Author: Hassaan Khan

What are tracking pixels & how do they work?
What is a tracking pixel?

A tracking pixel is a pixel tag or code snippet that triggers the tracking system when a visitor lands on a website page after clicking on a specific link or CTA.

A tracking pixel works by placing it on a website or in an email and tracking the data that helps the marketer or advertiser analyze and track the campaign performances.

Have you ever noticed how quickly you land on a “thank you” page when you finish the checkout process on an e-commerce site?

Do you know that the largest websites, such as e-commerce platforms, social media platforms, and web portals, track their website visitors?

Websites and apps track their users because it helps them navigate in the right direction or understand what they need to accomplish.

In some cases, a tiny image file is added to the website or app, which usually goes unnoticed by the naked eye. While in some instances, a tracking pixel could also be a piece of code that goes into the website page URL and helps marketers track performance through clickability.

Adding a tracking pixel on any web or app property is to collect user data to understand their behaviors, actions, and choices.

Furthermore, it is used to track the activity of users on a website or email campaign to determine the success of the campaign.

Let’s do this. Shall we?

Why do you need tracking pixels?

Source: https://blog.shareasale.com/2016/01/25/tracking-pixels-101/

Tracking performance is the essence of any marketing campaign, as it helps marketers understand how their marketing efforts will pan out.

Here are four areas where tracking pixels comes in handy:

i. Analyzing website traffic: Tracking pixels can gather data on how users interact with a website. This can help website owners understand which pages are most popular, how users navigate through the site, and where they are coming from.

ii. Measuring the effectiveness of online advertising: Tracking pixels can measure the success of online advertising campaigns by tracking how many users click on an advertisement and then go on to make a purchase or complete some other desired action.

iii. Targeting users with relevant advertisements: Tracking pixels can be used to track user behavior and interests, which can be used to show targeted advertisements to users that are more likely to be interested in them.

iv, Email marketing campaign: Tracking pixels can be used to track the success of email marketing campaigns by measuring how many users open the email and click on links within it.

No doubt, tracking pixels are important for businesses and marketers, as they allow them to gather data on how users interact with their websites and emails regardless of the platform.

Moreover, it enables marketers and advertisers to use this information to improve their marketing efforts and relaunch their advertising campaigns more effectively.

What are the different types of tracking pixels?

There are two main types of tracking pixels used in digital marketing:

Conversion Pixels

Conversion pixels play a vital role in tracking conversions on websites and apps. For example, you may have seen “thank you” or “also check these” pages while buying products online. Such pages trigger or direct visitors to specific pages when they notice a conversion. And conversion pixels help perform this action.

Now a product sale isn’t the only conversion. In fact, a generated lead or downloaded file is also a conversion. It depends on the campaign type and what the marketer or advertiser wants from the audience.

Retargeting Pixels

One of the most popular tracking pixels is the retargeting pixels. It’s used in retargeting campaigns in the digital marketing field. Retargeting is a marketing strategy of targeting the audience that has visited their website or landing page to convert visitors into subscribers or paid users.

Retargeting is usually done through paid advertising. However, the targeting process begins earlier by adding a tracking parameter to the URL or the website code. Hence, the retargeting pixel collects visitor data and helps marketers reach the same audience through paid ads.

How does tracking pixels work?

Tracking pixels are used to track the users’ online behavior, such as the pages they visit, the links they click on, and the products they purchase.

A tracking pixel is a piece of code that embeds into the website code or URL to track the performance of the page or link.

In some cases, tracking pixels are tiny, transparent images placed on web pages or emails to track user behavior.

Advertisers often use tracking pixels to track the effectiveness of their online advertising campaigns. They can also be used by website owners to track the traffic to their sites and to understand the demographics of their users.

The way tracking pixels works is that they are often placed in the HTML code of a web page or in the body of an email. They can be implemented using JavaScript or iFrame.

Example: Suppose a user visits a website or opens an email that contains a tracking pixel; the pixel sends a request to the server that hosts the pixel.

This request includes information about the user’s browser, such as the user’s IP address, the type of device they are using, and the type of browser they are using.

The server then records this information and stores it in a database. This information can be used by the webmaster or by the sender of the email to analyze the user’s behavior and tailor their marketing efforts.

How to Set Up a Tracking Pixel Using Replug?

Replug is a powerful free link shortener tool that allows brands and marketers to create short, branded URLs for marketing such as for social media, email marketing, and online advertising.

It is an efficient link optimization platform, that offers UTM embedding, URL tracking, branded URLs, deep links, and other services, to open up the opportunity to retarget the audience easily.

As Replug records data of the users’ behavior on the short links, it makes it possible for marketers and brands to retarget those people through different advertising channels.

Replug plays an anchor role in setting up a retargeting campaign for brands and advertisers using pixel tracking.

Here’s how you can set up tracking pixels using Replug:

Step #1: Create a Replug account

To get started with Replug, you must first create a Replug account. Then, you just need to visit the Replug website and sign-up for a free trial account to start the process.

Once you’ve created your Replug account, log in to your account to explore the features this URL-shortening tool has to offer.

After the successful login to your Replug account, you’ll see the Replug dashboard, where the process begins.

Pay close attention to all the steps for setting up a tracking pixel using Replug before jumping the gun. And more importantly, don’t create a short link right after landing on the dashboard area because you’d have missed out on a few steps.

Step: #2: Setup your brand in the Replug account

All the steps are crucial to setting up the retargeting pixel using Replug. Now select the appropriate brand or create a new one, just in case.

Creating a brand on Replug would only take a few seconds. It’s highly unlikely that most readers have already set up their brands on Replug since most would be new users.

To create a brand:
1. Go to the “Manage” page from the dashboard header menu and click “Brands.”
2. Option.”
3. Click on the “Add Brand” button to get started with creating a brand.
Once it’s done, click the “next” button to proceed.

Step #3: Make a new campaign

The next up is creating a new Replug campaign in line with your retargeting campaign. But first, ensure you’ve set up the brand on Replug properly.

Now go to the “Manage” drop-down from the top menu and click on the “Campaigns” button, and then select “New Campaign” to get started.

At this point, you’d have to select an already existing brand or create a new brand. Since you have just created a new brand, continue with the created brand in the Replug account.

Step #4: Select retargeting as the campaign type

It’s one of the most important steps in the retargeting campaign because it sets the direction of the campaign. This is the part where you name your campaign and choose its type.

Provide a name for your campaign and select the custom domain if required in the campaign. Otherwise, you can skip the custom domain section.

However, make sure that you check the retargeting pixel option before moving on to the next step. Once you choose the retargeting pixel, it becomes crystal clear to the Replug platform that it’s a retargeting campaign.
Also read: Retargeting Ad Examples That Convert & Drive Growth

Step #5: Add your retargeting code

Everything seems quite easy until this point, and I’ll ensure the last step goes as smoothly as possible.

Now, this is the part where you select the social media platform to run your retargeting ad campaign.

The way it works is that marketers choose the social media platform, give the pixel a name, and finally enter the pixel ID from the respective social media platform such as Facebook pixel id.

Once everything is done, you’re all set to launch your retargeting campaign using Replug.

Also read: How to find my Twitter Pixel ID?

What are the key differences between a pixel and cookie?

A pixel is a small piece of code placed on a website or in an email. It is often used to track a user’s activity on the website or email and to send this information back to the company or organization that placed the pixel.

Pixels are typically used to track website visitors and to understand how they interact with the website.

A cookie is a tiny chunk of data that is stored on the visitor’s computer by a website. It is used to remember certain information about the user, such as their preferences or login information. In addition, cookies are often used to personalize the user experience and to track a user’s activity on a website.

There are some key differences between pixels and cookies:

Purpose/Goal: Pixels are primarily used for tracking and analytics, while cookies are used for personalization and tracking.

Placement: Pixels are placed on websites or in emails, while cookies are stored on a user’s computer.

Size: Pixels are typically very small (a few hundred bytes), while cookies can be larger (up to 4KB).

Duration: Pixels are usually short-lived and expire after a certain period. At the same time, cookies can persist for extended periods, depending on how they are configured.

Privacy: Pixels can be used to track users across different websites and devices, which has raised privacy concerns. Cookies are generally less controversial, but they can also be used to track users and their activity.

Also read: How To Utilize Replug for Facebook Retargeting Ads?

FAQs about tracking pixels

Is tracking pixel legal?

Tracking pixels are legal as long as they comply with relevant laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union. Therefore, once the users comply with all the legal requirements, there shouldn’t be any problem regarding using tracking pixels.

Is a tracking pixel a cookie?

A tracking pixel is a small, transparent image file that is placed on a website or in an email. It is often used for tracking and analysis purposes. A tracking pixel is not the same as a cookie, a small piece of data stored on a user’s device and used for tracking and personalization targeting.

Does pixel track steps?

A tracking pixel does not track steps, but it can be used to track a user’s actions on a website or in an email. For example, a tracking pixel can be used to track how many people opened an email or clicked on a link.

Is tracking pixel free?

Tracking pixels may or may not be free to use. Some tracking pixels are provided by third-party vendors and may require a subscription or fee to use. However, social media platforms provide pixels for retargeting purposes that are free to use for advertisers.

How to block tracking pixels?

You can use a browser extension that blocks tracking systems set by websites to block tracking pixels. Furthermore, you can also adjust your browser settings to block or limit the use of cookies.

Will users know if I’m using a tracking pixel?

In most cases, users will not know if a tracking pixel is being used on a website or in an email. This is because tracking pixels are typically small and transparent, and they do not interact with the user in any way. However, as described above, users can use tools to detect and block tracking pixels.
March 9, 2023
Campaign tracking: Data-driven tools for marketers
What is campaign tracking?

Campaign tracking is a process of monitoring the performance of the URLs with tracking parameters for marketing campaigns. Marketers use campaign tracking as a tool to evaluate the success of their efforts. It comprises gathering data from several sources, such as website analytics, email campaigns, and social media posts. And then analyzing it to assess the campaign’s effectiveness.

Digital marketers and SEO experts track campaigns to analyze the quality of the marketing channels, traffic sources, and content strategies.

Conversion optimization is a vast area to manage and campaign tracking is an important part of it. To track marketing campaigns, most marketers use URL shortening tools with URL tracking and analytics features.

Why should a company set up campaign tracking?

Campaign tracking is a vital analytics tool. It allows marketers to see which campaigns are performing well and which ones need improvement. Without campaign tracking, it would be difficult to know which marketing strategies are working and which ones are not. There are several aspects of campaign tracking to consider when tracking URLs that an average Joe doesn’t come across every day. Campaign tracking is a URL tracking system to analyze marketing efforts by keeping an eye on the website traffic through specific URLs. Here are the reasons why a company should set up campaign tracking:
- To track the clickability and conversion rate of a marketing campaign. When brands and marketers run ad campaigns, they usually add a UTM parameter to the call-to-action button to track clickability and conversion from the specific campaign.
- To measure the effectiveness of the channel, meaning campaign tracking comes in handy when the user wants to analyze the performance of a traffic medium, for instance, a banner ad on a popular blog.
- To A/B split test two marketing channels. A/B Testing is crucial to finding the best solution in digital marketing. Therefore, marketers compare different tactics to see what works best for them.
- To assess the ROI of the marketing campaign, it’s vital to have campaign tracking. It gives brands a deep dive into the quality of the traffic sources.
What are campaign parameters?

Campaign parameters are URL slugs that add to the website page URL to track, identify, and analyze the traffic sources and campaign performance.

A lot of brands start advertising and promotions during the holiday season. Most of these brands use campaign tracking to see where most buyers are coming from during the campaign.

These campaign parameters help them figure out:
- The impact of the marketing campaign
- What are the number of visitors that the campaign brought?
- How engaged those visitors were?
- How many visitors converted into paying customers?
Why are campaign tracking parameters important?

Most first-timers wonder why campaign parameters are important when they’re setting up a retargeting campaign or an ad campaign on social media.

The answer is that campaign parameters provide marketers with crucial campaign information that helps them make important decisions going forward.

Brands usually track their CTAs on the landing pages or short URLs shared on social media to see what’s working for them.

Here are four reasons why campaign tracking is important in digital marketing:
- Help track campaign results – whether it’s a social media post that contains a short URL with a slug or an online ad, campaign parameters are included to track campaign results.
- Separate multiple campaigns and make them identifiable. Otherwise, it won’t be possible to differentiate multiple campaigns in a dashboard.
- Gather clicks and conversion data, which is crucial to the campaign analysis. It’s impossible to figure out whether or not the campaign was successful if there are clicks and conversion data available.
- Make performance reporting possible for brands and marketers. A lot of experts use URL shorteners to generate short URLs for social media to ensure that performance reporting becomes possible. Replug offers a powerful free link shortener for creating, managing, and tracking vanity URLs for social media, online advertising, and email newsletters.
Also read: How to Create UTM Links: A Step-by-Step Guide

Set up campaign tracking URLs with Replug

Replug.io is an all-in-one link management tool for marketers, social media experts, influencers, and bloggers. It helps users with URL shortening, branded short links, UTM tracking, bio links, retargeting, and lead generation. You can track various campaigns using it, i.e. :
- URL campaign tracking
- UTM tracking
- CTA campaign tracking
- Retargeting pixel campaign tracking
Here’s how you can create a tracking URL with Replug:

Step #1: Log in to your Replug account

Go to the Replug website and log in to your account. If you haven’t created your Replug account, sign-up for a free trial account and see how this tool works.

Step #2: Create a brand and campaign

After logging in to your Replug account, you’ll need to create a brand and then also create a campaign for tracking.

Step #3: Create a short branded URL
Paste the URL, you want to shorten afterward and click on the create button.

A new window will open where you can edit your URL slug and save the link.

Step #4: Track URL performance in Replug Analytics

Creating a short URL is incomplete with tracking it. Replug allows users to generate and track short URLs.To track your short URLs, go to the Measure section from your Replug dashboard and click on the Analytics option.

Select the Replug links and click on the appropriate campaign to find your link analytics. Or you can also click on detail analytics to get a detailed view. For a detailed overview, you need to select the brand, campaign and replug link.
Detail view highlights click and conversion performance. Furthermore, it shows visitors by country, operating systems, browsers and source.
You won’t see the metrics such as clicks, conversion, and conversion rate right away since the link is brand new.

Campaign tracking in Usermaven

Marketing campaigns are only beneficial when they are producing the results you aimed for. With Usermaven’s campaign tracking, you can stop guessing your campaigns’ performance and start analyzing it through data to increase ROI. All you have to do is use UTM tags to analyze which source, content or campaign is producing results and then tweak your marketing campaigns to increase conversion and reach your business goals.
Here’s a preview UTM traffic in Usermaven

What are Google UTM campaign tracking parameters?

Google has provided advertisers and publishers with loads of information on running ads and monetizing websites.

As far as campaign tracking is concerned, Google recommends a tool called Google Analytics Campaign URL Builder. You can also check out Google’s support thread on this topic.

The benefit of using this tool is that users can add campaign parameters to URLs and measure custom campaigns in Google Analytics.

The following are the parameters to be entered to generate a campaign tracking URL:
- - Website URL: The website or page URL that needs to be tracked. Provide the full URL address including HTTPS.
  - Campaign ID: This is where the ad campaign ID goes. Most ad networks provide advertisers with campaign IDs to track or identify certain campaigns.
  - Campaign source: Enter the referral platform, such as a Facebook ad or newsletter.
  - Campaign medium: Provide the campaign medium, meaning what the marketing medium is for the campaign, for instance, direct ad, sponsored email, or PPC ads.
  - Campaign name: Give your campaign a name for identification purposes, for instance, holiday-sales or Christmas-offer, etc.
  - Campaign term: Mostly used for paid search.
  - Campaign content: It’s used for A/B testing and content-targeted ads.
Let’s look at the steps involved in tracking a custom campaign through Google Analytics.

How to track a custom campaign using the Campaign Builder tool?

Go to the campaign URL builder
Access the Campaign URL builder to generate the campaign tracking URL. Make sure you have selected the web version instead of the play. Don’t panic if you haven’t done this before because it’s quite a simple process.

Opt for the GA4

Toggle from UA or GA4 using the button on the (left) sidebar. Don’t opt for UA (older Google Analytics edition) will no longer be available after July 2023.

Fill in the campaign builder form

Fill out the form. Go through the explanation of the parameters written in the previous sub-heading of this very article.

Grab the generated URL

When you fill up the form, the custom campaign tracking URL will be ready to use. You could also shorten the URL using the shortener button at the bottom.

Track via Google Analytics

The last step is to track the campaign URL in Google Analytics. Start with logging in to your Google Analytics account. Go to the Reports > Acquisition > Traffic Acquisition > Source/Medium.

A screen like this would appear:

Now you should look out for the campaign after selecting the session source/medium. The campaign source would be a referral, since the traffic would be clicking on your campaign URL and landing on the website.

How to view your URL campaigns in Google Analytics?

Creating any link or CTA is worthless if there is no tracking available to find out the number of clicks and the conversion.

No wonder all major URL shorteners or email marketing services have analytics sections for users to analyze the data.

Also read: How to create a call to action using a URL shortener?

If you have been playing around with custom short URLs, then you must have thought about viewing the URL campaigns in Google Analytics at some point.

There is a possibility that some marketers have no idea how to capitalize on URL tracking. Therefore, it’s our duty to put some light on every aspect of short-link management and campaign tracking.

Here are the steps involved in retrieving the URL campaigns in Google Analytics to see how they’re doing:
Log in to your Google Analytics account

First things first, log in to your Google Analytics account to get started with the viewing process. Make sure that you’re logging in to the correct Google Analytics account.

Go to the reports section

Once you’ve logged in, go to the reports section. It is the area where you see the site performance through reports. If you can’t find the reports option, hover your cursor on the left sidebar or click on the second option from the left – you’ll find the report button.

Open the acquisition area

Go to the Acquisition section from the reports area in the Google Analytics dashboard. It’s the section that provides users with all the information about how a site acquires visitors. The next step will further explain the process.

Access the traffic acquisition

After clicking on the Acquisition option, look out for the Traffic Acquisition option underneath the Acquisition option. It’s the third one under the Acquisition.

Select the campaign source

The source selection is crucial to the whole process. Click on the session drop-down menu right above the data table on the Traffic Acquisition page and choose source/medium.

Search the campaign URL

Provide the campaign URL in the search section right above the session drop-down menu. Once you paste the campaign URL, hit enter and let Google Analytics process your request. It’ll only take a couple of seconds to retrieve the data.

This is how you can view campaign URLs in your Google Analytics account.

Also Read: UTM Tracking Through Replug

Let’s conclude: URL campaign tracking summary

This article is written around the importance of campaign tracking, which is essential in digital marketing.

If you haven’t had a chance to learn about campaign tracking, then here’s a quick recap for you: it’s a process of analyzing the performance of the URLs using the tracking parameters that are added to the URLs.

UTM tracking system plays a vital role in tracking URL performance. Replug is a URL shortener and my go-to tool for link tracking along with generating short URLs.

Furthermore, this article goes deep into converting website or blog post URLs into traceable URLs using Campaign URL builder. Plus, I also covered how you can track those campaign URLs using Google Analytics.

Moreover, I cracked open how you can utilize Replug to create tracking URLs for your marketing campaigns. The step-by-step process of creating tracking URLs using Replug would help many readers, especially the beginners.

Digital marketers, social media experts, and content marketers rely heavily on organic traffic, email marketing, and social media marketing.

Therefore, it is essential for them to track campaigns to figure out what is working for them.

Campaign tracking could be a game-changer for gurus and experts trying to understand which medium is getting the most attention. That is why campaign tracking is crucial to the conversion optimization process.

Frequently asked questions

How do you track campaign performance?

Tracking campaign performance involves monitoring and analyzing the key performance indicators (KPIs) that are relevant to the specific campaign goals.

What are campaign tracking codes?

Campaign tracking codes, also known as UTM parameters or tags, are snippets of code that you add to the end of a URL to help you track the performance of a specific marketing campaign. These codes can provide you with information about where your traffic is coming from, which campaigns are driving the most clicks or conversions,

What is UTM campaign term?

UTM (Urchin Tracking Module) campaign term is one of the parameters used in UTM tracking codes to identify the specific keywords or terms associated with a marketing campaign.
March 3, 2023
TikTok bio ideas & hacks to drive traffic
It wasn’t long ago that TikTok was dismissed as just another fleeting trend, but today, it stands shoulder-to-shoulder with the biggest names in social media. Its ability to drive engagement, spark conversations, and create overnight sensations has made it an essential platform for brands, influencers, and everyday users alike. No wonder this short, vertical video platform has over 1.04 monthly active users!

If you’re looking to attract more eyes to your profile, optimizing your TikTok bio is a must. A well-crafted bio isn’t just about introducing yourself, it’s a powerful tool to drive traffic to your website, landing page, or other social platforms.

To help you stand out, we’ve compiled a list of creative TikTok bio ideas and hacks that can boost your visibility and engagement.

Without further ado, let’s dive in! Here are some TikTok bio ideas to inspire you and help you gain more views and followers.

Funny TikTok bio ideas
1. Joey Nevada
Joey shows self-pity in his TikTok bio using a bit of humor. This TikTok bio seems a little sarcastic but doesn’t attack anyone. Therefore, this makes it quite hilarious.

Related: TikTok Strategies to Promote Small Businesses
1. Marcus Costanzo
Marcus has quite a funny TikTok bio. It says, “food, cooking, and anything that involves eating,” which cracked me up.

The best thing about this TikTok bio was that it explained what the creator of the account is all about, but in a funny way. It sure is one of the funniest TikTok bio ideas I have ever read.

Motivational TikTok bio ideas
1. Khojiiii
Khojiiii is a fashion expert. However, he came up with quite a motivational TikTok bio that anyone can take inspiration from. He says, “VOGUE Paris hot seat is my destiny.”

Well, some self-help experts and motivational speakers suggest writing down your goals somewhere. And that’s a practical example of that. I found this TikTok bio quite motivational, though.
Related: Link Instagram to TikTok?
1. Words Of Benefits
The “Words Of Benefits” TikTok account has a fascinating bio. It goes, “Nothing is impossible. The word itself says I’m possible.” This TikTok bio is simple yet meaningful and deep. No wonder it has made it to the list.

The motivational and self-help social media accounts must have thought-provoking, meaningful, and brief bios so that they’re quick to read and understand. This is surely one of these TikTok bio ideas.

Turn your bio links into click-boosting machines

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Stylish TikTok bio ideas
1. Mashion
Mashion is a lifestyle and fashion news and updates platform. Their TikTok account has quite a stylish bio. It says, “Yeah, we’re here.”

It’s short, catchy, and entertaining. Isn’t it? The takeaway from their bio is that one can have a brief and to-the-point TikTok bio that grasps the audience’s attention.
1. Expressionits_
Anjali is a social media influencer. She has a very crystal clear TikTok bio. It says, “I’m here to entertain you by my dance or you can say by expressions.”

It seems like Anjali does expressions on TikTok, but also loves to dance. I found her TikTok bio quite stylish and entertaining.

Related: TikTok Trends for Businesses & Brands

Foodie TikTok bio ideas
1. Palmtreesandpellegrino
Guilia is a lifestyle blogger and content creator. She has mentioned “food, travel, and style” in her TikTok bio, which pretty much explains everything about her social media presence.

Most lifestyle influencers put out content about fashion, food, and travel. It allows them to collaborate and work with several brands along the way.
1. Romary Osorio
Romary is a food and lifestyle content creator on TikTok. Her TikTok bio says, “lifestyle, fashion, and food.” She often posts videos and photos about food.

I liked the way most lifestyle bloggers and influencers use food to create content and attract the audience. No wonder restaurants and food companies work with these TikTokers.
Related: Best Time to Post on TikTok
1. Le Marais
Le Marais is a bakery with branches in San Francisco and Mill Valley. They have quite a foodie TikTok bio. It says, “Home of (Croissant emoji). Come visit us in San Francisco and Mill Valley, CA.”

Since they have a bakery in their TikTok handle and the croissant emoji in their TikTok bio, it’s not difficult to figure out that they’re in the food business.

Health and Fitness TikTok bio ideas
1. Fred Athletics
Fred is a fitness expert and coach. He has a fitness-related podcast called Shredathletics podcast. Plus, he also offers a 1-on-1 coaching program.

It looks like Fred has figured out the TikTok platform as he is making the most of the TikTok bio opportunity. He hasn’t bombarded his TikTok bio with loads of info but still manages to share three entities.

Related: How To Remove TikTok Filter?
1. Kaitlin York
Kaitlin is a fitness expert and nutritionist who guides women on balancing hormones and suitable workouts.

Kaitlin has mentioned her Instagram handle in the TikTok bio. Plus, she has written quite a brief yet helpful TikTok bio line, which makes the viewers understand what exactly she does.

Cross-promotional TikTok bio ideas
1. Shagufta Ejaz
Shagufta Ejaz is a veteran TV actress from Pakistan. She has been creating a buzz on TikTok for the past few months.

Shagufta knows how to cross-promote social media channels to grow its followers. Her TikTok bio is quite a great example of cross-promoting social media accounts as she is promoting her YouTube channel and Instagram account.

However, the links for both platforms are missing out in her TikTok bio, but it still counts as a cross-promotion.

Related: TikTok marketing guide
1. Hirra Alavi
Dr. Hirra Alavi is a TikTok influencer. She came up with a rather creative TikTok bio. Her bio says, “No Bio Yet.” Furthermore, she added a YouTube channel link right away.

Even though her bio says that there is no bio yet, she still has a bio written on her TikTok profile. It’s a smart strategy to drive the audience toward the YouTube channel right away.
1. Malaika Riaz
Malaika Riaz is a TikTok creator from Pakistan. She only has her Instagram handle mentioned in her TikTok bio. That’s another example of a cross-promotion strategy as she directs her TikTok followers to the Instagram profile.

Travel and lifestyle TikTok bio ideas
1. Courtney Delfino
Courtney is a lifestyle blogger and traveler. She has a short, but clear TikTok bio. It says, “San Diego based travel + lifestyle blogger.” Plus, she goes on with adding her email address and website URL.

Influencers like Courtney often collaborate with San Diego marketing agencies, leveraging their local expertise to build partnerships with brands and businesses looking to expand their reach in the regional market.

The point is that Courtney knows how to maximize the TikTok bio opportunity. Not only does it explain what her brand is all about, but she also adds her email address and a bio link that leads to all important links.
Related: Increase Tiktok Enagement
1. Shane Ware
Shane is a travel and landscape photographer based in Austin, Texas. He has quite a simple yet attractive TikTok bio. It says, “Travel Photographer” on the first line, and then there is Instagram handle afterward.

So Shane is using the TikTok platform to showcase his photography as well as pointing the audience to buy his photographs via the link in the TikTok bio. Kudos to this smart move.

Related: How to check analytics on TikTok?
1. Yas Durali
Yas is a lifestyle influencer. Her TikTok bio says, “skin, beauty, lifestyle, and modest looks.” Then, she got her email address mentioned beneath the first bio line.

Besides adding the Instagram handle to the default social media place on the TikTok profile, she also has a short bio link for more links in the add a website section of TikTok. It shows she knows how and where to drive traffic from TikTok.

So these were 15 TikTok bio ideas or examples to learn or take inspiration from for adding your TikTok bio. It’s always good to look up to the influencers and social media experts as compared to going blindfolded.

TikTok Bio Hacks

Are you uploading TikTok videos for a while and looking to get more views? First things first, you got to be smart about TikTok ideas to pull this off.

We’ve got you covered. All you need is a handful of tried and true TikTok bio hacks to turn things around.

Here are some of the tips and techniques for improving your TikTok bio:

How to drive traffic using your bio?

TikTok can surely be a website traffic source for brands, influencers, and experts. All it requires is the know-how to drive traffic. Since we’re discussing TikTok bio hacks, here are some of the things you could do to open the traffic flood-gate through TikTok:
- Add your URL to the TikTok bio
TikTok bio is one of the undervalued real estate on social media. To start on the right foot, you must first add the URL where you want to drive traffic to from TikTok. Use the TikTok bio to make it happen.
- Don’t clutter your TikTok bio
Most beginners who try to cash in on any social media profile bio make a common mistake, which is cluttering their bio. Bombardment your TikTok or Insta bio won’t help you. The reason is that you won’t properly point the visitors in the right direction.
- Create videos relevant to your offer
One of the problems with the TikTok bio is that the content lacks relevancy. To make your TikTok bio work, you should start creating highly relevant and suitable content. Stick to your niche and try to help or entertain your audience with relevant content.
- Collaborate with other TikTokers
Collaboration is a key to getting more attention on social media as it helps creators meet like-minded audiences. It’s the social media growth hack almost every social media influencer uses to grow. You’d find Instagram, TikTokers, and YouTubers collaborate with other creators because they know the importance of collaborating with other creators.

Related: Become a social media-influencer
- Point viewers to the TikTok bio
If you want to effectively drive people to your landing page, website, or sales page from TikTok, try pointing viewers to your TikTok bio. You could ask the viewers at the end of the video or just use the in-video text or description to tell the audience about the link in the bio.
- Engage with the audience
Engagement fuels attention on social media. Plus, most social media platforms boost the reach of a profile that gets attention from the audience. One of the best ways to get attention is to have conversations through comments and DMs. If you want to drive visitors through TikTok bio, make sure that you’re getting some engagement on the platform.

Turn your bio links into click-boosting machines

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How to Add a Bio on TikTok?

Adding a bio to your TikTok account is not rocket science. However, you should know how important this section could be for growth hacking.

It doesn’t matter if you’re on TikTok to generate leads, build an email list, go viral, or drive website traffic – whatever target you’ve set, the TikTok bio would come in handy.

Here’s a simple five-step process for adding a bio on TikTok:
1. Open your TikTok app to get started with the process. (You could instantly get distracted by the music video or a funny skit, so stay focused).
2. Go to your profile to access the profile area, look at the profile option at the right bottom of the screen. Tap on the profile button to move forward.
3. Click on the “Edit profile” button on your profile to add a TikTok bio.
4. Tap on the “Bio” option; the new window would appear. Write down the TikTok bio. You could add up to 80 characters to your TikTok bio.
5. Save the bio once you’re done writing it.
That’s how you can add your TikTok bio.

How to Write a Call-to-Action for your TikTok Bio?

If you’re wondering what to write in your TikTok bio, then this section is tailored-made for you. Writing a random bio won’t make a difference unless there is a call to action with proper reasoning.

However, there are always some exceptions, for instance, if a TikToker goes viral, then any link in the TikToker’s bio would get some clicks no matter what.

Similarly, if a celeb adds a charity or donation link to the Instagram or TikTok bio, people would sure check it out.

Example: Casey Neistat – Donations Call

Casey Neistat is a popular filmmaker and YouTuber from New York City. He once shared the story of his friend in a video – A UPS delivery guy who needed money. Neistat’s followers donated a lot of money to the cause.

Anyway, allow me to shed some light on the key elements of writing a perfect call-to-action for the TikTok bio:
- Precise yet meaningful: A short bio often gets the attention of the audience. Keep your TikTok bio short and precise so that the audience doesn’t bypass it.
- Relevant to the audience: Writing some that the target audience doesn’t understand won’t help here. Always try to write a call-to-action in your TikTok bio that’s relevant to your audience.
- Irresistible offer: Make your offering so attractive that it becomes hard to resist. Influencers and experts add coupon codes or affiliate links to their social media bio to monetize their social media presence.
- Short and sweet links: Long and clunky URLs often push people away. Try using branded short URLs for your TikTok bio links.
- Crystal clear meaning: Some social media users add unnecessary jargon to their social media bios to make them look good. As a result, it decreases their click-through rate on social media bio links. Both the social media bio and call-to-action must be understandable for everyone.
This is the right or wrong way to write a good call-to-action for TikTok bio. However, the above-mentioned tips would help you craft a perfect call-to-action for your TikTok bio.

How to add your other socials to TikTok?

TikTok allows you to add your Instagram and YouTube links to your TikTok account. Once you add other socials to your TikTok account, they’ll appear on your TikTok profile.

A four-step process of adding other social handles to your TikTok profile:
1. Log in to your TikTok account to get started with the process. If you’re already logged in to your TikTok account, move on to the next step.
2. Open your TikTok profile. The profile option is available at the right bottom of the app. Tap on the profile button to access your TikTok profile.
3. Tap on the “Edit profile” button on your profile to start the profile editing process. Once you tap that button, it’ll take you to the settings area to edit the profile.
4. Scroll down to the social section. Tap on the YouTube and Instagram options to add the respective social media accounts. TikTok ensures that TikTokers could display their Instagram and YouTube handles on their TikTok profile.
Related: Learn to make money on TikTok?

Let’s Conclude

Driving traffic from TikTok or capitalizing on the TikTok bio isn’t the problem. The only challenge is to establish a TikTok brand. When followers start to enjoy your content and become loyal followers, everything seems doable.

If you ever wish to start TikTok to make money or dominate the competition on social media through TikTok, try sticking to your basics.

The following three key elements will make a huge difference:
- Picking a suitable niche
It all starts with the right niche. You can’t predominantly put out content if you aren’t confident about your expertise or passion. The solution is that pick something you’re good at or extremely interested in so that you could keep going no matter what.
- Posting consistently
Consistency is the key to success on social media regardless of the social media platform. Don’t start a TikTok account unless you’re not sure about your niche. Figure out your niche first, and then get to work. This way, you would be able to post content for a long time.
- Establishing a brand
Once you start enjoying the content creation process, you’re on the track to take off. Try understanding the power of brand building once you’re getting some attention on the platform.

An established social media brand won’t worry about using a short URL or normal URL in the bio; they’d know that followers will click on it anyway. However, it won’t hurt to utilize your TikTok bio link.

So these three key elements would immensely help anyone who wants to get big on TikTok.

Furthermore, don’t overlook establishing a bullet-proof TikTok content strategy to make sure that you’re off to a good start.

Capitalize on the opportunities the TikTok platform has to offer? Good luck!

Frequently asked questions

What is a good bio for TikTok?

A good bio for TikTok should be brief, catchy, and informative. Here are some tips to help you write a great TikTok bio:
Keep it short
Highlight your niche
Show your personality
Use keywords
Add links
Keep it updated

What can’t I comment on TikTok bio?

TikTok has recently introduced measures to restrict certain keywords in user comments, such as “shop”, “link”, “bio”, and “Instagram”. If you include these keywords in your comments, they may be subject to censorship or removal by TikTok. This is part of TikTok’s efforts to combat spam and ensure a positive and safe environment for its users.

Where is TikTok bio?

Your TikTok bio is a short description of yourself or your account that appears at the top of your profile.
February 17, 2023
A quick guide to deep linking & its benefits
How many times have you heard the buzzword “deep links” and thought about googling it?

Deep linking has been around for a while, and if you’re a developer working in the tech industry or you have been doing affiliate marketing to make money, then you may know about this.

However, the rest of the readers might not be exactly sure what deep linking is and why they need to learn about it.

Replug users and blog readers are online marketers, affiliate bloggers, digital marketing gurus, web developers, and social media experts.

So, we need to discuss a vital topic in the link management industry to make sure that you don’t miss out on any user engagement opportunities.

Well, this article is going to help you explain what deep linking is and your brand can benefit from deep linking.

So buckle up because you might want to pick a few nuggets from the sections below.

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

What is deep linking?

A deep link is a pathway that drives users directly to a specific page or section of the website or mobile app without having to launch the app or open the website from the home page.

In simple words, deep links are administered by marketers or app developers to direct the users to a specific in-app location or website URL before the user decides to take off.

A brief history of deep linking

The concept of deep linking has been around since the early days of the web, but it wasn’t until the widespread adoption of smartphones and apps that deep linking really took off.

Deep linking went mainstream when social media platforms took over the internet marketing realm. In a nutshell, the convenience of linking to specific content or section within an app, rather than just launching the app from the home screen turned things around for this marketing tactic.

Imagine opening an app and going across different sections to reach a specific section within the app. It would surely take a while to do that. Therefore, deep linking is immediately adopted by digital marketers and app developers to improve engagement and conversion.

Importance of deep links

Brands now understand the power of quick user engagement. Therefore, they try to squeeze every marketing channel to attract, engage, and convert the audience.

No doubt, such engagement tactics do wonders for social media marketing along the way. Not only does a deep link improve user engagement, but it also positively impacts the conversion rate.

In 2023, deep links are specifically linked to mobile apps and social media platforms. However, deep linking has been around for a long time.

Pro-bloggers and veteran affiliate marketing would know that many affiliate networks offer a deep linking tool for affiliate marketers to generate deep links to advertisers’/brands’ product pages.

So affiliate marketers copy and paste the landing pages or specific product pages of brands/advertisers into the deep link tools to generate their custom affiliate URLs for their campaign.

Several affiliate networks offer the facility to create a deep link for the specific page of the advertiser’s website. Usually, it’s the landing page or a product page that affiliate marketers want to promote.

Impact Radius is a popular affiliate network that provides a deep linking tool for affiliate marketers. Take a look at the screenshot below:

Similarly, ShareASale is another well-known affiliate network that offers a custom link generator, which does the same thing. Here’s the screenshot:

How Does a Deep Link Work?

The way deep links work is that such links are created using a specific URL format that includes the full path to the specific page or content within the website or app.

Suppose a website that has a page with information about a particular product. The URL for the homepage of this website might be “http://www.examplewebsite123.com”, while the URL for the product page might be “http://www.examplewebsite123.com/products/product-name”.

In this case, when the deep link to the product page would be created, the web browser or app will open and navigate visitors directly to the specific product page using the deep link system.

Moreover, in the case of a mobile app, the app may need to be installed on the user’s device in order for the deep link to work properly.

Deep links can be created and used in a variety of contexts, including in emails, social media posts, advertising campaigns, and more. However, they’re widely used in the social media industry mostly by top-tier social media and communication apps.

Why deep linking is so critical in building great mobile journeys?

Deep linking helps brands and influencers create a seo friendly and effective engagement experience that facilities the overall user experience of the prospects and customers.

A great mobile journey is a term that describes how easy and quick the accessibility of a tool or app is for the target audience.

It’s the era of smart devices and mobile communication, so brands might not want to comprise the mobile-first user experience. No wonder companies pay close attention to building responsive websites these days.

Since deep linking assists businesses in providing customers with quick access to resources, it directly influences the conversion rate.

To understand why deep linking is crucial to building a great mobile journey for the audience, it’s important to dive deep into the key reasons to use deep linking for better mobile journeys:

Seamless integration

Deep linking allows for more seamless integration of mobile apps into the overall user experience, as it enables developers to create links that take users directly to specific pages or features within an app, rather than just the home screen. This can help to improve the overall flow and continuity of the user journey.

Intuitive user experience

By allowing developers to link directly to specific content or features within an app, deep linking can help to create a more intuitive user experience, as it makes it easier for users to find and access the information or functionality that they are looking for.

Conversion optimization

Deep linking can be used to optimize the conversion process by allowing developers to create links that take users directly to the pages or features within an app that are most relevant to their needs or interests. This can help to increase the chances of a successful conversion by making it easier for users to find and engage with the content or functionality that they are looking for.

Fast communication

Deep linking can help to facilitate fast communication between apps and websites, as it allows developers to create links that can be used to quickly open specific pages or features within an app. This can help to improve the overall speed and efficiency of the user journey.

User engagement

Deep linking can be used to drive user engagement by allowing developers to create links that take users directly to specific sections or features within an app that are likely to be of interest to them. This can help to increase the amount of time that users spend within an app, and can help to improve the overall user experience.

Customer retention

Deep linking can be used to improve customer retention by allowing developers to create links that take users directly to the features or content within an app that are most relevant to their needs or interests. This can help to keep users engaged with an app and can help to increase the likelihood of them returning to the app in the future.

Benefits of Deep Linking in Mobile Apps

Deep linking has essentially become more useful to social media platforms and mobile applications after the vast adoption of mobile devices globally. The concept seems more like an engagement strategy for mobile users, let’s dive deep into the benefits of deep linking in mobile apps:

Access to location-based content

Deep linking allows you to link directly to a specific location-based page within an app, which can be useful if you want to direct users to content that is relevant to their current location.

Often companies have different versions of the apps or websites, so deep linking helps them navigate the users to the appropriate app or website version based on their country or city.

Personalized user experience

It can be used to provide a more personalized user experience by linking users directly to the content that is most relevant to them or the app version designed for them.

This can be especially useful for e-commerce websites where deep linking can be used to direct users to a specific homepage based on their IP address or other location-detecting parameters.

Target a specific audience segment

Brands and entrepreneurs try to segment their audience whether they’re doing email marketing or social media advertising. Once they successfully do that, it makes it easier for them to reach out to a specific segment of the audience.

This is where deep linking comes in handy when companies and experts can generate specialized deep links based on the credentials of the specific segment.

Speed up the communication

No doubt that deep linking can speed up the communication process by allowing users to access specific content within an app quickly and easily. This can be especially useful in situations where users need to access information quickly, such as when they are trying to make a purchase decision.

Improve conversion rate

By providing a more personalized and relevant user experience, deep linking can help to improve the conversion rate for an app or website. This can be especially important for e-commerce apps, where deep linking can be used to direct users to specific product pages and increase the likelihood of a sale.

You must have noticed that sometimes when you visit a rather big e-commerce store, it automatically detects your country or sometimes directs you to your country-specific online store version.

Improves search engine discoverability

One of the key benefits of deep linking is that it also allows search engines to easily index and rank specific pages or content within a website or app, which can lead to better search engine optimization (SEO) and improved discoverability.

How to create deep links using Replug?

Replug is among the best link management tools that offers precise and branded short links, deep linking, bio links, QR codes, and several other URL management services.

One of the features of Replug is deep linking. I’ll use the TikTok example, meaning I’ll create a deep link for a TikTok video just to showcase how it’s done.

If everything goes perfectly, the short URL will be created as a deep link and it would open the same TikTok video in the TikTok app on clicking on that short link.

Interesting read: How To Put A Link In TikTok Bio?

Let me walk you through how you can create deep links using Replug:
- Step1: Log in to your Replug account
To create a deep link using Replug, log in to your account. Create an account if you haven’t signed up yet. Replug has a 14-day free trial offer.
- Step 2: Create brand & a shortener campaign (skip if it’s already created)
In the next step, you have to create a brand. Navigate to manage and click on Brands.

Once you have landed on the brand’s webpage. Click on the New Brand tab and create your custom brand.

Now create a shortener campaign. Navigate to Manage and click on the Campaigns tab.

Go ahead and create a campaign. Provide an appropriate campaign name.

Note: Remember you need to create a link-shortening campaign. Don’t check any other boxes such as retargeting or call-to-action, etc.

Related: Share YouTube videos using deep links?
- Step 3 : Go to the deep links section
Once you successfully create your campaign in the Replug account, go to the deep links area.

To access the deep links section, click on the profile icon from the top left of the dashboard and then click on the “deep links” option.
- Step 4: Choose the platform
This is the step where you’d have to choose the platform for the deep link campaign. After landing on the deep links section page, there will be dozens of options across different categories.

Click on the icon of the platform you want to create your deep link for, for instance, TikTok or Pinterest. Once you click on the platform icon, a popup window would appear.
- Step 5: Adjust the formatting
The popup window as shown in the above image would be a deep link integration area where you get a chance to adjust the formatting of the deep link.

Moreover, this integration area would also showcase different available deep link formats/options for each platform.

Once everything looks okay, just click on the “create deep link” button to go ahead.
- Step 6: Create a deep link-enabled short URL
The last step is also crucial to the whole deep link creation process. It’s the section where you input the associated URL as well as choose the appropriate campaign.

When everything goes smoothly, there shouldn’t be a problem. Turn on the deep link option for the link using the toggle, just in case.

Also, makes sure that the deep link is supported for the URL. Fix the URL formatting if the deep link is displaying an error.

Once everything seems okay, go ahead and save the link. Now you have created a deep link for your favorite social media platform.

As I said earlier that if everything works out fine, the short link would be used as a deep link and it would open the TikTok video in the TikTok app. I tested this short URL and it did open the TikTok video in the TikTok app.

Try it yourself: https://replug.link/CS2titok

FAQs about deep links

What happens when the user is deep linked into an app they don’t have installed?

When a user clicks on a deep link but doesn’t have the relevant app installed, then there are two possibilities that could happen depending on the platform or app. The deep linking system would either open the web version of the app or take you to the relevant app store to install the specific app.

Deep link vs. hyperlink – what is the difference?

A deep link is a mobile link that directs the user toward the relevant app instead of the website. Whereas the hyperlink is a link that sends the website visitor to the specific page or website it’s linking to using a web browser regardless of the device.

What is the biggest benefit of deep linking?

The most important one is that it provides end-users with quick access to the content within the app or website.
February 14, 2023
Benefits of a link rotator: Why & when to use rotating links?
How and why to use a Link Rotator?

A link rotator is a tool that allows you to rotate multiple links and track their performance. This can be useful for a number of reasons:
Read further to learn more….
Marketers use link rotation tools to understand the website visitors or audience response towards the provided URL links, so to speak. So if you share your website or actively share content on social media then use short URLs on social media to drive traffic to your website pages, blog posts or fan pages. Adding link rotation to your marketing repertoire can be a good way to convert more audience.

URL shortening is a popular link management tactic. However, the story doesn’t end with utilizing short links on social media. This is why we decided to shed some light on the concept of link rotation .

For those who are curiously waiting to find out where exactly we could use link rotators, this section is written for them. There are several occasions when you could use link rotators. Let’s find out:

1. A/B Test Campaigns

77% of companies run A/B testing on the website.

(99 Firms)

Link rotators could come in handy when you want to run A/B split testing campaigns with your links. Digital marketing may have a million ways to market your product or content, but the end goal of every strategy or tactic is to attract the audience to take action. Therefore, embrace the link management strategies.

Most top-notch URL shorteners have a link rotator feature for A/B testing. A/B testing is a testing strategy of creating two options for comparison. Usually, marketers test out two ad designs or ad headlines to do a comparison between them.

Since link rotators allow users to split the traffic to two different destinations, it helps them understand which one performed better. It could be two sales pages or separate websites.

2. Promoting products in affiliate marketing

Affiliate marketing is a monetization model that allows marketers to earn commissions on sales. Affiliate marketers – whether they’re bloggers, YouTubers, or Instagram influencers – the majority of them use short links for their affiliate links.

Plus, short URLs are used for almost all the outbound links that they need to track. There are short URL WordPress plugins that most of them use for shortening their URLs.

Link rotation could be used in affiliate marketing by setting up two different links to see which drives more visitors or which one attracts more eyeballs. It could quite be an experiment, because affiliate marketing depends on link clickability. One can’t earn a living with affiliate marketing if links aren’t being clicked.

Related: Affiliate Marketing Guideline for Beginners

3. Sending out emails in email marketing

59%of companies use A/B testing on their email marketing campaigns.

(QY Research)

Email marketing is a digital marketing strategy that allows brands, businesses, and marketers to reach out to their subscribers via email. The subscribers must opt-in to receive the email newsletters.

Email marketers use their email content to convey their message and insert links to drive traffic to their websites or landing pages.

Link rotators could be infused into an email marketing campaign by adding two or more links with different anchor texts across multiple emails to see which one works best. However, one has to make sure that all the links are pointing to the same page.

Related: Email Marketing: The Best Time And Day To Send Your emails And Make An Impact

4. Driving traffic through social media marketing

Social media is a powerful source of website traffic. Marketers heavily rely on social media platforms such as Pinterest, YouTube, Quora, and Facebook to get website traffic. A small portion of that social media website traffic could convert into paying customers.

Link rotation could be used on social media when driving website traffic. Since link rotation helps you understand how the audience behaves towards your links, it gets easier to understand the acceptability of a specific URL or website page.

5. Running ad campaigns

Online ad campaigns are incomplete without providing the destination URLs. Advertisers usually drive traffic through their online ads to the landing/sales pages or product pages on the website.

Link rotation could help advertisers with creating multiple links for their pages to analyze how those users receive those links.

So these were a few of the use cases of link rotators in digital marketing, but I’m sure there are plenty of other areas where link rotators could help marketers.

6. Link Rotators and SEO

“We find that content marketing is by far one of the highest performing channels over the long-term. On average, our clients see that people who subscribe to their blog are 50% more likely to become paying customers than non-subscribers. That’s a big difference,”

Jenna Alburger, Digital Marketing Strategist @ Outlier Creative
(Data Box)

Link management is a vast domain and doesn’t only cover URL shortening. You must have learned so far that link rotation is a vital feature of URL-shortening tools.

Link rotators could come in handy in SEO for many reasons. One of those reasons is that link rotators go hand-in-hand with A/B testing and SEO experts split tests with landing pages, CTAs, navigation, content, and other stuff all the time .

Link rotators assist marketers and conversion specialists with driving traffic to specific pages or rotating some visitors for testing purposes. The reason behind pivoting some of the website visitors could be bringing some attention to the specific offer or landing page.

Similarly, the clickability on the CTAs or banners could also be analyzed by using the link rotation technology.

7. Rotate multiple links

One of the reasons why you should be trying out the link rotating feature is to rotate multiple links for testing purposes. You might want to see which one works best for you. For instance, if you have a dedicated domain registered for your short URLs, you could test out the link shortening with the custom domain and the regular domain to see the difference.

8. Alter destination URLs

Altering or rotating destination URLs is one of the features that most URL rotators offer . It allows marketers and bloggers to test the outcome if they switched the destination URLs, meaning if the traffic lands on a different destination page.

9. Add a link weight

Adding a link weight is the ability to tell the link rotator about the importance of two or more links by setting a certain percentage for each link. Replug allows users to set the weight while A/B tests the URLs.

In conclusion, link rotators provide a number of benefits for online marketers and businesses. They allow for easy tracking and analysis of traffic, enabling users to see which links are performing well and which are not. They also offer the ability to rotate multiple links, providing a way to test different campaigns and marketing strategies. Overall, link rotators offer a powerful tool for optimizing online marketing efforts and are an essential part of any online business strategy.

To further enhance and uplift your marketing campaigns, consider using Replug’s top-notch URL shortener to create branded, trackable links that complement your link rotator strategy.
January 24, 2023
Call to action for social media: 15 best examples
A call to action for social media is an untold success secret that top brands and influencers use it every day.The majority of the top-performing social media content usually has a strong call-to-action phrase.

No wonder the audience reacts to it quickly. I’ve got social media call-to-action examples to share with you. But, before I get to those examples, it’s essential to discuss the basics around call-to-actions that will come in handy.

Why do CTAs matter in social media marketing?

Social media marketing becomes dull if there is no activity whatsoever. The purpose of social media call-to-actions is to entice the audience to react to the message.

Social media success lies in the engagement process regardless of the social media platform. The reason CTAs matter in social media marketing is that they encourage the audience to respond to social media posts no matter what.

What elements should you include in your CTA strategy?

Here are the seven key elements that should be added to a CTA strategy:
1. Wittiness: A little bit of fun or excitement goes a long way
2. Appeal: An appealing message that attracts the audience right away
3. Shortness: A short and sweet copy that is understandable and catchy
4. Relevance: It should be related to the target audience in order to work
5. Clarity: It must help clarify the context of the story or event
6. Enticement: It must be enticing the audience to reply
7. FOMO: Sometimes, a fear of missing out also helps in conversion. Try using the urgency-factor in the CTAs.
Call to actions for social media

There is plenty to learn from the experts on social media in every area – CTAs are no exception. Take a look at some of the examples of call-to-actions for social media:

LinkedIn CTAs

LinkedIn is a top-tier social media platform, and ignoring this lead-generation machine would be a big mistake. When it comes to LinkedIn posting ideas, CTAs should be part of every social marketer’s LinkedIn content strategy.

Below are some good examples of call-to-actions found on LinkedIn.

1. Amazon Web Services

Amazon Web Services (AWS) is a popular cloud hosting service that allows users to host websites and apps.

Let’s check their LinkedIn ad:

Why it works
- The main copy of the ad states the message with clarity. It simply hits the bullseye by targeting web and app developers.
- A plus point in this LinkedIn ad is that it tells the audience about getting started for free – the CTAs like “sign up for free” and “free trial” in the copy always bring attention.
- The ad has a “learn more” call-to-action that drives visitors to the AWS sign-up page. Moreover, such CTAs push prospective customers one step further, especially if they’re on the fence.
If you are looking to track or disguise links that appear much friendlier to the online user, then Amazon link shortener is just the tool for you. It helps you optimize product URLs and turn them into trackable and easy to share short branded links.

Enrolling in an AWS courses can help you better understand these tools and features, enabling you to make the most of AWS for website optimization and performance.

Tip: Make most of your CTAs by using it with deep links to amplify marketing efforts by sending users directly to the in app content and trigger app installations to the users that have not installed the app on their smartphone devices.

2. Microsoft

Microsoft is a tech giant that sells software, operating systems, and gadgets.

Here’s Microsoft’s recent LinkedIn ad about financial institution’s guide to the public cloud:

Why it works
- The crux of the message is clearly written in the white bold text on the ad. No fluff or detailed text.
- The “download now” CTA on the ad banner symbolizes that there is an ad for a downloadable item. It hints to the target audience to look into it.
- Microsoft’s marketing team smartly used the “download” call-to-action button on the ad to make it easier for the audience to decide and take action about downloading the public cloud guide.
3. LinkedIn Talent Solutions

LinkedIn Talent Solutions is a powerful recruitment tool available on the LinkedIn platform.

Here’s their LinkedIn ad:

Why it works
- A brief yet meaningful introductory text on the ad steals attention immediately.
- Short link at the end of the introductory text gives the audience a chance to explore it further.
- A downloadable CTA tells the target audience to get their hands on the downloadable item.
Tip: Audience-matched targeting can help you reach more prospects you already know.

4. Reliance Infosystems

Reliance Infosystems is a tech powerhouse that offers cloud hosting, network management, and IT security management services.

Take a look at their LinkedIn ad:

Why it works
- The text on the ad image easily becomes overwhelming for the viewers unless it’s short and precise. Reliance Infosystems seems to be pulling this off quite well.
- The dashboard picture of their software solution balances the whole thing. Pictures and vectors mostly help retain the target audience’s attention.
- The sign-up call-to-action pushes the audience to take a leap.
5. LinkedIn Learning

LinkedIn Learning is an educational platform from LinkedIn. It provides users access to the platform through their LinkedIn accounts. Check out their LinkedIn ad:

Why it works
- The most attractive part of this ad is the copy of the ad. It has a short yet catchy statement on the ad banner. Along with a strong CTA phrase, the “Learn more” CTA button persuades users to click and get more information.
- A number or percentage on the ad copy immediately grasps the attention of the viewers.
- The ad design is quite simple which shifts the focus toward the copy.
Twitter CTAs

Twitter may seem simple, but it has a lot to offer. All you need is to know how to capitalize on the attention. Here are some of the tweets from brands and influencers that are crushing it with their call-to-actions on Twitter:

Tweets allow to use a limited amount of characters. So link shorteners for Twitter help create short URLs that can fit into your tweets.

6. Canva

Canva is a popular online graphics designing tool for creating social media images, banners, and ads. Check out their tweet:

Why it works
- The tweet from Canva vividly targets the organizations or companies with team members for their “Canva for teams” plan.
- The simplicity of the tweet language ensures that readers keep on reading the two-paragraph tweet from them.
- A call-to-action text at the end of the tweet makes it easier for the prospective audience to click through and land on the respective plan page.
7. Guy Kawasaki

Guy Kawasaki is an entrepreneur, investor, and adviser to startups.

I stumbled upon one of his recent tweets, and it’s worth mentioning here:

Why it works
- A one-line tweet and the text body includes “7 lessons” – it surely rings the bell. People would like to take a sneak peek at the list of seven lessons even for a second. A good move, indeed.
- A short URL is used very smartly – the tweet stays in just one line, which makes the short link more prominent and clickable.
- A picture is added to the tweet just to weigh in on the organic reach. Pictures and images usually get more attention and organic viewership as compared to text-only social media posts.
8. Semrush

Semrush is a powerful SEO analysis and rank tracking software used by professional digital marketers around the globe.

Here’s one of their tweets mentioning SEO expert Barry Schwartz.

Why it works
- The tweet from Semrush cashed in on the hot trend in the online marketing and SEO fields, which is the September core update 2022.
- Semrush mentioned Barry Schwartz in the tweet, which is a fantastic engagement strategy and gets the attention of the audience.
- A short and brief call-to-action directs visitors to the article, which makes it a perfect tweet from a social media engagement standpoint.
9. TV Guide

TV Guide is an entertainment portal that discusses TV shows and movies.

Take a look at one of their recent tweets:

Why it works
- The tweet has a news update for Netflix fans. It announces the availability of the Witcher: Blood Origin TV series on Netflix.
- The tweet is short and sweet with no fluff. Such social media posts get more attention as compared to hefty social media posts.
- TV Guide wrote a simple yet attractive call-to-action for driving Twitter followers to the article.
10. PageFactory

Allison Seboldt is the developer of PageFactory – an online content publishing app for content management systems.

Check out her tweet:

Why it works
- Allison’s tweet has an attractive text body. She kept it simple yet meaningful. Her tweet was about the announcement of PageFactory’s integration with the Webflow platform.
- The second thing that fascinated me was the two-line explanation that summed up the whole tweet.
- The call-to-action was clear, concise, and catchy – it pushes the audience to click and check out the website.
- The video in the tweet took the announcement to the next level.
Tip: Along with CTA’s, use retargeting ads to retarget people who haven’t visited your website and win back your online customers.

YouTube CTAs

YouTube is the second most popular search engine on the internet. When it comes to call-to-action for social media, YouTube has an excellent real estate to offer for CTAs.

Shorten links and add CTAs to your Youtube links using a Youtube URL shortener.

Let’s take a look at a couple of YouTube influencers who are capitalizing on the call-to-actions on YouTube:

11. Epic Gardening

Epic Gardening is a well-known gardening brand that has a YouTube channel and a website. Let’s see how this gardening brand is using the call-to-actions on social media:

Why it works
- Epic Gardening is using the video description for sharing the link. Since the video description is a place to find the detail about the video, the channel has a product link in the video description.
- The channel is promoting the lemon plant through the link in the description – the video is also about the same plant. Therefore, relevancy is the key to generating sales.
- The product link is in the first line of the video description, which makes the link more prominent.
12. Creative Explained

Creative Explained is a YouTube channel around gardening and life hacks made by Armen Adamjan. He is promoting an ebooks bundle deal and using his YouTube video descriptions to sell the bundle deal.

Take a look at the description of one of the recent videos on this channel:

Why it works
- Armen mentioned his website address in the very first line to drive people to check out the deal next to the call-to-action.
- This YouTube influencer used the naked URL of the bundle deal right below the call-to-action.
13. Meta for Creators

Meta for Creators is a platform built by Facebook with creators in mind so that they could meet, collaborate, and earn money online.

Check out their Facebook ad:

Why it works
- The ad has a short and sweet introductory text, which catches the attention in a split second.
- Meta for Creators used the “follow” in the introductory text and mentioned their Facebook page to grow followers.
- They used the video to attract, engage, and convert the audience.
- The ad also has a “Follow” CTA phrased button at the bottom to ensure that more people follow their Facebook page.
Tip: Use bio links tools for your Instagram, Facebook, TikTok and Twitter to drive more followers and conversions.

14. Compose AI

Compose AI is a browser extension that has powerful AI features to write speedy emails and messages. It works across multiple sites but is commonly used for Gmail.

Here’s the Facebook ad for Compose AI:

Why it works
- The first and foremost is the circled “free” text in the ad copy, which immediately steals the attention.
- The ad image showcases a snippet of how this tool works – it’s an excellent way of enticing the audience to try out the product.
- The headline of this Facebook ad says, “Write 2X Faster for Free” – it’s a fantastic one-liner along with the download CTA at the bottom.
Tip: Automate your content publishing using social media management platforms and grow your reach.

15. Circle

Circle is a financial technology company that helps in financial transactions at a fast-paced using the power of USDC and Euro Coin.

Let’s take a look at their Facebook ad:

Why it works
- Circle is cashing in on their ability to deal with USDC cryptocurrency in their Facebook ad.
- The copy of the ad emphasizes the trustworthiness of the coin.
- They also have a “learn more” CTA at the bottom to drive people to their website for more details.
Replug: How do CTAs work?

Replug is an all-in-one link management tool that creates branded short URLs with the ability to track link performance.You can make your links even more effective by using its short URL generator to create customized, trackable links that enhance your branding and boost click-through rates.

Moreover, the additional features include deep links, custom domains, integrations, bio links, UTM codes, retargeting, and call-to-actions.

Here are the steps of creating a CTA using Replug.

Step #1: Create a campaign in Replug

Log in to your Replug account and go to the campaign section. Click on the “New Campaign” button to get started with creating a new campaign.

Step #2: Select your brand

The second step is to select the appropriate brand or create a new one just in case. Once you’re done with this, click the “next” button to proceed.

Step #3: Choose the CTA widget

The next up is the selection of the CTA widget. Since you’re creating a call-to-action with Replug, choose the “call-to-action” option from the widgets section.

Step #4: Opt for the CTA type

After selecting the CTA widget, choose the CTA type. You’ll see three options, such as a button, link, and form. Choose the required CTA type to proceed.

Step #5: Add a CTA message

Add a CTA message afterwards. If you opt for the CTA button option in step #4, you’ll have to input the message headline, message body, and button text.

Step #6: Customize the CTA

You can customize the CTA to match your company’s branding if you will.

Step #7: Adjust the appearance

Adjust the popup timing in the appearance settings to make sure that the CTA snippet appears the way you want it to appear.

Final thoughts on call-to-action for social media

Most people think of call-to-action buttons as green or yellow rectangular buttons that say “sign up” or “download” on the websites.

However, a call-to-action doesn’t necessarily mean a button. In fact, it could be a text, image, or emoji that navigates the audience or influences the visitors to take an action.

Since there is cut-throat competition on social media, it’s essential to use every tool available at your disposal to attract, engage, and convert the audience.

The call-to-actions for social media is surely something that could increase post visibility, clickability, and engagement across all social media platforms.

Don’t hesitate to alter your social media strategy by including tailored-made call-to-actions for social media to see how they turned out for you.

Reach out to us on social media and tell us how this tactic worked out for you because if it works, then you could always rinse and repeat.

Frequently asked questions

Here are some burning questions about social media CTAs that need to be answered:

Does every social media post need a call to action?

Social media posts with call-to-actions tend to perform better from an engagement standpoint. However, it’s not absolutely important to infuse a CTA every time you post on social media.

Some social media post types such as useful tips, personal stories, and case studies don’t require call-to-actions. Instead, they have to be authentic, helpful, and engaging.

What is a call to action on TikTok?

The commonly used call-to-action on TikTok is “link in bio” – it’s similar to Instagram. However, it’s a completely different story in the TikTok ads.

What is a call to action on Facebook?

Facebook allows URLs in the caption/introductory text on a post. Most social media users utilize short links on Facebook to drive the audience to their website or a different social media profile. It’s a popular social media tactic to capitalize on the attention.

What is a good call to action on Instagram?

A good call-to-action on Instagram means a CTA that grasps the attention right away. To make such a CTA, make sure that you’re reaching out to the right audience, sharing something relevant with powerful call-to-action such as free, get access, download now, grab it today, avail discount, early access, etc. Instagram link shorteners like Replug help create tracking CTAs and bridge pages that can redirect traffic to any webpage with a shortened URL that helps convert more.

What is a call-to-action hashtag?

It’s a type of hashtag that brands and organizations create that emphasizes taking action or encouraging the followers to perform a specific job. Sometimes, brands start a Twitter trend with a specific hashtag and pay influencers to use that hashtag for promotion.
October 3, 2022
What is a Tracking URL and How Does it Work?
What is a tracking URL?

A tracking URL is a link that contains one or more URL parameters to track, identify, and analyze user activity or behavior on a website.

URL tracking is an engagement strategy used in digital marketing that allows marketers to track the clickability, conversion rate, and call-to-action buttons on the websites.

Have you seen a call-to-action button in an email newsletter or cloaked Amazon affiliate links?

The reason behind it is that e-commerce marketers utilize tracking tools that allow them to add parameters that help track user behavior and also to win back customers through retargeting.

Why is URL tracking important?

URL tracking is an essential process in online marketing that helps marketers in analyzing the overall performance of the URLs. It includes factors such as number of clicks and conversions.

The reason why the URL tracking process is important for bloggers, affiliate marketers, and digital marketers is that it assists users in determining the link performance in an article or on a website page.

It’s nearly impossible to track affiliate sales without URL tracking. Almost every affiliate network or affiliate marketing software uses URL parameters in the product links to track the clicks and conversions.

Digital marketing experts use UTM parameters to track their website visitors and understand the source of the traffic. They set separate UTM parameters for Google ads, Facebook ads, social media, landing pages, etc.

To sum it up, the reason why URL tracking is important in the digital marketing world is that it provides users with insights into link performance, click activity, and conversion rate.

Related: What Is A Vanity URL & How To Track It?

How does the URL tracking work?

URL tracking is an online marketing strategy that monitors the impact of the marketing campaigns through link performance. Following are the activities that can be tracked with URL tracking:
- Clicks
- Conversion
- Affiliate commissions
- Click-through rate
- Traffic sources
- Leads generated
URL tracking process
- Define the purpose of URL tracking:
Bloggers and marketers don’t vaguely start tracking random URLs. Instead, there is always an agenda behind the tracking.
- URL selection:
Pinpoint the URLs that you can track over the next few weeks or months.It’s almost impossible to manually track hundreds of thousands of URLs.
- Opt for the most suitable UTM parameters:
Opt for the most suitable UTM parameters to insert in the URL to track. A UTM parameter is a tiny code that goes into the URL address to track the sources of website page traffic.
- Tracking the UTM parameters:
The last and most important part of the URL tracking process is tracking the UTM parameters. Track UTM parameters through Replug or also can use Google Analytics.

When should I use a tracking URL?

There are several use cases for tracking URLs. Once you have figured out what tracking a URL means, it gets easier to apply the tactics.

Here are different scenarios when you should use a tracking URL:
- Record the clicks on the links:
Whenever you want to know how many clicks a link has gotten, the easiest way to track the clicks is by using a tracking URL.
- Track sales and conversions:
E-commerce stores and online businesses track sales and conversion through a tracking URL. It usually comes in handy when businesses want to know where the sale or conversion has come from on their website.
- Identify the top-performing pages:
When there are multiple sales pages with unique UTM parameters, it’s easier to identify the top-performing sales page.
- Study the performance of the links on a site:
There are site-wide links available on every blog or website. Tracking URLs help admins understand the overall link performance on the website.
- Allot the affiliate commissions appropriately:
Tracking URLs are imperative in affiliate marketing. No wonder the affiliate product links are long and clunky. The affiliate networks use URL parameters to identify and allot the affiliate sales to the appropriate affiliate account.
- Find the traffic sources for a landing page:
When marketers create a new landing page for a new product, they share the landing page link across all channels, such as social media, email newsletter, blog sidebar, etc. Therefore, the source of the website visitor is easily traceable with a tracking URL.
- Trace the footprints of the generated leads:
Lead generation means when a visitor signs up for a trial account or downloads a freebie. Marketers insert a UTM parameter that explains where the lead came from.

Types of URL tracking

There are three types of URL tracks that are being used:

1. Auto-tagging

The auto-tagging URL tracking is a URL tracking system that automatically adds relevant slugs to the URL that helps in tracking the data. There is no need to manually add a tag to every URL.

2.Manual tagging for backend systems

Manual tagging for backend systems relies on the ValueTrack parameters. These parameters track information about the ad clicks. Adding these parameters to your ad campaign, the user can track or identify the details such as device, location, and other information about the audience.

3.Manual-tagging

In a manual-tagging system, the user needs to put in the UTM parameters using a URL builder. Usually, the UTM tracking generators have a form and the users need to fill in the blanks using the parameters to generate the tracking URL.

How to track URLs with UTM parameters?

Are you wondering about tracking URLs with UTM parameters?

Here are four steps to follow:

#1. Select the URLs to track

The URL tracking process begins with selecting the URLs to track. Most experts start with choosing the UTM parameters and bypassing step no. 1, which doesn’t make sense. So start with the URL selection and then get to the UTM parameters afterward.
Usually, digital marketing experts use UTM parameters on the call-to-action buttons in email newsletters, landing pages, discount offer pages, and Facebook or Google ads.

#2. Choose appropriate UTM parameters

The next up is to choose the suitable UTM parameters to add to your URL. Digital marketers who run Google ads or Facebook ad campaigns know the effectiveness of these UTM parameters.
Moreover, a campaign’s URL could have multiple UTM parameters doing their specific jobs. The most common UTM parameters are mentioned below:

utm_source:

To identify the traffic platform sending traffic to a website

utm_medium:

To understand the type of link where it’s being used

utm_campaign:

To specify a certain campaign or promotion

utm_term:

To recognize the search term the brand is targeting

utm_content:

To explain the type of content used to drive website visitors such as an article text or a sidebar banner.

#3. Place the UTM parameter tracking

UTM parameters placement does seem a difficult task, especially for online marketers who have zero experience with HTML or website code editing. However, the manual insertion of the UTM parameter isn’t the only way to do it.
There are several UTM tracking code generators available on the market that lets you insert the UTM parameters into a URL. Not only are these UTM generators spot on, but they also make the process faster.

#4. Analyze the results

It’s necessary to keep an eye on the campaign results to navigate along the way. To get started with tracking your UTM campaign results, follow these steps:
Go to your Google Analytics account for further steps
Head over to the Acquisition. Then go to the Traffic Acquisition.

You’ll see all the traffic acquisition channels.

The UTM campaign would reflect under the source/medium section, so look out for that.

How to get a tracking URL?

The UTM parameters are extremely helpful when tracking user behavior during an online campaign. A tracking URL with complete tracking anecdotes could come in handy in social media marketing, online advertising, and email marketing.

Have you ever hovered over a link in an email that includes various terms such as source or medium? The reason is that these are types of UTM parameters that facilitate to track the performance of the email marketing campaigns.

You might wonder, how do I get a tracking URL? Well, you can opt for a decent UTM tracking tool that allows you to add UTM tags to your URLs without making a big deal out of it.

Add UTMs with Replug

Replug is an all-in-one link management platform for creating, managing and tracking vanity URLs for social media, online advertising, or email newsletters. Its custom URL shortener free tool allows users to shorten the long URLs so that they appear clean anywhere you share them.

Moreover, the additional Replug features include UTM, retargeting, bio links, QR generation, mobile deep linking, and more.

Here are four simple steps to get a tracking URL using Replug:

Step 1: Log in to your Replug account
Go to the Replug app and log in to your account.

Step 2: Enter the URL to shorten
After the login, you’ll see a URL shortening snippet right on the dashboard. Select the Replug campaign and paste the long URL you want to shorten and add UTM parameters to the campaign. If you haven’t created a campaign, you’ll be better off creating one.

The moment you paste the URL to shorten it, an “Add UTM” CTA button will appear next to the URL.

Step 3: Add UTM parameters

Click on the “Add UTM” CTA button to include the UTM parameters to add the ability to track the URL using Replug.

Once you click that CTA, you’ll be prompted with a UTM screen – you’d have to select an already created UTM or add a new one.

If you choose to create a new UTM code, a form will pop up to fill out.

Go through this step as it’s crucial to add the URL tracking. Once you’re done with adding all required parameters, proceed to the next step.

Step 4: Generate the short URL
After you add the parameters, they will appear along with your URL. Proceed further to generate that short URL along with UTM parameters to track link performance.

Start Tracking

Generating a tracking URL is a great tool for online marketers to push sales growth. The fundamentals of a tracking URL will remain the same whether you use Google Analytics or a URL shortener tool. However, the benefits of URL shorteners are still yet to be explored to its maximum potential.
Brands and entrepreneurs use URL tracking for branding, building a custom audience, and generating more sales.

Frequently asked questions

Can URL be tracked?

Any URL that contains the tracking parameters can be tracked. The ideal method is to include UTM parameters to track the URL performance.

What is URL tagging?

URL tagging is the process of infusing identifiers to the URLs to attribute the traffic to a specific campaign or event.

What is UTM stand for?

UTM stands for Urchin Tracking Modules.
September 20, 2022
What Is Affiliate Link Cloaking & How To Do It?
What is Affiliate Link Cloaking?

Affiliate Link Cloaking is a process of replacing the long and clunky affiliate product links with short links that trackable links and point visitors to the same URL destination, but are trustworthy and brandable.

Expert affiliate marketers use affiliate link cloaking to make their affiliate product links look more trustable. You might be wondering how to get your hands on those short links. So let me briefly explain affiliate link cloaking, and then we will touch on more relevant topics you should know about.

Shall we?

Bloggers and marketers use affiliate link cloaking because visitors are hesitant toward longs and clunky product URLs. Most experts try to simplify the URLs, CTAs, and navigation so that readers feel safe.

Perhaps, people are skeptical about long URLs because scammers use several protocols in the URLs or page contents that lead to data theft or privacy issues.

Most website owners want to track the clickability on their site pages to analyze their on-page SEO strategies and understand the content performance through user behavior.

Anyway, affiliate link cloaking allows affiliate marketers and bloggers to minimize the complexity in the website navigation and provide a better user experience.

Should You Cloak Your Affiliate Links?

If you have ever thought about whether or not you should cloak your affiliate links, then this section might convince you to start paying close attention to affiliate link cloaking.

I like cloaking affiliate links because I don’t want to scare off readers – some visitors hover over the links and when they see the long, clunky URLs, they avoid clicking on those links.

Cloaking affiliate links doesn’t mean you want to hide your association with the brands. But instead, it makes readers feel safe when the links seem short and sweet.

Below is a video that will make you understand the importance and benefits of affiliate links.

Can You Make a Living Off of Affiliate Marketing?

The answer is yes; you can make a living off of affiliate marketing. Affiliate marketing is a lucrative business model if done right. The only caveat is that you must understand how it works.

Even though most affiliate marketers fail to make a significant amount of money with affiliate marketing, it’s still one of the most popular ways to earn money online.

When content creators put out valuable content to solve the audiences’ problems and mention the links to the products or services they have been using, the audience trusts them with their recommendations.

The best part is that bloggers, YouTubers, and TikTokers make money off of affiliate marketing the same way – they build a fan base, provide value to earn trust, and make money by recommending products.

Related: Affiliate Marketing Guideline for Beginners: A Step-by-Step Guide

Fundamental Steps of Link Cloaking

Since you have some idea of how link cloaking works, it’s important to discuss the fundamental steps of link cloaking.

i. Figure Out the Purpose of URL Shortening

Before you jump on cloaking random links on your blog just because you have seen influencers do this, it’s important to understand why you need to do this. A lot of bloggers blindly follow what experts are doing without having a plan in mind.

Most influencers and pro-bloggers cloak links because they don’t want messy links on their blogs. However, there are other reasons for cloaking links. For instance, short URLs or cloaked links also help in tracking clicks on those links. So figure out why you need to cloak links first.

ii. Identify the Website URLs to Trim Down

It’d be unfair if you start shortening the random URLs on your blog or website. Affiliate marketers and bloggers usually cloak affiliate product links to make them look decent. The reason is that affiliate product links are long and clunky, so cloaking them with a URL shortening tool makes them look nice.

You might not want to shorten the post or page URLs on your blog. Just stick to the affiliate product links when trimming the long URLs.

iii. Choose the Best URL Shortener

Cloaking links isn’t possible without an excellent URL shortener. Even though the core purpose of a link cloaking tool is to make links shorter and cleaner, it’ll be a bonus if any URL shortener provides additional features.

The value-added feature that you may want to look out for in a URL shortener or cloaking tool is click tracking. It’s vital to find out where visitors are clicking on your blog when it comes to affiliate marketing.

iv. Replace the Long URLs with Short Ones

Once you have shortened the long and clunky URLs on your blog using an external URL shortener or a WordPress plugin, the next up is the replacement of the long URLs with shorter ones.

It shouldn’t take so long if you’re using a tool like Lasso. However, you can always replace the links manually.

How to Cloak Links Using URL Shorteners?

If you’re curious about how to cloak affiliate or e-commerce products on your blog or website, then there are several tools to cloak links that might come in handy.

One of the methods to cloak links on a blog or a website is by using a link cloaking WordPress plugin.

However, it’s only possible when you’re using the WordPress open-source program.

I use Replug for creating short links. It’s a top-notch URL shortener that could connect with custom domains for creating branded short URLs. Plus, it has some of the best features, such as click tracking, integrations, bio link, UTM codes, retargeting, and more.

Let me show you how Replug.io works.

Go to the Replug website and log in to your account.

Once you’re in the dashboard, you’ll see the option called “Create Quick Replug Link” – this is where you could shorten the URLs.

However, I’d highly recommend checking out a few of our articles on how to use branded URLs or the benefits of using the short branded URLs, etc.

Once you’re logged in to your Replug account, you’ll see the URL shortening section right at the top of the dashboard. All you need is to choose a campaign name and insert the URL you want to shorten.

Once you select the campaign name and paste the long URL to shorten it and proceed with it by clicking on the “create” button, a popup will be prompted with a form to fill out about the short URL.

Fill out the form and you’re all set.

Now you have generated a short URL using Replug URL shortener.

You could later check out the Analytics section to analyze the clickability of the short URLs.

Related: How to Setup Your Branded Short URL in Replug

5 Reasons Why You Should Cloak Affiliate Links

There are several reasons why you should cloak affiliate links, so allow me to share them with you.

Let’s take a look:

i. Clean Link Structure

Let’s admit that when you have short URLs instead of long ones, they look better. One of the aspects of URLs most people ignore is the link structure. If your affiliate link has a bunch of UTM codes, tracking codes, and serial numbers, people won’t trust your links, and rightly so.

So one of the biggest perks of cloaking affiliate links is that you clean up the link structure, which plays a vital role in improving the conversion rate.

ii. Clicks Tracking

You may or may not be properly tracking the affiliate conversion. Most bloggers and affiliate marketers rely on the merchants’ tracking – whatever the seller is using for affiliate sales tracking, and you have to rely on that.

However, when you’re using cloaked affiliate links, you have some control over click tracking. You know how many clicks have been recorded in your URL tracking system and you could match the number with your affiliate statistics. It’d help you figure out how accurate your affiliate dashboard is or enable you to find any discrepancies in the affiliate dashboard tool.

iii. Nofollow Affiliate Links

Most beginner affiliate marketers don’t even know that they should nofollow every affiliate link and most of them let the link juice pass to the merchant sites. When you let the link juice pass to the external sources, you’re letting the search engine bots slip to other sites.

There are WordPress plugins or nofollow scripts (for manual insertion) available for bloggers and affiliate marketers. Plus, you could always use a top-notch link management tool to have more control over your links, even when you’re shortening them.

iv. Increase Clickability

The experts in the SEO industry believe that visitors are likely to click more on short links rather than long links. You may have noticed that professional SEOs and bloggers keep their page URL slugs as short as possible. The same goes for other links, such as affiliate links.

Pro-bloggers and SEO experts think that shorter links get more clickability and add more relevance to the destination URL.

v. Ease of Management

When you’re using a URL shortener to track clicks or conversion, you don’t just have control over data and statistics, but you also have ease of link management. Using a tool like Replug would enable you to track clicks on the short links as well as help you retarget the audiences who have clicked on the links.

So these were some of the main reasons why you should cloak affiliate links and make this process a part of your affiliate marketing regime.

Two Reasons Why Most Affiliate Marketers Fail At Affiliate Marketing

1. Zero Understanding

The no. 1 reason why most affiliate marketers fail is that they don’t figure it out. They think that just because they’ve put out a link to an affiliate product, people will click and buy the product.

It doesn’t work that way – you have to convince people that this product is worth buying. In some cases, the affiliate marketer purchases the product themselves to test out and share the results with the audience. It earns them the trust and loyalty of the audience. Be ready to go above and beyond to earn trust online.

2. Get Quick Rich Scheme

Affiliate marketing isn’t a quick money-making scheme. You’re most likely to fail at affiliate marketing if you don’t have the patience. It ain’t work too fast. Most bloggers who successfully monetize their blogs with affiliate marketing have had loads of failures, and they always learn from their mistakes.

If you want quick money out of it, you’re destined to fail at affiliate marketing. It doesn’t matter if you start with bloggers, YouTube, Instagram, or TikTok – it makes no difference unless you understand the game.

So you’ll be better off if you learn how to make money from affiliate marketing before jumping on the bandwagon of affiliate marketing.

Do Affiliate Links Affect SEO?

Affiliate links drive website visitors to the merchant’s website or landing page. It’s not rocket science that driving traffic to a page or website helps the destination page or website because everyone knows this.

But there is a caveat: if a link is pointing the visitor in a specific direction per se, then the destination page would benefit from it unless the link is nofollowed.

Whenever a link is nofollowed, the search engine bots are directed not to follow the link. This way, the bots don’t travel through that link. Thus, the page or website keeps the bots for a little longer.

However, some SEOs believe that even nofollow links add credibility and trustworthiness in the search engines’ eyes, but not in the same way as the dofollow links.

If you’re wondering whether or not the affiliate links affect SEO, then here are a few cases when affiliate links could potentially affect the SEO performance of a site:

i. Dofollow External Links

Since affiliate links are external or outbound links because they’re directing visitors to a merchant’s website, they could harm your site SEO if they’re dofollow. Most bloggers and affiliate marketers keep their affiliate links nofollow to avoid passing the unnecessary juice to the merchant’s website.

It’s safe to say that dofollow external links could affect your site’s SEO unless they aren’t taken care of from an SEO standpoint.

ii. Broken Affiliate Links

When affiliate links are broken, they’re quite damaging for an affiliate marketing website. There are several reasons why a broken link is dangerous; for instance, it doesn’t generate a sale, and it drives visitors away. This can frustrate readers when they don’t land on the intended merchant page.

So no doubt, a broken affiliate link could result in a bad user experience for your website visitors. And you can’t dominate with SEO techniques if you’re providing a bad user experience to the visitors.

Furthermore, there are WordPress plugins and online tools available that scan your site and report all the broken links.

iii. Clunky Product Links

Have you ever seen a long and clunky product link on e-commerce sites or affiliate blogs? When you hover on the products, you see unending URLs that seem scary at times.

One of the disadvantages of those clunky URLs is that they aren’t optimized for SEO. Plus, it scares visitors off due to their scammy appearance. Such affiliate product links are a no-go.

iv. Bunch of Affiliate Banners

A ton of affiliate product banner ads could frustrate visitors that are trying to learn about the product or find an answer to their query. You don’t have to bombard the visitors with several banner ads. Instead, put a couple of banner ads on the side or in the content if you have to put the banner ads.

Moreover, these image-based banner ads often increase the page loading speed, which fails websites at core web vitals. It’s Google’s mechanism to check and analyze the website page loading speed, accuracy, and quality.

So clearly, loads of banner ads could affect your site’s SEO performance.

Related: SEO Links for Replug Campaigns

How Many Affiliate Links Are Too Many?

The key to winning at affiliate marketing is figuring out the balance between several things, such as:
- Niche identification
- Target audience
- Engaging content
- Relevant affiliate products
However, there is no guarantee that more affiliates would bring in more money or fewer affiliate programs would earn you less money.

It seems impossible to pull off if you’re doing something wrong in affiliate marketing. On the other hand, it may look very simple to those bloggers who figured this out.

I’ve written a blog post about joining multiple affiliate programs and the gist of the blog post was that you should join multiple affiliate programs as long as they are in line with your content strategy.

A lot of affiliate bloggers say that building a topical authority on your blog or affiliate site is the stepping stone to start generating sales.

The way it works is that you test out different topics by publishing a handful of articles across three to four categories.

Once a cluster of topics starts getting traction from search engines, you could double-down on that and write a bunch of more articles on that topic/category and become an authority in that area. That’s how you build topical authority around a certain topic or category.

So several affiliate links or affiliate programs won’t make a difference unless your content is worth paying attention to from the readers’ standpoint.

However, indeed, placing dozens of the same affiliate links in a brief blog post may annoy the readers, so you need to create a balance in that area.

Make sure that your blog doesn’t look pushy when it comes to affiliate product insertion.

Related: How to Create a SEO Friendly URL: Ultimate Tips

Are You Ready to Cloak Affiliate Links?

We’ve explained what affiliate links are and how they work on affiliate blogs.

The reason why we discussed this topic is that it’s vital to use link cloaking, especially when you’re monetizing blogs with affiliate marketing.

If you have been paying attention to quality content, link building, site design, page speed, and on-page SEO, then you can’t mess up with long and clunky affiliate links.

Several branded URL shorteners and affiliate link cloaking tools are available on the market. Choose the link cloaking tool that provides in-depth reporting and click-tracking so that you keep track of your clicks on the affiliate links.
July 22, 2022
TikTok Trends for Businesses, Brands, and Others
TikTok doesn’t need any introduction. It has become the new normal, a buzzing phenomenon or a global trend, whatever you want to call it.

It’s the most downloaded app of all time. So it opens up an opportunity for businesses, brands, and influencers to cash in on this hot, trendy mobile platform.

For a few of those who haven’t had a chance to go through TikTok, I’d say it’s a short-form, vertical video app that has taken the world by storm.

There might be several ways to hop on the TikTok and become successful. However, understanding TikTok trends for individuals and businesses might set a pathway for long-lasting attention on the platform.

If you’re a business or brand and trying to get the hang of this 15-second vertical video trend, then you’re at the right place.

This article encapsulates major TikTok trends to follow and strategies to apply to make the most of this short-form vertical video social media platform.

Without any further ado, let’s jump right into it.

TikTok Trends for Businesses

Everyone knows that TikTok is on the rise, so brands and marketers want to cash in on this opportunity, and rightly so.

However, most companies don’t have TikTok trends for businesses to follow, and most end up frustrated after all. The reason is that they don’t have a plan in place.

One of the underestimated growth tactics is following the social media trends. We sat down to discover some of the hottest TikTok trends that businesses should surely look into. Here are those TikTok trends for businesses:

i. Influencers and Celebs are Joining TikTok

One of the trends businesses need to look at is how influencers and celebs take TikTok seriously. It’s a massive shift in the social media realm. There were celebrities in every part of the world who always avoided social media despite pressure from fans.

However, a lot of celebs have jumped on the bandwagon. Jennifer Aniston joined Instagram in 2019 and reached one million followers in five hours and sixteen minutes.

Similarly, some celebs and influencers are taking TikTok seriously. It seems like nobody wants to miss out on a boat. It’s a sign that there is attention shifting toward TikTok. The reason is that when influencers or celebs start a hashtag or hop on a platform, it means the audience follows it. As a result, the platform or a trend comes under the spotlight.

Related: Successful influencer marketing campaigns: 7 best examples

ii. TikTok is Popular Among Generation Z

Millenials are quite popular, but Generation Z has taken over their position. Since we’re discussing TikTok trends, it’s impossible to talk about TikTok and not discuss Generation Z.

The TikTok’s popularity wouldn’t be the same if it weren’t for the Generation Z. The platform became wildly famous among Generation Z. According to Comscore, 32.5% of US-TikTok users are between 10 to 19, 29.5% are 20 to 29, 16.4% are 30 to 39, 13.9% are 40 to 49, and 7.1% are 50+.

The data shows that TikTok is the go-to platform for a younger audience, and brands could use TikTok as a source of engagement and relationship-building with the young audience through TikTok.

iii. Indie Musicians Collaborate with TikTokers

One of the TikTok trends is musical collaboration. Nowadays, indie singers and musicians create music, and besides putting it out on Spotify or SoundCloud, they collaborate with TikTokers to promote their songs.

TikTokers don’t only get the music to put out new videos, but they also get paid money to use that music in their TikTok content. You could easily spot such collaboration with hashtags such as #ad or #paid. Moreover, you could also notice that the TikToker would also mention the singer’s TikTok handle in the description or comment.

Brands should closely look at this TikTok trend, as they might be able to collaborate with the TikTokers in their niche. Check out the creative agency Collab Inc which connects content creators and brands.

iv. Social Commerce is Expected to Grow on TikTok

Social commerce isn’t a mystery anymore – Instagram, Snapchat, and YouTube have already been testing social media management tools. TikTok hasn’t been that far away. You can check out our tutorial on how to make money on TikTok.

It’s expected that the trend of TikTok commerce will go up in the next few years or so and users will be spending more money.While brands will be cashing in on their TikTok attention without leaving the TikTok app.

v. TikTok Challenges are Gaining Popularity

One of the TikTok trends businesses and brands should keep an eye on is the TikTok challenges. It works because an influencer or celebrity makes a TikTok video about a particular challenge, and it’s most likely to go viral if it happens to be fun.

Brands who keep an eye on TikTok trends to follow and take advantage of all the attention must keep an eye on the for you page or discover section on TikTok. Plus, following a bunch of creators would go a long way.

There might be dozens of more TikTok trends out there, and the strange part is that they keep changing every week. So anyway, stick around to keep learning about TikTok for business.

Related: How To Get More TikTok Views? 15 Hacks That Work

What are the Most Popular TikTok Trends?

TikTok trends change from time to time, just like top trending hashtags on Twitter. Therefore, it’s difficult to point out a TikTok trend because no one knows how long it will last.

Brands who want to capitalize on TikTok trends shouldn’t overthink making videos on the latest TikTok trends – all they need is to create videos and move on.

When TikToker influencers come across a new trend through the discover page or for your section and find it interesting, they jump on the bandwagon and make a video around that.

Here are three TikTok trends that I spotted recently:

1. Latenightsnack

Latenightsnack trend was recently spotted on TikTok. It was about what people snack on late at night. TikTokers were making short, vertical videos about what they were eating while watching Netflix or working late.

This TikTok trend had gotten over 608 million views. So this is why it was trending on TikTok the other day.

2. Gamercheck

Gamercheck was also a TikTok trend I came across lately. It was the trend about how TikTok users play games, what their gaming rooms look like, what gaming equipment they use, and all things gaming.

The Gamercheck TikTok trend had gotten over 300 million views, and the numbers were growing.

3. Finger Dance

Finger Dance was a relatively newer trend that was seen on Twitter. The TikTok trend was about finger dancing – TikTokers were making their fingers dance to the music. It was fun to watch people doing finger dancing.

This TikTok trend had reached 3 million views, but it looked like it would become a massive TikTok trend in the coming weeks.

Strategies to Apply to Trend on TikTok

Trending on TikTok doesn’t happen on a whim, especially if you’re a business. Usually, influencers and celebs fascinate people to follow the trends on social media.

However, if brands want to trend on TikTok, they must humanize themselves – people like to connect with people rather than bots or faceless social profiles.

Here are some strategies brands can opt for to trend on TikTok:

1.Understand the Market Demand

Trending on any social media platform is no easy game – you have to be an expert at this or know how to make content that immediately goes viral.

For the majority of the brands and individuals, it’s essential to figure out what’s happening in the market. It doesn’t apply to only brands who want to dominate on TikTok. But instead, it’s for everyone who wants to jump on this bandwagon.

Understanding the market demand means figuring out what people like, what they want to consume more, and what type of TikTok accounts are getting more traction.

The easiest way to understand the market demand is to spend a good couple of days on TikTok and analyze the “for you” and “discover” sections on TikTok. This will allow brands to comprehend what people are watching, liking, and enjoying.

2.Use Trending Sounds in the Videos

TikTok is a social media platform that might be new for most of us, but it’s certainly not impossible to pull this off.

One of the best strategies to go viral on TikTok or make trending videos is by simply using the trending sounds available on this short-form video app. If you’re new to TikTok, you’d probably think about where to find trending soundtracks on TikTok.

Well, you don’t need to find those popular sounds. In fact, TikTok allows you to use the TikTok sounds from the trending videos. All you need is to look out for the popular videos on the “discover page” or “for you” section.

The videos that get recommended to the TikTok users are the ones that are trending or gaining some traction.

Since you’re a business and want to trend on TikTok, the easiest way is to start using trending sounds in your TikTok videos. This will allow you to blend in with the TikTok community, and your content will start getting discovered through the trending sounds you have been using.

3. Collaborate with Other TikTokers

One of the easy wins for brands to trend on TikTok is collaborating with TikTokers. These TikTokers could be influencers or up-and-coming content creators. The brands may have to cherry-pick these TikTokers based on their content type, audience demographics, and fan loyalty.

Get paid through collaborations with other Tiktokers, and it doesn’t cost as much as Facebook or Instagram ads. However, the return of these collaborations could be an eye-opener.

If you haven’t had a chance to spot a TikTok collaboration, then you perhaps don’t know why these collaborations happen. Obviously, the content creators want to monetize their social media existence through these paid collaborations, and brands get the attention, eyeballs, and publicity.

If you think a single collaboration with a TikToker would get you to the For you page or the discover section, then you’re mistaken. It doesn’t happen so quickly for most brands, but with time and effort, you never know.

So don’t rule out the possibility of going viral on TikTok just by collaborating with a famous TikToker.

4. Upload Multiple Videos Every Day

One of the strategies that take TikTok influencers to the next level is that they upload multiple videos a day. The influx of continuous videos often helps such TikTokers in getting so much attention on the platform.

Any social media platform will put you on a pedestal if you keep putting out fresh content consistently. So an easy hack for trending on TikTok is to experiment with uploading multiple videos daily.

Sure, it’ll be tough to maintain the quality of every video, but it’s worth the risk. If you follow social media gurus, they put out a ton of content daily on Instagram, Twitter, and TikTok.

Evan Carmichael is a video curator who started on YouTube and now also has a TikTok account. He uploads multiple videos on TikTok every day.

He has got half a million TikTok followers.

5. Use the Relevant Hashtags in the Video Descriptions

Hashtags have a lot of potential if done right. The majority of the users don’t know how to use hashtags across all social media platforms.

As far as the hashtags on TikTok are concerned, they play a vital role in taking any content on the “for you” page or discover section. Since the hashtags are connected to the discoverability of the content, they have the potential to make your videos quite popular.

However, the common mistake people make is going after generic hashtags. For instance, if they’re sharing a picture of rice, they might use hashtags such as #rice, #food, and #tasty.

So instead of using those generic hashtags, they must go after specific hashtags to be more precise, for instance, #chickenrice #bestfoodintown, #bestricerecipe, etc.

The hashtags must be relevant yet specific – opting for broad and short hashtags won’t help the cause.

6. Engage with TikTokers in the Same Niche

The most undervalued TikTok growth strategy that could help a brand or individual trend on TikTok is engaging with TikTokers in the same niche.

Usually, it’s said that you must engage with your audience through comments, replies, and DMs – the same applies to the TikTokers.

When TikTokers communicate with each other on the platform through DMs or comments, it builds a relationship among them, which could lead to collaborations and more opportunities.

Furthermore, the TikTokers openly engage with each other through commenting or duets. This gives a chance for the audience to pay attention to both sides. The audience loves their favorite content creators collaborating or talking publicly.

It opens up a plethora of opportunities for brands to cash in just by building relationships with TikTok content creators or providing a stage for other TikTok influencers to come on board and entertain the audience.

There are countless ways to get the attention on TikTok, which is key to gaining popularity and getting on the trending sections on the vertical videos app.

Related: TikTok For Business: Strategies to Promote Small Businesses

Best TikTok Examples to Understand TikTok Trending

It would be unfair to discuss TikTok trends and not talk about the TikTok influencers who have been crushing it with their uniqueness, innovation, and strengths.

Interestingly, some high-profile TikTokers don’t always worry about the trends. Sure, some try to cash in on it, but most just go with the flow.

Here are three TikTokers that have their unique style, posture, and genre, but they’re doing quite well on TikTok:

1. GaryVee

Gary Vaynerchuk is an entrepreneur, investor, author, and social media expert. He has over million followers on Instagram, Facebook, Twitter, YouTube, and TikTok.

He always advises people to post multiple times on TikTok and Instagram to pop up.

So it’s a no-brainer that if you start uploading several videos on TikTok daily, your numbers will skyrocket in a month or so. Once you start to get those followers consistently, you could be trending on TikTok.

2. Zach King

Zach King is a popular social media influencer, filmmaker, and illusionist. He became popular from his 6-second magic videos on Vine. Even though Vine shut down, Zack didn’t stop there.

When TikTok popped up, he hopped on this 15-sec vertical video platform and started doing the same. And now, he is among the top TikTok influencers in the world. He has over 68 million followers on TikTok.

3. Charli D’Amelio

Charli D’Amelio is the biggest TikToker in the world. Now she has over 141 million TikTok followers. Not only is she the top TikToker, but she is also among the highest-paid TikTok influencers in the world.

The interesting thing about Charli is that she showcases her passion and talent for dancing in her TikTok videos. It’s a true testament to following your passion and making the most of it.

Why Brands Should Use a URL Shortener

Short URLs have not been this relevant before. It doesn’t matter what social media platform you’re focusing on. A URL shortener tool can come in handy.

Not only does it allow you to shorten the long URLs, but you can also create branded short URLs for newsletters and social media sharing.

Here are some of the main reasons why brands need a URL shortener:

Bio Links on TikTok, Instagram, and Twitter

All major social media platforms allow users to put their website or blog URL in the bio. However, a long URL doesn’t look reasonable. As a result, it affects the overall look and decency of the social media profile.

This is where an efficient short URL shortener comes in handy and solves the problem. It lets users convert long and clunky URLs into short and sweet URLs in no time at all.

Now brands can put their sales pages or discount offer page URLs in the bio section of Instagram or TikTok without any problem.

Related: How To Put A Link In TikTok Bio?

URL Clicks Tracking

Placing the short URLs in the bio or story on social media platforms isn’t enough – it’s half the equation unless you could track the clicks.

The reason is that click tracking can help you analyze the conversion from the clicks. You might not want to generate short links that don’t have any performance tracking system in place.

When a brand is on the lookout for a link management tool for URL shortening, they must try to find a URL shortening tool that offers click tracking. Otherwise, it would be impossible for them to identify where the clicks are coming from. Usually, a website gets traffic from several sources.

Long URLs Look Spammy

One of the main reasons why URL shortener tools became popular is that long URLs often look spammy. People generally don’t trust those long URLs as they seem fishy.

Have you ever come across a long URL on social media that look malicious? We often receive such spammy links in the DM, and most receivers hesitate to click on those links.

Branded URLs are Trustworthy

A huge perk of using a branded URL shortener tool is that it could flawlessly integrate with your domain name.

Brands need trust from the audience, especially on social media platforms. So using a short branded domain for sharing social media content could turn things around for any business. Here’s the guide on adding a custom domain.

Drive Website Traffic from Social Media

Brands that develop websites want website visitors, they use different traffic strategies and digital marketing tactics to drive website visitors to their websites.

There are several ways to drive website traffic, such as:
- Social media marketing
- Social media ads
- Search ads
- SEO
- Sponsored content
- Guest posting
- Paid collaborations
Most of you might already know about these different ways to drive website traffic. However, Replug.io allows you to drive visitors from sharing content on social media seamlessly.

If you want to test this feature of Replug, all you need is to start a campaign and choose retargeting as your campaign type. Then, opt for the widget as a call-to-action.

Choose the CTA type afterward; you can either go with a button, link, or form. Then, add a personalized headline, message body, CTA text, and the link to drive traffic. That’s it.

Related: What is the Best Time to Post on TikTok?

Are You Ready to Cash in on TikTok Trends?

No doubt, TikTok has taken the world by storm, and it’s essential to figure out how to use this short-form, vertical video platform with immense attention on it.

We’ve discussed TikTok trends and strategies to make the most of popular TikTok trends. Plus, we also shared some TikTok influencer examples that are using the platform quite impressively.

We’ve previously discussed how to make money on TikTok in detail. If you haven’t seen this detailed guide, we highly recommend checking it out.

So, are you ready to cash in on TikTok?
June 20, 2022
How to make money on TikTok?
Since TikTok has taken the world by storm, everyone wants to know, does TikTok really pay?

To be short and sweet, yes, it does!

Now you must be wondering.

How to make money on TikTok?

Who can make money on TikTok?

TikTok is probably one of the hardest things to resist at the moment. Even though TikTok has become the most popular mobile app, most users still don’t know how to make money on TikTok.

No Worries!

We’ll walk you through how to start and monetize your TikTok account, but you have to put in the work and spend some time reading this piece.

So whether you installed TikTok just to watch funny videos or want to be a TikToker, this article could be an eye-opener for all of you.

Buckle up! It’s a complete guide on TikTok monetization.

Let’s get down to business by answering some highly relevant questions.

How Do I Start Making TikTok Money?

Hit the milestones from the number of followers and monthly views standpoint, then apply for the creator fund program.
Eligibility Factors: TikTok Creator Fund

It’s available to the creators that meet the following criteria:
- Creator Age: At least 18 years old
- Eligible Countries: US, UK, France, Germany, Spain, and Italy
- Minimum Followers: 10,000
- Last 30 Days’ Video Views: At least 100,000
- Must Comply With: TikTok community guidelines and terms of service
Simply put, anybody can make money from TikTok. Just grow a following on TikTok by creating content around any of this:
- Passion
- Skill
- Day job
- Side hustle
- Knowledge
- Experience
Once your TikTok content starts getting traction on the platform, the followers will pour in, and some money-making opportunities will eventually begin to unfold.

Related: What is the Best Time to Post on TikTok

What is the TikTok Creator Fund?

The TikTok Creator Fund is a creator reward program that pays TikTok creators for being creative, inspirational, and consistent on the platform. It’s not a grant or ad revenue-sharing program. Instead, it’s a way of celebrating the uniqueness and talent that creators bring to the platform.

The purpose of the TikTok Creator Fund is to appreciate the creators’ success, commitment, and passion for showcasing their skills, talent, and passion. Since it’s not a monetization method, it may vary from month to month, depending on numerous factors.

How to Apply for TikTok Creator’s Fund?

First achieve the required number of followers and views. Then follow these steps to get your TikTok Creators Fund.
- Open your TikTok app and go to the account settings.
- Next, open the “Creator tools” and click the “TikTok Creator Fund” to apply for the program.
How Much Does TikTok Pay Per 1000?

It pays 2 to 4 cents per 1000 views.

How Many Views Do You Need to Get Paid by TikTok?

You must have at least 100,000 views in the last 30 days or so.

Keep in mind that a hundred thousand views are a minimum. The more views you get, the higher you could earn. However, other factors determine how much you’d make each month on TikTok.

TikTok shared how they calculate funds and how creators get their share.

Following are the elements that determine how much you’d make from TikTok:
- Number of views on the videos
- The engagement level of the audience
- Compliance with terms of service and community guidelines
- The authenticity of the views
15 Surefire Ways on How to Make Money on TikTok

Let’s quickly move on to the list of various methods to make money on TikTok:
- Selling Direct-to-Consumer Products
If you have a 10 or 15 years old in your house, the kid would know the top TikTokers in the country. Nowadays, kids don’t know the TV stars and film celebs. Instead, they have favorite YouTubers and TikTokers.

Since TikTok is a short video platform that attracts an audience ranging from 12 to 60 years old, it has gotten so much attention lately. The TikTok demographics provide brands with loads of opportunities to sell directly to consumers.

Brands could potentially start their TikTok accounts or opt for either running TikTok ad campaigns to sell directly to the consumers. When a brand uses a platform like TikTok and connects with the potential audience, it widens the brand’s social media reach. This removes the middleman, but it also builds a relationship between the brand and the potential customers.
- Reselling Fashion Accessories
You might think of TikTok as a platform to watch entertaining or funny videos, but it has gotten much bigger. Since TikTok has a massive audience, it has created business opportunities for brands, entrepreneurs, and almost everyone.

You may or may not have seen this, but many TikTok users are selling clothes and accessories on TikTok. TikTok may not have the transactional facility to carry out the selling and purchasing of products. Still, things seem to be working out for many.

One of the ways to make money on TikTok could be reselling fashion accessories, such as clothes like men’s leather blazers, jackets, suits, jewelry, makeup, and other relevant products. However, you may have to create a TikTok account dedicated to selling those items. Otherwise, it won’t work out. For example, you can’t use your same TikTok account for cat videos and selling clothes.
- Promoting Songs on TikTok
  Once you’ve managed to gain a sizeable audience on TikTok, there will be many monetization opportunities waiting for you. One of those opportunities would be promoting songs of indie singers.
Many indie singers who release their singles reach out to TikTok influencers and pay them to use their songs in their videos. Plus, TikTokers often tag them in the video description on TikTok. Thus, they also get promotions along with the song.

I have been noticing song promotion tactics for the last three years or so. It’s a win-win situation for both parties. The TikTok influencer gets paid a good amount for a 15 or 30-second video. The singer gets to promote the songs without spending hundreds of thousands of dollars on traditional marketing channels.
- Hiring Micro-Influencers Over Superstars
  Do you know celebs get paid millions of dollars to post on Instagram? According to Influencer Marketing Hub, Kendall Jenner is among the top 10 highest-paid celebs for publishing a single Instagram post. The article revealed that she could charge up to half a million for a single post on Instagram.
Most of us don’t have that kind of money to spend on influencer marketing. However, TikTok is a great platform for hiring micro-influencers over TV celebs. These TikTok influencers have an engaged audience, but they are also quite affordable compared to top-tier global celebrities.

Remember that it won’t happen on a whim. You can’t just download TikTok and start finding a TikTok influencer. You must give it time before you jump the gun.

Therefore, if you’re trying to make money on TikTok, you could put yourself in a micro-influencer shoe and try to build an engaged audience to attract sponsors. However, you’ll be better off sticking to a specific niche while creating TikTok videos.
- Create Sponsored Content
  Have you ever seen a popular tech YouTuber unboxing a cell phone or tech gadget? Well, tech companies pay those YouTube influencers to unbox and review their products.
The same thing could work out for you on TikTok. However, the key to getting paid for your TikTok videos, you must cross a threshold. In other words, you must have a rather large followers base to attract sponsored content deals.

TikTok Creator Marketplace is the official TikTok marketplace for finding TikTok influencers for your sponsored content deals. It’s a complete TikTok influencer discovery network that provides advertisers with the statistics to find the most suitable TikToker for sponsored content.
- Accept Video Gifts
  One of the TikTok monetization methods is receiving video gifts. Even though it won’t work for every video or creator, it is still a way to make money on TikTok. Before we dig deeper into how it works on the platform, let’s discuss the eligibility criteria for accepting video gifts.
The creator must be 18 years of age and should have 100,000 followers. In addition, the account should be at least 30 days old with at least one public video during that period. Above all, the TikTok account must not be violating the community guidelines.

The TikTok users should join the Creator Next program to access several TikTok monetization tools, including video gifts. The creator must enable this feature from account settings to accept video gifts. Go to the “Creator Tools” to enable this feature and select the “Video gifts.” Then, turn on the video gifts.

If the video gifts feature hasn’t rolled out in your country, you could go to the “Creator Tools” and toggle on the “Video gifts” feature.

Once it’s enabled on your TikTok account, the algorithm would decide the eligibility of the TikTok videos for video gifts. Then, the audience would see a gift button next to the comment section for sending you a video gift that you could redeem later on.
- Grow & Sell TikTok Accounts
Most beginners have no idea about social media real estate. Buying and selling of social accounts and channels is a common practice, and TikTok is no exception. The point is that you can grow a TikTok account and flip it for thousands of dollars.

All you need is to figure out how you can scale a TikTok account rather quickly. There is no secret to growing a TikTok account rapidly. All you need is to create a content strategy by keeping the target audience in mind. If you hit the bullseye with your targeting and creating exciting content, your TikTok account would surely take off.

Once you cross a 100,000 followers mark, you could either monetize it with Creators Fund or sell your TikTok account for a heap of money.
- Manage Influencer Campaigns
  If you are camera shy and don’t want to create videos for TikTok, you can still monetize TikTok. However, you won’t be under the spotlight in this situation. Instead, you’d be offering your expertise to connect creators and brands.
So let me explain how it works: one of the easiest ways to earn money on TikTok is by managing influencer campaigns. All you need is to connect with TikTok influencers in your town, city, or country and build a strong relationship with them.

If you have a solid social media follower base, it’ll be easier for you to pull this off. Influencers usually don’t like to be friends with random people unless they’re formally introduced to them for business.

Once you have TikTok influencers onboard, you could help brands and influencers strike a deal and charge a small fee from both parties for your service.
- Management Services
  Social media influencers rely on management services to help them find clients to work with and get their merchandise ready for them or even manage their social media profiles.
Therefore, you could offer a management service for TikTokers or TikTok influencers and charge a fee. This way, you get a chance to use any of your soft skills or a passion for earning some side money.

There are various management services you can go for. Like TikTok video editing, music discovery, social media management, merchandise management, community management, etc.

You might not be monetizing your TikTok profile, but you’d be making money from your work for other TikTokers.
- Place Affiliate Links
  A common yet under-utilized method of making money on TikTok is placing affiliate links in your TikTok bio. You may not be able to make a clickable link in the video description on TikTok, but the bio link works like a charm.
Experts from different walks of life use Instagram and TikTok bios for giving away freebies using short links. Replug is a popular URL shortener for creating short branded links for TikTok or Instagram bio. This amazing link management platform offers branded URLs, custom audience clicks, performance tracking, retargeting, bio links, etc.

As far as placing the affiliate links in TikTok videos is concerned, you could insert the affiliate links in your TikTok bio. Not only does TikTok help you reach newer audiences, but it also creates chances for you to generate more affiliate sales.
- Paid Collaborations
One of the ways to make money on TikTok is paid collaboration. Usually, smaller TikTokers pay influencers to collaborate with them and highlight their account in the paid video description.

Have you ever seen two or more TikTokers make videos together and mention each other’s handles in the video description? Well, it could be a paid collaboration.

Brands collaborate with TikTok influencers as well. They pay TikTokers to use their products or showcase their product in the video and cash in on the traction those TikTokers get on the platform.
- TikTok Script Writing
  You may have seen Fiverr gigs or Upwork projects about YouTube scripts. Well, TikTok scripts writing could be your TikTok monetization strategy. I’m not saying it would immediately work out for everyone, but you got to have a little faith when trying something new.
You need to reach out to the TikTokers in your genre or area of expertise and ask them if you could write their TikTok video scripts. You never know what happens after that. Don’t give up if the first 10 TikTokers turn you down; it won’t happen so quickly, so just keep on trying.
- TikTok Video Editing
  One of the secrets to winning on TikTok is creating unique, creative, and eye-catching videos. Therefore, your video editing skill can come in handy when trying to make money on TikTok. Several video editing tools can help you create content effectively
Reach out to the TikTokers and ask them if you could edit their videos. However, I’d suggest setting up your TikTok profiles and start uploading fantastically edited videos to showcase. You never know which one of these videos will go viral. All you need is to set up your TikTok profile as a TikTok video editor. Use the video description and account bio to explain what your service is.
- Creating Original Music for TikTok
  
  Many services sell original music for YouTube videos and Vlogs. Wouldn’t it be cool if you started offering premium music for TikTok? Of course, you’d need to crush it with your TikTok account to get the attention and drive TikTok creators to your music website.
Moreover, you could run TikTok ads to get the eyeballs around and make an impact. But, anyway, it’s only possible if you have a passion for music and you’re already creating music for selling on the internet.
- Running TikTok Ads
  Speaking of TikTok ads, it’s not something everyone around here has already explored. Most of you didn’t even know that this ad service exists until now.
The catch is that you could learn how to run TikTok ads by taking an online course and running a couple of test campaigns to brush up your ad running skills.

Once you’ve mastered the art of running TikTok ads, you could run these ad campaigns for TikTokers or brands who want to crush in on TikTok. You would surely make good money doing this.

So these were fifteen ways to make money on TikTok. I promise there are so many more out there that you should explore, but try to pick a few of these and see what happens next.

5 TikTok Influencers to Follow

Let’s take a sneak peek at five TikTok influencers and follow them to understand what separates them from the rest:

1. Charli D’Amelio

Charli D’Amelio is an American TikToker and without a doubt, the biggest TikToker in the world. As of December 2021, she had 136 million followers on TikTok. She is likewise, Charli is among the highest-paid TikTok influencers in the world.

2. Khabby Lame

Khabby Lame, a Senegalese content creator from Italy became famous for his comedic content. He lost his job in the pandemic and continued his passion which has provided him great fame. Now with 134 million followers and growing. he’s among the top TikTokers in the world.

Here’s one of his clips

@khaby.lame Usually I always win but this time……I v waited a year for a worthy opponent????You r King #zlatanibrahimovic @Netflix #squidgame #leanfromkhaby ♬ suono originale – Khabane lame

3. Bella Poarch

Bella Poarch is one of the top TikTokers in the world. She has 89 million followers on the platform. Besides TikTok, she is a singer and has already released her debut single, “build a bitch” in May 2021.

4. Zach King

Zach King is a famous social media influencer, filmmaker, and illusionist based in LA, California. He started making 6-second magic videos on Vine and became a popular social media personality. Now he is among the top TikTok influencers in the world. He has over 68 million followers on TikTok.

5.Addison Rae

Famous for her dance and choreography, Addison Rae has over 87 million followers on TikTok. Plus, she is making 5 million annually using TikTok which is more than what Charli D’Amelio earns from TikTok.She has also launched her own fragrance brand. Further, she has appeared in the Netflix series and has also signed a film “Fashionista”.

How Would You Make Money on TikTok?

There are several ways to cash in on your TikTok account and get paid for making videos you love to make. However, remember that it doesn’t happen quickly, or maybe it doesn’t happen to every TikToker.

It doesn’t mean you can’t make it happen. If you have been consuming TikTok content for a while, you will notice that anybody could be a star on TikTok. All you need is to put your real self out there and do something you enjoy.

Unfortunately, making TikTok videos starts to look like a job you hate, which is unlikely to happen for you.

We shared many ways to start making money on TikTok, and it’s up to you which ones you’re going to pick and try out.

Let us know how you’d like to make money from TikTok.

What else would you do to get paid on TikTok?
April 21, 2022