Growth plan	No. of Bio Links	Agency/ Premium / Bulk plan	No. of Bio Links
Replug	Yes	25	Yes	50
Bitly	Yes	2	Yes	5
TinyURL	Does not offer	–	Does not offer	–

Short verdict: Replug

Replug and Bitly offer similar customization options for bio link pages, but Replug takes the lead by allowing a greater number of bio link pages, providing users with more versatility in creating personalized content destinations.

QR codes

QR codes bridge the gap between offline and online experiences. Users can access websites, social media pages, videos, or other content by simply scanning the code with their smartphones, eliminating the need to manually type lengthy URLs or usernames.

Benefits of QR codes:

Users swiftly access information by scanning QR codes, enhancing user experience.
Can be printed on physical materials like packaging or billboards, directing users to relevant online content.
Monitor QR code scans to gather valuable insights into user behavior and preferences.

Tool	Feature availability (Pro / Growth plan)	Agency/ Premium / Bulk plan
Replug	Yes	Yes
Bitly	Yes	Yes
TinyURL	Does not offer	Does not offer

Short verdict: Bitly

While TinyURL falls short by not providing QR codes, both Bitly and Replug excel in this feature. It’s worth noting that Bitly goes the extra mile, offering a broader range of quick and advanced QR functionalities compared to Replug.

Learn more about QR codes

CTA generation

CTA generation facilitates the creation of compelling call-to-action buttons, optimizing user engagement and conversion rates.

Benefits of CTA

Well-designed CTAs prompt users to take desired actions, boosting conversion rates.
Tailor CTA buttons to match brand messaging, ensuring consistency in communication.
Strategic CTAs with relevant keywords can improve your search engine ranking

Tool	Pro/ Growth plan	Agency/ Premium / Bulk plan
Replug	Yes	Yes
Bitly	Does not offer	Does not offer
TinyURL	Does not offer	Does not offer

Short verdict: Replug

Looks like we have a clear winner here. Which is Replug. As both the other competitors do not provide the option to custom create CTA’s.

Taking everything into account, the top performer is…

None other than Replug, it’s the one-size-fits-all solution. Considering the multitude of factors, its unparalleled link management features, lead generation capabilities, comprehensive analytics, and user-friendly interface collectively position it as the top performer.

Clearly, Replug offers:

An Advanced feature set

Thinking about Bitly and TinyURL? Well, Replug goes above and beyond. While others keep it basic Replug brings you smart retargeting links, White-label solutions, A/B testing, link rotator, custom CTA’s, UTM builders, and detailed analytics.

Top-notch customer support

Need help? Replug’s got your back. Unlike Bitly and TinyURL, where support can be average in basic plans, Our team is always there for you. Your success matters to us, and we’re ready to make sure you get the most out of Replug.

Better pricing plans

Let’s talk money. We keep it simple and friendly. No surprises, no hidden fees. Unlike Bitly, which might play tricks with your budget, and TinyURL, which is a bit basic, Replug gives you affordable plans with all the cool features you need. Making your online game strong without breaking the bank? That’s Replug for you

See how Replug benefits different industries

Influencers & Content Creators: Showcase multiple links to portfolio sites, social media platforms, and merch stores. Customize landing pages with engaging visuals and stories.
Artists & Musicians: Promote music, merch, upcoming shows, and social media profiles all in one bio link.

Check out: Replug for Content Creators

Social Media Marketers: Create dedicated landing pages for specific campaigns, track clicks, and conversions, and A/B test link performance.
E-commerce Businesses: Promote product launches, highlight discounts, and link to specific product pages or categories.

Check out: Replug for E-commerce Marketers

Overall, Replug is a powerful toolbox that meets specific needs, helping businesses and marketers enhance their online presence, engagement, and conversion rates. Whether you’re focusing on branding, testing, retargeting, or analytics, Replug stands out as the top choice for a complete and effective link management strategy.

FAQs

What is the best URL shortener?

Replug stands out as the ultimate URL shortener with its advanced analytics, branding control, and conversion optimization features. It’s the go-to choice for businesses looking to maximize their online presence and drive more conversions.

Why do people use TinyURL?

People use TinyURL for its simplicity and convenience in shortening long URLs.

What are the disadvantages of Bitly?

While Bitly is a popular URL shortener, it does have some limitations. These may include limited customization options, basic analytics compared to other platforms, and potential restrictions on certain features depending on your subscription plan.

What is better than Bitly?

Replug offers a comprehensive solution with advanced features that surpass those of Bitly. From customizable branding to powerful conversion optimization tools, Replug empowers businesses to elevate their online marketing efforts and achieve better results.

Is Replug expensive?

Replug offers transparent pricing with affordable plans starting at $19/month. It’s an investment that can boost your agency’s efficiency and effectiveness.

Does Replug offer a free trial?

Yes, Replug offers a free trial so you can try out its features before you buy.

What are the benefits of using a branded short link?

Branded short links increase brand visibility, foster recognition, and trust, and are more likely to be clicked on than generic short links.

February 14, 2024

How to Get More Views on LinkedIn: 9 Proven Ways
LinkedIn isn’t just a social network; it’s your digital passport to the professional world, connecting you with like-minded individuals across diverse industries. Your LinkedIn profile is your virtual business card, offering a snapshot of your identity and capabilities.

Elevating your LinkedIn presence goes beyond mere self-promotion – it’s about forging meaningful connections, fostering engagement, and creating growth opportunities.

If you’re eager to take your LinkedIn game to the next level, buckle up as we discuss nine practical tips to amplify your profile and skyrocket your post views for unparalleled engagement.

1. Craft compelling content
- Create valuable content
Elevate your LinkedIn game by crafting content that speaks directly to your target audience. Identify your audience’s needs and interests, and deliver tangible benefits, immediate results, or fascinating insights. Remember, it’s not about you; it’s about what your readers want.

Utilize a mix of text, infographics, gifs, and videos to keep your content diverse and engaging. Employ writing techniques such as short sentences, line spacing, emojis, storytelling, and visuals to enhance readability.
- Republish Content
Unlock the potential of your content by republishing it strategically. According to research, not everyone visits LinkedIn multiple times a day, so reposting content (with a 10-day gap) can increase reach and engagement. Focus on delivering unique insights with each repost, ensuring each post feels fresh and valuable to your audience.

2. Complete your profile

Your LinkedIn profile is your professional identity. Make sure to complete it. Ensure you have a standout header image, use your professional name, invest in a professional photo, and craft a compelling summary showcasing your talents.

Keep your work experience, education, certifications, and specializations up-to-date. Growing your network to at least 500 connections significantly boosts visibility.

3. Shorten the links you share

Long, unwieldy URLs can detract from the professionalism of your content. Replug’s link shortener not only cleans up your links but also provides valuable tracking metrics. It’s about more than just character count reduction – crafting connections that resonate with your audience.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

4. Maximize Engagement
- Respond to comments
Engage with your audience by responding to comments on your posts. This not only pushes your content back to the top of feeds but also establishes a connection with your audience. Thoughtful responses create a sense of community and encourage future engagements.
- Re-share other people’s content
Expand your network and visibility by re-sharing content from other LinkedIn members. This not only puts you on their radar but can also make you visible to their network. Use this strategy to build on others’ insights, reinforcing your thought leadership.
- Get your employees and executives involved
Harness the power of employee advocacy by encouraging your team to engage and share company content. Employee posts can reach over 5X further than official company posts. Use eNPS questions to identify highly engaged employees who can serve as strong advocates. Implement processes to notify the team about content creation and leverage employee advocacy platforms for streamlined content sharing.

Also read: 12 Unique LinkedIn Post Ideas

Boost ROI with
branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.
Try Replug for free

5. Tag people and pages

Leverage the power of tagging to drive attention to your posts. Tagging influential individuals or relevant pages can not only attract their attention but also increase visibility to their networks. Use tagging strategically as part of a team-wide strategy to amplify your reach.

6. Use hashtags

Utilize the potential of hashtags to increase the visibility of your posts. Choose relevant and trending hashtags, but keep it limited to around 5 per post. Aligning your content with popular hashtags can connect you with individuals and groups interested in similar topics.

7. Diversify your content

Diversify your content to keep your profile fresh and appealing to different audiences. From text and image posts to engaging videos, document carousels, and interactive polls – incorporating variety adds depth to your profile and resonates with a broader audience.

8. Consistent posting

Posting regularly sets a rhythm for your audience and benefits the LinkedIn algorithm. It’s not just about frequency; it’s about establishing reliability. Consistency builds anticipation for your insights, updates, or industry thoughts, encouraging views and engagement.

Also read: How to Create a LinkedIn Vanity URL?

9. Visual content
- Try native LinkedIn videos
Embrace the power of video content on LinkedIn, focusing on native videos for a better user experience. Use captions for accessibility and convenience. Simplify video sharing across your team using platforms like ContentStudio.
- Post regularly
Consistency is key to maintaining a vibrant LinkedIn presence. Post updates regularly, aiming for at least 2-3 times a week. Test different posting days and times to align with your network’s online activity. Use social media scheduling tools to manage regular posting without overwhelming your team.

Enhance your LinkedIn journey with Replug

Professional, accessible linking is the secret sauce of a successful LinkedIn strategy. Replug is not just a link shortener; it’s your tool to craft connections, engage authentically, and grow confidently.

Invest time in understanding Replug’s analytics. It’s not just about shortening links; it’s about understanding your audience’s behavior.

Ready to take your LinkedIn game to new heights? Explore Replug’s pricing plans and elevate your LinkedIn profile with style.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

FAQs

Why craft engaging content on LinkedIn?

Crafting engaging content on LinkedIn is crucial for boosting profile visibility, expanding your network, and creating valuable connections.

How does Replug enhance URLs on LinkedIn?

Replug’s link shortener improves the appearance of URLs on LinkedIn by making them cleaner, more professional, and trackable, enhancing overall content presentation.

Why is posting consistently essential on LinkedIn?

Posting consistently on LinkedIn is vital for building audience trust, staying relevant in feeds, and maximizing the algorithm’s benefits, resulting in increased visibility.

What is the role of scheduling tools in LinkedIn marketing?

A social media scheduling tool plays a crucial role in LinkedIn marketing by enabling users to plan and automate posts, ensuring consistent posting frequency and optimal audience engagement.

How do scheduling tools help manage multiple LinkedIn accounts efficiently?

Scheduling tools streamline the management of multiple LinkedIn accounts by coordinating posts, ensuring consistency, and optimizing content delivery for efficient social media marketing.
December 6, 2023
12 Unique LinkedIn Post Ideas
It’s unbelievable how LinkedIn went from an ordinary job platform to a flourishing social network with more than 930 million members.

Over time, it has become a top choice for businesses, freelancers, digital marketers, and many other online professionals in the industry.

But you know what’s interesting? Users of LinkedIn are going out of their way to keep the readers hooked.

It’s pretty cool. If you also want to build a super-engaged audience on LinkedIn, you’ve landed in the right spot.

There are times when one might run out of post ideas. But worry not! We’ve got your back with many unique and captivating LinkedIn post ideas to help you overcome such conditions.

What to post on LinkedIn?

Long-form content
Native document posts (PDFs)
Carousels post
LinkedIn Live
Posts containing polls or stats
Native Video Posts
Posts including hashtags and emojis

Consistently posting valuable content can lead to more profile views, connection requests, and, ultimately, more opportunities for career growth or business expansion.

Below are the best LinkedIn post ideas with examples. Making these ideas part of your LinkedIn strategy, and start getting more likes and impressions on your LinkedIn posts.

1. Share how-to guides, tips, or growth hacks

Sharing little tips, ideas, or hacks is the best method to attract a broad audience and keep them involved in your content. Linkedin users enjoy methods, secrets, and techniques. But the key lies in understanding what sets your content apart.

You can share the following type of content:
- List the dos and don’ts of your job
- Guide on how to enhance a specific skill
- Recommend valuable or productive tools
- Hacks to increase platform engagement
- Favorite book or online course
- Tips for creating engaging Linkedin content
- Share any personal experience
- Personal branding tips
- Updates in your industry
- Views on any upcoming update
- Best websites for working remotely
- Tips on LinkedIn profile optimization
- Advice on communication with clients
- Networking tips
- Any financial advice
What unique perspective or expertise do you bring to the table? Is there a fresh take on a popular topic or a hidden gem to be discovered? By pointing out these differences, you can create a sense of suspense, enticing the viewers to explore your content further.

2. Native visuals posts

Regarding LinkedIn, where professionals strive to showcase their expertise or brand, content acts as the backbone.

Images featuring catchy text

A native image post generates 2x comment rate than a post without images. So craft a compelling image that perfectly aligns with your message. The key lesson here is to utilize the image + text strategy on LinkedIn.

And we were amazed when we saw such a post by Richard van der Blom on LinkedIn.

LinkedIn carousel posts

You can also use carousels, an updated style that lets you add multiple pictures and videos to a single post, giving your audience a visually appealing experience.

Just like this carousel by Darren Pallatina regarding lead-generation marketing content.

With carousels, it’s easy to tell a behind-the-scenes story, like a step-by-step strategy, how a product is made and launched, shortcuts or processes, etc.

Native video posts

Posting videos on LinkedIn has a 5x higher engagement rate than plain text posts. Whether it’s a thought-provoking industry insight, a behind-the-scenes glimpse of your work, or a captivating story, videos can captivate and engage your connections like never before.

Here we spotted Ryan Musselman sharing a video post on Linkedin.

Add in some video teasers

Speaking of visual content, putting video teasers on LinkedIn can warm up the audience before the actual LinkedIn video post emerges. It creates curiosity, and it helps you reach a new audience. You could upload the full version later on your LinkedIn profile.

And when you need to download your LinkedIn videos for repurposing, consider using a LinkedIn video downloader to make the process hassle-free.

3. Share long-form content

Let’s say you haven’t designed any LinkedIn visual posts. Now what on earth should you post? Where to start? What else to publish for now? You can post long-form content, such as text-only posts, PDFs, articles, etc.

Here’s how

Long text-only LinkedIn posts

It doesn’t matter if you write a concise two-liner or a 600-word text post; the length of the text has no significant effect on the value of your message. You’re good to go if it hits the bull’s eye.

Let’s look at Matt Barker’s post, a top LinkedIn content creator sharing his views on how to become an influencer (the right way) through a long text-based post.

Though long texts can be boring sometimes, try adding emojis, relevant hashtags, give value, be helpful, personalizing your posts, and be controversial, this will make your posts more engaging.

Linkedin article

LinkedIn also allows users to share blogs and articles. Your posts may include links to external articles. And if you’re at a loss for words, turn any old video from YouTube or PDF file into an article and publish it. Also, this allows you to utilize existing material and present it in a different format for your audience.

Here Dan Koe on LinkedIn shared an article in his post.

The biggest perk of this tactic is that you post on LinkedIn more often. What else do you need?

Share native documents

Sharing LinkedIn documents while writing posts gives your audience a more comprehensive perception. Make a lasting impression and seize the attention of your LinkedIn network by sharing PPT or PPTx slides, PDF, Doc, and Docx, just like Jan Beger shared a PDF file on LinkedIn regarding how healthcare needs AI.

The deck has 15 pages, but the post is providing value and relevance in each slide. It will encourage the creators dedicated audience to explore his content further.

4. Post reviews & opinions

Whether it’s a new gadget, a trendy fashion item, or even a restaurant, you recently dined at, writing a review allows you to express your opinions and provide valuable insights to your audience.

You can share reviews about
- Top AI tools
- New software in your particular industry
- Future of any specific skill
- Success secrets of any well-known brand
- New books
- Reactions towards a myth.
- Replying to FAQs
Try keeping up with what’s popular online by responding to current trends and events. Anything that has to do with your business can be a great way to keep up with the latest trends.

Just like Alex Cattoni on LinkedIn shared a post regarding the hyped-up Barbie movie marketing campaigns. How copywriters, marketers, and business owners can grow from studying the Barbie Movie pre-launch campaign. ⁠

By doing so, you can connect with your audience on a more personalized level and stay on top of the trends.

5. Quiz your audience or throw infographics

It’s readily apparent that people get bored when constantly bombarded with the same type of content. Therefore, trying out new things and deviating from the usual content-posting approach is beneficial.

Linkedin polls and quizzes

Quizzing your audience or conducting polls on LinkedIn are some compelling ways to catch the users’ attention.

LinkedIn has a poll feature you can try out alongside other LinkedIn posts and see how it works. Let’s take a good example of a Rich Lyons LinkedIn poll post.

Now, Lyons has conducted an AI-related poll that is quite interesting and also relevant to his niche. Make sure you’re not asking your followers about something they don’t know or care barely about.

LinkedIn stats posts

Sharing statistics related to your industry, business milestones, or helpful data can be an effective strategy to initiate meaningful discussions and engage with people.

Just like Samy Thui llier shared his new website traffic stats on his LinkedIn profile.

6. Share industry news

If you run out of new LinkedIn post ideas, just keep an eye out for news and changes in your field and share them with your readers.

Just like: influencers and experts often share news related to their fields and get many responses through likes, comments, and shares.

Still confused? Here’s one example:

Marketing Mind shares news relevant to its niche, which is social media and digital marketing. They posted news about Twitter. How it went from being called Twitter to X.

7. Add short-form content

Listen here, LinkedIn rockstars. You are mistaken if you believe only long-form content and native PDFs can help you succeed on LinkedIn. The ideal LinkedIn profile ought to balance lengthy and concise content.

Let’s look at the best types of short-form content.

Ask questions from your audience

LinkedIn is the perfect platform to connect, learn, and have a little fun along the way. So go forth, my fellow LinkedIn friends, and let those questions fly! Ask questions from your audience just like famous LinkedIn content creator Bob Phibbs did so:

Add funny posts

People love content they can relate to. So try adding humor to your content. Thus, you can effectively convey your message and engage your audience.

Share job openings

From job posts shared by companies to recruitment updates from industry leaders, there’s always something new and exciting happening on LinkedIn. So, if you’re looking to stay in the loop or share some great job opportunities with your network.

Share something from a book

As avid readers, we all know that feeling when a particular quote or excerpt from a book resonates with us on a deep level. It acts like a little nugget of wisdom that we want to share with the world. Just like this insightful quote by Dan Koe.

Event reminders

Responding to ongoing trends and events can help you keep up with trends online. You can share new updates, event reminders, upcoming launches, and anything trendy.

8. Share snippets of communication & add hashtags

You can share funny, valuable, informational, or any other general snippets on your LinkedIn posts. These can be with a conversation between you and your friend, any top-content creator, a general meme, etc. It will create a deeper, more personal connection between you and your audience.

Here we spotted Teslimat Ishaq sharing a chat snippet with one of her friends on LinkedIn.

Add hashtags

Adding relevant hashtags to your LinkedIn posts can ultimately bring up your posts. It’s a crucial part of LinkedIn SEO. So, if you want to stay at the top, add useful, popular hashtags to your posts. Though the most trending hashtag on LinkedIn right now is #strategy – 5,064,006 followers,
- #culture – 4,728,967 followers
- #fashion – 4,215,758 followers
- #business – 3,663,739 followers
- #networking – 3,566,063 followers
- #hiring – 2,443,907 followers
- #health – 2,270,357 followers
- #inspiration – 1,145,015 followers
9. Share inspiring stories

Have you ever found yourself in a situation where you don’t feel like creating unique, new LinkedIn posts? We’ve all been there. Whether it’s a lack of inspiration, a busy schedule, or simply feeling unmotivated, it’s completely normal to experience a temporary slump in your social media activity.

Here’s a genius yet creative idea. Share inspiring yet motivational stories on LinkedIn. It can be your personal story (User Generated Content) or someone else story.

We loved how Matt Swin on LinkedIn shared a post inspired by the global superstar Weekend’s life:

Matt shared 3 branding lessons to learn from Global Superstar The Weeknd. How the artist is making serious waves in the industry. Guinness World Records declared that “The Weeknd is officially the world’s most popular artist.”

10. Make bold predictions

Let’s say you notice that everyone is following the same trend. And you also wanna pull up something regarding that trend but with a sense of spice and curiosity.

You can always share your opinion on future industry trends or make a bold prediction related to market changes.

Still confused? Check out this post by Tim Stoddart

How Tim shared a short-form content-making prediction regarding AI. However, the best thing about making predictions is that you are neither right nor wrong.

11. Try LinkedIn live

Live videos have a massive 24x engagement rate and 7x more reactions. So if you want high engagement on your profile, share live content in unique ways. For example,
- Live webinars
- Live how-to videos
- Behind the scenes
- Live audio events
- Promotional videos
- Facts about industry insights
- Live interviews
Here we spotted Andrew Bolis sharing live audio event details on LinkedIn in collaboration with Julius Bieliauskas.

As a result, both creators will grab high engagement and high-quality leads, as they will be assisting people with their LinkedIn branding tips and relevant content.

12.Create appreciation or celebration posts

When facing writer’s block or running out of ideas, remind yourself of Newton’s law “every action has a reaction.” Similarly, this goes for LinkedIn content strategy as well.

You can create engaging posts through feedback or a response. It could be a praise, a celebration, a myth, or a frequently asked question. You can even look back to a milestone that you achieved or something you regret.

Still confused? Have a look at Paul Starbuck’s celebration post on LinkedIn.

How to master your LinkedIn strategy?

Do you want to take full advantage of your marketing efforts? Posting on LinkedIn should be a crucial part of your LinkedIn content strategy. As 92% of B2B marketers use LinkedIn to find quality content.

That said, it’s no secret that content fuels your social media marketing engine. So put out helpful content to engage the readers. Here are a few tips for a perfect LinkedIn content strategy.

Connecting with the right audience

Statistics showed that most LinkedIn users worldwide are between 25-34 age groups. So in order to maximize your brand content ROI. It’s necessary to take the right audience in the loop.

Engaging with people

You can boost your LinkedIn engagement rates using these tips.
1. Keep your profile updated to keep things fresh
2. Showcase your work on LinkedIn with engaging descriptions
3. A great profile photo and cover increase engagement
4. Helping others with no expectations
5. Post regularly and be active on LinkedIn
Put out the best content

Listen up, folks! The secret to social media success is as simple as sparking conversations with your amazing content. It doesn’t matter what you’re into, just get those chats rolling and watch the magic happen. Once people notice a healthy discussion, they start jumping on the bandwagon. And that’s how most brands win attention on social media.

Use Branded Links

LinkedIn is the best source to generate leads. As it is more effective compared to Facebook and Twitter. Rich leads can be grabbed by sharing branded URLs within your posts. Branded short links and CTA’s have proven successful for specific marketing campaigns. They are good for company branding and for analyzing your campaigns.

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So, that’s it, guys! We appreciate the dedication to reading to the conclusion. Your time and effort are very much appreciated.

FAQs

What is a good first LinkedIn post?

A good first LinkedIn post introduces you professionally, showcases skills, and expresses passion for your field. Keep it concise, engaging, and include a professional photo. Share goals or recent achievements for a positive impression and networking opportunities.

What is the best time to post on LinkedIn?

– Post during business hours
– Posting on Tuesdays and Wednesdays

What is a viral LinkedIn post?

Any posts above 100 thousand impressions and 500+ likes is considered as a viral post.

What is an impression on LinkedIn?

An impression on LinkedIn refers to the number of times a post or content is displayed on users’ feeds or profiles. It represents the potential reach and visibility of the content, indicating how many users have been exposed to the post, regardless of whether they engaged with it.

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